Podcasts about pre suasion a revolutionary way

Welcome to the fourth episode of our C4 series on Stories from the River, in which we go behind the scenes at a recent C4 Sales Training event in Charlotte and speak with some of the Memory Makers at Broad River Retail who attended.  Essentially, this episode has two components.  Half of the episode features Head Coach Stacey McCormick providing a robust explanation and unpacking of the purpose and science of our proprietary C4 process.  The other half of the episode features interviews and feedback from three Memory Makers who participated in the recent C4 training class.   Head Coach Stacey McCormick welcomes you back and dives into the intricacies of the C4 training process at Broad River Retail, explaining its significance in creating memorable experiences for guests. Stacey highlights that the C4 process is foundational for how guests should experience stores, focusing on key aspects of the C4 process -  Connecting, Customizing, Committing, and Continuing relationships with guests. Stacey emphasizes the importance of language, timing, and positioning in sales, anchoring the process on authentic connections with guests to foster long-term relationships. He also stresses the necessity of having the right mental and physical positioning to create positive impacts and enjoy mutual success with the guests. Stacey also provides the five personal and emotional Connection principles:  1. Connect and engage. 2. Be fun, endearing, and build credibility. 3. Influence outcomes. 4. Be urgent. 5. Extend the relationship. The 2nd half of this episode features insights from Madelin Brown, VIP Sales Manager, Ebony Lee, Home Furnishings Professional, and Steven Ramjit, Regional Manager of the North, who share their experiences with the commission-based environment at Broad River Retail. They discuss how the supportive and collaborative atmosphere among Memory Makers promotes productivity and a sense of family rather than competition. The Memory Makers elaborate on how connecting with guests authentically helps in customizing services to meet their needs, fostering trust and building credibility.  The answer questions related to the biggest myths of commission sales, the biggest takeaways from the C4 training, and how various tools like Draw the Room and 3X optimize the process. The episode emphasizes that following the C4 process ensures a consistent and rewarding experience for both Memory Makers and guests. Additional resources: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini - https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook/dp/B01C36E2YS   The C4 Process Series Connecting the Dots - How C4 Customizes the Memory Maker Experience - https://youtu.be/W2CWJJ3YF38   Harnessing C4 Techniques: Improve Retail Performance with Connect and Customize - https://youtu.be/zcVz2-UBWsQ   The C4 Playbook: Focusing on the Fundamentals - https://youtu.be/zgHImYaAbHk  This episode on YouTube: https://youtu.be/635LhND724Y  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                              Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail  

Welcome to the fourth episode of our C4 series on Stories from the River, in which we go behind the scenes at a recent C4 Sales Training event in Charlotte and speak with some of the Memory Makers at Broad River Retail who attended.  Essentially, this episode has two components.  Half of the episode features Head Coach Stacey McCormick providing a robust explanation and unpacking of the purpose and science of our proprietary C4 process.  The other half of the episode features interviews and feedback from three Memory Makers who participated in the recent C4 training class.   Head Coach Stacey McCormick welcomes you back and dives into the intricacies of the C4 training process at Broad River Retail, explaining its significance in creating memorable experiences for guests. Stacey highlights that the C4 process is foundational for how guests should experience stores, focusing on key aspects of the C4 process -  Connecting, Customizing, Committing, and Continuing relationships with guests. Stacey emphasizes the importance of language, timing, and positioning in sales, anchoring the process on authentic connections with guests to foster long-term relationships. He also stresses the necessity of having the right mental and physical positioning to create positive impacts and enjoy mutual success with the guests. Stacey also provides the five personal and emotional Connection principles:  1. Connect and engage. 2. Be fun, endearing, and build credibility. 3. Influence outcomes. 4. Be urgent. 5. Extend the relationship. The 2nd half of this episode features insights from Madelin Brown, VIP Sales Manager, Ebony Lee, Home Furnishings Professional, and Steven Ramjit, Regional Manager of the North, who share their experiences with the commission-based environment at Broad River Retail. They discuss how the supportive and collaborative atmosphere among Memory Makers promotes productivity and a sense of family rather than competition. The Memory Makers elaborate on how connecting with guests authentically helps in customizing services to meet their needs, fostering trust and building credibility.  The answer questions related to the biggest myths of commission sales, the biggest takeaways from the C4 training, and how various tools like Draw the Room and 3X optimize the process. The episode emphasizes that following the C4 process ensures a consistent and rewarding experience for both Memory Makers and guests. Additional resources: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini - https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade-ebook/dp/B01C36E2YS   The C4 Process Series Connecting the Dots - How C4 Customizes the Memory Maker Experience - https://youtu.be/W2CWJJ3YF38   Harnessing C4 Techniques: Improve Retail Performance with Connect and Customize - https://youtu.be/zcVz2-UBWsQ   The C4 Playbook: Focusing on the Fundamentals - https://youtu.be/zgHImYaAbHk  This episode on YouTube: https://youtu.be/635LhND724Y  Visit https://www.storiesfromtheriver.com for more episodes. Broad River Retail brought this show to you. Visit https://BroadRiverRetail.com                              Follow us on LinkedIn: https://www.linkedin.com/company/broad-river-retail  

Join the Waste No Day! Facebook group: https://bit.ly/3xbqEj0 Follow Waste No Day on YouTube: https://bit.ly/3xlDLhD Dr. Robert Cialdini is a renowned psychologist, researcher, and author widely recognized as the leading authority on the science of influence and persuasion. With decades of research in behavioral science, Dr. Cialdini has distilled his findings into actionable insights through his best-selling books, including Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. In this episode, we talked about principles of influence, ethical application, behavioral science in marketing and sales...

According to industry leaders such as Forbes, LinkedIn, and the World Economic Forum, the ability to influence and persuade others is among the top three essential soft skills in today's business world. However, it's crucial that persuasion is conducted in an ethical manner, ensuring that a favorable outcome is likely for all parties involved. Known as the “godfather of influence,” Dr. Robert Cialdini has spent over 40 years conducting scientific research on how to ethically persuade others. He's the author of several New York Times bestsellers, including “Influence: The Psychology of Persuasion,” which has sold over 8 million copies, and “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” In addition to his groundbreaking research, Dr. Cialdini has built his reputation by going undercover at used car dealerships, fundraising organizations, and telemarketing firms to observe persuasion in the wild. Numerous leading enterprises have sought his expertise, including Microsoft, Google, and Berkshire Hathaway. Through the Cialdini Institute, the world's most trusted educational institute in ethical persuasion, he has combined his knowledge into seven principles of persuasion, offering a systematic approach that anyone can use to get a “yes” more often. In Episode 212 of The Mindset Game® podcast, Dr. Cialdini discusses the following:  Why ethical influence is more effective than non-ethical influence, as well as surprising results from Dr. Cialdini's research demonstrating the effects that an ethical vs. unethical culture can have on an organization's employees and bottom line Why it's crucial for leaders to develop a mindset aimed at developing a culture of ethical persuasion within their organizations A detailed description of the 7 principles of influence: reciprocation; likability; authority; social proof; commitment and consistency; scarcity; and unity To learn more about Dr. Cialdini and his programs through the Cialdini Institute, visit https://cialdini.com.  To learn more about The Mindset Game podcast, visit www.TheMindsetGame.com. To subscribe, visit https://apple.co/3oAnR8I.  

If you're looking for the top books to read for entrepreneurs, then press the play button and dive in - because the one's I'm about to share with you are the ones that helped me get to 8 figures in my business, and they can help you do the same.In this episode I reveal the top 6 books that have influenced my journey as an entrepreneur over the last 20 years and the ones in my opinion, every entrepreneur should have on their reading list. I'm giving you books on marketing, mindset, numbers, finances - all top books that can help you grow as an entrepreneur and become a more impactful leader. Use the wisdom and insights from these remarkable authors to reverse engineer how to build a great business. Study them, digest them, journal about them, read them over and over again to help you get to where you want to go. Whether you're just starting or looking to refine your strategies, these books hold the keys to your success. 

