Podcasts about eveddb

With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning. 

In this episode of Spikes Excitement Talks, Gordon sits down with Dan Cunningham, Global Head of Brand Marketing at Berghaus, to discuss reviving iconic brands, navigating the intersection of performance and lifestyle, and the future of creativity in an evolving digital landscape.Dan shares his journey from agency roles at Saatchi & Saatchi, Adam&EveDDB, and Dark Horses to leading the brand transformation at Berghaus—a brand with over 50 years of heritage in the outdoor industry. They explore how Berghaus lost relevance over time, the strategic pillars behind its comeback, and why credibility, culture, and inclusivity are central to its resurgence. From redefining outdoor gear for women to collaborating with Liam Gallagher and expanding the Berghaus Adapts initiative, Dan explains how the brand is not just selling gear but shaping outdoor experiences for a broader audience.Tune in for a conversation on the power of staying true to brand DNA, the evolving role of marketing beyond advertising, and how AI and digital transformation are redefining creative industries.

The ask was to improve upon an existing Disney concept, but that's not where things ended. We hear about how these two legendary houses of storytelling got together to create "The Boy and the Octopus." Thanks to Adam&EveDDB Strategy Director, Catherine Willoughby for sharing the journey. And to Tracksuit and the Master of Advertising Effectiveness (MAE) program for sponsoring this episode.

In 2014, oven chip brand McCain was struggling. Cash-strapped shoppers were switching to cheaper brands and own label. Promotions were delivering short-term volume, but depressed revenue and margins. To reduce price elasticity, McCain committed to a sustained investment in brand advertising. But success took time and patience. Winner of the prestigious 2024 IPA Effectiveness Award Grand Prix for long-term growth, the nine year journey reduced price elasticity by 47%, raised base sales by 44% and delivered £26 million of net profit. We talk with Mark Hodge of McCain Foods and Roisin Mulroney of adam&eveDDB. Thanks to Tracksuit and the Master of Advertising Effectiveness Program (MAE) for sponsoring this effectiveness episode.

In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case (00:38); then an exploration into AFFINTY's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill (16:04); and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods (33:48)

Especial: Effie Awards 2024 - Celebrando la Eficacia en su 25ª Edición En un episodio histórico de Los Dioses del Marketing, nos colamos como media partners en la sala de prensa de los Effie Awards 2024, el reconocimiento definitivo a las campañas más efectivas de la industria. Nos emocionamos un poquito, entonces sacamos muchas entrevistas. Por lo mismo, este será el primero de dos episodios destinados a hablar de este evento. Lo que nos sigue quedando clarísimo es que la creatividad, las tendencias, y la artesanía detrás de los anuncios son un motor poderoso para generar lo más importante: VENTAS. Invitados de LujoEntre los líderes de la industria que nos compartieron su visión, contamos con Héctor Fernández, CEO de VML, quien destacó cómo la creatividad y la simplificación del mensaje impulsan el crecimiento de las marcas. Además, Sergio Guiarte de CitiBanamex y Luis Sordo de Publicis Worldwide compartieron la complejidad detrás de crear campañas para una de las instituciones financieras más grandes del país. Alejandra Higareda de malvestida.com también estuvo presente, abordando temas de inclusión y diversidad, recordándonos que el marketing no solo se trata de ventas, sino de representar con responsabilidad a la sociedad actual. ¡Nos fascinó su perspectiva sobre cómo una visión más inclusiva enriquece la creatividad! Por otro lado, el equipo de BBVA México, con su CMO Enrique Cordis y Pablo Cárdenas (Director Creativo Ejecutivo), nos hablaron de su innovadora campaña de game show, un proyecto sin precedentes en el banco que involucró a equipos de antifraude, legal y marketing para transmitir un mensaje de prevención de fraude de una forma creativa y entretenida. Representando a las Nuevas GeneracionesLa joven ganadora de la categoría College Brand, Joanna Centeno, destacó el talento emergente en la industria. Con un equipo comprometido y el respaldo de mentores, esta futura estrella del marketing nos mostró que la creatividad joven tiene un gran futuro en México. Nuestro lado fangirl Nuestro querido Agustín no pudo contener su emoción al llegar uno de sus ídolos máximos en la historia del marketing: Les Binet, Head of Effectiveness at adam&eveDDB en Londres, quien nos regaló una perspectiva verdaderamente privilegiada de cómo las ideas poderosas mueven a una industria entera. Nuevas Propuestas y TendenciasOscar Vargas de Casa Pedro Domecq nos sorprendió con el lanzamiento de Presidente Sandía Chile, una innovación que combina la herencia de la marca con la frescura y picardía que busca la nueva generación de consumidores. Con un portafolio que incluye marcas legendarias como Brandy Presidente, Azteca de Oro, y Don Pedro, Domecq sigue liderando en el mercado de licores y vinos en México. Premios y ReconocimientosLos premios Effie 2024 nos recordaron el poder de una comunicación efectiva y su impacto en los resultados de negocio. Desde categorías tradicionales como Automóviles hasta especiales como David contra Goliat, los ganadores destacaron por su innovación y su habilidad para conectarse con audiencias de todas las plataformas. Inspírate. Genera. ¡Despierta! ¡Escucha ahora y conoce a los protagonistas de la noche! #PremiosEffie2024 #MarketingEficaz #PublicidadCreativa #Inclusión #Innovación #BBVA #CitiBanamex #MalVestida #CasaDomecq #LosDiosesDelMarketing #BrandyPresidente #Branding #Effie25 #MarketingDigital

