HER Purpose

Follow HER Purpose
Share on
Copy link to clipboard

Welcome to the HER Purpose Podcast. This podcast is brought to you by Leticia Collins, a Marketing Mentor for ambitious entrepreneurs who want to create more time, freedom and profit in their online business. Through this podcast, you'll receive a mixtur

Leticia Collins


    • Dec 2, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 17m AVG DURATION
    • 118 EPISODES


    Search for episodes from HER Purpose with a specific topic:

    Latest episodes from HER Purpose

    Going on a hiatus (see you in 2025!)

    Play Episode Listen Later Dec 2, 2024 2:30


    It's time for a break! Initially, I planned just a pause over Christmas and New Year, but after some careful thought, I've decided to take a proper hiatus to focus on my growing community in The Audience Growth Club. I'm so grateful for your support throughout this journey, and I hope you'll stay connected with me on Instagram @marketingwithtish or through my email list during the break. Thank you for being part of the podcast, and I can't wait to see you in the new year!

    107 | Memberships that Sell: Scaling Your Business with ReeJade Richmond

    Play Episode Listen Later Nov 25, 2024 30:00


    In this episode, we're joined by ReeJade Richmond, a renowned Community Growth Strategist and the founder of Memberships that Sell. ReeJade shares her inspiring journey from overcoming life-threatening challenges to building a multi-million-dollar business that helps online coaches scale their memberships sustainably.  Tune in as she reveals the secrets to turning your ideas into a thriving membership business, simplifying complex systems, and creating lasting impact with her proven 90-day system. For full show notes, visit leticiajcollins.com/podcast/107 LINKS MENTIONED:

    106 | The highs & lows of my entrepreneurial journey

    Play Episode Listen Later Nov 18, 2024 18:35


    In this episode, Gemma Heard interviews me on my success story. We talk about my journey, the highs, the lows, and my top tips for building a successful business. Gemma is a qualified accountant and small business expert who has supported thousands of entrepreneurs and small business owners online to build their confidence in tax, accounts and finance in business. For full show notes, visit leticiajcollins.com/podcast/106 LINKS MENTIONED:

    105 | How to create & launch an online course with Anastasia Ushakova

    Play Episode Listen Later Nov 11, 2024 26:03


    In this episode, Tish sits down with online course expert, Anastasia Ushakova, to discuss how online coaches & service providers can add a passive revenue stream to their business with online courses. Anastasia shares her journey to becoming a course creator, along with insights on the best time to launch, building a framework, and maximizing success even with a small audience. She offers practical tech recommendations for those starting on a budget and provides valuable tips on leveraging collaborations, testing with paid ads, and standing out in a saturated market. For full show notes, visit leticiajcollins.com/podcast/105 LINKS MENTIONED:

    104 | How to host an advent calendar giveaway to grow your audience this holiday season

    Play Episode Listen Later Nov 4, 2024 12:28


    In this episode, we're diving into a fun and festive strategy to keep your audience engaged and grow your email list throughout the holiday season—a collaborative advent calendar giveaway! I'll walk you through exactly what an advent calendar giveaway is, the benefits of hosting one, and how you can host your own collaborative event this December! For full show notes, visit⁠ leticiajcollins.com/podcast/104⁠ LINKS MENTIONED:

    103 | BTS of how I run my life-first business

    Play Episode Listen Later Oct 28, 2024 6:35


    You've probably seen countless business memberships and courses that promise to give you THE strategy or THE secret to success. But what if you didn't need more courses, and instead, you could benefit from real-time insights into what's working (and what's not) in someone else's business? Join me as I talk about The Simple Marketing Insiders — a mini-membership where I pull back the curtain to show you the real, raw, unfiltered behind the scenes of my business. The wins, challenges, lessons, and how I run my business while putting my personal life first. For full show notes, visit leticiajcollins.com/podcast/103 LINKS MENTIONED:

    102 | Are screenshots of client results manipulative? With Jocelyn Montemarano

    Play Episode Listen Later Oct 21, 2024 40:34


    In this conversation, we'll discuss why screenshots of client results may be manipulative (even though they're not intended to be manipulative) AND why screenshots aren't going to convert to the level you think they would. Then, Jocelyn shares what an effective client case study needs to include to convert right-fit clients. For full show notes, visit leticiajcollins.com/podcast/102 LINKS MENTIONED:

