Africa Brand Academy

I sat with Nnamdi Ibe, also known as #TheSurgeon, a certified management consultant with over a decade and a half of experience. He's a serial entrepreneur, business consultant, and senior partner at Excel & Grace Consulting. This conversation discusses the importance of organizing and setting up your business structure for scalability. Mr. Nnamdi shares his expertise in creating a solid foundation for your business that can adapt to growth and change over time. He also provides actionable tips and strategies for business owners to implement in order to streamline their operations and increase their bottom line. From identifying key business processes and functions to developing a strong organizational culture, Mr. Nnamdi Ibe dives deep into the fundamentals of building a successful business. Whether you are just starting out or looking to take your business to the next level, this episode is packed with valuable insights and practical advice to help you achieve your goals. Some Topics we covered What Business Structure Entails Structuring your business for Growth and scalability The systems you need to have to scale any business Auditing and Improving the Existing Business Structure Putting the Business on Auto-Pilot BUSINESS STRUCTURE Mistakes ⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐

In this episode of the podcast, we dive deep into the world of LinkedIn and explore how you can use this powerful underrated platform to grow your brand visibility and reach a wider audience. My guest for this episode is Haoma Worgwu, an award-winning thought leader, certified LinkedIn marketer, and strong advocate for social impact and career development. Haoma brings her unique perspective to the topic of maximizing LinkedIn for brand growth and shares her insights on how to leverage the platform to achieve your personal and professional goals. We discuss the various features of LinkedIn and how to optimize your profile and content for maximum visibility. Haoma also shares her thoughts on how to build a strong personal brand on LinkedIn and how to use content marketing strategies to engage with your target audience. We explore the importance of authenticity and storytelling in building meaningful connections on LinkedIn, and how to leverage your network to achieve your goals. As a strong advocate for social impact, Haoma also shares her insights on how to use LinkedIn to drive positive change in your industry or community. We discuss the role of thought leadership in creating impact and how to use LinkedIn to showcase your expertise and build credibility in your field. Some Topics we covered The Potential of LinkedIn Building a Brand on Linkedin Visibility and Growth Strategies Content Strategies for LinkedIn Monetizing Linkedin and mistakes to avoid ⭐⭐⭐⭐ Episode Links  ⭐⭐⭐⭐

Today, we're joined by Abimbola Balogun, a renowned HR expert, who has helped several business owners increase staff performance and accelerate their business growth through her HR structure courses, templates, and coaching. In this episode, we'll be discussing how to build a high-performing team that enhances business profitability and growth. She goes on to share some practical tips and strategies for building a high-performing team. She talks about the importance of hiring the right people, providing training and development opportunities, and fostering a sense of ownership and accountability among team members. She also shares some common pitfalls to avoid when building a team and how to overcome them. Abimbola Balogun shares several real-life examples and case studies to illustrate how businesses can benefit from building a high-performing team. She provides insights into how businesses of all sizes and in different industries can implement these strategies to achieve their growth objectives In this episode we'll cover: Attributes of a low-performing team and How to Identify a High-performance team Leadership Techniques For Building vision driven Teams Sustaining your Company culture and Hiring the right way Motivating your Team and Managing Conflict Must-haves for a successful team: The characteristics of high-performing teams Retaining Your team for the long term ⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐

In this episode, I spoke with Femi Olaniyan, a personal finance expert, cryptocurrency/stock trader, and YouTuber. We were able to put together a comprehensive guide to building your personal finance, including investments, making money, and managing them. Femi shares his personal journey into personal finance and how he became interested in investing in cryptocurrencies and stocks. He highlights the importance of having a good understanding of personal finance, including budgeting, saving, and investing, and how it can impact our financial goals and well-being. We also discussed on the different investment options available to people, including stocks, bonds, mutual funds, and real estate. He provides insights into how these investments work, the risks and rewards associated with them, and how to decide which ones are suitable for our financial goals and risk tolerance. He also shared some practical tips and strategies for making money, including starting a side hustle, investing in dividend-paying stocks, and building an online business. He emphasizes the importance of having multiple sources of income and diversifying our portfolio to minimize risk. We talked about The importance of managing your personal finance effectively, including setting financial goals, creating a budget, and tracking your expenses. Throughout the episode, Femi shares several real-life examples and case studies to illustrate how people can improve their personal finance. He provides insights into how people of all ages and income levels can implement these strategies to achieve their financial goals. This episode is a must-listen for anyone looking to improve their personal finance. It provides a comprehensive guide to investments, making money, and managing them effectively. So tune in and get ready to take control of your personal finance and achieve your financial goals! ⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐ ▶ Femi Youtube channel

