Podcasts about zontee

How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Executive Director of Social Media at the University of Miami, knows the impact of strategic content, influencer partnerships, and community-driven storytelling. In this episode, we dive into how Geisha's team creates authentic, high-performing content, fosters collaboration with students, and integrates social media into broader institutional initiatives. From student creator programs to major brand activations, Geisha shares how social teams can claim their seat at the table and drive meaningful engagement. Full Episode Details  Geisha Garcia joins host Jason Keath on this episode of Social Pros to share how the University of Miami is redefining higher ed social media through authenticity, collaboration, and strategic content creation. She dives into the impact of student creator programs, how her team balances institutional messaging with relatable social-first content, and why engagement is just as important as content itself. With brand activations playing a bigger role on campus, Geisha explains how social teams can proactively integrate into broader marketing initiatives—rather than reacting after the fact. She also breaks down the power of influencer partnerships, why micro-influencers often outperform big names, and how community management on TikTok is a game-changer. Geisha also shares how her team stays ahead by fostering collaboration, testing formats like carousels, and pushing for social's seat at the table—ensuring it remains a strategic force within the institution. Stay tuned after Geisha's interview for a conversation with Jason, Zontee and Sunny about Convince & Convert's new newsletter, The Trend Line. In This Episode: 1:55 - UMiami's social partnerships with other universities 7:15 - Successes and lessons learned from UMiami's TikTok account 8:31 - UMiami's new student creator program and how it operates 15:24 - How Geisha and her team found the current students in the creator program 17:54 - How the student creators benefit from the program 20:30 - The social strategy for UMiami's centennial celebration, and how it's been executed 24:40 - Community management on TikTok 26:05 - Choosing the right partnerships that will resonate with your audience 26:56 - How to correctly collaborate with brands on university socials 29:57 - Geisha's advice for aspiring social pros 32:30 - Zontee, Jason and Sunny discuss C&C's new newsletter, The Trend Line   Resources: Follow University of Miami on TikTok Follow University of Miami on Instagram Follow Geisha on LinkedIn Follow Geisha on Instagram Visit the University of Miami website

What are the secrets for managing socials of vastly different properties across the Casino & Hospitality space? Tristan Diehl, Enterprise Director of Social Media at San Manuel Band of Mission Indians (SMBMI), speaks with Zontee and Hannah to reveal how her team manages the social accounts for all SMBMI properties (and the various elements within each one) while also ensuring they're fulfilling both customer and client needs.  Full Episode Details  Tristan joins this episode of Social Pros to share how she and her team create social content to inspire followers to come out to SMBMI properties, including Yaamava Resort & Casino in SoCal and Palms Resort & Casino in Las Vegas, where guests will have exciting, in-person experiences and create lasting memories.  Tristan discusses using social to change the public's perspective when the property goes through major changes and upgrades. In the case of Yaamava, they've used storytelling and montages to showcase new amenities and entertainment so guests can get a feel for the space before stepping in the resort. With Palms, she and her team were tasked with reviving dormant social media accounts after the property was re-opened under new ownership after several years -- a challenge for even the most experienced social pros. And now, it's been key to SMBMI to bridge the gap between the properties, while also highlighting the unique qualties of each. Tristan talks about balancing these company needs with the needs of their audience, and finding the perfect trends that will satisfy both.    In This Episode: 3:07 - Tristan shares how she manages social for San Manuel, Yaamava, and Palms, and how the strategy for each property is unique 6:53 - Leveraging FOMO to spark guest excitement for experiences only SMBMI properties can give 9:04 - How Tristan plans content for each of the properties, and how she does her reporting to cater to what followers respond to 11:02 - Balancing the wants of your audience with the wants of your shareholders 15:09 - Betting on an unsure piece of content, and course correcting when something you were hoping was going to hit turns out to misfire 17:32 - Building and upskilling a well-rounded team to expand capabilities 21:13 - Trend work for 2025 25:19 - How to revive long-dormant social accounts 30:22 - Tristan's advice for aspiring social pros Resources  Connect with Tristan on LinkedIn Follow San Manuel (SMBMI) on Instagram Follow Yaamava on Instagram Follow Yaamava on TikTok Follow Palms on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently. The frustration is real—how do you leverage masses of data to create genuinely personalized marketing without drowning in logistics and technical complexities? The answer lies in the power of artificial intelligence, which can transform how we approach personalization, making it more effective and manageable. That's where our guest today, Zontee Hou, comes in. Zontee is a distinguished marketing expert and author of the groundbreaking book "Data-Driven Personalization." With extensive experience in social media marketing, content marketing, and lead generation, Zontee has helped countless companies achieve their goals through innovative marketing strategies. Her work at Convince & Convert and her own agency, Media Volery, has earned her recognition as a thought leader in the industry. Today, she will share her insights on how AI is revolutionizing data-driven personalization in marketing and provide practical strategies to help you master this essential component of modern marketing. AI in Marketing: Unpacked host Mike Allton asked Zontee Hou about: ✨ AI-Driven Personalization Advancements: Discover how AI is revolutionizing the approach to personalization in marketing. ✨ Real-World Success Stories: Learn from real-world examples of successful AI-powered personalization campaigns. ✨ Future Trends in AI and Personalization: Gain insights into future advancements in AI and how they will further transform data-driven personalization in marketing. Learn more about Zontee Hou Connect with Zontee Hou on LinkedIn Connect with Zontee Hou on X Resources & Brands mentioned in this episode Convince & Convert Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty by Zontee Hou DataDrivenPersonalization.com ZonteeHou.com Media Volery Salesforce Jenn Chase, CMO of SAS Optimizely Persado Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-the-future-of-data-driven-personalization-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do marketing and business leaders build a competitive advantage? Everyone wants their brand to stand out from the crowd and to reach their customers in a way that they find rewarding, relevant, and impactful. And research shows that customers' expectations are for a highly personalized, relevant experience that doesn't waste their time. In this episode, host Amy Woods welcomes Zontee Hou, Managing Director of our fantastic client Convince & Convert, speaker and advisor, author of Data-Driven Personalization, and host of the Data-Driven Decisions limited-series podcast, onto the show to share her expertise on how marketing leaders can harness data to create highly relevant and impactful customer experiences. Zontee also discusses the various types of marketing data, including demographics, behavioral data, psychographics, and technographics. She provides compelling examples to illustrate how data-driven personalization can lead to more effective marketing campaigns and stronger customer loyalty and talks us through the process of not only collecting data, but analyzing it to deliver meaningful marketing experiences while maintaining customer trust. Find out: The importance of data-driven personalizationTypes of marketing data that can be utilizedCommon pitfalls in data-driven marketing Important links & mentions:Data-Driven Personalization https://zonteehou.com/datadrivenpersonalization/Data-Driven Decisions https://www.convinceandconvert.com/podcasts/shows/data-driven-decisions/Convince & Convert Newsletter https://www.convinceandconvert.com/newsletter/Amy's book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

