Podcasts about inclusive marketing

In Ralu on Board, Edition 16, Julie Hemels-Hoff and Arnout Nederpelt, delve into the importance of inclusive marketing and branding, but also leadership and culture.Julie is the CEO and founder of Blueeyse, an inclusive marketing and communication agency, and Arnout wears many hats, he is a business analyst at ASML, and also the ……A rich and insightful conversation on the significance of diverse role models, of neurodivergent leadership and inclusive marketing.Arnout and Julie, have pills of wisdom for both organisations that want to become more inclusive and create work environments which are not just one size fits all, but are fit for everyone, and also for individuals who wonder how they can be more inclusive. My takeaway is that if you came from a place of love, with genuine curiosity you will be forgiven for mistakes as along as you are willing to learn and grow, respect, and include the others around you, because we are all worth just the way we are!Tune in and listen to this podcast which will for sure enlighten you on how to play your part in creating a more inclusive world/ community/ workplace.Thanks to Julie & Arnout for sharing their views!

Inclusive marketing is more than a trend—it's a necessary shift in how brands communicate, connect, and grow. But with so many layers to consider, where do you start? In this episode, I sat down with Jerry Daykin, global marketing leader and author of Inclusive Marketing, to break down an inclusive marketing framework many top brands are leaning into and/or are extracting elements from. With senior roles at brands like Beam Suntory, GSK Consumer Healthcare, Diageo, and Mondelez, Jerry brings deep, real-world experience to the conversation. Get the Inclusion & Marketing Newsletter - www.inclusionandmarketing.com/newsletter

Dots Oyebolu welcomes Michelle Ngome, Founder and President of the African-American Marketing Association (AAMA), in this episode.Michelle shares her journey from finance to marketing, emphasizing the importance of integrated strategies that blend traditional and digital efforts. She unpacks the evolution of inclusive marketing, the challenges and triumphs of building a diverse marketing community and why empathy and representation must go beyond surface-level diversity. Key Takeaways:(01:19) Michelle transitions from finance to a 15-year marketing career focused on small businesses and thought leadership.(02:31) A call for holistic representation — beyond token visuals — in inclusive marketing.(04:08) The African-American Marketing Association's membership is split between entrepreneurs and corporate marketers.(05:28) The Marketing for the Culture Summit fosters community among Black marketers from across North America.(10:27) Younger generations demand social responsibility and hold brands more accountable than ever.(18:09) Michelle outlines her five-point framework for inclusive marketing.(24:56) Brands should expand existing offerings to new communities instead of creating entirely new products.(33:11) Internal audits and strategic planning ensure DEI efforts are authentic and sustainable.(35:17) Annual reports and competitor research offer hidden insights for shaping impactful DEI marketing strategy.(46:35) Always include representative voices in decision-making to ensure cultural campaigns are guided authentically.Resources Mentioned:Michelle Ngome https://www.linkedin.com/in/mngome/The African-American Marketing Association (AAMA) | LinkedInhttps://www.linkedin.com/company/african-american-marketing-association/Michelle Ngome | Websitehttps://www.michellengome.com/Insightful Links:https://all-in.withgoogle.com/strategy/https://www.texthelp.com/en-gb/resources/digital-accessibility-guide/inclusive-marketing/ https://advertising.amazon.com/en-ca/library/guides/inclusive-marketinghttps://beinclusivethecardgame.com/https://www.aa-ma.org/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Want to know how billion-dollar brands approach inclusive marketing—from the inside out? In this episode, I take you behind the scenes with five standout brand leaders who are driving real impact through inclusive marketing. You'll hear highlights from interviews that reveal the unique strategies, decisions, and philosophies behind their success. Each leader shares how they've built inclusion into the core of their brand—and what that actually looks like in practice. I've always learned best by observing what others do—and this episode is packed with real-world examples and actionable takeaways you can apply to your own marketing. Whether you're leading a team or building your brand from scratch, you'll walk away with ideas and inspiration to make your marketing more inclusive and more effective.

In this episode, we explore the shifting landscape of DEI with Nikki Davies, a globally recognised DEI strategist, coach, and entrepreneur based in Hong Kong. Drawing from our recent UK HR Trends Report, which revealed a shift in DEI's priority amongst organisations, Stuart Elliott asks: why is this happening—and what does it mean for the future?Nikki shares insights from her 30-year career in coaching and consulting, and how organisations are facing a "day of reckoning"—separating those truly committed to DEI from those who have simply followed trends. We dive into the global trends, the importance of psychological safety, and why sustainable, authentic inclusion efforts—not reactionary ones—will define successful businesses moving forward.We also explore how factors like the US election, demographic shifts, and the rise of AI are impacting DEI conversations, and why resilience and leadership authenticity are more crucial than ever. Nikki offers advice for HR leaders on how to keep DEI embedded within business strategy and how small, consistent actions can lead to real, lasting progress.Who is our guest? Nikki Davies is a former HR executive with MNCs including Morgan Stanley, Credit Suisse, and Prudential plc. She is now the founder of coNEXTion, her consulting and ICF ACC accredited coaching business, serving clients from start-ups to global organisations and is also the Senior Consultant for Pixel Alchemy Collective. A recognised global DEIB strategist, Nikki has over 20 years' experience crafting strategies to drive inclusion, equity, and belonging. She supports executives as a coach and advises organisations on adapting global initiatives to local markets, always aligning DEIB outcomes with strategic business goals.Nikki's approach uses human-centred design to identify systemic challenges and create action-based plans with measurable results, helping leaders build thriving, inclusive organisations. Her impactful initiatives include Diverse Talent Sponsorship Programmes, Inclusive Recruiting, Global DEIB e-learning, Employee Resource Group frameworks, and Inclusive Marketing strategies.Key Timestamps:04:00 - Intro into Nikki Davies 06:20 - Results from our survey11:00 - The shift in the prioritisation of DEI17:39 - Is the shift being seen globally? 22:56 - The emergence of other aspects of DEI30:40 - Impactful DEI initiatives 37:17 - The importance of keeping DEI on the agenda and advice for HR leadersYou can listen to and download HR Insights from Apple Podcasts, Google Podcasts, Spotify and other popular podcast apps. Please subscribe so the latest episodes are directly available! You can also join our HR Community by following us on LinkedIn.Thank you for listening and please do review and rate us wherever you listen!