    101 | Become an Industry Leader with Podcast Guesting

    Play Episode Listen Later Oct 14, 2024 7:44


    In this episode, I'm sharing how podcast guesting can help you increase your visibility, become the go-to expert within your niche and grow your business as a whole. For full show notes, visit leticiajcollins.com/podcast/101 LINKS MENTIONED:

    100 | 4 key lessons I've learned as an entrepreneur & what I'd do differently

    Play Episode Listen Later Oct 7, 2024 18:33


    We've hit 100 episodes!

    99 | How Destini Copp turned her ‘struggling' newsletter into a money-making machine

    Play Episode Listen Later Sep 23, 2024 23:07


    Dr. Destini Copp is a certified business growth coach for digital product entrepreneurs. She helps business owners 10X their digital product revenue without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. In this episode, Destini shares how she turned her struggling newsletter into a money-making machine! Plus, you'll learn her proven system for creating engaging newsletters that you can take and implement yourself! For full show notes, visit leticiajcollins.com/podcast/99 LINKS MENTIONED:

    98 | Using subscriber behaviour as the main driver of your customer journey (rather than your sales agenda) with Nadine Nethery

    Play Episode Listen Later Sep 16, 2024 26:25


    In this episode, I'm chatting to Nadine Nethery, from Can Do Content, all about how she uses trigger links to create a customised email marketing strategy for each of her subscribers. We discuss... The benefits of shifting to a way of selling that's led by subscriber behaviour rather than your sales goals Smart ways to create genuine urgency that converts (because people are ready to buy) The impact of evergreen trigger-based email marketing on your headspace, time and bottom line (and your relationship with your subscribers) For full show notes, visit leticiajcollins.com/podcast/98 LINKS MENTIONED:

    97 | Ask Tish: Bundle contributor Q&A

    Play Episode Listen Later Sep 9, 2024 11:07


    New to bundles? In this episode, I'm answering some of the most common questions I've received about contributing to free list-building bundles, including…

    96 | How to make money from free bundles as a contributor

    Play Episode Listen Later Sep 2, 2024 12:32


    Are you starting to wonder whether participating in bundle collaborations to grow your email list is worth it anymore? Perhaps you're starting to worry that you're just building an email list of freebie seekers… After all, the bundles you've participated in have done an incredible job at growing your email list, but there doesn't seem to be much of an opportunity to make sales... In this episode, I'm breaking down exactly how you can make money as a bundle contributor!  For full show notes, visit leticiajcollins.com/podcast/96 LINKS MENTIONED:

    95 | Why I'm retiring The Story Lounge Membership & how I'm growing my business without social media

    Play Episode Listen Later Aug 26, 2024 8:29


    Well, the time has come to retire one of my most-loved offers, The Story Lounge Membership. This was the first digital product I ever created, back in 2020, and over the years, it's supported 400+ business owners with creating intentional & profitable Instagram Story content. Tune in to find out why I'm retiring the membership and glean a behind-the-scenes peek into how I've been marketing my business over the past year… without social media.  For full show notes, visit leticiajcollins.com/podcast/95 LINKS MENTIONED:

    94 | How ManyChat can help you grow your email list with Shannon Vondy

    Play Episode Listen Later Aug 19, 2024 24:30


    If you're anything like me, you're always on the lookout for tools and automations to free up your time and run parts of your business on autopilot. One tool that does a great job of that is ManyChat!  Leveraging the power of chatbots, ManyChat allows businesses to create funnels that streamline their marketing efforts and automate parts of customer interaction. In this episode, Shannon Vondy walks us through the ManyChat funnel she's set up to grow her email list on autopilot, reveals how she's used ManyChat to drive sales & conversions for her business and breaks down the steps you can take to set up your first ManyChat automation for free. For full show notes, visit leticiajcollins.com/podcast/94 LINKS MENTIONED:

    93 | How to get your brand and business story in magazines & newspapers with Jenna Farmer

