Podcast appearances and mentions of caroline zook

⏳ We're just a short time away from the FINAL enrollment of our un-boring coaching program. Get on the VIP Waitlist here: https://wanderingaimfully.com/waitlist**Are digital product launches dead? Not at all! But in 8 years, we've noticed a few changes and we wanted to share what we've seen firsthand. How many sales emails matter? Do you actually need launch bonuses? Is there value in using AI to write sales page copy or does it sound too… AI?Here's what we cover in this ep:Why pre-marketing matters more than ever (and how to start sooner)The power of “carrots” and launch events to drive urgencyWhy inboxes are cluttered and what to do about itHow specificity and social proof are becoming non-negotiableWhy it's easier than ever to execute a launch (doesn't mean sales are easy)Whether you're prepping for a big product launch or rethinking how you sell altogether, this episode will help you show up with more intention, strategy, and confidence.***

If you're like us and using GPT (or Claude, etc) on a daily basis, then you have an AI that is gaining context about you constantly. With that in mind, we decided to ask AI to come up with questions they thought would be compelling for us to answer!In this episode, we have two AI Speakers joining us to ask us questions about our businesses, content creation, and our lives. The AI voices were created using Descript and the questions were created via ChatGPT.We thought this was SUPER interesting and very fun to see what things stood out to the artificial intelligence we spend time interacting with daily.***

We're one month into our return to Instagram after a 3-year break, and in this episode, we're pulling back the curtain on what's working, what's not, and how we're approaching Instagram in a way that actually feels good (and sustainable). Spoiler: we're not here to growth-hack, we're here to experiment, stay aligned with our business, and TRY to enjoy the content creation process.We cover:What our first month back looked like (formats, topics, opt-ins, and spaghetti-throwing)Surprising lessons from low-effort Reels and a spur of the moment carouselWhy we're pivoting to a focused content series, 40 Days of Launch Prep, and how we're using storytelling as strategyA behind-the-scenes update that we're already a bit behind on our Month 2 plan, but we're moving forward!How to reflect on your own content strategy and find what fits your seasonIf you've been thinking about returning to social or just want to create in a way that's more creatively fulfilling, this one's for you.

With just a few months to go before our Tiny Zook

This is the second part of our discussion about retiring our WAIM Unlimited coaching program. We are going to do ONE final enrollment period in a few months and we answer some of your questions about this decision.The questions we answered in this ep:How are we feeling confident when it comes to the money side of this decision? Do we have savings? Other skills we can fall back on? Are we freaking out about this at all?Monthly coaching has been so valuable for our customers, why would we stop doing it?We talk about running a “calm business” does this completely change how calm things will be for us?Why should someone buy WAIM Unlimited during this last chance to purchase? Hope you enjoy hearing us discuss more of the real-time decision-making and thought process to this big shift in our business! ***

See what we're up to: https://wanderingaimfully.com/nowTry Teachery for free: https://teachery.co

How do you really know when it's time to move on from an offer you've built your business around? In this episode, we're sharing the four indicators that helped us make the decision to wind down WAIM Unlimited—insights we hope will help you reflect on your own path.We dive into:What it feels like to fall out of love with your offer (and why that's not a failure)When your results no longer match your effort—and why that's worth paying attention toHow a strong pull toward something new can be a signal, not just a distractionWhy shifting life circumstances (hello, parenthood!) require more sustainable, aligned business modelsIf you've been feeling stuck, disconnected, or daydreaming about a new chapter, this one's for you. We'll help you ask the questions that matter and maybe, just maybe, give you the nudge to take that leap.

After six incredible years, we've decided to retire our flagship program, WAIM Unlimited (after one FINAL upcoming launch). In this episode, we're walking you through exactly why we're making this sizable change. Retiring WAIM Unlimited didn't come from burnout or panic… but from clarity, alignment, and a desire to move into our next chapter with intention. We've been business coaches for 72 months and we're excited to take things in a new direction!Here's what we cover in this ep:What a final enrollment will look like (May/June 2025)The real (and nuanced) reasons we're making this shift—from changing buyer behavior to our own creative evolutionWhat this means for current WAIM members (spoiler: NOT MUCH!)What the next 12 months will look like for us, including our final launch and plans for parental leaveA glimpse at what we're pivoting toward in 2026—and why we're genuinely excited to build from the ground up againThis episode is for anyone who's questioning a long-standing offer or wondering if it's time to let go of something that no longer fits. Your business can grow with you… if you let it.

Our latest WAIM Unlimited launch was smaller than expected, but instead of panicking, we're using it as a chance to adapt, experiment, and pivot. In this launch recap episode, we're breaking down:The details of our Spring 2025 launch (amidst first trimester, new 6-month option, and our very minimal marketing effort)Why we think sales were lower this time (hello, economic uncertainty, changing buyer behavior, and declining web traffic)What we're doing differently moving forward (getting back on social, refining our offers, and leaning into AI tools for creators)Our plans for WAIM Unlimited, Calm Launch Formula, and where we see our business evolving for the rest of 2025If you've ever had a launch that didn't go as planned, we hope this episode reminds you that business is an ever-changing game—and that reinvention is part of the process. Listen in for our takeaways and what's next for us!