In this episode, I sat with Roberts Yakubu, a seasoned sales and marketing expert who has helped numerous B2B brands acquire high-ticket clients. Roberts shares his insights on the most effective ways to attract and retain top-quality clients for your business. With years of experience under his belt, Roberts understands the unique challenges that B2B brands face when it comes to client acquisition. He discusses the importance of building trust and credibility with potential clients, as well as the role that sustainable marketing and sales systems play in driving long-term success. Roberts also shares practical tips on how to identify and target high-value clients, how to nurture relationships with existing clients, and how to adapt your approach to different markets and industries. If you're looking to take your B2B client acquisition strategy to the next level, this episode is a must-listen. Roberts provides actionable advice that you can start implementing today to drive sales and increase your market share. Don't miss out on this valuable opportunity to learn from one of the best in the business. Some topics we discussed in this episode The biggest challenges African SMEs face when it comes to marketing and sales, and how they can overcome them How client acquisition is different for B2B brands compared to B2C brands, Effective strategies that B2B brands can use to generate leads and attract new clients Role of content marketing in B2B client acquisition How B2B brands can measure the success of their client acquisition efforts, and what metrics to track ⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐

If you are CEO, you need to Tune in to this Episode We will be discussing how to build a productive workplace culture and improve performance. Our guest today is Ejiro Akpobome, an experienced HR consultant and business coach who has helped many organizations achieve their goals through effective people management strategies. In this episode, we will explore the relationship between performance and productivity, and how to build a culture that promotes high levels of productivity. Ejiro will share His insights on the impact of employee performance and business structure on organizational performance and provide practical tips on how to improve team performance. As a CEO, it's crucial to work productively and lead by example. Ejiro will offer his advice on how to prioritize tasks, delegate effectively, and avoid burnout. We will also discuss how to measure productivity and increase efficiency, including the use of performance metrics and technology tools. Whether you're a business owner, manager, or employee, this episode will provide valuable insights and practical tips on how to build a productive workplace culture, improve performance, and achieve your goals. So, join us for an informative and engaging discussion with Ejiro Akpobome on Building Culture and Improving Performance and productivity in the workplace. Some Topics in this episode: Relationship between performance and productivity Building Culture in the work environment Impact of employee performance and business structure on organizational performance Improving your Team Performance How to work productively as a CEO How To Measure Productivity and Increase Efficiency ⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐

As someone who has experienced deep hurt and pain, I know firsthand the importance of taking care of ourselves. That's why in this solo episode, we will explore 22 different ways that you can fill your cup and perform self-care, from a deeply personal and empathetic perspective. We will discuss practical tips and techniques you can do now and some self-care practices you can incorporate into your daily routine. As someone who has struggled with self-care in the past, I understand how difficult it can be to prioritize yourself in a world that often tells us to put others first. But I also know that taking care of ourselves is crucial for our own well-being, and for those around us. So if you're looking for practical ways to prioritize your own self-care, or if you're struggling with feelings of hurt and pain, this episode is for you. Together, we will explore 22 ways to fill your cup and perform self-care, and hopefully find a little bit of peace and healing along the way.

