Podcasts about mullenlowe

How happy are you when you buy auto insurance? If your answer is anything other than thrilled, you're not alone. In fact, years ago, a UK insurance company tried to convince us otherwise with their tagline “Quote Me Happy.” Spoiler alert: Nobody was happy. This raises a fascinating question: What role does advertising play in the customer experience, and why is there such a massive disconnect between the ads we see and what we actually get? In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the Great Expectation Gap—and they've brought in a special guest: Ben Shaw, Chief Strategy Officer at MullenLowe (and, fun fact, Colin's son). It turns out that years of heated Sunday lunch debates on advertising vs. CX have led to this moment!

How happy are you when you buy auto insurance? If your answer is anything other than thrilled, you're not alone. In fact, years ago, a UK insurance company tried to convince us otherwise with their tagline “Quote Me Happy.” Spoiler alert: Nobody was happy. This raises a fascinating question: What role does advertising play in the customer experience, and why is there such a massive disconnect between the ads we see and what we actually get? In this episode, Colin Shaw and Professor Ryan Hamilton dive deep into the Great Expectation Gap—and they've brought in a special guest: Ben Shaw, Chief Strategy Officer at MullenLowe (and, fun fact, Colin's son). It turns out that years of heated Sunday lunch debates on advertising vs. CX have led to this moment!

Este programa podría haberse llamado perfectamente “Make Brands Great Again”, pero nos daba miedo que Trump nos subiera los aranceles y nos fuéramos a pique. Así que lo dejamos en algo más discreto, aunque igual de real.Hoy hablamos de lo que pasa cuando las marcas se ven arrastradas por los vaivenes de la política, de los discursos que cambian según sople el viento... y de cómo se gestiona todo eso sin que el logo acabe en la basura.Para ayudarnos a navegar este tema tan ameno y sencillito contamos con Carlos Alija, un creativo de nivel internacional que ha currado en Wieden+Kennedy, Sra. Rushmore, BBDO, Publicis o MullenLowe, y que ha pasado por Londres, Nueva York, Los Ángeles, Sidney y Madrid. Un tipo que está en todas las listas de molar como Adweek's 100 Most Creative y Campaign 40 over 40.Además, con él repasamos casos como el de Coca-Cola durante el nazismo, SEAT en el franquismo o cosas más actuales como el borrado de contenido LGTBIQ+ de Iberdrola. También de cómo se gestionan campañas globales, de los cambios de última hora de los clienets, de cómo cambia todo con el regreso de Trump... y de si realmente existen marcas que se crean sus propios discursos o solo usan el propósito cuando conviene.Puedes dejarnos un comentario con piropos, opiniones o insultos amistosos en Instagram, X o LinkedIn.Nuevo programa cada tres semanas.Patrocina: Madrid Content SchoolCreación: Dei Arroyo y Leonor MuñozEdición de sonido: Adrián FernándezPresidente Honorífico: Toni SegarraNo-Bullshit Creative Director: Ferran LópezEl Becario: Edu Pou

In a special episode of the AdTalk podcast, IPA Director General Paul Bainsfair is joined by Tom Knox, Chairman of MullenLowe and the Chair of the Board of Trustees of the History of Advertising Trust (HAT). They explore HAT's new archive service, Brand Archaeology, and how it can not only preserve advertising's history for future generations but also act as a research tool for new ideas. For more from the History of Advertising Trust: https://www.hatads.org.uk/

Hoy conversamos en vivo desde nuestro estudio en el Tema del Día con Juan Federico Salaverría Quirós y Orlando Álvarez, sobre los 65 años de innovación de Publicidad Comercial MullenLowe.

One day, when she was a teenager spending the summer in Ireland, Libby DeLana took the bus into Dublin and was awed by the Book of Kells. Little did she know that moment would change her professional trajectory. Fast forward to several years later, with an undergraduate degree in hand, Libby went to culinary school with a friend and discovered that as much as she enjoyed creating delicious food, she was far more enthralled with the layout of a beautiful menu. She listened to these whispers of what really lit her up and had a very successful career in advertising. Fast forward a bit more, and while everything seemed great on the surface, Libby realized something felt off in her life.  Once again, she listened to the whispers, laced up her shoes and went for a walk.  And she has kept walking, every day, for the past 12 years.  Libby has turned this walking practice into more than just being in nature.  She has a whole new chapter in her life, has written a book and hosts a great podcast. Listen in to hear Libby's perfectly imperfect journey.   Bio Libby DeLana is an Executive Creative Director, founder of This Morning Walk™ (thismorningwalk.com / @thismorningwalk / #thismorningwalk) and is co-host of the podcast This Morning Walk with Alex Elle. She spoke at The Do Lectures 2022 with Cheryl Strayed about the transformative power of a walk. Libby spent her career in advertising and was the Design Director at MullenLowe for 15 years, then went on to co-found Mechanica, a small boutique agency in Massachusetts. Libby's work has won many industry awards, has been featured in publications like PRINT Design Annual, Graphis Design & Logo, Fast Company, Communication Arts, and has been profiled by the BBC for the series called The Chain in which, “leading figures name the woman who's inspired their success for the next interview in this audio chain.”   Please feel free to join this walking community by following @thismorningwalk @parkhere on Instagram or for more info and resources thismorningwalk.com

 Eric Williamson is the Chief Marketing Officer at CallMiner. As CallMiner's Chief Marketing Officer, Eric oversees all global marketing functions from brand and events to demand generation. Eric's marketing team works very closely with channel and sales to drive pipeline and CallMiner's explosive growth. Eric has over 20 years of experience in both technology and consumer products marketing from both the vendor and agency side.  Before joining CallMiner, Eric was VP Brand & Digital Marketing at Acquia - an open DXP platform built around Drupal - where he led brand, creative services, webops, editorial, and demand generation. Prior to Acquia, Eric was on the agency side of marketing working as SVP Digital & Social Media at MullenLowe, and before that as VP Digital Strategy at The Martin Agency.  During his career, Eric has worked with a variety of B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. He earned his undergraduate degree from Texas A&M University, and an MBA from The University of Texas at Dallas.    Questions ·      Could you share in your own, how it is that you got from where you were to where you are today? ·      Now, could you share with our listeners what is CallMiner and what exactly do you do? ·      The CallMiner CX Landscape Report, could you share with our listeners, I would say maybe three to five of the top themes or insights that we were able to garner from that data and that report? ·      What are your views as it relates to how leaders are actually utilising the CX data? Are they supporting and using it to make data driven decisions? Or is it just one of those reports that's generated and is there as a KPI but you're not really doing anything with the information. ·      Now, could you share with us what's the one online resource, tool, website or app that you absolutely can't live without in your business? ·      Could you also share with us maybe one or two books that you've read, it could be a book that you read recently, or even one that you read a very long time ago, but to this day, it still has had a great impact on you. ·      Now, could you also share with our listeners, Eric, what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. ·      Where can listeners find you online? ·      Now, Eric, before we wrap our episodes up, we always like to ask our guests, do you have a quote or saying that during times of adversity or challenge you will tend to revert to this quote if for any reason you got derailed or you got off track, this quote kind of helps to get you back on track.   Highlights Eric's Journey Me: Now, before we jump into the conversation, I always like to give our guests an opportunity to share a little bit about their journey. So, could you share in your own words, how it is that you got from where you were to where you are today?   Eric shared that Yanique did a pretty good job of covering his bio and in her intro, so thank you for that. So, he started his career out as essentially a BDR or an SDR is what they're called, typically, at least in SaaS, which he thinks is one of the best first jobs you can have, especially if you have aspirations of doing something in either sales or marketing. So, you talk to a tonne of CMOs, who that was their first job as well, so that's where it started.  He spent a lot of time working in digital advertising and then ultimately integrated big agency advertising for a lot of big brands and then flipped over to the client side and worked at a tech company called Acquia, which was covered just briefly in that intro. It's an open DXP player, built on top of Drupal, which is an open source project. And essentially, think of it is an open source competitor to something like Adobe Experience Manager. So, spent three or four years at Acquia.  And after that was introduced to the CEO at CallMiner, and had a lot of great discussions and he has been at CallMiner as their Chief Marketing Officer since 2020. And they've had a really nice run so far, they've gone from about 40 million ARR to a little over 80. And they're still seeing some nice growth despite maybe some of like macroeconomic headwinds.   What is CallMiner? Eric shared that CallMiner, they are the leader in conversation intelligence, specifically focused in more on customer service. So, if you think of any large company that has one or more large customer service agents, contact centres. So, they'll utilize their platform to ingest, so record and analyze every single customer interaction, whether that be a phone call to a customer service agent, texts to and from an agent, chats with an agent, survey data, all of that gets analyzed, and it's able to then turn around in real time and provide that customer service agent with guidance on to how to be able to deliver a better customer experience, guidance on how to answer the questions or access resources better. And then ultimately, if you're able to mind through millions of customer interactions, there's extremely valuable insights that can be discovered. And so, through machine learning in their artificial intelligence, their platform delivers that which is the larger value proposition.   The CallMiner CX Lanscape Report and the Insigts Garner From That Data Me: Alright, thank you for sharing that information on CallMiner. In leading up to the interview with you, Eric, I was shared a copy of the report, The CallMiner CX Landscape Report, and I'm sure you're familiar with it right as the Chief. So, could you share with our listeners, I would say maybe three to five of the top themes or insights that we were able to garner from that data and that report?   Eric stated that first and foremost, the CX Landscape Report that Yanique's referencing, it's an annual report that they publish so, it's original research for them. So, they do a survey of 700 plus CX and contact centre leaders across the globe and then what they'll try to do is keep a lot of those questions the same year over year as new trends and topics tend to emerge, they'll introduce a few new questions, but that way they're able to ultimately keep a pulse on what is important, and what sort of trends they're seeing with CX and contact centre leaders across the globe.  In this particular one, so in the one that they published in late 2023, obviously, and this is not going to shock anyone but one of the biggest topics that was not new but he would say the focus on it was extremely heightened, is around artificial intelligence, you'd have to be living under a rock to not notice just the media firestorm around artificial intelligence, in particular generative AI in 2023 and even today.  A lot of the typical data that they'll look at in that report, and the findings have to do with, like he said, trends that contact centre professionals and CX professionals are seeing within their own organizations. But he would highlight a few specific findings around artificial intelligence since that seemed to be the dominant theme. What's interesting is couple of themes would be that nearly this is not going to shock anybody, but nearly all of them are looking to implement some aspect of artificial intelligence in the next 12 to 18 months. The interesting sub stat to that is of those, over half aren't really sure what they're supposed to do basically, they know they need it, whether they were told this or whether they inherently think they need artificial intelligence in some way. So, they're investigating it, but they are a little bit lost in terms of where exactly to apply it. So, that was one of the first overarching thematics is everybody wants it, but they're not sure what to do with it.  The next is, now that we've moved a little bit beyond, maybe like the hype cycle of all of this, where he thinks everybody is rushing to go do something, and you've got a little bit of fear of missing out. Now they've started moving into the stage where companies are actually starting to try and implement some of these things. And what they've moved into now is sort of the reality stage, which is they're starting to realize that there's some risk inherently with this, largely around compliance, around the protection of their brand. Because sometimes these generative AI models can have hallucinations, etc. So, he thinks they're getting into the reality stage of actually trying to implement it and realizing that you have to take a much more responsible approach to how we think about this, and that there is no AI silver bullet out there that's going to solve all of your CX problems.  The last one, and the underlying aspect of this is actually something that they have heard, even before they started digging deeper into AI trends for CX leaders, and that has to do with how CX is positioned among the entire company/organization. So, in many cases, CX is disconnected from the contact centre, which is never good. Or you've got CX that is its own central thing, your meeting, you've got CXO, you've got a team. And then in other cases, CX is sort of sprinkled in multiple departments. And so what this kind of leads to is a bit of a disconnect, in terms of how you can roll out properly something as expansive as artificial intelligence within a piece of software across all these different pieces that are somewhat disconnected within the organization.  The other thing it leads to is let's say you've got a contact centre, and you've got all this amazing data, because of the disconnections here, some of that incredible data coming out of all these customer interactions is never actually making it further than the contact centre because of those disconnects. So, the last theme has to do with how companies typically will measure CX or a voice of the customer programme. He thinks as everybody who might be listening to this podcast know CX when it all comes down to it is largely has grown up and is still inherently based on surveys. So, whether it be an NPS or CSAT survey, but these are solicited surveys, solicited answers from a survey which sometimes can be very polarizing.  The big opportunity and where he think the industry is going is to combine that survey data with unsolicited data. And so this would be the data that comes out of contact centres and customer service centres, actual conversations that have a motion that we can measure versus solicited questions and answers. So, he thinks the combination of those two is where CX in general is going. And what you'll find is companies that are a little bit more mature and have a better org structure are already tapping into some of that data out of their contact centre.   Me: Wow, that's amazing. I think that's a great idea to merge the data that is collected from people who are actually talking to customers on a daily basis. I mean, the reality is, in a contact centre, customers only call for two reasons, right, to make a complaint or to make a request, there is no other reason why they're calling.   Eric agreed, that's correct. So again, you think of like, put it in the consumer perspective, other than the major influencers, when you go put something on a review about a hotel you stayed at or about some restaurant you went to on Yelp, largely it's because it was either an amazing experience that you just can't help yourself, or it was such a bad experience that you just can't help yourself. So, it becomes polarizing, which is why using surveys only is flawed to truly measure CX.   How Leaders Utilize CX Data Me: Now, what do you think leaderships' role is? Being in the industry and also being in marketing with a lot of exposure working with different organizations, what are your views as it relates to how leaders are actually utilizing the CX data? Are they supporting and using it to make data driven decisions? Or is it just one of those reports that's generated and is there as a KPI but you're not really doing anything with the information.   Eric stated that if you look at their CX landscape report or talk to most large companies, for the most part, they're using CSAT score which is survey based, or an NPS score as kind of a one metric, if you got all the way up to the CEO level that they're looking at on a regular basis to measure sort of the barometer of where their customer experience offering is at this point.  He thinks to the question as a whatever a marketing leader in his case, one of the main things that they're responsible for is helping to better align the organization to where the right data is making its way up, helping to make sure that data is organized in a way that a CEO or a Chief Product Officer, which is another beneficiary of a lot of this unstructured data and the insights from it, or even in many cases, the CMO for him isn't able to get the insights, the root cause of understanding what some of these issues might be that they're trying to solve for.  So, he thinks aligning the organzsation so that the data can reach the right people, and then making sure that data is packaged up in the right way to where it is executive friendly in some of the things that a leader should be thinking about and trying to make this better.    Me: And I can imagine also not just spitting out scores in terms of X percent of this type of customer feels this way, but linking it to tangible things, especially for leaders who think in dollars and cents, if we have a decline in this particular area over x period of time, what will this mean for our bottom line? What does it mean for future initiatives and innovation that we may need to implement? So, I would imagine that would be the kind of mindset they'd have to have.   Eric agreed, absolutely, excellent point. And even if as a first step you're continuing to just use NPS and CSAT, you should have an understanding to your point, by looking at all of your forecasting and previous years financials, you should be able to point to an increase in one point is going to result in this much the bottom line. So, he definitely agree with that point.   App, Website or Tool that Eric Absolutely Can't Live Without in His Business When asked about an online resource that he can't live without in his business, Eric shared that sadly, probably the calculator on his phone just because he's constantly needing to tally up the percentages in different stats as he's doing some of his own reporting at an executive level, he must open that thing up several times a day.  From a website standpoint, they utilize the analyst reports quite a bit. So Forrester, who is one of the top tier analysts and the one who issued out the Forrester Wave that they're a leader in, so, he utilize them quite a bit from a research standpoint so that they can get a better understanding of where they predict the industry is going. So, he definitely tap into Forrester and Gartner quite a bit for that.  And then from a marketing standpoint, and Demand Gen. So, they have several vendors that they work with, so 6sense for their ABM intent platform, Outreach for their BDR platform. And he finds that some of the best resources that they can utilize for training for those particular teams. So, he spent some time looking through their most recent thought leadership and training materials to try and identify how he can help his team get better.   Books that Have Had the Biggest Impact on Eric When asked about books that have had a great impact, Eric stated that he would say from a business standpoint, so separate out fiction from a business standpoint, he thinks some of the classics like Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins, probably some of the ones that resonated with him the most and still, you can go back and reference. When he flip over to that sort of pleasure reading fiction, Great Gatsby by F. Scott Fitzgerald has always been his favourite book. It's not a long read probably one of the reasons why, but he thinks he must have read that book 50 times.    What Eric is Really Excited About Now! When asked about something that he's excited about, Eric stated just keeping it focused around CallMiner, his company and his team. He thinks one of the things that he's really excited about is all of them that are in tech SaaS, they really had a rough 2023, whether it be, layoffs in terms of correction on over hiring and 2021. But mostly, a lot of this is coming from just general macro conditions, macroeconomic conditions globally.  He thinks what he's excited about is towards the end of 2023, they started to see a light at the end of the tunnel and sent some positive signals that they're turning the corner a bit, which he thinks anyone who works in tech should be excited about. He'll be interested to see how Q1 and maybe Q2, go for 2024 to see if that continues to more positive signals, and they start to see their prospects and their customer base be a little less cautious with their budgets and a little less conservative and be willing to maybe do some expansion and some testing within the platforms that they offer. So, he's excited about that. And he thinks most tech companies are right now.   Where Can We Find Eric Online Website – www.callminer.com LinkedIn - CallMiner   Quote or Saying that During Times of Adversity Eric Uses When asked about a quote or saying that he tends to revert to, Eric stated that he doesn't know if this would be adversity, but they're constantly he feels like they're in the midst of adversity when they're trying to roll new campaigns out, roll new products out to the market. And something that he and several of his other C level peers, “Perfection is the enemy of progress.” So, he thinks it's very easy to get in your own way, and try to make something so perfect that you know it's going to be success and that's just a fallacy. And it's much better to do all the due diligence, do all the work to make it as good as you can. But get it out there and then learn from it early and make some changes to it than it is to just be unrealistic that you're going to be able to perfect something before you launch it. Me: True. That's a very good quote. Excellent point. Eric stated that he doesn't know who to attribute that quote to, by the way, but somebody wrote it.   Me: Well, Eric, I just want to tell you, thank you so much for taking time out of your very busy schedule and hopping on our podcast, and sharing all of this great content as it relates to what CallMiner does, about the report that your company had published that you publish on an annual basis and the great insights that were able to be derived from it, as well as moving forward what organisations can look towards in terms of where they should be placing their energy in order to be yielding the greatest success as it relates to customer experience. So, just want to extend greatest level of gratitude. Thank you so much.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •     Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins •     Great Gatsby by F. Scott Fitzgerald   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

