Podcasts about entrepreneur press

Susan S. Freeman, MBA, PCC, NCC, is an accredited executive coach, team coach, author, sought-after speaker, and leadership development consultant who brings more than three decades of corporate, entrepreneurial, and nonprofit business management and leadership experience to her clients. Her groundbreaking approach to Western leadership transformation integrates Eastern wisdom that is derived from more than 25 years of studying yoga and yogic philosophy. Why did you decide to write, "Inner Switch?" How Yoga influenced your approach coaching? What is the "Inner Switch" method? What do you think of work/life balance? Susan Freeman Through Susan's novel Inner Switch™ method, leaders learn how to shift from simply “acting” in the world to first “being” within themselves so they can authentically influence others. In May 2023, Susan will launch Inner Switch: 7 Timeless Principles to Transform Modern Leadership with Entrepreneur Press. She becomes the first author to teach individuals how to become “Inner Switch Leaders” by drawing their attention inward, becoming more attuned to themselves and those around them, and growing conscious of their thoughts and energy. This transforms working relationships into harmonious, joyous, effective, and responsive partnerships—and enables a dramatic improvement in leadership effectiveness and business success. Susan currently serves senior executive female leaders as a core guide at Chief, the virtual online leadership community. Over the years, she has contributed to Entrepreneur Magazine, Thrive Global, Elephant Journal, Authority Magazine, Valiant CEO, and other national platforms as a leadership columnist. Passionate about education, Susan served as founding Chairman of an educational board at the secondary level, and on an advisory board at the university level. In 2011, she released her first book, Step Up Now: 21 Powerful Principles for People Who Influence Others. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Guest: Suzanne Paling   Guest Bio: Suzanne Paling, a recognized leader in sales management, has over 25 years of experience in sales management consulting and coaching. She has helped more than 60 companies improve their sales performance and processes. Clients include product and service firms in the manufacturing, software, publishing, distribution, medical, and construction industries. Docurated selected Suzanne's blog as one of their “Top 50 Sales Management Blogs.” Suzanne is the author of two award-winning books The Accidental Sales Manager, (Entrepreneur Press) and The Sales Leader's Problem Solver (Career Press) and co-hosts the Podcast Sales Hiring Straight Talk.   Guest Links: https://www.salesmanagementservices.com/download-ebooks   Social Media Profile: https://www.linkedin.com/in/suzannepaling/ Book: Guest: Suzanne Paling Guest Bio: Suzanne Paling, a recognized leader in sales management, has over 25 years of experience in sales management consulting and coaching. She has helped more than 60 companies improve their sales performance and processes. Clients include product and service firms in the manufacturing, software, publishing, distribution, medical, and construction industries. Docurated selected Suzanne's blog as one of their “Top 50 Sales Management Blogs.” Suzanne is the author of two award-winning books The Accidental Sales Manager, (Entrepreneur Press) and The Sales Leader's Problem Solver (Career Press) and co-hosts the Podcast Sales Hiring Straight Talk. Guest Links: https://www.salesmanagementservices.com/download-ebooks Social Media Profile: https://www.linkedin.com/in/suzannepaling/ Books: The Sales Leader's Problem Solver: Practical Solutions to Conquer Management Mess-ups, Handle Difficult Sales Reps, and Make the Most of Every Opportunity About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an under-performing sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and checkout our website at http://www.gosalesology.com

Campaigns. Assets. Tracking links. Reach. These are important concepts when it comes to influencer marketing… but are they missing the point? Is it possible that we've gotten so caught up in the output and tactics of influencer marketing that we've lost sight of the purpose of the strategy, and the actual outcomes we hoped to achieve? Where should we shift our focus, and how can we make influence marketing a more impactful component of our marketing strategy? That's what we're covering in today's episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the brains of experts at strategic partnerships, channel programs, affiliates, influencer marketing, and relationship building… oh, and you get to learn too! Subscribe to learn how you can amplify your growth strategy – with a solid takeaway every episode from partnership experts in the industry. A century ago, influencers were nothing more than celebrities who were paid to endorse brands. And while there's nothing inherently wrong with sponsorships and paid endorsements, the question is, is that true influence? Isn't there arguably more influence in the friend, family member, or neighbor, who gives us a personal recommendation upon which we immediately act and make a purchase? Can that same level of trust be transferred to an online personality, and can a brand really tap into that? That's exactly what our guest today, Jason Falls, is going to talk to us about. He's the author of three books, including “Winfluence: Reframing Influencer Marketing to Ignite Your Brand” from our friends at Entrepreneur Press, and the widely-downloaded Winfluence podcast. He's the Executive Vice President of Marketing at CIPIO.ai, a community influencer marketing platform, and he's graced countless stages to help others understand his distinctive approach to influencer… or influence… marketing. Partnership Unpacked host Mike Allton talked to Jason about: ♉️ The key mistakes brands make today with influencer marketing. ♉️ Why a different approach to influencer marketing is essential. ♉️ How to measure success and ROI using this approach. Learn more about Jason Falls Connect with Jason Falls on LinkedIn Connect with Jason Falls on Twitter Resources & Brands mentioned in this episode Winfluence: Reframing Influencer Marketing to Ignite Your Brand Winfluence podcast CIPIO.ai Subscribe to the show calendar: agorapulse.com/calendar Learn more about Agorapulse with a free demo   Full Notes & Transcript: https://www.thesocialmediahat.com/blog/how-to-think-differently-about-influencer-marketing-w-jason-falls/   Brought to you by Agorapulse: the #1 rated social media management solution. Sign up for a free demo at https://www.agorapulse.com/contact/    Music by Jumbo, "Peripheral" (feat. Plum Soul) Produced and Hosted by Mike Allton

Jeffrey Lambert CFP® helps individuals and families to use their financial resources to achieve their unique goals and to live more meaningful and fulfilling lives. He is a nationally recognized CFP® practitioner who has played a significant role in the development of the financial planning profession including as founding board member of the Financial Planning Association (FPA). Jeff is a Fee-Only, NAPFA-Registered Financial Advisor and has won many awards including Sacramento CERTIFIED FINANCIAL PLANNER™ of the Year. Mutual Funds Magazine listed Jeff among their 100 Great Financial Planners both times it was published. He is co-author of The Ultimate Guide to Personal Finance for Entrepreneurs published by Entrepreneur Press. Mr. Lambert is an adjunct faculty member at UC Davis CFP Professional Education Program where he was Program Director for 16 years responsible for the curriculum, hiring and supervision of faculty and student mentoring. Jeff has been quoted in Money Magazine, Kiplinger's Personal Finance, the Sacramento Bee and Mutual funds magazine. He has served on the Accounting Advisory Board at American River College and on the Sacramento County Treasury Oversight committee, a group responsible for maintaining the integrity of the county's 4.5 billion dollar investment funds for the county and for local agencies.

In the past two years, so much has changed in the business and marketing landscape, and there's no slowing down. More and more people are staying home, shopping online, and rarely set foot in a store or office.That is why our podcast guest today, Courtney Olson from StoryGrowers, talks about Why Agency Owners Need to be Thinking About Ecommerce in 2023.Courtney Olson is a 4X-published author with Entrepreneur Press (of Entrepreneur Media/magazine) distributed by McGraw-Hill. She's a Certified StoryBrand Guide, a Shopify Partner & Affiliate, and has owned digital marketing agencies for 14 years. On today's episode, Courtney covers:• Why you need to productize your and your client's businesses• How to get started with Ecommerce for your clients• The preferred platform to use• How offering Ecommerce solutions can grow your agency in any climate

How can lawyers build communities with live streaming? Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients?This is what we're covering in this episode.Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA. Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode:Presenting Magically by Tad JamesConnect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How can lawyers build communities with live streaming?  Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients? This is what we're covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.  Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.   Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode: Presenting Magically by Tad James Connect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

How can lawyers build communities with live streaming?  Do you have a live streaming strategy as part of your marketing plan? What's the value of showing up live, and how does it translate into paying clients? This is what we're covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.  Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.   Stephanie gives listeners actionable tips on: [1:05] The power of live streaming [3:10] Why live streaming is ultimately about connection [4:10] How to know who you're talking to in a live [7:25] Which platforms are best for live streaming [12:30] What to do if the audience doesn't engage in your live [16:30] How live streams can translate into clients and income [21:40] Stephanie's book recommendation [25:00] The biggest takeaway when it comes to live streaming Resources mentioned in this episode: Presenting Magically by Tad James Connect with Stephanie here: Instagram Twitter https://www.lightscameralive.com  Connect with me Instagram Pinterest Facebook Twitter Karin on Twitter Karin on LinkedIn Conroy Creative Counsel on Facebook https://conroycreativecounsel.com 

 It's hard to deny the impact that social media influencers have over our digital media ecosystem, and today's guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so.What you'll learn:Jason shares the difference between posting and a partnership — and explains how this distinction could cost you money Lara explains why influencer marketing is really about PR, not social mediaLara and Jason discuss how “dollars and cents” awareness doesn't really apply to influencer marketing metrics — and what metrics to use instead to determine your campaign's successBio:Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeasts Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the executive producer of the Marketing Podcast Network.For more information, follow Jason on LinkedIn or visit his website.Join our Facebook Group.Download Lara's free PR cheat sheet.Follow our host Lara Schmoisman on social media: Instagram: @laraschmoismanFacebook: @LaraSchmoismanLinkedIn: @laraschmoismanTwitter: @LaraSchmoismanSupport the show

Caroline Stokes leads an executive search and emotional intelligence coaching company for successful leaders and global technology organizations to move forward together. Her entire approach to executive search, the employer brand, the candidate and employee experience is included in her business book "Elephants Before Unicorns: Emotionally Intelligent HR Strategies To Save Your Company", published by Entrepreneur Press (2019).

About Debbie Allen: Debbie has built and sold 6 million-dollar companies in diverse industries and has been an entrepreneur since the young age of 19. Today, she is known as The Market Positioning Expert by supporting her clients in developing brand domination around their expertise. Debbie works with small business owners, entrepreneurs, coaches, speakers and experts in many different niche markets. Debbie has been a professional business speaker for over 25 years and has presented before thousands of people in 28 countries around the world. She is an award-winning entrepreneur and bestselling author of 9 books including her newest books The Highly Paid Expert and Success Is Easy published by Entrepreneur Press. Her expertise has been featured in dozens of publications including a regular featured expert with Entrepreneur Magazine. Additional media includes Forbes, Washington Post and USA Today. In this episode, Nancy and Debbie discuss: Renewing yourself constantly Monetizing your brilliance Becoming an expertDeveloping your expertise Key Takeaways: Life consists of constantly renewing yourself, making yourself better or making yourself different in order to fit your current situation. It's important that all throughout, you are carried by your passion. Some people are very brilliant and good at what they do but they don't know how to monetize that brilliance. It often takes a coach for someone to truly realize their potential. Find what's unique about you and strive to achieve an expert status in that niche. Being an expert automatically gives you a lot more credibility and trustworthiness.Developing your expertise and your uniqueness takes an investment of time, money, and effort - but the pay-off is huge.  “If you don't have at least a side hustle, some kind of online business for yourself, you need to rethink it because this is where the world is going, this is where financial freedom is…” - Debbie Allen Connect with Debbie Allen: Twitter: https://twitter.com/debbieallencsp Facebook: https://www.facebook.com/DebbieAllenInternational Website: https://debbieallen.com/ Podcast: https://feeds.feedblitz.com/debbieallen YouTube: https://www.youtube.com/user/dallen7001 LinkedIn: https://www.linkedin.com/in/debbieallenspeaker Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/ Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164 Connect with Nancy Calabrese:  Twitter: https://twitter.com/oneofakindsales Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/ Website: https://oneofakindsales.com Phone: 908-879-2911  LinkedIn: https://www.linkedin.com/in/ncalabrese/ Email: leads@oneofakindsales.com

Looking to become an entrepreneur or just simply interested in entrepreneurship? Listen to today's episode of The People of Penn State! Marc Kramer '91, President of The Best Business Minds  and host of a podcast of the same name joins the show to discuss his early days as an entrepreneur, founding the country's first organized investor angel network in 1989, his work through Penn State's Technology Development Center, and more. Marc has also written six business books published by major publishers McGraw Hill, Prentice Hall, Entrepreneur Press and Adams Media. His Best Business Minds podcast now has listeners from 61 countries since starting the show in March 2020. Visit The Best Business Minds website to listen to episodes today! Timestamps: 0:00 — Alma Mater Verse #10:23 — Intro2:10 — Becoming a Penn Stater4:32 — Getting started in entrepreneurship 6:24 — Ad Read 7:18 — Attending West Virginia8:35 — Memories of West Virginia/Penn State Football matchups10:10 — Sports writing days12:25 — Taking a different career path17:20 — Penn State Technology Development Center 20:42 — Angel Venture Fair22:20 — The role of investors 24:10 — Being intentional about helping others27:25 — The podcast boom32:15 — Best Business Minds podcast35:22 — Lightning round Q&A38:48 — Outro39:43 — Alma Mater Verse #2Learn more about the Penn State Alumni Association: alumni.psu.edu. Follow the Penn State Alumni Association on:FacebookTwitterInstagramLinkedIn 

Hi friends! I don't know what a press junket is but I like how it sounds

In this quick introduction and teaser episode, listen as the Agency Accelerated producer and showrunner, Mike Allton, changes things up and interviews the regular host, Stephanie Liu. Stephanie talks about what Agency Accelerated is about, why marketing agencies should listen to the podcast, and what they will likely learn from it. Stephanie also shares her favorite episode from this marketing agency podcast and why it was so much fun for her to geek out alongside listeners. ABOUT STEPHANIE LIU Stephanie Liu is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She's also coached astronaut Jessica Meir and her team for a live interview in space. Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She is the host of Lights, Camera, Live and the co-author of Ultimate Guide to Social Media, published by Entrepreneur Press. She lives in San Diego, CA. LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

In this episode, Chris discusses with Jason about the difference between influence and influencer marketing.  They discuss topics such as internal vs external influencers, creating a social media positive culture, and how marketing can connect with HR.Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., named the Southeast's Small Agency of the Year by Ad Age in 2021. There he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press.

Jason Falls leads digital marketing strategy at Cornett, a full-service advertising agency based in Lexington, Kentucky, which was named the Southeast's Small Agency of the Year by Ad Age in 2021. He's also the author of the new book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.  It's a slam-dunk to say almost every founder or CEO should publish a book to help their business, but what about other members of the team? Jason isn't the founder at Cornett, but he had their full support when he set out to write Winfluence because they knew it would generate leads for the agency. Is there someone on your team you could encourage to publish a book about what your business does?  In this episode, Jason talks about his inspiration to write Winfluence, how he landed a deal with Entrepreneur Press and what it was like to work with them, and how he was able to promote his book on over 180 podcasts.  If you like this episode, check out Jason's two marketing podcasts, Digging Deeper and Winfluence!  Twitter  LinedIn  Instagram  Facebook  JasonFalls.com  TeamCornett.com

Join Kyle Roed and Patrick Moran as they discuss communication strategies with Jill Schiefelbein.  Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year.In 2011 she ventured into entrepreneur land and hasn't looked back. Her first business, Impromptu Guru, helps people improve their presentation and public speaking skills. She created a YouTube series that was syndicated by Entrepreneur Network and brings in thousands of new viewers each week.Now, Jill is The Dynamic Communicator®, and creates and executes communication strategies that help organizations increase sales, enhance the product experience, and retain customers. She's a video partner and a contributor to Entrepreneur Magazine, as well as a livestream video personality.Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business from Entrepreneur Press was the #1 New Release in multiple Amazon categories and is in bookstores across the United States.http://www.thedynamiccommunicator.com/jill@thedynamiccommunicator.comDid you know that podcasts are a great way to grow your personal and business brand voice?Here's the secret, we all want to feel connected to brands we buy from. What better way to humanize a brand than through sharing your story on a podcast.Kitcaster is a podcast booking agency that specializes in developing real human connections through podcast appearances.If you are an expert in your field, have a unique story to share, or an interesting point of view-- it's time to explore the world of podcasting with Kitcaster.You can expect a completely customized, concierge service from our staff of communication experts. Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you.Go to https://kitcaster.com/rebel to apply for a special offer for friends of this podcast.Rebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work.Subscribe today on your favorite podcast player!  We'll be discussing topics that are disruptive to the world of work and talk about new and different ways to approach solving those problems.Follow Rebel HR Podcast at:www.rebelhumanresources.comhttps://twitter.com/rebelhrguyhttps://www.facebook.com/rebelhrpodcastwww.kyleroed.comhttps://www.linkedin.com/in/kyle-roed/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show (https://www.patreon.com/rebelhumanresources)

An entrepreneur since the age of 34, I have led workshops for thousands of people, and I've worked with some of the most recognizable brands on the planet. During that time, I have coached upwards of 3000 people. At the heart of it all, I am a servant of anyone seeking personal growth and transformation. Both my undergrad and graduate degrees were fueled by my passion for the mind and heart of the learner. My passion is deeply rooted in personal transformation and the belief that the only thing that prevents us from achieving greatness, is the belief in ourselves.LI: https://www.linkedin.com/in/bobbikahler/FB: https://www.facebook.com/bobbi.kahler.9/ Website: www.unyielded.netPodcast: UnYielded: Thriving No Matter WhatBooks:  • Travels of the Heart: Developing Your Inner Leader by Bobbi Kahler (published by 6 Seconds Press)• Masters of Success by Entrepreneur Press (various authors)

Kelsey Formost spent a decade or so in an out of movies and television. She was in a film with Zac Ephron, had a guest spot on Modern Family, was also a successful screenwriter in show business as well. Today, she’s the director of content strategy for Tagger, an end-to-end influencer marketing solution.  It was that perspective of a successful Hollywood actress that begged me to ask her what she thought of the fame-monger, wanna-be influencers—the kind that buy followers and engagement just to get free stuff. Her response was powerful. And unexpected. It was one of many points in the discussion I found exhilarating. Kelsey and I talked about Tagger, of course, but then dove deep into philosophical discussions around why most influencer marketing companies don't use influence marketing themselves, her place as an advocate for mental health issues, how her screenwriting experience helped her reverse engineer acting to land on personal branding and influence. It was one of those delightful conversations that will make you think, surprise. you and leave you thinking differently about the space. This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we've been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be "influence" marketing makes us smarter marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

The world of talent management can seem a little unsettling if you don’t understand its function. I know the first time I ever reached out to an influential person online and was passed off to an agent-type, it was kind of a turn off. But as I grew to understand the role of a talent manager — to handle the busy work of influence as a business and let the creator do what the creator does well — I realized talent manager serve a valuable function in the ecosystem. Now, you might think that talent managers really only come with influencers who have hundreds of thousands of followers. And you might think the influencer in question is going to cost a lot more money since they have to pay the people who represent them. Neither of those perceptions are necessarily true. And one talent management firm that highlights the nuances of exceptions to the perceptions is Shine Talent.  Jess Hunichen and Emily Ward founded Shine a few years ago when the two public relations pros grew tired of pitching clients as independent consultants collaborating. They started Shine as a public relations firm, then gradually shifted to fill the gap they saw in representing the online influencers many of their clients were hoping to connect with. Shine’s roster of talent includes a number of lifestyle influencers, so parenting, fitness, food and the like. But they aren’t all half-a-million followers and up mega-influencers. In fact, Shine has several who have less than 50,000 followers. For them, follower count isn’t the only threshold to need representation. Sometimes the talent for creating great content and the desire to grow are a part of the equation, too. Both Jess and Emily joined me recently to talk about the various ways they advise their talent on working with brands, how they handle the issues surrounding influencer fraud and what a good brand-influencer partnership really looks like. I found it quite refreshing that there are firms out there like Shine that aren’t just looking to make a good commission and are focused on connecting the dots between brands and the audiences of the great talent they represent. This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we've been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be "influence" marketing makes us smarter marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Yet another signal that the influencer marketing space is growing and maturing has emerged. The practice now has its first dedicated college text. The aptly named Influencer Marketing published in November and is edited by professors Sevil Yesiloglu and Joyce Costello, both of whom originally connected as lecturers at Bournemouth University in the United Kingdom. Unlike the influencer marketing books you typically find in the business section of your local bookstore or on Amazon, this text is a compilation of academic statement papers from a variety of both academicians and practitioners from all of the world. T he multiple perspectives actually bring a holistic read of the industry to the table. Frankly, I found the book to be quite useful, even beyond the context of teaching college students. Both Yesiloglu and Costello are Europe-based college professors. Costello is also a public affairs specialist for the U.S. Army and is now based in Germany. Yesiloglu is a senior lecturer in advertising at London College of Communication at the University of Art in London. They joined me a few weeks back from their respective COVID outposts to discuss the book, their learnings and the insights they gleaned from pulling together so many different perspectives on influence marketing for the industry's first college text. This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we've been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be "influence" marketing makes us smarter marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