In this enlightening episode of FUTUREPROOF., we dive deep with Zontee Hou, digital marketing consultant and author of "Data-Driven Personalization," into the nuances of creating highly personalized marketing experiences. Zontee brings her expertise from working with top brands and offers actionable insights into enhancing customer engagement through precise data usage and behavioral economics. Here's what you'll discover:The Importance of Data in Marketing: Zontee explains why leveraging data effectively is now more critical than ever for businesses aiming to connect meaningfully with their audiences.Understanding Personalization: From discussing how personalization shifts customer expectations to its significant impacts, Zontee provides a comprehensive view of effective marketing strategies.Deep Dive into Customer Understanding: Learn how businesses can identify and maintain key customer segments to ensure marketing efforts resonate and convert.Content Personalization Tactics: Zontee shares strategies for crafting content that feels personal, addressing the challenges of engaging diverse audiences.Balancing Personalization and Privacy: A look at how companies can navigate the complex landscape of data privacy while still offering personalized experiences to their customers.Through this conversation, Zontee Hou not only shares her rich knowledge but also inspires marketers to think differently about the power of data in crafting personal and impactful customer journeys.

Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners. Is it true that many Americans perceive their homes not just as living spaces, but as vehicles for wealth accumulation? And can this lead to a disconnect between their desires and the reality of home ownership? In this episode of Data-Driven Decisions, we find out.  What do Americans really want from their homes?  Is it just a cozy living space, or something more profound? Join us as we dive into the psyche of the modern homeowner with Erin Willis, Chief Insight and Marketing Officer at Sekisui House, one of America's leading home builders. We look at the importance of understanding customer happiness and how it's at the core of creating homes that truly feel like a sanctuary. Erin also delves into the methodology behind Sekisui House's customer-centric approach, revealing the synergy between data-driven decisions and a genuine understanding of customer needs.  From leveraging video diaries for real insights to incorporating behavioral science into home design, this episode shines a light on the innovative strategies employed to make homes that genuinely cater to the happiness and health of their residents. This includes addressing common challenges like storage and space optimization, which are crucial for creating a stress-free, comfortable living environment.  Erin also shares the exciting launch of SHAWOOD, a brand that exemplifies Sekisui House's commitment to offering architecturally unique, environmentally friendly homes that meet modern needs.  In This Episode: 01:04 - Introducing Erin Willis and Sekisui House 03:09 - The overall strategic goals of Erin's role as Chief Insight and Marketing Officer  05:31 - What American homeowners are looking for compared to other countries  08:20 - How Sekisui House conducts research into homeowner needs  10:40 - Building a culture of curiosity in your team and organization 13:29 - Turning insights into messaging that resonates with your audience  16:27 - How the data impacts the content that they create 19:44 - How Sekisui House sets customer expectations and measures them 22:15 - The launch of SHAWOOD and what it means for Sekisui House  25:02 - How Sekisui House validates hypotheses   27:31 - How the company extends customer lifetime value and builds loyalty  30:50 - Advice for marketers to start using data insights to develop a better customer experience 34:03 - Practices and guidelines that promote a sense of safety and creativity within the team 36:20 - Insights Erin wishes she had known at the beginning of her journey 39:23 - Examples of companies Erin admires for marrying customer-centricity and data   Quotes: “Building a culture of curiosity is something that I always encourage organizations to do. What kinds of practices do you have in your team's meetings or in your guidelines or in your processes that help to create that sense of safety, and make sure that folks feel like they can bring their questions and their ideas to the table?” “A lot of Americans view their home as an investment property. It's a vehicle to accumulate wealth. And it ceases to be a home when you start to think about it like that. A lot of people don't feel at home in their homes.” Resources: Sekisui House: https://www.sekisuihouse-global.com/ Connect with Erin on LinkedIn: https://www.linkedin.com/in/erinboggswillis/ Connect with Zontee on LinkedIn: https://www.linkedin.com/in/zonteehou/ Purchase the book at convinceandconvert.com/data-driven (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com.

