Podcast appearances and mentions of teresa heath wareing

In this episode of the Your Dream Business Podcast, I share the three powerful secrets behind successful multi-million pound launches—especially for course creators, membership owners, and coaches. Drawing from my own experience and client results. I break down the essential elements that turn a good launch into a great one. From creating high-value pre-launch content to designing engaging experiences and building an irresistible offer ecosystem, this episode gives you a blueprint to elevate your next launch. Also, I highlight the importance of continuous audience growth and staying agile in a fast-changing digital world. If you're planning a launch—or want to improve your results—this episode is packed with practical wisdom you can apply right away. KEY TAKEAWAYS COVERED IN THE PODCAST Pre-launch content builds trust before you sell. - Warming up your audience with value-packed content sets the stage for a smooth, high-converting launch. Engaging launch experiences drive conversion. - It's not just what you offer—it's how you deliver it. Live elements, challenges, and interactive content keep people excited and committed. Offer ecosystems outperform one-off sales. - A well-designed product suite allows customers to go deeper with you and increases your revenue potential long-term. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript If you are selling a course, your membership, a coaching program, anything online, then this episode is a must. Also, if you know anybody else who's doing that, then make sure you go and send them this episode. 'cause today I am sharing the three secrets of multimillion pound launches so that you can improve your next launch. Hello and welcome to Your Dream Business podcast. If you are a course creator, membership owner, or a coach, then you are exactly where you need to be. I'm Teresa Heath-Wareing. I am the host of this podcast. We are on episode 408. There is a ton of episodes to go back on. If you are new welcome. If you are a regular listener, then I appreciate you greatly and hopefully if you are a newbie, you'll turn into a regular listener. Before I get started with today's episode, I would...

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world's top business podcasts—plus, why she's obsessed with Instagram and why email is still the ultimate secret weapon. If you've ever wondered, “Could I actually do this?” Teresa's story and advice will give you a reality check in the best possible way.Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.Best Moments:(01:28) The “early midlife crisis” that kickstarted Teresa's business journey(03:16) Losing her job and hustling to survive with no savings and a young daughter(06:00) Creating her first course—then being too terrified to sell it for a year(08:45) The cold truth about launching with no audience(10:45) Why building an email list matters more than anything else(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests(17:30) The real math on launches: why you need more people than you think(19:24) Where to follow Teresa and why Instagram is her favorite=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

ABOUT THIS EPISODE: In this Summer Show Flip episode, I'm thrilled to bring you a powerful conversation I had with Teresa Heath-Wareing on her podcast Your Dream Business. We dive deep into the two most essential elements for online business success—messaging and audience—and how getting these wrong can stall your growth no matter how great your strategy is. I share what's working in my business right now, how the online space has evolved, and why it's more important than ever to lead with clarity, specificity, and true connection. I also walk through how I use low-ticket, high-value offers to attract premium clients without relying on freebies or over-delivering. We talk visibility strategies, narrowing your niche, and how to confidently own your expertise in a crowded space. If you're tired of creating content that doesn't convert and ready to simplify your business for scalable growth, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:33 Welcome to the Summer Show Flip Series 01:59 The Importance of Messaging and Audience 08:54 The Evolution of the Online Business Industry 12:31 Challenges and Misconceptions in Online Coaching 20:09 The Importance of Specialization and Authenticity 25:59 Client Success Stories 27:56 Personal Financial Struggles and Growth 28:51 Mindset Work and Market Focus 30:30 Specialization and Visibility 31:54 Client Journey and Ideal Client 38:02 Creating High-Value Low-Cost Offers 50:42 Using Ads to Amplify Success 52:18 Conclusion and Final Thoughts   QUOTABLES: “ Marketing is not saying a thousand different things once it's saying one thing a thousand times. And that is really what allows sustainability and that is what allows growth.” - Julie Solomon  “One of the things I'm a big advocate about is don't try and give them 500 ways to do something. If there's three really good ways, just give them those three really good ways. Like I don't need a list of 25 different things to give me one solution. I just need the best thing that you can do and then that'll help me and I can move on.” - Teresa Heath-Wareing GUEST RESOURCES: Listen to Teresa's Your Dream Business Podcast! RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.  [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

Thinking about running a webinar but not sure where to start… or if it's even worth it? In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars. Whether you're new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow your audience, build trust, and make sales without burning out.  Teresa shares why webinars are such a powerful tool, the importance of setting expectations with your email list, and how small tweaks can make a big difference. In This Episode Who are webinars for? What is a webinar's purpose? Where do webinars fit into your launch strategy? When should you run a webinar? Why do webinars work? What kind of results should you expect? Why the format of your webinar matters   Resources Mentioned Grow Launch Sell Programme Listen to Your Dream Business Podcast Find Teresa Heath-Wareing Online Follow Teresa Heath-Wareing on LinkedIn | Instagram    Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to Raise Your Visibility Online on Apple Podcasts | Spotify Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book   

In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I've learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I also explained what bonuses, upsells, downsells, and cross-sells are, why they matter, and how you can use them in a simple, practical way to boost your offers and get better results. KEY TAKEAWAYS COVERED IN THE PODCAST Small Add-Ons Can Make a Big Impact – Using upsells, downsells, and order bumps can significantly increase how much each customer spends, without needing more traffic. Bundle Strategically – Pairing bonuses and related products with your main offer can boost value and help customers say “yes” faster. Keep It Simple and Aligned – Every extra offer should support your core product, not distract from it—clarity and relevance are key to making it all work. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Did you know that someone who offers a down sale increases their average customer spend by $35? Or if you have an order bump, you can increase your average customer spend by $40. But what is a down sale, an order bump, an upsell across sale, and how do they all fit together with your core products so that they're not fighting with them? In today's episode, I'm sharing with you my offer ecosystem that tells you exactly how to add bonuses and upsells and down sells that fit and compliment your core offer. So if you are ready to make more money with your offers, then grab your notebook and pen because you are going to want to make notes. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. [00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. Season of life that you are in. In each episode, I'll share with you easy, actionable, and

In this episode of the Membership Geeks Podcast, I'm joined by marketing expert Teresa Heath-Wareing to delve into the strategic use of webinars for driving member sales. We unpack the essential ingredients that make a webinar effective in attracting and converting attendees into paying members. From boosting registration and show-up rates to the nuances of live versus automated webinars, Teresa shares her wealth of experience and actionable insights. Whether you're new to using webinars or looking to refine your current approach, this episode is packed with practical tips to elevate your membership marketing efforts.In this episode:What are the key ingredients that make a webinar effective for attracting and converting attendees to your membership?How can membership owners improve registration and attendance rates for their webinars?What techniques can be used to keep attendees engaged throughout the webinar to ensure they stay for the pitch?Are automated or hybrid webinars a viable strategy, and how can they be executed without compromising authenticity?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Starting a business often means learning to trust yourself first — especially when battling both personal and professional challenges.Teresa Heath-Wareing built a six-figure agency as a single parent, then transformed it into a successful online business. But her journey involved more than just business growth; she also sought authenticity in both marketing and life."I built a six-figure business while drunk or hungover," Teresa shares candidly about her past struggle with alcohol addiction. “So, if I can do that, what the hell can I do now that I am 100% clear-headed and focused?"Teresa discusses the real meaning of showing up vulnerably in your marketing, why email marketing beats social media for building relationships, and how she generates revenue through multiple streams. She also breaks down the mindset shifts needed to overcome imposter syndrome and self-sabotage.On this episode of Constant Contact's Be a Marketer podcast, join host Dave Charest and Teresa as they explore what it really means to market authentically online, the importance of building your email list before anything else, and why consistency in the right marketing channels matters more than trying to do everything.

Summits are powerful for visibility but what can we do to get more visible outside of summit season? And what should we do to make the most of that visibility? Tune into my conversation with Teresa Heath-Wareing as she shares her framework for preparing to show up confidently, how to make the first few asks feel easy, and her scrappy way of landing collaborations with some of the biggest names in online business. For show notes, head to https://summithosthangout.com/286

The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn't share as part of both her personal and business lives.In this episode:Teresa's first personal brand as an employee “I basically started from fear and having my back up against the wall and knowing I need to make money…”“They sort of borderline stalked you!”What made people buy in to Teresa in the early daysLearning from the expertsGetting clients from speaking…then not getting clients from speakingSaying yes to opportunities“...doing the small stuff and working your way up to it”The Hustle: gift bags, selfies, and flying 5,000 miles for coffeeChoosing what opportunities to say yes or no toWhy marketing?Delivering empowermentHer sobriety journey and “Losing Parts Of Myself” podcastWhat she will and won't shareFind Teresa:InstagramLinkedInteresaheathwareing.com Your Dream Business podcast❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