Creating Inclusive Campaigns: A Responsible ApproachLearn to craft campaigns that resonate with diverse audiences and support inclusivity.This session helps marketers understand the strategic value and ethical responsibility of inclusive campaigns. Using real-world case studies, practical models, and marketing theories, we explore how to create content that truly represents and respects diverse audiences—building both brand trust and long-term growth.More webinars like this at http://marketingcollege.com/events

“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have' it becomes a competitive advantage. Align your marketing dollars with that reality, and you're not just doing the right thing you're unlocking a scalable growth opportunity.” Dennis Tse In this episode of Revenue Boost: A Marketing Podcast, titled, The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth, Kerry Curran sits down with Dennis from Sertify to tackle a topic too many executives still overlook: the direct link between inclusive marketing and bottom-line revenue. With 70% of U.S. consumers preferring to buy from brands that reflect their values—and a multicultural majority already emerging in the under-35 demographic—this isn't just a social conversation. It's a business imperative. Dennis breaks down: Why inclusive marketing isn't just ethical, it's profitable The hard data behind shifting demographics and consumer behavior How brands can identify and invest in diverse-owned media partners What readiness looks like to scale inclusive marketing across affiliate, programmatic, and influencer ecosystems If you're a brand leader serious about long-term growth, you can't afford to ignore the multicultural future. Tune in for the insights and strategies to start making inclusive marketing a core part of your revenue plan.

We covered topics - Your journey into DEI- What impact do you want to create?- Why do brands struggle with measuring DEI success?- Working with competitors- Common misconceptions about inclusivity in branding.- Challenges in marketing representation and impact on consumers.- What is the SeeMe Index, and how does it work?- How does brand inclusivity drive ROI?- Which service can you deliver in a week?- Advice to DEI Consultant to attract leads - Any story with big business benefits?----Important LinksGuest - LinkedIn ( https://www.linkedin.com/in/ashashivaji/ ) Website - seemeindex.ai 2025 SeeMe Inclusivity Index for Beauty - https://www.seemeindex.ai/beauty----Download the white paper ROI of DEI, ⁠click here⁠ → ROIofDEI.ai⁠ Any feedback? please email ⁠vikram@73bit.com⁠

Many inclusivity efforts fall short for underrepresented consumers. This Journal of Marketing study explores consumer skepticism and offers strategies to build genuine brand trust.Join host Samantha Cross (Babson College) for a discussion with Jennifer K. D'Angelo (Texas Christian University), Lea Dunn (Brooks Running), and Francesca Valsesia (University of Washington), about their Journal of Marketing study, "Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers."Read an in-depth recap of this research here: https://www.ama.org/2024/11/19/when-inclusive-marketing-doesnt-resonate-how-brands-can-build-trust-in-inclusivity-focused-product-lines/Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429241268634Reference: Jennifer D'Angelo, Lea Dunn, and Francesca Valsesia, “Is This for Me? Differential Responses to Skin Tone Inclusivity Initiatives by Underrepresented Consumers and Represented Consumers,” Journal of Marketing.Host: Samantha N. N. CrossTopics: inclusivity, representation, customer respect, product fit, marketing strategy, brandingThe JM Buzz Podcast is a production of the American Marketing Association's Journal of Marketing and is produced by ⁠⁠⁠⁠⁠⁠⁠University FM⁠⁠.

Welcome to The Power Lounge. In this episode, we explore a significant shift in healthcare marketing with our guest, Melissa Forrest Shackleford. With over twenty years of experience, Melissa has developed inclusive marketing strategies for organizations such as Optum and the Hazelden Betty Ford Foundation. She joins host Amy Vaughn to discuss how inclusive marketing can challenge stigmas in healthcare.Melissa details her journey and the impact of purpose-driven marketing in breaking down barriers and fostering meaningful consumer connections. The conversation covers the effectiveness of inclusive initiatives, the importance of language and accessibility, and provides practical strategies for obtaining executive support for inclusive marketing efforts. Additionally, Melissa highlights the tools and innovations that are driving change in the industry.This episode offers valuable insights and actionable advice for marketers, healthcare professionals, and anyone committed to making a difference. For further reading, Melissa's book, "Harnessing Purpose: A Marketer's Guide to Inspiring Connection," provides more comprehensive knowledge. Join us in building a more inclusive future.Chapters:00:00 - Introduction02:14 - "Evan North's Transformative Marketing Impact"04:57 - Understanding Consumer Stigma Insights08:18 - "Understanding Health Care Marketing Challenges"11:04 - Fighting Stigma in Lung Cancer Screening13:27 - Progress in Health Care Perception17:26 - Authenticity in Testimonies20:10 - Inclusive Marketing Awareness23:50 - Person-First Language Explained25:15 - Language Nuance and Impact30:56 - Delivery Service Boosted Sales33:29 - Reaching Diverse Audiences Economically37:26 - Champion Accessible UX Today41:44 - Purpose-Driven, Authentic Marketing44:25 - "Values-Driven Consumer Purchases"48:36 - Beyond Performative Inclusivity51:14 - Inclusive Audience Targeting Importance54:02 - Essential Inclusive Marketing Strategies55:25 - OutroQuotes:"Inclusive marketing means truly seeing and understanding each person, unlocking its transformative power."- Amy Vaughan"Shifting from stigma to understanding changes perceptions, saves lives, and forges genuine connections."- Melissa Forrest ShacklefordKey Takeaways:Breaking Stigma Starts with UnderstandingAuthentic Representation MattersAccessibility is Key to InclusivityLanguage as a Powerful ToolLeveraging Technology for PersonalizationInclusivity Equals GrowthConnect with Melissa Forrest Shackleford:LinkedIn: https://www.linkedin.com/in/mfors/Check out Melissa's book: https://a.co/d/5HGTje6Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast: https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.comSupport the show

