AI in Marketing: Unpacked

In this episode, I unlock the secrets to crafting powerful prompts that get you the exact results you need from Gemini and other large language models (LLMs). I introduce the RICCE framework, a practical system designed to help you communicate effectively with AI and achieve optimal output. Think of RICCE as your training wheels for prompt engineering. By mastering these techniques, you'll gain the confidence and skills to harness the true potential of AI for your business. What You'll Learn: A clear and actionable breakdown of the RICCE framework for prompt engineering. Practical strategies for defining roles, providing context, setting constraints, and using examples to guide AI. How to iterate and refine your prompts for continuous improvement and better results. Episode Outline: 00:00 Introduction: Getting Real Results from AI 00:12 Understanding Prompt Engineering 00:21 The RICCE Framework Overview 08:35 Iterative Process: Refining Your Prompts 09:14 Gemini's Unique Strengths 11:44 The AI Work Buddy: Your Personalized AI Assistant 13:58 Conclusion and Recap SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-prompt-engineering-get-the-results-you-want/ Grab the free AI Work Buddy: https://theaihat.com/aiworkbuddy/ AI Prompt Library with 40+ Prompts: https://theaihat.com/your-teams-ai-playbook-how-to-build-and-use-an-ai-prompt-library-for-business/ AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you throwing money at AI without seeing real returns? You're not alone. Businesses everywhere are struggling to turn their AI investments into actual revenue. But what if I told you that AI agents could become your most profitable team members? The challenge isn't just implementing AI - it's making it pay for itself. Many business leaders are investing in AI agents without a clear path to ROI, leading to frustrated teams and disappointed stakeholders. The reality is, most companies are leaving money on the table because they don't understand how to properly monetize their AI implementations. That's why I'm thrilled to welcome Eva Dong, Lead of AI Monetization at Google Cloud, back to the show. Eva brings over a decade of transformative leadership experience from McKinsey & Co and Visa, where she's helped countless businesses turn AI investments into profit centers. As a former entrepreneur who built a successful direct-to-consumer marketing startup, Eva knows firsthand what it takes to make AI work for your bottom line. Today, she's at the forefront of Google Cloud's AI monetization strategy, helping businesses of all sizes transform their AI agents from cost centers into revenue generators. The AI Hat Podcast host Mike Allton asked Eva Dong about: ✨ Start Small, Scale Smart - Begin with focused AI agent implementations that solve specific revenue-generating problems. ✨ Value-Based Pricing - Structure AI agent pricing around measurable business outcomes rather than usage metrics. ✨ Human-AI Harmony - Success comes from finding the right balance between AI automation and human oversight in your revenue model. Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode Google Gemini NotebookLM Vertex AI Learn more about Custom GPTs, Gems, and Custom Instructions Christopher Penn on The State of AI around the world World Economic Forum: AI in Action Eva's Smart AI Marketing newsletter AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/google-cloud-expert-reveals-making-ai-agents-work-for-your-bottom-line/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, I dive into the most important question every business is asking: Gemini or ChatGPT? I provide a balanced and hype-free comparison of Gemini and ChatGPT, exploring their shared capabilities, unique strengths, and ideal use cases. This isn't about declaring a winner; it's about empowering you to make an informed decision and choose the AI that aligns perfectly with your specific business goals. What You'll Learn: The key similarities and differences between Gemini and ChatGPT. A practical framework, using the H.U.M.A.N. method, to evaluate AI options for your business. Actionable insights to help you choose the right AI for your needs, whether it's content creation, workflow automation, or data analysis. Gemini vs. ChatGPT Outline: 00:00 Introduction The hype around ChatGPT and the need for a balanced perspective. Setting the stage for a comparison of Gemini and ChatGPT. 02:22 Gemini vs. ChatGPT: The Shared Ground Overlapping capabilities: versatility, use cases, accessibility, and cost. Key features both models share: text generation, translation, summarization, etc. The rapid pace of AI development and blurring lines between models. 03:48 The Evolving Landscape The speed of innovation in the AI field. Why chasing the "best" AI is less important than long-term value. Focusing on reliable platforms and alignment with business strategy. 04:49 Comparison Criteria A framework for evaluating AI models: core strengths, use cases, integration, cost, ease of use, data handling, customization, support. 05:30 Gemini vs. ChatGPT: The Breakdown Core Strengths: Gemini's multimodal capabilities vs. ChatGPT's text generation. Use Cases: Gemini for complex tasks, ChatGPT for content creation and brainstorming. Integration: Gemini's seamlessness with the Google ecosystem vs. ChatGPT's API flexibility. Cost: Pricing models and the importance of ROI. Ease of Use: Gemini's intuitiveness within Google tools vs. ChatGPT's conversational interface. Data Handling & Privacy: Emphasizing the importance of data security and user control over data usage. 10:45 Making the Right Choice Recap of key differences and similarities. The H.U.M.A.N. framework for AI selection: Harmonize, Understand, Map, Adapt, Nurture. Guidance for SMBs on choosing the right AI. Next Steps Ready to unlock explosive growth with Gemini? Download the free AI Work Buddy to create your own Custom Gem and get started with personalized AI assistance. SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-vs-chatgpt-choosing-the-right-ai-for-your-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you juggling five different AI tools just to get through your workday? Trying to remember which login goes with which platform and wondering if you're actually saving time or just creating new headaches? You're not alone. Today we've got the AI whisperer himself, Dustin W. Stout. This guy isn't just another tech founder with fancy promises—he's been in the trenches as a digital marketing consultant for over a decade before founding Magai, which he brilliantly designed as "the world's best AI tools in one place." Think of Dustin as the Marie Kondo of AI tools—except instead of asking if your tech sparks joy, he's built a platform that actually brings the joy back to your workflow. He's helped countless businesses stop drowning in subscription chaos and start actually leveraging AI for growth. What would your business look like if you could reclaim all those hours spent switching between tools? The AI Hat Podcast host Mike Allton asked Dustin W. Stout about: ✨ Consolidation Creates Clarity - Bringing your AI tools under one roof eliminates the mental overhead of managing multiple platforms, allowing you to focus on results rather than juggling logins and interfaces. ✨ Integration Drives ROI - The real value of AI comes not from individual tools, but from how they work together in your business processes to save time and enhance decision-making. ✨ Start Simple, Scale Smart - Begin your AI consolidation journey by identifying your most frequent use cases and finding a platform that handles those well, then expand as your needs and confidence grow. Learn more about Dustin W. Stout Connect with Dustin W. Stout on LinkedIn Resources & Brands mentioned in this episode Magai My Podcast Showrunner AI Work Buddy - Your Own Personalized AI Assistant AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/one-platform-to-rule-them-all-the-magai-approach-to-ai-integration/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tired of AI hype and ready for real results? In this episode of The AI Hat Podcast, I dive into 3 powerful ways you can use Google's Gemini AI to supercharge your business today. Discover actionable strategies to revolutionize your marketing, operations, and customer engagement. What You'll Learn: How Gemini can generate killer marketing content and personalize campaigns for maximum ROI. The secrets to hyper-efficient operations with Gemini, automating tasks and streamlining workflows. How to use Gemini to create next-level customer experiences that build loyalty and drive sales. Gemini Breakthroughs: 02:45 Supercharged Marketing: Generate high-performing content at scale. Personalize your messaging to connect with any customer. Analyze your marketing data to optimize campaigns and maximize ROI. Example: Kraft Heinz accelerated campaign creation with Gemini! 05:01 Hyper-Efficient Operations: Automate repetitive tasks and free up your team's time. Streamline workflows and eliminate bottlenecks. Make smarter decisions with data-driven insights from Gemini. Example: American Addiction Centers slashed employee onboarding time using Gemini. 07:02 Next-Level Customer Engagement: Personalize customer communications for a better experience. Analyze customer feedback to improve your offerings. Build stronger relationships and increase customer loyalty. Example: Mercedes-Benz enhances in-car experience with Gemini-powered conversations. Next Steps Ready to unlock explosive growth with Gemini? Download the free AI Work Buddy to create your own Custom Gem and get started with personalized AI assistance. SHOW TRANSCRIPT & NOTES: https://theaihat.com/gemini-for-growth-3-ai-breakthroughs-for-your-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you tired of wearing all the marketing hats in your small business? Juggling social media, email campaigns, content creation, and analytics while trying to actually run your business? What if I told you there's a new wave of AI that doesn't just help with tasks - it actually takes control and drives results on its own? The challenge for small businesses has always been competing with larger companies that have entire marketing departments. Traditional marketing automation helped, but it still required significant human oversight and technical expertise. Small business owners were left either spreading themselves too thin or watching opportunities pass them by. But today's guest is here to show us how agentic AI is completely rewriting these rules. Alex Carlson, host of The AI Marketing Navigator podcast and owner of Digital Pop, is at the forefront of this revolution. He's helping small and medium-sized businesses harness the power of autonomous AI to create what he calls an "AI Digital Marketing Department" - giving them enterprise-level marketing capabilities at a fraction of the cost. Alex is not just talking about these technologies - he's implementing them daily for his clients and sharing his insights through his podcast. His work with tools like Clay.com and Lindy.ai is showing small businesses how they can leverage agentic AI to compete with larger competitors, and his practical approach to AI implementation has helped countless businesses transform their marketing operations. The AI Hat Podcast host Mike Allton asked Alex Carlson about: ✨ Autonomous Marketing Evolution - Agentic AI represents the next generation of marketing automation, capable of independent decision-making and execution. ✨ Cost-Effective Scaling - Small businesses can now access enterprise-level marketing capabilities without the traditional overhead of a full marketing department. ✨ Strategic Implementation Path - Success with agentic AI requires a thoughtful approach to tool selection and integration, starting with core marketing functions. Learn more about Alex Carlson Connect with Alex Carlson on LinkedIn Resources & Brands mentioned in this episode Digital Pop AI Marketing Navigator Podcast Clay.com Dux Soup Lindy.ai Agorapulse The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey, Lightricks and the AMA Agent.ai Dharmesh Shah Zapier Cursor Replit Custom GPTs for Marketers: Work Smarter, Not Harder AI Training & Bootcamps Chris Carr AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/marketing-automation-2-0-why-agentic-ai-is-a-game-changer-for-small-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you running a small business and feeling constantly overwhelmed by all the AI tools, wearing too many hats, and wondering how competitors seem to get so much more done? What if you could multiply your productivity without expanding your team or working longer hours? The struggle of being a solopreneur or small business owner has always been about limitations – limited time, limited resources, limited capacity. But what if those limitations could be dramatically reduced? Today's small business landscape is more competitive than ever. Big businesses have the advantage of specialized teams, substantial budgets, and advanced tools. Meanwhile, small business owners are drowning in tasks, from marketing and sales to operations and customer service. You're expected to be everything to everyone, and it's simply not sustainable. That's why I'm thrilled to introduce our guest today, Phil Pallen – a brand strategist, keynote speaker, and author of "AI for Small Business." Phil has personally tested over 100 AI tools and has cracked the code on how to operate as what he calls a "1+ business" – delivering the output of a much larger team while maintaining the agility and personal touch that makes small businesses special. He's going to share practical insight into how AI is leveling the playing field and allowing small businesses to punch far above their weight class. The AI Hat Podcast host Mike Allton asked Phil Pallen about: ✨ Start Small, Think Big - Begin with one AI