If people can't remember you for something positive, it means they will remember you for something negative In this episode, we will explore how businesses can create a personalized customer experience and some key elements to keep in mind when doing so. Olufemi will share his insights on how to gather customer data and use it to create personalized experiences, as well as the role technology can play in giving these experiences to customers. We will also talk about the pillars of a good customer experience, including empathy, personalization, and convenience. Olufemi will share his tips on how businesses can measure the success of these efforts, and what metrics they should be tracking. We will discuss the roles employees play in creating a personalized customer experience, how businesses can ensure that their employees are aligned with the company's goals and values, how to hire and train employees who are customer-centric, and how to foster a culture of customer service excellence. Olufemi shares his tips on how to leverage technology to deliver personalized experiences that drive customer loyalty and revenue growth. If you're a business owner, manager, or customer service professional looking to create a personalized customer experience that boosts retention and revenue, this episode is a must-listen! Join us for an informative and engaging discussion Some Topics in this episode How businesses can create a personalized customer experience and some key elements to keep in mind when doing so How to gather customer data and use it to create personalized experiences The Role Technology can play in giving these experiences to customers Pillars of a Good Customer Experience How businesses can measure the success of these efforts, and what metrics you should be tracking? Roles employees play in creating a personalized customer experience, and how businesses can ensure that their employees are aligned with the company's goals and values ⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐

In this episode, we'll talk about how you can build an influential personal brand and grow an audience. Emeka Nobis will share his insights on the best ways for people to make money from what they already know, as well as income streams for personal brands such as books, courses, coaching, and speaking engagements. We will also discuss the significance of understanding your target market and what they want. Emeka will show us how to conduct market research and create a messaging strategy that will resonate with your target audience. In addition, we will discuss content and visibility strategies for personal brands, such as social media, guest posting, and networking. Emeka will share his advice on how to create engaging content and how to use different platforms to reach a larger audience. If you're looking to create a profitable personal brand and monetize your expertise, this episode is a must-listen Some Topics on this episode Strategies for Building an influential personal brand and growing an audience Best ways that people can earn money from what they already know (Income streams for Personal Brands) Guide to Knowing your target market and what they want Content and Visibility Strategies for personal brands ⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐

In today's fast-paced business world, digital transformation is no longer a luxury, it's a necessity. With so many businesses competing for customers and attention, it's more important than ever to find ways to grow your business and stand out from the crowd. In this episode of Africa Brand Academy, we'll be discussing the ways that you can use digital transformation to successfully grow your business. if you're looking for inspiration and practical advice to help your business succeed in the digital age, this is the episode for you! Tune in and learn from the experts as we explore the many ways to successfully grow your business with digital transformation. Some Topics on this episode Peace Itimi Ideology on Business Growth Steps to take to grow and scale your brand or an aspect in your business How digital transformation can influence business growth Your top strategies to grow a community ⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐

Learn what it means to be an authority and how to position yourself in your industry as an Authority and attract the right relationships for your brand. We covered tips and strategies on how to establish yourself as a thought leader in your field, as well as ways to establish trust and credibility with your audience. Additionally, we dove into the role of content marketing and social media in building brand authority, and how to measure the success of your efforts. Whether you're just starting out or looking to take your brand to the next level, this episode will provide valuable insights and actionable advice for anyone looking to build a strong, respected brand. I spoke with Simeon Taiwo on: How to gain brand clarity and amplify your voice Strategies to position your brand as an Authority Brand Reputation and legacy Developing your message as an authoritative brand Developing relationships with high-paying clients ⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐

"if you don't hunt, you won't eat" In this episode, we dive into the strategies and tactics for closing high-ticket clients and tripling your sales in 2023. Our guest, Paul Foh shares his personal experiences and best practices for attracting potential high-ticket clients, building relationships, and closing deals. We also discuss the latest trends and innovations in sales and provide actionable tips for boosting your sales performance in the coming year. Whether you're a sales professional looking to take your career to the next level, or a business owner looking to grow your revenue, this episode is a must-listen!" Some of the Topics covered in this Episode Include: Art of closing sales How to start and master the skill of selling sales Calls Compounding your sales skill High tickets clients vs low tickets clients How you can triple sales this year Resources From the Podcast SELL ANYTHING TO ANYONE 4-WEEKS LIVE ONLINE SALES SCHOOL Click to Register GET THE FOLLOWING POWERFUL BOOKS BY PAUL FOH FOR $10 1. 15 SIMPLE WAYS TO SELL ANYTHING TO ANYONE 2. IRRESISTIBLE: Exactly how to sell 3.15 SIMPLE WAYS TO SPEAK WELL IN PUBLIC 4. EXCEPTIONAL CUSTOMER SERVICE PLACE YOUR ORDER Connect With Paul Foh on Instagram Join The Conversation You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us at: africabrandacademy@gmail.com Devand Agency, Africa's Foremost Brand Development, and Digital Transformation Company is the proud sponsor of Africa Brand Academy. www.devand.com.ng