This episode is a special one—because we're pregnant!

⏰ The doors are closing on March 11 to our monthly un-boring coaching program! Whether you're just starting a business or you want to take it to the next level, we can help with our 6-Month Coaching option or our WAIM Unlimited lifetime membership.➡️ Get all the details at https://wanderingaimfully.com/join***This episode goes out to anyone who has felt stressed during a launch! We want to help change that for you and we have 4 steps that ensure your launches are calm, profitable, and feel effortless.THE biggest mistake we see folks making when doing live launches is not enough planning and prep time (our own customer survey data showed 75% of people plan a launch in 4 weeks or less). Not giving yourself enough time leads to overwhelm, a lack of pre-marketing, and what we call a “floppy launch” (read: not many sales).We touch on four things in this episode that every launch needs to feel calmer while also driving more sales! We hope you walk away from this episode giving your next launch more lead-up time AND when your launch starts you are having that (stress-free!) twiddling-your-thumbs moment.

⏳ Get ready! Our un-boring coaching program enrollment starts Feb 24. Let us help you build a profitable, predictable, and peaceful business in 2025. Learn more at https://wanderingaimfully.com/join ⏳ ***When we started Wandering AImfully in 2018 the online business landscape was in a lot of ways the same, but in some ways VERY DIFFERENT. In this episode, we share 7 huge changes/shifts we've seen in the online business space. Some are obvious (

⏳ Get ready! Our un-boring coaching program enrollment starts Feb 24. Let us help you build a profitable, predictable, and peaceful business in 2025. Learn more at https://wanderingaimfully.com/join ⏳ ***If you can't tell, we are pretty bullish on no-code tools right now and we're excited to share this episode talking about how we built an accountability app/game for our membership community!We walk through why we think creating tools is an alternate marketing path instead of creating content for social media. While everyone is focusing on Reels, TikTok, etc, you could be making tools without the need of a developer OR any design skills at all. The tool we've been using is called Lovable and you don't need to know anything about databases, code, Github, etc. You just need to be able to type in a chat prompt (like GPT).Let us be clear, no-code does NOT mean no effort. Building anything takes patience, time, and a willingness to learn new things and fight through the ups and downs. But, we are so excited with what we've been able to create with our WAIM of Stones accountability app for our WAIM Unlimited members. And we'd much rather spend our time creating long-lasting tools that solve problems as opposed to publishing vertical video content that lasts 24 hours at best.

With all the hullabaloo around the TikTok ban, it's got us thinking about the topic of diversifying your marketing versus focusing. Is it smart to put all your eggs in ONE marketing basket? How can you create safeguards for your business? We've been huge advocates of email list building for 10+ years and while social networks come and go, our email inboxes are still the most valuable channel in our minds. Whether it's TikTok, IG, YouTube, etc, we believe it's never been more important to grow an email list that gives you some control over your audience. Have a listen to this more casual conversation around the topic of marketing and what we'd do at all stages of your business journey (starting from scratch, some experience, or many years under your belt). ***

Ahhhh, self-sabotage, otherwise known as overthinking or just unintentionally getting in our own way. We're all guilty of it, but how can do it a bit less?Whether it's hiding in your “creation cave” or avoiding sending sales emails so you don't feel sleazy, there are a handful of ways we limit our business potential that are of our own doing (we know, this is a tough love ep!)We highlight 4 ways we've encountered self-sabotage and that we see from a lot of our community members. Then, we give you action steps to overcome the sabotage and change things for the better! ***

If we could create an entirely new social media app, what would we do? Do creators have a responsibility to share their failures? What are our biggest business risks we've taken? These questions and more came from our podcast producer (GPT

Today we're excited to share what we feel is the biggest game-changing AI tool since OpenAI released GPT a few years ago. We'll talk about why this tool has consumed all our free time and how we think it can be impactful for your business too!The tool is called Lovable and it's a no-code, prompt-style, app/idea development interface (that does NOT require you to know how to code at all).

We don't normally do prediction episodes, but this year we thought it would be fun! At the end of 2025 we can look back and see how right/wrong we were (spoiler alert: we will probably be wrong in all of them — lol).This year, Caroline will be focusing mostly on Wandering Aimfully (WAIM) and Jason will be focusing mostly on Teachery. We each shared two predictions that the other person didn't know we were going to share about those businesses.Then, we each brought 3 predictions for the online business space (digital products focus). Did any of these surprise you? Which one do you think we're right on?***

2024 is in the rear view mirror and we have an episode reviewing what went well, what didn't go well, and our look ahead at 2025!We love doing these reviews and hope you enjoy hearing about the good, the bad, the disappointing, the tough, the awesome, and also all the things we thought were going to happen but didn't (hey, that's life

It's hard to believe we haven't sold anything on Black Friday/Cyber Monday in 7 years! But, this year it made sense for us and we break down why and how things went.We cover: What we sold, what it took to put the sale together (emails, sales page, automations, etc), what mistakes we made, and the final revenue numbers!You can see the sales page we created, learn more about the Calm Launch Formula ✌️

We went back and forth on sharing this episode, as it's one of our more “real” and honest conversations. While we love sharing polished thoughts with you all, our relationship with using social media is SUPER messy and so we figured we'd just record and have at it

When this episode goes live it's Thanksgiving in the U.S. and we're drafting our Top 5 dishes we'd want on our plates. We keep the draft fun going by also drafting our Top 5 marketing tactics we'd use if we had a brand new business we were starting in 2025.Feel free to send us your version of the Top 5 lists we mentioned in the order you'd rank things!Jump to 21:42 if you only want the Marketing Tactics list.