 Teresa Heath-Wareing introduces us to a crucial understanding of how self-sabotage works, explaining that many of us fall into patterns that keep us comfortable but ultimately hinder our growth. Self-sabotaging behaviours often stem from a place of fear—whether it's fear of failure, fear of judgment, or even fear of success. When we're stepping into new or uncomfortable situations, our brain can see these as potential threats, activating a “protection mode” that drives us back to our comfort zones. Teresa highlights that self-sabotage isn't about laziness or lack of ambition; rather, it's our mind trying to keep us safe. Yet, as she reminds us, that “safe” place can end up stalling our growth and keeping us from the breakthroughs we're capable of achieving.  One of Teresa's key insights is the importance of consistency and authenticity in breaking self-sabotaging habits. She speaks to the value of building a visible, authentic presence online—not just for marketing but as a powerful way to establish trust and connection with clients and prospects. Teresa believes that when MSP owners are authentic and consistent in their online presence, they build a network of trust that lays the groundwork for stronger, long-lasting business relationships. This trust allows clients and prospects to get to know you before they've even spoken with you, something that is increasingly important as research shows that most of the buying decision is made before a client even contacts you.  During our conversation, we touched on how self-sabotaging can be particularly sneaky for MSPs, who often prioritise solving technical issues over working on the strategic growth of their business. Teresa explains that this can lead to avoidance of challenging, but necessary, steps like sales and marketing, often because these tasks push us outside our comfort zone. She shares a critical tip: look for patterns. Self-sabotage can manifest as procrastination, indecision, or distractions, and recognising these patterns is the first step to breaking free from them. Teresa recommends slowing down and questioning why we might be resisting certain tasks or decisions. Are we avoiding an uncomfortable feeling or fear of failure? By reflecting on this, we can start identifying the root of our self-sabotage.  Teresa also emphasises the need for incremental changes—what she calls “1% shifts”—to overcome self-sabotaging tendencies. Rather than attempting drastic transformations, Teresa suggests that small, manageable changes can build confidence and create sustainable progress over time. This incremental approach helps build integrity with ourselves, proving that you can follow through on your commitments. These “1% shifts” allow you to step outside your comfort zone slowly, creating new neural pathways that make it easier to tackle bigger challenges in the future. For example, if an MSP owner is hesitant to start marketing themselves online, they could start by making one small post per week. Over time, these small efforts add up, gradually building confidence and consistency.  One of the standout lessons from Teresa is the importance of understanding the ego's role in self-sabotage. Ego can prevent us from asking for help, acknowledging when we're stuck, or admitting that we don't have all the answers. Teresa shares that many business owners may avoid seeking help or taking advice because their ego convinces them that they have everything under control, even when they could benefit from guidance. She encourages MSP owners to step away from this mindset, embrace vulnerability, and take advantage of the collaborative and supportive nature of the MSP community, which thrives on shared knowledge and experiences.  The practical framework that Teresa Heath-Wareing shares in this episode provides MSP owners with tools to identify and address self-sabotaging behaviours. From recognising patterns to making 1% shifts, Teresa's approach is about building self-awareness, resilience, and consistency. She encourages listeners to approach self-sabotage with empathy, reminding us that our brains are simply trying to protect us. With greater awareness, MSP owners can harness their potential by setting aside self-limiting beliefs and making intentional choices that lead to growth.  Whether you're trying to improve your marketing consistency, make strategic decisions, or take your business to the next level, Teresa's insights on self-sabotaging behaviours offer a clear, actionable path. This episode is packed with Teresa Heath-Wareing's expert advice on the psychology behind self-sabotage, and it will resonate with anyone looking to break through their mental barriers to achieve greater success.   To access Teresa's FREE training and workbook, simply click HERE.  You can reach out to Teresa Heath-Wareing through her LinkedIn profile HERE Check out the Teresa's podcast HERE, or her website HERE.  For full details of our Business Blueprint Workshop on Tuesday 3rd December, click HERE.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Show Notes: Why Mindset & Strategy Both MatterWelcome to another episode of Your Business Quest! Today, I'm joined by Teresa Heath-Wareing, an online business, marketing, and mindset strategist.Together we discuss the importance of focusing on both your mindset & strategies as a business owner, plus we share our personal experiences of growing our businesses, whilst also helping others to do the same.Key Takeaways:Own Your Journey:Take responsibility for your wins and lessons. Growth comes from learning and adapting.Mindset is Continuous:Mindset work never ends. Each new level brings fresh challenges to tackle.Action Matters:Balance mindset work with strategic action to see real progress.Stick to What Works:Don't chase every new strategy. Refine and master what aligns with you.Embrace Your Season:Recognise when to push forward and when to step back. Honour your personal and business seasons.Know Your Entrepreneurial Superpower®: Align your work with your strengths for maximum impact and joy. Teresa brings to life the power of knowing her Star profile from Wealth Dynamics.Be Brave:Take small, bold steps that lead to growth and new opportunities.Quality Problems:Growth brings better challenges. Stay resilient and keep moving forward.Consistency Wins:Daily actions build the foundation for long-term success.Choose Consciously:Make intentional decisions & accept their outcomes.----Useful links for you: Take the free Business Magic Scorecard here.Connect with me on LinkedIn | Instagram | Facebook | Send an emailDiscover what your Entrepreneurial Superpower is through Wealth DynamicsBook in for a free Virtual Cuppa hereConnect with Teresa on Instagram & LinkedIn hereTeresa's website: https://teresaheathwareing.com/Mentioned in this episode:Free Masterclass:Register for the free masterclass here on November 21st at 1pm GMT: https://www.osmaansharif.com/masterclass

Teresa Heath-Wareing knew - in spite of it being challenged from day one - that she was made for more and in this episode she tells me how she got through some serious adversity and self-sabotage along the way to build a successful life and business.    We delve into some of the myths that surround the idea of building an online business, the question of passive income, and how Teresa has created cut through in a very saturated space, focusing on authenticity, personal connections, and a willingness to work really hard doing the thing she loves.    Teresa also candidly discusses her struggles with alcoholism, her path to sobriety, and how this has played a transformative role in her personal and professional life. This conversation unveils Teresa's genuine passion for empowering women to define success on their own terms and her belief in the limitless potential within all of us.   Find Teresa's website here. Find Teresa on Instagram here.  Don't forget to join the conversation with me on Instagram here.   If you love Women's Business please rate and review. It helps other people join the conversation.    EPISODE HIGHLIGHTS    01:53 Early Work Experiences and Family Influence 05:40 Career Path and Ambitions 10:11 Challenges and Realizations in Career 16:15 Transition to Entrepreneurship 18:11 Building a Marketing Consultancy 22:48 Shifting to Online Courses and Memberships 28:05 Personal Growth and Business Evolution 30:57 Navigating Business Growth and Personal Connections 32:02 Challenges of Building an Online Business 34:09 Perseverance and Belief in Success 37:40 Balancing Money and Personal Fulfillment 42:03 The Reality of Passive Income 44:29 Appreciating Hard Work and Success 52:50 Reflecting on Personal Growth and Self-Love 59:01 Final Thoughts and Advice  

Welcome to this week's Beyond the Bio bonus episode. In these short recaps, I'm picking out my key takeaway from Monday's show and creating an actionable tip you can implement right now. On Monday's episode I was chatting with Teresa Heath-Wareing. Teresa is the host of the Your Dream Business Podcast and has interviewed the likes of Denise Duffield Thomas, Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, Stu McLaren, Mike Stelzner and Dean Graziosi. So, she knows a thing or two about what it takes to get your podcast heard! We chatted about how Teresa's podcast has grown and changed since she started, what she thinks you should consider when pitching for podcasts and how she found herself on a plane to America to invite her first (very big) podcast guests onto the show. These bonus episodes are full of actionable tips and tricks that you can take forward to raise your profile. I'd love to know if you find these helpful and hear about which action points you've decided to embrace. Connect with Teresa: Instagram: https://www.instagram.com/teresa_heathwareing?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Connect with me: LinkedIn: https://www.linkedin.com/in/sophie-milliken/ Instagram: https://www.instagram.com/moja_sophie?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== X: https://twitter.com/Moja_Sophie My new book - From Unknown to Unforgettable: https://www.amazon.co.uk/dp/B0DCQ6K5F1/ref=tmm_aud_swatch_0?_encoding=UTF8&qid=&sr= Monday's Episode: 058: Become a Podcast Pro with Teresa Heath-Wareing Reference: 047: The Podcast Pyramid with Daniel Priestley

Want to know what it takes to become a podcasting pro? Teresa Heath-Wareing has got all the tips and tricks you need to up your podcast game. Teresa is the host of the Your Dream Business Podcast and has interviewed the likes of Denise Duffield Thomas, Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, Stu McLaren, Mike Stelzner and Dean Graziosi. So, she knows a thing or two about what it takes to get your podcast heard! Teresa is an online business, marketing & mindset strategic coach who works with business owners from across the world, helping them to build a business and life they love. Her online membership and her innovative Dream Business Growth Path enable overwhelmed business owners to balance their lives while building a business they love. Teresa is also an international best-selling author, award-winning speaker and TEDx speaker. In this episode, we chat about how Teresa's podcast has grown and changed since she started, what to consider when pitching for podcasts and how she found herself on a plane to America to invite her first (very big) podcast guests onto the show. This episode is a must-listen for anyone looking to take their podcast to the next level. So, let's get stuck in… Connect with Teresa: Instagram: https://www.instagram.com/teresa_heathwareing?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Podcast: https://teresaheathwareing.com/dream-business-podcast/ … Connect with Sophie: LinkedIn: www.linkedin.com/in/sophie-milliken Instagram: www.instagram.com/moja_sophie/ X/Twitter: www.twitter.com/Moja_Sophie ... This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

In this episode, we take a look back at some of our favorite takeaways from our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10 special guests covered everything from the importance of relationships in the marketing agency space to developing a brand - not a one-hit-wonder. Hear from John Gleason, Jimmy Smith, Teresa Heath-Wareing, Angie Fischer, Mark Hughes, Kyle Schlegel, Maeve Hagan, Tom Custer, Sam Baier, and Fred Richards. We'd like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

In this episode I discuss the critical importance of prioritising email communication over social media for business owners. It addresses common reasons why business owners neglect emailing their lists and provides actionable strategies to overcome these barriers. I also outline the benefits of a consistent email strategy and offer tips on how to create engaging content for emails. The episode also includes steps to get started with regular emailing and emphasizes the long-term value of maintaining an email list for business success. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming excuses: Addressing common reasons for not emailing (fear of bothering people, lack of content ideas, time constraints, small list size) Creating an effective email strategy: Deciding on email frequency, format (love letter or newsletter), and content type Consistency is key: The importance of regular email communication and building a relationship with your audience If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcription One of the biggest mistakes that I see business owners make is choosing to do social media over sending emails. As a business owner, there's a big focus on posting and being consistent on social media. And I get it. I'm not saying you shouldn't. However, the business owners that I work with that are hugely successful are the business owners who are prioritizing their email list. Yes, they are posting on social media, but that is never at the detriment of then not sending an email to their list. In today's podcast, I'm addressing some of the reasons you might not be consistent in sending emails, or you might not be sending emails at all and how we can overcome them. And then the three things that you need to make sure that you are consistently sending emails. Hello and welcome back to another episode of the Your Business Podcast. I'm your host, Teresa Heath-Wareing. How are you doing this week? Okay. This week I want to give you a little bit of tough love, but bear with me. It's going to be fine. It will be...

Join Mike "C-Roc" as he sits down with Teresa Heath-Wareing, a transformational figure in the world of online business and personal development. Teresa shares her remarkable journey from humble beginnings in the UK to becoming an international bestselling author, award-winning speaker, and TEDx presenter. As a strategic coach, Teresa empowers entrepreneurs worldwide to build the businesses and lives they love. In this episode, she discusses her evolution from corporate marketing to founding her agency, navigating personal challenges, and ultimately embracing a transformative journey to sobriety and mindset coaching. Discover how resilience, authenticity, and a commitment to personal growth have shaped Teresa's path and continue to inspire others to reach their full potential. Whether you're looking for insights into business strategy or personal empowerment, this episode is a must-listen for anyone ready to unlock their true potential. Website- https://teresaheathwareing.com/ https://www.linkedin.com/in/teresaheathwareing/

In this episode, Vicki sits down with the inspiring Teresa Heath-Wareing, a powerhouse in the realms of online business marketing and mindset coaching. Teresa shares her candid insights on visibility, vulnerability, and the courage it takes to share one's true self, even when it's uncomfortable. What You'll Learn: - The Importance of Authenticity in Business: Teresa & Vicki chat about the transformative impact of being vulnerable in your business and how it can resonate deeply with your audience, helping them to connect with the real person behind the brand. - Challenges of Showing Up Online: we dive into the challenges business owners face when trying to maintain authenticity online, and how Teresa navigated these waters by sharing her journey of getting sober.  - Visibility Strategies: Learn from Teresa's approach to increasing visibility without compromising authenticity. She shares practical tips for business owners looking to make a genuine impact. - The Impact of Personal Development: Teresa opens up about her personal struggles and the profound effect personal development has had on her life and business. Key Moments: [00:05:00] Teresa reflects on the initial discomfort of sharing personal struggles publicly and the positive feedback that followed. [00:17:30] Exploring the balance between personal sharing and professional branding. [00:29:00] How Teresa managed to stay consistent with her marketing in a very tough year  [00:32:00] How Teresa managed to get such big names such as Pat Flynn and Amy Porterfield as guests on her new podcast  [00:40:00] Discussing authenticity in marketing  [01:05:00] A thought that will makes you feel braver   Connect with Vicki Website: https://vickiknights.co.uk Free visibility guide: https://vickiknights.co.uk/visibility Instagram: https://www.instagram.com/iamvickiknights   I'm cooking up something new for autumn 2024!  If you love the thought of joining my mastermind group to grow your personal brand, be more visible and be seen as the expert in your field, join the waitlist here.  https://vickiknights.co.uk/mastermind       Connect with Teresa: Website: https://teresaheathwareing.com/ Podcasts: 'Your Dream Business' and 'Losing a Part of Me'  Instagram: https://www.instagram.com/teresa_heathwareing/     Thanks so much for listening. If you enjoyed this episode, please support the podcast by subscribing, leaving a 5-star rating, and sharing it with a friend. Your support helps me bring more fantastic content your way!