New podcast series alert from Convince & Convert!  Full Episode Details A brand new series hosted by Zontee Hou, our Managing Director, looks at the lessons we can take from data to inform the best marketing practices and internal culture. In this trailer episode, we catch a bit of her interview with Daniel Lemin on the Social Pros podcast, where she talks about her new book Data-Driven Personalization. She discusses some of the key insights from the book, why marketers need to have a more important presence at the ‘data table', and how the concepts in the book apply to every marketer. Data is more important than ever and gives marketers a seat at the table, not just when it comes to marketing decisions but also discussions that affect company culture, team structure, and sales. The book and podcast explore lessons and insights for marketers to get more out of the data they have and translate that into impactful and personalized customer experiences that increase customer lifetime value and allow us to develop more engaging marketing strategies. In This Episode: An introduction to the book, ‘Data-Driven Personalization' What we can learn from companies who use data to drive decision-making Why we're launching the Data-Driven Decisions podcast Topics the podcast will cover Quotes: “Whenever I can capture stories and share them and also explore why people made the decisions that they did behind the data, it makes it more tangible for us as marketers, and it makes it more usable to the folks who are looking at this content.” “We're not just going to be talking about marketing specifically, we're also going to be talking about the nexus of marketing and sales, the nexus of data and internal culture. So there's going to be a lot of really fascinating conversations.” “My goal is to make sure that you are really seeing how these ideas are applicable within your own organizations so that you have ideas of how you can make a more impactful marketing presence through data.” Resources: Connect with Zontee on LinkedIn: https://www.linkedin.com/in/zonteehou/ Purchase the book at convinceandconvert.com/data-driven (use code CCData20 for 20% off and free shipping in the UK and US) and sign up for more content at convinceandconvert.com.

Welcome to The Power Lounge, your go-to place for engaging conversations in the digital world. In today's episode, we explore data-driven personalization with the insightful Zontee Hou, a leader in digital marketing. Discover how top brands like Kay's Jewelry and Cole Haan use personalized experiences to enhance customer connections. From machine learning to practical tips on team knowledge sharing, Zontee covers it all. Learn from her expertise in her book, "Data Driven Personalization," designed for marketers seeking a strategic edge. Join us for a deep dive into the world of personalized marketing.Featured in the EpisodeZontee HouMarketing Advisor & Speaker, Managing DirectorZontee's LinkedInhttps://www.linkedin.com/in/zonteehou/Amy Vaughan,Owner & Chief Empowerment OfficerLinkedin: https://www.linkedin.com/in/amypvaughan/Takeaways:Primary Topics:Building Customer Relationships Through DataData Utilization StrategiesBalancing Personalization with PrivacyTech Advances in MarketingFramework for Data-Driven ApproachesCultivating Learning CulturePrivacy-Personalization NavigationQuotes"The essence of effective personalization lies in understanding our customers' desires and challenges.” - Zontee Hou"Data literacy empowers team members to craft dynamic strategies, fostering innovation collectively and breaking free from traditional analytical confines." - Zontee HouChapters00:00 - Introduction04:53 -  Interactive Digital Upbringing07:47 - Strategic Guide for Data-Driven Marketers10:53 - Overcoming Education and Resource Challenges13:29 - Tackling Intrusive Advertising19:38 - Prioritizing Customer Relations and Data Literacy27:05 -  Unifying Data, Team Empowerment, AI Utilization32:23 - Balancing Privacy and Personalization39:52 - Insightful Community Understanding and Data Trends41:45 -  Essential Process Documentation for Business Triumph49:39 - Business Evolution with Machine Learning and Language Models53:01 - Customer Engagement Strategies: Surveys and Questions54:43 - OutroPowered by Heartcast MediaSupport the Show.