Episode #146. Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent. Abby's guest is Ali Hanan, founder and CEO of Creative Equals, an award winning organisation driving the new ROI - Return on Inclusion - for people, businesses and the planet. Ali set up Creative Equals after finding she was one of the few women in creative leadership through most of her 20 year career and the company works with clients such as PepsiCo, Reckitt, Abi InBev, H&M Group, McDonald's, Mars, Wrigley and more for inclusion-first marketing strategy and creative. In this episode, Ali shares her definition of DEI, the business case for DEI (supported by stats & facts), 5Rs for positive impact of DEI, navigating backlash and confronting unconscious biases and stereotypes. Plus her career highs and lows and advice for marketers of tomorrow. *Edelman Trust Barometer surveyed over 32,000 respondents in 28 countries. 00:00:00 Welcome and Introduction Defining DEI 00:04:25 Marketing as a Force for Good 00:09:00 Representation in Advertising 00:11:44 Inclusive Insights 00:14:04 Navigating Backlash in Marketing 00:19:12 Co-creation with Communities 00:21:05 Understanding Personal Biases 00:24:36 Identifying Bias in Teams 00:27:23 Researching Campaign Ideas 00:28:49 Benefits of Inclusive Marketing 00:30:07 The Impact of Trust in Brands 00:33:37 Career Highs and Lows 00:35:15 Challenges Facing DEI Initiatives 00:39:26 Advice for Future Marketers Host: Abigail (Abby) Dixon FCIM/ICF | LinkedInGuest: Ali Hanan | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #146. Today's episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent.  Abby's guest is Ali Hanan, founder and CEO of Creative Equals, an award winning organisation driving the new ROI - Return on Inclusion - for people, businesses and the planet. Ali set up Creative Equals after finding she was one of the few women in creative leadership through most of her 20 year career and the company works with clients such as PepsiCo, Reckitt, Abi InBev, H&M Group, McDonald's, Mars, Wrigley and more for inclusion-first marketing strategy and creative.  In this episode, Ali shares her definition of DEI, the business case for DEI (supported by stats & facts), 5Rs for positive impact of DEI, navigating backlash and confronting unconscious biases and stereotypes.  Plus her career highs and lows and advice for marketers of tomorrow.  *Edelman Trust Barometer surveyed over 32,000 respondents in 28 countries.    00:00:00 Welcome and Introduction Defining DEI  00:04:25 Marketing as a Force for Good  00:09:00 Representation in Advertising  00:11:44 Inclusive Insights   00:14:04 Navigating Backlash in Marketing   00:19:12 Co-creation with Communities  00:21:05 Understanding Personal Biases  00:24:36 Identifying Bias in Teams   00:27:23 Researching Campaign Ideas   00:28:49 Benefits of Inclusive Marketing  00:30:07 The Impact of Trust in Brands   00:33:37 Career Highs and Lows   00:35:15 Challenges Facing DEI Initiatives   00:39:26 Advice for Future Marketers     Host: Abigail (Abby) Dixon FCIM/ICF | LinkedIn Guest: Ali Hanan | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com 

Inclusive marketing is only growing in popularity. And with that, comes a whole new slew of trends to be aware of when it comes to being successful with your inclusive marketing efforts. In today's episode, I walk you through 5 inclusive marketing trends for 2025, backed by new data from HubSpot. Get the Inclusion & Marketing Newsletter

There are many ways to include more people with your marketing. Of course, there are best practices associated with inclusive marketing that enable brands to be even more effective with their efforts. In this episode, I walk you through seven different ways brands tackled inclusive marketing, that enabled them to make a big impact with the people they wanted to serve. Get the Inclusion & Marketing Newsletter UNO Color Blind Accessible video Episode 63: How Google makes its brand accessible Proctor & Gamble: 'Widen the Screen' Amazon Alexa Ad

In this episode of Great Minds, Ren Akinci sits down with Lisette Arsuaga, co-founder of AIMM and Co-CEO of DMI Consulting, to explore how brands can drive meaningful impact through cultural authenticity and inclusive marketing. They discuss AIMM's role in providing guidance and data to help marketers remain competitive, the importance of equity in investment […]

In episode 141 of the podcast, I talked about what is important for you to have to be effective with your inclusive marketing efforts over the long-term. In that episode, I talked about 10 different elements, and in this episode, we're going to talk more in depth about what is arguably the most important element – leadership declaration. Get the Inclusion & Marketing Newsletter Episode 141: How to be more effective with inclusive marketing over the long term Episode 113: How Lysol drives brand growth with inclusive marketing with CMO Gary Osifchin

Drop us a message!In this week's podcast episode, we cover topics such as long-form vs short-form video content, as well as the importance of accessibility in social media.We're also joined by special guests Annabel Greig, Digital Content and Social Media Officer at VIVID, as well as Lottie and Nikki from the Giraffe Social team.Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.