tool that addresses your biggest pain point, then gradually expand your AI tools as you build confidence. ✨ Human-AI Partnership - The most successful implementations of AI in small business maintain the human elements that customers value while automating repetitive tasks. ✨ Competitive Advantage - Small businesses that strategically implement AI tools can effectively compete with larger organizations by achieving similar outputs with fewer resources. Learn more about Phil Pallen Connect with Phil Pallen on LinkedIn Subscribe to Phil Pallen on YouTube Connect with Phil Pallen on Instagram Resources & Brands mentioned in this episode Phil Pallen Collective AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success by Phil Pallen Adobe Synthesia Goodbye Traditional Branding, Hello AI: Transform Your Brand Story with Park Howell Everhour Text Blaze Descript Fireflies Notta NotebookLM Magai RICCE Prompt Framework Nicky Saunders philpallen.co/tools AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-ai-advantage-how-small-businesses-can-punch-above-their-weight-class/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered if we're slowly losing our humanity in the rush to adopt AI? Every day, another marketer proclaims they've automated their entire workflow, created the perfect AI system, or generated flawless content. But what if perfection isn't what your audience really wants? The truth is, we're facing an unprecedented challenge in marketing. As AI tools become more sophisticated, they're creating a world of perfect content, pristine images, and meticulously crafted messages. But in this pursuit of perfection, we're at risk of losing the very thing that makes marketing effective - our human touch. That's why I'm thrilled to welcome long-time friend and colleague Mark Schaefer to the show today. Mark is one of the world's most recognized marketing experts, a globally-acclaimed keynote speaker, and the author of 10 best-selling marketing books. His blog {grow} is consistently ranked among the top marketing blogs worldwide, and his latest book "Audacious: How Humans Win in an AI Marketing World" couldn't be more timely. Mark has worked with organizations like Microsoft, Adidas, and Johnson & Johnson, helping them navigate the intersection of technology and human connection in marketing. The AI Hat Podcast host Mike Allton asked Mark Schaefer about: ✨ Human Authenticity Wins: Creating authentic, imperfect content that resonates with real people outperforms AI-generated perfection. ✨ Balance is Critical: Success lies in finding the sweet spot between AI efficiency and human creativity. ✨ Shared Experiences Matter: Building community and creating shared moments will become increasingly valuable in an AI-driven world. Learn more about Mark Schaefer Connect with Mark Schaefer on LinkedIn Resources & Brands mentioned in this episode Schaefer Marketing Solutions (BusinessesGrow.com) Audacious: How Humans Win in an AI Marketing World Mark Schaefer's other marketing and business books The Ezra Klein Show: The Government Knows AGI Is Coming Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators by Chris Brogan Shelly Palmer Create your own AI Work Buddy AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-you-niverse-how-to-stay-human-in-an-ai-marketing-world/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt that sinking feeling of launching an event only to realize competitors already seem to be two steps ahead? Perhaps you've noticed others leveraging cutting-edge tech, and you're worried about falling behind. With technology evolving faster than ever before, event planners face mounting pressure. How can you keep pace? How can you ensure your events are not just relevant today—but indispensable tomorrow? The pace is relentless. You're expected to innovate, engage, and attract attendees, sponsors, and exhibitors—all while planning logistics and managing day-of challenges. The risk? Becoming obsolete. The cost? Lost attendees, diminished reputation, and shrinking revenue. But imagine if you could tap into proven strategies and AI-powered tools to genuinely future-proof your events. Good news—today you'll learn exactly how. My guest today is Warwick Davies—expert event strategist, renowned speaker, and adviser for event organizer powerhouses. Warwick is known in the industry as "The Event Mechanic!," precisely because he knows exactly which gears to turn and which buttons to push to make events wildly successful and profitable. Through his work, he's helped major brands, conferences, and industry-leading organizations create meaningful, profitable, and impactful events time and again. He is brilliant at pinpointing what's holding events back, leveraging smart strategies, and integrating advanced AI tools to ensure events not only survive the competitive landscape but thrive long-term. If you've ever wondered exactly how AI can position you miles ahead of your competition, Warwick Davies is the expert who can break it all down for you clearly, practically, and powerfully. The AI Hat Podcast host Mike Allton asked Warwick Davies about: ✨AI for Competitive Advantage: Learn simple, actionable ways AI can be integrated to set your events apart from the competition. ✨Balancing AI and Humanity: Discover how to implement AI without sacrificing the authenticity and human connections vital for great events. ✨Event-Ready AI Tools: Identify proven, accessible AI solutions you can start using today to stay ahead of innovation curves. Learn more about Warwick Davies Connect with Warwick Davies on LinkedIn Resources & Brands mentioned in this episode The Event Mechanic! AI Personal Assistant, the AI Work Buddy Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing Airmeet Bear Analytics, Joe Colangelo and Eric Misic Revolutionizing Event Management: AI Strategies for Success with vFairs AI in the Events Industry: A Comprehensive Guide for Professionals AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/future-proof-events-how-ai-ensures-your-events-thrive-not-just-survive/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt stuck spinning your wheels through months of painstaking, costly traditional branding exercises, only to end up with messaging that doesn't truly resonate—or worse, never sees the light of day? That's painful for you, frustrating for your audience, and costly for your business—and it's happening in far too many companies today. But there's good news: the old, cumbersome branding process you've come to dread may soon be as outdated as dial-up internet. What if you could harness a powerful AI-driven tool that's uniquely designed to distill your most captivating brand narrative—not over months, but in mere minutes? A tool that not only defines your brand strategy but effortlessly generates every bit of your marketing, sales, and web content, laser-focused specifically on your business? Today, we're thrilled to host Park Howell—the self-described World's Most Industrious Storyteller. Park's impressive, Emmy-winning storytelling career spans nearly 40 years, during which he's helped brands achieve staggering results, growing by as much as 600 percent. With his innovative creation—the StoryCycle Genie™—Park is dramatically disrupting traditional branding. He has distilled his decades of storytelling expertise into this AI-driven wizard that's already enabling businesses to build captivating brand stories faster and remarkably cheaper. If you're looking to throw off the shackles of traditional branding and elevate your business narrative into the future, Park Howell is exactly who you need to hear from now. The AI Hat Podcast host Mike Allton asked Park Howell about: ✨ Rapid Branding Revolution: Understand exactly how AI can turn months of branding efforts into powerful, results-driven stories created in minutes. ✨ AI Done Right: Learn why specialized AI solutions outperform general-purpose AI tools and how to leverage this distinction. ✨ Humanized Automation: Discover why effective brand narratives depend on a delicate balance between automation and genuine storytelling. Learn more about Park Howell Connect with Park Howell on LinkedIn Resources & Brands mentioned in this episode The Business of Story StoryCycle Genie™ Sean Schroeder Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheen Jaura Business of Story Podcast Jay Baer AI Primer: A Comprehensive Guide AI Training for Businesses Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/goodbye-traditional-branding-hello-ai-transform-your-brand-story/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore. But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what we're diving into today with someone who's been revolutionizing how marketing teams work. I'm thrilled to introduce Satej Sirur, the co-founder and CEO of Rocketium, and a veteran innovator who's spent over two decades building groundbreaking software products. As an early team member at both Microsoft and AWS, Satej has been at the forefront of technological transformation. Now, he's leading the charge in revolutionizing creative operations for marketing teams worldwide. His platform is helping major brands overcome creative bottlenecks and scale their content production in ways that seemed impossible just a few years ago. The AI Hat Podcast host Mike Allton asked Satej Sirur about: ✨ Beyond Tool Integration - CreativeOps is about orchestrating entire creative workflows, not just connecting tools. ✨ AI as Process Catalyst - AI transforms creative operations by eliminating repetitive tasks and enabling scale. ✨ Human-AI Collaboration - Successful CreativeOps implementation enhances rather than replaces human creativity. Learn more about Satej Sirur Connect with Satej Sirur on LinkedIn Resources & Brands mentioned in this episode Rocketium Agorapulse, #1 ranked Social Media Management Solution AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/beyond-design-tools-an-evolution-in-ai-creative-operations/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Remember your first email marketing campaign? Or maybe you're old enough to remember when "digital marketing" meant updating your GeoCities website? Well, just like those marketers who dismissed email as a fad in the '90s, there are those today who are missing the signs of AI's transformative power in marketing. Every day, I talk to marketers who are either paralyzed by AI's complexity or, worse, dismissing it as just another overhyped trend. They're making the same mistake marketers made with social media in 2008, mobile in 2010, and video marketing in 2015. The cost of waiting to adapt isn't just falling behind – it's becoming irrelevant. The challenge isn't just learning AI – it's understanding how we got here and where we're headed. Without this context, marketers risk making costly mistakes, investing in the wrong tools, or missing critical opportunities that could define their careers. That's why I'm thrilled to welcome Katie King to the show today. Katie is the author of "AI Strategy for Sales and Marketing" and has been at the forefront of digital transformation for over two decades. She's worked with global brands including Virgin, Samsung, and PwC, helping them navigate the evolution from basic automation to today's AI-powered marketing landscape. As a visiting lecturer at several universities and CEO of AI in Business, Katie brings both historical perspective and practical insights to help us understand where marketing technology has been – and more importantly, where it's going. The AI Hat Podcast host Mike Allton asked Katie King about: ✨ History Repeats Itself: AI adoption follows familiar patterns seen in previous marketing technology revolutions. ✨ Evolution Not Revolution: Understanding AI's gradual integration helps marketers adapt more effectively. ✨ Future-Proof Foundation: Historical context provides the framework for making better AI implementation decisions. Learn more about Katie King Connect with Katie King on LinkedIn Resources & Brands mentioned in this episode AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience AI in Business The Future of Lean: AI's Impact on Business Staffing Models with Chris Daigle Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou World Economic Forum's Future of Jobs Report AI and Copyright: What Marketers Need to Know with Mitch Jackson Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek AI Work Buddy as an AI Assistant AI Marketing Primer: A Comprehensive Guide for Marketers AI Training for Businesses Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/your-marketing-career-needs-this-ai-history-lesson/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to "The AI Hat Podcast: Unlocking the Power of AI for Business Growth" Are you a business leader looking to harness the power of AI for growth but feeling overwhelmed by the complexity? Do you want practical advice and real-world strategies to successfully integrate AI into your business? Who is this show for? "The AI Hat Podcast" is designed for business leaders and decision-makers across all industries who are eager to understand and leverage AI for business growth. Whether you're just starting your AI journey or looking to advance your existing initiatives, this podcast provides clear guidance and expert insights. What can you expect from this show? Join your host, Mike Allton, Chief Storyteller at Agorapulse and founder of The AI Hat, as he demystifies AI and explores its practical applications for businesses of all sizes. Each episode features insightful conversations with AI experts and business leaders who share their experiences, strategies, and best practices. You'll discover how to: Identify AI opportunities within your specific industry and business model Develop a human-centered approach to AI adoption Implement AI solutions to improve efficiency, productivity, and decision-making Navigate