Chapter 1 What's Pre suasion Book by Robert B. Cialdini"Pre-Suasion: A Revolutionary Way to Influence and Persuade" is a book written by Robert B. Cialdini. It was published in 2016 and explores the concept of "pre-suasion" – the process of optimizing the receptive state of a target audience before delivering a persuasive message. Cialdini, a renowned social psychologist, provides insights and strategies on how to effectively influence others by setting the stage for persuasion through careful preparation and strategic communication. The book delves into various psychological principles, case studies, and real-world examples to illustrate the power of pre-suasion in different contexts, such as marketing, sales, and personal relationships.Chapter 2 Is Pre suasion Book A Good Book"Yes, Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini is generally considered a good book. It offers insights into the art of persuasion and provides valuable strategies to enhance one's ability to influence others. Cialdini's research-backed approach and practical examples make it an informative and engaging read for anyone interested in the subject."Chapter 3 Pre suasion Book by Robert B. Cialdini Summary"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert B. Cialdini is a book that explores the power of setting the stage for persuasion before the actual message is delivered. Cialdini, an expert in the field of persuasion and influence, highlights the importance of preparing an audience to be more receptive to a message by priming their minds and activating certain mental triggers.The book begins by discussing the idea of attention and how capturing and holding someone's attention is crucial for successful persuasion. Cialdini explores various techniques and strategies to effectively capture attention, such as highlighting unique features or using vivid and compelling language.Next, Cialdini focuses on the concept of "privileged moments" or opportune times when people are more receptive to persuasion. He discusses the importance of timing and being able to recognize and seize these moments to maximize the impact of a message.The book then delves into the idea of association and how certain symbols, images, or words can influence people's perception and attitudes. Cialdini discusses the power of framing and priming, and how they can influence decision-making and behavior.Cialdini also explores the role of credibility in persuasion and how establishing trust and expertise can greatly enhance one's ability to influence others. He provides insights into building credibility, such as through testimonials or endorsements from trusted sources.Lastly, Cialdini emphasizes the importance of unity and understanding the shared group identity in persuasion. He provides examples of how appealing to a sense of belonging and aligning with group values can be powerful tools for persuasion.Overall, "Pre-Suasion" offers a new perspective on the art of persuasion, highlighting the importance of preparing the audience and setting the stage for influence. Cialdini provides practical insights, real-life examples, and effective techniques to help readers become more skilled at persuasive communication. Chapter 4 Pre suasion Book AuthorRobert B. Cialdini is an American psychologist, professor, and author known for his work in the field of influence and persuasion. He released his most recent book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," in September 2016.In addition to "Pre-Suasion," Robert...

If you want to make a meaningful impact through your products, your company, or your message, it's crucial to understand the science of influence. Today, I'm joined by New York Times bestselling author and expert in the science of persuasion, Dr. Robert Cialdini. Dr. Cialdini has dedicated his entire career to conducting rigorous testing, analyzing data, and publishing peer-reviewed scientific research on the factors that influence human behavior.  In our conversation, Dr. Cialdini discusses why people say "yes," why they buy, and how you can apply the principles of influence to your business. He also equips you with tools to ethically navigate the world of marketing, get people to invest in you, and strengthen your team's productivity with simple language shifts.  IN THIS EPISODE, WE TALK ABOUT: - The psychological factors that will lead you to a "yes" - How to heighten productivity within your business structure  - Tips for getting consumers and business partners to commit to you - Cultivating relationships that promote reciprocity  - The significance of strong testimonials and authority sources  - The best way to encourage collaboration RESOURCES - DM me the word “LEMON” on Instagram for my lemon water recipes!  - Text DAILY to 310-496-8363 for daily manifesting affirmations and journal prompts.  CONNECT WITH DR. CIALDINI Sign up for Dr. Cialdini's Newsletter: cialdini.com/newsletter Check out Dr. Cialdini's book: Pre-Suasion: A Revolutionary Way to Influence and Persuade CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness

Persuasion is the act of convincing someone to do or believe something. But what makes some people so persuasive, while others aren't? Why do some salespeople, for example, have the ability to sell water to fish? In this episode, we discuss Robert Cialdini's Pre-Suasion: A Revolutionary Way to Influence and Persuade.Image Credit: ShutterstockSee omnystudio.com/listener for privacy information.

In part two of the episode, Charlie continues his conversation with Stacey McCormick, Broad River Retail Senior VP of Retail Performance. They dive into the details of career paths at the River, how a unique structure exists at every level, and the idea and the motivation behind the paths. Charlie and Stacey also discuss programs at the River that help Memory Makers in retail accelerate to being promoted and performance-based bonus goals - how the bonuses are arranged and attained. Finally, Stacey shares who have been influential and what his support system looks like at work and in his personal life.   This episode on YouTube: https://youtu.be/pcEyHtb-7GQ    Books Stacey recommends: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini - https://www.amazon.com/gp/product/B01C36E2YS/  Go For No! Yes is the Destination, No is How You Get There by Richard Fenton - https://www.amazon.com/Yes-Destination-How-You-There-ebook/dp/B00507TDJM/  The SPEED of Trust: The One Thing that Changes Everything by Stephen Covey - https://www.amazon.com/SPEED-Trust-Thing-Changes-Everything-ebook  The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham - https://www.amazon.com/Road-Less-Stupid-Advice-Chairman-ebook  The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick M. Lencioni - https://www.amazon.com/Advantage-Organizational-Everything-Business-Lencioni-ebook 

In part two of the episode, Charlie continues his conversation with Stacey McCormick, Broad River Retail Senior VP of Retail Performance. They dive into the details of career paths at the River, how a unique structure exists at every level, and the idea and the motivation behind the paths. Charlie and Stacey also discuss programs at the River that help Memory Makers in retail accelerate to being promoted and performance-based bonus goals - how the bonuses are arranged and attained. Finally, Stacey shares who have been influential and what his support system looks like at work and in his personal life.   This episode on YouTube: https://youtu.be/pcEyHtb-7GQ    Books Stacey recommends: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini - https://www.amazon.com/gp/product/B01C36E2YS/  Go For No! Yes is the Destination, No is How You Get There by Richard Fenton - https://www.amazon.com/Yes-Destination-How-You-There-ebook/dp/B00507TDJM/  The SPEED of Trust: The One Thing that Changes Everything by Stephen Covey - https://www.amazon.com/SPEED-Trust-Thing-Changes-Everything-ebook  The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham - https://www.amazon.com/Road-Less-Stupid-Advice-Chairman-ebook  The Advantage: Why Organizational Health Trumps Everything Else In Business by Patrick M. Lencioni - https://www.amazon.com/Advantage-Organizational-Everything-Business-Lencioni-ebook 

Sylvia Mayer of https://smayerlaw.com/ joins Mac Pierre-Louis and Natalia Olowska-Czajka of https://olowskapierre.com/ to continue to discuss Robert Cialdini's Pre-Suasion: A Revolutionary Way to Influence and Persuade. Watch on YouTube: https://youtu.be/vZR2wiuKR1M Highlighted Quote From Recording: So timing comes up in mediation in a lot of ways. First, I want to start by sharing one of the […] The post EPISODE 138 Conflict Resolution Book Review Part 2 “Pre-Suasion” with Sylvia Mayer appeared first on Instant Mediations.

Watch on YouTube: https://youtu.be/XkqBs5HpLSc Sylvia Mayer of https://smayerlaw.com/ joins Mac Pierre-Louis and Natalia Olowska-Czajka of https://olowskapierre.com/ to discuss Robert Cialdini's Pre-Suasion: A Revolutionary Way to Influence and Persuade. Sylvia is an avid reader and shares her takeaways from reading Pre-Suasion and how they apply to mediation and conflict resolution. Here is a link to an […] The post Pre-Suasion: A Revolutionary Way to Influence and Persuade – A Book Review With Bankruptcy Mediator Sylvia Mayer appeared first on Instant Mediations.

According to Robert Cialdini, there are six pillars of persuasion used by marketers, advertisers, influencers, and many others in an attempt to get you to purchase what they are selling, or utilize their services. But how do you know when you're being manipulated by these strategies? This week, I'm sharing the six pillars of persuasion; what these powerful strategies are, how they work, and how to use them in an ethical way to grow your business. Hear some examples of ways you might be being manipulated by people trying to get you to do or buy things and learn how to not be caught off guard by them. Get ready to develop the awareness you need to get more clients, grow your business, or achieve whatever you want in your life, by becoming a master of influence. “A master of influence gets things done.” - Vikram Raya In This Episode: - Welcome back to another episode of the Limitless MD podcast - Discover how advertisers, marketers, influencers are getting you to do things - Hear the first pillar of persuasion, what it is and how it works in business - I share an example of reciprocation and how to break out of the cycle - Learn the second pillar of persuasion and the problem with it - Ever heard of the “Romeo and Juliet Effect?” Here's how it makes you want to do things… - Consistency is key. Here's why it's so important… - This is the reason it's so important to know the true price of the product you want to buy… - Wondering why testimonials are so prevalent? Here's the reason… - Hear why being likable is a powerful strategy to grow your business - I'm sharing the final pillar of persuasion - A recap of these six strategies and another example of how to use them   Resources mentioned: - https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941435/ (Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini)   Resources: - https://limitless-md.mn.co/ (Join our FREE group coaching program: the Physician Wealth Accelerator) - https://vikramraya.com/programs/ (https://vikramraya.com/programs/)  - https://vikramraya.com/ (Sign up to my email list) - Apply to work with Vik and book a clarity call https://www.theultramd.com/go?fbclid=IwAR1fp5TQt4aCSu_2EWu2sKZd3HumrHKOVePwFlPQC-2aYLgCAsm7_MHY69c (here)   Connect with Vikram: - https://vikramraya.com/ (Website) - https://www.instagram.com/vikramraya/ (Instagram) - https://www.facebook.com/Vikramrayamd (Facebook) - LinkedIn - https://www.youtube.com/channel/UCdq9M-kD0L2hy1UlfOK-hwQ (YouTube)    Special Thank You to Music Provided by Music Libraryhttps://soundcloud.com/music-library-non-copyrighted-sounds/300-violin-orchestra-jorge-quintero-copyright-and-royalty-free ( https://soundcloud.com/music-library-non-copyrighted-sounds/300-violin-orchestra-jorge-quintero-copyright-and-royalty-free)

