Margaret FONTANA Media Podcast

In this episode of the Margaret Fontana Media Podcast, I'm diving into how to effectively promote your personal brand, business, or organization using the power of public relations, video content, and social media strategy.You'll learn:How to build and clarify your personal brandWays to leverage PR for visibility and credibilityWhy video is non-negotiable in today's digital landscapeHow to show up strategically on social mediaReal-world examples and actionable steps you can take right nowWhether you're a content creator, entrepreneur, nonprofit leader, or marketing pro, this episode will help you elevate your presence and make real impact.

Margaret Fontana Media Podcast - I wanted to take some time today to reflect on this past year, talk about setting goals for the new year, and share a little practice that's helped me stay focused and positive—something I call The Good List. So, grab a coffee, tea, or your favorite notebook, and let's dive into this final episode of the year. The Power of The Good List -- The Good List is something I started doing this year, and it's been a game changer for my mindset and productivity. More on Margaret Fontana Media Podcast: The Margaret Fontana Media podcast launched in 2017. Episodes feature media professional Margaret Fontana covering topics from media, marketing, public relations, film, production, business, lifestyle, nonprofit, education, culture, arts and more. She features guests from the entertainment, design, lifestyle, style, culinary, cultural, wellness, business, & media industries.

Welcome back to the Margaret Fontana Media podcast! I'm your host, Margaret Fontana, if you're a business owner, entrepreneur, or professional looking to grow your brand and elevate your PR game, then you're in the right place. Today, we're diving into a topic I'm truly passionate about: the importance of showing up on social media for PR. --- Support this podcast: https://podcasters.spotify.com/pod/show/margaretfontana/support

Listen to the latest interview with Italian American Stories Podcast Host Stephanie Detton. Margaret Fontana, Executive Director of the NJ Italian Heritage Commission shares the mission of the Commission and how implementing the K-12 Educational Curriculum into school systems has been leading the way for the Commission to educate all citizens on the Italian American and Italian culture. #italianheritage #italianamerican #NJItalianheritagecommission To learn more go to https://www.njitalianheritage.org/ --- Support this podcast: https://podcasters.spotify.com/pod/show/margaretfontana/support

In today's digital age, social media has become an integral part of our lives, both personally and professionally. For businesses and brands, it presents a unique opportunity to connect with their target audience, build a loyal following, and ultimately, drive growth. --- Support this podcast: https://podcasters.spotify.com/pod/show/margaretfontana/support

Are you ready to take your social media content to the next level? Follow these key steps to create an effective content marketing editorial plan that aligns with your goals and resonates with your target audience. By defining your goals, identifying your audience, conducting a content audit, choosing your channels, developing a content calendar, creating and curating content, and measuring and optimizing your performance, you can create a social media strategy that drives engagement, builds your brand, and delivers results. --- Support this podcast: https://podcasters.spotify.com/pod/show/margaretfontana/support

Investing in yourself is a long-term game. Developing your skills, knowledge, and personal growth, can position you to achieve long-term success and wellness. --- Support this podcast: https://podcasters.spotify.com/pod/show/margaretfontana/support

Is TikTok getting banned? Time to diversify your digital media presence across other social media platforms. Tiktok could be getting banned very soon and this could be a huge problem for many brands and content creators, who have devoted their social media strategy only to one platform. Tune into my episode as I break down why diversifying your reach can improve your brand and potential reach. Learn more margaretfontanamedia.com #tiktokban #tiktok #media #socialmedia #socialmediastrategy --- Support this podcast: https://podcasters.spotify.com/pod/show/margaretfontana/support

Developing great relationships are essential for the success of any business, regardless of its size or industry. Here are some reasons why building strong relationships is important for your business and brand. Leave a review and let me know what you think. Learn more margaretfontanamedia.com #podcast #brand #business #relationships #media #marketing --- Support this podcast: https://podcasters.spotify.com/pod/show/margaretfontana/support

⚜️Short form video dominates ⚜️Brand accountability takes center stage ⚜️UGC becomes mainstream for brands ⚜️Brand connection and personalization are key ⚜️ Linkedin, Tiktok, & Pinterest gain major traction --- Support this podcast: https://anchor.fm/margaretfontana/support

Learn how positioning and packaging can help increase your visibility across digital media. Find out why treating your social media planning & content execution like a TV show can benefit and increase your brand awareness. --- Support this podcast: https://anchor.fm/margaretfontana/support

Learn how to get your foot in the door in the entertainment business. Find out the tips that can better position you to gain access to exclusive gigs. --- Support this podcast: https://anchor.fm/margaretfontana/support