Media Volery LLC's president and chief strategist, Zontee Hou, joins Katie Martell, co-host at Ignite USA, to discuss how to get your marketing pipes singing in unison. They discuss why time's up on not creating personalised, resonant content, why a great marketer is a curious one, the importance of creating agnostic communities à la Reddit (yes, Reddit), and setting the confirmation bias to one side to make informed decisions. To find out more actionable insight from the best in class, secure your spot at Ignite USA. Over two days, you'll hear from inspirational peers and pioneers, moving you forward to new frontiers. Take your marketing to the next level here: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_92:_connecting_the_marketing_dots_with_zontee_hou

Check out upcoming DigiMarCon Digital Marketing Conferences at https://digimarcon.com/events/

In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy.Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York.Conversation points: Between lecturing, leading strategy at Convince-&-Convert, and operating your agency - how do you do it all? Do you think B2B has caught up on the idea of video? And what do you think still holds some companies back? For those companies that are getting video right, who within those organizations tend to be the drivers behind the organization doing more video? With your experience in podcasting, do you think businesses that are not podcasting are missing an opportunity to reach an audience - OR - is it just another channel to consider? If a marketer wants to create data-driven content to attract customer engagement, where are some of the places they should start? What are some of the types of data that work best in content to drive content downloads and backlinks? A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.This podcast is produced by Content Monsta - A leading producer of B2B Content.

Zontee Hou, President of Media Volery marketing agency, Professor at Columbia University, and Director of Strategy at Convince & Convert stopped by the Data Basement to chat with Adam and Mark. Zontee helps companies of all shapes and sizes reach their full potential through strategic digital marketing, content marketing, and social media. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-why-storytelling-still-matters-for-b2b-marketing-ft.-zontee-hou Come hang out in the Data Basement on Slack More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter --- Send in a voice message: https://anchor.fm/datadriven/message

Communicating the right message for our targeted audience can be hard sometimes because more often than not it requires simplifying complex topics, in order to be understood by non-expert people. Breaking down concepts and making them accessible is one of the key tips for marketers and organizations to reach and engage their clients, thus getting better results for their business.In today’s episode, I am joined by Zontee Hou - a passionate advisor and teacher of communications - who shares bits of her vast knowledge on how to better translate our messages with ease and bridge the gap between our company and our desired customers/clients.Zontee is the founder of Brooklyn-based consultancy Media Volery, and head of strategy for the respected consultancy, Convince & Convert, led by Jay Baer. She brings a unique blend of strategic, academic, and practical thinking to her speaking, workshops, and consulting work. As a marketing consultant, speaker, and professor, she not only empowers her audiences and clients with actionable advice, but she also teaches them the skills they need to become effective communicators.Listen to Episode 05 of Moving Beyond Acronyms, to learn how to make the complex accessible, how to choose the right platforms to promote your brand, and key tips on how to use content marketing to build close relationships with your audience.Some questions I ask:What got you into communications and marketing? (02:02)When you worked on some of the clients where you have made the complex accessible, have you seen resistance? And how have you taken them on that journey? (16:46)Why do you think we haven’t decided on a final name for this pandemic, yet? And what do you think history’s actually going to be calling it? (26:10)How do you communicate who you are and what you do to the folks you’re selling your services to? (32:49)What would you say is the key thing with content marketing? (38:21)When you look at all the platforms that are out there now, what do you think is the one that we should be keeping our eye on? (45:31)What word, commercial or marketing campaign either influenced you or you really liked? (53:05)In this episode, you will learn:How to turn complex topics into easy-to-understand messages. (03:46)The difference between simplicity and accessibility, when it comes to translating a message so that it can be understood by the targeted audience. (09:52)One of the reasons why TED talks are powerful. (12:53)How Zontee and the team she was part of, managed to attract the right audience to a knitting company. (18:54)How bringing people together to do something, creates a sense of camaraderie that empowers people to do more. (23:20)The importance of letting people see the bigger picture, when you’re trying to communicate a message. (31:15)The difference between marketing and sales. (37:10)Marketing is a long-term investment that requires commitment and consistency. (44:17)Why Sococo is a great platform that simplifies the lives of distributed teams (50:30)Connect with Zontee:WebsiteInstagramFacebookTwitterMediaVoleryConvince & Convert websiteLet’s connect!LinkedInTwitterInstagramResources mentioned:Sococo - Online Workplace for Distributed Teams See acast.com/privacy for privacy and opt-out information.

