Podcast appearances and mentions of ilana wechsler

In this episode of Grow a Small Business, host Troy Trewin interviews Ilana Wechsler from Sydney, founder of Green Arrow Digital. Ilana shares her journey from corporate life to building two six-figure businesses, mastering Google Ads, and achieving work-life balance. She reveals how strategic investments, a focus on client retention, and adapting to AI-driven changes have fueled her success while supporting businesses worldwide. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Ilana Wechsler, the hardest thing in growing a small business is when business owners have to wear many different hats and are not large enough to hire people to alleviate the business owner to do what they are best at1. She mentions that this was a struggle that she found herself in and why her growth was not as significant as it could have been. What's your favourite business book that has helped you the most? Ilana Wechsler's favorite business books include "Buy Back Your Time" by Dan Martell, which highlights the power of delegation to scale effectively, Alex Hormozi's "100M Offers" and "100M Leads", which helped her refine lead generation strategies, and Jay Abraham's "Getting Everything You Can Out of All You've Got", which shaped her focus on maximizing value for existing customers over solely chasing new ones. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Ilana Wechsler recommends several resources for small business growth, including podcasts and online learning tools. She suggests listening to James Schramko's podcast, as he is a long-time mentor, and the podcast "How I Built This"1. For online learning, she highly recommends using Google Ads, noting that while its effectiveness depends on the business type, it can be very beneficial. Additionally, she advocates starting a YouTube channel as a powerful, long-term strategy for business growth that provides stable and lasting results, offering more sustainability than social media. What tool or resource would you recommend to grow a small business? Ilana Wechsler recommends several key tools and resources for small business growth, primarily focusing on online strategies. She considers Google Ads to be a top recommendation for its effectiveness in reaching potential customers at the point of search, but also emphasizes starting a YouTube channel for long-term, stable results. Furthermore, she stresses the importance of understanding your key business numbers. She also notes that other effective strategies include podcasting and speaking at events.  What advice would you give yourself on day one of starting out in business? If Ilana Wechsler could go back to day one of starting her business, she would tell herself that it's going to be harder than you think and that she was very naive going in. She would also advise herself to focus on enjoying the journey, because once you reach one goal, you'll just move to the next one. She emphasizes you have to enjoy the journey because you'll never reach a point where you don't want to grow anymore.   Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success isn't about money; it's about the freedom to do what you love while serving others well — Ilana Wechsler Google Ads is like sliding your business card under the nose of someone ready to buy—it's an opportunity you can't ignore — Ilana Wechsler Your business thrives when you focus relentlessly on your existing customers — Ilana Wechsler      

In this episode, Mary Sullivan, co-founder of Sweet but Fearless, talks with IIana Wechsler, Founder of Teach Traffic and Pay Per Click Marketing expert about her transition from the corporate world to forging her path as an entrepreneur. She dives into her journey of resilience and grit, sharing hard-won insights on creating opportunities where luck can find you and developing the courage to overcome self-doubt. From building multiple income streams to pushing through fears and embracing new challenges, she shares her blueprint for success and offers valuable tips. Ilana Wechsler is a Pay Per Click (PPC) Marketing Professional with over 15 years' experience in Information Technology working for many large international corporations. She started her career as a Data Analyst and transitioned to becoming a full-fledged PPC expert. She has worked at many of the global financial institutions but switched when she finally gave in to her passion for PPC, IT, and entrepreneurship. If you found this episode inspiring, please subscribe, like, and leave a comment.   MORE ABOUT ILANA WECHSLER LinkedIn: Ilana Wechsler Website: Teach Traffic YouTube: Teach TrafficInstagram: teachtraffic1   ABOUT SWEET BUT FEARLESS: Website - Sweet but Fearless LinkedIn - Sweet but Fearless

Expensive ad agencies or in-house paid ads management? Ilana Wechsler shares with James how she helps business owners navigate the choice.

The ability to generate traffic to your website is a key marketing skill.  Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned.  Ilana Wechsler's background is in data analytics. She's a numbers girl.  On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front. What's happening in the world of AI?  What's happening in the world of automation? And how does that impact the advertising you do on the various platforms?  Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website.  Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won't need her agency services. As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes. [3:17] - How has the process of Paid Traffic advertising changed these past few years? [10:15] - How is A.I being incorporated into the website traffic advertising process? [17:12] - As a small dental practice, when is the right time to engage a digital ad agency? [18:19] - How much time should you commit weekly to your digital ad campaign? [20:06] - To TIK TOK … or not to TIK TOK … that is the question. [22:48] - How much should you spend on your digital ad campaign? [30:17] - SEO v. Paid Traffic.

Generating leads from paid digital advertising has become more of an opportunity than ever before for advice firms, and in this Masterclass we're going to dive into the topic and really explore how to make it work.   When it comes to Google Ads, Facebook advertising, SEO, YouTube and more, making this work for your practice hasn't always been easy, which is why I wanted to introduce you to Ilana.   Ilana is the founder of Green Arrow Digital and the creator of the Teach Traffic training program. She's been generating ROI for her agency clients for over a decade and, most importantly, she's someone who knows how to do it for advice firms. (Trust me when I say this is not a common thing).   Part of the reason for this, beyond being a Data Analyst, is that she spent ten years working in the financial services industry. That means unlike most who do what she does, she actually understands both sides of the equation.   Join me for what will be a masterclass and a great way to start the year.       ====================================================================== To learn more, join our list and get the latest best practice insights in your inbox every fortnight > https://audere.com.au/blog/   Join our Free Best Practice Portal here > https://success.audere.com.au/   To know more about what I do, visit our website: https://audere.com.au Follow me on: LinkedIn: https://www.linkedin.com/in/financial-planning-business-coach/ Twitter: https://twitter.com/stew_bell Instagram: https://www.instagram.com/stew_bell/ YouTube: https://www.youtube.com/@stewartbell Listen to The Finnovator Podcast on iTunes: https://podcasts.apple.com/us/podcast/the-finnovator/id1506529719 Spotify: https://open.spotify.com/show/5cbeOMTo7bLFbHJlmFOPad?si=cb95b6b6bb734bc0 #auderecoachingandconsulting #stewbell #practiceevolution #practiceexcellence #finnovator #financialadvice

Digital advertising is not static, and 2024 has its share of changes. Join James and expert Ilana Wechsler as they explore shifts in ad strategies.

How can paid ads transform your YouTube audience? James and TeachTraffic's Ilana Wechsler share how using paid traffic can boost your organic growth.