    Play Episode Listen Later Aug 12, 2024 27:50


    Do you want to get your online business featured in popular media outlets such as Forbes or Business Insider? In this episode PR Expert & Journalist, Jenna Farmer, is sharing the exact steps you can take to land media coverage that elevates your brand. As you listen, you'll learn what kinds of media features might benefit your business, what you should have in place before reaching out to these publications, how to craft the perfect pitch and what to do when you land media coverage to ensure that you stand out and actually drive traffic back to your website. For full show notes, visit leticiajcollins.com/podcast/93 LINKS MENTIONED:

    92 | Get more leads through your funnel with freebie swaps

    Play Episode Listen Later Aug 5, 2024 10:22


    Wondering how to get more sign-ups for your lead magnet? Enter: Freebie swaps! A freebie swap is what happens when two business owners get together and agree to cross-promote each other's lead magnets. The overall goal of this strategy is to build your individual email lists with targeted subscribers.  In this episode, I'm breaking down why freebie swaps are such a great strategy, and how to participate in a freebie swap collaboration that grows your list with targeted leads & ideal clients! For full show notes, visit leticiajcollins.com/podcast/92 LINKS MENTIONED:

    91 | Membership Launch Debrief: Behind-the-scenes of the founding launch for The Audience Growth Club

    Play Episode Listen Later Jul 29, 2024 17:41


    I recently wrapped up the founding member launch for my new membership, The Audience Growth Club, and I'm taking you behind the scenes of it all in this episode! Tune in to find out how many founding members we enrolled, the marketing strategy that fueled it, what worked well, the lessons I learned and more! If you're thinking of launching a course or membership, you'll learn a lot from this episode! For full show notes, visit leticiajcollins.com/podcast/91 LINKS MENTIONED:

    90 | How to make your emails more personalized using custom banners & video messages with Aprille Reed

    Play Episode Listen Later Jul 22, 2024 32:53


    As online business owners, we are so used to sending and receiving emails in bulk. Because we have email lists of hundreds, or thousands, of subscribers, it can be really hard to know how to personalise those emails to the individual… of course we can add personalised name tags in our email marketing software, but everybody can do that - it's really the bare minimum of email marketing. In this episode, Aprille Reed shares how she incorporates unique email banners and video messages to create truly personalised emails for her subscribers. Through her personalised email strategies, she has been able to increase her email engagement, connect with her ideal clients and turn her subscribers into clients! And in this episode, she's breaking down exactly how she did it & how you can too! For full show notes, visit leticiajcollins.com/podcast/90 LINKS MENTIONED:

    89 | BTS of The Audience Growth Club

    Play Episode Listen Later Jul 11, 2024 12:54


    Are you tired of trying to grow your audience by yourself? Do you dream of speeding up the process, without spending $$$ on ads? Then you're going to LOVE this club! In this episode, I'm taking you on a behind the scenes tour of The Audience Growth Club - a membership for online business owners who want to grow their audience, make a bigger impact, and increase their income fast! The Audience Growth Club was created to help you organically grow your email list by the thousands and attract perfect-fit clients into your community consistently - no matter your current list size or budget. For full show notes, visit leticiajcollins.com/podcast/89 LINKS MENTIONED:

    88 | How to grow your influence, impact & income by hosting a virtual summit with Jenny Suneson & Lindsey Aleson

    Play Episode Listen Later Jul 8, 2024 33:39


    You may have attended virtual summits with the hopes of learning from others, but have you ever considered hosting one yourself?  In this episode, Jenny Suneson & Lindsey Aleson of The Summit Success Squad have teamed up to share their combined expertise from years in the online space and hosting summits.⁣ They're sharing how you can grow your income, impact, and influence by hosting a virtual summit and 5-step process you can take to ensure your first summit is a success! For full show notes, visit leticiajcollins.com/podcast/88 LINKS MENTIONED:

    87 | How to find time to work ON your business, not just IN it

    Play Episode Listen Later Jul 1, 2024 10:48


    Running an online business can be incredibly tough - especially for solopreneurs. You spend so much time on client work that it can be hard to find time to work on your own business growth. In this episode, I'm sharing 3 tips to help you find time to work on  your business, not just in it so that you can grow your business to be what you always dreamed of. For full show notes, visit leticiajcollins.com/podcast/87 LINKS MENTIONED:

