Podcasts about Tokay

New research suggests that tokay geckos can distinguish between different people, shedding further light on the intelligence of lizards. We delve into this study and voice warranted concerns about the intelligence of these little maniacs. Become a Patreon: https://www.patreon.com/herphighlights Merch: https://www.redbubble.com/people/herphighlights/shop Full reference list available here: http://www.herphighlights.podbean.com Main Paper References: Damas-Moreira I, Bégué L, Ringler E, Szabo B. 2025. Tokay geckos adjust their behaviour based on handler familiarity but according to context. Scientific Reports 15:11364. DOI: 10.1038/s41598-025-95936-5. Other Mentioned Papers/Studies: Correa, C., Riveros-Riffo, E., & Donoso, J. P. (2025). Lost for more than a century: the rediscovery of Alsodes vittatus (Philippi, 1902)(Anura, Alsodidae), one of the rarest and most elusive amphibians from Chile. ZooKeys, 1230, 195. Other Links/Mentions: Pensoft Publishers. 2025.Ghost Frog Found: Scientists Stumble Upon Species Missing Since 1902. Available at https://scitechdaily.com/ghost-frog-found-scientists-stumble-upon-species-missing-since-1902/ (accessed May 1, 2025). Editing and Music: Intro/outro – Treehouse by Ed Nelson Species Bi-week theme – Michael Timothy Other Music – The Passion HiFi, https://www.thepassionhifi.com

See if you qualify for a free Contractor Dynamics marketing auditJoin host Elizabeth Lytle on The Nailed It! Show as she sits down with Rob Tokay to explore the power of technology in the roofing industry. In this insightful episode, Rob shares his journey in developing cutting-edge solutions that help contractors streamline operations, improve efficiency, and increase profitability. They discuss the evolution of digital tools, common challenges roofing businesses face, and how technology is reshaping the future of the industry.Key Takeaways:

Is your company's AI initiative feeling more like a costly experiment than a game-changing transformation? You're not alone. While 92% of enterprises are investing in AI, a staggering 85% of AI projects fail to deliver on their promises. But why? The truth is, most organizations are approaching AI implementation backwards. They're buying expensive tools and platforms without first establishing the foundation that makes those investments worthwhile - proper training and education. This gap between AI ambition and AI competency is costing enterprises millions. Today, we're joined by someone who's been solving this exact problem. Maryrose Lyons is the founder of the AI Institute and a digital marketing veteran with over two decades of experience. Since 1999, she's witnessed every major digital transformation, and now she's helping enterprises bridge the critical AI knowledge gap. With a Master's in Cyberpsychology and professional certification in AI, Maryrose brings a unique perspective on both the technical and human elements of AI adoption. Through the AI Institute, she's helped countless organizations turn their AI investments from money pits into profit centers, with some clients seeing up to 20% increase in performance after proper training. The AI Hat Podcast host Mike Allton asked Maryrose Lyons about: ✨ Training Before Tools - Successful AI implementation starts with education, not software purchases ✨ Cultural Integration Matters - Technical knowledge must be paired with organizational change management ✨ Measurable ROI Focus - Proper AI training directly correlates to improved business performance Learn more about Maryrose Lyons Connect with Maryrose Lyons on LinkedIn Resources & Brands mentioned in this episode AI Institute courses and AI Institute Programs for enterprise Coupon Code: Mike2025 = 15% discount on courses Udio The Surprising Truth About AI Adoption in Marketing Teams with Corbett Drummey 1Up EU AI Act AI Policy Template AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the The AI Hat Podcast podcast and Maryrose's podcast is called Chatting GPT SHOW TRANSCRIPT & NOTES: https://theaihat.com/why-your-enterprise-ai-initiative-is-failing-and-how-to-fix-it/ Brought to you by The AI Hat - Get Your AI On. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping business owners with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling the pressure to jump on the AI bandwagon? You're not alone. As small and medium-sized businesses race to adopt AI, many are overlooking a critical step that could make or break their success. What if I told you that the key to unlocking AI's true potential for your business isn't in the latest chatbot or predictive analytics tool, but in something you already have – your data? The problem is, while AI promises to revolutionize how we do business, without a solid data strategy, it's like trying to build a skyscraper on quicksand. Many SMBs are rushing to implement AI solutions without first understanding and organizing their data, leading to disappointing results and wasted resources. But here's the good news: with the right approach to your data, you can set your business up for AI success. And that's exactly what we're diving into today with our expert guest, Tim Hayden. Tim is the CEO of Brain+Trust Partners, a strategic consultancy that helps companies navigate digital transformation. With over 20 years of experience in building and managing successful companies, Tim is a pioneering business leader known for his expertise in data-driven marketing, customer experience, and emerging technologies. He's worked with major brands like Dell, Bacardi, and AMD, and is a frequent speaker at industry events. Tim literally wrote the book on mobile commerce and has been at the forefront of digital marketing innovation for decades. Today, Tim is going to break down why a data strategy is the essential first step for any SMB looking to harness the power of AI, and he'll provide practical insights on how to get started. So, whether you're just beginning to explore AI or you're looking to optimize your current efforts, this episode is your roadmap to building a solid foundation for AI success. AI in Marketing: Unpacked host Mike Allton asked Tim Hayden about: ✨ Data First, AI Second: Understanding why a solid data strategy is the foundation for successful AI adoption. ✨ Quality Over Quantity: Learning how to focus on collecting and organizing the right data for your specific business needs. ✨ Start Small, Think Big: Practical steps for SMBs to begin building their data strategy with limited resources. Learn more about Tim Hayden Connect with Tim Hayden on LinkedIn Resources & Brands mentioned in this episode BrainTrust Partners LLC Llama Salesforce HubSpot Agorapulse Marketo Ethan Mollick Constant Contact Lastpass Dashlane Read.ai NotebookLM Gamma AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/why-your-smb-needs-a-data-strategy-before-adopting-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine having the power to create a brand strategy that rivals those of industry giants, regardless of your business size or budget. Today, we're diving into the world of AI-powered branding, where cutting-edge technology is leveling the playing field and enabling businesses of all sizes to craft compelling, professional-level brand messaging. Whether you're a solo entrepreneur, a small business owner, or part of a marketing team, this episode will reveal how you can harness AI to elevate your brand, connect more deeply with your audience, and compete effectively in today's crowded marketplace. Joining us to unpack this game-changing approach is Ruheene Jaura, a true innovator at the intersection of creativity and technology. With 16 years of experience in visual effects for giants like Cirque du Soleil and Marvel, Ruheene has seamlessly transitioned into AI-powered marketing. As the founder of heyLevi.ai, she's revolutionizing brand strategy development. Certified in digital marketing and emerging technologies, Ruheene brings a unique blend of creative vision and technical expertise to help businesses transform their branding through AI. AI in Marketing: Unpacked host Mike Allton asked Ruheene Jaura about: ✨ AI Democratizes Branding: AI tools are leveling the playing field, allowing businesses of all sizes to access professional-level branding strategies. ✨ Efficiency Meets Creativity: AI streamlines the branding process, freeing up time for human creativity to focus on strategic decision-making. ✨ Adaptability is Key: As AI continues to evolve, businesses must stay adaptable and leverage these tools to remain competitive in their branding efforts. Learn more about Ruheene Jaura Connect with Ruheene Jaura on LinkedIn Resources & Brands mentioned in this episode heyLevi Tamsen Webster The Menagerie: An Artificial Intelligence Sci-Fi Novel The AI Revolution is Here: What Every Marketer Needs to Know with Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/redefining-brand-strategy-ai-tools-for-businesses-of-all-sizes/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if everything you thought you knew about technology adoption in marketing was wrong? Imagine a world where C-suite executives are more comfortable with AI than digital natives. Well, according to groundbreaking new research from Lightricks and the American Marketing Association, that world is already here. For decades, we've operated under the assumption that new technology adoption flows from the bottom up. Young professionals, fresh out of college, bring new tools and techniques to their organizations. But AI is completely flipping this script, creating an unprecedented divide in marketing teams that threatens both innovation and career growth. The numbers are startling: while 61% of executives use AI weekly, only 42% of entry-level marketers do the same. Even more concerning? 65% of executives have received formal AI training, compared to just 34% of early-career marketers. This isn't just a gap – it's a canyon that's growing wider every day. Today, we're joined by Corbett Drummey, a pioneer in the creator economy and AI space. As part of Lightricks, which recently partnered with the American Marketing Association on this groundbreaking research, Corbett brings unique insights into this shifting landscape. His experience leading Popular Pays through its successful acquisition by Lightricks, and his current work developing AI tools for brand safety, puts him at the intersection of marketing leadership and technological innovation. AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about: ✨ Reversed Adoption Pattern: Traditional bottom-up technology adoption is being replaced by executive-led AI integration. ✨ Training Determines Success: The growing training gap between leadership and staff is becoming a critical career factor. ✨ Bridge The Divide: Organizations must actively work to democratize AI access and training across all levels. Learn more about Corbett Drummey Connect with Corbett Drummey on LinkedIn Resources & Brands mentioned in this episode Download The Full Report: https://www.lightricks.com/ama-survey AI Training available for employees Lightricks American Marketing Association Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross Revolutionizing Visual Content: Generative AI in Action with Corbett Drummey AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-surprising-truth-about-ai-adoption-in-marketing-teams/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine having a marketing superpower that could analyze mountains of data, predict consumer behavior, and optimize your campaigns faster than you can say "AI." Well, guess what? That power exists, and it's revolutionizing the way we drive growth in marketing. You see, in today's hyper-competitive landscape, traditional marketing methods are about as effective as using a flip phone to browse TikTok. But there's a game-changing technology that's transforming marketing from a guessing game into a precise science. It's like having a crystal ball, but one that actually works. Now, you might be thinking, "Great, another tech buzzword to add to my marketing bingo card." But hold onto your hats, because AI in marketing isn't just hype – it's the hyperdrive for your growth strategies. And who better to be our Jedi Master in this AI-powered marketing galaxy than the incredible Cathy McPhillips? AI in Marketing: Unpacked host Mike Allton asked Cathy McPhillips about: ✨ AI-Powered Precision: Enhancing targeting and personalization. ✨ Data-Driven Decisions: Leveraging AI for strategic insights. ✨ Scalable Growth Strategies: Automating and optimizing marketing efforts. Learn more about Cathy McPhillips Connect with Cathy McPhillips on LinkedIn Resources & Brands mentioned in this episode Marketing AI Institute CMI (Content Marketing Institute) Descript MAICON (Marketing AI Conference) The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People Revolutionizing Visual Content: Generative AI in Action Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou Intro to AI for Marketers AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-growth-engine-accelerating-your-marketing-results/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine stepping out of a Fortune 500 boardroom after 16 years, only to find yourself on the cutting edge of AI marketing and innovation. Sounds like a plot twist in a tech thriller, right? Well, for our guest today, it's not fiction – it's her extraordinary career path. In today's fast-paced marketing world, staying ahead often means embracing the unknown. But what happens when that unknown is as vast and complex as artificial intelligence? Many marketers find themselves at a crossroads, wondering how to bridge the gap between traditional strategies and this brave new world of AI. This is where our guest's journey becomes not just inspiring, but invaluable. Today, we have the privilege of speaking with Lauren Schiavone, a visionary leader who's made the leap from corporate titan to AI trailblazer. Lauren isn't just any former executive. With nearly two decades of consumer insights, brand, and sales leadership experience at Procter & Gamble, she's been the driving force behind some of the most recognizable brands in your home. Her work at P&G was consistently recognized as best-in-class, and she was even selected as one of Progressive Grocer Industry's Best and Brightest Under 40. But Lauren's story doesn't end in the corporate world. In a bold move, she stepped away from her prestigious role to dive headfirst into the world of AI. Now, as a consultant and thought leader, Lauren is on a mission to demystify AI for business leaders, particularly in the realms of consumer goods, brand innovation, and retail. What makes Lauren's perspective so unique is her ability to translate complex AI concepts into practical strategies that non-technical leaders can actually use. She's not just talking about AI – she's showing businesses how to enhance decision-making, drive innovation, and deliver business growth in tangible ways. AI in Marketing: Unpacked host Mike Allton asked Lauren Schiavone about: ✨ Corporate Wisdom in AI: Understand how traditional business acumen enhances AI implementation in marketing. ✨ Practical AI Integration: Learn strategies for incorporating AI into existing marketing processes and teams. ✨ Future-Ready Marketing: Discover how to prepare marketing strategies for an AI-driven future while leveraging current strengths. Learn more about Lauren Schiavone Connect with Lauren Schiavone on LinkedIn Resources & Brands mentioned in this episode Wonder Consulting Procter & Gamble (P&G) The AI Revolution is Here: What Every Marketer Needs to Know Finding Your Voice with AI – How to Craft a Brand Voice That Resonates Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn The Artificial Intelligence Show Rufus Generative AI and Demographics: Trends for Marketers to Watch with Michael Nevski Liza Adams Paul Roetzer Ann Handley The H.U.M.A.N. AI Integration Framework: Bridging the Gap Between Technology and People AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-boardroom-to-bot-room-a-leaders-journey-into-ai-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Product Marketing Managers, let's face it: you're juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It's like trying to solve a Rubik's Cube while riding a unicycle - challenging, to say the least. But what if there was a way to not just keep up, but to leap ahead? Enter the game-changing world of AI, a tool that's revolutionizing the PMM playbook faster than you can say "go-to-market strategy." From ideation to copywriting, from research to those daily tasks that seem to multiply endlessly, AI is transforming how PMMs work. But how exactly are savvy professionals leveraging this technology to supercharge their efforts? That's exactly what we're about to unpack. To guide us through this AI-powered marketing revolution, we have a true expert in the field joining us today. I'm thrilled to welcome Gabe Wahhab to our show. Gabe is a growth-minded entrepreneur turned intrapreneur, with an impressive background in product marketing. He's worked with industry giants like HubSpot, where he played a key role in developing and implementing AI-driven marketing strategies. Gabe's unique blend of technical expertise and marketing acumen makes him the perfect guide to help us navigate the AI revolution in product marketing. AI in Marketing: Unpacked host Mike Allton asked Gabe Wahhab about: ✨ AI-Powered Efficiency: Artificial Intelligence significantly boosts PMM productivity by automating routine tasks and streamlining complex processes. ✨ Enhanced Creativity: AI tools augment human creativity in ideation and content creation, leading to more innovative marketing strategies. ✨ Data-Driven Insights: AI enables PMMs to gather and analyze vast amounts of data quickly, informing more strategic decision-making. Learn more about Gabe Wahhab Connect with Gabe Wahhab on LinkedIn Resources & Brands mentioned in this episode GabeWahhab.com HubSpot Agorapulse Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton Gong Zoom 1Up How to Create 26 Pieces Of Content From A Facebook Live Content Remix Ruheene Jaura HeyLevi Product Marketing Alliance AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing with Mike Allton Christopher Penn AI Use Cases for Ideal Customer Profiles AI Consulting AI Bootcamp AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/elevating-product-marketing-the-game-changing-role-of-ai/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever read a piece of content from a brand—maybe a blog, a social post, or even an email—and thought, “This just doesn't sound right?” Maybe it felt robotic, overly generic, or like it could've been written by anyone. Here's the reality: with the rise of AI tools in content creation, this is happening more often than ever. And it's not just small businesses struggling to get it right—it's big brands too. The problem? They haven't defined their voice, and they're expecting AI to read their minds. When your content doesn't sound like you, it confuses your audience. It erodes trust and makes it harder to build lasting connections. And when AI gets it wrong—whether that's a dry, lifeless tone or something wildly inconsistent—it doesn't just fall flat. It can actively damage your brand. Think about it: every piece of content your audience sees shapes how they perceive you. If you don't have a clear, consistent voice, you risk blending into the noise—or worse, alienating the people you're trying to reach. But here's the good news: with the right approach, you can create a voice that's unmistakably yours, and—here's the exciting part—you can teach AI to scale it. Today, we're going to dive into why your brand voice matters, how to define it in collaboration with AI, and how to create custom instructions so that every blog, social post, and email feels authentically you. I'll even share my own experience building a Custom GPT to reflect my voice and style, so you can see exactly how it's done. AI in Marketing: Unpacked host Mike Allton talked about: ✨ Why Your Brand Voice is Essential: Listeners will learn why a consistent and well-defined brand voice is critical for building trust, standing out, and ensuring that their audience connects with their content—whether it's created by them or an AI. ✨ How to Define and Document Your Unique Voice: Listeners will get actionable insights into defining their brand's tone, language, and style, including tips on identifying key traits and avoiding common pitfalls. Plus, they'll discover how to translate that voice into clear guidelines that can be used across all their content. ✨ How to Collaborate with AI to Scale Your Voice: Listeners will walk away with practical steps for teaching AI tools like ChatGPT or Magai to reflect their unique voice. They'll learn how to create custom instructions, refine AI outputs, and use these tools to save time while maintaining authenticity. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode Custom GPTs for Marketers: Work Smarter, Not Harder AI Consulting AI Bootcamp AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/finding-your-voice-with-ai-how-to-craft-a-brand-voice-that-resonates/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever felt overwhelmed by the constant buzz about AI in marketing? Are you tired of hearing grandiose promises but seeing little practical application? Well, buckle up, marketers, because today we're cutting through the noise and getting down to business. We're living in a world where AI seems to dominate every conversation in the marketing sphere. But let's face it – while the potential is enormous, many of us are still struggling to turn that potential into tangible results. It's time to move beyond the hype and into what our guest calls the "GSD Era" – that's "Get Shit Done" for those keeping score at home. The problem? Too many marketers are caught up in the AI hype cycle, chasing after shiny new tools without a clear strategy for implementation. This leads to wasted resources, confused teams, and disappointed executives. But what if there was a way to harness the true power of AI in marketing, delivering real, measurable results that impact your bottom line? That's where our guest comes in. Today, we're thrilled to welcome David Armano, a true visionary in the world of marketing and technology. David is a strategic and creative leader with extensive experience in marketing, known for his contributions to major publications like Forbes, Harvard Business Review, and Adweek. He's held leadership positions at several major marketing and consulting firms, and he's here to guide us through the transition from AI hype to AI reality. David has recently published a thought-provoking article on "Intelligent Experiences by Design," where he introduces the concept of the GSD Era in Enterprise AI Integration. He's at the forefront of predicting how AI will reshape our industry, and he's here to share his insights on how we can all become more effective marketers in this new landscape. AI in Marketing: Unpacked host Mike Allton asked David Armano about: ✨ Practical AI Implementation: Moving beyond hype to focus on tangible results in marketing. ✨ Evolving Skill Sets: The need for marketers to adapt and acquire new competencies in the GSD Era. ✨ Balancing Technology and Humanity: Leveraging AI while maintaining emotionally intelligent customer experiences. Learn more about David Armano Connect with David Armano on LinkedIn Connect with David Armano on X Resources & Brands mentioned in this episode About David Armano Intelligent Experiences By Design AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing Dustin W. Stout AI and Copyright: What Marketers Need to Know with Mitch Jackson Custom GPTs for Marketers: Work Smarter, Not Harder AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-hype-to-reality-navigating-the-gsd-era-of-ai-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered if your marketing strategies are crossing an invisible ethical line? In today's AI-driven world, the temptation to push boundaries for results is stronger than ever. But what if embracing ethics could actually supercharge your marketing efforts? Marketers everywhere are grappling with a critical challenge: how to harness the immense power of AI without compromising their brand's integrity or consumer trust. The risks are real – from privacy breaches to unintended bias – and the consequences can be severe. But here's the exciting twist: responsible AI isn't just about avoiding pitfalls. It's a gateway to unprecedented innovation and deeper customer connections. Today, we're joined by an expert who's cracked the code on blending cutting-edge AI with rock-solid ethics. Ladies and gentlemen, I'm thrilled to introduce Sarah Lloyd Favaro, a true pioneer in the realm of responsible AI innovation. With a rich background spanning technology consulting, data science, and enterprise content management, Sarah has been at the forefront of AI integration across various industries. Formerly with Verizon, her work with global giants and her passion for AI literacy have positioned her as a thought leader in responsible AI implementation. AI in Marketing: Unpacked host Mike Allton asked Sarah Lloyd Favaro about: ✨ Ethics Drives Innovation: Responsible AI isn't a constraint; it's a catalyst for creative, effective marketing solutions. ✨ Transparency Builds Trust: Open communication about AI use strengthens customer relationships and brand loyalty. ✨ Continuous Learning is Key: Staying informed about AI ethics ensures marketers can adapt to evolving standards and technologies. Learn more about Sarah Lloyd Favaro Connect with Sarah Lloyd Favaro on LinkedIn Connect with Sarah Lloyd Favaro on X Resources & Brands mentioned in this episode Learn Bold - Global Responsible AI Learning & Development - Future of Work Microsoft's Pillars of Responsible AI Miri Rodriguez Mastering AI: The Future of Data-Driven Personalization in Marketing with Zontee Hou “LinkedIn started harvesting people's posts for training AI without asking for opt-in” EU Artificial Intelligence Act NLP Custom GPTs for Marketers: Work Smarter, Not Harder  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/responsible-ai-marketing-where-innovation-meets-integrity/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to a special episode of 'AI in Marketing: Unpacked'! Today we're doing something a little different. Instead of our usual interview format, we're conducting a live consulting session, an AI Makeover, with a creative entrepreneur who's already using AI in fascinating ways. Our guest today is Matthew Spiller, also known as Vibeproxies954 in the Magic the Gathering community. Matthew has been leveraging AI to enhance his content creation and streamline his business processes for his Magic the Gathering-related products. That's a collectible card game that I, too, have been playing since the mid-nineties and am excited to geek out just a little bit. In this session, we'll explore how Matthew is currently using AI, identify areas for improvement, and brainstorm new strategies to take his business to the next level. Whether you're a content creator, a game enthusiast, or just curious about practical AI applications in niche markets, this episode is packed with insights you won't want to miss. So, let's dive in and unpack the AI-powered world of Magic the Gathering content creation! AI in Marketing: Unpacked host Mike Allton talked to Matthew Spiller about: ✨ Defining a Targeted AI Strategy: Matthew learned how to create AI-powered audience and brand voice personas, allowing him to craft content that truly resonates with his Magic: The Gathering niche—an approach any business can use to sharpen their messaging. ✨ Streamlining Content Creation with AI: By using AI for social media posts, Matthew transitioned from manual, daily posting to a streamlined, batch-created schedule. Listeners will learn how AI can help them save time and ensure consistent, authentic engagement. ✨ Automating Operations for Growth: Matthew explored ways to automate inventory and customer engagement with AI, reducing manual tasks and creating a foundation for scalable growth—ideal for any small business looking to expand sustainably. Learn more about Matthew Spiller Connect with Matthew Spiller on Threads Resources & Brands mentioned in this episode Vibeproxies954 Magic: The Gathering Wizards of the Coast Etsy Wordpress WooCommerce Salesforce Einstein Agorapulse DeepL Chatbot Builder AI How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Mirabella AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-makeover-how-ai-took-a-creators-brand-from-manual-to-magical/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