The services you engage can make or break your paid campaigns. James and Teach Traffic's Ilana Wechsler share tips to inform your ad agency selection.

Having launched 100 podcast episodes for SEO Leverage Podcast is no mean feat.  Gert in this episode had memorable recollections of past episodes that stick out and interesting conversation with guests with their respective expertise. So many insights have been shared and the feedback to the podcast has been truly positive and that is the reason why Gert is set to move forward at full speed and give his listeners more value with exciting episodes and interesting guests.  Podcast Highlights: 00:00 Prologue 00:41 Podcast Intro 00:50 Welcoming to Episode 100 of SEO Leverage Podcast Going back to the episodes that stick out: 01:53 The very first guest interview with Greg Merrilees from Studio1 Design. 02:30 Episode 4 was with Greg's mentor James Schramko, Episode 7 was with Ilana Wechsler from teachtraffic.com and Anfernee Chansamooth on Episode 8.  03:15 Episode 15 was about user experience and evergreen content with Cristoph Cemper of LinkResearchTools 03:46 For Episode 18 it was about website flipping and strategic growth with Jaryd Krause, and Episode 22 was with Justin Meadows of tuneWP.com, who is the technical support provider of Gert. 04:30 The conversation with Dixon Jones, the founder of inLinks is not boring even though it's about the tech side of things. 05:02 The growth of Semantic SEO and the rise of AI ChatGPT and the likes, the different aspects of SEO, ROI in SEO in Episodes 30, 32 and 40. 05:48 Justin Meadows came back on Episode 41 to talk about the repercussions of the wrong choice of page builders. 06:25 Episode 50 was all about link building and Episode 52 was about lead generation. 07:03 Episode 60 is about designing and optimizing a website with Quinn Zeda from Conversion Crimes. 07:41 SEO migrations was the topic of discussion on Episode 73 and the disastrous effects of wrong migrations without SEO help. 08:39 Episode 81: Inside the Head of a Search User 09:21 Conversation on brand SERPs, brand searches and how Google tries to understand how brands should be ranking on Episode 90 with Jason Barnard from Kalicube. 10:43 Episode 95 with Anke Hermann was about audio summits. 11:18 Legal tips for online businesses from legal expert Heather Pearce was the conversation in Episode 97. 11:46 Episode 100, moving forward at full speed on expert discussions on AI, searches and to provide value to the industry with lots of new guests coming soon.  12:19 End   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Premium Members, click here to access this interview in the premium area. Ilana Wechsler of www.teachtraffic.com is a Former Data Analyst turned Pay Per Click (PPC) expert. Almost ten years ago, she founded Green Arrow Digital — a digital agency specialising in Pay Per Click Marketing for businesses. Following the success of her [...] The post 513: Ilana Wechsler – Google Ads for photographers like you've never heard before appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Is Google's recent dynamic search campaign what you need? TeachTraffic's Ilana Wechsler shares what it is and how to use it to your advantage.

Ilana Wechsler is a former data analyst turned Pay Per Click marketing expert — an authority in both Google and Facebook advertising, she is the founder of the boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click advertising since 2013. Ilana now runs an online training program called Teach Traffic, where she teaches business owners exactly how to run profitable ad campaigns for themselves without needing an agency. In this episode, Ilana walks through the steps on how to use paid ads to generate more leads, including Google Ads best practices, tips on creating a search campaign, mistakes/pitfalls to avoid, and much more.   Generate more leads and increase your client base  For all of the show notes, links, and resources - Click Here

AI today is doing mind-blowing things. In this episode, James and guest Ilana Wechsler talk about its powers and explore how to use AI in marketing.

If you're like most small businesses, you're working hard to market your products and services.  But how do you know what's working and what's not? And if you don't know what's working (or not working), you're not going to be able to do anything to improve.  And for most small businesses, even just a 1% improvement in their conversions would make a noticeable difference to the bottom line. In this episode, ads expert, Ilana Wechsler from Teach Traffic shares what she's learned over the years about running, first, a digital ads agency and then a community where she helps people get better at setting up and running paid ads.  We talk about: How Ilana got started with her Green Arrow Digital ad agency and how it grew and morphed over the years into a successful, but very full-on business How success can bring its own problems and how downsizing helped her refocus on what mattered to her and generate new business models Ilana's realisation that hiring an Ad Agency for a small business is like buying a Ferrari to go get milk from your local shop … that's not what they need Starting her Teach Traffic community, learning how to teach and how running an ad agency helps with teaching concepts around paid ads Why niching down can be useful for awhile, but isn't always the answer Why web design can make or break the power of ads to grow your business Micro versus macro conversions and why conversion tracking really, really matters So if you're using ads in your business, or you're thinking about getting started with ads, this episode is going to be thought provoking. And be sure to sign up for Ilana's $10 Remarketing Challenge (not an affiliate link).  I've done the challenge and I got A LOT of value out of it. RESOURCES MENTIONED IN EPISODE: Website:  https://teachtraffic.com/  $10 Remarketing Challenge:  https://teachtraffic.com/challenge/ See omnystudio.com/listener for privacy information.

Ilana Wechsler offers a hybrid approach to paid traffic - part done-with-you, part education. Hear more about how this works and why it's effective.

Performance Max is Google's newest paid traffic feature. Teach Traffic's Ilana Wechsler delivers ad campaign tips for getting the most out of PMax.

Want to dominate a hyper niche market without spending a fortune on paid traffic? Ilana Wechsler shares three simple steps that will help you.

Are you on top of your numbers? TeachTraffic's Ilana Wechsler shares seven key website metrics she thinks serious online business owners should track.

Are you on top of your numbers? TeachTraffic's Ilana Wechsler shares seven key website metrics she thinks serious online business owners should track.

Google offers ecommerce businesses a couple of paid advertising options - standard shopping, and smart. Traffic pro Ilana Wechsler helps you choose.

Google offers ecommerce businesses a couple of paid advertising options - standard shopping, and smart. Traffic pro Ilana Wechsler helps you choose.

Teach Traffic's Ilana Wechsler shares how she doubled a client's sales with targeted advertising of a better offer to the right audience.

Teach Traffic's Ilana Wechsler shares how she doubled a client's sales with targeted advertising of a better offer to the right audience.