Falls es dir noch nicht aufgefallen ist…ich liebe Online-Marketing: Ich liebe die Kreativität der verschiedenen Kommunikations-Kanäle Ich liebe die Möglichkeit, eine direkte Beziehung zu Interessenten und Kunden aufzubauen Ich liebe den Community-Gedanken Und ich mag natürlich auch die Möglichkeiten, im Netz Geld zu verdienen. Aber ich glaube, der Online-Bildungs-Markt und die Geschäfts-Modelle und Marketing-Strategien, die in dieser Industrie aktuell den Ton angeben, sind nicht ok. Und müssen dringend überdacht und neu definiert werden. Ich teile in dieser Podcast-Folge meine ganz persönlichen Erfahrungen mit dieser Branche. Ich erzähle, wo ich Fehler gemacht habe und wie wir das System verbessern können. Links und weitere Ressourcen: James Cialdini - https://www.amazon.nl/Influence-New-Expanded-Psychology-Persuasion/dp/0063138794/ref=asc_df_0063138794/?tag=nlshogostdde-21&linkCode=df0&hvadid=494628033528&hvpos=&hvnetw=g&hvrand=6579738693422709221&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9064872&hvtargid=pla-1211825204069&psc=1 (Pre-Suasion: A Revolutionary Way to Influence and Persuade) https://www.kellydiels.com/ (Kelly Diels) https://duped.online/ (Duped )- ein Podcast von Maggie Patterson und Dr. Michelle Mazur https://smallbusinessboss.co/ (Maggie Patterson) von Small Business Boss https://drmichellemazur.com/ (Dr. Michelle Mazur) https://rachaelkayalbers.com/ (Rachel Kay Albers) https://www.youtube.com/channel/UCFQMnBA3CS502aghlcr0_aw (Coffezilla) Liste wird weiter ergänzt Teile mir deine Meinung zu diesem Thema gerne auf https://www.instagram.com/annehaeusler/?hl=de (Instagram )oder per E-Mail mit.

Are you an entrepreneurial creative? Do you want to grow your business and protect your valuable intellectual property? Is your lawyer truly your partner and helping to grow your business? Our special guest Rachel Brenke answers these and other questions about entrepreneurship, business growth, intellectual property and ways the right lawyer can help you grow your business, especially for creative entrepreneurs. Rachel Brenke is a multi-faceted entrepreneur, business strategist and intellectual property attorney. She's a very successful lawyer focusing on Intellectual Property while helping to protect small businesses along with several successful legal niche brands, including TheLawTog®, FitLegally, and BlogLegally. She's also a mother of five, wife to an Army veteran, a practicing lawyer, an author (7 books), a cancer survivor, and a Team USA athlete (aquathon). Through her podcast, brands, and one-on-one services, Rachel helps creative entrepreneurs with business strategy and legal needs such as forming businesses, draft contracts, and business and intellectual property law. The Leadership Junkies Podcast is brought to you by Cardivera.com. Show Notes Episode highlights… Exploring the entrepreneurial mindset and building a business that gives you life you want Importance of having a business growth strategy Looking differently at business growth the role / value of the right legal advisor Role of a full legal strategy for your creative business Why having a lawyer is an essential part of your business strategy for your creative business Risks and limitations of do-it-yourself law and online legal resources (i.e. Legal Zoom) Value of flat rate legal fees for business owners and lawyers Doing the math of why appropriate legal advice is an investment for your business (not a cost) Demonstrating your value through your different questions Questions as the key to developing your business growth strategy Role of rocks and fear in limiting your business growth Unique business challenges for creatives Using questions to help your clients and team find their own answers (instead of giving them the answers) Creating contracts that align with your work flow Using the contract to help you be a better leader and business owner Value of working with a lawyer who's grown other (non-law) businesses Importance of being confident in the value of what you create and sell Risks of putting your money issues and beliefs on your clients and potential clients Role of money blocks in limiting your business growth Your mindset with your clients must align with your mindset with your vendors Recognizing the season of life that you're in and evolving and pivoting based upon that season of life Resources: Rachel Brenke LinkedIn Rachel Brenke Instragram Rachel Brenke Twitter Rachel Brenke Website Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade Books by Dr. Robert Cialdini The Leadership Junkies Podcast Cardivera Learn more about your ad choices. Visit megaphone.fm/adchoices

Influence: The Psychology of Persuasion, New and Expanded by Robert Cialdini About the Author: Dr. Robert Cialdini is the recognized thought leader in the fields of Influence and Persuasion and is a New York Times bestselling author with over 7 million books sold worldwide in 44 languages. He is the author of Pre-Suasion: A Revolutionary Way to Influence and Persuade, which was featured on episode 90 of the marketing book podcast in 2016.  Dr. Cialdini is currently Regents Professor Emeritus of Psychology and Marketing at Arizona State University. He has spent his entire career designing, conducting, and publishing rigorous, scientific studies in peer-reviewed journals on what leads people to say YES to requests. Dr. Cialdini is President of INFLUENCE AT WORK and a highly sought-after keynote speaker. All this has earned him the moniker of The Godfather of Influence. And, interesting fact - he is from the same place as the American architect Frank Lloyd Wright! About the Book: The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction. Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/influence-robert-cialdini

Bloomberg Opinion columnist Barry Ritholtz speaks with Dr. Robert Cialdini, whose bestselling books include "Influence: The Psychology of Persuasion" and "Pre-Suasion: A Revolutionary Way to Influence and Persuade." A professor emeritus of psychology and marketing at Arizona State University, he has conducted extensive research on the science of influence and is the founder of Influence At Work. 

The Godfather of Influence, Dr. Robert Cialdini, reveals best- and worst-practices for deploying the seven universal principles of influence. — YOU'LL LEARN — 1) The five words that doubled a student's persuasiveness 2) How to masterfully and disasterfully employ each of the seven principles of influence 3) The easiest way to lose someone's trust Subscribe or visit AwesomeAtYourJob.com/ep664 for clickable versions of the links below. — ABOUT ROBERT — Dr. Robert Cialdini is the author of Influence and Pre-Suasion. He is the thought leader in the fields of Influence and Persuasion. And, he is a three-time New York Times Bestselling author with over 7 million books sold in 44 languages. Dr. Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. His work and books have been featured in the New York Times, Forbes, Inc., Psychology Today Magazine, and on the PBS Newshour, Bloomberg, CNN, BBC, New York Times, MSNBC, CNBC, CBS, and many more outlets and shows. Dr. Cialdini is a highly popular keynoter and is often referred to as the Godfather of Influence. For more on Robert Cialdini and his life's work, visit: https://www.influenceatwork.com/. • Robert's book: Influence, New and Expanded: The Psychology of Persuasion • Robert's book: Pre-Suasion: A Revolutionary Way to Influence and Persuade • Robert's website: InflueceAtWork.com — RESOURCES MENTIONED IN THE SHOW — • Study: “A Relational Obligations Approach to the Foot‐In‐The‐Mouth Effect” by R. Kelly Aunel and Michael D. Basil • Study: “Sweetening the Till: The Use of Candy to Increase Restaurant Tipping” by David B. Strohmetz, Bruce Rind, Reed Fisher, and Michael Lynn • Study: “Observational Learning: Evidence from a Randomized Natural Field Experiment” by Hongbin Cai, Yuyu Chen, and Hanming Fang • Article: “Create intimacy with consumers or donors: Ask for their input” • Article: “The Power of the Word ‘Because' to Get People to Do Stuff” • Book: "The Hidden Persuaders" by Vance Oakley Packard • Miniseries: The Queen's Gambit • Comedy Routine: John Mulaney's Dad Orders One Black Coffee — THANK YOU SPONSORS! — • Creatives on Call. Accesss 15,000 brilliant marketing and creative professionals at CreativesOnCall.com/AWESOME.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Good morning everyone! Welcome back to the podcast. Today we have a book review from Robert B. Cialdini and its called "Pre-Suasion: A Revolutionary Way to Influence and Persuade" Give it a listen. Cheers, Dean  

Holding People Accountable without Causing or Exacerbating Conflict Timeline: 01:12 - The concept of Pre-Suasion: Being strategic when introducing new ideas to people.02:30 - Determining the right amount of time to be spent on addressing a problem.08:45 - Be attentive enough to decipher between a person who wants to learn, be held accountable from one who simply wants to ventilate.10:20 - You can't force people to understand things, regardless of how concerned you are.12:00 - Access the second party in the accountability situation. Does he/she want to learn, be held accountable or does he simply want to ventilate.13:20 - The Four Agreements: A Four-Point Guide for interpersonal & intrapersonal interactions.14:55 - The Act of Learning Life Skills from Books should be a Social Norm.Keywords:Accountability, Understanding, AgreementsKey Takeaways:“You cannot force people to learn things.”“When things are uncertain, do what's certain.”“If something happened once, it will never happen again. But if it happened twice, it will happen a third time.”Want JCS Updates? Text “Update” to 855 691 4921Learn: More about JCS at: www.JCSupport.orgSubscribe: to Corners and Conversations with this link: https://podcast.jcsupport.org/listen Email Us: Contact@JCSupport.org Music By: Lakely InspiredReferences:The Success Code Podcast: https://www.podbean.com/ei/pb-kdac6-e60515 Facebook Page: The Success Code Podcast.Movie: Inception, Christopher Nolan.Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert Cialdini.The Four Agreements, by Don Miguel Ruiz.The Fifth Agreement, by Don Jose Ruiz, Don Miguel Ruiz, and Janet Mills.The Law of Human Nature, by Robert Greene.Alchemist, by Paul CoelhoLynda.com, an Online Learning Resource.Hoopla/Trade Memorial Library - https://www.hoopladigital.com