This week on OWN IT, we're talking to Suzanne Barbosa of Atlantic New York. Her firm is the reigning AdAge Small Agency of the Year! Her experience prior to ownership included stops at MullenLowe, BBDO, Grey, Victors & Spoils and more. So, she brings the perspective of the big and the small to the conversation. Suzanne loved being in the middle of everything through her career, so she came up in the account role in the business. She joined Atlantic NYC in the summer of 2022 in the middle of a pregnancy, but knew the move was right. And it was. She has such a smart view of the business and has interesting thoughts on closing the gender gap in agency ownership. We so enjoyed this. Thanks for listening to this episode of OWN IT with Suzanne Barbosa of Atlantic New York. You can find links to her LinkedIn profile and the agency website in our show notes at untilyouownit.com. If you're enjoying Own It, please find it on your favorite podcast app and drop us a rating and review. Those help more people discover the show and join our community.  Also, if you're a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.

Join us as we unravel the key elements that contribute to fostering thriving cultures in companies—whether it be remote or hybrid in-person set-ups. From organizational dynamics to community initiatives, we dive into insightful conversations with strategies for creating a fruitful environment where collaboration, authenticity, and innovation flourish.  As a business professional, community leader, or anyone interested in the power of fostering a healthy culture in your workplace, this episode is going to provide a valuable space to glean practical ways and inspiration to cultivate an impactful and resilient company culture.    Tune in and join the conversation on ‘Building Culture' here at Listen Loudly with Prentice Howe.   Show Notes “Corporate Culture is the shared values, beliefs and behaviors of a company's employees that are expressed through their social interactions and work environment. It is important because it helps shape the company's identity, create a positive work environment, and drive employee engagement and productivity.”   “If you aren't fighting through the stuff you hate in order to make the firm better, you aren't leading well.” - Jonathan Baker MullenLowe is a highly creative, integrated communications network committed to always being a challenger, and helps brands embrace change because brands who innovate grow faster. Their motto is to “stay positively dissatisfied.” Ritualist - a creative studio by ritual designer, Ezra Bookman, specializing in design of rituals to help companies enact their values, civic organizations increase their impact, and spiritual institutions grow their resonance. The Art of Gathering by Priya Parker - a book about helping facilitate purposeful gatherings Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn    

Geoff Cottrill has been named one of Forbes' 50 Most Entrepreneurial CMOs, one of Business Insider's CMOs to Watch, and currently serves as the Chief Brand Officer for Topgolf. In this role, he leads all aspects of their global marketing, experience design, partnerships, consumer insights, communications, charitable giving, and retail and membership programs. He joined Topgolf in 2021 with a passion for building diverse and talented teams and a reputation for innovative thinking and creativity. Before joining Topgolf, he was Group Director of Entertainment Marketing at Coca-Cola, where he led the strategic vision for all marketing channels and sports entertainment properties. Before that, he was the General Manager and CMO for Converse, a division of Nike, and has also served in leadership roles at Starbucks, Procter & Gamble, and the global advertising agency MullenLowe.In this episode, Alan and Geoff discuss what Topgolf is doing to drive diversity and fun in the sport, how their partnerships with the Special Olympics and their new Come Play Around campaign both serve this mission, and what aspects make up an effective campaign. They also talk about the future and culture of golf, how it's evolving over time, and how they are measuring their impact on the sport with the mission of enabling players to hit 50 billion balls between now and the end of 2025.Topgolf has an impact on every aspect of the golf world with three core businesses: venues, mobile games, and tracing technology. They employ over 30,000 playmakers working across their 91 venues, and they are adding 11 to 12 locations every year. Geoff tells us Topgolf is balancing respect for the history of the game while working to remove historical barriers, with the goal of more people falling in love with the sport, resulting in the growth of the game.“I've built my career on seeing what everybody else is doing and then doing the opposite.”In this episode, you'll learn:The three core businesses under the Topgolf umbrella and how they all work togetherHow and why is Topgolf making the game more accessible?The future of golf and what Topgolf is doing to ride the cultural waveKey Highlights: [01:55] A Topgolfer but not a good golfer[02:50] How Geoff got to Topgolf[05:15] The three core businesses[07:05] Who is Topgolf for?[09:05] Becoming an officially sanctioned Special Olympics event[11:30] The new campaign that is bringing more play to the world[12:45] The elements of building a good campaign[14:10] The future of golf[17:40] Skaters are taking over the golf course.[18:50] 50 billion balls?![20:00] Shot euphoria [21:45] Learning creative courage on the job[23:50] Be more curious, less afraid, and nicer to people.[25:00] The AI portion of the show[27:25] QR codes won the pandemic.[28:15] Keeping an eye on creatives and street culture[29:30] The biggest threat? One word. Three Letters… Ego.  Looking for more?Visit our website for links to resources mentioned in this episode and ways to connect with the guest! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Midol is encouraging people with periods to question the normalization of discomfort. We're joined by Kelly Fanning of Bayer and Andrea Shultz of MullenLowe, NY. Be sure to watch the creative work on our website. 