Digital giants, Facebook and Apple, are at war! What does this mean for the consumer? Who will be largely affected by the changes that these tech giants will implement? What strategies should we have in place to make sure that our businesses will not suffer?  In this podcast episode, my guest Ilana Wechsler, gives us the details regarding the feud happening between Apple and Facebook. She talks about software updates to the iPhone that will allow users to opt-in or out of Facebook's data tracking. Ilana also gives the steps that you should do when you log-in to your Facebook ads account. We also tackle why it's important that you don't place all your eggs in one basket. Learn more from tuning in to this episode today.  Discussion Points:  0:00 The Elevation Program   4:02 Ilana's pivot in her business   6:01 Apple and Facebook are at war  6:34 Apple's phone software update  7:51 What happens if you enable Facebook to track you  10:12 Does the software update drive sales up or down for iPhones? 10:54 The impact of the update on small businesses and Facebook  11:33 Google will cut cookie tracking by end of the year  13:47 The result of explicitness of Facebook's data tracking  15:39 Is the choice to opt-in or out of data tracking a better move? 16:48 The need to invest and apply resource to your database  18:03 Using ads to build a database 18:42 Email marketing  19:42 Steps to do in your ad account now  23:34 Do not put all your eggs in one basket  24:39 Are tradies affected by the changes in Apple and Facebook?  26:00 Massive changes are to be expected industry wide  About the Guest:  Ilana Wechsler is a former data analyst turned Pay Per Click (PPC) marketing expert. She continues to run a dedicated PPC agency and managed well over $30 millions of dollars on behalf of clients. However, now, Ilana's commitment to herself is the passing on of the knowledge she's learned in her agency, especially what is working right now. Resources:  Tradie Web Guys ‘automation' - (https://www.tradiewebguys.com.au/automation/) Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/) Tradie Web Guys' Apply (qualification) page (https://www.tradiewebguys.com.au/apply/) Visit Ilana's website and check out her offerings (https://teachtraffic.com/)  Connect with me on LinkedIn. For more podcast episodes, you may also visit my website. You can listen from your mobile device right now.

Just as Amazon acts like a search engine, Google is definitely a search engine, and it is the largest search engine there is.  To talk about ways to profitably reach people on Google who are searching for products just like yours, I am excited to welcome Ilana Wechsler from Teach Traffic. Originally I met Ilana at a conference, and she was a speaker at my PPC Mastery Summit in 2020.   Follow Ilana Teach Traffic   Join the conversion over at the Maximizing Ecommerce Facebook Group

Bounced traffic does not equal lost sales. Paid traffic expert Ilana Wechsler shares her 7-step way to re-capture prospects with remarketing.

Bounced traffic does not equal lost sales. Paid traffic expert Ilana Wechsler shares her 7-step way to re-capture prospects with remarketing.

Crafting an ad campaign that actually helps your ecommerce business can be quite tricky.   Luckily, Ilana Wechsler of Teach Traffic has come up with an effective approach to working out a paid campaign strategy tailored to your business—the Paid Traffic Puzzle.    Just as you would do with an actual puzzle, Ilana explains why the four corners are great starting points to crafting an effective ad campaign, and how they reveal what the next puzzle pieces are. This eventually helps you build your puzzle all the way into the middle and come up with the full picture.   The four corners are: Google Search Google Display  YouTube Marketing Facebook/Instagram Marketing   In this episode, we also talk about what you should do when your retargeting campaigns are not working, which data to look for in order to craft an effective campaign, and a bunch of other good stuff you don’t wanna miss.    Timestamps:  Ilana’s experience in running a PPC agency - 1:20 What the Paid Traffic Puzzle is all about - 3:12 Things to do if your site has little to no organic traffic - 7:12 Building towards the middle of your puzzle when you have a profitable retargeting campaign up and running - 12:59 Examples in implementing the Paid Traffic Puzzle approach - 21:30 Why it’s important to make an offer that converts - 25:28 Crafting an effective lead magnet - 26:32   I’d like to thank Ilana for coming on the show and sharing some valuable insights that you can definitely put to good use for your ecommerce business. If you’re looking to solve your own traffic puzzle, you can check out Ilana’s training materials and services over on teachtraffic.com.    Also, don’t forget to leave us a review over on iTunes if you enjoyed this episode. It helps more than you know.   Until the next one, happy selling!

Have you ever used Google or Facebook Ads to generate speaking engagements? Are you looking for a way to generate consistent inquiries for your speaking programs? My guest today is Ilana Wechsler, a Google and Facebook Ads expert and the founder of Teach Traffic. Over the last few years, Ilana has helped her clients grow their businesses through the power of paid traffic. In our conversation we talk about remarketing campaigns, the classic mistakes speakers make when setting up Google Ads campaigns, and how to put all the pieces of your paid traffic together. Enjoy the episode.   Please SUBSCRIBE ►http://bit.ly/JTme-ytsub ♥️ Your Support Appreciated! If you enjoyed the show, please rate it on YouTube, iTunes or Stitcher and write a brief review. That would really help get the word out and raise the visibility of the Creative Life show. SUBSCRIBE TO THE SHOW Apple: http://bit.ly/TSL-apple Libsyn: http://bit.ly/TSL-libsyn Spotify: http://bit.ly/TSL-spotify Android: http://bit.ly/TSL-android Stitcher: http://bit.ly/TSL-stitcher CTA link: https://speakersu.com/the-speakers-life/ FOLLOW ME: Website: https://speakersu.com LinkedIn: http://bit.ly/JTme-linkedin Instagram: http://bit.ly/JTme-ig Twitter: http://bit.ly/JTme-twitter Facebook Group: http://bit.ly/IS-fbgroup Read full transcript at  https://speakersu.com/profitable-ads-c…for-speakers-102/

