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In this powerful solo episode, I open up about the invisible weight many of us carry—the silent pressure of leadership, responsibility, success, and survival. “Heavy is the Head” explores what it means to always be the strong one, the reliable one, the person others turn to—while secretly struggling under the weight of it all.From personal stories of burnout and breakdown to quiet reflections on family expectations and emotional exhaustion, this episode is a vulnerable invitation to take off the crown, even just for a moment, and allow yourself to simply be.You'll walk away feeling seen, understood, and hopefully—lighter.

What if you could build real wealth—without sacrificing your time, your energy, or your peace?In this game-changing episode of The Mind of George Show, I sit down with Chris Miles, founder of Money Ripples and cash flow strategist for entrepreneurs and high-performers who want to achieve financial freedom fast—without grinding themselves into the ground.Chris shares the real reason most people never build wealth (even if they make good money), how to escape the “accumulation trap,” and why financial freedom has less to do with income and more to do with control.This episode is packed with truth bombs, mindset shifts, and practical steps to help you stop working for money—and make your money start working for you.What You'll Learn in This EpisodeThe biggest myth about financial freedom (and what it actually means)Why the “accumulation model” is broken—and what to do insteadHow to create cash flow from your current assetsHow to get out of the financial hamster wheelThe difference between passive income and leveraged incomeHow to design a life of freedom before you hit your “number”Key Takeaways✔️Financial freedom isn't about saving more—it's about creating better cash flow.✔️Most people don't realize they're playing the wrong money game.✔️You don't need to retire—you need your income to be passive.✔️If you don't control your time, you don't control your life.✔️Invest in things you understand, that cash flow now, and are in your control.✔️You don't need a million dollars—you need a different strategy. Timestamps[00:00] – The “retire early” trap and why most advice is flawed[03:30] – Chris's backstory: financial planner to financially free[08:00] – The accumulation model vs. the cash flow model[12:00] – What financial freedom really means[17:00] – The problem with focusing on net worth[21:00] – Where to look for leverage and passive income[25:00] – How Chris hit $10k/month in passive income[29:00] – What keeps people financially stuck (even if they earn well)[34:00] – Common mistakes high performers make with money[40:00] – Simple steps to start building freedom today[45:00] – Why freedom is a mindset before it's a number[50:00] – Final thoughts + the biggest wealth reframeYour Challenge This WeekAudit your current income streams: how many are passive vs. active?Ask yourself: “Do I want freedom—or am I just chasing more money?”DM @itsgeorgebryant and @chriscmiles with your biggest takeaway from the episode—we want to hear what hit home.Resources MentionedLearn more about Chris's work and coaching at moneyripples.comDownload free cash flow tools and get access to his trainingListen to Chris's podcast: “Money Ripples”Instagram: @chriscmilesJoin The Alliance – The Relationship Beats Algorithms™ community for entrepreneurs who scale with trust and connectionApply for 1:1 Coaching – Ready to build your business with sustainability, impact, and ease? Apply hereLive Events – Get in the room where long-term success is built: mindofgeorge.com/event

Feeling ready to shout about your offer from the rooftops? Before you hit “post” or start your launch countdown, pause. In this episode, I'm walking you through seven key areas you need to have fully dialled in before you start selling. These are the foundational pieces that can make or break your results.From your offer's transformation to your checkout page and even your link in bio, these are the bits that often get overlooked (and yes, I've seen it all). If you've ever wondered why your offer isn't converting like you hoped, this checklist-style episode will help you find the missing link. It's the stuff that helps you sell with more confidence and makes your potential buyers trust that you've got your shit together.Whether you're launching for the first time or giving your offer a summer refresh, this is a non-negotiable listen. Get your house in order, lock in these seven essentials, and you'll go into your next sales push with more clarity, confidence, and consistency.What You'll Learn in This EpisodeThe seven must-have pieces to get in place before you start sellingWhy your “offer result” matters more than the features you're listingHow missing a price point—or hiding it—can kill conversionsThe one area that instantly builds trust post-purchase (and most people forget it)Why your checkout, sales page, and link in bio are doing more than you think"Selling is about trust, and trust starts the moment someone clicks your link, not when they pay."And if you want support in action, the next live round of Parade kicks off on June 30th. We're talking about your offer four times a day for 14 days, because selling gets easier when you do it often (and well). Join the Parade: https://ceelslockley.co/parade ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

What if your biggest problem isn't the situation itself—but the story you're telling yourself about it?In this powerful solo episode, I reveal the single mindset shift that transformed how I run my life and business: understanding that your lens is your leverage. I break down how the way you see a problem determines whether it becomes a breakdown… or a breakthrough.Whether you're launching a product, navigating tough client calls, or just stuck in a negative spiral, this episode will give you the framework and clarity to change your perspective and change your results.What You'll Learn in This EpisodeThe difference between breakdown and breakthrough (and how to shift between them)The 4-part perspective framework to regain clarity and controlWhy your business results reflect your mental lensesHow to apply this mindset shift to launches, team issues, and tough decisionsWhy future-casting and coaching accelerate your perspective trainingHow to pause reactive spirals and turn them into strategic movesKey Takeaways✔️The problem is rarely the problem—it's how you see it.✔️Event → Lens → Response → Result is the formula for personal power.✔️Disempowering stories lead to disempowering actions—and poor outcomes.✔️You can't control what happens, but you can control your lens.✔️Changing your lens changes your inputs—and that changes your identity.✔️Perspective is the gateway to progress. Choose it wisely. Timestamps[00:00] – The power of perspective: welcome to part two of the mindset series[03:00] – Perspective as the difference between your prison and your power[05:00] – Flopped launches, lost clients, failed products—how to reframe them[07:00] – The 4-part framework: Event → Lens → Response → Result[10:00] – George's personal story: the spiral that lost him two clients[13:00] – How events are neutral until we assign meaning[15:00] – From hotel events to intimate Airbnbs—when perspective drives pivots[17:00] – How to identify your current lens and shift into clarity[19:00] – The power of coaching and modeling new perspectives[21:00] – Poker players and high performers: reframing “bad hands”[23:00] – Recap: shift your lens → choose your response → create new resultsYour Challenge This WeekUse the Event → Lens → Response → Result framework with one challenge in your business this week.Ask: “What lens am I wearing right now?” and “What else could be true?”DM me @itsgeorgebryant with your favorite reframe or perspective shift. Let's build better reactions—and better results—together.Join The Alliance – Where high-integrity entrepreneurs sharpen their mindset and messagingApply for 1:1 Coaching – Create clarity, consistency, and long-term results with supportLive Events – Find your next breakthrough moment in the room: mindofgeorge.com/event

Episode DescriptionIn this episode of the Coach Mark Carroll Podcast, Mark sits down with his brother and experienced coach Glenn Carroll to unpack one of the most misunderstood aspects of training: the warm-up. Whether you're a beginner or seasoned lifter, this episode will transform how you approach movement prep and performance. From the science behind effective warm-ups to practical strategies for injury prevention and improved training output, Glenn shares insights rooted in 15+ years of coaching, strength, and rehab experience.They cover common mistakes, discuss the RAMP framework (Raise, Activate, Mobilize, Potentiate), and share real-world tips to help you get more out of every training session without wasting time.What You'll Hear in This EpisodeThe importance of warming up and why most people get it wrongGlenn's approach to warming up for pain-free performanceThe RAMP framework and how to apply itStatic stretching vs. mobility work: what actually helps?How many warm-up sets you really need (and when to skip them)Warm-up strategies for full-body workoutsHow advanced lifters can prime their nervous systems without creating fatigueTips for trainers and coaches to better prepare clientsWhy structured planning and intent matter more than endless band workEnjoyed the episode? Here's how you can support the show:

Send us a textIn this shrimp-packed episode, host Jamie Propst takes listeners into the heart of Washington shrimping season. From the fascinating biology of spot prawns to smart gear tips and favorite recipes, this episode is full of practical advice for anglers of all levels.Jamie shares firsthand stories from the San Juan Islands, tactical insights on bait prep, and her go-to methods for reading sonar and rigging pots for success. She also breaks down the science behind prawn behavior, why the season is so short, and how to avoid common mistakes on the water.

In this episode of Corporate Treasury 101, we explore how corporate treasurers can enhance collaboration with Procurement and Accounts Payable (AP) teams to optimize working capital, reduce the cost of capital, and improve cash flow visibility. Tamir Shafer and Rajiv Ramachandran from Coupa share insights on the interdependencies between Treasury, Procurement, and AP, and how technology platforms can break down silos and streamline these critical financial functions. With growing complexity in supply chains and supplier payment management, treasurers need new strategies and tools to drive efficiency and financial health across the organization.Tamir Shafer, Area Vice President at Coupa and a former Treasury practitioner, offers a unique perspective on how Treasury can better engage with Procurement and AP. Rajiv Ramachandran, Senior Vice President of Product Strategy at Coupa Pay, explains how integrated spend management platforms empower companies to gain early visibility into payments and cash flow forecasts while enabling innovative solutions like dynamic discounting. Together, they unpack how Treasury can become a strategic leader by working closely with these departments.What You'll Learn in This EpisodeThe roles Procurement and AP play and their impact on Treasury operationsHow Treasury, Procurement, and AP interconnect to manage supplier contracts, payments, and liquidity riskWays data analytics and technology platforms like Coupa improve spend visibility and cash flow forecastingPractical insights on dynamic discounting and working capital optimization across the supply chainTips for breaking down organizational silos and fostering cross-department collaboration for financial transformationEpisode Breakdown & Timestamps [00:00] – Introduction and $100 AFP Certification Discount [00:37] – Meet Tamir Shafer and Rajiv Ramachandran from Coupa [02:17] – What Does a Procurement Department Typically Do? [06:11] – Supplier Contracts, Risk, and Treasury's Role [08:54] – Understanding the Accounts Payable Process [13:17] – Optimizing Working Capital through Dynamic Discounting [20:01] – Simplifying Payment and Financing with Technology [25:27] – Integration Challenges and Supplier Onboarding [30:10] – Interdependencies Between Procurement, AP, and Treasury [37:03] – How Coupa Enables Collaboration Through Unified Platform [42:54] – Learning Across Departments and Breaking Silos [48:00] – Why Coupa Linked Procurement, AP, and Treasury [56:00] – Final Advice: Treasurers as Superheroes and Change Agents [58:00] – Closing and How to Learn More About Coupa and Our GuestsFollow Our Guests:Tamir ShaferLinkedIn: https://www.linkedin.com/in/tamir-shafer-0722434/ Website: https://www.coupa.com/ Coupa (LinkedIn): https://www.linkedin.com/company/coupa-software/ Rajiv RamachandranLinkedIn:

Today - we're talking about the  thing that keeps us alive (literally): your heart.From inflammation to statins, olive oil to stress, this is a straightforward, no-fluff guide to what your heart really needs to keep ticking strong—and what might be silently wearing it down.In this episode, we're covering five underrated but essential considerations for heart health, plus a few everyday habits  that may be more connected to your cardiovascular system than you think.If someone you love is on a statin—or if you just want to protect your ticker without drowning in fear-based wellness tips—this is the episode for you.What You'll Learn in This EpisodeThe top foods to limit The seed oil conversation: what's hype, what's nuance, and what to limitThe Mediterranean diet and the most heart-friendly foods to focus onThree supplements worth knowing aboutThe tooth connectionThe overlooked connection for heart health (and not in a good way)Today's feelgood thing: the tiny thrill of remembering someone's nameGot a Topic Request?DM me on Instagram @itskyleb or send an email to info@kylebuchanan.ca.Seed Oil Article Mentionedhttps://theconversation.com/seed-oils-are-toxic-says-robert-f-kennedy-jr-but-its-not-so-simple-246494Legal DisclaimerThis podcast is for informational purposes only and is not a substitute for medical advice. Please consult a healthcare professional for personalized guidance.

If you've ever felt overwhelmed by the idea of building out a whole suite of offers, this episode of Sold Out Offers will feel like a breath of fresh air. I'm breaking down exactly what an offer ecosystem is, why you need one, and the three types of offers that should sit at the heart of it. Spoiler: you don't need ten different offers to build a successful business – you just need three.We'll walk through what these three core offers are, how they work together to guide your clients through a natural buyer's journey, and why starting with low-ticket offers is not the move if you're serious about making consistent, scalable revenue. This is your permission slip to strip it back, simplify, and focus on what actually moves the needle.What You'll Learn in This EpisodeThe role of an offer ecosystem in creating sustainable revenue.The three offers you actually need to start with (and why they matter).Why your Headliner Offer is the foundation of your reputation.The difference between After Party vs. Encore offers—and when to use each.Why “just one more offer” won't solve your income problems."Don't build 17 different offers. Build three brilliant ones and take your clients on a journey through them." ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

What if the moment you're ready to abandon your vision is the moment you're closest to fulfilling it?In this deeply moving episode, I sit down with my soul sister across the globe, Chantal Togany, founder of Empowered by Style and Powerhouse Collective Australia. From her first glimpse of vision at age 13 to navigating the darkest valleys of entrepreneurship during Australia's intense lockdowns, Chantal shares her raw journey of surrender, reinvention, and alignment.She went from being a psychology grad in corporate suits—feeling out of place and unfulfilled—to stepping into her calling as a stylist, speaker, and women's leader building a national platform of connection. We unpack the difference between vision and mission, why alignment isn't about perfection, and what it truly means to follow your God-given calling when the path makes no sense.If you're in the messy middle, on the edge of giving up, or unsure whether your dream is “realistic” enough—this episode will speak to your soul.What You'll Learn in This EpisodeThe life-changing difference between mission and visionWhy alignment is a magnetic pull—not a destinationHow to turn deep isolation into purpose, clarity, and communityWhy dark seasons are often divine redirectionsWhat it takes to rebuild from the ground up—when you've lost everythingHow to create connection as a strategy for healing, scaling, and impactKey Takeaways✔️Your mission may shift, but your vision is sacred.✔️Alignment isn't about doing things perfectly—it's about staying connected to your truth.✔️Setbacks aren't roadblocks—they're redirections that reveal your next chapter.✔️We don't need more volume—we need more clarity and embodiment.✔️Entrepreneurship isn't linear—it's God-led hopscotch.✔️You don't need to be fearless—you just need to be willing.✔️If you feel alone, it's time to build the room you wish existed.Timestamps[00:00] – Abandoning the vision vs. holding on when it gets hard[03:00] – Meet Chantal: a nonlinear story of style, psychology, and alignment[06:00] – Where her 13-year-old vision came from[10:00] – Leaving psychology behind to become a stylist[14:00] – From suits to soul: identity shifts through wardrobe[18:00] – Mission vs. vision: understanding the difference[21:00] – What alignment actually means (and how to stay close to it)[25:00] – Navigating the pandemic: losing everything and starting again[31:00] – From Melbourne to Cairns: the power of surrender[37:00] – Why connection is the key to surviving entrepreneurship[42:00] – Starting Powerhouse Collective with 8 women at a table[47:00] – What it means to say yes to the vision (even when it doesn't make sense)[51:00] – When God slams doors to redirect you[55:00] – Final message: hold the vision, magnetize yourself back to alignmentChoose Your Next Steps:Identify one part of your mission that's no longer aligned—and be willing to release itAsk yourself: what would I do if I believed my vision was possible?DM me @itsgeorgebryant or Chantal on Instagram and share what you're surrendering or reclaimingConnect with Chantal ToganyInstagram (Styling): @chantal_toganyInstagram (Collective): @powerhousecollectiveauEmpowered By Style: empoweredbystyle.com (styling, color analysis & transformation)Work With Me or Join the AllianceJoin The Alliance – My exclusive Relationship Beats Algorithms community1:1 Coaching – Build and scale a business in full alignment with who you are

In this episode of Corporate Treasury 101, we dive into the complex but essential world of commodity risk management with Olivier Kaczmarek, Partner at O2 Finance and a seasoned treasury consultant. We discuss how companies can identify, assess, and mitigate their exposure to commodity price fluctuations through both strategic planning and operational tools. From forecasting exposure and selecting the right systems to aligning strategy across procurement and finance, this episode sheds light on how corporates can proactively manage commodity volatility. We also discuss real-world examples like how Ryanair saved €1.4 billion through effective fuel hedging and why financial derivatives should be your last line of defense, not the first. Whether you're exposed to gas, metals, or oil, this discussion offers a clear roadmap for building a solid hedging framework that goes far beyond the treasury desk.Olivier Kaczmarek shares his proven approach for helping multinational companies mitigate commodity exposure. With over 20 years of experience in the field, Olivier explains how to identify implicit versus explicit risk, the importance of aligning your hedging strategy with market behavior, and what KPIs you should be tracking to measure success. From system implementation to pitching the project to the CFO, this episode is full of strategic and practical insights for modern treasury teams.What You'll Learn in This EpisodeThe four types of commodity risks: direct vs. indirect, explicit vs. implicitHow to forecast commodity exposure based on sales and production dataWhy financial hedging comes last in a complete risk management strategyReal-life examples of how companies like Ryanair use commodity hedgingCommon tools used in commodity risk management (SAP, FIS, Orchestrade)How to align strategy between procurement, finance, and treasuryBuilding internal awareness and pitching risk projects to the C-suiteKPI strategies to evaluate risk performance and decision-makingEpisode Breakdown & Timestamps [00:00] Introduction and AFP Partnership (Get $100 Off CTP Certification) [01:22] Why commodity risk is often overlooked in treasury [02:51] Forecasting energy, input, and production exposure [05:18] Using supplier price strategies and arbitrage [06:21] Understanding direct vs. indirect, explicit vs. implicit risk [10:57] How pricing strategies protect brands from volatility [13:06] Ryanair's €1.4B gain from fuel hedging [14:16] Strategic hedging vs. following the competition [15:24] Tools and software used for commodity risk [17:09] Hedging vs. operational decisions: which comes first [19:14] Building your strategy from the ground up [21:52] When financial derivatives are the right move [24:30] Operational ideas: integration, re-engineering, 3R model [26:36] KPIs, the monkey benchmark, and measuring value [28:12] Pitching a risk project to the CFO [30:27] Who should own commodity risk management[31:31] Where to learn more about O2 Finance and OlivierFollow our guest, Olivier Kaczmarek:Website: https://www.o2finance.be/ LinkedIn:

87% of successful people attribute their achievements to mindset—but what if your mindset isn't just what you believe… it's what you say?In this solo episode, I break down the one thing I've seen make or break success for myself, my clients, and some of the most influential leaders I know: language. The words you speak—internally and externally—are either building your future or reinforcing your limitations.Whether you're a founder, a parent, or a high performer, this episode will give you a powerful reframe for how to speak life into your goals instead of draining their energy before they even start.What You'll Learn in This EpisodeThe science behind how words rewire your brain (RAS + neuroscience meets faith)How giving pain a voice gives it power—and how to reclaim your voiceWhy mindset shifts are rooted in language patterns, not just positive thinkingA 3-part framework to transform your inner dialogue and external communicationHow to reframe limiting beliefs in real timeWhy your words are the seeds for tomorrow's results—and how to plant wiselyKey Takeaways✔️Your words shape your focus, which shapes your actions.✔️Negative self-talk decreases problem-solving ability by 31%.✔️Saying “I'm overwhelmed” reinforces powerlessness—reframe it to “I'm prioritizing what matters.”✔️Giving pain a voice gives it more power—acknowledge it, but don't amplify it.✔️The 3-part framework:Catch and correct negative language.Speak what you want to see, not what you want to avoid.Surround yourself with life-giving words and voices.✔️Your inner dialogue becomes your outer reality—speak accordingly.✔️You wouldn't speak to a child the way you speak to yourself—why is that okay?Timestamps[00:00] – How mindset + neuroscience prove the power of language[02:00] – Words either create your dream or drain its power[04:00] – The quote that shifted my entire perspective[06:00] – Why giving pain a voice gives it energy[08:00] – Shifting from describing your reality to creating it[10:00] – Framework Part 1: Catch and correct your language[12:00] – Framework Part 2: Speak what you want to see[14:00] – Framework Part 3: Surround yourself with life-giving words[16:00] – Why your environment is programming your reality[18:00] – The 30-second venting rule (and why it works)[20:00] – Challenge: Monitor your language for 24 hours[21:00] – A hack that changed my self-talk forever[22:00] – Final thoughts and an invitation to speak life into othersChoose Your Next Steps:Monitor your words for 24 hours.Notice how you speak in moments of frustration or doubt.Flip every negative statement into a possibility-driven reframe.DM me your favorite reframe or post it and tag me @itsgeorgebryant. I want to hear your breakthroughs.Special Invitation: Work With MeReady to build a business rooted in trust, alignment, and real results?Apply for 1:1 coaching or join the Relationship Beats Algorithms Alliance.Get on the list for the next live event at mindofgeorge.com/event

In this jam-packed episode, we're replaying Day 1 of my 3-Day Live training: “The Real Reason High-Performing Women Worry They're Having a Midlife Crisis.”Midlife isn't a crisis. But when you're a high-achieving, badass woman who's spent her life checking all the boxes, hitting every goal, and showing up for everyone else… it can feel like one.Here's the truth bomb: most of us weren't taught how to ask the right questions in midlife—we were taught to just keep going. So we hit this point where we've built an impressive life… and suddenly find ourselves wondering:What's next?Why doesn't this feel better?Am I running out of time?What do I actually want now?This episode is about waking up to that quiet “WTF is happening” voice in your head and realizing that you are not crazy, broken, or ungrateful. You're just in the middle of the most powerful pivot of your life. And today, we're naming it, normalizing it, and giving you tools to actually navigate it.

Most entrepreneurs think they have a revenue problem—when in reality, they have a cash flow problem.In this powerful episode, I sit down with Phil McGilvray, former financial advisor, stockbroker, and founder of Grandma's Jars, to unpack why most businesses struggle—not because of what they earn, but because of how they manage what they keep.If cash flow has ever felt confusing, stressful, or overwhelming, this episode will redefine how you think about money, profit, and long-term freedom.Phil shares how he walked away from a million-dollar salary to help entrepreneurs like you master their money using simple, timeless principles. This is your invitation to finally make money work for you—not the other way around.What You'll Learn in This EpisodeThe biggest myths around money that keep entrepreneurs stuck in survival modeWhy scaling revenue without cash flow mastery is a trapHow business creep silently kills profits (and what to do about it)The “Grandma's Jars” method and why it still works todayHow to start separating personal and business finances—without overwhelmThe real reason financial systems equal peace, confidence, and clarityKey Takeaways✔️Most businesses don't fail from lack of revenue—they fail from lack of cash flow clarity.✔️Mixing personal and business finances is a recipe for confusion and burnout.✔️The “lifestyle and business creep” trap happens at every revenue level—clarity is your only way out.✔️Feast-or-famine cycles are self-created—and they can be broken with a system.✔️Simple monthly systems give you control, not complexity.✔️The cascade method gives you an exact visual framework for managing your money, step by step.✔️If your business isn't paying you consistently, it's time to check your pricing, delivery, and cash buckets.Timestamps[00:00] – Why most entrepreneurs don't actually have a revenue problem[03:00] – Meet Phil McGilvray: from million-dollar firm to cash flow simplifier[06:00] – The #1 myth entrepreneurs believe about money[10:00] – The danger of not separating personal and business finances[14:00] – Lifestyle creep vs. business creep—and how both cost you[20:00] – Why more revenue won't solve cash flow chaos[23:00] – How to break the feast-or-famine cycle permanently[27:00] – Why “opening the door” is easier than you think[33:00] – The Grandma's Jars origin story and timeless principles[38:00] – The cascade method explained: how to visually manage your finances[42:00] – The 3 things entrepreneurs really want from money[49:00] – Where to start: the simple awareness audit that changes everything[54:00] – Final wisdom from Phil: it's not shame—it's stewardshipChoose Your Next StepsGrab Phil's New Book: The Cash flow Fix, is a simple, powerful manual to help you eliminate stress, break feast-or-famine cycles, and finally master your business finances.Connect with PhilWebsiteInstagramFacebookJoin The Alliance – My exclusive community where relationships beat algorithms and clarity drives scale. Join herePrivate Coaching – Apply to work with me directly and build a business that aligns with your values and vision. Apply here

What if I told you there's one thing that can instantly boost your performance, skyrocket your confidence, and make every practice count? Spoiler: it's simpler than you think. In this episode, I dive into the game-changing power of setting intentions and how it can transform your athletic journey. Whether you're on the field, court, or track, this tip will help you get the most out of every moment. Ready to level up? Let's go!What's Covered in This EpisodeThe secret to maximizing your performance (hint: it's all about setting intentions).Why simply showing up to practice isn't enough and how to take control of your growth.A heartfelt shoutout to Alyssia and her daughters, who are crushing it with goal-setting in our Elite Mental Game program.The SMART Goals framework broken down: Specific, Measurable, Achievable, Realistic, and Time-Oriented.How setting goals builds confidence and keeps you focused during practices and games.Practical tips to make goal-setting a habit (yes, it's easier than you think!).Why defining success through goals is the key to tracking progress and staying motivated.Your step-by-step action plan to start setting intentions like a pro.If you've ever felt like you're putting in the work but not seeing the results, this episode is for you. I share actionable strategies to help you take ownership of your performance, build unshakable confidence, and make every practice count. Whether you're a seasoned athlete or just starting out, this tip will change the way you approach your sport and your life.Don't just show up, level up. Hit play now to learn the one thing that can take your performance to the next level. Trust me, you don't want to miss this. Let's goEpisode Highlights: [00:00:00] Let's Get Started. What if I told you there's one thing that can instantly boost your performance, skyrocket your confidence, and make every practice count? Spoiler: it's simpler than you think.[00:00:23] The Power of Goals. In this episode, we're talking about why setting goals is the secret sauce to making your practices and games count. Trust me, this is a game-changer.[00:00:45] A Shoutout to Champions. Huge love to Alyssia and her daughters for absolutely crushing it with goal-setting in our Elite Mental Game program. Their progress is inspiring![00:01:33] Why Intentions Matter. Here's the truth. Without setting intentions, you risk showing up to practice and wasting time. Let's take control and make every moment count.[00:02:23] The SMART Goals Blueprint. I'm breaking down the SMART Goals framework, your ultimate guide to setting goals that actually work. Get ready to level up![00:04:19] Keep It Real. Your goals need to be realistic and achievable. Don't set yourself up for frustration, set yourself up for success.[00:05:28] Make It a Habit. Here's how to make goal-setting stick. Write it down, reflect after practice, and stay consistent. You've got this![00:06:37] Confidence Starts Here. Goal-setting builds confidence. Every small win proves you're capable of big things. Let's get those wins rolling![00:07:27] Define Your Success. Goals help you know if you're improving. And if you don't hit your goal? No worries, it's all part of the journey.[00:08:30] Your Action Plan. Set SMART goals, hold yourself accountable, and reflect after every practice or game. Let's make progress happen![00:08:53] Let's Keep Going. Thanks for tuning in! Share this with a teammate or coach, and let's keep raising elite competitors together. See you next time!Next Steps:Join our FREE Training for Sports Moms - How to Strengthen Your Athlete Daughter's Mental Game so She Believes in Herself as Much as&

In this powerful three–part series, Mac Lake sits down with Justin Roethlingshoefer, founder of Own It Coaching, to discuss the transformational power of improving your health — not just physically, but mentally, emotionally, and spiritually. Hear Justin's incredible story of overcoming insecurity and fear to unlock a healthier, purpose-driven lifestyle. Discover how shifting your mindset is the first critical step to transforming your well-being and maximizing your energy.Key Takeaways from This EpisodeThe surprising link between nutrition and your spiritual, mental, and emotional well-beingWhy many so-called "healthy" foods are working against youHow to fight brain fog, fatigue, and energy crashes with smarter food choicesWhy processed foods are so prevalent (and how to avoid them)Practical tips for choosing clean, nutrient-rich foods that help your body thriveResources

We're doing a rundown checklist for a very real, uncomfortable thing we all can deal with -(including myself this week) - CONSTIPATION. Or . . . maybe it's not full blown constipation, but maybe you're just not going as much as you think you should be (and that equation just isn't adding up) .. . In this episode, we're breaking it all down in six steps: what might be causing your digestion to hit pause, what you can do naturally to get things moving again, and when it's time to consider stronger measures. No fluff, no gimmicks—just real, practical solutions to help you feel better.If you've been feeling off and not as regular as you'd like, this is the checklist episode you need.What You'll Learn in This EpisodeThe biggest lifestyle factors that could be slowing your digestionWhy stress has a bigger impact than we thinkcHidden food culprits gunning us up Simple movement and posture hacks to help things alongThe best foods for getting things moving naturallySupplements to consider before going to the bigger stuff When to consider stronger options like Swedish bitters or cascara sagradaWhy a certain vitamin was my own missing piece of the puzzle  Today's feelgood thing Got a Topic Request?DM me on Instagram @itskyleb or send an email to info@kylebuchanan.ca.If you love the podcast, please leave a 5-star review. It truly helps more than you know.Legal DisclaimerThis podcast is for informational purposes only and is not a substitute for medical advice. Please consult a healthcare professional for personalized guidance

In this episode of Corporate Treasury 101, we sit down with Royston Da Costa, Assistant Treasurer at Ferguson, to explore the intersection of digitization, cybersecurity, and treasury operations. Royston shares his expertise on the evolution of technology in treasury, the role of AI, and the crucial importance of cybersecurity in financial operations. Whether you're a treasury professional or just interested in the future of finance, this episode is packed with insights.Royston Da Costa is the Assistant Treasurer at Ferguson, a $30 billion North American distributor of plumbing and heating products. With 35 years of experience in treasury, Royston has been at the forefront of Ferguson's digital transformation journey. He is also a member of the Treasury Dragons, evaluating fintech solutions for treasury professionals. His expertise spans cash flow forecasting, AI in treasury, cybersecurity, and digital transformation.What You'll Learn in This EpisodeThe benefits of digitizing treasury operations: How automation improves efficiency and decision-making.Cybersecurity risks in treasury: Why treasurers must stay vigilant and implement strong security measures.Advanced cybersecurity strategies: Best practices and emerging trends for protecting corporate finances.How AI is transforming treasury: The impact of AI on cash flow forecasting, digital twins, and process automation.Treasury technology adoption challenges: Common barriers to innovation and how to overcome them.Episode Breakdown with Timestamps[00:00] - Introduction[02:48] - Royston's Treasury Journey & Digital Evolution[15:22] - The Role of Cloud-Based Solutions in Treasury[20:30] - AI in Treasury: The Future is Here[35:17] - Cybersecurity in Treasury: What Treasurers Need to Know[57:14] - Treasury Dragons: Evaluating Fintech Solutions[01:06:09] - The Future of Treasury: KYC, AI, and Fintech Innovation[01:21:01] - ESG & Treasury's Role in Sustainability[01:24:15] - Final Thoughts & Where to Learn MoreFollow Royston Da Costa on Socials:LinkedIn: https://www.linkedin.com/in/royston-da-costa-4a24826/ Website: https://www.ferguson.com/ Follow Corporate Treasury 101:Website: https://corporate-treasury-101.com/ LinkedIn:https://www.linkedin.com/company/86645197/admin/dashboard/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ #CorporateTreasury #TreasuryTechnology #CyberSecurity #AIinFinance #Fintech...

In this episode of Corporate Treasury 101, we dive into how AI is transforming Treasury with Bob Stark from Kyriba. From cash forecasting to fraud detection, AI is reshaping financial decision-making. Bob shares insights on predictive analytics, automation, and APIs, exploring both the opportunities and challenges AI brings to the Treasury.Bob Stark is a leading voice in financial technology, specializing in liquidity, payments, and risk management. As part of Kyriba, a top Treasury Management System (TMS) provider, Bob drives multi-product go-to-market strategies, shaping the future of the Treasury through innovation and AI.What You'll Learn in This EpisodeThe current and potential applications of AI in TreasuryThe role of APIs and how they help treasurers integrate AI into their workflowsPredictive AI vs. Generative AI – How Treasury Can Leverage bothFraud detection and risk management with AI-powered insightsThe future of AI in Treasury – Will AI ever fully replace human decision-making?Episode Breakdown with Timestamps[00:00:00] Introduction[00:03:04] AI's Role in Treasury[00:06:10] Understanding Machine Learning in Treasury[00:14:00] The Future of AI in Treasury[00:27:15] The Challenges & Limitations of AI[00:34:30] Can AI Make Financial Decisions?[00:45:18] The Power of APIs in AI Adoption[01:08:13] AI for Cash Flow Forecasting[01:28:14] AI's Ultimate Potential in Treasury[01:35:49] Final Thoughts & Where to Learn MoreFollow Bob Stark on Socials: Linkedin: https://www.linkedin.com/in/bob-stark-b614883/ Website: https://www.kyriba.com/ Follow Corporate Treasury 101:Website: https://corporate-treasury-101.com/ LinkedIn:https://www.linkedin.com/company/86645197/admin/dashboard/ Follow Hussam & Guillaume:Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Gha Marketing Website: https://ghapodcast.com/ #Treasury #Finance #ArtificialIntelligence #RiskManagement #AIinFinance #GenerativeAI #PredictiveAnalytics #Automation #FinancialTechnology #AIInnovation----------------------------------------------------------------------------------Get $100 off any AFP product, including their CTP Exam Prep Platform, using our discount code! Find this and More on our partner's pagehttps://www.corporate-treasury-101.com/partners-page

In this episode of Sold Out Offers, I'm breaking down my Core Offer Method, the framework I teach inside Dreamium, to help you build a strategic, profitable offer suite that attracts dream clients and makes scaling your business easier.I'll guide you through the four key pillars of a profitable offer suite – Clients, Offers, Revenue, and Expert Energy. You'll learn why starting with the right clients makes everything easier, how to position your offers as premium, how to price them strategically, and why your energy and confidence play a massive role in your success. If you've ever struggled with imposter syndrome, pricing anxiety, or simply figuring out how to structure your offers, this episode is packed with juicy insights.What You'll Learn in This EpisodeThe four pillars of a profitable offer suiteWhy defining your dream client is the foundation of your revenueHow to create premium offers that attract high-quality clientsThe key to pricing confidently (without second-guessing yourself)Why your confidence and energy matter just as much as your strategy when selling"Your energy is 80% of your success. You can have the best offer in the world, but if you don't believe in it, neither will your clients."Dreamium enrollment opens on February 26, 2025! Join the waitlist and get exclusive bonuses, including a revenue forecasting tool and a live sales strategy session to help you hit your 2025 goals. https://ceelslockley.co/dreamium ::Follow + Connect with Mehttps://www.instagram.com/ceels.lockley/https://www.threads.net/@ceels.lockley ::Free MasterclassLearn more about the different types of offers and map out your offer ecosystem:https://ceelslockley.co/the-line-up::Join my CommunitySign up to my free monthly events for service pros, Sisters of Service:https://ceels-lockley.myflodesk.com/sisters-of-service ::Work with meJoin my group program for service providers who want to design a profitable offer suite over 6 months:https://ceelslockley.co/dreamiumCreate an industry-leading offer ecosystem with me 1:1: https://ceelslockley.co/main-event-experience

Safety isn't just a checkbox—it's essential for every short-term rental. In this episode, international safety expert Justin Ford returns to discuss the biggest safety risks hosts often overlook and how to protect your guests and business.From smoke alarms and fire extinguishers to hot tub safety and bunk beds, this episode is packed with actionable insights for hosts at every level. Justin has spent over a decade advocating for vacation rental safety, and today, he's sharing the most critical lessons from real-life incidents, upcoming regulatory changes, and how to stay ahead of safety requirements.We're also joined by Wendy Doris, a successful co-host, who shares how implementing Justin's safety strategies has improved her business and given her peace of mind.What You'll Learn in This EpisodeThe most overlooked safety risks in short-term rentalsWhy fire safety should be your top priority (and common mistakes hosts make)How to keep guests safe in hot tubs and poolsThe real cost of ignoring safety (beyond legal liability)Why the Breezeway safety course should be mandatory for your teamThe future of short-term rental safety regulations and how to stay compliantListen now to ensure your rental meets the highest safety standards.Resources Mentioned in This EpisodeBreezeway Safety Course (free training for hosts) – Sign up hereBreezeway STR Software (your first property is free) – Claim it hereSmoke Alarm with Strobe (for hearing-impaired guests) – First Alert StoreHeat Detector (for garages & attics) – First Alert StoreBest Fire Extinguisher for STRs – First Alert PRO5Add This to Your ListingHosts should include a Safety section in their Airbnb or direct booking listing:Safety: We do full safety audits of this property annually, and smoke alarms, CO alarms, pool alarms, and the quality of hot tubs and pools are checked before each guest arrives. Our annual safety audits include fire safety, fall prevention, emergency preparedness, electrical and appliance safety, furniture and amenity safety, and pool and hot tub safety.More from Justin FordOther Episodes Featuring Justin:What Every Host Needs to Know About STR Safety8 Danger Zones in a Short Term Rental and How to Avoid ThemDryer Safety in Your Short Term RentalCleaning is Now

Episode DescriptionAre all sugars created equal? In this transformative episode of The Plant-Based Curious Podcast, host Diane Randall welcomes Dr. John Lewis, a trailblazer in nutritional research and clinical trials, to explore the game-changing potential of polysaccharides. These complex carbohydrates found in plants like aloe vera and rice bran hold incredible promise for boosting immune health, promoting healing, and supporting those with chronic and neurodegenerative conditions such as Alzheimer's and multiple sclerosis.Dr. Lewis dives deep into the science, dispelling sugar myths and highlighting the unique role of polysaccharides in optimizing overall health. He shares groundbreaking clinical trial results and provides practical tips for incorporating these powerful nutrients into your daily routine.What You'll Learn in This EpisodeThe truth about sugar: How to distinguish between harmful and beneficial typesHow polysaccharides enhance immune function and reduce inflammationThe groundbreaking results of clinical trials on Alzheimer's and MSPractical ways to incorporate polysaccharides into your diet for optimal healthThe science behind Dr. Lewis' innovative product, Daily Brain CareNotable Insights & Takeaways“The immune system acts like a symphony conductor, keeping all organ systems in harmony.” – Dr. John Lewis“Take personal responsibility for your health. Don't give that power away.” – Dr. John LewisDr. Lewis emphasizes that plant-based nutrition and natural compounds can empower the body to heal itself, providing a holistic alternative to conventional medical approaches.Call to ActionReady to take your health to the next level? Tune in now to discover how polysaccharides can transform your wellness journey. Explore more about Dr. John Lewis' work and his revolutionary product, Daily Brain Care, at drlewisnutrition.com.Have thoughts or questions? Share your voice through the text link in the show notes, and don't forget to subscribe to The Plant-Based Curious Podcast for more inspiring conversations about plant-based living.Send us a textSupport the show Group Coaching Workshops Books Blog FREE ebook

In this episode of Social Media Decoded, host Michelle Thames dives into the stress of growing a brand on social media and shares actionable strategies to manage that pressure. From planning content in advance to practicing mindfulness and investing in tools like Magic Mind, Michelle offers tips to help entrepreneurs and marketers stay consistent and creative without burning out.Discover how small changes to your workflow can make a big difference in your mental health and your results.What You'll Learn in This EpisodeThe mental toll of growing a brand on social media.How to plan content in advance to reduce daily stress.The importance of mindfulness before engaging with social media.Why investing in your mental wealth supports creativity and productivity.How Magic Mind's Focus and Sleep shots can help you manage your energy.Links & Resources Mentioned

In this episode of Social Media Decoded, host Michelle Thames shares how content creators can build their mental wealth to stay creative and resilient in a demanding industry. From managing stress to prioritizing sleep, Michelle offers actionable strategies to help creators thrive without burning out.Discover the role of tools like Magic Mind's Focus and Sleep shots in boosting energy, improving rest, and sustaining long-term creativity. Plus, learn how to create habits that support your mental and emotional well-being as you tackle the challenges of content creation.What You'll Learn in This EpisodeThe mental strain of content creation and its impact on creativity.Why sleep is essential for generating fresh ideas.Strategies for managing stress and maintaining authenticity.How tools like Magic Mind can support your focus and rest.Practical steps to build a mental wealth blueprint for 2025.Key Quotes from the Episode

In this episode of Social Media Decoded, Michelle Thames shares her top strategies for staying focused and productive in the fast-paced world of social media marketing. From managing content calendars to engaging with audiences, the demands of social media can feel overwhelming. Michelle dives into practical tips for avoiding burnout, improving focus, and building habits that support mental wealth.Discover how time-blocking, limiting distractions, and prioritizing your mental health can help you stay organized and effective. Plus, Michelle shares her experience with Magic Mind's Focus and Sleep shots and how they've transformed her productivity and well-being.If you're ready to start 2025 with clarity and energy, this episode is a must-listen!What You'll Learn in This EpisodeThe unique challenges of staying focused in social media marketing.How time-blocking can streamline your daily workflow.Simple strategies to limit distractions and increase productivity.The importance of prioritizing mental wealth for long-term success.How Magic Mind Focus and Sleep shots can support your focus and rest.Links & Resources Mentioned

Send us a textIn this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they unpack the challenges, opportunities, and transformative lessons for women striving for leadership roles in traditionally male-dominated industries like technology and media.With Mar's diverse career in psychology, content creation, and advertising technology, this episode offers invaluable insights into how individuals can navigate their careers, speak up for themselves and others, and build a supportive culture for growth and innovation. Whether you're a woman aiming for leadership or an ally looking to drive positive change, this episode delivers actionable advice to break barriers and redefine leadership.What You'll Learn in This EpisodeThe importance of speaking up and building a network of sponsors to advance your career.How societal conditioning impacts leadership styles and workplace dynamics.The difference between being a "boss" and a "leader" and why empathy matters.Why creating a safe and inclusive environment benefits everyone.Strategies for challenging workplace norms and fostering collaboration.Key TakeawaysSponsors, Not Just Mentors: Having sponsors who advocate for your growth is essential for career progression.The Power of Speaking Up: Whether for yourself or others, voicing concerns and standing against inequality is a catalyst for change.Leadership vs. Bossing: True leaders empower their teams, foster innovation, and create trust, while "bossing" stifles creativity and growth.Tackling Workplace Harassment: Changing the culture requires education, allyship, and individuals willing to stand against injustice.Breaking Social Conditioning: Gender roles and stereotypes influence how leadership is perceived—changing these norms starts with how we raise and empower the next generation.In this episode you will hear discuss regarding Women in Leadership, Female Leaders, Workplace Equality, Breaking Gender Barriers, Empowering Women at Work, Inclusive Leadership, Speaking Up for Change, Empathy in Leadership, Workplace Harassment Solutions, Career Progression Strategies, Building Inclusive Workplaces, Leadership vs. Bossing, Mentorship vs. Sponsorship, Social Conditioning in Leadership, Supporting Women at WorkConnect with Katie Street:https://www.linkedin.com/in/katiestreet/https://www.instagram.com/streetmate/ Follow Street Agency:https://street.agency/https://www.instagram.com/street.agency/https://www.linkedin.com/company/streetagency/

On today's Equipping You in Grace show, Dave gives his yearly report starting out by explaining the meaning and purpose of Soli Deo Gloria, then sharing what the Lord did through Servants of Grace in 2024, and then shares what content is coming in 2025.What You'll Hear on This EpisodeThe meaning and purpose of Soli Deo Gloria.What the Lord did through Servants of Grace in 2024.What content is coming in 2025.Subscribing, sharing, and your feedbackYou can subscribe to Equipping You in Grace via iTunes, Google Play, or your favorite podcast catcher. If you like what you've heard, please consider leaving a rating and share it with your friends (it takes only takes a second and will go a long way to helping other people find the show). You can also connect with me on Twitter at @davejjenkins, on Facebook, or via email to share your feedback.Thanks for listening to this episode of Equipping You in Grace!