Welcome to Season 2, Episode 64 of The Full Circl Podcast! Martin Beverley, Chief Strategy Officer at adam&eveDDB, shares his journey in the advertising industry and offers advice for young professionals. He emphasises the importance of finding and focusing on your strengths, being tenacious in the face of rejection, and pursuing what you love. Martin also provides practical tips for those interested in the advertising industry, such as reading case studies and applying for work experience programs. His parting message is to identify what you enjoy doing and find a career that allows you to do it more and get better at it. Thank you for tuning in to this episode of the Full Circle Podcast. We hope you found Martin's insights valuable and that they inspire you on your own career journey. Stay tuned for more engaging discussions and valuable career advice in future episodes! The Full Circl Podcast takes a closer look into the lives and stories of aspirational leaders worldwide. A range of powerful themes are explored throughout each episode such as; the powerful stories of these Leaders, their pathway to success, and advice to Future Leaders. Find out more at - Circl.org Follow us on Instagram - @‌Circlgram Follow us on LinkedIn -https://linkedin.com/company/circllearning Be sure to like and subscribe for more episodes! Thank you for listening.

I like to make lots of different things and help people create great things themselves. I'm the Chief Creative Officer of what3words, a company helping everyone talk about everywhere. We've built a remarkable in-house team who are setting the standard for creativity in business. I'm also the co-founder of Truth & Spectacle, a creative business consultancy. I was a Worldwide Creative Director at Ogilvy London and at adam&eveDDB. Working on Dove, Dove Men, Unilever and Philips, building and leading multi-disciplined and multi-agency creative teams. I've collected awards from most of the international shows, including Grand Prizes, Grand Prix and Golds for Integrated Campaign, Effectiveness, Cyber, Digital Design, Print, Social, Film, Product and Strategy. My work has also been included as case studies in TED Talks, marketing textbooks, business books, and parody videos. I give talks and workshops, and coach creatives to be great business people, and businesses to be powerfully creative. I also draw a decent birthday card.

In this episode we're joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom's blog you'll see he has over 20 years' experience as a strategist in the world's best marketing and communications agencies – AMV BBDO, Leo Burnett, BBH, adam&eveDDB – working with amazing brands including McDonald's, The BBC, Mercedes-Benz, Deloitte, Tesco, Barclays and John Lewis. Tom has worked with the ‘Godfather of Effectiveness' Les Binet, as well as sitting on the IPA's effectiveness advisory board and being a columnist for Marketing Week. Tom is an expert in all thing's digital effectiveness. He walks us through some recent examples of campaigns he found interesting and how they were effective at growing the brand. Stay tuned till the end for wise words from a pro.

Change is inevitable. We all understand nothing stays the same for long. But right now, change can feel like it's happening at a terrifying rate as the world continues to surprise and shock on what feels like an hourly basis. The only thing we can be sure of is that we can't be sure of anything. Change feels like it's been a running theme since the global pandemic, and now many of us are feeling pretty damn exhausted, fed up with everything shifting under our feet. To offer a positive slant, though, this week's guest is Metz ti Bryan, co-founder and production partner at The Or, a creative agency she launched in 2021. Part of the Mother Family, its core values are celebrating curiosity, rewarding empathy and encouraging independent thinking. And it is built on this premise – that change is something to embrace and behold. Metz, herself, is someone familiar with change. She grew up in Latin America, later Canada and then moved to the UK in 2012, working at leading agencies such as adam&eveDDB, McCann London, and BBC Creative. Her career has been about learning to pivot and adapt to the times. Change has been healthy for her, making her believe we should all be open to change. That adaptability is one of the most significant traits we can have to cope with the ups and downs of modern life, thrive in our careers, and even help make the world a better place.

It's deemed the Super Bowl of advertising in the UK, but it involves a lot fewer athletes and a lot more elves.On the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart are joined by Adweek's Europe creative editor Brittaney Kiefer and adam&eveDDB chief creative officer Rick Brim to discuss this year's crème de la crème of Christmas ads in the UK. Brim shares his experience sitting in the creative chair on the account of major retailer John Lewis and the significance of participating in this cultural moment for the country. The group discusses messaging trends amongst this year's ads, the favorites, and the delicate balance of driving a powerful emotional connection while still meeting business goals.Stay tuned after the episode for a bonus chat with John Bizzell, awards lead at WARC, who tells us everything marketers need to know about the upcoming awards. Hosted on Acast. See acast.com/privacy for more information.

This week John Bizzell, WARC's awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV. Discussing winning campaigns from APG Creative Strategy Awards 2023.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Here's a question. What do you know about who you want to be? This week's guest is Rick Brim. He's the Global Chief Creative Officer at adam&eveDDB. Rick was on the podcast four and half years ago in early 2019. I called that episode, “The ‘I Don't Know' Leader”, to highlight Rick's point that it's okay for leaders not to know the answer every time. I suspect, if you asked him today, he'd feel the same way. As would I. Leaders are not supposed to have all the answers. But Rick has been changed by the last four years. The leadership journey is personal. And complicated, because it involves other people. And sometimes it's overwhelming, because all the gaps in your leadership are filled with emotion. And a lot of that is the emotion that comes in the middle-of-the-night darkness that keeps us all awake. The last four years have brought most of us a hosepipe full of emotions. And every day the news adds more angst and anxiety and uncertainty to that drink. For some people, the answer is to meet that with a determination to focus on the task in front of them. To get back to work and to deliver results, come what may. That comes, inevitably and eventually, with a heavy price - for them and the people around them. But for others, the last four years and the maelstrom we live in today have given them the chance to learn about themselves. What matters and what else they are capable of. They have discovered, to use Rick's words, a clearer perspective of the person they want to be. They know that. And that, I promise you from the bottom of my heart, is the beginning of everything. What do you know about who you want to be? What questions are you asking of yourself and about yourself?