In this week's episode I speak to Peter Moody, Chief Innovation Officer at MullenLowe.Join us for a fascinating conversation around how to create an environment of experimentation where our team feels safe to fail and make mistakes while trying something new. We also discuss the power of leaning into risk as opposed to avoiding it for continued growth and success.Peter also delves into how we are like batteries and we need to look after our energy or it will run out. He shares his personal experience of burnout and depression and how he had to learn to come to terms with it and be open about it.Key takeaways include:We need to stop hypocrisy in leadership. Our actions are not backing up what we are saying we care aboutBreaking things down into small chunks to get progress and momentum backThe learnings Peter brought to his leadership after living in Japan for 16 yearsPeter Moody is Chief Innovation Officer at MullenLowe, driving the growth of Social, Data and CX across the MullenLowe business. Peter is also part of the IPG AI steering committee to help drive broader digital transformation and application of AI across its global business units.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.comlinkedin:https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

After building her career at agencies including Crispin Porter + Bogusky in Boulder, Colorado, and MullenLowe in Boston, Katy Hornaday joined Barkley in 2012 to put roots down in her home region of the midwest. Eleven years later, she has nearly doubled the size of the creative team as the agency continues to build momentum and pick up larger clients, such as Planet Fitness and Red Lobster. Hornaday attributes this growth to the foundation she set as executive creative director, a role she took on in 2017, to build a strong sense of trust, communication and collaboration among the team. In this episode, Hornaday also chats about Barkley's use of generative AI and teases some upcoming work this fall. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.campaignlive.comWhat we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Emery Barnes is a New York City-Based Brand Marketer. He's a first-generation Liberian-American and Chicago native, with an untiring passion to seed culture into brands—through music, sports, and art. At 28, Emery has produced campaigns for brands such as DoorDash, Michelob ULTRA, Samsung Global, Coca-Cola, P&G, Trolli, Fisher-Price, and United Airlines, and has worked at some of the largest and most recognizable creative agencies in the world such as Leo Burnett, Wieden+Kennedy Portland & New York, and MullenLowe. Emery's work spans from Broadcast TVC, Earned Media, Social, Digital, Print, and Experiential. Although a “brand” person on paper, he's a creative at heart. Emery is currently a Brand Supervisor in DoorDash's Creative Studio working on the Consumer & Partnerships Businesses. 

Es sábado y en el programa de hoy hablamos con Valeria Luque - Publicista hace 12 años enfocada en planeacion estratégica y actualmente hace parte de la agencia Mullenlowe como directora estratégica, además la Nasa busca estudiantes para diseñar vehículos para explorar la Luna y Marte, los humanoides de una empresa de Shanghái que podrían sacudir el ambiente el próximo año; entrevista con Sergio Rincón, la historia del talentoso colombiano que trabajó en la producción de Oppenheimer, nos habla de su vida y de los efectos digitales de la película y mucho más.This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4129325/advertisement

Dino Myers-Lamptey, Founder of The Barber Shop, has an immense amount of experience with media strategy. As a former MD of MullenLowe's MediaHub he's come across a variety of challenges managing large media accounts, while staying innovative. Dino's passion for using marketing to drive positive change is admirable, throughout this episode he mentions that 'if diversity and inclusion was a marketing brief, it wouldn't been solved by now' demonstrating huge true passion. Sponsored by Marketing Skills Trust and The Marketing Lounge Partnership.

In this week's episode, I speak to Jamie Elliot, CEO at The Gate.Join us for a fascinating conversation around how he approaches leadership and why as leaders, we have to find the courage to stand by what we believe, even when everyone else around us may be on a different page.Jamie also shares his insights into what it is like to make the transition from having control as the manager and letting go as a leader.Key takeaways include:Why you must focus on managing your energy and building consistencyHow failing in his first CEO role has helped define his leadership todayHow to be supportive to your team and help give the push to expand their comfort zoneJamie has orchestrated The Gate's turnaround and led MullenLowe to EFFIE Agency of the Year. He has an MBA and is on the IPA's Council.Follow Joanna Howes and The Change Creators:website: https://www.thechangecreators.com linkedin:https://www.linkedin.com/in/joannahowes/For Leadership and team coaching and training, you can message me at joanna.howes@thechangecreators.com and we can book a call. website: https://www.thechangecreators.com linkedin: https://www.linkedin.com/in/joannahowes/youtube: https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ

Emery Barnes is a New York City-based Brand Marketer. He's a first-generation Liberian-American and Chicago native with an untiring passion to seed culture into brands—through music, sports, and art. At 27, Emery has produced campaigns for brands such as DoorDash, Michelob ULTRA, Samsung Global, Coca-Cola, P&G, Trolli, Fisher-Price, and United Airlines, and has worked at some of the largest and most recognizable creative agencies in the world, such as Leo Burnett, Wieden+Kennedy Portland & New York, and MullenLowe. Emery's work spans from Broadcast TVC, Earned Media, Social, Digital, Print, and Experiential. Although a "brand" person on paper, he's a creative at heart. Emery is currently a Brand Supervisor in DoorDash's Creative Studio, working on the Consumer & Partnerships Businesses. Links Connect with Emery: here Connect with us: here Win a Crowbar and break into advertising: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message Support this podcast: https://podcasters.spotify.com/pod/show/breakenter/support

Jo Arden is the Chief Strategy Officer of Ogilvy UK, and she joins me on the podcast to talk all things strategy. What's involved, why it's important and how to make a career of it. Jo's experience is vast, not landing a "strategy" role until her 30's and since has had senior roles at Publicis•Poke and MullenLowe.Here's what we covered in our chat: How Jo got into strategy Her winding path from PR through business development and into strategy What does a Chief Strategy Officer do? The role of generosity in being a great CSO The business case for involving your strategy team on a core business problem The one question you should always ask your customer “Making your thinking as funny as possible” Why the winning ads in technology don't take themselves seriously The ‘good sense of humour' approach to planning “If you aren't having fun you aren't doing great work” In praise of Dove and it's purpose in advertising “If it didn't sell it wasn't creative” Why the industry loves a crisis narrative The crisis in creativity is more of a trend than a crisis Cannes Lions role in creative exploration rather than effectiveness Jon was left out of his own Cannes Lion winning party The one Campaign award no-one wants to win Why Turkeys eat Lions for breakfast “The consumer is not a moron, she is your wife” The challenge of bringing the consumer into the room The importance of doing normal things Spending the most time out of the office Rabbits in the office and other fun things at Ogilvy Generating borderless creativity Putting pressure on the task and not yourself How to create an environment for creativity to happen What Jo would advise her 21 year old self Jon share his almost unbelievable imposter syndrome story Using the power of your network

  “It doesn't always come in through the marketing door, but marketing is where the greatest change can be driven.”   In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end communications and creative services agency. Part of the MullenLow Group, who believe, ‘purpose is nothing without progress', and we couldn't agree more. We are in the definitive decade and progress at scale and pace is needed now more than ever.  We naturally discussed purpose, as sustainability continues to rise up the agenda and how purpose is misused and diluted, but also how it is often forgotten as organisations get swept away and distracted with so much going on and the need to focus on profit taking over. Andy explained, “if it stays in CSR and Corporate communication then it isn't getting into the heart of the business, and that's where the power comes from.” The landscape is changing, innovation is changing, sentiment is changing and marketers need to be taking back the intelligence for strategic intent as this is where so much of the opportunity lies. Andy gave great examples such as Lifebuoy Soap (they invented the word BO) and how once their beliefs and actions were truly embedded into the heart of the brand and core purpose, gave way to brilliant innovations such as a liquid hand soap which turned green once children had washed their hands for more than 30 seconds. This connection back to their purpose which is to ‘make handwashing and sanitising a simple part of everyday routines.' is what makes it real and measurable. But, it's not an easy path to navigate, Andy went on to talk about how “marketers have to understand the markets in which their products are operating is changing, and then to understand how to talk about them, but how to talk about them is becoming increasingly complex, because of accusations of greenwashing and legislation. And marketers have this difficult job of treading a path between these accusations of greenwashing, and not saying anything.” We talked about who is doing well, and what drove those organisations to be the first movers. How brands have taken on social issues and knitted them into their business models with very clear benefits to both business and society. Looking inwards, Andy also talked about the structural piece, and how important it is in order to make anything happen. There is a need for incentives, but ones which go beyond rewards, and are ‘part of the job'. We have to be educated and responsible, it's in all of our roles to change the course we are on. The theme of Marketers as changemakers continues… another great episode, with so many inspiring examples, grab a coffee and tune in! And for more about MullowLowe - see here: https://www.mullenlowegroup.com/ ________________________________________________________________ You'll find the Podcast on all the usual pod platforms - and if you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together. Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end communications and creative services agency. Part of the MullenLow Group, who believe, ‘purpose is nothing without progress', and we couldn't agree more. We are in the definitive decade and progress at scale and pace is needed now more than ever. We naturally discussed purpose, as sustainability continues to rise up the agenda and how purpose is misused and diluted, but also how it is often forgotten as organisations get swept away and distracted with so much going on and the need to focus on profit taking over. Andy explained, “if it stays in CSR and Corporate communication then it isn't getting into the heart of the business, and that's where the power comes from.”The landscape is changing, innovation is changing, sentiment is changing and marketers need to be taking back the intelligence for strategic intent as this is where so much of the opportunity lies. Andy gave great examples such as Lifebuoy Soap (they invented the word BO) and how once their beliefs and actions were truly embedded into the heart of the brand and core purpose, gave way to brilliant innovations such as a liquid hand soap which turned green once children had washed their hands for more than 30 seconds. This connection back to their purpose which is to ‘make handwashing and sanitising a simple part of everyday routines.' is what makes it real and measurable.But, it's not an easy path to navigate, Andy went on to talk about how “marketers have to understand the markets in which their products are operating is changing, and then to understand how to talk about them, but how to talk about them is becoming increasingly complex, because of accusations of greenwashing and legislation. And marketers have this difficult job of treading a path between these accusations of greenwashing, and not saying anything.”We talked about who is doing well, and what drove those organisations to be the first movers. How brands have taken on social issues and knitted them into their business models with very clear benefits to both business and society.Looking inwards, Andy also talked about the structural piece, and how important it is in order to make anything happen. There is a need for incentives, but ones which go beyond rewards, and are ‘part of the job'. We have to be educated and responsible, it's in all of our roles to change the course we are on.The theme of Marketers as changemakers continues… another great episode, with so many inspiring examples, grab a coffee and tune in!And for more about MullowLowe - see here: https://www.mullenlowegroup.com/________________________________________________________________You'll find the Podcast on all the usual pod platforms - and if you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We're all in this together.Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

„Die Agentur-Welt war bekannt für „dicke Egos“ – das hat sich Gott sei Dank geändert.“ In der heutigen Folge von #WhatsNextAgencies spricht Nina Jünemann, Chief Strategy Officer der Hamburger Agentur GGH MullenLowe, mit Kim Alexandra Notz offen über das Thema Führung, zu dem sie selbst vor sechs Jahren wie die Jungfrau zum Kinde kam. Nina ist überzeugt: Moderne Führungspersonen sehen ihre Rolle in der Befähigung ihrer Leute – „Empowering People“. Sie vollführen den Spagat, ihren Mitarbeitenden zum einen hohe Ziele zu stecken, zum anderen ihnen für den Weg dorthin Autonomie und Unabhängigkeit zu gewähren – ohne sie sich selbst zu überlassen. Und wie immer liegt die Wahrheit in der Mitte. Als Führungsperson muss man führen. Man kann Führung nicht delegieren; dann duckt man sich weg. Moderne Führungspersönlichkeiten sehen sich als Mentor*innen und fragen: Was kann ich tun, um meine Mitarbeiter*innen dabei zu unterstützen, bestmögliche Ergebnisse zu erzielen, zu lernen und sich zu entwickeln? Zu diesem Zweck hören sie zu, beobachten, teilen ihre eigenen Erfahrungen – Erfolge wie Misserfolge – und nehmen Anteil. Offenheit, Vertrauen, Wertschätzung und Fehlertoleranz sind dabei wichtig. Aber das kann nicht das Einzige sein; irgendwann wird's wackelpuddinghaft, und die Menschen fühlen sich im Stich gelassen. Nina geht es darum den Mittelweg zu finden: mit Klarheit und Fokus die große Linie vorgeben und vorleben, dabei dem/der Einzelnen maximal gerecht werden. Man muss als Führungsperson Menschen führen, die alle unterschiedlich sind, unterschiedlich arbeiten, unterschiedliche Ansprüche und Vorstellungen von „Führung“ und vor allem „geführt werden“ haben. Die Herausforderung ist, die große Linie beizubehalten und dabei die Unterschiedlichkeiten der Menschen einzubringen. Menschen, die in Agenturen arbeiten wollen, wollen grundsätzlich performen und haben ein hohes Maß an intrinsischer Motivation. Gleichzeitig sind sie nicht mehr so Selbstverbrenner-mäßig drauf wie vor zehn Jahren. Führung muss helfen, diese beiden manchmal gegeneinander arbeitenden Kräfte in Einklang zu bringen. Der Weg zum Ziel: Transparenz in der Kommunikation, Nachvollziehbarkeit der Entscheidungen, ein roter Faden, der sich durch alles zieht, eine Vision, die das Team mitträgt. Und totale Offenheit und Ansprechbarkeit. Das ist Nina‘s Meinung nach das, was zählt. Außerdem sprechen Kim und Nina über die unterschiedlichen Führungsstile im Führungstrio bei GGH, von Vorbildern in Sachen Führung und über die wichtige Rolle von Selbstreflektion.