    86 | How to get your offer in front of more people

    Play Episode Listen Later Jun 24, 2024 9:09


    Want more eyeballs on your offer? Follow these 3 timeless marketing strategies designed to increase your visibility AND sales! In this episode, we'll discuss: The power of collaboration How a mini offer can increase sales for your high-ticket offers How to talk about your offer consistently For full show notes, visit leticiajcollins.com/podcast/86 LINKS MENTIONED:

    85 | Grow your community through virtual coworking with Brieanna Lightfoot Smith

    Play Episode Listen Later Jun 17, 2024 21:12


    Attending virtual coworking sessions is a great way to alleviate the loneliness that comes with entrepreneurship, but have you ever thought of hosting coworking sessions for your own community? Brieanna Lightfoot Smith is a productivity coach and systems strategist who has leveraged the power of online coworking to grow her audience and cultivate a deeper connection with those in her community.  In this episode, she is sharing how and why she started her online coworking sessions, what they've done for her business in terms of both audience and revenue growth, and she's also breaking down how hosting virtual coworking sessions could benefit YOU as a business owner, and the steps you can take if you want to incorporate this strategy as part of your business model. For full show notes, visit leticiajcollins.com/podcast/85 ______________________________ LINKS MENTIONED:

    84 | What to do if you've ghosted your email list

    Play Episode Listen Later Jun 10, 2024 12:40


    Have you been neglecting your email list for a little while? Are you wondering whether it's possible to revive an old email list? Well, the answer is YES! In this episode, you'll learn how to re-engage your email subscribers and avoid ghosting your list again in the future. Plus, I'm breaking down the 3-part email sequence you should send to revive your email list. For full show notes, visit leticiajcollins.com/podcast/84 LINKS MENTIONED:

    83 | Client Case Study: 0 to 500 subscribers in 30 days

    Play Episode Listen Later Jun 3, 2024 16:51


    Over the past 30 days, my client has grown her email list from 0 to 500 subscribers. In this episode, I'm walking you through the step-by-step process we took to start and grow her email list from scratch. Plus, how she made over $2,000 in passive income solely through her email list. For full show notes, visit leticiajcollins.com/podcast/83 LINKS MENTIONED:

    82 | How to find like-minded business owners to collaborate with

    Play Episode Listen Later May 27, 2024 10:31


    Collaborating with other business owners is a great way to grow your audience and grow your online presence. Here are 4 ways you can find like-minded business owners to collaborate with. For full show notes, visit leticiajcollins.com/podcast/82 LINKS MENTIONED:

    81 | Become an industry leader through a visibility tour with Steph Wharton

    Play Episode Listen Later May 20, 2024 22:00


    Going on tour isn't just for celebrities like Taylor Swift… if you want to be seen as the go-to expert within your industry, you might want to think about going on a visibility tour. Steph Wharton is a Leadership + Visibility Coach who helps underrepresented business owners embrace their speaker identity to amplify their impact beyond social media. In this episode, she is sharing her best advice on how to step into your speaker identity, show up as a true thought-leader, and grow your audience through a visibility tour. For full show notes, visit leticiajcollins.com/podcast/81 LINKS MENTIONED:

    80 | 6 ways to collaborate with other business owners & grow your email list

    Play Episode Listen Later May 13, 2024 13:04


    Collaborating with other business owners is one of the best ways to expand your network and grow your business. In this episode, I'm sharing 6 different ways that you can collaborate with other small business owners and leverage each others audiences to grow your email list, build your authority and scale your online business. For full show notes, visit leticiajcollins.com/podcast/80 LINKS MENTIONED:

    79 | 5 ways collaboration can grow your business

    Play Episode Listen Later May 6, 2024 13:00


    As entrepreneurs, we need to be visible in order to sell our offers and services. One of the most important factors to running a successful business is having a warm audience of people who actually want to buy what you're selling.  What if I told you that you could grow your audience quickly, even without investing in paid ads? In this episode, we're talking about the power of collaboration and how you can leverage other people's audiences to get in front of new people and add hundreds (or thousands) of new subscribers to your email list. For full show notes, visit leticiajcollins.com/podcast/79 LINKS MENTIONED:

    78 | Is your business branding due an update? With Diana from Deeply Rooted Studio

