Podcasts about talk triggers the complete guide

On this episode, we discuss a longstanding focus for customer experience (CX) leaders — loyalty — and the role of CX delivery in creating customer advocates and word of mouth.According to Nielsen, 88% of consumers trust recommendations from friends and family over all other forms of advertising. Despite the evidence that word of mouth, facilitated through exceptional customer experiences, remains a pivotal factor in shaping business outcomes, many businesses do not have a defined word of mouth strategy.Our expert guests share their perspectives on how to transform satisfied customers into loyal advocates. Along the way, they discuss brand ‘superfans' and how to introduce unexpected moments along the customer journey — called ‘talk triggers' — to prompt proactive word of mouth.Listen for the compelling insights of Jay Baer, author of Talk Triggers: The Complete Guide to Creating Customers with Word-of-Mouth; Brittany Hodak, author of Creating Superfans: How To Turn Your Customers Into Lifelong Advocates; and Rajiv Dhand, regional vice president for Asia Pacific and Africa at TELUS International.Visit our website to learn more about TELUS International.

In this podcast episode, Galen Hair and Jay Baer highlight the power of exceptional customer service as an effective marketing tool. They propose that delivering unexpected value to clients often inspires word-of-mouth promotion. However, Jay states that many businesses prioritize growth over customer retention and view customer service as a cost rather than an investment. He believes that rewarding customer retention just like customer acquisition could radically alter the business landscape. The most important insight is that businesses can create their own unique selling points or initiatives that may not align with their offerings. If consistently implemented, these can result in free, enduring marketing. Who's the Guest? Jay Baer is the founder of Convince & Convert, a Hall of Fame keynote speaker and emcee, host of the award-winning Social Pros podcast, and the author of six books including “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth”. Jay uses his comprehensive consumer research approach, and combines it with massive expertise gained from advising more than 700 brands. The result is real, proven, viable advice that makes businesses better. All wrapped up in a hilarious and inspirational package audiences never forget. Highlights Honest communications for marketing Marketing and customer service Creating talk triggers Providing an unexpected service story DoubleTree Hotels' warm cookies The principle of consistent word of mouth Changing marketing strategies to adapt to societal changes Beginning points for marketing and messaging strategies Unique marketing strategies Importance of empathy in marketing Potential marketing strategies Personal marketing experiences The central issue of customer service philosophy Importance of bonusing customer service teams Episode Resources Connect with Galen M. Hair https://insuranceclaimhq.com hair@hairshunnarah.com Connect with Jay Baer https://www.jaybaer.com/ https://www.instagram.com/jaybaer/ https://www.convinceandconvert.com/author/jay-baer/  

In this week's episode of the SIMPLE brand podcast, I talk with Jay Baer, author of Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth and Hug Your Haters: How to Embrace Complaints and Keep Your Customers!Jay's one of the world's top 30 Global Gurus in customer service AND online marketing and is a hall of fame keynote speaker. And Jay's the author of six best-selling books.Jay and I discuss insights from his latest research study - The Time to Win: The 2022 Consumer Patience Study. It's all around brand speed and consumer patience. And it provides all the evidence you need to increase your speed and responsiveness in your customer experience.Some of the topics we discuss include:The importance of speed in customer experienceHow to know exactly how fast to be for your customers Situations where being TOO fast can actually hurt your businessThe surprising data that shows which age demographics are less patient than othersHow to increase revenue by offering a “fast pass”How providing proactive content helps save time and decrease customer service expensesRESOURCES FROM THIS EPISODE:Time to Win: The 2022 Consumer Patience StudyJay's websiteJay's book - Talk Triggers: The Complete Guide to Creating Customers with Word of MouthJay's book - Hug Your Haters: How to Embrace Complaints and Keep Your CustomersJay's tequila review profile on Instagram

The majority of financial institutions rank improving customer experience as their top mission, but few organizations get rave reviews. In fact, since the pandemic, it could be argued that the banking industry is doing a worse job in meeting consumer expectations. On this episode, we discuss how financial institutions need to reset their strategies around improving CX in a digital world. The competition has expanded, and consumers understand what is possible. The question is whether financial institutions are ready? We are joined by Jay Baer, one of the foremost leaders in the world of customer experience and marketing. He is founder of Convince & Convert, and the author of six best-selling books, including his newest book, “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.” This Episode of Banking Transformed is Sponsored by Microsoft: See how Microsoft can help to unlock new opportunities at speed through innovative business models, deliver differentiated customer experiences across channels, products and services, and redefine new ways of working. More at Microsoft.com/financialservices

