Podcasts about Tero

In this episode, I sit down with Tero Isokauppila, the $100M CEO and founder of Four Sigmatic, as he reveals why he's starting over from scratch to build a billion-dollar biotech startup. We dive into his new company, HIRO — a plastic-eating mushroom innovation that could reshape the future of waste. Tero shares how he balances running a nine-figure business while launching a zero-to-one venture, why he's raising millions in funding, and what it really takes to go from $100M to billions. You'll hear the unfiltered realities of scaling, raising capital, leading a mission-driven company, and how to play the long game in entrepreneurship. Whether you're a founder, investor, or just fascinated by game-changing innovations, this conversation will show you what it looks like when a $100M CEO bets big on the next billion. Check out HIRO at: https://hirodiapers.com Want to start your Road To $1M? Head to https://capitalism.com/playbook-yt

26 DE MAYO - SAN FELIPE NERI, PRESBÍTERO

Você já se apaixonou por um hétero? Eu reflito sobre como nós LGBTQIAP+ gostamos de receber migalhas de amor e ainda comento a polêmica de um padre famoso! -

Un viaje hacia tu centro creador.Hacia ese espacio que guarda memorias, intuición, heridas… y un poder inmenso.Esta meditación te va a ayudar a:

Un viaje hacia tu centro creador.Hacia ese espacio que guarda memorias, intuición, heridas… y un poder inmenso.Esta meditación te va a ayudar a:

Slovenská výtvarníčka a vizuálna umelkyňa Tereza Tero Abaffy má za sebou zaujímavú cestu do vzdialenej Austrálie. Tereza na svojich cestách rada vyhľadáva krásne prírodné miesta, ale aj dobré jedlo a kaviarne. Porozpráva nám o scenériách, ktoré ju na tejto ceste inšpirovali, pozrieme sa na legendárnu The Great Ocean Road a dozvieme sa, prečo sú Blue Mountains modré.

Erkki Tero

Erkki Tero

28 DE ABRIL - SAN LUIS MARÍA GRIGNION DE MONTFORT, PRESBÍTERO

O Sistema Único de Saúde deve oferecer em breve a testagem molecular para a detecção do HPV, vírus responsável por 90% dos casos de câncer do colo do útero. O médico Agnaldo Lopes, diretor científico da Federação Brasileira das Associações de Ginecologia e Obstetrícia (Febrasgo), explica o teste molecular para detecção do HPV, suas vantagens em relação à forma de rastreio atual, que é o exame Papanicolau, e fala sobre a expectativa do início da aplicação do teste molecular pelo SUS. 

24 DE ABRIL - SAN FIDEL DE SIGMARINGA, PRESBÍTERO Y MÁRTIR

Fungi tends to have a negative connotation, but the truth is that the fungus kingdom plays a fundamental role in human health and in the environment. Certain fungal species contain medicinal properties, can restore health to soil, have the potential to reduce pollutants, and so much more. Today, you're going to learn about how fungi impact your gut health, cognitive function, and their potential to improve the environment. Our guest, Tero Isokauppila is the founder and CEO of wellness company, Four Sigmatic. Today, he's back on The Model Health Show to discuss the incredible benefits of fungi on the environment and human health. You're going to learn about the mycobiome, how certain mushrooms can promote longevity, and the role of adaptogens on the immune system. We're also going to discuss the pervasive problem we're facing with plastics, and why plastic-eating fungi can help restore balance. Tero is sharing the fascinating details behind his new company, and the future of fungi. This episode is full of incredible insights on adaptogens, health, innovation, and so much more. Enjoy!   In this episode you'll discover:  How humans are similar to mushrooms. The relationship between fungi and gut health. What the difference between fungi and mushrooms is. The definition of mycobiome, and why humans are susceptible to fungal diseases. What percentage of pharmaceuticals contains fungus. How immunomodulation works. The relationship between reishi mushrooms and longevity. What percentage of reishi products on the market are inauthentic. The health benefits of mushroom coffee blends. How lion's mane can support cognitive health. The connection between reishi and sleep. What adaptogens are and how they work. The three qualities of an adaptogen. How to reduce your exposure to plastics. What the #1 household waste item is. How plastic-eating fungi can help solve environmental problems.   Items mentioned in this episode include:  Jaspr.co/model -Use code MODEL for $200 off the best air purifier on the market! Foursigmatic.com/model - Get an exclusive discount on your daily health elixirs! Healing Adaptogens by Tero Isokauppila - Grab a copy of Tero's book! Hiro Diapers - Check out Tero's diaper company! Connect with Tero Isokauppila Website / Instagram / YouTube   Be sure you are subscribed to this podcast to automatically receive your episodes:   Apple Podcasts Spotify Soundcloud Pandora YouTube  This episode of The Model Health Show is brought to you by Jaspr and Four Sigmatic.  Got to Jaspr.co/model and use code MODEL to save $200 for a limited time on the best air purifier on the market!   Visit foursigmatic.com/model to get an exclusive 10% discount on mushroom and adaptogen-packed blends to improve your life.  