The Zooks are back behind the mics! After a 5-week trip back to the U.S. that included two hurricanes, two doctor's visits, three bouts of sickness, and some sticker shock at prices and quality of things, we're sharing how it all went.In this episode, we're also giving you an update on our fertility journey and the new findings with a bunch of blood work Caroline did to find some genetic conditions. We DO have a plan in place to move forward with our goal to grow our family and we'll keep you posted. We also give a glimpse at how we're feeling about work/business right now and what's “shifting in us” as we like to say. We'll have a lot more to share in the coming weeks/months as we always do this time of year.If you listen on Spotify, please comment with what you want to hear more of with our podcast? We're always keen to hear from you folks! ❤️***

TW: miscarriage, pregnancy loss, chemical pregnancy, infertility In this episode, we share our personal story of trying to conceive (TTC) earlier this year, which resulted in two very early miscarriages, also known as chemical pregnancies. Now that we've had some time to process, we wanted to give you more details about what's been going on behind-the-scenes for the past few months, the emotional rollercoaster of moving through these losses and navigating these uncharted waters together, as well as how this has shifted our priorities and played a role in our business decisions. If these are topics that could be triggering at all, please don't hesitate to skip this episode or come back to it when you feel ready. We also want to emphasize this is our personal journey, and we're not medical experts. Our hearts go out to anyone who is in the midst of a similar journey or has gone through struggles conceiving in the past. Thanks for listening.

It's time for a recap of our latest launch of WAIM Unlimited! We share the sales numbers, the lessons learned, and what changes we are/aren't making for the next launch.Spoiler alert: For the second launch in a row, we did NOT hit our low goal

Who wants to pull back the curtain and hear about a BIG experiment we ran with Teachery this summer? You do?? Then let's dive into it!In this episode, we talk about a huge shift in direction for Teachery as a business. What might seem simple on the surface to offer a Lifetime (Pay-Once) Plan to Teachery, is actually quite complex. We share how we got to this place, how the experiment went, and the risks we're looking ahead at.The initial results of our Lifetime Plan experiment have us extremely excited for the future of Teachery. Not only does it feel very “us” as a business move, but it also immediately gives us the cashflow to afford to invest in additional design and development work! Can't wait to continue to share this story with you as Jason takes the reins with Teachery (and Caroline is still in the wagon, she's just more relaxed and less directing the horses which way to take us down the trail). ***

We are doing something we've NEVER done before in 200+ episodes of our podcast… having a guest! We are excited to share this chat with our friend Wayne Fick, who, over the past two years, he transitioned from working with clients, having zero audience, to selling his own digital products, and building a calm business that he's thoroughly enjoying.Wayne started with his first product, which sold to just 7 people. Realizing it wasn't a good fit, he pivoted and a year later generated $30,000 in sales for his Canva course! 

Evergreen sales are often painted as the ultimate dream: you fall asleep, wake up to sales, and money magically deposits into your account without lifting a finger. Sounds perfect, right? However, the reality of Evergreen is far from this idyllic picture… This week, we discuss selling digital products Evergreen vs Launches. While Evergreen is often seen as the “easy,” passive income model, we believe there are a lot of hidden tactics and costs, not to mention a TON of technical setup and ongoing experimentation that is really difficult. For us, Launching offers a simpler, more manageable alternative. An open and closed launch model provides built-in urgency and a single, streamlined experience for our audience. Through trial and error, we discovered a recurring revenue launch model that combines the best of both worlds, giving us Evergreen-like results. Listen in as we discuss the pros and cons of each model and, as always, you decide how you want to run your own business, we're just here to share our stories and experiences.***

Since the beginning of the year, we've been on a mission to help more entrepreneurs build businesses that allow them to live a balanced life. We initially thought the key was giving our members one thing to focus on each month through our live coaching sessions. While this provided clarity, it also led to overwhelm as members felt they had to prioritize every aspect of their business equally. That's when we introduced the Un-Boring Business Roadmap to provide a clear sequence for tackling business tasks, which was a game changer.However, our thinking evolved further this year. We realized that to build a calm, profitable business, you need to focus on what we call the Calm Business Trifecta: 1) an irresistible offer that you can sell with repeatable launches; 2) an engaged audience grown with a sustainable content system; and 3) a peaceful daily schedule grounded in an 'enough' mindset. We believe that if you narrow your focus to having a successful launch of your core offer, everything else will fall into place. This approach not only helps you build momentum but also ensures that all the important elements—like a great offer, knowing your audience, and building a list—are working together in harmony.In this episode, we share a story from the early days of Made Vibrant, where Caroline was constantly creating new products instead of capitalizing on successful launches. This scattered approach led to more effort and LESS profit, the opposite of what we aim for. By focusing on repeatable launches with Wandering Aimfully, we found clarity and control, leading to increased profitability and a sense of momentum. If you're a business owner feeling overwhelmed and directionless, tune in to learn why making calm launching the center of your focus can finally get your head above water.***