    Play Episode Listen Later Apr 29, 2024 31:18


    In this episode, Diana Jakubcova shares why branding is so important for online business owners, how to know when the right time to rebrand is and how to rebrand successfully.   With over 5 years' experience in the digital industry, Diana has cultivated a holistic approach to branding, deeply rooted in the unique insights she gained from her background in the fashion and marketing industries. Diana founded Deeply Rooted Studio with the mission of empowering visionary founders to elevate their brands into premium brand experiences.  For full show notes, visit leticiajcollins.com/podcast/78 LINKS MENTIONED:

    77 | Building a simple business using digital products with Dr. Destini Copp

    Play Episode Listen Later Apr 22, 2024 29:57


    Dr. Destini Copp is a business growth coach for digital product entrepreneurs. She's passionate about helping business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. In this episode, I'm talking to Destini all about how she's building a simple business by selling digital products. She also shares how she grew her email list to 16,000 subscribers in the space of 2 years, and how she leverages her email list to make consistent sales for her online business on autopilot. For full show notes, visit leticiajcollins.com/podcast/77 LINKS MENTIONED:

    REPLAY | Why traditional coaching/mentorship doesn't work for everyone

    Play Episode Listen Later Apr 15, 2024 15:13


    [REPLAY OF EPISODE 13] The coaching industry is changing. So why are coaching & mentorship packages staying the same? In this episode, we're discussing why traditional mentorship packages don't work for everyone and I'm introducing you to an alternative form of business & marketing mentorship that prioritises freedom & flexibility. For full show notes, visit leticiajcollins.com/podcast/13 ______________________________ LINKS & RESOURCES MENTIONED: Learn more about 1:1 Voxer Mentorship (now accepting new clients) Grab the Low-Ticket Offer Starter Kit ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    REPLAY | How to define what success means to YOU

    Play Episode Listen Later Apr 8, 2024 17:31


    [THIS IS A REPLAY OF EPISODE 5] For a lot of people, when they think of success, the first thing that comes to mind is having lots of money and living the luxury lifestyle, and that's because of the image of success that we constantly see being pushed in the online space. But if you took a step back and asked yourself "What does success actually mean to me? Why did I start my business in the first place?” A lot of the time, we'll find that our version of success isn't actually what success is portrayed as in the media. In this episode, we're talking about success. And most importantly, how to create your own definition of success so that you can start building your business on your own terms. A business that truly makes you happy. For full show notes, visit leticiajcollins.com/podcast/05 ______________________________ LINKS & RESOURCES MENTIONED: Learn more about 1:1 Voxer Mentorship (now accepting new clients) ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    76 | Let's chat... why I left Instagram, email list growth, digital products & affiliate marketing

    Play Episode Listen Later Apr 1, 2024 28:48


    In this episode, listen to Rosemarie Callender from the Podcast to Amplify Show interview me on how I'm growing my business without relying on social media, and the sustainable approach I'm taking to market my business online. We talk about the impact social media has had on my business, why I decided to leave Instagram, the 12-grid Instagram strategy I recently implemented, how I grew my email list from 700 to 7,000 subscribers organically in a year, the impact that digital products have had on my business and how I leverage my podcast and email list to make affiliate income.  For full show notes, visit leticiajcollins.com/podcast/76 ______________________________ LINKS & RESOURCES MENTIONED: Grab the Thrivecart Lifetime Deal Listen to The Podcast to Amplify Show with Rosemarie Callender ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    75 | Leveraging LinkedIn to grow your business with Simi Awokoya

    Play Episode Listen Later Mar 25, 2024 24:24


    LinkedIn is no longer just for those who want to advance their corporate careers. It has become a great place for online business owners to market themselves, land clients and even speaking opportunities. Simi Awakoya is a career and personal brand coach who has worked with hundreds of women to help them leverage their personal brand to attract income-generating opportunities such as speaking engagements, brand collaborations and book out their coaching & services through LinkedIn. In this episode, Simi gives her top advice for how entrepreneurs can leverage LinkedIn to grow their online presence. She also shares her signature “LinkedIn Lifestyle” strategy that allows her to spend just an hour a week marketing her business. For full show notes, visit leticiajcollins.com/podcast/75 ______________________________ LINKS & RESOURCES MENTIONED: Learn more about Thrivecart & grab the lifetime deal Simi's Well Paid & Fulfilled Weekly email series ______________________________ LET'S CONNECT: Instagram: @marketingwithtish Website: leticiajcollins.com ______________________________ CONNECT WITH GUEST: LinkedIn: @simiawokoya Website: coach-simi.com