the evolving AI landscape and stay ahead of the curve About your host, Mike Allton Mike Allton is a seasoned digital marketer with a passion for helping businesses thrive in the age of AI. As Chief Storyteller at Agorapulse and founder of The AI Hat, Mike brings his expertise and engaging style to deliver practical AI insights and actionable advice. Join the conversation Tune in to "The AI Hat Podcast" and unlock the transformative power of AI for your business. Subscribe now and embark on your journey to growth! Learn more about the show, including past episodes, partnership, and guest opportunities: https://theaihat.com/podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if I told you that the business you're running today could operate with just 20% of your current staff? It sounds impossible, right? Maybe even a little scary. But here's the thing - businesses across the globe are discovering that with the right AI implementation, they can not only maintain their operations but actually improve them with dramatically smaller teams. The traditional business model has always been simple: want to grow? Hire more people. Need more output? Add more staff. But this approach is becoming outdated, expensive, and increasingly unnecessary. The challenge isn't just about cutting costs - it's about reimagining how a modern business can operate in the age of AI. Today, I'm thrilled to welcome Chris Daigle, CEO of ChiefAIOfficer.com and a pioneer in AI business transformation. Chris isn't just theorizing about the future of lean business operations - he's living it. As a Certified Chief AI Officer and expert in AI strategy, he's helping businesses revolutionize their operations through strategic AI implementation. His expertise is backed by impressive credentials, including certifications from Columbia Business School and LinkedIn's Generative AI for Business Leaders program, and he's become a trusted voice in helping businesses navigate the AI revolution. The AI Hat Podcast host Mike Allton asked Chris Daigle about: ✨ Strategic AI Integration: Identifying and implementing AI solutions that truly reduce operational overhead. ✨ Human-AI Balance: Understanding which roles to automate and which to keep human-operated. ✨ Lean Scaling: Using AI to grow business capacity without proportionally growing headcount. Learn more about Chris Daigle Connect with Chris Daigle on LinkedIn Resources & Brands mentioned in this episode ChiefAIOfficer.com Mark Moss Opus Clip Submagic HeyGen Descript VAPI 11ElevenLabs AI Marketing Primer: A Comprehensive Guide for Marketers AI Training for Business Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-future-of-lean-ais-impact-on-business-staffing-models/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ladies, have you ever felt like the tech world was designed without you in mind? You're not alone. While artificial intelligence is revolutionizing the way we do business, there's a concerning trend: women entrepreneurs are significantly less likely to adopt AI tools than their male counterparts. But here's the thing - when women do embrace AI, they're not just succeeding; they're revolutionizing how these tools are used in marketing and business. The hesitation is real. From feeling like they're cheating to concerns about losing the human touch in their businesses, many women entrepreneurs are sitting on the sidelines of the AI revolution. But what if I told you that by not embracing AI, you're actually making your work harder and missing out on opportunities to scale your business while maintaining authenticity? That's why I'm thrilled to introduce today's guest, Kinsey Soderberg. As the founder of Feel Good Social and Authentic AI, Kinsey has become a leading voice in helping entrepreneurs leverage AI without sacrificing their authentic brand voice. Through her signature programs like AI Reels Club and Brand Blueprint for ChatGPT, she's helping business owners save up to 15 hours a week while maintaining that crucial human connection. Her human-first approach to AI has transformed the way entrepreneurs, particularly women, view and use artificial intelligence in their businesses. The AI Hat Podcast host Mike Allton asked Kinsey Soderberg about: ✨ Start Small, Think Big: Breaking down AI adoption into manageable steps while keeping the bigger picture in mind. ✨ Authenticity Meets Automation: Using AI to enhance, not replace, your unique brand voice and personal touch. ✨ Community Over Competition: Building a supportive network of women entrepreneurs using AI to revolutionize marketing. Learn more about Kinsey Soderberg Connect with Kinsey Soderberg on LinkedIn Connect with Kinsey Soderberg on Instagram Resources & Brands mentioned in this episode Authentic AI Authentic AI for Entrepreneurs Podcast Feel Good Social Dr. Nici Sweaney Descript Brand Blueprint for ChatGPT AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection with Tamra Moroski Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers AI Training for Businesses Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/she-means-business-how-women-are-revolutionizing-ai-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever looked at your content creation process and thought, 'There has to be a better way'? Maybe you're drowning in content requests, struggling to maintain consistency across channels, or simply feeling overwhelmed by the constant demand for fresh, engaging content. If this sounds familiar, you're not alone. These were exactly the challenges facing our guest today. The pressure to create more high-quality content while maintaining compliance standards in the healthcare tech industry seemed like an impossible balance to strike. The traditional approach wasn't just time-consuming – it was becoming unsustainable. But what if I told you there was a way to not just meet these demands, but exceed them? A way to scale your content operations while actually improving quality and consistency? Today, we're joined by Brianna Miller, Director of Marketing at Protenus, the leading Healthcare Compliance Analytics platform. SHe's also a longtime friend and colleague of mine here in St. Louis. Brianna is going to share how she transformed her team's content operations using AI, specifically through the implementation of Jasper AI. As an accomplished digital marketing leader and frequent contributor to MarTech, Brianna brings a wealth of practical experience in both the healthcare technology sector and cutting-edge marketing strategies. The AI Hat Podcast host Mike Allton asked Brianna Miller about: ✨ STRATEGIC IMPLEMENTATION: Understanding the step-by-step process of successfully introducing AI into a regulated industry. ✨ MEASURABLE RESULTS: Real metrics and improvements achieved through AI implementation in content creation. ✨ TEAM ADOPTION: Practical insights on getting buy-in and managing change within marketing teams. Learn more about Brianna Miller Connect with Brianna Miller on LinkedIn Resources & Brands mentioned in this episode Protenus University of Missouri St. Louis Jasper AI Jasper Certification Program Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura The AI Librarian: How RAG Can Revolutionize Your Business AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing BeingYourBrand.com AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/discover-how-one-healthcare-tech-leader-transformed-their-marketing-with-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered what it would be like to have a personal assistant that never sleeps, never takes a coffee break, and is always learning? Now, imagine that assistant not only helps you at work but follows you home, helping you become a better version of yourself. Sounds like science fiction, right? Well, for marketers like our guest today, this is becoming a reality – and it's all thanks to Artificial Intelligence. In today's fast-paced world, the line between our professional and personal lives is becoming increasingly blurred. For marketers, this blending of worlds presents both challenges and opportunities. How do we stay ahead in our careers while also finding time for personal growth? The answer, it seems, lies in the very technology that's driving our industry forward: AI. But how exactly is AI reshaping our entire day, from the moment we wake up to when we finally put our phones down at night? To answer this question and more, we have a true AI marketing maven with us today. Ladies and gentlemen, I'm thrilled to introduce Joya Scarlata, a marketing leader, AI strategist, and co-host of the podcast "The Marketers Guide to the AI Galaxy." Joya isn't just talking about AI – she's living it. As the Director of Marketing at InterraIT, a B2B IT Services firm, she's at the forefront of implementing AI-driven tools to enhance marketing strategies and predict industry trends. Her expertise hasn't gone unnoticed – Joya was recently recognized as one of the "101 Women in AI Marketing" and has shared her insights as a TEDx speaker. Today, she's here to give us an insider's look at how AI is transforming not just our work lives, but our personal lives too. The AI Hat Podcast host Mike Allton asked Joya Scarlata about: ✨ AI as a 24/7 assistant: Artificial Intelligence serves as an always-on helper, enhancing both work efficiency and personal growth. ✨ Blended AI integration: Successful marketers seamlessly incorporate AI tools across professional and personal spheres for maximum benefit. ✨ Continuous AI-driven learning: AI facilitates ongoing skill development and knowledge expansion, keeping marketers ahead in a rapidly evolving field. Learn more about Joya Scarlata Connect with Joya Scarlata on LinkedIn Resources & Brands mentioned in this episode Interra Information Technologies JoyaScarlata.com The Marketers Guide to the AI Galaxy 101 Women in AI Marketing The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People AI and Copyright: What Marketers Need to Know with Mitch Jackson The Cognitive Leap: Adopting an AI Mindset for Marketing Success with Natalie Lambert AI Work Buddy - instructions on building your own personal AI assistant AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/24-7-ai-how-artificial-intelligence-is-reshaping-the-marketers-day/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered why some marketing teams seem to effortlessly integrate AI into their strategies while others struggle to get started? The answer might not lie in the technology itself, but in the mindset of the team using it. Today, we're diving into the fascinating world of AI adoption in marketing, and how a simple shift in thinking can lead to extraordinary results. In the fast-paced realm of digital marketing, staying ahead of the curve isn't just about having the latest tools—it's about embracing a new way of thinking. Many marketers find themselves overwhelmed by the constant barrage of AI innovations, unsure of how to harness this power effectively. The problem isn't a lack of AI tools or capabilities; it's a gap in our approach to these technologies. But what if I told you that the key to unlocking AI's full potential in marketing isn't about mastering complex algorithms or investing in expensive software? What if the real game-changer is something much more fundamental—a shift in mindset? That's where our guest today comes in. I'm thrilled to introduce Natalie Lambert, a true pioneer in the world of AI-powered marketing. Natalie isn't just talking about AI; she's living it. As the former Global Director of Applied AI for Marketing at Google, she's been at the forefront of integrating AI into marketing strategies for one of the world's most innovative companies. Now, as the founder of her own consulting firm, Natalie is on a mission to help marketing teams worldwide make the cognitive leap into the AI era. The AI Hat Podcast host Mike Allton asked Natalie Lambert about: ✨ Mindset Over Technology: AI success in marketing starts with a shift in thinking, not just adopting new tools. ✨ Creativity Amplified: An AI mindset enhances rather than replaces human creativity in marketing strategies. ✨ Continuous Adaptation: Embracing an AI mindset means committing to ongoing learning and flexibility in marketing approaches. Learn more about Natalie Lambert Connect with Natalie Lambert on LinkedIn Resources & Brands mentioned in this episode GenEdge Consulting Tamra Moroski, “AI for Sales Teams: A Mindful Approach to Scaling Without Losing Human Connection” Anyword AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-cognitive-leap-adopting-an-ai-mindset-for-marketing-success/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're leading a sales team right now, you're probably wondering how the heck to use AI without turning your team into robots. I get it - you want the efficiency AI promises, but not at the cost of those personal connections that actually close deals. That's exactly why I invited Tamra Moroski from the Marketing AI Institute to break this down for us. She's figured out how to help sales teams use AI tools in ways that actually make relationships stronger, not weaker. And she's got the real-world experience to prove it. In this episode of The AI Hat Podcast, Tamra shares practical ways your sales team can use AI to handle the mundane stuff - like research and repetitive tasks - so they can spend more time doing what humans do best: building genuine connections with prospects and customers. We dive deep into specific AI tools for sales teams, and more importantly, how to implement them in ways your team will actually embrace. The AI Hat Podcast episode takeaways: ✨ Stop wasting time on prospect research. Learn how AI for sales teams can cut research time by 75% while actually uncovering better insights about your prospects. ✨ Create a balanced approach to sales automation that lets your team's personality shine through. Tamra shows