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She's been in marketing for 20 years and experienced every possible side of the marketing world. Hear how to handle the fast pace at which marketing changes, how to create quality creative that actually works for your brand, where agencies can find their superpower, how to showcase your skills as an agency, and what marketing careers will look like in the future. We'd like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ WORKSHEETS https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Today's episode of the podcast is a short and sweet Christmas message from me to you! Have a really beautiful Christmas and I hope you have a very happy new year ❤️ LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Instagram, LinkedIn or Facebook Transcript You are listening to the Your Dream Business podcast, and I am your host, Teresa Heath Wareing, as always. Now, at the point of recording this, or sorry, the point that this will come out will be Christmas day. So I didn't want to spend your valuable time. And I didn't think many people would be jumping up on Christmas morning, ready to listen to my podcast episode. So I just wanted to jump in and say. Have a very merry Christmas and I hope that when this comes live that you are enjoying yourself and spending some very valuable time, with your family and friends and relaxing. It has been quite a year for me. I have lots to share with you and lots to tell you, which I haven't quite got round to how I'm going to do that. But all of that is coming in the new year and I have lots of new exciting things that I'll be sharing, including a summit that I am putting on and a more niche that I am going down. So I am super excited about all of that. But like I said, this was just a very quick episode just to say that I've never missed an episode. But this does come out on Christmas day. So I just wanted to wish you all a really beautiful, Christmas and hope you have a happy new year and I will see you on the next episode.

Today's episode of the podcast is an interview with Suzanne Frear, where we take a deep dive into the pros and cons of using Generative AI, such as ChatGPT, to create content for your business. Suzanne is a Creative Copywriter working with passionate small businesses. She helps makers, bakers and motivators shine on the internet and connect with their audience. KEY TAKEAWAYS COVERED IN THE PODCAST The privacy concerns you need to consider when using AI generated content The impact AI generated content has on your SEO The limitations and potential for deception and bias, when using AI generated content I'd love to hear what learnings or light bulb moments you take away from today's episode – please do come and connect with me over on my social media and let me know. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out Suzanne's 'Things You May Not Know About Chat GPT' Blog Join Suzanne's Email List Check out the Dream Business Club Page that Suzanne wrote the copy for Connect with Suzanne on Instagram and LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath Wareing. But there's a bit of a difference today. After having a, almost a year, I think it was just short of a year off doing interviews, they're back. And I basically got a bit bored of doing episodes on my own and not talking to other people. And also I am limited in the things that I can talk about. Now, obviously I can talk about a ton of stuff because I've been in this business for a long time and I do my own marketing and all that jazz. But there are things that obviously I am not expert in. So although I could probably give you the headline stuff on it. Actually, I need to bring in some experts. So I have started by picking some of my most favorite people who are not only amazing at what they do, but also happen to be awesome people as well. So please welcome to the podcast today, the amazing Sooz Frear. Suze, how are you doing? Sooz: I'm really good. Thank you very much for having me on. Teresa: Oh, my pleasure. I am really excited to have you here now. Sooz has been in my world a little while and what's kind of exciting about her is that her business is fairly new and I've been with her since the beginning, which is quite rare for me. I don't often get to work with people from the very beginning. So tell us a bit Sooz, about what you do and how you got to doing the thing that you do now? Sooz: Okay, so I am a creative copywriter, so I work with...

In this insightful episode, we engage in a profound conversation with online business consultant, Teresa Heath-Wareing, exploring the intricate link between personal well-being and entrepreneurial success. Delving into the harsh realities of the business world, we touch on challenges such as imposter syndrome and the journey to create a business that mirrors our authentic selves. Teresa sheds light on the importance of building a venture that not only aligns with our health and values but also unveils the raw truths about mental well-being, authenticity, and the personal sacrifices a budding business may necessitate. Furthermore, we emphasize the significance of embracing vulnerability in marketing, the influence of personal stories, and the finesse required to share our adversities while staying aligned with our core principles. Join us in this compelling dive into mindful entrepreneurship, and discover how to design a business that nurtures your health, spirit, and financial growth.Key Takeaways:The intertwined relationship between personal health and business success, and the importance of authenticity.The value of vulnerability in marketing and the impact of personal narratives in connecting with audiences.The essential role of a supportive community in navigating entrepreneurial challenges and uncovering latent opportunitiesSupport the showTo Work With Nikita, Book A Free Sales Call Here.Loved this episode? Leave a review: https://www.craftedtothrive.com/reviews/new/Subscribe to the exclusive private-podcast series, Create Your Clarity Mondays, where I help service-based creatives and coaches living with chronic illness get unstuck and grow their businesses with ease in less than 15 minutes.Follow Nikita on InstagramSupport the show

Today's episode of the podcast is all about the importance of creating content as an online business, but why it is important that only you get to decide what type of content that is. In this episode I delve into the key things you need to be thinking about when choosing what content works best for you and your business, and why blindly following the advice of big name experts won't work. If you have not consistently produced content yet in your business, I want you to take some action from this episode. I want you to think about what content would work best for you and then make a commitment to make it happen! I'd really love to know what you choose, drop me a DM on my socials and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST Why creating content as an online business is an absolute must Why you shouldn't try to replicate someone else's content The key to success, no matter what type of content you choose to focus on LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Listen to my interview 'The Power of Content Marketing' with Marcus Sheridan They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello, and welcome to this week's episode of Your Dream Business Podcast. And as always, I'm your host, Teresa Heath Wareing. So this week is going to be a short and snappy episode because something was brought to my attention the other day and I just wanted to take a minute to talk about it and to kind of reassure you on something. So someone said to me the other day, had I seen Gary Vaynerchuk's post where basically he said, everyone should have a podcast. And if you haven't got a podcast by 2024, like you're missing out basically. And It was really interesting because as you know, I'm a huge podcast fan and I am a huge advocate of content like content for your business is one of the most important things that you can do. So. Why was I so triggered by Gary saying everyone's got to have a podcast? And I think one of the reasons that I am is it because it comes back to pretty much everything that I talk about and everything that I say In terms of you get to decide and you get to choose. And some people are just not designed to have a podcast or are not designed to do video or write or whatever it is. And I think what happens is people look at someone like Gary V and think, well, if he does it, I should do it. If he says we've got to do it, I should do it. Or you look at someone who is in a different season of life or have a different team size, and you look at the content they're putting out and think, oh, I must be doing the same. But the truth is, You shouldn't and there are so many reasons why you shouldn't be doing the same. The first one is You're not them. They are someone completely different to you. They...

Today's episode of the podcast is all about how to set clear boundaries in your business, to help you find balance and supercharge your success. This is a huge subject, and so this episode is only an introduction, but in it I cover the things that put you off making boundaries, what you worry about when you do make them, and then how to actually make boundaries and enforce them. KEY TAKEAWAYS COVERED IN THE PODCAST Questions to ask yourself to find out what boundaries you need How to have a flexible approach to boundaries and still ensure they're respected What you need to do when you communicate your boundaries Did you take something from this episode that you're going to put into practice? Please do connect with me over on my socials and let me know, I'd love to hear from you! LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello and a super warm welcome to this week's episode of the Your Deam Business Podcast. And as always, I am your host, Teresa Heath Wareing. So this week, big subject and I think it's a subject that every business owner, well, generally anybody, but specifically business owners need to hear. And it might be one that you, well, not might, it's definitely going to be one that you want to share with your friends and share with your business friends, because this is one that I think everybody struggles with. This week, we are talking about boundaries. I said it, the big dreaded word. Most business owners that I speak to either tell me directly they need to work on their boundaries or they share stuff with me that makes me think. You need to work on your boundaries. And I've been wanting to talk about this for ages. And I've been doing research and learning and watching stuff and listening to stuff and reading stuff. And I like to really know a subject well before I talk about it. And this is a big subject, a really, really big subject. So the chances are we are just going to do a bit of a whistle stop tour around some of the key elements. But most importantly, The things that put you off making boundaries, what you worry about when you make boundaries and then how to actually make boundaries and enforce them. So this week we are going to be doing an introduction to boundaries and I want you to listen up, take some notes if you need to and then try and put some of these things in practice. Because it's something that anybody can improve their situation by working on. And. It goes for me too, like I can work on my boundaries as much as anybody else. And actually some of the stuff that we're going to be talking about is a bit surprising today. So get ready, like I said, share this with someone who you think you'll need and we will look at boundaries. So. This is something that people really struggle with. They struggle to put boundaries in place. Because often they attach boundaries to something negative, or bad, or emotions, or bad feelings, or they might think it's rude, or they're being mean. People think that if they put boundaries in place, that...