"I've always considered public relations to be influencer marketing—you're trying to find a third party to borrow some trust from." When it comes to trust, there's no one I trust more on the subject of digital marketing strategy than Jason Falls. As an agency marketer, podcast host, and author of three books including his latest—Winfluence—I couldn't wait to talk with him on this week's episode of the On Brand podcast. About Jason Falls Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He loves the kick-ass state of Kentucky, sports, and bourbon. Episode Highlights Bourbon content that fit the moment perfectly. As we began our conversation, I pointed to one of Jason's clients—1792 bourbon. Specifically, I mentioned their content strategy around the high-end drinking experience and style. To execute something like this, “You have to ask—what are our content pillars? What are the lifestyle touchpoints that go with this brand?”  Developing an effective content strategy. Jason walked us through a fictional process using Oreo as an example with 'fun' and 'delight' as content pillars. Influencer marketing vs. influence marketing. As the title of his new book Winfluence suggests, Jason encourages us to drop the R off of 'influencer' marketing. When you do this, you broaden the approach. How do you measure influence marketing? “It all starts with the goal,” Falls stressed for both beginning and measuring an influence marketing campaign. He also shared ideas for setting up helpful 'data traps' for providing regular insight.   What brand has made Jason smile recently? Jason looked no further than his Blue Yeti podcasting microphone, which we both use. Specifically, Jason pointed to their sound quality and that it makes him think of his radio days. To learn more, go to jasonfalls.com and check out his Winfluence book site. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

If you've ever talked to an influencer at length about working with brands you inevitably hear horror stories of being asked to work several hours to create great content only to be offered free product samples as payment. That, coupled with the more insidious problem of unfair pay among races and genders and the influencer marketing industry is just screaming for some equilibrium. Enter Lindsey Lee, a former model and workwear fashion influencer who was fed up up with brands undervaluing the contribution of influencers and content creators. She started a new site in late December called F*** You Pay Me. She calls it like a Glassdoor for influencers. FYPM, as she refers to it for polite conversation, is an effort in transparency. Influencers review the brands they've collaborated with, including how much they were paid, what they were asked to do and how the brand was to work with. They also give their demographic information. Brand report cards then show up that reveal how they pay and behave. Lee has safeguards built in so no influencer is outed—all reviews posted are anonymous—and no brand is unfairly railroaded. A brand's report card doesn't get unlocked until it has at least 10 reviews on the site. The app is brand new … its minimum viable product launched in late December … it eclipsed 500 brand reviews in late February.  Lee joined me on Winfluence to talk about the reasons behind it, who it benefits beyond just influencers and, of course, the controversial name. I even asked her if the abrasiveness of it concerned her as she thought about ways to monetize the site and potentially partner with brands. We also talked about her insistence on having site users share their demographic data so FYPM could be a tool to help close the influencer pay gap. This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we've been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be "influence" marketing makes us smarter marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you think of when you hear the word “empathy?” The definition of the word is the ability to understand and share the feelings of another. Now, some might equate empathy with psychology and touchy-feely emotional moments. But would you believe that empathy can actually drive better business results? It can even drive more successful influence marketing. Sarah Panus is a veteran brand and social media marketer. She spent years on the digital team at Sleep Number and not long ago spun off on her own to start Kindred Speak, a brand storytelling and content marketing strategy firm. She also hosts the Marketing with Empathy podcast.  Influence marketing is a big part of what Sarah does and we get into the nitty gritty about how brand storytelling frameworks can extend out from the brand to influencers and influence marketing. She explains how empathy can drive business metrics and results in marketing, content, influencers and … get this … even SEO.  We also talked about the highly competitive space of mattress and bedding since she has experience in that space. You brand and agency folks out there should take notes. Sarah has some brilliant ideas you can borrow from to build more empathetic brand content and activations. For you influencers out there, put yourself in the position of being a brand and listen to Sarah as well. She’s about to help you better define who you are and what you want out of your life as an influence. This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we've been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be "influence" marketing makes us smarter marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

At Winfluence, we like to talk to people who have multiple perspectives on the influencer marketing space. Someone who is an influencer but who also does marketing consulting and understands having to select and manage other influencers for brands. Or someone on the brand side who makes those decisions, but is also an influencer for some interest of theirs.  Kelly Olexa brings more than a couple of perspectives to the table. She is probably best known for starting Fitfluential, the first real network of fitness influencers. So in that role she was both a fitness influencer, but also a talent manager of sorts, connecting brands and agencies to the influencers in her network. She also has experience on the agency side where she was before Fitfluential, then again as an agency entrepreneur with Socially Fit services. Now Kelly heads up sales and business development for Lumanu, an influencer marketing software company that helps influencers and the brands they partner with white list the influencer’s account with the brand. This enables the brand to put paid spend behind the influencer’s content which turns the influencer marketing channel for the brand into a paid social channel complete with targeting, look a like audiences and beyond. We talk about the opportunity and challenges with Lumanu, her perspective on the influencer marketing space and a whole lot more. This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we've been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be "influence" marketing makes us smarter marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

You could argue that one communications discipline that has changed more than others as a result of the world of social media is public relations. is a PR pro who came to the profession at the dawn of the digital area. He is a digital strategist for Golin, one of the larger public relations firms in the U.S. He and I chatted about the media landscape, why some public relations professionals are still not hip to the whole social media or influencer marketing game, what the mainstream media’s problem is with influencers and a lot more. But then Jim shared a case study and his philosophy on hyper-local influence. Now this is really fascinating stuff because it takes influence marketing down to the street level, beyond the nano-influencer, even. Jim actually got super granular to tap into people whose primary influence is over their family and friends … and he did it in such a way that it was successful and even scaled, at least within a local market. And listen closely to how he triangulated the influencers he used. It’s kind of amazing. Jim’s work goes to another point I underline in the book—everyone has influence. When we’re building strategies to influence, not just those that involve influencers, the offline is as important than the online. He also dives into his definition of an Alpha consumer, which is kind of the holy grail of influencers to partner with.   This episode of Winfluence, the podcast, is sponsored by Winfluence, the book! Get a special discount by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price, just for being a Winfluence (the podcast) listener. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers. Learn more about your ad choices. Visit megaphone.fm/adchoices

The book is officially launched and for those of you who have your copy of Winfluence - Reframing Influencer Marketing to Ignite Your Brand, you’ve probably started in on the book and know the name Tiffany Mitchell now. Her story of the now infamous motorcycle accident opens the book.  To catch those of you up who haven’t yet read her story in the book, Tiffany is Tifforelie online. Her Instagram account has over 200,000 followers. She’s a lifestyle influencer, photographer and artist who has passionate, loyal fans, primarily because she is so very vulnerable with the ups and downs of her life.  The motorcycle accident I write more about in the book was controversial because the photographs she chose to share in its aftermath were very good. Too good. Professional. And in one, there was a SmartWater bottle conspicuously placed. Social media, then the traditional media exploded with claims she staged it, it was all a sponsorship play and so on.  It wasn’t staged. It also wasn’t sponsored. And the incident was one of several beacons in the influencer space in 2019 the mainstream media grabbed hold of to declare influencer marketing dead. And Tiffany's opportunities dried up for a year afterward.  But, Tiffany is still Tifforelie and still providing outstanding content, engaging her audience and she got back to occasionally partnering with brands and sharing partner content as well. To celebrate the launch of the book, Tiffany agreed to come on the show, rehash a little of the story one more time, but also dive into how she approaches brand partnerships, creating content and the risks of being out there.  She’s very candid in her advice for aspiring influencers and offers up interesting insights into the content creator’s mindset that brands and agency types alike will learn from. This episode of Winfluence - The Influence Marketing Podcast is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, my new book from Entrepreneur Press. You can find it in bookstores everywhere. Winfluence, the book, is not just a strategic blueprint to help you employ smart influence marketing strategies for your business or clients, but it explains why our common perception of influencer marketing is all wrong. I take you through how to re-think and reframe the concepts to turn influencer marketing into influence marketing … broaden the perspective and open new avenues of leveraging influential people -- online and offline -- to grow your business. Winfluence (the podcast) listeners get a special 20% off code. Go to http://jason.online/buywinfluence and on checkout, use the code FALLS20 for 20% off the retail price. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world’s most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker’s Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors, and more. It should be noted that Jason also loves the kick-ass state of Kentucky, sports, and bourbon. We are thrilled to have Jason join us today. It’s always an engaging – and fun – time! Today he’s here to speak with us about his third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which releases February 23rd, 2021, from Entrepreneur Press. In Winfluence, Jason presents marketers with this challenge: ‘Do brands want instagrammers and YouTubers to post about them? Or do they want to influence an audience to try or buy their product? The term “influencer marketing” has become how we refer to the former. Winfluence is a strategic guide to help us more adequately define the latter. That is what smart marketers hope to accomplish.’ Challenge accepted, Jason. We want to hear from you! What are your main takeaways from this episode? Tell us what you think at www.soloprpro.com.  

The official launch date of the book, Winfluence - Reframing Influencer Marketing to Ignite Your Brand - is Tuesday! This is technically the last episode of the podcast before the book is officially out — though Amazon has already started shipping it, so you can get it before then — but that launch date brings us to another book sneak peek episode and today we’re going to talk to Daniel Lemin. He is the co-author of Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth, written with Jay Baer. We talked about word of mouth on the last episode with Ted Wright and he comes up in the conversation here, too. But Daniel and I chatted while I was writing the book because I use some research he and Jay Baer conducted that was relevant to influencers. But I needed clarification as to whether or not an online influencer might qualify as an “expert” in terms of a source for product recommendations and research. For the conversation today, we start there, but get a little deeper in what role influencers play in ratings and reviews and Daniel’s main area of focus which is online reputation management or ORM. He explains what that is for those of you who may not know, but it’s essentially a combination of the disciplines of SEO, social media, content, public relations, corporate comms and beyond, to ensure a company’s online presence is protected.  Daniel recently joined the team at Edelman, one of the world’s largest PR firms, to head a team devoted to ORM. You can find him online at DanielLemin.com or on Twitter or LinkedIn. This episode of Winfluence - The Influence Marketing Podcast is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, my new book from Entrepreneur Press. You can find it in bookstores everywhere. Winfluence, the book, is not just a strategic blueprint to help you employ smart influence marketing strategies for your business or clients, but it explains why our common perception of influencer marketing is all wrong. I take you through how to re-think and reframe the concepts to turn influencer marketing into influence marketing … broaden the perspective and open new avenues of leveraging influential people -- online and offline -- to grow your business. Winfluence (the podcast) listeners get a special 20% off code. Go to http://jason.online/buywinfluence and on checkout, use the code FALLS20 for 20% off the retail price. Learn more about your ad choices. Visit megaphone.fm/adchoices

Word of Mouth has been called the holy grail of marketing. Some of the world’s best marketing case studies center around brands with great word of mouth, or WOM programs. The Harley Davidson Owners Group, Maker’s Mark Ambassadors, Fiskars Scissors, Pabst Blue Ribbon’s hip resurgence—all classic Word of Mouth case studies.  But Word of Mouth is still a bit of an enigma to many brands. The output isn’t an ad. Or a website. Or a piece of collateral. The outcomes … at least of those of successful programs … is often incredible lift for the brand over time. But over time is complicated. Was it this magic sauce word-of-mouth that you don’t actually see or was it all the other marketing things we were doing? Ted Wright has authored probably half of the top 10 most successful word of mouth marketing programs. He is perhaps known most for reigniting the Pabst Blue Ribbon brand 20 years ago. A good portion of Chapter 14 of Winfluence - Reframing Influencer Marketing to Ignite Your Brand is pieces of my interview for the book. But I wanted to go deeper with him on some of his experience and ideas about word of mouth to see if influence marketing and even online influencers are just a variation of the theme. In some ways, I feel like what we do as influence marketers is build word of mouth programs. But I know better than to outright claim that because folks like Ted tend to take exception to people hitching onto their wagon without at least running it by them first. In the spirit of my interviews of late, I suppose, we get a little vocal toward the end as Ted builds an argument that influencers aren't effective. But that's what happens me Ted and I get together. We enjoy the disagreements and are never disagreeable with one another. Enjoy this one. Ted Wright is always fun to talk to. You can find Ted on LinkedIn and Fizz at FizzCorp.com. This episode of Winfluence - The Influence Marketing Podcast is presented by Winfluence - Reframing Influencer Marketing to Ignite Your Brand, my new book from Entrepreneur Press. You can find it in bookstores everywhere. Winfluence, the book, is not just a strategic blueprint to help you employ smart influence marketing strategies for your business or clients, but it explains why our common perception of influencer marketing is all wrong. I take you through how to re-think and reframe the concepts to turn influencer marketing into influence marketing … broaden the perspective and open new avenues of leveraging influential people -- online and offline -- to grow your business. Winfluence (the podcast) listeners get a special 20% off code. Go to http://jason.online/buywinfluence and on checkout, use the code FALLS20 for 20% off the retail price. Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we dig deep with Influence marketing expert, Jason Falls. He helps break down not only what influence marketing actually is & where it began but also how business of all types can utilize this tool to help implement their go-to-market strategy. Jason Falls solves problems. Most of the time they have to do with digital marketing for Cornett, a full-service advertising agency based in Lexington, Ky., where he leads digital strategy and hosts two marketing podcasts (Digging Deeper and Winfluence). His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work. He has worked with a number of the world's most iconic brands including Buffalo Trace, Weller, 1792, Jim Beam and Maker's Mark bourbons, GE Appliances, AT&T, Valvoline, Humana, Rawlings, Tempur-Pedic, Fireball Whisky, General Motors and more. His third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, is due February 23 from Entrepreneur Press. find him at: https://jasonfalls.com​ His book Winfluence - Reframing Influencer Marketing to Ignite Your Brand https://amzn.to/2Zlu6mw​ Cornett's: https://teamcornett.com​ Examples we discussed in the FangledCast 1792 Bourbon: https://1729bourbon.com​ 1792 Style: http://style.1792bourbon.com​ Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp​ Canon EOS M6 Mark II https://amzn.to/37oexzp​ Power Source for camera streaming https://amzn.to/3airBIG​ Stream Deck https://amzn.to/3ag0TQN​ Yeti Microphone https://amzn.to/2KsnRtg​ Green Screen Starter https://amzn.to/38aBeGE​ LED Light Kit https://amzn.to/34jQ8cl​ Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO​ BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3​ Leading Beyond a Crisis https://amzn.to/2IS2els​ Stop Being the Best Kept Secret https://amzn.to/3gQje8t​ Selling with a Noble Purpose https://amzn.to/3gUzepG​ How to Be Successful without Hurting Men's Feelings https://amzn.to/3gQK686​ 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM​ What Got You Here Won't Get You There https://amzn.to/3r0zisT --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/andrew-deutsch4/support

You’ve got a Facebook profile and a business page, and perhaps a few Facebook groups. Maybe you’ve broadcasted live to all of those places? But, have you ever created a Facebook Event for your live shows? Did you know you can actually broadcast live to your Facebook Event? In this show, Facebook Live video strategist, Stephanie Liu is going to show us how. And share the strategy behind it. I can’t believe it’s taken so long for me to get Stephanie on my show. I first met Stephanie at Social Media Marketing World years ago. I’ve been so impressed with the way she catapulted herself into one of the world’s most well-known live video strategists.  She’s also the host of Lights, Camera, Live and co-author of Ultimate Guide to Social Media, published by Entrepreneur Press. Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (https://confident.live/subscribe) (