How can marketers create campaigns that genuinely connect with diverse audiences and build trust? In this episode, Melissa Fors Shackelford, Senior Vice President of Marketing at Let's Get Checked and I explore the powerful role of inclusive marketing in healthcare.

In this interview, we'll explore how leveraging AI and inclusive marketing can revolutionize your app's growth strategy. We're joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans. She will share invaluable insights into AI's transformative role and the crucial importance of inclusivity in shaping future app marketing strategies. You will discover:

In this interview, we'll explore how leveraging AI and inclusive marketing can revolutionize your app's growth strategy. We're joined by Jedidah, a marketing leader with over a decade of experience driving demand, adoption, and engagement for software, SaaS, and AI products. Jedidah has made a remarkable impact across industries such as productivity tech, HR, finance, and education through innovative marketing strategies and go-to-market plans. She will share invaluable insights into AI's transformative role and the crucial importance of inclusivity in shaping future app marketing strategies. You will discover:

Key Takeaways:Lifestyle-Centered Marketing: Highlighting features such as walkability, proximity to amenities, and recreational opportunities can help potential buyers envision their lives in the property. Unique lifestyles, like waterfront living or urban rooftop experiences, make properties more appealing.Visual Storytelling: Techniques like drone photography, nighttime imagery, and client-provided seasonal photos enhance marketing materials. These visuals emphasize not just the home but also the surrounding community, amenities, and lifestyle opportunities.Inclusive and Authentic Marketing: Sensitivity in videography and photography is vital, such as ensuring diverse representation in marketing materials. Collecting imagery and videos from clients can create a more authentic portrayal of the property's charm and functionality.Mini Movies: Beyond walkthrough videos, creating “mini movies” adds a cinematic element to property marketing, telling a story about the lifestyle it offers. Examples include showcasing family gatherings, outdoor activities, or neighborhood experiences. These videos can spark viral interest when done tastefully, even with modest budgets.Elevated Copywriting: Avoiding clichés and creating authentic, lifestyle-focused property descriptions are crucial. AI tools can assist in writing but require oversight to maintain accuracy and authenticity. Drawing inspiration from luxury magazines or engaging freelance writers are excellent ways to craft compelling narratives.Unique Showing Experiences: Sellers and agents can enhance property tours by creating immersive experiences, like ATV tours on large properties, hosting events that showcase the property's potential, or emphasizing the unique features of the location.Additional Insights:Marketing should tread carefully when representing demographics, ensuring it is inclusive and thoughtful.Creative videos and storytelling approaches, like mini movies, have been successfully used to highlight a property's exclusivity and lifestyle appeal, such as a famous Australian luxury property video that emphasized privacy through a bold concept.Storytelling can help properties stand out in a crowded market by evoking emotion, creating buzz, and showcasing unique lifestyle possibilities.

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations. Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry's go-to “CPG whisperer.” Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We'll explore key insights from the recently announced grocery category winners and get a sneak peek at what's ahead as other categories and brands compete for ENDCAP supremacy this year. Don't miss this exciting conversation—tune in now!   KEY TAKEAWAYS In this episode, Julie, Jordan, and Chris discuss: Importance of a detailed rubric for shopper-centric content. Consistency, storytelling, and clarity in visual content to engage shoppers. Digital shelves require ongoing updates and feedback-driven enhancements. Targeting content appropriately, maintaining relevance, and engaging storytelling. Emphasis on mobile-friendly content length and visibility. Creative mobile hero images maximizing product appeal. Comparison of platform restrictions, with Amazon being more restrictive than Target and Walmart. Avoiding overlays that obscure important content through regular audits. End Cap Awards Introduction to the End Cap awards for excellence in digital merchandising. Methodology and objective assessment by industry judges. Focus on U.S. markets initially, with potential international expansion. Shopper centricity, mobile optimization, and sales growth incrementality as key factors. Future improvements include accessibility, ADA compliance, and retailer-specific tailoring. Complexity of ROI, focusing on leading metrics and actions instead of just lagging metrics. Examples of inclusive marketing approaches like razor brands attracting new and maintaining existing customers. Enhancing PDPs with User-Generated Content to boost customer confidence. Legal considerations and innovative uses of influencer content and statistical endorsements. Storytelling and Incrementality: Effective PDPs answering essential consumer questions and utilizing cross-selling strategies. Highlighting marketing occasions such as Super Bowl or back-to-school for sales driving.  

Send us a textΣτο 132ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Η πραγματική έννοια του inclusive marketing» θα μιλήσουμε για την πραγματική έννοια του μάρκετινγκ συμπερίληψης και κυρίως θα αναλύσουμε τι ΔΕΝ είναι. Θυμηθείτε πως καθώς οι κοινωνίες εξελίσσονται, απορρίπτουν συχνά συνήθειες και θεσμούς του παρελθόντος, επινοώντας ή αναδεικνύοντας νέα πρότυπα και κανόνες. Το μάρκετινγκ, το οποίο είναι ένα από τα συνεπέστερα ηχεία της κοινωνίας, είναι το πρώτο, μαζί με τα πανεπιστήμια, που υποδέχεται και αντανακλά αυτές τις αλλαγές.