Fed up of self sabotaging your own success, and need practical ways to break the cycle? In this episode I help you understand how you self sabotage, and what you can do to prevent it from happening in the future. KEY TAKEAWAYS COVERED IN THE PODCAST The cycle of self sabotage Signs of self sabotage How to stop self sabotage Is this something you struggle with? Please do get in touch and let me know, I'd love to hear from you. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Find out more about my 1:1 Business and Mindset Coaching Find out more about the Dream Business and Executive Club Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Welcome to Your Dream Business Podcast. This is episode 310. And as always, I'm your host, Teresa Heath Wareing. How are you doing this week? So we had a bit of a break over summer. Well, I say a break, you didn't. We had replays of really important episodes, but I had a little break from recording some fresh episodes. So I am back today with a new episode. So I want to talk about self sabotage. Now it's something that we did in our in person event in June, because what happens is we create these goals and we look at all these things and we, yes, we want that. And then somehow we managed to sabotage ourselves. And sometimes we are so clever and so good at it. We don't even see that it's us doing it. We just think, Oh, well, that always happens. Or that's, you know, one of those things and it wasn't meant to be. But actually somehow we manage to sabotage ourselves really, really well. So often one example that's brought up, which is a really good example, is dieting. So why is it when you want to diet, you manage to self sabotage yourself by, you know, well, I've got to eat that thing, or I've got to, go out for dinner, so I'll start tomorrow. And yet that always happens. So what we're going to talk about today is self sabotage is the act or habit of behaving in a way that interferes directly with one's own goal, well being, relationships, et cetera, as by comfort eating, procrastination, or lashing out at others. So that's just what the internet had to say. But a really good quote from John Acuff is self sabotage is when you drill holes in your own ship because the trip is going so well that you feel uncomfortable because someone or something taught you that you don't deserve smooth sailing. And you might be sat there thinking, why would I even like self sabotage? Why would someone do that? Surely they wouldn't do that. But we do, and we kind of can't help ourselves. So it's like this cycle that we can go through. So we have a goal, and the goal means that we try and take some action to do that goal, okay? Which inevitably means stepping out of our comfort zone, or stepping a little bit into something that we're not completely confident doing. And our body and our brain perceives that as a threat. It perceives it...

Today's episode of the podcast is a replay of a previous episode, talking all about the importance of building your own email list. In this episode I answer the most frequently asked questions that I always get asked about how to build an email list and my top tips for getting it right! KEY TAKEAWAYS COVERED IN THE PODCAST what to email your list the best day and time to send an email how to stop your emails going to spam how to stay consistent the platform I'd suggest if you're just starting out the platform I'd actively avoid using Please note that as this episode is a replay, the 5 day list building challenge that is mentioned has already taken place. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out my Summer Sale bundle Sign up to my emails Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Kind of obsessed with this building because for me, no matter what your business is, no matter what size it is, no matter where you are in your business, building a list is one of the most important things that you can do because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you're basically almost collecting people who are your perfect customer, which is amazing. You are listening to Your Dream Business Podcast Episode 249. You are listening to Your Dream Business Podcast and I am your host Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love, then this is the podcast for you. Each week, I will share with you business marketing and mindset, tools, and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business. Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically

Today's episode of the podcast is a replay of a previous episode, talking all about the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. KEY TAKEAWAYS COVERED IN THE PODCAST What consistency should look like in an ideal world How to proactively engage on your social media What a call to action is and why it's important LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out my Summer Sale bundle Check out the Growth Path and Content Hours in my Dream Business Club Membership Connect with Becci on Instagram or LinkedIn Connect with Sooz on Instagram or LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcription Hello, and welcome to this week's episode of Your Dream Business podcast with me, Teresa Heath-Wareing. How are you doing this week? So just a quick reminder, I have changed how I'm doing the podcast. There's no intro and outro. There's no fancy editing clips at the beginning. There's basically just me hitting record on my computer, sat in front of my mic and talking, and I did this purely as a way to simplify the process and my business. And sometimes I think we need to have lots of processes and systems and people, and sometimes I think it's just good to simplify stuff. So, This is episode 294. Like, wow. Actually, while I'm on that, like I always do something special for like, Episodes a hundred and episode 200, and obviously we are just seven episodes. That is right. No, six episodes. Can't do maths, off episode 300. And I haven't yet decided what I'm doing. So what would you have for me do on episode 300? Let me know. Drop me a DM, come and find me on your favorite social media platform and let me know what you would like me to do on episode 300. As a heads up episode 100, I was interviewed with my husband with the, by the lovely BizPaul, so he interviewed both of us. That was quite funny. I enjoyed that episode. Episode 200. Me and my husband just chatted. Um, and it's funny, right, because no offense to my husband, I love him dearly, but back in the day he was in my business a whole lot more. And when he was in the military and then he retired from the military, so he basically worked in my business, whereas now he has a real job. Not that the military wasn't a real...

Episode Summary: Unlock the secrets of crafting your dream life as we sit down for a heart-to-heart with our special guest, Teresa. This episode is a treasure trove of wisdom about recognizing what a dream job or dream life means for you as an individual. We paint the canvas of life with different shades of ambition, courage, and self-understanding as we journey through the concept that our dreams are ever-evolving and adjustable according to our life seasons. We guarantee that you will leave this conversation with a renewed focus on your priorities and the confidence to chase them, no matter the odds or naysayers. There's no denying the struggle of balancing life's many roles, especially when you're a parent. So, we pull back the curtain on 'plateau thinking', and how a purposeful goal can be your beacon when it comes to navigating your work-life balance. Teresa shares her insights on the art of involving your children in the workspace, and how it fosters their understanding of hard work and excellence. Our candid talk on work-life balance decisions, pivoting, and how personal experiences influence your goals will inspire you to march forward, taking those calculated risks with confidence. The last leg of our journey with Teresa explores the entrepreneurial spirit and the courage required to make radical decisions. We reflect on embracing the struggle, understanding the self, and the role of risk-taking in creating a successful business. Teresa's personal journey of transitioning from her current job to following her passion, in the face of the uncertainty of COVID-19, is a testament to resilience. We also discuss the power of contentment, personal growth, and the fulfillment that comes from service. By the end of this robust conversation, you'll have an enriched understanding of how to build trust and grow a following, all with a leap of faith and radical decisions. Join us for a conversation that will not only inspire you but also empower you to create your dream life, balance work and family, and overcome challenges to reach your goals. Teresa's Bio: Teresa is an international best-selling author, award-winning speaker, TEDx speaker, trainer, podcaster and business owner. She is an online business, marketing & mindset strategic coach who works with business owners from across the world, helping them to build a business and life they love. Get in touch with Teresa: https://teresaheathwareing.com/ https://www.instagram.com/teresa_heathwareing/ https://twitter.com/theathwareing https://www.linkedin.com/in/teresaheathwareing/  Episode Chapters: (0:00:13) - Creating Your Dream Life Understanding ourselves to create a dream job and life, staying focused and confident, and adapting to changing seasons are discussed. (0:04:34) - Goal-Setting and Balancing Parenting We discuss plateau thinking, goal structure, work-life balance, and involving children in work to promote excellence. (0:09:15) - Work-Life Balance Challenges and Decisions We consider life decisions, comfort, pivoting, and personal experiences to shape goals. (0:14:52) - Comfort to Struggle as an Entrepreneur Taking risks, understanding oneself, having purpose and structure, and assessing life decisions are key to creating a successful business. (0:22:32) - Start a Business With Passion Believing in ourselves, navigating uncertainty, and transitioning to passions are discussed to build meaningful lives. (0:26:57) - Finding Contentment and Enjoying the Journey Contentment, freedom, decisions, and faith are discussed to create a meaningful life. (0:30:39) - Overcoming Addiction and Starting Anew Leaping into a new life, understanding oneself and embracing change to create a unique purpose are discussed. (0:40:45) - Service and Personal Growth We discuss mindset, initiative, 'FU Teresa', service, and money as byproduct. (0:44:18) - Building Trust and Growing a Following We discuss taking a leap of faith, having the right mindset, understanding ourselves, being content, and making radical decisions.

Following on from last week's episode, the next few week's episodes are going to be replays of past episodes. Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one. Starting with today's episode, which is all about how you can come up with your perfect customer! In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that.  KEY TAKEAWAYS COVERED IN THE PODCAST The problem with only looking at demographics How to understand your customers behaviours, motivations and aspirations Why you need to focus more on the benefits of what you sell, rather than the service or product itself LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out my Summer Sale bundle Join my Visibility Challenge Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: The whole point in getting to know who your customer is, is that your marketing, your messaging, your social media. Your, your, your content should always be leading them to you and your stuff. I, as your perfect customer, should read your content, should see a social media post and think you're talking directly to me. And that's really hard to do when you don't know who these people are. You are listening to Your Dream Business podcast, episode 289. You are listening to Your Dream Business Podcast and I am your host, Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love then this is the podcast for you. Each week I will share with you business, marketing and mindset, tools and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello, and a really warm welcome to this week's episode of the podcast. How are you doing? So this week I am going to talk all about your perfect customer. Because I was putting together a freebie that I have about visibility. If you want it, you can go to teresaheathwareing.com/visible, and basically it's like a five day email challenge where I email you every day and I give you something specific to do. And it's all about getting more visible, getting in front of other people's audiences through things like podcasts and speaking on other people's in other people's groups, or doing a guest blog or whatever it might be. But it's a really brilliant way to increase your audience and a really successful one. So I've put together this visibility challenge, and when I was putting it together, I was going to record a video about how you come up with your perfect customer, how you know they are. And I just didn't get time cuz I...

For one week only, interviews are back on the podcast, and in today's episode, you will hear me talking to the amazing Kendall SummerHawk. Kendall created the Sacred Money Archetypes® Certified Coach training to support her mission to put the power of making money into every woman entrepreneur's hands. In this episode we delve deep into what the Sacred Money Archetypes® are, and how they work... trust me when I say it's a must listen! KEY TAKEAWAYS COVERED IN THE PODCAST How to apply your values to your money Why your money mindset is something you are born with Why it's important that women pay attention to money LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Kendall on Instagram Take the quiz to discover what your Sacred Money Archetypes® are Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello, and welcome to Your Dream Business Podcast. I'm your host, as always, Teresa Heath-Wareing. So, as you know, if you're a long term listener, I stopped doing interviews back in January, and I've been doing solo episodes, which I've really enjoyed. But one of the nice things about not having to fill episodes with interviews is that when I get someone who Asks or approaches me and says, can I be on the podcast? And I really want to speak to them. It's really lovely that I then get to just interview who I want. And it just happens to be a random interview, which I'm really excited about. So today you're not just going to hear my voice for a change. You are also going to hear the voice of the amazing Kendall SummerHawk, who is here to talk to us about the sacred money archetypes, which if you know them, you'll know, I really love them and I find them fascinating. So Kendall, welcome to the podcast. Kendall: Thank you so much for having me here. I feel so honored and privileged and very special because you don't do that many interviews and I love it. As I said before, I just love your brand and what you're about and the richness and the depth and the quality of the training and information and transformation you bring. So I'm especially honored to be here today. Teresa: Oh, thank you so, so much. So I used to, so we will do as I used to do. If you could start by explaining to my amazing audience who you are and how you got to do the thing that you do today. Kendall: Yeah, that's like one of the toughest questions. So I've actually been in business almost 23 years. It's incredible. How long it's been. And, what I am is, you know, we, we, we focused on certified coach trainings. We have several certified coach trainings. We have the sacred money archetypes that you mentioned. And then we also have the money breakthrough business coach training. And really what I focus on though is my mission, which is to put the power of making money into every woman's hands. That is my whole mission and vision for, and my why of what I...