A world leader in digital marketing and live streaming, Stephanie is the host of Lights, Camera, Live and the co-founder of Leap Into Live Streaming Bootcamp. It can be difficult, but everyone can learn to turn their passions into a business. Once you get past the struggle phase to the strive phase it is so worth it! In this episode, Hey Stephanie Liu explains how it can be done. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and co-authored the Ultimate Guide to Social Media Marketing. Now she is bringing knowledge and wisdom to the Just Keep Learning Podcast.Did you know video can be one of the best ways to connect with your audience? Our guest in this episode, Hey Stephanie, has an incredible tagline for helping brands stand out. She asks, “are you tired of being the best kept secret online?”Achieving Your Big GoalsIn episode 4 of The Just Keep Learning Podcast, Stephanie shares how it can be a realistic dream to start your own profitable and creative business. But, we also get into the challenges of starting an online business and how live video can really help connect with your audience. In this episode we get into the value of starting a business in order to design life the way you want. Stephanie explains how it can be challenging, yet so rewarding to figure out what kind of business you want to create and how to get started. She shares the importance of putting family first and how to safely leverage your skills as a freelancer to build a profitable business.One of the great points Stephanie made in this episode was how the skill of communication between people is important for all aspects of life. Communication is key in both business and relationships. She speaks to the power of storytelling as the number one tip she would pass on to the next generation.Since learning is such an important topic for this show, we asked Stephanie how she feels education can do a better job of serving multi-passionate, creative entrepreneurs from a younger age. We got into discussing topics of lifelong learning, various learning styles and the importance of real-world experience. She let us in on her own experience showing her nephew what it can be like to work remotely and become a live streamer. Stephanie is the co-author of an incredible book, The Ultimate Guide to Social Media Marketing. It gives readers a 360-degree perspective of social media marketing in business. And gives strategy for organic, paid, business to business and business to consumer marketing.Not only is Stephanie a worldwide leader in live video, she also teaches online courses to serve her audience. While the instruction details vary, her favorite topics are neuro linguistic programming, growing on social media and how to start your own live show. So let's look at each of those in a bit more detail.Neuro Linguistic Programming (NLP)Neuro-Linguistic Programming (NLP) is a powerful tool that puts you in control of your life. It helps you fully understand how your thinking impacts your behavior and results in life.Our mind is our greatest wealth-building asset. When we fully grasp how our thoughts have an effect on how we think and feel, we have a better understanding of how our mindset determines our outcomes.It will help you overcome limiting beliefs and communicate more effectivelyIt will help you master the art of confidence to deliver spell-binding presentations and captivate any audienceGrowing A Community On Social MediaStephanie agrees that it is valuable to have your brand exist across all of the popular platforms. However, she is a proponent that when you are starting to build an audience, you need focus and consistency. She believes the best place for this is wherever your audience is. For her, and likely the majority, a great place to start is Facebook. Stephanie recommends creating a genuinely helpful Facebook group that can grow over time. She explains how sharing the link to your Facebook group all over social media, email, videos and posts is a great way to quickly grow a collaborative community. It's not just about selling. While that can be valuable, understanding Facebook as a great way to support each other is the most important part. It can be a confusing place to start and Stephanie explains the difference between a Facebook Page, and a Facebook Group.Finally, she described how interesting it is to grow your personal brand. Over time, using a nickname like “Hey Stephanie” she started receiving a lot of inbound requests for support and speaking engagements. She tells a funny story about the first time she ever experienced the idea of “blowing up” beyond your immediate friends and family. Keys To Live StreamingTo be memorable, you need to have a strong brand and embody the same personality every time you go live. Think hard about your brand personality and how you want to express yourself.Focus first on where your audience is most engaged. You have a group of ambassadors that need what you are teaching, so keep it simple and serve where they are.Go live as regularly as possible, such as once a week. Remember, at first you need to reach as many people as you can.Don't be afraid to promote your show to friends, colleagues, family, on social media, to your email lists, text communities, and groups.After you go live, you also need to measure the success of your awareness content. Get feedback from viewers about what they appreciate and desire.As you stream, engage in conversations with your audience. Ask them questions and make them feel like they are a part of your show.To promote sales, which should be done at most 10 percent of your time, be direct: “Buy now.” “Sign up today!” “Book now!”When it comes to being shy on camera many people face barriers such as Imposter Syndrome, comparing themselves to others, trying to be perfect, being shy, or wanting a certain production level. All of these things are defeated by taking immediate, imperfect action, where the only goal is progress, not outcome related.Plan your live streaming process by creating a tech checklist for starting the show, testing the audio, visual set up, using a rough outline, introducing yourself and/or a guest to the audience, maintaining momentum throughout the show, thanking your audience every now and again and wrapping with a summary and call to action.Finally, don't let the great content die on the live show, be sure to repurpose highlight moments to bring value to your audience on other platforms.People love authenticity and a real personality where mistakes are something that you embrace, where the raw, free-flowing nature becomes the appeal.Memorable Quotes“I would recommend a split strategy. Try to get a job that will fuel your passion project, instead of being a starving artist. Don't just scrape by. What if what if you could have just a bit of stability where you're working, maybe that nine to five and then towards the evening you're making steps to learning that software or making those connections and going to those networking events because you have the funds to do so.”“When you put yourself out there, I think vulnerability is the admission ticket to creativity. And I think it's one of those things where you could put yourself out there and share your story, that people are going to love that in the sense that they could relate to you. They could probably find something like, oh, I've heard something similar, or I've gone through that before.”“I think most people just need accountability. That's another thing is just accountability, because it's so easy to want to jump around, especially when you're reading like a “how to” manual, right? You just have to flip through, but then you need someone that's going to hold you accountable, like you should read this first before you start that for where you are at.”“If I could give you one piece of advice, something that you could always work on that's going to impact you in all areas of your life, both personal and professional, it's honing in on your communication skills. It's not just about the words that you say. It's about how you're able to listen to someone else and you're able to see it from their viewpoint and you're able to resolve conflicts. I think communication is one of those things where most of the problems in the world exist because there's always a communication breakdown. And I think if we all worked on being better listeners, being better communicators, then we wouldn't have as many problems as we would today.”Guest BioStephanie Liu is a live video strategist for brands and entrepreneurs who want to go from unknown to unforgettable. She lives in San Diego and got her start in digital strategy fifteen years ago serving in the ad agency world. She has since built an impressive entrepreneurial career that includes freelance consulting, course creation and a couple of different social media based companies. She is an advocate of the power of live video, teaching people to leverage lives to get more exposure for all sorts of brands. Stephanie also shows people how to improve their on camera presence. She coaches them by improving both the technical aspects of production and storytelling to become irresistible on camera. She has helped many personalities, from astronauts to master chefs ignite their ideas and become confident on camera. As she has become a veteran in entrepreneurship, she is a leader in helping others start their own thing too. She would be a tremendous role model for anyone looking to become an entrepreneur. As a certified Neuro Linguistic Programming trainer, Stephanie teaches brain hacks to help people overcome their fears of public speaking by rewiring their minds for success. With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. She is the co-founder of “Leap Into Live Streaming Bootcamp” and continues to produce an awesome show in “Lights, Camera, Live” which airs every second Thursday. You can find past episodes on the Website.Stephanie has been named in the Top 50 Digital Marketing Thought Leaders by University of Missouri and her work has been recognized by Forbes, Online Marketing Media And Advertising, PR Daily, and Forrester. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more events to come. Stephanie is also the co-author of Ultimate Guide to Social Media Marketing, published by Entrepreneur Press. FOLLOW HEY STEPHANIEInstagram - @heystephanieliuTwitter - HeyStephanieLinkedIn - Stephanie LiuFOLLOW JUSTIN (JustTries)Website - JustTriesHOMEInstagram - @JustTriesYouTube - Just TriesTwitter - @JustTries_Tiktok -  @justtriesPinterest - JustTriesFacebook - Just TriesCONNECT WITH JUST KEEP LEARNINGWebsite - JKLHOMEInstagram - @JustKeepLearning.CaTiktok -  @justkeeplearning.caFacebook - Just Keep LearningFree Group - JKL Goal Setting CommunityWe appreciate you being here! Be sure to leave the podcast, “Just Keep Learning Podcast” ratings and reviews because it will help people who need it be better able to find it. Also, if you want a shoutout, simply share an image of the episode, you listening, or your takeaways and share it @JustTries anywhere on social.

“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that. About Brad Flowers Brad Flowers co-founded Bullhorn in 2008. Brad’s degree in Literature serves him well in his strategy, language, and naming work. It only helps a little in his operational work, which is primarily informed by 10 years of on-the-job training. Brad is also an avid bicyclist – for commuting and for competition. He co-founded and currently serves on the board of the non-profit community bike shop, Broke Spoke. He’s also the author of The Naming Book from Entrepreneur Press. Episode Highlights First of all, was it hard to name a book about naming? “It was awful,” Brad confessed. But he ultimately came up with a tactical, practical title that gets the job done. “As a namer it feels underwhelming!” However … Brand building and naming is about putting aside your own drive to do something cool and creative. “We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” Why naming? This has been an ongoing focus of Brad’s work at Bullhorn. However, he also thought of someone else while writing the book—the entrepreneurs who have to come up with a brand name and then move on to the other aspects of their business. “I wrote the book with the non-naming professional in mind.” As such, it’s very process-oriented. Three hard things about naming. “First, you have to have a criteria for what makes a good name (most people skip this). Then you have to generate lots of ideas and types of names. Finally, you have to make a decision.” Brad also shared his favorite brand names and why ... along with some that weren’t so great. But you’ll have to listen to the show to hear more! What brand has made Brad smile recently? A Lexington, Kentucky resident, Brad shared the story of a local startup called App Harvest that helps people get fresh food faster. To learn more, go to the Bullhorn website and check out TheNamingBook.com (getting your URL is one of the many criteria for finding a good brand name). As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Today we’ll be chatting with a very successful online business owner, Laura Briggs.   Laura is the author of THREE books with Entrepreneur Press, including the award-winning How to Start Your Own Freelance Writing Business. She's delivered TWO TEDx talks on how freelancing is changing the economy and workforce and is also the volunteer executive director for Operation Freelance, a 501(c)3 nonprofit dedicated to helping military spouses and veterans break into freelancing.   Fun fact: Laura’s been tap dancing for 30+ years and is pretty good at it!    Why should YOU tune-in? Laura went from an inner-city school teacher to “accidentally” starting her own online business. Her freelance business opened doors to tons of other opportunities including a $50,000 project and working with one of her favorite authors.    Be sure to drop by this week’s episode to find out how Laura went from middle school teacher to accomplishing things she never dreamed would be possible.   By the way, she’s got TONS of actionable advice for you!    What we’re talking about:       The life of an entrepreneur       Freelancing full-time vs. part-time       Working with difficult clients       Amazon and Facebook ads       When it’s a good time to run Facebook ads       The pandemic and business       Crossing over to the “freelance side”       Struggles as a freelancer       Misconceptions of working online   Links mentioned in this episode:   Laura’s website   Laura’s LinkedIn   Laura’s Instagram   SEO Writing Q&A   The Big Leap   How to Start Your Own Freelance Writing Business   Minute-by-minute breakdown: 1:24 – Laura does “something” online 2:37 – Entrepreneurs always have a lot going on 3:48 – What it was like to offer services full-time as a freelancer 5:42 – Being bored is not a good thing - learning new skills 6:52 – Providing Amazon ads as a service 9:00 – PITA clients 10:28 – The difference between Facebook and Amazon ads 11:52 – Should I run Facebook Ads for my services? 13:22 – If you had $300 to market your new business, how would you use it? 16:38 – A good conversion goal, particularly with Facebook ads  18:27 – What came first in Laura’s business 19:47 – Laura’s income and how COVID has affected this  20:40 – Schooling during COVID 22:20 – Teachers crossing over or transitioning into the freelance marketplace 24:59 – Struggles 26:58 – Does all of this freedom and flexibility attribute to irresponsibility? 33:21 – Big wins 36:19 – A huge shift in the last year 39:34 – The one piece of advice Laura wants to leave you with

In this episode of Social Buzz podcast, Ambuj Saxena, co founder of Social Buzz, shall do a book reading from the book titled Success Secrets of the Online Marketing Superstars by Mitch Meyerson and published by Entrepreneur Press. The chapter to be read is titled "'Total Online Presence: The Seven Essential Stages", authored by John Jantsch. The chapter author is a Marketing Consultant, award-winning social media publisher and authors of the best-selling books Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and the The Referral Engine. In this episode, you shall discover the following: 1. Content Platform 2. Organic SEO 3. Email Marketing 4. Social Media Marketing 5. Online Advertising 6. Mobile and location 7. Analytics and Conversion Follow us on our journey to keep telling you secrets on how to grow the online presence of your business and your personal brand! About Social Buzz e-Learning Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani. Ambuj Saxena, the narrator and co founder of Social Buzz, is a Digi-preneur and a book author. Having handled scores of digital assets for renowned personalities and established brands, he has initiated the podcast to spread his knowledge about Digital Marketing trends far and wide! Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace! If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in or ambuj@socialbuzz.org.in | Call us: +91 7042106011

In this episode of Social Buzz podcast, Ambuj Saxena, co founder of Social Buzz, shall do a book reading from the book titled Success Secrets of the Online Marketing Superstars by Mitch Meyerson and published by Entrepreneur Press. The chapter being read is titled 'Creating your Social Media Strategy', authored by Ms Kim Garst. The chapter author is a an award-winning, internationally recognized founder and CEO of Boom! Social, a leading social media marketing firm headquartered in Tampa, Florida. Kim built her company around helping business owners harness the power of social media as a major component of their overall Marketing plans. A master strategist, Kim's advice and counsel is sought by everybody from solo entrepreneurs to major corporations alike. In this episode, you shall discover the following: 1. Why Social Media 2. What is a Social media strategy and why do you need one? 3. How Zappos is using a social media strategy to crush the competition? 4. Key points to consider before building a social media strategy 5. Building a social media strategy 6. Analytics, monitoring and reporting 7. Plan Adjustments Follow us on our journey to keep telling you secrets on how to grow the online presence of your business and your personal brand! About Social Buzz e-Learning Social Buzz e-Learning is the educational arm of Social Buzz that is headed by Ambuj Saxena, ex-MICA and Dheeraj Agrawal, ex-BITS Pilani. Ambuj Saxena, the narrator and co founder of Social Buzz, is a Digi-preneur and a book author. Having handled scores of digital assets for renowned personalities and established brands, he has initiated the podcast to spread his knowledge about Digital Marketing trends far and wide! Social Buzz team has 20+ years of Digital Marketing experience between its core members and have planned and successfully executed campaigns revolving around Brand Management, Personal branding, Performance Marketing, Influencer Marketing, Online Event management and Online Reputation management for global and national brands. The team at Social Buzz is enthusiastic, full of ideas and is growing at an envious pace! If you are looking out for trying your hand at Digital Marketing or wish to get ROI from your Digital Marketing campaign, feel free to reach out: Website: www.socialbuzz.org.in | Email: contact@socialbuzz.org.in or ambuj@socialbuzz.org.in | Call us: +91 7042106011

Sally founded Worthy Financial to bring higher yielding alternative investments to the public. Her personal and company mission is an economic opportunity for all. She used newly updated securities regulations as part of the JOBS Act, to create a way for everyone to painlessly save while earning 5% on their money – and to do it while helping community businesses thrive.  With a focus on the JOBS Act, she works to help investors and business owners navigate the new capital opportunities that arose with these new laws. Sally is a seasoned entrepreneur having run her own businesses for the last 30 years. Her media and business ventures took her across the globe – including ten years of conducting business in Russia. More recently, she has been a contributor to and speaker for Entrepreneur Magazine, various universities, and business incubators on the topic of alternative finance and has been a repeated source on the topic of crowdfinance for national media outlets. She also authored the book “Cash from the Crowd” on how to successfully crowdfund which was published by Entrepreneur Press. Sally holds both a real estate broker license as well as a Series 65 license as a Registered Investment Adviser.  Listen to ILAB 150 on iTunes here or subscribe on your favorite podcast app. Where we are: Johnny FD – Sri Lanka / IG @johnnyfdk Sam Marks – North Carolina / IG @imsammarks Sponsor:  Masterworks Use our exclusive Masterworks code BOSS at signup to skip the 70,000 person wait list and get first dibs Support Invest Like a Boss: Join our Patreon Discussed: Worthy Bonds (get 1 free bond with this link) Like these investments? Try them with these special ILAB links: ArtofFX – Start with just a $10,000 account (reduced from $25,000) Fundrise – Start with only $1,000 into their REIT funds (non-accredited investors OK) Betterment – Get up to 1 year managed free Wealthfront – Get your first $15,000 managed free PeerStreet – Get a 1% yield bump on your first loan *Johnny and Sam use all of the above services personally. Time Stamps: 08:53 – What makes your investment “worthy”?  11:49 – Can you describe some of the assets you offer?   13:09 – How long has worthy bonds been around? 16:13 – What makes it a bond and not another kind of investment? 18:07 – Can you explain the 36 month term, if you can cashout or redeem at any time? 20:08 – How often does interest pay out? 21:52 – Who can invest in worthy bonds? 27:05 – How did you settle on a return on investment percentage? 32:46 – What is the lowest investment to start with worth bonds? 33:52 – Can I reinvest the interest I’ve earned on worth bonds? 37:22 - Can somebody buy bonds through their IRA or retirement account? 39:42 -  What is the “Worthy Roundup Programme”? 36:24 - What is the “Golden Egg” Promotion? 44:39 - Sam and Johnny Recap If you enjoyed this episode, do us a favor and share it! Also if you haven’t already, please take a minute to leave us a 5-star review on iTunes and claim your bonus here!  Copyright 2020. All rights reserved. Read our disclaimer here.

Ross is the Founder & CEO of Bonaventure Equity, a cannabis venture capital fund, and runs the Cannabis Dealmakers Summit, a series of industry conferences and investment forums. Ross sits on the boards of the Green Ignition Ventures, Florida's first cannabis accelerator and CannaMexico and is author of “Cannabis Capital” the first book on cannabis venture capital for Entrepreneur Press. For more info or to listen to the entire show, visit https://shrimptankpodcast.com/bocaraton/

How does avoidance of conflict ultimately create more conflict in the workplace? Today I talked to Caroline Stokes, author of Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company (Entrepreneur Press, 2019) Stokes is the CEO of FORWARD, and the podcast host of The Emotionally Intelligent Recruiter. She is an award-winning leadership coach and thinker, partnering with global leaders throughout their career and leadership cycle. Topics covered in this episode include: • The emotions that inadvertently inspire the behavior of both push-over and bully bosses, and the likely emotional responses of their direct reports. • How the risk of employee disengagement can get short-circuited before it happens. • What are steps that can ensure a better on-boarding experience for the new employee, including CEO's (whose turn-over rate is 50% within the first 18 months on the job). Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How does avoidance of conflict ultimately create more conflict in the workplace? Today I talked to Caroline Stokes, author of Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company (Entrepreneur Press, 2019) Stokes is the CEO of FORWARD, and the podcast host of The Emotionally Intelligent Recruiter. She is an award-winning leadership coach and thinker, partnering with global leaders throughout their career and leadership cycle. Topics covered in this episode include: • The emotions that inadvertently inspire the behavior of both push-over and bully bosses, and the likely emotional responses of their direct reports. • How the risk of employee disengagement can get short-circuited before it happens. • What are steps that can ensure a better on-boarding experience for the new employee, including CEO's (whose turn-over rate is 50% within the first 18 months on the job). Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

How does avoidance of conflict ultimately create more conflict in the workplace? Today I talked to Caroline Stokes, author of Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company (Entrepreneur Press, 2019) Stokes is the CEO of FORWARD, and the podcast host of The Emotionally Intelligent Recruiter. She is an award-winning leadership coach and thinker, partnering with global leaders throughout their career and leadership cycle. Topics covered in this episode include: • The emotions that inadvertently inspire the behavior of both push-over and bully bosses, and the likely emotional responses of their direct reports. • How the risk of employee disengagement can get short-circuited before it happens. • What are steps that can ensure a better on-boarding experience for the new employee, including CEO’s (whose turn-over rate is 50% within the first 18 months on the job). Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. To check out his “Faces of the Week” blog, visit https://emotionswizard.com.

How does avoidance of conflict ultimately create more conflict in the workplace? Today I talked to Caroline Stokes, author of Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company (Entrepreneur Press, 2019) Stokes is the CEO of FORWARD, and the podcast host of The Emotionally Intelligent Recruiter. She is an award-winning leadership coach and thinker, partnering with global leaders throughout their career and leadership cycle. Topics covered in this episode include: • The emotions that inadvertently inspire the behavior of both push-over and bully bosses, and the likely emotional responses of their direct reports. • How the risk of employee disengagement can get short-circuited before it happens. • What are steps that can ensure a better on-boarding experience for the new employee, including CEO’s (whose turn-over rate is 50% within the first 18 months on the job). Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

How does avoidance of conflict ultimately create more conflict in the workplace? Today I talked to Caroline Stokes, author of Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company (Entrepreneur Press, 2019) Stokes is the CEO of FORWARD, and the podcast host of The Emotionally Intelligent Recruiter. She is an award-winning leadership coach and thinker, partnering with global leaders throughout their career and leadership cycle. Topics covered in this episode include: • The emotions that inadvertently inspire the behavior of both push-over and bully bosses, and the likely emotional responses of their direct reports. • How the risk of employee disengagement can get short-circuited before it happens. • What are steps that can ensure a better on-boarding experience for the new employee, including CEO’s (whose turn-over rate is 50% within the first 18 months on the job). Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Building your online business surely has brought you some excitements but we all know that there are areas that could really scare us especially when we’re in the first few stages of our journey. Well, I’m pretty sure that jumping into that sales call is one of those intimidating areas for most of us. Worry no more because our guest for today generously shares her strategies in nailing that sales call. We have with us Laura Briggs who is a two-time TEDx speaker and author with Entrepreneur Press, and she talks about essential things on how to overcome your fear in making that initial call and more! Come join us now in this episode and you will definitely get loads of valuable takeaways that will empower you to hit the mark on your sales calls. Grab the show notes at MollyAnnLuna.com/podcast #50 Connect with Molly Ann Luna on Social: @mollyannluna

An impromptu episode with Jason Falls (Author, Digital Lead at Cornett) covering Influencer Marketing. Jason Falls I've been called a thought leader and an expert, but I've also been called bad names by trolls, so it balances out. My job is leading digital strategy for a kick-ass agency called Cornett in Lexington, Ky. My experiences have given me the opportunity to speak at conferences, write two books (a third on the way from Entrepreneur Press in late 2020/early 2021) and be called all sorts of superlatives by Forbes, Business Week, Entrepreneur and others. To serve the small business community, I offer a few select marketing coaching calls each month. Let's connect! I host a pair of podcast on C-Suite Radio. Digging Deeper – Make Creativity Your Business Advantage is a weekly interview series focused on creativity and marketing. Winfluence – The Influence Marketing Podcast dives deep into experts on influencer marketing. Some people know me from founding SocialMediaExplorer.com, which at one point was one of the top marketing blogs in the world according to AdAge. I've been involved in some really cool projects over the years that have won awards and recognition. I'm particularly proud of helping form the strategy for Wonderopolis, an education effort by the National Center for Families Learning (NCFL) which was called one of the top 50 websites in the world by Time Magazine in 2013. Projects I've been a part of have also won SAMMY Awards, Shorty Awards and dozens of regional ADDY Awards. Some people call me insightful. Some call me funny and engaging. My kids just roll their eyes and call me Dad. I dig bourbon and sports.