Edited highlights of our full conversation. Here's a question. What do you know about who you want to be? This week's guest is Rick Brim. He's the Global Chief Creative Officer at adam&eveDDB. Rick was on the podcast four and half years ago in early 2019. I called that episode, “The ‘I Don't Know' Leader”, to highlight Rick's point that it's okay for leaders not to know the answer every time. I suspect, if you asked him today, he'd feel the same way. As would I. Leaders are not supposed to have all the answers. But Rick has been changed by the last four years. The leadership journey is personal. And complicated, because it involves other people. And sometimes it's overwhelming, because all the gaps in your leadership are filled with emotion. And a lot of that is the emotion that comes in the middle-of-the-night darkness that keeps us all awake. The last four years have brought most of us a hosepipe full of emotions. And every day the news adds more angst and anxiety and uncertainty to that drink. For some people, the answer is to meet that with a determination to focus on the task in front of them. To get back to work and to deliver results, come what may. That comes, inevitably and eventually, with a heavy price - for them and the people around them. But for others, the last four years and the maelstrom we live in today have given them the chance to learn about themselves. What matters and what else they are capable of. They have discovered, to use Rick's words, a clearer perspective of the person they want to be. They know that. And that, I promise you from the bottom of my heart, is the beginning of everything. What do you know about who you want to be? What questions are you asking of yourself and about yourself?

Edited highlights of our full conversation. Here's a question. What do you know about who you want to be? This week's guest is Rick Brim. He's the Global Chief Creative Officer at adam&eveDDB. Rick was on the podcast four and half years ago in early 2019. I called that episode, “The ‘I Don't Know' Leader”, to highlight Rick's point that it's okay for leaders not to know the answer every time. I suspect, if you asked him today, he'd feel the same way. As would I. Leaders are not supposed to have all the answers. But Rick has been changed by the last four years. The leadership journey is personal. And complicated, because it involves other people. And sometimes it's overwhelming, because all the gaps in your leadership are filled with emotion. And a lot of that is the emotion that comes in the middle-of-the-night darkness that keeps us all awake. The last four years have brought most of us a hosepipe full of emotions. And every day the news adds more angst and anxiety and uncertainty to that drink. For some people, the answer is to meet that with a determination to focus on the task in front of them. To get back to work and to deliver results, come what may. That comes, inevitably and eventually, with a heavy price - for them and the people around them. But for others, the last four years and the maelstrom we live in today have given them the chance to learn about themselves. What matters and what else they are capable of. They have discovered, to use Rick's words, a clearer perspective of the person they want to be. They know that. And that, I promise you from the bottom of my heart, is the beginning of everything. What do you know about who you want to be? What questions are you asking of yourself and about yourself?

Cummins&Partners CEO Michael McConville returned home to Australia last year after five years at the helm of adam&eveDDB, home of effectiveness guru Les Binet – and where he was steeped in econometric modelling with the likes of John Lewis and Volkswagen. One marketer within the Volkswagen Audi Group, Benjamin Braun, nailed econometrics to the point that he could “forecast within 32 units [i.e. cars] what their campaign spend was going to get them in terms of sales”, per McConville. He's aiming to go one better, probably with clients like Jeep and McCain although he won't say just yet, after inking an exclusive creative agency deal with Mutinex for econometric modelling in real time. “We'll be looking to beat Audi,” says McConville. “This is a step ahead of what I'd been using in the past by a long way … This is the beginning of an industry repositioning. This is a form of applied marketing science … and agencies won't have excuses anymore to not put this sort of thing forward to clients.” Plus, he's using it to change Cummins&Partners fee structures: less upfront, more of the client business upside later. “Creativity won't be talked about as a big bet anymore,” reckons McConville. “It's a sure thing.” And that, he says, will make marketing a growth centre once again.See omnystudio.com/listener for privacy information.

Ad agencies are increasingly producing branding work as well as campaigns: but do they truly understand the design process? Guests from Mother Design, Studio Nari, and adam&eveDDB discuss.

Described as ‘an unstoppable force in the pop community' by Music Crowns, York-born Beth McCarthy tells the stories of a twenty-something trying to understand love, friendship, and the feelings that come with figuring out who you are. McCarthy draws influence from the guitar-based-pop of Miley Cyrus, the lyricism of Taylor Swift, and the vocal vulnerability of Holly Humberstone. Her music combines pop melody with a rocky edge and a deeply relatable honesty that has led to over 27.5 million Spotify streams, 330,000 TikTok Followers, and the release of her latest EP ‘No Hard Feelings' in September 2022. Beth has gained the support of BBC Radio 1's Mollie King, sold out her October London headline show (in 20 minutes), and completed a UK headline tour in May 2022, after support slots with Sigrid and Casey Lowry. She has also recently worked with adam&eveDDB as the voice of the CALM charity ‘Last Photo' campaign, which featured both on This Morning and across the wider ITV network. In 2023, Beth McCarthy is releasing a new 5-track EP, will be showcasing at The Great Escape in May, and is touring the UK in June with headline shows at Omeara (London), Sunflower Lounge (Birmingham) and Headrow House (Leeds).