Today's episode of the podcast is all about the new social media platform that everyone is talking about - Threads! In this episode I share how to know whether to do something new, how to know when something has worked or not worked, and how to stay in your lane and keep your head down and get on with the things that you need to be getting on with. Are you on Threads yet? How are you finding it if you are? Drop me a DM on my socials and let me know, I'd love to hear from you! KEY TAKEAWAYS COVERED IN THE PODCAST Why the issues you face with social media isn't necessarily about the platform you're on The hockey stick effect of consistency The most valuable resource you have as a business owner LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Happy Mind, Happy Life by Dr Rangan Chatterjeee Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript  You are listening to your dream business podcast. And as always, I am your host, Teresa Heath Wareing. Welcome to this week's episode of the podcast. Now, I actually started to get a bit ahead of myself again, as you will know, if you're a regular listener, I have literally been recording these like days before they're due to come out, which is very unlike me. So I sat down the other day with all my team and we planned out the next, I don't know, six, seven episodes. And then the world, did something. And I thought, Oh no, I really need to talk about that. So we've moved episodes again, but that's fine because that's kind of one of the advantages of doing it as quick as I am doing it as it were. I mean, there's good and bad to batching and doing things on the fly. So at the moment doing it on the flight is helping because I wanted to address something that has happened, in the marketing space. So Threads have just come out. Instagram, Facebook Meta have released a new social media platform which is in, meant to be a competitive thing towards Twitter. And it's not that I want to sit and talk about Threads, because I really don't, and I'm not on it, so I don't know anything about it, so that's not going to be of any help, if that's what you're thinking this episode is. It's that I want to talk about around this subject of... How do you know whether to do something new? When do you know something has worked or not worked? And how to stay in your lane and keep your head down and get on with the things that you need to be getting on with and not get necessarily distracted and swayed by other stuff? So, It came out and suddenly my Instagram feed is full of here's my first Thread, here's what's on Threads, and then of course all the social media people are putting on there, well not even just social media people, marketing people, and someone made a joke about, you know, give two days and there'll be a course on how to use Threads. You know, everyone's commenting on it and I get it. If people are in that space, absolutely. They should be commenting on it.

Today's episode of the podcast is all about the importance of aligning your business decisions with what feels right for you, rather than conforming to industry norms or seeking validation from others. In this episode I share my recent experience of how and why I have made decisions in my business, that goes against the advice of the online business industry. KEY TAKEAWAYS COVERED IN THE PODCAST Why you need to trust your gut instincts and not be swayed by the opinions of others How the Dream Business Club has changed over time and who it now attracts Why I have changed my pricing structure to move away from Grandfather pricing, which is not the done thing in an online business I'd love to know if you have an experience of going against the norm in your business, or if this episode has inspired you to do it in the future - please drop me a DM on social media and let me know! LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Find out more about The Dream Business Club Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello and welcome to Your Dream Business Podcast with me, your host, Teresa Heath Wareing. How are you doing this week? I got lots of messages from lots of you about last week's episode and how useful it was and how you thought that, you know, the timing was perfect. I just feel like a lot of people are going through a lot of stuff at the moment, and that's why I want to do an episode on when things go hard in your life, how do you then keep going in your business? So, I really hope if you got a chance to listen to it, it did help. If you haven't listened to it, then please go back and listen to last week's episode. I think it was quite a good one. This week I wanna talk to you about some changes I've made in the club. And the reason I wanna tell you these changes and talk about it is because I am hopefully gonna give you permission to do what you want to do in your business regardless of what is the norm or what people expect or think, or have done it in different ways all that time. So as you know, I have an online membership or you might not know, in case you don't know. I have an online membership and it's pretty awesome. And the membership started off, it was actually called Marketing That Converts Academy, so that when I first started back in the day, like four years ago, I've had my membership now. I, my background's marketing, my degrees in marketing and I know a lot of stuff to do with marketing. And I set up this academy, this membership in order to help small businesses with their own marketing and help them develop their businesses through marketing their businesses better. And over the years I have changed and it has changed dramatically. I and now the club, it's called Your Dream Business Club is much more focused around business in general as well as obviously, you know, the marketing stuff is still there, but definitely focused around, you know, running a business in general, but also now includes a lot of mindset, a lot of coaching because I've developed and I've been, become a...

Today's episode of the podcast is all about the challenges of balancing personal life and business when things are not going as planned. In this episode I discuss how as business owners our personal and business lives can be very much intertwined, and I share my top tips around what to do when managing both feels incredibly difficult. I'd love to know if this episode helped, and whether you had any lightbulb moments whilst listening to it? Please feel free to drop me a DM on my social media and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST Practical action you can take to keep moving forward Being able to prioritise what needs to be done The importance of giving yourself grace and practicing self-care LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business Podcast, and as always, I am your host, Teresa Heath-Wareing, and welcome to today's episode. How are you doing? So? I am recording this episode on the Wednesday before it goes out on the Monday, which is very unlike me. But one thing I pride myself on is being honest and upfront and showing you that business is not always the Instagram dream that we want it to be. And these last few weeks I have really, really struggled to get myself organized and get things ahead of time. In fact, I haven't sent an email to my list for two weeks, I think now. And before that I was sending it like, I think I was just about sending it consistently as I normally do on a Tuesday and a Thursday. But I have had a ton of stuff in these last six weeks. Like, work stuff from traveling to meetings, to being away from home for like two and a half weeks in the States, and then being back, and then being away up in, Newcastle, doing my own in-person events, doing other people's events. And then I have had a lot go on in my personal life, and it's not to say that I wanna sit here and share with you all, not that I don't normally share, but some of these things that have happened are not my stories to tell. But the reason I wanted to mention it again, is not for sympathy. It's not for people going, is everything okay? And you know, like anything that I really don't want you to do that, that's fine and I am fine. I think the reason I wanna talk about it is because, or the reason I've brought it up is because stuff happens in our life. And what do we do when literally it feels like the world is falling apart around you and you are still trying to show up and run your business? Because that is one of the hardest things that I have ever had to do, ever. I was thinking about this, so I did a coaching call with my executive club members and we're really kind of changing up how things are happening. And in fact, I came back from the States completely fired up of like, right, loads of changes are happening and then personal life kind of fell a bit on the floor and that all got shelved, obviously. But one of the things that is gonna change in the club is, is how I'm showing up and what I'm doing and, and I guess being more of the coach that I am, And doing more of that. So I asked the members...

Today's episode marks 300 episodes of the podcast, which feels amazing... it's not quite the special one I had planned (that's coming soon!), but it is still a must listen, especially if you're an online business. In it I am giving you the inside info and sharing my key takeaways and themes from my trip to America, where I spoke at a seven figure mastermind for women owned businesses in Nashville, and attended the Kajabi Conference in Austin, which was filled with amazing speakers. If any of these takeaways give you a particular lightbulb moment, please share on your social media, and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST The key marketing tool that all online businesses need to be taking seriously Why you need to take a critical look at how you spend your time Why you shouldn't constantly be creating new things or trying to reinvent the wheel LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Believe It by Jamie Kern Lima Find out more about Kajabi Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business Podcast, and as always, I am your host, Teresa Heath Wareing and welcome to episode 300. I have done 300 episodes of this podcast and sometimes it feels like I've done 30 and other times it feels like I've done 30,000. Hopefully it doesn't feel that bad to you. Now I'm recording this episode and my dog is at my feet. This is, we've been together a long time. I'm very relaxed about this stuff, as you well know. So I apologize now if you can hear my dog moving or making a noise or whatever. But this is kind of, this is the real life. I am dashing in and out doing things and therefore I wanted to make sure my dog had some chance to see me and he sat by my feet. So I apologize if you hear these things. Now. I wanted to plan something super special and amazing for episode 300. If you have listened for a while, you'll know episode 100 I had my husband down and we were interviewed by my very dear friend, BizPaul. And episode 200, I have my husband back on again. Cuz it's kind of nice just to do some kind of personal conversations. And, you know, I, I guess it's kind of a little bit behind the scenes, but back then my husband used to work more in the business and since then he has retired from the Air Force and got himself a proper job. So, unfortunately, He is not in the business as much cuz he is actually, I was gonna say actually doing work. I mean, when he was in the Air Force, he used to do some big scary stuff, but when he was around, he'd be around for days and days and days, but then he'd be gone for days and days and days. So it was like, I while, he was here he could do stuff in the business. Anyway, he doesn't anymore. So I decided a while ago I wasn't gonna have him in for episode 300, and I had some other thoughts and the timings just weren't...

Today's episode of the podcast is all about how to create a more simple business and life for yourself. In this episode I talk about why making your business a success isn't always about adding things and growing, and why actually sometimes it's about taking those things away and streamlining instead. KEY TAKEAWAYS COVERED IN THE PODCAST How to streamline your business Some ways I have simplified my business this year The key question you need to ask yourself when you're overwhelmed If you're listening to this and know someone who is overwhelmed, please feel free to share it with them, I'd really love you to do that! LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out Kajabi (affiliate link) Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business podcast with your host, Teresa Heath Wareing, and welcome to episode 299. I'm nearly at that all important 300. Now, you know what was funny? I'd got all these plans for episode 300, except life has become a little bit busy with going away and speaking and events and all that, but also with home stuff and family stuff and sometimes you just don't quite get to where you wanna be or get the thing done that you need getting done. So it looks like what I had planned for episode 300 will now be a later episode, which is fine by me cuz it's not quite the time and that's okay. And the episode 300 will just be another average episode, which again, I am all right with because plans change, things change, things move. And as business owners, one of the cool things about it is that we stay flexible and we move and we are not absolutely rigidly stuck in a thing or, we don't take forever to change when we do change. Man, I remember working in corporate marketing when I worked for Land Rover, it was a massive company. Like we had a whole legal department just for marketing because we had to be so careful of what we said and how we said it, and then it would have to go, like if we wanted anything done, the amount of approval it needed was nuts. So, You can imagine that idea to actual getting it done would take forever. And one of the things I love about my small business is the fact that I can change and move and be flexible and be agile and do what I need to do that suits me and my business and hopefully always suits my audience and suits my members and my clients. But importantly, and, and there's nothing selfish about this, is that it suits us because what's the point of being in business if we hate the thing that we do or we create a business that doesn't fit with us? And as you know, I have talked many, many, many times about what a dream business is and creating your own dream business. So I won't go on about that here. That was not for today's plan. But today's episode does fit in really nicely because today I'm gonna be talking about how I am making my business simple. I've been in business for nearly nine, no, nearly 10 years. I can't remember. I think it's...