In a galaxy not so far away, marketers are facing a new frontier: the rise of AI. But what if you could harness this power to create your own digital clone? Welcome to the Clone Wars of marketing, where your AI twin might just be the secret weapon you need to crush the competition. Imagine having an AI version of yourself that not only understands your brand voice but can amplify your marketing efforts tenfold. Sounds like a Jedi mind trick? Well, our guest is here to show us it's not only possible but potentially game-changing for your business. Andrew Davis is a marketing Jedi Master who's been at the forefront of digital innovation for years. He's worked with an impressive roster of clients including Kraft, Walmart, and PepsiCo, and his insights have graced the stages of over 1,000 events including those I've run for Agorapulse. As the author of multiple bestselling marketing books, he's now delivering powerful AI keynotes at prestigious conferences like MAICON and B2B Forum, helping marketers across the galaxy harness the force of AI. AI in Marketing: Unpacked host Mike Allton asked Andrew Davis about: ✨ AI-Enhanced Creativity: Understand how Digital Doppelgängers amplify human creativity rather than replace it. ✨ Competitive Edge: Learn strategies to leverage your AI twin for a significant market advantage. ✨ Future-Proof Skills: Identify the human skills that become more valuable when working with AI collaborators. Learn more about Andrew Davis Connect with Andrew Davis on LinkedIn Resources & Brands mentioned in this episode Andrew Davis LinkedIn Profile Makeover: Harnessing AI for Professional Branding w/ Viveka von Rosen Gary Vaynerchuk Brandscaping: Unleashing the Power of Partnerships Deepak Chopra Custom GPTs for Marketers: Work Smarter, Not Harder w/ Mike Allton Miri Rodriguez HeyGen ElevenLabs RunwayML Paul Roetzer AI as Your Co-Host: Unleashing NotebookLM's Potential in Content Marketing w/ Mike Allton AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/clone-wars-how-your-ai-twin-can-crush-your-competition/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tired of starting from scratch with every marketing task? Discover how Custom GPTs can become your most valuable team member. In this practical episode, Mike Allton breaks down exactly how marketers can create, customize, and leverage Custom GPTs to automate repetitive tasks while maintaining brand voice and creativity. From content generation to customer service, learn step-by-step how to build AI assistants that truly understand your brand and marketing goals. Whether you're new to AI or looking to level up your automation game, this episode delivers actionable insights to transform your marketing workflow. AI in Marketing: Unpacked host Mike Allton talked about: ✨ Build Your Perfect Assistant - Learn the step-by-step process of creating Custom GPTs tailored to your specific marketing needs. ✨ Maintain Brand Consistency - Discover how to train your Custom GPT to perfectly match your brand voice across all marketing channels. ✨ Automate With Confidence - Master the balance between AI automation and human oversight to optimize your marketing workflow. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Resources & Brands mentioned in this episode Magai OpenAI's ChatGPT Anthropic's Claude Google's Gemini AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/custom-gpts-for-marketers-work-smarter-not-harder/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your LinkedIn profile is more than just a digital resume – it's your professional brand's frontline. But are you leveraging it to its full potential? Today, we're unlocking the power of AI to revolutionize your LinkedIn presence. Get ready to discover how cutting-edge AI tools can transform your profile from overlooked to in-demand. We're talking about strategies that can elevate your professional brand, attract your ideal connections, and position you as a leader in your field – all with the help of artificial intelligence. Our guest, Viveka von Rosen, is a LinkedIn marketing powerhouse who's been pioneering the integration of AI into LinkedIn strategies. As the co-founder and Chief Visibility Officer at Vengreso, Viveka's got the inside scoop on maximizing your LinkedIn impact through AI. Whether you're a seasoned professional or just starting out, this episode is packed with actionable insights to supercharge your LinkedIn profile. Let's dive in and start harnessing the power of AI for your professional branding! AI in Marketing: Unpacked host Mike Allton asked Viveka von Rosen about: ✨ AI-Enhanced Authenticity: Leveraging AI tools can amplify your unique professional voice, not replace it. ✨ Strategic Implementation: Successful AI integration in LinkedIn profiles requires a thoughtful approach, balancing automated optimization with personal branding. ✨ Continuous Optimization: AI enables ongoing profile refinement, helping professionals stay relevant in a rapidly evolving job market. Learn more about Viveka von Rosen Connect with Viveka von Rosen on LinkedIn Resources & Brands mentioned in this episode Vengroso Beyond the Dream Board Jordache Johnson Magai Canva Chad Peterson The Ultimate Guide to the Perfect LinkedIn Profile BrandWell Julia McCoy AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/linkedin-profile-makeover-harnessing-ai-for-professional-branding/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we're diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing. You're about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We're talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena. Our guest, Nicky Saunders, is a content strategy wizard who's used these exact techniques to grow social media accounts from thousands to millions. As the founder of Deeper Than The Brand and a partner at Social Media Examiner, Nicky's got the inside scoop on leveraging AI for maximum impact. AI in Marketing: Unpacked host Mike Allton asked Nicky Saunders about: ✨ AI-Powered Efficiency: Leveraging AI tools can dramatically reduce content creation time, allowing solopreneurs to compete with larger brands. ✨ Authentic Automation: AI can enhance, not replace, your unique voice, helping maintain authenticity while scaling content production. ✨ Strategic Implementation: Successful AI integration requires a thoughtful approach, balancing automated processes with human creativity and oversight. Learn more about Nicky Saunders Connect with Nicky Saunders on LinkedIn Subscribe to Nicky Saunders on YouTube Follow Nicky Saunders on Instagram Follow Nicky Saunders on Threads Resources & Brands mentioned in this episode Deeper Than The Brand Eleven Labs inVideo RunwayML Opus Clip vidIQ RenderNet Napkin AI Dr. Eric Thomas Fireflies.ai Gamma Austin Armstrong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-content-creation-supercharging-your-online-presence-for-solopreneurs-and-smbs/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted resources. You're not alone. Countless business owners and professionals are paralyzed by fears of AI complexity, concerns about job security, and doubts about its real-world value. These anxieties aren't just holding you back – they're actively pushing you behind the curve in an increasingly AI-driven world. But what if I told you that embracing AI doesn't have to be a daunting challenge? What if there was a way to transform those doubts into your competitive advantage? Today, we're going to flip the script on AI anxiety and show you how to harness its power to revolutionize your business and career, regardless of your industry or technical background. Joining us today is Emily Baillie, a digital marketing and AI trainer, speaker, and professor with over 15 years of industry experience. Recognized as a "Top Artificial Intelligence Voice" on LinkedIn and a member of the Canadian Marketing Association, Emily works with organizations across Canada to leverage marketing technology effectively. As a part-time professor at McMaster University, she advocates for a human-first approach to AI, focusing on complementing rather than replacing human talent. Emily's unique perspective and extensive experience make her the ideal guest to help us understand and overcome common AI resistance in business. AI in Marketing: Unpacked host Mike Allton asked Emily Baillie about: ✨ Actionable Strategies for AI Adoption - Practical steps to integrate AI into your business operations without disruption. ✨ Overcoming AI Anxiety - Techniques to build confidence in using AI tools and interpreting their outputs. ✨ Future-Proofing Your Business and Career - Insights on developing AI skills and strategies that will be crucial in the coming years. Learn more about Emily Baillie Connect with Emily Baillie on LinkedIn Connect with Emily Baillie on X Resources & Brands mentioned in this episode Compass Content Marketing How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Noble Mirabella Zapier The Artificial Intelligence Show with Paul Roetzer and Mike Kaput Jasper Jessica Hreha Marketing AI Council Otter.ai Firelies.ai Runway Read.ai Microsoft Co-Pilot AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-doubt-to-confidence-embracing-ai-in-business/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you tired of pouring hours into content creation, only to see lackluster results? What if I told you there's a way to supercharge your content strategy, making it more effective and efficient than ever before? Welcome to AI in Marketing: Unpacked. I'm your host, Mike Allton, and today we're diving into the game-changing world of AI-powered content optimization. We've all heard the buzz about AI, but how can it actually improve our content's quality and relevance? More importantly, how can it help us create content that truly converts? These are the questions keeping marketers up at night, and we're about to get some answers. To guide us through this AI-driven content revolution, we have a true expert in the field. I'm thrilled to introduce Audrey Chia, a powerhouse in the world of content strategy and AI marketing solutions. Audrey has made waves in the industry, working with major brands to transform their content strategies using cutting-edge AI tools. With a track record of driving remarkable results for her clients, Audrey has become a go-to authority on leveraging AI for marketing success. Her innovative approaches have not only boosted content quality but have also significantly improved SEO performance and conversion rates for businesses across various sectors. AI in Marketing: Unpacked host Mike Allton asked Audrey Chia about: ✨ AI-Enhanced Quality: Leverage AI tools to elevate content quality, ensuring it meets and exceeds audience expectations. ✨ Relevance Through Data: Utilize AI-driven insights to create hyper-relevant content that resonates with your target audience. ✨ Balanced Approach: Combine AI capabilities with human creativity for optimal content performance and authenticity. Learn more about Audrey Chia Connect with Audrey Chia on LinkedIn Resources & Brands mentioned in this episode Close With Copy Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross Sybill Fireflies Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Twise Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/content-that-converts-leveraging-ai-for-quality-and-relevance/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wished you could turn every customer interaction into a personalized, seamless conversation that boosts your sales and keeps your customers coming back? Many of us are stuck with outdated methods that don't scale, don't deliver, and leave customers frustrated. Meanwhile, we're missing out on huge opportunities. It's frustrating, right? You want to provide an exceptional customer experience and see a return on your investment, but it's hard to keep up with the demands and expectations. Enter Kelly Noble Mirabella. She's a digital marketing guru and the brains behind Stellar Media Marketing. Kelly has cracked the code by using AI to make smarter, super-effective chatbots that totally transform customer interactions. With over a decade in social media marketing, Kelly's not only a sought-after speaker and consultant but also the COO of Chatbot Builder AI. She's here to spill the secrets on how these AI chatbots are game-changers for boosting engagement and driving impressive ROI. Get ready to rethink how you interact with your customers! AI in Marketing: Unpacked host Mike Allton asked Kelly Mirabella about: ✨ Smarter Engagement: Understand how AI chatbots provide more intelligent and personalized customer interactions. ✨ Boosted ROI: Learn how integrating AI chatbots can lead to higher lead generation and return on investment. ✨ Getting Started: Gain practical tips for implementing AI chatbots, even on a smaller budget. Learn more about Kelly Mirabella Connect with Kelly Mirabella on LinkedIn Connect with Kelly Mirabella on YouTube Resources & Brands mentioned in this episode Stellar Media Marketing Chatbot Builder AI Ryan Baggott Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt The 5 P's of Prompt Engineering Purpose Profile People Persistency Perfection Agorapulse Baby Got Bot YouTube Channel The AI Revolution is Here: What Every Marketer Needs to Know with Mike Allton  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/how-an-ai-chatbot-is-redefining-customer-interaction-and-boosting-roi/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to keep up with the pace of digital change, or the very concept of digital transformation? Do you find it challenging to integrate new technologies into your marketing strategy while maintaining a human touch? And how do you effectively use the data you're collecting without feeling overwhelmed by its volume and complexity? These are some of the common pains businesses face when navigating digital transformation. The good news is that AI can help transform these challenges into opportunities, offering powerful solutions to streamline processes, enhance customer experiences, and make smarter, data-driven decisions. But how exactly can AI be a catalyst in your digital transformation journey? To help us explore this topic, we're joined by Sharon Gai, a leading expert in e-commerce and digital transformation. Sharon brings a wealth of knowledge from her extensive career and thought leadership at platforms like TEDx and Singularity University. She'll share actionable insights on how AI can help businesses not only overcome their digital transformation hurdles but turn them into growth opportunities. AI in Marketing: Unpacked host Mike Allton asked Sharon Gai about: ✨ Overcoming Challenges with AI: Understand how AI can help businesses overcome the common hurdles in digital transformation. ✨ Turning Challenges into Opportunities: Learn about real-world examples where AI has transformed challenges into opportunities. ✨ Future Trends in Digital Transformation: Discover emerging AI technologies and trends that will shape the future of digital transformation. Learn more about Sharon Gai Connect with Sharon Gai on LinkedIn Resources & Brands mentioned in this episode SharonGai.com Tmall Paul Roetzer Katie Richman Crew AI Alison.ai Outthink Your Competition: AI in Marketing Strategy with Sunny Hunt AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-catalyst-turning-digital-transformation-challenges-into-opportunities/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We're diving deep into the revolutionary world of AI-enhanced strategic thinking. Imagine having a thought partner that never tires, always has the latest insights, and helps you see gaps you never knew existed. This is what AI can bring to your marketing strategy, and here to guide us through this fascinating journey is Sunny Hunt. Sunny is a seasoned marketing consultant who has helped B2B and B2C companies with strategic marketing solutions. Recently, she harnessed the power of AI to streamline data parsing and enhance strategic decision-making for the University of Arizona, saving 230 times the amount of time it would have taken manually. In today's episode, Sunny will share how she uses AI as both an eager intern to handle heavy-lifting tasks and as a thought partner to sharpen her strategic thinking. She'll walk us through real-world applications and provide actionable insights on harnessing AI to elevate your marketing strategy. So, buckle up, you're about to discover the future of strategic marketing! AI in Marketing: Unpacked host Mike Allton asked Sunny Hunt about: ✨ AI-Driven Insights: AI can streamline and enhance strategic decision-making by handling data-heavy tasks and identifying gaps in thinking. ✨Efficiency Boost: Leveraging AI can save significant time and resources, allowing marketers to focus on creativity and strategy. ✨Future of Marketing: The role of AI in marketing is evolving rapidly, offering new opportunities for smarter, more effective campaigns. Learn more about Sunny Hunt Connect with Sunny Hunt on LinkedIn Resources & Brands mentioned in this episode Hunt Interaction Convince & Convert Chris Penn Paul Roetzer The Artificial Intelligence Show Robert Rose The MarTech Show Agorapulse Alison.ai Andy Crestodina on Content Gap Analysis Microsoft Co-Pilot Chris Carr Ardath Albee Marketing and Analytics and Data Science Convention  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/outthink-your-competition-ai-in-marketing-strategy/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do demographic trends among early adopters of generative AI shape consumer behavior? In today's fast-paced digital world, understanding how early adopters of generative AI behave is more critical than ever for marketers. To engage effectively, you've got to know the trends. Fortunately, we've got the perfect guide to help us navigate these waters. Michael Nevski is a rockstar in the world of market research and data analytics from Visa. He's spent his entire career turning data into actionable insights that drive business growth. With a knack for uncovering demographic trends and behavioral patterns, Michael's insights have the power to transform marketing strategies. Today, we'll learn how marketers can decode these trends to craft more effective campaigns, engage their audience better, and stay ahead of the competition. Get ready for some invaluable takeaways that will help you leverage generative AI to its fullest potential. AI in Marketing: Unpacked host Mike Allton asked Michael Nevski about: ✨ Demographic Insights: Learn the key characteristics and motivations of early adopters of generative AI across different demographic segments. ✨ Behavior Trends: Gain an understanding of how shopping preferences and spending patterns vary among early AI adopters by age, gender, and income level. ✨ Marketing Strategies: Discover actionable strategies for leveraging demographic insights to effectively target and engage early adopters of generative AI. Learn more about Michael Nevski Director, Global Insights at Visa Connect with Michael Nevski on LinkedIn Resources & Brands mentioned in this episode Visa The AI Revolution is Here: What Every Marketer Needs to Know AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/generative-ai-and-demographics-trends-for-marketers-to-watch/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever found yourself staring at a blank page, your mind swirling with marketing ideas but struggling to organize them into a coherent strategy? You're not alone. In today's fast-paced digital world, marketers are constantly bombarded with information, trends, and possibilities. The challenge isn't just coming up with ideas – it's making sense of them all. This overwhelming flood of thoughts can lead to decision paralysis, missed opportunities, and strategies that lack focus. How many brilliant marketing campaigns have been lost in the chaos of brainstorming sessions or buried under the weight of information overload? But what if there was a way to transform this mental chaos into crystal-clear strategies? What if you had a tireless, intelligent assistant that could not only keep up with your rapid-fire ideas but also help organize and refine them? Enter the world of AI-powered thought organization. Today, we're thrilled to have with us a true pioneer in leveraging AI for marketing innovation, my longtime friend Ian Anderson Gray. Ian is the host of the Confident Live Marketing and Smart ADHD Podcasts, and the founder of Seriously Social. He's an international speaker, trainer, and consultant who has helped countless business owners and entrepreneurs communicate their voice authentically using AI and live video. Ian has worked with major brands to revolutionize their marketing strategies and has been at the forefront of integrating AI tools like ChatGPT into the creative process. His unique approach to using AI for thought organization has not only streamlined his own content creation but has also empowered marketers worldwide to unlock their full creative potential. AI in Marketing: Unpacked host Mike Allton asked Ian Anderson Gray about: ✨ Structured Creativity: AI tools like ChatGPT can provide a framework for organizing and expanding marketing ideas systematically. ✨ Time-Efficient Brainstorming: Leveraging AI for thought organization can significantly reduce the time spent on initial ideation and strategy development. ✨ Enhanced Collaboration: AI-powered thought organization can facilitate better team collaboration by providing a clear, organized foundation for discussions. Learn more about Ian Anderson Gray Connect with Ian Anderson Gray on LinkedIn Resources & Brands mentioned in this episode Seriously Social OpenAI's ChatGPT Advanced Voice Mode FAQ Perplexity Claude Custom GPT Andy Crestodina's episode Descript Sarah Lloyd Favaro Jeff Sieh Research from Google on prompt length: 21+ most successful, yet most are