On today's Equipping You in Grace show, Dave considers the meaning of the Benedictus, the person and work of Jesus in the Old and New Testament, and how genuine faith expresses itself in praise to the Lord for His grace, among other topics in this new episode.What You'll Hear on This EpisodeThe meaning of the Benedictus.The person and work of the Lord Jesus in the Old and New Testament.How genuine faith in Christ expresses itself in praise to the Lord for His grace.Subscribing, sharing, and your feedbackYou can subscribe to Equipping You in Grace via iTunes, Google Play, or your favorite podcast catcher. If you like what you've heard, please consider leaving a rating and share it with your friends (it takes only takes a second and will go a long way to helping other people find the show). You can also connect with me on Twitter at @davejjenkins, on Facebook, or via email to share your feedback.Thanks for listening to this episode of Equipping You in Grace!

Send us a textAre you passionate about helping families and considering a career as an International Board Certified Lactation Consultant (IBCLC)? With special guests Katie Tims, M.A., IBCLC an experienced lactation consultant and Lisa Brady, IBCLC Mentee this episode is for you! By popular demand, we're diving into the essentials of becoming an IBCLC—what it takes, what to expect, and how to get started on this rewarding journey.What You'll Learn in This EpisodeThe role and impact of IBCLCs.Key requirements: education, clinical hours, and exams.Time, cost, and investment details.Job outlook and career opportunities.Together, we'll share insider tips, personal experiences, and practical advice to help you navigate the process with confidence.Why Listen?This episode is packed with easy-to-understand guidance and actionable steps, perfect for anyone passionate about turning their love for lactation into a fulfilling profession.

Episode SummaryIn this transformative episode of Queer Story Time, I sit down with the incredible Dr. Mojisola Edu, a healer, advocate, and practitioner devoted to creating safe spaces for trauma survivors & marginalized communities. Together, we unpack the intersections of identity, adversity, and healing—exploring how trauma impacts our bodies and the liberatory power of holistic health practices for queer and trans people.Dr. Mojisola shares her personal journey and the lessons she's learned in creating spaces where others can thrive, while I reflect on my own path, from growing up in a conservative religious environment to finding liberation through yoga, Buddhism, and body-centered therapies.We dive deep into the importance of community, self-parenting, and tools for cultivating safety in the body, especially for those of us navigating a world rife with discrimination. This episode is packed with insights, compassion, and actionable advice for anyone seeking healing and connection.What You'll Learn in This EpisodeThe power of listening to and trusting your intuition, especially as a young queer or trans person.How to find and create chosen family when biological family isn't a source of support.Why music, dance, and art are universal languages of connection and healing.The importance of addressing trauma holistically—through both therapy and body-centered practices like yoga, mindfulness, and Ayurveda.The science of the nervous system: understanding the parasympathetic "rest, digest, and heal" response versus the chronic stress of the sympathetic "fight, flight, or freeze" mode.Practical ways to move toward safety, healing, and embodiment in your daily life.How marginalization and systemic discrimination impact queer and trans bodies—and how to begin reclaiming them.About Dr. Mojisola IduDr. Mojisola Edu is a dedicated advocate for marginalized communities, bringing her expertise in holistic health and intersectionality to her work. With a background in public health, social justice, and healing arts, she offers unique insights into the complexities of healing from trauma while navigating identity and systemic oppression.Find her online:Instagram: @LoveEnergyServicesWebsite: www.loveenergyservices.comPhone: (240) 468-2571Resources MentionedYoga therapy and its role in healing trauma.The importance of the parasympathetic nervous system in reducing stress and promoting healing.Ayurvedic practices like Abhyanga massage and hydrotherapy.Eastern philosophies (Buddhism and yoga) as non-dogmatic paths for liberation from suffering.Stay tuned for Episode 17, where we dive into new stories and conversations that inspire, educate, and empower.Support the PodcastIf you loved this episode, please rate and review Queer Story Time on your favorite podcast platform. Your support helps us amplify queer and trans voices and continue creating space for healing and connection.Sending love, hugs, and healing vibes your way!

Send us a textIn this episode, we unveil The Vision Scope, a powerful 3-step framework designed to help you move from dreaming to achieving. This model offers a clear structure for designing a roadmap to success. This episode is packed with actionable insights to align your actions with your ambitions to make 2025 your best year yet.What You'll Learn in This EpisodeThe dangers of drifting through life without a clear vision.The immediate and long-term consequences of not addressing your lack of direction.The three things you need to design a meaningful vision.Key Takeaways"Your Vision Is Your Scope—Focus on What Matters, and Success Will Follow."The importance of clarity in defining your goals and aligning your actions.How to turn an overwhelming dream into a step-by-step plan you can confidently follow. The KBB Unstoppable Business Owner podcast is sponsored by KBN - Kitchens & Bathrooms News THE business magazine for kitchen and bathroom professionals. We hope you enjoyed this episode of The KBB Unstoppable Business Owner Podcast! If you found it valuable, please consider rating and reviewing our podcast on your favourite platform. Your feedback helps us improve and reach more listeners like you. Don't forget to share this episode with your friends and colleagues to spread the word! How to Leave a Review: Apple Podcasts: Scroll to the bottom of the podcast page, tap "Write a Review," select your rating, and write your feedback. Spotify: Tap the star icon under the podcast title on the main show page. When you are ready here are 3 ways you can get more help/support: Join our workshop on How To Become An Unstoppable Business Owner. Download "The KBB Unstoppable Guide" and put an end to being overworked, low fees, and finally be paid what you're worth, starting today… Connect with me on LinkedIn - send me a message and say hi, I would love to find out more about you and what kind of support you may need. Connect...

I'd love to hear from you 'text the show'Welcome to the Treat Your Business podcast! This week, Katie Bell dives into an inspiring off-piste episode about embracing courage and commitment in business and life. Building on the amazing reception of last week's episode, Katie discusses how fear holds us back and why leaning into discomfort is essential for growth. Whether you're a clinic owner or entrepreneur, this episode is packed with actionable insights to help you level up.Episode SummaryIn this powerful episode, Katie Bell explores Dan Sullivan's “4 Cs Formula” for success—Commitment, Courage, Capability, and Confidence. She shares personal stories, like planning her book launch and hosting a transformative clinic event, to illustrate how stepping into fear and committing to growth are keys to reaching new heights. Katie also uncovers the pitfalls of “courage avoidance,” the subconscious habits that keep us from growth, and why you need to surround yourself with the right people to succeed.What You'll Learn in This EpisodeThe 4 Cs Framework: How commitment sparks courage, capability, and confidence.Courage Avoidance: Recognizing procrastination and other fear-based responses.The Power of Environment: Why surrounding yourself with growth-minded individuals matters.Personal Growth in Action: Katie's journey from authoring a book to running large-scale events.Practical Takeaways: How to commit and push through discomfort for business breakthroughs.Resources and LinksLearn more about Dan Sullivan and his 4 Cs Framework here.Check out Katie's sessions at Therapy Expo: Stand TE11 & STA Stand.Free 2025 Strategy and Marketing Sessions at Katie's booth – stop by for expert advice!This podcast episode is sponsored by Jane, Clinical Management Software. Book a demo and use code THRIVE1MO to get one month freeResources: Join this months FREE masterclass https://join.thrive-businesscoaching.com/masterclass-registration Score App: https://bizhealthcheck.scoreapp.com/ Book a Discovery Call to find out how our programs can help you grow your business https://call.thrive-businesscoaching.com/discovery-call If you've found value in this podcast, I'd greatly appreciate it if you could take a moment to leave a review. Your feedback helps others discover the show and join our community. Thank you for your support!: https://ratethispodcast.com/tyb This podcast is sponsored by HMDG a physiotherapy, Chiropractic, and Allied Health specialist Marketing agency.

Tired of the dinner-time chaos? In this episode of The Strongher Way, I'm sharing simple meal planning tips to help busy moms like you save time, reduce stress, and still serve healthy meals your family will love.Discover how meal planning can free up hours in your week, eliminate decision fatigue, and keep everyone at the table happy—even those picky eaters! I'll show you why meal planning doesn't have to feel restrictive or overwhelming and how to start small for big results.Whether you're a working mom juggling a packed schedule or simply want healthier dinner ideas, this episode is packed with practical advice you can start using today.What You'll Learn in This EpisodeThe biggest myths about meal planning—and the truth you need to hear.Why meal planning is a game-changer for busy moms.How to create flexible meal plans that work for your lifestyle (and picky eaters!).Simple strategies for meal prep that will save you time, money, and stress.If you've been searching for ways to simplify mealtime, make healthier choices, and feel more in control of your evenings, this episode is for you!Resources MentionedHealthy Meals Happy Family System – Grab 30 done-for-you dinner ideas that are healthy, simple, and family-approved for just $37Are you ready to simplify mealtime and reduce stress around food? Tune in now to discover how meal planning can transform your busy life. And don't forget to check out the Healthy Meals Happy Family System for quick and easy dinner ideas your family will love!

On today's Equipping You in Grace show, Dave considers the context and meaning of Isaiah 53:5 and the danger of the “healing theology” of the Word of Faith.What You'll Hear on This EpisodeThe context of Isaiah 53:5The meaning of Isaiah 53:5.The danger of the “healing theology” of the Word of Faith.Subscribing, sharing, and your feedbackYou can subscribe to Equipping You in Grace via iTunes, Google Play, or your favorite podcast catcher. If you like what you've heard, please consider leaving a rating and share it with your friends (it takes only takes a second and will go a long way to helping other people find the show). You can also connect with me on Twitter at @davejjenkins, on Facebook, or via email to share your feedback.Thanks for listening to this episode of Equipping You in Grace!

On today's Equipping You in Grace Dave and Sarah discuss the means of grace and the Christian, why Christians need the personal and corporate means of grace, and how the means of grace help us prepare for and face suffering.What You'll Hear on This EpisodeThe means of grace and the Christian.Why Christians need the personal and corporate means of grace.How the means of grace help us prepare for and face suffering.Subscribing, sharing, and your feedbackYou can subscribe to Equipping You in Grace via iTunes, Google Play, or your favorite podcast catcher. If you like what you've heard, please consider leaving a rating and share it with your friends (it takes only takes a second and will go a long way to helping other people find the show). You can also connect with me on Twitter at @davejjenkins, on Facebook, or via email to share your feedback.Thanks for listening to this episode of Equipping You in Grace!

Lately, I've been wrestling with a decision about the content I create. After years of focusing heavily on minimalism and decluttering, I'm feeling the pull to expand beyond that. I want to share more about the lessons I'm learning in real time, beyond just simplifying life — or the how to of simplifying life.In this episode of the Clarity Club, I discuss my decision to pivot my content beyond minimalism and decluttering. I also acknowledge the uncertainty and fear associated with such change, and how I'm navigating this.If you're feeling uncertainty in your own life—whether in your career, a personal decision, or a big transition you're going through, this episode will give you some encouraging things to think about.Discussed in This EpisodeThe reason we fear uncertaintyHow uncertainty feels like an endless fogWhat it means to develop clear thinkingThe two ideas I'm keeping at the forefront of my mind (and the steps I'm taking)A simple exercise to help you get unstuckHow taking action leads to relief, excitement, and hope—When You're Ready

In this special edition of The Savvy Adjuster Podcast, host Chris Nichols is joined by Ema Roloff, cofounder of Roloff Consulting. Using her years of experience influencing the digital transformation of the insurance industry, Ema answers pressing questions about the future of AI for claims processing as technology grows and changes. Find out how carriers can combine these developments with a human touch to streamline processes and deliver exemplary customer service.Disclaimer: The views expressed by third-party guests of The Savvy Adjuster Podcast are their own and do not necessarily reflect the thoughts and opinions of Alpine Intel or this podcast. The material presented is for general informational purposes only.Discussed in This EpisodeThe growing significance of AIHow adjusting jobs will change as technology developsHow digital changes affect customer serviceHow carriers can use digital literacy to streamline processesExamples of how to leverage and grow AI in insurance claimsAdditional ResourcesAbout Alpine Intel:  https://bit.ly/3LUenTMAlpine Intel Resource Page: https://bit.ly/4cfxrXtAdditional Digital Literacy Resources:Roloff Consulting Digital Literacy Resources: https://bit.ly/46FfBfaArticle: Advantages of Smart Technology and IoT As Related to Insurance Claims: https://bit.ly/4ck045IArticle: 3 Ways Carriers Should Blend Automation and the Human Touch: https://bit.ly/4ddE3XB 

Host Whitney Boles is joined in this episode of Alpine Intel's The Savvy Adjuster Podcast by Alpine Intel Technical Education Manager Jay Dykstra and Donan Senior Forensic Engineer Gary Woodall to talk about solar equipment that appears in property insurance claims. Find out the difference between solar panels and solar arrays, what questions to ask when you're handling a solar equipment claim, and what you can expect from your expert assessment. Discussed in This EpisodeThe growing significance of solar panel claimsSafety considerations during inspectionsIdentifying and testing solar equipmentRepair vs. replacement recommendations and pricingKey solar equipment termsThe solar equipment inspection process and frequent causes of lossReal examples of solar investigationsAdditional ResourcesAbout Alpine Intel: https://bit.ly/4eMbcLgAlpine Intel Resource Page: https://bit.ly/45OXGlYAdditional Solar Equipment Resources:Guide: Solar Power System Components: https://bit.ly/3XNvuxMWebinar Recording: Exploring Solar Power System Claims: https://bit.ly/3VQULohInteractive Guide: 5 Things Adjusters Should Know About Solar Power Equipment: https://bit.ly/4bupZrb

For the Season 4 finale, we break out a new format: Desert Residency Discs, inspired by the popular BBC show Desert Island Discs. We listen to music recorded on location in the Wadi Rum Desert, and we talk about some of the major themes from the residency, including crisis, bearing witness, why sound and music hold us through difficult moments, and how to be present, whatever the circumstances. We close with a tarot reading that builds on our reflections around the elements of air, water and fire. Also: tune in as we learn to sing like camels.Music performed by Hashim Bin Muaitiq, Nour Batyne and Britt Pham, recorded live in Wadi Rum.Tarot Cards in This EpisodeThe cards discussed are The Tower, Six of Cups and Two of Wands. The deck used in this episode is the Mixed Signals Tarot deck designed by M Eifler.Images of the cards are available at thisisfiveandnine.com.Season 4 is co-presented with One of Many Studio (OoM), an experience design studio at the intersection of healing and justice work, connecting people with what it means to be a Future Ancestor.Five and Nine is a podcast and newsletter at the crossroads of magic, work and economic justice. We publish “moonthly” — every new moon

We delve into the transformative writing journey of Liz Long, an advocate for mental health and author of "Navigating Shit Storms: How to Find Your True Path When Life Gets Rough." Liz shares her insights on resilience, resourcefulness, and overcoming adversity as a nonfiction author.Insights for Nonfiction Authors: What to Expect from This EpisodeThe importance of resilience and resourcefulness in the nonfiction writing journey.How to overcome adversity and find empowerment as an author.Insights into navigating the writer's path with self-love and compassion.Practical strategies for journaling to nonfiction success.Explore valuable insights and 3 actionable steps post-show at https://authornationtube.com/journaling-to-nonfiction-success/

We are thrilled to have Elizabeth Willetts as our guest today. Elizabeth is the Founder of Investing in Women, an incredible platform that connects family-friendly employers with professionals seeking fulfilling, flexible, and part-time work opportunities.With over 17 years of recruitment experience under her belt, both in-house at one of the Big 4 and at one of the UK's largest recruitment agencies, Elizabeth has a wealth of knowledge to share.Not only a seasoned professional, she's also a dedicated mum to Emily, Annabelle, and a Labradoodle called Dougal. Elizabeth passionately believes in the transformative power of flexible work to retain women in the workforce and close the gender pay gap.What's in This EpisodeThe challenges women face when returning to work after maternity leaveHow remote and flexible working policies can benefit womenJob sharing: What it is and how it can be an effective tool for work-life balanceA comparison between traditional, archaic institutions and new-age, flexible start-upsCurrent policies on hybrid working and job sharingHow the landscape of work has evolved post-COVID-19Don't miss out on this engaging and eye-opening conversation. If you've ever wondered how we can break down barriers to make the workplace more inclusive for everyone, especially women, then this episode is for you.Elizabeth shares invaluable insights that are not only enlightening but actionable. So tune in, take notes, and be sure to engage with us on social media to continue the conversation.Up the Gains Links: Website Instagram Twitter

Kaaren Hall provides valuable insights into the world of self-directed IRAs in this episode. Tune in to learn essential strategies for growing your wealth through retirement fund investments in various asset classes, along with key IRA regulations you need to be aware of. Join us now!Key Takeaways to Listen forSelf-directed IRA: What it is and how it helps build your retirementImportance of due diligence when using your IRA for investingExpert advice on how to vet your IRA investment dealsExemptions for borrowing money from self-directed IRAsNew self-directed IRA laws that you should be aware ofResources Mentioned in This EpisodeThe 7 Habits of Highly Effective People by Stephen R. Covey | Kindle and PaperbackApartment Syndication Due Diligence Checklist for Passive Investor About Kaaren HallKaaren founded and made a resounding success of uDirect IRA Services despite being amid a recession and mortgage market collapse. She discovered a strategic way to put her 20+ years in mortgage banking, real estate, and property management to use. The solution was an untapped market for both skills and investors–self-directed IRAs. Through uDirect IRA, she has guided tens of thousands of Americans through diversifying their investments using self-directed IRAs with $1 billion+ under management. Connect with KaarenWebsite: uDirect IRA ServicesYouTube: uDirect IRALinkedIn: Kaaren HallX: @uDirectIRAFacebook: uDirectIRAInstagram: @udirectiraservicesEmail: info@udirectira.com To Connect With UsPlease visit our website: www.bonavestcapital.com, and please click here, to leave a rating and review!SponsorsGrow Your Show, LLCThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GrowYourShow.com and Schedule a call with Adam A. Adams

It can be hard to be clear on what matters most to you for your HR / People career; especially when you're busy firefighting at work. In this episode of HR Coffee Time, career coach Fay Wallis shares 6 questions to identify and prioritise what matters for your career, so that you can set realistic steps and goals to achieve what's most important to you.Key Resources Mentioned in This EpisodeThe free pdf condensed version of Fay's HR Planner for 2023 Connect With FayConnect with Fay on LinkedInFay's website: Bright Sky Career Coaching Other Relevant HR Coffee Time EpisodesEpisode 80: How quarterly reviews can help you thrive in your HR careerEpisode 69: Monthly review – the simple secret to making progress in your HR careerEpisode 66: Reflecting on 2022 – looking back to look forward Rate and Review the PodcastIf you found this episode of HR Coffee Time helpful, please can you rate and review it on Apple Podcasts or Spotify? If you're kind enough to leave a review, please do let Fay know so she can say thank you. You can always reach her at: fay@brightskycareercoaching.co.uk. Enjoyed This Episode? Don't Miss the Next One!Be notified each time a new episode of HR Coffee Time is released and get access to other free career tips, tools and resources by signing up to receive the free weekly HR Coffee Time email. How Fay & Bright Sky Career Coaching Can Help YouIf you've been enjoying the podcast & would like some support from Fay or her colleagues at Bright Sky, they can help you through:1:1 coaching to overcome your career challengesGroup coaching – build your confidence, credibility & influence in 6 weeks through Fay's signature programme, Inspiring HRInterview coaching to succeed in your next interviewCareer change coaching to find a new, more fulfilling careerThe ‘Power Up Your LinkedIn Profile' online course, to create a powerful LinkedIn profile and build your confidence at using LinkedIn to get your next role.The

Business has changed and it's scary. What do you do in a downturn market? You go back to the basics, because there is still a lot of money to be made now.Three Things You'll Learn in This EpisodeThe basics of marketing in this economy.What you're doing wrong right now.Why this market is so scary, but doesn't have to be.ResourceCheck Out The Locker RoomReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedwhat is up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, folks, we are gonna get back to some basics today.People are wondering what the hell do I do? What should I do in business isn't the same as it was 18 months ago, we don't know what the hell's going on anymore. And people are like, freaking out. Chill, dude, these are the best brand building opportunities to take share and territory than ever. But I understand it's very scary for a lot of people right now. Because reality is most of you have never seen a shift. None of you guys have seen a down market to the tune of about 85% of you. And if you've never seen a down market, you're probably shitting your pants right now and rightfully so. So what we're gonna be chatting about today is what do you do in a down market, this will be my second and a half one, I believe in my career. And we're gonna give you guys some very, very basic advice. But it is basic. And unfortunately, what we're chatting about today is you got to go back to the basics. One of the gurus I followed when I first started my career, I think, as Craig forte, who said, You must be brilliant at the basics. You got to be brilliant at the basics. And I think that's correct, but if not, whoever it is, thanks.I still think about that. And it's absolutely true. The big teams out there right now and there's a lot of you guys are listening to this, you're getting your ass kicked right now that $20,000 of ad spend, you've been spending monthly? Well, the ROI isn't converting the same way it is because when there is a market shift, what you can't control are consumer habits. And that's exactly why today's episode is gonna be going back to the fucking basics. So without further ado, we have Mr. Jake Dixon on the show today, Jake runs the locker room, which is a coaching company, a really kick ass coach, coaching company, very bottom of the line guy and he's dealing with this in all markets across the country, because they have students everywhere. And I think what you're going to get today is a lot of insight on what you should be doing right now. So quit freaking out, grab your pen. Stop running on your treadmill and listen to what Jake says Jake, how you doing, dude? Doing great, Mike. Glad to be here, man. Let's rock and roll. Thanks for coming on the show here. Why don't you tell everyone a little bit about yourself? Jake's a dude.I'd say why don't you Tom, how'd you get your why you guys have so many coaching students? Why should ever listen to you? Well, you guys been doing? Yeah, I'm gonna dudes. Dude. I'm a coach dude with the marketing dude, what a great combo here. So yeah, my quick background is I played college and professional baseball. Hence inspiration for come coming up with the locker room, a lot of symbolism, a lot of sports analogies, some of which I'm sure I'm gonna drop on you and your audience today. But we specialize in working with broker owners team leads, as well as the agents who we feel are underserved I lovingly refer to as the blue ocean, which are any agents launching their careers, their dual career, they're selling fewer than 24 homes per year. That's right Blue Ocean Strategy book. And that is that's our bread and butter. There's plenty of coaching options out there for the mega mega superstar agents and producing agents. And we can serve you as well. But our messaging and our specialization is really birthed the newer, lesser producing crowd that wants to level up. I remember when I first got into real estate, I was doing a keg stand. And then a week later walking down Michigan Avenue wearing a suit and I'm like what the fuck just happened. And I joined a company that was called home touch. They're out of business since but we had a kiosk and water tower mall right next to Fannie Mae chocolates. And if you've ever been to water tower mall, it's a tourist trap. And there's a lot of people now you might not be able to walk through there without getting mugged. But that's a different story.And I sold my first four, six houses right off the floor. And it was we'd have listings, sitting there, right? And listings would just be sitting there. And then people would stop and be like, Oh, what's that worth just certain note the same concept as a window shopping when you walk past the real estate office in a place you've never been to before you always say hey, what does that house going for here? Right? So it was very easy to have these conversations and I was only 22. But instantly I knew the name of the game was having conversations because of that. Right? And that's so basic, and the gurus will tell us so you're one more note away from your next Yes, the way I look at content creation brand and all that as your own more view away from your next referral and our client because 10 to 15% of the people that see your shit, they're moving and 100% of them have referral for you guys. So my version of going back to basics is always go back to the basics if not everyone you know that knows of that you'd invite to your wedding or funeral with an unlimited budget doesn't know the fact that you're in real estate. That's what I mean. Go back to the basics. Now. How hard is it? I've never understood this real estate. I can't get business I can't get business. How hard is it just inlet the with Facebook IIemail, social media just know the let the people 100 to 200 people that you would say hello to in the grocery store. How hard is it to remind them? You're in real estate? This isn't rocket science.No, you're exactly right. And that's why we say here our motto at lockerroom is real estate's a contact sport, it's time to get your jersey 30. Some of you are going home every day without a speck of dirt to be shown for on that jersey. And so, to emphasize the point you're making there, you're absolutely right, right. We have something a concept here something crunchy, maybe called the five to 25 challenge. All we've done is repackage something that otherwise becomes numb and unsexy and made it sexy again, because I can beat you over the head, like every other person about lead generation and making your contacts. But we just repurposed it, calling it the five to 25 challenge. So math majors out there. Here's what that is. It's five contacts a day for five days a week, over, let's say, 50 weeks out of the year. Anybody can do that. I don't care if you're launching your new business, your dual career are you the busiest superstar mega producer out there, you can have five intentional conversations every day, no excuses. So that's 1250 Real Estate conversations over the course of the year. And I've been tracking this religiously now for seven years. And again, keep in mind my audience, but I see consistently a 2% conversion rate meaning for every 50 people I talk to, it will yield me one new piece of business. So what's 1250 Real Estate conversations times 2%? Right? You guessed it 2525 sales in a year puts you now in the top three to 5% of producers according to Nar put that on your fridge, you know? And yeah, what am I gonna talk about? I can't just call people to say, What am I gonna say, Jake? Well, that's a problem. Mike, you know this as well, as I do is I work with so many agents who say, Well, I've already talked to everybody I know. And I call bullshit because what you actually have done is you cherry, pick your database, show me your your phone contacts, and then show me all the friends and people you have on your social media. You mean to tell me you talk to every single person, highly unlikely what you've actually done is just cherry pick your database, because you're so busy on or worried about what am I supposed to say? So it's not a contact issue. It's a skill set issue, which is scripts and dialogues and having the confidence to go speak with people. I hear that all the time people like, especially with content creation, like Dude, I'm not gonna send that video. On Facebook. Everyone already knows I'm in real estate. I'm like, Oh, really? How many deals did you last year, because I break down the math for and here you guys can break down the math, if you're sitting at home too. And how many deals you do last year, they'll say 12 how many friends you have on Facebook 1000? Well, out of those 1000 Friends 100 250 of them fucking moved. But all 1000 of them had a referral for you that you failed to get. And you're telling me you only did 12 transactions over the course of your lifetime. 80% of the people who moved us the first person they met.What are you talking about? The numbers don't add up, right? That's basics. That's basics. It's being everybody's looking for the shiny object get rich, quick pill. And the reality is, last time I checked, unless you want a robot or artificial intelligence mechanism to replace you. We just got to get back to the basics, which is what this is all about. I equate this to a former life when I used to give young kids baseball lessons, right? Again, I have a significant background in sports like, and so I would teach a 12 year old for example, the same way I taught that kid how to grip a bat or hold that baseball properly,is literally the same thing those guys on TV are doing earning millions of dollars a year. They're the best at what they do. Okay, so So the bottom line is this. If it's true in baseball, I've got to be I've got to be led to believe it's true in the sport called Real Estate that the fundamentals don't change, the fundamentals stay the same, right? It's just that the game speeds up. So instead of that kid throwing 55 miles an hour in Little League, now they're throwing 95 miles an hour in the major leagues. But guess what, the grip and the how they hold the bat is the same. So agents the same way you close 12 homes per year is the exact same thing it takes you to close 112 homes per per year, you just need to master the fundamentals. And then notice that the game speeds up but the game and the fundamentals don't change themselves.I gotta take a quick interruption here. Just to show how on brand Jake is and he doesn't catch us if you're not watching us on video. He's got a locker, like a gym locker behind him. And when we're talking about brand and all of this stuff not to interrupt as Carson has had to bring this up is that he's living it like he's not scared to do it. The way he's talking. He's using like all these analogies and I guarantee you that that's has a ton to do and people I feel like I get you dude, you know, but he's not not being himself at the same time. So when people are like, Hey, I don't know what to talk about. When I have these conversations. It's like what do you mean you don't know what to talk about? What do you an introvert. Like you just call someone up and say what's up? I would call up like my frat bros and be like, hey,What's up, dude? What are you doing? And you just say, I've been talking to you I'm in the car, like realtors are in the car for like two hours a day, dude. Like just I would just call people up, like what's going on bro? And then eventually, during that conversation, you're like, so How's work going?And then they're like, Oh, how's it going with you? I just sold the house. Oh, yeah, it's just that constant reiteration. And you never know. And then you're right. Like, what you'll find is like 10% of people, most people don't know they're moving yet to guys this year. Like, you gotta admit it. Some of these some of these people in here relate in yourrelationships and your your database are going to be getting pregnant, they didn't mean to. Right, some of them are going to be like getting sick or losing their jobs, bucks, none of them are going to sell their damn companies, and they're going to want to upgrade, right? So it's just you don't know where it is. But what happens is that when somebody wants to freakin move, 80% of them hire the first person they meet with. And nobody wants to talk about real estate all day long, until they're in the market ready to buy or sell. But that doesn't mean you can't be talking100% Man, I'm doing a class coming up. And it's called CRMs, but not what you think. And of course, I just like to have fun with people and mess with them. But so CRM is an acronym, because I get asked all the time, what's it going to take to make it through this market or, you know, survive, and whatever. So I put in an acronym CRM. So it's consistency. Number one, consistency. Number two is relationships. Number three is market knowledge. And number four, the s, of course, is skill set. If you master those things, and implement those things now, or whatever the cyclical industry is doing, you're gonna be just fine. And that's kind of what we're talking about getting back to the back to the basis, it's not necessarily the shiny technology object. Mice version of CRMs is consistency relationships, understanding the market knowledge and skill set development. Yep, go there. I think that, like, if we're, what we're really going here is like you're working on a business, you're working on your brand is what it comes down to. It's not chasing a bunch of leads, guys, like that's gonna burn you out, especially in a market like this. You know, like, I'm gonna assume that. I mean, we're about to see two more bank failures coming up. fads retarded, and they they're raising interest rates, and they're causing these bank failures that gets the writing's on the wall.And I don't know, I don't know what's gonna happen. But there's an opportunity there, right? No one's talking about that right now on social. So like, what kind of conversations can you have on a brand? Well, I'm just gonna talk about current events.You know what I mean? Like that, there's so many ways you can go out and do it. But the other thing you want to think about in times like these is that so many people are very quiet right now. And that's why you want to be very loud. And in a shift, that's where the opportunity is, you could take territory and territory doesn't have to be physical territories attention, guys. And the more attention you have, the more territory you're gonna get, and more people know you are then the more conversations you have, like we're talking about. And it's nice when you have these conversations, and you do them with content or you reach out one on one, whatever it is. You're building a brand at the same time. It doesn't happen overnight. Jake wasn't an all star pitchers first round were you Jake. I mean, I'd like to think I was maybe in my head, but hell no, it took a lot of work alot of reps. No, I love what you're saying there because it's it goes back to being human. We are human beings and stop making it weird. Like, dude, sometimes the word lead generator prospect freaks people out. I don't know, I'm just a small town, dude, from the sticks of Illinois. To me, it's going out and making friends and having real conversations. Congratulations, you lead generated because in a normal conversation, which means it's back and forth. If you ask somebody enough questions, they're bound to ask you back something like how are you or how's your business? That's when the real estate Gods open up the clouds and it's your chance not to blow it. And because you can subtly input something about real estate, like you said, here's another little little trick on words, one of our coaches, which I thought was genius, recently was targeting this the subject of like, well, what am I supposed to say, you know, I can't just call him when I need something and beat him over the head with who do you know, look at a buy, sell, invest in real estate. That's the worst. I hate that. Don't do that. Please, just stop doing that. Don't do that. That's like saying, Who wants to sleep with me today? Right.It's a booty call.So so check it out, though. So she said we need to start need generating and stop worrying about lead generating need and Edie if I call somebody say how are you? What can I do for you, especially in that post COVID era, all that other stuff will take care of itself? Start position yourself of being a person of value in a connector and asking how can I help? What do you need from me? And the rest of the stuff will take care of itself. So maybe some of you need to start need generating and quit worrying so much about lead generating. I love that. I got an email today from one of our clients. She's a mortgage broker, and I think she's the last mortgage broker I've left as a video client.Because you guys all quit, because you're scared. And what happens is, is that she's crushing it. She actually reached out this morning and she's like, Hey, I have a real estate agent. And her and her husband also own a bakery, and I want to add value to her. So I'd love to feature her on like a business type interview and mend that relationship. I'm like, That's an excellent idea.Because she's swimming upstream guys, like, you know, she's thinking in the future she's cultivating and every other lender in her market are dying, and they're sitting underneath the desk shaking,scared and not doing anything, just worrying about what's gonna happen tomorrow. But she's being proactive, and she's taking territory. This is what I mean by that. And it's super super. It's not rocket science. It's grassroots, you know, and you're right. So you can do it from the numbers game with the database, or the five to 25 challenge. But again, to your point, just there, you know, I'm a strong advocate of forming your top 50 MVPs. I don't care if you're a brand new agent and a new market or whatever. But who are your MVP is those raving fans, those core advocates, and some of them are probably most of them are in the form of other people within the real estate industry, insurance agents, carpet cleaners, pest control companies, general contractors, on and on and on. If I have coffee or lunch with one of them a week for 50 weeks, you can't tell me that 50% of them probably are going to refer you a piece of business this year. That's 25 sales right there. Yep. Now make it a symbiotic two way relationship. It's not all of what's in it for me. But hopefully your listeners are, you know, get what I'm saying here. You approach it the right way. But you got 50 People like that in your back pocket, and even half of them deliver for you every year with one referral. Jackpot. Yep. Sobesides reaching out cultivating relationships, what else can we be doing?Why personally, I'm a big proponent of this, we need to be focusing on ourselves, how are you growing yourself? How are you protecting that thing upstairs in your brain or in your head called your brain? And so I'm a big proponent of personal growth. And that's why people are listening to your podcast. I have to assume Mike because they dig your content and it helps snap them out of the funk. Who you're surrounding yourself with what conferences what what things are you feeding yourself because right now, that sucker upstairs is very delicate, and there's so much fear so much noise that we can buy into and become a victim of or we can drown out the noise rise above it and be that agent who's standing there stronger than ever before, whenever the economy or whatever rebounds, because I suspect you feel the same way. I don't give a shit who's in the White House. I don't care what the stock market's doing today. I'm in control of things more than a lot of people care to admit, you know, and if we just stop paying attention to the crap and take control, we'll be just fine. Yeah, you got to surround yourself you're actually having an event coming up soon. I believe in Orlando. Why don't you tell them about that really quick? Yeah, go into events, get your ass out of the you got sometimes just gotta step outside your comfort zone guys. I always came back from events, implementing at least one thing, but more importantly, I got reengaged and reactivated because I was so burnt out. So I'd get the hell out of town go to an event. And then I come back and all sudden, I'm like a new man. What are you having? Yeah, as in you're right. I mean, there's tons of events going on. People are craving connection out getting out from behind these computers and zoom screens all over again. So yes, and everybody's gonna roll their eyes when I say this, but it's in Orlando in August. Oh my gosh, it's so hot. Get over it. We'll be inside. Okay, so August 10 11th. And 12 is our event in Orlando, it's called the TLR breakthrough event. You can go to TLR nation.com/breakthrough event to get all the details. We have two days for agents and two days. For broker owners and or leader leaders in general, it's going to be amazing. So yeah, we're looking forward to it. We've got about 125 spots for agents, 125 spots for brokers. We'd like to keep them small and intimate. And our events are very different from the majority, because they're very heavy on the workshop and collaboration. You're not going to just leave with pages of notes, you're going to leave with things done ready to implement when you get home. Yet, take action.Folks, what I would be doing right now is learning how to use your damn phones and creating a whole lot of content. People are like, Oh, I can't create content. Yes, you can you have three options. One, you learn how to do it and you start doing a bunch of short form stuff. And videos, too. You hire somebody to do it for you. But that just depends if you have the budget, and then threeyou do a little bit of both. There's no shortage of it. But like for those you that are short on budget, then learn the time put the time into what else you do and don't have any clients. So what else are you going to be doing right now?Um, if you have if you're too busy then you have money because otherwise you wouldn't be busy so then reinvest that money could be in such a cheapass like, you have to focus on putting it into the business you guys, you can't be quiet right now I would I think created I saw create a lot of noise I saw an awesome probably the best ad video I've ever seen was Ryan car 32nd or 62nd real best ad I've ever seen on social at least for real estate agent targeting real estate agents. And he basically just said the same shit. Like he's like, dude, like, these markets are great double down on your brand. I never bought a lead in my life like the television show doesn't hurt. But same thing. You know what I mean? It's he's, he's on point is it's true. It's just a giant popularity contest. Yeah, you're right. I mean, we have a whole section on our event from Jeff fitzer. Some people might know Jeff, who listened to this and he's going to talk about marketing and videos specifically at our event. And it reminds me what you're just saying of Gary Vee, or depending on who you follow. There's all different opinions on this. But he says stop worrying about creating and start documenting. Right and so my buddy Josh down in Jacksonville, Florida, was notorious. He has 1000s of videos on his YouTube channel, mega mega agent 65% of his business comes legit from YouTube. And to make a long story short, one of his most popular most watched videos of all time, check this out now was he got a nasty letter from his HOA? Basically saying, dude, you got all these nasty hard water stains on your mailbox, it looks like shit, you need to you need to do something you need to paint your mailbox. So he could have just painted in mail his mailbox. But what he thought to do is repurpose that as an opportunity to talk to his neighbors, that where he lives works and plays, right? And so he flips his video camera around on his phone and says, Hey, what's up neighbors. It's your local favorite, you know, realtor, Josh here, blah, blah, blah, look, I'm getting ready to paint my mailbox, I got this letter. Here's a couple tips on how to go about painting your mailbox. So it looks like a million bucks. Like he was going to do it anyways. But it was just that I'm amongst the people. I'm a man of the community. And oh, by the way, I'm a real estate agent. You know, it was just beautiful. He's got so much business on video like that. Crazy. That has nothing to do with real estate. Like it's no, it's so we had a guy that started. He's just doing a that's a good tip. If you guys doing short form content, you have to upload it as a real please don't upload it as a regular video. So we had this guy and he was we're doing all of his editing work. And you know, he stopped talking about real estate, you start doing barbecue reviews. And in all of his videos, he's always wearing like a hat that says like, I'm a realtor or shirts that say I love real estate or something like that. So he doesn't have to say it. So he's just branding, the fact that he's in real estate, but it's very guy Ferraris. He's going around and just doing restaurant interviews. And all he's doing is eating. Right. And he's just he just he's a total dude, he looks like it. He started uploading them as reals. I mean, it shipped blew up like he's got like, every real now is like 3000 views, 4000 views, 10,000 views. And now he's become known as like this barbecue guy. On the flip side, we have an attorney I started doing content for and she's a bankruptcy attorney. And she's like, well, what can I do to stand a little bit different? She's like, 75 years old. And I'm like, what do you do on the weekends.And I found out that she knits picture that 75 year old who knits a My Great. Well, all I want you to do on video is just start, I want you to be knitting a ball of yarn. While you're telling me about bankruptcy. It's very simple. No one's gonna care what you talk about, but they remember how you said it. So it's very simple to build attention right now, you guys, you don't have to overthink this stuff. But you have to start doing it. Because right now, there's a lack of people doing it. A lot of your competition is scared. And when you just take the earnest and start doing it, you're gonna get the noticed. That's what a shift is. Yes, it won't pay off right now. Probably take 3678 months, but I could guarantee you in 12 months from now, a year from now, you'll come back and you'd be like, Holy fuck, I was so glad I started creating that content. That's awesome, man. I've never heard anyone who hasn't like I have not heard anyone who have it. The only time it doesn't work is if people don't like you. That's nothing I can help you with. You're in the wrong damn business.So reminds me like I don't know if you follow like Dave Portnoy or somebody who just does pizza reviews. Oh, yeah. Love. You know, all the do does is pizza review.Best pizza review was in the South Loop. I live in the city, Chicago, and he's doing a pizza review at eighth and state and it's a pizza place I've been to many times, and there's a cardigan stolen right behind him with a cop just sitting there waiting. And it's the best pizza review ever. And he's just eaten a pizza testing. And he's just like, dude, that car just gets stolen.Right in the middle of the city, but that was one of the it wasn't just a pizza show. Like that's why I'm talking about I remember that. But now I'd also remember he's the pizza guy. So like, you guys, be you. That's the point though. Like the end of the day. What are we doing here? I would argue or submit at least it's to win the mindshare battle. If I can win their mind. Look, I don't have to remind them every day.Some day or every conversation what I do if I'm doing my job effectively, they'll know. But what are we going to talk about between now and then seven years or nine years from now when they have an actual real estate need to buy or sell? We better find something else to talk about and stay top of mind with each other. So whether it's pizza or barbecue or knitting or whatever, take something you naturally enjoy. Create some video content like you're saying with it, and you stay top of mind amongst the people. Yep.Not that hard, guys. You just got to do it. Folks, we appreciate you listen to this episode. Why don't we Jake, tell them again about that event. I might be going there. might check it out. Love to have you. So yeah, man. It's Orlando, the TLR breakthrough event August 10. Through the 12th you'll find your dates accordingly on whether your agent days or the broker days, just simply go to TLR nation.com/breakthrough event we'd love to have you cool, Folks, we appreciate you listening to Episode The real estate marketing dude podcast. Folks, if you need help building your content, I want you to visit our new software we just released it's called referral suite referral suite.com That suite s wet like the blue popsicle.com and visit it if you're having trouble staying in front of the people that matter most that are responsible for the vast majority of your business. Give me one to two hours a month and I'll make sure they all know who the fuck you are. Appreciate guys listening and we'll see you guys next week. Peace. Thank you. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