Today's episode of the podcast is all about the reality of what running an event looks like. In this episode I share my thoughts on the pros and cons of running an event, and the key things you need to know about the costs and logistics involved, that you need to consider if you want to run one. KEY TAKEAWAYS COVERED IN THE PODCAST The pros and cons of having speakers Knowing how to choose the right price The pros and cons of getting sponsorship I'd be fascinated to hear your take on events - do you love them or are you not so keen? Please feel free to connect with me on socials and let me know! LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Find out more and sign up for my Dream Business Live Event on 14th June Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business podcast and I am your host, Teresa Heath Wareing. Hello and welcome to this week's episode of the podcast. How's things? I hope you are doing well. I am recording this off the back of a very busy week and the start of many other busy weeks. And the reason my week was so busy last week is I had one of my in-person events and I have another one coming up in June, and I thought that would be a good topic for the podcast. Because often what people end up doing is, especially if they're a freelancer, one of their thoughts is to go and maybe teach to do the thing that they do as in like if they do social media that they might do an event to say, I'll teach you social media for the day. And they might have in-person events. And, and also, another event I went to when I was a speaker, one of the lunch discussions was around, whether or not, people want the in-person stuff, whether they'd prefer the Zoom stuff, whether they're sick of the Zoom stuff, and there were some really interesting responses that didn't quite match up to maybe what I thought. So this episode is gonna look at my thoughts on events, how I've managed my own events, kind of the pros and cons of doing them, and also kind of what came up in this discussion and what the reality of running an event looks like. So let me start by talking about the types of events I've done. Now, I have done two VIP retreats where I have taken people away for a number of days. We have hired a beautiful hotel and stayed away and worked in our businesses. And then I've done two in-person day events, both in Birmingham. Both at the same location, both fairly similar in structure, but different in terms of what I taught. And then obviously I have spoken at an absolute ton of events. So I have spoken at huge, massive conferences where I am one of many, many, many speakers. I have spoken at smaller events, I've spoken at masterminds, I've spoken at other people's kind of events where they're doing something similar to what I do. I have literally spoken. I've spoken at events where it is nothing to do with what I do. They just bring me in to speak. I've spoken at networking type events. I've done...

As I fast approach my 300th episode, I wanted to share my reflections, insights and top tips on podcasting. In this episode I share the do's and don'ts of podcasting and the things I would do differently, with the gift of hindsight. I'd love to know if you're thinking of launching a podcast, feel free to connect with me on socials and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST Whether to choose to do solo episodes or have podcast guests The pros and cons of having seasons of your podcast The rules you should consider to ensure quality LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Host your podcast with Captivate (affiliate link) Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello and a really warm welcome to Your Dream Business podcast with me, Teresa Heath Wareing. Now today we are actually on episode 296. Like that kind of blows my mind a little bit that I've done 296 episodes of the podcast. And while I was planning out what was gonna go on these next few episodes, I thought it would be really good to do an episode around, what I would do differently or what I've learned from nearly 300 episodes of a podcast. So just so you know what that looks like in time, I started my podcast on the 4th of February 2018. And I have never, ever missed a Monday. I've had a couple of Mondays where for whatever reason the tech didn't quite upload it as it should have done, but I've never not had an episode ready to go out on a Monday. And I think they've always gone out on the Monday, even when the tech has messed up a little bit. And I think that's probably happened like twice. And it was interesting because I was talking to someone today and I was talking about all the work I've gotta do. I've got a very busy couple of weeks and all the work I've gotta get done between now and now, so I can have a calmer couple of weeks. And I said the podcast, and this person actually said to me, could you not take a break? Like I looked at them like, are you having a laugh? No, I can't take a break. I said, I've never ever missed a Monday, including when my mom passed away. And I don't say that to be like, check me out on I'm amazing. Like I see this as an absolute commitment, and I made that commitment when I started the podcast and I will stick to that commitment. Now, normally we do recording ahead, so I am normally a couple of episodes ahead of myself. So in particular, when it came to my mom passing away, we did a couple of extra guest episodes, which were easier when you didn't have to hear me too much, and they'd been prerecorded ages ago. And then I did a very short episode about what had happened and how I'd managed during that time and having a business. And it was a very short episode for the, at that point when I did it. So I've always shown up every

Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.   In this episode Welcome to the Driven Female Entrepreneur Podcast!  I am currently hosting the Dream Clients Summit, a celebration of 15 years in business.  This summit focuses on building a successful, lasting, and sustainable business that offers you the income and lifestyle you desire, while also providing genuine value to your clients.  It emphasises the importance of nurturing relationships, providing support throughout their journey, and cultivating the right mindset and habits for personal growth. If you haven't joined the Dream Clients Summit yet, you can claim your free ticket here: Dream Client Summit  I have been blown away by the feedback received so far, and I'm excited to share this experience with you. Register now and be a part of this incredible event! Feedback from Participants "Wow, I've loved this beginning!" ‍"I've just watched the niching session. I found it insightful, thought provoking, and practical, especially with the five guiding questions and examples." ‍"I enjoyed Teresa Heath-Wareing's talk (the 3 As!) and especially aligning your business based on what you want out of life today. Great reminder that things can change." ‍"I feel so lucky to have watched it all live today! Everything has been really valuable." ‍"I thought everything shared was really valuable. I love the message to blaze your own trail because you will never be - and should never be - like anyone else” ‍"I'm connecting some dots that were still feeling disjointed. I think it will help relieve some pressure and imposter syndrome. Thank you!" ‍"I loved learning the price - value scale from Janene." ‍"Every single session is mind blowing. Thank you."   About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently Build, Grow and Scale a profitable business that allows them to do work that they love, create the balanced lifestyle they desire, and feel proud of the difference they are making. Her expertise comes from 25+ years of experience in communication, marketing and leadership, including more than a decade of running her own businesses. This allows her to coach her clients on the inner-game of success as much as the practicalities of starting and running a thriving business.  Melitta is also the best-selling author of A Shy Girl's guide to Networking, international speaker, and host of the Driven Female Entrepreneur podcast.  In 2021, LinkedIn named Melitta as one of the top Sales Influencers to follow and one of their top 14 most authentic contributors. At AIs ‘Influential Business Woman Awards 2021', Melitta was awarded:  Most Influential Female Business Coach (Europe)  And she was recently named as one of the top Female Business Coaches in the World by Cade Hildreth: https://cadehildreth.com/female-busin...  Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband and two daughters. Connect with Melitta Website                Facebook                Linkedin               Twitter                                                     Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.  You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!   > The Driven Female Entrepreneurs Club   About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com   Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients?  To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!

Today's episode of the podcast is all about how to find clients, make sales and generate money, when your business is struggling. In this episode I share practical tips for action you can take right now, to stop you spiralling into panic and to help you find solutions. I recommend saving this episode somewhere that you can easily come back to it if you need it. And of course, I would love if you could share on your socials and let me know where you're listening! KEY TAKEAWAYS COVERED IN THE PODCAST What actions you can take to find new clients How to use social media to reach out for sales How to add value through cold outreach LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Example 'ways to work with me' fully booked sales post from Becci at Be Heard Socials Example 'ways to work with me' sales post from Teresa How to become more visible and grow your audience podcast episode Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello, and a really warm welcome to this week's episode of Your Dream Business. And as always, I am your host, Teresa Heath-Wareing. So how are you doing this week? I'm about to enter a very busy season in my business. I have a number of speaking gigs, both here in the UK and in the States. I have, a number of in-person events where I've put on the events and it's just gonna be a crazy few weeks. So I am hoping to batch my podcast so I get them all done ready for me not being around so much. Which is the beauty of having the business that I have, is that I can batch ahead. I can get things ready and I don't have to do so much while I'm away, which is less about taking time off and more about being able to focus on the things that I've gotta do. I dunno about you, but I always tell myself like if I'm at an event, oh, I can do that while I'm there. No, it's absolutely rubbish. I absolutely cannot do things while I'm there. I think I can. I can't. So it's just best if I plan to not actually be around or not actually have to do anything, and then I can do it. Just spend the time focusing on the event. So today I wanna talk about sales and coaching business owners and talking to business owners inevitably at some point most months it comes up that some of my members are struggling and they're struggling to get sales. And I think it's naive of us to think that that won't happen or never happens or isn't the case for most businesses because it is. There are points where...

Today's episode of the podcast is a gentle reminder of the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get like pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. Once you've given it a listen, please share it with every business that you know - because what I talk about in this episode still blows my mind that that people aren't doing! KEY TAKEAWAYS COVERED IN THE PODCAST What consistency should look like in an ideal world How to proactively engage on your social media What a call to action is and why it's important LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out the Growth Path and Content Hours in my Dream Business Club Membership Connect with Becci on Instagram or LinkedIn Connect with Sooz on Instagram or LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello, and welcome to this week's episode of Your Dream Business podcast with me, Teresa Heath-Wareing. How are you doing this week? So just a quick reminder, I have changed how I'm doing the podcast. There's no intro and outro. There's no fancy editing clips at the beginning. There's basically just me hitting record on my computer, sat in front of my mic and talking, and I did this purely as a way to simplify the process and my business. And sometimes I think we need to have lots of processes and systems and people, and sometimes I think it's just good to simplify stuff. So, This is episode 294. Like, wow. Actually, while I'm on that, like I always do something special for like, Episodes a hundred and episode 200, and obviously we are just seven episodes. That is right. No, six episodes. Can't do maths, off episode 300. And I haven't yet decided what I'm doing. So what would you have for me do on episode 300? Let me know. Drop me a DM, come and find me on your favorite social media platform and let me know what you would like me to do on episode 300. As a heads up episode 100, I was interviewed with my husband with the, by the lovely BizPaul, so he interviewed both of us. That was quite funny. I enjoyed that episode. Episode 200. Me and my husband...

Today's episode of the podcast is all about visibility - a must listen for every business owner out there! Being seen is one of the most important things that you can do for your business, because if someone doesn't know you exist, they're going to have a real job actually buying from you. KEY TAKEAWAYS COVERED IN THE PODCAST How to authentically use other people's audiences Where to find other people's audiences How to find where your audience is How to add value to someones else's audience How to ask to be a guest on someone's podcast Alongside this episode is a five day email challenge, so if you like what I'm saying and want to put it into practice, then check it out via the links below. I've already had so many people take part and have loved seeing how it's already getting them results - and I'd love nothing more than for you to have that too! LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Join My 5 Day Visibility Challenge Find out more about Emma, from Dietitian With a Difference Connect with Teresa on Instagram Connect with Teresa on LinkedIn Connect with Teresa on Facebook Connect with Teresa on Twitter Transcript Hello and welcome to this week's episode of Your Dream Business podcast, and I am your host, as always, Teresa Heath-Wareing. How are things going this week? How are you doing? So, I want to say thank you to a few of my amazing listeners who a couple of weeks back, I said to them, let me know where you're listening to this. Because I get really interested, like I have this debate with one of my team members, is to where people listen because I always listen when getting ready in the morning. That's when I listen to my podcast or my audiobooks or anything. So I just wanna give a shout out to a few of you who tagged me into your posts. So there was the lovely Donna from Happy Healthy Outdoors on Instagram. Then there was Shannon from Actually Social who tagged me in on Instagram as well, who was listening in the car. And also, uh, Wendy from Camelot Crafts was folding fabrics while listening to me. So what are you doing while you are listening to this? Let me know. Tag me in over on Instagram. I would love to know. So this week we're going to be talking about visibility because being seen is one of the most important things that you can do for your business because at the end of the day, if someone doesn't know you exist, they're going to have a real job actually buying from you. And a couple of weeks back, I did an insider experience in my club. Where I opened the doors and invited anybody in to come and join us. And basically you get to experience all the stuff that the members experience. And one of...