Erkki Tero

O João era CASADO com uma mulher, mas levava uma vida dupla com outros homens. Um dia ele ficou doente, precisou ser internado e descobriu que havia contraído o HIV. Sob efeito de remédios, no leito do hospital, ele contou a verdade para a esposa. Só nesse momento ele se tocou do que estava fazendo com a própria vida: vivendo uma mentira e expondo a mãe de seus filhos ao risco. Hoje nosso amigo RECONHECE que errou demais e muito desse erro foi por conta da pressão que a religião fazia em sua cabeça.

Tänane Eesti Pops vaatab mõtetest mõrudaist kevade, sellenädalase TMW ja muu hingekosutava poole.

Neste episódio do Podcast Telessaúde UFAM, o discente Igor Santana, coordenador do Núcleo de Difusão Digital, recebe a Dra. Hilka Espírito Santo para uma conversa esclarecedora sobre o câncer de colo de útero.

O Março Lilás tem como objetivo conscientizar a população sobre o câncer de colo de útero, doença que afeta milhares de mulheres no Brasil e no mundo. Além de promover ações educativas sobre a importância do diagnóstico precoce e da prevenção, é fundamental que se discuta também o apoio legal e os direitos das mulheres diagnosticadas com a doença. Para orientar as pacientes com câncer de colo de útero sobre os seus direitos, Neneo de Carvalho, âncora da Rádio Folha 96,7 FM, conversa com o advogado especialista em Direito Trabalhista e Previdenciário, Flávio Bomfim.

Consultório do Rádio Livre: é uma data criada para chamar a atenção sobre a saúde da mulher. No Brasil, o câncer do colo do útero é o terceiro tipo de câncer com maior incidência entre as mulheres. Para este ano a expectativa é que mais de 17 mil mulheres sejam diagnosticadas com câncer de colo de útero.

Erkki Tero

Así definen algunos textos antiguos grecolatinos este órgano femenino, tal y como nos ha contado la catedrática de Filología Latina y directora de la Escuela de Traductores de Toledo, María Teresa Santamaría, que este lunes participa en las charlas de ALUEX con la conferencia 'La paciente anónima a la luz de la ginecología antigua'

In this insightful episode of The Brand Called You, Dr. Tero Ojanperä, co-founder of Silo AI and AI visionary, discusses the transformative power of AI, how businesses can balance automation with human-centric innovation, and the future of AI ethics, education, and leadership.00:38- About Dr Tero OjanperäTero is a technology visionary and an AI entrepreneur.He's the co-founder of Silo AI, the largest private AI Lab in Europe.His latest book is titled Platform Strategy, and AI Revolution - the Handbook, and he was recognized by the World Economic Forum as a young global leader.

It is top of mind these days: Diversity, Equity and Inclusion is being bantered about with scores of companies and organizations dismantling their DEI programs. Here we talk about that with Ro Crosbie the founder, CEO and President of Tero International. Are there other answers for insuring a diverse workforce and what are the benefits? That and more in this thoughtful approach from Tero.  Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