A lack of confidence can stop us from tackling all sorts of challenges at work. Maybe it's holding you back from putting your ideas forward for a new initiative, or preventing you from creating and presenting an HR or People strategy for the first time, or stopping you from challenging someone at work when you disagree with them, or you can't bring yourself to speak up in meetings.Whatever your challenge is - this episode of HR Coffee Time is here to help. In it, career & executive coach Fay Wallis shares 3 tips to tackle a challenge at work when you aren't feeling confident:Creating a vision boardAdopting a test-and-learn approachUsing affirmationsKey Resources Mentioned in This EpisodeThe free pdf condensed version of Fay's HR Planner for 2023"Big Feelings: How to be okay when things are not okay" by Liz Fosslein & Mollie West Duffy"I Can Do It: How to use affirmations to change your life" by Louise Hay (Disclosure: the book links are affiliate links, which means Fay will receive a small commission from Amazon if you make a purchase through either of them.)Connect With FayConnect with Fay on LinkedInFay's website: Bright Sky Career CoachingOther Relevant HR Coffee Time EpisodesEpisode 1: How to feel more confident at workEpisode 36: Four simple but powerful techniques to banish imposter syndrome, with Joanna LottEpisode 73: 5 ways to feel more confident in your next interview, meeting, or presentationRate and Review the PodcastIf you found this episode of HR Coffee Time helpful, please can you rate and review it on Apple Podcasts or Spotify? If you're kind enough to leave a review, please do let Fay know so she can say thank you. You can always reach her at: fay@brightskycareercoaching.co.uk.Enjoyed This Episode? Don't Miss the Next One!Be notified each time a new episode of HR Coffee Time is released and get access to other free career tips, tools and resources by signing up to receive the free weekly HR Coffee Time email. How Fay & Bright Sky Career Coaching Can Help YouIf you've been enjoying the podcast & would like some support from Fay or her colleagues at Bright Sky, they can help you through:1:1 coaching to overcome your career challenges

If you're looking for a new role, or you're responsible for Recruitment in the organisation you work for, this episode of HR Coffee Time is here to help. You'll get to hear from Tansel Omer, the CEO and Founder of a new Recruitment platform - Presentus. Tansel joins Career Coach, Fay Wallis on the show to talk through how Presentus is a unique solution to your recruitment challenges.Key Resources Mentioned in This EpisodeThe special HR Coffee Time link to visit the Presentus website and register as a candidate (if you're looking for a new role).The special HR Coffee Time link to visit the Presentus website to learn more and register as an organisation (if you're interested in using Presentus to fill your vacancy/vacancies).Connect With Fay & TanselConnect with Fay on LinkedInConnect with Tansel on LinkedInFay's website: Bright Sky Career CoachingTansel's Book Recommendations(Disclosure: these book links are affiliate links, which means Fay will receive a small commission from Amazon if you make a purchase through it).Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies, by Reid Hoffman & Chris YehThe Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses, by Eric RiesRate and Review the PodcastIf you found this episode of HR Coffee Time helpful, please can you rate and review it on Apple Podcasts or Spotify? If you're kind enough to leave a review, please do let Fay know so she can say thank you. You can always reach her at: fay@brightskycareercoaching.co.uk. Enjoyed This Episode? Don't Miss the Next One!Be notified each time a new episode of HR Coffee Time is released and get access to other free career tips, tools and resources, by signing up to receive the free weekly HR Coffee Time email.How Fay & Bright Sky Career Coaching Can Help YouIf you've been enjoying the podcast & would like some support from Fay or her colleagues at Bright Sky, they can help you through:1:1 coaching to overcome your career challengesGroup coaching – build your confidence, credibility & influence in 6 weeks through Fay's signature programme, Inspiring HRInterview coaching to succeed in your next...

As an HR professional, you know that the role can be demanding and fast-paced. With so much to do on a day-to-day basis, it can be easy to lose sight of the bigger picture and your career & strategic goals.In this episode of HR Coffee Time, career coach Fay Wallis shares practical advice on how to use a quarterly review to identify areas for improvement, celebrate your achievements, and set meaningful goals for the future. Whether you're working on your own or as part of an HR team, her insights will help you work more efficiently and purposefully.So, if you're looking for a way to stay on top of your busy HR role while also achieving your career goals, tune in now to discover how the quarterly review can help you work smarter, not harder.Key Resources Mentioned in This EpisodeThe free pdf condensed version of Fay's HR Planner for 2023 Connect With FayConnect with Fay on LinkedInFay's website: Bright Sky Career Coaching Other Relevant HR Coffee Time EpisodesEpisode 61: The 4 pillars that will help you be strategic in your HR roleEpisode 26: How to be strategic in your new HR leadership role Rate and Review the PodcastIf you found this episode of HR Coffee Time helpful, please can you rate and review it on Apple Podcasts or Spotify? If you're kind enough to leave a review, please do let Fay know so she can say thank you. You can always reach her at: fay@brightskycareercoaching.co.uk.Enjoyed This Episode? Don't Miss the Next One!Be notified each time a new episode of HR Coffee Time is released and get access to other free career tips, tools and resources by signing up receive the free weekly HR Coffee Time email.How Fay & Bright Sky Career Coaching Can Help YouIf you've been enjoying the podcast & would like some support from Fay or her colleagues at Bright Sky, they can help you through:1:1 coaching to overcome your career challengesGroup coaching – build your confidence, credibility & influence in 6 weeks through Fay's signature programme, Inspiring HRInterview coaching to succeed in your next interviewCareer change coaching to find a new, more fulfilling careerThe ‘Power Up Your LinkedIn Profile' online course, to create a powerful LinkedIn profile and build your confidence...

In today's market, we should all seek to be investor friendly, especially as agents. We are looking at how investing is a great way to accumulate tax free real estate.Mat has been at the forefront of the Self-Directed IRA industry since 2006. He's CEO of Directed IRA, a partner at KKOS Lawyers, a national speaker, a top-ranked podcast host, a best-selling author, and a self-directed retirement investor. Mat is a VIP Contributor at Entrepreneur and is an expert author at Cryptopedia.Three Things You'll Learn in This EpisodeThe benefits of real estate investing.What is the best way to make your money earn money?How to avoid taxes on real estate investing.ResourceCheck Out Mat's WebsiteReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you track new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get startedWhat's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast, market shifted, folks, we're gonna talk about something not so much on marketing today. I mean, I guess it can be, but more so on skill sets, something very important, I believe is gonna be coming up into the market. And although interest rates went down to 5%, I still don't think we're at the end of this thing. Yeah, do you guys, I'm almost positive, I could tell you that, but I can't predict the future. I've seen a couple shifts in my age. But what one of the skills I'm getting out is, whatever you're gonna decide to do, you need to become investor friendly. If the only types of transactions you guys are creating are just residential buy, sell and moves, you're gonna be missing a major opportunity in the upcoming market. Because the reality is, is that the real estate industry has a large shortage of investor friendly agents. Most agents aren't even know what the fuck we're talking about right here when we start talking about this. And if I didn't personally know someone who taught me all this stuff, like five or six years ago, I would be completely lost. But how cool would it be? If you were able to teach your clients, all people, anyone you knew how to buy tax free real estate, and not pay any taxes on it at all? Because that's basically what self directed IRA investing is. I'm gonna tee up and I don't know what Matt here is gonna talk about. We just met like, what how long goes like two minutes ago? Yeah, I'm great, though. I'm gonna dumb this down for everybody. Okay, and just break this down in human language. So I know Matt's an attorney and get into these big terms and stuff. So I'm gonna put them in real estate terms. We call them layman's. Alright, so all this says you can build you can install certain amount of money into a Roth. And after that Roth is season season, he'll define what season means you can literally treat it like a bank account that doesn't get taxed. Is that a fair statement? Yeah, the number one way to make money in the US tax free and not go to prison. The number one thing people are gonna be looking for is an agent that understands this type of skill set one of them all the investors skill sets. And even the rookie investors, this is how you pull them in once you know more than what they do. Great. That's the whole point of having a fucking license to begin with, and having a job you guys. So without further ado, we're gonna go ahead and introduce our guests as an expert here at the top book on self directed investing and IRAs. And you want to take notes on this episode, because you don't get hired for what the hell you do you get hired for how you do it. Matt, why don't you go ahead and introduce yourself to the listeners here who may not know you yet? Why don't you say hello and tell them a little bit about what you do. And I got a bunch of questions for you. Yeah, love it. Thanks for having me. I love this topic. I'm Matt Sorenson. I'm an attorney wrote the number one book the self directed IRA handbook. In the field, I self direct my own retirement account, my IRA and 401 K's into real estate. I've been doing this since 2006, for clients, and I'll give you an example of my first client I did this with that was the whole reason I got into this space and specialized in it. But I have a Ira company where a trust company called directed IRA, we have over a billion assets primarily invested in real estate. So you know, every day we're opening 3040 new accounts, the majority of which are buying real estate, there's $30 trillion in the US in retirement accounts. $30 trillion. So for anyone listening, like, I don't care if you have zero money in retirement accounts, and you're like, This isn't for me, I don't have $1 in an IRA or 401k. Yeah, but everyone else does your potential clients do other people that can fund deals for you do? And then for those either in the real estate space, wouldn't it be nice if you could invest tax deferred, or tax free dollars like IRA and 401, K's into something you actually know, like real estate instead of buying a stock bond or mutual fund. So it's a huge topic, huge topic. It's where all the money's at so. So everybody's got to know this.Exactly right, dude. So here's what I want to start with. Because I'm gonna I'm gonna ask you questions based upon what I'm pretty positive. A lot of the agents don't know, just so they understand how this process works. Alright, so forgive me if I asked you. So first first question I have on this isyou just sort of said it. Why is it important for real estate agents and lenders to know about what a self directed IRA is? Why the hell do I need to know that? Yeah, well, if you have your own retirement account, wouldn't it be nice to invest it in what you know? I mean, if you're in the real estate space, you have a competitive advantage to see deals and opportunities. You know, I used to teach classes to the Realtors Association all the time. I'd ask people howMany of you have an IRA or 401k, like two thirds of the room, raise your raise, how many of your IRA or 401, k's are invested in, in mutual funds, as you know that same groups hands still up? How many of you know a good mutual fund that you're excited to buy and you think is going to make you money? Everyone puts their hand down? Like how many of you know a real estate deal? You think you can make money on? The frickin whole classroom goes up, let alone people don't even have an IRA or 401 K, I'm like, why are you not investing in what you know? Like, you're like LeBron James, playing ping pong go dominate what you're good at, like, you're gonna get better return. So if you're in the real estate space, this is you actually have a huge advantage over everyone else to make money in these specialty accounts. And when we say there's a self directed IRA, and there's an IRA, and correct me if I'm wrong, but an IRA is like when you get a financial planner, like, Hey, do give me like, 10% of your money, and I need to go invest it. And then these guys go out there, and then they put it in some kind of computer algorithm or whatnot, and they're trading all these stocks, you get statements for it, no one knows what the fuck they may or say, or when your expenses were made. You don't know it. But you know, I've a lot of financial planner, friends, but self is like you control your own investments. That's the difference, right? You could invest into like a financial planner and have like a, what's it called, like, creating a mutual account? I guess, is that the word?But or you could control your own destiny by investing that self RA into hard assets? You can buy gold with them, can you silver, you could you can lend that money as a lending source. So I could lend someone 10 grand and charge them 12 and get back to 20% interest. You know, you could do whatever you want you direct the investments. Right? Yeah, I think the easiest way is self directed IRA is basically an IRA that can invest in any asset allowed by law. So like, there's 30 companies that do what we do. We're the best directed IRA, you don't need to know anyone else. And look us up, you know, check our reviews versus our competitors and our fees and everything. I don't think anybody's even close to us. But if you let's say you have an IRA at Fidelity or TD Ameritrade and you call it fidelity or TD Ameritrade you say, hey, I want to buy real estate with my IRA. They're gonna be like, you can't do it. And it's not because IRAs can't do it. It's because fidelity IRAs and TD Ameritrade, IRAs can't do it like their broker dealers, they let you buy what they sell, they don't sell real estate, they're gonna let make you click a button to buy something they sell, which is stocks, bonds and mutual funds. So you have to just move that account. So if you're at fidelity, and you have a Roth IRA, they're buying stocks or mutual funds, and you got 100 grandson over there, and you're like, Oh, I'd rather put this 100 grand on a real estate deal. I want to be a private money lender to somebody doing a flip whatever the case may be. We just transfer that 100 grand from Fidelity over to your Roth IRA directed, which is self directed and will let you do real estate. I mean, other stuff. You mentioned precious metals, like gold and silver. Clients about crypto, I have clients on a Mexican soccer team with their IRA, racehorse sauce, avocado farms, like weird stuff. But these are people that are into that they know that space and they invest in what they know. That's a good point is like, I don't know anything about the stock market like nothing, zilch, zero, like I just don't, I wouldn't invest in it because of that, because I don't like not being in control.Okay, but getting started off isn't like when you're just starting. So let's just say I'm a real estate agent or lender, I'm somewhere around the home in Ohio.How does it how do I start, you could have an IRA and I could actually convert it into a self? And then once I have the self, like how much money can I contribute? If I don't have an IRA already, so you could you could convert an existing IRA, or you have to start from scratch if you don't have one yet walk me through that process. Okay, 80% of people who self direct and are going to do real estate with an IRA or 401 K, already have retirement account money, they got an old employer 401k, they've had for 10 or 20 years, and they're rolling that over, or they already got an IRA at TD Ameritrade or fidelity. And so for those ones, it's the easiest, because let's just take the money you have or the piece of it, you want to self direct, and you just do what's called a transfer a trustee to trustee transfer, you set up a self directed IRA with the self directed IRA custodian for my company's case, directed IRA, and then we go request that money from TD Ameritrade or fidelity. Now if you're zero, though, and you're like, I haven't seen anything, and this is common for real estate agents, yeah, you know, a lot. I've never had a yeah, get a 401 K, you know, I don't have the 401k that coming out of their paycheck. For any real estate agents, the best option is what's called a solo 401 K. This is basically a 401k, you get a set up for yourself. And it's actually an awesome plan because you can put $66,000 A year into this thing. It could be Roth or traditional or you could mix it up between Roth and traditionalsolar, okay. It's not to interrupt you, but say that the dollar amount I can invest because you can pick how much money you want to invest in IRA. There's rules put in each year. It right from one end, unless it's income from the investment, right. Exactly. Yeah. So like income from the investment is unlimited. Like you could be Peter Thiel, who has a $6 billion Roth IRA. You know, my largest client has a 300 million Roth IRAA. And you know, there's no cap on how much you can make in these accounts. But there is a cap on how much you get to put in each year, that's kind of your investment capital, you can only put in so much every year. And in the IRA space at 6500 bucks, this is the new number for 2023. It used to be 6000 for many years, but starting now in 2023, you can put 6500 bucks in an IRA. Well, if I'm a real estate agent, I mean, I got some you can do a 6500 bucks, I'll give you some examples of clients that have hit homeruns with that. But if you're like, Well, I want to buy a rental property or I want to do something else, well do the solo 401 K, because you can put $66,000 a year in this. It's basically a 401k plan for someone self employed with no other employees. And so that's a very popular option, then new real estate clients is that a consumer option, probably about 12 years ago is when it came around. Yeah, sometimes called an individual K or individual, individual 401k. And that's 60. You guys, you guys, this is tax, this is you write this off to Yeah, if you want to do traditional. So remember, like in the retirement space, you got traditional dollars, where I'm getting a write off today, if I put 66 grand in it, I get a $66,000 tax deduction on my tax return. If I max it out. Now, the rules on how you contribute, you'd have to have made about 180 grand approximately, to max out and do 66 grand, but as long as you did, that's a 66,000 Our tax section, or you could be like, I don't care about tax deductions. Now. I'd rather have a Roth account, where I put that 66 grand in no tax deduction, but this thing grows and comes out tax free in retirement. Because remember, when you do a traditional IRA or 401 K, you get a tax deduction when you put the money in which you love. Now, later in retirement, when you start drawing on it, you're paying taxes on the way out, you got to pick which one you want. And there's debates on which one's better. And I would, I would guess, the majority of realtors are gonna go to solo route just because it most people don't, they don't already have an established investment most times set up. But I speak into real estate professionals, nine times out of 10 That's what you should be doing. I just focused on the solo form. Okay, I got a whole chapter in my book. We have webinars and podcasts on our website, just specific to the soul. Okay.I like the idea of just because, you know, the here's how I see that I see this as a marketing thing I see is from an agent's perspective, that is, I see it as a positioning thing, and all of that because I know you guys are probably talking to the number one guy right here that knows about what's coming up in the real estate market because he's got the smartest money in the fucking world. And he's investing with it. So all his clients, I'm sure informing you, you're probably a real estate geek to my guess.What's what's what's gonna, the reason why I see this as tell me if you think I'm right or wrong. But the reason I see this for you guys of making this such a advantage is because people are going to be looking to invest when the market shifts, and they already are starting to just people are too scared to buy in the beginning of a shift. That's like the dumbest investing move ever. You wait till we hit bottom of that shift, and then people gonna start buying. But if you get out of that ahead right now, you know, agents and lenders always have homebuyer seminars, I'd have home investor seminars, like most of the investors don't know how this is the day you show me how to make money and save money and screw over the government is the day you have my business. Yeah, right. Because that's a win win. Really, right? Yeah, IRS gets nothing. We get to keep it all. So, you know, I thinkthis like, this is a tool, right? These retirement accounts, which think of it in many different ways on how you can access it. One is, if you're doing deals yourself, and I have lots of real estate clients that are they're in the business of real estate every year, whether they're a broker or a developer, contractor, whatever. Like they see stuff like they're just out there to see things. But the retirement accounts like this tool, and sometimes your mentality can be I'm use other people's retirement accounts to fund my deals. I had I did a podcast, or sorry, a webinar about a month ago with one of my clients. He did 250 flips here in Phoenix. 60% of his money came from IRAs and 401 K's like the majority of the funding on his flips, which was this is purchase money and rehab was from retirement accounts. And that's just because he knows the strategy. I had another client a real estate fundthat never raised from retirement accounts. Well, we did a webinar to their investor group. And we basically taught them how you can use your retirement account to invest into their next real estate fund. We opened over 300 accounts in two months for those people investing into that font there. Like we didn't even have to go to new people. We just talked to the existing people we already knew. And if you're a real estate professional, how many clients do you already have that you've done so far? That never knew they could buy real estate with an IRA or 401k They've already used you for business before just talk to them you don't need a new client. Just think of how they can use this money to buy real estate which is what most people love and trust over mutual funds in the stock market. Sois it safe opportunity in this? Is it safe to say like, Look,you create a buyer's list guys no differently thanA wholesaler would or an investor would. And that buyers list is, you know, the what's great about these markets that are coming, everyone's so scared.This is when you take advantage, this is when things shift. This is when you get positioning, market share, and all the above because in a shift like this, the best client is the one who doesn't give a shit about the GFCI outlets are the light bulb not working, or the toilet fucking ring, whatever. It's annoying if you want to deal with $15 GFCI outlets and go ahead. But the difference is, is that the investor will buy multiple properties per year, whereas the client you sold the house to you're gonna have to wait another six to nine years until they frickin need to sell that. So you're looking at leverage if you're looking at smart business, you guys at the end of the day, plus there's no emotion involved. I would assume that most people that have a Roth IRA just jump on a deal with one pops up. Yeah, yeah, they jump on a deal. And some people like investing in different things. You know, like, like me, I buy more long term buy and hold stuff. Rental and I do some private money lending. I'll tell you one client I had this was what made me decide to specialize in this field period, I was helping some clients buy real estate. But I had a client that had a Roth IRA with about 10,000 bucks in it, he was a real estate developer. And there was a piece of land, he wanted to get an option on. And he knew that this land, what was going to happen was the state and the city were going to put a freeway exit in, they already planned it in the next three years. And so he knew that this property is going to go from agricultural to like freeway commercial. What he did is he went to the landowner that had land right next to it, there was how to for agricultural use, he put an option on the property from his Roth IRA. So what is his Roth IRA did is he opened up the Roth IRA, he transferred money from wherever the brokerage Roth account IRA, he had before moved into his self directed Roth IRA, and then his Roth IRA paid 5000 bucks for the rights to purchase this property in a five year window. Now, at the time, the agricultural property is worth like 350. So my client offered the guy 450 grand, he said, Now you gotta give me five years to buy it. And if I don't, you keep my 5000 bucks. But if I do, I get to buy at the 450 price. Well, freeway exit comes in this property is now worth over over one and a half million dollars. And he sells the option for over a million dollar profit. Now this was this client, I just remember this like, vividly because he, I saw it through to the close a few years later, and this million bucks going back to his Roth IRA off a $5,000 investment. Nuts, he was pissed off, this client was pissed off, because he's like, You know what, I had the big law firm, the Big Four CPA firm, the financial advisor, they all knew I frickin know how to make money in real estate, they see my tax returns, they talk to me, that's where all my money comes from. And no one told me I could use a Roth IRA and pay zero tax on it. Like, he's like, this is an amazing tool. And he's got a 10 million plus account now with us. But like, that's a good example of, you know, just someone who's, you know, if your audience here's like real estate people in the real estate space every day, just using this tool to keep more of what he made, because like, you know, my client would have paid a lot of taxes on now he, you know, the IRS and the state would have got a pretty hefty check for the profits on that. You gotta keep it all. That's awesome. Okay, so let's keep moving on to this piece. Yeah. Sotell me about when when can I withdraw? Is there still seasoning rule on this? Are you can you invest? When can you actually withdrawmoney out of these accounts. So the general rule of thumb is, these are, this is long term wealth building. So until you hit 59 and a half, you're not pulling money out. So if you're a real estate, I'm not saying and you're 40 years old, I'm not saying do everything in this account. But for your long term wealth building in the most tax efficient way, be buying real estate with your retirement account, still be doing stuff personally. But there is a long term wealth aspect to it, you got to think about now on the other hand, you know, as I gave the example of my client that flipped 250 Plus houses, you know, he was doing that personally, like, this is just his S corporation, buying and flipping houses, that other people's IRAs were funding the deal. So to him, this topic is super powerful, not for his own account, but just so we can make money today, he's just using other people's money that happens to be in retirement accounts. Because those people you know, if you think about like the people, you know, that are going to cut a deal to invest 100,000 Plus, it's most likely it's not in a savings account or investment account, they're more likely to have this in an old IRA or 401 K account sitting around that they're bored with that they're dying to invest in something that could give them a 10% return, you know, like as a hard money lender, so.So I every is a little different on how they approach it. But this is long term wealth that we're talking about using your own account.So you might totally make fun of me for this. But the only reason I know about Ross is because I had one I had it seasoned and I almost went bankrupt. And I had to cash it out. Like I just fell on my face. I went from, you know, hero to zero in a 18 month timeframe. Just likeGot six, seven years ago. So the reason I just look back at it was season nearly had like 20 $25,000 in there. So I'm I did a couple investments out of it, and that worked out well. Butyour parents could open up a Roth for them, you could help them invest. But just know that if you open up your own Roth, you can't touch that money until you're 59 and a half, right? Yep. Yeah, you can keep investing out of it free and treat it like a person. It's like a little like your little bank, when you you could only put so much in there. But once you have enough in there, I mean, dude, you could really, you could really build some wealth on it. It's like, it's crazy. Yeah, I mean, the nice thing is, it doesn't hit your 1040. Like, it's not showing up on your personal tax return, even if you're selling properties and getting gain or rental income, right. It's all just growing outside of anything you're sending to the IRS or your state. So, so it is different. The other thing people got to know though there are some called prohibited transactions. So like if you're buying real estate with your own retirement account, you're not staying at that property like this is not for personal use or benefit. This is held for investment purposes. Couple also can't like work on it. If it's a flipper or rehab type project, you can't go do the work on it, you got to hire third parties, and the retirement account pays it. They pay them. And they obviously you're getting the money on the income from whether it's rent or on the sell the property. Yeah, I remember taking me a little bit of time to understand it. But ultimately, like the way this helps you guys understand it is like you invest into this different business, that different business investing on your behalf at your direction. And you're just rolls around, you only put in so much. I did not know about the solo one. Yeah, I always. I didn't know about that at all. Like that's a huge deal, because I always thought it was six 6000 a year. And it was hard to build that kitty up to make some, you know, valuable investments. Yeah, yeah, it took me three years, like, you know, I knew everything about self directing, even before I started dumping money into my own retirement accounts. But it took me three years using a 401k strategy, because you can do more, you know, and I also self direct my Roth, but that, you know, sometimes it might take you five years to do a deal. Now, again, I have a client like the one I told you that can see a deal, like an option or a wholesale deal they can do for 5000 bucks. Yeah, like, that's not me, like I'm running two businesses and have 120 employees. I can't like, I don't have enough time to go in real estate. But if you're in the real estate space, and I have lots of clients, I was five or six grand you can wholesale a deal. Do you have a?Do you have a buyer's listthat I can shop on for you?Because that's really, really interesting.Other so we have Roth IRA, the solo, one Ra, and then which can be Roth or traditional? You can either one in there, and the solo. The solo the Solo is the 401k. Yeah, it's called a solo 401k. Just solo Okay, for sure. So what would be if you let's close with this? If you are, what's your advice, like to an agent right now? How do you position it? Why did they do it? Just give me afinal tip on it. I think for an agent, this is like the perfect person for a self directed IRA or solo 401k. And why you you should know this. One is you're going to need to save for retirement yourself. Like most agents do not have a 401k at a company like you need a retirement account in a long term plan. Well, this is the best thing out there because you can invest in real estate, the stuff that you know, but also this makes you a supervaluable person, because this is an information and a skill and something you bring to the table that your clients want. You know, and I have, you know, I've done a lot of seminars at different real estate brokerages over the years. Everybody's like blown away. And how did I not know this? Like, it's crazy. I'm in the real estate space. A lot of people just don't even know you could do this. Well, once you learn it, and it's not rocket science, I tell people, it's like playing a board game. He's got to play it a few times with someone who knows what they're doing, or read the rulebook, which I would say is my book. But once you've done it a couple of times, it's the same thing over and over, it does take a little bit to learn. But now you have an advantage over those clients that are that are looking to use you where you can have a lot of knowledge and, and stuff that bring to the table then, and money that they can do deals with. You know, like the baby boomers are the classic ones right now that have large retirement accounts, they've moved around jobs, they can roll it over.They are a perfect client that needs to know this information about how to buy real estate and they want to they just been through this roller coaster on the stock market, right? We're seeing deals that can happen in real estate. So I think it's a powerful concept for building wealth yourself because you have a competitive advantage to find deals that like I don't or other people don't. And also it's a skill set that you can bring to your customer base that can just make you more money today from commissions. We're actually just started this process in the office where with where agents have an opportunity to invest into a Roth as part of their Commission's grow, and we're just building a portfolio soA lot of real estate agents are looking for ancillary income and looking for streams of income. So over in our office we have coming out soon as you can direct your own investments. And how it works is just you'd pick up much of your commission you want to put into it, everything is set up through a Roth, or through a custodian and all the above and, and it's beautiful, and we like it as a recruiting tool, but also is like to help the agents because not very few agents actually invest themselves.Which is crazy, you got you shouldn't do what you you know, eat what you preach.So like, but knowing this stuff is how you get there you guys, at the end of the day, I can't tell you how many good deals I've seen over my lifetime in real estate. And there's always like, Oh, I can't get that one now, because I gotta pass up on it being an agent you come across, at worst, maybe two or three home runs a year. That's all you need, dude, like you left for five years in a row. You're good, right? Yeah. So I tell my clients, probably with the Roth accounts is like those homeruns. You see, like the real estate developer I gave, he knew that was a little bit amount of money he did put down to get the option, little risk, but it could have a huge reward that he didn't want to pay tax on, he did it in a Roth account. So like, those are the ones it's like, I'm gonna grab that one and do it in my Roth. And it does just take a couple of those a year. So but I'll say this, you know, for my clients that but 10 million plus accounts, here's a little more pay more attention to what they're doing. First of all, most of them are in real estate, but they're all doing different strategies. It's, there's not one person to the same. They're all in different markets, some people are doing lending, some people are doing apartment buildings, some people are just doing a lot of little deals that add up butbut they just got good at doing what they know. You know, and they focused in on that. And they're using a tool that they can build tax free wealth with where they don't have to cut the IRS a check, you know, the, the dirty silent partner that doesn't do anything, but you know, once a third of whatever you take, take take take. I get it. Awesome, dude. Very cool. Any final things you want to say? Or you want to you have a you have a we got a gift or some you gotta like a little? Yeah, you're giving us that book for free guide? Yeah.This is only 20 bucks, you know, but you can get on my website with the Matt sorenson.com and at SRN sen.com. But if you go to directed ira.com.And click on real estate, we have our real estate quickstart guide, it's right on the homepage that you can download. That's really like a six pager that explains how it works. I have a lot ofmy clients that use this real estate professionals that use it to give to their customers. Did you know about this, it's just a good overview of how it works and what's possible to get into this 30 trillion in US retirement accounts that can all be invested in real estate. I would there's a big opera a lot of these people are like looking to do other things right now guys, big up. And like this is just an email. And it's a case study how this how this single mom just generated a $250,000 tax free investment all because she had a 401 IRA. Here's how you do it that she is going to take off like it just does. It's really good. I like it. All right, dudes. Appreciate you guys listen another episode of the real estate marketing dude, you guys know where to find us? Go ahead and subscribe to our channels and us on Facebook IG and more importantly, don't forget to sign up for the content creator challenge we're going to show you over a two week time period how to script and distribute videos as well as create a ton of social media video email content, basically everything you need to stay in front of people, because 80% of them will use the first person they think of when they think of real estate this year. Is that going to be you? Well, you got to start creating content to lessen those chances. I'll see you guys next week. appreciate you listening in and see you then peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.Transcribed by https://otter.ai

As we uncover the true meaning and value of surrender, discover how to harness the power of self-amendments and why it's important to embrace life as it is in this conversation with an established author, Kute Blackson. Join us to learn the benefits of surrendering, the origin of his book, and discover a unique perspective of following the leading of life. Stay tuned!Key Takeaways from This EpisodeThe birth of new humanity in response to the world adversitiesWhat should be the basis of real freedom? A way to embrace the nature of lifeHow to condition yourself to fully embrace the authentic energy of lifeWhy mastery and expertise are important in writing a bookThe difference between surrender and acceptanceAbout Kute BlacksonKUTE BLACKSON is a beloved inspirational speaker and transformational teacher. He speaks at countless events he organizes around the world as well as at outside events including A-Fest, YPO (Young Presidents' Organization), and EO (Entrepreneurs' Organization). He is a member of the Transformational Leadership Council, a select group of one hundred of the world's foremost authorities in the personal development industry. Winner of the 2019 Unity New Thought Walden Award, Blackson is widely considered a next generation leader in the field of personal development. His mission is simple: To awaken and inspire people across the planet to access inner freedom, live authentically and fulfill their true life's purpose. Blackson has authored two books: The Magic of Surrender: Finding the Courage to Let Go (TarcherPerigree, imprint of Penguin Random House) and You Are the One: A Bold Adventure in Finding Purpose, Discovering the Real You, and Loving Fully (Gallery Books, Simon & Schuster).We are in the midst of the greatest spiritual revolution the world has ever seen.What are you waiting for?Contorting self—a lot of people feeling powerless these days..Power of surrender Website: Kute BlacksonPodcast: SoulTalkInstagram: @kuteblacksonFacebook: Kute BlacksonJoin Kute in a 12-day Bali adventure while experiencing a combination of thrill, travel, teaching, and growth. Apply here https://www.boundlessblissbali.com/!Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

As we uncover the true meaning and value of surrender, discover how to harness the power of self-amendments and why it's important to embrace life as it is in this conversation with an established author, Kute Blackson. Join us to learn the benefits of surrendering, the origin of his book, and discover a unique perspective of following the leading of life. Stay tuned!Key Takeaways from This EpisodeThe birth of new humanity in response to the world adversitiesWhat should be the basis of real freedom? A way to embrace the nature of lifeHow to condition yourself to fully embrace the authentic energy of lifeWhy mastery and expertise are important in writing a bookThe difference between surrender and acceptanceAbout Kute BlacksonKUTE BLACKSON is a beloved inspirational speaker and transformational teacher. He speaks at countless events he organizes around the world as well as at outside events including A-Fest, YPO (Young Presidents' Organization), and EO (Entrepreneurs' Organization). He is a member of the Transformational Leadership Council, a select group of one hundred of the world's foremost authorities in the personal development industry. Winner of the 2019 Unity New Thought Walden Award, Blackson is widely considered a next generation leader in the field of personal development. His mission is simple: To awaken and inspire people across the planet to access inner freedom, live authentically and fulfill their true life's purpose. Blackson has authored two books: The Magic of Surrender: Finding the Courage to Let Go (TarcherPerigree, imprint of Penguin Random House) and You Are the One: A Bold Adventure in Finding Purpose, Discovering the Real You, and Loving Fully (Gallery Books, Simon & Schuster).We are in the midst of the greatest spiritual revolution the world has ever seen.What are you waiting for?Contorting self—a lot of people feeling powerless these days..Power of surrender Website: Kute BlacksonPodcast: SoulTalkInstagram: @kuteblacksonFacebook: Kute BlacksonJoin Kute in a 12-day Bali adventure while experiencing a combination of thrill, travel, teaching, and growth. Apply here https://www.boundlessblissbali.com/!Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

It's incredible to have David Page share his story as a journalist and television show producer and why he wanted to write a book about American food history. Listen to this episode as we chat about his remarkable experiences and how his passion for writing introduced cultures beyond food recipes!Key Takeaways from This EpisodeThe real reason why things fail or succeedWhy everyone should read books about food and cuisineWriting prose vs. writing for televisionHow Food Americana tells intriguing and valuable topicsA creative way of structuring and writing a bookResources Mentioned in This EpisodeAdventures in the Screen Trade by William Goldman | Paperback and KindleAbout David PageTwo-time Emmy winner David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives. Before that, as a network news producer based in London, Frankfurt, and Budapest, he traveled Europe, Africa, and the Middle East doing two things: covering some of the biggest stories in the world and developing a passion for some of the world's most incredible food.Page walked through Checkpoint Charlie into East Berlin the night the Berlin wall opened, but his favorite memory of the eastern side before reunification remains the weisswurst sold under the S-Bahn elevated train. He was first served couscous by Moammar Khaddafy's kitchen staff while waiting in a tent to interview the dictator in Libya. Blood oranges at a three o'clock breakfast with Yasser Arafat. Wild boar prosciutto in Rome. Bouillabaisse in Marseille. Cheese pies in Tbilisi. Venison in Salzburg. Nonstop caviar in Moscow. He even managed to slip a few food features in between the headline stories, such as a profile of Germany's leading food critic, which turned out not to be the oxymoron one might assume.Once back in the states, Page has pursued his passion both personally and professionally. Show-producing Good Morning America, he was involved in a substantial amount of food coverage, including cooking segments by Emeril Lagasse. Creating Diners, Drive-Ins and Dives and hands-on producing its first eleven seasons took him deep into the world of American food—its vast variations, its history, its evolution, and especially the dedicated cooks and chefs keeping it vibrant. His next series, the syndicated Beer Geeks, dove deep into the intersection of great beer and great food. It is those experiences, that education, and the discovery of little-known stories and facts that led Page to dig even deeper and tie the strands together in his book, Food Americana.Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

This week's episode is for you if you don't have a solid, uninterrupted 8 hours to focus on your business, have various demands on your time and are struggling to fit everything in. We talk about:How to choose which tasks to do whenThe joy of focus sessionsWhy it's important not to overschedule your dayKey TakeawaysWork out what time slots you have available in the day but don't timetable every second. You need a buffer in case unexpected things come upTry out Microsoft focus sessions. Set the timer and the do not disturb will go on. You won't see notifications popping up so you can give your task your undivided attentionDo not work all the hours trying to squeeze everything in. If you're working late don't work early as wellIt's important to look after yourself. Don't give up everything such as Netflix. You need time to recharge as well.Outsource what you can and ask your team members to support you with client work and other tasksMentioned in This EpisodeThe 10x Rule by Grant CardoneMicrosoft Focus SessionsEpisode 58 with Kris Ward - Win the Hour, Win the DayConnect with Victoria BennionBook your free podcast guesting strategy session today.To learn more about working with us visit www.victoriabennion.com

We're thrilled to have Mark Herschberg back on the show to chat with us about the future of content and how writers can deal with the various challenges of marketing their work. So listen in to hear relevant information you need to start bringing buzz around your brand and content.Key Takeaways from This EpisodeThe definition of books, content, and authors throughout timeIssues authors face when creating and selling content on social mediaKey pieces to promote your content easilyAdvantages of using the Brain Bump appMost helpful feature of Brain BumpResources Mentioned in This EpisodeThe Book of Theseus: When is a Book Not a Book?I Love LucyTikTokTwitterFacebookLinkedInInstagram About Mark HerschbergFrom tracking criminals and terrorists on the dark web to creating marketplaces and new authentication systems, Mark has spent his career launching and developing new ventures at startups and Fortune 500s and in academia, with over a dozen patents to his name.He helped to start the Undergraduate Practice Opportunities Program, dubbed MIT's "career success accelerator," where he teaches annually. At MIT, he received a B.S. in physics, a B.S. in electrical engineering & computer science, and an M.Eng. in electrical engineering & computer science, focusing on cryptography.At Harvard Business School, Mark helped create a platform used to teach finance at prominent business schools. He also works with many non-profits, currently serving on the board of Plant A Million Corals. He was one of the top-ranked ballroom dancers in the country and now lives in New York City, where he is known for his social gatherings, including his annual Halloween party, as well as his diverse cufflink collection.Website: Brain BumpMark's Book: The Career ToolkitLove the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

On today's episode of For Life and Godliness, Drew answers a listener's question, “Since the Old Testament has been fulfilled, should we still abide by the Ten Commandments?”What You'll Hear on This EpisodeThe relationship between the Ten Commandments and Christians.The relationship between the Ten Commandments and the Great Commandment.Subscribing, sharing, and your feedback You can subscribe to Life and Godliness via iTunes, Google Play, or Spotify. If you like what you've heard, please consider leaving a rating and sharing it with your friends (it takes only takes a second and will go a long way to helping other people find the show). You can also connect with me on Twitter at Drew Von Nieda, on Facebook, Instagram, or via email to share your feedback.Thanks for listening to this episode of Life and Godliness.

Learn about non-fiction and mystery fiction in today's episode with established author Cecelia Tichi. Don't miss our chat about how to relate your writing to your target market and some snippets from her best-selling series, the “Val and Roddy DeVere Gilded Series.”Key Takeaways from This EpisodeThe correlation between non-fiction and mystery fictionChallenges to writing mystery fiction books and seriesHow to efficiently incorporate history in your fiction bookThe impact of literary theory in writing and readingWhy authors need to understand the real meaning of entertainmentResources Mentioned in This EpisodeThe Call of the Wild by Jack London | Paperback and KindleThe Devil in the White City by Erik Larson | Paperback and KindleHow to Write a Book That Sells You by Robin Colucci | Paperback and KindleOne Fish Two Fish Red Fish Blue Fish by Dr. Seuss | Paperback and KindleAbout Cecelia TichiA native of Steel City, Pittsburgh, Cecelia Tichi is an award-winning author and faculty member at Vanderbilt University, where she is the Gertrude Conaway Vanderbilt Professor of English and American Studies emerita. Her books span American literature and culture from colonial days to modern times, more recently focused on the 1870-1914 Gilded Age that prompted her book on Jack London and another on seven activists in that tumultuous era. Tichi's What Would Mrs. Astor Do? A Complete Guide to the Manners and Mores of the Gilded Age (2018) segues to her new mystery series, the “Val and Roddy DeVere Gilded Series,” starting with A Gilded Death, together with Murder, Murder, Murder in Gilded Central Park, and A Fatal Gilded High Note—and this fall, A Deadly Gilded Free Fall. Cecelia is at work on a fifth historical mystery in the series, “A Gilded Drowning Pool.” She enjoys membership and posting in Facebook's The Gilded Age Society. Cecelia's books have been reviewed in the New York Times, The Wall Street Journal, Publisher's Weekly, and elsewhere.Tichi is the Gertrude Conaway Vanderbilt Professor of English and American Studies at Vanderbilt University, a past president of the American Studies Association, and the Jay B. Hubbell Medal winner for lifetime achievement in American literature. She regularly talks at the American Studies Association annual meetings, colleges and universities, and book fairs. She has been interviewed on radio and television and has spoken to book clubs, church, and synagogue groups and audiences of well over one thousand persons. Listed in Who's Who, she held the honorific Chair of Modern Culture at the John W. Kluge Center at the Library of Congress in 2005-07 and, in 2012, was named the Andrew W. Mellon Fellow at the Huntington Library (San Marino, California).Website: Cecelia TichiCecelia's Books: Author Cecelia Tichi Gilded Age BooksLove the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

R. Ethan Braden serves as Executive Vice President and the chief marketing and communications officer at Purdue University and Purdue Global. Ranked as one of the Top Ten Most Innovative Schools in America by US News and World Report for four consecutive years, Ethan leads the system in the persistent pursuit of the next giant leap by passionately positioning, promoting, and protecting the Purdue brand and portfolio worldwide.In October 2021, Fast Company Magazine selected Purdue University as one of its inaugural “Brands That Matter,” a list honoring companies and organizations that authentically communicate their mission and ideals and give people compelling reasons to care about them according to Fast Company editors. The only university and the only Indiana entity named a Brand That Matters, Purdue was selected alongside Nike, 3M, McDonald's, Ford, Yeti, and other large multinational conglomerates, small companies, and nonprofits.In 2020, the American Marketing Association recognized Ethan as ‘Marketer of the Year,' and Purdue University's central marketing and communications team as ‘Team of the Year,' both for higher education.He has appeared in Fast Company magazine, the Washington Post, AdAge, The Hechinger Report, and The Morning Brew. Ethan has spoken at Google Marketing Live and Salesforce's Dreamforce, as well as appeared on numerous podcasts related to brand management, marketing, and higher education. Ethan teaches personal branding to student-athletes in Purdue University's Optimizing Personal Brand and Image class, an innovative partnership between Purdue's School of Management and Purdue Athletics prompted by NIL.Previous to Purdue, Ethan worked for Eli Lilly & Company for over a decade, where he served in a variety of senior marketing and sales leadership roles in the U.S. and globally, building, launching, and managing some of Lilly's and the pharmaceutical industry's most successful and life-changing, billion-dollar brands.Ethan earned his MBA from the University of Notre Dame and his bachelor's degree from Willamette University (Salem, Oregon). Ethan lives in West Lafayette, Indiana, with his wife, Betsy, their son, Benjamin, and their daughter, Margaret.Two Quotes From This Episode"When we read together, and we consume together, it creates common knowledge. And it creates a common language...there's a common language that pervades the community of employees as a result of referring to the same texts.""The transition that we've made in our industry over time went from marketing, to brand, to now storytelling. And I don't care what you're in, great stories beat great spreadsheets."Resources Mentioned in This EpisodeThe episode title is taken from the book Long Life Learning: Preparing for Jobs that Don't Even Exist YetLinks to resources are located in the transcript!About The International Leadership Association (ILA)The ILA was created in 1999 to bring together professionals interested in the study, practice, and teaching of leadership. Plan for ILA's 24th Global Conference online on October 6 & 7, 2022, and/or onsite in Washington, D.C., October 13-16, 2022. Register for the 24th Global Conference here!My Approach to HostingThe views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are important views to be aware of. Nothing can replace your own research and exploration.Connect with Scott AllenWebsite

Learn how to place yourself in front of your ideal audience and use the content you make to leverage every interview with top podcaster Jeremy Slate. Join us as we open a treasure trove of information about being a good guest and podcast promotion tips so you can create an impact through the power of appearing on podcasts today!Key Takeaways from This EpisodePodcast promotion: Factors and strategies to increase your listenersTools and techniques to connect with potential podcast guestsWhat is the definition of a successful podcast interviewBest practices for promoting your book through podcastsAdvice on how to write a good bookThe importance of working on improving your craftResources Mentioned in This EpisodeThe 10x Rule by Grant Cordone | Kindle and HardcoverApple PodcastsHunter.ioContact Any CelebrityIMDbPro Official SiteGetEmailsby Jeremy Ryan SlateAnchorFargo Rock City by Chuck Klosterman | Paperback and KindleKilling Yourself to Live by Chuck Klosterman | Paperback and KindleSex, Drugs, and Cocoa Puffs by Chuck Klosterman | Paperback and KindleSo Good They Can't Ignore You by Cal Newport | Paperback and KindleThe Beatles: Get BackOutliers by Malcolm Gladwell | Paperback and Kindle About Jeremy SlateJeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. He studied literature at Oxford University and specializes in podcasting and new media to create celebrities.He was ranked #1 in iTunes New and #78 in the iTunes Top 100 and was named the #1 Podcast to Listen to by INC Magazine in 2019 and named a Top Influencer by Forbes. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, founded Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.Website: Command Your Brand MediaBlog: Jeremy Ryan SlateTwitter: @JeremyRyanSlateLinkedIn: Jeremy Ryan SlateJeremy's Book: Unremarkable to Extraordinary: Ignite Your Passion to Go From Passive Observer to Creator of Your Own LifeLove the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Charlie Fusco helps us connect the dots between our personal stories and business as she shares her expansive knowledge about the filmmaking industry and how authors can navigate its complexities while creating a meaningful impact. So press that play button to amplify your voice and bring your story to life right now!Key Takeaways from This EpisodeThe most popular streaming platforms for marketing your storyChallenges authors face when adapting a novel to screenplayWhy it's vital to treat your writing like a businessReasons to choose your book's target audience wiselyAdvice for authors who want to turn their books into filmsHow to tell if your book would make a good movieResources Mentioned in This EpisodeYouTubeThe Offer Crimes of the FutureMaid by Stephanie Land | Paperback and KindleAbout Charlie FuscoCharlie Fusco has been involved in film production since she was six years old, working alongside her father on- and off-set, in editing rooms and funding meetings. She later completed formal training at Boston University and Northwestern University in writing, photography, directing, and art direction.In 2018, she focused on starting and scaling TGC Worldwide, which manages personal brand evolutions. TGC has put clients on the NYT Bestseller lists, secured their movie deals, expanded their charities, and other achievements most think “impossible.” Her clients are looking to expand their impact on a global scale through philanthropic efforts, key collaborations, books, movies, one-of-a-kind events, and influential thought leadership.Whether ghostwriting a book, directing documentaries, developing social media strategies, negotiating reality show deals, or directing a photoshoot - That Girl Charlie - still considers herself a master storyteller with a passion for putting more good into the world.Website: TGC WorldwideLinkedIn: Charlie Fusco Lit Agent / Exec. ProducerTwitter: @CharlieFuscoLove the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

In this episode, internationally published poet Albert Flynn DeSilver chats with us about how you can start your creative writing journey and share your story with the world. Keep listening to learn resources and expert tips on becoming a mindful writer to unleash the creative writing genius within you today!Key Takeaways from This EpisodeThe impact of mindfulness and creativity in your writingWhy is it important for writers to make time for writing and readingHow do time and seasons relate to the process of writingCompleting your first draft: Its importance and benefitsThe role of silence in writingResources Mentioned in This EpisodePostmodern American Poetry: A Norton Anthology by Paul HooverTonight I'm Someone Else by Chelsea Hodson | Paperback and Kindle The Sonnets by Ted Berrigan | Paperback and KindleRumi's PoetryThe Artist's Way by Julia Cameron | Paperback and KindleBe one of the first 10 listeners to get a FREE 30-minute creative writing strategy/coaching call with Albert when you go to www.calendly.com/albertflynndesilver/30min. Albert's offer is on a first-come, first-served basis, so if you're interested, take action and book a call now!If you want fantastic FREE writing prompts, a discounted copy of Albert's book “Writing as a Path to Awakening,” and additional supportive resources, visit https://www.albertflynndesilver.com.About Albert Flynn DeSilverAlbert Flynn DeSilver is an internationally published poet, writer, speaker, and workshop leader. He served as Marin County, California's first Poet Laureate from 2008-2010.His work has appeared in more than 100 literary journals worldwide, including ZYZZYVA, New American Writing, Hanging Loose, Jubilat, Exquisite Corpse, Jacket, Poetry Kanto, Van Gogh's Ear, and many others. He is also the author of the memoir Beamish Boy, which Kirkus reviews called “a beautifully written memoir poignant and inspirational.” His latest book, Writing as a Path to Awakening (based on his popular workshops by the same name), was published by Sounds True.Albert received a BFA from the University of Colorado and an MFA from the San Francisco Art Institute. He is also a speaker and trainer who has taught writing workshops at the Esalen Institute, the Omega Institute, Spirit Rock Meditation Center, and national literary conferences.Website: Albert Flynn DeSilverBlog: Blog - Albert Flynn DeSilverLinkedIn: Albert Flynn DeSilverLove the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

As we delve into the mysteries of language evolution, discover how new words are created and why words change meaning in this conversation with Dr. Valerie Fridland. Join us to know some words that made their mark in history, get a sneak peek at her upcoming book, and take a closer look at the transformation of words over time by tuning in to this episode.Key Takeaways from This EpisodeThe evolution of pronounsHow does a word become “Word of the Year”?Causes of changes in word usageWho makes it possible for language to progress?Factors that give new meaning to wordsResources Mentioned in This EpisodeWordle GameThe Chicago Manual of Style by The University of Chicago Press Editorial StaffAmerican Dialect SocietyBeowulf by anonymous | Paperback and KindleAbout Dr. Valerie FridlandDr. Valerie Fridland is a Professor of sociolinguistics and former Director of Graduate Studies in English at the University of Nevada in Reno. An expert on the relationship between language and society, her work has appeared in numerous academic journals and scholarly collections.She is co-author of the book Sociophonetics and lead editor of three volumes on Western states English. She writes regularly for the popular Grammar Girl podcast, her language blog, Language in the Wild, is featured on Psychology Today, and her lecture series, Language and Society, is available from The Great Courses.She is also working on her first book for a popular audience - on all the speech habits we love to hate - with Viking/Penguin. She gives talks for organizations ranging from the Serbian Ministry of Culture and Journalism.uk to Charles Schwab and IvyExec. She also regularly appears on podcasts and news programs such as The Elegant Warrior, The Mentor Project, The Lisa Show, CBS news, and Newsy's The Why. Website: Valerie Fridland | Valerie Fridland Ph.DLinkedIn: Valerie FridlandBooks: Sociophonetics (Key Topics in Sociolinguistics) by Tyler Kendall and Valerie Fridland | New Pop Linguistics BookLove the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Do you let negative feelings live in your head rent-free? If so, we can help you acquire clarity and embrace the right mindset to effectively allocate your mental resources in this episode with Andrew McConnell. Don't let this opportunity to reclaim your headspace pass you by!Key Takeaways from This EpisodeThe reason behind people's unhappiness3 primary things that divert our focus from the presentHelpful ways to seize ownership of your mindMindful writing: Considerations before starting a bookWhat factors contribute to living an authentic lifeResources Mentioned in This EpisodeThe Top Five Regrets of the Dying by Bronnie Ware | Paperback and MP3 CDA Moveable Feast by Ernest Hemingway | Paperback and KindleThe Artist's Way by Julia Cameron | Paperback and KindleThe Organized Mind by Daniel J. Levitin | Paperback and KindleTake Back Your Life! by Sally McGheeAbout Andrew McConnellAndrew McConnell is the chief executive officer of RENTED, INC., the leading provider of technology, tools, and services to help vacation rental professionals optimize their portfolio of properties.Before launching RENTED, he founded and ran VacationFutures, Inc. and Rented Capital, LLC. He worked with some of the world's largest public and private entities as a management consultant at McKinsey & Company and as a Director of Solutions Design at Axiom Global, Inc. His prior experience also includes putting his law degrees to more immediate use at Eversheds Sutherland (U.S.) LLP and Ashe, Rafuse & Hill, as well as time at Merrill Lynch.He has been active in numerous non-profit and professional organizations, including Sheltering Arms, Georgia's oldest charity, for which he currently sits on the Board and Chairs the Financial Sustainability Committee, The Entrepreneurs Organization, for which he was an EO Atlanta Board Member, and EO Atlanta Accelerator Board Member, Young Entrepreneur Council, Atlanta Tech Leaders (Founding Advisory Board Member), Leadership Atlanta (50th Anniversary Class, and Leadership Series Co-Chair), and the Serve America Movement.McConnell writes frequently and contributes to Forbes, Inc., and Huffington Post, Swimming. McConnell received his A.B. in History from Harvard University and his J.D. from other outlets. A former member of the U.S. National Team in Open Water Harvard Law School, and his LL.M. from the University of Cambridge, Trinity Hall. Website: Rented | M. Andrew McConnellLinkedIn: Rented | Andrew McConnellBook: Get Out of My Head: Creating Modern Clarity with Stoic Wisdom (Matt Holt Books June 2022)Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

In the age of automation, gig jobs, and hybrid models, let's explore the future of the workplace. How can companies transform and adapt to these disruptive changes? Jeff Wald tells us more about his book, post-pandemic predictions, and effective ways for society to keep up with the ever-dynamic employment world.Key Takeaways from This EpisodeThe evolution and future of gig work, remote work, and automationPre-pandemic and post-pandemic retirement trends and their impactsTrade workers shortage and what's currently happening?The value of contributors when writing and finishing a bookHow to promote your book more efficientlyResources Mentioned in This EpisodeTom BradyXPRIZE FoundationRapid Reskilling ProgramADPAbout Jeff WaldJeff Wald is the Founder of Work Market, an enterprise software platform that enables companies to efficiently and compliantly organize, manage and pay freelancers (purchased by ADP).Jeff has founded several other technology companies, including Spinback, a social sharing platform (eventually purchased by salesforce.com). Jeff began his career in finance, serving as a Managing Director at activist hedge fund Barington Capital Group, a Vice President at Israeli venture firm Glenrock and various roles in the M&A Group at JP Morgan. He is an active angel investor and startup adviser and serves on numerous public and private Boards of Directors.Jeff holds an MBA from Harvard University and an MS and BS from Cornell University. He also formerly served as an officer in the Auxiliary Unit of the New York Police Department. Jeff is the author of "The Birthday Rules" and "The End of Jobs: Rise of On-Demand Workers and Agile Corporations.”Jeff is also a Producer of the Tony Award Winning Best Musical, “A Gentleman's Guide to Love and Murder,” "Slava's Snowshow," and the full-length feature "Inez & Doug & Kira," which has won best picture at various film festivals. Jeff is a regular writer in Huffington Post and Forbes and speaks widely at conferences and on television on startups and labor issues. Jeff was named “One of the 100 Most Influential People in Staffing” by the Staffing Industry Analysts.Website: WorkMarketLinkedIn: Jeff WaldJeff's Book: The End of Jobs: The Rise of On-Demand Workers and Agile Corporations Audiobook & HardcoverLove the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

THIS EPISODEThe singularity. The first quadrillionth of a quadrillionth of a second. Are we alone?The event horizon. Dark energy. Black holes. The multiverse.When will it all end?How far can the Marvel Cinematic Universe expand?World-famous astrophysicist Dr. Charles Liu --- host of The LIUniverse and frequent Star Talk Radio guest with Neil deGrasse Tyson --- joins The Unexplained Ones to to discuss his new book --- The Cosmos Explained (available on Amazon), and to...Explain the Unexplained.**************************

Whether you are a beginner or a seasoned writer, there is always room for improvement. Join us in today's episode as we discuss the various ways to become a better writer with Dwayne A. Thomas. Master your creativity and discover your unique style with these valuable writing tips!Key Takeaways from This EpisodeThe correlation between public speaking and writingA novel approach to overcoming writer's blockBest methods for double-checking your workThe significance of writing with both structure and emotionRecognizing the true essence of writing Resources Mentioned in This EpisodeLolita by Vladimir Nabokov | Paperback and KindleMiddlemarch by George Eliot | Paperback and KindleA Different WorldHamlet by William Shakespeare | Paperback and KindleStan by Eminem - A tragedy stemming from a fan's anger because Eminem won't respond to his letters. Notable for, among other things, rhyming “blistering cold” with “six years old” and the sound of a pencil writing while the letters are being composed. Not a book on writing, but a single must-read for everyone:Levels of the Game by John McPhee | Paperback and KindleBooks everyone interested in writing should read, before anything else on this list:50 Writing Tools by Roy Peter ClarkOn Writing by Stephen King | Paperback and KindleThe Elements of Style by E.B. White | Paperback and KindleBooks on storytelling, also on screenplays:The Anatomy of Story by John Truby | Paperback and KindleStory by Robert McKee | Paperback and KindleFor people interested in academic writing:Stylish Academic Writing by Helen Sword | Paperback and KindleIf you've read everything else and start getting serious about your writing skills:What If by Anne Bernays and Pamela Painter | Paperback and HardcoverThe Art of Fiction by John Gardner | Paperback and KindleFor a discussion on structure:Draft No. 4: On the Writing Process by John McPhee | Paperback and KindleFor a discussion on a sense of place:Working by Robert A. Caro | Paperback and Kindle About Dwayne ThomasDwayne Allen Thomas is a lawyer and graduate of the University of Pennsylvania's Master of Applied Positive Psychology program. He writes about the social and psychological roots of success and other stuff for his blog, The Cross-Examined Life in Psychology Today. His essay A White Man Called Me N****** was selected as a semi-finalist in Boulevard's Emerging Writer's Contest. His articles How to Beat Any Test and You vs. Your Mentor were selected as “Essential Topics” by Psychology Today. His essay On Being an Ally was deemed an “Essential Read” by Psychology Today. His writing has also appeared in The New York Law Journal and Law Practice Today. Dwayne lives in New York City.Website: Dwayne Allen ThomasLinkedIn: Dwayne Allen ThomasDwayne Thomas's Articles on Psychology Today: Dwayne Allen ThomasLove the show? Subscribe, rate, review, and share!Here's How » Join The Author's Corner Community today:Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

I always tell people you've got to be consistent. It's not just consistent in the videos you create or the content you create, but it's consistent in everything you do in life. Consistency is when you get results. I want to first start off by just apologizing to you guys, because I broke my own rule. And if you are an avid listener of the show, you realize that I haven't published in two or three weeks out of the last five. I've never done that throughout the history of the show. I totally regretted it, but I'll be honest with you, I got a little burnt out. I didn't have enough time to go out there and create the show, I had a guest cancel and I should have went out and created it. But consistency is what's gotten the show to be what it is. I made a mistake. I realized something I was doing wrong in my own business and I broke my own golden rule. I had to come back, hit myself in the head and start being brilliant at the basics. What we're going to be chatting about today is the importance of consistency. I'm going to go through and show you guys on how I broke my own rule relating to consistency and why it's important. Three Things You'll Learn in This EpisodeThe power of consistencyStep by step how to get started (or re-started) on being consistentHow to stand out from your competitorsResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:This podcast is all about building a strong personal brand people have come to know, like trust, most importantly, refer. But remember, it is not their job to remember what you do for a living.It's your job to remind them. Let's get started. What's up ladies and gentlemen, welcome to their episode of the real estate marketinggoad podcast, folks, what we're going to be chatting about today is it's just me, me and you, one on one, I made a mistake. And I had, I realized something I was doing wrong in my own business. And I broke my own golden rule. And I had to come back, hit myself in the head and go back and start being brilliant at the basics, excuse me. And what we're going to be chatting about today is the importance of consistency. So what we're going to start versus I'm going to go through and show you guys on how I broke my own rule. For those you guys that know me, I always tell people, you got to be consistent, you've got to be consistent. It's not just consistent in the videos you create or the content you create. But it's consistent in everything you do in life consistency, is when you get results. If I wanted to, I'll give you a perfect example. So I probably lost about 10 to 15 pounds in the last two months give or take. And the only reason was is because I was being consistent in my diet. I was being consistent with the peloton was a however you say it. And I was always just kept showing on up. And no matter when you're building a brand, it really does require the exact same thing. And I want to first start off by just apologizing to you guys, because I broke my own rule. And if you are an avid listener of the show, you realize that I haven't published in two, I think actually went two or three weeks out of the last five, I've missed a show. I've never done that throughout the history of the show. And although I was just I totally regretted it, I just you know, I'll be honest with you, I got a little burnt out, I didn't have enough time to go out there and create the show I had a guest cancel and I should have went out and created it. But consistency is what's gotten the show to be what it is. In January of this year, we surpassed over 1 million downloads on this show on this podcast. Thank you guys for your reviews your comments, and you just started sharing the word and how we got there was through being consistent. See, I started the podcast in 2014. And it was zero audience zero anything but what I kept doing was showing up and publishing one a week no matter what. I never skipped a beat. I didn't run ads to this podcast. Once I didn't sit there and promote the podcast, I sort of talked about it nonchalantly. But it's not like we're running traffic here or anything like that. What we do is we share valuable content to all of you guys, people, investors, real estate agents, mortgage brokers in all the above. And because we keep consistently sharing these dis podcast, this is a form of media that has helped develop the real estate marketing dude brand. As a matter of fact, I would even go out on a limb and say if I didn't create this podcast in 2014, I would be a dead man standing right now. Because this podcast alone is responsible for much of our client generation from real estate marketing dudes video services. So you would think naturally that I'd be motivated to never miss a beat being that I attribute so much of our success to this podcast. But the truth is, is that look, life gets in the way. And everything we're doing is content. So I'm going to call myself out on this podcast. And we're going to make fun of myself today. And we're going to talk about how I broke all the rules and the results it had to my business. And it is no differently than when you're out there creating content and you forget to do something, and you just don't end up doing it at all. So I want to give you several different examples because my website traffic over the last three weeks has dropped significantly. Now the reason for that is because I wasn't publishing consistently. And the truth is, I'm probably gonna lose a couple of subscribers, I'm probably going to lose a couple of followers, because when you're creating a brand consistent communication to the same audience, over time is how you do it. So we're gonna go step by step, I'm gonna show you how this podcast through consistency work. I'm gonna show you how video through consistency works. But nothing works unless you're consistent. So do not ever do what I just did, by not publishing a couple of weeks in a row because that's the worst thing you can do for your business. And there is more than enough time in the day to find it and get this type of content created. So let's talk about why consistency is so important. And when we're building a brand, whether you're doing it on video, or you're doing a podcast like this, it's all about creating content, right? This podcast is a form of audio content I no longer publish the videos on so Social media and Facebook and all that, although I probably should, but we got too busy. But I am still trying to be as consistent, I promise you, I won't miss another episode. But every Saturday we publish this content. Now, as a result of that, because we're consistently adding value, it's people, I remain on top of mind. You know, when when you're creating content with video, you're putting your face in front of people. And that's the difference between a podcast and a video series.If I'm in the real estate business, I am not starting a podcast, the only reason I have a podcast is because we can serve nationally real estate agents, lenders, and all all these other people and people were teaching and sharing tactical attraction, marketing tips, video marketing tips, all kinds of tips that people would want to listen to. However, if I was a real estate agent or a lender in a local market, it's gonna be very hard to develop a content strategy just in the form of a podcast, which is just audio, and actually have a lot of success with it. You have to remember that, you know, you guys are the brand. Ultimately, as long as you're in control of your own business, you're not working a job, you're running a business. And how you run a business is you have to always be promoting that business. And that's what content creation really does. See, when you're creating content, you're doing it consistently, you're not doing it for lead generation, but you are doing it for attention generation. And I still believe that real estate is one giant, popularity contest, because the vast majority of business comes from people that we already know, not from complete strangers. However, if we're out of sight, if we're out of mind, guess what? We might get cheated on that weekend. So I want to ask you guys a question. And I want to ask you, how do you? How do people remember that you're in the business, whatever the trade is? And I don't want you to say, Oh, everybody already knows I'm in business. Because my next follow up question, I'm asking me, Okay, how many people have cheated on you, with another real estate agent or lender in the past 12 months? And the answer is, for most people is going to be quite a few. We have to remember that it's not your databases job or your community's job to send you business, but it is your job to remind them to send you business. And that alone should motivate you with being consistent in whatever type of content creation you're doing. In content creation today is absolutely necessary, regardless of what business you're in. Look at from this point of view. We're all selling the same stuff. I did a video the other day at an event and I was asking people, Hey, what's the difference between you? And your competition? So if you're a real estate agent, what's the difference between you and your nearest competitor? And nine times out of 10? I get the exact same answer. The exact same answer is, well, I, I care about my clients. Well, no shit, you have a fiduciary duty to Him, you have to care about them. Otherwise, you're in violation of that, like caring about your clients is expected. I hear all the time people say, Hey, Mike, I have a great, I have great service, I picked up the phone. Well, no shit, isn't that your job? You see people don't, that's not a selling point, that's not a unique selling proposition that you're going to do a good job, or that you care. That's called something that you should have naturally, right? And I hear this all the time. And it's crazy to me that people can't differentiate what the hell they're selling. And the truth is that we all have access to the MLS. So we are selling the same stuff, we have access to the same properties, or the same loans as any other person out there. So what really makes us different from one person to the next? What is it that gets people to pick us or me over anybody else? Why would you guys want to hire me the real estate marketing due to do all your video content creation, versus hire a videographer or someone local? Or some other company like viral marketing? For example? What's the difference? Well, the difference is, is that people hire me because they personally like me. They personally trust me, they personally feel connected to me that we would relate. I've never once done business with anyone that has not liked me before. But how do they even know who the hell I am? If I don't know who they are? Well, I do that through content creation. Those of you who have been listened to the show, and trust me, guys, I get a lot of people like Mike, you swear to Butch and I don't swear as much as I have, okay, calming down, I'm getting older and get a little bit more mature. But it's just who I am at the end of the day, and I've embraced my brand. And I recognize that that's just the way God made me, Okay, I am who I am. And I'm not going to change for anybody. I'm gonna shoot from the hip. I'm gonna do it, how I do it. And some people might like that some people might not. But when you're in the business of content, creation, the authenticity of your brand, and also being consistent with it is the key to making it work. See, I'm not creating this podcast right now to because I feel like going out and creating this podcast right now. I'm creating this podcast right now because I know I have to publish a video or podcast this week, and it's going out and you guys are gonna listen to it. Okay, but I'm also Creating that podcast because I know a certain percentage of people who listen to it will schedule a demo with me in the following week to see how we work. So the question I have for you is, what are you doing that's consistent in your business thatkeeps you at the forefront? What makes somebody actually send you business and the importance of consistency is not to sit here and teach and preach it to you. But it's because you don't know when the next deal is going to come. You can't control the conversations that are being had by the people, you know, what you can control is how many of them actually know who the hell you are and what you do when the term real estate or lending is brought to mind. And that's why consistency is so important. So we all know the, you know, the story of the we heard this since we were kids, right? The story of the tortoise versus the hare. And who won the race. The tortoise won the race, even though he was much slower. He wasn't as fast he didn't take any shortcuts, he just kept on trucking along at the same pace remained consistent throughout the race. And the consistency actually earned him the win of that race. So when you're out there, creating content, and you're trying to build your brand by you only do it by being consistent. Because when people see you keep popping up each and every week, or each and every month and you do it consistently well guess what? People start to remember who the hell you are. Now, I want to play this out. And this is usually when people understand this. And we all know what the concept of direct mail farming is right? Direct Mail farming. This has been a real estate marketing strategy, since the dinosaurs ruled the earth. And real estate was first created back in the Garden of Eden with back in Genesis, right. So the you know, the farming strategy, how it works is you would typically, you know, you're a real estate agent, you pick a neighborhood, usually it's your own neighborhood or neighborhood you're trying to form and you pick 400 doors, 500 doors, and guess what, you send them a postcard once a month, right? You go out and you send them a postcard once a month, and then you sign up and you're like, this is a long term thing, right? You send someone a postcard just one postcard and never send him another postcard, guess what, it's not going to work, you're not going to make any money, it's not gonna be a return on investment. But people who farm will tell you that after 12 months, as long as they're doing it consistently, the first year farming might lead to like one to two listings, maybe three. The second year farming ends up being three to five, the third year farming, the same neighbor ends up being seven plus. And it's usually after three years that people start to see results from their farming efforts. And the question is, is why is that? Well, it's because each and every month, you've shown up on their doorstep. And with direct mail, 100% of people are going to receive it now whether they pick up that postcard and throw it in the trash. Who cares, they still acknowledge that you existed. And if you told me 36 times over three years, once a month, with a hard piece of marketing in the form of a postcard? Well, I would automatically probably I'm more likely to assume that the person that is sending me those postcards is that, quote unquote, neighborhood Pro. Now, if I were to go into month 14, of the same campaign, and let's just say oh, I want to go on vacation, because I gotta take my kids, get him to Mexico. And you know, I'm going to take two months off or three months off this campaign. Well, guess what, you just fucked up the whole thing. Because you weren't consistent. Right? I can't go 13 months a postcard take off for months and then restart up and expect the same results. I need to be the tortoise and I need to go the entire way through. And that's how I see the results. Now, folks, this is with direct mail. And yes, it does still work, but it's going to take a lot of time. And direct mail is the most expensive form of media that you'll get but is highly effective. And what happens in real estate, when you're going after a direct mail farm, who you're really marketing to are people you don't know. Well, in real estate, you can't get referrals from people you don't know if you ever referred anyone anything that you haven't visited or experienced yourself. Hell no, you have it. Have you ever referred anyone? Anything that you don't know personally? No, you haven't. You can only refer things you personally know like or trust. But it's impossible to be referred when you're not even thought about. So, I want you to think into the psychology of being consistent with your brand and constantly appearing because it is the exact same thing when you're direct mail farming. Now, let's switch over to video and show you how this works.For a local business. None of this stuff that I like to share with people is ever based off of theory I like to base everything I do off of mathematics. I like to see a return on investment. And the reason why marketing your database with video has worked with every single freaking person I've ever done it with over the last 15 years of my life, it's a lot of people guys, is because each and every one of us has a database or a network of people that know like trust and love us. And the truth is that those people are the largest referral sources of our business. But quite often we're too scared to convert with or converse with them, and remind them how we do business, which means it makes it impossible for them to refer us business. When you're building a brand, with video, the reason why I'd rather keep my content in front of people I know versus strangers is because strangers don't refer you business. But people you know, do. And 100% of the people that you know, this year, this is 100% of the people that are on your Facebook feed 100% of people that follow you on Instagram 100% of the emails you have 100% of the people you walk across in the grocery store, or you see when you drop your kids off at school, know someone over the next 12 months if they can refer you to everyone knows someone they can refer you to. But you have to remain top of mind you have to be referral in order to get that business, right. So what happens when you stop creating your content? Well, the same thing happens when I just stopped doing my podcast. My demos were down. Do you think that was a coincidence? No. I've been doing this for seven years, I could tell you exactly when my demos go up. And I fucked up. I messed up. I didn't publish the podcast for two months, that's probably going to cost me you know, three to $1,000. And opportunity maybe? Who knows? I'll never know. But it's because I broke the golden rule of consistency. So when you're consistent, folks, people don't let me get ours. Let me put it this way. People don't remember. And if you think everyone knows your real estate agent or a lender, you're sadly mistaken, I used to think the same thing. The truth is, is that you're not that cool, people don't think about you 24/7. And the same way you don't know what half of your friends do for work is the same reason how they don't know what you do for work unless you constantly remind them. I can't tell you how many agents I come across when we work with that fail to just remind everyone in their network, their social feeds that aren't consistent with marketing or branding. And then they wonder why they're not getting the results. Folks, this business is a giant popularity contest. And the key to it is consistency. I can't say this about every other business. But I can tell you that in real estate, everyone who is consistent when it comes to content creation, or anything in life always does well. So let's play this out. And let's see how it works. If I have a video email list of 200 people, okay, and I say video email, because I video, email, everything. I don't write text based emails to nurturing campaigns anymore, I always send a video with the vast vast majority of them. If you guys are on my email list, you'll see that if you want to see the videos on email list, just go to my website, sign up for our one of our things, and there'll be on that email list and you'll see exactly how we do it. But if I'm, if I'm an agent, I want to send out two videos a month, in 12 months, that will be 24 videos 24 pieces of content sent over to the two to 300 people that I know or invite to my wedding or funeral. Will you do more business? Well, mathematically, out of the 200 people that are receiving those messages, only about 40% of them are gonna open it. So let's dwindle that down to roughly about 80 people that are seeing your content consistently each and every time. Now, no one's gonna get 100% reach on email, but it's got it's a numbers game. So of those 80 people, eight to 12 of them will be moving. But all 80 of them have a referral for me. And when we're building a brand based upon consistency and content creation, and that's how we're doing it. Well, you have to be everywhere all the time, because you don't know when the next referral opportunities coming. And I'm not sending people on this email, list my content to sell them a house I'm selling, I'm sending them the people my email is content, to remind them that they can introduce me to their friends and family. And then as a result of that, I might get some direct business for the people that are also moving because it is also true that 10 to 15% of the people that see your content will be moving each and every year and 100% of them have a referral for you. So what I'm getting at folks is this is a numbers game. Now that's just email. That's just one channel. Now let's take that same concept and apply it to Facebook. You might have I see agents have let's just say you have 1000 friends on Facebook, okay, well, not all 1000 of them are going to see your content, probably only about 150 280 of them will see your content organically.That means you're missing 80% plus of your potential referral sources are business. So the more active you are in social the more you're seen, the more results you get. Have you ever noticed an agent or lender that's super active on some Should that doesn't do business? I haven't. There's nothing crazy, they're doing like some of the agents, Oh, I get a ton of business from Facebook. Well, they're also always posting on Facebook, they're being consistent on Facebook or Instagram or Tiktok, whatever they may be into. See, consistency is what leads to that. Because when somebody's thinking about either A, making a move themselves getting a loan or getting a mortgage or refinance, or they're having a conversation, or let's say they're, they're doing it themselves, well over 80% of people are gonna close with the first person they meet with the first person they meet with is always or there's a direct correlation with it happens to be the first person they call, the first person they call is the first person they think of, which is where consistency is so important, because if you're not the first person people think of when they think of real estate, or mortgage or whatever business you're in, it's impossible to get a referral from them, isn't it? See what a furl happens, which is, the reason why I'm talking about referrals, guys is that the vast majority of business, over 80% of our business comes from referrals, repeat clients, or people we already know or that we personally meet. That's a mathematical fact, that's over 80% of business comes from those sources, doesn't come from strangers. It doesn't come from Zillow doesn't come from autoresponders, or tech, or websites or any of that. This is a relationship based business, which tells me that the number one thing and the number one goal for any of my agents for anyone I work with is I want to make sure every single person in the world knows who the hell you are, and more importantly, what you do. But the only way I can make that happen is when you're everywhere all the time, and you're consistent. So back to social, if you have 24 pieces of content to month, over 12 months, how many people how many views is that create if you're doing videos, now divide the views 10 to 15% of people who saw it will be moving this year 100% of people have a referral for you. Now you take that same concept, you apply it to Instagram, you apply it to LinkedIn, wherever else your social profiles are at, because when you're creating content, you also must distribute it just like you must distribute your postcards. When you're farming a neighborhood, you can't just print them out and send them out. It's no differently with video creation, you can just create the video and then that distributor promote it. Number one mistake I see all the time. Oh, I did this video, but I'm getting results we'll do that's because you put it on your business page and the business page only put sends out to 3% of the 100 likes you got folks. Content Creation works for everyone, but especially in real estate, because you're the brand. You see, I'm creating this content, teaching you a lesson that I messed up on. Okay, and I hope you get a lot out of it. Because I won't let this lesson happen to me again. But the next time you log on to Facebook or social or you're at a dinner and you sort of hear oh, they used another agent or lender. It's not their fault that they're not addict or not mean they don't they're not bad people. You're a bad marketer. It's not their job to remember what you do, it's your job to remind them. And the only way that happens is to remain consistent each and every month. So that you don't just do what I just did. Right? You don't want to miss a podcast, you don't want to miss an episode because truthfully, you never know when the next referral or direct business opportunity has. But what I do know is that when I'm consistent, I increase my chances of my name being brought into a conversation or being thought of first and that's why I attract. So when people ask me, Hey, I want to run an attraction based business, I always tell them, it's very simple, be consistent. If it's not on video, then you gotta be consistent in some other way on social, but it's got to be consistent visually. What people say is more powerful than what they hear. Or what people see. I mean, it's more powerful than sometimes what they hear. When it comes to me if you think about how videos interacted is that the majority of video is, you could see me, you could read my body language, you can see my todo and you, I'm using it right here.And that's what makes it impactful. So folks, don't overthink the model with creating content and doing it but whatever you're gonna do in your business, there's advertising and there's marketing. When I'm talking about today's marketing, I'm not talking about prospecting, cold calling or any of that. But even if you are going after those sources for business, you still have to be consistent, don't you? I can't just call five people day, I need to call 10 people a day for 20 days in a row. And if I discipline myself to do that, of course I would get some results. I can't just go knock on one door sporadically throughout the month, I need to knock on 50 doors a day and create a system to do it. Well. If you want to build your brand and run an attraction based business, you have to do the same thing. You can't create content sporadically. You have to do it consistently. And as long as you're consistent. You'll win that race just like the tortoise did. I really hope you guys got something out of this video today because any additional questions please feel free to reach out to me I'd love to help you build your brand, stay consistent and not do what I did. We script at it and distribute videos for people all over the country and we could handle yours as well. And if you need help with being you know getting on camera being consistent on video, take our coaching hires for our services or visit our website and start consuming more of this content and I will never let another podcast week go where I don't show up and break my own rule. Appreciate you guys have a good one. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing do.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

In this episode, I share a great laugh with Susan Silver as she reminisces her writing career with so much enthusiasm, courage, and life. Tune in to find out more about adding comedy to one's content, sitcom writing, and leaving a legacy to the public. Key Takeaways from This EpisodeThe three Rs in writingInspirational tips on confronting one's fears in writingRelating the characters' stories to real-life experiencesTechniques to enjoy sitcom writingWhy people watch true-crime murder seriesResources Mentioned in This EpisodeLily TomlinMary Tyler MooreHow To Thrive Despite Your Fears: Pioneering TV Writer Susan Silver Shares Her Best TipsGarry MarshallLove, American StyleThe Mary Tyler Moore ShowBob NewhartFrancis Ford CoppolaRobinhood Radio on Demand: Susan SaysThe Search for Mr. AdequateUniversity of California, Los Angeles (UCLA)SuccessionBillionsJoe vs. CaroleEverybody Loves RaymondVeepMy 600-lb LifeAbout Susan SilverSusan Silver was one of the original writers of The Mary Tyler Moore Show, The Bob Newhart Show, Maude, and many other sitcoms. She wrote two Top Ten Movies of the Week, feature films, and pilots for her sitcoms. Also, she has appeared on TV talk shows such as Fox Good Day NY (5), The Today Show (3), is a frequent radio guest on Boomer issues for the Growing Bolder radio program, Bill Bennett Show, and others. She has a long-running radio commentary on the NPR affiliate of Connecticut called “Susan Says” on www.Robinhoodradio.com and iTunes. Profiled in TV Guide, Esquire, and other publications, she has written OP-Ed pieces for The New York Times, articles for Los Angeles Magazine, Refinery 29, and had a long-running column on newyorksocialdiary.com entitled “The Search For Mr. Adequate.” In a second career, she worked in Holocaust-related organizations such as the Anti-Defamation League, running their Speakers Bureau, and as a UN Observer for the Simon Wiesenthal Center. The New York Sun calls her “The Voice for those past the Sex and the City bracket.” Her memoir, “Hot Pants in Hollywood: Sex, Secrets & Sitcoms was published in 2017.Website: Hot Pants in HollywoodLinkedIn: Susan SilverTwitter:@suz_8Susan's Book: Hot Pants in Hollywood: Sex, Secrets & Sitcoms | Audiobook & PaperbackLove the show? Subscribe, rate, review, and share!Here's How » Join The Author's Corner Community today:Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Guest Elizabeth Manheim Ades had known medical school was in her future but decided to take advantage of a liberal arts education and major in history. A senior year course on topics and ethics in assisted reproduction and a related research project solidified that a life in medicine—specifically IVF—would be hers. So when a first attempt at med school admission didn't work in her favor, she sought out post-bac medical programs that would qualify her. Instead she found herself in a PhD program in microbiology and molecular genetics, with no intention to teach or do research or even see it through a diploma. Nevertheless, she found a great fruit fly lab and mentor to teach her skills that ultimately she would use daily. A few more tries at med school—including a last minute admission—and an ill-fitting post-doc made her realize that she needed to stick on a different path.To get a foot in the door, she took a desk job at the IVF lab that had first inspired her to get into reproductive medicine. She got the training that she needed and became a full-time embryologist. After years, however, that took its toll and a repetitive use injury ended her dream job. Finding a new path after that loss was preparation she needed for a few more shake-ups in life.In this episode, find out from Elizabeth how sticking with things and working through the losses can reveal where you're meant to be…on ROADS TAKEN...with Leslie Jennings Rowley. About This Episode's GuestElizabeth Manheim Ades has had a long and varied career in molecular genetics and reproductive medicine. She has had a research career at Sloan Kettering, Rutgers, and Kean Universities. She also spent nearly a decade as a clinical embryologist and assistant professor of reproductive medicine at Cornell-Weill Medical. She now specializes in creating continuing education courses for medical professionals. Mentioned in This EpisodeThe mini-documentary “Auggie's Story,” produced in association with Nakiah Cherry Chinchilla and intended for use with the case study “Auggie's Story: A Child with Huntington Disease” by Laura Y. Lorentzen, Kristie Reilly, Connor Baucom, and Elizabeth A. Manheim.The video was originally filmed and edited (with consent) by the case study authors. The entire case study can be found on the National Center for Case Study Teaching in Science website.  Executive Producer/Host: Leslie Jennings RowleyMusic: Brian Burrows Find more episodes at https://roadstakenshow.com Email the show at RoadsTakenShow@gmail.com

Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing and why you need to be creating it. Everything you do today is content. The posts you make when you're taking up the ugly carpeting in the basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with beautiful views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way, lead generation is dead and you're gonna burn out door knocking and cold calling. To further engrave this into your minds, we're bringing on Gary Pickren as our guest today. Gary has deep ties to the local real estate community. Since 1995 Gary has performed real estate closings, taught real estate agents, and advocated for all South Carolinians in changing South Carolina real estate law. Toward that end, Gary started a weekly video blog that has over 4,000 subscribers. He even started a real estate podcast in 2020 to better educate the real estate agents on issues in the real estate closing process.Three Things You'll Learn in This EpisodeThe importance of being visual with your communication and why it is so effectiveHow to sound more authentic and why that matters Why podcasting is a great form of contentResourcesLearn More about Gary PickrenListen to Gary's PodcastReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. Guess what we're talking about today, marketing and marketing and marketing. But we're gonna be talking about a specific kind of marketing call it media, and why you need to be creating it. So probably about a week or two ago, I was on somebody's podcast, and now he's on ours. And this guy's an attorney. He's a he's a he's an a boring attorney. Okay, talking about the most stuffy profession in the damn world. Like anyone in the attorney space. It's like you get attorneys, you get to doctors, but anyone that wears a suit pretty much all the time, or you would think wears a suit all the time. That's a very stuffy, stuffy business. Well, Mr. Gary here has taken the concept of creating media around his brand. He's a real estate attorney in one specific state, but he understands marketing, he understands content creation, he understands communication, and staying in front of people remaining on top of mine, the only way you remain on top of mind is if you create content, otherwise, how the hell do you do it? Everything you do today, guys is content. The posts you make when you're taking up the ugly carpeting in the fucking basement is content. The picture of you and your clients at the closing is content, that big ass kitchen with big ass views, that is content, anything you publish is content, and you have to be creating it going forward. There is no other way lead generation is fucking dead and you're gonna burn out door knocking dead cold calling dead. I'm telling you guys, it's common. We've been talking about this attraction thing, but I wanted to bring on the most stuffy business and show you how it even works in his damn business. And he's either due to a video he's doing in the form of a podcast, this podcast you're listening to is a form of media. I publish it every Saturday. And as a result, some of you guys, are you gonna call me next week and schedule a demo and spy my shit. And it's because I'm constantly adding value and want you're gonna convert sooner or later. I don't give a fuck what do you think but I'm gonna convert you. Anyhow, let's introduce our guest, Gary picker the show Gary wants to come in and tell everyone a little bit hello to you. Oh,what's up, man? First of all, I don't like attorney so I try to do everything I can to not be like an attorney. And that's whyI like you. I don't like attorneys either. I hate attorneys.To help wrong with it. You marry an attorney. You made a bad decision already. But yeah, I try not to be anything like an attorney. But Mike, man, I really love being on your show. You are the real estate marketing. Dude, you're a guru in this. And it is an incredible honor to be with you. And have you on my podcast. Really appreciate it.Yeah, he has a podcast going what tell everyone what that is because theyare podcast called dition dirt. And it started really in South Carolina just kind of a podcast talking about things that real estate agents need to know in terms of agency appraisal gaps, multiple offers, a lot of it applied to real estate agents all around the country. But recently, in particular, in the last five or six months, I've been very fortunate to meet people like yourself and some other great coaches and other agents that have said, hey, I want to come on your show and talk about some of the crap we do. And it's kind of taken two sides. Now we do a little bit of the legal stuff and things that agents deal with. But we also hit a lot of the marketing things, how to stay top of mind how to get a referral based business, how to do you know servant leadership, things like that. So we've had a really good run over here and it's, it's kind of taken off. It's been really surprising.So let's back into how you started this thing. Okay, so we're gonna start the beginning with this, you guys. Gary's a real estate attorney. He makes money off of real estate closings, but Gary's license in South Carolina. Right. Right. So you only closed properties in South Carolina. Is that cool?Pretty much. So yeah, we have we used to have an attorney in North Carolina. We got one in Florida that mainly it's just South Carolina.So how long ago until you realize you're like, I got to start creating content. And Gary today has a podcast and his main form of content Correct? Correct me if I'm wrong, but your main form of content is creating a podcast consistently every week. And all it does it has people like myself on it and other people and you interview and you give a marketing advice, right?Yeah, we have a podcast and also have something called legal tips, which is a video blog that we did that we send out through Bom Bom and I've created about a 4500 person subscriber list. And with that subscriber list, they're all pretty much real estate agents and the vast majority are in my market. We have offices in Greenville, South Carolina, Columbia, South Carolina, Lexington, South Carolina. So the vast majority of that comes from my market. And I've been able to hit that group in less than two years with 1 million opens of those videos. So the videos are usually a short topic one to three minutes. And then my podcast usually runs 30 minutes. But the podcast kind of came out of the idea from the videos, because in a video format, when you're sending emails out, whether it is somebody who has signed up for your blog, or somebody, you're just trying to attract through social media, most people give you a minute, two, maybe three, if you're lucky, but anything goes about two or three minutes, they're not going to listen to it. So when you start trying to talk about appraisal gaps, and how not to have your clients stolen from you, and things of that nature, you can't hit that crap in two minutes. I mean, just no way. So I decided, hey, why not try a podcast, it was going to be a one one a month. That's all I was gonna do. And that first one went really well for us. And the next thing I know, I'm doing one a week, and it's developed into having people like you and Krista and Jan and Jan and some other people on the show that has just really helped push it forward for us. And our people listen all over the country, which is really cool.And when did you realize like, how did you and most of your business comes from real estate agent referrals? Is that correct? That's right. So most of his business comes to real estate agent referrals, he realized that he had to do something to attract more and more referrals. And when did the light switch go out? Like you're like, you're like, I'm an attorney, I started podcasting new video series. How did you know that? That was a direction to take it?That's a really good question. So I've been doing this for 26 years, I started 1995, before internet was a thing, right? And I was the attorney in 1995, or 96, who told the guys in our office, let's don't get internet, because a staff will do nothing but play on it. It's no good for, for searching for porn, right? People basically use it for back in the 90s. And so, you know, I was kind of always anti social media. And then I've just over the last maybe seven or eight years when when our firm a bunch of lawyers and another from broke off and started this farm. And I said, you know, we have to be different than everybody else. Everybody's doing the same crap over and over doesn't matter if you're a lender, you're an agent, or you're an attorney, we all do the same crap over and over. And when you say, Well, what differentiates you from everybody go, I give great service. Nobody gives a crap. Everybody gives great service. It's kind of the expected, so you better come up with something that's different than everybody else is doing. So at that point, I was doing a representative of a real estate agency called Russell Jeff coat. And I was sending them out. They were a big independent that's been consumed by big major. But we were sending out basically a legal tip to the people that we worked with, we just type up a little email going, Hey, guys, don't do this, as we're seeing this being a problem. And from that, I decided, hey, this could go farther, because I was getting so many positive remarks about it going hey, I love your tip you did on this. I love your tip on home warranties. So we made it into a WordPress and so we started putting on our website as a WordPress. Well that sucked because, you know, I'm from the south and we type that type all this stuff up and we're different we, you know, I come up with my own version of English sometimes and the words aren't really really that correct. But you know, I was having to type this up, give it to an associate to proofread it, send it back to me, make sure everything's legally the way it supposed to be. And so you're doing a little two paragraph post is taking you hours. And I'm like there's got to be a better way of this crap. This should this doesn't work. And so I went to rehumanize at Bom Bom and ran into Alicia there. And I started thinking how could I take what I was already doing, which was being successful, and make it different than everybody else? And I was like, video, nobody's doing this crap in South Carolina. Why don't I do video. So I started doing the video is legal tips. And I started finding out instead of spending 30 minutes or an hour, typing it up making sure the grammar is correct. And I'm not using the wrong words that I could crank out content in three to five minutes because you know, they wanted to be authentic. They don't want to sound rehearsed. And once I cranked out that content, it exploded. I mean, it literally exploded all over the place. And what's that exploded, I started noticing every time I literally can be sitting at home on a Sunday watching a football game. And notice the number of opens and then hit Refresh an hour later. And it goes up two or 3000 on a Sunday afternoon in the middle of December. It's just amazing how I'm able to stay consistently in front of my client base, even when I'm not working. And so at that point, I said, Alright, I'm on to something here. This is working. Let's now look at where we can take it to the next level. And so we started the podcast but but ultimately Mike what really pushed me to do this and to keep really going farther and farther and farther. And this is everything we've ever done in this farm has been copied by every one of our competitors. Yeah, so eithera badge of honor. Right? It's a bunch of the Guru's are copying my shit.There's no doubt about it. I copy your shit, you know? Be honest with you. I actually posted a podcast I did a legal tip today and a business coach email me goes hell I love this. I'm gonna use this I will record it myself. But she's like, I'm just kidding. I wouldn't do that to him like I don't care still isthe best form of flattery, dude, the wheel you don't need to reinvent the wheel folks. You need to make it yours.Exactly. So at that point, I'm like, you know everybody's Feeling everything we're doing. So we've got to keep recreating, uh, coming up with new stuff, better stuff, more interesting stuff. And that's just kind of what we've done over the last six, seven years or eight years, really.So I like it. I like it all. Let's want to relate it back to Paco, we have their real estate agent. So a lot of people get stuck when they're like, Okay, what kind of content am I going to create? Now? Can I do it long term, you can never create content with first identifying who your audience is. Okay. And this is true for any business. Gary's business is real estate agents, his audience, my business is real estate agents, lenders, investors, we do videos for them. But a realtors business is 95 99% of time is their Facebook friend list the relationships that they have in life. So you have to look at those relationships and be like, Okay, how do I nurture these relationships? That's really we're talking about how I farm these relationships. And you have two ways to do it. One, you can just start talking about real estate all the time. And I'm gonna tell you first why that's probably not going to work as well as the latter. One is that if you are always if Gary, Gary, you're married, right? Yep. Okay, if you when you get off of work, do you? What's your wife's name? Emily, Emily. So when you get off of work, do you tell Emily and just come home and just keep talking about work? That you don't wanna hear? But yeah, what would Emily do if every time you communicated it was just about work?It was just not look at me. She she'd eventually belike, This guy's boring as shit. I'm going to divorce him and go find a 25 year old. But no, seriously, so but and but I can talk about work with my content, because people subscribe for marketing stuff, right? Gary can talk about work with his real estate agent list, because they're subscribing to get value from Gary. But people don't subscribe to the real estate agents that constantly hear about real estate. So that means you it's hard to always talk about work with your friends, family. It's also hard to talk about work with your audience. Let's just first identify it. Because real estate, such a relationship type business, I just think you need to remind you I don't think I know. You just need to remind people that you're in real estate and create content consistently. That's more entertaining. Doesn't have to always be educational, you guys.And we do a lot of content here too. Like during COVID. Every single thing you heard on the news was doom and gloom terrible numbers, everything was going to shut down the economy was going to crash were real estate was going to be the worst it's ever been in the history of the world. What's quite the opposite real estate actually wanted to be in the greatest city had ever been in much years. And so I started a legal tip called Gary's good news only. And every Friday, I would send out a two or three minute video on good economic stuff, good real estate stuff and good COVID news. So like if we saw COVID numbers going down, we saw real estate and I was just getting this stuff from Inman News or Fox News or CBS or NBC I just go on their websites and there was always a piece of good news somewhere that somebody wanted to hear about and I was getting emails from people when I stopped doing it and please start doing it again. I send this to my parents and did anyof that and here's the thing then you what you sent those out via bom bom right? So when he sends these out via bom bom it do not have your branding all over the all over the actual email that says you're an attorney. Therefore you don't have to during it you guys like what people see is very impactful. And the reason why video and vid being visual with your communication is so effective is because that's where your branding plays. Like no matter what if you're going to be doing a video you better have your damn sign or something that tells me you're in real estate there. Otherwise don't do the damn video. You're missing the point. But it's a giant game a reminder, remind don't tell remind, you'll tell. Can i Alright, so we get this podcast going. And then you and I would honestly if you would have told me as an attorney in South Carolina and we never met and say you didn't do a podcast if you would have told me that if I do a podcast? Is that a good idea? I'd say no, it's not a good idea. I'd say I would probably a video series in a local markets a very good idea because it puts your face with the name but the fact that you did it through an audio only version of a podcast in the local market but made a national presence is absolutely amazing.Yeah, and it's been a long time coming. I've been doing this for 26 years and during that time I've represented real estate agents at the real estate commission when they've had grievances filed against them. I represent the Realtors Association. A wrote that the contract helped write the contract for our Realtors Association. I helped write the seller disclosure form for the state. And then I got put on the real estate commission. So over my course of 26 years my brand has been common the Gary is the go to guy he's the one who knows about the seller disclosure. He's the one who knows about the contract. He knows about this. And so because my brand in a lot of ways has become that it was just a perfect fit for me that I was able to start doing the legal tips and explain the legal stuff. And you know, I don't there's not really a real estate agency in Colombia that I haven't represented at some form, whether it's a Keller Williams or color or Coldwell Banker or an auto real estate or whoever. And because of that been able to get this big following. And that's that has been a big help. I have to admit that. But yeah, that's been part of my branding is to be that go to guy. I do agree 1,000% with you my ability to target with agents with going straight education or majority education works to a point where I don't believe it would with an agent because if you're if I'm just a homebuyer and you're constantly hitting me over the head with what's a deed, what's, you know, what does it mean for sale by owner and all this? I get bored? I'm moving on. Yeah. But so we've started to because of listening to your podcast, and some others started trying to bring a little bit more that fun in and some of the other aspects and our podcast. No, it'dbe a good idea. Maybe if you guys did like a, the craziest legal stories of the month. Yeah, the summary episode of that. Like, even crazy, there's a agent here, she's gonna start podcasts. And we ended up calling it I don't know if she launched yet or not. But we ended up calling it humor house. And it was all about the funniest crazy stories that agents have in real estate. And what she was doing it for is that she wanted to create a podcast to create a referral based business from other agents. So humor, she just interview agents that would like tell their stories about like, the dead body they found in the house, or the safe that had like a pound of heroin in it or, you know, like, whatever it may be the crazy shit we see. Right? So I think that could have been a good idea for her. But you have to first come up with a theme you guys like you're gonna create content. My theme is creative marketing outside the box video content creation, personal branding, right? Your theme is legal pitfalls of real estate, stay out of trouble, essentially. Right? Right. So it's no differently. Each of you guys has a theme to create content with. There's a reason why people hire you. Because before you get hired, you have to be remembered. And the reason they remember you is your theme.Right? And it's worked very well for us. And you know, like I said, we tried to venture out with Gary's good news only also did a series one time, which I'm almost embarrassed to talk about, but it was called three dudes watch The Bachelor. I mean, it was a real estate lender, and it was another Real Estate Commissioner, and we would watch The Bachelor and then we would come in my office andwatch like react videos. Oh, well, wewould actually talk about the day after it's like this is what happened last night on this crappy crappy show. And it was a lot of fun wegot it wasn't that crappy? Because you guys kept watching it every week. Wow. That's like me. I'm like I watch every episode. I'm like, No, my friends. But you watch The Bachelor making the fuck out here talking about bachelor bachelor me watch The Bachelor. What are you talking about?Course that means like, where do you get to see 25 beautiful women hit on one guy that doesn't happen. That's why I never watch The Bachelorette. Because you can see 25 guys hit on one girl in any bar in America. Watch that.Yeah. So there's Alright, this is great, man. So I want to know, what's your advice to people? Because here's the challenge a lot of people have we all want to become internet famous yet yesterday, right? We all want everyone to know who we are, like three weeks ago. And when you start creating content, I mean, it's not gonna happen overnight. You guys like you don't build your brand overnight, you build over day. And I think that's one of the reasons why people don't ever commit to doing it. So why don't you tell us what that experience has been for you? And give some people some advice that might be thinking about creating content, maybe they're thinking about hiring us and get on video or whatever it may be. Talk, tell them a little bit about that.I think you hit a good point there is that everybody wants to be internet famous. But the question really is, is what are you trying to do? I mean, are you trying to be internet famous? So people will ask you to sell their crap on on the internet? Are you trying to become internet famous because you want to make your business expand? And that's been a tough thing for me to understand. And I kept doing videos on YouTube or doing something on Facebook or even doing a podcast wanting the million downloads, right? Everybody wants to say, look, I had a one go viral and a million. But if you are selling real estate in San Diego, where you are, and I get a million downloads from New York City, does that really matter? I would rather have 1000 downloads in San Diego where my clients are, where people are that are going to hire me to sale then worry so much about how many people around the country. When I first got into this podcast, I can track where they're being downloaded. And I got real excited going, hey, wow, somebody in Cleveland or somebody in Denver is watching my listen to my podcast. And it's a big ego boost. There's no doubt about it to say people around the country are listening to your stuff. But when you're really doing it to hit your market, what's really more important is core market. And so when I started really looking back at the numbers, I'm like, Okay, well, this week, 500 of the people that in my market that are looking at me that I might be able to close a deal with. Those are people who are listening to this podcast, these are the people who are looking at my legal tip video. These are the ones who are interacting with me. And so after a while, I kind of had to get over that ego thing that I want to go big and viral and all this stuff because it doesn't mean crap. It doesn't mean anything. And so that was the big thing that I had to come come away with is doing that. The second thing I had to come away with Is the authenticity of it matters so much. As y'all can tell, I'm very southern, I say words like Virginia and not Virginia because I make words up. That's who I am. I talk very fast, which is very odd for a Southerner, but it's just who I am. And I'm not going to change it. It's the way I am and people that work with you, and are going to use you that already know you that you're trying to stay in front of mind with them. If I came in here, and was very robotic, and completely different in my podcast in my video than I was in person, it would come across rehearse scripted in terrible. And so they need to know that Gary is Gary and what you get in the video and what you get on the podcast is exactly who I am. And if I say words, like forgot, I sort of forgot. That's who I am. And so that was one of the things I got over very quickly. I also had to get over with the podcast, and the videos don't have to be perfect. You hit record once and you record it, you do it. And when you say awesome, and the phone rings in the background, that's natural life. And that seems like a lot better than these that are very rehearsed and very script read. It just doesn't work.Yep. Yeah, I mean, that's why I like the viral videos on tick tock, or like a cat. Like here, I posted a my son. I posted this reel. And I'm not big an IG dude, I'm not an IG expert. I just put my content. There's my weakest channel. However, I'm starting to get into it. And just a little late to the game. But like, I posted a video of my baby climbing the stairs and he's grumpy and he's like, or, or and he turns around, he goes, and it sounds like he says, Hi, he goes Hi. I'm like grunting baby says hi. And he said hi perfectly, we didn't really mean to say I was this way. But I got like 3700 views on this thing. And then I look at some of my other content that'll be like real estate related or anything, I'll get like 12 views. So the point being is that it's not about the number of people that see your stuff. It's about the fact that you do it consistently. I have a lot of content that bombs, okay, that's great. But I take a lot of risks in life to a lot of businesses I started that never took off and was bankrupt. But I kept trying and it's the same thing with videos. As long as you focus on the consistency of it. It almost always works like I have yet to see anybody do video where it hasn't worked like I have yet to see a case study. No bullshit, you guys at least in in real estate agents in our industry. I've yet to see someone that has done video consistently for anywhere between two to six months and not see it work. I shit you not the only time it doesn't work you guys is when people don't like you. I said every week on this show. There's nothing we can help you with on that. Right? You're probably in the wrong career. To be honest with you. You're not supposed to like it. Everyone's not supposed to like you. It's okay. I like pissing people off with my videos. Some guy just made a video comment on one of my ads. And he's like, I have a video where I'm swearing believe that. And it's targeting a cold audience. This guy's like, well, you should. One guy goes, I don't really like to. I hate because it's such a turn off the use of the F bomb and I go, Hey, you can't win them all. Another guy comes in and says, Oh, we should learn how to edit first. I'm like, Hey, thanks for the advice. Right? I hug my haters. But if you're not hating, that means no one's watching it. Right?Well, you know, I failed at video first, I'll be honest with you. And the reason I failed at video first is I had no plan and no consistency. It goes back to what you said about the consistency. So when I signed up with Bom, bom the very first time I got really excited 15 videos, the first month, maybe the second month was like 10. And it was down to five. And by the fourth month I called Shane and said I'm done. I'm out. And he said come to this meeting. We're doing a rehumanize conference. So I went and I came home with six pages of notes of ideas. And I sat down I said, Okay, I can't implement six pages. I don't have enough time to do this crap. So what will work for me? And what worked for me was legal tips. I said, Okay, let's try this legal tip and see how this works. And just like you said, you got to keep trying and some things bomb and some things don't. Well legal tips took off. I mean, it was like bam. And so then I went to Gary's good new zoning, bam, that work. And then I went with the podcast, I do a legal tip, talking about the podcast, and now that goes on. So it's a lot of trial and error, and not everything's gonna work. But if you don't have a plan, you're gonna fail. And if you're not consistent, I come out every Thursday with a legal of podcast tip of what my podcast is going to be about. And I come out every Friday morning with that legal tip. And when I don't do what people ask me, where are you last week, you didn't do legal tip. And another thing I'll tell you, it's also found out when I do these videos, two things were important. One was background. To me people do videos where it's like, you almost wonder if they're sitting on the toilet when they're doing it, you know, it's just all you see straight up their nose and you see the back of a wall. And so I spent a lot of time developing behind me what my personality is and so if you can if you are on video, I have pictures of my family, all these different baseball fields. I've got my Cleveland Browns helmet right there. Yes, I like the Cleveland Browns. I've got some Johnny Cash stuff so like country music so I've put some pieces an outing and thought into what my background is. And then what I also found out just by happenstance is I forgot to do a legal tip, I was on vacation. So I pulled the video out and did one from Utah. And that video is my most watched video that for a long period of time, so then I started saying, okay, when I go on vacation, whether it's the Yosemite or Zion, or Moab, or wherever, I'm going to come with a list of three videos, I'm gonna do a video, every you know, every chance I get at different places. And when I get home, I'll come and post it, I don't post it while I'm gone. So we'll be able to have gone but those are amazing. Those are those have more views than anything because people are like, Oh, I've been to Monument Valley, or I've been to Zion, and they're relatable.Right? It's really relatable, your content, your content has to be relatable. It's like how ours are like just people that hate me. I'm sure like the guy swears to me, that's all it's usually like, it's usually it's usually all the old people do. A lot of people trust me. They think I get called it all the time. You're so frustrated, you make me sick, whatever. I don't care. Like, I'm never gonna fuckin work with you anyways, dude. I mean, like, I don't, I don't care in but you have to, I understand that. I'm not meant to attract everybody. But I think I attract a lot more because of how authentic it is. And it's really just not holding back. I think it's very, very well, any, let's wrap this up. And let's see any closing thoughts you have for anybody that is thinking about possibly getting started. I mean, you're doing it as an attorney in a local market. And it's just a, it's ticking off for you. So what else you want to tell anyone else that's thinking about, and I'm not saying get on video, of course, video is the best one to use. But you have to start creating content, wherever it is, whether it's pictures, whether it's written posts, whether it's written emails, I don't care, you have to create content, it's no longer optional, it is a necessity. And if you're not creating content, you are going to be out of damn business.Well, I think you're going out of business, if you do do something else. And that is you got to understand that regardless what the market is, there's too many real estate agents, right? There are a lot of part time agents, a lot of excellent church agents. So the agents who signed up became an agent, they're gonna sell a friend at church, a house that will sell a friend down the street, a house, and that's it. But we have I think, even in South Carolina, we have like 60,000 Real estate agents. And so you have to figure out what is going to separate me from everybody else. We don't want to be a commodity. And if you're a real estate agent becomes a commodity, all you're doing is replacing one with the other. So you have to show value, and show that you're different than other people. And if you will go back and look at your multiple listing service that they have the stats for you go back 10 years and look at the top 10 agents and tell me where they are today. I bet you almost all of them are not in the top 10 anymore. It's a new group of people that come in the top 10 Because people are not planning ahead and looking and trying to be ahead of the curve. One of my clients told me one time he's a builder, he said, if you're not changing your business and how you're marketing what you're doing in your technology every two to three years, you already two to three years behind. And so we have learned that you know, like, as I mentioned earlier in the show, we came up with the signs that everybody stands by and you take a picture says my real estate agent rocks came over that in 2015 or 16. Every lawyer in Colombia has that now every lawyer in South Carolina has that. Then I started putting TVs on the wall. And then everybody started doing that. And then we started putting MLS pictures on the TV. We did Greenstreet screens. It's gotten to a point now where it Blair Kato, we actually have our own beer. I mean, we've had our thinking so far the box, we have candles that have our own scent, you walk into a casino, you know what it smells like you walk into black ghetto, we want to know what it smells like, with the iPads, we have our own. We have music going during our closings from XM Radio, we have a bear call closing time that we do at Columbia craft. So you've always got to be thinking ahead and what's gonna differentiate me from the other people using the real estate marketing dude, he's taking a lot of that thinking out for you, because he's helping you come up with these plans. So if you're not working with the real estate marketing, I don't know what you're doing. You got to get with somebody who knows what they're doing, they can help you develop a plan that you can implement and that you can put in place and that you can market and change when you need to change because I'm telling you at 26 years, the last five years has changed change more than the previous 21 and I guarantee you the next five years will be so much more change than we've had this past five years we're looking at remote online notary electronic closings, everything is going to be changing in the next five years this this what we're talking about today in three years will probably be old hatwell said and thank you for the plug. But yeah, he's focusing on the client experience you guys and that's extremely important how you make people feel is what they remember. But you got to be top of mind for them to experience that first and that's why you have to create content so you have a brand appreciate you guys listening to another episode of real estate marketing do podcast Gary want to go ahead and tell them website they could check out your stuff tell me your shows that so they can reach you if they have any questions. And you canfind me at Blair Cato BL a ir ca to calm that's on the web. And then if you want to find our podcast it's called dition dirt without a GDI Shi N apostrophe dirt On any podcast platform, and you can find blackhead on internet on the Instagram or on Facebook at Blair Cato.Awesome. And thank you folks for listening to other episode real estate market, new podcast. If you're looking to build that brand, start creating content, we'd love to speak with you. It's not very difficult. I need one to three hours a month from you. That's it, and we scripted it and distribute your video content and make the whole process really, really simple. So, you know, visit us real estate market to do.com Thank you for the reviews, connect with us on our YouTube channel, Facebook and now follow us on Tik Tok and IG and if you'd like to keep the conversation going, but we'll see you guys next week. Thanks for tuning in. Don't forget to leave that review. So you guys like thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Every single year in December, it's one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we're doing for next year. So what I want to do is bring on a friend of mine, he's been on the show before, this guy's a fucking killer. He's ranked on the Inc 500 and what he does is all virtual. He doesn't need an office he could do this from his in his underwear from the comfort of his damn living room. And this guy just has a system for everything. He's a master at lead generation and that's we're going to talk about today, is how he could do this from the comfort of his home and do it nationally too. Three Things You'll Learn in This EpisodeThe importance of having systems in place that workHow to utilize your skill and prospecting ability to grow clientele anywhereTaking advantage of resources and not being afraid to spend dollarsResourcesLearn More about Kevin MarkarianReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. It is that end of the year. And what we're doing today is doing nothing better. Yeah, what we're doing this whole month is nothing more than just a bunch of end of the year planning things and getting ready for next year. Because if you're living in reality, the next two weeks should be pretty slow. Unless you're some kind of pagan or atheist, and you don't celebrate Christmas. So if you are celebrating Christmas, what you're gonna have is a lot of downtime. And thinking about what you're going to actually implement this year. And I know from my own personal experience, every single year in December, it's one of my favorite times, because not only do I recharge, I try to take a little bit of a break. But I also start implementing what the hell we're doing for next year. So for example, guys, I am implementing a How am I going to create eight videos a month next year? How am I going to implement this system, we're implementing new products and services with real estate marketing dude, including creating short form content, all of these little things are things that you have to do because I was very poor at working on my business over the last three months. And there's a major difference between working in the business and being ran by it then working on it, setting up systems and basically allowing you to grow it's you'll never grow your business if you don't work on it and just work in it. It's just a hamster wheel that just never ending thing. So what I want to do is bring on a friend of mine, he's been on the show before, this guy's a fucking killer. He's ranked on the Inc 500. And how he does it is all virtual, literally like this guy has an office. He's in his office right now. But he doesn't need an office he could do this from his in his underwear from the comfort of his damn living room. And this guy just has a system for everything. He's a master at lead generation. And that's we're going to talk about today is how he could do this from the comfort of his home and do it nationally to that's the most amazing thing. So without further ado, let's go ahead and welcome our guest, Mr. Kevin Markarian. What's up, dude. Thanks, buddy. Thanks, man. Congratulations on all of your success. It's great to see you progress and grow. And I'm just honored to be on this, this time with you to spend this time with you and to get to connect with your wonderful audience. So thanks, Kevin, watching everyone who you are, yeah, where you're from what you do, and then we'll get into this. Okay. I'm Kevin Markarian. And I'm in California. I originally lived in Modesto, California, small town, little ag town, did incredibly well. And at a young age, I started in real estate around 21. And worked for a big developer, national builder. And after a short period of time, and 1000s of agents I became the number one agent in the country for them. And and then shortly after that, I was living this low high life you know, a great lifestyles driving like a convertible Porsche, and as big as this has the fucking size of a giant balloon thinking your shit don't stink? Yeah, you know, 23 years old. Yeah, it was, you know, this is all butterflies and rainbows or whatever. And then the market crashed. The Central Valley of California was really kind of the epicenter of the foreclosure crisis in the United States. And so I had to make a decision fast am I going to continue to beat this beat this bit this path here and go down this path selling $60,000 homes and, you know, dilapidated properties, and not not really enjoying what I was doing? Or should I should I go somewhere else, and then try to expand and try to do something bigger. And fortunately for me at the time, you know, being that I was not far from San Francisco, one of the most elite cities in the world. I had, I took a chance and literally just kind of closed up left Modesto and moved to SF, and that was a really big, big move for me. And,and, yeah, did you have a database? Or did you know anyone in SF when you made this move? Or were you and were you still like, what, 2425 years old? Yeah, I didn't know anyone. No, I didn't. But I knew that I could count on my my skill and my prospecting ability and just, you know, it just it works anywhere. It's like you said, you know, I like to really build out systems and everything and, and if it can be done somewhere, then it can be done somewhere else. And so that's how I how I really looked at it. And I know I didn't know anybody, but but I knew that I can connect with people. And so that's what I really counted on. And then also at that time, companies like Zillow and realtor.com, and lead gen was sort of on its way, becoming more of a just really started coming out at that time, and so took advantageTo that, and that's really how I was able to level the playing field because shortly after moving to San Francisco, I became a top producer and sort of building a team and everything and just was very, very successful in a short period of time. And it wasn't so much of like, personal skills and everything, it was just more about taking advantage of resources, and not being afraid to spend dollars. And it's easy for us in our industry, especially being commissioned salespeople to want to hold everything and not not want to spend it, because you don't know when our next checks come in and everything. But, but if you have the systems in place where you can make more predictable income, then you can take a little bit more risk. It's not as scary. And that's really what I what I was able to do.Let me ask you a question. Sorry. So Kevin, start buying leads, right? You're doing like the realtor.com. One, and it doesn't matter. Like I think where you source your business from the difference is whether or not you can fucking close it. Leads are nothing more than conversations that you're having with other people. And when we're marketing our database, all I'm doing is I'm having conversations with them might not necessarily be about real estate. But when you're buying leads Zillow, you're having conversations about real estate either way, you're still having conversations. And the key to having conversations is to get people know like trust. Love you. First and foremost. Would you agree with that? Oh, yeah, absolutely. So what is your secret weapon? Why can't Kevin Markarian convert leads, but I can't find an agent within a 500 mile radius, I can have a conversation with a complete stranger and get them in the car the next fucking day? I think, you know, I think it just sometimes we overthink things. You know, we have to do things a certain way a certain script, somebody told us we have to do it this or that. It's just, I think, where I kind of why I think I have a little bit of a difference. People do this to not saying I'm the only one but just Just be yourself. You know, yourself. When you be your swimming, when you just feel be you know, you and just be comfortable with yourself. And just treat talk to people normally, it doesn't have to be like a, you know, certain way mean a talk or whatever it just be, be normal, be yourself be comfortable. And then you're going to start to attract people. And, and that's really what it is. That's the difference. That's why I'm able to do that and understanding other people. That's here's what we're talking about. Guys, if you're following up with people, do you have commission breath? And yes, I can smell that through the phone. Yeah. So obvious. Like, you know, when people have commission breath, you could feel their tonality, you could just feel on be like, Oh, my God, like I could tell when I have someone on the phone, whether that cold calls me. And I could tell whether they have commissioned breath or not just by asking different pointed questions, right? Yeah. And a lot of people have commission breath.And sometimes, though, sometimes we had that because we're in a position where we don't have not, we don't have transactions, we're desperate, right? Yes. So what we have to really do is avoid those desperate situations. Because then then it's like, then I can just be be comfortable, you won't be myself, we get the commission breath, I guess it's more, it's either you're doing and you're doing it wrong. Or you're doing it because you don't have other income, and you're just, you're desperate. So how do you avoid those desperate situations? That's the question. So that you don't have to come across as that sort of, like pushy salesperson, you bring up a good point. Because I agree, like I had to start this company on a, I bought I bootstrapped this company for three years before we get out, we didn't have money for freakin lead generation, we didn't have money to go out and run on ads, we had to do everything from the ground up how we did it was creating consistent content. And you either have money or you don't, if you have the resources, and you can leverage your time, if you don't have the resources, you got to put in some time, is how it works. So how do you approach so I think that's a good conversation to have is that people are always like, well, if I spend this, I have to get this back? And then how do you overcome and start approaching ROI on specific marketing activities? I think it's you know, if you're, if you have the luxury of being in a market where people know you, it's really simple. Just go through the list of people that you know, and just start having conversations, right. And that's, that's very simple. And thenfrom there, if, like, for me, I didn't have that luxury. So I had to basically spend the dollars. But there are ways that you can you can connect with people without spending money, like you said, just spending time, for example, one is through using sell scores, that's one way that you can do it today. And that is through just using the MLS to find out who's most likely to sell because they put a score on every single person now through the tax record, and then going through and skip tracing that data and then making out making those calls yourself or that just takes a little bit of time. But there's that's pretty much free, right? You can use free resources to get contact information. And so that's that's the way to do it is just to try to have as many conversations as possible with the most amount of people about real estate, and I use a system that it's funny because I got this thing out of a book a long time ago, tiny little book andand then II kind of hear people saying it, which is cool, you know. But I brought, I kind of started talking about it, which is the four point system, the four point system that I use, and that's everyday My goal is to get four points. I got this out of a book called How to be a rainmaker by Jeffrey Fox, super tiny little book. And he says, If you want a salesperson that always wants to stay busy, should try to try to reach four points a day. So if I can reach four points a day, I'm always going to be busy. One way to do that, or how to do that, How's his other ranking works is one point as foreign is for a good positive conversation about real estate. Two points is when I set an appointment, three points is if I get a signed contract, so signed buyer contract, listing agreement by representation, whatever, if you get a signed contract, that's three points. And four points is, is if you get paid. So if I, if I can get four points a day, I'm always going to be busy. So that's one thing that I was able to do.When I moved to SF was I just My goal is to get the four points a day, that was it, and I know that I can get I got four points a day, I'm going to be, I'll be busy, I'll be successful. And tomorrow, I have somebody to talk to. And so I think that's, you know, because we get, it's easy to get caught up in the monotony and yeah, you know, you get bored and so on. You gotta have some that's why people talk about having your why and so on. But, um, but this is this a way to kind of game it and stay and stay focused. And I so let's, let's put this into context, what we're talking about is you have to have more conversations, whether you have a built in network or not either have a database or you don't, and you can buy conversations, you go out and have them. Have you guys ever realized some of the top producing agents aren't the sharpest tools in the shed that the most popular?They have more friends than you do. They're more marketable and more people they have more conversations than you do. On average doesn't mean they're smarter than you doesn't mean they're better than you, which is exactly you know, there's two ways that you really stand out in the business you either a nurture the relationships you have, or be you offer something no one else has. There's a reason why Redfin goes into a market, it's our shreds acting immediately is because they have unique selling proposition. Unfortunately, the vast majority of real estate agents don't have a unique selling proposition, you guys are all selling the exact same shit. And when you're having these conversations, it's how you make people feel that really makes you stand out, which is all your personal brand, at the end of the day. So what does that mean? Well figure out a way to have conversationswith regardless of how you're doing, you're gonna buy them, or you're going to manufacture them, by putting yourself in the center of that conversation. There's a reason that I've seen, we've had some people on the show that would start up a brand new business.In a market they don't know anyone in, and in every single circumstance that they do. It's because they're super outgoing and social and they put themselves at that table.I've seen people do that with business owner interviews in those small local market. I've seen people do that in foundational giveback programs where they didn't know anyone in the foundation. But today, they are now sitting on the board of the foundation because they raised so much money for them over the last 12 months. But every case that I see somebody run an attraction based business, it's because they put themselves in that situation. It didn't happen on accident. Hmm. Yeah, absolutely. Absolutely. And, and the thing about that, too, is that there's plenty of information out there that we can get access to, and how to do things, and how to find like people that are watching and listen to this. It's like, you know, they're they've, it's, there's, the information is available. So it reminds you of the story. If it's all right, I can tell this story about when I was growing up, I had a coach wrestling coach. And he'd always ask us, what's the difference between an amateur and a professional? What's the difference between an amateur and a professional and then, you know, sit there looking all these Theriot steroid kids, you know, like nobody has the answer. And then he would say the differences consistent, right? Yeah, an amateur and professional. So like, if I go bowling, I can ball strike maybe once out of 10 to three times out of 10. A pro is gonna pull 10 out of 10. Right? And, and the baseball pitcher is gonna pitch strike every almost every time, right? So the same thing with what we're talking about is like, we can get excited, listen to a conversation with you about what to do. And then the next day, we're amped and we go do it. But then what do we do the next day, the day after, and so on, and so on. So that's really kind of the difference, right is though those individuals that you're talking about that are putting themselves in those positions, they're doing it all the time, not one time, right? You listen to who they are, it's who they are naturally, like you're born with it, it's very hard to create that in somebody you either have it or you don't. And that the faster you figure out whether you do or not is the faster you figure out which model is going to work for you or which type of waves you're going to have more conversations. That's the key right is like figuring so you don't have to be that guy like I'm not always the most outro virgin outro Verna person but understanding where you kind of fit in then you can build a model around your strengths. And that way you can leverage other people or other systems or tools to do that.The things that you necessarily like you're not enjoying as much, right? So so I think that's, that's the key. And and, and that's where kind of teamwork comes in and partnerships and so on and so forth. But, but, um, and that's also where leveraging technology comes in. And then that way staying top of mind through digital platforms, and, and so on, if, you know, maybe just, it's really just about you said, it's defining, and understanding what your strengths and weaknesses are, what you're good at, and then being able to work around that. And I think that's, that's really important. And so I guess the question for you is I have for you is what's, uh, what are some ways to do that? Like, how can people determine routes go.Um, I mean, it's really comes down to, if you're the type of person that goes to your kids school event, and you sit in the corner and just talk to the people, you know, well, you're probably not the person that's going to go out there and put yourself in a center of attention. You know, if you're the type of person that knows everyone on your block, and says, Hi to everyone in the restaurant, you walk in, like that's perfect for you. In the event, you're not say the person that's going to do it, maybe you don't have the time, maybe you're like me, and you have like 10 Kids, can you pick it up three different, pick it up three different things, I don't have time to go out and meet people, nor do I have the energy. And I'm about to do this here in San Diego, and start a real estate team. And I'm starting from scratch, all my friends here are in real estate. So it's like I remember referral based business. But I can tell you guys how I'm gonna do it. I know how Kevin does it. And let's let's actually do this as a case study of something good for show. So what I'm going to do here in San Diego is I'm gonna create a create a website called your real estate dudes. And we're going to create lots of conversations through a shitload of video content creation. And what we're gonna do is we're gonna have every dude on the team is going to be creating two to four videos a month. And that's how I'm going to get them in front of the right people to have those conversations with because we have to create content in order to do so. Content creates engagement, engagement, creates conversation, conversation creates trust, trust gets you fucking paid. That's the formula. It's very, very simple. But I'm also going to be doing lead generation to now totally different strategy. Because when you look at your business, you got to look at the assets you have the assets are nothing more than the amount of people you'd invite to your wedding or funeral if you had an unlimited budget for both.Now, in my case, I don't have any assets. But the agents I bring on my team do, each and every one of them have to be from the area, each and every one of them have to have X amount of Facebook friends, an email list and X amount of social media reach, because I know that all I need to do is infiltrate those people to have conversations. Now, that is one aspect of lead generation more based on attraction referral generation from people's existing audiences. The other system I'm going to run is probably something you know how to do way better than me. And I'm going to trip and fall forward and call you up for advice along the way. And what that's going to be is I'm going to buy a list, I'm going to get data of people who are most likely to sell, I'm going to do this to my friends over Geopoint data, Dawson the phrase, and these are going to be people that are facing financial constraints, death, probate, divorce, relocation, significant amount of credit impacts significant amount of debt on their score, I'm looking for people that own properties that are more than likely to sell. And then I'm going to take that data, and I'm going to fucking pour out all over them. I'm going to hit him on email, I'm going to hit him on tax, I'm going to hit him on social and I am going to be everywhere all the time.And that is lead generation.Right? But I have to start, I don't want to just I'm not gonna go by, here's where people screw up and lead gen as they go out. And they do it. It's good to Every Door Direct Mail. So let's start talking and having conversations with people that have no interest or intention of moving. That is what I call a waste of money. Hmm, absolutely. Tell me how you do it. Yeah, no, I think that's I think that's great. I think right now, especially in this market. It's it's very, I wouldn't say easy, but it's there's a lot of sellers that thatare interested in selling, right. I mean, there's Fannie Mae came out with the article a couple months ago, talking about the first time in 25 years, sellers think it's the very best time to sell in the last 25 years. And buyers think it's the worst time to buy in the last 25 years. So who would you rather work with? Who's most likely to work with you? So? Absolutely. You know, that's, that's one of our strategies as well is just now that we have this access to data that can tell you people are likely to transact, like I mentioned earlier through the self score thing, but like you mentioned, Geopoint, that's another option is finding those individuals who are likely to transact and start creating relationships, and with what your strategy is, what I really like about it, Mike is is that it doesn't take me to go out to a parent teacher conference or whatever and sit down and talk to 1515 parents, right. It's it's it's a leveraged approach. And so that you're kind of throwing out that that that casting the line, and seeing who who'd be ininterested and you're targeting individuals that are based on digital information and data are likely to transact right so that you're efficient and being smart with your with your dollars that you're spending. One area that I think what we do on that is we have,we have a call center, we have individuals that are that are incentivized to create create appointments for agents on our team. And so we take that list like that. And like we do everything that you just said. And then we're also reaching out to them to to try to set appointments or try to have conversations. Another area that I think is really helpful with this type of marketing is to use leverage I buyer, people talk about eye buyer being an enemy, right? To me, I think eye buyer is more of a strategic partner, and we can leverage them to get our foot in the door. Whether or not those individuals, the agents decide, or the sellers decide to use that eye buyer as an option to sell their home is irrelevant to me, what I want to do is, is I want to provide those solutions, and I feel more and more today, as real estate agents and professionals. We're not no longer the gatekeepers of information, what we need to really be as a solution providers, option providers, provide individuals with those with a mountain enough all the options so they don't have to go elsewhere. Here's all I've been saying this for fucking five years, your don't sell real estate, you solve fucking people's problems. I had issues with the real estate, it's very simple. I forget, when I started learning, content marketing.It's like when real estate marketing dude came up, I was in this conference, outside Marketing Conference in Denver, I remember. And I don't know what stuck out to me during that day. But they said, hey, you know that this is what content creation, I got addicted to it, I was just like, Dude, it's great. I'll just gonna create content on people's fucking problems and have the solution for it. You know, it's very simple. Like that makes sense. Like think about when you're when you're shopping yourself. And you're like, I don't know, let's say I need a flowers for my wife. Because it's Valentine's Day, I'm sorry. But I have no interest in going to page two a Google, like the first flower shop I see is fine with me the first one that solves that problem I'm going to use. Now I want to take that same concept and apply that to real estate because 88% of people close with the first person they meet with period. No one wants to go out and shop a bunch of different real estate agents. But you do have to offer a solution that's relevant to today's market. What Kevin's talking about with the I buyers is 100%. Right on the money. This is why we built listing advocate is that we're taking all those ibuyer offers, and we're out.I wouldn't say performing, but we're out servicing our competition. Because people want solutions and the market is changed. And when we're doing something different than nobody else is by offering many different types of solutions to their problems. Who cares which bucket they find it. So people with the ibuyers 95% of people will still go regular listing agreement, but 100% of them want to see all their options. So if you're just selling, hey, I got a listing agreement. I'm doing a video on this today. What's the difference between you and every other agent? And most agents can't answer that.I asked him every time What would you do? Why should I hire you over anyone else? Why don't they? What do you think the answer the question is?Well, we're going to provide the most options and most solutions we're going to get depending on what their needs are what the agents say we think most agents answer to that question is what do you do differently than everybody else? You're gonna work harder. Yeah. I'm gonna have your best interests in mind. Well, No shit, Sherlock, you have a fiduciary duty to do that. Right? Right. But they don't have the you don't like that's the craziness of the of the business right now? Is that the answer? The answer is read the answers right in front of you. I have an easy answer. It's called listing advocate calm. But do you could just copy your concept and do it yourself. There's nothing crazy about what we're doing with it. We're just creating a mega offering that'll out compete every eye buyer and every other agent and marketing. Think about it fromThink about from two cents you guys is like, you got a couple different restaurants to go to. Right. And Kevin and I are I'm in Orange County with Kevin and we're hungry, it's lunch. And if it's lunchtime and mean Kevin want to go eat because I'm Mexican, I'm automatically going to default to go to the tacos. But because we're in the middle of the business meeting, we might go and eat tacos for 10 minutes at a taco stand. That'll fill our bellies and that'll check the box. But once 5pm comes along, Kevin and I don't just want to eat we want to eat and have an experience we want to eat and go have a cup of margaritas. We want to drink a little bit so we're gonna go to this fancy taco restaurant in Orange County by Kevin's house. And when we get there, it's going to cost me five times as much.What's the difference? The experience I'm seeking? Right both both serve both them my belly both accomplished immediate goal, but I'm looking for something specific. So how can you create the experience keep going sorry. Know that how do you that every real estate agent listen when I What is your experience level? What makes you different?Because having the conversations have to battle, you still got to close it. Right? So a lot of the stuff we're talking about is twofold. Guys like having the conversation comes in one aspect, but then what makes you the right answer to their problem?Why do you have the right solution? I think what you're talking about also, and I don't want to, I don't want to be like super abstract, because I do want to allow my child how much time we have left, but I want to get into some specific support, things that people can really take away and use. But um, one of the things like, you know, kind of, before COVID, I was speaking all over the country going to different events and going on stage and stuff like that, and doing podcasts and everything.And people ask me all the time, like, why do you share all your secrets and everything? And first of all, I like to do that it's fine, because I feel like it's more of a reciprocal thing. But also, here's an important factor to keep in mind. Like we talked about all the time, most, most people don't implement anything, right?Exactly, right. Nobody implements anything. But then let's say that, let's say people implement,but then it's a matter of how you're going to execute. So matter of First of all, you're going to implement, nobody does that anyway. So only a small percentage of your competition is going to implement. And then second, beyond that, who's an execute better? So it's kind of like if you're in a football, you know, real estate marketing dudes, I think there's maybe a lot of dudes on here that are football, maybe football fans, okay? So it's like when the NFL teams are going to heads up, and the offense runs the ball. And the defense knows the play, they know exactly what they're gonna do. They're gonna, they ran the same play four times in a row, they keep running it, and why are they running it? And how are they successful? Are they successful is because they can execute better than the other team? And they don't doesn't matter if you know what I do. So the answer is they asked me, How come? How come I share because I don't care, because you're not going to execute better than me. And I'm not confident in that. And there was something that I forgot who said this, maybe I don't remember who but you said, Never underestimate the mediocrity of the competition. That's great. So it's just so much opportunity. And it's just something to be very excited about. And, and so just putting in a couple things, like, you know, the listing advocate of the website that you're talking about, that was the name that you just said, you're saying add listing, advocate, listing, advocate calm, I mean, how many people are using that? I mean, it's like, I'm sure you have a lot of sales and everything, but like are the top are as your competitors using it. Right? So it's like taking small rooms, and then just implementing them into your business. And then now you just perfect and execute and just focus and do it over and over and over again. And I'd rather be the master of one thing, then be you know,so, and that's where we come back into leads, and how we manage our lead flow and systems and everything is just a it's a science, it's a process. It's just it's easy. Anybody can do it. Next, do you have a Kevin as a follow up for everything? If someone opts in, they want to Kevin's forms. Like, I don't know how many Zapier connections you have, I'm gonna guess you could probably build a house with all of them. We, we stop using Zapier a lot.We have our own internal stuff. So you had to build your own. But yeah, if you're going to get in the lead gen, you got to have all those different systems set up. And you're right, the same reason that I'll give away all of my video scripts to my competition. I'll give away all my video scripts. I'll give them the viral marketing right now. Frank, take them all, you're not gonna execute, dude. Yeah, you know, I mean, like, and same thing with real estate agents. I'll be like, here's exactly how you shoot the video. But I know for a fact that they're never gonna learn how to edit. That's why a service like us has, but it is about leaning forward. So we'll create all of our content, we give it away. We're not gonna hold anything back. Yeah, but here's the thing. It's part of that though, too, is it's okay to hire out. Right? It's fine. But part of execution is is having the right team. Yeah. So that's why it's like one of the factors too, is like, I'll hire you to edit for me. I'll hire the marketing dude, edit for me, because I don't know how to edit. Right. So it's like coming back to one of the early things in our conversation was, you know, is don't be in a position where you can't spend money, don't be.So that way we can create a predictable income so that you can spend the dollars but one thing I want to share with everyone.I'll try to give away like a simple strategy. I don't know if it's, how simple it'll be. But first of all, one of the things that we do and we're we're creating about maybe 100 between 60 and 100 Hand raisers per hour with our team, and the way we do that is we use real scout and then we just integrate real scout with follow up boss So Andrew, if you're from from real Scout, if you're watching this, you set up that integration, buddy, so we don't have to do it so much on the issue. What the fuck are you doing man?Forever, you get about 60 to 100 per hour. The way I do it is I take my follow up boss, CRM, and every lead that comes in gets entered into real Scope.Just have real Scott by itself alone, I don't have any ownership of real Scott, I probably should be already gifted by now like 10%. Andrew, you're that one to pick them up Andrew. And so take your leads, put put them into real scout or something like it, where you can then start dripping, sending content that's relevant. And then where you can track the engagement, but more importantly, where your your clients can, can message you to let you know when they're interested. And, and so what we've done that's unique is taking the the activity and the engagement that's happening inside of real scale, and then transitioning that through an integration that we've created on our own because it was way too expensive. To use Zapier, imagine 60 to 100 an hour how much that's gonna cost.So we had to do our own. But now all those all those activities that are happening in real Scout are getting sent over to follow a boss for my team, who is now seeing all those activities, all that engagement in our, in our call center, and everybody is calling. And it's just working out so well. So if anybody's interested in learning how to do that, reach out to me, because I'll show you guys how to do and that's kind of something that we're offering right nowas a consulting thing, so if anyone wants to do that for their team or their business, you look up, but you're doing it through like the thing to to just serve everybody understands as you're reaching out through multiple mediums, oh, yeah, to pull tabs, like, there isn't like, if you're doing lead gen Do you agree? Like, there's no such thing and lead gen world anymore, where there's just one channel you're using? Right? Like, you can't just use email anymore, and then expect it to work? Like you might get a deal here and there. But like, you're never gonna scale? Well, like you said, you need to be everywhere all the time. Yeah. And so right, it's just, it's a matter of like building trust, and so on. So like, people see you, they're gonna, it's a matter of building that trust. So the more that you're seeing, the more visible you are, the more relevant content that you're providing, the more the more trusted that you will be. And the more likely the thing is, people are going to reach out to you. Because like you said, when you're when you're going on looking for that flower shop, right, you're going to click on that first one that reaches that solves your problem. So if I can be in that position, maybe I'm not going to be the first page of Google, but I'm going to be on your videos, I'm going to be on Facebook, I'd be on everywhere, so that when the time I just I don't have to go far to find the answer. So the Be that person, and I know you're like a master of that. And and then we do that as at a high level as well. And we're just, you know, constantly sharing that data. And it's also important to share it with people that are most likely going to transact. So we don't want to waste our dollars and our time with people that have no interest whatsoever. So one of the things that we do, like you said, you take that data, the cell score, the geo geo point where you can show that shows you who's interested, but then now you're sending them content. And now they're engaging with your content. That's information that we may be tracking to. And then we're picking and going deeper with that it's all basic stuff to you, man. You know this, but people that are listening if you don't know it, learn from Mike, because there's nobody out there. It's really better than understand view. Do you believe that everyone needs to be creating content today? Yeah, absolutely. Absolutely. Because of that. And then because of that, like you got you can't like if you have your sales messages going out, you have that you have multiple things going on. Like I have a pitch video that goes out to people who are listening to this podcast right now, like you guys, click on my website, go ahead and click on my website, I dare you click on my fucking website right now. Click, click, click on my website, I am going to be all over Google YouTube, Facebook IG, and I'm about to do it on tick tock. Because I know that even in our world, like the more I am everywhere, the more demos we get, and the more times we saw our video services. But when I turned off those demos, there's been a couple of times this year where my schedule was booked out two weeks, and I turned off my ads. Big mistake. Don't ever do that, please. And then I went through a peak and valley in our demos because of it. So it's crazy on how important it's become unnecessary learning experience, man. Yeah, if you didn't do that you wouldn't have known for sure, like you would have guessed would have been a hypothetical, right? And that everything's hypothetical. I'm always wrong the very first time I'm not smart. I'm not by any means. Like some kind of smart dude. I've just not scared to test things out and see what works and then amplify and that's that comes back to because you're consistent because you're you have systems in place you can you can take those types of financial risksand, and not be afraid so.Yeah, I mean, it justI mean, I can I can see her and talk forever man, I really appreciate you I think you got it wrapped up I think people are gonna be interested possibly in your consulting thing. Why don't you go ahead and unless you have anything else to add, let's go ahead and get this one wrapped, and tell people where they can message you. But I think closing thoughts guys. You got to have more conversations and to do that you got to be in multiple places. And you got to be everywhere all the time. And you got to have those conversations in front of the right people.The right people are either a cold list of people who are more than likely to buy or sell, or those people are the people who already know like and trust you. Yes. And like I said, right now we're generating between 60 to 100, new, active people that want to engage that want to talk that are hand raisers. per hour, 60 to 100 an hour.How much of a guy asked how much of a budget does that cost? Okay, so my,I got it.I mean, like, probably close to six figures a month at one time, close to with everything, okay. But now, it's a lot lower. It's, it's because I got smarter number one, number two, also, we built such a huge database over those over those years, right? And then three is who, okay, here's my philosophy on leads. And we have a short time I know, but for those who are leads, people, okay, and where are those people live? In your community? In your your neighbors, your people, right? So what are when you're paying for leads, what you're simply what you're doing is you're speeding up the process, from having to basically find a needle in a haystack. And you're paying someone to find that needle for you. So that they're right. So they're saying, Okay, this is a person out of this community, this person is interested, what if I had the whole access to the whole community? If I had access to everybody in the community? What would you do?Just second, if you're paying attention, if you had everybody, if you had access to everybody in a city, in San Diego, and your your neighbor, I'd be all over him, you'd be all over him. Right? So So then would you buy a lead? No, no, because you don't need to, you don't need to. So that's my point to everybody is you can create your own leads, because you know, where those people are coming from, they're coming from, let's say, your neighborhood, your community, wherever. And so if you can get access, which we have access to that now, I can get access to everybody in my community, and I can get data on those people, which is available, very low cost. And if I can just then figure out a way to get in front of them with content. Like I said, What now we're calling we're setting appointments, we have a cost, so I invested in the call center stuff. So my cost is like stupidly low man, like, it's, it's so low, I can't I mean, it's like, so low, he can't even share them no matter how low it is. Soit's more about not so much like we're not paying for the leads, I'm paying for the systems and management of how to manage those contacts from the community that we're targeting. You could probably sell those leads and turn pretty pretty promptly toyour you're giving them to your team members. And you're writing an awesome model doing that keeping them busy. Systems is all Yeah. Can I plug one thing, man, God, yeah, so um, so obviously have a brokerage marker real estate. And we're basically looking to grow with great people. So that's another goal of mine is to try to connect with with agents. And we're rolling out a rev share plan, rev share model. So if anybody's interested in learning about how to become part of our team, or you're receiving leads, and we're setting appointments for you with sellers with buyers.That's another thing you know, I don't want this to be like a pitch fest. But no, I think that's a pretty damn good offer. If you guys are having struggling with business or acquiring business, then you got to surround yourself with someone who's had acquired for you until you learn how to do it on your own. And he's offering JOIN US team if you're interested and I'll supply you with leads. Simple, it's pretty fair offer to me. Whether you're an agent or a team, you have a team or brokerage, whatever, I think we have a solution for everyone. And so that's that's my that would be my my thing. So I just want to say thanks, Mike. Dude, I really respect you, man and appreciate everything you're doing. Thanks, dude. Appreciate it. And we appreciate you guys listening to other episode the real estate market do podcast folks, you know where to find us. If you are thinking about getting on video next year. You don't need more leads, you need more dudes, all you need to do is go to real estate marketing do.com Schedule a demo with me. I'll show you how it works. And I will promise you that people will stop forgetting what the hell you do for a living and you'll start running and attraction based business. That's www that real estate marketing do.com go and connect with us on all of our social sites as well and keep leaving those reviews and tell people about this show. I appreciate you guys listening. We'll see you guys next week. And we'll talk to you then peace out. Thank you. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Today people don't want fake they want personable and using video is one of the ways to do it. What we're gonna talk about today is how to get personal with video one on one. We brought on one of the founders of BombBomb, Darin Dawson. BombBomb is a video email platform, probably the leading one in the industry if and it's a great product. What these guys did really good is they personalize the relationship process through email and put a face with a name and that's why they're succeeding. Darin believes that human beings have intrinsic value. Each person deserves to be seen, heard and understood. That's why he co-founded BombBomb. They enable everyone in your organization to easily record, send, and track personal videos so that they can break through the digital noise, build human connection, and get a "yes" faster and more often. Stop relying on plain black text on a plain white page to communicate your most important and valuable messages. Start enjoying the benefits of face to face communication through simple, personal videos.Three Things You'll Learn in This EpisodeThe best easy investments to make for your businessHow to use video to your advantageWhat BombBomb is and why you need itResourcesLearn More About Darin Dawson & BombBombReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate market interview podcast today we have a great episode for you guys. If you've been following the show last few weeks where we've been focusing on his personal branding. What the hell are you going to be doing in 2022? So many guys who subscribe and listen to the show constantly doing the exact same thing? Hey, Mike, I'm gonna get on video Mike, I'm gonna do video I'm going to get on video but then you kick the can down the road. Because the market is good right now and you forget the whole video thing to begin with. And then we end up back at square one. So what I've been preaching for the last two months, probably for the last five years actually is you have to build your personal brand through video. No one cares about what fucking brokerage you work for. Everyone cares about one thing, do I trust this person? Since COVID, it's O or COVID COVID COVID. It's okay to be personable. I'm in my garage. Right now, the guest is usually probably prior to COVID you're probably in a nice fancy office. But today people don't want fake they want personable and using video is one of the ways to do it. So how we're gonna talk about today is how to get personal with video one on one. And we brought on one of the founders of bom bom, which all of you guys are very familiar with Bom Bom is a video email platform, probably the leading one in the industry if that. And it's a great product. But what these guys did really good is they personalize the relationship process through email and put a face with a name. And that's why they're succeeding. So without further ado, let's go ahead and introduce our guest today. Mr. Deron Dawson. How you doing, buddy?Good, man. What's up, Mike, thanks for having me. I love everything you're just talking about. Yeah, I think every year I've been I've been doing this since 2006. And every year, it's been the year of video, right? Like, every year, every real estate conference, I go to a mall and let's like this year's the year a video and I think, you know, every year it gets better. But yeah, I mean, people want to adopt it, but then they then they just don't for whatever reason they get busy. I mean, that's the it's hard I get I've been in real estate, it's hard, you got a lot going on. You're dealing lots of transactions on moving parts. But I think if you make some easy investments in these relationships that you've had, because, you know, let's face it, you know this that real estate is a personal relationship business. Referrals are important to you. Repeat business is important to you. And you are in a business where you are involved in the transaction, right? A human is involved in the transaction, that means trust is needed. And so that's where human beings, that's how we communicate as humans comes into play in a different way. And you're right, that video is a great way to build trust, and to build a human feeling of trust and gratitude to one another. I think that's where most people need to be focusing right now.Absolutely. Why don't you tell everyone who you are and how you know about this stuff a little bit and then we'll get into all kinds of questions for you. Is it the NCI bom bomI started bom bom it's a video messaging platform allows you to send videos from anywhere to anybody. So you know, if you're in Gmail, because videos in Outlook, you can send videos if you're in LinkedIn, if you're in the CRM that you're using. If you're in mortgage or title, you're in real estate, we integrate with the CRM you're using, I can almost guarantee it. We've been we probably have about 100,000 realtors and loan officers and a bunch of other folks everything in between kind of on our platform and so we've been doing this long time and and I get that I'm just in San Diego now a couple weeks ago and they are national association Realtors Conference, I missed you a little talking about this. And you know I've been doing this for a long time. My only investor that we have as a business is the National Association of Realtors. I'm actually on there and you know part of their second century ventures portfolio so they invested in us and saw this is a big need in the real estate industry in general so yep, yeah. Solet's get into it I got all kinds of stuff so are you guys you know you got most of you're listening to the show are familiar with what we do if you're not we script that distribute video content for people but what we do is more on a production type level and we focus on building your personal brand. I want to go through how I've used bom bom how we coach our clients use bom bom because everyone always asked me how to use video and you're going to use video in different ways based upon the purposes that you're using video for. So let's break down all the different applications of bom bom because by the end of this podcast you guys should all get a subscription to Bom Bom if you haven't already. You're losing money and I'm gonna share with you why throughout the next 30 minutes. First and foremost is what I want to focus on is the transaction on the experience that we provide. I'm gonna tee you up first, when we are in a transaction No one remembers what the hell we did for them. They remember how we make them feel. They remember the conversation points we've had. And I'm giving you guys a very tangible example. I used to buy people for closing gifts. Darrin, there, I used to pick up their attorneys fees and their home inspection, which amounts in the city Chicago back that up to $700 a transaction. Not one time, did they ever remember the monetary costs I gave you $700. That sounds like a nice gift. But it went in one ear out the other, you want to know what made a bigger impact during the course of the transaction was how I use video to inform them along the way of every step of the process. What that ended up doing guys was allowing me to remove having to spend $700 on the client, I focused on the experience because customer service is lead generation, the goal is not to sell your house, the goal of average three to five transactions off of the sale the house, please decline then sell the house in that order. Sonow I have a this is how I think about this, Mike, that if you have two companies, company A and company B and I don't care what they do, okay, let's just whatever service you're you, you know, if you're listening to this watching this, put yourself and you're choosing a service, company A and company B, they are both basically cost you the same. They basically deliver in your as far as you can tell the same service, they cost the same same service, everything seems the same. If that's the case, how do you make a decision on who you're going to go with? Right? It's typically who you kind of like the most right? Or how you feel about them as a person are they going to have you feel like they're going to take you through and deliver the services you want. And same thing in real estate, like you're competing against all these other people. No matter what we think we think we're different. We think that we provide this better, we can say have more experience, but the consumer doesn't know or just not as informed about that. And so how you make me feel about how you how you deliver this process differently than your competition is how I decide I'm going to go with you right, like, so if you show up before, send a video, introduce yourself. Tell him tell him where you're from Holleyman doing it all the great things about you before you show up to the presentation. After you leave. recap everything you talked about the show them you listen to them, send them a video, this is the way you know, you said it create a different customer experience than other people competing for that business.But Darrin, I have a real estate license and 35 years in the business. These people need me. What's your answer to that?I think the other one is that, you know, I've been doing this forever. And I want to do this. I'm doing the same way. Yep. And it's worked for you. I would challenge Look, I know. I've worked with all the coaches, Brian Buffini, Tom Ferry, Jared, James, everybody. We all think about this the same way that you you got to reinvent yourself a bit. Okay? Even if you've been doing it forever, everything's always worked for you. There is always a way we get comfortable there too. Like you make the same income. You're not challenging yourself anymore. Think about it's 2022. What are you going to do differently this year? Just what's the new goal? You're raising the bar? How are you going to incrementally push yourself to get that higher number than you've ever gotten before? I would challenge that simply using video could be one of the ways to do that. Like I had a customer Michael Thorne he's a great customer out of Vancouver. been a customer for like 10 years, right? He just called me and said how can I just I want to up the ante. Because I know what using Bom Bom has done for my business. I know if I do more. I'm gonna make more money this year. So he's always he's already thinking about like, how am I gonna, like push this for 2022 and his goal, it's gonna send 1000 videos in 2022 I personally I own the business. I've sent like 8000 videos. Okay, that's a lot of one to one with. I'm talking one to one to people videos. We have some sales reps. I've worked for a long time over 20,000 videos, Michael thorns, probably he's earning a 10,000 category. But if he does 1000 In one year, he knows what it's gonna do for his business. And it's just these simple little things like I just said like before listing presentation, after listing presentation. Yep. During the holidays. Thank you for your business. It's gratitude. It's being that if you bumped into them at the grocery store, a past client? Yeah, would you say send that to them over a video and whatever medium you choose in watch the gratitude component back from that client he hadn't seen in the year two or three or four or whateveron a percent. Let's go through specifically and experience I'm going to share some some of the lenders we work with actually we're building out a guy's 12 Step transactional campaign right now and we're doing all like really funny, cool, entertaining videos, but what he's doing is that each step in the transaction as a lender, he's got a touch point. So for example, guys, and especially if you're a lender listening to this, you guys are being shocked everyone everywhere but sideways, let's be honest, and the only one who ever wins the deals the one that reaches them either a first or makes the biggest impact. So how a lot of lenders are using this as so many different ways you guys, they're using it a pot. Hey, nice to meet you. I just want to congratulations on getting that offer expected. My name is Mike Cuevas real estate dude, I heard I'm gonna be doing your financing. So I want to at least put a face to the name let you know there's a living breathing human being and that we're not like this Quicken Loans type company with a bunch of fucking robots. Right? I'm going to go in there and personalize it based upon my brand. Now we have other people that clear to close, congratulations, you have a clear to close. What does that mean? Well, and these little touch points, you guys, you have to remember that when people are transacting, that's the largest chance for referral. And when because it's such an emotional process, people are talking about it with everyone, which means they're walking billboard for your business, if you make an impact with it, and 100% of the people you come across this year will have a referral whereas 10 to 15% of the people will be moving themselves. So this is not we're talking about making an impact and differentiating the brand. What I found Bom Bom for very beneficial is that so many of these, like 2012 ish. Some of these agents are sending up real estate market updates, and then they send out Hey, turn back the clocks No shit, Sherlock. I've heard that like five different times today. And the entire you almost could tell when people come from conference, they all send the same email out, right? And what we started doing is like how I just ripped off hallmarks greeting card strategy, instead of Homer can make an entire business model, often holiday greetings. Well, what can I do with video holiday greetings. So we ran this for three years. And all we did was talk about the history of each holiday. And I'll tell you the number one subject line, the number one holiday to send out guys, it's Valentine's Day and the subject line is I love you, you'll get about an 80% open rate. And the content is so easy. You might be wondering why Realtors wishing I love you? Well, you might not know this, but you are responsible for 98% of my business. So therefore, yes, I love you. And then I lead into something else different. But the point is, guys, you don't have to talk about real estate, as a matter of fact, I will tell you not to the more you talk about it, the more gonna be tuned out. You need to remindpeople, people work with people they know like and trust, that's still true. And what you're doing there is building that know, like and trust. And only you can do that in your own unique way. And especially in your past clients. I think that the idea of referrals and the idea that, you know, I think often too many times real estate folks are everyone, loan officers as well. They think about the transaction, and that I always like to point out the lifetime, what is the lifetime value of a customer to you? What is it?Right, it's actually 25k, but there's not a number you can put on it.But if you say take that 25k It's really time that because of the referrals, if you build in the process for referral, and like I love what you're saying about especially in loans, because you have a lot of these points of interaction like loans been funded or you've been approved, there's all these points. And what you did there as you did that you never say anybody's name, but that's okay, because that can be an evergreen video. But again, that experience you're providing is a feeling that you're giving to the customer, okay, but back to LTV, lifetime value of your customer. It's not just the transaction is actually could be three to five times that over the lifetime of your relationship as long as you keep a relationship with them. And I think we all know that we need to do a better job at that. Okay, loan officers. You're so busy right now you're like I don't got time for one more damn thing. Okay. And a lot and some folks in real estate are feeling the same way. Some art some art, right? Some are struggling with buyers who they just can't dammit, I can't get it done. I get it. Look. All of this requires relationship building you need to be doing if you're busy right now you need to square away 10 minutes a day to nurture relationships of your past clients. Because the day that that shifts on you and I have been in this long enough that it has shifted okay, like I've done I've seen it will shift again. But you've got to hedge that. Look, you always are backing money away in this business. Because you never know when other shoes gonna fall right? I get it. So hedge it a little bit. Take 10 minutes on your day, send some simple gratitude videos like you've been describing, thanking people for their business checking in on them, how's the wife? How's the house? How's the car? How's the kid whatever it is, just send a simple video like that. Build that build that relationship over time again and nurture those things because it can be worth five times the original transaction really 10 times. How many repeat transactions can you get from them? How many referrals can you get from them in a 10 year period? That I need to think about your business both in both sides of this we're talking about loan loan officers we're talking to real estate professionals any any of theany referral based business this will work for our kids. And the more stuffy the business, the more it stands out like this businesses I love like for this type of stuff is like the attorney business or the CPA business. Imagine getting a video like I hate my CPA, we have a love hate relationship. And can you imagine like, how much human would your CPA be? If he sent you a video email? You'd be like, You know what, I actually don't hate you anymore. Okay, great. Like, because it's huge. If I sayit like this, if long term relationships are key to your success in your business video, yeah, especially now, in this post COVID thing, right? Like, we're more remote people are working from different places. The other thing I think that video helps with is, sometimes when we're calling people to check in on them, you just want to check in on a phone, I'm interrupting you, right? Like, I'm going to call you, but I'm going to interrupt you in your day with a video you can send it, they can receive it on their time, you can send it on your time. And that's called that's asynchronous video, right? That means that the two recipients in the center are removed from the time being the same so that they get the feeling of bumping into me at the grocery store. And they can be like, Oh, I like them. They're great. I remember working with them. That was fantastic. But I don't interrupt them when they're busy. And they're doing a bunch of stuff during your day. Does that make sense? Yeah,here's what I never understood was like, I don't understand why real estate agent or even any business for that matter. But especially in a referral based business like real estate, because it's so simple. Like we all live somewhere last I checked unless you're sending it to someone's box. I mean, we live somewhere renting, buying or whatever. But agents will go out there and farm a bunch of strangers before they'll start farming their own relationships. Right that very early on in my career. And here's I'll give I'm gonna give you guys a very pragmatic, easy approach. What is Bom Bom run right now? It's gonna do an ROI and everything. How much does it cost me to get a subscription on bom bom 500 bucks, that 500 bucks a year. Okay, we're going to 1000 access right now, I'm gonna give you guys a very simple format to follow, I'm sure exactly I do. It's gonna take you 10 minutes a month. If you have 10 minutes a month, you don't have a fucking business. So here's all I did, to video emails a month, nothing to do with real estate, follow the subject, follow the holiday greetings. And here's how I want you to do the math, you guys. If you send we would average a 40% open rate plus on our video emails, the national averages, what they're in 13%, give or take. Yep, so let's look at what impact is, if I'm hitting 40% in my email list is 200 People, I'm gonna give you the statistics on that. And if I average of 40%, that means roughly 80 people are seeing me each and every year, every month, twice a month, okay? Now if you do that for 24 or 12 months, it's 24 videos over the course of time of those 80 people this is what's happening with them statistically 10 to 15% of them are going to be moving themselves. So that's about eight to 12 transactions, but 100% of them all 80 of them have a referral for you. 88% of transactions come from the first person you meet. That happens to be people you know used in the past or you fucking run into on your Facebook feed. It doesn't matter. We're not fighting for anything else other than the attention of our network. And it's how you nurture not what I do better. I do better on my videos when I dress up as Alec Baldwin and I recreate a scene from frickin Glengarry Glen Ross and I'm talking about a B are always be recording that generates five sales. Me talking about video marketing generates zero, it's the same thing in my business. So you guys nurture and farm your relationships with content. Now take that and do the same thing on social and run ads to the same damn people. You won't have a lead generation problem which you're going to have as a hiring problem. This is not rocket science. And if people don't like you, it's the only time it doesn't work.I didn't Well, you're preaching to the choir. But you know, I think one of the ways that everyone on this call or is listening this understand it's like compound interest. Yeah, you make an investment. As long as you consistently drop that in your 401k or your all of your are in real estate you're buying this property because it's going to increase in value over time. The property is your database and that doesn't mean it needs to be 1000 people I love that you said 200 Thank you. Because a lot you don't need a lot you don't pick up the if I can't pick up the phone and call a person on my list and they don't know who I am. I should not be emailing them okay, like you don't have a relationship with these people you have a relationship I think that's why it's so effective. That's why you have a 40% so it's your home and it's increasing in value 6% 8% 12% Wherever you live, but it's I got to keep it up I got to paint it I got to make sure the lawn whatever you got to think about your database that way like a home right I think you could all relate to that and then the interest compounds and your investment or the investment grows and you sell it you make money.Here's another way to think of your databases your significant other the second you stop talking to him you're on your way to a divorce and she starts cheating on you with another agent or do this because it's the exact same thing. Let's get into some creative ways I want to share some creative ways I use bom bom in the past. I remember this one we're in a multiple offer otherwise sticks out but we're in a multiple offer situation And the realtor was like getting hammered in Mexico like I call them ahead of time and I said hey dude, I'm he was drunk at the pool and I needed my offer to stand out and I was in multiple offers so we use bom bom put the freakin sombrero hat on or whatever and I was like Cheers The him I said listen dude I know you're on vacation it's the thing I'm gonna make this transaction extremely easy I get it bla bla bla bla who won the deal guys because no one else did it on a video people are doing this every day and it's the differentiation factor is all that you get noticed and when you get noticed you get more eyeballs get more eyeballs that's all it's about in this business I believe.Yeah. Standing out man. I think this car thing I think the pandemic did more. Okay, I call it digital pollution. But when I get off this time with you, I'll have no less than 10 cold emails I'll have somebody call me spamming me on my phone LinkedIn are knocking you guys it's just a constant assault I think it's it's like this proliferation of like stuff coming at you now. And look I am dealing with that so if I'm You're someone's customer and I am I just rebuilding the house for we're refinancing stuff like I'm your customer okay? If you're trying to get my attention for anything. Yeah, you got to stand out a little bit because I get so much Senate me I think video helps you be uniquely yourself. Every human beings different or fingerprints or faces everything is different. Right? I have twins. I can tell them apart. No one else can but they're different. Funny. That's the point right? Humans are different. We stand out just by simply being us. So if you're afraid of video or you haven't done before, because of whatever reason, you got to be standing out you got to be unique in a way that's only it's not hard because you're uniquely you and uniquely unique and and you can do this easily with video, but you got to start he's gonna start sending simple videos. Don't overthink it, don't over produce it. Don't worry so much about what you like, here's the deal. We sound different to to ourselves. When we hear the video back. Is there a problem that people face? So right now the way I hear myself is not how you hear me? Right? Like the way I hear you is not how you think you sound? It's because we hear ourselves in our heads. Oh, yeah. Let me tell my look at myself now a lot because I'm on video a lot, but it's when I'm brushing my teeth in the morning. So a lot of times when people turn on the video camera and they record it and they play it back to get freaked out. I don't like how I sound in your brain is kind of saying that. That doesn't sound like you rightly gotta like get over that a little bit. Because what is how you sound okay, but encourage yourself, it's not it. It's not a bad thing. It's okay thing, but send the video. And that's why I was telling people when they're getting started, send gratitude videos, send thank you videos. Thanks for your business. Thanks for the lead. I appreciate you. It's easy to do. And it almost always elicits a response from the other person to say, I thank you so much for sending that. So you get to feel good. Sending gratitude. You get the feel good receiving gratitude, and they get the feel good because you did that for them. So it's a reciprocation that happens only humans have that type of exchange. By the way, it's a human thing that you can do very easily and really help your business. It's very simple. Yep.What would you say? All industries you guys were doing? What would you say the? To me? It's any any personal one on one? I mean, it works with everything. I don't know, I can't even really name something that wouldn't. But yeah, your goals, it's very simple guys stand out, like quit being like everybody else. And the only thing that ever stands out is your personal brand. Because God only made one of you as Darrin just said, That's pretty damn cool. We just have to embrace it. Note, I always tellpeople though they go like, I will say you don't have to send a video every time. So if you're trying to think like when should I? If it's better said in person, if it would be better. To say it in person, and I can't send a video, I think that that loan is funded, you know you're approved. That'd be better in person. They're gonna be pumped. You can deliver that message better in person or accepted like our we were accepted, like our offers accepted. That's a great one. If you could be in person, but often you're too busy. Send an exciting video, guys, and then like holed up aside, you're approved or, look, we're accepted offers accepted. I think that's huge. Celebratory makes it easy, by the way to share that video with other people. Oh, we got the house forward. Yeah, they get to see you their realtor. They get to see you their loan officer, what am I whatever it might be? Those are the fun things that people want to celebrate and tell other people about in their lives, which gets you more referrals, right?Yep, that's it. Well said dude. Don't overthink it, guys. Darrin any other points that you want to make anything else you think?I think the one thing that we do that we didn't touch on though was screen recording. So we actually allow you to record whatever's on your screen. So here's where this comes into play. Now, I know you don't want me sharing any financial information on this video, okay for Oregon title, but I mean, when you're walking through things that you need them to do. Again, this could be an evergreen video, a lot of times and these businesses begin to these repetitive things that are new to me as a consumer, but you've done 1000 times, right? So shoot a quick video with a walkthrough. recording the screen helped me understand the things you need me to do. Yes, you don't need to show right, like walk through the document, walk through this disclosure form, whatever it might be, of course, again, not sensitive information, but things that you're doing all the time, record a video once send that to them. And then you can use that video again and again and again. saves you a ton of time.Yep. 100% transactional, there's so many ways use a transactional guys like your, your process. People do rave about them, because they just they like you, they just turn into referral sources, but also the database nurturing was game changers for us. And we do over we create nearly 100 people's videos a month, two to four a month, and we're sending a video email to every single one of them. So I could tell you guys exactly what the statistics are and how it works. It freakin works. And we're doing edited videos, you don't need superduper edited videos you could the transaction on a one on ones are better not edited unless you're using. I agree Iowe you an edited video. There's definitely a place for both of those campaigns. Right. Like you said this the beginning. It's what is the end goal of this communication? What is it being used for? And that's how you decide, right? Yep,totally. Dare launch you go ahead and tell them. I'm sure you guys know how to get there. But go ahead and tell them where they can go. Because he has webinars maybe up on your site or something to check it out further. And here's the homework.It's easy, just get a free trial free, get it 14 day free trial, check it out. Bom bom.com. In my homework for you, you're listening. My challenge to you is to send 10 videos to past clients. If you're a loan officer, it could be to your real estate friends and beginning a lot of business in the last year. If you're in real estate, it's your folks you transact with and 2021 and just tell them thanks. Thanks for business. I appreciate you. Appreciate you always calling me and giving me the business you are. Send a gratitude send 10 Gratitude videos with a 14 day free trial. after that. I don't think you'll look back. Okay, and one more thing I got a book out. It's called human centered communication. And you can buy it on Amazon it's easy to get our chief evangelist wrote Ethan Buettner Chief Marketing Officer see personality it's great book kind of break down breaks down some of these ideas again that we've been talking about gives you some tactical ways to implement them in your business. I think you'd love it.Yep, awesome, dude, appreciate it. Great show and folks, thank you for listening to other episode real estate marketing podcast. Because I think we can help you with you want to build your personal brand to come to look celebrity your market, feel free to reach us real estate marketing do.com We script edit and distribute your videos and make you look pretty damn cool. But more importantly, we don't let anyone forget about you, which is why we generate more referrals. If you're interested in looking at a new strategy to market your listings and stand out quit being like 99% of the other people out there visit listing advocate.com listing advocate.com Appreciate you guys subscribe, and stay tuned to next week. Peace. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

If you were to open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit? But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. What we're gonna chat about today is all about your personal brand, why it matters, then how you identify it, and how you market it.  Today we're bringing on a branding expert from brand face, Mrs. Tanya Eberhart. Tonya is the founder of BrandFace® and Branding Agent to Business Stars. She's also the author of four books on personal branding. Tonya's humble career began while selling vacuum cleaners door to door to pay her way through college. That led to a job in radio, where she observed local business owners who were featured in their own advertising and positioned as local celebrities in the market. That's when she realized the power that personal branding has on a business. Almost two decades and many successful brands later, she founded BrandFace®, a personal branding firm consisting of a book series, speaking series, and personal branding program that is designed to help business stars differentiate themselves.Three Things You'll Learn in This EpisodeThe importance of your personal brandHow to identify your personal brand and what to do with itThe impact you can leave on everyone you meetResourcesLearn more about Brand FaceDiscussYourBrain.comReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started What's up ladies and gentlemen, welcome another episode of the real estate marketing dude, podcast. We are joined here today by unbelievable gas somebody that I've seen over the last few years and finally we did fucking show together. Should have done this a long time ago. But yeah, we should. Where have you been? I don't know, just some of these things. That's just one of these things. But um, anyways, what we're going to be chatting about the summer books. So one of the things I know everyone's talking about is like, you know, the last two weeks of the year, what do we do we sit around, what are we gonna do next year? What do we do differently, and I got a newsflash for you. Nobody is hiring you based upon the broker you hang your license with. I will just go ahead and tell you that, let me repeat it one more time. Nobody is going to hire you over the broker that you're associated with, quite frankly, no one gives a shit who your broker is, or what the hell they do. And quite frankly, neither do you. Because today, more than anything, brokers are not really earning their splits, so to say, but that's why they're as 100% brokerages and companies like exp have been growing so much is because agents are looking for more, but that's another episode. So what we're gonna chat about today is all about your personal brand, why it matters, and then how you identify it, how you market it. And first off, what is it the problem that so many of our own clients have a lot is? Well, what do you mean, I'm a brand, I'm just a human being? I have a family, I have kids, I have a breeding? Well, let me ask you a question. If you're open up a taco stand, would you not be screaming the fucking name of that taco stand throughout the top of your lungs in every city you are to get people to buy your shit. But you don't do the same thing with your real estate business. Why not? It's because you haven't identified your brand. So what we're going to be doing today is bringing on a branding expert from brand face. And let's go ahead and introduce her name is Mr. Mrs. Tanya Everhart. Welcome to the show.Thank you so much, Mike. I've also been following you and so happy to be here today.Thanks. Yeah. Finally, why don't you tell everybody a little bit who you are and what you do? And then let's get into this.Yeah, okay. All right. So I'm going to take you back just for a moment, way back to my early days in in my career, I was selling vacuum cleaners door to door to pay my way through college. And that's really where the first taste of personal branding came into play. And I realized I can't just walk up to the door and say, Give me your wallet. Right, I'd be arrested. Somy vacuum cleaner in your hand.arrested with a deadly weapon. So I had to kind of come up with my own story. And when I realized how impactful that was when I just kept getting these sales awards, and then I was discovered, if you want to call it that by a guy in the radio industry, he was actually an engineer at a radio station, and I sold him he and his wife a vacuum cleaner, and shampoo, or I might add, it was a nice combo. And they called me a couple of weeks later and said you need to apply for a sales position in radio. Well, I did, I got the job very quickly, I saw that there were these people walking into these networking meetings or in events. And they were like rockstars. And I thought Who are these people? My God, you know, they're, they're just business owners. But what they all had in common was they were all the voice and the face of their own business. In other words, they put their personality, their personal brand out there as a representative of or spokesperson of their business. And that's really when I began to understand how much of an impact personal branding had on business. So fast forward many years later, actually comes with the idea of brand face because I had had a common thread throughout all of my experiences throughout the media world of bringing clients into a studio helping them create their own commercials become more of a face of their business. And then brand face began in 2013. It started out as just a book and about halfway through the book, I thought, this is a business. This is my passion. And so that's when I met my now business partner, Michael Carr, who was in the real estate world. And I worked with him on his brand very quickly. He shot to the top of his market. And I thought hmm, you know what, this works in any genre. And so, but that's kind of how we got headed into the real estate space. was really was Michael's industry. He was a real estate auctioneer, a broker and an investor. And my challenge at that time was pulling all of those brands into one to say, here's what this human being has in common with these three businesses he created. Here's why He created him. What is his why, you know, and that's what we've been doing together ever since and enjoyed every single day on it.Love it. Um, I need to go back and ask you a question. All right, folks, you selling vacuum cleaners door to door like you guys are complaining about going out and like lead generation like to try selling a vacuum cleaner door to door, you sell a vacuum cleaner door to door in Chicago, like you're getting shotgun put in your face, you can knock on my door, maybe in San Diego, might be able to get a company will open the door. But that's a tough sale. What was your story refer to? At that time, she mentioned, people fell in love with my story. So I might as a vacuum cleaners at your brand face at this point, right? Your vacuum cleaner salesperson door knocking pushing vacuum cleaners? What story did you have that copy would be like I really liked her vacuum cleaners.It wasn't about the vacuum cleaners at all. And I think I've heard you say that in previous podcasts. It's not about what you're selling. It's about you, right? And it was, hey, you know what, I'm a student, I go to Florida State University. So I wasn't selling in Chicago. So it wasn't cold. I can't you know, say I went uphill, you know, to sell a vacuum both ways in the snow. But, but it was hot. So, so it was I'm a student at Florida State University. And I would like to demonstrate this vacuum shampoo for us no obligation. You don't have to buy it. But I do get points toward school. If you could help me out. I would greatly appreciate it. Lesson number one people want to help you. If you ask for help people instinctively want to help. I was a young person, I was very young girl. I obviously wasn't a threat to anybody. So it was a little easier for me than it might be you know somebody else. But it was easy because they understood Hey, this girl just needs some help. She's in college. Then when I got in the door, I knew my product backward and forward. Nobody was gonna beat me not rainbow, not Kirby, nobody.And gotta get in the door first, how to getin the door first. And it's not about the product that gets you in the door.We have a lot in common. In college, I sold soap to get through my daddy Sona soap factory and these three packaging soap. So my dad's like, Hey, you want to stay in college? I'm going to drop you off about 100 pills of soap. And you're gonna have to repackage and shut up and go sell them door to door restaurant to restaurants to sell $5 gallons 25,000 gallons of soap. And you're right. That's why people hired me was because of the soap. They felt sorry for me because I was a broke college kid hustling and they appreciated it very much. So it wasn't the soap I was selling. They were they knew my story right? Just made me think of that. Love it. What do you think? Let me just say this first, I want to get your opinion on it. So guys, when when you're talking about your nobody hires you because you have a real estate license like that just gives you the legal right to collect money. They hire you because of how you practice your real estate license. But like she said, You got to get your foot in the door first. And nobody's remembers who's a real estate agent unless you're always out creating content or you have a brandy of something that they remember you by so people don't hire you for what you do that how you how you do it. How do you identify one's brand and let me just tee you up with an example. I'm a agent 33 years old been in the business for three years. I work for Keller Williams. I'm just a salesperson chasing a check. What do you mean, I have a brand. I don't have a brand. I'm working a job. I'm trying to make my ends meet here if you my kids, brand, Keller Williams has the brand. How do you answer that?I would answer Keller Williams does it does have a brand but it's not yours. And you come at life with your own story with your own unique points that differentiate you from everybody else. So when we look at where do you start, we have a process that we call our 3d freedom formula because once you figure this out, the world is your oyster right? It does give you freedom and is called define develop and display and we can go into that in a minute. But I did like the first part of what you're asking here belongs in the Define space and that Define Phase. Because what you're doing is you're taking a look at two things when you're trying to define your brand. And you're taking a look at okay first of all, who is it you're trying to attract? Because that is truly important if you say well, I just want to you know, sell sell a home or to anybody who fogs a mirror. We'll get out of this business because that's not going to get you very far. That's a that's, you know, a 1,998,000. Right? So what you got to do first is define who it is you're trying to attract? What is important to them? What are they seeking? What phase of life? Are they in? What lifestyle? Do they want all a lot of those things, then you take a look at yourself and you say, Okay, what is it about me that makes me unique? What things that are different about me that also appeal to that person that I'm trying to attract. And so that's kind of where you put the basis of your brand. It has to meet those two criteria, it has to be both important to your ideal customer, and unique to you in the marketplace. And so once you determine what that is it really like that's the starting point. And I think it's you your brand, at first glance has to be enough to just kick open the door for somebody to say that looks interesting. Let me learn more. Or even better yet, that looks interesting. But it's not for me. That's perfectly okay. Brands are great brands are polarizing. You are not for everybody. Right? So I don't know if I answered your question there. Butum, two questions. You're right. The problem and people have tried to cater to everyone, you're not the jack of all trades. You're not God, you're not perfect. I don't ever try to be because you resonate with zero. But I also think you can't fake your brand too. So for example, like I get one of the things I always get questions, oh, I want to trust me. And when I was in real estate, I'm 22 years old, I got my license was doing a keg Stan seven days before I found myself walking down Michigan Avenue in a suit, work in a new job, like a graduate college awesome shit happen fast and like, oh my god, what the hell just happened. And trust me at that point years old, of course, I want to sell million dollar properties. But folks, you know, like I only start selling higher end properties to my friends start making more money, period. That was it. It wasn't I can't I couldn't pick my brain. I couldn't just plot myself at that time into the luxury market, because I had nothing to do with luxury. So people have to also in real estate, would you agree that people have to like also be true to whom they are naturally before you can't pick your brand, God's picked it for you already, all you can do is embrace it and scream it from the damn rooftops.Couldn't agree more with that. It's what we call authenticity. And that authenticity. I mean, it's not like you're creating your brand from the ground up. But I also want to say what's interesting is a lot of people say your customers will decide your brand. I say that takes too damn long. It takes too long. And innocence that is correct. Right? That that because that's the authenticity coming out in you and your customers will know either you're a kind soul, you're very approachable, you're very action oriented, you're there's certain characteristics about you that formulate that brand. But what if you could say okay, here's the essence of me, based on that. This is really what I want to be known for. And you can create that create what it looks like sounds like feels like and, and that's what we call your brain preceding you. That's when you send a video to somebody introducing yourself and introducing yourself as hey, I'm the lifestyle um, your lifestyle locater. Right, that's who I am. I know this lifestyle and Whistler British Columbia better than anybody else. This is what I do every day, and my videos are about this. And all of those things. And and that's authentic. And it's also drawing in the kind of people who are seeking that type of lifestyle. So, so you're absolutely right, the authenticity is a big thing. But you can also create your brand as well create what you want it to look like, instead of waiting three years for your customers to finally tell you what your brand is. I don't agree with that.Totally. I remember. I it's funny. So I had a guy we brought on today. And he had like a cartoon character. And I was telling him the story about in 2012 when I switched into a cartoon, and I start calling myself the Chicago real estate dude. And people are like, You're nuts. You're crazy. And I'm like, I don't really care. I'm burned Dallas, either at work, or it's not. But what gave me the confidence to do that was because I averaged my last 10 clients. And there's a reason why I became beer guzzling drinking buddies with all of them. It's because we all attract like people. So whether you guys want to admit it or not, you have a brand, you just have to learn what it is, and embrace it. And but you can't be scared either to like, be it and it won't work. You have to have a theme. Like for those of you that we create video content for somebody, we build your branding strategy off of your theme of who it is, if you're servicing your military, I'm focusing on the top three military friendly neighborhoods, name my shows called salute some. If I'm focusing on I'm pcse, right people PCs going into a market if you're a dad or a mom that focus on schools, focus on kid friendly stuff. like you are the brand, like don't overthink the, the whole aspect of it, it's usually would you agree? It's usually what you're doing on the weekends?You absolutely would because who you are as a real human being you can never hide and you shouldn't want to write it because I don't want to be somebody on Facebook or Instagram or Tik Tok, that I'm not when I'm sitting with my family at dinner. I don't want to be somebody different. Do you show different things? Yes. I mean, in the content that you show is different things. But you're the same person. And they should see that all the way through, you know, and I'll give you a case in point. So and I also heard you say this on a on a podcast, and I absolutely loved it. When you said people do not remember the boring professional things. They remember the personal things about you. So a lot of times when I go speak in front of a crowd, I wait until the very end. And I say okay, I want to somebody around here to shout out what will you remember me for when I leave this room? Do you know what they are? It's vacuum cleaner sales. And it's coming from the family of moonshiners. They remember those two things about me? Because those are the things that are interesting, right? And the fact that we do personal branding is awesome, but that's not the most interesting. That's not why they're gonna remember me, which is why it's called Personal Branding. Yeah, so so that's what makes it so unique is the pulling in those other sides of you that you want people to remember because there are a million real there are 2 million real estate registered real tours, over 2 million in the United States alone.Yeah, 90% of them don't do any business. 10% do the vast majority of it. But what are those 10% all have in common? They have a brand? Yes, theydo. They know what that is? And they they get in their lane and they stay in their lane.Why do you think generally, people struggle, it's just a real estate thing. Any referral based business. I mean, this goes for contractors, lenders, attorneys, real estate agents, any local business is really the same thing. Like the, the it's all the same stuff. People in real estate, 80% of them meet with close with the first person they meet with, but you have to be remembered. And we remember the brand. We don't remember the individual like, people always say to me, like, trust me, everyone I know knows what I do for a living. And I'm like, really well then why did fucking you just lose that $1.5 million dollar listening to little cousin Billy who just got his license.So true. I'll give you another story about this. So about seven years ago, I was on the phone with a lady and she said, you know, Tanya, I mean, every everybody. I think I'm really well branded in my area. When I walk into a restaurant. Everybody knows I'm a realtor. And I said, You know what, Sherry, that's wonderful. And you've got a great start, and I'm really proud of you. But let's say I walk into that restaurant and I say oh there Sherry, the realtor. I know she's a realtor. But you look two tables to the right. There's Mike the realtor three tables to the left. There's David the realtor. Yeah. Now who do I choose? Why do I choose that person? Who's the best fit for me? What do I remember about them? When I leave? All of those things are left unanswered if you are content with just being a realtor.Very well put. So let's say we find the brand. Okay, great. I figure out who my brand is. We name it. Some people like to come up with fictitious other people come up with their name as their brand, which is fine, right? But it's it's what's the imagery, right what the brand stands for. So I always like to say like, when we we don't do any logo, we do logos and all that stuff. No do anymore. Too much. Just really lot of videos service. But when I would do a logo, I'm like, it has to do three things. One, it's got to tell story. Two, it's got to reflect personality. And three, it's got to remind people all you do for a living, right? Because your logo and your brand is the number one most it's the most important marketing piece you have, like, I don't have real estate marketing dude without the dude. Right? Right. It doesn't even take off. Like there's no brand behind it. I don't have this damn podcast without to dude, I had to sit down and figure out what the brand was. But how do you market it? Like once you have it? And once you define define it, how do we bring attention to it?Okay, so there's one word that will answer all that. Everywhere. Everywhere. Yeah, we call it Brandon fusion. So, so stop, stop projecting it and be it. Okay, so so so I'll give you a great example. And she's actually works in Michaels office and she's a young young lady who came in into his office as an intern and she's been here about five, six years now she runs now, she is runs three divisions of his company and if $4 million in real estate last year. She watched us put together brands on brand face for a few years. And then she when she got her license, one of the first things she did, came to us and said, I want to brand because she had seen what it had done for other other people. And so when we started to pull her brand together, she was a young, beautiful, super sweet military spouse, she and her husband had just gotten married, he was going to be in the military for at least the next couple of years. She wanted to help first time homebuyers. She wanted to help people in the military. And so for most of the people in our program, you are correct. Some people just kind of use their brand, their name for their brand. But we really like to add that extra, what we call a brand identifier, because your brand is your name is not necessarily what differentiates you. What differentiates you is is what we call the brand identifier. Now, you might call it a tagline or slogan, but her brand identifier is American Dream agent. And so she became the American Dream agent. And when I say she became the American Dream agent, this girl is the American Dream agent. So everything that she does, she does she considers her brand colors red, white and blue. She considers who she's talking to, she considers how she contributes how, you know, any kind of involvement in the community. Every single thing she does down to every single gift she gives to a client everything it is from the American Dream agent. And so it's just being that brand more than anything else. And and you know, and if you take a look at that American dream agent, a lot of people expect a brand identifier or slogan or tagline like real estate marketing dude, right? They expect that, to say everything about who you are the why that everything the whole story needs to be wrapped up in a logo or a name. Nonsense, forget that. of it. What that needs to do is command attention from the very beginning. It just needs to say what's that? Right? It needs to evoke a question, tell me more, what's that? I want to learn more about you. And that's really all it can do. You can never expect three or four words to communicate an entire brand. But as you Case in point of what you do the video marketing, infusing that brand and all of those videos and being that brand and all of those videos. Over time, people will begin to learn more about what you stand for. But that's a good like shot in the arm. Right?I love that. So let's tie this in. Let's tie the video stuff in and she mentioned something about gifts, which is really cool. You have to look at your brand. Or let's switch gears. If you go into a restaurant to go eat. There's a couple different restaurants that we could choose for. Let's say I'm really hungry and it's noon. But I only have half an hour and I'm going to eat tacos. That's what Mexicans do eat tacos. That's my favorite. If I'm in lunch hour, like right now and I have to run I gotta run to the taco stand on the street. I only got 20 minutes. I'm gonna eat that tacos. Good. Tastes really damn good, right? But if I'm hungry, and let's just say it's 435. And then some of the dudes here in the office are like, Hey, let's go out to grab a bite. Well, we're probably going to go to this other place down the street. That's grand margaritas, going to tacos, both are going to fill my my belly. But I'm looking for a different type of experience. Right? So it's yes, I'm eating but I'm going to look for a different experience. Now. The reason why I'm going to the other restaurant is the ambience I want to be served. I want to get margaritas, I want to get margaritas with 18 I want to watch the game a little bit I want to enjoy and spend 45 minutes with my family. But what I'm really looking for is the experience. So I like to tell people's like your brand identity is like the menu for your restaurant. Right? And it's like the drinks you serve like when restaurants go out and they actually go if you guys watch Vanderpump Rules I'm I'm a fan. Okay, don't make fun of me. But Tom and Tom right now are creating a new restaurant. And part of the restaurant they have to create is a drink menu. And they can't create the drink menu because they haven't figured out what their mission statement is for the restaurant yet which means you have to that's what your brand is so she's what she's saying here and she's getting all these awesome things I want you guys to pick up on this because when you once you identify your brand you have to live it out and that's in the experience you provide. Okay, that includes right now it's the end of the year So an easy way to give people stuff right? What would a let's take the American dream girl What does she get for her clients is like a Popeye gift or something like that like a gift like that? It would just give out once a year.Yeah, I think I don't I don't know if she does anything for Christmas specifically but I know she does for New Year's she does her own private labels on champagne that are red, white and blue big you know fireworks surprises the American Dream agent label,probably big big marketing event. Fourth of July Memorial Day, Veterans Day,unfortunately, I wish I had it here. I don't have it handy. But she puts little flags out in three different communities that she farms. And she puts them out with her card attached to them beautiful is very beautifully done. But the flags about probably a two foot flag, it's not a little dinky thing. She she really goes all in on that. And she has definitely gotten business off of that.So let's say I wanted to create a video series for her I would create a buyer bootcamp that I've created seller bootcamp, which would just price it would just be strategies on that if I would create a video series I'm talking about PCs seen in around Fort Benning. I'm talking about the top three neighborhoods near Fort Benning, I'm talking about what you need to do on a military budget, the top five neighborhoods PCs veterans move to, but that's just content, building the brand, but you can't create the content until you first identified the brand. Otherwise, it doesn't stick.Okay, bravo. Because, because that is the biggest challenge that we find with real estate agents, they begin to market before the brand is built. And and you really need to understand to build that brand. First know what it is you are communicating. There's a big difference between building a brand and promoting a brand. Yes. And so you've got to know what it is you're putting out there before you it's kind of like, why would you pack all your suitcases and go stand by the door and think I'm going on vacation? But you don't know where you're going? How do you know what to pack? Right? So or how much money to take, or who's going to go with you or how you're going to get there? You? You know, that's what's missing a lot of times, and that's why people cry and complain and whine about marketing doesn't work. Right? It does work. Videos are the number one marketing tool right now by far there's no question. There's not even anything close to it. Other than podcasts, videos, podcasts, right? Sometimes both in one, right? So you need to know a direction before you just go all crazy, which is why I love what you guys do it you go into it with a direction and a theme and a purpose. And there are so many people who don't do that.You have to be smiling in the content you create. Otherwise, it doesn't like I'm sure the the gal we're talking about here at American Dream. Trust me, guys. I guarantee you she's snapping photos of her placing those flags on social media. I guarantee you she's doing stories and reels about it. I guarantee you she's capturing different stuff around there, which is just micro content. But it's very hard to determine what to create when you first have it. So that's around. Part of that reason though. I'm going to blame the gurus I hate the gurus like the gurus You guys suck. Because teach people to go out there and chase a bunch of leads and do a bunch of old school vacuum cleaner salesman shit, that doesn't work anymore today, unless you have a brand.That's actually what I had to learn the hard way. That's where I had to develop one along the way. And then later when I got to the radio world, I realized, hey, that's what I just did. I just, I just developed my own brand. Now I'm gonna go help all these other people do the same thing. Because I learned from them. You know, I learned from those that went before me. If we're not learning, we're dying. So, you know, I learned from everybody I've learned from you today.I think there's a good way to think of yourself when it comes to content creation as your brand spokesperson, you're just the host of your own show. The guy for our examples, easiest one, he's diners, drives and drives his theme as grease pit food for dudes, diners, drives and drives is the show. He's the host. You're the host, you name a show, and then you that determines how you create content. And that way you never run out of stuff to say, but you should never run out of things to do just by you know, some people aren't gonna videos, be honest. Either cost, you'll be too scared. Or you just don't know how to schedule a demo with the real estate marketing, do WWW dot real estate marketing do.com Schedule a demo Big Blue Button. Or I don't know, I don't know what it is. But it doesn't mean you can't build a brand. But you do have to create content. I don't think you can build a brand without content. What's your opinion?No. Well, in my opinion, is this. You can build the greatest brand in the world. It's kind of like setting up for this elaborate birthday party in this gigantic Victorian mansion is perfect. All the forks are in line everything super shiny. They're earning the lipstick stains on the on the wine glasses. You did not send out the invitations and tell people here's the party here's what's going to be there who's going to be there the music, the food, everything. That's your content. You can't have a party without the content.And today folks, you're in the business of content creation. If trust me if someone's if you're not marketing your network someone else's I guarantee you we said it earlier is 2 million real estate agents out there. And your your network juice has been infiltrated every day not only other agents like in your guys's market, you got the ibuyers You got not Zillow anymore, but you still have open door, you have all the alternatives you have Nokia vz, knock it all of these companies have way more money than you guys do. And trust me, they're in the business of building their brands right now to steal that attention away from you. And the only way you're going to ever compete back is by having your own brand because where you will win is the relationship you already have with the audience you already know. That's what big tech interruption none of those people will ever be able to infiltrate. And I'll give you guys one more example of this. And I'm gonna do a giving back brand. What's the take the same thing? So here's how you here's an unfair competition. Let's just take the American girl girl, okay, I guarantee you she has a near and dear heart. What if we created a program for her called salute? And every time she had a closing 10% would go towards the Wounded Warrior Project. Sorry, you don't stand a chance. Come compete with me next time. Go home. Fuck off. I won.She would do it. And she would feel the same way. I know her. Yeah. I love that idea.You can't compete. You cannot compete. No, you can't.It's standing behind your word to you know, it truly is. And and Mike if I'm if I may I like to address something that you asked you asked why why aren't people doing this? Why don't they schedule a demo and hit that big blue button? Why don't they do more video? Why aren't they doing content? And I think that having done this for so many years and and walking CEOs into a studio, where they're like shivering and wondering what on earth they're going to do, right? It's like, make me do it's like I'm gonna make you rich. So I'm justgonna shut down and take notes.Just do what I say. Right? Yeah. Wouldn't it be nice? But But I think it's a lot of that is just intimidation. And I think we were as a society, we're raised to be very modest people, we're, you know, we still have guilt when we have, you know, when we make more money than somebody else, there's a lot of guilt going around in the world. And there's a lot of modesty. And those are great things to a degree to a degree, they ground us, right. And I think a lot of people feel like, well, if I come out here, and I develop this brand, or if I start doing all of these videos, then people are going to think I'm arrogant, narcissistic, egotistical, that all I care about is my face on another billboard, or whatever it is. And what I say to people is you need to, that's it. That's definitely an antiquated way of looking at things. You need to think of it. As we tell people. We don't this is not about Look at me, look at me, this is about look at what I can do for you. And if you approach it with that kind of spirit, that this is not about me being on video, this is about me helping people, like whoever like like soldiers, like first time homebuyers, like people that have lived in their home for 35 years, and don't know what to do with all that stuff that they need to move out to go into assisted living, right. And there are some real situations out there where people need your help. And if you can express to them why you're the person to help them. Not only does that genuineness come out, but your competitors will never never win. They'll never win against Real, true intent. And I think when you look at it that way, the videos don't seem so daunting. Yeah.Well, it also at the same time, if you truly believe in your heart, that you're the right person for the job, it actually becomes your obligation to scream it from the rooftops. If not, you're a dick. That's just the truth of it. Right? Like I think I'm one of those people for fucking video right now. Like, you don't want to do video with me school? No, I'm just joking. Um, listen, I can help you like I just I'm screaming it from the rooftops. That's why I have this podcast. But I don't feel like I'm selling you anything. You don't have to hire me if you don't want to. But I'm here if you do, right and it's remind, remind, don't tell, get out of the salesmanship, like Quit hitting them right over the head with your damn lockboxes. No one wants to buy or sell real estate. So they're the time to buy or sell. But that doesn't mean you stop communicating with them. Quit being a salesperson chasing the check and start building a brand and a long term. This is a business you're an entrepreneur, you cannot run a business without having a brand. And yeah, that's all I got.No, I love it. And I think I love your approach because I feel I always every time I listened to you, I feel like it's so refreshing. It's like, it's like, okay, stop the nonsense. You know, this is what's really happening. If you need to do this. You can do it with me. You can do it by yourself. You can do it with somebody else, but you need to do it period and I'm the guy you need to do it with. Right because because I know these things, and that genuineness comes out, you know from you. And I think that obviously no doubt is you know, real estate marketing dude. The dude is like, Okay, I'm a laid back guy. I'm intense. Right. But I'm also laid back I'm easy to get along with, we'll go out and have a beer after this. But let's get, let's get moving on these videos right now, because this is gonna change your life. Right? That's how I see the dude.Yeah, trust me, there's a lot of people don't like to do it either, like, great, you know, like, I guess I'm not, I'm not supposed to get along with everyone, and neither is anyone else out there. But I guarantee you, I have a lot more attention than my than some of my competitors. So, you know, it's, it's my job like, so it's my obligation. This is awesome, awesome show, why don't you go ahead and any other closing tips you want to add or anything else you want to mention?No, I just want to say you know, it, it truly is it comes down to one thing, unveiling your inner star. And I think that everybody has a star inside of them. I don't care who you are. And a lot of people will come into our program and say, well, there's nothing really special about me, I don't know, good luck, if you can find it. And I say nonsense. First of all, that's your first problem, right? You need to understand that there truly is there's more than one, we just have to figure out which one we're going to lead with. So there is an inner star inside of you. I think it's you, you deserve getting it out there. And not only that, it's not all about you. Okay, it's about your clients, because the people you set out to help they deserve to have somebody like you to help them. And I love what you do. And thank you for everything you do. I appreciate you having me on this show very much.Appreciate it. Why don't you tell everyone where they can find you, folks, if you guys are looking, if you're stuck on figuring out what the hell your brand is, give them a call called Brand face. I'll give you the website right now. And when you get done with that you come visit me put you on the map, Portugal had Donya tell him how to find youwill work in tandem. Alright, so the main website to learn more about us it's brand face star str.com. And then if you are sitting there thinking, Hey, I just want to talk to these people I'm in I know enough, go to discuss your brand.com and we'll jump on the phone with you and have a chat with you about exactly what it's going to take to get you where you deserve to becool. And folks make an investment in your brand. Like do it. There's no you can't, you can't start a restaurant without building out the restaurant or creating a menu and you can't start a bakery without getting your recipes. You can't start a store without picking up inventory and then naming it so like you have to look at that with your business like you cannot start a real estate business without first identifying how you're gonna practice real estate business so don't be a salesperson chasing a check be someone that serves first and you only do that you have a brand so awesome show love it. Thank you folks for listening another episode of real estate marketing Do feel free to follow us on all our social channels YouTube, Facebook IG and subscribe to the show. We appreciate you guys each and every month and if you need any help with your video marketing please give us a ring seven are not seven so not give me my cell phone number real estate marketing dude.com real estate marketing do.com But my cell phone number is 773-988-6599 to go shoot me a text we have an answer it and talk you into video. Appreciate you Tanya Have a great week and it looks like I'll be doing a show with you guys at the end of the month here to be cool so appreciate you awesome show and you guys take the advice you had here there take action you got 30 days to plan out next year. Do it. Peace everybody. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at WWW dot real estate marketing dude.com We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

I can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in. They're asking us to do their video services, or they're doing something with our isting advocate, and they're talking about developing a unique selling proposition around their brand. It always comes down to the same conversation: advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. Oftentimes, many of us in the real estate community lump them as the same activities. It's extremely, extremely important to understand the difference between the two, because the truth is, regardless of what type of business you're in, you should be doing a little bit of both. You should always be marketing your business and you should always be advertising it.Three Things You'll Learn in This EpisodeThe difference between advertising and marketingHow to advertise and market your unique brand accordinglyWhere business comes from for real estate agents or lendersResourcesReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business, you constantly don't have to chase it. Hi, I'm Mike Cuevas to real estate marketing. And this podcast is all about building a strong personal brand people have come to know, like trust Most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them. Let's get started.What is up ladies and gentlemen, welcome another episode of the real estate marketing dude podcast. What is up everybody, what we're going to be doing today on today's episode is I'm not gonna bring bringing on a guest, we're gonna actually go through and I want to teach today.I can't tell you how many times in the past couple weeks that I've been having this exact conversation with people who've been calling in and that that we're doing demos, they're asking us to do their video services, or they're doing something with our listing the listing advocate, where they're talking about developing a unique selling proposition around their brand. And it always comes down to the same conversation. And what that is, is that advertising is not marketing and marketing is not advertising. So what I want to do on this podcast is really explain the difference between the two, because they are night and day. And oftentimes, many of us in the real estate community lumpa mess are the same activities. And it's extremely, extremely important to understand the difference between the two, because the truth is, regardless of what type of business you're in, you should be doing a little bit of both, you should always be marketing your business. And you should always be advertising as such. So we're going to start here is we're start at the beginning. And I have to give you the why, before I could give you the what. And the reason, we're gonna start with where business comes from, for real estate agents or lenders. In that case, and we'll speak specifically on those two topics. Now. I'm looking at a chart right now on a computer. And what it's telling me and this is a stat from Nara National Association of Realtors. And basically what it's telling me is that 80% of closed transactions last year came from people you already personally met, they used you in the past, or you actually ran into them. Personal referral, personal acquaintance, they ran into your office. So it's either people you meet, or you worked in the past, or people that were referred to you, period. Now, that's where over 80 freaking percent of business comes from. So I want to take a sudden get out of the real estate industry, I want to talk about what I would do. If I started a new business, I want you to apply this concept to your business and see where you can fill in the gaps. First and foremost, have I started a taco stand very first thing I would do is say, where in San Diego, would I sell the most amount of tacos? Number one, why? Because I'm going to look to see where I could get the most amount of sales? Well, in your real estate business, you should ask yourself the same damn thing. Where am I going to get the most amount of sales. Okay, so back to the taco restaurant. If I'm in San Diego, I'm probably gonna end up putting the taco restaurant in like the PV area. Why the Pacific Beach area well, because there's always drunk college kids there and those kids stay out till two o'clock in the morning, which means I probably have another three or four hours of open time to sell a bunch of more tacos, in addition to my whole daytime to a bunch of drunk college kids. Well, that's probably the best location. So I know that I would probably open up my taco stand in that area. Now let's flip back to real estate. In real estate, if we know that 80% of our business comes from the people we already know, we refer to her personally. But that means I'm going to plop my face in front of all of those people consistently. I'm not opening up per se a brick and mortar store to where they live. But I just couldn't keep my face in front of them very easily every month in a consistent way because that's where the majority of my business comes from. Now, that would be point one. Now in that if I wanted to generate more sales, then maybe I would start advertising and then maybe I would take out an ad in or maybe a radio ad just to bring more awareness that would be advertising I'd be come by my house come by my house I'm expecting or come by my tacos come by my tacos. I'm expecting somebody to take action on something that I am trying to do myself. So same thing with real estate, well I can buy Zillow leads, I can buy different types of business, I can buy certain other things. And with real estate, I could lead generate different types of transactions or anything because I am lead generating. So the difference between advertising and marketing is strictly on how you're doing it. When I'm marketing my business. I'm fighting for attention and awareness. When I'm advertising my business, I'm fighting for action and leads as a direct result of something I met. Now, what surprises me so much in this business? Is that no matter where, where, no matter what I mean, I have clients all over the country. Now at this point, we have people from Florida, freaking California and North East northeast, and everyone has the same problem, guys, I cannot stress this anymore. Why aren't you guys just staying in front of that 80% a lot more often? And what kind of aka marketing activities are you doing to accomplish that? Okay, so I'm going to speak to specifically on marketing first, and then we're gonna go into advertising. In my opinion, if you're a mortgage broker, and you're a real estate agent, and you're not marketing your local community, and the people you already know, you are losing money on a daily basis, we're not necessarily losing money on a daily basis, what's really happening is you're logging on to Facebook, and realizing that there's been a certain amount of people that are buying or selling without you because they forgot what the hell you do for a living. But guess what, it's not their job to remember what the fuck you do. It's your job to remind them. So one of the things and the most important thing you could do in this business again, in my opinion, as real estate marketing, dude, is market the people you already know, the problem is, how do you do that, Mike? How the hell do I stay in front of the people I already know, they don't want to hear about market updates, they don't want to hear about me just listed just sold. No shit, they don't listen, if you keep talking about work all the time. And you're always just talking about work, work, work, work, work, people are gonna tone you out, if all I did was talk about work with all my friends, they stop asking me to go eat dinner man. And their same thing happens to your database. But that doesn't mean we stopped talking to them, you stop talking to your significant other, you're going to get a divorce doesn't mean so you have to carry on the conversation, you have to even market your significant other. So what I'm getting at here is that it's very, it's so important to maintain a consistent presence. And this is the reason why if most of the business already comes from the people that we know, like trust, and the ones that already know and love us, well.We have to be conscious of that. Because the average number of transactions a human being does over the course of their lifetime is three to five. So what that means is that every single relationship you have in life right now, depending on your market, just what's the average sale price of your market, and times up by three or four. That's the value of a relationship for you today. So let's just put that into context in San Diego here. Prices here expensive 801 point 5 million where we live at. And if I'm working just this market, well, I'm looking at somebody as Hey, I'm going to sell this person, every person, I know an average of 2.5 to $4 million over the course of their lifetime, do the math on that that's roughly 75 to $100,000 worth of income. Now, the reason why though I can't just put that price tag on them is because that individual has the ability to refer me three, four, or five and unlimited amount of people over the course of lifetime of a relationship that I could do the same thing with. So your relationships that you have in life, actually, I don't think you could put a price tag on them. But if you wanted to be very, very safe, that would be the best way that you could approach that situation to determine how the value of each relationship is. Now, when we're talking about people transacting in her moving, I know it's a numbers game. It's mathematical because 10 to 15% of the population will move each and every year and 100% of them will have a referral for me. If I'm consistently marketing, my database marketing my sphere of influence marketing, my email list marketing, my Facebook friends, marketing, my Instagram accounts, marketing my LinkedIn followers, marketing on tik tok, if I'm just constantly putting my face out there in the world and the universe, well 10 to 15% of the people see my content will be moving in 100% of them every referral for you. The problem is you don't get referrals from strangers, you get them from the people you know, that's why the number one database keep in touch in contact with the people you'd invite to your wedding. Funeral if you had an unlimited budget for both. That's it. This business is not rocket science. Okay. question is how do you do it? Well, we own a video marketing company so I have no problem telling you how we do it. I would love to do it for you. But how we do it is we shower them with video content. We video email our databases once or twice a month with content that doesn't necessarily have to be about real estate. Hey Johnny, do you guys see the new restaurant is open every neighborhood you should really go check it out. Their tacos are the bomb. Oh, hey, did you see the new property that the new development that just went out in our neighborhood? Guess what if you're wondering how much those values are going for, they're going for $500,000 that means your house is not worth this. Or Guess what? Did you see that in the state of California they just outlawed all the zoning requirements for single family homes. This means that your next door neighbor can build a four flat in section eight it. Whatever a value, sometimes it's entertainment, sometimes it's informational, but whatever a value is what you communicate. Oftentimes we just overthink the process what I say they're gonna think I'm stupid. What I do here, do you actually overthink the process, when you pick up a phone call from a lead, or you talk to an old friend you haven't spoke about in 15 years? Absolutely not. You shouldn't overthink this either. See, to truly market your database, I always recommend taking on a multi pronged approach. The same reason why other retailers do it, I like direct mail in my database, I like video emailing my database. And I love being all over social media with my database. Why? Well 10 to 15% of them are gonna move. And the more they see me, the more likely I am to get that first call. And when I do 80% of the people will work with the first person they meet with. That's why this is common sense. I'm not smart. I'm not doing anything or teaching you guys anything else that you don't already know, on the inside, I'm just bringing it to light. See, the problem is, is that you have all these companies coming out here trying to sell you a bunch of fucking leads by this by that you got to lead generate, sell, sell, sell, sell, sell, sell folks, a percent of the business, I just told you where it came from. So when you're signing up for all these expensive platforms, when you're signing up for the super duper websites and the email autoresponders, what you're really doing is fighting for less than 20% of the actual population, where you could just be staying in front of the people you already know, like and trust, whether that's 100 people, whether it's 300 people, or whether that's 1000 people, because within it the same numbers I just told you about are accurate. So what do you do? I promise you that content creation. it already is. But I promise you that consistent content creation and brand is the entire future of our business. And for those people that are going to sell, sell, sell, sell, sell, sell, sell, sell, it's gonna get harder and harder and harder and harder, just like it is for the past 10 years, those who are that are cold calling right now. Was it easier to cold call a few years ago as it is today. Those of you that converting online leads right now, was it easier to convert online leads a few years ago than it is today. Those of you who went door knocking? Did you get less guns pull on you at the house or less pissed off people back then then you do today? Absolutely, folks, because consumer habits have changed. information gathering has changed. And what we have to do is change with it. Now, I'm not saying don't advertise. But what I am saying is you should prioritize quote unquote marketing activities, content creation, bringing constant attention awareness to your brand, and staying in front of those people first, before you ever fucking think about spending $1 on advertising. The truth is you're going to convert less than 5% on any advertising campaign and advertising is really expensive. If you don't believe me out, go check your market. What's your average zip code going for from our boys, Zillow? What is Zillow selling you the zip codes for all right, Johnny, you get X amount of leads per month. You know why? Because customer acquisition is always expensive, not just in real estate. But in any business. Do you know what these eye buyers pay for a seller lead? You know what investors would pay for a seller lead a lead someone that raise their hand just one lead an inquiry 180 to 250 bucks. In some cases, sometimes you go as high as $300 in different markets. That's very expensive guys.It's very expensive to acquire a customer, it is always a lot less expensive to generate a referral or repeat business. It's in any business. It's not a real estate thing. It works in Zappos. It works in every single entity, and they're doing it that's why so many people have marketing plans. So I'm not saying don't advertise. But here's what I am saying about advertising. If you're going to advertise, you better advertise to a niche or a niche it needs to be a very specific solution to somebody's fucking problem. If you're hitting like Every Door Direct Mail and you're sending out what's your home worth You are wasting your damn money in my opinion. Why do real estate investors never have a listing problem? Well, it's because they know how to advertise. Why do these I buyers not have a listing problem or a home problem? Well because they know how to advertise. See what they do though is they buy segmented data or they put their offer or their solution. In front of the very people that really, really, really need it. That's advertising folks. See, the reason why a lot of your Facebook ads are taken six to nine months, 12 months out, and people are getting frustrated with them is because you're advertising in a platform that people aren't necessarily looking for that information. That's why the lead life and Facebook is a lot longer traditionally than any other source. But if you were to take that over to Google, for example, and advertise on, say, Google, people, were there expressing intent, they're actually looking for the information or whatever the hell you're selling? Well, that's a lot better solution, don't you think? So, what I'm saying is like, let's just take listing lead generation, for example, we're gonna start a big listing lead generation campaign here in San Diego a little bit. And I'm putting my team together here, and my job is gonna be to market and generate leads. And for me, here, I don't have a database, I don't have anyone to market, right. But I have a bunch of agents that I'll be marketing their databases for them, because I always know that will bring in business, it doesn't mean we're not going to advertise, we are going to advertise. But we're going to advertise smart, we're going to advertise directly for seller lead generation. And to dial it down even further, what I'm going to be doing is buying a list of data from my friends over at geopoint data, go look them up, guys give Dustin a little shout out geopoint data.com. And when I buy that list of data, I'm going to buy landlords, people who have financial problems, probate, divorce death, I'm going to buy a list of people who are more than likely to sell their house, I'm not buying a farm, I'm not trying to build a brand. I'm trying to get a solution so I could sell some more damn houses. And if I want to minimize my spend, and maximize my ROI, the number one way you do that is by targeting the very right people, and then putting our solution right in front of those very people. That's what advertising is. So I'm not saying don't advertise, but I'm saying if you're gonna advertise, you advertise that niche. You never advertise a generalization because when you advertise a generalization, you're wasting your damn money. Buying Zilla leads is advertising a niche. Why? Because you're buying specific conversations or inquiries of people who are inquiring about homes list or homes. That's an advertising, right, you buy leads, you're buying inquiries, hey, contact, put your information in here, and I'll give you information here, that's a lead. What I would never do, though, is like, personally, I personally wouldn't buy the shopping cart ad, I personally wouldn't buy the shopping cart ad at the grocery store. Now what else I probably wouldn't do is I probably wouldn't buy the billboard, I would do that more for branding and marketing. But when I had the dumb few money to waste, if I'm going to spend money on lead generation, I'm going to niche down, and I'm going to look for a very specific audience or segment that I have a solution for, and then I'm going to put my solution in front of them. That is the magic for advertising. But before I would ever do that, I'm going to go ahead and start marketing first. And I'm going to market the people who already know the ones I've worked with in the past, and the people that I've personally met, I'm going to do my best to stay in front of them, because 10 to 15% of them will return to me or will be moving in 100% of them have referral for me. And the more content I create, the larger that email list grows, the larger that social media reach grows, and then the more opportunities that fit that exact same formula also exist. So folks want to keep it short and sweet today, I want you to break down your business. And I want you to look at it in two ways. I want you to look at what you're doing. As in terms of marketing activities. Are you doing client events? How you stand in front of your peeps? Are you consistently sending emails? Are you direct mail in your database? Are you kidding me? are you creating content on social media to remind people you're doing and if not put the pen to paper, this is the fourth quarter launch next year with a marketing plan that will actually pay you.On the other end, I want you to look and say hey, what is my niche? What's the one problem I could potentially solve for people? And then look at your budget. And then say, Okay, if I do this, what can my ROI be? your ad spend will always be higher on lead generation or advertising than it will be on marketing. It's just the way it is. It's a lot less expensive to stay in front of people than it is to try to get new people to inquire with whatever type of food you're serving. So I want you to take what we have here today. Listen, and list out both of what you're doing at each side of your business and dwindle it down. You don't need to be doing a million things you need to be doing one thing really damn good. Once you accomplish that, then go on to the next thing and start doing that really damn good. Then you go on to the next thing and then you start fucking doing even better at that. You don't approach multiple leader advertising campaigns until you master the first one you work on. That's how you run a profitable ROI and scale up your business. But the Easiest way to start is by starting by the lower hanging fruit. And by hitting the people you already know and creating a marketing plan before you ever start advertising I really hope this message resonated with you today. Folks if you need help creating a marketing plan, hire a real estate marketing dude. Visit our site we create content we keep you in front of people and will turn you into local celebrity if your market if you're looking for a unique selling proposition, visit our website listing advocate comm where it's a multiple seller option solution, we'll start selling something in your market, then nobody is and we appreciate you guys following the show leaving us comments. And please go ahead and subscribe to our channels and post some messages send me some love. Subscribe to our YouTube channel. Follow us on Facebook, Instagram, I appreciate each and every one you guys thanks for listening to show for the last four or five years. Really appreciate you guys. Keep it going. And I'll keep trying to bring fire police have a good day like thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at www dot real estate marketing do.com we make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training, and then schedule a time to speak with a dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

Wiley “Chip” Souba, MD is Professor of Surgery and Adjunct Professor of Medical Education at the Geisel School of Medicine at Dartmouth. Chip is recognized for his innovative approaches to teaching leadership and his conviction that most of the barriers to great leadership are not external, but rather within. Thus, his emphasis is on the inward journey of leadership. He lectures, conducts workshops, and teaches courses on leadership around the world. He has published extensively on diverse topics such as leading yourself, personal and organizational transformation, barriers to effective leadership, resilience, and the language of leadership. Dr. Souba has served as Dean of Medicine and Vice-President for Health Affairs at two universities, Dartmouth and Ohio State. He has also served as Chairman of the Department of Surgery at Penn State, Chief of Surgical Oncology at the Massachusetts General Hospital, and Professor of Surgery at University of Florida. Dr. Souba is a summa cum laude graduate of Muskingum College and an AOA graduate of the University of Texas Medical School in Houston, where he also did his general surgery training. During his surgical residency, Dr. Souba completed a fellowship in surgical research at the Brigham and Women's Hospital and earned a Doctorate in Science in Nutritional Biochemistry at the Harvard School of Public Health. He subsequently completed a fellowship in Surgical Oncology at the MD Anderson Hospital and Tumor Institute in Houston, Texas. Dr. Souba's clinical interests are in surgical oncology. He has been regularly ranked as one of The Best Doctors in America by his peers and has been recognized for his clinical expertise by Boston Magazine. He was funded by the National Institute of Health for 20 years to study amino acid metabolism in catabolic diseases. He has published 350 articles in peer-reviewed journals, has served as Editorial Chair of American College of Surgeons Surgery, and was Co-editor of the Journal of Surgical Research for 20 years. Chip's passion for developing leaders stems from his deep conviction that there is something about being human at this stage of our evolution that most human beings have not yet discovered or fully penetrated, the awareness of which would transform their lives and ultimately the world. He is committed to making that something available to as many people as possible. You can learn more about Chip's writing and work at www.theinwardjourneyofleadership.comQuotes From This Episode"I have come to believe that if you are not solid and square in here, you can't be as effective as you would otherwise be. I think leadership is an activity that involves people and moving them and organizations forward to a better place. But it has to be anchored in here.""You're always becoming a leader...you never become one, just like you never become a parent, you're always becoming a parent.""You have to want people to do better than you."Resources Mentioned in This EpisodeThe "Pause"Kathy Allen's WebsiteWebsite: The Work of David Bohm About The International Leadership Association (ILA)The ILA was created in 1999 to bring together professionals with a keen interest in the study, practice, and teaching of leadership. Connect with Scott AllenWebsite

These days there are so many social media platforms it is hard to keep up and easy to fall behind your competition. There's one platform you should not be overlooking and that is YouTube. You can spend all your money on ads and still not see a return and today's episode is going to change that. We're going to be talking to a 28 year old named Cody Steck who in just two years is on track to close near $600,000 and close GCI 100% from YouTube. More impressively, he did this 100% organically and free.Covering everything from strategy to keywords and SEO, this episode will be one for the books. As a long time Realtor, and real estate investor, Cody has a strong understanding of the real estate market for the Salt Lake Metro area and the entire Wasatch Front. Born and raised here in Utah, Cody knows the ins and outs of each city and neighborhood and has become a local celebrity on YouTube.Three Things You'll Learn in This EpisodeThe importance of finding your nicheHow to make videos pertaining to topics people will actually search forAmount of content to put out a monthResourcesCody's YouTube ChannelReal Estate Marketing DudeThe Listing Advocate (Earn more listings!)REMD on YouTubeREMD on InstagramTranscript:So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Cuevas in real estate marketing. And this podcast is all about building a strong personal brand people have come to know like trust most importantly refer but remember it is not their job to remember what you do for a living it's your job to remind them let's get started what's up ladies and gentlemen welcome another episode of the real estate marketing dude podcast What is up everybody? What we're going to do today is bring you live individual agent actually doing the shit we talk about every fucking week on this damn show. So she knows there's people out there doing it we're not doing his his stuff but he's doing you know basically what we do for a lot of people so this is like every PP there's a lot of people doing this exact same strategy and we're gonna focus today specifically on YouTube. How the hell did he get in the business two years ago 28 years old and he's gonna close near $600,000 and close GCI 100% from YouTube Well, he knew the strategy he knew how to get found he created content he started doing it consistently and guess what people started knocking on his damn door and he did it without spending $1 in ADS I think we're gonna find out though because this is what an interview is so without further ado, we're gonna go ahead and introduce our guest His name is Mr. Cody stack what's up Cody?What's going on guys happy to be here. Can't wait to jump into thisYeah, dude, we appreciate having you on the show here Why don't you go ahead and tell everybody a quick rundown Who are you what market are you in and then we'll get on into the interview.Yeah, sure. So Cody stack I've been in the business for six years but just been on YouTube for only two years now so everything I do is almost exclusively YouTube at this point it's all 100% organic and free like you said i've you know I'm on track by the end of 2021 over the last two years I will have closed about $600,000 in gross commission just from youtube so in addition to that I'm doing you know friends and family and investors and all these other people I still have my market still so but as far as just lead generation new business coming in 100% YouTube right now and absolutely love it you know this stuff works and you know if you're thinking about doing it you got to do it you know now's the timeyeah and because like you know, you're in Salt Lake City I was checking out your channels pretty impressive. So if you go to his channel we'll give you the link later but just look up living in Salt Lake City I mean the dude owns every single search term out there and then you can see what his view counts are and you know he's gonna own that probably forever which is the best part about it and there are still some markets you could actually still penetrate and get in there some major cities as a matter of fact where people really haven't done the done the videos I've done that the content yet but it's limited I give it another 12 maybe 18 months maybe in the country and then all these search terms all this content I think you're starting to be so well that would be something else with YouTube because there is a specific strategy that for whatever reason, I don't know why. But I sort of know why like that people search for and why these videos get so much views and attention organically which is the key and what is the percentage of buyer or people that come through Is this how many percentages or relocations coming into the market versus let's talk about types of leads and get off YouTube that will go into types of content?Yeah, sure. So it's probably 90% relocation a lot of people move in from out of state it was kind of fortunate that I started my channel about six months before the whole COVID pandemic shit came about and I you know business was the YouTube channel was just kind of getting started I was starting to get traction and then that hit and you know it kind of was a blessing in disguise that I already had six months of content out there because I picked up on a lot of people trying to escape from the northeast from California from the northwest all these different places trying to get to Utah to you know because now they're working remote they can work anywhere or they're coming here for the jobs that we have you know Utah's growing like crazy we've got a big tech and healthcare scene so a lot of high paying jobs coming in and people are getting you know new jobs here in the area or just working remote and want to you know have access to the outdoors so tons of people coming in probably 90% relocation I do get the occasional lead that already lives here in Utah and they're just kind of doing research and they find me and say hey, I just came across you on YouTube love your stuff you know we'd love to help get your help with buying a place but you know and then I also do get a probably you know I've probably had three or four investors reach out as well I do a little bit of investing content on my channel as well talking about how to invest you know what to look for I'm an I'm a real estate investor myself that's how I got in the business but anyway made some content about that so you can you can really attack that angle as well if that's your your niche. I mean, you can go after that. So there's tons of different niches you can go after, but for me it's been mostly relocation.Yeah, and that's the key niche. A lot of times people will be like, Hey, we get the question all the time. Like, just if you start just creating like just real estate content, like hey, how to buy and sell the same Timer? blank, the home selling process, like it's very, you're not going to get any views on YouTube or you like or you're gonna lose a lot of people are going to search out that type of content. Yeah, it's bad content. Yeah.It's just, uh, nobody's searching it right? I mean, there's been 1000s of agents who have done those types of videos, and nobody's searching for that type of content. That's why, you know, when they're when somebody's looking at buying a house, and they want to learn about the escrow process, or inspections or appraisals, most people I found don't really care about that stuff. They're relying on you to just tell them what they need to know, handle it, make sure they don't get in a bad spot, take care of the rest, right? They don't really care about the details of how an appraisal is valued. They just care that their home appraises so people aren't searching for that they want to know more about the area and more about your expertise as the agent who knows that area and can get the job done.100% when I moved here you guys in the California I say this often on the show, but you know I went to YouTube to look up and see I'm like what the fuck is Encinitas look like? What are the housing look like? What is the strip look like? Like where am I gonna go get beer at where am I going to go take my kids to the park I just wanted to see what it looked like you know and oftentimes the reason why this is theory but I think it's accurate I'm appreciate your opinion on it. But the reason why I think so many reloads come in the market is twofold one they're doing what I was doing visually looking to see what the area is and then when they see someone there it's that know like trust factor and that's what video does 90% of it's based upon the body language and the tonality we're expressing it's not the fucking content. So like if you're if you're approachable on video, they like your personality, which is why they call you it's not because of the content you're spitting out most of the content is so damn boring to be honest with you. It's how you're saying it that people are actually interested in and they're like I can like this guy and then they call because they just want those boots on the ground. Whereas if you look at local business and how local businesses transacted over 80 85% of its gonna come from someone you already know used in the past or personally met or bumped into so when you look at that someone relocating and doesn't have that referral base they don't have that that network which is why a lot of online lead generation which is why everything on YouTube comes in so much relocation is because they're simply just not being referred to the people that they normally would if they're making a local transactionYeah, exactly. Like you said, I mean you hit it right on the content is as an agent the content seems boring and repetitive but for the person who's never been to your area, they gobble that stuff up I can't tell you how many texts and emails and phone calls I've had where people contact me and say I watch your videos I can't believe you know I'm talking to you your videos like a celebrity right?Yeah already status Yeah,I've had people like you know basically say that to me that you're like I can't believe I'm talking to you and it's a little weird you know, but it's like they know me because they've watched hours upon hours of my content. I have no idea who they are but they already know me like me and trust me like you said and that's the most important part of business right when it comes to real estate this some I preach all the time to especially newer agents or agents who aren't doing a lot of business it comes down to people it comes down to how you present yourself the body language and the confidence that you have to be the person that they need to trust in order to get that job done it doesn't come down to how well you know real estate or how good your YouTube videos are. I mean, yes, that will help right? You want to have high quality videos, but my first videos were absolute garbage I mean, audio sucked you know, the video sucked. I was stuttering the editing was bad everything was bad about it. And yet I've got I don't know 10,000 20,000 views on some of those first videos and they still consistently put out 100 you know 50 to 100 views every couple days so it doesn't matter right the content the quality doesn't really matter it's how you present yourself indentistry dude yeah authentic Yeah, my daughter watches like YouTube all the time. So I get all these like YouTube celebrities from Mr. Beast to like you know, you know, you name it. Yeah, you watch their content and the reason why it's like reality TV like people perfection doesn't exist a second you try to be perfect as a second you start turning everybody off. But let's go back to why the look at the positioning on this and this isn't just like this is on YouTube, like people who are just farming their local market with video to our attracting local market. a client's exact same way because you put the personality with the name, and people just want to feel like that know, like and trust. So we did a podcast with a dude named grant wise I forget what episode is it's been a while. But anyways, he's done a study on this or he researched a lot of this and what he came up with was like, hey, on you when people are on video, it's like, ingrained into our brains because as kids, it's like, why do you think your kid runs up to Mickey Mouse and like gives him a hug and thinks a superhero? It's just some drunk dude in a costume. And yet your kid thinks that this Mickey Mouse a superhero? Well, because the kid was seen him on television and TV growing up so when they see him in person, you get like this celebrity status. There's actually a study done. I wish I knew the name of it, but it's very interesting. You're exactly right people are like feel like you're a celebrity doing it and the positioning is crazy on that yeah. Okay so let's go through a couple other things because you're mentioning YouTube content What do you do for editing now and content creation a lot of people overthink these like scripts but it's really just like keep them conversational is what I tell people it's one on one you're just telling people what you already know and you don't need to be an expert in buying or selling real estate you need to be an expert in your community.Yeah, exactly. I rarely talked about buying or selling real estate in my videos like the specific details of that process. It's almost entirely about what's my area What does it look like? What are the pros and cons? How much does it cost to live there all those you know different types of things on the video that's what's most important that people actually care about so you know, when it comes to making content that's that's what you really got to focus on.How much content you put out, I mean videos a month, what your schedule like what's your frequency?Yeah, so right now I'm about one per week I've been trying some different types of videos I've been doing some home tours and stuff just try and test that out see how the you know what the feedback is. So I'm gonna I'm kind of somewhere between one and two videos per week. If you were just getting started if you don't have that backlog of videos you know on your channel already I'd say you absolutely need to be two if not three videos per week in my opinion, to build up that base of videos that people can go watch at least until you've got 10 to 20 videos out there. So yeah, I'm about one per week right now. And most of them are in the office or out vlogging so you know it might be just a sit down video like this where I talk about my area show some stuff on the screen and that's it or I'll be out in my area filming the sidewalks the houses the businesses everything that people want to see. And you know those are the two types of videos I do and then you asked about editing. In the beginning I edited everything myself I wanted to kind of understand the process and figure it out but I've since moved on and I've got a virtual assistant who edits everything for me at this point.What kind of performance difference you've seen on talking head stuff when you're sitting down as opposed to being out on the street on the beach showcasing the demonstrating area?Yeah, that's that's a great point. Um, I would say that a lot of people I think people really get attached to my videos on the vlog type videos where I'm actually out and about doing stuff that those are the videos where people are like Yeah, I saw your video on this on this city and it was great because I got to see how many trees there were you know, was there dirt was there a sidewalk was it paved you know, like all that stuff, whatever just kind of how it visually looks so people get attached to that. You know, which is nice, but at the same time I think people appreciate the talking head stuff because they can just throw it on while they're driving. They don't have to watch me or anything necessarily they just listened to it kind of like you would a podcast or whatever. So they both do well i think i do think you need both in order to be successful.Yeah, that's a good point. There's you got informational, like community informational content, and you have community demonstrated demonstratable content, like the tours, the downtown areas, that's what people want to see. And those do really well. And you're right, it's sort of like, like the vlog stuff, people overthink the formatting of it. But scripting is like very simple when you just break down storytelling, and essay writing and how your book reports when you're in second grade, it's the same shit. attention getter, Introduction body outro. attention getter, Introduction body outro. So you guys follow y'all have y'all have the skill set to do this. It's not very difficult just that for whatever reason. I don't know why Cody, but people buckle at the knees when the record button goes on. And I'm always like, Dude, why are you buckling at the knees? Bro? You're a grown ass man. Like, you just sold a $20 million property and just made like $200,000 you're gonna let the red light make you buckle at the knees? Like Come on, bro. Like you're tougher than that. Why is that? Why do people hesitate?So I don't know. I haven't figured it out.When you started were you sort of like hey, this feels weird or Yeah,I mean it's definitely weird to like talk to a camera. I'm not generally that type of person. I mean I've gotten too used to it now and now I don't even have an issue I just click it on and I just go and I you know, I stumble through it and I can edit it out and redo it and you kind of learn that stuff. I think a lot of people get hung up at the very beginning they think has to be perfect right? They have to say the right thing they can't stutter. They have to you know, have a smile on their face whatever like all that all that shit that doesn't really matter. I mean, it does matter, right? Like you want to do your best but like don't overthink it. Just hit record and just get a video out. That's the biggest thing. It's not the scripting. It's not the content. It's not anything else. It's simply just hitting record, getting a video done looking at it saying oh yeah, I could have done this better and fix it next time and release the video and you know, get on with it.Yeah, I mean, I can tell you firsthand we just some people overthink the first video. I'm like, dude, like it no one cares. Frankly, no one cares what the hell you do, but like the more imperfect it is. in its own way, oftentimes the better it performs Yeah, well isn'tthat Vanya? Maybe because it's authentic its authentic right and the thing is you put that first video out you might get 12 views anyway right like that very first video over time it might give us but at the beginning you're only gonna get 10 1215 views maybe you know so it's not like the whole world is watching this it's not like you're on CNN or something you know what tons of exposure right off the bat you know, so don't overthink it And the beautiful thing about YouTube is look you know some of those first videos I've gone back and remade them and they do great you know, now that my audio quality is better my video quality is better I'm better on camera, Christmas better whatever, all that stuff you can just remake the video nobody even sees the first one anymore you know so it's not the end of the world if it's not perfect.Makes a lot of sense. What else do you see coming out on on with YouTube? You know, I know that a lot of a lot of people are familiar now with the you know, 18 months ago says like the hidden strategy, right? And I'm like, wow, YouTube. But now you know, you see a lot of people doing the pros and cons videos and all that. Yeah. Are you seeing any other avenues open up? Beyond the tours beyond the pros and cons of time neighborhoods? The cost of livings all that stuff? Are you seeing any other avenues coming down the pipe for different areas of content creation that people haven't quite seen yet?Yeah, that's a that's a great question. Um, I think that you I think that YouTube will still be the number one platform in my opinion, or at least for the next three to five years so it's going to be video content number one. Number two, you know, it's going to have to go beyond pros and cons and cost of living and all that stuff it's going to have to go into more vlogs I think that's going to be more important showing the area especially for relocation and also once you've built up an audience I think it's easier to niche down a little bit and start talking about commercial real estate start talking about investors start talking about these you know new construction, whatever it might be, if you want to go into new construction I mean you can build up a portfolio of home tours and talking about new construction and how the framing process works and whatever and who knows maybe you pick up a builder client they give you 50 listings right because they know like hey Cody can sell he's good on video he knows how to market and he knows the construction process this is gonna be huge you can use that once you've got you know a repertoire of videos and you know the confidence to display that on video that can be really helpful so I think that's going to be you know, niching down is going to be another thing that gets more important you know, I've seen some agents on YouTube who do only investment type stuff and absolutely crush it for people in their local market. Going beyond that, I think that you know, increasing the quality is going to be extremely important you know, going forward, I've seen a couple agent start to pop up that have really figured out how to be charismatic, how to entertain how to joke how to you know, really kind of be a performer when it comes to YouTube and I think that's going to make the difference right if I just sit here you know, cold if I just sit here like a cold statue, nobody's going to really relate to that but if I can be charismatic, I'm moving my hands are moving you know whatever. People are going to attach to that and I think that's going to give you a leg up so doing higher quality content, you know, maybe going the professional videographer route all those I'm just kind of you know, shooting off the hip here some different ideas that I'm exploring and kind of the direction that I want to take my channel to continue to maintain that top spot in my market.It's good to evolve though that I remember like 20 years ago was at 2010 I remember riding around in Chicago on a scooter thinking I was so cool. And with a flip camera doing a selfie video like yeah with the sunglasses on I was probably the cheesiest thing I ever did in my life but just like but I mean videos evolved that I remember back then you didn't have to do anything just like Facebook Live came out he didn't have to do anything yeah he just got on Facebook Live it was a call it was he alive is he live and that got a lot of attention but yeah, you're seeing the need for added content versus the talking heads because the talking head stuff everybody's doing it when everyone's doing something you have to Zig or zag or do different direction because you lose attention. Tell me how you're multipurpose seeing the content beyond YouTube. Are you just putting the content on YouTube or what else are you doing with it beyond Yeah, posted on YouTube?Yeah, it's 100% YouTube I've thought about repurposing into a podcast format but you know just they've never gone that route. I don't know if it's just because viewership would be low or or whatever. But I've just had so much so much success with YouTube that I've just stuck with that so I do a little bit of repurposing and my again, my virtual assistant helps with this. He'll take the video and just kind of cut it up and occasionally we do something on Facebook or Instagram just a short video. It doesn't actually it's not actually a link to the direct video. It's just kind of a short clip. But that's basically it. I mean, it's 100% YouTube, postthem to Facebook, you send them your database, video, email, modern anything.Nope. We don't do anything like that we just you know, we basically just let YouTube do its thingcool cool cool any other tips that you taken anything else you want to shareand you just got to get started like that's that's the biggest thing just get started if you're in your market I mean the space now I've been doing some research on how many other agents are in the market you know just in different markets trying to do this and you go to one city and there might be five or 10 agents trying to do this right so five or 10 is still not very much compared to how many agents are out there door knocking or cold calling you're trying to do Facebook ads right everybody's on Facebook ads or at least was you know I've been out of that world for a couple years now but like two years ago, Facebook everybody was doing Facebook right people were signing up for these these you know websites and you know generating these leads and they're getting 50 calls a day right from these people from these different agents so although there might be five or 10 agents on YouTube in your you know market if you're better at video if you're more confident you're more consistent and you put out higher quality you know content, you will get business from it. The thing I love about YouTube as well that I think people don't realize is the closing ratio is extremely high. I'm probably at about a seven to 8% closing ratio for leads who reach out and then eventually actually end up buying or selling with me And the beautiful thing is that the people who do reach out want to work with me right if they didn't want to work with me they wouldn't be contacting me they wouldn't call me they wouldn't email me they wouldn't text me because they maybe they don't like my personality maybe they don't like how I presented something maybe I piss them off because it's something I said whatever. And that's fine I'll never know if they don't reach out you know, because they're just some random view on YouTube. But the people who do reach out respect me as an agent they respect what I do and they want to work with me which is uh would yousay seven to 8% of conversations you have with people that initially like comment on a video and say like hey, I'm interested in moving in when you talk to him like first time on a phone call or something off of YouTube like that would be what you consider seven eight, just you guys know like one to 3% of the national average like for Zillow or or other type of lead gen so he's saying it's three times as much in conversionYeah, yeah, exactly. So I'm considering a lead anybody who reaches out to me so it's not even a comment on a video. Most people who are interested will actually reach out as of right now I've probably got i don't know i'm probably at about 450 I don't know let me just check real quick Yeah, but 466 466 leads over the last two years so that's that's less than one per day, but that's how I get a closing ratio that's so high somewhere in that seven to 8% range from last time I checked. So these are people who have reached out either via a phone call a text or an email said hey, I'm thinking about moving to Utah and then they eventually doand it's not this is the difference guys between lead generation attraction like when they reach out you like put them in some kind of weird drip autoresponder Are you just being human and following up to human way?Yeah, I just do it 100% human I mean, again, I I have that first initial conversation with them if they're in a position where they're moving in the next I don't know maybe four to five months I keep in constant contact with them I'll check in every you know, a couple weeks or whatever. But to be totally honest, a lot of the people check in with me right? They're like, Hey, I'm coming into town like are you still available to show me some houses so they honestly do a lot of the check in for me if they're out more than five, six months you know, I just I I've got a system set up with a virtual assistant of mine and they kind of check in every two months or so with a with an email just Hey, how are your plans progressing, anything we can do for you? And that's it, you know, nothing fancy I I use an Excel spreadsheet to keep track of my leads. Like I know people are like all about the CRM and whatever. I keep it super simple. And it works.Yeah. That's it. Everyone's like, what do you need, you need some super duper honors. But this is not online lead generation. This is called online attraction. That's what video is video doesn't generate leads and attracts attention and then your personality generates a damn lead. It just allows you to basically give your sales pitch without you really giving your sales pitch because that's all people really hire when they hire a real estate agent. They're not hiring. The fact you have a real estate license or hiring What the fuck you can do with it. And whether they trust you That's it. Moving is a big deal. People are like shit, I'm scared. I don't know who to trust where to go. Like, you know, that's a big deal. And that's what that conversion has taken place during the consumption of the content. You're creating no other thing other than that, guys, don't overthink this stuff. This isn't as a giant popularity contest. And the more content you have, the more popular you become, the more conversations you create. Just like if you bought a lot of leads from Zillow, you'd have a lot of conversations, they just be different types. These conversations come to you it's totally it's attraction. So there's a major difference between marketing and advertising. It's, we're talking about marketing, and if everyone should do a little bit of both, I'm sure Cody does Some sort of lead generation stuff probably on his investment side what else you doing with lead generation? I mean no this has taken off but are you doing any geven need toYeah. So yes and no I mean I do postcards and keep in touch with my soI and past clients and stuff I'd send them a monthly mailer.Yeah I love that marketing it's not even lead gen you just yeahyeah just marketing so I mean as far as like lead generation I don't do anything you know, I the way that I look at it is I can go out there and I can you know call Facebook leads or cold call for three hours or I can just put together a video together in three hours and that video keeps on working for me you know, I it takes me three hours I spend you know 50 bucks to get it edited. And I put it out there and it works for me 20 473 65 and so that's kind of the passive income of YouTube and lead generation in real estate is you know, making a video is a way better use of my time than trying to go out there and cold call or lead generate for three or four hours a day.I 100% agree well put dude. Cody wants to tell everybody how they can find you. I'm sure they want to check out your stuff and see how you're doing it.Yeah, for sure. Yeah, so you can find me as we mentioned before living in Salt Lake City, Utah. Just type that into YouTube and hopefully I should pop up as number one at least for the first I don't know probably eight out of 10 videos I hope you can find my channel there Feel free to jump on there copy it steal you know whatever you want to do take the video and just make it your own right Feel free to copy the content for your own local city so that's where you can find my my actual YouTube channel and then I've got another one called the YouTube realtor where I talk I make videos just like this you know kind of talking about how to be successful on YouTube how to be successful as a real estate agent you know just all general real estate agent stuff so just just look up the YouTube realtor on YouTube and you should find itappreciate you man thanks for sharing all the stuff and congrats on all your success it's awesome to keep going like folks if you actually take action things can happen it's not rocket science there's a check out his channel listen to what he's doing and then just take action and do it you either have two ways of doing this you can either do it yourself and figure it all out or if you want someone to do it for you contact a real estate marketing dude it's what we do we'll script that and distribute real estate content. If you choose part of your strategy that's what we do or maybe you're not into blown up your channel maybe just want to build a local celebrity brand he just hit in your database, that's fine too. But either way is there's not a shortage of people that can help you whether you learn from a guy like Cody or you contact us so if you'd like to explore more what that looks like please visit us on our website at Real Estate marketing.com it's real estate marketing.com and thank you very much for watching another episode of the real estate marketing dude calm podcast follow us on social Subscribe, subscribe to our channel i G and Facebook and I swear to God and to get to tick tock channel as soon as I get a damn minute. But appreciate you guys and we'll talk to you guys later and see you next week. Bye bye. Thank you for watching another episode of the real estate marketing dude podcast. If you need help with video or finding out what your brand is, visit our website at www dot real estate marketing dude calm. We make branding and video content creation simple and do everything for you. So if you have any additional questions, visit the site, download the training and then scheduled time to speak with the dude and get you rolling in your local marketplace. Thanks for watching another episode of the podcast. We'll see you next time.

This episodeThe gay disaster gang does a lot of hiding, some angsting, and some arguing. Robot friend count: 3. This seasonJourney to the solarpunk city of Renity, a fictional far future Haitian city half-reclaimed by nature and threatened by the dark presence of The Blight. A varied group of city guardians must oppose it with the forces of queer drama and ancient magical power.We're playing Girl by Moonlight by Andrew Gillis. You can follow them @commutingcrow on Twitter.Our music is Back in the Old Days by Ketsa and it's provided under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International LicenseContact usReach out to us on twitter @goodenoughrpg or e-mail us at goodenoughrpg@gmail.comFollow our castNell Wilson @lindybombette on TwitterMarina Konrad @dimensiondust on TwitterRobin Kuiper @therajkuiper on InstagramZeb Argr @Monster_Mom_Zeb on TwitterDash is a mystery to us all

Brent Magnussen is a retired Army Veteran, author, business owner, and entrepreneur. Brent is the author of Roger Up, The Mission Ready Blue Print to Crush The Morning, Own the Day, and Become The Best Version of You. Brent shares the lessons he learned in the Military and how his mentors have impacted his life and success.  Here's What We Cover in This EpisodeThe intention every day is to be better than yesterday The lessons learned from being on Combat Importance of having accountability in your life and business Tapping into reserves when you think you are done 15-second smile Morning Routine Seeing the finish line and chunking down action steps The healthy ego Have a plan Brent's Book Recommendationhttps://www.amazon.com/gp/product/B088T5S6Q7/ref=as_li_tl?ie=UTF8&tag=successascent-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B088T5S6Q7&linkId=092521970ad15677155d2ea19f6872a5 (ROGER UP: THE MISSION READY BLUEPRINT TO CRUSH THE MORNING, OWN THE DAY, AND BECOME THE BEST VERSION OF YOU by Brent Magnussen) https://www.amazon.com/gp/product/1640951830/ref=as_li_tl?ie=UTF8&tag=successascent-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=1640951830&linkId=41a66182cd9d940c33921a98aeca4ac8 (Outwitting the Devil: The Secrets to Freedom and Success by Napoleon Hill) https://www.amazon.com/gp/product/0062364286/ref=as_li_tl?ie=UTF8&tag=successascent-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=0062364286&linkId=c86706c1722b0ac9bf6db013a8140a8d (The Success Principles(TM) - 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be by Jack Canfield) Connect with Brenthttps://eaglerisespeakers.com/2019/07/16/brent-magnussen/#:~:text=Brent%20Magnussen%20is%20an%20American,%2Danticipated%20book%2C%20ROGER%20UP. (Website)  https://www.facebook.com/brentcmagnussen (Facebook)

A brief rundown on the best young players from the main leagues around Europe for the second weekend of the Premier League, and first week for a lot of other top leagues. Players Mentioned in This EpisodeThe following links will take you to eBay searches for the player’s rookie cards.Timo Werner Rookie CardsKai Havertz Rookie CardsGiovanni Reyna Rookie CardsJames Rodriguez Rookie CardsDominic Calvert-Lewin Rookie CardsJadon Sancho Rookie CardsDwight McNeil Rookie CardsDejan Kulusevski Rookie CardsErling Haaland Rookie CardsOr, check out Sports Cards Rock for a range of sports card articles. Here’s three recent ones you might enjoy.The Top Erling Haaland Rookie CardsLionel Messi Rookie CardsCristiano Ronaldo Rookie CardsSam Darnold Rookie CardsIf you liked this episode, I’d love it if you could share it with someone else in the hobby! Subscribe at soccercardsrock.substack.com