We're great at dreaming big when we start our businesses but when was the last time you sat back and asked yourself if that was still your dream?Teresa Heath-Wareing walks you through defining your own version of success, what to do when that dream doesn't match your successful (bill-paying) business, and how to plot a course toward it.Key TakeawayEnjoying where you are in the journey makes you more resilient when you're knocked off course. We talk aboutDefining your dream businessHow to navigate pivoting when your dream changesHow to take everyone on the journey with youWhat knocks us off the dream wagonThe key to staying on course for your dream however long it takesTeresa's lifestyle boundary for her businessThe worst cookie-cutter advice Teresa's been given on her lifestyle businessLinksTo read the transcript, grab the resources and explore other episodes go to dianemayor.com/207

The Importance of Business Owner Mindset Can I be honest? When I first started my business, I would see other business owners talk about how important mindset is to running a successful business, and I would wave it away and dismiss it. In my mind, I needed knowledge, and with knowledge, I could craft the […] The post Episode 155: The Importance of Mindset as a Business Owner with Teresa Heath-Wareing appeared first on Amanda Warfield.

The word “legend” implies that you have made a difference, you've had an effect on someone, and things were made on your terms. Legends do not apologize for their status. They do not conform to the expectations of others.   In this episode, we speak with Teresa Heath-Wareing, an international best-selling author, award-winning speaker, and TEDx speaker, as well as the host of your Our Dream Business podcast, where she's interviewed online business owner gurus. Teresa has found her center and provides excellent advice on how to stay true to yourself and why that is the best way to make money and run a business.   If you're looking for tips on how to love who you are right now, then this episode is for you.    In this episode, you'll learn about:   Being your true self Loving the freedom of being who you are Not apologizing for being you Making money by finding your true self   Here's a peek inside the episode:   [02:15] Today's Mantra: I like me   [07:20] Get to know Teresa   [10:07] Legend is someone that made a difference   [11:57] Legends don't apologize for being legends   [13:00] Freedom in being yourself   [23: 53] Limiting beliefs from the past and comparison, blocks authenticity   [30:27] What's in alignment with who you are   [33:12] Ego can get in the way of authenticity   [36:57] What's important   [41:47] Unlearning all the things you thought you need   Connect with me!     It's time to stop fading into the background. Learn how to leverage your marketing to land your dream clients. If your branding looks like everyone else's, nobody is going to pick you. This guide holds the secret sauce for getting noticed—no matter how crowded your industry is. Download "3 Ways to Revamp Your Brand Messaging to Stand Out From the Competition" here: www.flourishmarketing.co/revamp    FM Website: Flourish Marketing | Radically Authentic Marketing Strategy & Copywriting www.flourishmarketing.co Schedule a Discovery Call: Discovery Call  www.flourishmarketing.co/disco   Guest's Bio:   Teresa Heath-Wareing is an international best-selling author, award-winning speaker, and TEDx speaker.    She's also the host of “Your Dream Business Podcast” where she's interviewed some of our online business owners' legends in their own right. Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, Stu McLaren, and others.   She goes about maintaining her authenticity and connection while still running her business.    Where to find more about Theresa Heath:   Teresa's Instagram: @teresa_heathwareing Teresa's Website: Teresa Heath-Wareing https://teresaheathwareing.com/         