19 DE FEBRERO - BEATO ÁLVARO DE CÓRDOBA, PREBÍTERO DOMINICO

En Ivoox puedes encontrar sólo algunos de los audios de Mindalia. Para escuchar las 4 grabaciones diarias que publicamos entra en https://www.mindaliatelevision.com. Si deseas ver el vídeo perteneciente a este audio, pincha aquí: https://www.youtube.com/watch?v=AsDWlfzJRSM&t=3s Si deseas ver el vídeo completo: https://youtube.com/live/qgqStApHTTU #SanaciónEspiritual #Útero #Corazón Más información en: https://www.mindalia.com/television/ PARTICIPA CON TUS COMENTARIOS EN ESTE VÍDEO. -----------INFORMACIÓN SOBRE MINDALIA--------- Mindalia.com es una ONG internacional, sin ánimo de lucro, que difunde universalmente contenidos sobre espiritualidad y bienestar para la mejora de la consciencia del mundo. Apóyanos con tu donación en: https://www.mindalia.com/donar/ Suscríbete, comenta positivamente y comparte nuestros vídeos para difundir este conocimiento a miles de personas. Nuestro sitio web: https://www.mindalia.com SÍGUENOS TAMBIÉN EN NUESTRAS PLATAFORMAS Facebook: / mindalia.ayuda Instagram: / mindalia_com Twitch: / mindaliacom Odysee: https://odysee.com/@Mindalia.com *Mindalia.com no se hace responsable de las opiniones vertidas en este vídeo, ni necesariamente participa de ellas.

13 DE FEBRERO - SAN BENIGNO, PRESBÍTERO Y MÁRTIR

Federico y el Dr. Enrique de la Morena hablan con la ginecóloga Alexandra Eva Henríquez Linares sobre avances en cáncer de mama y útero.

31 DE ENERO - SAN JUAN BOSCO, PRESBÍTERO Y FUNDADOR

Some people are truly "gifted" in their ability to have fun yet communicate clearly and effectively. Meet Emily Lang a Training Specialist with Tero International. Here we talk about her time as an actor and how life on the stage helped prepare her for her role at Tero. We also talk about how to better communicate and how sales people can be trained to become so much better when they embrace the skill of building relationships. Thanks for listening! The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on  PlayerFM, Podbean, iTunes, Spotify, Stitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon Central on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour...and on Threads @Insight_On_Business.

EL ANCHISSIMO TODO ABARCDOR AMOR DE DIOSLa primera lectura de hoy se toma de la carta a los Hebreos. Nos habla sobre el hecho de que cuando Jesús dice: AQUÍ ESTOY. VENGO PARA HACER SU VOLUNTAD. Dice que los sacrificios del Vieja Alianza recordaron la gente de sus pecados y los animaron cada año a que dejaran de pecar y que comenzaron a amar a Dios y a sus prójimos con todo su corazón. Dice que fue el sacrificio de Jesús de su propia vida cosa que nos ha ofrecido perdón de nuestros pecados y NUEVA VIDA.En el evangelio de hoy cuando llegan María y otros familiares de Jesús y le dicen a Jesús: "Ahí fuera están tu madre y tus hermanos, que te buscan". Jesús responde de una manera que esta manera. Les dice: "¿Quién es mi madre y quiénes son mis hermanos?" Luego, mirando a los que estaban sentados a su alrededor, dijo: "Éstos son mi madre y mis hermanos. Porque el que cumple la voluntad de Dios, ése es mi hermano, mi hermana y mi madre". No debemos creer que esta respuesta fue para ofender su mamá y su familia de sangre. Muy al contrario. Lo que Jesús nos dice con esta respuesta fue recordarnos que NUESTRO AMOR PARA DIOS, PARA JESÚS…este amor nuestro debe abrazar a todos. Nuestro amor para Jesús debe incluir hasta la gente creada a la imagen y semejanza de Dios pero que no hayan venido todavía a reconocer el amor de Dios para ellos.  El amor que Jesús tiene para cada uno de nosotros nos recuerda que no debemos nunca despreciar ni menospreciar a nadie. En al fondo tengo la música de un canto cuyo título dice HAY UNA ANCHURA UNA AMPLITUD EN LA MISERICORDIA Y AMOR DE DIOS…Al final comparto lo que el Santo de hoy, Tomás de Aquino dice sobre Jesús y su madre. San Tomás cita Juan Cristósforo que dice esto: Jesús nos dice que debemos dar mas honor a esa gente que son Hermanos y hermanas nuestras en la fe mas que los que son nuestros hemanos en la sangre.  Dice que una persona se hace madre de Jesús cuando predica fe en Jesús. Porque engendramos a Jesús en los demás cuando derramamos a Jesús adentro los corazones de los demás.                                          Si me quieren hacer comentario: tdeely7352@hotmail.com

28 DE ENERO - STO. TOMÁS DE AQUINO, PRESBÍTERO Y DR. DE LA IGLESIA

9 DE ENERO - SAN EULOGIO DE CORDOBA, PRESBÍTERO Y MÁRTIR

7  DE ENERO - SAN RAIMUNDO DE PEÑAFORT, PRESBÍTERO DOMINICO

Doença é o quarto tipo mais comum de câncer em mulheres; em 2022, 660 mil mulheres foram diagnosticadas em todo o mundo e 350 mil morreram; vacina ajuda a prevenir maior parte dos casos.