Hosts Tracy Swain and JaVonne Williams are joined by Laura Briggs, a former teacher turned entrepreneur, author, and speaker. In today's episode, Laura shares her transition story from educator to freelance writer while building a platform for other freelancers to follow. Laura Briggs spent most of her life preparing to be an educator and then burned out after working as a middle school teacher in Baltimore City. After she started a freelance writing career on the side in 2012, Laura quickly replaced and surpassed her day job earnings and hit the six figure mark in just 18 months. Transitioning from Burnout Boulevard, Laura fired half of her clients and kicked off a new year with some commitments, one of which was to only work with clients and subcontractors who allowed her to grow her business the way she wanted to. Since 2013, she’s worked full-time for herself helping clients with content and project management by leveraging time management and digital teams. Laura also teaches others how to build fulfilling lifestyle businesses from home as a Coach. Laura wrote her first book "How to Start Your Own Freelance Writing Business", which won the 2019 "Best in Business" prize at the Author Academy Awards. Laura is also the author of “Launch Your Own Freelance Writing Business” with Entrepreneur Press. To learn more about Laura Briggs including her Freelance Coach services and her Podcast, visit her website at https://www.betterbizacademy.com, Facecbook: The Freelance Coach, Linkedin: www.linkedin.com/in/laurapenningtonwrites, and other social media platforms.  

Caroline Stokes leads an executive search and emotional intelligence coaching company for successful leaders and global technology organizations to move forward together. Her entire approach to executive search, the employer brand, the candidate and employee experience is included in her business book "Elephants Before Unicorns: Emotionally Intelligent HR Strategies To Save Your Company," published by Entrepreneur Press (2019).

“If you show up professional and polished, let me tell you, every single word that you say people are going to hang onto.” - Stephanie Liu What can you do to be prepared for the future of virtual and live streaming? Few people can answer this question better than my guest on this episode, Stephanie Liu. Stephanie is a live video strategist and digital marketing thought leader with 15 years of ad agency experience. She helps brands and entrepreneurs go from unknown to unforgettable. From coaching Master Chef Claudia Sandoval on her first live steam which led to 178K book downloads to prepping astronaut Jessica Meir and her team for a live interview in outer space, Stephanie has helped thousands of clients and students ignite their ideas and share their voices through live streaming.  She is the host of Lights, Camera, Live, and the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. "The more that you practice, the better it gets.” - Stephanie Liu Stephanie and I discuss the latest trends and the future of virtual and live-streaming and what you can do now to be prepared and stand out. We share tips, creative tools, and gear recommendations you can use to show up like a pro and showcase you and your brand. We also talk about the future of Facebook Messenger rooms. She also shares why embracing your story and showing up polished and professional matters for your brand, your business, and future generations. As a certified Neurolinguistic Programming trainer, we also talk about how to overcome your fears and rewire your mind for success. "I love the behind the scenes. Show us how you're creating your content." - Stephanie Liu Show Notes: The best technology to use for virtual and live streaming What you can do to up your game with virtual tools Tips to live streaming Who to get feedback from Does what you're doing reflect your brand? What the future of virtual might look like What Facebook messenger rooms could look like How to show up best on camera The best ways to break through fear "It really is powerful if you step up your audio and your visual, especially if you're on a panel." - Stephanie Liu 3 Pieces of Advice or Action Steps: Embrace your story People are paying attention to you and want to know what you have to say There is nothing to be afraid of with the camera "Think about how you want to present yourself." - Stephanie Liu Brand and Resource Mentions: Leap Into Live Streaming Bootcamp EcammLive (for MAC only) ViMix for PC In-ear monitor headphones Brian Fanzo MasterChef Claudia Sandoval Jessica Meir Connect with Stephanie Liu Facebook | Instagram | Twitter | Lights, Camera, Live Thanks for being a part of this bold and powerful conversation on The Power of The Only! Whether you feel like the only one in your company, industry or community or the only woman in the room, we're here to support you in stepping up, speaking up through power, presence and representation and to make an impact in your personal and professional life. Want even more insider tips, resources and training to help you own your voice and power and step into your leadership.  Join me in my free, invite only  YOU, Amplified!™ community ! Learn more about this episode of The Power of The Only with Angela Chee at angelachee.com/14

Debbie Allen is a Certified Speaking Professional, internationally-known business growth, and market positioning expert. She has been a professional speaker for over 25 years and has presented before thousands in 28 countries. Debbie is a bestselling author of nine books, including her newest book Success is Easy: Shameless No-Nonsense Strategies to Win in Business published by Entrepreneur Press. In this episode, Debbie exposes the common symptoms and mistakes that stop most people from taking the right action towards positive change, growth, and success. She also shares brilliant business insight and actions to implement to help define, leap, and achieve success towards more meaningful work and life experience. Why you have to check out today’s podcast: Learn actionable strategies from Debbie that proves that your dream is not nearly as far as you think Discover how to get out of your own way and take the first step towards success Learn how having a motivated and driven team is your key to achieve business success   “The biggest failures in business is either fast growth or not taking action. Also, taking too much action too fast and not having the talent, the team behind you that can carry all of that.” – Debbie Allen   Valuable Free Resource: A book that shares the no-nonsense reality and shameless secrets about success - https://www.successiseasybook.com/    Key Takeaways from Debbie Allen: “If your business is shifting, your target market is shifting. You need to be speaking directly to them.“ “It’s the perception you put out there from the very beginning [that will make] people decide whether they want to be turned from a prospect to a buyer.” “Know what you do well and outsource the rest.” Connect with Debbie Allen: Website: https://debbieallen.com Linkedin: https://www.linkedin.com/in/debbieallenspeaker Twitter: https://twitter.com/debbieallencsp Facebook: https://www.facebook.com/DebbieAllenInternational Connect with Trish Tagle: TrishTagle.com: https://trishtagle.com Facebook: https://www.facebook.com/TrishTagleLeadership LinkedIn: https://www.linkedin.com/in/patriciatagle  Instagram: https://www.instagram.com/iamtrishtagle  Book: Everyone Knows You Suck: Bad Boss Stories. A Succinct Guide by Trish Tagle

Brad Flowers is co-founder of Bullhorn, a branding and marketing agency based in Kentucky. He is also the author of The Naming Book: 5 Steps to Creating Brand and Product Names That Sell from Entrepreneur Press. With a background in English literature, Brad is well suited for the task of helping companies find good names that bring results. On this episode, we talk about the strategies companies should take when brainstorming and deciding on a name.

Brad Flowers is co-founder of Bullhorn, a branding and marketing agency based in Kentucky. He is also the author of The Naming Book: 5 Steps to Creating Brand and Product Names That Sell from Entrepreneur Press. With a background in English literature, Brad is well suited for the task of helping companies find good names that bring results. On this episode, we talk about the strategies companies should take when brainstorming and deciding on a name.

If you have aspirational goals for yourself before, during, or after the pandemic, this episode of All Business with Jeffrey Hayzlett is a must-listen.   Jennifer Dorsey, Editorial Director for Entrepreneur Press, joins Jeffrey to talk about the business of business books. Jennifer covers everything from the basics you need to know before you put pen to paper and why writing needs become a habit. She talks about what it takes to get your book proposal to her desk as well as the challenges and opportunities she’s seeing in the publishing industry right now.   The book talk blends into this episode’s second guest Dr. Greg Reid, owner of The Millionaire Mentor. Greg’s book ideas have been rejected more than 250 times by publishers of all sizes, but it didn’t stop him from writing many best-sellers. Greg may be one of the few people you’ll ever meet who has scratched off everything off his bucket list. While he isn’t adding to the list, he has found a new way to keep the idea alive. Greg also talked about building wealth the answer might surprise you. Did you know he also created "Secret Knock?" Interested in joining the C-Suite Network? Click this link: https://go.c-suiteforums.com/executive-membership1585761368840 Learn more about your ad choices. Visit megaphone.fm/adchoices

Cannabis Capital: How To Get Your Business Funded In The Cannabis Economy with Ross O'Brien, Bonaventure Equity. Ross is the Founder & CEO of Bonaventure Equity, a cannabis venture capital fund, and runs the Cannabis Dealmakers Summit, a series of industry conferences and investment forums. Ross sits on the boards of the Green Ignition Ventures, Florida’s first cannabis accelerator, and CannaMexico and is author of Cannabis Capital the first book on cannabis venture capital for Entrepreneur Press.

Cannabis Capital: How To Get Your Business Funded In The Cannabis Economy with Ross O'Brien, Bonaventure Equity. Ross is the Founder & CEO of Bonaventure Equity, a cannabis venture capital fund, and runs the Cannabis Dealmakers Summit, a series of industry conferences and investment forums. Ross sits on the boards of the Green Ignition Ventures, Florida’s first cannabis accelerator, and CannaMexico and is author of Cannabis Capital the first book on cannabis venture capital for Entrepreneur Press.

Selling During Uncertain Times with Debbie Allen “It's definitely a time to innovate and restructure.” — Ursula Mentjes  Do you think it's okay to sell during uncertain times? What should you be saying or not saying? How can you give value without being too pushy? That's the million-dollar question right now. For those of us who had any limiting beliefs in this area or any fears around selling, it's lifted everything to a new level. In this week's episode, Ursula Mentjes talks about selling during uncertain times, together with her special guest, Debbie Allen.  Debbie has been a professional business speaker for over 25 years and has presented before thousands of people in 28 countries around the world. She is an award-winning entrepreneur, and bestselling author of 9 books, including her newest books, The Highly Paid Expert and Success Is Easy, published by Entrepreneur Press. Her expertise has been featured in dozens of publications, including a regularly featured expert with Entrepreneur Magazine. Additional media includes Forbes, Washington Post, and USA Today.  What makes Debbie Allen's mentoring unique is her' hands-on'​ personalized attention to her clients. Integrity, follow up, and commitment to excellence is her core business values. Debbie has built and sold six million-dollar companies in diverse industries and has been an entrepreneur since the age of 19. Today, she is known as The Market Positioning Expert, supporting her clients in developing brand domination around their unique expertise. Debbie works with small business owners, entrepreneurs, coaches, speakers, and experts in many different niche markets. Part One of ‘Selling During Uncertain Times with Debbie Allen’ It's more difficult for those in service-based businesses to innovate at this time. But this is not a time to lay down your business or team. Even though some companies are mandated to close. It feels like there's a crack in the universe right now. But we get to change things in our business that have been bugging us anyway. We can take this opportunity to brainstorm on what needs to change. It's definitely a time to innovate and restructure. People want to hear from you more than ever. They need a lifeline right now. There's never been a more critical time for every single one of us to show up.  When you're on an airplane, and there's turbulence, the first thing you do when that plane starts to shake is you look around. You look around to see what everybody's doing. If those people are panicking on the plane, who do you look to next? You look for flight attendants. A flight attendant could probably flip over a seat, hit the floor, stand up, still be smiling and say that everything's going to be okay. That is who we are right now as leaders. You have to be the flight attendant in your business because people are looking to you right now. So, stay calm, stay grounded. Do the self-care that you need to do to just stay in this space.   “Lead a Flight Attendant. Stay calm. Stay grounded.” — Debbie Allen Fear is holding back a lot of people more than anything else in the world today. When you watch the news too much, it adds to the fear. Instead, try to watch the news just for the sake of getting enough information and turn it off. Stay in your own world. There are so many mixed messages out there. All you're hearing is the negative topics. There's business on the internet right now. You can still sell online. You can still make opportunities. People are really hungry to learn right now. What special offers could you offer to land new prospects? If you have a program that can help them learn new skills, it would be absolutely perfect for you to jump on board. Part Two of ‘Selling During Uncertain Times with Debbie Allen’ As an entrepreneur, you must be resilient enough to handle things. Find something you can be grateful for every single day. Take a moment to appreciate where you are right now. Don't talk about the coronavirus all the time. People already hear enough of it.   Talk about your expertise or what your service is. It's too early to predict the outcome of this pandemic. Uncertain times is a great way to describe it. That's the way you want to serve. Challenge your thoughts. Permit yourself to pay attention to the forces that are coming across your mind.  Right now, there is an opportunity for every single person to reinvent themselves in their business. If you look back at when the most millionaires and probably billionaires were made, it was during the Great Recession, and right after that. It's also going to be after this. It's already happening. It's your chance to lead others in this new virtual realm. There are a lot of people that still have money. Some industries are doing better than they've ever done before. “Serve your clients at the highest level.” —  Ursula Mentjes (01:03:05-01:03:06) There's a big world out there. There's something else. Think differently. Think out of the box. Everyone who has a virtual program right now has the best chance of getting booked. Not everybody has that opportunity. That's the thing about social entrepreneurs, coaches, business experts, or whatever you do. You can always shift things and change on a dime. Be grateful that you could change it. You're the boss. You're in charge of your destiny. Start with your virtual class. Do it conversationally. Just be real. That's what people want right now. Show them your brilliance until they need what you want. It's making sure you can help them with precisely whatever they need help with. Don't assume that you can't help them with their big problems. Bring back new offers in a very limited time.   Make it easy for them and make sure you make them feel supported. Just make it simple and just do that over and over again, every day that you have a virtual class with somebody. You're going to create sales through these opportunities. We're not on vacation right now. Every time the economy crashes, or there's a downturn in your business, learn to see it as an opportunity. Everybody has a different limiting belief about something, and the next steps are probably going to be things you don't want to do. For instance, you don't want your business to go international because you think you need to get on a plane. So, that's floating around in your subconscious. But if you shift positively, you'll see yourself as an international expert who can conduct online classes both for-profit and fun.  What affirming statements are you holding on to during these uncertain times? Write them down, print them out, and put them in a frame in front of you. Once you see it daily, it starts to get into your subconscious, and you begin to act from a different place. Hopefully, after this pandemic, we're going to come back stronger than ever. About Ursula Mentjes: Ursula Mentjes is the founder of Sales Coach Now, as well as a Sales Expert, Inspirational Speaker, Author and Certified Sales Coach who specializes in NLP to help her clients double and triple their sales. Sales Coach Now delivers a unique approach to sales training and coaching designed for ultimate retention and achievement.  Transform your limiting beliefs, make powerful shifts with intention, and authentically serve (sell) your clients. APPLY for a business strategy call with Ursula Mentjes to help me improve my sales: www.salescoachnow.com/apply About Debbie Allen: Debbie Allen, Certified Speaking Professional, is ranked in the top 5% of business speakers worldwide. She has been a professional member of the National Speakers Association for 25 years and has presented before thousands of people in 28 countries around the world. Position your business for more success. APPLY for a business strategy call with Debbie Allen to help me improve my marketing so I may gain more high paying clients and make more income!  www.debbieallen.com/application  

In these strange and trying times we must listen to the sage business advice of our top entrepreneurial experts. First up, Harvard Business School Professor and Author of “Experimentation Works: The Surprising Power of Business Experiments”, Stefan Thomke, stresses that in an age of uncertainty and fear, it is imperative to take this opportunity to experiment. We must face the economic hardship wrought by the COVID-19 outbreak and find opportunities to better ourselves and our businesses, and it helps to start with a solid hypothesis, test it, and change your business strategy. Then, Best Selling Author of “Breakthrough” from Entrepreneur Press, Scott Duffy, offers sage advice on keeping our businesses running in hard times. Learn to control the narrative in your mind and in your company, take action now rather than waiting for markets to settle, and make appropriate steps to save your business. Tune in to get more information on pivoting your business in these crucial times.    [00:00:00] Learn and Grow from COVID-19 Disaster [00:06:04] Rely on Experimentation, Not Experience [00:11:30] A Good Hypothesis, Embracing Uncertainty [00:18:21] Control the Narrative in Your Mind [00:25:28] Take Action Now to Protect Business [00:33:22] Three Steps to Surviving Hard Times

In these strange and trying times we must listen to the sage business advice of our top entrepreneurial experts. First up, Harvard Business School Professor and Author of “Experimentation Works: The Surprising Power of Business Experiments”, Stefan Thomke, stresses that in an age of uncertainty and fear, it is imperative to take this opportunity to experiment. We must face the economic hardship wrought by the COVID-19 outbreak and find opportunities to better ourselves and our businesses, and it helps to start with a solid hypothesis, test it, and change your business strategy. Then, Best Selling Author of “Breakthrough” from Entrepreneur Press, Scott Duffy, offers sage advice on keeping our businesses running in hard times. Learn to control the narrative in your mind and in your company, take action now rather than waiting for markets to settle, and make appropriate steps to save your business. Tune in to get more information on pivoting your business in these crucial times. [00:00:00] Learn and Grow from COVID-19 Disaster [00:06:04] Rely on Experimentation, Not Experience [00:11:30] A Good Hypothesis, Embracing Uncertainty [00:18:21] Control the Narrative in Your Mind [00:25:28] Take Action Now to Protect Business [00:33:22] Three Steps to Surviving Hard Times

Danielle Moga helps Entrepreneurs, Business Owners and Individuals just like you with Success Strategies to move faster and smarter to their goals. To learn more about Danielle Moga bit.ly/DANIELLEMOGA Interested in a free discovery call www.calendly.com/daniellemoga/20min Laura left an unfulfilling career in which she was totally burned out to start a side hustle as a writer. That grew to a multi six figure venture with thousands of students and personal coaching clients in the freelance space. She's delivered two TEDx talk and is working on her second and third books with Entrepreneur Press. During this time, she's also been a military spouse who moved seven times for her husband's career. Currently published book: www.freelancewriting101.com www.betterbizacademy.com Instagram: authorlaurabriggs www.betterbizacademy.com/sidehustle (freebie on freelancing side hustle options.) www.linkedin.com/in/laurapenningtonwrites --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/daniellemoga/message

Scott Duffy is driven by one simple idea. Helping people live their dreams through entrepreneurship. He uses his television and online channels, speaking platforms, best-selling books, mastermind and coaching programs, to serve as a catalyst for creating breakthroughs in you life and business. He leads the conversations that spark new ideas, innovations, and help the world’s top entrepreneurs and innovators achieve exponential growth. Scott started his career working for best-selling author and speaker, Tony Robbins, and went on to work for several small businesses that became big brands like CBS Sportsline, NBC Internet, and FOXSports.com. Next, he founded Smart Charter, an online booking tool for private aviation that was acquired by Richard Branson’s Virgin Group. Scott has been listed as a “Top 10 Keynote Speaker” by Entrepreneur. He has spoken at the NYSE and provided commentary in numerous media outlets including CNBC, FOX News, and CBS Radio. He is the Co-Host of Business & Burgers, and Author of “Breakthrough” from Entrepreneur Press. SCOTT DUFFY - https://www.ScottDuffy.com PAT HILTON - https://www.PatHilton.com Subscribe - https://www.Youtube.com/PatHiltonLive Podcast - https://linktr.ee/Successspreneur

Ross O'Brien is author of the new book, Cannabis Capital, from Entrepreneur Press. He is also the Founder & CEO of cannabis venture capital fund Bonaventure Equity, ("BVE") and founder of the Cannabis Dealmakers Summit. We talk about what venture capitalists look for, new business opportunities, and predictions for 2020.

Ross O'Brien is author of the new book, Cannabis Capital, from Entrepreneur Press. He is also the Founder & CEO of cannabis venture capital fund Bonaventure Equity, ("BVE") and founder of the Cannabis Dealmakers Summit. We talk about what venture capitalists look for, new business opportunities, and predictions for 2020.