exactly how to maintain authentic connections while scaling your outreach. ✨ Build a sustainable AI implementation plan that your team will actually use. No more tools that gather dust - discover how to introduce AI in ways that make your team's life easier, not harder. Learn more about Tamra Moroski Connect with Tamra Moroski on LinkedIn Follow Tamra Moroski on Instagram Resources & Brands mentioned in this episode Marketing AI Institute Paul Roetzer Mike Kaput The Artificial Intelligence Show Cathy McPhillips, “The AI Growth Engine: Accelerating Your Marketing Results”  Ethan Mollick Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton Buyer Persona GPT for Sales Jasper.ai Perplexity.ai Lavender.ai Dan Sanchez, “Exploring AI in Marketing: Five Key Applications” MyShowrunner.com Agorapulse Creativity, A Short and Cheerful Guide, by John Cleese Jobs GPT MAICON AI Marketing Primer: A Comprehensive Guide for Marketers SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-for-sales-teams-a-mindful-approach-to-scaling-without-losing-human-connection/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. AI Training for Business Leaders & Teams: https://theaihat.com/ai-training-for-business/ Powered by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever feel like you're barely scratching the surface with AI in your business? Sure, you've got ChatGPT churning out blog posts, but what if I told you that's like using your smartphone just to make calls? What if you're missing out on 90% of AI's true potential to transform your business and marketing operations? Here's the thing - while everyone's focused on content creation, the real AI revolution is happening behind the scenes. Business teams are drowning in data, struggling with campaign coordination, and racing against impossible deadlines. And the solution isn't just working harder - it's working smarter with AI. That's why I'm thrilled to welcome Peter Benei to the show today. As the driving force behind Intercept Scale and a veteran CMO/COO who's been leading remote business and marketing teams since 2014, Peter has been at the forefront of operations optimization. He's helped countless B2B tech companies scale their business operations using AI, and his recent study on AI applications in marketing has unveiled game-changing insights that most marketers are completely missing. Based in beautiful Tuscany, Italy, Peter brings a unique global perspective on how AI is reshaping the future of business operations and team productivity. AI in Marketing: Unpacked host Mike Allton asked Peter Benei about: ✨Beyond The Content Bubble - AI's true power lies in operational optimization, not just content creation. ✨Data-Driven Transformation - AI enables real-time decision making and predictive analytics for better marketing outcomes. ✨Operational Excellence - Implementation of AI across marketing operations leads to faster scaling and better resource utilization. Learn more about Peter Benei Connect with Peter Benei on LinkedIn Resources & Brands mentioned in this episode Intercept Scale EXERCISE: “What does ChatGPT Know About Me?” Intercept Study: “CMO's Perspectives on AI-Powered Marketing” The AI Librarian: How RAG Can Revolutionize Your Business AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/ai-for-business-toolbox-applications-of-ai-youre-not-using-but-should-be/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever looked at a competitor's polished video content and thought, 'We could never afford to produce something like that?' Here's the thing - that assumption is probably wrong. The rules of video marketing have completely changed. While big brands used to dominate with expensive production crews and six-figure budgets, artificial intelligence has leveled the playing field. But there's a problem: most business leaders don't realize just how accessible professional video creation has become, or they're overwhelmed by the technology. That's why I'm excited to have Eric Liu joining us today. Eric is a video marketing innovator at Wondershare Technology, where he's helping shape the future of AI-powered content creation. He's been instrumental in developing Filmora 14, a next-generation AI video editing tool that's transforming how businesses approach video marketing. His work has helped countless organizations move from basic video content to professional-grade productions without breaking the bank or requiring a degree in video editing. The AI Hat Podcast host Mike Allton asked Eric Liu about: ✨ AI Democratizes Video - Professional video creation is no longer limited to big budgets and technical expertise. ✨ Start Small, Scale Smart - Begin with basic AI features and gradually expand your video marketing capabilities. ✨ Focus on Story First  - While AI handles technical aspects, successful video marketing still requires clear messaging and strategy. Learn more about Eric Liu Connect with Eric Liu on LinkedIn Resources & Brands mentioned in this episode Wondershare Filmora Duolingo Ethan Mollick AI Primer: A Comprehensive Guide Explore past episodes of the The AI Hat Podcast podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-new-rules-of-video-marketing-creating-professional-content-with-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Now is the time to unlock the true potential of AI for your business. But here's the catch - you don't need to be a tech wizard or data scientist to do it. What you need is AI literacy, and it's about to become your new secret weapon. AI literacy is more than just understanding the basics of artificial intelligence. It's about developing the knowledge and skills to make informed decisions, spot opportunities, and confidently lead your team in an AI-driven world. For businesses and marketers, focusing on AI literacy means staying competitive, improving efficiency, and uncovering innovative ways to serve your customers. It's the key to turning AI from a buzzword into a powerful tool that drives real results. To guide us through this critical topic, we have an exceptional expert joining us. Angie Carel is a certified AI business leader and educator who's been at the forefront of making AI accessible and actionable for businesses of all sizes. As the founder of AI in Fort Wayne and a sought-after speaker, Angie has helped countless organizations harness the power of AI. She doesn't just talk about AI - she lives it, integrating it into every aspect of her work and life. Get ready, because Angie is about to share the insights you need to boost your AI literacy and transform your business. The AI Hat Podcast host Mike Allton asked Angie Carel about: ✨Foundational Understanding: AI literacy provides a crucial foundation for informed decision-making in today's business landscape. ✨Competitive Edge: Improved AI literacy can lead to better strategic choices, giving SMBs a significant advantage in their markets. ✨Accessible Learning: Building AI literacy is an achievable goal for all business leaders, regardless of technical background. Learn more about Angie Carel Connect with Angie Carel on LinkedIn Resources & Brands mentioned in this episode Angie Carel AI Consulting AI Training for Business The AI Revolution is Here: What Every Marketer Needs to Know Play Before Pay: Why Having Fun with AI Leads to Marketing Success with Amy Walters The Artificial Intelligence Show with Paul Roetzer and Mike Kaput MAICON Andy Sack Co-Crafted AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/boost-your-business-iq-why-ai-literacy-matters-for-smbs/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever feel like you're trying to pilot the Millennium Falcon through an asteroid field of AI tools? You're not alone. The marketing galaxy is expanding faster than lightspeed, with new AI platforms popping up like droids in a Jawa sandcrawler. But here's the plot twist: what if mastering AI was less about decoding complex algorithms and more about channeling your inner Padawan? You see, there's a disturbance in the Force. Marketers everywhere are scrambling to keep up, worried they'll be left behind in a cloud of Tatooine dust if they don't immediately integrate every shiny new AI tool into their arsenal. This mad dash often leads to frustration, confusion, and sometimes even fear of the very technology meant to help us. But what if there was a better way? A way that's not only effective but, dare I say it, more fun than bullseyeing womp rats in your T-16? Buckle up, because we're about to make the jump to hyperspace with our guest, Amy Walters. Amy isn't just any AI expert – she's the Jedi Master of making complex tech accessible and the creative force behind Bloom Creative. This multi-award-winning speaker and trainer has been leaving audiences more star-struck than a Stormtrooper at a Rebel base, with her ability to turn AI from a daunting Death Star into a friendly R2-D2. Amy's innovative "fun first" approach to AI has been making waves across the galaxy, from major brand headquarters to packed conference halls. She's not just changing the game; she's rewriting the Jedi texts when it comes to AI adoption in marketing. Today, we're going to discover how Amy's playful approach to AI can transform your marketing from a local cantina band to a chart-topping hit across the universe. So, set your coordinates for success – because Amy Walters is about to show us how a little play can lead to some serious pay in the world of AI marketing! The AI Hat Podcast host Mike Allton asked Amy Walters about: ✨ Playful Experimentation: Fun AI projects build confidence and skills. ✨ Transferable Skills: Personal AI use naturally extends to professional applications. ✨ Creativity Unleashed: Approaching AI with curiosity leads to marketing innovations. Learn more about Amy Walters Connect with Amy Walters on LinkedIn Follow Bloomify on LinkedIn Follow Bloomify on Instagram Resources & Brands mentioned in this episode Bloomify Pi Canva Adobe Agorapulse Tamsen Webster Don Miller Goblin Tools AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of The AI Hat Podcast SHOW TRANSCRIPT & NOTES: https://theaihat.com/play-before-pay-why-having-fun-with-ai-leads-to-marketing-success/ Start your AI journey with the AI Marketing Primer. Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your company's AI initiative feeling more like a costly experiment than a game-changing transformation? You're not alone. While 92% of enterprises are investing in AI, a staggering 85% of AI projects fail to deliver on their promises. But why? The truth is, most organizations are approaching AI implementation backwards. They're buying expensive tools and platforms without first establishing the foundation that makes those investments worthwhile - proper training and education. This gap between AI ambition and AI competency is costing enterprises millions. Today, we're joined by someone who's been solving this exact problem. Maryrose Lyons is the founder of the AI Institute and a digital marketing veteran with over two decades of experience. Since 1999, she's witnessed every major digital transformation, and now she's helping enterprises bridge the critical AI knowledge gap. With a Master's in Cyberpsychology and professional certification in AI, Maryrose brings a unique perspective on both the technical and human elements of AI adoption. Through the AI Institute, she's helped countless organizations turn their AI investments from money pits into profit centers, with some clients seeing up to 20% increase in performance after proper training. The AI Hat Podcast host Mike Allton asked Maryrose Lyons about: ✨ Training Before Tools - Successful AI implementation starts with education, not software purchases ✨ Cultural Integration Matters - Technical knowledge must be paired with organizational change management ✨ Measurable ROI Focus - Proper AI training directly correlates to improved business performance Learn more about Maryrose Lyons Connect with Maryrose Lyons on LinkedIn Resources & Brands mentioned in this episode AI Institute courses and AI Institute Programs for enterprise Coupon Code: Mike2025 = 15% discount on courses Udio The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey 1Up EU AI Act AI Policy Template AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the The AI Hat Podcast podcast and Maryrose's podcast is called Chatting GPT SHOW TRANSCRIPT & NOTES: https://theaihat.com/why-your-enterprise-ai-initiative-is-failing-and-how-to-fix-it/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling the pressure to jump on the AI bandwagon? You're not alone. As small and medium-sized businesses race to adopt AI, many are overlooking a critical step that could make or break their success. What if I told you that the key to unlocking AI's true potential for your business isn't in the latest chatbot or predictive analytics tool, but in something you already have – your data? The problem is, while AI promises to revolutionize how we do business, without a solid data strategy, it's like trying to build a skyscraper on quicksand. Many SMBs are rushing to implement AI solutions without first understanding and organizing their data, leading to disappointing results and wasted resources. But here's the good news: with the right approach to your data, you can set your business up for AI success. And that's exactly what we're diving into today with our expert guest, Tim Hayden. Tim is the CEO of Brain+Trust Partners, a strategic consultancy that helps companies navigate digital transformation. With over 20 years of experience in building and managing successful companies, Tim is a pioneering business leader known for his expertise in data-driven marketing, customer experience, and emerging technologies. He's worked with major brands like Dell, Bacardi, and AMD, and is a frequent speaker at industry events. Tim literally wrote the book on mobile commerce and has been