    74 | 4 creative ways you can use pop-ups to drive conversions (with ConvertBox)

    Play Episode Listen Later Mar 18, 2024 7:53


    I know people love to hate them, but website pop-ups are a great way to not only grow your email list, but also share personalised offers, engage your website visitors and make more sales. In this episode, I'm going to share 4 creative ways that you can use ConvertBox to create pop-ups that are non-obtrusive and drive conversions. For full show notes, visit leticiajcollins.com/podcast/74 ______________________________ LINKS & RESOURCES MENTIONED: Grab the ConvertBox Lifetime Deal (affiliate link) Book a Week of Voxer Support (now accepting new clients) ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    73 | How to leverage Pinterest to grow your email list with Jana O.

    Play Episode Listen Later Mar 11, 2024 33:25


    Pinterest is more than a platform to promote your latest blog post. When leveraged correctly, you can use it to grow your audience, email list and income!  In this episode, I'm joined by Jana from Jana O. Media. Jana is a Pinterest educator for coaches, service providers, and other online experts. Specialising in Pinterest marketing for audience growth and lead generation, Jana is here to help you leverage Pinterest to grow your email list, leads & sales! For full show notes, visit leticiajcollins.com/podcast/73 ______________________________ LINKS & RESOURCES MENTIONED: Learn more about Thrivecart & grab the lifetime deal Jana's free masterclass: How to Use Pinterest to Grow Your Audience on Autopilot & Attract Clients ______________________________ LET'S CONNECT: Instagram: @marketingwithtish Website: leticiajcollins.com ______________________________ CONNECT WITH GUEST: Instagram: @janaomedia Pinterest: @janaomedia Website: janaomedia.com

    72 | How to get more sign-ups for your lead magnet

    Play Episode Listen Later Mar 4, 2024 14:37


    Are you struggling to grow your email list? Are you wondering why you aren't getting sign-ups for your lead magnet?? In this episode, I'm sharing 7 organic & evergreen ways that you can promote your lead magnet and get more people into your funnel (without paid ads). If you're looking to grow your email list and get more of your ideal clients through your funnel, this episode is for you! For full show notes, visit leticiajcollins.com/podcast/72 ______________________________ LINKS & RESOURCES MENTIONED: Learn more about 1:1 Voxer Mentorship (now accepting new clients) Ep 71: 3 components that go into creating a PROFITABLE lead magnet Create pop-ups with ConvertBox (affiliate link) ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    71 | 3 components that go into creating a PROFITABLE lead magnet

    Play Episode Listen Later Feb 26, 2024 11:34


    There are two things that every online business owner needs to prioritise if they want to grow: 1) Building their email list with qualified leads, 2) Making sales. And one thing that is going to help you do both of these things simultaneously is your lead magnet. In this episode, I'm going to walk you through the top 3 components that go into creating an irresistible lead magnet that attracts your ideal clients and builds your email list with qualified leads, and I'm also letting you in on 3 types of lead magnets that have worked extremely well for both myself, and my private clients and students, to convert free subscribers into paying customers and clients. For full show notes, visit leticiajcollins.com/podcast/71 ______________________________ LINKS & RESOURCES MENTIONED: FREE: The Low-Ticket Offer Starter Kit⁠ ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    70 | Should you lower your prices? With Alexa Martinez

    Play Episode Listen Later Feb 19, 2024 46:44


    In a world where we're always being told “raise your prices” and “charge your worth” what happens when you decide to go against the industry standard and actually lower your prices? That's exactly what Alexa Martinez did! Alexa is an accomplished coach, mentor and podcast host. After 4 years of running a successful coaching practice and working with over 150 female leaders, Alexa is now here to create waves and hold, not only her clients to a higher standard, but the entire online industry.  In this episode, Alexa shares: Why she lowered her prices & how she navigated the process Why “charge your worth” is BS advice How to decide on a pricing strategy that aligns with your values For full show notes, visit leticiajcollins.com/podcast/70 ______________________________ LINKS & RESOURCES MENTIONED: Book a week of Voxer support with Tish Learn more about 1:1 Voxer Mentorship (now accepting new clients) ______________________________ LET'S CONNECT: Instagram: @marketingwithtish Website: leticiajcollins.com ______________________________ CONNECT WITH ALEXA: Instagram: @alexacoaches Website: linktr.ee/alexacoaches

