Advertising Podcast from the IPA

In the latest episode of the IPA New Business Diaries podcast, Cogent Managing Director Gareth Evans is joined by Becky McKinlay, MD at Oystercatchers. Together they explore all things new business, agency search and selection and how brands optimise their agency partnerships.

For Endometriosis Awareness Month, the IPA On.. Talent Matters Podcast discusses this condition. Host Antonia Stearn is joined by Rebecca Hill, Associate at Over The Bloody Moon, the world's largest collective of menopause, andropause and menstrual health experts, and Emmy Greener, People and Culture Manager at Mediaplus UK. Despite endometriosis affecting 1 in 10 women, awareness surrounding it is still very poor. The condition causes cells similar to the lining of the womb to grow elsewhere in the body, with varying symptoms like debilitating pain, fatigue, low mood, heavy periods and pain when you go to the toilet amongst others. Antonia, Rebecca and Emmy explore the perception of pain, medical misogyny, the lack of research into women's health issues, and the worrying stat that diagnosis time for endometriosis is still 8 years and 10 months on average. This debilitating condition can have severe impacts on the retention of staff and wellbeing. Emmy also discusses her company's menstrual health policies, which aim to create a more equitable workplace while Rebecca shares her personal journey with endometriosis.

In the latest episode of the IPA New Business Diaries, Ellie Olliff, New Business Director and Partner at BBH London, is joined by industry legend Tina Fegent. They explore what pitching looks like from a procurement perspective, the role they play in the process, the value that building relationships with procurement can bring and much more.

In the latest episode of the IPA New Business Diaries, RAPP CMO Tracey Barber and Katie Street, MD & Founder of Street Agency explore how to get more leads in 2025, touching on everything from why LinkedIn can be your best friend when it comes to reaching your prospects to why you should put your people front and centre.

Leanne Maskell, ADHD Coach, Author and Activist joins the IPA On... Podcast to discuss the realities of ADHD, her personal struggle of being diagnosed at 25 and the importance of understanding and acceptance. This episode looks at what ADHD is and how it manifests differently in everyone –, “If you've met one person with ADHD, you've met one person with ADHD”. She also looks at how a diagnosis affects your relationship with yourself, the importance of creating a safe and honest workplace environment, and Leanne's petition to the Government for pre and post-ADHD diagnosis and support.

In this episode of New Business Diaries, St Lukes' Jess Gibb is joined by Rebecca Nunneley, lead consultant from the AAR. In a wide-ranging conversation, they explore the evolving role of consultants, the impact of the IPA Pitch Positive Pledge, the challenges agencies face in deciding whether to pursue smaller opportunities or wait for larger ones and much more.

Alex Lloyd Hunter, co-founder of The Dad Shift, joins the IPA On... Podcast to explore the realities of paternity leave in the UK, discuss why proper paternity is good for mums, dads and children; and explain how they are campaigning for substantial, affordable and equal leave for both parents in every relationship. Find out more about The Dad Shift: https://dadshift.org.uk/

In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case (00:38); then an exploration into AFFINTY's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill (16:04); and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods (33:48)

Dame Carolyn McCall joins the IPA Effectiveness Podcast to discuss her career spanning The Guardian, EasyJet and ITV; transforming the ITV brand to compete with the streaming services; and collaborating with advertisers to create great content for viewers.

In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT's new archive service, Brand Archaeology, and how it can not only preserve advertising's history for future generations but also act as a research tool for new ideas. For more from the History of Advertising Trust: https://www.hatads.org.uk/

In this episode of the IPA New Business Diaries podcast, Tobi Asare, Managing Partner Head of Growth at OMD UK is joined by Andy Freeman, Group Brand and Marketing Director at Centrica, British Gas. They explore all things pitching, new business and building strong client/agency relationships.

Fold7's Hannah March and Dave Billing join the IPA On... Podcast alongside Nicky Goulder, CEO of Create to explore how to encourage the next generation to embrace creativity and how they've partnered to create 'Foxes don't paint' an illustrated children's book to do exactly that.