Agencies are an integral partner and part of the marketing process for many brands. But when it comes to incorporating inclusion into the work brands produce, if the agency isn't an inclusive marketing or multi-cultural marketing agency, infusing inclusion isn't something that always happens consistently. So that's why I was excited to sit down with my guest today, Kumi Croom, Managing Director at Duncan Channon, a marketing agency, who's done a really fantastic job of operationalizing inclusive marketing into the way her agency shows up and delivers for clients. Get the Inclusion and Marketing Newsletter Duncan Channon

In this episode, I had a conversation with Chris Savage, co-founder and CEO of Wistia, a video marketing company, on their Talking Too Loud podcast, all about inclusive marketing. Get the Inclusion & Marketing Newsletter Wistia

Matthew Tsang is Co-founder of AndHumanity, an integrated, inclusive marketing and communications agency with a mission to serve people-first brands. Over his 15-year career in marketing communications, his work has been featured in numerous prestigious platforms such as Marketing Magazine and the Global American Marketing Association. Matthew is also the Principal and Growth Director at My Loud Speaker, an international award-winning full-service marketing agency based in Vancouver. He champions systemic change in the advertising world and believes in marketing's responsibility to humanity. In this episode… The transformation of an agency into a force for inclusive marketing is a story of resilience, adaptability, and passion for long-term change. So, how does a marketing agency evolve to focus on inclusivity and justice while navigating challenges in the industry? Matthew Tsang, a marketing guru, shares how he's championed inclusivity in the marketing world. He explains the philosophy behind using "JEDI” — justice, equity, diversity, inclusion — to reshape marketing strategies that represent diverse communities. Matthew recounts his sister's story, demonstrating the deep psychological impact of underrepresentation and how it inspired their mission to build a more inclusive media landscape. By engaging with underrepresented communities and prioritizing their voices, his agency has fostered authentic connections and delivered impactful insights that other brands had previously overlooked. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Matthew Tsang, Co-founder of AndHumanity, to discuss inclusive marketing and community engagement. Matthew discusses the JEDI principles in marketing, the genesis of AndHumanity and its evolution from My Loud Speaker, and the recent backlash in the DEI space.

As I've worked with clients of various sizes over the years, one of the things that has become clear is that an organizational transformation is required. You can't do the same thing or slightly different things every now and then and expect to attract and retain a more diverse customer base over the long term. In this episode, I walk you through nine core components of the organizational transformation needed to enable sustained inclusive marketing success—in essence, to help you build an inclusive brand. Get the Inclusion & Marketing Newsletter

Στο 132ο podcast της στήλης Business & Marketing Tips της Athens Voice με τίτλο «Η πραγματική έννοια του inclusive marketing» θα μιλήσουμε για την πραγματική έννοια του μάρκετινγκ συμπερίληψης και κυρίως θα αναλύσουμε τι ΔΕΝ είναι. Θυμηθείτε πως καθώς οι κοινωνίες εξελίσσονται, απορρίπτουν συχνά συνήθειες και θεσμούς του παρελθόντος, επινοώντας ή αναδεικνύοντας νέα πρότυπα και κανόνες. Το μάρκετινγκ, το οποίο είναι ένα από τα συνεπέστερα ηχεία της κοινωνίας, είναι το πρώτο, μαζί με τα πανεπιστήμια, που υποδέχεται και αντανακλά αυτές τις αλλαγές.

Asha Shivaji is an accomplished marketer, having collaborated with renowned global brands, such as Apple, Disney, Moet Hennessy, Estee Lauder, and Johnson & Johnson. Throughout her career, Asha has focused on revamping and modernizing marketing initiatives that captured the hearts and minds of consumers. Most recently, Asha led the marketing strategy for Google's Advanced Brand Acceleration Team and co-led Google's partnership with the UN's Unstereotype Alliance, an organization whose meaningful efforts are aimed at eliminating harmful stereotypes from media and advertising. In 2023, Asha and Jason launched the SeeMe Index because there was a lack of data about consumer-facing inclusivity efforts. Asha joins Justin to discuss the index and benefits to consumers and brands!

Being successful with inclusive marketing is about more than just the marketing. It requires building an inclusive brand that supports communities and thinks and behaves inclusively throughout the organization. That's what consumers say they want. In this episode, I walk you through why building an inclusive brand is essential to your success with inclusive marketing. I also show you how to build an inclusive brand with my 5C Inclusive Brand Framework. Get the Inclusion & Marketing Newsletter Let's work together

In this episode of The Angry Designer LIVE, we are honored to host Kaila Pettis. Also known as KP, Kaila is a brand marketing and creative visionary with a dynamic career that spans various industries. From sports to sneakers, Kaila's creative direction and strategic marketing have left an indelible mark.Kaila's impressive resume includes her current role as a pioneering marketing leader in the sports industry, where she brings innovative and inclusive strategies to the forefront. As a sports addict, sneakerhead, and creative directHER, Kaila's passion and unique perspective have driven her to break barriers and set new standards in marketing.Join us as we delve into Kaila's journey, exploring her experiences and challenges as a trailblazer in the sports marketing world. We'll discuss her approach to brand building, her commitment to diversity and inclusion, and her insights on leading successful marketing campaigns.Key takeaways from this episode include:- The significance of representation and diversity in marketing leadership.- Strategies for creating impactful and inclusive marketing campaigns.- Insights into the sports marketing industry and what it takes to succeed.- Kaila's journey and the lessons she's learned along the way.Tune in to be inspired by Kaila's groundbreaking achievements and her dedication to empowering others through her work.Stay Angry our Friends –––––––––––Want to see more? See uncut episodes on our YouTube channel at youtube.com/theangrydesigner Read our blog posts on our website TheAngryDesigner.comJoin in the conversation on our Instagram Instagram.com/TheAngryDesignerPodcast

Recently, rankings for the Most Culturally Inclusive Brands were announced. The rankings come from the Association for National Advertisers' (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM), in partnership with the Cultural Inclusion Accelerator (CIA). For the second year in a row, the Lysol brand has been awarded “Best in Ad Effectiveness” by more than 80,000 consumers with a broad diversity of identities. I wanted to find more about Lysol's approach to inclusive marketing, and how they've gone about becoming so effective in their efforts. So I sat down with Gary Osifchin, Chief Marketing Officer (CMO) and General Manager at Reckitt U.S. Hygiene, the makers of Lysol. Gary had a TON to share, and there's a lot to learn from he and the team's approach. Get the Inclusion & Marketing Newsletter Lysol