In this episode Caroline Zook, co-founder of coaching program, WAIM Unlimited, and teaching platform software, Teachery, shares her personal journey and insights on setting mindful goals that foster growth while also keeping mental health in mind. Discover how to listen to your inner voice to determine if your drive is rooted in self-love or fear, and learn practical tips for creating a system to protect yourself from striving too hard. This episode is a must-listen for anyone looking to thrive in their personal and professional life without sacrificing their peace and balance. ⁠⁠Get 50% OFF Your First Year of Flodesk!⁠⁠ ☕⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy Me A Coffee⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and support an episode! ⭐Leave a Review on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rate This Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! ⭐Visit www.thetillagepodcast.com for today's ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and more. ⭐Follow along on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM

Have you ever had a product launch flop? If you haven't but want to avoid ever having a “floppy” launch

We're creating our first new product in years and taking you along on the journey behind the scenes! The product is called Calm Launch Formula and it's a done-for-you online course that helps you plan your next digital product launch using our proven system.What goes into creating a new product? How is this different than a standard online course? What does “done-for-you” mean and how are we using AI to do all the boring work? Tune in this week as we share all the details of going from initial idea, to first brainstorm sesh, then dumping the big concepts into a bulleted list, refining that list, building slides in Canva, and then engineering all the AI prompts to do all the work for you (in 15 minutes or less

We officially created and posted our very first piece of social content for Teachery

We are two months out from our next enrollment period for WAIM Unlimited and wanted to give you a behind the scenes look at everything on our to-do list pre-launch.This is our first enrollment period in over a year that includes a new program! We're creating the “Calm Launch Formula,” a product to help you plan your own 2-week launch based on our proven schedule, sales page, sales emails, pre-marketing tactics, and more. What are all the tasks on our list the next few weeks? When will we start marketing and promoting our new program? And how do we feel about doing our first LIVE cohort?? All of that and more in this week's ep!***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

There is a ton of glamorization when it comes to having a “team” in the online business world. Having employees can be a badge of honor, but is hiring the right fit for you??In this episode, we share our thoughts on keeping our “team” small and not going down the path of hiring more people. We're not saying hiring people is bad, but for us, managing people and the stress that comes along with it is not worth it at this time in our businesses. We DO have a few freelancers we work with on an ongoing basis. It's a very low-stress and minimal interaction relationship with those people, which feels nice and calm. We've experienced having a bigger team before and it was stressssssful

Is a CALM content creation plan possible? And can we do it for TWO businesses?? In this episode, we explore our content batching schedule and some of the processes we're experimenting with this month.We've been on a break from consistently creating social media and video content for nearly 3 years

After spending many years with an unfocused audience and nebulous problem we solve, we *THINK* we've finally landed on the right answer for our core business…. maybe? One thing we know for sure, we've always operated Wandering Aimfully as generalists. We can help with email marketing, copywriting, branding, etc. Sure, we were always trying to help small business owners who care about being intentional, but that was very unclear and made our lives difficult when it came to positioning ourselves and our core product. In this episode, we share our NEW content focus, which also presented a more niched-down audience focus too. We hope that hearing us talking it out in real-time can help you to better focus your core audience or problem your business solves.Lots of (fun) changes coming to our Wandering Aimfully website and content very soon! Our YouTube channel: https://youtube.com/wanderingaimfully Framer (aff link): https://bit.ly/jasonframer ***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Last week, we shared a plan of action from an SEO Expert we paid. It included writing articles, competitor pages, and a user-generated content strategy. How did we do with that plan? Tune in to find out!Writing informative articles is not our favorite thing, BUT, after working on the task for a week we feel like we found a good groove. In this episode, we share the process and the tools that made the writing process much simpler. We also go over our competitor page strategy and how we used Framer to make the job easier for us. Jess Cooks Garlic Bread: https://www.thisjess.com/sourdough-discard-garlic-pull-apart-bread/SEO Article Tool (aff link): https://bit.ly/jasonfrase Framer (aff link): https://bit.ly/jasonframer ***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we're going to share their plan of action in this episode.The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pronged plan of action to take. Listen as we share that 3-pronged plan and feel free to steal a few ideas based on what we're going to be working on as our 5-week content extravaganza continues! And, we WILL be creating SEO-friendly articles for Wandering Aimfully in an upcoming week as well, so stay tuned to hear about that if you run a knowledge-based digital product business.***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too).There has been ONE clear friction point for us over the years when working together and that's... Long-form videos. It's some combination of our two strong creative personalities, along with having different visions for how a video should turn out, and the entire process has always been a bit bumpy for us. But, we really hoped to change that this last week!Through many conversations, many experiments, and just trying to lead with curiosity we feel like we came out of the week WAYYYYY better than expected. Sure, we only finished 2 long-form videos, but our goal was 3, so we're happy about that. Enjoy listening to us recap our experience and we hope it helps you re-think a current spot where you might be in your business. 

Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what's to come this week as we pivot to long-form YouTube content for Teachery.If you didn't listen to last week's episode, we're embarking on a 5-week content journey to get back into the groove of posting content to grow our audiences for Teachery and Wandering Aimfully (publishing starts in 1 month). We set a goal of creating 10 short-form videos last week and we ended up with… 6! We're actually happy with that result because we're very new to short-form video creation and have been on a 3-year break from any short-form content creation

Here we go, folks! We're back on the short-form video creation train and this week we're sharing our plan of action for Teachery. We've been off social media for 2.5 years, so this is quite the journey!If you missed last week's episode, we're embarking on a 5-week content extravaganza

Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We've only been creating “nurture” content for the entirety of our WAIM business and that's about to change!This week, we're kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it's has NEVER had content created for it (not a single article, social post, etc). But, before we just start creating content willy-nilly, we wanted to come up with a framework to make sure we're creating the right content for the right purpose. Is our content just nurturing an existing audience? Or is our content discoverable and helping us grow our audience? Enter our… Content Salad MATRIX. We cover the two different formats of content (Long and Short) and the two different types of content (Find and Nurture). From there, we share our plan for the next 5 weeks and what type of content goes where.We'll fully acknowledge there is a lot to unpack in this episode and that we are embarking on a big content project, but hey, wouldn't it be boring if we didn't swing for the fences a bit??Hope you enjoy it!***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

We LOVE a launch recap episode! And as two people who value transparency and honesty in the online business world, we hope you appreciate this one because our latest launch (Spring 2024) didn't quite hit the mark. Now, we want to be 100% clear: We are not upset by a 6-figure launch. There is nothing to complain about or shed a tear about. However, there is a reality to reaching a certain level of revenue with our launches and then not hitting that same level after raising our price (for the first time in 5 years).We hope you get a few takeaways from this episode if you've had a lackluster launch and see it the same way we do; as an opportunity to improve and create a new baseline for the future! ***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

Join us this week as we celebrate episode #200 of this podcast by sharing a few untold (maybe just lesser know?) stories from our entrepreneurial pasts. We each picked a few stories for the other to share without telling them ahead of time — fun!In some ways it feels like we've recorded 200+ episodes of this podcast, but in other ways, it kind of feels like we're just getting started. Whether you are listening to your first episode or have been with us since the start, we appreciate you so much

We've been working together in some capacity for almost 15 years! In that time, we've learned how to communicate, navigate each other's emotions, but we still run into difficult moments like we did this week.In this episode, we want to share our experience as a couple who works together (on two businesses!) but also how you can apply some of our lessons to running your own business, whether you have a partner or work with freelancers (or just on your own!)We're going to talk about the importance of having more discussions that you think you need, how to navigate perfectionism (over and over again), communicating during rough patches, and recommitting to your values.***⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

What do you do when you have a TON of ideas and all of them feel like they need your attention? How do you sort them, prioritize them,  and schedule them?Thanks to listener Leah W. for submitting this week's podcast topic! This is a timely one for us as of recording because we're overflowing with ideas for our two businesses (Teachery and Wandering Aimfully). And, even with our advantage of being a 2-person operation, we're still finding it hard to carve out time for every idea.So what do we do? Well, that's what we discuss in this ep! We'll cover our signature “Big Ass List™” and then go through the steps to get your ideas out of your head and planned on your calendar to get done in a methodical way.

We thought it would be fun to share the tools that we're super excited to be using in 2024! Most of these are used for biz purposes, but a few them overlap with life too.If you're a fan of the video game MarioKart (any version!) then you'll know about the items you can collect in the “?” blocks throughout each race. As we shared the seven tools, Jason assigned a MarioKart item to each of them to make it fun! Here's a recap of the tools and the MarioKart items… because… why not??