This week, Sarah interviews author and CEO of the UK's largest SEO agency, Simon Schnieders. The episode starts with quick fire questions where we learn that Simon is very much into his food and crocs are only allowed if white sport socks are involved. We talk about his varied career and how he went from heading up SEO at well-known organisations such as Yell, Daily Mail and Zoopla, to starting what is now the UK's largest SEO agency, Blue Array. They also discuss the lesser known/used SEO technique of 'moating' and how having a creative background is beneficial in the industry. And then, of course, they talk about the book he compiled and published, 'Mastering In-House SEO', which shares 'bleeding edge strategies and tactics from leading in-house SEO experts'. Discussing how the book came about, their love and respect for technical SEO specialist Areej AbuAli, what people will get from reading the book, plus so much more! Where you can find Simon: Website - https://www.bluearray.co.uk/ (https://www.bluearray.co.uk/) LinkedIn - https://www.linkedin.com/in/simonschnieders/ (https://www.linkedin.com/in/simonschnieders/) Twitter - https://twitter.com/bluearrayseo (https://twitter.com/bluearrayseo) Resources Mastering In-House SEO book (https://www.masteringinhouseseo.com/) Blue Array Academy (https://www.bluearrayacademy.com/) Pre-Suasion: A Revolutionary Way to Influence and Persuade (https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941419) Samaritans (https://www.samaritans.org/)

หนังสือ Pre-Suasion: A Revolutionary Way to Influence and Persuade ของ Robert B. Cialdini- การที่จะโน้มน้าว ก่อนการถูกโน้มน้าวจริง ๆ คืออะไร- ศาสตร์ของการโน้มน้าวเกิดจากอะไรได้บ้าง- สิ่งที่จะทำให้ผู้บริโภคสนใจสินค้านี้ เพราะสินค้านี้มีความเกี่ยวข้องกับผู้บริโภค- การจะพรรณนาให้เห็นจะต้องมอบความรู้สึกให้กับรูปภาพนั้นเข้าไปด้วย- การรู้เท่าทันการโน้มน้าวจะได้ประโยชน์ตรงที่ ทุกอย่างจะถูกออกแบบมาเพื่อดึงความสนใจจากเรา

Raising private money is extremely important for a real estate investing business, so we need to develop the right strategies to attract capital. When is the right time to look for lenders, and how should we approach them? Why should we be aiming to teach people about the benefits of being a private lender? On today’s episode, President of The Private Money Authority, Jay Conner shares how to attract potential lenders and raise private money without asking for it.    Takeaways + Tactics Don’t wait to raise money. We should be finding private lenders 24/7, not waiting until we need to fund a deal.   When we find potential lenders, it’s important that we don’t overwhelm them. Never show the program and deals at the same time - give lenders a chance to digest the  opportunities.    Aim to teach people about the benefits of being a private money lender. People are much more open to doing business when they don’t feel like their arm is being twisted.    Guest Bio-  Jay Conner is a real estate investor and the President of The Private Money Authority. He is the man behind the “Where to Get the Money Now” system, a strategy designed to help anyone raise money in under 90 days.    Jay is confident that by replicating his steps, borrowers can learn to raise money without ever asking for it. Jay is also the host of the Real Estate Investing with Jay Conner, The Private Money Authority podcast.    To find out more about Jay and to take advantage of his free resources, head to: www.jayconner.com  www.jayconner.com/moneywebinar You can also go to: realestateinvestor.com/best   Other resources mentioned on this episode:Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

Brian Ahearn breaks down the ethical way to getting people to say “yes.”    You'll Learn: How to quickly attract people’s attention The simple secret to winning people over How to get others to follow through with their tasks   About Brian: Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, he specializes in applying the science of influence in everyday situations.  Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence. Brian’s book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, is an Amazon best-seller and his LinkedIn courses have been viewed by more than 75,000 people. Bryan’s book: “Influence People: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical” Bryan’s LinkedIn: Brian Ahearn Bryan’s website: InfluencePeople.biz Resources mentioned in the show: Book: “Man’s Search for Meaning” by Viktor Frankl Book: “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini Study: Procrastination, Deadlines, and Performance by Dan Ariely  Thank you Sponsors! Simple Habit. This meditation app can help you gain greater control over distractions for faster learning. Visit SimpleHabit.com/Awesome get 30% off premium subscriptions. Zapier. Save an average of 40 hours a month by automating tasks with zapier.com/awesome   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep499

We discuss persuasion and influence in legal marketing & advertising, and The LAWsome Book Club digs into Dr. Robert Cialdini's, "Pre-Suasion: A Revolutionary Way to Influence & Persuade" to discover the process of arranging for recipients to be receptive to a message before they encounter it. BOOK - https://www.influenceatwork.com/  © 2019 Consultwebs

Episode 28 - My 10 Favourite Business BooksAll of these books have helped me move my business forward. These are not motivational fluff, or "rah-rah, you can do it!" reads, these are some fantastic pieces of personal and professional development that could shape the future of your business. If you do not have an MBA (and aren't thinking of obtaining one anytime soon), then check out "The Personal MBA" by Josh Kaufman. In it, Josh covers parts of a business that you may not have discovered yet. "Rocket Fuel" by Gino Wickman talks about those of us who are visionaries in our businesses, and why the need for an integrator may be just the thing to push you forward. "Traction" (also by Gino Wickman) will cover how to map out your vision and systems in your business to help you grow and scale. "Influence" by Dr. Robert Cialdini, you will learn powerful strategies for selling and some basic psychology on how the human brain works, which ultimately leads people to make a buying decision. Are you interested in simplifying, prioritizing and getting clear on what to focus on? Then "The One Thing" by Gary Keller may be your next big read. "The Compound Effect" by Darren Hardy talks about how going too far too fast will not work in your favour. Instead, Darren will teach you how making small incremental changes will have a massive impact over time. There are four personality types in the world, Gretchen Rubin covers identifying both your own and your client's in her book "The Four Tendencies." "The Big Leap" by Gay Hendricks talks about the emotional side of entrepreneurship and how, as business owners, we often struggle and go through periods of discomfort. Habits, the good ones, of course, have the power to dictate our success. "The Power of Habit" by Charles Duhigg talks about how the things we do daily, weekly and monthly affect our business and the psychology of implementing new habits into our lives. If you are interested in how to better understand your brand and how to conveys to other people, then check out "Building a Story Brand" by Donald Miller. Links mentioned in this episode: Audiblehttps://www.audible.ca The Personal MBA, Josh Kaufmanhttps://personalmba.com Rocket FuelGino Wickman and Mark C. Wintershttps://www.eosworldwide.com/rocket-fuel Traction: Get a Grip on Your BusinessGino Wickmanhttps://www.eosworldwide.com/traction The Compound EffectDarren Hardyhttps://www.darryeenhardy.com The Four TendanciesGretchen Rubinhttps://gretchenrubin.com/book/the-four-tendencies/ The Big Leap: Conquer Your Hidden Fear and Take Life to the Next LevelGay Hendrickshttps://www.amazon.ca/Big-Leap-Conquer-Hidden-Level/dp/0061735361/ref=asc_df_0061735361/?tag=googleshopc0c-20&linkCode=df0&hvadid=292938044607&hvpos=1o2&hvnetw=g&hvrand=94864538504409748&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1002384&hvtargid=pla-434697743974&psc=1http://bigleapexperience.com The Power of Habit: Why We do What We Do in Life and BusinessCharles Duhigghttps://charlesduhigg.com/the-power-of-habit/ Building a Story Brand: Clarify Your Message So Customers Will ListenDonald Millerhttps://buildingastorybrand.com The One ThingGary Keller https://www.the1thing.comhttps://www.the1thing.com/podcasts/ Pre-Suasion: A Revolutionary Way to Influence and PersuadeDr. Robert Cialdinihttps://www.influenceatwork.com/principles-of-persuasion/ The Business of Thinking BigLianne KimPodcast #6; The Hero's Journey with Salome Schillackhttps://www.liannekim.com/blog/6