Stephen's interest in advertising came from his favourite subjects at school – art and economics – and so he looked for a career that combined the creative and the commercial. He also was an avid reader of the ads and used to make montages of the ads from magazines as part of his art course and this helped set his heart on working in advertising. Stephen studied economics and graduated in 1980, at a time when the economy was in recession and jobs were scarce. He applied for agency and marketing graduate training roles and found his start in a marketing at Nestlé. After a couple of years, he moved into the agency world, working at Lintas, then at a start-up agency and finally he joined WCRS for the first time in 1988. He left for Leo Burnett to be Deputy MD and then re-joined WCRS in 1994, becoming Managing Director and later CEO in 1998. The agency was something of a rollercoaster ride and he saw it through some lean and some great years, notably winning its biggest pitch ever, winning the National Lottery in 1998 and with an array of formidable campaigns for clients such as Carling, BMW, First Direct, 118 118 and Orange. The management team bought the agency from Havas in 2004 and relaunched it with a group of companies under the Engine brand. Stephen was then approached to join DDB and become Chief Executive there in 2007. DDB and its forerunner, BMP was agency he had admired most throughout his career, but it had suffered from management instability, and he helped to secure its position and get back to something like its old form. In 2011, a small-hours conversation in Cannes with James Murphy and David Golding started the ball rolling for DDB to buy adam&eve. Months of top-secret negotiations followed, but not so secret that rumours leaked ahead of the deal being done. Finally in 2012 the agencies merged and Stephen became Chair of adam&eveDDB. 18 months later, Stephen left to pursue other ventures, starting a financial services business, along with working at Next 15 Plc (who years later bought Engine coincidentally). Stephen became CEO of the Advertising Association in September 2016. The AA's mission is ‘to promote the role and rights of responsible advertising - advertising that is trusted, inclusive and sustainable – and its value to people, society, businesses and the economy'. All the leading media owners and trade bodies are members of the AA. Stephens's past board roles include Deputy Chair of Brighton and Sussex University Hospitals NHS Trust and Chairman, Changing Faces, a facial disfigurement charity. He is also a past President of the IPA and of NABS. He is currently a Governor of Ravensbourne University, London and is on the board of the History of Advertising Trust. To hear Stephen's advice on getting your business through a recession, trying to change the advertising industry for the better and on how to get a good agency back on form, listen to this episode of ‘How I Became'. ⁠Watch on YouTube⁠⁠ Follow us ⁠⁠@HOWIBECAME__⁠⁠ for guest insights not on the podcast We're on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠X⁠ and ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ Episode Sponsor: ⁠⁠Gray Matters⁠⁠ - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success ⁠⁠Unity & Motion⁠⁠ - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a ⁠⁠UNIFY⁠⁠ Podcast. Produced by ⁠⁠Unity & Motion⁠⁠ Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor:  Catherine Singh

And Rising Co-Founder Jonathan Trimble is the latest guest on untalented by UNKNOWN ... Jonathan earned his stripes at VMLY&R, adam&eveDDB and Fallon London before finding his own business. We discuss Jonathan's journey, the problem with growing too fast and taking on too many clients, who the winners and losers are in the future of the creative industries, why there is a talent shortage, the realities of being fired by a client and the best way to lead creative teams to create incredible work. Jonathan Trimble: https://www.linkedin.com/in/trimblejonathan/

Managing Director James Rowe is the latest guest on untalented by UNKNOWN ... James is coming up to 10 years at adamandeveDDB and was in the founding team of bringing adam&eveDDB to New York. We chat about all things New York, what did it take for adam&eveDDB to be successful here, what's the difference between creative in LDN and NYC, and how can advertising still get the best young creative talent? James Rowe: https://www.linkedin.com/in/james-rowe-97499916/

This week all it took was a tasty tipple of classic TV ads to trap tenor turned top strategist, and alliteration aficionado, Tom Roach.  Currently VP of Brand Planning at Jellyfish, Tom has worked at some brilliant acronyms agencies like AMV BBDO, Leo Burnett, BBH, and adam&eveDDB, creating pitch-perfect campaigns for McDonald's, Sainsbury's, and the BBC to name a few.  He gets vocal on a ton of topics, including his early days as a choral scholar, his first agency job, what account people and snow ploughs have in common, The Guardian Points of View ad, why funnels getting flack is unfair, whether advertising will ever die, freedom within a framework, why media, strategy and creative shouldn't be siloed, a dedication to Les Binet, and more.  ///// Follow Tom on Twitter and LinkedIn  Here's his blog Make sure to read:  Most marketing is bad because it ignores the most basic data Why advertising will never die The sales funnel is wrong but it's here to stay, so let's fix it. And his Marketing Week column  Check out Jeremy Bullmore on Plonk and Placebos   If you enjoyed this episode, please do share and review the pod and help more marketers feel better about marketing. Tom also asks that you check out the brilliant work of Dr. Grace Kite (who'll be on Call to Action very soon) and CTA alumni Professor Karen Nelson-Field.  Here's your starting point:  The wrong and the real of marketing effectiveness by Dr. Grace and Tom And here's a thread from Tom on Professor Karen's research  Timestamps (01:59) - Quick fire questions  (04:23) - His beginnings as a choral singer (07:19) - First proper job in an agency (09:41) - Why account people are often unsung heroes  (17:51) - What makes Jellyfish different from other agencies? (20:41) - His adapted sales funnel and adopting freedom within a framework (23:29) - Why media, strategy and creative shouldn't be siloed  (32:40) - Advertising will never die  (36:49) - Incredible value of brands  (38:20) - Listener Questions from Jonny McGrath-Smith, Nick Ellis and Will Humphrey (48:55) - 4 Pertinent Posers Tom's book recommendation is: The Anatomy of Humbug by Paul Feldwick /////

Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and Mountain Dew, the pair dive into tackling music from a creative perspective. Episode Highlights:05:30 - Shannon discusses her introduction to music in the advertising industry12:00 - Shannon dives into a project for Blue Moon, and the key role music played in the campaign17:00 - Bryan shares how he navigates music terminology in the production phase19:00 - Bryan dives into the background of a powerful project for P&G and the custom music process24:20 - Shannon & Bryan share their key advice for fellow creatives More on SoStereo:SoStereo makes it fast and easy for brands & agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com 

The stories behind 10 years of iconic John Lewis ads and the simple brand platform and inspirations that shaped them, with CCO Richard Brim and CSO Martin Beverley of adam&eveDDB, London

This episode’s creative genius is Ben Tollett, Group Executive Creative Director at adam&eveDDB and co-creator of the much-loved John Lewis Christmas ads. Ben shows that what creativity needs is more kindness and humility, he lets people jump around with his ideas like a jumpy castle and the much-loved “Monty The Penguin” John Lewis ad is less loved in the focus group test.See omnystudio.com/listener for privacy information.

In this episode we are joined by Stephen Woodford, CEO of Advertising Association, who's passion for the advertising world shined through when speaking about his favourite ad of all time and how it transformed the world of advertising... Stephen is a huge advocate for improving diversity and inclusion, especially within the workplace and lead Advertising Association's "All In" industry wide survey that was used to gain insights on the representation and experience of the UK advertising's workforce plus data to benchmark progress from. Who is Stephen Woodford?

Nick Hirst is Executive Strategy Director at adam&eveDDB in London. He's twenty years into his planning career. He's been at adam&eveDDB for eight years and spent some of them as Head of Planning. That's after being a Head of Planning at Dare and working at Lowe and Grey. In this episode of Sweathead, we discuss the messy reality of doing account planning. You can find Nick here: https://twitter.com/nickhirst ** Find out about our Strategy Accelerator at http://www.sweathead.com Follow the fun on Instagram: http://www.instagram.com/sweathead Subscribe to our newsletter: http://eepurl.com/dscjW5

Metz Bryan-Fasano is the Co-Founder and Production lead at theOr (Part of the Mother family). In this episode Metz shares how she discovered the courage to stand up for what she believed in and how one bold move created her next opportunity. Metz believes strongly in transparency and vulnerability as a leader using emotional intelligence to influence the creative process and connect with people to make the best work possible. We also talk about why it's important to find your voice, back yourself, keep listening and learning and enjoy life! So many insights and wisdom on being a leader and what you can access when you step into your courageous zone.Metz has worked at award-winning agencies including adam&eveDDB and McCann London, and most recently at BBC Creative where she was responsible for establishing processes and building their Project Management department.Topics covered include:Showing vulnerabilityLeading by exampleTaking risks & trusting yourself Standing up for what you believe in Making bold moves The importance of open mindednessNot having all the answersConnecting to your team to get results Leadership is a two-way street - you can learn from your team The importance of listeningFinding your voice Follow Joanna Howes and The Change Creators: Website: https://www.thechangecreators.comLinkedin: https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Shannon Murphy is a Creative Director at Adam & Eve DDB in their NYC office. It was so nice to speak with her about her journey to Creative Director at one of the most awarded agencies in the world! In this episode, we talk about the many barriers to entering and advancing in this industry. Whether an aspiring advertiser or a senior-level associate, everyone can learn something about the industry and create great work in the episode. Visit our Instagram to see our master resource list and to connect with Shannon! @breakingandenteringpod --- Send in a voice message: https://anchor.fm/breakenter/message

How does your brain respond to music? We discuss the links between music psychology and neuroscience, investigating topics such as exposure to music in young children, music perception and the cognitive neuroscience of music. We are joined by three expert panellists to help us navigate this fascinating topic: Professor Lauren Stewart Lauren is a Professor of Psychology at Goldsmiths where she founded the MSc in Music Mind and Brain and co-leads a research group in this area. She has published widely on topics including learning and plasticity, congenital amusia, earworms and therapeutic aspects of music. She has been engaged in several citizen science and public engagement projects, including a Silent Disco earworm experiment at Manchester's Museum of Science and Industry, a live experiment on musical plagiarism at the Science Museum's Dana Centre and an in-depth discussion on the ​‘Tingle Factor' in music as part of Radio 3's Wellcome Collection residency. Professor Daniel Müllensiefen Daniel is a Professor in Psychology at Goldsmiths and also a research fellow with the University of Music, Drama, and Media at Hannover, Germany. He is interested in (almost) all questions relating to music psychology, ranging from industry-related work on music and advertising (working as Scientist in Residence with adam&eveDDB) to individual differences in musical ability and to musical memory and plagiarism. Daniel was awarded the prestigious Anneliese-Maier award by the Humboldt- Foundation in 2016 and is the editor of the international open-access journal Empirical Musicology Review. He is currently heading the LongGold project, a longitudinal study on the development of musical and other cognitive and social abilities during adolescence. Dr Diana Omigie Diana Omigie is a cognitive neuroscientist and member of the Music, Mind and Brain research group at Goldsmiths where she co-directs the MSc programme in Music, Mind and Brain with Daniel Müllensiefen. Her research interests revolve around the behavioural, physiological and neural correlates of music-induced emotions and the aesthetic experience. Hosted by HP's Lissy Kelleher-Clarke (MSc Music, Mind & Brain alumnus) Useful links and resources: Music Mind and Brain blog PANC Blog MSc Music, Mind & Brain course information The Culture Bar is a podcast series created by HarrisonParrott focussing on conversations in culture and the arts.