How do you harness the power of AI responsibly, making sure you're balancing innovation with ethical use? Many companies, in their rush to adopt AI, struggle with setting clear, ethical guidelines. This can put them at risk and prevent them from truly benefiting from AI's transformative potential. Fortunately, we've got someone today who can help us navigate these challenges.  Kai Blakeborough is the Senior Research Analyst at Brotherhood Mutual Insurance Company and he's on a mission to make AI both accessible and responsible. Kai is an expert at breaking down complex AI concepts and pinpointing strategic uses for both people and teams. He's led AI adoption initiatives, developed important corporate guidelines, and conducted training programs to ensure AI is used to uplift and empower. Plus, he's been a featured speaker at numerous webinars and events, sharing best practices for responsible AI use. AI in Marketing: Unpacked host Mike Allton asked Kai Blakeborough about: ✨ Key Components: Learn the essential elements needed to create comprehensive corporate AI guidelines for responsible and ethical AI use. ✨ Effective Implementation: Discover practical steps and strategies for developing and implementing AI guidelines, including overcoming common challenges. ✨ Training Importance: Understand the significance of training programs in promoting responsible AI use and fostering an empowering AI mindset within teams. Learn more about Kai Blakeborough Connect with Kai Blakeborough on LinkedIn Resources & Brands mentioned in this episode Brotherhood Mutual Insurance Company AI and Copyright: What Marketers Need to Know with Mitch Jackson AI Readiness: A Practical Guide Using the 5P Framework with Katie Robbert The Artificial Intelligence Show with Paul Roetzer and Mike Kaput AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/guiding-the-future-how-to-develop-corporate-ai-guidelines/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Imagine having a partner in your marketing efforts who's available 24/7, can digest vast amounts of information in seconds, and can engage in deep, insightful conversations about your specific projects and campaigns. What if this partner could not only help you summarize research and brainstorm strategies but also create recorded overviews and discussions, almost like a podcast co-host? This isn't science fiction. It's the reality of what's possible with Google's latest update to NotebookLM, an AI-powered research assistant that's revolutionizing how marketers approach content creation and strategy. NotebookLM is designed to be your personalized AI collaborator. You can load it up with your own resources and information, then have conversations with it as if it's a knowledgeable team member who's intimately familiar with your projects. But here's where it gets really interesting: NotebookLM can generate audio conversations between AI-created "hosts" discussing the very information you've provided. You'll hear an example of that, and how this tool can help you in your marketing, in today's special solo-episode of AI in Marketing: Unpacked. We're covering: ✨ AI-Powered Content Creation: NotebookLM enables marketers to generate high-quality, research-based content quickly and efficiently. ✨ Personalized AI Assistance: By uploading specific documents, marketers can create a tailored AI research assistant for their unique needs. ✨ Revolutionizing Podcast Production: NotebookLM's ability to generate conversations opens new possibilities for podcast content creation and ideation. Learn more about Mike Allton Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources & Brands mentioned in this episode NotebookLM AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-co-host-unleashing-notebooklms-potential-in-content-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you struggling to keep up with the growing demand for personalized customer experiences? As consumers expect more tailored interactions, the pressure on marketers to deliver can be overwhelming. Traditional methods of personalization might no longer cut it, leaving many wondering how to meet these high expectations efficiently. The frustration is real—how do you leverage masses of data to create genuinely personalized marketing without drowning in logistics and technical complexities? The answer lies in the power of artificial intelligence, which can transform how we approach personalization, making it more effective and manageable. That's where our guest today, Zontee Hou, comes in. Zontee is a distinguished marketing expert and author of the groundbreaking book "Data-Driven Personalization." With extensive experience in social media marketing, content marketing, and lead generation, Zontee has helped countless companies achieve their goals through innovative marketing strategies. Her work at Convince & Convert and her own agency, Media Volery, has earned her recognition as a thought leader in the industry. Today, she will share her insights on how AI is revolutionizing data-driven personalization in marketing and provide practical strategies to help you master this essential component of modern marketing. AI in Marketing: Unpacked host Mike Allton asked Zontee Hou about: ✨ AI-Driven Personalization Advancements: Discover how AI is revolutionizing the approach to personalization in marketing. ✨ Real-World Success Stories: Learn from real-world examples of successful AI-powered personalization campaigns. ✨ Future Trends in AI and Personalization: Gain insights into future advancements in AI and how they will further transform data-driven personalization in marketing. Learn more about Zontee Hou Connect with Zontee Hou on LinkedIn Connect with Zontee Hou on X Resources & Brands mentioned in this episode Convince & Convert Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty by Zontee Hou DataDrivenPersonalization.com ZonteeHou.com Media Volery Salesforce Jenn Chase, CMO of SAS Optimizely Persado Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-the-future-of-data-driven-personalization-in-marketing/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you feeling overwhelmed by the prospect of integrating AI into your business operations? Do you struggle to determine if your organization is even ready for AI? Many businesses face these challenges, unsure how to navigate the complexities of AI readiness and maximize its potential for efficiency and growth. The uncertainty and complexity can be frustrating, making it difficult to know where to start or how to proceed without wasting resources or missing out on opportunities. AI promises incredible benefits, but without a clear roadmap, it can seem like an insurmountable task. That's what Katie Robbert is here to help us with. Katie is the CEO and Co-Founder of Trust Insights, a renowned data science and analytics consulting firm. With extensive experience in business consulting, marketing consulting, and management consulting, Katie is a recognized authority on leveraging data and AI to drive business success. She frequently speaks and writes about generative AI, change management, and unstructured data analysis. Today, she will walk us through the 5P Framework, a practical approach to assessing AI readiness, and share how Trust Insights utilizes AI and automation to support their services. AI in Marketing: Unpacked host Mike Allton asked Katie Robbert about: ✨ Understanding the 5P Framework: Learn about the 5P Framework and how it can be used to assess your organization's readiness for AI integration. ✨ Practical Steps for AI Readiness: Discover practical steps businesses can take to prepare for AI integration using the 5P Framework. ✨ AI and Automation for Small Businesses: Gain insights into how small businesses can leverage AI and automation to enhance efficiency and productivity. 5P Framework Purpose People Process Platform Performance Learn more about Katie Robbert Connect with Katie Robbert on LinkedIn Trustinsights.ai/analyticsformarketers Resources & Brands mentioned in this episode Trust Insights Chris Penn Paving the Way: Strategies for Integrating AI in Marketing with Chris Penn AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-readiness-a-practical-guide-using-the-5p-framework/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