The Story Dino's career within the media industry has spanned over 20 years, working at established agencies such as MullenLowe and the7stars, Dino took his experience and founded his own agency – The Barber Shop. Before his successful career, Dino faced challenges trying to get into the advertising  industry. After countless rejections, Dino secured interviews and job offers with 3 renowned media agencies, deciding to choose MediaCom and become a press buyer, Dino's career in advertising and media began. A few years after, Dino was offered a job opportunity at Wieden+Kennedy working on accounts such as  Nike, one of the most respected brands in the world. Meeting one of the geniuses behind the iconic Nike adverts starring Michael Jordan – David Kennedy, Dino realised it was too much sacrifice for his family if he was to travel back and forth from Amsterdam to London. Working with a few more agencies such as Rocket and the7stars, Dino always had a vision of creating his own agency, he used his experience and knowledge of nearly two decades and founded The Barber Shop, a Strategy-led Media, Creative & Tech company in 2019. Dino is now Co-Chair of The Alliance of Independent Agencies and in 2021, was recognised as a Top 10 Media Planner by Campaign. Dino is also a board member of the UK Effies, Trustee for the Brixton Finishing School, member of the Global Snap Creative Council and founding member of MEFA (Media For All). Dino has also recently founded Diverse Speakers. To hear about Dino speak about his Ghanaian heritage, not getting too comfortable in your career and taking risks in life, listen to this episode of How I Became. Watch on YouTube Follow us @HOWIBECAME__ for guest insights not on the podcast We're on ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠X⁠ and ⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ Episode Sponsor: Gray Matters - A straight-talking business development consultancy that empowers agencies to position, market and sell themselves for new business success Unity & Motion - A London based production company specialising in commercials and branded content Email: info@weunify.co.uk This is a UNIFY Podcast. Produced by Unity & Motion Credits: Director: Charles Parkinson Poet & VO Artist: Ashley Samuels-McKenzie Sound Recordist: Paolo Neri Editor:  Catherine Singh

“I have exquisite wanderlust” Libby DeLana is an executive creative director, founder of This Morning Walk and co-host of the podcast This Morning Walk with Alex Elle. She spoke at the 2022 Do Lectures with Cheryl Strayed about the transformative power of a walk. Libby spent her career in advertising. She was the Director of Design at MullenLowe for 15 years, then went on to co-found the boutique agency Mechanica. Libby's work has won many industry awards and been featured in publications including PRINT Design Annual, Fast Company, Graphis and Communication Arts. She has been profiled by the BBC Radio 4 series The Chain in which 'leading figures name the woman who has inspired their success'. She is an advocate for female leadership, an aspiring pilot, rookie fly fisher, fan of a strong cup of tea and mum to two tall, smart, kind men. Do Walk is her first published book. https://linktr.ee/DavidPearl Timeline 00.00 - 00.46 The Wanderful Theme 00.47 - 05.55 Introducing Libby DeLana 05.57 - 11.18 Libby talks about ‘wandering': The back story - How ‘This Morning Walk' began: What did Libby need to nourish her? Missing the outdoors - the space between Walking every day for the last 11 years The ‘Practice' is not about mileage Treating the walk as a ‘practice' in the same way as a seated meditation or a yoga sequence. Even a 3 minute walk can have a profound effect Libby's mission to share this knowledge with all 11.19 - 14.30 Learning new lessons through every walk Loving the fidelity of the practice: Keeping a commitment to herself The ‘practice' as a ‘radical act of love': Attentiveness and mindfulness - taking a walk for ‘me' Libby learns the most on the days she doesn't want to go 14.31 - 21.08 What Libby learn's from the practice and what's the magic state? Learning to tap into the inherent wisdom of what goes on in the chest (heart) and the gut (intuition), rather than ‘thinking' Walking allowed Libby to put ideas down into heart and gut - what was embodied in that? Libby holds a thought - takes it for a walk and it softens and she begins to understand it. 21.10 - 27.48 Walking the same loop: Focusing on each step and each breath Submitting to the routine Flipping the ‘inquiry' from external to internal Seeing the world feet first rather than head first Not just walking through the streets - you were walking through yourself: what you find beautiful out there - resides in you. Finding the internal beauty - is the ultimate self-care: By doing that - we are caring for our community Walking with others - the walk-pod 27.50 - 31.10 Libby's navigation system: trusting gut / age Inquiry & Curiosity - what's going to show up each day? Things change all the time - embrace and lean into change? The ‘Beginners Mind' 31.11 - 35.49 Waking up with the grumps - curiosity about the deep dark depths. One of the most challenging walks Libby did. Do I crawl into bed and pour a bourbon or do I need / want to get outside and walk? Did the loop? And repeated the loop? After each loop - ask self - how are you doing? Loops - Stomping / Screaming / Beyonce Lemonade / Crying - the best therapist and loving friend was the walk. Needing to know ‘what would come up'? Not all walks are beautiful but there are lessons in it. Libby loves her partnership with the walk and cannot imagine her life without it. 35.50 - 38.30 Moving through grief and sadness Being curious about whats in the heart and in the gut. Taking your ‘discomfort' for a walk. 38.32 - 45.03 The ‘Wanderful' Exercise: Holding your discomfort and taking it for a walk 45.04 - 46.04 End credits Quotations “Walking is an equivalent practice to one of meditation or yoga. It has become a place of quiet, of nourishment, sanctuary, healing of inspiration. I find it's my most creative part of the day.” (Libby) “Even a three minute walk can have a profound effect.” (Libby) “I just love the fidelity of the (walking) practice - it feels like fidelity for myself. It's not about steps and miles. It's about keeping that commitment to myself. It's a radical act of love.” (Libby) “It's about an attentiveness and a consciousness, about taking a walk for ‘me'.” (Libby) “As I walked with a thought in my head… slowly it would come down into my heart and then down to my belly… it's a way of me understanding my ancient knowing.” (Libby) “As I walk, that ‘ball of string' softens and loosens and I can become to see the individual thread.” “(Walking) enables me to know more, feel more… and trust my heart and gut, versus everything I'm telling myself up in my head.” (Libby) “I'm seeing the feet first and changing my gaze from external to internal.” (Libby) “You're not just walking through the street, you were walking through yourself. The thing you find beautiful out there is a reflection of the thing you find beautiful within.” (David) “For me it's constant curiosity and inquiry - what is going to show up each day. Who is going to show up? What kind of conversations are we going to have? Those are my navigation tools.” (Libby) Links Libby DeLana Web: https://libbydelana.com/ Twitter: @parkhere Instagram: @parkhere This Morning Walk: https://www.thismorningwalk.com/   David Pearl (host) Twitter @DavidPearlHere Instagram @davidpearl_here Website www.davidpearl.net   Andrew Paine (Producer & Audio Engineer) Twitter @ItPainesMe  

Episode #86. This episode discusses the impact of ageism in marketing - both externally for our customers and consumers, but also internally in the workplace.  Ageism is categorising or stereotyping people based on their age that has a negative outcome – either misrepresentation or not being represented at all. In a study*, 88% of over-55s said they feel unhappy about the way advertising treats them – not only is this a missed commercial opportunity but we have a responsibility to shift perceptions for a more respectful and inclusive society as a whole.  Abby's guest is Nicky Bullard, Group Chief Creative Officer for MullenLowe Group UK and a creative powerhouse for the advertising industry. Nicky was named as one of Ad Age's Leading Women of Europe, had featured in the Financial Times HERoes List 3 times, was recently featured in Campaign's Top 20 Creatives and was just named Campaign's Agency Leader of The Year for Customer Engagement.  In this episode, Nicky shares why she is so passionate about challenging the representation of over 50s, missed commercial opportunities and the impact of stock imagery and casting for stereotypes. Plus Nicky's career highs and lows.  *The Invisible Powerhouse report mentioned in this episode can be download here: https://www.mullenlowegroupuk.com/report/the-invisible-powerhouse-report  Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Nicky Bullard | LinkedIn This podcast is sponsored by Labyrinth Marketing  www.labyrinthmarketing.co.uk    The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com   

Mediahub has gone from the media arm of MullenLowe to a strong standalone agency with clients including Netflix, Pinterest and Twitch. What used to describe itself as “the challenger agency for challenger brands” has grown beyond its roots to land large heritage accounts, such as being named AOR for Post Consumer Brands in March.John Moore leads the IPG-owned agency globally across 13 offices and five continents. He is focused on ensuring that Mediahub is up-to-date on the most cutting-edge platforms and tools for clients while also maintaining scale and buying power to advantage them in the upfronts. In this episode, Moore chats about why attracting and developing media talent into “unicorns” who can work across silos is important. He also opens up about the demands of the pitch process and where it can be refined to ease the burden on agencies. Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Your brand is not what you say you are, it's who your audiences want you to be. We often build brands to our likeness, but the most important part of branding is to reflect the fantasy story of your target audiences. In this interview with Stephanie Ouyoumijuan, she shares how we need to build role model brands, tapping into innate human behavior and leveraging influence science. She also shares her amazing story of how she serendipitously ended up in the healthcare space and ended up starting an agency from a farm. Stephanie is the CEO of Revel8, previously known as Strategy Farm. Before that, she held senior strategy positions at world class agencies like DDB, Publicis and MullenLowe.  Learn more about Stephanie:-        LinkedInTop 3 Lessons:1.     Build a role model brand whom audiences look up to and wish to become2.     Let your audience segments decide which part of the brand personality to express3.     A Healthy Brand is when your customers want you to make something you don't currently make Episode website URL:https://www.howiechan.com/blog/podcast-stephanieouyoumjian-ep6Ways I can help you:Subscribe to Healthy Brand Mondays: 1 branding lesson every Monday in your inboxDownload free brand strategy guidesWork with me

Do you think the advertising industry has a problem with age now? In my experience, the majority of marketing departments are run by people under 40. Sometimes the majority, even under 30, and that's reflected in creative agencies as well. I think that's a real problem because if you look at the statistics, people over the age of 55 represent the majority of people in the UK, they have enormous buying power, lost disposable income, and often a bit more time on their hands to spend it as well. So it's such a shame that we as an industry are neglecting a very significant part of the population. Recently that MullenLowe have released a new report called "The Invisible Powerhouse", looking at the lives of over 50s and how we can market to them better. In this episode, I speak to MullenLowe UK CEO, Jeremy Hine, about the report and what we can do to address this problem.What we covered in this episode: 52 year old Jeremy introduces himself What inspired ‘The Invisible Powerhouse' report on age diversity Why age represents the greatest disparity in Advertising representation How do older people feel about the way in which they are portrayed The business case for people ‘Feeling Seen' in advertising Almost half the population are over 50 and own 70% of all assets Why not all over 50's are the same The age people feel rather than the age they are What segmentation by attitude reveals Inspiration from the gear lever design in a Jaguar The dominance of youth in the ad industry How to brief to ensure older representation The importance of seeing and understanding the older generation Why Entertainment matters to an older audience Inspiration from the Magnum campaign featuring older people The value of spending time with older people What we can learn from TikTok The stereotypes of older people in advertising Taking inspiration from Top Gun Why women experience an even greater invisibility in advertising How Mullen Lowe led the Governments covid response How a crisis super charged creative work & collaboration Where to get more help on marketing to an older audience

Today, I'm having a GAS with Mark Elwood Executive Creative Director at Leo Burnett London. Mark began his career as a typographer at Leo Burnett in 1998, before returning as ECD 22 years later. Past roles include; head of design at Abbott Mead Vickers BBDO, partner and creative director at Fallon and founding partner and executive creative director at 101 London. 101 merged into MullenLowe in 2017, Mark's previous agency before re-joining Leo Burnett. Having a GAS™ is the podcast that talks to the great and the good of the creative industries, and in particular finds out what makes great music for film, for TV, for advertising; for dancing to, for cooking to, f*cking to, and more... GAS™ Music is a music production agency in Manchester, UK. We compose and produce original music, create awe inspiring sound design and have a fully integrated audio post-production studio. We also have a great record collection, and welcome any additions, recommendations or criticisms. http://www.gasismusic.co.uk ​© GAS™ Music 2022

[E99] When done well, good marketing can cause you to hum a jingle 32 years later while randomly walking down the street. But, how do they do that? Lindsay Cardinale, with MullenLowe, shares how being memorable comes down to the practice of finding and speaking to the right audience. She shares how all memorable marketing starts with a plan...and how we can scale the basic concepts from large companies/products to individual realtors and small businesses.