The likelihood of getting eaten by your cat this Halloween is low, but it's not zero. Building on the success of last year's Halloween campaign, this year's "Tasty Human" takes the humor and insight to a new, hilarious level.  

This award winning campaign is a terrific example of how what we produce as an industry can be more effective when it makes us check and discover our own biases without telling us we should. Adam&EveDDB's Creative Director Selma Ahmed and Planning Director David Mortimer talk us through the thinking that led to this Channel 4 Diversity in Advertising Award winner.  

The UK government is looking to ban all TV and online advertising for food and drink that are categorised as high in fat, sugar, or salt in an attempt to reduce obesity. What will this ban mean for the food industry, and will it have the impact that the government hopes it will?To explore this question we bring together two experts in the field, Stephen Woodford, Chief Executive, Advertising Association and Phil Smith, Director General, ISBA. We discuss what the implications of the band are for manufacturers and brands, and we investigate the facts around advertising and obesity in order to determine how effective the ban might be. Join the conversation on Table Talk.About our panelStephen Woodford, Chief Executive, Advertising Association Stephen was appointed CEO of the Advertising Association in 2016. The AA promotes the role and rights of responsible advertising and its value to people, society, businesses and the economy, and all the key trade bodies, commercial media owners and tech platforms are members of the AA. Prior to joining, Stephen held management roles in four agency groups (Leo Burnett, WCRS/Engine and DDB/adam&eveDDB, Next 15). He also chairs youth marketing agency Livity, a social purpose-driven business that seeks to transform young peoples’ lives, especially from BAME backgrounds. He is a Governor of Ravensbourne University in London, the UK’s newest creative and technology university. Stephen is a past President of NABS and serves on the board of the History of Advertising Trust. He was IPA President (2003-05) where he led both their first ethnic diversity initiative and transformed its professional qualifications for new industry entrants, which over 20,000 people have now sat and passed in the UK and around the world. Phil Smith, Director General, ISBAPhil joined ISBA in January, 2017 and heads up the organisation. He’s responsible for ISBA’s strategic direction and its advocacy agenda. He leads the team of ISBA directors and looks after the day to day operation of the business.Before ISBA, Phil’s career in the UK and Europe has been in marketing, sales and general management, spanning a wide range of industry sectors, from consumer goods to grocery retail and from marketing technology to lottery and games.Phil holds a BA in Classics from Jesus College, Oxford. He is a keen runner, skier, year-round open water swimmer and is married with five children.

We’ve taken cover in the jungle and laid bait of some intriguing research in the wild to snare planner, pattern spotter and people watcher, Sarah Benson, this week.   Currently a Senior Planner at adam&eveDDB, Sarah is an exceptionally talented strategic mind with 12 years’ experience making telly ads, creating brands and finding out what people really think.  She chats to us on being fired from her first job at IKEA, tackling industry biases, why planners should pay attention to the mundane, pattern spotting, research in the wild, cracking on, hard pants and lots more. Plus, a bonus pitch story of power, corruption and blueberry cheesecake.  ///// Follow Sarah on Twitter Sarah proudly dedicates this episode to @izzihays, give them a follow too Check out her film recommendation The Florida Project  Sarah’s book recommendations are: The Optimists Telescope by Bina Venkataraman  Trick Mirror by Jia Tolentino   Perfect Pitch by Jon Steel  /////

Amid the chaos and catastrophe of 2020, there were some inspiring stories , some glimmers of hope. The socials were buzzing with people starting side hustles or going all-in with new business ventures. In this ep, I chat to a founder of a brand new ad agency. How the hell do you start an agency in a pandemic?  Let's find out!* Metz Bryan-Fasano is Co-Founder and Production Leader at Other London, the latest addition to the Mother Family of fiercely independent creative agencies.She believes that Creative Operations & Production is about using emotional intelligence to influence the creative process and connect with people to make the best work possible. Metz has worked at award-winning agencies including adam&eveDDB, McCann London, and BBC Creative. She is also a big fan of hard working entrepreneurs with fabulous & glamorous energy such as Beyonce, Lady Gaga and RuPaul.Connect with Metz on LinkedIn and on insta

Ever worked in a company that fusses with process and organizational charts but never makes good work? Yeah. The question houses the truth, doesn't it? Genevieve Grandsen, Selma Ahmed, and Will Grundy work at one of the world's best agencies (although, now I've interviewed six people from adam&eveDDB, it sounds like "the world's best agency" is the "key message" but this is very un-British so I'll be British on their behalf and say "one of..."). Having spoken with CCO Rick Brim and CSO Martin Beverley, I wanted to find out if their relatively low-fi way of working is real. It seems like it is. And this will disappoint many agencies that are new to creative teams and account planners and spend their days in offsite meetings reviewing all their management things. Apparently, hiring people who know how to do what they need to do, expecting good things from them, and letting them talk is a pretty adequate process. And that's what we discuss. You can find Gen and Selma here http://genandselma.com/ and Will, because he's a planner and isn't on somebody else's website, here: https://www.linkedin.com/in/will-grundy-5835a536/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