In this episode, I speak with Laura Briggs. Laura spent much of her life preparing to be an educator and then burned out after working as a middle school teacher in Baltimore City. After starting a freelance company on the side, she quickly replaced and surpassed her day job earnings and hit the six-figure mark in just 18 months. Since 2013, she’s worked full-time for herself helping clients with content and project management by leveraging time-management and digital teams. She now teaches others how to build fulfilling lifestyle businesses from home as a coach. Laura is author of Launch Your Own Freelance Writing Business with Entrepreneur Press.  Want to learn more about Laura? www.Betterbizacademy.com www.sixfigurewritingsecrets.com  

Carey Sperry:                     Hello and welcome to Carey Sperry, All Social Y'all Podcast. I'm your host Carey Sperry. On All Social Y'all we discuss how to employ social to become truly customer centric. We identify how social is a fuel for business growth and we talk with some of the best and brightest business leaders, entrepreneurs and digital marketers, our guests share inspiring stories and effective tactics to discover, interact, and emotionally connect with customers where they are on social platforms. Carey Sperry:                     Hello everyone and happy new year. Thank you for being here. It is a new decade and I am so excited you're here with us. I have some exciting news to share with you and it is what this episode is going to cover. Social media as an author. We know that the huge majority of authors think that once their book is published on Amazon, that it will sell and that is not the case at all. What happens more often than not is no marketing plan is put into place before the book launch date so the author is so busy just getting their book written and polished perfectly to publication thinking that's it. Inevitably, countless authors become sorely disappointed when book sales are suffering and they feel upset, ashamed, and even worse, very discouraged. They believe that people want to read what they have taken such grand efforts to put down on paper, yet they cannot understand why they aren't being found on Amazon. Carey Sperry:                     I have brought on a woman to our team here at Social Xeno. Her name is Danielle Brown. She comes from the publishing world and in this episode we break down what not to do when you want your book sold. Are you an author yourself or are you an aspiring author? Do you know someone who's an author or are you just interested in applying some practices that we share here about selling something? It doesn't just have to be a book for you to take away a few learnings here in this episode. We break down the mistakes that authors make that fail the sale of their book. They are not committing to following through and executing on finding readers and building large audiences before the book is published. Not asking for help, not defining specifically who is going to get the most out of your book instead of broadly thinking about how many people will be interested in reading it, and not getting out from behind the desk to be visible to the ideal reader. Take a listen. Carey Sperry:                     (music) Carey Sperry:                     Hi everybody. So happy to be back. This is episode eight and I would love to introduce you to Danielle Brown. We have partnered together on this new package that we just explained and introduced to you, but she's formerly with Entrepreneur Press. She specializes in writing, editing, book proposals, pre-order and post-launch book marketing and author branding. She's also a podcaster and a Toastmaster leader, so, so happy to have her here today. We're going to talk about what is to come, starting today, for everyone here and Danielle, maybe if you could just tell us a little bit about yourself and your experience in the publishing world. Danielle Brown:                Absolutely. Thank you, Carey, so much for having me. I have always been drawn to books and the book world and I am a huge reader of pretty much anything. When I first ventured into the publishing industry, it was just a godsend and it was really enlightening to see behind the scenes of the publishing world while I was with Entrepreneur. But while I was there, I really worked with the Entrepreneur brand and dealt with authors, with the Entrepreneur brand's needs in mind. And now I've ventured into working directly with authors because I see that as a real need, that authors need help and guidance for their book marketing, for querying it to publishers, and I'm just really passionate about helping those nonfiction authors build their brands and platforms to help their book succeed. Carey Sperry:                     That's so great. Yes. We're just such a great pair because my strengths are not your strengths and your strengths are not my strengths. That's been such a joy to so quickly, we were introduced by a common peer in the agency world and it's just been great ever since. We're so excited to be here today to talk more about it. About books. How difficult or easy would you say, Danielle, that it is to sell a new book today? Danielle Brown:                Wow. That is really a tough question. I think the industry is changing a lot. Everyone wants to ask the question about, because of this digital age are book sales going down? But I don't think that's really the question anymore. It's more about where people are buying books because they're no longer buying them in stores, they're buying them from online retailers. The sales process is just different. There is definitely a need for books and there are plenty of people buying them, but that process and that journey to get people to buy your book is very difficult nowadays. It's much more reliant on the author directly selling the book than it used to be because it used to be just get it in the stores and people will pick it up, but that's not the process anymore. It's becoming more and more difficult to really understand and fine tune that process. Carey Sperry:                     Good points. It's crowded where you can buy books today too. Everyone, of course, thinks of Amazon, but it's not like you can just put up a book and assume it's going to sell. A really thoughtful process and being able to maneuver through that landscape is key. A book takes a ton of focus and so many writers say, "I'm going to do this." And then they get into it and they realize how challenging it is to actually finish it, but it takes expertise on what you're writing about, a motivation to write. Do authors often see the launch or publishing date as the end to their work and is it necessary to have a marketing plan for the book, really? Danielle Brown:                Oh boy. That's a loaded question. Well, first of all, yes. A marketing plan is crucial, but this definitely goes back to what I was saying about that journey and the industry changing because for so long, I think the landscape has been that when an author finishes writing the book and it's either been released or been sent to the printer or whatever that last little milestone is, it's like a weight has been lifted off your shoulders. There's no more editing you can do and the book is done. That's what we've thought since the beginning of books, right? But nowadays that marketing and the sales side is not just about getting it in the store, in a physical store. Now, it's about online retailers, eCommerce marketing, and it goes far beyond just that launch date or that release date. A marketing plan needs to start, I'd say, even while you're writing and editing the book, because in order to have a really fleshed out successful marketing campaign, the sooner you start, the better. Carey Sperry:                     You've seen authors fail, I'm sure with your career so far. What have you witnessed as the top three mistakes, let's say, that authors make while they're, when they do set out to write and publish their book? Before the launch or after they launch? Danielle Brown:                Yeah. Well, a big one I think is follow through. I think that authors naturally, we're naturally writers or we have these big ideas and by the time we've put it into a book that can sell, like you said, it's taken so much focus and research and effort to package it in a way that makes sense. And we have all of these ideas as authors, as writers, and when it comes to marketing, we'll have even more ideas, but it's the follow through and the execution that sometimes can just fall through the cracks. Because maybe that's not your strong suit or it's not something that comes naturally to you or it simply isn't what you've been doing for the past six to nine months. Follow through is really key. Danielle Brown:                And to that end, I think the second mistake is not asking for help because a lot of authors, if you aren't a marketing expert already, it's easy to think that it'll be no big deal and you can handle it yourself. But as soon as you're in the thick of it, you need someone to help you. You need someone to ask the right questions, to know what's going to succeed, and to give you that advice. And I think authors don't always know when to ask for help and aren't good about doing that. Danielle Brown:                I think the third biggest mistake and the third thing that can make an author the most successful is focusing on building a platform and earning a loyal following. Now, obviously, this can sound like influencer marketing, mumbo jumbo, just everyone wants to be an influencer, but it's less about that and more about reaching the readers that actually want what's in your book and you need to find them. You need to find them and get them already bought into you in order to sell the book to them. And I think that authors don't understand that before the book comes out and they need to. They need to understand it as soon as possible so that they can build that platform to reach the right people. Carey Sperry:                     Those are really key. Follow through, not asking for help, and building your audience and your platform. There's different words for it, but it's like talking to who it is that you know wants to read your book. It's like marketing anything else and it's, when you do it and you find that audience and build those listeners so to speak, then they're going to follow through and buy your book, which is really exciting. Carey Sperry:                     Why is it important for authors to find their target market? Let's dig into that aspect of it. Finding that target market or who it is, depending on what the book is about, who are those people and defining that? Let's just start there and then I kind of have a followup question to that. Danielle Brown:                Yeah, absolutely. Well, I think, like we touched on already, it's so important to find that target market because authors need to understand who they're speaking to. Now, obviously, because they've written the book, they should have an understanding of who that ideal reader is. There should be an image in your mind of what they look like, where they've gone to school, how old they are, how far they are in their careers, what career they're in maybe. You have this ideal image of what that reader looks like and you need to hone in on that so that you can put your book in those reader's hands. Because if you just say it's for anyone and you market it to everyone, then people don't feel as connected to it. They need to feel that personal connection. They need to feel like you wrote that book just for them. It's speaking directly to where they're at in life and the pain points that they're feeling. And if you can connect to them on that intimate, personal level, then that will create, not only a sale for your book, but also a long lasting relationship. Carey Sperry:                     There's that word again, y'all. It's that emotion and tapping into that. When people feel something, then they take action, whether they follow you, your readings online until they purchase your book or they go to an event where you might be speaking. Whatever it is, when they feel something and that emotion kicks in, that's when people really start taking action. Would you say that most authors know that they need to define their audience like this and create events or content in order to expose their book to the right people? Or, Danielle, would you say most authors don't know that? I'd be curious. Danielle Brown:                I think most authors don't quite know that. I think they've thought about it, but not to the extent that they need to. And the reason I say this is because when you write a book, you become the expert on that topic. Like we said already, there's so much work, research, and effort that goes into creating that book. I mean, that might be 60,000 words, but there was 120,000 words worth of effort going into it. When you do that, all you really can see is the value of the work you put into it. And for you as an author, it's easy to think, "Well, everyone can get value from this. This is valuable to everyone." They could look at any person and find a reason why that person needs that book, but we need to reverse it. They need to think, "Okay, but who is going to get the most out of this?" And just switch it around and I don't think that authors do that quite enough. As soon as they do it, something clicks and it'll make sense. They don't quite put themselves through that exercise. Carey Sperry:                     Yeah. Let's take a self help book for example, where someone's gone through a really tough life and they've had hardships and then they learn all these things about themselves because they've hit rock bottom and then they emerge as this really amazing successful, both in personal and financial life. Anyone could use that book. We all have hard times. Facebook, what we post on there is just our life and the happy times. I mean I'm not saying everybody's life is equally hard. I'm not saying that at all. Some people really have it worse, of course. Carey Sperry:                     But what I'm saying is you can, like Danielle said, in concept with, and self help is not the only example. You could take a bunch of different subject matters of books and say anyone could and they might not even know what they're going to benefit from it before they read it, but then they'll read it and they'll be like, "Wow, I took this away and I had no idea this is what I would take away from it." But what Danielle is saying is when you identify your ideal reader and you hone in on that, you're going to make yourself visible in the online book sales world and the online digital world so that they have the capability of even finding you in the first place. Carey Sperry:                     That's a good segue into my next question, which is how important is it for authors to be present on social media? Because a lot of writers, from what I gathered and just from you and I preparing for this beautiful service that we're going to be offering starting now, is that social media isn't something that comes easy to every author, and it's not something that necessarily they think that they need to be consistent on, so to speak. Can you talk a little bit about what you've seen maybe in some authors, the ones that do this well and what comes of it? Danielle Brown:                Yeah, absolutely. I'd say, first starters, social media is not only important as an author when you already have your book released, but it is really important when you're just developing your book and querying to publishers. I mean, especially if you're looking at the big five publishers who might give you the most attention out of anyone, at least mainstream-wise, they might only look at authors who have 100,000 followers combined on their social media. That is a huge barrier to entry for any author who is a DIYer or solo-preneur or anyone who is a little camera of social media. It's really important even if you're just starting to get your book idea out there, to start building a platform right away. Danielle Brown:                Now, after the fact, social media can be a huge and powerful tool for authors to connect with those readers. Like we talked about already, those readers are buying their books online in most cases, which means that you'll likely have to connect with them online as well. There are some other more traditional routes of book sales and engaging with those audiences, but to really make a bigger impact in bigger quantities, you have to have a social media presence. That's what's going to make readers feel engaged with you and well connected to you. Carey Sperry:                     Well put and yes, it's about engagement, creating community. And there's lots of different ways that could make sense for, depending on the author, him or herself, the topic area, where, just like any other brand, you consider, "Where are my customers and where do I want to be so that I can be where they are?" Can you talk then a little bit about the importance of being, what we call visible and stages, like large stages, small stages, or even virtual stages, like a webinar-type platform to connect with and build these audiences? Danielle Brown:                Yeah, absolutely. I've seen a lot of authors find success with building entire courses or at least course material based around their book concepts. Sometimes that book is just the tip of the iceberg, right? It's one big idea, packaged in as detailed of a format as you possibly can to give the best takeaways you possibly can to a reader. But there's so much. You could probably take each chapter and build an entire webinar or even course around that one section. As an author, it's crucial to be ready to hit the stage like you said, whether it's a small stage, large stage, virtual, whether it's webinars. You could use platforms like Skillshare to just create your own small courses, but you really need to think about how you can further the message of that book. Danielle Brown:                What do people do after they read it? Or how are they even hearing about your book? Maybe they hear about it because they saw you speak about it or because they watched a webinar and now they're going to buy the book to learn even more because all they got was a chapter's worth. They're very interconnected. There's always more to talk about and more to expand on. Carey Sperry:                     Even though we are very connected to our phones and on our computers to various sites and that's heavy in our lives, so to speak, we still want community face to face and being at events where we can shake someone's hand and meet someone. It's exciting to meet an author if you really love what they're saying and believe in their message and hope that they come out with a second book or a movie or something else. That's just awesome. Carey Sperry:                     You and I both know that the number one fear is public speaking. People might be sitting out there going, "No way, not me. I don't need to do that. I don't want to do that because of that fear." What if they feel that way? What would you say, Danielle? And like what are the risks if they don't get out from behind their desks? Danielle Brown:                Well, as an author, I think the biggest risk is just that your book is not going to sell. If you're not willing to engage with your audience in some way, whether that's social media or public speaking. I mean, even social media can feel like a form of public speaking. If think about doing a Facebook live or an Instagram story. I mean, public speaking is practically built into what social media offers a platform right now or a brand right now. If you're afraid of it, I'd say try to take baby steps. Try to tackle what's most comfortable. Would you rather do an interview format or a chat with someone in front of a group? Start there to make it a little bit more comfortable and then when you're ready you can step up to bigger stages or handling the stage all by yourself. Work your way up. Carey Sperry:                     Good point. I agree. A lot of it is taking time to delve into what are you afraid of? What can I do to take baby steps? And one of your top three things is, in the mistake list, is ask for help. Do you know someone that's a great speaker? Where can you go for help? Thank you so much. Carey Sperry:                     We've gotten to our closing time, but I do want to help people know where they can go to find out more about our program. We're calling it the Step Out series. Step out from behind your desk, step out and let people know about your book. If you would like to learn more, go to www.SocialXeno.com/StepOutSeries for more information and to schedule a call with Danielle and I. Carey Sperry:                     Thank you everyone for listening. We'll talk with you next time! Thank you, Danielle. Danielle Brown:                Thank you so much. Carey Sperry:                     Thanks for listening to the All Social Ya'll Podcast. For free resources and materials, head over to AllSocialY'all.com. That's AllSocial Y-A-L-L .com. Also, we'd love to hear from you. What subject areas would you like to hear about in future episodes? You can share that with us by dropping me a comment on our website or in Instagram @AllSocialY'all.  

It's time for another episode of the Advanced Freelancing podcast. Now this episode might be a little shorter than usual. But that's because I'm sharing some news that I didn't have planned out in my content calendar. So, I am a big fan of batching. And I always brainstorm all my ideas for what goes into the podcast, usually at least several weeks or even months in advance. So I had all of my episodes plotted through the end of 2019. But I am making a deviation from that. I think, sometimes being flexible with your own plans is very important so that you can capitalize on things that are very timely. A new two book deal. If you have not heard through my social channels, or through my email list, I recently signed a two book contract with Entrepreneur Press to publish my next two business books. I am so excited about this opportunity. And I also just want to, again, thank all of the readers and listeners in my audience who bought a copy of my first book, “How to Start Your Own Freelance Writing Business”. Now, I'm not just sharing this two book deal. But a couple of days after signing that contract, I was at the igniting souls conference in Columbus, Ohio.  It was an amazing conference. It's the best business community that I have found for really supportive people who are at very similar stages in their business building.  It is run by an incredible guy named Kary Oberbrunner. It's funny because someone actually recommended Kary to me years ago. I thought at the time it was a German woman. And I was like, “Well, what would this German woman know anything about publishing in the United States?” So funny story, I came across Kary a couple years later.  And one of the reasons that I connected to this conference is because one of the books that just sold, which is tentatively titled “The Six Figure Freelancing Roadmap”, did not sell the first time around. Many of you know that that was part of my publishing story. That was the book I wrote the proposal for. It's what I worked on with my agent. It's very much the book that I wanted to publish. So the opportunity came to write how to start your own freelance writing business first. I was very intentional in the way that I wrote, marketed, and promoted “How to Start Your Own Freelance Writing Business”, because I wanted that book to be the door opener for future book deals. So I wanted to be able to show that I could hustle and that there was a market for freelancing. One of the publishers that rejected “The Six Figure Freelancing Roadmap” mentioned that they thought that freelancing was a fad. So I feel like now more people are seeing that that is not true and that freelancing is here to stay. All of the statistics point towards more and more people becoming freelancers. So anyways, I had partnered with Kary as a self publishing company. The difference between self publishing and working with somebody who's sort of a hybrid publisher like Kary’s program, called author Academy, is most people who Self Publish don't ask the important questions about marketing until after the fact. Marketing is, in my opinion, more important than the content of your book. You can have the most amazing book out there.  But if you don't know how to market it, no one will buy it. No one will hear about it. It really makes me sad every time I see someone in a Facebook group say that they published their book three months ago, only sold three copies, and want to know who they can market it now. That is the wrong time to be asking that question. Right now, the tentatively titled “Six Figure Freelancing Roadmap” will come out in about one year, somewhere in October 2020. Six Figure Freelancing Book Coming October 2020 But I'm building my marketing plan now. I'm starting my brainstorming for marketing now. I'm capitalizing and analyzing what I did well the first time and where I can do better the second time to increase my brand awareness between now and then. That involves multiple different facets media like growing my blog, growing my facebook group, increasing awareness of my podcast, etc. So marketing has to be done and thought about before you launch. One of the reasons that I feel that Kary and his team are the real deal in publishing is because they teach you everything you need to know about it. They teach you how to market your book.  And they teach you how to ask for endorsements for your book.  They teach you how to write the back cover and the advertising copy that goes up on Amazon. Honestly, they just teach you all that stuff.  Sure, I could convert a Word document into Kindle friendly file today and upload it to Amazon. But that doesn't mean it will sell if I have not done any work beyond that. If I have not leveraged my network and my platform, I am not going to get anything out of it. So that is one of the reasons that I partnered with Author Academy Elite. I'm so impressed with this program. It is a program that you pay for, but I'm just so blown away by what you get with it. You get 18 months of coaching. They publish your book. The revenues from the book are yours. So that means your royalties are yours. They teach you all about how to do an audio book version and how to do the Ebook version. And they teach you how to have a printed copy and how to promote yourself in your local area to do book signings. It's an incredible, incredible program. I will tell you too, that I have paid for tons and tons of stuff and business coaching over the years. I would say in the top three things that I've invested in, Author Academy Elite has been worth it. There's been a lot of things that have not been worth it. A lot of people that were not a match for me. Someone sent me a $3,000 proposal to do a book marketing plan for my book. That's less than what you pay to publish your book and get the coaching and everything with Kerry's team. But nothing was guaranteed with it. And I had no lifeline to ask for help. That was just doing one piece of the puzzle, not publishing the book. The other thing I loved about Author Academy Elite and why I signed up with it is because you can do it today. You can do books with them and it's like a $300 investment per book. What they do with the general program is they help you with things like your book cover.  They guarantee certain things that you're going to get as part of the program. But you can publish additional books through their publishing house, very affordably, so much better.  I see publishing companies every day. They're pitching me on LinkedIn. Oh, it's $10,000 and we’ll publish your book. Someone the other day offered me a chapter in their book to pay $750. I really wanted a system because I intended to publish the “Six Figure Freelancing Roadmap” with Author Academy Elite. So when this book deal came about that Entrepreneur Press” was interested in buying two books, including the one we'd already pitched the first time around, I contacted Author Academy to talk to them. I told them that I've got two to three other books in the business and nonfiction space I really want to write.  And I asked them if we can swap one of them in because I'd already had the Six Figure Freelancing Roadmap approved. So that's another part of my exciting news. I am going to be publishing a work from home guide to starting your own virtual assistant business. It’s going to be all about how to become a VA, why VA is different from other freelancing, and the types of skills you need to know as a virtual assistant. I will be publishing that hopefully next May or June with Author Academy Elite. It will be self published. So stay tuned for that. And then I'm publishing a six figure freelancing guide. We don't quite have a title yet in 2020 with Entrepreneur Press,  And in 2021, a “how to” guide on website copywriting. So that was a long tangent from my original point, which was that I was really shocked and so honored to receive the Author Academy Elite 2019 Award for Best in Business. I was up against many other authors in business. They announced the Top 10 in August.  And my book made the Top 10! I shared this on my social media. And I did not prepare an acceptance because the other nine books I was up against, were great books. I thought that there's no way that I was going to win against these people. So I'm just going to go and enjoy the Author Academy Awards and soak in the atmosphere. I'm there at the conference anyways, so honored to be a Top 10 finalist, and what a huge blessing it was to win. I was totally shocked when they called my name. I mean, I did not have a speech prepared. And I only listened to the video of what I said a couple of days later.  I don't like to be unprepared. I always like to have notes to have some idea of what I'm going to say. I speak well off the cuff when I know that topic really well. But I've never been honored like that for a book before. So I got to go on stage say thank you and accept the award. The next morning, I got to go up on stage in front of the entire conference of 500 people and speak for 90 seconds about why I wrote this book and who it's for. I totally underestimated how powerful this was going to be for my platform. I sold 26 copies of my book at that conference. Just two people who found me during bathroom breaks in the conference, right? They would seek me out and pro tip here. When I go to conferences, I always try to wear the same color all weekend or for the whole event. So it's usually royal blue or red because they're very noticeable power colors. So I was wearing royal blue as much as I could that weekend so that it was easy for people to find me and it really worked. So my book was not available for sale in the conference bookstore. Lots of people asked if it was there and it was not. And then they came and found me personally. So I'm just super excited to be sharing all of this news with you. Which brings me to, this is the last time I'm going to promote this in 2019. I am building my advanced reader team.  My advanced reader team is going to be a small group. I'm aiming for like 20 to 25 people max.  You're going to be the early readers on my work and provide feedback. So you're going to get first dibs at having your snippets featured in the book. So in the six figure freelancing roadmap, I'm going to have case studies from successful six figure freelancers.  The advanced reader team is going to be the first people that I go to with that opportunity. So it’s a great way to have your story and your business promoted. That's potential exposure for you to be found by other people who might follow you as a freelancer or hire you as a freelancer. So my advanced reader teams going to get first crack at that. Advanced readers will also receive one free, signed copy that will come to you three to four weeks in advance of the actual drop date of the book on Amazon, Barnes and Noble and other platforms. That is free to you. I will mail that personally to you to thank you for being a part of the launch team. The advanced reader team will you know, As an advanced reader, I ask that you participate in whatever way you can to provide feedback and ideas and to share the books on social as the launch date and sale dates are coming closer. Leaving reviews on the book is a huge help on Amazon, Goodreads, and other platforms. That's very important. So if you want to be a part of that advanced reader team there is a Google Form application. If you were already on my launch team for the first book, you're already in the Facebook group. So you would actually have to opt out of the Facebook group to not be part of my advanced reader team.  But I really would like you to consider staying on if you got something out of it. I'm also going to be sharing with my advanced reader team, insight behind writing and marketing the book. You are literally going to get a bird's eye view of what it takes to write, edit, and publish a book.  You will learn how you build a marketing plan and how long it takes to build these things in advance. So that's a really cool way for you to learn more about it if you have been thinking about writing a book or you just want to know what it looks like in  2020 and beyond to write a book like that and for it go out live for the masses. So I really want to encourage you to consider signing up. Just fill out the form in the link below. I will be contacting my launch team coming up. It is just a really cool opportunity. I am so thankful for all of you who were on my previous launch team.   You were instrumental in helping me to be able to get additional book deals. I’m sorry for the diversion from your normal freelance strategy tidbits and things that I drop here. But this is really going to be an increasing part of my business.  I’m going to be publishing, representing the freelance community, and building a bigger community of freelancers. Promoting the freelance revolution as what it is. I wish I had more resources and tools when I got started. And I am now building those resources. I'm just so happy to get that opportunity to represent all of you. So I look forward to seeing you, hopefully on my launch team. And sharing the podcast with others also helps. If you leave a review on iTunes it helps more freelancers find this great information. So thanks for tuning in for another episode. I know it's been a quick one. As always, you can send your questions to the podcast info@betterbizacademy.com. I will receive those emails. I'm also shifting to a new email for the podcast, which is thefreelancerevolution@gmail.com.  So if you have questions, ideas for future topics, something I mentioned on the show doesn't make sense, or you need more information, please shoot me an email. Thanks again for being part of my tribe and helping support the freelance revolution. For more freelance advice, get a copy of my book Start Your Own Freelance Writing Business—available now! Buy it from Amazon, Barnes & Noble, Apple Books, and more. Links: Author Academy Elite Advanced Reader Sign Application