How to get Your first clients and how to develop systems to keep having the inflow and conversion of prospects We'll be talking about the essential elements of an effective client acquisition strategy in this episode of "Getting dream clients for Your Business." Our special guest expert- 7 Figure Chick, a seasoned business owner, and a marketing expert will offer their knowledge and experiences on how to find your company's ideal customers and the most effective strategies for attracting and keeping them. The importance of creating buyer personas and understanding their pain points, needs, and preferences. We will also talk about the importance of building a strong brand and providing exceptional customer service as key components in acquiring and retaining dream clients. Some Topics we covered in this Episode: Manifesting your dream life Setting yourself up for earning 7 figures Guide to Identify your right target audience How pricing can affect getting your dream clients Purchasing Barriers that stop prospects from patronizing What are your top strategies that every brand can use to get their dream recurring clients You can contact us if you need help structuring your personal brand, or if you would love to join us in our next Brand Workshop Kindly rate, share, and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Links For this Episode Website: https://www.7figurechickacademy.com/ 7 figure Chick Instagram: https://www.instagram.com/7figurechick_/ Join The Conversation You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us at: africabrandacademy@gmail.com Devand Agency, Africa's Foremost Brand Development, and Digital Transformation Company proudly sponsor Africa Brand Academy. www.devand.com.ng

When you have growth and scalability in mind, you have to pay attention to the numbers. it gives you clarity and helps you make the right decisions - Money talks with Ife. We'd be talking about the money aspect of branding today with one of my favorite Money Gurus- Ifeoluwa. Budgeting is a crucial aspect of running a successful business, but it can also be overwhelming and confusing for many entrepreneurs. In this podcast, we'll be exploring the role of budgeting in business success and providing practical tips and strategies for creating and managing a budget that works for your business. We'll cover topics such as how to set financial goals, how to allocate resources effectively, and how to track and analyze your financial performance Some of the topics that will be covered in this episode: Building a personal brand in Finance and Investment The Role budgets play in scalability and growth Budgeting for Personal Brand Financial planning for 2023 Importance of budgeting How to prepare budgets that are easy to maintain Types of Budgets How to develop budgets How to Achieve lasting financial stability Investing in stocks You can contact us if you need help structuring your personal brand, or if you would love to join us in our next Brand Workshop Kindly rate, share, and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Links For this Episode Website: mtwifinancialadvisoryservices.com Ifeoluwa Instagram: https://www.instagram.com/moneytalkswithife Join The Conversation Tweet us: @AfricaBrandpod You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us at: africabrandacademy@gmail.com Devand Agency, Africa's Foremost Brand Development, and Digital Transformation Company proudly sponsor Africa Brand Academy. www.devand.com.ng

You buy from people you trust, you recommend people you trust, and You date people you trust. Human relationship is based on Trust. And your Personal Brand helps you build that reputation that enables people to trust you. In this episode, Sharon will deep dive into personal Branding, helping you understand the purpose and taking you through steps you can use to begin your journey on building yours. Some of the topics that will be covered in this episode: What Personal Branding is Not What Personal Branding is Benefits of Structuring your Personal Brand How to Find your uniqueness personal brand examples personal branding strategy The role of personal branding in business personal branding action plan Steps to building and structuring your Personal Brand You can contact us if you need help structuring your personal brand, or if you would love to join us in our next Brand Workshop Kindly rate, share, and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Tweet us: @AfricaBrandpod You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us: africabrandacademy@gmail.com Africa Brand Academy is proudly sponsored by Devand Agency, Africa Foremost Brand Development, and Digital Transformation Company. www.devand.com.ng