at the forefront of digital marketing innovation for decades. Today, Tim is going to break down why a data strategy is the essential first step for any SMB looking to harness the power of AI, and he'll provide practical insights on how to get started. So, whether you're just beginning to explore AI or you're looking to optimize your current efforts, this episode is your roadmap to building a solid foundation for AI success. AI in Marketing: Unpacked host Mike Allton asked Tim Hayden about: ✨ Data First, AI Second: Understanding why a solid data strategy is the foundation for successful AI adoption. ✨ Quality Over Quantity: Learning how to focus on collecting and organizing the right data for your specific business needs. ✨ Start Small, Think Big: Practical steps for SMBs to begin building their data strategy with limited resources. Learn more about Tim Hayden Connect with Tim Hayden on LinkedIn Resources & Brands mentioned in this episode BrainTrust Partners LLC Llama Salesforce HubSpot Agorapulse Marketo Ethan Mollick Constant Contact Lastpass Dashlane Read.ai NotebookLM Gamma AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/why-your-smb-needs-a-data-strategy-before-adopting-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget. Today, we're diving into the world of AI-powered branding, where cutting-edge technology is leveling the playing field and enabling businesses of all sizes to craft compelling, professional-level brand messaging. Whether you're a solo entrepreneur, a small business owner, or part of a marketing team, this episode will reveal how you can harness AI to elevate your brand, connect more deeply with your audience, and compete effectively in today's crowded marketplace. Joining us to unpack this game-changing approach is Ruheene Jaura, a true innovator at the intersection of creativity and technology. With 16 years of experience in visual effects for giants like Cirque du Soleil and Marvel, Ruheene has seamlessly transitioned into AI-powered marketing. As the founder of heyLevi.ai, she's revolutionizing brand strategy development. Certified in digital marketing and emerging technologies, Ruheene brings a unique blend of creative vision and technical expertise to help businesses transform their branding through AI. AI in Marketing: Unpacked host Mike Allton asked Ruheene Jaura about: ✨ AI Democratizes Branding: AI tools are leveling the playing field, allowing businesses of all sizes to access professional-level branding strategies. ✨ Efficiency Meets Creativity: AI streamlines the branding process, freeing up time for human creativity to focus on strategic decision-making. ✨ Adaptability is Key: As AI continues to evolve, businesses must stay adaptable and leverage these tools to remain competitive in their branding efforts. Learn more about Ruheene Jaura Connect with Ruheene Jaura on LinkedIn Resources & Brands mentioned in this episode heyLevi Tamsen Webster The Menagerie: An Artificial Intelligence Sci-Fi Novel The AI Revolution is Here: What Every Marketer Needs to Know with Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/redefining-brand-strategy-ai-tools-for-businesses-of-all-sizes/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if everything you thought you knew about technology adoption in marketing was wrong? Imagine a world where C-suite executives are more comfortable with AI than digital natives. Well, according to groundbreaking new research from Lightricks and the American Marketing Association, that world is already here. For decades, we've operated under the assumption that new technology adoption flows from the bottom up. Young professionals, fresh out of college, bring new tools and techniques to their organizations. But AI is completely flipping this script, creating an unprecedented divide in marketing teams that threatens both innovation and career growth. The numbers are startling: while 61% of executives use AI weekly, only 42% of entry-level marketers do the same. Even more concerning? 65% of executives have received formal AI training, compared to just 34% of early-career marketers. This isn't just a gap – it's a canyon that's growing wider every day. Today, we're joined by Corbett Drummey, a pioneer in the creator economy and AI space. As part of Lightricks, which recently partnered with the American Marketing Association on this groundbreaking research, Corbett brings unique insights into this shifting landscape. His experience leading Popular Pays through its successful acquisition by Lightricks, and his current work developing AI tools for brand safety, puts him at the intersection of marketing leadership and technological innovation. AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about: ✨ Reversed Adoption Pattern: Traditional bottom-up technology adoption is being replaced by executive-led AI integration. ✨ Training Determines Success: The growing training gap between leadership and staff is becoming a critical career factor. ✨ Bridge The Divide: Organizations must actively work to democratize AI access and training across all levels. Learn more about Corbett Drummey Connect with Corbett Drummey on LinkedIn Resources & Brands mentioned in this episode Download The Full Report: https://www.lightricks.com/ama-survey AI Training available for employees Lightricks American Marketing Association Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross Revolutionizing Visual Content: Generative AI in Action with Corbett Drummey AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-surprising-truth-about-ai-adoption-in-marketing-teams/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works. Now, you might be thinking, "Great, another tech buzzword to add to my marketing bingo card." But hold onto your hats, because AI in marketing isn't just hype – it's the hyperdrive for your growth strategies. And who better to be our Jedi Master in this AI-powered marketing galaxy than the incredible Cathy McPhillips? AI in Marketing: Unpacked host Mike Allton asked Cathy McPhillips about: ✨ AI-Powered Precision: Enhancing targeting and personalization. ✨ Data-Driven Decisions: Leveraging AI for strategic insights. ✨ Scalable Growth Strategies: Automating and optimizing marketing efforts. Learn more about Cathy McPhillips Connect with Cathy McPhillips on LinkedIn Resources & Brands mentioned in this episode Marketing AI Institute CMI (Content Marketing Institute) Descript MAICON (Marketing AI Conference) The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People Revolutionizing Visual Content: Generative AI in Action Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou Intro to AI for Marketers AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-growth-engine-accelerating-your-marketing-results/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine stepping out of a Fortune 500 boardroom after 16 years, only to find yourself on the cutting edge of AI marketing and innovation. Sounds like a plot twist in a tech thriller, right? Well, for our guest today, it's not fiction – it's her extraordinary career path. In today's fast-paced marketing world, staying ahead often means embracing the unknown. But what happens when that unknown is as vast and complex as artificial intelligence? Many marketers find themselves at a crossroads, wondering how to bridge the gap between traditional strategies and this brave new world of AI. This is where our guest's journey becomes not just inspiring, but invaluable. Today, we have the privilege of speaking with Lauren Schiavone, a visionary leader who's made the leap from corporate titan to AI trailblazer. Lauren isn't just any former executive. With nearly two decades of consumer insights, brand, and sales leadership experience at Procter & Gamble, she's been the driving force behind some of the most recognizable brands in your home. Her work at P&G was consistently recognized as best-in-class, and she was even selected as one of Progressive Grocer Industry's Best and Brightest Under 40. But Lauren's story doesn't end in the corporate world. In a bold move, she stepped away from her prestigious role to dive headfirst into the world of AI. Now, as a consultant and thought leader, Lauren is on a mission to demystify AI for business leaders, particularly in the realms of consumer goods, brand innovation, and retail. What makes Lauren's perspective so unique is her ability to translate complex AI concepts into practical strategies that non-technical leaders can actually use. She's not just talking about AI – she's showing businesses how to enhance decision-making, drive innovation, and deliver business growth in tangible ways. AI in Marketing: Unpacked host Mike Allton asked Lauren Schiavone about: ✨ Corporate Wisdom in AI: Understand how traditional business acumen enhances AI implementation in marketing. ✨ Practical AI Integration: Learn strategies for incorporating AI into existing marketing processes and teams. ✨ Future-Ready Marketing: Discover how to prepare marketing strategies for an AI-driven future while leveraging current strengths. Learn more about Lauren Schiavone Connect with Lauren Schiavone on LinkedIn Resources & Brands mentioned in this episode Wonder Consulting Procter & Gamble (P&G) The AI Revolution is Here: What Every Marketer Needs to Know Finding Your Voice with AI – How to Craft a Brand Voice That Resonates Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn The Artificial Intelligence Show Rufus Generative AI and Demographics: Trends for Marketers to Watch with Michael Nevski Liza Adams Paul Roetzer Ann Handley The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-boardroom-to-bot-room-a-leaders-journey-into-ai-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Product Marketing Managers, let's face it: you're juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It's like trying to solve a Rubik's Cube while riding a unicycle - challenging, to say the least. But what if there was a way to not just keep up, but to leap ahead? Enter the game-changing world of AI, a tool that's revolutionizing the PMM playbook faster than you can say "go-to-market strategy." From ideation to copywriting, from research to those daily tasks that seem to multiply endlessly, AI is transforming how PMMs work. But how exactly are savvy professionals leveraging this technology to supercharge their efforts? That's exactly what we're about to unpack. To guide us through this AI-powered marketing revolution, we have a true expert in the field joining us today. I'm thrilled to welcome Gabe Wahhab to our show. Gabe is a growth-minded entrepreneur turned intrapreneur, with an impressive background in product marketing. He's worked with industry giants like HubSpot, where he played a key role in developing and implementing AI-driven marketing strategies. Gabe's unique blend of technical expertise and marketing acumen makes him the perfect guide to help us navigate the AI revolution in product marketing. AI in Marketing: Unpacked host Mike Allton asked Gabe Wahhab about: ✨ AI-Powered Efficiency: Artificial Intelligence significantly boosts PMM productivity by automating routine tasks and streamlining complex processes. ✨ Enhanced Creativity: AI tools augment human creativity in ideation and content creation, leading to more innovative marketing strategies. ✨ Data-Driven Insights: AI enables PMMs to gather and analyze vast amounts of data quickly, informing more strategic decision-making. Learn more about Gabe Wahhab Connect with Gabe Wahhab on LinkedIn Resources & Brands mentioned in this episode GabeWahhab.com HubSpot Agorapulse Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton Gong Zoom 1Up How to Create 26 Pieces Of Content From A Facebook Live Content Remix Ruheene Jaura HeyLevi Product Marketing Alliance AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing with Mike Allton Christopher Penn AI Use Cases for Ideal Customer Profiles AI Consulting AI Bootcamp AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/elevating-product-marketing-the-game-changing-role-of-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn't sound right?” Maybe it felt robotic, overly generic, or like it could've been written by anyone. Here's the reality: with the rise of AI tools in content creation, this is happening more often than ever. And it's not just small businesses struggling to get it right—it's big brands too. The problem? They haven't defined their voice, and they're expecting AI to read their minds. When your content doesn't sound like you, it confuses your audience. It erodes trust and makes it harder to build lasting connections. And when AI gets it wrong—whether that's a dry, lifeless tone or something wildly inconsistent—it doesn't just fall flat. It can actively damage your brand. Think about it: every piece of content your audience sees shapes how they perceive you. If you don't have a clear, consistent voice, you risk blending into the noise—or worse, alienating the people you're trying to reach. But here's the good news: with the right approach, you can create a voice that's unmistakably yours, and—here's the exciting part—you can teach AI to scale it. Today, we're going to dive into why your brand voice matters, how to define it in collaboration with AI, and how to create custom instructions so that every blog, social post, and email feels authentically you. I'll even share my own experience building a Custom GPT to reflect my voice and style, so you can see exactly how it's done. AI in Marketing: Unpacked host Mike Allton talked about: ✨ Why Your Brand Voice is Essential: Listeners will learn why a consistent and well-defined brand voice is critical for building trust, standing out, and ensuring that their audience connects with their content—whether it's created by them or an AI. ✨ How to Define and Document Your Unique Voice: Listeners will get actionable insights into defining their brand's tone, language, and style, including tips on identifying key traits and avoiding common pitfalls. Plus, they'll discover how to translate that voice into clear guidelines that can be used across all their content. ✨ How to Collaborate with AI to Scale Your Voice: Listeners will walk away with practical steps for teaching AI tools like ChatGPT or Magai to reflect their unique voice. They'll learn how to create custom instructions, refine AI outputs, and use these tools to save time while maintaining authenticity. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode Custom GPTs for Marketers: Work Smarter, Not Harder AI Consulting AI Bootcamp AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/finding-your-voice-with-ai-how-to-craft-a-brand-voice-that-resonates/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we're cutting through the noise and getting down to business. We're living in a world where AI seems to dominate every conversation in the marketing sphere. But let's face it – while the potential is enormous, many of us are still struggling to turn that potential into tangible results. It's time to move beyond the hype and into what our guest calls the "GSD Era" – that's "Get Shit Done" for those keeping score at home. The problem? Too many marketers are caught up in the AI hype cycle, chasing after shiny new tools without a clear strategy for implementation. This leads to wasted resources, confused teams, and disappointed executives. But what if there was a way to harness the true power of AI in marketing, delivering real, measurable results that impact your bottom line? That's where our guest comes in. Today, we're thrilled to welcome David Armano, a true visionary in the world of marketing and technology. David is a strategic and creative leader with extensive experience in marketing, known for his contributions to major publications like Forbes, Harvard Business Review, and Adweek. He's held leadership positions at several major marketing and consulting firms, and he's here to guide us through the transition from AI hype to AI reality. David has recently published a thought-provoking article on "Intelligent Experiences by Design," where he introduces the concept of the GSD Era in Enterprise AI Integration. He's at the forefront of predicting how AI will reshape our industry, and he's here to share his insights on how we can all become more effective marketers in this new landscape. AI in Marketing: Unpacked host Mike Allton asked David Armano about: ✨ Practical AI Implementation: Moving beyond hype to focus on tangible results in marketing. ✨ Evolving Skill Sets: The need for marketers to adapt and acquire new competencies in the GSD Era. ✨ Balancing Technology and Humanity: Leveraging AI while maintaining emotionally intelligent customer experiences. Learn more about David Armano Connect with David Armano on LinkedIn Connect with David Armano on X Resources & Brands mentioned in this episode About David Armano Intelligent Experiences By Design AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing Dustin W. Stout AI and Copyright: What Marketers Need to Know with Mitch Jackson Custom GPTs for Marketers: Work Smarter, Not Harder AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-hype-to-reality-navigating-the-gsd-era-of-ai-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today's AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of AI without compromising their brand's integrity or consumer trust. The risks are real – from privacy breaches to unintended bias – and the consequences can be severe. But here's the exciting twist: responsible AI isn't just about avoiding pitfalls. It's a gateway to unprecedented innovation and deeper customer connections. Today, we're joined by an expert who's cracked the code on blending cutting-edge AI with rock-solid ethics. Ladies and gentlemen, I'm thrilled to introduce Sarah Lloyd Favaro, a true pioneer in the realm of responsible AI innovation. With a rich background spanning technology consulting, data science, and enterprise content management, Sarah has been at the forefront of AI integration across various industries. Formerly with Verizon, her work with global giants and her passion for AI literacy have positioned her as a thought leader in responsible AI implementation. AI in Marketing: Unpacked host Mike Allton asked Sarah Lloyd Favaro about: ✨ Ethics Drives Innovation: Responsible AI isn't a constraint; it's a catalyst for creative, effective marketing solutions. ✨ Transparency Builds Trust: Open communication about AI use strengthens customer relationships and brand loyalty. ✨ Continuous Learning is Key: Staying informed about AI ethics ensures marketers can adapt to evolving standards and technologies. Learn more about Sarah Lloyd Favaro Connect with Sarah Lloyd Favaro on LinkedIn Connect with Sarah Lloyd Favaro on X Resources & Brands mentioned in this episode Learn Bold - Global Responsible AI Learning & Development - Future of Work Microsoft's Pillars of Responsible AI Miri Rodriguez Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou “LinkedIn started harvesting people's posts for training AI without asking for opt-in” EU Artificial Intelligence Act NLP Custom GPTs for Marketers: Work Smarter, Not Harder  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/responsible-ai-marketing-where-innovation-meets-integrity/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a special episode of 'AI in Marketing: Unpacked'! Today we're doing something a little different. Instead of our usual interview format, we're conducting a live consulting session, an AI Makeover, with a creative entrepreneur who's already using AI in fascinating ways. Our guest today is Matthew Spiller, also known as Vibeproxies954 in the Magic the Gathering community. Matthew has been leveraging AI to enhance his content creation and streamline his business processes for his Magic the Gathering-related products. That's a collectible card game that I, too, have been playing since the mid-nineties and am excited to geek out just a little bit. In this session, we'll explore how Matthew is currently using AI, identify areas for improvement, and brainstorm new strategies to take his business to the next level. Whether you're a content creator, a game enthusiast, or just curious about practical AI applications in niche markets, this episode is packed with insights you won't want to miss. So, let's dive in and unpack the AI-powered world of Magic the Gathering content creation! AI in Marketing: Unpacked host Mike Allton talked to Matthew Spiller about: ✨ Defining a Targeted AI Strategy: Matthew learned how to create AI-powered audience and brand voice personas, allowing him to craft content that truly resonates with his Magic: The Gathering niche—an approach any business can use to sharpen their messaging. ✨ Streamlining Content Creation with AI: By using AI for social media posts, Matthew transitioned from manual, daily posting to a streamlined, batch-created schedule. Listeners will learn how AI can help them save time and ensure consistent, authentic engagement. ✨ Automating Operations for Growth: Matthew explored ways to automate inventory and customer engagement with AI, reducing manual tasks and creating a foundation for scalable growth—ideal for any small business looking to expand sustainably. Learn more about Matthew Spiller Connect with Matthew Spiller on Threads Resources & Brands mentioned in this episode Vibeproxies954 Magic: The Gathering Wizards of the Coast Etsy Wordpress WooCommerce Salesforce Einstein Agorapulse DeepL Chatbot Builder AI How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Mirabella AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-makeover-how-ai-took-a-creators-brand-from-manual-to-magical/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine waking up to find that while you slept, your entire marketing strategy for the next month has been planned, your social media content calendar is filled, and a dozen perfectly crafted email campaigns are ready to go. Sound like a dream? Well, it's time to pinch yourself because this is the new reality for savvy solo entrepreneurs harnessing the power of AI. In today's episode, we're diving into a world where your limitations as a one-person show become a thing of the past. A world where scaling your marketing efforts doesn't mean sacrificing your work-life balance or burning through your savings on new hires. Instead, it means embracing a secret weapon that's transforming the landscape for solo entrepreneurs everywhere: AI as your virtual marketing team. But let's be real for a moment. As exciting as this sounds, you might be thinking, "AI? Isn't that complicated? Don't I need to be a tech wizard to make this work?" This is where our extraordinary guest comes in to blow those concerns out of the water. This is where our guest today comes in with a game-changing solution. I'm thrilled to introduce Niki Dunagin, a creative entrepreneur and the mastermind behind The CEO of Chatbots. Niki has revolutionized the way solo entrepreneurs approach their businesses by harnessing the power of AI. She's helped countless creative professionals build custom AI assistants that handle everything from copywriting to brand direction, all while keeping the process fun and low-effort. Niki isn't just talking about using a few AI tools here and there. She's pioneered a approach that transforms AI into a virtual team, capable of supporting solo entrepreneurs in ways previously thought impossible without hiring. Her methods have enabled creative professionals to scale their marketing efforts, fill skill gaps, and achieve results that rival those of much larger companies. AI in Marketing: Unpacked host Mike Allton asked Niki Dunagin about: ✨ AI as Team Members: Understand how to view AI tools as virtual team members rather than just software. ✨ Scalable Marketing Solutions: Learn strategies for scaling marketing efforts without the need for traditional hiring. ✨ Personalized AI Integration: Discover techniques for customizing AI to align with your unique business voice and needs. Learn more about Niki Dunagin Connect with Niki Dunagin on Instagram Connect with Niki Dunagin on Threads Resources & Brands mentioned in this episode The Creative Copilot The CEO of Chatbots Clone Wars: How Your AI Twin Can Crush Your Competition with Andrew Davis Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton AI-Powered Podcast Production: My Podcast Tech Stack Unlock Your Brand Story: Lessons from My AI-Assisted Journey AI-Driven Content: Transformations and Triumphs with Molly Mahoney Magai, A Killer AI Tool for Marketers Dustin Stout AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/scaling-without-hiring-the-ai-secret-to-marketing-success-for-entrepreneurs/ Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a galaxy not so far away, marketers are facing a new frontier: the rise of AI. But what if you could harness this power to create your own digital clone? Welcome to the Clone Wars of marketing, where your AI twin might just be the secret weapon you need to crush the competition. Imagine having an AI version of yourself that not only understands your brand voice but can amplify your marketing efforts tenfold. Sounds like a Jedi mind trick? Well, our guest is here to show us it's not only possible but potentially game-changing for your business. Andrew Davis is a marketing Jedi Master who's been at the forefront of digital innovation for years. He's worked with an impressive roster of clients including Kraft, Walmart, and PepsiCo, and his insights have graced the stages of over 1,000 events including those I've run for Agorapulse. As the author of multiple bestselling marketing books, he's now delivering powerful AI keynotes at prestigious conferences like MAICON and B2B Forum, helping marketers across the galaxy harness the force of AI. AI in Marketing: Unpacked host Mike Allton asked Andrew Davis about: ✨ AI-Enhanced Creativity: Understand how Digital Doppelgängers amplify human creativity rather than replace it. ✨ Competitive Edge: Learn strategies to leverage your AI twin for a significant market advantage. ✨ Future-Proof Skills: Identify the human skills that become more valuable when working with AI collaborators. Learn more about Andrew Davis Connect with Andrew Davis on LinkedIn Resources & Brands mentioned in this episode Andrew Davis LinkedIn Profile Makeover: Harnessing AI for Professional Branding w/ Viveka von Rosen Gary Vaynerchuk Brandscaping: Unleashing the Power of Partnerships Deepak Chopra Custom GPTs for Marketers: Work Smarter, Not Harder w/ Mike Allton Miri Rodriguez HeyGen ElevenLabs RunwayML Paul Roetzer AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing w/ Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/clone-wars-how-your-ai-twin-can-crush-your-competition/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tired of starting from scratch with every marketing task? Discover how Custom GPTs can become your most valuable team member. In this practical episode, Mike Allton breaks down exactly how marketers can create, customize, and leverage Custom GPTs to automate repetitive tasks while maintaining brand voice and creativity. From content generation to customer service, learn step-by-step how to build AI assistants that truly understand your brand and marketing goals. Whether you're new to AI or looking to level up your automation game, this episode delivers actionable insights to transform your marketing workflow. AI in Marketing: Unpacked host Mike Allton talked about: ✨ Build Your Perfect Assistant - Learn the step-by-step process of creating Custom GPTs tailored to your specific marketing needs. ✨ Maintain Brand Consistency - Discover how to train your Custom GPT to perfectly match your brand voice across all marketing channels. ✨ Automate With Confidence - Master the balance between AI automation and human oversight to optimize your marketing workflow. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode Magai OpenAI's ChatGPT Anthropic's Claude Google's Gemini AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/custom-gpts-for-marketers-work-smarter-not-harder/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your LinkedIn profile is more than just a digital resume – it's your professional brand's frontline. But are you leveraging it to its full potential? Today, we're unlocking the power of AI to revolutionize your LinkedIn presence. Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We're talking about strategies that can elevate your professional brand, attract your ideal connections, and position you as a leader in your field – all with the help of artificial intelligence. Our guest, Viveka von Rosen, is a LinkedIn marketing powerhouse who's been pioneering the integration of AI into LinkedIn strategies. As the co-founder and Chief Visibility Officer at Vengreso, Viveka's got the inside scoop on maximizing your LinkedIn impact through AI. Whether you're a seasoned professional or just starting out, this episode is packed with actionable insights to supercharge your LinkedIn profile. Let's dive in and start harnessing the power of AI for your professional branding! AI in Marketing: Unpacked host Mike Allton asked Viveka von Rosen about: ✨ AI-Enhanced Authenticity: Leveraging AI tools can amplify your unique professional voice, not replace it. ✨ Strategic Implementation: Successful AI integration in LinkedIn profiles requires a thoughtful approach, balancing automated optimization with personal branding. ✨ Continuous Optimization: AI enables ongoing profile refinement, helping professionals stay relevant in a rapidly evolving job market. Learn more about Viveka von Rosen Connect with Viveka von Rosen on LinkedIn Resources & Brands mentioned in this episode Vengroso Beyond the Dream Board Jordache Johnson Magai Canva Chad Peterson The Ultimate Guide to the Perfect LinkedIn Profile BrandWell Julia McCoy AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/linkedin-profile-makeover-harnessing-ai-for-professional-branding/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we're diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing. You're about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We're talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena. Our guest, Nicky Saunders, is a content strategy wizard who's used these exact techniques to grow social media accounts from thousands to millions. As the founder of Deeper Than The Brand and a partner at Social Media Examiner, Nicky's got the inside scoop on leveraging AI for maximum impact. AI in Marketing: Unpacked host Mike Allton asked Nicky Saunders about: ✨ AI-Powered Efficiency: Leveraging AI tools can dramatically reduce content creation time, allowing solopreneurs to compete with larger brands. ✨ Authentic Automation: AI can enhance, not replace, your unique voice, helping maintain authenticity while scaling content production. ✨ Strategic Implementation: Successful AI integration requires a thoughtful approach, balancing automated processes with human creativity and oversight. Learn more about Nicky Saunders Connect with Nicky Saunders on LinkedIn Subscribe to Nicky Saunders on YouTube Follow Nicky Saunders on Instagram Follow Nicky Saunders on Threads Resources & Brands mentioned in this episode Deeper Than The Brand Eleven Labs inVideo RunwayML Opus Clip vidIQ RenderNet Napkin AI Dr. Eric Thomas Fireflies.ai Gamma Austin Armstrong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-content-creation-supercharging-your-online-presence-for-solopreneurs-and-smbs/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted resources. You're not alone. Countless business owners and professionals are paralyzed by fears of AI complexity, concerns about job security, and doubts about its real-world value. These anxieties aren't just holding you back – they're actively pushing you behind the curve in an increasingly AI-driven world. But what if I told you that embracing AI doesn't have to be a daunting challenge? What if there was a way to transform those doubts into your competitive advantage? Today, we're going to flip the script on AI anxiety and show you how to harness its power to revolutionize your business and career, regardless of your industry or technical background. Joining us today is Emily Baillie, a digital marketing and AI trainer, speaker, and professor with over 15 years of industry experience. Recognized as a "Top Artificial Intelligence Voice" on LinkedIn and a member of the Canadian Marketing Association, Emily works with organizations across Canada to leverage marketing technology effectively. As a part-time professor at McMaster University, she advocates for a human-first approach to AI, focusing on complementing rather than replacing human talent. Emily's unique perspective and extensive experience make her the ideal guest to help us understand and overcome common AI resistance in business. AI in Marketing: Unpacked host Mike Allton asked Emily Baillie about: ✨ Actionable Strategies for AI Adoption - Practical steps to integrate AI into your business operations without disruption. ✨ Overcoming AI Anxiety - Techniques to build confidence in using AI tools and interpreting their outputs. ✨ Future-Proofing Your Business and Career - Insights on developing AI skills and strategies that will be crucial in the coming years. Learn more about Emily Baillie Connect with Emily Baillie on LinkedIn Connect with Emily Baillie on X Resources & Brands mentioned in this episode Compass Content Marketing How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Noble Mirabella Zapier The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Jasper Jessica Hreha Marketing AI Council Otter.ai Firelies.ai Runway Read.ai Microsoft Co-Pilot AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-doubt-to-confidence-embracing-ai-in-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you tired of pouring hours into content creation, only to see lackluster results? What if I told you there's a way to supercharge your content strategy, making it more effective and efficient than ever before? Welcome to AI in Marketing: Unpacked. I'm your host, Mike Allton, and today we're diving into the game-changing world of AI-powered content optimization. We've all heard the buzz about AI, but how can it actually improve our content's quality and relevance? More importantly, how can it help us create content that truly converts? These are the questions keeping marketers up at night, and we're about to get some answers. To guide us through this AI-driven content revolution, we have a true expert in the field. I'm thrilled to introduce Audrey Chia, a powerhouse in the world of content strategy and AI marketing solutions. Audrey has made waves in the industry, working with major brands to transform their content strategies using cutting-edge AI tools. With a track record of driving remarkable results for her clients, Audrey has become a go-to authority on leveraging AI for marketing success. Her innovative approaches have not only boosted content quality but have also significantly improved SEO performance and conversion rates for businesses across various sectors. AI in Marketing: Unpacked host Mike Allton asked Audrey Chia about: ✨ AI-Enhanced Quality: Leverage AI tools to elevate content quality, ensuring it meets and exceeds audience expectations. ✨ Relevance Through Data: Utilize AI-driven insights to create hyper-relevant content that resonates with your target audience. ✨ Balanced Approach: Combine AI capabilities with human creativity for optimal content performance and authenticity. Learn more about Audrey Chia Connect with Audrey Chia on LinkedIn Resources & Brands mentioned in this episode Close With Copy Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross Sybill Fireflies Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Twise Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/content-that-converts-leveraging-ai-for-quality-and-relevance/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wished you could turn every customer interaction into a personalized, seamless conversation that boosts your sales and keeps your customers coming back? Many of us are stuck with outdated methods that don't scale, don't deliver, and leave customers frustrated. Meanwhile, we're missing out on huge opportunities. It's frustrating, right? You want to provide an exceptional customer experience and see a return on your investment, but it's hard to keep up with the demands and expectations. Enter Kelly Noble Mirabella. She's a digital marketing guru and the brains behind Stellar Media Marketing. Kelly has cracked the code by using AI to make smarter, super-effective chatbots that totally transform customer interactions. With over a decade in social media marketing, Kelly's not only a sought-after speaker and consultant but also the COO of Chatbot Builder AI. She's here to spill the secrets on how these AI chatbots are game-changers for boosting engagement and driving impressive ROI. Get ready to rethink how you interact with your customers! AI in Marketing: Unpacked host Mike Allton asked Kelly Mirabella about: ✨ Smarter Engagement: Understand how AI chatbots provide more intelligent and personalized customer interactions. ✨ Boosted ROI: Learn how integrating AI chatbots can lead to higher lead generation and return on investment. ✨ Getting Started: Gain practical tips for implementing AI chatbots, even on a smaller budget. Learn more about Kelly Mirabella Connect with Kelly Mirabella on LinkedIn Connect with Kelly Mirabella on YouTube Resources & Brands mentioned in this episode Stellar Media Marketing Chatbot Builder AI Ryan Baggott Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt The 5 P's of Prompt Engineering Purpose Profile People Persistency Perfection Agorapulse Baby Got Bot YouTube Channel The AI Revolution is Here: What Every Marketer Needs to Know with Mike Allton  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/how-an-ai-chatbot-is-redefining-customer-interaction-and-boosting-roi/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to keep up with the pace of digital change, or the very concept of digital transformation? Do you find it challenging to integrate new technologies into your marketing strategy while maintaining a human touch? And how do you effectively use the data you're collecting without feeling overwhelmed by its volume and complexity? These are some of the common pains businesses face when navigating digital transformation. The good news is that AI can help transform these challenges into opportunities, offering powerful solutions to streamline processes, enhance customer experiences, and make smarter, data-driven decisions. But how exactly can AI be a catalyst in your digital transformation journey? To help us explore this topic, we're joined by Sharon Gai, a leading expert in e-commerce and digital transformation. Sharon brings a wealth of knowledge from her extensive career and thought leadership at platforms like TEDx and Singularity University. She'll share actionable insights on how AI can help businesses not only overcome their digital transformation hurdles but turn them into growth opportunities. AI in Marketing: Unpacked host Mike Allton asked Sharon Gai about: ✨ Overcoming Challenges with AI: Understand how AI can help businesses overcome the common hurdles in digital transformation. ✨ Turning Challenges into Opportunities: Learn about real-world examples where AI has transformed challenges into opportunities. ✨ Future Trends in Digital Transformation: Discover emerging AI technologies and trends that will shape the future of digital transformation. Learn more about Sharon Gai Connect with Sharon Gai on LinkedIn Resources & Brands mentioned in this episode SharonGai.com Tmall Paul Roetzer Katie Richman Crew AI Alison.ai Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-catalyst-turning-digital-transformation-challenges-into-opportunities/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We're diving deep into the revolutionary world of AI-enhanced strategic thinking. Imagine having a thought partner that never tires, always has the latest insights, and helps you see gaps you never knew existed. This is what AI can bring to your marketing strategy, and here to guide us through this fascinating journey is Sunny Hunt. Sunny is a seasoned marketing consultant who has helped B2B and B2C companies with strategic marketing solutions. Recently, she harnessed the power of AI to streamline data parsing and enhance strategic decision-making for the University of Arizona, saving 230 times the amount of time it would have taken manually. In today's episode, Sunny will share how she uses AI as both an eager intern to handle heavy-lifting tasks and as a thought partner to sharpen her strategic thinking. She'll walk us through real-world applications and provide actionable insights on harnessing AI to elevate your marketing strategy. So, buckle up, you're about to discover the future of strategic marketing! AI in Marketing: Unpacked host Mike Allton asked Sunny Hunt about: ✨ AI-Driven Insights: AI can streamline and enhance strategic decision-making by handling data-heavy tasks and identifying gaps in thinking. ✨Efficiency Boost: Leveraging AI can save significant time and resources, allowing marketers to focus on creativity and strategy. ✨Future of Marketing: The role of AI in marketing is evolving rapidly, offering new opportunities for smarter, more effective campaigns. Learn more about Sunny Hunt Connect with Sunny Hunt on LinkedIn Resources & Brands mentioned in this episode Hunt Interaction Convince & Convert Chris Penn Paul Roetzer The Artificial