Hello...thanks for listening! Join my newsletter... https://www.westelizabeth.com/vip-list-signup Back on Ep 40 What I've Been Up To.... I spoke about this also. I've since finished watching some of the shows (I watched all of the seasons) and I've watched, read/are reading and listened to/are listening to some new stuff! I share more about on this podcast! Enjoy! MENTIONS: 0. Book: Untamed by Glennon Doyle https://www.untamedbook.com WATCHING: 1. Suits TV Series: https://www.imdb.com/title/tt1632701/ https://www.en.wikipedia.org/wiki/Suits_(American_TV_series) 2. Harlem TV Series: https://www.imdb.com/title/tt10608454/ 3. Mrs. Harris Goes to Paris Movie https://www.imdb.com/title/tt5151570/ 4. Schitt's Creek TV Series: https://www.imdb.com/title/tt3526078/ READING (and by reading I mean 'listening to' via audio). haha 6. Book: two weeks notice by Amy Porterfield https://www.twoweeksnoticebook.com https://www.amyporterfield.com LISTENING TO: 7. "The Light Podcast" by Michelle Obama https://www.imdb.com/title/tt26687887/?ref_=fn_al_tt_2 8. "This Might Get Uncomfortable" Podcast by Whitney Lauritsen https://www.whitneylauritsen.com/podcasts/ 8a. Beyond Measure (group founded by Whitney Lauritsen) https://www.whitneylauritsen.com/beyond-measure/ 9. "We Can Do Hard Things" Podcast by Glennon Doyle, Amanda Doyle and Abby Wambach https://www.imdb.com/title/tt14797406/episodes/?ref_=tt_ep_epl Glennon Doyle is also an empath an introvert and a highly sensitive person! And she is the author of the critically acclaimed and best-selling book (and womens empowerment book) called, "Untamed". 10. "What is it All For?" Podcast by Jason and Caroline Zook https://www.wanderingaimfully.com/podcast/ 10a. Wandering Aimfully.com (they're 'un-boring' Group Coaching Program) https://www.wanderingaimfully.com Would you like to join my VIP List?! "Coming soon...Summer 2023!". ;-) Here's the linktree link to do so! https://www.linktr.ee/elizabeth_west ------------------------------------------ Show Notes: Ep 42 Can You Rate this Podcast? Here's How to, in Apple and Spotify! (Thanks in Advance :) https://pod.fo/e/17356f Ep 40 What I've Been Up To... and Join My Podcast BTS Newsletter! -------------------------------------------- Are you more extroverted or introverted? ⁠Free Personality Test⁠ *Just takes 10 minutes.* https://www.16personalities.com Why does this matter? It makes a difference in how we recharge, in how much we need to recharge and for our general well-being. And if you're an HSP in addition (test below) -- you'll need to recharge even more. ;-) Are you an HSP (a Highly Sensitive Person)? This is Dr. Elaine Aron's direct website. She coined the term, "highly sensitive person" back in the 90's! ⁠hsperson.com/test/highly-sensitive-test/⁠ Highly Sensitive Refuge Article explaining what the difference is between an Introvert, a Highly Sensitive Person and an Empath: https://www.highlysensitiverefuge.com/empaths-highly-sensitive-people-introverts/ ---------------------------------------- If this episode was of value to you, Please Share (with a friend), Subscribe/Follow (sometimes I'm not consistent so this is the best way for you to find out as soon as an episode is released ;-), or Please Rate or Donate. All of my info is in my linktree link below! I podcast for the love of helping others and for sharing information with others. :) Thanks again, I appreciate you and cheers to speaking up and for making your voice heard! Sincerely, Elizabeth https://www.linktr.ee/elizabeth_west --- Send in a voice message: https://podcasters.spotify.com/pod/show/elizabeth-west47/message

What happens when one person wants to get married and the other person doesn’t? How can we maintain relationships with folks who have totally different needs (and ways of being) than us? Caroline Zook (she/her) joins us to talk about the evolution of her romantic partnership, as well as the journey of getting her needs met (or, more specifically, how to ask for what you need when you're not getting it from the other person, without trying to change them or make them feel like they aren’t enough). You can find Caroline (and her husband, Jason) at wanderingaimfully.com and on IG: @ckelso ** The Pop-Up Pod is 100% listener-supported via our sliding scale Patreon (thanks, ya'll!) which ensures that everyone involved in the show's creation & production gets paid (host, sound engineer, transcriptionist, and all guests!) [Full transcript of this episode is available here]

Today I want to talk about offers -the products, programs, and things we create to sell to our audience. Sometimes creating an offer seems overwhelming and we don't know where to start.Other times we've created something already, but it might not be hitting the mark quite right and it needs a makeover.As a course creator or digital product entrepreneur, it all comes down to the offer. Whether it's a course, a group program, a mini product… we need to get that part right in order for the money to flow. There are 3 important lessons that go into creating great, sell-able offers.The kind of offers that end up as the best-in-market for their niche.They are things that I have learned in my 5+ years of selling courses and after working with hundreds of students on offer creation.This is nothing about bonus stacks, or copywriting, or marketing hacks…To learn what they are (and how we can learn some serious lessons from Shark Tank) tune in to this week's episode of the podcast. ------If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  If you're already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject Not sure what tech platform to use for your course? We use and love Teachery. It's a beautiful, user-friendly platform created by friends of ours, Jason and Caroline Zook. You can learn more and sign up with our special affiliate code at https://teachery.co/gemma ------Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you're already on my list, you'll see that I'll also be sure to alert you to the new episodes as they come out. If you aren't already on my email list, well babe… what are you waiting for? I can't wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Mindful Productivity is intention and awareness of your current mental state, energy capacity, and external demands that help you better manage how you take action in the present moment to get things done sustainably. Today I'm going to walk you through the Mindful Productivity Cycle that allows you to identify and schedule your tasks based on your energy level and energy capacity.Keep listening to learn about:The 7-Step Mindful Productivity Cycle to help you better manage your energy and get more done this week and moving forwardWhat to consider about energy draining vs. energy driving tasks and how to tell the differenceThe productivity parallel we share with apple treesWhat to consider to position your wellbeing as part of the objective of your next projectSee the full Mindful Productivity Cycle diagram in this post here.Join WAIM Unlimited now through March 29th and get your choice of bonuses from me when you use my affiliate link. Want to know the best business investment I've ever made?It's WAIM Unlimited with Jason & Caroline Zook!Jason & Caroline have created an incredible step-by-step business roadmap that has allowed me to sustainably grow my business, and increase my revenue, all while helping me feel validated in doing it my way.The Slack community, detailed (and hilarious) trainings, and resources have ensured that I alwaSupport the show (https://mp.vipmembervault.com/products)