In this episode, we will be dissecting the difference between branding and Brand Development and where we can draw the line between the two. Some of the topics Sharon would be talking on: What Brand Development is Where Do we draw the line between Branding and Brand Development, Brand Development vs Brand strategy The Process Of Brand Development Entails Why brand development is important Who a Brand Developer is Can we call a Brand strategist a Brand Developer Having a career in branding or in Brand Strategy / Brand Development The People that need a Brand Development Service You can contact us if you need help structuring your personal brand, or if you would love to join us in our next Brand Workshop Kindly rate, share, and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Tweet us: @AfricaBrandpod You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us: africabrandacademy@gmail.com Africa Brand Academy is proudly sponsored by Devand Agency, Africa Foremost Brand Development, and Digital Transformation Company. www.devand.com.ng

For your marketing to work, you must correctly identify your target market, because without this you will just be setting money on fire. because there will be no conversion whatsoever. Understanding who your audience is and what they want is always done first because then it can also help you when developing your other brand strategy elements like your Differentiator, Positioning Strategy, Positioning Statement, Brand Personality & Archetype, Brand Voice & Language, Messaging Framework, Storytelling Framework, Brand Identity System, Brand Expression and Experience In this episode Sharon will be talking about these topics: Who your target market is Difference Between Your Target Audience and a Persona Difference Between Target Audience and Target Market Why it is Important to find your Brand Target Audience How to define your Target Audience How to know If you are attracting the right audience What's Next after finding your audience? You can contact us if you need help structuring your personal brand, or if you would love to join us in our next Brand Workshop Kindly rate, share, and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Tweet us: @AfricaBrandpod You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us: africabrandacademy@gmail.com Africa Brand Academy is proudly sponsored by Devand Agency, Africa Foremost Brand Development, and Digital Transformation Company. www.devand.com.ng

Sub-brands can be a powerful tool for marketers if Implemented correctly, but if you don't know what it is and how it can be an addition to your business to boost brand growth, you wont know how to build sub brands that complements the Main brand. Today we would dive into what it is and how it can benefit your business. Some Topics I covered in this episodes The three defined levels of branding: What it means for a Brand or company to have sub brands? How to differentiate Sub Brands from Parent Brands? Using Sub Brands as a Growth strategy Pros and Cons of applying the the Sub Brand Strategy Please make sure you rate, share and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Tweet us: @AfricaBrandpod You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us: africabrandacademy@gmail.com Africa Brand Academy is proudly sponsored by Devand Agency, Africa Foremost Brand Development, and Digital Transformation Company. www.devand.com.ng

In this episode, I will discuss positioning your brand as a Branding company, Developer, start-up entrepreneur, or Personal Brand. Some topics we cover Why brand positioning is important? What is considered to be Bad Brand Positioning or what does it mean for a Brand to be Positioned wrongly? what positioning statement is not Components of Brand Positioning Strategy How to Develop your Brand positioning Strategy Designing Your customer experience Brand Positioning Approach Designing Your Brand Positioning statement Criteria for checking your brand positioning Resources Brand Postioning Statement Guide and Criteria for checking your brand positioning Click Here to Download Please make sure you rate, share and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Tweet us: @AfricaBrandpod You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us: africabrandacademy@gmail.com Africa Brand Academy is proudly sponsored by Devand Agency, Africa Foremost Brand Development, and Digital Transformation Company. www.devand.com.ng

This Episode contains snippets of our Brand Workshop, Sharon Alfred and Ejiro Akpobome sit to talk about the other components that every brand needs and the importance of having these components as a brand How to use the leading brand-building quadrant to generate other components Brand Identity Brand Messaging and story Brand Differentiation and Brand Promise Brand Experience Market Positioning and archetype Brand Presence Viewing a Brand( Product, Personal, or Business) as a Human Difference between Brand story and Brand Message Difference between Brand Differentiation and Promise Difference between Brand Positioning and Archetype Get the eBook by Ejiros In Between the Lines (Critical Thinking in Business) Here This Episode just contains snippets of our Workshops, to keep up and get updated on upcoming workshops and live events, follow us on Social Media. Please make sure you rate, share and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Tweet us: @AfricaBrandpod You can Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy. We'd love to hear your opinions and answer your questions and help you with your project Please email us: africabrandacademy@gmail.com Africa Brand Academy is proudly sponsored by Devand Agency, Africa Foremost Brand Development, and Digital Transformation Company. www.devand.com.ng