The AI revolution is here, and it's transforming marketing as we know it. This isn't hyperbole or speculation - it's happening right now, all around us. In this episode of AI in Marketing: Unpacked, we're cutting through the noise to explore why AI represents the Fourth Industrial Revolution and what that means for marketers. We'll examine how AI compares to past industrial revolutions, its current impact on marketing practices, and the opportunities and challenges it presents. This isn't about far-off future predictions; it's about understanding the changes happening today and how they're reshaping our industry. By the end of this episode, you'll have a clear understanding of AI's role in marketing, how it's different from previous technological advancements, and what you need to know to adapt and thrive in this new landscape. Whether you're an AI enthusiast or a skeptic, this information is crucial for every marketer navigating today's rapidly evolving digital world. You'll learn: ✨ AI Revolution is Now: Unlike previous technological advancements, the AI revolution is happening at an unprecedented pace, affecting all aspects of marketing from customer insights to content creation. ✨ Adaptation is Key: Marketers must prioritize continuous learning and skill development to harness AI's potential, focusing on both technical knowledge and uniquely human skills like creativity and empathy. ✨ Ethical Considerations: As AI reshapes marketing practices, addressing ethical concerns around data privacy, algorithmic bias, and transparency will be crucial for maintaining consumer trust and ensuring responsible AI adoption. Learn more about Mike Allton Mike Allton is a marketing expert, author, and dedicated educator in the digital marketing space. As the Chief Storyteller at Agorapulse, Mike brings years of hands-on experience in social media marketing and content strategy. He's the author of multiple books on digital marketing and has been featured in leading publications such as Entrepreneur and Forbes. With his unique ability to simplify complex topics, Mike is your guide through the evolving world of AI-powered marketing, making cutting-edge concepts accessible and actionable for marketers at all levels. Connect with Mike Allton on LinkedIn Connect with Mike Allton on Threads Resources mentioned in this episode AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/the-ai-revolution-is-here-what-every-marketer-needs-to-know/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Managing successful events can often feel like juggling countless moving parts—scheduling, attendee management, and engagement, just to name a few. Even the most seasoned event planners struggle with the sheer complexity and time demands. What if there was a way to streamline these logistics, enhance attendee experiences, and elevate your event's success without the usual headaches? That's where AI comes in. Artificial intelligence is transforming the event management landscape, offering innovative tools and strategies to solve these pressing challenges. But how do you effectively incorporate AI to maximize these benefits? Today, we're diving deep into this topic with Muhammad Younas, CEO and founder of vFairs, a leading platform in virtual event solutions. Muhammad will share actionable AI strategies and real-world examples to revolutionize your event management—saving you time, improving attendee satisfaction, and delivering measurable success. AI in Marketing: Unpacked host Mike Allton asked Muhammad Younas about: ✨ Streamlining Event Logistics with AI: Discover how AI can automate and optimize event logistics, from scheduling and attendee management to resource allocation, saving time and reducing complexity. ✨ Enhancing Attendee Engagement: Learn how AI-driven strategies can personalize content and provide real-time interactions, significantly improving attendee satisfaction and engagement during events. ✨ Innovative AI Tools for Event Success: Explore the practical applications of various AI tools, such as content creators, reporting chatbots, and networking facilitators, to revolutionize event management and deliver measurable success. Learn more about Muhammad Younas Muhammad Younas is the CEO of vFairs, an event management platform that helps organizations run in-person, hybrid and virtual events. He started vFairs in 2016 and has grown it since to serve over 6,000 events across 100+ industries with 250+ full-time employees globally. Under his leadership, vFairs has become one of the fastest-growing startups in North America as recognized by Forbes in 2023. Before vFairs, Younas was the Chief Revenue Officer at Bayt.com - a leading job site in the Middle East, where he maximized the business footprint in the region and also launched a multi-million ARR SaaS recruitment product called Talentera. Younas is passionate about event technology and frequently shares insights on LinkedIn on how organizations can serve a multitude of business goals with the right event strategy. Connect with Muhammad Younas on LinkedIn Resources & Brands mentioned in this episode vFairs Agorapulse The Virtual Event Strategist podcast AI-Powered Podcast Production: My Podcast Tech Stack Gong AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-event-management-ai-strategies-for-success/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