Social media has literally changed the social landscape of being human in this day and age. From heralding individuality and authenticity, many have now been proclaiming themselves as social media experts trained to market every chance they get. As obvious as it may sound, finding humans “navigating life” has become a rarity. In this episode, Jason Wrobel and Whitney Lauritsen invite two amazing people who have been doing that amidst the noise of the world. They sit down with Jason Zook and Caroline Zook of Wandering Aimfully to talk about how they are carving their own path as entrepreneurs and creators versus following a formula that’s already been set out in front of them. They define what being “good enough” is, how to overcome the pressures put on you by the world, and how to reframe if you’re in that season of questioning. Join Jason and Caroline in today’s show to get authentic insights about struggling from the daily pressure and grind and how you can move your way past them. MENTIONED:· Wandering Aimfully: https://whitneylauritsen.com/wanderingaimfully· https://www.instagram.com/wanderingaimfully/· Teachery: https://www.teachery.co/whitney Love the show? Subscribe, rate, review, and share!Here’s How »Join the This Might Get Uncomfortable community today:wellevatr.comWellevatr FacebookWellevatr TwitterWellevatr Instagram

Last week, I spoke with Jason and Caroline Zook about each of their experiences with burnout and the techniques they've developed to overcome them. We look at how to apply a mindset of experimentation and ownership over your unique traits and skills.

Jason and Caroline Zook are a husband and wife team that have grown their coaching business, Wandering Aimfully, by creating a business that is 100% unique to them. We discuss the benefits of experimentation, how to overcome burnout, and what it means to "Own Your Weird".

In this episode of Marketing Personalities, Brit Kolo interviews Vanessa Ryan who is an all-around creative entrepreneur and an Opt-In Expert. In this discussion, Brit and Vanessa discuss lead magnet ideas you can create based on your Marketing Personality Type.   Links: Vanessa’s Website Take the Free Opt-In Quiz from Vanessa Visit Vanessa’s Opt-In Template Shop* Find your Marketing Personality Type here! Examples of Lead Magnets We Shared: Andrea Layne of the Creative Spring and her free workflow opt-ins Lanie Lamarre of MissGSD.com and her free Airtable bases and trainings Clarity on Fire’s Passion Profile Quiz Jason and Caroline Zook’s Free Membership Trial *Affiliate links are marked with an asterisk. Marketing Personalities will receive an affiliate commission should you purchase something through the affiliate link shared. TIA!

Caroline Zook is an artist and creative entrepreneur. In this episode we talk about getting swept up in the rat race, the importance of authenticity, and how to change the way you think about failure. Caroline's membership community: https://join.wanderingaimfully.com/ Support this podcast & get exclusive videos only on Patreon: http://patreon.com/mattdavella Episode Highlights: 00:56 - Introduction: Ad agency and starting to make money online 04:47 - Starting to listen to her creative side and redefining success 11:55 - Getting swept up in the rat race 18:01 - Balancing pleasing your audience and your creative desire 21:43 - The mindset required to follow your own path 25:10 - Developing confidence through action 33:17 - If you are making 1k a month you can make 10k a month 39:10 - The importance of authenticity 45:43 - The book 53:19 - Minimalism

Who the heck are we? What is Wandering Aimfully? Is this podcast right for your earballs (aka ears)? We’re Caroline and Jason Zook, a creative husband and wife team who believe in living life and running businesses on your own terms. This episode will introduce you to us and give you an idea if this podcast is right for you! If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show.

We weren’t bitten by any radioactive spiders (thankfully!) but we do have origin stories of our own and share them with you in this episode. We share the experiences that shaped us into the creative entrepreneurs we are today, including our upbringing, our very different college experiences, and the pivotal lessons we learned from our crappy jobs. We also discuss IWearYourShirt and the impact it had on both of us. If you want to learn more about Wandering Aimfully head to wanderingaimfully.com. And, don’t forget to subscribe and leave a review if you enjoy the show.

“Growth is the only way forward.”   BROUGHT TO YOU BY THE CONTRACT SHOP The Contract Shop specializes in attorney-prepared and peer-reviewed contract templates for freelancers, entrepreneurs, calligraphers, wedding pros, online course creators … pretty much all of you! Go to the link below + use code TRFE20 for 20% off. Check it out: www.therealfemaleentrepreneur.com/tcs *thank you in advance!! This is an affiliate link, So, when you purchase something using this link, you're directly supporting the podcast!   WHAT'S IN THIS EPISODE? I think this conversation with Caroline Zook may be the very thing your business-owner heart and soul has been thristing for, my love. This is Caroline's third time on the podcast, and the well of wisdom runneth over!! Her story is a constant inspiration to embrace the evolution of your life and business with trust and from a place of alignment. Whether you're feeling that gut tug or you're happy right where you're at, I'm glad you found your way here. Let this conversation inspire your soul, my love. Want a sneak peek? We talk about… Making the decision to combine her business with her husband How Caroline decided to let go of a brand she spent the past four years building The mindset that allows her to continue to evolve and change How to overcome the fear of change Making the shift from an achievement mindset to an alignment mindset (and why it's important!)   WHO IS CAROLINE ZOOK? Caroline Kelso Zook is the artist, designer and writer behind Made Vibrant, an online space dedicated to helping soulful creatives live and work as their most vibrant selves.   LINKS FROM THIS EPISODE: The Imperfect Boss The Enneagram Yoga with Adriene Episode 19 with Caroline Episode 103 with Caroline www.brightestlifejournal.com www.wanderingaimfullycom Caroline on Instagram

For Week 3 of the Month of Joy on the podcast, I share a wonderfully insightful conversation with Caroline Kelso Zook of Made Vibrant. Caroline is an artist, designer, and writer and her business help soulful creatives create an authentic business and life. In this episode, we chat about the importance of aligning with your core, how taking action combats the fear of sharing your work, creating space for self care, the power of gratitude, how minimalism creates creative clarity, embracing your weird, and so much more.

Happy 2018, my loves! Inspired by Caroline Zook, I’m kicking off the first episode of the New Year by sharing with you a recap of my 2017 - what went well, what didn’t, what I’m hoping to change this year, and what you can expect from TRFE in 2018. This big picture look at the last twelve months was really eye-opening for me. If this resonates with you, I hope you’ll take this exercise and do something similar for yourself. And to Caroline, thank you for always being a constant source of self-reflective inspiration.   Sponsored by Ellevest. Get your free financial plan here: http://bit.ly/trfeellevest

Caroline Zook is one of my personal creative mentors. I have loved her work and read every word she’s written for years. A lot of the beauty that YOU enjoy from my blog can be linked back to her teaching, inspiration and courses. So it was an incredible honor to spend time chatting with her about creative self care this week. She shares so much insight and I know that your soul will leave feeling refreshed and energized to get things done this week. We talk everything from communicating about your art and need for creative time to your family, giving yourself permission to feel your feelings, tapping into your soul and much more. Have a listen and then come hang out with us on instagram using the #howshecreates hashtag to let us know what you think! How She Creates Challenge: This week we want to know: what does your soul need today? Our challenge is from Caroline’s great wisdom and intuitiveness, when you wake up in the morning ask yourself: what does my soul need today. It can be time to create, time to explore, time to get sh*t done! Anything. Spend a few moments of self reflection, see what your soul needs and then do the thing. Snap a photo of it and then share it with us under the #howshecreates hashtag. Shownotes: http://www.lauren-likes.com/creates-ep-205-creative-self-care/

EPISODE SNEAK PEEK: "Sometimes you have to stop what you're doing to figure out what you should be doing." with Lauren Frontiera LISTEN! WHAT'S IN THIS EPISODE? You may be wondering "what do you mean 'What's Next', Lauren?" And in that case, I'd say, boo, you need to listen to this episode. You should also listen to this episode if you're where I was last week ... knowing there's a better way, something more, or something greater, but not knowing how to get there. I put aside my to do list last week to figure it all out. Oh, and I refunded my only paying podcast advertiser even though I had no clue what's next. No, I haven't lost my mind. And yes, once you listen, you'll get to hear all of the details ... including big changes coming to the podcast soon! SUBSCRIBE + LISTEN itunes stitcher LINKS FROM THIS EPISODE: "Creativity For Sale" by Jason Zook (formerly Jason SurfrApp) More about Jason here --> www.jasondoesstuff.com Caroline Zook in episode 19 and episode 103 Jason's TED Talk

EPISODE SNEAK PEEK: "I don't need anybody else's love. And that's terrifying to say, but it is the most freeing thing ever." with Caroline Zook LISTEN! WHAT'S IN THIS EPISODE? Mark this as one of those episodes you should listen to every month. Seriously. Like red wine and dark chocolate, it's good for the heart. And well, life in general. In this episode, I sat down again with Caroline Zook, artist, designer, and writer at Made Vibrant, to ask her how she answered this question for herself when it came up recently in her own life and business. That question? "Is there any room left for me?" I won't even try to condense her wisdom and response into a few sentences, but I will tell you that we end up talking about everything from redefining success, to alignment vs achievement, to insecurities and external validation. The good stuff. Also - indulging in red wine and dark chocolate while you listen is highly suggested! SUBSCRIBE + LISTEN ITUNES STITCHER WHO IS CAROLINE ZOOK? Caroline Kelso Zook is the artist, designer and writer behind Made Vibrant, an online space dedicated to helping soulful creatives live and work as their most vibrant selves (#yasss). MORE OF CAROLINE Sign up for Caroline's newsletter www.madevibrant.com Caroline on Instagram, Twitter, and YouTube LINKS FROM THIS EPISODE: Caroline sharing her story in episode 19 Caroline's newsletter that inspired this conversation "You Can Heal Your Life" by Louise Hay ((psst.. this is an affiliate link, so if you purchase the book or other things using this link, I may get some cash money! thank you!)