Today marks International Women’s Day, a day dedicated to all the amazing ladies around the world. On this special day, we’d like to pay tribute to the badass women who we have had the pleasure to have as guests on the show during 2020. Check out some of the awesome strategies and tactics which we have covered via these badass gals!   Sue Rice - Storytelling Tips Nicknamed the ‘female David Ogilvy’, Sue Rice is famous for writing award-winning copy for countless entrepreneurs and we chatted about her email copywriting tactics which enable her to deliver record-breaking open rates. One idea is to make connections between things that are seemingly unrelated. We are swimming in a sea of metaphors and part of it is just being conscious of it. One way to make it interesting and bring it into a fresher light, is extensive reading, watching movies, etc. The magic is in everything that’s around us.  Sue listens to the news on the BBC, which has very clever writers. She also uses an app called Clipboard where you can pick the categories you want to follow. It’s important to do a little bit of collective brainstorming every day to see what people are talking about, otherwise, you are defining what you are doing for them on your terms, not theirs. You want to be entering the conversation in their head and if you are not watching that, it’s hard to do.   Molly Mahoney - Facebook Engagement Molly Mahoney of The PrePared Performer, is legendary for her Facebook marketing skills. She’s a wizard at doing Facebook lives and getting organic reach. We chatted all about how Molly is able to get high ticket coaching clients, right from Facebook, how to grow Facebook groups, and how to get interaction on Facebook pages with her four-step process. We loved her advice in regards to getting more engagement on Facebook. She tells us that the rules have changed for bots and there are four types of messages, one of them being a confirmed event reminder. When they comment on the post, they confirm to the bot they want to be reminded of more information. Another way to use this is that when they say yes, you ask them if they want to be reminded about all of your content coming out.  Once they confirm, you want to make sure that button opens up to another piece of the conversation so you are engaging in another conversation within that 24 hours.  Another strategy is the “Unlock and Share Button”, so when they are in your bot after they get the show notes or whatever it is that you are giving, send another message a minute later that says you have a bonus gift they can get if they share your video, and if they want to access, just click here to unlock and share the video.    Lisa Cherney - The More You GFR, The More Impact (And Money) You Will Make Lisa Cherney, now known as The Queen of Clarity, is the host of the ground-breaking confession-based GFR Podcast show for successful soulful entrepreneurs and founder of the GFR Squad, a lively community that is serious about embracing the GFR lifestyle and living a life without regrets. One of her GFR commandments is “Don’t worry about being normal” and the confession is “Where are you not speaking your truth?” That’s where the juice is, determining what is your soapbox. If you weren’t worrying about offending anyone or breaking any laws, what would you want to say? People are too concerned about what strategy they are going to use, but eventually, the strategy will emerge. The more you get real, the more impact you will make. So the first thing is to determine if you are ready. If you’ll do all the strategies and make the investment, this is where to go next. If you are ready, choose the confession question that hits you in the gut and go from there. Just pick the one question, take some time with it, and it will do wonders.   Sara Christensen - Defending Your Business Our chat with Sara was really eye-opening as she talks about how one little post sent her world in a spiral, leading to an all-out war waged on her business, thousands of hateful messages, and even death threats. You want to be extra careful what you are putting out there and what you are involved in. If you don’t already have procedures in place of your social media and email communications, you should make sure that whatever you put out in the world is not going to offend or piss someone off. If you are using outside resources for VA’s, you may run a risk. You don’t want someone working on your team, that’s not as invested or doesn’t understand the complications of posting something that might be harmful. Understand the power of social media which is so amazing yet also be weaponized against you. Be mindful to use it as a building block for your business. Consider if there other ways to diversify where your clients are coming from. Ask yourself, “What if your social media channels got taken away today - what other plans do you have in place?”   Ilana Wechsler - In-Market Audience Targeting  We also chatted with Ilana Wechsler of Green Arrow Digital, who is a former data analyst, turned Pay Per Click marketing expert. She detailed her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together.  Google is shifting away from the concept of targeting content science to targeting more in regards to who you are as a person, which is like identity-based targeting. One of the ways they are doing this is with in-market audiences, which is very short-term intent-based searching. So you can match your Facebook targeting to Google’s in-market audiences. For example, consider if you are suddenly in the market to buy a car, where you don’t normally search online for car information. Then there are what’s called affinity audiences which is your long-term behavior or things you are looking at online often. So basically you're starting with the people that are already going to your website and looking at who they are and what their actions are, and then slowly expanding out more and more as you get additional data on who these people are that are already coming to your site. If you find those audiences work, especially on the Google side of things, you can apply that in-market audience to your search quadrant and also to the YouTube quadrant. It's a process of systematically building out your puzzle, based on data and if something doesn't work then it doesn't make sense to apply it to a different quadrant.     Susie Moore - Removing Your Blocks We loved chatting with Susie Moore, author of Stop Checking Your Likes as it’s something we’ve all fallen into. One of the things she discussed was how to remove your blocks. First, you need to state as a fact, that you are worthy of receiving. Susie uses the example of being out on a hike with your friends and you go missing. Would your friends consider if you were worth finding, asking if you were thin enough, popular enough, etc.? If this is true in the physical world, this is true on all levels. Even if you have a million likes or followers, it does not alter your worthiness. If you can accept this as a fact and don’t question it, you will know that you are worthy.  Most people spend too long reaching out to people because of fear of rejection. Often it means it’s just not the right fit or the right time. If you don’t ask, the answer is always no. Most people give up after the 2nd or 3rd follow-up. If you keep going, people eventually cave. A confident person is simply willing to be rejected, and to them, it’s no big deal.    Lisa Buyer - Social Media Platforms With Traction We had a great chat with Lisa from PR Secrets on using social media for branding and PR purposes. She covers a host of topics such as newsjacking, chatbots, futurists, SEO, visual reporting, podcasting, and what’s new in putting together a press release.  One of the things we discussed was the latest platforms that have traction. For example, if you are featured in a third-party publication, you can take that article and put it on Facebook and run ads to it targeting people who work at other media publications. It’s a win-win, as the journalist is getting more exposure, and you are getting that third-party credibility, so it’s a smart modern day PR strategy. You can target the publication’s following and run $1 a day ads, as taught by Dennis Hu. You can also take that targeting strategy to other platforms.  