Dr. Robert Cialdini, author of the New York Times Bestseller, Influence and Pre-Suasion: A Revolutionary Way to Influence and Persuade, talks the science of influence. Dr. Cialdini, or the “Godfather of Influence, has earned an international reputation as an expert in the field of persuasion, compliance, and negotiation. He discusses how small changes can yield big results.      Key Takeaways  [3:10] Dr. Cialdini’s book Pre-Suasion: A Revolutionary Way to Influence and Persuade, quickly became a Wall Street Journal and a New York Times Bestseller. Dr. Cialdini wanted the book to be something his grandchildren can use as a guide through their adulthood, and he put their picture next to his screen while he wrote it.  [6:08] There is no one size fits all approach to influence others. Instead, we have to go into the situation armed with knowledge of the powerful principles, and then identify true ways others would benefit giving their assent to it.  [10:12] When you congratulate people on their progress, it actually moves them away from the goal and puts them back to the starting line. Instead, try giving them praise for their commitment to the goal.  [15:22] When we make a public commitment to positive features, it puts us in a state of mind where we continue to think positively about the subject. For example, on a job interview asking the potential interviewer about why they picked you as a potential candidate will get the ball rolling for them to think about your personal attributes.  [17:04] When we ask people for their advice instead of their opinion, they are in a cooperative state with us and along for the ride.  [18:58] Put the exact numbers of your figure at the front end of your proposal. This positions you as an honest communicator and clear thinker. The more specific the numbers the better, as this shows you have thought the value through completely.  [20:22] Persuasion is both an art and a science. Influence comes naturally to some, but it also can be taught and learned.  [27:49] Great influencers draw attention to an idea that readies people for the core goal of the message. It primes and readies them to the concept that will get more success as a result and they clearly understand what’s in it for them.  [36:02] Not all influence practices are manipulative and exploitative.  [45:39] There is no ethical problem with educating people of things inherently and naturally part of the situation, and pointing them in a direction that offers them benefits and value. Not only do you get paid in the moment, but you will get paid down the line with their trust and business.   [48:19] Go into every new situation expecting the best from the new people you encounter.    Quotable Quotes  “Change the word progress to commitment.”  “ We need to reinforce ethical behavior.”  “People want to see themselves as living up to their commitment.”  “If you get that advice, you get an accomplice. When you get for their opinion, you get a critic.”  “You have to prioritize the truth.”    Website | LinkedIn | Facebook | Twitter | YouTube | Books    Carol Dweck  Consumer Reports  Leadership BS Ep #121: Jeffrey Pheffer Challenges Our Assumptions  Clayton Christiansen  Spitzer Center 

On today's show, we discuss the book "Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini.If you really want to persuade someone, it's not necessarily what you say or how you phrase it that matters most... but what you do or say BEFORE you make your request.In other words, PRE-SUADE them, by psychologically […]

Angela Brown's top 10 books for house cleaners in 2019 is an update to last year’s list found on My Cleaning Connection. If you are thinking "Clean with me, I need help to clean my space," check out last year’s selection. http://mycleaningconnection.com/resources/books/  Angela Brown's top 10 books for house cleaners in 2019 is not about cleaning. If you've been thinking "I need help to grow my cleaning company," this is your list. We could call this #Top10 "top 10 books for entrepreneurs." Angela Brown's top 10 books for house cleaners in 2019 will help you work smart not hard. Educate yourself through reading and grow your cleaning business. Today's #AskaHouseCleaner sponsors are Savvy Cleaner (training and certification for house cleaners and maids.) And My Cleaning Connection (a resource hub with more #BooksforHouseCleaners.)   *** COMPLETE SHOW NOTES FOR THIS EPISODE ***https://askahousecleaner.com/show   *** MORE VIDEOS ON THIS TOPIC ***Top 10 Books to Read in Your Lifetime! - Heiley in Bookland - https://youtu.be/Juv-WvBkys4 By Valuetainment - Top 10 Books for Entrepreneurs - https://youtu.be/PYNNmb_JjJ4 Top 10 Books to Read Before You Die - MsMojo - https://youtu.be/cVZDXVnRnog Matthew Santoro on 10 Most Influential Books of All Time - https://youtu.be/G7kow44p8vc Top 10 Books Every Entrepreneur Must Read - Digital Millionaire - https://youtu.be/TZCTVvb7V20   *** RESOURCES FROM THIS EPISODE ***1. TALK TRIGGERS: The Complete Guide to Creating Customers with Word of Mouth - Jay Baer & Daniel Lemin - https://amzn.to/2TYgqdj 2. PRINCIPLES: Life and Work – by Ray Dalio - https://amzn.to/2P9PPXm 3. UNSHAKABLE: Your Financial Freedom Playbook - Tony Robbins - https://amzn.to/2rf9Zp8 4. PRE-SUASION: A Revolutionary Way to Influence and Persuade - Robert Cialdini - https://amzn.to/2KIqEug 5. THE COACHING HABIT: Say Less, Ask More & Change the Way You Lead Forever - Michael Bungay Stanier - https://amzn.to/2SlxoRA6 THE BOOK OF KNOWING AND WORTH: A Channeled Text - Paul Selig - https://amzn.to/2TWiW3Y 7. YOU ARE NOT SO SMART: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself - https://amzn.to/2TW3g0x 8. DOTCOM SECRETS: The Underground Playbook for Growing Your Company Online - by Russell Brunson - https://amzn.to/2Q2fDtQ 9. ALEXISMS: Useful Life Lessons from a Recovering Serial Entrepreneur - by Alex Mandossian - https://amzn.to/2KGWXtu All Selling Aside Podcast iTunes - https://apple.co/2zwMX1L 10. BUILT TO SELL: Creating a Business That Can Thrive Without You - by John Warrillow - https://amzn.to/2KGkuL2 We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. *** OTHER WAYS TO ENJOY THIS SHOW ***ITUNES - http://apple.co/2xhxnojSTITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v    *** GOT A QUESTION FOR A SHOW? ***Email it to Angela[at]AskaHouseCleaner.comVoice Mail: Click on the blue button at https://askahousecleaner.com    *** HOUSE CLEANING TIPS VAULT ***(DELIVERED VIA EMAIL) - https://savvycleaner.com/tips   *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z   *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/  *** VRBO AIRBNB CLEANING FACEBOOK GROUP *** https://www.facebook.com/groups/VRBO.Airbnb.Cleaning  *** LOOKING FOR WAY TO GET MORE CLEANING LEADS *** https://HouseCleaning360.com  *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner   *** WHAT IS ASK A HOUSE CLEANER? ***Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** THIS SHOW WAS SPONSORED BY *** SAVVY CLEANER - House Cleaner Training and Certification – https://savvycleaner.com MY CLEANING CONNECTION – Your hub for all things cleaning – https://mycleaningconnection.com HOUSECLEANING360.COM – Connecting House Cleaners with Homeowners – https://housecleaning360.com  

Bloomberg Opinion columnist Barry Ritholtz interviews Dr. Robert Cialdini, professor emeritus of psychology and marketing at Arizona State University and an expert in the fields of persuasion, compliance and negotiation. His book "Influence: Science and Practice" has sold 3 million copies in more than 30 languages; his most recent work, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," is a Wall Street Journal and a New York Times bestseller. Cialdini is also the CEO and president of Influence at Work, which provides training and certification.  

Robert Cialdini is known as "The Godfather of Influence." People call him when they need to learn how to be persuasive & influential. And by "people" I mean some of the most powerful politicians, CEOs, and so on. The lessons Robert taught are still some of the most critical lessons I've learned on my podcast. So I'm excited to share it with you again one year later. Links and Resources Read Robert’s book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade“ Read his New York Times business bestseller book, “Influence: The Psychology of Persuasion, Revised Edition“ Visit his website: influenceatwork.com Follow Robert on Facebook, Twitter & YouTube I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast. Thanks so much for listening! If you like this episode, please subscribe to “The James Altucher Show” and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify Follow me on Social Media: Twitter Facebook Linkedin Instagram See omnystudio.com/listener for privacy information.

Robert Cialdini is known as "The Godfather of Influence." People call him when they need to learn how to be persuasive & influential. And by "people" I mean some of the most powerful politicians, CEOs, and so on. The lessons Robert taught are still some of the most critical lessons I've learned on my podcast. So I'm excited to share it with you again one year later. Links and Resources Read Robert's book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade" Read his New York Times business bestseller book, "Influence: The Psychology of Persuasion, Revised Edition" Visit his website: influenceatwork.com Follow Robert on Facebook, Twitter & YouTube I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.   Thanks so much for listening! If you like this episode, please subscribe to "The James Altucher Show" and rate and review wherever you get your podcasts: Apple Podcasts Stitcher iHeart Radio Spotify   Follow me on Social Media: Twitter Facebook Linkedin Instagram ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered on the air!------------Visit Notepd.com to read our idea lists & sign up to create your own!My new book, Skip the Line, is out! Make sure you get a copy wherever books are sold!Join the You Should Run for President 2.0 Facebook Group, where we discuss why you should run for President.I write about all my podcasts! Check out the full post and learn what I learned at jamesaltuchershow.com------------Thank you so much for listening! If you like this episode, please rate, review, and subscribe to "The James Altucher Show" wherever you get your podcasts: Apple PodcastsiHeart RadioSpotifyFollow me on social media:YouTubeTwitterFacebookLinkedIn