Why

Learn the basic foundational elements to building your brand online and then growing your following. Quality vs. quantity is extremely important when building a reputable brand or business. #socialmedia #business #brand #digitalmarketing --- Support this podcast: https://anchor.fm/margaretfontana/support

Today it's so important to preserve our mental health and take care of ourselves. On today's episode I'm talking about simple effective ways to start helping yourself to feel better. Tune in now! #wellness #happy #mentalhealth #positivethoughts --- Support this podcast: https://anchor.fm/margaretfontana/support

Usage across social media has increased tremendously during the pandemic. New data trends are emerging showing where consumers are engaging. As new features such as social audio expand and get released onto other platforms, usage will increase and shift. Facebook continues to see the most daily usage, according to the latest findings from Pew Research. Pew reports that YouTube and Facebook remain the most popular social apps, by a big margin, among US users. Pew's data also shows that 40% of US adults are using Instagram, and around 30% are on Pinterest and LinkedIn, while TikTok is now being used by 21% of the population. Women continue to dominate Pinterest usage over men (46% vs.16%). Pandemic Statistic: During a March 2020 survey of social media users in the United States, 43.1 percent of respondents stated that if confined to their homes during the coronavirus, they would use Instagram more during that period. YouTube and Facebook were also popular social platforms that users were estimating to increase their usage during physical distancing at home.- Statista --- Support this podcast: https://anchor.fm/margaretfontana/support

Learn the latest news coming up inside social media and digital transform trends. Today’s chat I’m focusing on social media features releasing onto other platforms like Facebook. Find out how social audio can help you and your business optimize. #digitalmedia #trends #audio --- Support this podcast: https://anchor.fm/margaretfontana/support

“Did you know by 2022, it’s estimated podcast listening will grow to 132 million people in the US alone” — Statista’ —Tune in as I give a concise summary on the important elements on producing a successful podcast. Leave a review or comment. #podcast #itunes #anchor #spotify --- Support this podcast: https://anchor.fm/margaretfontana/support

Clubhouse, Twitter Spaces, Facebook, Instagram are all racing to be the hot spot for audio. Platforms like Clubhouse are dominating at the moment, but have their problems, Twitter Spaces is doing what other apps are not, which is talking directly to consumers through beta testing spaces and asking users for feedback. Amazing. So you ask, how will this help my business? I feel this is an exciting time for digital and using social audio could have its advantages for marketing. AMAs, Q & As, online events, interviews, education, product, media launches and many PR driven areas could accelerate how we use audio. This is definitely an evolving topic because each week there are new releases it seems, so stay tuned! #socialaudio #socialmedia #media #digitamedia --- Support this podcast: https://anchor.fm/margaretfontana/support

Listen to my latest podcast episode as I discuss the latest trends in social media marketing. Content marketing, audio apps, newsletters, distribution and influencer marketing top the conversation. #marketing #socialmedia #digitalmedia #influencermarketing --- Support this podcast: https://anchor.fm/margaretfontana/support

Get the latest news on Twitter spaces, the pros and cons and how this compares to Clubhouse. Find out if this is a tool you can use for your brand or business. #Twitterspaces #Socialmedia --- Support this podcast: https://anchor.fm/margaretfontana/support

Margaret Fontana Media Presents: An interview with Tina Delia. This Interior Designer is not easy to pigeonhole. With a BA in Psychology, a Juris Doctor in Law and a Masters of Science in Interior Architecture + Design, Tina is no stranger to the ideas of growth and change. Tina strives to develop an understanding of her clients and the spaces that are to be transformed for them. Tina’s previous working experiences have instilled in her dedication to excellence and insistence on forward thinking design. She takes inspiration from nature, art and sculpture and constantly draws upon her living experiences in Rome and travel experiences throughout the world. It's not just about creating beautiful spaces for Tina. It’s about touching the lives of people who live, work and walk through those spaces. To learn more about Tina's expertise visit: www.delia-designs.com Find her on @Instagram here: https://www.instagram.com/deliadesigns.tina/ #design #interiordesign --- Support this podcast: https://anchor.fm/margaretfontana/support

Margaret Fontana Media Presents: An interview with Rob Thorp. Rob studied film and writing in NYC and attended Rutgers University where he received his degrees in English and Education. His first feature film, The Dirty Thirty, which he directed and co-wrote, premiered in Asbury Park, NJ in the summer of 2016, and was contracted for digital distribution. His second feature film, Shark River, which Rob wrote and directed, is currently in post-production and slated for a 2021 release. His current film projects include, The Boy Roach, which recently won the Paris Play International Film Festival for best feature script and Gateway City: Last Chance, which has garnered numerous awards on the film festival circuit (New York Movie Awards, Indie X Film Fest, Florence Film Awards) on which he served as the film's director. A full-time writer and teacher, Rob resides on the Jersey shore. More on Rucksack Films: Web- http://www.rucksackfilms.com Film Company Instagram: https://www.instagram.com/rucksack_films/ Follow Rob on Instagram: https://www.instagram.com/rwthorp/ --- Support this podcast: https://anchor.fm/margaretfontana/support

All new episode of the Margaret Fontana Media Podcast Show. Today’s guest is Laura Chavez, an award winning producer and journalist. She began her broadcast career in Washington, DC as a reporter and producer for several local channels then moved into a role at a major network. During her time in news she covered landmark moments in history like the 2008 Inauguration of President Barack Obama, Hurricane Sandy, Shooting at the Navy Yard in Washington, DC, and many more. After 8 years, she transitioned out of news and into docu-series and branded content work for networks like Discovery, HGTV, FYI, A&E, Food Network and others. She has continued in both spaces focusing her work on storytelling for major nonprofits, like Childhelp and WeCOACH, while broadening her journalistic abilities with the "Matter of Fact with Soledad O'Brien's Listening Tour" and other lifestyle based docu-series. Most recently she joined Exit19 as a Managing Partner and their Executive Producer. She splits her time between Chicago and Washington, D.C. Learn more: https://www.producerlaura.com/ --- Support this podcast: https://anchor.fm/margaretfontana/support

Learn about the latest features released across all platforms. Instagram Reels & Stories, LinkedIn Stories, Youtube Shorts, Pinterest Stories, Twitter Fleets, and More: let’s chat about the latest features and how they can support your marketing strategy and business goals. --- Support this podcast: https://anchor.fm/margaretfontana/support

Tune in as I discuss the latest new metrics monitoring trending discussions on Facebook and hashtag blocking on Instagram.  https://www.instagram.com/margfontana/ #Instagram #Facebook #metrics #USelection #socialmedia  --- Support this podcast: https://anchor.fm/margaretfontana/support

Learn about the latest features released by Instagram for live-streaming. --- Support this podcast: https://anchor.fm/margaretfontana/support

1. Know your company's values and mission. Your style should reflect your brand guidelines if you have them. 2. Use images, photos that are also aligned with your brand style and colors. Quality vs. Quantity. 3. Research your audience, find out who your demographics are, what resonates with your audience, look back on your analytics and find out what your audience 'likes.' 4. Tell the Story - Humans ultimately want to connect with what they are seeing and ultimately feeling. Develop your authentic story, bring them with you, this can be achieved through great descriptive writing in your captions, using adjectives, behind the scenes video/ audio, and connective content. Be real. --- Support this podcast: https://anchor.fm/margaretfontana/support

Knowing which social media platform to choose when developing your social media strategy is essential in growing a organic and authentic audience. Other areas to think about are producing quality content, being consistent and using relevant hashtags. Find out which platform gets you the most traffic. --- Support this podcast: https://anchor.fm/margaretfontana/support

Tune in as I discuss the latest news and features with TikTok, Instagram Reels, LinkedIn Stories, IGTV captions and more. Find out what’s next for digital 2021! --- Support this podcast: https://anchor.fm/margaretfontana/support

⭐️Margaret Fontana Media Presents⭐️ New! Interview with Broadway Star, Singer, Songwriter & Actress Badia Farha Badia is a Broadway actress who played the role of Ms. Sheinkopf in School of Rock! She can also be seen on TV and Film including her latest role in the new CBS crime series FBI’s Most Wanted. She has performed in numerous Broadway Tours, Off-Broadway Shows, and other Musical Theatre Productions including Little Shop of Horrors, Sister Act The Musical, The Wiz and Rent to name a few. --- Support this podcast: https://anchor.fm/margaretfontana/support

NEW! Margaret Fontana Media presents: Interview with Dawn Del Russo; On Air Expert and Entrepreneur Dawn Del Russo is an author and on-air TV style expert seen on Access Hollywood Live, Meredith Vieira, Extra TV, E News!, Glamour Mag Show Dress To Kill and in print Vogue Italia, InStyle, Cosmo, Real Simple, Life & Style and US Weekly. She is NY’s 95.5 PLJ resident “What to Wear Weather” girl in the mornings. Dawn is a social media sweetheart and can be found chatting about fashion, beauty, food and lifestyle her Youtube channel,Twitter, Instagram, Snapchat and Facebook. --- Support this podcast: https://anchor.fm/margaretfontana/support

More than eight in 10 businesses are using video to engage consumers. Brands are seeing success in using video content on Facebook, Instagram and YouTube. A new study on small business marketer behavior reveals an increased focus on video marketing and as well as using videos to get found on search. Learn how producing brand video content can help increase your brand awareness, reach and overall consumer engagement. Get my quick and concise tips here on the podcast. Connect with me if you want to learn more and start optimizing. --- Support this podcast: https://anchor.fm/margaretfontana/support

Social media usage has soared during the global pandemic of Covid19/CoronaVirus. Facebook, Twitter, Instagram have seen up 61% increase in normal usage rates. Many brands are seeing ways social media has allowed them to have direct digital engagement with their consumers driving trust back into the ROI of social media. The future of social media will in turn evolve greatly along with technology and the needs to communicate during crisis. --- Support this podcast: https://anchor.fm/margaretfontana/support

Working with Rider University students from Professor Kathy Magrino’s class sharing how to create content for online learning including podcasting. --- Support this podcast: https://anchor.fm/margaretfontana/support

With over 800 million active users worldwide and 20 million alone in the United States, its time to think about how to use TIKTOK in your social media strategy. Listen as I share some strategic thoughts on how most industries including highly regulated ones can navigate the hottest social media platform and use it successfully. --- Support this podcast: https://anchor.fm/margaretfontana/support

The power of social media allows your brand to communicate and keep your consumers informed and updated. The benefits of social media also include real time notifications, intervention, awareness and post event safety checks. --- Support this podcast: https://anchor.fm/margaretfontana/support

Social Media Strategies & Super Bowl

Less is More.. Learning How To Program & Package Your Brand on Digital Media. --- Support this podcast: https://anchor.fm/margaretfontana/support

Is TikTok Part of Your 2020 Social Media Strategy? In this episode I discuss the latest news on how TikTok has reached over 1.5 billion downloads worldwide. "According to the latest data from Sensor Tower, the short video app has now exceeded 1.5 billion downloads worldwide, making it the third most downloaded, non-gaming app of the year (after WhatsApp and Messenger)." Many experts are pointing to the notion that Tiktok will rival Instagram and steal the Snapchat demographic. More to come on the benefits and use cases for TikTok in your digital media strategy. --- Support this podcast: https://anchor.fm/margaretfontana/support

Instagram announced starting Nov. 2019 LIKES will be removed across accounts in a sweeping change to depressurize the negative

--- Support this podcast: https://anchor.fm/margaretfontana/support

By 2020 more than 5 billion people will use social media. Listen to the latest content trends you should be focusing on to help build a stronger social media marketing strategy for your business and brand. --- Support this podcast: https://anchor.fm/margaretfontana/support

Social media is evolving daily, with aggressive shifts across all platforms such as Instagram, Facebook, Twitter, TikTok, and other key social platforms. Listen to my podcast here to learn what trends we will be focusing on for 2020. --- Support this podcast: https://anchor.fm/margaretfontana/support

Ways to get around Instagram’s new changes. Learn more. --- Support this podcast: https://anchor.fm/margaretfontana/support

How to be productive in your field or industry:  1. Educate yourself., do research.  2. Respect the process.  3. Surround yourself with those who are executing what you are striving for.  4. Write down five goals and try to accomplish one of them in a certain time frame, make them realistic.  5. Create a mindset that I can help you to become more powerful in making decisions this ultimately allows you to exercise your decision making muscle in what results in helping you to create more freedom. --- Support this podcast: https://anchor.fm/margaretfontana/support

Key Strategies To Building Your Brand Online:  1. Bringing Value To Your Consumers  2. Knowing Your Audience  3. Giving Your Brand A Voice  4. Building on Multiple Channels/Promoting  5. Developing Your Social Media Strategy  6. Creating & Monitoring Your Online Reputation --- Support this podcast: https://anchor.fm/margaretfontana/support

Did you ever wonder how people get those amazing jobs on film or on a TV show? Listen to my latest episode where I share my personal experiences in production and how an internship on a TV comedy pilot changed my life. Learn why networking and building great relationships are so important to your career. --- Support this podcast: https://anchor.fm/margaretfontana/support

Facebook is far from over... Learn which types of digital content perform best for Facebook along with times and engagement. Via Social Media Today: 1. Video is the best performing post type 2. Evenings are the best times post 3. Weekends see the most engagement 4. Shorter posts perform better --- Support this podcast: https://anchor.fm/margaretfontana/support