Tik Tok is the most talked about social media platform lately, and while Lisa doesn't  have any clients where it’s a good match, from a storytelling standpoint it’s entertaining. From a PR perspective, instead of having her clients start an account, they are looking to share content to the influencer’s audience where the influencer would talk about the brand and create content around a theme. One cool thing about Tik Tok is there are so many cool filters and ways to create videos that are very creative, then take those videos and republish it to your main social channels.    Felicia Pagesh - Campaign Tactics  We had a great chat with Felicia Pagesh of Activate Branding, who dove into fun topics such as conversion optimizations, webinars, landing pages, and other useful techie talks. One tip she gave us is that when you are building out your campaign, you should already know what the objections are that people have. That is what’s included in your sales sequence to overcome those objections. Everything in your webinar should also be designed to overcome those objections, so instead of creating separate FAQs as part of your follow-up, you can pop that transcription sequence into your follow-up for anyone who matches the behavior of someone who is interested but hasn’t bought yet.  Also, give people an option to download an mp4 into an mp3 to listen to your webinar. If you have an audible call to action, keep your URL very simple and easy to follow. As long as it’s trackable, it’s worth testing. It doesn't really cost much more time or money to repurpose and it’s like getting free sales.   Erin Pheil - Fixing Your Mind Erin Pheil from MindFix Group chatted with us all about fixing your mind and getting past those mental roadblocks that get you stuck. You can deal with perfectionism by being compassionate with yourself. You will be able to clear out that pattern so you don’t have to deal with it on a constant basis. A pattern can be emotional or behavioral. For example, we may be triggered into getting angry when someone gives us feedback or we may get anxious whenever we are on camera. Other people may have behavioral patterns like every time it’s time to talk about money, you change the subject. We have these different behaviors and emotions we get stuck in over and over, and if you can identify the pattern, you can work backward and clear it out once you know what it is and what you want to change. Once you do that, it clears up so much energy, space, and time in your life. At the core, humans behave according to what they believe to be true. So if you are walking down the street and see a cat and you believe they are dangerous, you will avoid it. But if you believe cats are awesome, you’ll go over to pet it. When you have a pattern, you take a fundamental truth that humans act based on what they believe to be true. If you're acting or experiencing feelings in a certain way, you believe something that's keeping you looped in there.    Gabby Bernstein - How To Detach We chatted with Gabby Bernstein, author of Super Attractor who gave us some very practical tools to work through some tough stuff that we are all going through in our personal lives. She also talked about what she refers to as her “Rage on the Page” method and the benefits of listening to a specific playlist while writing. Gabby has been practicing with a method based on Dr. John Sarno’s work, who was known for healing back pain, and whose work was based on the fact that our physical pain is a manifestation of our impermissible rage and there is a mind-body prescription to heal that. Gabby has renamed a similar prescription given to her by a friend that deals with journaling, calling it “rage on the page”.  The basis of this is that you journal about the rage for 20 minutes. Even if you don’t think you have rage, it could be as simple as thinking “Why did I eat that bad thing this morning?” Next, meditate for 20 minutes. Gabby also puts on bi-lateral music. She practices a therapeutic method called EMDR, and this is similar to stimulating to each side of the brain. When you start to stimulate the bilateral brain functioning, it allows the resource part of your brain to access some of the information stored hidden and in many ways to see. It allows your brain to unpack what has been hidden.    Kim Krause Schwalm - Copywriter Hiring Tips Kim Krause Schwalm joined us on the show and gave us a boatload of awesome strategies and insight from her long copywriting career. When hiring a copywriter, look at their writing and their portfolio and see if they are passionate, curious, and put hard work into the promo. If you are not well versed in copywriters and are reading a sample and you can see if the headline grabs you (read it at night when you are tired) and makes you want to read further.   Sometimes it’s hard to write your own copy and one thing you can do is to ask someone to give you a critique. If you like what they say, maybe that’s the person you want to hire. That’s one way to see how they work as well. As for communication falling off, the question is how are you paying them? Sometimes if you go back and forth on price, then you probably don’t want to work with them. It often comes down to whether you are getting what you pay for, and you still want to make sure you are getting a good value as it can be a big investment. Have a fair deal and pay them 25-50% upfront. You could have a phase where you have different steps that allow you to move along to minimize some of the risks, plus they will have some built-in milestones they have to meet. Most professional copywriters will agree to a schedule upfront so everyone is on the same page.    Laura Gale - Getting Your Book Published Laura Gale, author, and fellow podcaster joined to talk all about the step-by-step method she uses to guide people to finally get that book published. People discount their own stories as not being compelling all the time. There’s a lot of interesting things in the day-to-day to give people a peek behind the scenes. If you can pinpoint something to one specific moment where something surprised you, or it was unexpected, then those are the moments that are really interesting. Story structure has become a bit of an obsession and people are overthinking it. While the hero’s journey is great, it can take a lot out of it and not every story is going to fit that structure. The more you can rely on emotion and specific moments, the stronger your story will be. For a long time ghostwriting was seen as cheating, but if you are an entrepreneur you want to have other people taking care of the stuff you are not best at, and writing is a skill that takes a lot of time to get good at. The idea that it’s not really your book if you didn’t write it yourself doesn’t ring true. When Laura puts it together, it’s all their voice and all of the material and style is generated by the client. She is more of a vessel to get that story published. Most celebrities who have ever written a book are almost always ghostwritten.    Melanie Benson - How To Spice Up Your Topic If It Is Less Than Exciting On our episode with Melanie Benson, she gave us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make sure they are a good fit for your business. One way is to think of a formula that connects back to your work (not the Smart Goal formula which is way overused). Melanie created a formula called the ROCS Method: R - Relevant O - Outcome Driven C - Credibility Boosting - people often miss this but try to include it in your intro. Talk about case studies or client successes so people pay attention. Keep it natural, don’t be a name-dropper. S - Specific, find a way to put specificity in it, i.e. can you do it in 90 days? Is it a 4 part formula? If your message isn’t converting, chances are something in this formula is wrong.   References and Links Mentioned: Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice Leveraging Facebook For Free Organic Reach - Molly Mahoney Why Being Yourself Is The Best Business Strategy - Lisa Cherney Cancel Culture: Can The Internet Boycott Your Business? - Sara Christensen The Missing Puzzle Piece To Paid Advertising - Ilana Wechsler Stop Seeking Approval And Attain True Self-Confidence - Susie Moore How To Use Social Media For Branding And PR - Lisa Buyer How To Get More Sales From Your Existing Work - Felicia Pagesh How To Change Your Beliefs To Change Your Life - Erin Pheil Tools To Get What You Want And Free Your Mind - Gabby Bernstein Why Writing Your Own Copy Is A Huge Mistake - Kim Krause Schwalm A Step-By-Step Blueprint To Write And Publish Your Book - Laura Gale Growing Your Platform By Leveraging Competitor’s Audiences - Melanie Benson

Running or planning to run paid ads? Ilana Wechsler has seven powerful tips from running ad campaigns in multiple industries.

Running or planning to run paid ads? Ilana Wechsler has seven powerful tips from running ad campaigns in multiple industries.

Advertising has evolved over the years with the onset of social media, entrepreneurs have used social media advertising extensively because people are on the internet most of the time. In this episode Gert is going to talk about the 3Ws (Who, What and Where) of paid advertising with Ilana Wechsler, a Pay Per Click Marketing Professional and founder of https://teachtraffic.com/. Podcast Highlights:  00:14 – Intro 01:05 - Guest Introduction 02:12 - Ilana Wechsler's background 06:26 - What is traffic puzzle all about and how is it applicable for business  10:37 - The four quadrants of a retargeting campaign  13:42  Some common mistakes business owners do with their marketing campaigns    20:17 - How to approach promoting content on social and why copy on social is very important? 29:50 - What is the warning percentage of a Click Through Rate and other Key Performance Indicators to watch out for? 33:42 - What is the starting point for someone who would like to get going with paid traffic? 36:13 - Summary of what we talked about in this episode 37:53 - Where to Connect with Ilana Wechsler? 38:04 - End   Connect with Ilana Wechsler: Website: https://teachtraffic.com/

Resource Links: Buying Online Businesses Website (https://buyingonlinebusinesses.com)  Download the Due Diligence Framework (https://buyingonlinebusinesses.com/freeresources/) Download the Google Gotcha Guide (https://teachtraffic.com/google-gotcha-guide-page/) Teach Traffic Website (https://teachtraffic.com/) Green Arrow Digital Website (https://greenarrowdigital.com/) Scratching your head on low conversion rates despite investing heavily in ads? Facebook & Google Ads expert, Ilana Wechsler, joins us to help website buyers maximise their online advertising as we go over using email marketing alongside Facebook Ads and the mistakes that you need to avoid for both Facebook and Google Ad platforms. This episode is perfect for those unfamiliar with paid advertising, so tune in! Episode Highlights: Doing paid ads for content websites [02:34] Prioritising remarketing overusing affiliate links [09:07] Combining ads and email marketing on Facebook [10:52] The psychology of why people share and not share [13:30] Doing Facebook and Google marketing campaigns for physical products [15:44] Top 3 mistakes people make on Google Ads [19:24] Running ads will not be profitable the first time [23:53] Top 3 mistakes people make on Facebook Ads [26:08] Don’t write an ad that feels like an ad [32:20]   About Our Guest: Ilana Wechsler is the Founder of Teach Traffic and Green Arrow Digital, both dedicated to helping out online businesses generate more traffic through pay per click marketing. She also hosts her own show, Teach Traffic, which talks about different traffic generating strategies for online business owners. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. You may also leave us a review on anywhere you listen to and share your feedback!  Connect with Jaryd Krause of Buying Online Businesses: Follow on Facebook: https://www.facebook.com/JarydKrause1 Subscribe on Youtube: https://www.youtube.com/channel/UCQ3g6G2USlnq7EgnUsajTBw   See omnystudio.com/listener for privacy information.

In this episode of the podcast, I am thrilled to bring on Ilana Wechsler of Green Arrow Digital. Together we’ll dive deep into getting paid traffic for video ads working for your business.  Ilana Wechsler is the founder and director of Green Arrow Digital, the creator of the educational platform, Teach Traffic. Ilana started her career as a Data Analyst and transitioned to becoming a full fledged PPC expert. She has worked at many of the global financial institutions, but switched when she finally gave in to her passion for PPC, IT, and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online. Support this podcast

Ep #59 - This week on the podcast, I'm joined by Ilana Wechsler, the founder and director of Green Arrow Digital, the creator of the educational platform, Teach Traffic, and a personal friend. Ilana started her career as a Data Analyst and transitioned to becoming a full fledged PPC expert. She has worked at many of the global financial institutions, but switched when she finally gave in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online. In today's episode, we go into concepts of running paid traffic for both B2C and B2B businesses as well as some of the top platforms, including YouTube. This interview is loaded with great insights, tactics and ideas to maximize your paid traffic endeavors.   Learn More About Ilana Wechsler:   Check out Ilana's paid traffic education division, Teach Traffic, where you can learn to run paid traffic yourself at: https://teachtraffic.com/   Listen to Ilana's Teach Traffic Podcast at: https://teachtraffic.com/podcasts/   Visit Ilana Wechsler's agency website, Green Arrow Digital, at: https://greenarrowdigital.com/   Follow Green Arrow Digital on Facebook: https://www.facebook.com/greenarrowdigital/   Follow Green Arrow Digital on YouTube: https://www.youtube.com/channel/UC3deeBfMgjhXJh2-7iAVo2w   Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com

  Ads – they’re inescapable. I read once that the average person sees 5000 ads every single day. What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros. More importantly, with an ad, consumers are only ever one click away from the product being advertised. Don’t even get me started on the siren-call of Instagram ads – so many late-night purchases I now regret. In this episode, I’m going to take you behind the furry curtains of online ads to show you which platforms will really have you strutting your stuff down the marketing cat-walk.   Tune in to learn: What it means to run a digital marketing campaign What are the perks of advertising on: ○ Facebook ○ Youtube ○ Google What are the best marketing strategies for each platform How many platforms you should target with your ads Which common money-wasting mistakes to avoid  

From casting wide and shallow, Ilana Wechsler now teaches how to aim deeper and reach a cold audience with paid traffic.

From casting wide and shallow, Ilana Wechsler now teaches how to aim deeper and reach a cold audience with paid traffic.

Do you need a huge budget to do paid traffic? What do you advertise? And where do you get the audience to see your ads? Paid traffic expert Ilana Wechsler answers these questions and more.

Do you need a huge budget to do paid traffic? What do you advertise? And where do you get the audience to see your ads? Paid traffic expert Ilana Wechsler answers these questions and more.

Want paid ads that will get results for your business type and budget? Tune in to Part 1 of our three-part paid traffic series featuring Teach Traffic's Ilana Wechsler.

Want paid ads that will get results for your business type and budget? Tune in to Part 1 of our three-part paid traffic series featuring Teach Traffic’s Ilana Wechsler.

Today I have my good friend Ilana Wechsler back on the show. Ilana owns Green Arrow Digital where she runs pay per click marketing for ecommerce stores. In this episode, you’ll learn a methodical process for advertising online if you are not quite sure where to start. And even if you are an experienced advertiser, the advice from this episode will be useful. What You’ll Learn How to laser focus your ad targeting How to figure out whether your website is the problem How to piece together the paid traffic puzzle Other Resources And Books Green Arrow Digital Sponsors Postscript.io […] The post 317: A Methodical Way To Advertise On Facebook And Google With Ilana Wechsler appeared first on MyWifeQuitHerJob.com.