Gino started as a restaurant owner, but yearned for something more. That is when he found Multi-family. Gino is an investor, business owner and entrepreneur. He has been investing in real estate for 15 years and has grown his multi-family portfolio to nearly 1000 units. He has teamed up with Jake Stenziano to create Jake & Gino, a real estate education company that offers coaching and training in real estate investing. He is the best selling author of “Wheelbarrow Profits”. Gino is a graduate of IPEC (Institute for Professional Excellence in Coaching) and is a Certified Professional Coach. He is also the author of the best-selling cookbook “Family Food and the Friars”. You can connect: gino@jakeandgino.com and www.jakeandgino.com You will want to listen to his podcast: wheelbarrow of Profits 3 value bombs 1) Focus on what you want - know your direction and your why 2) Partner with people 3) Grow inter-related businesses - Grow vertically Books referenced: Pre-Suasion: A Revolutionary Way to Influence and Persuade, by Robert Cialdini Ph.D. Think and Grow Rich, by Napolean Hill Wheelbarrow Profits, by Gino Barbaro and Jake Stenziano This podcast made possible by our friends at HomeInvest.com. If you’re looking for the best turnkey investing company or want a free investment strategy session visit homeinvest.com/pillars. Thank you for listening to our podcast, don’t forget to subscribe and leave us a 5 star rating and review. Connect with Pillars Of Wealth Creation on Facebook: www.facebook.com/PillarsofWealthCreation/ Subscribe to our email list at www.pillarsofwealthcreation.com Subscribe to our YouTube channel: https://www.youtube.com/channel/UCkg8HggkdPAuBaAQySJSEQQ

  Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best interest.   Links Rory Sutherland Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Nudge: Improving Decisions About Health, Wealth, and Happiness by Richard Thaler and Cass Sunstein "The Dark Arts of Leveraging Cognitive Biases" by Blair Enns Thinking, Fast and Slow by Daniel Kahneman Predictably Irrational by Dan Ariely Richard Feynman Dunning-Kruger effect Pricing Creativity: A Guide to Profit Beyond the Billable Hour by Blair Enns "Pricing Creativity" 2Bobs episode

Here’s some of what you will learn: Persuasion is a Superpower Your ability to move others to take action or see your point of view will dictate your success The power of reciprocity The power of social proof The power of commitment and consistency The power of liking The power of authority The law of scarcity Actively listen and drive conversations with questions Smile Monroe’s motivated sequence Book recommendation: How to Win Friends and Influence People by Dale Carnegie Book recommendation: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Dr. Robert Cialdini Book recommendation: Influence: The Psychology of Persuasion by Dr. Robert Cialdini Join us at a Multifamily Bootcamp, visit MultifamilyBootcamp.com For more information on my Multifamily Training and Coaching Program Test CRUSH to 41411 Join us online at MultifamilyCommunity.com Connect with me on Facebook at: Rod Khleif Text ROD to 41411 or visit RodKhleif.com for a FREE copy of my book, “How to Create Lifetime Cash Flow Through Multifamily Properties”. I hope you will join me next week for Your Driving Force Success Tip!

Tyron Giuliani is an Australian Expat living in Japan for the last 19 years, he has built two businesses from scratch that do in excess of 7 figures a year. He is also a coach matching C-Suite Executives with fortune 500 companies and is an expert at Linkedin lead generation.   You can find Tyron on LinkedIn: https://www.linkedin.com/in/linkedcoaching/ (www.linkedin.com/in/linkedcoaching) Or on his private Facebook group: https://www.facebook.com/groups/LinkedInB2BMastery/ (www.facebook.com/groups/LinkedInB2BMastery)   In this episode we discuss: LinkedIn Lead Generation The value vomit 3 things you can do today to clean up your Linkedin profile The importance of coaching How to focus your efforts towards a revenue event Why you should only work with cool people   Books we discuss: http://amzn.to/2jBfSsA (Influence: Science and Practice) by Robert Cialdini http://amzn.to/2i9zp3a (Pre-Suasion: A Revolutionary Way to Influence and Persuade) by Robert Cialdini http://amzn.to/2i50xAi (Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal) by Oren Klaff http://amzn.to/2jCsiAj (Awaken The Giant Within) by Tony Robbins   Websites we discuss: https://www.rescuetime.com/ (Rescue Time)   Final Thoughts: I loved learning about LinkedIn Lead Generation from Tyron. He is a true world-class expert in this field and we were very fortunate to have him on the Podcast. Make sure to drop any questions you have about the LinkedIn Lead Generation in the comments below. Support this podcast

Today’s mega combo episode is Chris Voss, Robert Cialdini, Philip Tetlock, Spyros Makridakis, and Tim Ferriss. Chris Voss is the author of, Never Split The Difference: Negotiating As If Your Life Depended On It. Chris is a former international hostage negotiator for the FBI. He has had an amazing career full of great experience and insights. Chris first entered the FBI in 1983 and has been involved with over 150 kidnapping cases. Robert Cialdini is best known for writing Influence: The Psychology of Persuasion published back in 1984. Robert is the “go to man” for understanding effective persuasion. Reciprocity, commitment and consistency, social proof, authority, liking and scarcity are six key principles of influence he teaches. His new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade, introduces a seventh key principle of influence. Philip Tetlock is a Canadian American political science writer currently at The Wharton School of the University of Pennsylvania. He is right at the intersection of psychology, political science and organizational behavior. His book, Superforecasting: The Art and Science of Prediction, is probabilistic thinking defined. Phil is also a co-principle investigator of The Good Judgment Project, a study on the art and science of prediction and forecasting. Spyros Makridakis is Rector of the Neapolis University of Pafos NUP and an Emeritus Professor of Decision Sciences at INSEAD as well as the University of Piraeus and one of the world’s leading experts on forecasting, with many journal articles and books on the subject. He is organizer of the Makridakis Competitions, known in the forecasting literature as the M-Competitions. Tim Ferriss is an author, blogger and motivational speaker known for his bestselling books. Tim has revolutionized the idea of writing a book; he has engineered the process of a bestseller. In this episode of Trend Following Radio: Aversion to negotiation Negotiating skills Never pretend people are rational Business negotiations compared to hostage negotiations Lying three times “How” and “Why” questions What are superforecasters? Probabilistic thinking Looking at data Location independence 80/20 rule Known knowns, known unknowns, and unknown unknowns Uncertainty How to publish a book

Part time expert or hack? A guy owns a business designing websites and moonlights as a house cleaner on the side. Can he bill himself as a part time expert or must he disclose to clients he's got two jobs? Today on Ask a House Cleaner we look at entrepreneurs who wear lots of hats. Angela Brown, The House Cleaning Guru says "Yes, be a part time expert. Clients hire you for solutions for a clean home. They don't want to know that you have another job." Divulging too much dilutes your authority and reduces your expertise. Be a Savvy Cleaner and be the expert of that window of your life. THIS SHOW WAS SPONSORED BY SAVVY CLEANER - House Cleaner Training and Certification. COMPLETE SHOW NOTES for this episode found at http://askahousecleaner.com/part-time-expert/ RESOURCES FROM THIS EPISODE: Novelty COMPARTMENTALIZE 6" wide MAGNET of street sign design - http://amzn.to/2fAQ6Go  Feedback that Sticks: The Art of Effectively Communicating Neuropsychological Assessment Results - http://amzn.to/2vwXNBE  Impossible to Ignore: Creating Memorable Content to Influence Decisions: Creating Memorable Content to Influence Decisions - http://amzn.to/2fBnCfS  Pre-Suasion: A Revolutionary Way to Influence and Persuade - http://amzn.to/2fBnX28  Yes!: 50 Scientifically Proven Ways to Be Persuasive - http://amzn.to/2vtjnIQ  Influence: The Psychology of Persuasion - http://amzn.to/2vPD92g  Never Split the Difference: Negotiating As If Your Life Depended On It - http://amzn.to/2fBbOKp  DID YOU KNOW YOU CAN WATCH THIS EPISODE ON YOUTUBE? https://youtu.be/K5UhfH3xaDg  GOT A QUESTION for the show? There is a microphone at http://askahousecleaner.com/show click on the blue button and record. HOUSE CLEANING TIPS VAULT (VIP Premium Tips – Free) https://savvycleaner.com/tips  FOLLOW SAVVY CLEANER FOR TIPS AND TRAINING ON SOCIAL MEDIA https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean and what chemicals to use on various surfaces. Learn the fastest way to start a cleaning business as well as marketing and advertising tips to grow your cleaning service. Ever wonder how to find top quality house cleaners, housekeepers, and maids? We’ve got you covered from recruiting to employee motivation and retention tactics. Discover strategies to boost your cleaning clientele and how to provide outstanding customer service. And we’ve got time-saving hacks for DIY home cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. DISCLAIMER: During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with discounts, and savings. By clicking on and buying from these links we may receive a commission which helps pay for the production costs of the show. Support the show so we can continue to bring you free tips and strategies to improve your cleaning and help you grow your cleaning business. THANK YOU! SPONSORSHIPS & BRANDS: We do work with sponsors and brands. If you are interested in working with us and you have a product or service that is cohesive to the cleaning industry reach out to our promotional department info[at]AskaHouseCleaner.com

Tom reviews the book Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini. Buy Pre-Suasion: http://amzn.to/2lPSiIB Impact Books is a book review series that focuses on highlighting impactful reads sure to free you from The Matrix. Every book reviewed will give you the insights and tools to help further you along your journey of transformation.   FOLLOW TOM BILYEU TWITTER: http://bit.ly/2iyjY5P INSTAGRAM: http://bit.ly/2j7vqX8 FACEBOOK: http://bit.ly/2hPStWo   FOLLOW IMPACT THEORY TWITTER: http://bit.ly/2iC5lN3 INSTAGRAM: http://bit.ly/2hPSGJa FACEBOOK: http://bit.ly/2iystOf   Subscribe to the PODCAST to get episodes early: http://apple.co/2icO5wz

A conversation between Dr Robert Cialdini and Rory Sutherland about Pre-Suasion, recorded at Sea Containers House in London. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini is available now http://amzn.to/2mpar41 O Behave is a monthly behavioural science podcast from Ogilvy Change. You can read our blog o-behave.tumblr.com Follow us on Facebook: facebook.com/OgilvyChange/ Tweet us @ogilvychange We're sponsored by SoundLounge.co.uk -enabling advertisers to use music in more powerful ways.