How is AI transforming the world of marketing and social media? As artificial intelligence continues to evolve, it's revolutionizing the way businesses approach their marketing strategies, making processes more efficient and outcomes more impactful. But what does this mean for marketing agencies and social media influencers? Today, we're joined by Milou Pietersz, founder and CEO of Simply Multimedia. Milou's journey from UberEats driver to leading a successful marketing agency is inspiring, and her innovative use of AI in marketing and social media is nothing short of revolutionary. She'll share insights into how AI is being utilized within her agency, how it's benefiting her clients, and her vision for the future of AI in marketing. AI in Marketing: Unpacked host Mike Allton asked Milou Pietersz about: ✨ Integrating AI in Marketing: Learn how AI can transform social media marketing strategies, making workflows more efficient and outcomes more effective. ✨ AI Tools for Social Media: Discover the specific AI tools Milou uses within her agency to enhance social media marketing. ✨ Future Trends in AI and Marketing: Gain insights into the future of AI in marketing and how to stay ahead of the curve. Learn more about Milou Pietersz Connect with Milou Pietersz on LinkedIn Connect with Milou Pietersz on Instagram Connect with Milou Pietersz on Threads Connect with Milou Pietersz on YouTube Resources & Brands mentioned in this episode Simply Multimedia Opus Clip ManyChat AIrite Descript Fireflies Fathom Marketing Wins: Effective AI Adoption Case Studies with Eva Dong Mastering AI Prompting: Advanced Techniques for Success with Ashley Gross AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-success-social-media-strategies-and-marketing-innovations/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you looking for ways to streamline your content creation process and achieve remarkable results with less effort? With the rise of AI technology, marketers now have powerful tools to revolutionize their content strategies, making them more efficient and impactful. But how do you integrate AI effectively and what real-world successes can you learn from? Today, we're joined by Molly Mahoney, the CEO of The AI Content Club and a renowned expert in leveraging AI for content creation. Molly will share insights on how AI is transforming content creation workflows and highlight success stories from clients who have seen significant improvements in their marketing efforts through AI-driven strategies. AI in Marketing: Unpacked host Mike Allton asked Molly Mahoney about: ✨ Revolutionizing Content Creation with AI: Discover how AI can transform and streamline the content creation process, leading to more efficient workflows and higher quality content. ✨ Real-World Success Stories: Learn from success stories where AI has significantly improved content marketing efforts, providing practical insights and inspiration for your strategies. ✨ Future Trends in AI Content Creation: Gain insights into future advancements in AI and how they will further shape the landscape of content creation and marketing. Learn more about Molly Mahoney Connect with Molly Mahoney on LinkedIn Resources & Brands mentioned in this episode The Prepared Performer The Content Club Choose Confidence The AI Tactic That's Saving Me Hours Every Week: the Custom GPT Zapier Magai Perplexity The Artificial Intelligence Show OpenAI's SearchGPT LumaLab's Dream Machine MidJourney Opus Descript CapCut SubMagic AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-content-transformations-and-triumphs/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you leveraging the full potential of AI in your visual content creation? Have you explored how generative AI can revolutionize the way you produce visually engaging content? With rapid advancements in AI technology, the visual content landscape is undergoing a significant transformation, making it easier and more innovative than ever for creators and marketers to produce high-quality visuals. Today, we're joined by Corbett Drummey, a leading marketing professional from Lightricks, the company behind groundbreaking visual content creation apps like Videoleap and Photoleap. Corbett will share insights into how generative AI is reshaping visual content creation, the advantages it offers, and how you can harness these tools to elevate your marketing efforts. AI in Marketing: Unpacked host Mike Allton asked Corbett Drummey about: ✨ Leveraging Generative AI: Learn how generative AI capabilities can revolutionize visual content creation and overcome common challenges faced by content creators. ✨ Innovative AI Tools: Discover the groundbreaking features of Lightricks' apps like Videoleap, Photoleap, and LTX Studio, and how they enhance content creation. ✨ Future Trends in AI and Content Creation: Gain insights into the future advancements in generative AI and how they might further transform the landscape of visual content creation and marketing. Learn more about Corbett Drummey Connect with Corbett Drummey on LinkedIn Connect with Corbett Drummey on X Resources & Brands mentioned in this episode Lightricks LTX Studio PhotoLeap VideoLeap FaceTune Popular Pays AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-visual-content-generative-ai-in-action/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are you using AI tools to create content for your marketing campaigns? Have you ever wondered about the legal implications of that content? Are you sure that your AI-generated creations are protected under current copyright law? In the age of AI-driven creativity, leveraging artificial intelligence tools to produce engaging content is becoming commonplace for marketers and agencies. However, this innovative approach brings its own set of challenges and complexities, particularly around intellectual property and copyright law. How can marketers ensure they are compliant and protect their innovations? Today, we're joined by Mitch Jackson, Senior Partner at Jackson & Wilson, Inc., and an expert in legal issues related to AI. With more than three decades of legal experience, he's the seasoned professional you want in your corner. But Mitch's expertise doesn't stop at traditional civil litigation; he's also adept at navigating the complex intersections of law, business, and technology. From everyday civil disputes to cutting-edge issues in AI, Web3, and the metaverse, Mitch transforms conflict into collaboration. Mitch will shed light on the intricacies of AI and copyright, offering essential insights and strategies that marketers and agencies need to know to stay on the right side of the law. AI in Marketing: Unpacked host Mike Allton asked Mitch Jackson about: ✨ Understanding AI and Copyright : Learn about the key differences between traditional content creation and AI-generated content from a legal perspective. ✨ Protecting AI Creations: Discover steps marketers can take to protect their AI-generated content and ensure compliance with intellectual property laws. ✨ Staying Ahead of Legal Changes: Gain insights into upcoming trends in IP law and practical advice for staying proactive and informed. Learn more about Mitch Jackson Connect with Mitch Jackson on LinkedIn Connect with Mitch Jackson on X Resources & Brands mentioned in this episode Jackson & Wilson Inc. MitchJackson.com Copyright Office Latest Updates on MitchJackson.com/CopyrightOffice Pete Salsich III The Screen Lawyer Podcast Perplexity Sora Magai Mid Journey The Artificial Intelligence Show AI in law: Revolutionizing Your Legal Practice with Innovative Strategies and Tools How AI Prompts Are Revolutionizing Copyright Law as the New Digital Paintbrush AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-and-copyright-what-marketers-need-to-know/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay.

Are you looking to deepen relationships with your customers in an innovative way? With the rise of voice technology and conversational AI, brands now have a powerful tool to create more personal and engaging customer interactions. However, mastering this technology to foster authentic connections can be challenging. Today, we're joined by Susan Westwater, the CEO and Co-Founder of Pragmatic Digital, a leading expert on voice and conversational AI. Susan will share practical strategies for implementing voice AI to build authentic customer connections, based on her extensive experience and insights from her latest book, "Voice Marketing." She'll also discuss the efficiencies AI brings to marketing, allowing brands to focus more on meaningful engagement. AI in Marketing: Unpacked host Mike Allton asked Susan Westwater about: ✨ Authentic Customer Connections with Voice AI: Learn how voice AI can create personal and engaging interactions that deepen customer relationships. ✨ Strategic Implementation of Voice AI: Discover practical steps and best practices for integrating voice AI into your marketing strategies effectively. ✨ Efficiency and Focus with AI: Understand how leveraging AI for routine tasks can free up resources to focus on high-impact, meaningful customer engagements. Learn more about Susan Westwater Connect with Susan Westwater on LinkedIn Connect with Susan Westwater on X Resources & Brands mentioned in this episode Pragmatic Digital, LLC AI Consumer Index NLP - Neuro-Linguistic Programming Wally Brill Scot Westwater Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement Paul Roetzer Mike Kaput Marketing AI Institute Colleen Fahey Larry Minsky Roger Kibbe Charles Spence Steve Keller AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-voice-ai-building-authentic-customer-connections/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Interesting in sponsoring an episode? Learn more here. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay.

How can your business truly stand out in a crowded content landscape? Are you maximizing the expertise of your subject matter experts (SMEs) to create high-impact content? And most importantly, how can artificial intelligence take your SME-driven marketing to the next level? In today's episode, we dive deep into these questions with Jeff Coyle, co-founder and Chief Strategy Officer at MarketMuse. With over a decade of experience in AI-driven content strategy, Jeff will share how integrating AI with SME expertise can revolutionize your marketing efforts. He'll provide actionable insights on leveraging this powerful combination to drive better results and deeper engagement. AI in Marketing: Unpacked host Mike Allton asked Jeff Coyle about: ✨ Integrating AI with SMEs: Learn how businesses can effectively combine AI technologies with SME expertise to enhance content marketing strategies. ✨ Practical Applications and Insights: Discover real-world examples and practical tips for leveraging AI to elevate the impact of SME-driven content. ✨ Future Trends in AI and SME Marketing: Gain insights into upcoming trends in AI-driven marketing and how businesses can prepare to harness these advancements. Learn more about Jeff Coyle Connect with Jeff Coyle on LinkedIn Connect with Jeff Coyle on X Resources & Brands mentioned in this episode MarketMuse Aki Balogh AI Edge Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Andy Crestodina and Orbit Media Pam Didner MadKudu MAICON Agorapulse Link Whisper Spencer Haws  AI Marketing Primer: A Comprehensive Guide for Marketers Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-driven-marketing-elevating-smes-to-new-heights/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay.

The adoption of AI in marketing can be challenging, but when done right, it can lead to significant success. However, understanding how to effectively leverage AI can often seem daunting. If you're curious about how real businesses are transforming their marketing strategies with AI, this episode is for you. Today, we're joined by Eva Dong, a Senior Expert Manager at McKinsey & Company and an AI marketer with extensive experience in digital transformation across various industries. Eva will share inspiring case studies and success stories of businesses that have effectively adopted AI in their marketing strategies, highlighting key takeaways and lessons learned. AI in Marketing: Unpacked host Mike Allton asked Eva Dong about: ✨ Overcoming Challenges: Learn about common obstacles in AI adoption for marketing and how to overcome them. ✨ Real-world Success Stories: Discover inspiring case studies of businesses that have effectively leveraged AI in their marketing strategies. ✨ Best Practices: Gain insights into best practices and strategies for measuring success and ROI in AI marketing projects. Learn more about Eva Dong Connect with Eva Dong on LinkedIn Connect with Eva Dong on X Resources & Brands mentioned in this episode McKinsey & Co Smart AI Marketing LinkedIn Newsletter Exploring AI in Marketing: Five Key Applications with Danchez Are We Investing Too Much in Marketing Technology? with Jim Williams, CMO at Uptempo Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/marketing-wins-effective-ai-adoption-case-studies/ Start your AI journey with the AI Marketing Primer. Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Powered by the Marketing Podcast Network. Music by Tokay.