Happy anniversary! It's officially been one year since the first podcast recording of Grit & Gravitas on January 15, 2021. To celebrate and thank listeners, co-hosts Anne Deeter Gallaher and Anne Carnathan welcomed a super #highgear guest with a bucketful of #businessvitamins!    In Episode 28, Libby DeLana, co-founder of Mechanica, author, and former design director at MullenLowe, shares her remarkable journey as a creator, how she's captivating readers worldwide with her book, “Do Walk,” and living her best life at footspeed.    "We cannot always be living at digital warpspeed,” Anne Deeter Gallaher says, affirming Libby's insights. “My brother always reminds me to be where my feet are."

This week, in Behind the Winning Idea and our last episode of 2021, we explore the strategy, execution and outcome of Persil: Dirt for Good, awarded Gold in Brand Purpose and a Sustainability Award in this year's WARC Awards for Effectiveness. Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns. We spoke to Tati Lindenberg, Vice President of Marketing, Dirt Is Good at Unilever and Rachael Stets, Global Strategy Director at MullenLowe to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Today on the podcast, I sync up with the talented and visionary, Libby DeLana.  10 Years ago, Libby started a daily walking meditation, today she has walked the circumference of the earth. Libby is an award-winning executive creative director, designer /art director by trade, who has spent has spent her career in the ad world. She was the Director of Design at MullenLowe for 15 years, then went on to co-found the agency Mechanica. She is an advocate for female leadership, an aspiring pilot, a rookie fly fisher, and author of Do/Walk, her first published book that came out this year. During our conversation today, we sync up about the inspiration behind her walking mediation practice, the idea behind her book, and how walking has transformed her life.  Libby shares how walking is a creative practice, a way to experience the environment and wake up your senses, and also a way to find momentum. Libby does a deep dive into all of this in her new book, Do/Walk. Walking is only one of her many explorative, adventurous hobbies. Libby talks about her passion for fly fishing and flying. Of course we chat about her long career in the advertising world and some great career lessons she has learned along the way. Libby's work has been featured in The One Show awards (USA) CannesLions, and in publications including D&AD, Fast Company, Graphis, and Communication Arts. She has been profiled by the BBC Radio 4 series The Chain and several podcasts. For many years, Libby has been a big advocate of developing more female leadership and talent in and outside of the ad industry. She has also served as a mentor to the 3% conference,  is on the board of directors for Newburyport's Jeanne Geiger Crisis Center, is a wild advocate and avid volunteer at The Do Lectures, and is on the board of directors of BlinkNow, Maggie Doyne's foundation which provides an education and loving, caring home to orphaned, impoverished and at risk children in Surkhet, Nepal. CONNECT Libby DeLana on Instagram and LinkTree Marni On The Move Instagram, Facebook, TikTok, LinkedIn, or YouTube Marni Salup on Instagram and Spotify SUBSCRIBE Sign up for our weekly newsletter, The Download for Marni on the Move updates, exclusive offers, invites to events, and exciting news! RIDE WITH ME  Meet me on Zwift, Strava, or Peloton OFFERS Take control of your health and wellness journey with InsideTracker, the ultra-personalized nutrition platform that analyzes your blood, DNA, and lifestyle to help you optimize your body from the inside out. Transform your body's data into meaningful insights and a customized action plan of the science-backed nutrition recommendations you need to optimize your health!  Get 25% percent off today at InsideTracker with our code CHEERSMARNI Head over to our SHOP page for additional offers from Marni on the Move partners, sponsors, and guests SUPPORT THE PODCAST Leave us a review on Apple. It's easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you're listening to. Tell your friends to what you love on social. Screenshot or share directly from our stories the episode you're listening to, tag us and the guests, and use our new Marni on the Move Giphy!    

En el episodio de hoy hablamos con Carlos Andrés Rodríguez sobre el "síndrome del comunicador", su trayectoria en el mundo de la publicidad en MullenLowe SSP3 Bogotá y Londres y sobre la historia detrás de DAVID Bogotá.

Campaign Chemistry picks the brains of creative alchemists, business wizards and marketing geniuses behind the world's greatest brands.

In this episode, Kip walks with Libby DeLana - Co-founder of Mechanica and previously Design Director at MullenLowe. Libby and Kip walked in beautiful Maudslay Park in Newburyport, MA. Libby is also the author of Do Walk - Navigate earth, mind, and body. Step by step, in which she talks about her 10-year commitment to walking each and every morning. Kip and Libby discuss how their definition of success has evolved and what it means to be a woman in leadership. For more information about Libby and her book, you can visit here: https://linktr.ee/Parkhere

The devil is in the details… It's the little things that will make or break that big campaign you're about to launch. If you want to make sure you nail these details, you need to approach it with a design mindset. That's how João Paz, Head Of Design at MullenLowe US, has approached his maker space where he's taking the attention to detail the design industry does for branding and applying it towards campaigns. And it's paying off. In this episode, we discuss: How to approach a campaign with a detail-oriented design mindset Why brands fail to understand their real competition (Spoiler: It's the internet) Why customers can see right through disingenuous causes Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

On this week's podcast, Campaign's acting news editor, Simon Gwynn, speaks to Jose Miguel Sokoloff, global creative officer at MullenLowe, about the Nova Awards, which the agency runs in association with Central Saint Martins in London. You can read about all 14 shortlisted ideas, along with a written version of the interview, here.

Want to know what it's like to work with Bad Bunny and Snoop Dogg and Zoe Saldana, Forest can tell you. He can also tell you about working with Rick Ross and having deep conversations with celebrity athletes. Forest tells us about the time he drove from Colorado to Atlanta, just for a job interview. Listen to find out if it was worth the drive. He also tells us a story he has never told before. We discuss his love of writing for McSweeney's, who originally rejected him, many, many times. We also talk skateboarding, work from home and growing up in Pennsylvania. So go take a listen and let me know what you think. Be sure to Like it, Share, Subscribe and Comment!

Chris Denson is an award-winning innovation advocate, marketer, host, and humor-inspired content creator. As both a storyteller and practitioner, he is an expert at uncovering unique business insights, cultural touchpoints, technological applications, imaginative thinking, and the emotional intelligence required to bring groundbreaking ideas to life. From Fortune 50 brands to startups to government entities, he has applied his expertise to help individuals and organizations increase their innovation potential. He is the author of the 2018 Amazon #1 bestseller, "Crushing the Box: 10 Essential Rules for Breaking Essential Rules," creator and host of the Innovation Crush podcast series, and currently serves as the first-ever US Director of Innovation at MullenLowe, an award-winning IPG creative agency.

The third GfK radio ratings of 2021 dropped this week, with Sydney providing the most noteworthy movers as 2GB continued its downward trajectory. Breakfast host Ben Fordham lost share too and now sits just above the ABC and KIIS 106.5's Kyle and Jackie O, who set their own personal best record share this book. Can Fordham hold on to #1 or will 2GB lose its grip on the position that Alan Jones held for almost two full decades?Interpublic Group has sold a majority of its stake in Australian creative agency 303 MullenLowe and a minority of its stake in sister media agency Mediahub, as revealed by Mumbrella. The purchaser is the fast-growing New Zealand-based holding company Attivo, which is led by Cam Murchison, a former Ogilvy and DDB executive. The Mumbrella team breaks down the implications of the move for IPG and how Attivo got the deal over the line.Industry stalwart Brent Hill has resigned from his position with the South Australian Tourism Commission (SATC), having joined the body in 2015. The SATC has appointed Erik de Roos as executive director of marketing in his place. Hill was widely seen as one of the most effective travel and tourism marketers while at SATC, with its campaigns largely acknowledged as being market-leading. He was even touted for the top job at Tourism Australia at one point, so what legacy does he leave the industry?Plus, Damian Francis chats with Fiftyfive5 director Estelle Goh about why local is wildly important for brands, how consumers have changed since the beginning of the global pandemic, and the big shifts and where society will settle.

Donald Williams is EVP and CDO of Horizon Media, the world's largest independent marketing services provider, and manages all technical, performance, content, and commerce, capabilities. As head of digital strategy and operations, he manages 7 direct reports, and a team of +350 employees with established capabilities in New York, Los Angeles, and Toronto. He works closely with C-suite, senior-level marketing and IT leaders of more than 120 Fortune 100 companies in retail, financial services, CPG, technology, automotive, restaurant, media, healthcare, and travel industries. Prior to becoming CDO, Donald was the Vice President of Digital Strategy where he oversaw digital and collaborated with brand planning to integrate existing digital capabilities. Before coming to Horizon Media, Donald was a Digital Supervisor at Ignited where he managed strategic partnerships and business relationships with the agency's key clients, including Sega, Konami and Activision gaming companies. He also worked as a Digital Supervisor at Carat Global and was a Marketing Coordinator for MullenLowe (formerly Lowe Worldwide) in NYC. Donald received a B.A. in Communication Arts from the University of Wisconsin-Madison.

In this week's episode of Analytics Neat we discuss a solution coming from Acxiom and MullenLowe and an update on the Google lawsuit in Australia on the Undercard. For the Main Event, we review a new paper from Pega on real-time decisioning and what that looks like within organizations. All this and more in this week's episode of Analytics Neat. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Spotify: https://open.spotify.com/show/2DIz7pDt5IYA2VJ86LbaK3 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Amazon: https://music.amazon.com/podcasts/3f77907d-81b7-46ff-a9cd-12c3c539a2ad/Analytics-Neat Continue the conversation on Twitter with #AnalyticsNeat https://twitter.com/BillBruno https://twitter.com/AnalyticsNeat Visit BillBruno.com

We first talk to John Dean, Creative Director of MullenLowe and find out why MullenLowe outperformed all the other agencies, to be head and shoulders above any other for 2020. Also we ask John about his view of whether agencies are gearing up properly for the digital world.  Next we have Tom Ward from Sandstorm Films. We chat about how when commercials moved from film to digital, it took a long time for agencies and production companies to adopt. Is new tech like Unreal Engine the same? It's widely used by feature films and TV productions, how is this new tech going to change the shape of commercial production and will agencies move any quicker?