Today's guest is Dr. Robert Cialdini who has spent his entire career researching the science of influencing and earning him an international reputation as an expert in the fields of persuasion, compliance and negotiation. His books including Influence, Science and Practice are the result of decades of peer reviewed research on why people comply with request. Influence has sold an impressive three million plus copies. It's a New York Time's Bestseller and it's been published in over, get this, 30 languages. His new book Pre-Suasion: A Revolutionary Way to Influence and Persuade is now becoming a Wall Street Journal and New York Time's Bestseller as well because of this worldwide recognition, his cutting edge scientific research and his ethical business and policy applications. He's frequently regarded as "the godfather of influence".

Roger Dooley has devoted much of his life to the study of neuromarketing, as you can gather from his blog, Neuromarketing, and his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. It’s pretty amazing how effective neuromarketing can be, even though it’s only really been explored in the last decade or so. Roger, the founder of Dooley Direct and cofounder of College Confidential, talks in this interview about how to apply neuromarketing techniques to your own marketing endeavors. If you’re less interested in marketing, though, there are plenty of takeaway tips that you can use to help connect with (and influence) people in other spheres as well. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:52] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:26] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:26] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:36] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:35] - Roger offers an example of the two types of thinking systems by discussing the election. [12:33] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:42] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [20:14] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:46] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [28:11] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:49] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [36:10] - Roger talks about the techniques he uses in his public speaking. [39:21] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [43:06] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:41] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [50:16] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogDooley DirectCollege ConfidentialThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

"How to make the phone ring and convert that phone call into a client."   (In a few words) Seth started his law practice focusing only in Criminal Defense. With an effective digital marketing plan in place and excellent legal work, his practice soon turned out a success; this gave him the possibility to expand his practice to other areas, hiring excellent law talent and applying the right digital marketing strategies his firm continue to offer high quality law services.   In the first part of this excellent episode, Seth will tell us about his practice and some intake pearls which are definitely worth knowing. “When you as a lawyer get busier, you can and should raise your rates. Supply and demand.” “When you are dealing with digital search and people who have never heard from you are finding you, it’s imperative to have a rapid response.” “If you miss a call and you have caller ID, you can get back immediately and don't lose that lead.”   In the second part of the episode; Seth walk us through SEO, Adwords and digital marketing nowadays. 4 main points which will move the Google needle: Content: quality content Links: quality links Optimized website: a well structured website Local: combination of the organic positioning and listings in Google My Business. Listen to the episode and learn a lot more of this! “If you cover many practice areas: a single website for each one of them is what Google is pushing you to right now…”   Seth’s Tip: 99 Designs. https://99designs.com A great way to start. Design websites, cards, letterhead. It’s really fun and easy.  Check it out! Tyson’s Tip: A book. Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini Ph.D. Simon & Schuster (September 6, 2016) “Getting someone to make their decision before you even ask them the question.” Hacking’s Hack: Facebook Groups. Interact with people with common interests. Clients. Stay in touch.   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Hit The Bullseye - Persuasion and 'Pre-suasion': Robert Cialdini is back. Well he never went away…but one of the foremost thinkers on human behavior and author of the 2006 best seller Influence: the Psychology of Persuasion, has a new book updating his thoughts on the 6 principles of influence. Cialdini revisits those concepts and adds even more insights in his new book Pre-Suasion: A Revolutionary Way to Influence and Persuade.Cialdini points out that the peak performing communicators capitalize on privileged moments for change during which people become receptive to a message before they experience it. “Optimal persuasion is achieved through optimal pre-suasion writes Cialdini. To change minds, first change ‘states of minds.'He goes on in the book to update his 6 principles of influence: Reciprocation Liking Social Proof Authority Scarcity ConsistencyLeverage Cialdini's Principles and Hit the Bullseye with your messaging. Interview with Audrey Russo (Part 2)On today's episode I am back with Audrey Russo as we dive deeper into her career history, the different ways she has learned while on the job, and how those learning experiences have helped shape her current work as President and CEO of the Pittsburgh Technology Council. Audrey's passion is helping to grow the Pittsburgh tech community and contribute to something larger than herself. She does this by continuous learning and growth.By starting out in her career as just a “young punk,” Audrey took on large influential roles, many times with criticism and skepticism over her qualifications as a young woman in the position. She confides in me that during her career, she hasn't had many role models and mentors, and has learned more from bad bosses than good ones. Audrey shares with me her big idea for the present and future of the Pittsburgh Tech Council and the role she plays in driving growth for the city. In today's uber-connected world, we can no longer operate in silos. Audrey stresses the fact that we must focus on building meaningful relationships and collaborating with each other to truly make progress. Through humility and learning, Audrey has transformed her outlook on business and how to help others as a result.About Audrey RussoAudrey Russo is president and CEO of the Pittsburgh Technology Council. Since joining the council in 2007, Audrey has built and led a team that's grown the organization to 1,400 member companies with 270,000 member employees from just about every industry.Audrey also serves as  a board member of the Jewish Community Center of Greater Pittsburgh, Regional Industrial Development Center, and more.Key Takeaways[4:47] Audrey's mentors and how they have impacted her Learned more from bad bosses than good ones Got inspiration from characters in books Found a lot of passion in her work – wants to make a difference[12:31] Learning Experience in being a bad boss or BS employee Had one employee killed on the job and handled it poorly as a boss Had narrow view and was disrespectful to boss[19:59] Audrey's “Big Idea” at Pittsburgh Tech Council Personally – Leading something larger than myself Drive the region so the tech and innovation business community is thriving Customer's reason for buying is to make sure they have all the tools they need to grow their businesses[25:14] Recent success story Trip to Bay Area for entrepreneurs and founders of tech companies to understand world of journalism How does the world get to know about the innovations of companies[28:25] Tool Audrey can't live without Scrabble online to decompress Subscribe to medium and get alerts on topics to stay inform Tries to read “left and right” politicallyResources MentionedBook: “Influence: The Psychology of Persuasion” – Robert CialdiniBook: “Pre-suasion: A Revolutionary Way to Influence and Persuade” – Robert Cialdini

Roger Dooley was one of the earliest proponents of neuromarketing; he began writing about it in 2005, long before it was widely accepted as a valid field of study. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. He co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:31] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:04] - Roger doesn’t do his own neuromarketing research, but he’s been writing about it since 2005, well before it was commonly accepted. [05:05] - Subconscious, unconscious, and non-conscious generally mean the same thing in this context, Roger tells us. He also talks about non-conscious and conscious decision making. [08:14] - Roger recommends Thinking, Fast and Slow by Daniel Kahneman for anyone who wants to understand how to work with the brains of consumers. Daniel explains our thought processes into two systems, which Roger briefly discusses. [10:13] - Roger offers an example of the two types of thinking systems by discussing the election. [12:12] - Other books Roger recommends include Influence: The Psychology of Persuasion by Robert Cialdini. Robert’s new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade includes new research and a seventh principle to add to the six from Influence. We also hear an example of how timing can work in persuasion. [18:21] - Stephan asks about the critical faculty, which he describes as a guard against things going straight to the non-conscious mind. Roger responds, and in doing so discusses the role of flattery in persuasion. [19:52] - What techniques would Roger recommend listeners use for persuasion? His biggest recommendation is liking, which involves finding things you have in common with your customer or potential customer. [25:25] - Stephen asks how to use these techniques in an online context where there’s no common element among the people coming to your website. Roger points out that one shared attribute is an interest in the product that you’re selling. [27:50] - Roger describes some tips and best practices for presenting your social proof and authority. He also talks about turning testimonials into stories. [32:27] - How does Roger eat his own dog food? In other words, how does he apply the techniques he knows to his own marketing? [35:48] - Roger talks about the techniques he uses in his public speaking. [39:00] - Roger tends not to use urgency and scarcity in his presentations or messaging, even though he believes it can be extremely effective in making you want to act quickly. [42:44] - Amazon is one of the smartest retailers out there, and Roger describes why. They use many of the techniques he’s talked about throughout this conversation. He also explains that giving too much information can actually be a bad thing, because it forces the customer to think too hard. [47:19] - We hear about Roger’s thoughts on the ethics of marketing and persuasion techniques. [49:56] - Stephan talks about The Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting Value by Frederick Reichheld. Roger goes on to discuss the concept of loyalty, and in doing so recommends Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving by Noah Fleming. Links and Resources: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastBrainy MarketingNeuromarketing blogThinking, Fast and SlowDaniel KahnemanInfluence: The Psychology of PersuasionRobert CialdiniPre-Suasion: A Revolutionary Way to Influence and PersuadeThe Loyalty Effect: The Hidden Force Behind Growth, Profits,and Lasting ValueFrederick ReichheldEvergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business ThrivingNoah Fleming