Struggling with how to actually apply AI to your day-to-day marketing tasks? You've heard the hype: artificial intelligence is transforming the marketing landscape, offering innovative solutions to enhance strategies and achieve better results. But with so many applications, understanding how to leverage AI effectively can be challenging. If you're looking to decode the role of AI in marketing, this episode is for you. Today, we're joined by Dan Sanchez, a.k.a. Danchez, a passionate marketer and digital strategist, who uses AI in multifaceted ways—from daily operations to content repurposing and hyper-personalization. Danchez will guide us through the five key applications of AI in marketing, sharing practical insights and examples that can help you elevate your marketing game. AI in Marketing: Unpacked host Mike Allton asked Danchez about: ✨ Five Key AI Applications: Learn about the five essential types of AI applications in marketing and their benefits. ✨ Practical Examples and Insights: Discover how to integrate these AI applications into your marketing strategies with real-world examples. ✨ Future Trends in AI Marketing: Gain insights into upcoming trends in AI marketing applications and how to prepare for them. Danchez's Five Applications of AI in Marketing: Marketing AI Co-Pilot Content Marketing and Distribution Hyper-personalization with AI Conversational AI Analytics, Reporting & Forecasting Learn more about Dan Sanchez Connect with Dan Sanchez on LinkedIn Connect with Dan Sanchez on X Resources & Brands mentioned in this episode AI-Driven Marketer Podcast MyShowrunner.com The AI Tactic That's Saving Me Hours Every Week: the Custom GPT Connect with Mike Allton on Threads LinkedIn Newsletter - AI in Marketing: Unpacked Active Podcasts About AI In Marketing You Need Today Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions w/ Katie Richman Partnering with AI Throughout the Partnership Journey w/ Katie Richman HighLevel ChatBit Agorapulse SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/exploring-ai-in-marketing-five-key-applications/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

My first real aha moment with AI in marketing was when I discovered and personalized a prompt sequence that enabled AI to help me prepare for podcast interviews, trimming my time down from two hours to just twenty minutes. Creating effective AI prompts is an art and science that can drastically elevate the capabilities of AI models. While many are familiar with the basics, mastering advanced techniques like chain prompting and building custom GPTs can unlock new levels of functionality and precision. If you're looking to deepen your understanding of AI prompting and achieve greater success with your AI projects, this episode is for you. Today, we're joined by Ashley Gross, an expert in teaching people how to build businesses using AI. Ashley will share her advanced techniques for AI prompting, including best practices, tips for chain prompting, and insights into building custom GPTs. With her extensive background and certifications in AI and data science, Ashley is well-equipped to guide us through these advanced strategies. AI in Marketing: Unpacked host Mike Allton asked Ashley Gross about: ✨ Mastering Chain Prompting: Learn what chain prompting is and how it can improve AI responses. ✨ Custom GPTs: Discover the process and benefits of building custom GPTs for specific business needs. ✨ Advanced Prompting Best Practices: Gain insights into best practices and advanced techniques for effective AI prompting. Learn more about Ashley Gross Connect with Ashley Gross on LinkedIn Resources & Brands mentioned in this episode The Prompt Community Let AI Help With Your Marketing Using These 5 Chain Prompts 50+ AI Prompts for Marketing Success Jasper Jessica Hreha Scott Brinker The MarTech Show episode on The Future of MarTech Landscape AI in Marketing: Are We Addressing Its Ethical Dilemmas? Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/mastering-ai-prompting-advanced-techniques-for-success/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

Are you overwhelmed by the never-ending demands of content creation? Have you tried using AI tools but found the results inconsistent or lacking the human touch? Many marketers are grappling with these exact challenges, struggling to maintain quality and creativity while leveraging the latest technology. How do you effectively balance AI's efficiency with the nuanced creativity that only humans can provide? These common pains often lead to misperceptions about the role of AI in content marketing and the fear of losing control over the creative process. But there are ways to integrate AI into your content strategy effectively, using it as a powerful co-pilot rather than a replacement. That's where Kimberly Anderson-Mutch comes in. As a Senior Content Marketing Manager at Textio, Kimberly has over 15 years of experience in the field and has mastered the art of using AI to enhance content creation. Today, she'll share actionable strategies on how to integrate AI into your content strategy, setting clear boundaries and maintaining the essential human touch. AI in Marketing: Unpacked host Mike Allton asked Kimberly Anderson-Mutch about: ✨ Setting Clear Boundaries: Learn how to balance human-led strategy with AI-generated content. ✨ Enhancing Quality with AI: Discover practical ways AI can optimize content, from rephrasing sentences to suggesting SEO keywords. ✨ Training and Involvement: Understand the importance of educating your content team on effectively using AI tools. Learn more about Kimberly Anderson-Mutch Connect with Kimberly Anderson-Mutch on LinkedIn Resources & Brands mentioned in this episode Textio Filling The Void: How AI Identifies And Closes Content Gaps with Andy Crestodina AI in Marketing: Are We Addressing Its Ethical Dilemmas? Active Podcasts About AI In Marketing You Need Today Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-a-co-pilot-integrating-ai-into-your-content-strategy/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

Have you ever found yourself drowning in the tediousness of editing podcasts or videos? I know I have! Having to edit my own podcasts years ago was one of the reasons I stopped doing them. Don't you wish there was a faster, more efficient way to create high-quality content without the painstaking hours of manual adjustments and tweaks? If so, you're not alone. Many marketers face the relentless challenge of producing engaging media content amidst tight schedules and limited resources. Finding effective solutions that don't compromise on quality can seem impossible. That's where AI tools come into play, transforming the landscape of content creation by simplifying and streamlining the process. But with so many options out there, how do you know which tools to use and how to leverage them effectively? Today, we're joined by my great and longtime friend, Jeff Sieh, an international speaker and visual marketing consultant who has mastered the art of using AI tools to revolutionize his content creation process. Jeff will share his insights on the best AI tools for podcast editing, video editing, and image generation, offering a clear roadmap to making your content creation faster, easier, and more efficient. AI in Marketing: Unpacked host Mike Allton asked Jeff Sieh about: ✨ Transforming Workflows with AI Tools: Learn how AI tools can streamline and enhance podcast editing, video editing, and image generation. ✨ Practical Applications: Discover actionable insights and examples of AI tools improving media production. ✨ Future of AI in Media Production: Get a glimpse into the future advancements in AI tools that will further revolutionize content creation. Learn more about Jeff Sieh Connect with Jeff Sieh on LinkedIn Connect with Jeff Sieh on X AI Tools, Resources & Brands mentioned in this episode JeffSieh.com Jeff's Course on Descript Jeff Sieh's Toolbox Social Media News Live Guy Kawasaki's podcast, Remarkable People Descript MidJourney Adobe Premiere, PhotoShop, AfterEffects, Podcast Enhancer Magai Minvo Suno Claude ElevenLabs StreamYard Ecamm Riverside Agorapulse Ideogram.ai freeflo Mike Russell, Creator AI Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/revolutionizing-media-ai-tools-for-podcasts-video-editing-and-more/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

We don't know what we don't know. Many marketers recognize the potential of AI but struggle with understanding how to effectively incorporate it into their strategies. The challenge often lies in not knowing what AI is truly capable of and how it can be applied in practical, impactful ways. This knowledge gap can make it daunting to start leveraging AI tools effectively. That's why learning about real-world examples and use cases is crucial, and something we talk to every guest about. Today, we're diving into the tangible applications of AI in digital marketing with Chris Carr, an expert who teaches AI to businesses and associations nationwide. Through his work at Farotech, Chris has uncovered numerous practical AI use cases that have transformed marketing strategies. He will share his insights, offering a clear roadmap for marketers eager to harness AI's potential in their digital marketing efforts. AI in Marketing: Unpacked host Mike Allton asked Christopher Carr about: ✨ Practical AI Applications: Discover impactful real-world AI use cases in digital marketing identified by Farotech. ✨ Implementing AI: Learn the initial steps and strategies for integrating AI into your digital marketing campaigns. ✨ Overcoming Challenges: Understand common challenges in AI integration and how to overcome them to achieve marketing success. Learn more about Christopher Carr Connect with Christopher Carr on LinkedIn Connect with Christopher Carr on X Resources & Brands mentioned in this episode Dynaimix AI and Farotech Paul Roetzer ChatGPT Gemini Claude Opus Microsoft Co-Pilot Perplexity Adobe Firefly Canva MidJourney DALL-E3 Meta.ai Leonardo AI Episode 6: Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Episode 9: Paving the Way: Strategies for Integrating AI in Marketing with Christopher Penn Adapt or Be Left Behind: AI's Marketing Revolution Awaits Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/harnessing-ai-practical-applications-in-digital-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

We're in the midst of one of the most significant transformations in the history of marketing. As we transition from traditional media like TV and radio to the digital era, and now face the dawn of AI-driven strategies, many marketers find themselves grappling with the pace of change. Understanding these shifts is crucial, not only to keep up but to stay ahead in a highly competitive field. Today's marketing landscape is characterized by precision and prediction, powered by advanced AI technologies that offer unprecedented opportunities but also bring new challenges. How do we navigate this rapidly evolving terrain? What do marketers need to know to leverage AI effectively and avoid being left behind? To help us answer these critical questions, we're joined by Asavari Moon, a trailblazer at the forefront of AI in marketing. Moon's career spans from traditional marketing to digital innovation, including pivotal roles at Uber during the industry's early digital days. Currently, she is leading EMEA Product Marketing for Google OS, where she creates sustainable marketing strategies ingrained in consumer insights and market dynamics. In addition to her impactful role at Google, Moon is the founder of Future Female Marketers, a global community of women shaping the future of marketing. She also leads educational initiatives, including a comprehensive AI in Marketing course designed to equip professionals with the skills needed to navigate the AI revolution. Her deep understanding of both the strategic and technical aspects of AI makes her uniquely qualified to guide us through this transformation. AI in Marketing: Unpacked host Mike Allton asked Asavari Moon about: ✨ Navigating the AI Transformation: Understand the transition from traditional to AI-driven marketing and its impact on the industry. ✨ Practical AI Applications: Learn how AI can enhance efficiency and effectiveness in marketing strategies through real-world examples. ✨ Preparing for AI's Future: Discover the essential skills and tools marketers need to thrive in the evolving AI landscape. Learn more about Asavari Moon Connect with Asavari Moon on LinkedIn Resources & Brands mentioned in this episode Future Female Marketers Paving The Way: Strategies for Integrating AI in Marketing with Chris Penn Copy.ai Jasper.ai Sephora: Beauty and the Bot Create Real Magic Campaign Heinz AI Campaign Jen AI Campaign AI in Marketing: Are We Addressing Its Ethical Dilemmas? Mitch Jackson AI in Marketing Course Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-traditional-to-predictive-navigating-marketings-ai-transformation/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

Many marketers today recognize the potential of AI but aren't sure how to start integrating it into their strategies. The challenge can be daunting—how do you effectively introduce AI into your existing workflows, choose the right tools, and ensure your team is equipped to leverage its capabilities? Moreover, with myriad options available, understanding where to begin and how to navigate the potential pitfalls can seem overwhelming. Today, we're tackling these questions with the help of Christopher S. Penn, a renowned expert in AI and data-driven marketing. Christopher brings invaluable insights from his extensive experience with AI implementations in various business contexts. With his deep knowledge in both the technical and strategic aspects of AI, he'll share practical strategies and real-world examples to help you pave the way for AI integration in your marketing efforts, making the process more manageable and effective. Christopher will walk us through the crucial steps to get started, how to select the right AI tools for your needs, and the importance of team training and upskilling. We'll also delve into common challenges and how to measure the success of your AI initiatives. By the end of this episode, you'll have a clearer roadmap for integrating AI into your marketing strategy, ensuring that your business is not only prepared for the future but leading the charge in innovation. AI in Marketing: Unpacked host Mike Allton asked Christopher S. Penn about: ✨ Starting with AI: Learn the initial steps businesses should take when integrating AI into their marketing strategies. ✨ Choosing the Right Tools: Understand how to select AI tools that fit your specific marketing needs. ✨ Training and Measuring Success: Discover the importance of team training and how to measure the success of AI initiatives. Learn more about Christopher S. Penn Connect with Christopher S. Penn on LinkedIn Resources & Brands mentioned in this episode TrustInsights.ai Katie Robbert Google Vertex AI Studio TRIPS Framework The Unofficial LinkedIn Algorithm Guide for Marketers Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Rory Sutherland Ogilvy YT DLP Marcus Sheridan Tamsen Webster Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/paving-the-way-strategies-for-integrating-ai-into-marketing/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

Have you ever hit a roadblock during a marketing brainstorming session, where ideas just seem to stall or fail to ignite that spark of innovation? It's a common challenge for marketers: finding fresh, creative solutions under tight deadlines and constant pressure. Traditional brainstorming can often feel stale and unproductive, leaving teams searching for that elusive "aha" moment. That's where generative AI steps in, offering a new way to invigorate and transform the creative process. Today, we're diving into how AI can revolutionize brainstorming and collaboration in marketing with Katie Richman, a leading expert in AI applications and a passionate ChatGPT-4o advocate. Katie brings a wealth of experience from her work at Loud Labs and her extensive background in technical program management and AI. She's here to share how AI can help overcome the common pitfalls of brainstorming, leading to more effective and innovative marketing strategies. AI in Marketing: Unpacked host Mike Allton asked Katie Richman about: ✨ Enhancing Brainstorming with AI: Discover how generative AI tools like ChatGPT-4o can transform traditional brainstorming sessions. ✨ Practical Examples and Benefits: Learn about real-world applications and unexpected benefits of using AI in creative processes. ✨ Future of AI in Creativity: Get insights into the evolving role of AI in enhancing human creativity and best practices for integration. Learn more about Katie Richman Connect with Katie Richman on LinkedIn Connect with Katie Richman on Twitter Resources & Brands mentioned in this episode Loud Labs TechNormal, Katie's Blog NVIDIA Partnering with AI Throughout the Partnership Journey w/ Katie Richman The Game Is Changing: Generative AI in Marketing with Katie Richman Panel Discussion: Generative AI And Its Impact On Your Role In Marketing Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina Agency Summit '24 Adapt or Be Left Behind: AI's Marketing Revolution Awaits Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/creative-sparks-using-ai-for-effective-marketing-brainstorming-sessions/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

Are you wondering how the latest tech in AI is shaking up marketing? It's no longer just about big data or automation. Today, AI is at the forefront of how companies understand their customers and create their campaigns. But with all these changes, it can be tough to keep up. What specific AI tools are marketers using right now? How exactly are they enhancing their strategies with this technology? Join us as we dive into these questions with David Berkowitz, an experienced marketer and the founder of the AI Marketers Guild. David is on the cutting edge of using AI in marketing, and today he'll break down the complex world of AI into practical strategies that real businesses are using to get ahead. AI in Marketing: Unpacked host Mike Allton asked David Berkowitz about: ✨ Current AI Tools and Uses: Discover what AI tools are currently popular among marketers and how they are applying them to real-world campaigns. ✨ Benefits of AI in Marketing: Learn about the tangible benefits that companies are achieving by integrating AI into their marketing strategies. ✨ Navigating AI Trends: Get insights into the future of AI in marketing and tips on how to stay ahead of the curve with upcoming technological advancements. Learn more about David Berkowitz Connect with David Berkowitz on LinkedIn Connect with David Berkowitz on X Resources & Brands mentioned in this episode AI Marketers Guild Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino Neuralift AI AI Needs Breaks Too! by KitKat Rethink shares secret sauce behind Heinz AI campaign that won at The Drum Awards Festival Beck's uses AI to create, and advertise, a new beer in experiment for future use cases Magai Dan Sanchez, My Showrunner Katie Richman Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-in-action-todays-biggest-trends-in-marketing-innovation-with-david-berkowitz/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

Have you ever wondered why some of your content just doesn't perform as expected, no matter how much effort you put into it? Identification and management of content gaps often elude even the most experienced marketers, leading to wasted resources and missed opportunities. Traditionally, pinpointing these gaps has been a substantial challenge, requiring extensive analysis and sometimes leading to imprecise conclusions. Enter the power of Artificial Intelligence. AI isn't just transforming industries; it's revolutionizing how we analyze and optimize our marketing strategies, making it a critical tool for any marketer aiming for precision and effectiveness in their content planning. That's exactly what Andy Crestodina, our guest today and a seasoned digital marketing strategist, specializes in. As the Chief Marketing Officer and Co-Founder of Orbit Media Studios, Andy leverages AI not only to detect but also to fill the crucial gaps in content strategies effectively. With his two decades of insight, Andy will share powerful tactics that help marketers enhance their content's impact through smart, AI-driven decisions. AI in Marketing: Unpacked host Mike Allton asked Andy Crestodina about: ✨ Understanding AI-Driven Content Gap Analysis: Learn how AI can illuminate hidden gaps in content strategies, enabling marketers to fine-tune their efforts for better engagement and effectiveness. ✨ Real-world Impact of AI on Marketing Outcomes: Gain insights from Andy's experiences on how employing AI to address content gaps has tangibly improved marketing results, providing a clear path for listeners to understand the potential ROI of incorporating AI tools. ✨ Demystifying AI in Content Marketing: Andy will address common myths and misconceptions about using AI in marketing, offering practical advice and tips for integrating AI into daily marketing practices responsibly and effectively. Learn more about Andy Crestodina Connect with Andy Crestodina on LinkedIn Connect with Andy Crestodina on X Resources & Brands mentioned in this episode Orbit Media Studios, Inc. Magai Paul Roetzer Thinking, Fast and Slow, by Daniel Kahneman Jay Baer Ardath Albee LinkedIn Post on Commodity Content Agorapulse Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/filling-the-void-how-ai-identifies-and-closes-content-gaps-with-andy-crestodina/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

Today, the challenge we're diving into is the integration of AI in social media content creation. Every marketer knows the struggle: staying relevant, creative, and effectively engaging in the fast-evolving landscape of social platforms. But as algorithms evolve and user behaviors shift unpredictably, how do we keep up? How do we not only catch but captivate our audience with compelling content? And, importantly, how can we harness AI to not just compete with but lead the charge in this high-stakes game? That's what Claudia Sandino is here to help us with. Claudia is a visionary social media executive with a robust track record spanning over 13 years. Known for blending strategic marketing skills with advanced digital tools, Claudia has pioneered methods that leverage AI to revolutionize engagement and content creativity. Her insights have empowered brands to transform their digital narratives and achieve remarkable marketing success. Today, Claudia will share her expertise on maximizing AI to enhance our social media strategies—making them not just productive but pioneering. AI in Marketing: Unpacked host Mike Allton asked Claudia Sandino about: ✨ How to Craft Compelling Content for Social Media with AI - Discover innovative ways AI can be employed to not only generate engaging content but also ensure it resonates with the target audience. ✨ The Balance of AI and Authenticity - Learn why maintaining a human touch is crucial for brand authenticity in AI-generated content and how to achieve this balance. ✨ Tools & Tactics for Tomorrow's AI-Driven Marketing Strategies - Gain insights into the latest AI tools and tactics that are shaping the future of marketing and how marketers can prepare to integrate these into their strategies effectively. Learn more about Claudia Sandino Connect with Claudia Sandino on LinkedIn Connect with Claudia Sandino on Twitter Resources & Brands mentioned in this episode AI for Social Magai ChatGPT Meta.ai Gemini Canva HeyLevi by Ruheene Jaura The MarTech Show and Scott Brinker Andy Crestodina Explore past episodes of the AI in Marketing: Unpacked podcast SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-as-your-creative-partner-transforming-social-media-engagement-with-claudia-sandino/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? And Descript, the magic wand for podcasters. Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

In this episode of the AI in Marketing: Unpacked podcast, it's the fourth of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to provide you with a step-by-step guide on how to plan, execute, and measure an AI-driven marketing campaign. Including how to provide AI with necessary data, and even how to prompt it. Key Points:   ✨ Planning and defining objectives with AI considerations.   ✨ Executing the campaign using AI tools for optimization and automation.   ✨ Measuring success and iterating based on data-driven insights from AI. Key Tools or Resources Mentioned:   ✨ Campaign Planner   ✨ Magai SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/building-your-first-ai-driven-campaign/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Powered by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.

In this episode of the AI in Marketing: Unpacked podcast, it's the third of a 4-part series designed to help you quickly get up to speed on key concepts and ideas as it relates to AI in marketing and your professional career. The idea here was to provide an overview of the essential AI tools that every marketer should be aware of or consider integrating into their strategies. Each tool and category of tool is one that we'll cover in far more detail in future episodes. Key Points:   ✨ Planning and defining objectives with AI considerations.   ✨ Executing the campaign using AI tools for optimization and automation.   ✨ Measuring success and iterating based on data-driven insights from AI. SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/essential-ai-tools-and-technologies-for-marketers/ Brought to you by The Social Media Hat - When One More Hat Is One Too Many. Sponsored by Magai - why choose one AI tool when you can have them all? Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you're interested in helping marketers with AI in an upcoming episode, reach out to Mike. Music by Tokay.