The official launch date of the book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand - is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings us to another book sneak peek episode and today we’re going to talk to Daniel Lemin. He is the co-author of Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth, written with Jay Baer. We talked about word of mouth on the last episode with Ted Wright and he comes up in the conversation here, too. But Daniel and I chatted while I was writing the book because I use some research he and Jay Baer conducted that was relevant to influencers. But I needed clarification as to whether or not an online influencer might qualify as an “expert” in terms of a source for product recommendations and research. For the conversation today, we start there, but get a little deeper in what role influencers play in ratings and reviews and Daniel’s main area of focus which is online reputation management or ORM. He explains what that is for those of you who may not know, but it’s essentially a combination of the disciplines of SEO, social media, content, public relations, corporate comms and beyond, to ensure a company’s online presence is protected.  Daniel recently joined the team at Edelman, one of the world’s largest PR firms, to head a team devoted to ORM. You can find him online at DanielLemin.com or on Twitter or LinkedIn. This episode of Winfluence - The Influence Marketing Podcast is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, my new book from Entrepreneur Press. You can find it in bookstores everywhere. Winfluence, the book, is not just a strategic blueprint to help you employ smart influence marketing strategies for your business or clients, but it explains why our common perception of influencer marketing is all wrong. I take you through how to re-think and reframe the concepts to turn influencer marketing into influence marketing … broaden the perspective and open new avenues of leveraging influential people -- online and offline -- to grow your business. Winfluence (the podcast) listeners get a special 20% off code. Go to http://jason.online/buywinfluence and on checkout, use the code FALLS20 for 20% off the retail price. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most recently on The Marketing Book Podcast to discuss his book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, digital marketing, social media and customer service visionary, keynote speaker and bestselling author Jay Baer joins the (hopefully) limited time series, Authors in Quarantine Getting Cocktails to talk about being quarantined in Bloomington, Indiana, what marketers need to know about virtual events, what social media marketers need to do during the pandemic, and what this road warrior is doing to keep his wife and kids from killing him now that he's at home so much. Cheers! Click here for show notes! https://www.salesartillery.com/authors-quarantine-cocktails/jay-baer

It's an honor to welcome marketing guru Jay Baer to the show to talk about his and Daniel Lemin's spectacular book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. About the Book:  Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)  Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.  Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation. About the Authors: Jay Baer is a 7th generation entrepreneur, author of 6 best-selling books, and founder of five multi-million dollar companies. He's the founder of Convince & Convert a marketing consultancy that helps the world's most iconic brands grow. He is a hall of fame keynote speaker and emcee, and co-host of the Social Pros podcast. Daniel Lemin is a respected authority on the reputation industry, a consultant for prominent Fortune 500 companies, a frequent public speaker, and an analyst with Convince & Convert. He is the author of Manipurated, and the co-founder of Selectivor, a food intelligence start-up. Connect with Jay: TalkTriggers.com ConvinceAndConvert.com Facebook Twitter Instagram For additional show notes, visit ShaunTabatt.com/258.

Before a customer can pull the trigger on an order, you have to trigger a conversation.  Jay Baer is back on the show and his new book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth is burning up the charts right now. It's not about word of mouth "marketing" it's about cultivating word of mouth business by differentiating in a significant enough way to create a genuine conversation outside the walls of your business. This goes for salespeople not just CEO's and VP's. Are you creatively interacting with your customers in a way that isn't phony and cheesy but genuine and provoking? Jay will help us with the what, wheres and whens of getting people to talk about you and your business. FROM GRINDING TO GREATNESS $29 Young professional salespeople misunderstand 2 major words: hustle and grind. You're not in sales to “pay dues.” You're in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone. On today's show... 7:00 - A letter from a listener about how Jeffrey's Little Gold Book of Yes! Attitude changed his life 12:00 - What is a talk trigger? 14:00 - Competency does NOT create conversation 16:44 - Creating a talk trigger within your own business 22:05 - Same is lame 25:30 - A talk trigger is always an experience not a bullet point 26:40 - Developing talk triggers that are resonant for CUSTOMERS 32:35 - Testing your talk trigger and marrying it 37:53 - You have to have the courage to put a little twist on things 41:15 - When is the most important time to deliver a talk trigger? 45:00 - What's the deal with the alpaca? 48:58 - Does great shrimp cocktail count as a talk trigger? More on today's guest Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm, Convince and Convert, provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world's most important brands. This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show! Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy FREE EBOOK: Jeffrey's Little E-Book of How to Listen Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Word of mouth is still the most effective and most cost-effective form of customer acquisition; turn your customers into volunteer marketers. Brian and Jay discuss his latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth.