Ever wondered how you can drive more traffic to your website? Well, there are a whole bunch of ways, but one way of driving people with an intention to purchase the type of product or service that you sell is by using Google Search Ads. Did you know that there are also Google Display ads (that show your ad on different media and other networks such as Sydney Morning Herald etc?  Then there are YouTube ads and also Google shopping! So many ways. Which one do we choose. In this episode of the How to do Marketing Show, Ilana Wechsler runs us through: The different types of Google advertising available to small businesses When you would use the different types of Google ads How to plan and measure your Google advertising What mistakes to avoid AND if you are outsourcing your Google Advertising - what to ensure that you ask your supplier to ensure that you are not getting ripped off. Ilana is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $20 million in Pay Per Click campaigns.  Now, Ilana runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency. Ilana is also the host of a popular podcast show called Teach Traffic. You can connect with Ilana on LinkedIn here. Join us in the How to do Marketing group in Facebook. Subscribe to receive weekly small business marketing tips by visiting our website: https://dragonflymarketing.com.au/  About Jane Hillsdon I'm a passionate award-winning marketer dedicated to helping small business owners make good decisions about their marketing. I am the founder and Managing Director of Dragonfly Marketing and the author of How To Do Marketing – A Comprehensive Guide For Small Business.  It's my mission to ensure that marketing is on the agenda for every regionally based small business in Australia. Why? Because I know that when marketing is done properly, it can help your business grow. I believe small businesses are the backbone of our nation. When your business grows, it benefits not only you, and your family, it benefits your whole community. Small businesses create a vibrant and connected economy. We employ local people, we donate to local charities and we work together to build resilient and thriving regional communities. On the marketing front, I am a Certified Practicing Marketer (CPM), a member of the Australian Marketing Institute (AMI) NSW Committee and a head judge for the AMI Awards for Excellence. I was awarded the Small Budget Marketing Award at the AMI Awards for Marketing Excellence in 2017, 2018 and 2019. See omnystudio.com/listener for privacy information.

Today we are chatting with Ilana Wechsler who is a former data analyst, turned Pay Per Click marketing expert. An authority in both Google and Facebook advertising, she is the founder of boutique digital agency Green Arrow Digital which has managed over $30 million in Pay Per Click campaigns. Now, she runs an online training program, called Teach Traffic, where she teaches business owners exactly how to run profitable digital ad campaigns for themselves, without needing an agency.  On today’s show, Ilana details her paid ad puzzle technique and how to make the different pieces of your marketing puzzle work together. We talk about the best way to target without a high ad spend, and how to make retargeting work for you the right way as well as the use of in-market audiences. You’ll also hear why you shouldn’t be really focused on one traffic source, as they all have their place, and each source can feed each other. When you hear the way Ilana matches it out with her traffic puzzle, it makes so much sense. Now more than ever, ads prices are dropping, while internet usage is extremely higher, so this is the time to hone in on your traffic and dial in your puzzle.  After this episode, get more advice about how to run your ad traffic more effectively as well as get more visitors from Nate Broughton and Nicholas Kusmich “If you can't find a way to make retargeting profitable in your business, then the answer is not more traffic. The answer is to change your offer, because clearly your offer is not resonating with your audience.” - Ilana Wechsler Some Topics We Discussed Include: How to dial in your targeting on Facebook, Google, YouTube, etc. How to start with low hanging fruit first and expand from there What to do with your colder audiences How to use data from display targeting with your placement campaign How Google is shifting towards more identity-based targeting How to start small, be strategic and profitable instead of throwing away wasted dollars on ad spend How to get your fans to share and comment about your awesome offering The importance of brand traffic so you can send your visitors exactly where you want instead of Google (or worse, your competitors) And much, much more! Contact Ilana Wechsler: TeachTraffic.com References and Links Mentioned: Green Arrow Digital Teach Traffic - check here to learn about Ilana’s upcoming course where she will go into more depth about figuring out your puzzle pieces to paid ads Ilana’s Teach Traffic podcast Squadcast Are you ready to be EPIC with us?! Then grab our EGP Letter here! This episode is sponsored by our go-to SEO research tool, Ahrefs.com as well as by Easy Webinar.  How To Get Millions Of Visitors With SEO - Nate Broughton The Perfect Facebook Ad Funnel - Nicholas Kusmich

Want to increase your leads and sales with online ads, but not sure where to start? Meet Ilana Wechsler and learn all about pay per click advertising.

In this episode of The Marketing Your Practice Podcast we’re talking all about how to use google ads to get your phone ringing with high quality new patients.   Our guest for the show is Ilana Wechsler, she is the founder of a boutique digital agency called Green Arrow Digital which specializes exclusively in Pay Per […]

On the Bright Ideas podcast, host Trent Dyrsmid from BrightIdeas.co shares the story of how he's building his eCommerce business (on Amazon as well as his own site), interviews other successful eCommerce entrepreneurs, and answers questions from his audience. If you are an aspiring entrepreneur looking to build a real business that can one day replace your job and give you the lifestyle of your dreams, eCommerce is an excellent choice and on this podcast, you will learn the exact formula to follow directly from Trent and his guests.

Where should you place your ad spend - Facebook, or Google? Paid ad expert Ilana Wechsler suggests both. Find out why.

Where should you place your ad spend - Facebook, or Google? Paid ad expert Ilana Wechsler suggests both. Find out why.

Google Adwords can get very tricky for small to medium size businesses. In this podcast, I am joined by Ilana Wechsler as she discusses her vast experience with Adwords and how exactly can businesses take advantage of cost-per-click campaigns. To enlighten our listeners out there, cost-per-click marketing is a strategy within Google that allows businesses to bid on high-traffic keywords. Google makes its earning by charging any website who bids on that keyword everytime the paid ad gets a click. In this podcast, we use the keyword 'plumber sydney'. We discuss how the bid for this particular keyword exploded into $50 per click which just absolutely makes no sense for start-up businesses to invest on. "You need to nurture those existing customers because they're the ones who are most likely to come back and refer you to people." Despite being an expert in Google Adwords, Ilana emphasizes the true value of repeat customers. It is no secret that paid ads can increase the onpour of leads into your business. However, being able to take care of your existing pool of customers might just take things to the next level. As we wrapped off this insightful episode, Ilana mentions the importance of efficient location targeting when it comes to paid ads. According to her, it pays to create that extra layer of filter by specifically exculding locations you would not want to get reached by your ads. Are you excited to learn more about this? Listen to this podcast today and scroll down to the bottom part of this page for a transcription guide. See omnystudio.com/listener for privacy information.

Today I’m thrilled to have Ilana Wechsler on the show. Ilana is someone who I met randomly at the Traffic and Conversions Summit in San Diego. She founded Green Arrow Digital where she runs pay per click marketing for other businesses. In fact, her bread and butter is the Google Display Network which is the only ad network that I have never been able to make profitable. So today we’re going to learn how to run profitable Google Display Network ads. What You’ll Learn Ilana’s background and what led her to create Green Arrow Digital How the Google Display Network […] The post 216: Google Display Network – How To Run Profitable Ads With Ilana Wechsler appeared first on MyWifeQuitHerJob.com.

Ilana Wechsler is the founder and director of Green Arrow Digital, a boutique digital agency, specialising in Pay Per Click (PPC) marketing. About Ilana Wechsler Ilana, a former Data Analyst, turned PPC expert has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online. Ilana currently lives in Sydney, Australia with her husband and 3 children. Connect with Ilana GreenArrowDigital.com Facebook YouTube Please listen to the podcast to hear Ilana's full mind, marketing and money tips for entrepreneurs. You may also be interested in my book, "Mindset, Marketing & Money" Vol 1, featuring Rich Schefren, Jeni Hott, James Schramko, Dan Norris, Margaret Wright and Ryan Levesque, available now on Amazon UK | Amazon US

In this episode of the Online Course Masters show, Phil Ebiner interview Ilana Wechsler a PPC (pay per click) expert about how to advertise your online course business. We dive into the entire process from choosing what to advertise and how to do it. Visit http://onlinecoursemasters.com for show notes and more online teaching resources.

Ilana Wechsler is the founder and director of
Green Arrow Digital. Ilana is a former Data Analyst, turned PPC expert. She has worked at many of the global financial institutions
but switched careers many years ago when she finally gave
in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve their business goals by helping them grow their businesses online. Ilana lives in Sydney with her husband and 3 children. In this episode we chat about Whether Adwords is still a viable marketing tool Effective Adwords strategies Common mistakes and how to avoid them Hacks for getting your Adwords converting Tips for crafting effective ads What questions you should be asking your Adwords provider And more

Ilana Wechsler is the founder and director of Green Arrow Digital. Ilana is a former Data Analyst, turned PPC expert. She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC, IT and entrepreneurship. She is truly passionate about working closely with her clients and helping them achieve ...   Read more... This article is copyright ©  Dr Jesse Green The post 87. Simple Tips for Effective Adwords Campaigns for Dentists with Ilana Wechsler appeared first on Dr Jesse Green.

Our guest today is Ilana Wechsler from Green Arrow Digital. She started her small business journey out of necessity and not as a choice. She had a near tragic experience in her life which lead her to leave corporate. She worked in the finance industry and even though they had the technology they didn't have the mindset to let her work flexible hours and care for her children.  She talks through her challenges of scaling an agency business and gives great advice on Paid Per Click (PPC). She has high integrity and this comes through on the podcast.  Illana is a lovely person and super smart - a podcast not to miss   There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy! How near tragedy can shape your life if you take control Tips that all small business people should adhere to for PPC Her key challenges with scaling an agency What platforms she uses to run a virtual team Her current community involvement and the cause she is passionate about Progress not perfection Suite of tools she uses to run her agency   Important Links & Mentions From This Episode: Ilana Wechsler Linkedin Profile Green arrow digital Podio Google Suite Adwords Facebook Podcasts: Change is the New Constant. This American life. Conversations with Richard Fidler  

What are the must-haves for an effective Facebook advertising campaign?

PPC (Pay Per Click) Advertising – A Holistic Approach with Ilana Wechsler – Part 1 Share this Episode: Click to Tweet Links Mentioned: GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 Related Episodes: 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) 055. Ezra Firestone on How To […]

PPC (Pay Per Click) Advertising - A Holistic Approach with Ilana Wechsler - Part 1 Share this Episode: Click to Tweet Links Mentioned: Click here to download the podcast shownotes GreenArrowDigital.com www.YouTube.com/ProductiveInsights www.CallAshRoy.com www.ProductiveInsights.com/129 Related Episodes: 015. Google Adwords Success Secrets Revealed! With Mike Rhodes 021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2) 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven 073. Darren Rowse — Problogger Founder — Shares His Secrets Around Prolific Content Creation, Podcasting, and Facebook Live 082. How To Use Google Display Network Or GDN To Maximise Your Advertising ROI With Mike Rhodes 084. How To Use The PEST Framework To Assess Your Industry Landscape 105. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 1 of 2) 106. Improve What You Can Measure: How To Make Your Data Look Sexy (Part 2 of 2) 126. Rand Fishkin (Wizard of Moz) And I Discuss One vs Multiple Domains; One vs Multiple Product Key Points and Insights 4:37 - Why PPC is is an important business growth tool 5:23 - PPC allows you to track your ads and improve conversions 6:16 - The 2 key metrics to ensure good ROI on your PPC dollars : Average customer lifetime profit & cost per customer acquisition 7:10 - Transaction lag times and how they affect your PPC campaigns 9:07 - Banner blindness explained 10:00 - Google Ads or Facebook Ads? Which one should you choose? 13:04 - PPC Advertising a holistic approach. Google Ads and Facebook Ads work in unison (multiple touch points matter) 14:44 - On Google Analytics 15:11 - Why ads work best with across multiple devices and channels. (Holistic advertising) 16:57 - It is a mistake to use PPC ads for lead generation purposes only 17:40 - How PCC advertising builds momentum and compounds the benefits of email marketing 18:20 - Dropping email open rates, and how to address this issue 18:54 - Holistic marketing a new approach 19:12 - Facebook advertising and Google advertising compared and contrasted 20:43 - Does Facebook advertising has more cut through than Google advertising? 24:32 - What role does social proof play in advertising? 25:08 - Does Google advertising work effectively in E-commerce business? 27:07 - Intro to Part 2

Ilana Wechsler is the founder and director of Green Arrow Digital, and she is a former data analyst turned pay per click (PPC) expert. She has worked at many of the global financial institutions but switched careers many years ago when she finally gave in to her passion for PPC and online marketing. She is truly passionate about working closely with her clients and also teaching businesses how to run profitable ad campaigns themselves, without needing an agency. During today's interview, Ilana defines all the most frequently used terms in Facebook advertising, and she tells us about the importance of pixels and conversion tracking. Visit: fitnessbusinesspodcast.com Email: info@fitnessbusinesspodcast.com Phone: +61 2 9484 5501 Twitter: @fitbizpodcast On Facebook

You're in for a real treat on today's episode of The Real Magic, as your hosts Greg & Alan get a chance to dig deep [...] READ POST The post Episode 30 – The Power of Google Display Advertising with Ilana Wechsler appeared first on The Real Magic Podcast, Unpacking Design with Greg & Alan.