This week Sharon Alfred and Ejiro Akpobome share the most important component needed when building an effective Brand. What you will learn in this episode: The General components of a Brand The effective Brand Quadrant Brand Purpose, Mission, Values, and objectives Difference between Brand vision and Brand Mission Differentiating the Brand Objectives from the Brand Goals Enjoy! Let me know what you thought. Please make sure you rate, share and leave a comment wherever you listen to the podcast telling us what you are learning and implementing from this episode! Better Ratings mean even more people find out about the podcast! Tweet us @AfricaBrandpod Join our Facebook Community: @africabrandacademy Follow us on our Instagram for daily updates: @africabrandacademy We'd love to hear your opinions and answer your questions and help you with your project Please email us: africabrandacademy@gmail.com Africa Brand Academy is proudly sponsored by Devand Agency, Africa Foremost Brand Development, and Digital Transformation Company. www.devand.com.ng

Today I will be speaking With Ejiro about the difference between a Business and a brand.  Can a business become a brand? Are all brands Businesses? Can you build a brand out of a business? How the internet affects your Brand Integrating Voice search into your Business Marketing and Branding  Make sure you rate, share and leave a comment wherever you listen to the podcast telling us how much you enjoyed the episode!. Better Ratings mean even more people find out about the podcast! Join the conversation on Twitter @AfricaBrandPod #ABAPodcast Our Facebook Group Chat  Africa Brand Academy  Our Telegram Group @africabrandacadmy Follow us on Facebook, and Instagram @africabrandacademy  We'd love to hear your opinions and answer your questions, Drop a Review on Itunes Email us: africabrandacademy@gmail.com

From An Event, we held in July during the Heat of the corona lockdown - Boosting your brand during crisis  Ejiro Spoke concisely on   If your Brand Actually need a boost during this period Content Role in Boosting your Business  Finding out the Why you are in Business and  The Benefits of answering and understanding the Why you are in Business  Steps to take to make sure your Brand stands strong during the crisis Creating targets, schedules, and Strategies to Boost your Brand. Attendee Question: WHat Brand Strategy do You advise a brand in the first stage of their Brand life cycle Join the conversation on Twitter @AfricaBrandPod Join Our Facebook Group Chat  Africa Brand Academy Join Our Telegram Group @africabrandacadmy Follow us on Linkedin, Facebook and Instagram @africabrandacademy We'd love to hear your opinions and answer your questions Don't forget to Subscribe and Drop a Review on Itunes Email us: africabrandacademy@gmail.com

To know how to successfully transform your business or product into a BRAND or to Build a successful personal Brand, You must first know What a Brand is and the Process You need to follow to begin Building your brand for greatness. In this Episode, I and Ejiro spoke at length on  * What a Brand is not * What a Brand really is * Viewing a Brand a with Human components (MR NIGER D) * Difference Between Brand, Branding and Brand Development  * Difference between a Product and a Brand * Transforming a Product into a Brand * Brand Perception and Personality * Benefits of developing or Growing to be a Brand * Marketing and Brand Development  Join the conversation on Twitter @AfricaBrandPod Join Our Facebook Group Chat  Africa Brand Academy Join Our Telegram Group @africabrandacadmy Follow us on Linkedin, Facebook and Instagram @africabrandacademy  We'd love to hear your opinions and answer your questions Don't forget to Subscribe and Drop a Review on Itunes  Email us: africabrandacademy@gmail.com

Welcome to our first episode on Africa Brand Academy Podcast.  Get to know your hosts and what the podcast is about and what to expect. We talked a bit on the smooth Change from Digital Marketing to creative Marketing presently.    Follow us on: Facebook, Instagram, LinkedIn Africa Brand Academy Podcast  Twitter (@AfricaBrandpod) - Africa Brand Academy Podcast  Email us: africabrandacademy@gmail.com