Jay Baer, CSP is the world’s most retweeted person among digital marketers. He is a business strategist, keynote speaker, and the New York Times best-selling author of five books including “Hug Your Haters.” Jay has advised more than 700 companies including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps companies gain and keep more customers through the intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other educational resources for business owners and executives. Jay is the creator of five multi-million dollar companies, he is an active venture capitalist, and technology advisor, as well, Onward Nation…an avid tequila collector and certified barbecue judge. What you’ll learn about in this episode: Why Jay wrote his new book “Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth” Why word of mouth is the best and most effective way to grow your business, and why it is too often ignored Why it is difficult to measure word of mouth success, and why being good at your business isn’t enough to get people talking about you How Jay defines a talk trigger, and how Jay’s 4-5-6 system can help you create a good talk trigger Why an effective talk trigger must always be remarkable, repeatable, reasonable, and relevant Why going over the top with your attempt to get people talking about your brand often backfires What are the five types of talk triggers, how each is distinct, and how you should stick to just one type Why the culture of your business may favor one particular type of talk trigger over the others How to create an effective talk trigger including the important steps you must take to get the results you want Additional resources: Website: www.convinceandconvert.com Talk Triggers by Jay Baer and Daniel Lemin: https://amzn.to/2RJwXiZ The Talk Triggers Show podcast: www.talktriggersshow.com

Jay Baer is the author of six books, well known as  keynote speaker, and the principle of Convince & Convert a consultancy. During this interview with host Paul Petersen, Jay discusses his new book and how to get your company to be talkable. Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth  ----more---- They discuss:  Why companies fall into a trap believing they only have to be competent How to find the one thing you do differently Why word of mouth influences 90% of all B2B sales There are two parts to a talk trigger Is there a difference between referrals and stories?  How to break out of a prospec'ts expectations  About our guest, Jay Baer: A fixture in social media, Jay is the most retweeted person in the world among digital marketers, and the second most retweeted person in the world among B2B marketers. He is also an active venture capitalist, and is an investor or advisor to 25 early stage technology and social media companies. Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands. Jay speaks approximately 60 times per year world-wide, often with lessons about how business people can use today’s shifts in technology and consumer expectations to gain or keep more customers. Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 250,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 65,000 times monthly and was named 2015’s best marketing podcast by the Content Marketing Awards.

Angela Brown's top 10 books for house cleaners in 2019 is an update to last year’s list found on My Cleaning Connection. If you are thinking "Clean with me, I need help to clean my space," check out last year’s selection. http://mycleaningconnection.com/resources/books/  Angela Brown's top 10 books for house cleaners in 2019 is not about cleaning. If you've been thinking "I need help to grow my cleaning company," this is your list. We could call this #Top10 "top 10 books for entrepreneurs." Angela Brown's top 10 books for house cleaners in 2019 will help you work smart not hard. Educate yourself through reading and grow your cleaning business. Today's #AskaHouseCleaner sponsors are Savvy Cleaner (training and certification for house cleaners and maids.) And My Cleaning Connection (a resource hub with more #BooksforHouseCleaners.)   *** COMPLETE SHOW NOTES FOR THIS EPISODE ***https://askahousecleaner.com/show   *** MORE VIDEOS ON THIS TOPIC ***Top 10 Books to Read in Your Lifetime! - Heiley in Bookland - https://youtu.be/Juv-WvBkys4 By Valuetainment - Top 10 Books for Entrepreneurs - https://youtu.be/PYNNmb_JjJ4 Top 10 Books to Read Before You Die - MsMojo - https://youtu.be/cVZDXVnRnog Matthew Santoro on 10 Most Influential Books of All Time - https://youtu.be/G7kow44p8vc Top 10 Books Every Entrepreneur Must Read - Digital Millionaire - https://youtu.be/TZCTVvb7V20   *** RESOURCES FROM THIS EPISODE ***1. TALK TRIGGERS: The Complete Guide to Creating Customers with Word of Mouth - Jay Baer & Daniel Lemin - https://amzn.to/2TYgqdj 2. PRINCIPLES: Life and Work – by Ray Dalio - https://amzn.to/2P9PPXm 3. UNSHAKABLE: Your Financial Freedom Playbook - Tony Robbins - https://amzn.to/2rf9Zp8 4. PRE-SUASION: A Revolutionary Way to Influence and Persuade - Robert Cialdini - https://amzn.to/2KIqEug 5. THE COACHING HABIT: Say Less, Ask More & Change the Way You Lead Forever - Michael Bungay Stanier - https://amzn.to/2SlxoRA6 THE BOOK OF KNOWING AND WORTH: A Channeled Text - Paul Selig - https://amzn.to/2TWiW3Y 7. YOU ARE NOT SO SMART: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself - https://amzn.to/2TW3g0x 8. DOTCOM SECRETS: The Underground Playbook for Growing Your Company Online - by Russell Brunson - https://amzn.to/2Q2fDtQ 9. ALEXISMS: Useful Life Lessons from a Recovering Serial Entrepreneur - by Alex Mandossian - https://amzn.to/2KGWXtu All Selling Aside Podcast iTunes - https://apple.co/2zwMX1L 10. BUILT TO SELL: Creating a Business That Can Thrive Without You - by John Warrillow - https://amzn.to/2KGkuL2 We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. *** OTHER WAYS TO ENJOY THIS SHOW ***ITUNES - http://apple.co/2xhxnojSTITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v    *** GOT A QUESTION FOR A SHOW? ***Email it to Angela[at]AskaHouseCleaner.comVoice Mail: Click on the blue button at https://askahousecleaner.com    *** HOUSE CLEANING TIPS VAULT ***(DELIVERED VIA EMAIL) - https://savvycleaner.com/tips   *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z   *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/  *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning  *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://HouseCleaning360.com  *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner   *** WHAT IS ASK A HOUSE CLEANER? ***Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com  

Jay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, USA Today, CBS Radio, and Fox News, is the author of the online reputation guide Manipurated. The duo joins the show today to share insights from their new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. Listen in to learn what makes word of mouth crucial for businesses, why relying on organic word of mouth isn't enough, and what companies must do in order to get customers talking. You can find show notes and more information by clicking here: http://bit.ly/2BmsNJa 

Do you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advertising that their customers just don't trust. Today on the podcast, I'm joined by best selling author, Jay Baer. Jay is the author of a new book along with Daniel Lemin, called Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus off-line, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more. Let's do this!

Advertising, Marketing, Business, Relationships, Empathy   Summary   Would you like a methodology for creating immense word of mouth for your business? If so, then I believe you're going to LOVE this discussion with Jay Baer. That and more on today's show.   Interview with Jay Baer   You'll discover:   What a talk trigger is, and why it's so important. Why the talk triggers used by The Cheesecake Factory and Doubletree Hotels are actually what turns their customers into volunteer marketers and salespeople. Why offline word of mouth is actually more persuasive than online. The difference between a talk trigger and a USP (unique selling proposition). The 4-5-6 system for building talk triggers. Why “Surprise and Delight” does NOT make for an effective talk trigger. How the magicians Penn & Teller create a memorable experience for their fans. Why empathy is the easiest talk trigger to implement, and extremely powerful. What you can learn from Dr. Glen Gorab, an oral surgeon who uses a simple but immensely effective talk trigger that has exploded his practice. The thing about Dr. Snip and his “very special” giveaway. ;-)     The 4 Requirements of a Talk Trigger   Must be remarkable Must be relevant Must be reasonable Must be repeatable       Click to Tweet   A talk trigger is a strategic operational differentiator that compels word of mouth. @jaybaer #marketing Word of mouth #marketing and talk triggers are all about giving your customers a consistent story to tell about you. @jaybaer #Advertising is a tax on the unremarkable.~Robert Stephens, founder of Geek Squad per @jaybaer   Interview Links   TalkTriggers.com ConvinceAndConvert.com Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer Youtility: Why Smart Marketing is about Help Not Hype by Jay Baer ConvinceAndConvert.com Social Pros Podcast Hire Jay to speak Free Presentation by Jay and Daniel that you can download and present to YOUR team members. You can easily customize it to talk about your own talk triggers. Connect with Jay on LinkedIn Follow Jay on Twitter Follow Jay on Instagram Jay's YouTube channel Resources   The Go-Giver Influencers Facebook LIVE Show Order The Go-Giver Influencer Sell The Go-Giver Way Audio Program  GoGiverSalesAcademy.com The Go-Giver Leader TheGoGiver.com GoGiverSpeaker.com Burg.com  How to Post a Review