Anna Bateson, CEO of Guardian Media Group joins the IPA Effectiveness Files to talk about her role as the caretaker of an iconic media brand, The Guardian's proposition for advertisers, and what the future holds.

Luke Boase, Founder of Lucky Saint joins The Effectiveness Files with Laurence Green to talk about building a beer, a business and a brand. They explore the origins of the company, the secrets to Lucky Saint's marketing success and the role that advertising plays.

In a special episode of the IPA On Podcast, IPA President Josh Krichefski is joined by Avalon Thompson, Head of DEI at EssenceMediacom and Ewan McPherson Group Chief People Officer at Havas UK. Together, they explore what companies can do to support the wellbeing of their employees, how EssenceMediacom and Havas' policies are benefiting their staff and Josh's agenda as IPA President to encourage all agencies to put their People First. For more advice and resources, visit the IPA Adland Wellbeing Lab at ipa.co.uk/PeopleFirst

In this episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Chris Sherwood, Chief Executive of the RSPCA. Together they explore the RSCPA's first rebrand in 50 years, the strategy behind it and the challenges they faced along the way.

In this debut episode of The Effectiveness Files, IPA Director of Effectiveness Laurence Green is joined by Douglas Lamont, CEO at Tony's Chocolonely. They explore the history of Tony's (and Tony), the importance of creativity in an impact business and how the brand has grown without relying on traditional advertising.

In this episode of IPA New Business Diaries, Ellie Olliff, New Business Director at BBH is joined by Chris Kemp, CEO of The Ingenuity Group, including The Future Factory, Reg&Co and Ingenuity. Ellie and Chris explore winning in new business, what clients actually want from agencies and the different ways they can stand out.

Michael Brown, Managing Partner, Head of Insight & Research, UK & EMEA, UM Worldwide and Danielle St James, Chief Executive of Not A Phase join the IPA Talent & Diversity Conference 2024 to explore trans representation, why it is important and what advertisers and media can do.

Nishma Patel Robb, Former Senior Director, Marketing, Google UK and President, WACL and HAT hosts a conversation with Charles Parkinson and Ashley Samuels-Mckenzie, Co-Hosts of How I Became Podcast at the IPA Talent & Diversity Conference. In this session, Nishma, Charles and Ashley explore what they've learned from interviewing business leaders, and how we can all apply the key lessons to our own careers.

Daniele Fiandaca, Founder, Token Man Consulting and Barbara Jeffery, Co-Leader of Employee Health, McKinsey & Company Health Institute and Partner, McKinsey & Company sit down at the IPA Talent & Diversity Conference 2024 to explore wellbeing in the workplace, what the stats say about it and what we can do to improve it.

Harjot Singh, Global Chief Strategy Officer at McCann Worldgroup chairs a panel at the IPA Talent & Diversity Conference 2024 exploring partnerships and progressive portrayals. Harjot is joined by Pranay Chandra, Head of Whiskey, Diageo, Sara Denby, Head of the Unstereotype Alliance Secretariat, UN Women UK and Sabrina Godden-Tuma, Global Creative Director, Vodafone.

In this episode of the IPA New Business Diaries podcast, M&C Saatchi's Christi Tronetti is joined by Kristy McCready, former Global Director of PR, Media & Marketing Services at Walgreens Boots Alliance and HomeServe Director of Marketing Communications. They explore a marketer's perspective on pitching, agency new business, relationships with procurement, and more.

McCann London CEO, Polly McMorrow, and Communications Director Clementine Cuthbertson join the IPA On... Podcast to discuss female leadership and gender equality at C-Suite level. They explore Polly's drive to build a culture of fearlessness, and how that leads to a culture in which creativity can thrive. They also delve into the Gender Pain Gap, by discussing McCann's ‘See my Pain' campaign with Nurofen, which stemmed from the fact that 1 in 2 women feel their pain was dismissed.

David Adamson, Deputy Head of Strategy at The&Partnership, and Russ Groombridge, Vice President Data Analytics at RAPP, join the IPA On... podcast to discuss workplace communities and employee resource groups (ERGs), their importance and the impact that they can have internally and within the work itself. David founded WPP Unite, the company's LGBTQ+ community which has helped create the 50th anniversary campaign for Pride in London and produced research into LGBTQ+ marketing and its future. Russ helped start the parent and carers ERG at RAPP, and was a key driving force in drastically extending parental leave at the agency.

A discussion between Serhat Ekinci and Simone Marquis, where they invite us to reflect on the value we place on bringing up children, and how this is mirrored in parental leave. They honestly discuss their own experiences of parental leave and the impact it has had on bonding with their children, and their work, as well as the need for greater transparency of people in positions of power taking parental leave, for it to be encouraged and normalised for everyone.

Why is authentic representation in media and advertising so important? In a special live recording of the IPA On... podcast, Yelena Gaufman, Strategy Partner at Fold7, Laura Pirkis, Head of Strategy at FCB London and Jessica Tamsedge, UK CEO at Dentsu Creative explore all.

What is the IPA iList and what is it like as a nominee and as a judge? UM London's Michael Brown joins the IPA On... podcast to talk about his experience being named on the inaugural iList in 2020, judging in 2022 and why you should nominate yourself or anyone you know striving to make adland a better place for 2024. Nominations are open until January: ipa.co.uk/ilist

At EffWorks Global 2023, IPA President Josh Krichefksi hosts a debate on AI – is it a brand builder or a brand destroyer? Arguing that AI builds brands are Simon Carr, Chief Strategy Officer at Hearts & Science and Ben Edwards, Strategy Director, the7stars. Taking the stance that AI has the potential to destroy brands we have Marcos Angelides, Chief Strategy and Innovation Officer at Spark Foundry and Anna Legros, Strategy Directo at Ogilvy.

BBH's Karen Martin discusses the new IPA publication ‘Econometrics & the C-Suite' with Ross Farquhar, Marketing Director of Little Moons, and David Grainger, Media strategist and author of the publication at EffWorks Global 2023.

At EffWorks Global 2023, Unilever's Pawan Kumar Marella, WARC's David Tiltman and The Goat Agency's Nilam Atodaria discuss the predicted growth in retail media advertising spend, and the challenge and opportunity this presents brands and agencies.

Godfathers of effectiveness Les Binet and Peter Field talk to Alison Hoad, CSO at Publicis Poke at EffWorks Global 2023 about the seminal publication 'The Long and the Short of it' ten years on.

Mark Read, CEO of WPP is interviewed by Claire Beale, Co-founder of Creative Salon at EffWorks Global 2023 on the current and future challenges at the world's biggest marketing services group.

Oli Richards, CMO at The Beyond Collective is joined by Founder of Booster Consulting, Nick Elliott to discuss the perennial hot topic in the New Business world, pitching. They explore how the process has changed over the years, the keys to client-agency relations, the Pitch Positive Pledge, and more.

The nation's 'Explainer-in-Chief' BBC presenter and journalist Ros Atkins joins the AdTalk Podcast for a discussion about his career, new book 'The Art of Explanation', and what the advertising industry can learn about communicating in a clear, concise, and consumable way.

This podcast looks at how adverts can help break taboos and normalise the conversations surrounding perceived shameful or embarrassing topics, through the lens of The Gate's award winning campaigns on Anusol, bum's the word, a cream for piles and Replens, sex never get's old, a moisturising cream for dry vaginas. Kit and Vicky discuss bums among other matters, including: • Dissect their adverts on Anusol and Replens • How British humour is the best way to break taboo topics, as the British are leaders in toilet humour • How the Anusol campaign aims to educate by giving a diagnosis as well as removing the shame • Don't treat the female body as a problem to be solved • The importance of adverts on behavioural change, but also not to exaggerate their impact – the issue with purpose washing • Don't slip into stereotypes

Ishan Chatterjee, Head of Growth at VMLY&R is joined by Anna Vogt, co-author of The Rebuilders, and Chief Strategy Officer at VMLY&R to discuss how to turn setbacks into comebacks in the world of new business, learning from the experience and using it as a building block for future success.