Follow us @doseofblkjoy & learn more about “A Dose of Support” from the 4A's - American Association of Advertising Agencies ⁠https://docs.google.com/forms/d/e/1FAIpQLSdEW1U3sVdZRCQHPVtmwxAITUEA5I4ojWGAgKJMMp3Tc63l-A/viewform?usp=sf_link⁠ About God-is: Throughout her career, God-is has been a strategic executive who is responsible for better serving and engaging diverse communities through digital channels all around the world through brand marketing, campaigns with partners, and events and experiences. As a proud Black American woman hailing from the Bronx, NY, she is passionate about pairing an authentic community care approach with inclusive, culturally fluent marketing, community-integrated product and policy evolution and cultural insights to show there is value in all communities, and that they deserve to be recognized, respected and rewarded—not counted out. As a marketing executive at Twitter for over 4 years culminating in 2022, she drove strategy to make sure that campaigns and programs were connective, inclusive and reflective of the communities Twitter served. Externally, she both established and built on Twitter's work in developing relationships and programs with community leaders, content partners, influencers, creators, partners and brands. Prior to joining Twitter in 2018, God-is was Director, Inclusion & Cultural Resonance for VMLY&R. In this newly created role she focused on bridging strategic inclusive marketing and strategy with internal processes and policies to foster an equitable environment at the agency, and produce inclusive work outputs. Earlier, she held lead channel strategy roles at VMLY&R, global agency iCrossing, and Austin-based T3. God-is has been profiled in digital trade and national publications Adweek, Ad Age, Marie Claire, Forbes, Digiday, Fortune, Campaign US, and The Drum. In 2018 she was named an Ad Age “Woman to Watch” and Adweek “Disruptor” for continuing to fight for representation and equity in the advertising industry. In 2020 God-is was recognized for her work at Twitter amplifying historically marginalized voices as #28 on the Root 100 Most Influential African-Americans list, BET's Top 100 Most Innovative and Influential Business Executives, and by Fortune Magazine on their esteemed 40 Under 40 list of influential people in the technology category. In 2023 she was recognized by ColorComm as one of the influential 28 Black Women in Communications “Making History Now”. This same year she was also recognized by her hometown, the Bronx Tourism Council, and was inducted in the Bronx Walk of Fame for excellence in the field of marketing. In November 2023 God-is also was chosen to be inducted into the American Advertising Federation's esteemed AAF Hall of Achievement Class of 2023, a prestigious honor representing an impactful and innovative career in marketing, advertising, and/or media. In October of 2022 God-is joined The Walt Disney Co. as their first VP, Inclusive Marketing across all Disney streaming platforms and networks including content and IP across ESPN+, Hulu, and Disney+ where she is tasked with developing and leading strategies to connect with diverse audiences and amplify inclusive content. In June of 2023 God-is joined Essence Ventures as their first-ever Chief Content Officer. Leading content strategy and connection with intersectional global audiences across all Essence Ventures brands including; Essence Publishing, Afropunk, BeautyCon and Essence Studios. As of 2024 she has been active as an independent consultant with top global brands and organizations around the world. God-is is also a highly sought after keynote speaker and moderator who has spoken for several brands like Netflix and Spotify, and at international events such as The World Economic Forum in Davos, Switzerland, The Cannes Lion Festival of Creativity in Cannes, France, and Brandweek in Palm Springs, CA among many more. God-is resides in the greater New York City area with her husband and daughter

Presented by Campaign UK's editor-in-chief, Gideon Spanier, this sponsored podcast episode, produced in partnership with Pinterest, delves into:• How to avoid appearing tokenistic• How brands can get more involved in inclusivity• How AI can be leveraged for good• Examples of inclusivity in action• Actionable strategies for brands and agenciesFeaturing: Andréa Mallard, global chief marketing & communications officer, Pinterest; Michael Brown, head of insight & research, UM; Chloë Davies, founder, It Takes a Village Collective Hosted on Acast. See acast.com/privacy for more information.

Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy". Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team. In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it. You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/ And her book here: https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033 ** Find out about our upcoming masterclasses at http://www.sweathead.com  You can find Mark here: http://www.instagram.com/markpollard

Inclusive marketing is a fairly new discipline. As a result, inclusive marketing consultants and strategists are newer areas of expertise for talent. Whenever I introduce myself and explain that I'm an inclusive marketing consultant, coach, and strategist, I always find that I need to explain what that means. That includes sharing the ways I support clients for people to get it. An inclusive marketing consultant isn't like a copywriter, sales person, or even market researcher where people tend to understand right away more or less what you do. Thankfully, more brands are focusing on building inclusive brands that attract and retain a bigger and more diverse customer base. As such, I thought it would be helpful to understand how an inclusive marketing consultant can support you in your efforts. This is especially relevant if inclusive marketing isn't firmly rooted into the DNA of the way your brand operates. Get the Inclusion & Marketing Newsletter

This episode features an interview with Dr. Anastasia Kārkliņa Gabriel. Anastasia is a Senior Insights Lead at Reddit and the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy. She earned her doctorate in cultural studies from Duke University and has consulted for the world's top brands, including Nike, Samsung, and Disney. Anastasia is a cultural theorist, writer, social critic, and strategist specializing in inclusivity within marketing, media, and tech. In this episode, Kailey sits down with Anastasia to discuss the nuances of inclusive marketing, the importance of cultural intelligence, and fostering trust through co-creation.-------------------Key Takeaways:Practicing cultural intelligence to influence society in a positive way and gain commercial advantageThe importance of reciprocal relationships between brands and cultural communitiesDeconstructing the profit versus purpose method of marketing-------------------“I find that line in the sand to be quite ineffective and almost troubling at how easily we are ready to go back to the status quo, which is to make profits without consideration for ethics. Cultural intelligence really tries to bridge that gap or bridge that divide to say, ‘We can do culturally intelligent work that is driving commercial advantage and still be attentive to issues of inclusion, equity, and fostering belonging among our audiences.'” – Dr. Anastasia Kārkliņa Gabriel-------------------Episode Timestamps:‍*(03:11) - Anastasia's career journey*(06:14) - Anastasia dives into her book*(09:48) - The false binary of profit vs. purpose *(13:24) - How brands should think about inclusive marketing *(20:36) - The intelligent ways to use AI in marketing *(28:09) - How Anastasia defines “good data”*(40:27) - Anastasia's recommendations for upleveling inclusive marketing strategies-------------------Links:Connect with Anastasia on LinkedInRead Cultural Intelligence for MarketersVisit Anastasia's websiteConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

“Language is more than just how we communicate and how we connect, right? It also can convey who you are and why you should or should not be monetized and taken seriously.” -Kanene Ayo Holder   Kanene Ayo Holder is a renowned inclusive marketing, AI ethics expert and diversity consultant. With three National Endowment for the Humanities awards and an extensive background in education and interactive theater, she transforms learning experiences for corporations, schools, and non-profit organizations. Her work has been awarded with a Colin Powell Fellowship for Policy Study and numerous published contributions and speaking engagements on equity and the future of work. As the AI Integrations Manager for DEIGPT, an ethical and inclusive AI model, Kanene empowers individuals and companies to develop effective, responsible AI strategies. She is excited to leverage her expertise to bridge the worlds of marketing, AI, and diversity, shaping the future of inclusion. Recently, Kanene launched FutureFixer (futurefixer.ai) to support companies and leaders be more inclusive by leveraging her academic and anecdotal research across sectors and industries to accelerate innovation informed by inclusion. In this episode, we see Kanene unravel the essence of making AI, Marketing, HR, and everything in between as inclusive and prepared for what lies ahead.   Website: https://www.futurefixer.ai/ Facebook: https://www.facebook.com/kanene.holder LinkedIn: https://www.linkedin.com/in/kaneneayoholder/ Instagram: https://www.instagram.com/blackissuesissues/

One of my goals this year is to bring you more stories of marketers who've been out in the trenches using inclusive marketing to grow their brands. For this episode, I sat down with Bryan Alston, former CMO of Greater Than, who's also worked on brands such as Magic Spoon and GoClove.com. We chatted a lot about inclusive marketing strategies he's used with these eCommerce companies that helped them achieve a greater degree of growth. Get the Inclusion & Marketing Newsletter Get the episode transcript Brand Castle Growth Partners - Bryan's new company

Marketing ethics, or more specifically, the ethics associated with inclusive marketing doesn't get talked about nearly enough as it should. Of course, I'm a big proponent of brands engaging and serving people from underrepresented and underserved communities. But there are times when I wish brands wouldn't focus on specific communities, and would just leave them alone. Why? Because in certain instances, brands do more harm than good when engaging with certain underrepresented and underserved communities. In this episode I walk you through 5 inclusive marketing ethical considerations, and the mindset you need to have to ensure you're not causing harm to the communities you want to serve. Get the Inclusion & Marketing Newsletter here Get the episode transcript here Find links to everything covered in this episode here

Sonia Thompson, marketing strategist and host of the Inclusion & Marketing podcast, is talking too loud about a trend that is sweeping women's elite sports: ditching white shorts. Savage is talking too loud about Wistia's Austin offsite, a company-wide competition that consisted of building small arches from sugar cubes, and shooting a product spotlight video in a cowboy costume. Yee-haw!Sylvie is talking too loud about Montreal and how – much to the surprise of everyone, everywhere (all at once) – she prefers their bagels to New York's bagels. Links to learn more about Sonia:Sonia's LinkedInFollow us:twitter.com/wistiaSubscribe:wistia.com/series/talking-too-loudLove what you heard? Leave us a review!We want to hear from you!Write in and let us know what you think about the show, who you'd want us to interview on future episodes, and any feedback you have for our team.

In this episode, Joe Fier engages in a thought-provoking discussion with Sonia Thompson, a marketing expert specializing in inclusive marketing and customer experiences. Sonia shares insights from her surveys so that businesses can better understand and cater to diverse customer needs. She emphasizes the need for businesses to be intentional about serving specific identities and provides valuable advice on inclusive marketing strategies. With her extensive background in marketing and inclusive practices, Sonia shares valuable insights that can help businesses create a sense of belonging and improve customer experiences. The Importance of Inclusive Marketing Sonia emphasizes the need for businesses to be intentional about serving specific identities and provides examples of companies that have successfully expanded their customer base through inclusive marketing efforts. Advancements in Inclusive Technology The conversation delves into the advancements in AI technology, making inclusivity easier and cheaper for businesses, highlighting the impact of small details on customer experience and the need to consider diverse identities in marketing efforts. Strategies for Building Inclusive Brands Sonia discusses the concept of inclusive marketing assessments as a way to identify and address customer experience friction for underrepresented and underserved communities, offering a quiz and newsletter for further guidance. Internal Mindset Shift for Inclusive Marketing Thompson highlights the internal mindset shift required for businesses to consistently deliver inclusive marketing, aiming to build an inclusive brand rather than creating inclusive marketing campaigns. Two Other Episodes You Should Check Out How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Why Entrepreneurs Struggle with Happiness with Joe Fier Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra See the latest from Sonia Thompson at Inclusion and Marketing.com Listen to the Inclusion and Marketing Podcast See if HeyGen can help in your inclusive marketing Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

For a very long time, many businesses have used their marketing as a way to manipulate the consumer and convince them that they NEED their product or service. It's often why online business owners feel ‘icky' when it comes to selling their products and services… but it doesn't have to be! It is 100% possible run a successful business without using these manipulative and unethical marketing tactics. So in todays episode, I'm talking to Kristen Kubik about what it means to run an ethical business, why it's important to take a human-first approach to marketing, and how to make a conscious & consistent effort to be ethical & inclusive within your marketing as an online business owner.   For full show notes, visit leticiajcollins.com/podcast/67 ______________________________ LINKS & RESOURCES MENTIONED: FREE: The Low-Ticket Offer Starter Kit⁠ ______________________________ LET'S CONNECT: Instagram: @marketingwithtish Website: leticiajcollins.com ______________________________ CONNECT WITH KRISTEN: Instagram: @kristenunfilteredWebsite: kristenunfiltered.com

Everyone has been talking about artificial intelligence (AI) of late. And as more brands and marketers incorporate AI into their workflow, it is important to understand the implications of how AI impacts the inclusiveness of your marketing efforts. To help us navigate this, I sat down with Joyann Boyce, an inclusive marketing strategist, and founder of Inclued AI. Get the episode transcript here Get the Inclusion & Marketing Newsletter Inclued AI Previous episode with Joyann - #75: Inclusive marketers react to campaigns from Barbie, Sainsbury's, McDonald's, and more Marketing Made Inclusive podcast

For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to deliver remarkable experiences that make your customers feel like they belong?   In today's episode, hosts J.J. and April welcome Sonia Thompson, host of the Inclusion and Marketing Podcast and a former diversity and inclusion champion at Johnson & Johnson. Sonia is here to give you real-world tips on how to make marketing more welcoming to different types of customers. You'll learn about choosing the right customers to focus on, getting to know them well, checking how your business is doing in this area, and making changes to improve. Listen in to get useful ideas on how to make your business more inclusive and build stronger relationships with your customers!   Follow and listen to the Inclusion and Marketing Podcast.   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Join us on RightOffTrack as we welcome Neisha Tweed Bell, a trailblazer in creative marketing and diversity. In this eye-opening episode, Neisha discusses the transformative power of authenticity in business, underscoring the significance of genuine connections and trust. She delves into the nuances of diversity and inclusion, highlighting the importance of understanding others and sharing stories that resonate. Neisha offers a treasure trove of advice for entrepreneurs and content creators, emphasizing research and the art of storytelling. Her message is clear: Embrace your uniqueness; it's your superpower. Reflecting on her journey, Neisha champions honesty and realism as guides through life's challenges. She also shares insights on supporting DEI and HR leaders, creative professionals, and young creatives, including her plans for coaching and consulting. Her blog, 'Baby Food for Creatives,' exemplifies her commitment to mentoring and building supportive communities. Neisha's focus on kindness and positivity is a beacon for all aspiring to make a meaningful impact. Key Takeaways:

There's plenty of articles and other content that showcase inclusive marketing examples. The problem with many of those, is they don't really help you understand the different ways in which a brand can engage in inclusive marketing and the impact those various approaches have on the end consumer. It is important to recognize that not all forms of inclusive marketing are created equal. In this episode, I'll walk you through my Inclusive Marketing Spectrum, and will give you examples of what brands in each category on the spectrum looks like in practice. Get the Inclusion & Marketing Newsletter Get the episode transcript here Links to examples mentioned in this episode

There's no one right way to do inclusive marketing. However, there are some best practices and core principles that when applied will enable you to achieve success in your efforts, and make a positive impact not only in the lives of those you want to serve, but also on your bottom line. This episode includes 5 approaches for inclusive marketing success in 2024 and beyond. Get the Inclusion & Marketing Newsletter Get the episode transcript Articles mentioned in the episode: 2021 - 4 Inclusive marketing trends that will impact your brand 2022 - Embracing these 5 inclusive marketing principles to win more customers 2023 -5 Consumer expectations of brands engaging in inclusive marketing

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? What about the people, business, and resources you learn from and base many of your implementations, strategies, martech stack, and timelines on when both evaluating the market and your business? When was the last time you assessed the relevancy of those sources in today's modern era of marketing and business operations?Think of this episode as a mental questionnaire and checklist to reevaluate the core sources that influence how you look and do marketing. Hopefully, it sparks curiosity to explore and optimize it for better results and outcomes. Beyond The Episode Gems:Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations ForwardDiscover All of the Podcats on the HubSpot Podcast NetworkGet Free HubSpot Marketing Tools To Help You Grow Your Business Grow Your Business Faster Using HubSpot's CRM PlatformBook A Time To Hire Me To Help You Scale Your Business#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Get Strategy Solutions & Services: FindTroy.com•  Buy Troy's Book, Strategize Up: StrategizeUpBook.com•  Follow Troy's Instagram @FindTroy

With a growing number of consumers now expecting the brands they buy from to be inclusive, more brands than ever are making inclusive marketing a priority. But there's still a number of companies standing on the sidelines when it comes to including people with identities that don't so cleanly fit into what is considered to be ‘mainstream,' and it's costing them sales. Here are the 5 most common objections I hear from marketers about inclusive marketing, along with how to overcome those objections. Get the episode transcript here Get the Inclusion & Marketing Newsletter Episode 65 - The truth about 'woke' brands and companies getting political