    69 | 6 tips to improve your email deliverability

    Play Episode Listen Later Feb 12, 2024 10:35


    Is your email open rate looking a little low? Do you want to make sure your emails are landing in your subscribers inboxes every time? Then make sure you grab a pen and paper as we uncover 6 best practices for improving your email deliverability amidst the huge changes to email marketing that are currently being rolled out by Google and Yahoo  For full show notes, visit leticiajcollins.com/podcast/69 ______________________________ LINKS & RESOURCES MENTIONED: Grab the Thrivecart Lifetime Deal (affiliate link) Check your sender reputation with Sender Score ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    68 | PEP TALK: Listen to this when things aren't working in your business

    Play Episode Listen Later Feb 5, 2024 9:32


    Is business slow right now? Are you feeling like you've tried all the things, but it's just not enough? Do you feel like it's time to quit? If you can relate to this in any way, this episode is for you! We'll discuss what to do when it feels like your business is failing, and I'm letting you in on the trick I use (both within my own business, and with my private clients) to overcome the slump and get business back on track. For full show notes, visit leticiajcollins.com/podcast/68 ______________________________ LINKS & RESOURCES MENTIONED: Book a week of Voxer Support Learn more about 1:1 Voxer Mentorship (now accepting new clients) ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    67 | Human-first & inclusive marketing with Kristen Kubik

    Play Episode Listen Later Jan 29, 2024 31:01


    For a very long time, many businesses have used their marketing as a way to manipulate the consumer and convince them that they NEED their product or service. It's often why online business owners feel ‘icky' when it comes to selling their products and services… but it doesn't have to be! It is 100% possible run a successful business without using these manipulative and unethical marketing tactics. So in todays episode, I'm talking to Kristen Kubik about what it means to run an ethical business, why it's important to take a human-first approach to marketing, and how to make a conscious & consistent effort to be ethical & inclusive within your marketing as an online business owner.   For full show notes, visit leticiajcollins.com/podcast/67 ______________________________ LINKS & RESOURCES MENTIONED: FREE: The Low-Ticket Offer Starter Kit⁠ ______________________________ LET'S CONNECT: Instagram: @marketingwithtish Website: leticiajcollins.com ______________________________ CONNECT WITH KRISTEN: Instagram: @kristenunfilteredWebsite: kristenunfiltered.com

    66 | The importance of long-form content & email marketing for sustainable growth

    Play Episode Listen Later Jan 22, 2024 8:52


    In this episode, we'll be discussing exactly why blogging is NOT dead, how you can leverage long-form blog posts to drive traffic and sales for YEARS to come, and why it's so important to build your email list and stop relying solely on social media to market your online business. For full show notes, visit leticiajcollins.com/podcast/66 ______________________________ LINKS & RESOURCES MENTIONED: FREE: The Low-Ticket Offer Starter Kit⁠ ⁠ ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    65 | The tool I used to write my sales page in less than an hour

    Play Episode Listen Later Jan 15, 2024 8:40


    Yep, you read the title right… I created an entire sales page in less than an hour with the help of on app called Marketing Magic (& I'm obsessed)! Marketing Magic is an AI-powered business growth tool that helps small business owners grow their brands, not their to-do lists.  In this episode, I'm sharing how you can use Marketing Magic to speed up the creation of your marketing materials so that you can step out of overwhelm, grow your business with confident consistency, and get back to doing more of what you love! DISCLAIMER: Marketing Magic is not affiliated with, nor sponsoring, The Simple Marketing Podcast. It's just a tool that I absolutely love and couldn't recommend more! For full show notes, visit leticiajcollins.com/podcast/65 ______________________________ LINKS & RESOURCES MENTIONED: FREE: The Low-Ticket Offer Starter Kit⁠ Marketing Magic (affiliate link) Marketing Magic free trial (affiliate link) Learn more about Thrivecart Low-Ticket Revolution The Creative Entrepreneur Toolkit ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    64 | How to live launch as an introvert, without draining your energy