Intelligence Show Robert Rose The MarTech Show Agorapulse Alison.ai Andy Crestodina on Content Gap Analysis Microsoft Co-Pilot Chris Carr Ardath Albee Marketing and Analytics and Data Science Convention  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/outthink-your-competition-ai-in-marketing-strategy/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do demographic trends among early adopters of generative AI shape consumer behavior? In today's fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you've got to know the trends. Fortunately, we've got the perfect guide to help us navigate these waters. Michael Nevski is a rockstar in the world of market research and data analytics from Visa. He's spent his entire career turning data into actionable insights that drive business growth. With a knack for uncovering demographic trends and behavioral patterns, Michael's insights have the power to transform marketing strategies. Today, we'll learn how marketers can decode these trends to craft more effective campaigns, engage their audience better, and stay ahead of the competition. Get ready for some invaluable takeaways that will help you leverage generative AI to its fullest potential. AI in Marketing: Unpacked host Mike Allton asked Michael Nevski about: ✨ Demographic Insights: Learn the key characteristics and motivations of early adopters of generative AI across different demographic segments. ✨ Behavior Trends: Gain an understanding of how shopping preferences and spending patterns vary among early AI adopters by age, gender, and income level. ✨ Marketing Strategies: Discover actionable strategies for leveraging demographic insights to effectively target and engage early adopters of generative AI. Learn more about Michael Nevski Director, Global Insights at Visa Connect with Michael Nevski on LinkedIn Resources & Brands mentioned in this episode Visa The AI Revolution is Here: What Every Marketer Needs to Know AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/generative-ai-and-demographics-trends-for-marketers-to-watch/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself staring at a blank page, your mind swirling with marketing ideas but struggling to organize them into a coherent strategy? You're not alone. In today's fast-paced digital world, marketers are constantly bombarded with information, trends, and possibilities. The challenge isn't just coming up with ideas – it's making sense of them all. This overwhelming flood of thoughts can lead to decision paralysis, missed opportunities, and strategies that lack focus. How many brilliant marketing campaigns have been lost in the chaos of brainstorming sessions or buried under the weight of information overload? But what if there was a way to transform this mental chaos into crystal-clear strategies? What if you had a tireless, intelligent assistant that could not only keep up with your rapid-fire ideas but also help organize and refine them? Enter the world of AI-powered thought organization. Today, we're thrilled to have with us a true pioneer in leveraging AI for marketing innovation, my longtime friend Ian Anderson Gray. Ian is the host of the Confident Live Marketing and Smart ADHD Podcasts, and the founder of Seriously Social. He's an international speaker, trainer, and consultant who has helped countless business owners and entrepreneurs communicate their voice authentically using AI and live video. Ian has worked with major brands to revolutionize their marketing strategies and has been at the forefront of integrating AI tools like ChatGPT into the creative process. His unique approach to using AI for thought organization has not only streamlined his own content creation but has also empowered marketers worldwide to unlock their full creative potential. AI in Marketing: Unpacked host Mike Allton asked Ian Anderson Gray about: ✨ Structured Creativity: AI tools like ChatGPT can provide a framework for organizing and expanding marketing ideas systematically. ✨ Time-Efficient Brainstorming: Leveraging AI for thought organization can significantly reduce the time spent on initial ideation and strategy development. ✨ Enhanced Collaboration: AI-powered thought organization can facilitate better team collaboration by providing a clear, organized foundation for discussions. Learn more about Ian Anderson Gray Connect with Ian Anderson Gray on LinkedIn Resources & Brands mentioned in this episode Seriously Social OpenAI's ChatGPT Advanced Voice Mode FAQ Perplexity Claude Custom GPT Andy Crestodina's episode Descript Sarah Lloyd Favaro Jeff Sieh Research from Google on prompt length: 21+ most successful, yet most are

How do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential. Fortunately, we've got someone today who can help us navigate these challenges.  Kai Blakeborough is the Senior Research Analyst at Brotherhood Mutual Insurance Company and he's on a mission to make AI both accessible and responsible. Kai is an expert at breaking down complex AI concepts and pinpointing strategic uses for both people and teams. He's led AI adoption initiatives, developed important corporate guidelines, and conducted training programs to ensure AI is used to uplift and empower. Plus, he's been a featured speaker at numerous webinars and events, sharing best practices for responsible AI use. AI in Marketing: Unpacked host Mike Allton asked Kai Blakeborough about: ✨ Key Components: Learn the essential elements needed to create comprehensive corporate AI guidelines for responsible and ethical AI use. ✨ Effective Implementation: Discover practical steps and strategies for developing and implementing AI guidelines, including overcoming common challenges. ✨ Training Importance: Understand the significance of training programs in promoting responsible AI use and fostering an empowering AI mindset within teams. Learn more about Kai Blakeborough Connect with Kai Blakeborough on LinkedIn Resources & Brands mentioned in this episode Brotherhood Mutual Insurance Company AI and Copyright: What Marketers Need to Know with Mitch Jackson AI Readiness: A Practical Guide Using the 5P Framework with Katie Robbert The Artificial Intelligence Show with Paul Roetzer and Mike Kaput AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/guiding-the-future-how-to-develop-corporate-ai-guidelines/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like a podcast co-host? This isn't science fiction. It's the reality of what's possible with Google's latest update to NotebookLM, an AI-powered research assistant that's revolutionizing how marketers approach content creation and strategy. NotebookLM is designed to be your personalized AI collaborator. You can load it up with your own resources and information, then have conversations with it as if it's a knowledgeable team member who's intimately familiar with your projects. But here's where it gets really interesting: NotebookLM can generate audio conversations between AI-created "hosts" discussing the very information you've provided. You'll hear an example of that, and how this tool can help you in your marketing, in today's special solo-episode of AI in Marketing: Unpacked. We're covering: ✨ AI-Powered Content Creation: NotebookLM enables marketers to generate high-quality, research-based content quickly and efficiently. ✨ Personalized AI Assistance: By uploading specific documents, marketers can create a tailored AI research assistant for their unique needs. ✨ Revolutionizing Podcast Production: NotebookLM's ability to generate conversations opens new possibilities for podcast content creation and ideation. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources & Brands mentioned in this episode NotebookLM AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-co-host-unleashing-notebooklms-potential-in-content-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently. The frustration is real—how do you leverage masses of data to create genuinely personalized marketing without drowning in logistics and technical complexities? The answer lies in the power of artificial intelligence, which can transform how we approach personalization, making it more effective and manageable. That's where our guest today, Zontee Hou, comes in. Zontee is a distinguished marketing expert and author of the groundbreaking book "Data-Driven Personalization." With extensive experience in social media marketing, content marketing, and lead generation, Zontee has helped countless companies achieve their goals through innovative marketing strategies. Her work at Convince & Convert and her own agency, Media Volery, has earned her recognition as a thought leader in the industry. Today, she will share her insights on how AI is revolutionizing data-driven personalization in marketing and provide practical strategies to help you master this essential component of modern marketing. AI in Marketing: Unpacked host Mike Allton asked Zontee Hou about: ✨ AI-Driven Personalization Advancements: Discover how AI is revolutionizing the approach to personalization in marketing. ✨ Real-World Success Stories: Learn from real-world examples of successful AI-powered personalization campaigns. ✨ Future Trends in AI and Personalization: Gain insights into future advancements in AI and how they will further transform data-driven personalization in marketing. Learn more about Zontee Hou Connect with Zontee Hou on LinkedIn Connect with Zontee Hou on X Resources & Brands mentioned in this episode Convince & Convert Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty by Zontee Hou DataDrivenPersonalization.com ZonteeHou.com Media Volery Salesforce Jenn Chase, CMO of SAS Optimizely Persado Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-the-future-of-data-driven-personalization-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling overwhelmed by the prospect of integrating AI into your business operations? Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth. The uncertainty and complexity can be frustrating, making it difficult to know where to start or how to proceed without wasting resources or missing out on opportunities. AI promises incredible benefits, but without a clear roadmap, it can seem like an insurmountable task. That's what Katie Robbert is here to help us with. Katie is the CEO and Co-Founder of Trust Insights, a renowned data science and analytics consulting firm. With extensive experience in business consulting, marketing consulting, and management consulting, Katie is a recognized authority on leveraging data and AI to drive business success. She frequently speaks and writes about generative AI, change management, and unstructured data analysis. Today, she will walk us through the 5P Framework, a practical approach to assessing AI readiness, and share how Trust Insights utilizes AI and automation to support their services. AI in Marketing: Unpacked host Mike Allton asked Katie Robbert about: ✨ Understanding the 5P Framework: Learn about the 5P Framework and how it can be used to assess your organization's readiness for AI integration. ✨ Practical Steps for AI Readiness: Discover practical steps businesses can take to prepare for AI integration using the 5P Framework. ✨ AI and Automation for Small Businesses: Gain insights into how small businesses can leverage AI and automation to enhance efficiency and productivity. 5P Framework Purpose People Process Platform Performance Learn more about Katie Robbert Connect with Katie Robbert on LinkedIn Trustinsights.ai/analyticsformarketers Resources & Brands mentioned in this episode Trust Insights Chris Penn Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-readiness-a-practical-guide-using-the-5p-framework/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers. We'll examine how AI compares to past industrial revolutions, its current impact on marketing practices, and the opportunities and challenges it presents. This isn't about far-off future predictions; it's about understanding the changes happening today and how they're reshaping our industry. By the end of this episode, you'll have a clear understanding of AI's role in marketing, how it's different from previous technological advancements, and what you need to know to adapt and thrive in this new landscape. Whether you're an AI enthusiast or a skeptic, this information is crucial for every marketer navigating today's rapidly evolving digital world. You'll learn: ✨ AI Revolution is Now: Unlike previous technological advancements, the AI revolution is happening at an unprecedented pace, affecting all aspects of marketing from customer insights to content creation. ✨ Adaptation is Key: Marketers must prioritize continuous learning and skill development to harness AI's potential, focusing on both technical knowledge and uniquely human skills like creativity and empathy. ✨ Ethical Considerations: As AI reshapes marketing practices, addressing ethical concerns around data privacy, algorithmic bias, and transparency will be crucial for maintaining consumer trust and ensuring responsible AI adoption. Learn more about Mike Allton Mike Allton is a marketing expert, author, and dedicated educator in the digital marketing space. As the Chief Storyteller at Agorapulse, Mike brings years of hands-on experience in social media marketing and content strategy. He's the author of multiple books on digital marketing and has been featured in leading publications such as Entrepreneur and Forbes. With his unique ability to simplify complex topics, Mike is your guide through the evolving world of AI-powered marketing, making cutting-edge concepts accessible and actionable for marketers at all levels. Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources mentioned in this episode AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-revolution-is-here-what-every-marketer-needs-to-know/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices