The Author's Corner

Summary:If you've been tuning into The Author's Corner, you know we've been exploring how AI is making waves in publishing — both its potential and the pitfalls to avoid when writing books.To deepen the conversation, I brought in AI expert Pete Pachal to share his insights on how AI is reshaping media and PR.If you're an author or expert curious about AI's potential to boost media exposure, this conversation is packed with tips and strategies you won't want to miss. Today's guest, tech journalist and AI strategist Pete Pachal, shares his insights into leveraging AI while avoiding its pitfalls.In episode #175 of The Author's Corner, Pete Pachal, founder of The Media Copilot, talks about his journey from tech editor at Mashable to leading AI strategist. He explains how to use AI tools to personalize pitches, automate campaigns, and streamline content creation — without falling victim to fact-checking failures and hallucinated information. Tune in for Pete's expert advice on using AI effectively to transform your media and PR strategy! Key takeaways:Explore AI's impact on media and content creation.Discover Pete Pachal's shift from journalism to AI consulting.Learn how PR pros use AI for media monitoring.Uncover AI's role in personalizing PR campaigns.Recognize how AI is changing media relationships.Recognize how AI may act deceptively to meet goals.Understand why AI can't replace human judgment in fact-checking.And much more!Resources mentioned in this episode:ChatGPT (OpenAI)Media CopilotMeltwater, Cision, Muckrack, and SignalNotebook LM (Google)PerplexityGrammarlyAbout Pete Pachal:Pete Pachal is a former Tech Editor at Mashable and founder of Media Copilot. With over 20 years of tech journalism experience, Pete now teaches creative professionals how to harness AI for media and PR strategy. He's crafted AI guidelines for major publications and developed innovative content strategies at companies like CoinDesk. He has been featured on TV news, including appearances on Fox Business, CNN, and The Today Show.Spread the word:LinkedInTwitterInstagramFacebookLove the show? Subscribe, rate, review, and share!Here's How »Join The Author's Corner Community today:http://robincolucci.com/LinkedInInstagramFacebook

Summary:As the year draws to a close, it's time to reflect on the lessons of 2024 and look ahead to the opportunities of 2025.In this final installment of my Robin's Holiday Riff series, I share how to build a strong foundation for your publishing journey in 2025. From refining your ideas to ensuring you're ready to take that next big step, I'll guide you through the critical elements that set successful authors apart.In episode #174 of The Author's Corner, In this Robin Riff, Robin explores how to lay the foundation for a successful publishing journey. From sharpening your message to ensuring your platform is ready to support your goals, this episode dives into the critical elements that can transform your ideas into a polished, impactful book. Along the way, listeners will also uncover the seven pillars of publishing success—essential insights that will prepare them to take their book from concept to completion with confidence. Key takeaways:Why setting goals is crucial for your writing journey.The surprising impact of continuous improvement.How fresh perspectives can unlock new ideas.Why building a following can make or break your success.The secret to actually achieving your writing goals.The often-overlooked importance of patience.Why engaging with your audience matters more than you think.And much more!Resources mentioned in this episode:Vistage – Peer advisory group for CEOs and entrepreneurs.ChatGPT – AI tool for writing assistance and content creation.Grammarly – AI-powered writing assistant for grammar and style improvement.David Neagle – Personal development coach and mentor.About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Love the show? Subscribe, rate, review, and share!Here's How »Join The Author's Corner Community today:http://robincolucci.com/LinkedInInstagramFacebook

Summary:As winter sets in, there's no better time to cozy up with a great book—and Robin has the perfect recommendations for you.In this second installment of Robin's Holiday Riff series, Robin is sharing the top three winter reads that will inspire, guide, and elevate you as an aspiring author.In episode #173 of The Author's Corner, Robin highlights two must-read books that can transform your writing journey and shares a special recommendation of several types of books every aspiring author should explore. From pushing through writer's block to understanding how to craft messages that truly resonate, these reads will help you grow your skills and set you up for success in 2025. Key takeaways:Why reading is essential for becoming a better writer.The benefit of non-fiction booksThe importance of studying different writing stylesTips for writing about sensitive topics.How reading widely can enhance your writing skills.And much more!Resources mentioned in this episode:How to Write a Book That Sells You by Robin ColucciJoy Writing by Kenn AmdahlThe Blind Side, The Big Short, Moneyball by Michael LewisThe Tipping Point, Outliers, What the Dog Saw by Malcolm GladwellThe U2 Affair, The Invisible Government, Tiger Trap by David WiseEllen GoodmanI Know Why the Caged Bird Sings, Heart of a Woman by Maya AngelouAnything We Love Can Be Saved by Alice WalkerAll About Love by Bell HooksAbout Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:As we close out 2024, I'm excited to guide you into the new year with the first of three installments of my Robin's Holiday Riff series.In this first episode, I'll share valuable lessons from writing, navigating publishing, book promotion, author support, and more—helping you enter the new year with fresh insights and inspiration you won't want to miss.In episode #172 of Author's Corner, Robin reflects on the lessons learned from a year of writing and publishing. She discusses the significant effort and investment required for book promotion, the importance of supporting aspiring authors, and the necessity of visibility in sharing one's message. Robin emphasizes the value of feedback and the continuous learning process in the creative journey, culminating in her own experiences with a one-woman show and future performances. Key takeaways:The unexpected effort behind book promotionWhy readers are the key to a world-changing bookThe importance of support in growing your author audienceThe power of feedback in refining your workWhy waiting to feel ready could hold you backSeeking advice from those who've achieved what you wantWhy sharing and testing your content leads to real progressAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:As we close out 2024, I'm excited to guide you into the new year with the first of three installments of my Robin's Holiday Riff series.In this first episode, I'll share valuable lessons from writing, navigating publishing, book promotion, author support, and more—helping you enter the new year with fresh insights and inspiration you won't want to miss.In episode #172 of Author's Corner, Robin reflects on the lessons learned from a year of writing and publishing. She discusses the significant effort and investment required for book promotion, the importance of supporting aspiring authors, and the necessity of visibility in sharing one's message. Robin emphasizes the value of feedback and the continuous learning process in the creative journey, culminating in her own experiences with a one-woman show and future performances. Key takeaways:The unexpected effort behind book promotionWhy readers are the key to a world-changing bookThe importance of support in growing your author audienceThe power of feedback in refining your workWhy waiting to feel ready could hold you backSeeking advice from those who've achieved what you wantWhy sharing and testing your content leads to real progressAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how ChatGPT and other AI systems can help you write your book faster without risking plagiarism? Robin's exploring just that in this new episode of The Author's Corner!And if you're new to using AI in writing, you're not alone—Robin's diving into it too!In episode #171, Robin shares her first insights on leveraging AI in the book-writing process, focusing on two main tools: plagiarism detection and rephrasing. Robin discusses how AI can catch unintentional plagiarism and assist in rewording passages to maintain originality, all while emphasizing the importance of preserving your voice and giving credit where it's due. She highlights practical tips for fact-checking and ensuring proper citations, especially with AI's occasional tendency to reference secondary sources over originals. Key takeaways:How AI can help detect unintentional plagiarismThe role of AI in rewording content to maintain originalityThe importance of editing AI-generated text to match your voiceWhy citing original sources is crucial, even when rewordingHow to ensure accuracy when using AI to rephraseThe value of fact-checking AI contentAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how ChatGPT and other AI systems can help you write your book faster without risking plagiarism? Robin's exploring just that in this new episode of The Author's Corner!And if you're new to using AI in writing, you're not alone—Robin's diving into it too!In episode #171, Robin shares her first insights on leveraging AI in the book-writing process, focusing on two main tools: plagiarism detection and rephrasing. Robin discusses how AI can catch unintentional plagiarism and assist in rewording passages to maintain originality, all while emphasizing the importance of preserving your voice and giving credit where it's due. She highlights practical tips for fact-checking and ensuring proper citations, especially with AI's occasional tendency to reference secondary sources over originals. Key takeaways:How AI can help detect unintentional plagiarismThe role of AI in rewording content to maintain originalityThe importance of editing AI-generated text to match your voiceWhy citing original sources is crucial, even when rewordingHow to ensure accuracy when using AI to rephraseThe value of fact-checking AI contentAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how to get a TV interview? Our latest episode reveals the insider secrets to making it happen!If you're an author or expert aiming to gain media exposure, this conversation is full of tips and strategies you won't want to miss. Today's guest, seasoned news anchor and TV host Nicole Nalepa, shares her unique perspective on what it takes to stand out to anchors and producers.In episode #170 of The Author's Corner, Nicole Nalepa talks about her journey from morning news anchor to co-host of Great Day at 9A and host of Mommyhood Unscripted, now airing as a TV show. She unpacks key tactics for crafting an email pitch, common mistakes to avoid, and the importance of authenticity in connecting with media gatekeepers. Tune in for Nicole's expert advice on navigating the TV interview process and getting your story the attention it deserves! Key takeaways:Explore the importance of pursuing your passion and dreams.Discover how to effectively pitch a story.Learn the significance of concise and engaging communication.Uncover the benefits of personalized pitches.Recognize the value of authenticity in media appearances.Explore strategies for increasing your chances of being invited as a guest.And much more!Resources mentioned in this episode:Nicole's Podcast: Mommyhood UnscriptedWFSB-TV NewsNicole's Favorite Book: My Name is Memory by Ann BrasharesAbout Nicole Nalepa:Nicole Nalepa is a seasoned news anchor, TV host, and podcast producer known for her mom-focused show, Mommyhood Unscripted. After over a decade waking up Connecticut on WFSB-TV's morning news, she transitioned to a daylight role, now co-hosting Great Day at 9A and the Noon newscast with segments like Family Friday and 3 Things You Need to Know & 1 You Don't. Her Mommyhood Unscripted podcast, featuring candid conversations with experts on motherhood, also became a TV show on WWAX, airing Sundays at 8:30 a.m. Nicole's journalistic experience includes covering major events like the Boston Marathon bombing manhunt and Hurricane Sandy.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how to get a TV interview? Our latest episode reveals the insider secrets to making it happen!If you're an author or expert aiming to gain media exposure, this conversation is full of tips and strategies you won't want to miss. Today's guest, seasoned news anchor and TV host Nicole Nalepa, shares her unique perspective on what it takes to stand out to anchors and producers.In episode #170 of The Author's Corner, Nicole Nalepa talks about her journey from morning news anchor to co-host of Great Day at 9A and host of Mommyhood Unscripted, now airing as a TV show. She unpacks key tactics for crafting an email pitch, common mistakes to avoid, and the importance of authenticity in connecting with media gatekeepers. Tune in for Nicole's expert advice on navigating the TV interview process and getting your story the attention it deserves! Key takeaways:Explore the importance of pursuing your passion and dreams.Discover how to effectively pitch a story.Learn the significance of concise and engaging communication.Uncover the benefits of personalized pitches.Recognize the value of authenticity in media appearances.Explore strategies for increasing your chances of being invited as a guest.And much more!Resources mentioned in this episode:Nicole's Podcast: Mommyhood UnscriptedWFSB-TV NewsNicole's Favorite Book: My Name is Memory by Ann BrasharesAbout Nicole Nalepa:Nicole Nalepa is a seasoned news anchor, TV host, and podcast producer known for her mom-focused show, Mommyhood Unscripted. After over a decade waking up Connecticut on WFSB-TV's morning news, she transitioned to a daylight role, now co-hosting Great Day at 9A and the Noon newscast with segments like Family Friday and 3 Things You Need to Know & 1 You Don't. Her Mommyhood Unscripted podcast, featuring candid conversations with experts on motherhood, also became a TV show on WWAX, airing Sundays at 8:30 a.m. Nicole's journalistic experience includes covering major events like the Boston Marathon bombing manhunt and Hurricane Sandy.Spread the word:LinkedInTwitterInstagramFacebook

Summary:If you missed our last Robin's Riff, you might not know it's National Book Month! As an editor and lifelong book lover, I've been reflecting on why I read—and I'm excited to share some thoughts in this week's episode of The Author's Corner. Whether you're a fellow word geek or just enjoy getting lost in a good mystery, I think you'll relate!In Episode #169 of The Author's Corner, Robin shares her personal reasons for reading, emphasizing its value in her life. She discusses reading as an editor, for pleasure, to gain knowledge, and as a means to relax. Colucci highlights the joy of engaging with different genres, including mysteries and humor, and the importance of reading print books for better sleep. She invites listeners to reflect on their own reading habits and the benefits they derive from books. Key takeaways:The unique value reading brings to lifeWhy editing feels like solving a puzzleExploring guilty pleasure reads like mysteriesHow print books can improve your sleepThe surprising benefits of reading before bedThe balance between entertaining and informative readsGaining insights from historical booksAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:If you missed our last Robin's Riff, you might not know it's National Book Month! As an editor and lifelong book lover, I've been reflecting on why I read—and I'm excited to share some thoughts in this week's episode of The Author's Corner. Whether you're a fellow word geek or just enjoy getting lost in a good mystery, I think you'll relate!In Episode #169 of The Author's Corner, Robin shares her personal reasons for reading, emphasizing its value in her life. She discusses reading as an editor, for pleasure, to gain knowledge, and as a means to relax. Colucci highlights the joy of engaging with different genres, including mysteries and humor, and the importance of reading print books for better sleep. She invites listeners to reflect on their own reading habits and the benefits they derive from books. Key takeaways:The unique value reading brings to lifeWhy editing feels like solving a puzzleExploring guilty pleasure reads like mysteriesHow print books can improve your sleepThe surprising benefits of reading before bedThe balance between entertaining and informative readsGaining insights from historical booksAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how storytelling can ignite social change and inspire communities? Our latest episode dives deep into this compelling topic!If you're passionate about using your writing to address critical societal issues, this conversation is packed with insights you won't want to miss. Today's guest, an acclaimed author and publishing expert, shares her profound understanding of the power of narrative in activism!In episode #168 of The Author's Corner, Dr. Amanda Nell Edgar discusses her journey from academia to founding Page & Podium Press. She unpacks how authentic storytelling can create real impact, debunks the myth of writer's block, and introduces the four quadrants of storytelling that resonate with readers. Make sure to listen in for Amanda's expert advice on embracing vulnerability in your writing and leveraging your narrative to champion social justice!Key takeaways:Explore the importance of storytelling in addressing social justice issuesUnderstand the misconceptions surrounding writer's block and how to overcome themDiscover the elements that contribute to effective storytellingLearn how authenticity and clarity enhance reader connectionsUncover the role of vulnerability in impactful narrativesAnd much more!Resources mentioned in this episode:Page & Podium Press WebsiteAmanda Edgar's Book: The Summer of 2020: George Floyd and the Resurgence of the Black Lives Matter Movement About Dr. Amanda Nell Edgar:Dr. Amanda Nell Edgar is an award-winning author, ghostwriter, and the founder of Page & Podium Press. She co-authored The Summer of 2020: George Floyd and the Resurgence of the Black Lives Matter Movement , authored two nationally award-winning books, and ghostwritten many more. After a fifteen-year stint in academia, Amanda left university life to found Page & Podium Press, a publishing company that helps leaders share their stories and ideas through world-changing books. Additionally, Amanda has been invited to speak at organizations ranging from FedEx to the National Communication Association to the U.S. Department of State, sharing relatable examples and digestible philosophy on issues of identity, leadership, and socially conscious storytelling.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how storytelling can ignite social change and inspire communities? Our latest episode dives deep into this compelling topic!If you're passionate about using your writing to address critical societal issues, this conversation is packed with insights you won't want to miss. Today's guest, an acclaimed author and publishing expert, shares her profound understanding of the power of narrative in activism!In episode #168 of The Author's Corner, Dr. Amanda Nell Edgar discusses her journey from academia to founding Page & Podium Press. She unpacks how authentic storytelling can create real impact, debunks the myth of writer's block, and introduces the four quadrants of storytelling that resonate with readers. Make sure to listen in for Amanda's expert advice on embracing vulnerability in your writing and leveraging your narrative to champion social justice!Key takeaways:Explore the importance of storytelling in addressing social justice issuesUnderstand the misconceptions surrounding writer's block and how to overcome themDiscover the elements that contribute to effective storytellingLearn how authenticity and clarity enhance reader connectionsUncover the role of vulnerability in impactful narrativesAnd much more!Resources mentioned in this episode:Page & Podium Press WebsiteAmanda Edgar's Book: The Summer of 2020: George Floyd and the Resurgence of the Black Lives Matter Movement About Dr. Amanda Nell Edgar:Dr. Amanda Nell Edgar is an award-winning author, ghostwriter, and the founder of Page & Podium Press. She co-authored The Summer of 2020: George Floyd and the Resurgence of the Black Lives Matter Movement , authored two nationally award-winning books, and ghostwritten many more. After a fifteen-year stint in academia, Amanda left university life to found Page & Podium Press, a publishing company that helps leaders share their stories and ideas through world-changing books. Additionally, Amanda has been invited to speak at organizations ranging from FedEx to the National Communication Association to the U.S. Department of State, sharing relatable examples and digestible philosophy on issues of identity, leadership, and socially conscious storytelling.Spread the word:LinkedInTwitterInstagramFacebook

Summary:October is National Book Month, and it's the perfect time to celebrate everything we love about books!In honor of this, I've got some fun and simple ways to help you celebrate and reignite your love for books.In Episode #167 of The Author's Corner, Robin shares a few creative ideas on how to make the most of this special month, whether you're looking to discover something new or find a fresh way to enjoy your favorite reads. I've also got a surprising tip on how to refresh your bookshelf—and your mind—just in time for the fall reading season! Key takeaways:The joys of visiting your local library this monthUncovering the charm of independent bookstoresThe unexpected power of writing reviewsEngaging with kids to foster a love for readingDiscovering the uniqueness of each independent bookstoreThe importance of supporting local bookstoresAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:October is National Book Month, and it's the perfect time to celebrate everything we love about books!In honor of this, I've got some fun and simple ways to help you celebrate and reignite your love for books.In Episode #167 of The Author's Corner, Robin shares a few creative ideas on how to make the most of this special month, whether you're looking to discover something new or find a fresh way to enjoy your favorite reads. I've also got a surprising tip on how to refresh your bookshelf—and your mind—just in time for the fall reading season! Key takeaways:The joys of visiting your local library this monthUncovering the charm of independent bookstoresThe unexpected power of writing reviewsEngaging with kids to foster a love for readingDiscovering the uniqueness of each independent bookstoreThe importance of supporting local bookstoresAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered what it really takes to become a New York Times bestseller?It's a journey that requires strategy, dedication, and a deep understanding of the publishing industry!Today, my guest, Michael Drew, a book marketing expert, joins us to share his incredible insights and experiences in helping authors achieve bestseller status.In episode #166 of The Author's Corner, Michael Drew shares his journey from high school dropout to helping authors achieve New York Times bestseller status. He discusses the role of bestseller lists in curating books for readers, the mechanics of publishing, and the challenges of getting books on retail shelves. Michael also highlights the need for a strong marketing platform, understanding publishing costs, and negotiating co-op budgets. He introduces the 741 rule, explaining how to reach customers through multiple channels, and outlines the five standards for making the New York Times list, while also mentioning other key bestseller lists. Key takeaways:How tying your book back to your business can establish trustThe importance of marketing and promotion in publishingRecognizing the challenges in the publishing industryThe value of a bestseller lies in the effort to meet the standardsWhat to expect regarding publishing expensesUnderstanding revenue breakdowns for better negotiationsThe 741 rule for effective customer engagementThe five standards for qualifying for the New York Times bestseller listAnd more!Resources mentioned in this episode:The Promotabook WebsiteGoogle's Study Zero Momment of TruthThe Wizard of Ads by Roy H. WilliamsAbout Michael Drew:Michael Drew is a book marketing expert, entrepreneur, and the CEO and founder of Promotabook. With over 26 years of experience in the publishing industry, Michael has launched 104 consecutive books onto national bestseller lists, including over 130 New York Times, Wall Street Journal, and USA Today bestsellers. He has also orchestrated more than 1,000 number-one Amazon titles. Michael's strategic marketing campaigns have significantly boosted the visibility and profitability of numerous authors.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered what it really takes to become a New York Times bestseller?It's a journey that requires strategy, dedication, and a deep understanding of the publishing industry!Today, my guest, Michael Drew, a book marketing expert, joins us to share his incredible insights and experiences in helping authors achieve bestseller status.In episode #166 of The Author's Corner, Michael Drew shares his journey from high school dropout to helping authors achieve New York Times bestseller status. He discusses the role of bestseller lists in curating books for readers, the mechanics of publishing, and the challenges of getting books on retail shelves. Michael also highlights the need for a strong marketing platform, understanding publishing costs, and negotiating co-op budgets. He introduces the 741 rule, explaining how to reach customers through multiple channels, and outlines the five standards for making the New York Times list, while also mentioning other key bestseller lists. Key takeaways:How tying your book back to your business can establish trustThe importance of marketing and promotion in publishingRecognizing the challenges in the publishing industryThe value of a bestseller lies in the effort to meet the standardsWhat to expect regarding publishing expensesUnderstanding revenue breakdowns for better negotiationsThe 741 rule for effective customer engagementThe five standards for qualifying for the New York Times bestseller listAnd more!Resources mentioned in this episode:The Promotabook WebsiteGoogle's Study Zero Momment of TruthThe Wizard of Ads by Roy H. WilliamsAbout Michael Drew:Michael Drew is a book marketing expert, entrepreneur, and the CEO and founder of Promotabook. With over 26 years of experience in the publishing industry, Michael has launched 104 consecutive books onto national bestseller lists, including over 130 New York Times, Wall Street Journal, and USA Today bestsellers. He has also orchestrated more than 1,000 number-one Amazon titles. Michael's strategic marketing campaigns have significantly boosted the visibility and profitability of numerous authors.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Did you know that some of the most challenged books are also among the most read?As we celebrate National Banned Books Week, I find it fun to think about how the most challenged books of all time also happen to be among the world's top perennial best sellers. If you've ever wondered why these books are targeted or what they have in common, this week's Robin's Riff is for you.In Episode #165 of The Author's Corner, Robin Colucci discusses the significance of National Banned Books Week by exploring the top 10 most challenged books of all time. She reflects on the themes and controversies surrounding these literary works, particularly focusing on George Orwell's 1984 and its relevance in today's society. The conversation emphasizes the irony that many banned books are also bestsellers, highlighting the ongoing struggle against censorship and the importance of freedom to read. Key takeaways:Why certain books consistently face bans and challengesHow censorship efforts often backfireThe societal tensions and historical shifts reflected in the reasons behind specific book bansWhy George Orwell's 1984 remains a crucial and timely read in today's sociopolitical climateMy personal reflections and connection to these enduring banned booksAnd much more valuable insight awaits!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Did you know that some of the most challenged books are also among the most read?As we celebrate National Banned Books Week, I find it fun to think about how the most challenged books of all time also happen to be among the world's top perennial best sellers. If you've ever wondered why these books are targeted or what they have in common, this week's Robin's Riff is for you.In Episode #165 of The Author's Corner, Robin Colucci discusses the significance of National Banned Books Week by exploring the top 10 most challenged books of all time. She reflects on the themes and controversies surrounding these literary works, particularly focusing on George Orwell's 1984 and its relevance in today's society. The conversation emphasizes the irony that many banned books are also bestsellers, highlighting the ongoing struggle against censorship and the importance of freedom to read. Key takeaways:Why certain books consistently face bans and challengesHow censorship efforts often backfireThe societal tensions and historical shifts reflected in the reasons behind specific book bansWhy George Orwell's 1984 remains a crucial and timely read in today's sociopolitical climateMy personal reflections and connection to these enduring banned booksAnd much more valuable insight awaits!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how some books skyrocket to national bestseller status while others fade into obscurity? Our latest episode has some answers!If you're aiming to take your book to the next level, this conversation holds a treasure trove of insights you won't want to miss. As our guest today, a fellow publishing expert with a track record of creating bestsellers, shares his invaluable expertise!In episode #164 of The Author's Corner, Kevin Anderson shares his journey from a small farm in northern Alberta to the heights of the publishing world. He offers invaluable advice on what it takes to create a bestseller, the importance of storytelling, and how to navigate the ever-evolving landscape of the publishing industry. Make sure to listen in for Kevin's expert tips on everything from manuscript preparation to marketing strategies that can propel your book to bestseller status.Key takeaways:Explore the intricate criteria determining various bestseller lists.Understand why some books make the cut while others don't.Discover the crucial role of sustained and consistent efforts in book promotion.Gain insights into the importance of having a unique angle and staying authentic to create stories that resonate widely.Learn about ethical versus unethical promotion strategies.And more!Resources mentioned in this episode:Kevin Anderson & Associates WebsiteThe Subtle Art of Not Giving a F*ck by Mark MansonAtomic Habits by James ClearPrinciples by Ray DalioAbout Kevin Anderson:Kevin Anderson is a #1 New York Times-bestselling editor, a #1 national-bestselling author, and an entrepreneur who has built multiple 7- and 8-figure editorial service businesses. His flagship company, Kevin Anderson & Associates, has helped produce more than 200 New York Times bestsellers and 600 national bestsellers, supporting a network of 500+ freelance writers and editors. KAA is responsible for launching the #1 New York Times bestselling YA series, Five Nights at Freddy's by Scott Cawthon, the New York Times bestseller, Welcome to Dunder Mifflin: The Ultimate Oral History of The Office by actor Brian Baumgartner and former NBC co-chairman Ben Silverman, and the WSJ bestseller Built, Not Born by multi-billionaire Tom Golisano, among many others.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how some books skyrocket to national bestseller status while others fade into obscurity? Our latest episode has some answers!If you're aiming to take your book to the next level, this conversation holds a treasure trove of insights you won't want to miss. As our guest today, a fellow publishing expert with a track record of creating bestsellers, shares his invaluable expertise!In episode #164 of The Author's Corner, Kevin Anderson shares his journey from a small farm in northern Alberta to the heights of the publishing world. He offers invaluable advice on what it takes to create a bestseller, the importance of storytelling, and how to navigate the ever-evolving landscape of the publishing industry. Make sure to listen in for Kevin's expert tips on everything from manuscript preparation to marketing strategies that can propel your book to bestseller status.Key takeaways:Explore the intricate criteria determining various bestseller lists.Understand why some books make the cut while others don't.Discover the crucial role of sustained and consistent efforts in book promotion.Gain insights into the importance of having a unique angle and staying authentic to create stories that resonate widely.Learn about ethical versus unethical promotion strategies.And more!Resources mentioned in this episode:Kevin Anderson & Associates WebsiteThe Subtle Art of Not Giving a F*ck by Mark MansonAtomic Habits by James ClearPrinciples by Ray DalioAbout Kevin Anderson:Kevin Anderson is a #1 New York Times-bestselling editor, a #1 national-bestselling author, and an entrepreneur who has built multiple 7- and 8-figure editorial service businesses. His flagship company, Kevin Anderson & Associates, has helped produce more than 200 New York Times bestsellers and 600 national bestsellers, supporting a network of 500+ freelance writers and editors. KAA is responsible for launching the #1 New York Times bestselling YA series, Five Nights at Freddy's by Scott...

Summary:If the idea of AI makes you uneasy, you're not alone. Many authors fear that AI could feel impersonal or replace the creative touch that makes their work unique. But what if AI could actually enhance your marketing strategy without taking away your personal touch?In episode #163 of The Author's Corner, Heidi Yarger shares her journey from traditional social media marketing to using AI tools like ChatGPT. Heidi explains how she uses ChatGPT to generate content ideas, create captions, and even summarize podcast conversations. She emphasizes the importance of personalizing the AI-generated content and the need for human involvement in the process. Heidi also discusses the effectiveness of different types of posts and the challenges of navigating the ever-changing social media algorithms. Key takeaways:How AI like ChatGPT can supercharge your book marketing.The key to making AI-generated content work for you.Why video and carousel posts are game-changers for authors.Boost engagement by aligning posts with your book's themes.How AI tools can spark fresh ideas for your social media.Give readers a peek behind the curtain with exclusive content.Why staying active on social media is crucial for success.Keep promoting your book—long after the launch.How engaging with readers can grow a loyal fanbase.And more!Resources mentioned in this episode:The Spitfiregirl WebsiteHeidi's InstagramChatGPTCanvaBooks:Chicken Soup for the Soul by Jack Canfield and Mark Victor HansenRich Dad Poor Dad by Robert KiyosakiAbout Heidi Yarger:Heidi Yarger is Founder & Creative Director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand and social media strategy that will serve you before, and long after your book launch.Spread the word:LinkedInTwitterInstagramFacebook

Summary:If the idea of AI makes you uneasy, you're not alone. Many authors fear that AI could feel impersonal or replace the creative touch that makes their work unique. But what if AI could actually enhance your marketing strategy without taking away your personal touch?In episode #163 of The Author's Corner, Heidi Yarger shares her journey from traditional social media marketing to using AI tools like ChatGPT. Heidi explains how she uses ChatGPT to generate content ideas, create captions, and even summarize podcast conversations. She emphasizes the importance of personalizing the AI-generated content and the need for human involvement in the process. Heidi also discusses the effectiveness of different types of posts and the challenges of navigating the ever-changing social media algorithms. Key takeaways:How AI like ChatGPT can supercharge your book marketing.The key to making AI-generated content work for you.Why video and carousel posts are game-changers for authors.Boost engagement by aligning posts with your book's themes.How AI tools can spark fresh ideas for your social media.Give readers a peek behind the curtain with exclusive content.Why staying active on social media is crucial for success.Keep promoting your book—long after the launch.How engaging with readers can grow a loyal fanbase.And more!Resources mentioned in this episode:The Spitfiregirl WebsiteHeidi's InstagramChatGPTCanvaBooks:Chicken Soup for the Soul by Jack Canfield and Mark Victor HansenRich Dad Poor Dad by Robert KiyosakiAbout Heidi Yarger:Heidi Yarger is Founder & Creative Director of Spitfiregirl, an award-winning agency for visionaries, leaders and doers ready to take the next step. Using brand strategy and thoughtful design, Heidi & her team help authors go beyond traditional book marketing to help them show up and show out online - creating a personal brand and social media strategy that will serve you before, and long after your book launch.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Have you ever considered how impactful the acknowledgments section of your book can be?If you're looking for guidance on how to effectively and appropriately express your gratitude to those who supported your book-writing journey, you'll want to tune in to our latest episode.In Episode #162 of The Author's Corner, Robin Colucci discusses the importance of writing acknowledgments in a book. She emphasizes that writing a book is a collaborative effort and highlights the many people who contribute to the author's journey. Tune in to learn the right way to write your acknowledgments and understand the significance of recognizing everyone who has played a role in the book's creation. Key takeaways:Why writing acknowledgments is an essential part of the book-writing processThe importance of acknowledging everyone who contributed to your bookHow being specific about each person's contribution can add depth and meaning to your acknowledgmentsThe impact of the acknowledgment section on your readerAnd much more valuable insight awaits!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Have you ever considered how impactful the acknowledgments section of your book can be?If you're looking for guidance on how to effectively and appropriately express your gratitude to those who supported your book-writing journey, you'll want to tune in to our latest episode.In Episode #162 of The Author's Corner, Robin Colucci discusses the importance of writing acknowledgments in a book. She emphasizes that writing a book is a collaborative effort and highlights the many people who contribute to the author's journey. Tune in to learn the right way to write your acknowledgments and understand the significance of recognizing everyone who has played a role in the book's creation. Key takeaways:Why writing acknowledgments is an essential part of the book-writing processThe importance of acknowledging everyone who contributed to your bookHow being specific about each person's contribution can add depth and meaning to your acknowledgmentsThe impact of the acknowledgment section on your readerAnd much more valuable insight awaits!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever felt the sting of being banned on Facebook for a harmless comment? Or less? You're not alone!Navigating the world of social media can be tricky, especially when algorithms misinterpret our intentions.These experiences can leave us feeling frustrated and disconnected, but there's more to the story.Today, my guest, Sudi Karatas, joins us to dive deep into his repeated experiences of being thrown into 'Facebook jail'—often unjustly due to faulty algorithmsIn episode #161 of The Author's Corner, Sudi Karatas shares his personal experiences of being banned or restricted on Facebook, often referred to as being in "Facebook jail." He discusses the pitfalls of the platform's algorithm, which frequently misunderstands humor and expressions, leading to unfair punishments. Sudi's journey inspired him to write a book, compiling stories from others who've faced similar issues. The conversation dives into the challenges of relying solely on social media, emphasizing the importance of owning your own list. Key takeaways:What it's like to be in "Facebook jail" and why it's more common than you think.How Facebook's algorithm misunderstands humor, leading to surprising consequences.The frustration of dealing with Facebook bans and the lack of human support.Why owning your own email list is more important than ever.The psychological toll of social media, especially during times of isolation.What you risk losing if you're banned from Facebook.The potential dangers of the metaverse and what it could mean for your online investments.And more!Resources mentioned in this episode:Sudi's Book: Fork Social Media and the Algorithm it Rode in on (Jailbird Stories) by Sudi (Rick) KaratasAbout Sudi (Rick) Karatas:SUDI “RICK” KARATAS the author's latest book Fork Social Media and the Algorithm It Rode In On (Jailbird Stories) just released and follows his previous ones Rainbow Relatives: Real World Stories & Advice On How To Talk To Kids About LGBTQ Families & Friends and How Catering Sucked The Life Right Out Of Me the writer and producer of the film currently on Amazon Prime Walk a Mile in My Pradas. He also writes screenplays, and songs.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever felt the sting of being banned on Facebook for a harmless comment? Or less? You're not alone!Navigating the world of social media can be tricky, especially when algorithms misinterpret our intentions.These experiences can leave us feeling frustrated and disconnected, but there's more to the story.Today, my guest, Sudi Karatas, joins us to dive deep into his repeated experiences of being thrown into 'Facebook jail'—often unjustly due to faulty algorithmsIn episode #161 of The Author's Corner, Sudi Karatas shares his personal experiences of being banned or restricted on Facebook, often referred to as being in "Facebook jail." He discusses the pitfalls of the platform's algorithm, which frequently misunderstands humor and expressions, leading to unfair punishments. Sudi's journey inspired him to write a book, compiling stories from others who've faced similar issues. The conversation dives into the challenges of relying solely on social media, emphasizing the importance of owning your own list. Key takeaways:What it's like to be in "Facebook jail" and why it's more common than you think.How Facebook's algorithm misunderstands humor, leading to surprising consequences.The frustration of dealing with Facebook bans and the lack of human support.Why owning your own email list is more important than ever.The psychological toll of social media, especially during times of isolation.What you risk losing if you're banned from Facebook.The potential dangers of the metaverse and what it could mean for your online investments.And more!Resources mentioned in this episode:Sudi's Book: Fork Social Media and the Algorithm it Rode in on (Jailbird Stories) by Sudi (Rick) KaratasAbout Sudi (Rick) Karatas:SUDI “RICK” KARATAS the author's latest book Fork Social Media and the Algorithm It Rode In On (Jailbird Stories) just released and follows his previous ones Rainbow Relatives: Real World Stories & Advice On How To Talk To Kids About LGBTQ Families & Friends and How Catering Sucked The Life Right Out Of Me the writer and producer of the film currently on Amazon Prime Walk a Mile in My Pradas. He also writes screenplays, and songs.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Did you know that only about 1% of book pitches actually land a deal?Rejection is never easy, and in the competitive world of publishing, it's a common experience.And if you've ever faced rejection from publishers and wondered what to do next, you'll want to listen to my latest Robin's Riff.In Episode #160 of The Author's Corner, Robin Colucci shares practical steps to turn those setbacks into opportunities. You'll learn the importance of feedback, how to communicate effectively with your literary agent, and why patience and faith are essential in this journey. Key takeaways:How to handle rejection in publishing without taking it personallyHow to view feedback from publishersThe importance of making adjustments to your proposalThe key to finding a publisherAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Did you know that only about 1% of book pitches actually land a deal?Rejection is never easy, and in the competitive world of publishing, it's a common experience.And if you've ever faced rejection from publishers and wondered what to do next, you'll want to listen to my latest Robin's Riff.In Episode #160 of The Author's Corner, Robin Colucci shares practical steps to turn those setbacks into opportunities. You'll learn the importance of feedback, how to communicate effectively with your literary agent, and why patience and faith are essential in this journey. Key takeaways:How to handle rejection in publishing without taking it personallyHow to view feedback from publishersThe importance of making adjustments to your proposalThe key to finding a publisherAnd much more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how podcast PR can amplify your message?It's a journey filled with strategy, connections, and the potential to reach millions of listeners!Today, Michelle Glogovac, joins us to share her expertise and firsthand experiences in this dynamic field.In episode #159 of The Author's Corner, Michelle shares insights into the world of podcast PR, revealing how strategic pitching and thoughtful messaging can elevate your ability to get booked on podcasts and reach new audiences. Whether you're new to podcast guesting or looking to refine your overall PR strategy, Michelle's tips will inspire you to harness the full potential of guesting on other people's podcasts! Key takeaways:Why podcasting is still worth it despite the millions of podcasts availableThe importance of targeting a smaller, more engaged audiencesHow to be authentic without saying “authentic”The components of a branded media kitHow to choose podcasts that align with your ideal audiencePersonalizing your podcast pitchBuilding relationships with podcast hostsAnd more!Resources mentioned in this episode:How To Get On Podcasts by Michelle Glogovac (McGraw Hill, 2024)Michelle's Podcast: My Simplified LifeCanvaAbout Michelle Glogovac:Michelle Glogovac is THE Podcast Matchmaker™, founder of The MLG Collective, a podcast PR agency, host of the My Simplified Life podcast, and author of How To Get On Podcasts (McGraw Hill, 2024). After 20 years in corporate aviation and two kids under two, Michelle felt the need to focus her career on something that made the world a better place. In 2018, she discovered podcasts and the power they have to share messages and stories of inspiration, education, and more with listeners.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how podcast PR can amplify your message?It's a journey filled with strategy, connections, and the potential to reach millions of listeners!Today, Michelle Glogovac, joins us to share her expertise and firsthand experiences in this dynamic field.In episode #159 of The Author's Corner, Michelle shares insights into the world of podcast PR, revealing how strategic pitching and thoughtful messaging can elevate your ability to get booked on podcasts and reach new audiences. Whether you're new to podcast guesting or looking to refine your overall PR strategy, Michelle's tips will inspire you to harness the full potential of guesting on other people's podcasts! Key takeaways:Why podcasting is still worth it despite the millions of podcasts availableThe importance of targeting a smaller, more engaged audiencesHow to be authentic without saying “authentic”The components of a branded media kitHow to choose podcasts that align with your ideal audiencePersonalizing your podcast pitchBuilding relationships with podcast hostsAnd more!Resources mentioned in this episode:How To Get On Podcasts by Michelle Glogovac (McGraw Hill, 2024)Michelle's Podcast: My Simplified LifeCanvaAbout Michelle Glogovac:Michelle Glogovac is THE Podcast Matchmaker™, founder of The MLG Collective, a podcast PR agency, host of the My Simplified Life podcast, and author of How To Get On Podcasts (McGraw Hill, 2024). After 20 years in corporate aviation and two kids under two, Michelle felt the need to focus her career on something that made the world a better place. In 2018, she discovered podcasts and the power they have to share messages and stories of inspiration, education, and more with listeners.Spread the word:LinkedInTwitterInstagramFacebook

Episode #158: Robin's Riff on “How Ugly Book Covers Hurt Credibility”Summary:Attention authors: Your book cover is not just a design—it's the first impression for your book. You know what they say about first impressions and second chances…So, before you sign off on your next book cover, you'll want to tune into this new Robin's Riff, as Robin explains why it's important to get it right and offers some insider secrets on how to create one.In Episode #158 of The Author's Corner, Robin Colucci takes aim at a common stumbling block in publishing: the pitfalls of poorly designed book covers. The sad truth is that a poorly designed book cover not only makes your book less appealing to readers, it can undermine your credibility! Key takeaways:How a poorly designed book cover can undermine the credibility of a bookWhy putting your picture on the front cover is not the best ideaThe importance of not using too much text or low-resolution imagesHow to select a quality book cover designerAnd much more invaluable advice awaits!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Episode #158: Robin's Riff on “How Ugly Book Covers Hurt Credibility”Summary:Attention authors: Your book cover is not just a design—it's the first impression for your book. You know what they say about first impressions and second chances…So, before you sign off on your next book cover, you'll want to tune into this new Robin's Riff, as Robin explains why it's important to get it right and offers some insider secrets on how to create one.In Episode #158 of The Author's Corner, Robin Colucci takes aim at a common stumbling block in publishing: the pitfalls of poorly designed book covers. The sad truth is that a poorly designed book cover not only makes your book less appealing to readers, it can undermine your credibility! Key takeaways:How a poorly designed book cover can undermine the credibility of a bookWhy putting your picture on the front cover is not the best ideaThe importance of not using too much text or low-resolution imagesHow to select a quality book cover designerAnd much more invaluable advice awaits!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how your sleep patterns affect your creativity and productivity? Well, our guest today is just the person to shed light on this crucial link!Whether you're burning the midnight oil to meet a deadline or struggling with writer's block, understanding the science behind sleep can transform your writing process, and improve your results across the board!In episode #157 of The Author's Corner, Dr. Anne Bartolucci shares insights into the correlation between perfectionism and insomnia, strategies for enhancing sleep quality, and overcoming self-sabotage and procrastination. Anne dives deep into her research, detailing the impact of perfectionism on sleep, practical strategies for overcoming insomnia, and her personal journey navigating the challenges of the sleep disorders field. Key takeaways:The correlation between conscientiousness and insomniaHow to spend your transition time before bedUsing mindfulness practices to redirect the mind.Letting go of the need for approval and what to replace it withSleep is deeply intertwined with daily thoughts and activitiesUsing the BARTZ method (Basics, Avoidance, Redirecting, Time travel, Support) to overcome procrastination and increase productivityAnd more!Resources mentioned in this episode:Better Sleep for the Overachiever by Anne Bartolucci, Ph.D., D.B.S.M (Dominic & Stanton 2020)Business Basics for Private Practice by by Anne Bartolucci, Ph.D., D.B.S.M (Routledge 2017)TEDxTalk by Vincent W. Li - DIY Health Revolution (How reading physical books stimulates melatonin in the brain)PsychUp AcademyAbout Anne Bartolucci:Anne Bartolucci, Ph.D., D.B.S.M. is a licensed psychologist and a certified behavioral sleep medicine specialist. She started her professional career as the clinical director of a sleep disorders center and founded Atlanta Insomnia & Behavioral Health Services, P.C. in 2008 in order to focus specifically on behavioral treatment for sleep disorders. She is the author of two nonfiction books, most recently Better Sleep for the Overachiever (2020). Finally, she has a not-so-secret other life as a USA Today bestselling fiction steampunk and urban fantasy author under the pen name Cecilia Dominic.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how your sleep patterns affect your creativity and productivity? Well, our guest today is just the person to shed light on this crucial link!Whether you're burning the midnight oil to meet a deadline or struggling with writer's block, understanding the science behind sleep can transform your writing process, and improve your results across the board!In episode #157 of The Author's Corner, Dr. Anne Bartolucci shares insights into the correlation between perfectionism and insomnia, strategies for enhancing sleep quality, and overcoming self-sabotage and procrastination. Anne dives deep into her research, detailing the impact of perfectionism on sleep, practical strategies for overcoming insomnia, and her personal journey navigating the challenges of the sleep disorders field. Key takeaways:The correlation between conscientiousness and insomniaHow to spend your transition time before bedUsing mindfulness practices to redirect the mind.Letting go of the need for approval and what to replace it withSleep is deeply intertwined with daily thoughts and activitiesUsing the BARTZ method (Basics, Avoidance, Redirecting, Time travel, Support) to overcome procrastination and increase productivityAnd more!Resources mentioned in this episode:Better Sleep for the Overachiever by Anne Bartolucci, Ph.D., D.B.S.M (Dominic & Stanton 2020)Business Basics for Private Practice by by Anne Bartolucci, Ph.D., D.B.S.M (Routledge 2017)TEDxTalk by Vincent W. Li - DIY Health Revolution (How reading physical books stimulates melatonin in the brain)PsychUp AcademyAbout Anne Bartolucci:Anne Bartolucci, Ph.D., D.B.S.M. is a licensed psychologist and a certified behavioral sleep medicine specialist. She started her professional career as the clinical director of a sleep disorders center and founded Atlanta Insomnia & Behavioral Health Services, P.C. in 2008 in order to focus specifically on behavioral treatment for sleep disorders. She is the author of two nonfiction books, most recently Better Sleep for the Overachiever (2020). Finally, she has a not-so-secret other life as a USA Today bestselling fiction steampunk and urban fantasy author under the pen name Cecilia Dominic.Spread the word:LinkedInTwitterInstagramFacebook

Summary:In episode #153 of The Author's Corner, Robin delved into the importance of a well-crafted book title and her secret formula for how to write one.Today, we complete this “mini-series” on crafting a bestselling book title by diving deeper into the crucial role of the subtitle and how you need to write it to make readers want to buy!In episode #156 of The Author's Corner, Robin Colucci continues to explain the intricacies of crafting a best-selling book title, but this time, focuses specifically on the often-overlooked yet crucial element: the subtitle. Drawing from proven strategies and real-world examples, Robin reveals why a subtitle isn't just window dressing, but a powerful tool to communicate the unique benefits of your book and to help your ideal reader recognize that your book is the perfect solution for them! Tune in as we break down the traits of successful subtitles and illustrate how they can amplify the main title's impact.Key takeaways:How the main title and subtitle of a book work togetherThe role of the subtitle of a bookWhy a good subtitle must be concise, clear, and targeted to a specific desire.The importance of subtitles having a clear benefit statementAnd more!Resources mentioned in this episode:Unfear by Gaurav Patangar and Mark ManoukisThe Choice Point by Joe Grover and Jonathan RhodesEat to Beat Disease by Dr. William LiHow to Write a Book That Sells You by Robin ColucciAbout Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:In episode #153 of The Author's Corner, Robin delved into the importance of a well-crafted book title and her secret formula for how to write one.Today, we complete this “mini-series” on crafting a bestselling book title by diving deeper into the crucial role of the subtitle and how you need to write it to make readers want to buy!In episode #156 of The Author's Corner, Robin Colucci continues to explain the intricacies of crafting a best-selling book title, but this time, focuses specifically on the often-overlooked yet crucial element: the subtitle. Drawing from proven strategies and real-world examples, Robin reveals why a subtitle isn't just window dressing, but a powerful tool to communicate the unique benefits of your book and to help your ideal reader recognize that your book is the perfect solution for them! Tune in as we break down the traits of successful subtitles and illustrate how they can amplify the main title's impact.Key takeaways:How the main title and subtitle of a book work togetherThe role of the subtitle of a bookWhy a good subtitle must be concise, clear, and targeted to a specific desire.The importance of subtitles having a clear benefit statementAnd more!Resources mentioned in this episode:Unfear by Gaurav Patangar and Mark ManoukisThe Choice Point by Joe Grover and Jonathan RhodesEat to Beat Disease by Dr. William LiHow to Write a Book That Sells You by Robin ColucciAbout Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how top authors drive their book sales into the stratosphere?According to this week's guest, it's about strategically using a multi-pronged approach that helps you gain book sales while it raises your income. Today, Chris Benetti, joins us to share his expertise in how to successfully market your book without breaking the bank, and other secrets behind his clients' phenomenal success.In episode #155 of The Author's Corner, Chris shares his proven strategies and practical tips on how to market books effectively, ensuring maximum reach and impact. Tune in to uncover Chris's marketing secrets and elevate your book sales game. Key takeaways:Using ads compared to manual marketing efforts for promoting booksHow to correctly target demographics and address pain points in ad copyThe benefit of selling books on your own platformIntegrating affiliate marketing campaigns to help make book ads sustainableNavigating marketing strategies for traditional publishers and hybrid publishersIncorporating speaking gigs to sell booksThe importance of having back-end offersAnd more!Resources mentioned in this episode:Chris Benetti's Media Company: Smart Author® MediaChris Benetti's Podcast: Smart AuthorAbout Chris Benetti:Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books & digital offers, and in 2023, Chris sold over 19,000 books for his clients.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how top authors drive their book sales into the stratosphere?According to this week's guest, it's about strategically using a multi-pronged approach that helps you gain book sales while it raises your income. Today, Chris Benetti, joins us to share his expertise in how to successfully market your book without breaking the bank, and other secrets behind his clients' phenomenal success.In episode #155 of The Author's Corner, Chris shares his proven strategies and practical tips on how to market books effectively, ensuring maximum reach and impact. Tune in to uncover Chris's marketing secrets and elevate your book sales game. Key takeaways:Using ads compared to manual marketing efforts for promoting booksHow to correctly target demographics and address pain points in ad copyThe benefit of selling books on your own platformIntegrating affiliate marketing campaigns to help make book ads sustainableNavigating marketing strategies for traditional publishers and hybrid publishersIncorporating speaking gigs to sell booksThe importance of having back-end offersAnd more!Resources mentioned in this episode:Chris Benetti's Media Company: Smart Author® MediaChris Benetti's Podcast: Smart AuthorAbout Chris Benetti:Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books & digital offers, and in 2023, Chris sold over 19,000 books for his clients.Spread the word:LinkedInTwitterInstagramFacebook

Summary:If you're concerned about the recent reinvigoration of book bans, especially those with LGBTQ+ themes, you'll want to listen to our latest episode of The Author's Corner.With Pride Month just behind us, it's crucial to reflect on the significant increase in attempts to remove or restrict LGBTQ+ books, particularly in school libraries. This alarming trend isn't just a fight over books; it's a fight over stories that need to be told.In this Robin's Riff, I will discuss the censorship of LGBTQ+ authors, share some of the recent data on book bans, and discuss why it is important that those of us who are in the publishing industry take a stand against these censorship attempts. Tune in now to understand why we must be vocal in our support for LGBTQ+ literature and resist censorship efforts.Key takeaways:The attempts to ban books with LGBTQ+ themesThe publishing industries role in this issueThe Importance of LGBTQ+ Voices and Freedom of ExpressionSupporting Children's Exploration of LGBTQ+ ThemesAnd more!Resources mentioned in this episode:WSFB 3 News Segment for Pride Month 2024About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:If you're concerned about the recent reinvigoration of book bans, especially those with LGBTQ+ themes, you'll want to listen to our latest episode of The Author's Corner.With Pride Month just behind us, it's crucial to reflect on the significant increase in attempts to remove or restrict LGBTQ+ books, particularly in school libraries. This alarming trend isn't just a fight over books; it's a fight over stories that need to be told.In this Robin's Riff, I will discuss the censorship of LGBTQ+ authors, share some of the recent data on book bans, and discuss why it is important that those of us who are in the publishing industry take a stand against these censorship attempts. Tune in now to understand why we must be vocal in our support for LGBTQ+ literature and resist censorship efforts.Key takeaways:The attempts to ban books with LGBTQ+ themesThe publishing industries role in this issueThe Importance of LGBTQ+ Voices and Freedom of ExpressionSupporting Children's Exploration of LGBTQ+ ThemesAnd more!Resources:WSFB 3 News Segment for Pride Month 2024About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:You can't judge a book by its cover, but a well-crafted book title can go a long way in taking someone from being a book browser to a book buyer.But in this Robin's Riff, I break down my secret formula for how to build a title that not only gains reader's interest, but makes it easy for them to refer your book to others! In Episode #153 of The Author's Corner, Robin Colucci reveals the key traits shared by all of the bestselling books of all time, including present day and how you can incorporate these traits into a book title of your own. Be sure to check out this not-to-be-missed episode and let us know what you learned that you'll use when you title your next book. Key takeaways:The traits of a bestselling book titleThe importance of the length of your titleHow to create a memorable titleUsing popular references to craft a great book titleAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:You can't judge a book by its cover, but a well-crafted book title can go a long way in taking someone from being a book browser to a book buyer.But in this Robin's Riff, I break down my secret formula for how to build a title that not only gains reader's interest, but makes it easy for them to refer your book to others! In Episode #153 of The Author's Corner, Robin Colucci reveals the key traits shared by all of the bestselling books of all time, including present day and how you can incorporate these traits into a book title of your own. Be sure to check out this not-to-be-missed episode and let us know what you learned that you'll use when you title your next book. Key takeaways:The traits of a bestselling book titleThe importance of the length of your titleHow to create a memorable titleUsing popular references to craft a great book titleAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Getting your book published can be a daunting journey, filled with unexpected twists and turns.From developing a concept to facing setbacks, not every author's journey is straightforward.But what happens when the ghostwriting firm you hired ghosts you?!In episode #152 of The Author's Corner, Matt Lesser shares his experience with publishing his second book after a disappointing encounter with his first. He details his frustrations, financial losses, and his journey to regroup and find a new publisher. And he also delves into his experience navigating the Scribe shutdown scandal that you won't want to miss! Key takeaways:The importance of choosing the right publisherIdentifying red flags and concerns with publishesHow to regroup and find a new publisher after a negative experience.Selling books through speaking engagements and targeted marketing can be effective strategies. Writing a book can serve as an investment in a consulting business and a tool for building relationships.Choosing unique and intriguing titles can generate curiosity and differentiate from common terms.The books 'Unsatisfied' and 'Unengaged' address the importance of intentionally pursuing a life of less and building a healthy organizational culture.Understanding the use of practical application in booksAnd more!Resources:Matt Lesser's Books:UnSatisfied: When Less Is MoreunEngaged: Building Flourishing OrganizationsScribe Media Closure Medium ArticleAbout Matt Lesser:Matt Lesser started his career leading his family's struggling business. It quickly failed, and Matt experienced a suicidal depression. Out of the ashes, a new business emerged and grew from three people to nearly two hundred while experiencing a twenty-fold increase in revenue, before selling to trusted competitors. Matt then served in a C-Suite role in private equity for 12 years, before serving transitional C-Suite roles in banking and commercial uniforms. Matt founded Uniquely Normal, LLC in 2021 to equip leaders to solve their costly people-related challenges by building flourishing organizations on the pillars of Empathy, Empowerment, and Excellence, which is the focus of Matt's second book, unEngaged: Building Flourishing Organizations. Matt is the best-selling author of unSatisfied: When Less is More and has served as a keynote speaker as well as a facilitator of rooms packed with leaders around the world for more than twenty years now. In addition, Matt is a certified executive coach as well as certified in nearly twenty personality, preference, and leadership assessments. Matt married his elementary school sweetheart in 1996 and lives in northeast Indiana with his family.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Getting your book published can be a daunting journey, filled with unexpected twists and turns.From developing a concept to facing setbacks, not every author's journey is straightforward.But what happens when the ghostwriting firm you hired ghosts you?!In episode #152 of The Author's Corner, Matt Lesser shares his experience with publishing his second book after a disappointing encounter with his first. He details his frustrations, financial losses, and his journey to regroup and find a new publisher. And he also delves into his experience navigating the Scribe shutdown scandal that you won't want to miss! Key takeaways:The importance of choosing the right publisherIdentifying red flags and concerns with publishesHow to regroup and find a new publisher after a negative experience.Selling books through speaking engagements and targeted marketing can be effective strategies. Writing a book can serve as an investment in a consulting business and a tool for building relationships.Choosing unique and intriguing titles can generate curiosity and differentiate from common terms.The books 'Unsatisfied' and 'Unengaged' address the importance of intentionally pursuing a life of less and building a healthy organizational culture.Understanding the use of practical application in booksAnd more!Resources:Matt Lesser's Books:UnSatisfied: When Less Is MoreunEngaged: Building Flourishing OrganizationsScribe Media Closure Medium ArticleAbout Matt Lesser:Matt Lesser started his career leading his family's struggling business. It quickly failed, and Matt experienced a suicidal depression. Out of the ashes, a new business emerged and grew from three people to nearly two hundred while experiencing a twenty-fold increase in revenue, before selling to trusted competitors. Matt then served in a C-Suite role in private equity for 12 years, before serving transitional C-Suite roles in banking and commercial uniforms. Matt founded Uniquely Normal, LLC in 2021 to equip leaders to solve their costly people-related challenges by building flourishing organizations on the pillars of Empathy, Empowerment, and Excellence, which is the focus of Matt's second book, unEngaged: Building Flourishing Organizations. Matt is the best-selling author of

Summary:A common misconception among aspiring authors is that their years of expertise are enough to secure a book deal.While expertise is needed, it is not the sole criterion for impressing agents and traditional publishers.In Episode #151 of The Author's Corner, Robin Colucci discusses why expertise alone is not enough to secure a traditional book deal and points out the key players in the decision-making process: literary agents and traditional publishers. Listen in to unravel the intricacies of securing a traditional book deal beyond mere expertise as we navigate the essential role of uniqueness, platform, and audience engagement in the publishing landscape.Key takeaways:Why expertise alone is not enough to secure a traditional book dealThe importance of providing proof to agents and publishersThe main goal of a book proposal Developing a strong platformDemonstrating sales capabilityAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:A common misconception among aspiring authors is that their years of expertise are enough to secure a book deal.While expertise is needed, it is not the sole criterion for impressing agents and traditional publishers.In Episode #151 of The Author's Corner, Robin Colucci discusses why expertise alone is not enough to secure a traditional book deal and points out the key players in the decision-making process: literary agents and traditional publishers. Listen in to unravel the intricacies of securing a traditional book deal beyond mere expertise as we navigate the essential role of uniqueness, platform, and audience engagement in the publishing landscape.Key takeaways:Why expertise alone is not enough to secure a traditional book dealThe importance of providing proof to agents and publishersThe main goal of a book proposal Developing a strong platformDemonstrating sales capabilityAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Resilience is constantly thought of as something you inherently have.But resilience isn't just a trait; it's a skillset, and a transformative journey.In episode #150 of The Author's Corner, Dr. Marie-Hélène Pelletier shares her insights and valuable advice on how to think about resilience, the intricacies of resilience, and its profound impact resilience has on overall health and performance. Key takeaways:The role of resilience in navigating adversityDefining resilience as an intentional investment not a fixed trait Recognizing burnout early in order to maintain resilience.The importance of seeking support to prevent burnout.How gamification and fun can enhance resilience building.And more!Resources:Dr. Marie-Hélène Pelletier's Book: The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health The Weight Watchers AppThe Peloton AppThe definition of burn-out by the World Health OrganizationAbout Dr. Marie-Hélène Pelletier:Dr. Marie-Hélène Pelletier is an expert in business management and psychology, specializing in leadership resilience and workplace health. With over 20 years of experience, she holds a Ph.D. and an MBA from the University of British Columbia. Dr. Pelletier is bilingual and actively contributes to global mental health initiatives. She's also an accomplished author, with her newly released book, The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Resilience is constantly thought of as something you inherently have.But resilience isn't just a trait; it's a skillset, and a transformative journey.In episode #150 of The Author's Corner, Dr. Marie-Hélène Pelletier shares her insights and valuable advice on how to think about resilience, the intricacies of resilience, and its profound impact resilience has on overall health and performance. Key takeaways:The role of resilience in navigating adversityDefining resilience as an intentional investment not a fixed trait Recognizing burnout early in order to maintain resilience.The importance of seeking support to prevent burnout.How gamification and fun can enhance resilience building.And more!Resources:Dr. Marie-Hélène Pelletier's Book: The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health The Weight Watchers AppThe Peloton AppThe definition of burn-out by the World Health OrganizationAbout Dr. Marie-Hélène Pelletier:Dr. Marie-Hélène Pelletier is an expert in business management and psychology, specializing in leadership resilience and workplace health. With over 20 years of experience, she holds a Ph.D. and an MBA from the University of British Columbia. Dr. Pelletier is bilingual and actively contributes to global mental health initiatives. She's also an accomplished author, with her newly released book, The Resilience Plan: A Strategic Approach to Optimizing Your Work Performance and Mental Health.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Is sharing your book content before it's published a good idea?It's a question that many aspiring authors grapple with, and today, I'm here to offer some clarity on the matter.In Episode #149 of The Author's Corner, Robin Colucci dives into the debate surrounding whether authors should reveal their book's content before its official release. Tune in as Robin addresses common concerns and myths surrounding this practice, and provides insights into why it can actually be beneficial for authors to share their content early on. Key takeaways:Why sharing your book content increases its marketability.How sharing your book content can attract potential readersBuilding anticipation for your bookAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Is sharing your book content before it's published a good idea?It's a question that many aspiring authors grapple with, and today, I'm here to offer some clarity on the matter.In Episode #149 of The Author's Corner, Robin Colucci dives into the debate surrounding whether authors should reveal their book's content before its official release. Tune in as Robin addresses common concerns and myths surrounding this practice, and provides insights into why it can actually be beneficial for authors to share their content early on. Key takeaways:Why sharing your book content increases its marketability.How sharing your book content can attract potential readersBuilding anticipation for your bookAnd more!About Robin Colucci:Robin Colucci is the principal founder of World Changing Books. With over 3 decades of experience in journalism and the publishing industry, she is a multi-hyphenated professional—she's a guide, mentor, and strategist for thought leaders ready to see their expertise and ideas become a lasting legacy that changes the world.Under Robin's expert guidance, World Changing Books has helped authors—from CEOs, astronauts, and Nobel laureates to emerging voices—secure over $6.3 million in advances in a mere 4 years. These authors have successfully landed deals with “Big 5” publishers, won prestigious awards, and earned bestseller statuses everywhere from Amazon to The New York Times.Spread the word:LinkedInTwitterInstagramFacebook