How is it possible we keep on seeing creative agencies make the same mistakes time and time again? My guest today Dino Myers-Lamptey breaks it down step by step as well as going further to explain how agencies can actually change if they so choose but it won't be easy. About Dino Myers-Lamptey:Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through new models of creativity and collaboration, across media and tech. Dino was formerly UK Managing Director of Mediahub, part of the MullenLowe group who have been awarded the UK Effie's Most Effective Agency Award for 2016 & 2017. With over 17 years' experience in the media industry working at agencies including the7stars, Rocket, M&B, and Mediacom, he has produced award-winning work for challenger brands including Suzuki, Channel 4 and Eurosport. He currently sits on the IPA Council and was listed as one of the UK's Top 10 Media Planners in 2017 by Campaign Magazine and is part of the recently formed ‘Media For All' diversity initiative. Dino is also a board member of the UK Effies committees and a NED for the Brixton Finishing School. In 2019 Dino was recognised as a Top 10 Media Planner by Campaign. Resources: ·         Company Website: https://www.wearetbs.com/ ·         Linkedin: https://uk.linkedin.com/in/dinosaw ·         Twitter: https://twitter.com/thedinosaw   SPREAD THE WORD. LEAVE A RATING, REVIEW, AND FEEDBACK You can do this on Apple podcast or on Stitcher  Your ratings and reviews help us place the podcast in front of new leaders and listeners.  I am always keen to get feedback so if you have any thoughts once you've listened to this interview just drop me an email at hello@mindsetshift.co.uk   I appreciate you and your support!

How is it possible we keep on seeing creative agencies make the same mistakes time and time again? My guest today Dino Myers-Lamptey breaks it down step by step as well as going further to explain how agencies can actually change if they so choose but it won't be easy. About Dino Myers-Lamptey:Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through new models of creativity and collaboration, across media and tech. Dino was formerly UK Managing Director of Mediahub, part of the MullenLowe group who have been awarded the UK Effies Most Effective Agency Award for 2016 & 2017. With over 17 years experience in the media industry working at agencies including the7stars, Rocket, M&B, and Mediacom, he has produced award-winning work for challenger brands including Suzuki, Channel 4 and Eurosport. He currently sits on the IPA Council and was listed as one of the UKs Top 10 Media Planners in 2017 by Campaign Magazine and is part of the recently formed Media For All diversity initiative. Dino is also a board member of the UK Effies committees and a NED for the Brixton Finishing School. In 2019 Dino was recognised as a Top 10 Media Planner by Campaign. Resources: Company Website: https://www.wearetbs.com/ Linkedin: https://uk.linkedin.com/in/dinosaw Twitter: https://twitter.com/thedinosaw SPREAD THE WORD. LEAVE A RATING, REVIEW, AND FEEDBACK You can do this on Apple podcast or on Stitcher Your ratings and reviews help us place the podcast in front of new leaders and listeners. I am always keen to get feedback so if you have any thoughts once youve listened to this interview just drop me an email at hello@mindsetshift.co.uk I appreciate you and your support!

How is it possible we keep on seeing creative agencies make the same mistakes time and time again? My guest today Dino Myers-Lamptey breaks it down step by step as well as going further to explain how agencies can actually change if they so choose but it won't be easy. About Dino Myers-Lamptey:Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through new models of creativity and collaboration, across media and tech. Dino was formerly UK Managing Director of Mediahub, part of the MullenLowe group who have been awarded the UK Effie’s Most Effective Agency Award for 2016 & 2017.With over 17 years’ experience in the media industry working at agencies including the7stars, Rocket, M&B, and Mediacom, he has produced award-winning work for challenger brands including Suzuki, Channel 4 and Eurosport.He currently sits on the IPA Council and was listed as one of the UK’s Top 10 Media Planners in 2017 by Campaign Magazine and is part of the recently formed ‘Media For All’ diversity initiative.Dino is also a board member of the UK Effies committees and a NED for the Brixton Finishing School. In 2019 Dino was recognised as a Top 10 Media Planner by Campaign.Resources:·         Company Website: https://www.wearetbs.com/·         Linkedin: https://uk.linkedin.com/in/dinosaw·         Twitter: https://twitter.com/thedinosaw SPREAD THE WORD. LEAVE A RATING, REVIEW, AND FEEDBACKYou can do this on Apple podcast or on Stitcher Your ratings and reviews help us place the podcast in front of new leaders and listeners. I am always keen to get feedback so if you have any thoughts once you’ve listened to this interview just drop me an email at hello@mindsetshift.co.uk  I appreciate you and your support!

How is it possible we keep on seeing creative agencies make the same mistakes time and time again? My guest today Dino Myers-Lamptey breaks it down step by step as well as going further to explain how agencies can actually change if they so choose but it won't be easy. About Dino Myers-Lamptey:Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through new models of creativity and collaboration, across media and tech. Dino was formerly UK Managing Director of Mediahub, part of the MullenLowe group who have been awarded the UK Effie’s Most Effective Agency Award for 2016 & 2017.With over 17 years’ experience in the media industry working at agencies including the7stars, Rocket, M&B, and Mediacom, he has produced award-winning work for challenger brands including Suzuki, Channel 4 and Eurosport.He currently sits on the IPA Council and was listed as one of the UK’s Top 10 Media Planners in 2017 by Campaign Magazine and is part of the recently formed ‘Media For All’ diversity initiative.Dino is also a board member of the UK Effies committees and a NED for the Brixton Finishing School. In 2019 Dino was recognised as a Top 10 Media Planner by Campaign.Resources:·         Company Website: https://www.wearetbs.com/·         Linkedin: https://uk.linkedin.com/in/dinosaw·         Twitter: https://twitter.com/thedinosaw SPREAD THE WORD. LEAVE A RATING, REVIEW, AND FEEDBACKYou can do this on Apple podcast or on Stitcher Your ratings and reviews help us place the podcast in front of new leaders and listeners. I am always keen to get feedback so if you have any thoughts once you’ve listened to this interview just drop me an email at hello@mindsetshift.co.uk  I appreciate you and your support!

Every business and every industry sector has a role to play in making change happen. But what role do businesses and brands have in changing the behaviours of their consumers?According to a report from the IFC World Bank, the market potential for global impact investing is huge - as much as $269 trillion—the financial assets held by institutions and households across the world—is potentially available for investment. Directing just 10% of this amount into projects focused on improving social and environmental outcomes would go a long way toward providing the necessary funding for the world to achieve the Sustainable Development Goals.In fact, a report done by Quest Ventures shows that despite the relatively small size of SEA, its impact investing ecosystem has developed significantly over the past 10 years. More than USD904 million has been injected via 225 direct deals by Private Impact investors (PIIs) and the numbers are in the billions for Developmental Financial Institutions (DFIs), the SEA's impact investing ecosystem has developed significantly in the past decade. Seeing the increased interest in SEA, how do we further attract more impact investors to the scene? One of the methods is to use public relations (PR) to effect real action and change.How then do businesses, big or small, embed sustainability into the heart of corporations and brands for commercial and societal impact and how can companies use public relations to take up a more dynamic role; as an agent for change and attract investors? What gaps are there in company sustainability strategies that can be addressed by PR?To answer these questions, I speak to Sarah Craggs, Sustainability Practice Lead, MullenLowe salt, for her expert insights.

In my humble opinion, Dos Equis should replace their “Most Interesting Person in the World” commercial character with my next guest.  Libby DeLana is the Co-Founder of branding/strategy firm Mechanica, former Design Director at MullenLowe, aspiring pilot, culinary school graduate, sky diver, “free range parent,” author, activist, and morning walker.  Her work won several industry awards, and has been featured in publications such as Communication Arts, Graphic Design & Logo, and Fast Company.  She was also profiled by the BBC for a program called “The Chain” which individuals name the person who inspired their accomplishments.  One of the topics we discuss in this fun episode is her 9+ year ritual of walking 8ish miles each morning.  The benefits to the soul, and to the body can't be underestimated.  Join her on her journey through her Instagram hashtag #thismorningwalk·      Note:  in the episode, “Trinity Church” is supposed to be “Trinity College.”   https://libbydelana.com/Please subscribe on Spotify and/or Apple Podcast. Appreciate you

In my past lives I've been a music supervisor, music publisher, college professor, brand manager on the Hasbro’s innovation & strategy team on the Monopoly brand, and a hybrid strategist at Jack Morton and MullenLowe (in Boston) on a variety of brands like Burger King, JetBlue, Lego, and Blizzard/Activision to name a few. I’m also a Ravenclaw. And always looking for an excuse to grab coffee and talk about all things strategy, esoteric philosophy and pop culture. You can find me on IG or Twitter: @byronthepoet   

Our next guest is Lauren Nickl. Lauren is a PR and marketing professional with ample experience working with B2B and B2C brands, including household names like New Balance and JetBlue. She's currently the Marketing Communications Manager at Quick Base, a low code application development platform, where she leads up the brand's PR and social strategy and efforts. Prior to Quick Base, Lauren worked with consumer and B2B brands at various agencies, including MullenLowe, a global ad agency. Lauren is a California native and lives in Boston. Episode Summary: Work with people that you know will be true partners. The future belongs to the generalist, be agile, adaptable, things change and there is disruption happening all around us.It all comes down to the people, when it comes to partners, are they true partners and looking to solve a problem that you have, and are they going to push and challenge you. Have the courage to try something and know that it may fail and that's ok. Don't be afraid to reach out and hear what folks have to say. Connect with Lauren on Linkedin

Tema: La República de talento - Concurso marca país

In this episode, we'll have a deep dive into TikTok marketing, with Laura Savu, Global Community Manager at Tik TokLaura has been juggling marketing and social media since 2012. She's worked for some big brands such as Coca-Cola or Phillip Morris but has also had the agency perspective while at MullenLowe. For the past year, she's taken on the challenge of being a Global Community Manager at TikTok - the rising star among social media platforms.Throughout it all, social media has been her first language, while strategy, planning, and influencer marketing made up her playground.She'll touch on future plans for the TikTok platform and they're planning to make it a successful channel for brands, all based on the principle of native, natural content that is in line with the brand voice.Find out:How she started her careerFrom client service to creative to clientWorking in an agency vs. working on the client-sideWhat it means to be a Global Community Manager at TikTokPlans and strategies of growing TikTok marketsWhy are brands still rather reluctant to use TikTok?Who uses TikTok: brands and audiencesWhat TikTok has and other platforms don'tTikTok engagement and reachWhat brands should know before joining TikTokTikTok for business: Why create a business accountTips for starting TikTok marketing campaigns***************************************Resources and Mentions:Laura on social mediaFacebook Instagram Twitter LinkedIn TikTokTikTok on social mediaFacebook Instagram TwitterLinkedIn TikTokSocialinsider on social mediaInstagram Facebook LinkedIn Twitter ***************************************Be sure to subscribe to our Data Geeks hub for more social media insights, studies and webinars on how to get started with Socialinsider ► https://www.socialinsider.io/data-geeks 

Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly interviewed me for their podcast "What's next".We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out, with my follically challenged situation, make this even odder).It's a fun 3-way banter and they really know how to produce a great show.You can find all their shows here:Trailer for the full show here.SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter here.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the show (https://www.eastwestpr.com/podcast-speakpr)

Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly interviewed me for their podcast "What's next.We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out, with my follically challenged situation, make this even odder).It's a fun 3-way banter and they really know how to produce a great show.You can find all their shows here:SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the show (https://www.eastwestpr.com/podcast-speakpr)

Geoff Cottrill is a real marketer. As opposed to a fake one! Former head of marketing for The Coca-Cola Company in North America, President of MullenLowe, General Manager & Chief Marketing Officer at Converse, Head of marketing for the entertainment business at Starbucks and naturally, P&G, he knows a thing or two about the craft I call home. So maybe together, we can figure out how to save marketing or at a minimum move it forward…and into the future. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I'm having a GAS with Richard Denney, the ECD at St. Luke's. Richard's success began early when he became the youngest ever board member of RKCR/Y&R in 1998. He then made his reputation as a bankable creative director, cruising through the biggest name agencies in the industry - including Saatchi & Saatchi's, DDB and MullenLowe before settling in at St. Luke's. -- www.gasismusic.co.uk -- © GAS™ Music 2020

This week, a COVID-19 outbreak on the set of Ten's The Masked Singer sparked a discussion about whether the entertainment industry should be exempt from lockdown restrictions. Is entertaining Australians constrained at home an essential service? The team debate if it’s worth the risk to keep Australia’s media and arts industry afloat.Elsewhere in TV, Seven and Nine released their financial results to the ASX this week. CEOs James Warburton and Hugh Marks are looking towards green shoots in the industry, but Ooh Media will just be happy when people can go back outside...And why would a marketer kill off a popular brand figurehead? Budget Direct's chief marketing and delivery officer, Jonathan Kerr, stopped by to chat about the evolution of the brand's public faces and his partnership with creative agency 303 MullenLowe.In agency land, there is one less independent playing the media field after Virginia Hyland sold her eponymous agency to Havas Media this week. The Mumbrellacast team asks, 'why sell?' and chats about the pros and cons of joining a holding group.