    Play Episode Listen Later Jan 9, 2024 26:21


    Sick of the traditional live launch approach? In this episode, I'm joined by Michelle Pontvert -  a Life-First Business Strategist who believes that you can have a hugely successful launch WITHOUT draining your energy.  Michelle and I chat about how to launch in a way that aligns with your energy, your schedule and in a way that actually feels good to you. If you're an introvert, you're going to love this one! For full show notes, visit leticiajcollins.com/podcast/64 ______________________________ LINKS & RESOURCES MENTIONED: FREE: The Low-Ticket Offer Starter Kit⁠ Take Michelle's Life-First Business Assessment ______________________________ LET'S CONNECT: Instagram: @marketingwithtish Website: leticiajcollins.com ______________________________ CONNECT WITH MICHELLE: Instagram: @michellepontvert Website: michellepontvert.com

    63 | 2023 end-of-year review

    Play Episode Listen Later Jan 2, 2024 24:55


    It's time to wrap up 2023! In this episode, you'll hear a detailed breakdown of what I achieved in 2023, what I didn't achieve, new business & marketing strategies I tried and my goals for 2024. For full show notes, visit leticiajcollins.com/podcast/63 ______________________________ LINKS & RESOURCES MENTIONED: Episode 56: How I grew my email list by 4k+ in one week (without paid ads) FREE: The Low-Ticket Offer Starter Kit⁠ ⁠Join Low-Ticket Revolution FREE: The Creative Entrepreneur Toolkit ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    62 | 2024 marketing predictions: How to stand out & continue to grow

    Play Episode Listen Later Dec 18, 2023 18:35


    Things change extremely quickly in the online marketing world and, as business owners, we need to be able to change and adapt. In this episode, I'm going to be sharing 5 marketing trends to look out for in 2024 and what you need to do to ensure you stand out & continue to grow as a solopreneur. For full show notes, visit leticiajcollins.com/podcast/62 ______________________________ LINKS & RESOURCES MENTIONED: FREE: The Low-Ticket Offer Starter Kit⁠ Join Low-Ticket Revolution Marketing Magic Marketing Magic Free Demo Episode 24: 3 ways long-form content will transform your  business Episode 59: How to leverage podcasting to simplify your content marketing with Rosemarie Callender Episode 25: How to 10x your visibility by repurposing your content Content That Sells Episode 56: How I grew my email list by 4k+ in one week ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    61 | 24 things you can do to prepare for 2024

    Play Episode Listen Later Dec 11, 2023 15:12


    As things start to slow down for December now is the perfect time to reflect, get organised, and plan for the year ahead.  In this episode, I'm sharing 24 things that you can do this month to start 2024 off from a place of growth. For full show notes, visit leticiajcollins.com/podcast/61 ______________________________ LINKS & RESOURCES MENTIONED: FREE: The Low-Ticket Offer Starter Kit⁠ Episode 18 - How to set & achieve your business goals Episode 19 - How to create your sales & marketing plan ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    60 | How Thrivecart increased my business profits by over 40%

    Play Episode Listen Later Dec 4, 2023 14:49


    Since I started using Thrivecart for my online business, my profits have increased by over 40%! Because of Thrivecart, I've not only made more money but also saved thousands of dollars in the process! In this episode, I'm going to share why I recommend Thrivecart both as a checkout software and course hosting platform and how you can use it to make (& save) more money in your own business. For full show notes, visit leticiajcollins.com/podcast/60 ______________________________ LINKS & RESOURCES MENTIONED: Grab the Thrivecart Lifetime Deal (affiliate link) FREE: The Low-Ticket Offer Starter Kit⁠ ______________________________ LET'S CONNECT: Instagram: ⁠@marketingwithtish⁠ Website:⁠ leticiajcollins.com⁠

    Claim HER Purpose

    In order to claim this podcast we'll send an email to with a verification link. Simply click the link and you will be able to edit tags, request a refresh, and other features to take control of your podcast page!

    Claim Cancel