Send us comments, suggestions and ideas here! In this week's episode we go so far down the rabbit hole that we encounter the mutated denizens of a lost race descended from Atlantean giants because this week we're exploring the science-fiction world of Richard Sharp Shaver who, of all things, claimed these stories were none other than historical fact! Published in Amazing Stories Magazine in the 1940s with the help of editor Robert Palmer the Shaver Mystery took the world by storm and laid the foundation for UFOlogy and conspiracy culture that endures today. In the first half of the show we discuss Richard Shaver's theophany of the lusty swamp witch, Nydia and how he came to know firsthand the denizens of the underworld. We also take a look at the ancient space language, a galactic commons of sorts that Shaver introduced to us and begin exploring the colorful details as they are described in his first published story “I Remember Lemuria.” In the extended episode we go further down the Shaver Rabbit Hole (that sounds pornographic somehow) and get into the vast menagerie of human alien animal hybrids that our ancient alien overlords created in their laboratories and populate the many worlds in space. We discuss the radioactive influence of the sun, megalithic monuments that still exist today and the origin of the devilish Dero who control the human elite from their high-tech machines far below the Earth's surface. Thank you and enjoy the show! In this week's episode we explore:The Shaver MysteryAmazing Stories MagazineRaymond PalmerThe Montong LanguageTheosophy, Ariosophy and New-Age Channeling Controversy!The Night Witch, NydiaHearing Voices and the Welding GunAlien RacesGiant Nordic WomenAnimal Magnetism In the extended episode available at www.patreon.com/TheWholeRabbit we go way further down the Shaver rabbit hole and discuss:The Elder RacesAlien Human Mutants Species (Furries)Rhodite ConspiracyAbandaneroAncient WeaponryThe DevilDero, Tero and ZeroShaver's medical historyLetters Between Shaver and FansConspiracy CultureOne PieceEach host is responsible for writing and creating the content they present. Heka wrote and prepared purple sections, Luke was red and Mari presented blue sections. Where to find The Whole Rabbit:Spotify: https://open.spotify.com/show/0AnJZhmPzaby04afmEWOAVInstagram: https://www.instagram.com/the_whole_rabbitTwitter: https://twitter.com/1WholeRabbitOrder Stickers: https://www.stickermule.com/thewholerabbitOther Merchandise: https://thewholerabbit.myspreadshop.com/Music By Spirit Travel Plaza:https://open.spotify.com/artist/30dW3WB1sYofnow7y3V0YoSources:“Reality -- it is a Horror?” by Gabriel McKee https://archive.nyu.edu/bitstream/2451/63884/2/Mckee-%20Shaver.pdfFlying Ships, Humanoids, and Creatures of the Subterranean Worldhttps://a.co/d/1arr0lICompendiumSupport the show

En Ivoox puedes encontrar sólo algunos de los audios de Mindalia. Para escuchar las 4 grabaciones diarias que publicamos entra en https://www.mindaliatelevision.com. Si deseas ver el vídeo perteneciente a este audio, pincha aquí: https://www.youtube.com/watch?v=vfFr2AV7J-c&t=3s Las memorias de dolor son profundas y van más allá de lo personal. A veces nos desconectamos inconscientemente de nuestro útero para tratar de evitar ese sufrimiento. Sin embargo, esta desconexión nos impide experimentar el placer y vivir plenamente. Esther Santiago Psicóloga clínica, músico, musicoterapeuta e hipnoterapeuta. Creadora de un proyecto basado en la Maternidad. Acompañante de procesos vitales femeninos. Forma a mujeres y profesionales en el uso consciente de la voz y su conexión con el útero. Más información en: https://www.mindalia.com/television/ PARTICIPA CON TUS COMENTARIOS EN ESTE VÍDEO. -----------INFORMACIÓN SOBRE MINDALIA--------- Mindalia.com es una ONG internacional, sin ánimo de lucro, que difunde universalmente contenidos sobre espiritualidad y bienestar para la mejora de la consciencia del mundo. - Apóyanos con tu donación en: https://www.mindalia.com/donar/ - Suscríbete, comenta positivamente y comparte nuestros vídeos para difundir este conocimiento a miles de personas. Nuestro sitio web: https://www.mindalia.com SÍGUENOS TAMBIÉN EN NUESTRAS PLATAFORMAS - Facebook: / mindalia.ayuda - Instagram: / mindalia_com - Twitch: / mindaliacom - Odysee: https://odysee.com/@Mindalia.com *Mindalia.com no se hace responsable de las opiniones vertidas en este vídeo, ni necesariamente participa de ellas.

21 DE DICIEMBRE - SAN PEDRO CANISIO, PRESBÍTERO Y DOCTOR DE LA IGLESIA

14 DE DICIEMBRE - SAN JUAN DE LA CRUZ, PRESBÍTERO Y DOCTOR DE LA IGLESIA

3 DE DICIEMBRE - SAN FRANCISCO JAVIER, PRESBÍTERO JESUITA, MISIONERO

Legado: Heather el la revuo Monato “Tunelo sur luno” de Roberto Pigro  Kanto: el la festivalo de la tero “himno al la Tero”. Intervjuo al Jorge Maldonaldo pri ĉifrovalutoj . Kanto: “ La plej granda “de Gijom Armide . Intervjuo al Brendan pri lia preferata muzikbando “ Cigarettes after sex” ( cigaredoj post seksumado). Kanto […]

Functional mushrooms are transforming the wellness industry, and at the forefront of this movement is Four Sigmatic, founded by Tero Isokauppila. A 13th-generation farmer from Finland, Isokauppila has pioneered mushroom-based products that blend tradition with modern wellness needs, building Four Sigmatic into the number one mushroom coffee and protein brand on the market. I sat down with Tero to discuss the challenges and insights behind building a new category, the importance of resilience and focus in scaling a sustainable business, and his vision for Four Sigmatic's future.

In this episode, I speak with Tero Kaarlele and Tomi Pitkäaho about their work "A cross-platform-multi-user virtual training environment for waterproofing."  Here are the links and pictures we discussed.Ev battery disassembly and sorting: https://rebo.centria.fi/recirculate/Centria & FIU robotics collaboration: https://rebo.centria.fi/Samis/Recirculate web page: https://recirculate.eu/Images:https://drive.google.com/file/d/1rRxW9w86IdLlZHogm-NhopwGfKeMwn7z/view?usp=drive_link https://drive.google.com/file/d/1HDE4NBoWErAP1FbB3T_at9CqrfMUZmwO/view?usp=drive_linkhttps://drive.google.com/file/d/1v7doJLjmXiv3NQ8kreQnf9s5Zk5d0geJ/view?usp=drive_link

Hola alma

#XanderZayas #JasmineCamachoQuinn #AdrianaDíaz Más De Una Milla 27/09/2024 Celebrarán el aniversario #52 del hit #3,000 de Roberto Clemente en el Estadio Sixto Escobar | Se hunden los Mellizos de Minnesota a pesar de la buena actuación de Carlos Correa | Las Atléticas de San Germán derrotan a las Cangrejeras, mientras que las Atenienses suman cuatro victorias seguidas | Adriana Díaz conoce su primera rival en China | Xander Zayas regresa al cuadrilátero esta noche en NY | Jasmine Camacho Quinn cierra el año con otra contundente victoria ¡Sintoniza y Comparte! #VamoArriba #AlmuerzoDeportivo #tiempodedeportes #BonitaDeportes #DeporteEsMásQueJuego #Anótalo #periodismoinvestigativo #periodismodigital

En Ivoox puedes encontrar sólo algunos de los audios de Mindalia. Para escuchar las 4 grabaciones diarias que publicamos entra en https://www.mindaliatelevision.com. Si deseas ver el vídeo perteneciente a este audio, pincha aquí: https://www.youtube.com/watch?v=N3YHY0pYnJ8&t=5s ¿Sabías que, a través del útero, la mujer puede revelar sus dones y su verdadera esencia? Este poderoso órgano es clave para potenciar la energía femenina. ¡Descúbrelo todo junto a María Gabriela Marcano en Mindalia! María Gabriela Marcano Bruja y Coach. Acompaña a las mujeres a expandir su energía sexual y a recordar su energía y potencial ilimitado. Es especialista en sexualidad holística y consciente, maestra de pulso tántrico y profesora de huevos yoni. https://www.brujacoach.com/ / brujacoach / brujacoach #Dones #Útero #EnergíaFemenina -----------INFORMACIÓN SOBRE MINDALIA--------- Mindalia.com es una ONG internacional sin ánimo de lucro. Nuestra misión es la difusión universal de contenidos para la mejora de la consciencia espiritual, mental y física. -Apóyanos con tu donación en este enlace: https://streamelements.com/mindaliapl... -Colabora con el mundo suscribiéndote a este canal, dejándonos un comentario de energía positiva en nuestros vídeos y compartiéndolos. De esta forma, este conocimiento llegará a mucha más gente. - Sitio web: https://www.mindalia.com - Facebook: / mindalia.ayuda - Instagram: / mindalia_com - Twitch: / mindaliacom - Vaughn: https://vaughn.live/mindalia - Odysee: https://odysee.com/@Mindalia.com *Mindalia.com no se hace responsable de las opiniones vertidas en este vídeo, ni necesariamente participa de ellas. *Mindalia.com no se responsabiliza de la fiabilidad de las informaciones de este vídeo, cualquiera sea su origen. *Este vídeo es exclusivamente informativo.

At one point during our conversation with Four Sigmatic founder and CEO Tero Isokauppila, he recounts a story about playing golf with the CEO of a large and well-known U.S. retailer. The executive told Tero that Four Sigmatic wouldn't be successful because of its esoteric brand name. It's fair to say that the CEO underestimated the trailblazing company. Founded in 2012, Four Sigmatic pioneered the now thriving category of mushroom-centric food and beverages. The brand markets a platform of organic ground coffee, protein powders, creamers and supplements that are infused with functional fungi, including reishi, lion's mane and chaga.  Four Sigmatic's flagship mushroom coffee is the leading ground coffee on Amazon, and is the anchor for its significant e-commerce business, which represents more than half of its sales. The brand is also represented at major retail chains, including Walmart, Whole Foods, Target, GNC, Albertsons and The Vitamin Shoppe and generates tens of millions of dollars annually. In this episode, Tero talks about how his personal background as part of the 13th generation of a Finnish farming family influenced his decision to launch Four Sigmatic, navigating an ahead-of-its-time trend, how he overcame “making every mistake a founder can make,” and how the company aligns category insights and innovation. Show notes: 0:35: Tero Isokauppila, Founder & CEO, Four Sigmatic – Tero and Ray kick things off with a brief chat about Kalsarikännit, a Finnish word with a very strange definition, before the entrepreneur talks about his family's farm, the reason why children generally avoid mushrooms and whether “sigma” will show up more often in Four Sigmatic social posts. Tero also explains how his parents' professions influenced his education and created a foundation for his foray into entrepreneurship, why he says “mushrooms chose me,” and how Four Sigmatic addresses consumer skepticism about fungi. He also talks about how the company planned and participated in sampling demos and events early into its development, the impact of sponsoring podcasts in the development of the brand, and how a boom in mushroom-infused food and beverages has affected awareness and misinformation about functional mushrooms. Tero also discusses the evolution of Four Sigmatic's package design and why the brand emphasizes functionality more than it has in the past, why he doesn't believe that great packaging is an indicator of potential success for early-stage brands, and why he views his brand's name as “part of our journey.” He also talks about Four Sigmatic's success on e-commerce and why the company needs to evaluate its strategy every 6-12 months, his perspective on investing time and resources on Amazon vs. DTC, why he advises new entrepreneurs that when it comes to product development “just do the one thing,” and why he describes category management as “both an art and a science.” Tero also explains how Amazon and Whole Foods are creating a synergistic omnichannel platform and talks about his funding strategy as an angel investor and how price and taste influence his perspective. Brands in this episode: Four Sigmatic, Annie's, Once Upon A Farm