Zontee Hou is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based agency Media Volery and co-lead of consulting for Convince & Convert, founded by industry leader Jay Baer. She brings more than a decade of experience in the marketing industry to her work, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. In 2018, she was named one of TopRank’s 50 most influential content marketers, and she’s been a judge for the Content Marketing Awards for three years running. Zontee was formerly a faculty lecturer at Columbia University and adjunct lecturer at the City College of New York, bringing her unique ability to draw connections between marketing methodology and business goals to students as well as clients. In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show.

Zontee Hou: Founder of Media Volery Zontee Hou is a passionate advisor and teacher of communications. She's the founder of Brooklyn-based agency Media Volery and co-lead of consulting for Convince & Convert, founded by industry leader Jay Baer.  She brings more than a decade of experience in the marketing industry to her work, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award. In 2018, she was named one of TopRank's 50 most influential content marketers, and she's been a judge for the Content Marketing Awards for three years running.  Zontee was formerly a faculty lecturer at Columbia University in the City of New York and adjunct lecturer at The City College of New York, bringing her unique ability to draw connections between marketing methodology and business goals to students as well as clients.  In a previous life, Zontee was also a podcaster, a crafts & hobbies personality, and has been seen on PBS and the Martha Stewart Show. Watch the full episode here: https://projectegg.co/how-to-create-engaging-content About The Project EGG Show: The Project EGG Show is a video talk show that introduces you to entrepreneurs from around the world. It is broadcast from studios in Metairie, Louisiana to online platforms including YouTube, iTunes, Google Play, Spotify and Stitcher, and hosted by Ben Gothard. Our goal is to give you a fresh, unscripted and unedited look into the lives of real entrepreneurs from around the globe. From billionaires to New York Times best selling authors to Emmy Award winners to Forbes 30 Under 30 recipients to TEDx speakers – we present their real stories – uncensored and uncut. Subscribe To The Show: https://projectegg.co/podcast/ Get Access To: 1. Resources: https://projectegg.co/resources/ 2. Financing Solutions: https://projectegg.co/epoch/ 3. Payment Solutions: https://projectegg.co/sempr/ 4. Services: https://projectegg.co/resources#services 5. Courses: https://projectegg.co/resources#courses 6. Software: https://projectegg.co/resources#software 7. Book: https://projectegg.co/resources#books --- Support this podcast: https://anchor.fm/projectegg/support

Some things worth doing are worth doing really well. Here is the best thank you gift I've ever received, and it's from my team at Convince & Convert.GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to everyone on the Convince & Convert team - Lisa, Kelly, Daniel, Chris, Zontee, Megan, Kim, Lauren, and Jess. Follow the team over athttp://twitter.com/convinceOUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.Find More Jay: https://www.facebook.com/jaybaerhttps://twitter.com/jaybaerhttps://plus.google.com/u/1/+JayBaerhttp://instagram.com/jaybaerhttps://www.linkedin.com/in/jasonbaer

Some things worth doing are worth doing really well. Here is the best thank you gift I've ever received, and it's from my team at Convince & Convert.GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to everyone on the Convince & Convert team - Lisa, Kelly, Daniel, Chris, Zontee, Megan, Kim, Lauren, and Jess. Follow the team over athttp://twitter.com/convinceOUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.Find More Jay: https://www.facebook.com/jaybaerhttps://twitter.com/jaybaerhttps://plus.google.com/u/1/+JayBaerhttp://instagram.com/jaybaerhttps://www.linkedin.com/in/jasonbaer

Producer and co-host of the Lion Brand YarnCraft podcast Zontee Hou joins me to talk about the ins and outs of podcasting - and why YOU should go start your own!

In this latest episode of our video podcast, we go on a knitting adventure in NYC to visit the Lion Brand Studios and the Knit1Magazine premiere. Join us as we walk through the new Lion Brand store in NYC with Patty, Liz and Zontee.