Would you like to learn how to encourage word-of-mouth systematically? If so, you're in the right place. This is episode number 156. Our guest is Jay Baer. Jay's been on the show already on Episode 78. We talked about Hug Your Haters. His latest book is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. He is also a seventh-generation entrepreneur, a bestselling author of six books and the founder of five multimillion-dollar companies. Jay is President of the global marketing consultancy, Convince & Convert, a Hall of Fame Keynote Speaker and Cohost of the Social Pros Podcast.

I interview Jay Baer, founder of Convince & Convert, and author of the new book "Talk Triggers: The Complete Guide to Creating Customers With Word of Mouth" on how to operationalize experiences that creates word-of-mouth marketing for your business. In this episode, Jay also shares examples from 3 companies (B2C and B2B) who've successfully operationalized talk triggers that keep their businesses booming and customers talking. Get show notes and watch the interview at customerbliss.com/cb122.

Today marks the return of a two-time guest and the appearance of a first-time guest, all in one show! One of my favorite authors, Jay Baer, is here, and he’s brought with him his co-author Daniel Lemin. Their new book, out today, is called Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. […] The post 235: The Complete Guide to Creating Customers with Word of Mouth first appeared on Read to Lead Podcast.

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth by Jay Baer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/talk-triggers-jay-baer

Jay Baer is very successful at talking and writing about digital marketing. He has the clients and accolades to prove it. And he does it all, for the last eight years, from a Bloomington, Indiana base. His upcoming book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, focuses on the importance of a coordinated word-of-mouth strategy. He shares some examples and much more in a wide-ranging discussion that also includes how he came to Indiana, becoming a certified BBQ judge and the crucial importance of excellent airport experiences.

Word of mouth marketing is incredibly effective – if done the right way. A talk trigger or story starter is a tool that can be used by businesses to carve a distinct brand identity via powerful word of mouth marketing. Creative and purposeful implementation of talk triggers is necessary to garner customer traction and propel your business forward. In this week's show, you will learn how to do just that. Jay Baer, Maestro of Word of Mouth Marketing and Daniel Lemin, a leader in reputation management, join forces to discuss their latest book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. What does Cheesecake Factory have in common with a tire dealer in Sacramento? Or, for that matter, a New Jersey dentist with Mailchimp? Jay and Daniel talk about these businesses which have been astute enough to develop an intimate understanding of their customer expectations. This has allowed them to figure out remarkable yet relevant talk triggers - which have translated into brand differentiation and solid business growth. Because businesses sometimes have a poor understanding of customer expectations, they often end up using wrong talk triggers. Or, maybe triggers that get commoditized quickly. How can a business avoid making this blunder? The absence of a proper framework has been a big deterrent so far. But not anymore. Jay and Daniel discuss the “456" framework and “The Triangle of Awesomeness” – simple but highly effective tools for understanding the customer mindset and coming up with a unique talk trigger for your brand. Tune in now to discover how you can have the unique advantage of your customers marketing your business for you. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

Every business cares about word of mouth marketing because it’s the most effective form of business growth. The problem lies in the fact that very few businesses have a strategy for it. They just assume, “oh, our customers will talk about us if we give them a great experience.” But will they? And if they do, what story are they telling? My guest on the podcast is marketing expert, Jay Baer. Together, we talk about his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth. A Talk Trigger is something that you do in the operations of your business that your customers notice and tell each other about, essentially turning your buyers into volunteer marketers. For example, the DoubleTree hotel gives away a free chocolate chip cookie to all of their customers. At WireBuzz, we give all the behind-the-scenes photos to our clients the morning after the shoot. These little personal touches result in your customers buzzing about your brand to their friends, leaving raving reviews online, and causing a positive avalanche of publicity for your business. Does your business have a Talk Trigger? If not, listen to this episode and discover how you can identify relevant Talk Triggers that will turn your customers into your marketing army!