On this week's episode of 'The Empowering Series', our host Zarina is joined by Heather Saville Gupta. She is the Group HR Director at MullenLowe Lintas Group. She shares how challenging yet achievable it is to manage and inspire productivity in employees through the Pandemic. Heather candidly shares her work from home experience so far and her personal lockdown lessons. They indulge in the benefits of positivity and persistence.Tune in to #TheEmpoweringSeries with Zarina Poonawalla.You can visit MullenLowe website: (https://www.mullenlowelintas.in/)Instagram: (https://www.instagram.com/mllintasgroup_/)Twitter: (https://twitter.com/MLLintasGroup)You can follow Heather on Instagram and twitter: @heathergupta(https://twitter.com/heathergupta?lang=en)(https://www.instagram.com/heathersavillegupta/)Get in touch with our host Zarina on Instagram and twitter: @zarinapoonawalla (https://www.instagram.com/zarinapoonawalla)(https://twitter.com/Zarinaspeaks)You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

Today, I'm having a GAS with...Hugh Todd, a highly awarded creative director in London. He's worked for MullenLowe, Leo Burnett, VCCP, J. Walter Thompson and BBH. One of Hugh's more recent campaigns for MullenLowe was the 'We are Nurses' campaign for the NHS, a 360 campaign to recruit much-needed staff for the UK's healthcare provider. The work proved incredibly successful, helping reverse the negative trend in UCAS applications, with figures up 6%. www.mullenlowegroup.com/news/we-are-nurses Hugh's work can be found, unsurprisingly, at www.hughtodd.com  © GAS Music 2020 www.gasismusic.co.uk

In this episode I had a chat with Andy Last who is the co-founder of Salt. Recently acquired by MullenLowe, and now known as MullenLowe Salt, the company is a strategic communications agency. As one of the first companies in the UK to be accredited as a B-Corporation, MullenLowe Salt advises organisations on they can use social issues to drive growth, and how communications can effect change to bring about better business results and social progress.   In this episode we chat about how communications can be used as a tool to drive positive social changed. As an example that we discuss in this episode, you’ve likely seen the Lifebuoy soap campaign which Andy has worked on for over a decade - it’s one of the award-winning social campaigns that he’s been behind and an exampled of how change can be effected through communications.  With over 25 years of experience in the industry, Andy has led the development of salt’s Social Mission model to create sustainable, progressive campaigns for brands and businesses, associations and not-for-profits. His book – ‘Business on a Mission: How to Build a Sustainable Brand’ - also goes into more depth about his journey and the use of communications to drive impact within businesses. Being a marketing & communications professional myself, you’ll know from previous episodes that I’m a bit of a skeptic when it comes to the use of marketing & communications to drive social impact because motivations are often not aligned and can result in solutions designed for PR, rather than what’s actually needed and sustainable. I had a really great chat with Andy about this so am keen to hear what you think about what he has to say.

Suscríbete a la Newsletter en http://filispin.esa Cómo está impactando el confinamiento la publicidad Si algo está destacando en la comunicación de las marcas es la capacidad de adaptación. FLUZO, The Cocktail Analysis y Netquest han puesto en marcha un estudio para analizar algunas de las creatividades que estamos viendo estos días. https://www.reasonwhy.es/actualidad/impacto-campanas-publicitarias-coronavirus-consumidores https://www.elpublicista.es/investigacion1/covid-19-dispara-eficacia-campanas-marcas-concienciadas MRM lanza su estudio sobre el comportamiento de los consumidores https://www.reasonwhy.es/actualidad/estudio-comportamiento-consumidores-coronavirus-MRM-Madrid?amp La incertidumbre del futuro Quizás por esto, en Estados Unidos agencias como MullenLowe, Giant Spoon, Anomaly y M&C Saatchi han optado por una reducción importante en sus plantillas. https://www.marketingdirecto.com/marketing-general/agencias/estados-unidos-agencias-sacan-hacha-talan-cientos-puestos-trabajo En tiempos de crisis hay que fortalecer la comunicación publicitaria Agustín Vivancos, CEO de PS21, ha escrito un artículo para Forbes en el que explica porqué la comunicación es más importante que nunca en épocas de crisis. https://forbes.es/opinion/65128/anunciate-que-viene-una-crisis/ La rapidez con la que superemos el confinamiento será la clave del futuro según GrupoM https://www.reasonwhy.es/actualidad/informe-groupm-recuperacion-sector-publicitario-coronavirus?amp Las redes sociales sufren sus propias crisis Zoom En un post publicado el pasado 1 de abril (https://blog.zoom.us/wordpress/2020/04/01/a-message-to-our-users/) la compañía reconoció no haber estado a la altura en materia de privacidad y seguridad pero recalca que ya estaba trabajando para subsanar estos problemas Por otra parte, según la web especializada en tecnología Golem, Zoom albergaría en sus entrañas importantes agujeros de seguridad que permitiría el acceso a los micrófonos y cámaras de los usuarios sin consentimiento incluso después de desinstalar la aplicación. El 3 de abril, Zoom volvió a reconocer públicamente otro escándalo. Esta vez confirmando los resultados de una investigación de la Universidad de Toronto que aseguraba que Zoom facilitaba a China la monitorización de videollamadas de usuarios en todo el mundo. (https://blog.zoom.us/wordpress/2020/04/03/response-to-research-from-university-of-torontos-citizen-lab/). https://www.marketingdirecto.com/digital-general/digital/zoom-software-coronavirus-convirtio-primero-cordero-despues-lobo Instagram mejora su versión web https://eloutput.com/noticias/redes-sociales/instagram-directos-web-pc/ https://eloutput.com/noticias/redes-sociales/instagram-mensajes-privados-desde-web/ Los celos de Zuckerberg sobre instagram Se ha conocido a raíz de la publicación del libro “No filter”, de Sarah Frier. La obra muestra la fascinante historia de envidia entre los creadores de Facebook e Instagram.https://www.bloomberg.com/news/features/2020-04-07/zuckerberg-s-jealousy-held-back-instagram-and-drove-off-founders Tuned, una nueva red social solo para parejas. https://cincodias.elpais.com/cincodias/2020/04/08/lifestyle/1586343040_009725.html#?sma=newsletter_smartlife20200413 Burger King regala Whoppers a estudiantes que resuelvan una ecuación https://www.marketingdirecto.com/anunciantes-general/anunciantes/burger-king-regala-whoppers-a-estudiantes-que-resuelvan-esta-ecuacion-es-capaz-de-dar-con-la-solucion Samsung lanza cajas que se pueden transformar en muebles https://lacriaturacreativa.com/2020/04/14/samsung-lanza-unas-cajas-de-carton-para-sus-televisores-que-se-transforman-en-muebles-para-casa/ El anuncio de Bankinter es obra de la recién creada Sioux meets Cyrano’s (Madrid) que ha explicado cómo se ha realizado el spot. https://youtu.be/fBXWTXHmWnk https://lacriaturacreativa.com/2020/04/13/asi-se-hizo-el-anuncio-de-los-billetes-de-bankinter/ La agencia NCA ha compartido la primera pieza para concienciar del uso de mascarilla copiando el famoso “Póntelo, Pónselo” https://lapublicidad.net/nca-homenajea-al-mitico-pontelo-ponselo/ Mediapro y Futbar se unen para invitarte a que te montes el bar en casa https://youtu.be/nx5vZvuHfrA https://www.marketingdirecto.com/marketing-general/publicidad/esta-campana-le-reta-a-montar-su-propio-bar-en-casa-durante-la-cuarentena Orange cede espacios publicitarios en TV a familiares de personas mayores en Francia https://www.reasonwhy.es/actualidad/orange-francia-espacio-television-mensajes-familiares-mayores ‘Publicidad de andar por casa’: una miniserie con lo mejor de lo peor de la creatividad doméstica https://www.yorokobu.es/publicidad-de-andar-por-casa/

Episode Three | Health and Wellbeing Turning Point is a podcast series from Vistage UK and Ireland, focussing on some of the key issues that impact UK business leaders and owners. Join us as we speak to real business leaders about the challenges they have overcome in their personal and business careers.In this episode, Matthew Griffiths speaks to Vistage Member Nicky Young, formerly of Mullenlowe Salt. Nicky is incredibly open and honest as she speaks to Matthew about her own mental health struggles and what it's like to experience burnout. Towards the end of this episode, Nicky shares her 8 tips for maintaining a healthy work-life balance, as well as ultimately finding your purpose.If you haven’t already, be sure to subscribe to ensure you never miss an episode! About Vistage Vistage provides the most comprehensive approach to executive coaching, in order to accelerate growth. Unlike consultants, we combine peer advisory groups facilitated by accomplished executive-level coaches, expert content and a time-tested decision support method to deliver unparalleled results. Programmes meet the specific needs of leaders at all levels: MDs, CEOs, senior executives, business owners and emerging leaders. Connect with us:Podcast Episode Page www.vistage.co.uk LinkedIn Twitter Facebook YouTube Find out more at https://vistage.pinecast.co

What is best practice for employers dealing with mental health problems at work? The World Health Organisation estimates that depression and anxiety cost the global economy about one trillion dollars a year in lost productivity. About half of all workers suffer from poor mental health but few of us talk to our employers about it. So how can an employer support someone going through a crisis, and does the workplace have a role in breaking down the stigma around mental health? Manuela Saragosa tries to answer some of these questions with guests, Professor Sally Maitlis of Saïd Business School, University of Oxford; Mary Daniels entrepreneur, author and coach; and Nicky Young, managing director at MullenLowe salt. (Image: Graphic image of man with head on desk; Image credit: Getty Images)

Andy Last, co-founder of MullenLowe salt, can easily be called a purpose specialist. Since 2000, he has advised some of the world's biggest companies and most iconic brands on integrating purpose and sustainability into their business models. The geopolitical landscape, abundant climate change crises, citizen journalism, and employee activism are forcing corporations to take a stance on sustainability and transparency. “Businesses that understand their relationship with society and manage their external impact…will grow better as businesses,” Andy says. Hear his advice for avoiding the traps of “purpose and green-washing,” thoughts on attracting and keeping young talent, and conviction that purpose work is here to stay.

Martin Pagh Ludvigsen is the Director of Creative Technology at MullenLowe, a Los Angeles advertising agency where he works primarily on their Acura account. During his tenure, Martin has directed a series of increasingly innovative, award-winning technology-driven experiences for Acura. One example was “What a Race” the launch of the 2018 Acura TLX, where a custom augmented reality-helmet was created and the race reached more than 3 million people. He’s created unique and innovative campaigns for Acura’s RDX, ILX, and others that stretched well beyond the norm. A graduate of the University of Copenhagen in Denmark Martin has used his degree in Computer Science, Digital Communications, and Theatre to apply his curiosity and perspective on global brands including Coca-Cola, GE, Google Play, Etihad Airways, H&M, Volvo, McDonald’s, Nike, Toyota, Acura, and others. I had the pleasure of meeting Martin during Pebble Beach Car Week at the Acura Type S Concept Reveal.