How does one of the world's best agencies–adam&eveDDB-work? The teams of Chief Creative Officer Rick Brim and Chief Strategy Officer Martin Beverley are responsible for some of the UK's most famous advertising. Their John Lewis Christmas campaigns are what all other Christmas campaigns are compared to. So how does the magic happen?   In this interview, we discuss: - How the account planners work with the creative teams at adam&eveDDB - Why simplicity matters, and - What it feels like to be only as good as your next idea   You can find adam&eveDDB here: https://adamandeveddb.com/ ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Emotions have been at the heart of successful marketing for decades, and a strategy greatly popularized in the last decade by the work of Binet & Field. This week, we're joined by the brilliant Claire Strickett from adam&eveDDB to bring a grounded view on the importance of emotions. A chance to better define what we mean by emotions, and put to rest some of the many misconceptions peddled in our industry.

Guy Shelmerdine is one of the most respected commercial directors of the past two decades. He’s a creator to the core with an inspiring focus on craft, performance, characters and concept, creating an impressive and eclectic body of work with a comedic through line. He joined the production company SMUGGLER in 2003 after winning Best New Director at Cannes, and has remained there ever since. He has helmed award-winning spots for clients such as MINI Cooper, IKEA, Virgin Mobile, Coca-Cola, Honda, Range Rover, Skittles, Snickers, Volkswagen, Weetabix, and Barclays Bank. Other notable projects include work for Hertz with adam&eveDDB, MoneySuperMarket with Mother London, and Jockey with Droga5. He’s a rare talent to find equal levels of success in the US and European markets. Guy also created the pioneering VR genre experience, Catatonic, the first ever live-action virtual reality horror film, which was lauded at SXSW, Cannes and Comic Con. Recent notable work includes his campaign for UberEats featuring Patrick Stewart and Mark Hamill, the Star Wars vs. Star Trek face-off we’ve all been waiting for. Other fan favorites include his inventive work for Starburst “Vertical Salon”, considered a technical feat of production design. He’s a storyteller and comedy maker who has created one of the most original and distinctive bodies of work in advertising.

A brand new podcast about learning to lead for creativity. I'm talking to some inspiring creative leaders with great stories to share about how they've learned to lead. Today's guest is Richard Brim, Chief Creative Officer of adam&eveDDB. Richard brings a compelling blend of talent and humility to his leadership. We talked about some of the things that help create a culture where creativity thrives, including the power of positive energy and the crucial difference between good and bad fear. I hope our conversation will give you a little fuel for your own made not born journey. To find out more about Alison Chadwick, visit www.growpeople.co.uk.

What if you think you're a strategist who happens to write but you're really a writer who happens to do strategy? Claire Strickett is a senior planner at one of the world's best agencies adam&eveDDB. In London. She writes all day every day - research debriefs, workshop agendas, presentations, and creative briefs. But she just co-wrote a book with Bert Blaize. It's about food and wine and it's called "What Wine When: What to drink with the food you love". So we investigate the difference between being a strategist who writes and a writer who does strategy. You can find Claire on Twitter here: https://twitter.com/clairestrickett You can find "What Wine When" here: https://www.amazon.co.uk/dp/1529104858/ref=c ** Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com

Times are tough. And, as such, in the past few months, brands have taken their duty to communicate purpose seriously - too seriously. This week we’re joined by Dom Boyd, managing director of market research company Kantar and previously of adam&eveDDB. Dom says there’s a concerning trend in creative advertising: we’ve lost our sense of humour. Kantar has crunched the numbers and found that funny ads are becoming harder to find. While we are in a pandemic, Dom believes that people don’t need intermittent reminders that life can suck - ad breaks are annoying enough. So why have brands cowered away from comedy, how can advertisers reverse the trend and what are the differences in tone between traditional and digital? We discussed all of this and more, revealing Kantar’s own data on the matter and Theo and Eve’s advice for brands who want to use social to inject some comic relief back into their creative.

Tom Roach is a well-recognised marketing strategist who has been in the advertising industry for just over 20 years. Tom has worked with many infamous and successful brands, but perhaps his most proud campaign was Sainsbury’s “Try something new today” that delivered 1.9 billion pounds of sales. Tom has established himself as a champion for the commercial power of creativity through his work in London at AMVBBDO, Leo Burnett, BBH and recently adam&eveDDB.Tom also writes his own blog discussing well known marketing ideas with a modern twist.In this episode, we discuss: Marketing effectiveness; how do you define it and how does it link to creativity'The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies’ – by Les Binet and Peter FieldThe correspondence between the level of creativity deployed and advertising effectiveness as well as the commercial impact of emotional creativityHow long-term brand building and short-term sales activation are not mutually exclusive and how the 60/40 rule should be adapted to each bespoke brandTom’s most recent blog post - ‘The wrong and short of it’, and how it champions for a radical middle path that looks at finding a balance between brand and performance marketersThe culture of binary opposition in marketing and how to find unity and a common enemyThe prevalence of short-termism in today's world and the impact of social platforms.Three Quick Questions: A business Book you recommend? ‘Good Strategy Bad Strategy’ by Richard RumeltPerson to follow on social media or digital media? Tom Goodwin @tomfgoodwinOne on one dinner with a living person? Tom’s wife Jane.To follow Tom on twitter - @tomroachTo find out more about Tom’s blog or to contact him, visit https://thetomroach.com/

Criação da adam&eveDDB. Marmite é uma pasta para passar em torradas. Muitos ingleses amam. Muitos ingleses odeiam. Toda a comunicação deles é baseado no amor e ódio. Para convencer os haters, eles brincaram com os poderes da hipnose nestes spots.