Freelancing has become a very lucrative profession. In this profession, people with lots of skills and talents are using what they are gifted with to make a very good living. They work for themselves which affords them the time and money freedom that we as business owners always seek.My guest, Laura Pennington, is able to tell you what it's like as a freelancer and how to go about establishing yourself as a freelancer.Laura Pennington Briggs is a former teacher turned writer, entrepreneur, and speaker. She is a two-time TEDx speaker.Since 2013, she’s worked full-time for herself helping clients with content and project management by leveraging time management and digital teams. She now teaches others how to build fulfilling lifestyle businesses from home as a coach.Laura is the author of “Launch Your Own Freelance Writing Business” with Entrepreneur Press.

Debbie Allen is an internationally-known expert and professional speaker who has presented before thousands of people in 28 countries. In her latest book that we are going to talk about today … Success Is Easy: Shameless No-Nonsense Strategies to Win in Business published by Entrepreneur Press and featured in Entrepreneur Magazine. She supports her clients by helping them position their business for more success with ease. Deborah Deras invites you to her 5 steps to be a paid speaker Webinar: www.DeborahDeras.com/speaknow.  

Join the conversation as Laura and I talk about the business that is best for you - and the upside/downside of freelancing.Laura Briggs spent most of her life preparing to be an educator and then burned out after working as a middle school teacher in Baltimore City. After started a freelance writing career on the side, she quickly replaced and surpassed her day job earnings and hit the sixfigure mark in just 18 months. Since 2013, she’s worked full-time for herself helping clients with content and project management by leveraging time management and digital teams. She now teaches others how to build fulfilling lifestyle businesses from home as a coach. Laura is the author of “Launch Your Own Freelance Writing Business” with Entrepreneur Press.You can find Laura here:www.betterbizacademy.comwww.freelancewriting101.comwww.mhnrnetwork.com

This episode's guest is author, speaker, career coach, and IT Product Manager, Kanika Tolver. If you're interested in quitting your job, changing careers, working from home, or becoming a digital nomad, this episode is for you! In this video, we talk about: • Why people are so unhappy and stressed in their 9-5 jobs and what they can do about it • Why you DON'T need any technical skills to work remotely online • How to re-invent yourself and your career when changing from a traditional job to a remote job • What to do if you have NO IDEA what you want to do as a remote career • Where to find the best work-from-home and remote jobs in 2019 • The main skills remote employers are looking for in remote job candidates • Underrated places and strategies to find remote jobs and which remote job sites are a waste of time • What to put on your resume and LinkedIn profile to stand out to remote recruiters and remote employers • Which tech tools and apps you need to work remotely • How to leverage your existing skillset and experience to find the best remote jobs for your interests, talents, and passions • Why you don’t have to wait for permission to transition to a remote job • How Kanika quit her job and why she will ONLY apply for remote jobs from now on • What the book, Career Rehab is about (Available for pre-sale this summer through Entrepreneur Press and on Amazon) How to connect with Kanika: • LinkedIn:https://www.linkedin.com/in/kanikatolver/ • Instagram: https://www.instagram.com/kanikatolver/ • Twitter: https://twitter.com/kanikatolver • Facebook: https://www.facebook.com/KanikaRTolver/ • Website: https://kanikatolver.com/ About Kristin:  Kristin Wilson is an online entrepreneur, writer, speaker, and content creator who has lived and worked in 60+ countries. She coaches people who want to work online and travel through her courses, workshops, and two YouTube channels. She also consults companies in adopting remote work policies. Kristin is a Top Writer on Quora and Medium who has been featured in Bloomberg Businessweek, ESPN, The New York Times, Huffpost, HGTV’s House Hunters International, and more. ........................................................................................................ Support the Podcast: NEW: Become a Patron and access exclusive content Shop for your travel and remote work accessories in my Amazon Store Connect With Me on Socials:  Follow on Instagram Subscribe to Badass Digital Nomads Podcast Check Out DIGITAL NOMAD TV on YouTube Subscribe to Traveling with Kristin on YouTube  Join the Badass Digital Nomads Facebook Group

I’m stepping out of the box of talking about advanced freelancing for this particular episode because I have had a number of people reach out to me about the process of marketing a book.  I recently wrapped up the launch of my first book “How to Start Your Own Freelancing Business” published by Entrepreneur Press in July 2019. If you have been following me, you already know this is the book I wish I had when I started out as a freelance writer.  And that is what I kept in mind when I was writing this book.  I don’t really talk about the craft of writing, but I do talk about how to set yourself up for success working with clients, what you need to know about marketing, what typical days look like, etc. This book was published very quickly when you think about the traditional timeline of publishing. So that gave me a very condensed timeline to come up with a plan for launching and marketing this book.  In this episode, I’m going to dive into the “behind the scenes” of my book launch and what it really takes to market a book. Regardless of if you are traditionally published, self-published, or thinking about writing a book, marketing is key.  Having a solid book launch and a marketing plan in place is very important no matter which direction you go with publishing.  This is something you should be thinking about ideally before you even start to write a book.  Why? Because it matters!  The marketing of the book actually takes up a substantial amount of time after the content is written.  But it can take a long time to put that plan in place. Why do publishers care about book launch marketing? It’s because it directly affects sales.  The more you can drive up the hype and excitement about this coming attraction, the more likely people are going to be to preorder your book and/or order it after it launches.  Makes sense, right?  I’ve interacted with lots of authors who have self-published a book who have said, “Hey, I just started thinking about marketing.  My book came out 3 months ago.”  Now, this is not to say you can’t still market a book after it’s been published.  However, the ideal time is before it comes out. My book came out in July 2019, but I really started thinking about marketing in December.  When you write a nonfiction book, your book is sales based on the proposal.  So your marketing plan is part of that proposal.  Essentially you are trying to communicate to publishers: ●       Here is what I intend to do to market the book. ●       Things you have already done to establish a platform and a brand. Let’s Talk About Platform In the world of nonfiction books, the platform is an important word you’re going to hear over and over again.  Essentially, it’s how you are connected to all the different people in your world that are going to buy this book.  So this could be your social media numbers, your email list subscribers, the number of people you have in your online courses, etc.  All of this makes up your platform. This is a way for publishers to evaluate if you already have an audience ready and willing to buy your book.  So the platform is one of the most important things that publishers look at when they are deciding if they want to work with you on a nonfiction book.  It’s still important in the fiction world, but less important.  You see a lot of nonfiction authors who are professional speakers, CEOS, or online business gurus who have already built a business and have recognition for that business.  Nonfiction publishers see these types of people as less of a risk because they have already built up recognition and an audience who will be willing to buy their books. Publishers care about book launch marketing.  There is a myth that if you get a publisher or self publish a book all you have to do is put it out there and people will buy it.  Which isn’t the case at all.  You have to do just as much work, if not more, on the marketing end of things for a book to actually sell.  There are A LOT of books out there.  If you want your book to actually sell you have to put in time and effort on the marketing!  Any savvy author out there is going to put in that time on marketing their book.  I had a solid 6-month plan for marketing. It started with the development of the book launch/marketing plan I had in my proposal. But of course, it went much beyond that as well.  I started tweaking and using it in a lot of different ways after the book was written because I knew more about what I could say the book was truly about.  So you need a plan about 6 months out.  You will be tired at the end of it, but it’s worth it.  You should have a lot to do if you’ve done your work. One of the things that really helped me was having a launch team,  I had an author’s assistant who helped me plan out the launch.  I also did a call with a book launch strategist who walked me through the different components of my marketing plan.  We went over what I had already typed up and how my TedX Talks were going to work in conjunction with my launch.  She even reviewed some of my creative ideas.  I did a lot leading up to my book launch. I did 2 TedX Talks in the month leading up to my book launch.  I created a book trailer.  I have appeared or will appear on 35 podcasts that I pitched.  I did some guest blogging, I did some traditional media responses using HARO.  I also reached out to all of my contacts in different industries to let them know the book was coming out. I found collaborations in diff organizations that had a similar audience to mine.  I offered a giveaway to their audience.  I worked with an influencer who advertised my book to her audience as well.  And of course, I leveraged my launch team. My launch team was a core set of volunteers who committed to buy the book when it came out.  They agreed to submit a review.  They shared things on social media.  This was helpful for me because you kind of get tired of talking about your own book.  Also, you can say all you want about your own book, but it won’t matter as much as what someone else has to say about your book.  When you can rely on a launch team like this it’s huge because social proof speaks volumes. I recommend having a plan that is 6 months out because you have so many different components that you need to consider.  You have to consider things like traditional media responses, working with a publicist, etc.  Working with a publicist is risky and expensive for several different reasons.  Because of this I actually DIYed most of my book launch. So for my launch plan, I built out a calendar of exactly when I wanted certain things to drop.  This included: ●       Book trailer to drop exactly 30 days before the book launch. ●       Have my launch team primed and ready to go exactly 30 days before the book launch. ●       Make sure we have a lot of sales on the day the book became available. So I did a lot of sharing in my personal network. I built a launch team. I wrote about the book on LinkedIn. I reached out to a lot of different people on what they could do to help me with this launch.  I did giveaways.  I went Live on other people’s Facebook pages.... I also had the book pre-order link in my email signature for about 5 months leading up to it.  It just had a picture of the book and it said buy my first book. Behind the scenes of the book launch is tiring.  It was harder to do the marketing than it was to write the book.  I’ve been writing for years.  But all of the different moving pieces of the marketing really paid off because the book was ranking very well on Amazon the first week it was up.  It was really great to see this after all of that hard work.  I do recommend you give yourself NO LESS than 3 months and that’s only if you have your marketing plan laid out and you are just picking the components of it.  We also had a preorder giveaway.  So I had a landing page on my website where people who preordered could send a copy of their receipt and they would get a special set of bonuses.  I also scheduled conferences the summer the book was coming out so that I could talk about it and sell some copies lives and sign them and build buzz.  I also gave anyone who bought it live access to the special set of bonuses. Another important thing to do is ask for reviews. It’s very important to get reviews on Amazon.  Why?  Because it helps other people decide if they want to purchase the book.  I kind of assumed that people would just go back and leave a review after they read the book.  But that’s not necessarily the case.  I learned that you really need a more personal approach and reach out to people who have purchased it.  You need to personally ask them to leave a review. Reviews are really key for Amazon to see that people are not only buying the book but they are actually reading it and liking it. So this is something I am still actively working on a little over a month after the book has come out.  I’m still personally reaching out to people who have purchased the book.  I am finding creative ways to keep the buzz about the book going.  The first 90 days are important in Amazon’s algorithm.  Why?  Because you want to get your book in the suggestion section of Amazon.  You know the one I’m talking about.  The one that says “Customers who bought this also bought…”.  I want my book to be associated with other books on writing or books in a similar genre.  I want this to happen so that people who don’t necessarily don’t know me personally have a chance to see my book and possibly buy it. So if you are thinking about publishing a book either the traditional route or self-publishing, you cannot afford to neglect marketing. This has a lot of similarities with much of the teaching that I do around running your freelance business too.  To be successful in freelancing or in marketing a book you have to have your finger on the pulse of marketing.  You have to be doing something every day or every week that is moving your marketing efforts forward.  You lose a lot if you don’t already have a marketing plan in place before you launch.  It’s really a lot harder to try to do this after the launch to generate the buzz you need to sell your book. So if you are self publishing think about how much lead time you need to have to create this marketing plan and be able to implement it around the time the book comes out.  That date is very important.  You want to be able to show Amazon and other retailers where the book is listed.  You want to show them The buzz and hype around it and the excitement that coincides with that date.  So it’s a lot harder if you are looking back 3-6 months later and try to start marketing your book because you have already lost some traction by not already having a marketing plan in place.  Reverse Engineering The Marketing Plan From the moment I signed the contract for my book “How to Start Your Own Freelance Business”, I knew the publishing date was going to be July.  So I reverse engineered all of my marketing plans and ideas thinking back about when I wanted certain things to drop.  I thought about how I could use various components of my marketing to get maximum leverage out of them.  Like in the month before the book came out I wanted to drop the book trailer because it would generate more excitement than if it was launched 4 months before the book came out.  I also didn’t want my launch team to sign up too early because then they would sign up and forget about it.  It would be really hard to keep people engaged and do their posting on their social media and leave reviews.  Yes, there is a lot of buzz leading up to the book release date, but you have to continue marketing your book for the days and months after the release.  This shows consistency.  It shows that there is still interest in your book after the initial release. You also have to make sure you don’t frontload your marketing plan too much.  How are you going to keep the excitement going a month or two months after the book has been published?  What other components of your marketing plan can be activated at this point after it has been published? So as you can see there is a lot of work that went into planning a book launch.  It was very tiring.  Towards the end, I was happy that I had planned ahead because I was also balancing my freelance business and watching the launch go live.  I was nervously tracking everything.  I was very thankful in the summer when the book dropped that I had done a lot of the leg work in advance.  Why? Because I don’t know that a lot of the marketing that I did would have come to fruition if I hadn’t planned it months in advance. It was kind of surreal when the book came out because I had spent so much time thinking about the marketing and doing outreach and putting this plan together that it was like “WOW, THE BOOK IS ACTUALLY HERE!”  It has been this thing that I have been talking about, thinking about, and strategizing for so so long and now it’s here.  Now to keep the buzz going.  Having the energy and strategy to do that was largely due to the fact I had done so much planning in advance. So I strongly recommend if you are thinking about publishing a book to think about your marketing now. It contributes to your platform and the likelihood you will be able to work with a traditional publisher.  Even if you are self-publishing platform is just as important because you are doing all of the marketing legwork to get that book off the ground.  You will thank yourself later when you have done the work in advance. To get a copy of my book Start Your Own Freelance Writing Business—available now! Buy it from Amazon, Barnes & Noble, Apple Books, and more.  Of course, I would be honored if you would also leave a review of my book! 

Laura Pennington Briggs is a former inner-city teacher turned freelance writer, entrepreneur, TEDx speaker, and author of "How to Start Your Own Freelance Writing Business" with Entrepreneur Press.   Since 2013, she's worked full-time as a freelance writer online. Today, she manages her freelance writing business in the mornings and coaches other freelancers in the afternoon. A digital nomad with a passion for freedom-based careers, Laura uses her skillset to help freelancers build a tailored plan for their success. In this episode, Laura talks about how she helps freelancers and service-based be unstuck, move forward and scale without burnout or headaches.   "If you're someone who makes a hundred or five hundred or a thousand dollars an hour, don't get stuck doing $20 and $30 an hour task. find one thing you're doing in your business that can be easily outsourced to somebody else for a much lower cost freeing up your time to work on more of those high-value tasks." –Laura Pennington Briggs   Why you have to check out today’s podcast: Learn the importance of delegation to business success Determine why business owners struggle to outsource Discover how to turn your freelance side hustle into a full-fledged career you love, pays the bills and helps clients     Learn More about the 3X Value Growth Model Go to www.3xvaluegrowth.com/model     Episode Takeaways: How Laura make business owners outsource and get them to break the time-suck non-income generating habits? I think it's to recognize that you can stay where you're at right now but it's not going to help you go to the next level. And one question I challenge you to ask is, 'As you're doing these tasks say, Would a CEO be doing this? Would you find a CEO of a company doing this particular administrative task?' And if the answer is "No", it might be time for you to change up how you approach it and what you decide to do instead. " - Laura Pennington Briggs   Resources|Links Better Biz Academy Channel on YouTube   Connect with Laura Pennington Briggs Freelance Freedom Youtube Channel http://www.betterbizacademy.com Book: Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch info@betterbizacademy.com +(1) 240-686-5547   Enjoyed the Podcast? Please subscribe on iTunes for updates  

Build a website in just 5 days (even if you're not techie) at www.free5daywebsitechallenge.com Already have a website? Take the Free "Jumpstart Your Website Traffic" marketing mini-course at www.jumpstartyourwebsitetraffic.com Leave a Review! My guest today is Laura Pennington Briggs of the Better Biz Academy, a former teacher turned freelance writer, entrepreneur, coach, and public speaker. She is a two-time TEDx speaker and the author of “How to Start Your Own Freelance Writing Business”, published by Entrepreneur Press. Today we’re talking about: How Laura started a side hustle as a freelance writer. Exactly how she shifted her business model from one time projects to repeat retainer clients. How she grew her side hustle while working full time. How she built a 6-figure business - without having a website! Why Laura pivoted to coaching freelancers, and exactly how she did it. How Laura went from knowing absolutely nothing about writing a book to getting published with Entrepreneur Press (and her advice for you if you want to do something totally new that you’ve never done before). Laura’s advice for someone who is struggling to get traction in their side hustle The one belief Laura had to change about herself to get where she is today. My favorite quotes from Laura: “Whatever your dream is, start putting yourself in the world of those people.” “As business owners, we hold the power to change anything.” “It’s equally valuable to know, “I don’t want to do this kind of project” as it is to say “this is my dream project”. Resources Mentioned in this episode: Better Biz Academy Advanced Freelancing Podcast Start Your Own Freelance Writing Business - The Complete Guide to Starting and Scaling from Scratch* Book TedX Talk - The Future is Freelancing Mastering Your Freelance Life with Laura - Facebook Group More About Laura: Laura is a freelance writer and entrepreneur who threw out her entire business model at the end of 2015 because she was was sick of working on unfulfilling contracts and outsourcing my work to subcontractors - a process that seemed to add far more work and frustration. Instead of continuing down Burnout Boulevard, she fired half her clients and kicked off the new year with some commitments: one of which was to only work with clients and subcontractors who allowed her to grow my business the way she wanted to. You can learn about Laura here. Connect with Laura: Twitter - @sixfigurewriter Facebook - The Freelance Coach Pinterest - Six Figure Writing Secrets Instagram @authorlaurabriggs  

Laura Briggs is a former inner-city teacher turned writer, entrepreneur, and TEDx speaker. She now coaches other freelancers on how to scale their business and is the author of How to Start Your Own Freelance Writing Business with Entrepreneur Press. Links to use: betterbizacademy.com linkedin.com/in/laurapenningtonwrites facebook.com/groups/483154598732958/The link to buy Laura's book, Start Your Own Freelance Writing Business: The Complete Guide to Starting and Scaling from Scratch (Startup) amzn.to/2XWQjJoClick to view: show page on Awesound

Hello again!  Welcome to this episode of the Advanced Freelancing Podcast.  Today I’m deviating a little bit from my “traditional” podcast episodes to discuss some information about my book!  If you haven’t heard, my first book published with Entrepreneur Press officially came out on July 16th, 2019. I want to share some “behind the scenes” info with you!  I want to tell you why I chose to write this book.  I also want to share why I think writing this book will not only benefit my coaching and consulting business, but also my freelance writing business as well. “I believe that everybody has at least one book inside of them.” -Laura Briggs Now, there are a lot of reasons why we put off writing these said books. But I want to encourage you, especially if you think that writing a book would be great for your personal development or your business! Writing a book for freelance writers is kind of a no brainer.  It was an excellent vehicle for me to be able to show off my writing abilities.  It doesn’t matter if you choose to self publish or publish through a company.  Being able to produce an actual book shows people that you have the stamina it takes to outline, create, edit, and publish a book.  This is a great thing for your credibility as a freelance writer. For me as a freelance writer, having a book about freelance writing will directly help my freelance business.  When I’m pitching to a client, there is a certain amount of credibility and validity from having a book published.  I have wanted to write a book for a long time.  A little back story… Originally when I was toying with the idea of writing a book I had the idea of starting with fiction first.  So I went to a writing conference. I had kind of a bad experience with a fiction agent.  One of the most important things I learned at the conference was that I would feel much more confident if I went the route of non-fiction first. Fiction books sell on the basis of completed projects.  So for new writers, this means you have to have a manuscript that has already gone through at least one round of general editing done before you can even pitch it to an agent or decide to self publish.  Non- fiction books sell on spec.  This means they sell on proposal.  My proposal was about 55 pages and I made sure to get it right!  Your proposal is essentially your pitch to agents and publishers about what it is you think you want to do. Non- fiction books have their own unique set of challenges.  Not only do they sell on proposal, but they also sell on platform.  This means that in order for a publisher to pick up your traditional non fiction book for regular publishing you have to be able to show that you already have an established audience who are ready and willing to buy that book.  This can be done in many different ways with social media and mailing lists. However, the reality is that not a lot of people have developed that kind of audience especially when they are writing their first book.  It’s the number one thing we heard from publishers when I was submitting my book was that I didn’t have a big enough platform.  This is why when you see books they are typically from someone who is some kind of advanced executive.  It’s people that have a massive following. About my book... I spent about 4 months creating my proposal!  I knew I wanted to write about freelancing.  Funnily enough, the book we sold is NOT the book we pitched.  So I am self publishing the book that we originally pitched.  I didn’t really need the full 4 months for the proposal, but I was questioning a lot of things.  I was slower because this was a foriegn concept to me. I finished my proposal in January 2018.  So now it was time for me to shift focus to evaluating agents.  There are a lot of places to find potential literary agents.  Different ways to find an agent include: ●       Attend a conference and pitch it live.  You want to make sure you only pitch to agents who take the type of book you are creating.  Example- an agent who only takes children's books certainly would not be a fit for someone pitching a nonfiction book.  I personally was looking for a versatile agent who sold not only business books, but had a crossover into other genres.  ●       Using a paid tool. I found 33 potential agents by using a paid tool called Publisher’s Marketplace.  I paid $25 a month and you can see different deals and books that agent has represented. ●       Writers Market.  This is a huge volume that has everything from magazines that you can pitch to writing competitions.  Every year they do a volume of agents and break it down by what that agent accepts as far as types of work.  You want to double check what you find here with Publisher’s Marketplace. So now once that you have your list of agents… You start to submit to agents.  You start to have conversations with agents about your book.  Once you find an agent you like, you will sign an agreement with that agent to start shopping your book to publishers.  Agents take a standard 15% cut of what you do.  Sometimes the contract would be for that one project.  There are also instances where the contract will be for a specific amount of time in which that agent would be entitled to 15% of whatever you sell during that time period.  SO MAKE SURE YOU ALWAYS READ YOUR CONTRACTS VERY CAREFULLY WITH BOTH AN AGENT AND A PUBLISHER! GET AN ATTORNEY FOR THIS! It can be a long process to publish a book traditionally.  A traditional timeline for publishing a book is about 2 years. That’s from the time the idea is accepted to the time there is a physical book in hand.  Self publishing is a lot quicker.  It can even be as quick as a few months for self publishing.  I knew I was getting an offer in the summer of 2018.  Which was quick because I only signed with an agent in May.  We pitched to a lot of big publishers.  We got a lot of feedback that my platform was too small.  Publishers tend to sometimes be behind the trends.  So if you are pitching something that is cutting edge, you need to know this can sometimes be a hard sell depending on who you are pitching to.  I want to note that for me and this book I was pitching, I don’t think the publishing houses knew the power of and how many freelancers there are.  Not just in the US but also around the world.  We got an offer and it was time to get to work... We finally got a response from a publishing house that was interested in my book.  But then we got a response from Entrepreneur.  They said that they were not interested in taking on the project of the bigger book at that point in time, but had an opening to refresh an old book about an introduction to freelance writing. After many conversations with several people, I decided that this was a good opportunity for me.  Even though my business is shifting to help more intermediate/advanced freelancers, being able to offer something at the introductory level was a great opportunity.  My contract was signed in mid August and my first draft was due on December 1st.  So I had to write roughly 65,000 words in a very quick amount of time in the publishing world.  I knew I could do it. So I stuck with the schedule and met the deadline.  It went through one round of edits that I had to complete around Christmas time.  Then the first two weeks of January I had to complete copy edits.  These were things like punctuation, grammar, etc.  There were more than 5000 changes that I had to manually accept and edit or decline and explain why I declined.  I really loved with Entrepreneur Press because even though they had certain styles and things they wanted me to cover, they were really leaning on my expertise.  It was the perfect blend of structure and creativity for me. The book went into production very quickly after a few more edits.  It was on pre-sale from March to when it went live on July 16th!  So the process of writing a book is amazing!  I had really psyched myself out thinking it was going to be really difficult.  There are a few things that made it a great process including: ●       A great agent who was advocating for me. ●       I worked with a great publishing house that was very easy to work with. ●       There were very clear expectations about the marketing that was going to be done. Remember when I said the book being sold isn’t the book I proposed? The original outline that I proposed to the publisher changed dramatically as I was writing this book. I wrote it chapter by chapter, but as I was writing there were things I thought needed to be changed.  So I had the idea of 12 chapters at roughly 5,000 words each.  So I used a spreadsheet to track my words, places that need more work, and chapters that I felt were done. I wrote a lot of this book on planes because my husband was traveling all over the country for job interviews.  I wrote in coffee shops and libraries.  This really motivated me and helped me stay focused and on track. Here is my final piece of advice to you for this episode.  If you are thinking about writing a book, even if you hear this and think traditional publishing isn’t for me, that’s okay.  I still encourage you to set a deadline, keep it, and write your book.  Why?  Because this is a good process that pushes you to the next level! So you may be wondering why I wrote this particular book?  Well, when I first started out as a freelancer, this is the book that I wish I had! When I started in 2012, most sources out there was so outdated!  So the framework for this book is online freelance writing!  I focused on this because it’s my area of expertise.  I wrote about what I knew about!  I wanted a newbie to be able to pick up this book and decide if freelance writing was right for them by looking a real day of my life as a freelance writer. If you are interested in purchasing this book it’s available at all major retailers.  It’s not overly “thick” book so it’s easy to flip through.  I’d love to hear your questions and comments about my book.  Please send those to info@betterbizacademy.com. Related topics: freelance writing, traditional publishing, writing a book, finding a literary agent[1] 

Lara talks with Laura Briggs about the challenges and benefits of having a spouse in both medicine and the military.  Laura Briggs spent most of her life preparing to be an educator and then burned out after working as a middle school teacher in Baltimore City. After started a freelance writing career on the side, she quickly replaced and surpassed her day job earnings and hit the six- figure mark in just 18 months. Since 2013, she’s worked full-time for herself helping clients with content and project management by leveraging time management and digital teams. She now teaches others how to build fulfilling lifestyle businesses from home as a coach. Laura is the author of “Launch Your Own Freelance Writing Business” with Entrepreneur Press. CONNECT WITH LAURA: WWW.SIXFIGUREWRITINGSECRETS.COM & WWW.BETTERBIZACADEMY.COM INFO@BETTERBIZACADEMY.COM (+1) 240-686-5547 SKYPE LAURA.A.PENNINGTON FACEBOOK @LAURAPENNINGTONINTERNATIONAL TWITTER & IG @SIXFIGUREWRITER

Part 2 of 2 For today’s special Report from the Field, I literally met our guest “in the field,” at the Platinum Mastermind Group a few weeks ago. His name is Ted Prodromou, and he’s known as America’s leading LinkedIn coach. That would be good enough if Ted knew how you could get a job on LinkedIn better than anyone else, but I was extremely impressed that he knew a lot more than that. He knows how copywriters and entrepreneurs can use LinkedIn to make large amounts of money, as he does for himself every month. Ted’s the author of Ultimate Guide to LinkedIn for Business, and the third edition will be released by Entrepreneur Press next March. I’m so delighted that he’s agreed to come onto the Copywriters Podcast and share some of his secrets. Welcome, Ted! Before we get into the questions, let me share my one and only secret for this podcast: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. Ted, after listening to you, I got the impression that you really see LinkedIn differently than most people see it. Could you share the highlights of what opportunities you see for freelance copywriters, and for owners of small to medium businesses? 2. What are some simple actions a copywriter can take on LinkedIn, to get more copywriting clients? 3. Let’s say a business sells online courses or other kinds of info-products. What are some basic things a business can do to bring in more sales? 4. What are mistakes you see people making on LinkedIn – both really dumb ones, and mistakes that seem like they’re reasonable things to do, but actually aren’t such good ideas after all? 5. Please give us some tips on writing a LinkedIn profile. What are the most common mistakes, and what are your most popular strategies? 6. What writing tips would you suggest for articles and other content on LinkedIn? 7. You have this great set of insider secrets you call the LinkedIn Cheat Sheet. Could you tell us about it, and how our listeners can go get a copy themselves?Download.

Part 2 of 2 For today’s special Report from the Field, I literally met our guest “in the field,” at the Platinum Mastermind Group a few weeks ago. His name is Ted Prodromou, and he’s known as America’s leading LinkedIn coach. That would be good enough if Ted knew how you could get a job on LinkedIn better than anyone else, but I was extremely impressed that he knew a lot more than that. He knows how copywriters and entrepreneurs can use LinkedIn to make large amounts of money, as he does for himself every month. Ted’s the author of Ultimate Guide to LinkedIn for Business, and the third edition will be released by Entrepreneur Press next March. I’m so delighted that he’s agreed to come onto the Copywriters Podcast and share some of his secrets. Welcome, Ted! Before we get into the questions, let me share my one and only secret for this podcast: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. Ted, after listening to you, I got the impression that you really see LinkedIn differently than most people see it. Could you share the highlights of what opportunities you see for freelance copywriters, and for owners of small to medium businesses? 2. What are some simple actions a copywriter can take on LinkedIn, to get more copywriting clients? 3. Let’s say a business sells online courses or other kinds of info-products. What are some basic things a business can do to bring in more sales? 4. What are mistakes you see people making on LinkedIn – both really dumb ones, and mistakes that seem like they’re reasonable things to do, but actually aren’t such good ideas after all? 5. Please give us some tips on writing a LinkedIn profile. What are the most common mistakes, and what are your most popular strategies? 6. What writing tips would you suggest for articles and other content on LinkedIn? 7. You have this great set of insider secrets you call the LinkedIn Cheat Sheet. Could you tell us about it, and how our listeners can go get a copy themselves?Download.

Part 1 of 2 For today’s special Report from the Field, I literally met our guest “in the field,” at the Platinum Mastermind Group a few weeks ago. His name is Ted Prodromou, and he’s known as America’s leading LinkedIn coach. That would be good enough if Ted knew how you could get a job on LinkedIn better than anyone else, but I was extremely impressed that he knew a lot more than that. He knows how copywriters and entrepreneurs can use LinkedIn to make large amounts of money, as he does for himself every month. Ted’s the author of Ultimate Guide to LinkedIn for Business, and the third edition will be released by Entrepreneur Press next March. I’m so delighted that he’s agreed to come onto the Copywriters Podcast and share some of his secrets. Welcome, Ted! Before we get into the questions, let me share my one and only secret for this podcast: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. Ted, after listening to you, I got the impression that you really see LinkedIn differently than most people see it. Could you share the highlights of what opportunities you see for freelance copywriters, and for owners of small to medium businesses? 2. What are some simple actions a copywriter can take on LinkedIn, to get more copywriting clients? 3. Let’s say a business sells online courses or other kinds of info-products. What are some basic things a business can do to bring in more sales? 4. What are mistakes you see people making on LinkedIn – both really dumb ones, and mistakes that seem like they’re reasonable things to do, but actually aren’t such good ideas after all? 5. Please give us some tips on writing a LinkedIn profile. What are the most common mistakes, and what are your most popular strategies? 6. What writing tips would you suggest for articles and other content on LinkedIn? 7. You have this great set of insider secrets you call the LinkedIn Cheat Sheet. Could you tell us about it, and how our listeners can go get a copy themselves? Ted's WebsiteDownload.

Part 1 of 2 For today’s special Report from the Field, I literally met our guest “in the field,” at the Platinum Mastermind Group a few weeks ago. His name is Ted Prodromou, and he’s known as America’s leading LinkedIn coach. That would be good enough if Ted knew how you could get a job on LinkedIn better than anyone else, but I was extremely impressed that he knew a lot more than that. He knows how copywriters and entrepreneurs can use LinkedIn to make large amounts of money, as he does for himself every month. Ted’s the author of Ultimate Guide to LinkedIn for Business, and the third edition will be released by Entrepreneur Press next March. I’m so delighted that he’s agreed to come onto the Copywriters Podcast and share some of his secrets. Welcome, Ted! Before we get into the questions, let me share my one and only secret for this podcast: Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time. 1. Ted, after listening to you, I got the impression that you really see LinkedIn differently than most people see it. Could you share the highlights of what opportunities you see for freelance copywriters, and for owners of small to medium businesses? 2. What are some simple actions a copywriter can take on LinkedIn, to get more copywriting clients? 3. Let’s say a business sells online courses or other kinds of info-products. What are some basic things a business can do to bring in more sales? 4. What are mistakes you see people making on LinkedIn – both really dumb ones, and mistakes that seem like they’re reasonable things to do, but actually aren’t such good ideas after all? 5. Please give us some tips on writing a LinkedIn profile. What are the most common mistakes, and what are your most popular strategies? 6. What writing tips would you suggest for articles and other content on LinkedIn? 7. You have this great set of insider secrets you call the LinkedIn Cheat Sheet. Could you tell us about it, and how our listeners can go get a copy themselves? Ted's WebsiteDownload.

Suzanne Paling, a recognized leader in sales management, has over 25 years of experience in sales management consulting and coaching. She has helped more than 55 companies improve their sales performance and processes. Clients include product and service firms in the manufacturing, software, publishing, distribution, medical, and construction industries. Docurated selected Suzanne's blog as one of their “Top 50 Sales Management Blogs.” She writes for Entrepreneur.com and American Business Magazine, publishes a monthly newsletter and was profiled in The New York Times Small Business column. Suzanne is the author of two award-winning books The Accidental Sales Manager, (Entrepreneur Press) and The Sales Leader's Problem Solver (Career Press). www.salesmanagementservices.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's guest is an award-winning business owner, author, and recovering academic. She taught business communication at a university for over a decade, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space. In 2011, she ventured into entrepreneur land and hasn't looked back. She's a VIP Contributor at Entrepreneur, a Livestream Host, and a partner on Entrepreneur's video network. Now, she runs The Dynamic Communicator®, which creates and executes video and content communication strategies that help organizations increase sales, enhance the product experience, and retain customers. Her latest book, “Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business,” was released through Entrepreneur Press this past spring. Please join me in welcoming  Jill Schiefelbein In this episode we explore: her thoughts on leadership: “Leadership is being consistent with all your behaviors and all of your actions in all situations.” her motivation for being a leader, starting around age 9, and continuing through her life. the new side-endeavor where her goal is to “rid the world of crappy videos one video tip at a time.” her biggest struggles surrounding the “riches are in the niches” mindset and how she works to overcome them. what she does in her spare time to turn off her busy mind, and how crafting gives her a sense of completeness that offsets the entrepreneur struggle of sometimes not seeing results right away. her methods for maintaining relationships, including connecting with people when she travels, and writing a few hand-designed cards each week. Listen, subscribe and read show notes at www.OntheSchmooze.com - episode 78

Wendy Keller helps people identify, develop and profit from their best content ideas. Her work has turned more than 1,500 people into published authors, including 17 New York Times best sellers; Wendy has trained and consulted about 8,500 emerging professional speakers, some of whom increased their speaking fees by 2,000%! In this episode, we discuss: Why expertise-based businesses need to build a platform What you need to do to be attractive to publishers How you can build a platform and grow your fan base even if you are running a single-person business The power of positive thinking when your life seems hopeless Wendy guides, consults, advises, agents and promotes smart people with good ideas. Her specialty is content that will improve the lives of others, specifically business, self-help and science. Wendy herself is the author of 31 traditionally published books including her newest release, “The Ultimate Guide to Platform Building” by Entrepreneur Press. In that book, she shows authors, speakers, consultants and small business people how to attract more attention and therefore more revenue. Learn more about Wendy at Facebook (https://www.facebook.com/KellerMediaInc) . (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares

  Jill Schiefelbein is The Dynamic Communicator®, and creates and executes communication strategies that help organizations increase sales, enhance the product experience, and retain customers. She’s a video partner and a contributor to Entrepreneur Magazine, as well as a livestream video personality. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business from Entrepreneur Press was the #1 New Release in multiple Amazon categories and is in bookstores across the United States. So, now that, that is all out of the way, let me tell you why I like Jill. Because she is REAL. Like all of my guest she is able to be vulnerable, authentic and help us all understand no one is perfect, but we can strive to be better tomorrow than we are today. Today she shares her misfires in her business and how she continues working on her self.  I hope you have a great time listening as I did interviewing. Remember you can pick up this podcast on iTunes under "Life's New Normal." John Register is a long jump silver medalist and American record holder at the 2000 Paralympic Games in Sydney, Australia. His business, Inspired Communications International, LLC, shows business leaders how to "Hurdle Adversity, and create their new normal." Check out his TEDx Talk, "I did Not Overcome Adversity - I Created a New Normal".