Geoff Cottrill is Senior Vice President of Strategic Marketing at The Coca-Cola Company, leading integrated marketing strategy across creative content, media planning, entertainment, and more for a portfolio of billion dollar brands and emerging products under the Coca-Cola umbrella. Geoff started his career at Procter & Gamble. He spent three years at Starbucks as VP of Product Development & Marketing for Starbucks Entertainment. Geoff went on to become Chief Marketing Officer at Converse for nearly a decade, where he helped the Chuck Taylor All-Star become the #1 selling sneaker in the world. This is Geoff’s second term at Coca-Cola; he first worked for the company from 1996 to 2005 as Group Director, Entertainment Marketing. He rejoins Coke after most recently serving as President of MullenLowe in Boston.

Geoff Cottrill has lead the marketing teams at such venerable companies as Starbucks, Converse and most recently Coca-Cola, and has also worked as the head of advertising agency MullenLowe. Geoff knows marketing from all angles – what works and what’s broken about it.

From one side to the other: Eden Alexanian went from being a producer for a photographer to Senior Art Producer and four years in art production is enough to see changes in the industry! Tune in for an interview on integrated campaigns, the importance of treatments and how your rep keeps you up to date!   Key Takeaways [:31] Heather introduces Eden Alaxanian and asks her guest to talk about who she is, where she is from, and how she found her way into art production. [5:35] Getting to know people is one aspect of getting better at your job, but getting to know what a job means to a person is something that Eden learned while working as a producer and tries to remember each time she treats a new project. [9:00] Eden touches on the questions she fields after a bid is turned down. [10:11] In the name of transparency and to save everyone some time, Eden tries to share the budgets up front. [13:03] Eden walks us through her side of the process once she’s received an estimate, from the cost consultants to the treatments and the client meetings. [16:35] On the evolution of treatments in the past years — photographers are gearing their work more and more towards director treatments; Eden explains what that is. Heather touches on the time required for good treatments to happen. [19:46] Clients are never on the creative call, the treatment is your way of speaking directly to them! [21:05] Getting Eden’s attention starts with a good up-to-date website, even if promos and mailers and Instagram are great. [24:08] Heather touches on self-promotion restrictions which prevent photographers from updating their books and places them in a strange position. [24:54] Eden’s sourcing go-tos are mostly reps but she does use her own categorizing system! [27:08] Even in the last four years, Eden has seen the increased integration of campaigns which requires really nimble photographers that can do more than just shoot video. [31:22] Heather and Eden discuss how rare it is to see their work out in the real world nowadays! [32:48] What is Eden known for on her team? [34:01] We are content producers in a time when what everybody wants is content! [35:41] Heather asks if Eden has advice for the Advertising 101 class! [37:00] Heather thanks Eden for coming onto the podcast and invites listeners to tune in for the next episode.   Thanks for listening.   In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.   Mentioned in this episode MullenLowe Boston University Sienna College Jacqueline Fodor   More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook   More about today’s guest Eden Alaxanian on Instagram Eden Alaxanian on Facebook Eden Alaxanian on LinkedIn

It’s an often-misunderstood area – the subtle (and not so subtle) differences between marketing, public relations and advertising. So, who better to explain to us how it all works than one of Australia’s best and brightest - 303 MullenLowe brand strategist Derry Simpson? From scheduling, media buying and creative, Derry is at the forefront of the way marketers are using data to create award winning campaigns. www.huntercomms.com.au

This week, Trent and Cole got to sit down for an awesome interview with Byron Morgan who works in Boston as a strategist at MullenLowe. Listen in to learn about his unique path into advertising, his thoughts on what makes great strategy (with examples from his experiences), as well as a discussion on current industry trends, and his advice for students looking to enter the advertising world! Like what you hear? Please subscribe to the show and follow along on Instagram @salad_podcast to see behind-the-scenes content and stay up to date on upcoming shows! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

In this episode of the Human Potential Podcast our host Oliver Freer talks with Nick Cleaver about rising to the top of a major advertising agency, his tenacity, grit and competitive focus and the values that have underpinned his successful journey in the world of advertising. More information about Nick CleaverNick Cleaver is the CEO of 303 Mullen Lowe Australia. Nick is recognised as an accomplished advertising agency and industry leader having been an outspoken advocate of integrated communications and advertising effectiveness.Nick’s accomplishments include, as Chairman and CEO, the transformation of DDB into a leading creative and diversified agency, while over the last 12 years having grown independent agency 303 into a revered integrated creative force.Nick’s agency joined forces with global agency, MullenLowe in 2012 and now operates as 303 Mullenlowe with offices in Sydney and Perth. The network operates across 88 different offices globally.Nick commenced his career as a history teacher, in the UK before commencing a career in marketing and then switching into an advertising agency almost three decades ago. Nick has worked across a raft of landmark campaigns, won numerous awards for creativity and effectiveness as well as seeing the agencies that he has led being voted Agency of the Year.Nick has served for three years on the board of the Advertising Federation of Australia, for eight years on the board of the charity Humpty Dumpty Foundation and for the last four on the fundraising committee of the National Art School.

As a one time rep and now art producer, Sonia has seen both sides of the conversation; tune in for her insights on websites, grabbing her attention, and a deep dive into the place women have in advertising today.   Key Takeaways [:30] Heather introduces Sonia Pandya from Mullenlowe in L.A. [1:50] Sonia talks about how she found her way from junior rep to where she is today and what she learned during her first internship. [4:10] After all this experience, what brought Sonia to the art production side of things? [6:40] Heather asks Sonia if her past experience has been an asset in her current job. [7:35] How does one go about grabbing Sonia’s attention? [9:28] What exactly is a well-designed website? Sonia and Heather nerd out! [11:50] Instagram is a good place for Sonia to hunt for new talent. She underscores the importance of Hashtags in the search process. [14:54] Heather asks what Sonia’s process is when she receives an estimate. They talk about agency policies and personal preferences when it comes to sharing sensitive competition information. [18:35] Heather offers up a solution to the competing bids conundrum! [19:30] On sharing budgets. [22:15] Sonia talks about the necessity of educating clients on the different facets of production. [24:17] The importance of high-level creative problem-solving in photographers working in today’s advertising market. [26:26] What do clients want when they ask for motion? Sonia breaks down the type of asks she gets. [27:48] Heather and Sonia dive deep into what does being a woman or a minority in the advertising business mean today? [34:58] Heather asks Sonia what her favorite thing to do on a Sunday is and if Sonia wasn’t an Art Producer, what would she do? [37:01] Heather thanks Sonia for coming onto the podcast and invites listeners to tune in for the next episode.   Thanks for listening.   In an industry where the rules are always changing, it’s helpful to hear from those on the front line. Heather Elder is the visionary behind NotesFromARep’sJournal.com; visit her website for industry updates, stunning photography and video, and the artists behind the work.   Mentioned in this episode Mullenlowe Jigisha Bouverat Collective Karen Youngs Free the bid Emily May   More about your host Heather Elder’s Bio Heather Elder’s Blog Heather Elder on Instagram Heather Elder on Twitter Heather Elder on LinkedIn Heather Elder on Facebook   More about our guest Sonia Pandya on LinkedIn

MullenLowe Mediahub is on fire and John Moore is in the hot seat. John Moore, Global President, MullenLowe Mediahub John Moore, Global President of MullenLowe Mediahub, Adweek Executive of the Year, 2017 Media Agency of the Year, Boston Magazine Top 100 Influencers, ( FYI, he was ahead of Jeff Bezos ) and Lion winner sat still for 31 minutes, and 27 seconds as we launched “Between Milk and Water” the first of what promises to be an engaging podcast series focused on all of the hot topics and cool people that are driving our industry.

The agency world is shrinking. Alex Leikikh, global CEO at MullenLowe Group, thinks there is an oversupply of agencies in the U.S. market. He believes that as more clients start to go in-house, there will be more mergers and more agencies will go out of business. MullenLowe Group is also a result of a merger that happened over three years ago. In our latest episode, Leikikh discusses management lessons he learned, the importance of bundling creative and media talent together and more.

Today on the Creative Leaders podcast, the Senior Vice President and Head of Strategy at MullenLowe joins us. Elizabeth Paul is an ambitious creative who has great insights on the industry which she shares with us, as well as discussing how her team works. We also discuss her strategic ideas, her interest in comedy and craft, and her thoughts on the cultural landscape. 

Today on the Creative Leaders podcast, the Senior Vice President and Head of Strategy at MullenLowe joins us. Elizabeth Paul is an ambitious creative who has great insights on the industry which she shares with us, as well as discussing how her team works. We also discuss her strategic ideas, her interest in comedy and craft, and her thoughts on the cultural landscape. 

Meaghan gives us a peek behind the recruiting curtain, helping us understand what she actually looks for when searching for high quality talent. Hear her super specific resume and portfolio tips, how to make a good impression during an interview, her mantra of ABR (Always Be Recruiting) and what that means for talent, and why just applying to a job application online usually won't cut it. Heads up: If you hear some small animal noises in the background, that's Meaghan's dog Milo, who joined us for the interview. I also cleaned up some fan noise, which explains why I sound like a robot at the very beginning. Subscribe & leave us a review on iTunes to help others discover the podcast! For more guidance from the industry, subscribe to our Weekly email—it's a small dose of advice, delivered Mondays. Or search for a specific topic in our ever-growing Stash of Advice.

Julia Neumann, Creative Director at MullenLowe US, discusses if or whether the presence of new online platforms changes the creative process, the genesis of ideas, how she builds and maintains relationships with her clients and tapping into the human truth when telling a story.

Julia Neumann, Creative Director at MullenLowe US, discusses if or whether the presence of new online platforms changes the creative process, the genesis of ideas, how she builds and maintains relationships with her clients and tapping into the human truth when telling a story.

Andy Last co-founded MullenLowe salt in 2000 and in 2016 published the award winning 'Business on a Mission: how to build a sustainable brand'. In this conversation we have a fascinating chat about his career, his clients and the power of business to do good and grow profitably. Andy advises brands and corporates on social purpose and sustainability communications and is a regular speaker and commentator on the power of business to lead positive change. His consultancy was one of the first companies in the UK to be accredited as a B-Corporation, working on high profile campaigns for brands such as Unilever, Manpower and JLL.  About your host: Adam Woodhall He’s advisor, activator and author whose aim is to help large organisations, entrepreneurial enterprises and NGOs communicate excellently, connect with other sustainability leaders and generate transformational change.  To find out more, go to: www.inspiring-sustainability.com or connect with him on www.linkedin.com/in/adamwoodhall  See acast.com/privacy for privacy and opt-out information.

Any great conversation about advertising in Southern California, on some level, has to include Lee Clow. This six-degrees thing seems to permeate the area though, for Margaret Keene, executive creative director at MullenLowe in Los Angeles, it squarely landed at one-degree of separation. The ad legend popped up on Keene’s TV screen when she was a teenager. Presenting storyboards to Porsche executives on a cable access channel (this was the mid-80s), Keene really liked the work, thought Clow was cool and was hooked, realizing that advertising and creativity was what she wanted to do. Fast-forward from groovy cable access TV — Keene kicked off her career working for Clow as an assistant and then spent her early creative days at TBWAChiatDay (the TBWA part of the equation arrived in the 1995 merger) as art director, ACD, CD and then, ultimately, group creative director. After a close-to-4 year stop at Saatchi & Saatchi LA as executive creative director, Keene made her way from Santa Monica, south to El Segundo, where she became the first-ever ECD. Keene has worked on the likes of Apple, Toyota, Nissan, Acura and Patrón (the latter two, MullenLowe clients) and, as one would expect from a brilliant creative mind, has won just about every award out there. She occupies the rare air of an elite creative leader — deservedly so. But here’s a peek into Keene and her beliefs — she once won a $100,000 Grand Kelly prize and donated it to the Pedigree Adoption Drive, supporting client work that she cared deeply for. Caring is an ever-present theme for Keene. She cares about the work. She cares about fun. She cares about the people she works with and has the opportunity to bring along and grow. She cares deeply about family. In our wide-ranging, honest, entertaining and sometimes (delightfully) random conversation, we are treated to the mind and perspective of a generous leader who is consistently looking for what’s great in the work and the world of creativity.