A special IPA On episode for Breast Cancer Awareness Month. Hannah March interviews Yelena Gaufman, both from Fold7, on the need for body positivity in advertising and the detrimental effects that a lack of representation in advertising can have on people's physical and mental well-being. Their work on the Coppafeel! campaign gives them a particular insight into the dangers of a lack of body representation as it leads to an unhealthy body image and makes people reluctant to check their breasts.

Ayesha Walawalkar and Kate Bruges discuss the representation of over 55's in advertising, from the perspective of employees within agencies as well as the representation in adverts. Despite the growing shift towards an ageing workforce, this trend isn't reflected in the advertising industry with the average age of employees reduced from 34.6 years in 2021 to 34.4 years in 2022. Kate and Ayesha discuss this from their personal life experience and their own research. As Kate states what is needed is to “retain, retrain and recruit in that order'.

This episode of IPA On… delves into the critical topic of avoiding tokenism in the advertising industry. Our expert guests, Matthew Chew, EssenceMediacom and Matt Foster, Ogilvy, unpack the complex issue of tokenism in advertising, exploring the ways the industry can create inclusive, meaningful, and impactful change both on and off-screen. Episode Highlights: - The definition of tokenism and its implications in advertising campaigns. - Real-world examples of tokenism's impact on diverse communities. - Personal experiences of our guests, including how tokenism has played out in their careers and campaigns. - The importance of aligning internal policies with external messaging. - Approaches to diversity beyond event-based marketing efforts. - Strategies employed by agencies to tackle tokenism, both internally and in collaboration with clients. - How diverse communities can be actively engaged in the creative process to avoid tokenism. - The Barbie movie, and how it is or isn't helping representation.

AI has the potential to usher in a new wave of creative innovation, yet it also threatens jobs and the very agency model. Agencies that use AI effectively will have a competitive edge over those that don't. But what actually is AI? What can and can't it do? And how can agency leaders get started with AI?

What's the commercial imperative for agencies to do more than have good intention when it comes to ESG. Are we as an industry doing enough, quickly enough? How should agency leaders navigate the risks and opportunities? What practical steps do agencies need to take in the short medium and long term?

An in-depth discussion about a new report into how in-housing has evolved and where the opportunities lie for agencies. Download the full report: ipa.co.uk/knowledge/publicatio…ports/shift-happens/

Head of People Strategy Lara Poole and CMO Jess Gibb at St Luke's, join the IPA On Podcast to discuss how to attract new talent into our industry.

Oli Richards, CMO at The Beyond Collective is joined by the Founder of Persuasion Communications, Jane Austin, in this episode of IPA New Business Diaries. Oli and Jane discuss her career, why the industry should rethink the way they view PR and agencies should be devoting time to it.

One of the most awarded creatives in the world, Mark Denton joins Paul Bainsfair to talk about his route into advertising, his extensive career, the decision to become an intern in his 60s and what has changed about the industry over the years.

Wavemaker's Lisa Thompson and dentsu X's Lee Mabey join the IPA On podcast to discuss social mobility and classism in advertising and whether agencies are doing enough to combat it internally and in the ads themselves. For more on Common People: https://commonpeople.substack.com/ For Lee's speech about Classism: https://youtu.be/8E5SF6JnKhE

Nagmeh Taheri, Chief Business Development Officer at Publicis Media is joined by Fergus Waddell, Head of Growth at Saatchi & Saatchi London to discuss his move from account management into new business, the Pitch Positive Pledge and the increasing importance of effectiveness, efficiencies and numbers in media pitches.

IPA President Josh Krichefski joins Paul Bainsfair to discuss the inspiration behind his People First agenda, and some of the biggest issues facing our industry today.

IPA New Business Group co-Chair Pedro Martins is joined by Saatchi & Saatchi London CSO Richard Huntington for a discussion about his route into advertising, all things pitching and new business and Richard's mental health journey.

Heather Jackson is Co-founder at GenM, an organisation that empowers brands to take menopause seriously and to use their platforms to normalise the conversation. In this conversation about why menopause is simultaneously a gender, medical, workplace and governmental issue we are also joined by AMV BBDO's Chief Diversity Officer and HR Director, Kelly Knight.