Total Duration 53:17 Download episode 157 Project Managers Influencing Without Authority Increasingly, project managers need to influence, but do so without authority. Often, without much, if any positional power, we need to get a sponsor or team member or other stakeholders to say "Yes". There's no shortage of books on influence, but there's a new one I have been so excited to tell you about. If you've participated in any of our project management or leadership keynotes, workshops, or e-learning, you've heard me talk about Dr. Robert Cialdini, the acclaimed influence expert and author of Influence: The Psychology of Persuasion. In this episode, Dr. Cialdini joins us to talk about his newest book entitled Pre-Suasion: A Revolutionary Way to Influence and Persuade. You can learn more about Bob and his company at http://www.influenceatwork.com/. Have Andy Speak at Your Company! I spend most of my weekdays delivering project management and leadership workshops and keynotes at companies and conferences. Visit https://www.i-leadonline.com/workshops to learn more about how we can help you and your teams learn how to lead and deliver. Conflict Management e-learning Project managers face conflict on a daily basis. Learn practical skills while earning PDU's. Learn more at http://courses.i-leadonline.com/courses/beyond-the-rock-and-the-hard-place.   Thank you for joining me for this episode of The People and Projects Podcast! Have a great week! YES by Hecuba is licensed under a Attribution-NonCommercial-ShareAlike 3.0 International License. THE BEAT INFLUENCE by Cullah is licensed under a Attribution-ShareAlike License

Robert Cialdini and Pre-Suasion: A Revolutionary Way to Influence and Persuade, the One Word that Makes You More Persuasive, a 2 step process that makes anything you do much more persuasive, and much more. Robert has frequently been called the “Godfather of Influence”. He’s the CEO and President of Influence at Work: focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program as well as a Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Here’s a glance at what you’ll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book “Pre-Suasion: A Revolutionary Way to Influence and Persuade”. Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people’s lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people’s opinion – it’s a mistake. Robert explains what Pre-Suasion is and how you can use it to achieve greater success. When Persuasion Backfires: Sometimes a company’s use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here’s how to make sure this doesn’t happen to you. Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive. If you want to become more influential, here’s one key skill used by the most successful persuaders in the world. Shownotes, special resources, and links from this episode can be found at: geniusnetwork.com/5

Hear from Psychology Professor Dr. Robert Cialdini--The Godfather of Influence--as he discusses an important skill covered in his new book Pre-Suasion - A Revolutionary Way to Influence and Persuade. During this interview, Dr. Cialdini will share the one word guaranteed to make you more persuasive, a two-step process for making any action more impactful, and much more. Here’s a glance at what you’ll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book “Pre-Suasion: A Revolutionary Way to Influence and Persuade”. Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people’s lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people’s opinion – it’s a mistake. Why? The reason is because when you ask for someone’s opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone’s opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you. Robert explains what Pre-Suasion is and how you can use it to achieve greater success. When Persuasion Backfires: Sometimes a company’s use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here’s how to make sure this doesn’t happen to you. Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive. If you want to become more influential, here’s one key skill used by the most successful persuaders in the world. Shownotes and links from this episode can be found at: www.ilovemarketing.com/278

In this Episode of 10XTalk, you’ll discover Pre-Suasion:  A Revolutionary Way to Influence and Persuade, the One Word that Makes You More Persuasive, a 2 step process that makes anything you do much more persuasive, and much more with Robert Cialdini.  Robert has frequently been called the “Godfather of Influence”.  He’s the CEO and President of Influence at Work: focusing on ethical influence training, corporate keynote programs, and the CMCT (Cialdini Method Certified Trainer) program as well as a Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Here’s a glance at what you’ll learn from Professor Cialdini in this episode: Why Dr. Robert Cialdini wrote his new book “Pre-Suasion: A Revolutionary Way to Influence and Persuade”. Getting to YES: Robert shares some fascinating case studies and techniques you can use that are scientifically proven to increase the number of yes answers you receive . How to use ethical persuasion to positively impact people’s lives. This One Word Makes You More Persuasive: Research has shown that when you ask for people’s opinion – it’s a mistake. Why? The reason is because when you ask for someone’s opinion, they take a mental step away from you and go inside themselves for the answer. If instead of asking for someone’s opinion you ask for _ _ _ _ _ _, they will take a mental step toward you, feel more connected to you and become more engaged in the conversation with you. Robert explains what Pre-Suasion is and how you can use it to achieve greater success. When Persuasion Backfires: Sometimes a company’s use of persuasion can lead to a repelling of star team members while leaving only the manipulators. Here’s how to make sure this doesn’t happen to you. Robert gives you a simple 2-step process that makes anything and everything you do much more persuasive. If you want to become more influential, here’s one key skill used by the most successful persuaders in the world. Shownotes and links from this episode can be found at: www.10xTalk.com/93

Author of Find Your Own Voice  Interview ‪starts at 16:18 and ends at 42:39 "I don't think books are going to evolve, because I think other things are there to take that slack up. And I think that's okay. The one thing I can tell you is I have a lot of print books in my life, even though I read mostly digital now. Every time I have a print book I always want to be clicking a link or something. I always want to be grabbing some text and dropping it into Evernote. There are a lot of moments where the technology of paper is frustrating to me. And yet, I write on paper every day. I have a paper notebook beside me at all times every day, and I like getting a physical book. I have the new David Eggers, and it's beautiful. It looks beautiful. It smells nice, and there's nothing like that. I don't know. I don't think the future of books is as cool as we thought it might be. There's no jet pack." News Up to $50 off Kindle eReaders - limited time offer for Prime members “Amazon Prime Reading gives members even more e-books” by Ben Fox Rubin at CNET - October 5, 2016 “Amazon introduces Prime Reading…and hits a sweet spot for many customers” by Bufo Calvin at I Love My Kindle “Amazon's Alexa group is on a massive hiring spree” by Jason Del Rey at Recode - October 1, 2016 Tech Tip IFTTT recipes for Amazon Alexa Interview with Chris Brogan Find Your Writing Voice: How to write more like your amazing self, for books, blog posts, and email by Chris Brogan Essential Zen Habits by Leo Babauta Trust Agents and The Impact Equation, by Chris Brogan and Julian Smith Canva free book covers Pressbooks The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and Word Dominators by Chris Brogan (2014) Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini How to Live a Good Life by Jonathan Fields The Story Grid: What Good Editors Know by Shawn Coyne with introduction by Steven Pressfield Assassin's Creed videogames Heroes of the Frontier by David Eggers Next Week's Guest Tina Pohlman, executive vice president and publisher at Open Road Integrated Media, which is releasing The Corfu Trilogy by Gerald Durrell on October 11, 2016 Music for my podcast is from an original Thelonius Monk composition named "Well, You Needn't." This version is "Ra-Monk" by Eval Manigat on the "Variations in Time: A Jazz Perspective" CD by Public Transit Recording" CD.  Please Join the Kindle Chronicles group at Goodreads! 

"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/pre-suasion-robert-cialdini

My guest today is Robert Cialdini, an American psychologist and academic. He is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. It was based on three "undercover" years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion.  The topics are his books Influence: The Psychology of Persuasion and Pre-Suasion: A Revolutionary Way to Influence and Persuade. In this episode of Trend Following Radio we discuss: Establishing trust before asking for anything Rational self interest Anchoring a persons perception Asking for advice rather than an opinion Warren Buffett's shareholder letter Environmental responsibility Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

Robert Cialdini is on today’s podcast. He is best known for writing “Influence: The Psychology of Persuasion” published back in 1984. Robert is the “go to man” for understanding effective persuasion. Reciprocity, commitment and consistency, social proof, authority, liking and scarcity are his six key principles of influence that he teaches. His new book, “Pre-Suasion: A Revolutionary Way to Influence and Persuade”, introduces a seventh key principle of influence. Michael asks “How did you start down this path? What was your ‘A-ha’ moment that got you researching for this new book?” Robert says it was a series of recognitions as he was reading the newest work in behavioral studies that made him realize that creating mindsets in people didn’t involve just six principles. He went back to his notes and looked at what the top people in various professions were doing. He realized that they were acting like gardeners. They were preparing the earth before planting the seed. These professionals were priming a persons mind to perceive their idea more fully. Next, Michael and Robert talk about anchoring a persons perception of what they are paying or asking for. You start off with a higher number or a grander request before hitting the other person with what you really want. “Are there types of thinkers where pre-suasion is not as effective? Or have you found universally across the populations that pre-suasion is just very effective?” Robert says it seems to be a universal operating procedure that is built into us from birth. He uses a study done with 18 month old babies that proves that this is built into our psyche. Lastly, Michael asks Robert to elaborate on the idea of unity. Robert shares a story of Warren Buffett and unity taken from his book. Michael finishes up the last 20 minutes of the podcast with a presentation on behavior change and the part that social norms play in creating that change, given by Robert. He focuses on how to make people move more towards a environmentally socially responsible role. In this episode of Trend Following Radio: Establishing trust before asking for anything Rational self interest Anchoring a persons perception Asking for advice rather than an opinion Warren Buffett’s shareholder letter Environmental responsibility

Wells Fargo is fined for fake accounts. Apple cuts the wire. Dave & Buster's dips. And Restoration Hardware rises. Plus, influence expert Robert Cialdini shares some influential insights from his new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade.