Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Woot woot! Episode 300! Whaaaaaat????!!! Today it's about celebration. But also about unique marketing strategies. Because you diserve to know. But also to enjoy. Take your pen and paper or your tablet. Or your computer. Sit back. Relax. Celebrate this milestone with me. And share your best podcast moment with me here in the comments. I appreciate you!

This episode is for you if you are thinking about starting your coaching business. It is also for you if you have started and are wondering why money is still not in the bank... It is definitely for you if you are looking to avoid mistakes that will sabotage your growth. I speak to a lot of professionals wanting to build their coaching businesses and they have a few points in common. And I share it all during this episode. Plus, episode 300 is coming soon! And you could be featured in it! I'll let you know how during the episode. Enjoy!  

When you start out as an online business owner, you might be tempted to spend time on stuff that really doesn't matter instead of focusing on growth or scale activities. Stay here.  Right now. Because in this interview, my guest, Carissa Hill, shares how she evolved and succeeded in her online journey, as a coach. She shares the truth about how to attract and maintain engagement in an online world that is filled with people just wanting more money. She is the proof that when you come from a place of sharing value and truly helping people, you get results. Enjoy this. And if you want to know more about Carissa, you can go at: https://carissahill.com.au/  

This week's episode is a 2 for one, content repurpose, behind the scene type of episode. I decided to broadcast one of my Facebook Lives on my podcast because I felt that the content would be useful to you. Many people reach out to me because they want to start their side-hustle - their most pressing issue is that they don't know where to start.  They are information-overload-victims. Well, today I share with you 4 must-haves to start your side-hustle. And, because I really want you to succeed at it, a bonus must-have, which I also call, an accelerator. Enjoy! If you have not joined yet, get in my FREE Facebook community, THE COACHING EMPIRE.  

Do you care about what people say about you? Before taking a decision, are you afraid of how it will be accepted in the world? Do you trust yourself enough in all the areas of your life to dare to live on your own terms?   Guess what. The topic today is self-confidence. In this interview, Lisa Marie Pepe shares her wisdom about how to get better self-confidence. She does that beautifully by sharing her story, which is quite unique and filled with life & business lessons.   If you are curious, if you are passionate, if you are willing to do what it takes and if you are consistent, entrepreneurship can bring so much value and purpose to your life…   Tune in and listen – it will push you to keep moving forward!   You can learn more about Lisa Marie if you go at: www.positivetransformation.net   And connect with her on Facebook!

Lately, I’ve taken a test to identify what my strengths are. And one of my top 5 is POSITIVITY.   Yep. That’s part of who I am. Often seeing what is the best that can come out of any type of event.   Which totally fits with today’s podcast topic. Happiness. Do you tend to be a happy person? Do you feel happy?   Do you wish you were happier?   I know. That’s a lot of questions, but they are legitimate.   You are really responsible of your happiness. And the more you are happy the more you attract happy people.   Happiness is contagious. Please. Share it.   And if you want to know more about Jacqueline or read her book, go to: www.freakyhealer.com    

I know. You hear about funnels. You are wondering which platform to choose. You are following many online gurus. You want to find the best way to start your online business. This week, on my podcast, I interview Sally Hendrick.  And we talk about that. Specifically. To help you get rid of your overwhelm. And if you want to know more about Sally, click here!

Yes. We are ALL leaders. But some of us embrace it. Some others are scared to do so. Meet Dr Gladys Ato. And yes, today, we talk about leadership. But also self-confidence, compassion, gratitude. All these words that make you feel good. But also the words that allow you to really express your true potential and influence people the best way that you can. If you want to know more about Dr Gladys, you can go on her website at: https://drgladysato.com/

I have to admit it. Jordan Harbinger is really someone I look up to as an interviewer. Like Oprah. Someone I looooove to learn from. And whom I appreciate. He accepted to come on the show. Again. (That makes him a Hall of Famer) And we talk with our hearts. About relationships in business. About how to correctly build an online business. And we rant on the scammers, the thieves & the fake online gurus. Go ahead and press play. Now. You won't regret it. And you might want to listen to it again. If you want to know more about Jordan, his podcast, and his work, here are the 2 places you have to go: www.jordanharbinger.com www.advancedhumandynamics.com  

Style is important. Indeed. Especially as an entrepreneur. Nowadays, people judge from what they see. Yep.  That quick first impression. You don't want to miss it. On a Facebook live. At a live event. On a sales call. During a coaching session. In every situation, there is a way to dress to inspire trust & confidence. My guest this week is Hilde Fossen. And she answers all these questions for you... and more. It's the first time that I have a fashion specialist on my show, and sincerely, I loved it! Tune in and listen until the end. And if you want to learn more about Hilde and what she can do to help you, go to www.getstyleconfidence.com

Today is a power episode. I talk freely about the one quality that every great coach must have. Do you have it too?  

Numbers. Just the word might scare you. Just the thought might stress you. But it shouldn't. Katherine Pomerantz is my guest this week, and she has a unique way for you to deal with money, so it does not scare or stress you anymore. Take notes. Breathe. Implement. Consider using the applications that you suggested. And you should be good to go! Seriously. You want more? Check out Katherine's website at: http://bookkeepingartist.com/

Yep. Finally. The truth about online businesses is out. Too many beginners online get caught by people caring more about their income than helping people. Of course, when you start out, if you invest in yourself, you might avoid many mistakes, but you must invest in the right things though... My guest today is Breanne Dyck - she owns a boutique-consulting agency that helps coaches, consultants and other entrepreneurs scale up to 100K/month and beyond. We talk about that. And so much more. A true, real, raw, authentic conversation. Worth listening. From beginning to end. And if you want to know more about Breanne, you can check her website at www.mnibconsulting.com    

This episode is pretty exciting. It was for Sam Shaw, who I interviewed literally about one week prior to his corporate exit. Like you, Sam chose himself. And decided to live his life on his own terms. What he specializes on?  List building strategies, especially content upgrades. His energy, transparency and great tips will want you to listen to this episode, from beginning to end. Tune in now! And if you want to know more about Sam and what he can do for you & your business, go to: https://thealchemycollab.com/

Let’s say that you are trying to eat more fruits and to start with, your nutritionist suggests that you eat one apple a day. Will you actually eat one apple a day or you will wait at the end of the week and eat 7 apples in a row? The answer is obvious, right? So... Why then so many people expect to get quick results by giving a big boost instead of focusing on consistent daily actions implemented towards one goal? Because consistency is hard work? Seriously. It will cost you so much more to use the boost method than to be consistent. My thoughts on this topic right here, in this episode.

Selling. Just that small little word might have triggered stress, fear, disappointment or doubt in your head... But wait. It does not have to be this way at all. Selling is serving. Serving people with your gifts and transforming their lives. This week, my guest is Kendrick Shope. She's a master at selling. And she provides great insights and proven strategies to help you convert better with your sales calls. A must listen.  Many times. Like the "sit down and take lots of notes episode". That kind. You'll love it! Enjoy. And if you want to know more about Kendrick & selling, go to http://kendrickshope.com/ 

So many people are mistaking people online. By faking the person that they are. So they can get your money. And give you a bitter feeling after you bought their service... During this interview with Kamila Gornia, we share how authenticity and sharing your unique story is the ONLY way you can make people like you, relate to you, appreciate your honesty, which are crucial elements for people to eventually buy from you. The concepts that we talk about are pretty simple, but not always so easy to implement.  It seems that many people are afraid to fully express who they are, wondering if their audience will actually like them...  I was like that when I started... It took me some time and mindset shift to finally put myself out there...  And this is when changes have started to occur in my business and that people felt more attracted to my message. So this interview with Kamila is filled with insights that will definitely help you while you are building your business and preparing your corporate exit. Enjoy! And if you want to know more about Kamila, you can go at: https://heartbehindhustle.com/  

There is a major struggle going on out there among the majority of people wanting to start a business. They don’t want to invest. They believe that they can build a million dollar business by learning all there is online for free. They see the investment in trainings, coaching or building a strong team as an expense instead of an investment. And that’s because their decision making is selfish. Let me explain. They are missing the one and unique quality in business that will make them do extraordinary things. They are missing the empathy. This is the ability to put yourself in someone else’s place, so you can understand and view things from their standpoint. Let me give you an example. When you decide to take care of all your designs even if you are not a graphic designer, you are saving your own money, but you don’t think about how your audience will view your stuff. When you voluntarily consume all the free content on one topic instead of buying the best training there is or hiring the best coach to help you, you are not serving your audience the best way you can. You are not being an empath. You see things only with your own eyes. Not theirs. The videographer will be surprised that a  couple doesn’t hire him for their wedding and delegate to their friend…  But that same videographer will not invest into a copywriter to make sure that his website has the best copy… My point is this. For each and every business decision that you take, picture yourself as your dream client : What will be his/her experience? His/her thoughts when consuming your content? His/her opinion when you deliver your service? His/her trust in getting the results? Now. Picture yourself buying a product/service from a business that you love. Why do you love that business so much? Think about your audience first. Don’t let the « impression of saving a few bucks » ruin your dream client’s experience.

Wow. This is the only word I could think of when I hung up from this wonderful conversation with Dan Martell. I can't say that his story was ordinary. Not at all. Dan had all the reasons to fail in life.  He did have many setbacks but always got back up. He could have decided to be a victim. But he decided to learn his lessons and become a better version of himself. Listen carefully, as this episode is filled with lessons learned for Life, business and family. So if you want to know more about Dan, you can go to: https://www.danmartell.com/  

She's living the dream. By she, I mean Susi Käufer. She's a digital nomad. Traveling the world and growing her online business. So yes, on her social media accounts, you see beautiful pictures from all the countries that she visits. But you also see how she takes care of her community and is an inspiration for whoever wants to become location independent. If you want to know more about Susi, you can go at: https://www.dreamlifedeluxe.com/  

Today is a unique day for my podcast. It's the first time ever that I invite a guest with that specialty. Candice Thomas is a Psychic Medium. And she uses her intuition to help people access to a better version of themselves. We had an interesting conversation. I ask the real questions. Woo woo sounds "weird"  or "negative" for many... But bottom line, it's not. Listen to this interview, as Candice clarifies it all for you.   And if you want to know more about Candice, go to: https://candicethomasintuitive.com/  

You might have this feeling that you could influence and help people. But in order to do that, you need people to pay attention to you and your message... Getting more eyeballs on you and your business is possible when, for example, you have been featured on a popular podcast, major blog, magazine or tv show… Being featured on Forbes, Inc, Huffington Post, Entrepreneur on Fire, Copy Chief and others, has really helped me stand out and make people pay attention to me, my message and my business. So many people have skills, talents, expertise to share, but no one to share them with… Actually, that might be you… Well, today, I am happy to share with you that my last interview with my friend Selena Soo. We talk about how to get more publicity for your business. And to Get even more Value... Selena has just released a FREE video series on how to stand out and get all the attention that you deserve. Click here and you'll get access. P.S. Oh, and may I mention that anyone who watches all 3 videos and answers a few easy questions will be entered to win a true VIP experience: an all-expenses-paid trip to New York City to hang out with Selena plus her media and influencer friends (a $10,000+ value)!

This week's episode is with Benjamin Dell. Benjamin is the founder of Missing Lettr, a social media tool that allows you to schedule your posts on your different social media accounts... one year in advance! Talking about automation... There you have it! Listen to this episode while we share how he got started, what's crucial when you launch a business and how to make sure it responds to what the market is asking. Click here to know more about MissingLettr.

I know. Sometimes, it's hard to make a choice. To take a stand. To decide. That it is better for you to start your own business. Than to stay unhappy where you are. This episode is for you, wondering if you should still stay or you should dare to start your business.  

Wow.  Oprah's speech at the Golden Globes Awards? It moved me. It inspired me. It influenced me. It made me want to share the lessons learned from that speech with you today on my podcast. So here I am. Enjoy.

This week's episode is my Happy New Year wishes. Inside? Rant. Strategy. Mindset. Special invite. (bit.ly/webinarthrive2018) See you inside.

Here is a quick episode with my Christmas Wishes to you. Enjoy! Connect with me on Facebook: https://www.facebook.com/FabiennRaphael  

Dorie Clark is your favorite guest on this podcast. That's why I keep inviting her again. This time, she speaks about her latest book, "Entrepreneurial You". Again, an episode filled with value, strategies, life lessons, and of course inspiration. If you want to know more about Dorie, you can go at www.dorieclark.com  

Yep. I've seen this. Many times. And I could not be silent about it anymore. Do you want to know what it is? Listen to this quick episode. Enjoy!

We will never say it enough. To attract business, you MUST be different and of course, be a master at what you do. Because if you aren't, your competitors will be and will dominate your market.  Too bad for you.  You'll miss the boat. This week's interview is with Bea Wray. We discuss how to stand above your competitors using authority marketing. If you want to know more about Bea, you can go to: https://forbesbooks.com/bea-wray/  

In this episode, Jean demystifies a few things on Digital Marketing. Enough to get you started with your online business. A must-listen. And if you want to know more about Jean, here is the link to her website: https://jeanginzburg.com/    

This week episode is from a Facebook Live Streaming that I did lately. You will relate. I address 2 myths (that so many people still believe in unfortunately...) It's a short and sweet episode, but filled with value. Enjoy!

As I rethink about this interview, I remember how I laughed (oh, and my guest too, by the way, lol) I interview John DeMato, and he has a unique view on branding photography. His descriptions and stories were "picturable". (ok, I don't know if the word exists, but I just put it out there) Totally à propos! Tune in now! And if you want to know more about John, here is the link to his blog: http://www.johndemato.com/  

This week, we get into a topic that a lot of entrepreneurs find challenging. Finding the right story to tell, finding the right words to express, finding what represents who you truly are as an entrepreneur. Words. Message. Marketing. Communication. I interview Deborah Kevin, the word alchemist. We explore and dig deep on words in the world of an entrepreneur. If you want to know more about Deborah, you can go at: https://deborahkevin.com/  

The worst thing you want to do with your brand is to create a "me too" brand. Copy people. And wish that it works out for you. I'm telling you straight up, it won't! Well, lucky you, today, Pia Silva is on the podcast. And she'll give you insights, strategies, and tips to create a badass brand. One that represents you and that makes you stand out! And if you want to know more about Pia, you can go at www.badassyourbrand.com  

Overwhelm. Wrong focus on tasks that don't matter. Falsely believing that 6 figures mean profits... So many things that beginners get wrong! Well, my conversation with Cat will clear out everything for you. And if you want to know more about Cat, you can reach her at www.actionincubator.com

Oh my God. I remember this as if it was yesterday. Receiving a call from a discouraged online business owner thinking that her world is collapsing. Why? Someone else is launching the same type of product that she had been working on for months!   Did these thoughts go through your mind already? When launching a product, a service, a business?   Meet Nathan Barry. He decided to attack the Email Provider crowded market when launching Convertkit. And he felt that it was a good thing. During this interview, he explains why high competition is a green light, how to create and innovate from something that already exists and how to succeed in the online world. Enjoy this one from beginning to end. To know more about Nathan, you can go at www.nathanbarry.com or www.convertkit.com 

Oh my. This is another episode filled with value. You know, the one that you can just listen to, and implement right away? Yep. That kind of episode. Monaica Ledell uses her energy, experience and teaching skills to guide you into the complex worlds of branding, sales & copywriting. And for someone starting their online business, these strategies are gold. So enjoy the episode, and if you want to know more about Monaica, you can go at www.truthhacking.com    

Statistics say that less than 10% of your students will actually complete your online course. How disappointing is that... Seriously. In this episode, I want to help you increase your students' engagement. And I segment the episode in 4 sections where you need to take action: The online course platform The content The community The access to you. It's short, action-oriented and very effective, if you implement it, of course! Enjoy! In that episode, I invite you to join me in my FREE Masterclass: How to Launch your 1st Profitable Online Course.  Sign up at www.onekandbeyond.com/masterclass

You are excited. You decided to launch an online course. You know that it's the right thing to do to bring you closer to the real definition of "freedom". To make that happen, there are a few steps that you have to complete. And I share them with you in this episode.   Click right now and enjoy.  

Did that ever happen to you? You are sitting in front of your computer and... Nothing. I mean, nothing happens. You are not inspired. You don't know what to write about. In other words, you are stuck. So you get frustrated. And it leads you nowhere. That is why, in this episode, I share with you a few ways to get un-stuck and go on with serving your audience with valuable and actionable content. To your success!

Let me ask you 2 questions. My first one: What is your value? And my second one: What are your values? Were you able to answer these quite quickly because you had already done the reflection or you had no words? Well, here is some help for you. This episode. Because see, Al Emerick is a "value geneticist". Yep.  He knows all there is to know about value.  And he explains it pretty well. In simple words. And by giving you concrete examples. Jim Rohn used to say: "We get paid for bringing value to the marketplace.  It takes time, ... but we get paid for the value, not the time." This episode is a "sit down and take good notes" episode. Believe me. And if you want to know more about Al, go at: https://www.valuemapping.com/   

Do you wish that sometimes you had something very specific to evaluate how your day went? Because as an entrepreneur, there are no days that are exactly the same. Seriously. One day, you are on top of the world... The other, you feel so unproductive! Or maybe it's been a couple of weeks that you never accomplish what you want during your days and you are wondering why. Or, you are dying to grow your business and it's been stagnant for a while... Well, on this episode, I share with you something that really helped me identify where I should put my energy in my business. Plus, it got me results! I did not want to keep that secret to myself. So wait no more and listen. But most importantly, take notes and implement. It will help you get the results you expected. Enjoy!  

Who does not want that. Go a bit quicker in everything. Time flies.  So much. As entrepreneurs, we always want stuff to be done for yesterday! We're impatient to make things happen. We're always looking for more. In this episode, Lyndsay Phillips teaches a few strategies to fast pace your business growth. And you'll really appreciate it. So tune in now and if you want to know more about Lyndsay, go at: http://www.smoothbusinessgrowth.com/ http://www.lyndsayphillips.com/  

Some people say that this should not be your priority. Other marketers just live by it. Others just don't know that it exists... We are talking about SEO. Meet Kris Reid, the coolest guy in SEO. We talk SEO, online reputation engineering, content plan, back links, internal links, and many other things! If you want to know more about Kris, just Google: "the coolest guy in SEO!"

The title is self-explanatory. But let me add this really quickly. You might think that you need a website, a logo, business cards or some kind of uniform to start your business? You are wrong. See, starting to earn an extra revenue might be simpler than you thought. In this episode, I convince you that you are not far from your extra income. Enjoy!

Do you care about what people say about you, all over the web? When you started your online business, have you thought about that? What's your plan to make your reputation shine online? Well, you've got to know that taking care of this will have a direct impact on your credibility, authority, trust and capacity to make sales. Meet Brian Barquilla. Brian is a small business marketing expert and today, he shares with you the key elements to build a great reputation online. It's his second time on the show, and I'm glad he came again! He shares with you great tips and strategies to guide you into a nice & clean online reputation. Ways to connect with Brian: If you want to know more about Brian and his work, you can go at www.buildmyreputation.net  

I know. The question that I am asking in the title of this episode might have made you think and reflect a little bit more than usual... Alignment. Soul alignment. Business. Link between soul alignment and business... From Leimomi's point of view, your business is an extension of you. So it means that your purpose and the way you serve your audience have to fit with who you truly are. Period. During this episode, Leimomi tells you how to find that soul alignment, but she also explains how you can tight it to your marketing. An episode that feels good, but again, filled with value. And if you want to know more about Leimomi, you can click here.

Today, I want to address a perfect way to stand out above the online clutter. Yep. Starting an online business and being able to shine and rise above your competitors might be a challenge... It is for the majority of people when they are starting out. Which is exactly why so many people give up along the way. They think that it is unfeasible. That they'll never get there. But why so many others succeed? Of course, there are plenty of strategies that you can implement to get there... But today, I'll tell you about "One Skill" that allowed me expand my reach, grow my business and develop key relationships. You want to know what it is? Listen to this interview!  

This episode is my 250th. Wow. Can't realize that I've come so far. And it's all because of you! I've been in business for a while. I built businesses that didn't work out. And others that fulfilled me. A lot. So today, I am sharing with you the 5 Biggest Lessons Learned in Business. It comes from my heart. To you. Enjoy!