Unlocking the Power of 80/20 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design(BenBella) and Industrial Ethernet (ISA). He and I discuss the […]

As a leader who listens to this show you’ve likely often heard us speak about how leaders today cannot sit on their laurels. The world of business, leadership and particularly being an entrepreneur can be highly competitive particularly if you have not found a way to truly stand out. So how do you stand out from the crowd?Our guest on this episode is Wendy Keller, aside from her very impressive resume she an absolute powerhouse and a wonderful human being. Wendy Keller is the “Chief Talent Launcher” at Keller Media, Inc. in Los Angeles. Keller Media represents authors to top publishers, they book speakers into paid engagements, and help emerging authors, speakers, entrepreneurs and small business people to plan, build and establish a growing “platform”. A “platform” is a large, growing group of fans who like and trust you, your company or your message and want whatever you’ve got to say or sell. Keller Media has placed more than 1,500 deals worldwide, including 17 New York Times bestsellers and 9 international best sellers. Wendy started her first business at age 15 and got her first paid newspaper job as a 16-year-old college freshman. A former award- winning journalist, she also worked for PR Newswire, the Knight-Ridder newspaper chain and became the associate publisher of Los Angeles’ then-second-largest weekly Spanish newspaper. She founded Keller Media in 1989.Wendy Keller is the author of 31 of her own properly published books under 9 pseudonyms and a handful of self-published books. She’s been featured on lots of media from Dr. Phil to Dateline, Wall Street Journal to Parenting magazine, Chicago Tribune to New York Post, and hundreds of other interviews on radio, print, podcasts and television. In fact THE WORLD CONTAINS MORE THAN 4.6 MILLION COPIES OF KELLER MEDIA BOOKSHer most recent book is “The Ultimate Guide to Platform Building”, from Entrepreneur Press.Wendy is passionate about platform building! She speaks, teaches and trains and consults anyone who will stand still on how to exponentially grow their presence in their marketplace using customized, powerful platform building strategies. Please go to www.KellerMedia.com to discover how Keller Media may be able to help you.For the platform building book: www.KellerMedia.com/Platform-Book For training: www.KellerMedia.com/WebinarsTo Hire the Host Dov Baron: http://FullMontyLeadership.com See acast.com/privacy for privacy and opt-out information.

Using the wisdom he’s learned from being raised by his grandparents, Lewis Neal has been paving his way to success since high school. Growing up in Wilson, North Carolina (population 49,000), Neal used his first offer from North Carolina State to gain more offers. After decommitting from Ohio State University, he landed at LSU, where he was a four-year varsity player and two-year starter at defensive end. “I’ve always been self-motivated,” said Neal. For Neal, the motivation went and still goes beyond football. He took an AVID college prep class while at James B. Hunt High School, where he says he was forced to read Dave Ramsey and learned to start thinking about investing money. After seeing limited playing time as a freshman at LSU, and again as a sophomore, Neal said he began thinking about what he would do if he didn’t see the field. He began using his self-taught business skills to day trading on the Foreign Exchange and purchased a barber shop near campus, Hair Factory of Baton Rouge. His entrepreneurial spirit as a student-athlete was noticed and spotlighted nationally by the Washington Post. “I always wanted to be innovative and create my own way so that’s what I did and everything just fall into place,” Neal said. Once he started building his success off the field, his opportunities came on the field. It didn’t come without failures, a lot of work and sleepless nights, Neal said. He finished his LSU career with 47 games played and 24 consecutive starts to end his four years. He had 118 total tackles, 17 for a loss and 12 sacks. Following the focus of being self-motivated, Neal pursued a spot on an NFL team after going undrafted in 2017. He signed as an undrafted free agent with the Dallas Cowboys, where he has also built relationships with developers during his time as a student-businessman. Through this, Neal is active on various forms of social media with accounts on Facebook (@LewisMNeal), Twitter (@ImBallinNeal18) and Instagram (@ImBallinNeal18). “I try to use my brand and my platforms to keep inspiring those people who do great in life. You never know what life you can impact,” he said. Neal recently visited with Influencer (INFLCR) founder and CEO Jim Cavale on the streets of the French Quarter in New Orleans for an INFLCR athlete ambassador interview. The two discuss Neal’s upcoming business projects (Foreign Exchange trading algorithems, a patent for 360 video and more), as well as Neal’s dream to one day own a professional sports team, as well as advice for current student-athletes to look toward their future: - Don’t let your school use you, use your school/platform to your advantage. - Make connections - Create yourself as a public figure now - Find what you like and don’t like and how you can make both better - Be inspirational to build a great brand Jim Cavale has been an entrepreneur since college, when he co-founded a sports TV/Radio streaming network for his university, and then created a product to sell to other universities to help them stream their sporting events. Since then, Jim has exited multiple businesses, most recently selling his equity as President of Iron Tribe Fitness (http://irontribefitness.com) after more than six years in which he helped lead the brand from one gym in Alabama to more than 40 gym locations across America from Seattle to Miami. He is a three-time INC. 5000 entrepreneur who has recently founded two new emerging brands in the GLOW beauty on demand app (http://theGLOWapp.com) and the Influencer (http://INFLCR.com) SaaS product that empowers brands to partner with their brand ambassadors on social media. Jim is a published author with Entrepreneur Press (https://www.amazon.com/B-S-Guide-Brand-Building-Direct-Response/dp/1599185334), has spoken on stages of all sizes and publishes content regularly at http://JimCavale.com Follow him at @JimCavale on Twitter, Facebook, Instagram and Snapchat.

Being an All-Pro running back in the NFL was not Tiki Barber’s dream job. Microsoft, or another computer programming giant was Barber’s goal until the New York Giants called his name in the second round of the 1997 NFL Draft. Barber graduated high school with a 4.0 grade point average, played football at the University of Virginia on an athletic scholarship. When he stepped foot on campus, he wanted to be an astronaut, but then found his way studying management and information systems (MIS). The former ACC Player of the Year went on to spend 10 seasons with the Giants, where he set more than a dozen franchise records before retiring in his prime, one year before the Giants’ victory in Super Bowl XLII. “I was very comfortable walking away from the game when I did because my dreams were going elsewhere and my passion was going elsewhere,” Barber said. He says it is serendipity that his path took him to New York. The shy boy from Blacksburg, Virginia, who was born premature, was now in the middle of the media capitol. This led to weekly media appearances and host opportunities to help land his first post-playing endeavor as a correspondent on NBC’s Today and an analyst for Sunday Night Football. But he realized just because media was a common post retirement career for pro athletes, it was not his dream. Born premature, along with his twin brother Ronde, Barber says he and his brother were always taught by their mother to be their own person, never what someone thought you should be. “As you get older and you turn into a really good athlete, that’s how people want to define you,” Barber said. “My mother wasn’t going to let that happen.” In 2012, Barber and business partner Mark Gerson founded Thuzio, an online marketplace for talent booking. A second business, Julius, followed as well as authoring his autobiography, Tiki: My Life and the Game Beyond, and a number of children’s books. He remains in broadcasting as co-host of national CBS Sports Radio show “Tiki and Tierney” with Brandon Tierney. Barber, a father of six, hopes others realize the same message his mom taught him as they begin their careers, whether it be in professional sports or the finance world. Influencer (INFLCR) founder and CEO Jim Cavale, a lifelong Giants fan, sat down with Barber at his New York City offices to hear more of his story and his advice for young athletes, leaders and entrepreneurs. In this conversation, Barber gives advices for those pursuing a college athletics career today: - Have confidence in yourself and learn to be sociable - Use the access your name will get you to engage with alumni - Be a self-starter and take initiative - Think about social media with a purpose to tell your story - Know your market, your followers on social media - Have a plan Follow @TikiBarber on Twitter and Facebook or on Snapchat at tiki.barber. Jim Cavale has been an entrepreneur since college, when he co-founded a sports TV/Radio streaming network for his university, and then created a product to sell to other universities to help them stream their sporting events. Since then, Jim has exited multiple businesses, most recently selling his equity as President of Iron Tribe Fitness (http://irontribefitness.com) after more than six years in which he helped lead the brand from one gym in Alabama to more than 40 gym locations across America from Seattle to Miami. He is a three-time INC. 5000 entrepreneur who has recently founded two new emerging brands in the GLOW beauty on demand app (http://theGLOWapp.com) and the Influencer (http://INFLCR.com) SaaS product that empowers brands to partner with their brand ambassadors on social media. Jim is a published author with Entrepreneur Press (https://www.amazon.com/B-S-Guide-Brand-Building-Direct-Response/dp/1599185334), has spoken on stages of all sizes and publishes content regularly at http://JimCavale.com Follow him @JimCavale on Twitter, Facebook, Instagram and Snapchat.

Scott Duffy. He’s the co-host of Business & Burgers and a contributor at Entrepreneur.com. He’s also listed as one of the top 10 keynote speakers of Forbes and Entrepreneur. He started working for bestselling author and speaker, Tony Robbins. He’s been a part of early stage exits and worked with big brands like CBSSport.com, NBC internet, Fox.com. He sold his last company to Richard Branson’s Virgin Group. He’s the best-selling author of the book called Launch!. Famous Five: Favorite Book? – You Are a Badass at Making Money What CEO do you follow? – Dave Meltzer Favorite online tool? — Skype How many hours of sleep do you get?— 5.5 to 6 hours If you could let your 20-year old self, know one thing, what would it be? – “You don’t win by hard work alone”   Time Stamped Show Notes: 01:02 – Nathan introduces Scott to the show 01:51 – Scott wants to tell The Top tribe that it is all about being real and integrity 02:01 – Scott is doing a lot of work regarding mindset 02:05 – Scott has a new book coming out called Breakthrough 02:26 – It is being published by Entrepreneur Press 02:30 – Scott was working on the timeline 02:54 – Scott shares a story about failing 02:58 – Scott had a business called Smart Charter 03:04 – Scott was looking for distribution and ended up making a deal with Virgin 03:16 – Scott was putting in $10K-15K of his personal money 03:33 – Scott closed a deal and they moved to their new office 04:12 – Scott is now officially a part of the Virgin Group 04:42 – Scott wasn’t paying himself nothing before he sold the company 04:54 – Prior to Smart Charter, Scott was a part of Sports 1 USA 05:20 – Majority of Scott’s savings went to Smart Charter 05:51 – Instead of taking money out out Smart Charter, Scott decided to go all in 06:18 – Scott now has equity with Virgin 06:57 – Scott sold Smart Charter in 2008 07:10 – Scott learned that the biggest job of an entrepreneur has nothing to do with business 07:19 – The most important job for an entrepreneur is to protect himself 07:44 – Smart Charter had an equity pool prior to Virgin 08:22 – The possible deal from Virgin 09:17 – In a matter of weeks, everything changed with Virgin/Smart Charter 10:05 – On Scott’s first day with Virgin, he knew that if he messed up, there wouldn’t be another chance 10:28 – Scott’s superpower is in getting distribution for early stage companies 10:51 – As a small company, dealing with big companies does not make you better 11:19 – The deal with Virgin didn’t turn out the way Scott thought it would 12:26 – As an entrepreneur, Scott thinks he was played 12:53 – Entrepreneurs have to know how to repackage the things that have happened to them 13:09 – Business & Burgers is a search for the best burger in America and offers a side of great business advice 13:14 – They hit the best restaurant and talk to the top local entrepreneur 13:35 – Next episode is Daymond John from Shark Tank 15:20 – The Famous Five   3 Key Points: Don’t be discouraged; sometimes, you just have to learn things the hard way. Entrepreneurs need to know how to protect themselves. Take time building relationships – relationships are everything.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Show Notes provided by Mallard Creatives

Sid Kemp is a coach, consultant and the author of ten books on business success published by McGraw-Hill and Entrepreneur Press. Until a decade ago, Sid worked with top Fortune 500 companies, government agencies like the US Nuclear Regulatory Commission, and think tanks such as McKinsey Consulting and Deloitte Touche. Then he took their best practices and wrote the best seller, Entpreneur Magazine’s Ultimate Guide to Project Management for Small Business.     Today, we talk about the ins and outs of the consulting business, working with the inner and outer goals of the client, and planning for the equally challenging crises of wild success and disaster.

  To say Jill Schiefelbein is an outstanding communications professional would be doing her a disservice. She knows communications better than anyone I know - and I know a lot of smart people. Jill makes sense of the nonsense and offers straight forward advice for communicating more effectively. I learn a lot from Jill often. She is one of my favorite people, and I am glad to have her on speed dial, or rather, speed text.  I'm very excited to share her brilliance with you in this conversation, because she is someone you'll want to add to your list of mentors and coaches that you can learn from. She writes often for Entrepreneur Magazine, and her live video interviews and insights are engaging and action packed.  In this conversation, Jill shares how she got started teaching college when she was very young, how she landed her book deal with Entrepreneur Magazine, and some tips on how you can communicate more dynamically today. Learn more about Jill and her book at http://www.dynamiccommunicationbook.com/ About Jill Schiefelbein Jill Schiefelbein is an award-winning business owner, author, and recovering academic. She taught business communication at Arizona State University for 11 years, analyzed terrorist documents to help provide counter-terrorism messaging strategies to the military, and was a pioneer in the online education space, creating an office serving 60,000 students and adding $1M in revenue in its first year. In 2011 she ventured into entrepreneur land and hasn't looked back. Her first business, Impromptu Guru, helps people improve their presentation and public speaking skills. She created a YouTube series that was syndicated by Entrepreneur Network and brings in thousands of new viewers each week. Now, Jill is The Dynamic Communicator®, and creates and executes communication strategies that help organizations increase sales, enhance the product experience, and retain customers. She's a video partner and a contributor to Entrepreneur Magazine, as well as a livestream video personality. Jill also runs the Dynamic Accelerator program that helps solo- and micro-entrepreneurs implement communication strategies to accelerate business growth Her latest book, Dynamic Communication: Strategies to Grow, Lead, and Manage Your Business is being published by Entrepreneur Press and will be in stores March 2017. Connect more with Jill Schiefelbein Get your copy of Dynamic Communication: Strategies to Grow, Lead, and Manage Your Business Read Jill's insights in Entrepreneur Magazine Check out the Entrepreneur Magazine Facebook page, where Jill is often found interviewing helpful business people. Check out Jill's website

Wendy Keller is an award-winning former journalist, a respected literary agent, an author, speaker and acclaimed book marketing consultant. She got her first job as a newspaper reporter as a 16-year-old college freshman. Since then, Wendy worked for PR Newswire; the Knight-Ridder newspaper chain; as managing editor of Dateline magazine; and as associate publisher of Los Angeles then-second-largest Spanish-language weekly, La Gaceta. She founded what is now Keller Media, Inc. as ForthWrite Literary Agency in 1989. She has sold an astonishing 1,500 rights deals worldwide, including 17 New York Times best-sellers and 9 international best sellers. Wendy was 26 when her own first book was published. Today, she is the author of 31 published books under 9 pseudonyms and 11 self-published books. Her next book, “The Ultimate Guide to Platform Building,” will be published by Entrepreneur Press in Fall 2016. What you’ll learn about in this episode: Why Wendy started her own agency and how she was able to grow it quickly The physically and emotionally devastating experience Wendy experienced early in her career Creating a business that lets you live your life on your own terms How Wendy helps entrepreneurs as a literary agent (it’s not just selling books!) Some of the big mistakes entrepreneurs make The things Wendy wishes she would have done earlier Why you need to delegate whatever you can The best hiring strategy Wendy’s strategies for recognizing great employees How Tony Robbins changed Wendy’s life Why it’s so important to do what you say you’re going to do when you say you’re going to do it Wendy’s list of five things that have to get done every day How to set clear expectations of others Making life as systematized as possible Growing your personal platform Ways to contact Wendy: To contact Wendy: www.kellermedia.com/contact-us To pitch a book: www.kellermedia.com/query Speaking information: www.kellermedia.com/webinars Personal website: wendykeller.com Facebook: www.facebook.com/WendyKellerCompassionPage

Melanie Benson Strick is known as Million Dollar Lifestyle Business Coach because she knows first-hand how to build a successful, thriving, freedom-based business with her secret weapon -- LEVERAGE. With over 12 years in corporate project management, Melanie works exclusively with small business owners who want proven strategies to double and triple their revenue, eliminate unnecessary costs, and experience more free time as they grow their business. Melanie's clients, who are typically coaches, consultants, authors, speakers, service professionals and information marketers, average a 172% revenue increase while creating more time for living their dream lifestyle. She does this through her revolutionary programs such as the Virtual Team Building Telebootcamp™, The ULTIMATE Success Generator™, and the Fast-Track to 6 & 7 Figure Lifestyle Mastermind. She is co-author of Visionary Women Inspiring the World, Entrepreneurial Spirits, and the soon to be released Entrepreneur Press book “Start Your Own Information Marketing Business.” Melanie doesn't just talk about Money DNA, she lives it. In fact she went from barely making $1,000/mo to over 6 figures in just under 9 months and has an upcoming webinar that will show you how to "recode" your money DNA. We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

Special Edition of the Nonprofit Coach with Ted Hart Radio Show is dedicated to Greening the Nonprofit World. Bringing expert advice to the nonprofit sector and drawing from the Nonprofit Guide to Going Green helping nonprofits green their efforts and carbon footprint, shows nonprofit executives proactive steps they can take to protect the environment and helps charities on the path to becoming a certified Green Nonprofit from GreenNonprofits.org THE GREEN SHOW delivers a timely and essential call to GREEN action for this new century. Page 2 Expert: Glenn Croston is a noted expert on green business communication, strategy and best practices. Rather than focusing on the problems we face, Croston focuses on the solutions that entrepreneurs and businesses can provide and build a successful business in the process.   Croston is the author of the books 75 Green Businesses You can Start to Make Money and Make a Difference and Starting Green: An Ecopreneur’s Toolkit to Starting a Green Business from Business Plan to Profits with Entrepreneur Press, highlighting the many opportunities for people from any background to start a green business and to green their existing business.   Through his website Starting Up Green (http://www.startingupgreen.com), Croston provides affordable but effective communications and media help for small businesses, filling an important need by helping them to boost their visibility without busting their budget. He is a regular contributor to FastCompany.com and Entrepreneur.com, and has been featured in the San Diego Union-Tribune, LA Times, the New York Times, Greenbiz.com, BusinessWeek.com, and hundreds of blogs, print, internet, and radio outlets.  

Mick and Brandy talk to Michael Drew of PromoteABook, and Entrepreneur Press, a division of Entrepreneur Magazine, tells us what it takes to get a book on the best seller list.

Cannabis venture capital fund with Ross O'Brien, Founder & CEO of Bonaventure Equity, LLC. Bonaventure Equity is a cannabis venture capital fund and runs the Cannabis Dealmakers Summit, a series of industry conferences and investment forums. Ross sits on the boards of the Green Ignition Ventures, Florida's first cannabis accelerator, and CannaMexico and is author of “Cannabis Capital” the first book on cannabis venture capital for Entrepreneur Press. His broad spectrum of private company expertise ranges from starting and operating high growth businesses, to leading numerous Venture Capital, & Private Equity transactions, advising on Mergers & Acquisitions, raising capital and corporate finance internationally.