Dylan Davenport is the Managing Director of The Wild at Jungle Creations. They are a social-first publisher that is disrupting the traditional agency model. Dylan is a highly regarded advertising veteran. having worked at some of the most prestigious ad agencies of the last decade. Rapier, BMB, Adam&Eve, who later became adam&eveDDB. They’ve got channels like ITV or Channel 4 dedicated to different interests people have like food, crafting, fitness, female empowerment and they have amassed 115 million followers across them. One of their brands is Twisted, the food brand, which has more than 500 million sponsored views 27 million in the community. It’s the number one food and drink Facebook page in the UK and they have launched their own restaurant. Now with this super-engaged audience, they understand what people like, what they share, what they’re fascinated by and what’s emerging and they use those audiences and insights to solve their clients' biggest business challenges. If you are remotely interested in: what it takes for brands and agencies to be successful today then strap yourself in because you will find this conversation to be absolutely fascinating.  We discuss why he feels marketers at FIFA are some of the best marketers in the world. The FIFA football game has the ability to react to culture quickly, in 48 hours they can put something that happens in culture in the game,  like putting in the Viking hand clap. His team had the idea of reversing it, so create something in the game that would be reflected in culture. which they did. but it just demonstrates what can be done once we take away the shackles of the 30 and 60-second advert. Enjoy the chat. 

In the third part of our Lemon podcast trilogy, author Orlando Wood sits down with Sarah Carter, Global Planning Partner at adam&eveDDB to discuss right-brained creative development. The episode dips in and out of the approach to advertising taken by the late John Webster, who was the Creative Director at adam&eveDDB and how this relates to chapter four of Lemon.

Para começar essa insanidade, meu convidado é o ex-dupla e eterno amigo Andre Sallowicz, diretor de criação da adam&eveDDB, em Londres. Antes de lá, ele passou pela ColensoBBDO na Nova Zelandia. E no Brasil, trabalhou na AlmapBBDO, Grey, Y&R. Em 2016, Sallowicz foi o diretor de arte mais premiado do mundo nos rankings de Cannes […]

Earlier this summer, Jemima Monies, Head of New Business & PR at adam&eveDDB wrote an article in Campaign about why new business leaders need to fight harder to be heard. She closed the piece with a rallying cry to the industry to “value new business people’s opinions, invite them to speak out and elevate them […]

Mills is the co-founder of usTwo, which creates digital products, services and businesses. The usTwo website states: “We team up with companies to make meaningful digital experiences. Or… simpler still… We make things to change things.” usTwo has been thrust into the spotlight with their exceptionally popular mobile game ‘Monument Valley’. Which achieved huge critical acclaim and ended up featuring in the popular Netflix show ‘House Of Cards’. Mills now runs ‘The Adventure Floor’, which is an exciting feature of usTwo. The Adventure Floor is an incubator that invites small businesses to work in usTwo’s studios and utilise the skills and expertise of others doing the same. As well as receiving potential investment from usTwo. usTwo also has a client facing side to their business. Which creates digital products and services for clients including Ford, Android Wear, Harvey Nichols, Nike, Adidas, BMW, Sony, Sky and Google to name just a few. In fact, they made the seductively slick Harvey Nichols Rewards App, which was the subject of the “Shoplifters” campaign by adam&eveDDB. Mills has recently undertaken the challenge to run an ultra-marathon by his 40th Birthday. (That’s 62-miles. Ouch.)

Xavier Rees is the CEO of Havas London and Havas Helia based on Granary Square in King’s Cross. He has worked his way up via some of London’s best ad agencies such as BBH, Wunderman, and most recently he was Group Managing Director at adam&eveDDB, the agency behind the John Lewis Christmas ads. Lauren talks to Xavier about his career path, progress made at Havas, and how we can attract the brightest talent to consider careers in advertising - even from primary school age.

Joining Lee Henshaw from Silence Media to discuss the Creative Renaissance are Melissa Ditson from 360i, Matt Fuller from MJ Media and Drew Spencer from adam&eveDDB. Visit the Silence Media website if you'd like to join Lee, Melissa, Matt and Drew at the Silence Please conference in London on May 25th. See acast.com/privacy for privacy and opt-out information.

In Campaign’s first weekly news podcast, James Murphy, the group chief executive of Adam&EveDDB, and Helen Calcraft, a founder of Lucky Generals, join Campaign’s Gideon Spanier and Claire Beale to re-live the drama of Sir Martin Sorrell’s resignation from WPP, assess his legacy and debate what’s next for the man and the company.

Why do creative powerhouse relationships go sour? Have we reached Peak Meal Kit? What was actually worth seeing at SXSW? These and more questions—including "How can rapping about Sprite get me a job?"—will be answered in this week's episode of the Adweek podcast. Timestamps: 01:30: Has the meal-kit market gotten saturated? | 10:00: Harvey Nichols has dumped longtime agency adam&eveDDB. | 22:00: How a copywriter's Sprite rap got him a job at Wieden + Kennedy | 26:30: From sleeping on stage with strangers to hopping in the Batmobile, here's what got our attention at SXSW. See acast.com/privacy for privacy and opt-out information.