Today's conversation fits under the P of Promotion. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Humane Marketing Mandala. (If you're new here and don't know what I'm talking about you can download your 1page marketing plan with the Humane Marketing version of the 7 Ps of Marketing at humane.marketing/1page. It comes with 7 email prompts to really help you reflect on these different Ps). My guest today is Teresa Heath-Wareing. Teresa Heath-Wareing is an online business, marketing & mindset expert who works with business owners from across the world, helping them to build a business and life they love. As well as inspiring members to dream big and set ambitious long term business goals, Teresa equips them with practical actionable steps to get them closer to their goals. Her holistic emphasis on the whole business, and the mindset of the business owner, enables her members to navigate the world of running a business with Teresa as their biggest cheerleader. An international best-selling author, award winning speaker and TEDx speaker. She is the host of the Your Dream Business Podcast.Teresa is recognised alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. In this episode, you'll learn about humane listbuilding as well as... How to get started with building an email list How to get people on to your list, in a saturated market where we all have too much email already? How to create a 'Freebie' worth downloading What about the tech? What do we send out once people downloaded our Freebie? How do we make Email Marketing humane and non pushy? And so much more Teresa's Resources Teresa's Mindset Hacks for Small Business Owners Teresa's Website Your Dream Business Podcast Connect with Teresa on: LinkedIn Facebook Twitter Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course Marketing Like We're Human - Sarah's book The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes We use Descript to edit our episodes and it's fantastic! Email Sarah at sarah@sarahsantacroce.com Thanks for listening!   After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I'd love for you to join us! Learn more at humane.marketing/circle Don't forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources. Raise your hand and join the Humane Business Revolution. Warmly, Sarah Imperfect Transcript of the show We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link. Ep 156 [00:00:00] Sarah: Hello, humane marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non-pushy. [00:00:23] I'm Sarah z Croce, your hippie turn business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama Bear of the Humane Marketing Circle. And renegade author of marketing like We're human and selling like we're human. If after listening to the show for a while, you are ready to move on to the next level and start implementing and would welcome a community of like-minded, quietly rebellious entrepreneurs who discuss with transparency what. [00:00:52] Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like-minded entrepreneurs from all over the world who come together once per month in a Zoom Circle workshop to hold each other accountable and build their business in a sustainable way. [00:01:16] We share with transparency and vulnerability what works for us and what doesn't work, so that you can figure out what works for you instead of keep throwing spaghetti. On the wall and seeing what sticks. Find out more at humane.marketing/circle, and if you prefer one-on-one support from me. My Humane Business Coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. [00:01:47] I'd love to share my brain and my heart with you together with my almost 15 years business experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my Mama Bear qualities as my one-on-one client can find out more at Humane Marketing slash coaching. [00:02:10] And finally, if you are a Marketing Impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website@humane.marketing. [00:02:31] Hello friends. Welcome back. I hope you're doing well. Before we dive into today's conversation, I just want to take a moment to tell you a bit about what's new in our community. The Humane Marketing Circle. As you know, that's the community for quietly rebellious entrepreneurs who are ready for something different, something new, a new way of marketing, and a new way of business building really. [00:02:58] and also a new [00:03:00] way of being in community. So here's how our community calls work. In the first half of the call, members bring their questions and we have a conversation about what works for us in marketing. For example, on one of the last calls we talked about ai. We share tools, but also discuss benefits, dangers, and overall ethical questions that AI brings up. [00:03:27] And in the second half of the call, we always go into breakout rooms to have a more intimate conversation with another heart-centered entrepreneur, which is super valuable to have kind of this one-on-one or two-on-one feedback. And this month's topic is the P of Personal Power, and we discuss how. Our core values make us and our business really different from our peers. [00:03:55] So that's the format of our calls. And in [00:04:00] 2022 we came together once per month for a call. But now in 2023 we have two monthly meetings and one of the calls is hosted by me, the other call is hosted by one of our ambassador team members in turn. So there's a small team of ambassadors, circle members who are now have stepped up and are now hosting these calls in turn. [00:04:24] And I'm just so happy to see that taking place cuz that was exactly my vision for the Humane Marketing Circle. Kind of this responsibility of the members stepping up. That means we get even more opportunity to bring our questions and learn from everyone. We're also currently transitioning to our new community platform on Cajabi, and it really looks great and has all the features that we were missing on Trello, which was the tool that we used to use before. [00:04:59] And so that [00:05:00] new platform helps us stay connected with each other, in between the calls, hold each other accountable with challenges, messaging between members and so much more. And really, I resisted this for a long time because it's just not my zone of genius to kind of facilitate these online platforms or, or groups. [00:05:22] But the members have asked for it. And so we're creating it. And actually to help me with the facilitation of this community, this online community, I also just hired a community facilitator. So not to be confused with a social. Manager who's just posting questions and, and you know, visuals and quotes and things. [00:05:46] But really, Eddie that's the name of the great guy that we hired as a community facilitator. His main role is to facilitate the interactions between members, nurture [00:06:00] relationships, and help people get answers within that online community. And Eddie studied this, so he studied community design and I'm, yeah, I'm really super excited to have him on board. [00:06:14] The best thing right now is that if you join right now, the price is still at the same low $37 per month, after a $7 for seven day trial. So you can, will also just check us out to see it. Probably join just before one of the calls to get that live interaction and see if we're the right fit for you. With the second monthly call. [00:06:39] And once the Cajabi community is fully developed and active, I'll bring the rate back up to 47 per month. But for the next few weeks, it will remain at 37 per month. And that's lifetime. So if you join now, that will always be your monthly rate. So now is a good [00:07:00] time to join us and build this different way of marketing together. [00:07:05] Well that's why we're calling it a A revolution. A humane revolution. So if you'd like to be supported by a group of like-minded individuals, I call them the quietly rebellious entrepreneurs, they're also all deep think. So if that's your kind of people that you want to hang out with and learn from and share with, then check out the details at humane.marketing/circle. [00:07:34] Okay, back to the show. Today's conversation fits under the P of promotion. And if you are already regular here, you know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, big warm welcome. You probably don't know what I'm talking about, but you can download your one-page marketing plan with the humane marketing [00:08:00] version of the seven Ps of marketing@humane.marketing slash one page, the number one and the word page. [00:08:08] And this comes with seven email prompts to really help you reflect on these different PS for your business. . So my guest today is Teresa Heath Waring, and she is an online business marketing and mindset expert who works with business owners from across the world, helping them to build a business and life they love, as well as inspiring members to dream big and set ambitious long-term business goals. [00:08:37] Teresa equips them with Practic. Actionable steps to get them closer to their goals. Her holistic emphasis on the whole business and the mindset of the business owner enables her members to navigate a world of running a business with Theresa as their biggest cheerleader, an international bestselling author, award-winning speaker and [00:09:00] TEDx speaker. [00:09:00] She is the host of your dream business podcast, which where I used to be a guest as well. And Theresa is recognized alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. . In today's episode, I asked Teresa to come onto the Humane Marketing Podcast to talk about Humane List building. [00:09:27] Theresa and I discussed the following topics, how to get started with building an email list, how to get people onto your list in a saturated market where we all have too much email already, how to create a freebie really worth downloading. How about the tech that so many people are afraid of what to send out once people actually downloaded our freebie and our on our email list, and how do we make email marketing humane and non-pushy [00:10:00] and so much more? [00:10:01] So let's just dive right in. Here's Theresa and me talking about humane list building. . Hi Theresa. I'm so excited for our conversation. [00:10:13] Teresa: Yay. Thanks for being here. Nice too. No, my pleasure. I'm excited too. Wonderful. [00:10:18] Sarah: So we could have had. So many topics to talk about, right? Mm-hmm. . But when we first chatted I was like, well, you just finished one of your list building challenges. [00:10:29] And so I was like, oh, I think that is a good one. And we actually met on a, what was it called? Exactly, something with Authentic Marketing Summit with Marcy. And, and so I was like, oh, okay, so this is the right person to talk about humane list building. And so that's what I yeah, that's what I think where we can go. [00:10:50] But as I just said offline, I think for most people it's like, okay, that sounds like a good idea to build your email list. [00:11:00] But where do I get started? How do I get started? Yeah. So maybe just tell us a little bit about who you are and then as you can tell, We have a habit here to just dive in. [00:11:12] That is and go into the [00:11:13] Teresa: topic. I have no problem with that. So I am a a business owner, an online business owner, a speaker, a podcaster, an author. But basically I help amazing business owners, predominantly women. Not that I only work with women, but I seem to attract a lot of women who are trying to create a business and life that actually works for them and their season of life, and isn't something that they've looked at that some experts told them, it's gotta be this way, or you've gotta win this much, or you've gotta charge this much, or you've gotta earn seven figures and you've gotta do it online. [00:11:49] It's about understanding who they are and what they want and what's important to them and their season of life, because we all have other people in our world and other things in our world, and we need to [00:12:00] make sure that our business balance with those things so that we're creating. Not this monster that actually we end up going, this is not what I want to do. [00:12:09] Mm-hmm. we create something that we're going to love. So I do that and I do it in a variety of ways and, and those ways include more of a mindset, kind of motivational, inspirational side. But also I'm incredibly practical because of the fact of, I have 18 years experience in marketing now, which is a really long time. [00:12:30] And I have worked with hundreds and hundreds and hundreds of business owners during that time. . I know that sometimes you need the motivation and the inspiration and the mindset and the personal development, and sometimes you just need someone to give you a straight answer. So hopefully that's what I bring with both. [00:12:48] And one of the things that I talk a lot about and one of my, my key things I guess, that I teach on is list building. And it's so important because no matter what [00:13:00] role I've been in and I've been in, as you can imagine, many, many, many different marketing roles from, you know, heading up corporate marketing for Land Rover UK to working with a teeny tiny company that has no budget and I have to do everything. [00:13:12] So I've kind of done it all. And one thing that has never really gone away, and in fact in my mind is just going to strength to strength is email marketing. Mm-hmm. , and I think probably a few. Years back when social media really kicked in, maybe, gosh, even now. Well, I started my business eight years ago and it was probably at that point it was really getting good for business. [00:13:36] I think people thought, oh, well we have all these new amazing ways I'm gonna do this and I don't need to think about some of these old school ways. But actually that's moved. Email has moved with social media and with technology. And when you are in marketing or when, well, whether you have a business or whatever it is, and you're trying to market more options are better than less always.[00:14:00] [00:14:00] So it's so important to make sure that you've got that email list or you have another way to contact them. And the other key thing is that often, if. Communicating with your clients or your per perspective customers through social media. You don't own that platform. That platform is not you. Yours, you are marketing on borrowed ground. [00:14:17] So basically you are marketing on something that doesn't belong to you. And at any point, as we well know, because Instagram changes like the wind, that they can change something and it completely affects everything. And at the moment, you know, and I'll openly talk about stuff myself, but my own Instagram is terrible at the moment. [00:14:34] Like in terms of the engagement on the post, it's so much worse than it used to be. So we need to make sure we have somewhere else that we can market directly to our customers. So in terms of getting started, it's a couple of things, and this is why I think so many people get put off by it because it can feel overwhelming. [00:14:52] there's a few things you have to think about first. First is how are you gonna email them? And this is the bit that no one wants to think about cuz this is the [00:15:00] tech. But ultimately you can't do this without some tech, but it's not big and massive and huge and it's not fancy funnels and clever things. [00:15:11] It's just a case of you need a system that you can add email addresses to and then send an email to those people. Now you can't do it through your normal email, so you can't do it through. . If you know you're using a business address or a Gmail, or it's hosted by Gmail, or you're an Outlook, you can't send them through that. [00:15:29] And the reason you can't do that is, one, they're not designed to do that. And two, you have to have an unsubscribe on a marketing email, and you can't have that. That isn't standard. It has to be standard. So it's much safer and much smarter to get a system. Now, the one I recommend for everyone getting started is mail light. [00:15:49] Lots of people know MailChimp. Mm-hmm. . And I know lots of people are on MailChimp, and they might be like, well, why wouldn't you recommend MailChimp? I describe MailChimp. Not that they would thank me for it but I [00:16:00] describe them as like, A house. So a house that was built a long time ago, and then they had an extension put on, and then they realized they needed more rooms. [00:16:08] They added a bit over here, and then they wanted something over here and then, and basically they've built on, so mail ch MailChimp was there for a really long time, but they've added in all that functionality after the fact. And it just doesn't quite seem to flow right. It doesn't quite seem to like, it's not very intuitive. [00:16:26] It's not particularly easy. There's a couple of really funky, weird things that it does. So for me, someone like Maite who started off basically as if they bought a piece of land and go, right, how are we gonna build this? And then they built it right in the first place because obviously they, they're not that old, whereas MailChimp is old. [00:16:41] So [00:16:41] Sarah: I think that's another fact, like, you know, MailChimp is old or you know, in terms of social media, old, and so they constantly had to adapt. And so that's why it's just house stuck. I kept building on other things. Right? Yeah, absolutely. Where if, if you take a newer company, well they build [00:17:00] with this current circumstances in what we need. [00:17:02] Yes, [00:17:02] Teresa: yes, yes. And obviously there's gonna come a point where, you know, Mala light has to tweak and change and all the others do. And they do always constantly, but it's almost like, it's almost like they wanna start again with MailChimp. But like I said, lots of people use them. But if you haven't chose a system, or even if you are using MailChimp, male light really, really is good. [00:17:21] Very intuitive, really simple to use. But basically you need to. . So like I said, set that up and say, okay, now I've got somewhere where I can put emails in and I can email from Now, whether that's you then taking an email list that you've created in Excel or something like that and literally just putting it across, or whether that's you then creating something called a lead magnet or a content upgrade grade or whatever you wanna call it. [00:17:47] But basically you are creating an incentive to ask them to come onto your list. Right? Because as much as we'd like to think that people wake up one day and go, oh, I wonder if that person that I barely know or just followed on Instagram has an email, is they'd love to get on it. Like that [00:18:00] doesn't happen. [00:18:00] So even though we often have get on our list, on our website or something like that, I think if you honestly asked yourself how many people have opted in through that in the last month, I think most people would be like a few, a handful of people are opting in. If that makes, [00:18:15] Sarah: I'm gonna pause you there, Teresa. [00:18:16] Cause I wanna, before we move on to the opt-in or the freebie or the the lead magnet, I wanna come back to the tech because I think. You know, like you said, so many people will start with MailChimp or, or the question I have since you recommended mail or Light, is that a platform that can grow with you? [00:18:36] You, you would say that, you know, people with big businesses are still able to use? [00:18:42] Teresa: Yes and no. It's a great one to start with and it will certainly grow with most small business owners. Mm-hmm. , it can do an element of the automations. It has some good functionality in it and it's good. However, when I teach my course, I talk about three different platforms. [00:18:58] I talk about main light. If you're just [00:19:00] getting started, if you know how to do emails and you wanna start getting a bit fancy and having some call automations, then I use Active Campaign and it's very. Again, a lot of these platforms though, it's what you're used to. So there are, there's Convert Kit that's very similar. [00:19:15] There's Drip that's very similar, so there are lots of them out there and this is half the problem. Yeah, it's too, too much choice. way too much choice. And then the one I recommend, if you're going all in on an online business and you're having a membership and a checkout and landing pages and all this kind of cool stuff, then from a cost point of view, something like Kajabi could be really good. [00:19:35] Mm-hmm. . So what Kajabi has that the others don't is the facility to do all of that stuff and do it really well. The problem comes, so I currently use Kajabi to host my membership. However, I'm at a point now where I have a guy who builds all my landing pages for me. So I have a tech guy who does all that and they're built on WordPress. [00:19:57] And also I have some cool things like I have a [00:20:00] quiz. And that quiz had to plug into somewhere and Kajabi couldn't handle it. Mm-hmm. . So I've now moved to Active Campaign. I say now it's about a year. So I have active campaign for my emails. I have Kajabi for those other things. But when you, again, when you first get started, if you're going in the online world, the emails can't do. [00:20:19] Kajabi are great, but they can't go to the level the active campaign can do, or I wouldn't say they can. . And therefore at the beginning you don't wanna pay for two systems, which I didn't. I just used Kajabi and I kind of thought it is what it is, you know, I'll just have to go with it. And it was perfectly fine and good enough and capable for the job. [00:20:38] But active campaign now is much cooler. [00:20:41] Sarah: I love that you explained that because I think, yeah, there's one thing is like, okay, I wanna plan big and go big. Mm-hmm. and therefore I'm gonna go for something like, you know, Kajabi. Which was also my move. I went from, actually, I started out with Malechi, then went to AWeber, then went to Active Campaign, and this is over years and [00:21:00] years. [00:21:00] Yeah. And, and then now finally to Kajabi. And just like you, there's a little tiny me piece of me as like regretting the move to Gujabi. Yeah. Because once you're used to something like Active Campaign, which is built only for email. Yes. Then. Cajabi does not do the same job like it. It's just not, so, yeah, all it is to, to explain that, it obviously depends where your business is at. [00:21:26] Malar Light seems like a good place to start and you almost kind of maybe do have to plan that eventually, you know, there's gonna be a [00:21:35] Teresa: move. And like you said, how many of you had, how many have I had? I was male Chimp, then I was Drip cuz I went and did a certification over in Minnesota. Then I did Infusionsoft. [00:21:47] Right. So I went like, that was, and I mean, if you wanna go crazy, I mean Infusionsoft is insane. And then I went Kajabi and now I've added back in Active campaign. Mm-hmm. But like I said, it was just for that l that extra bit of [00:22:00] functionality. If you are sending emails, if you are wanting automations to go. [00:22:05] it will do it. You can do sequences in Kajabi. So it's not that it's a terrible system, but obviously if you just think about it, they are building a system with so many different things. So they can't put all of the focus into just the email side of it. Whereas, like I said, active campaign convert kit, that's all they do, right? [00:22:22] So therefore they can make sure that they've created the best email side they can. Mm-hmm. But again, you know, from a money point of view, you will be absolutely fine just using Kajabi If you are doing an online business, if you're not doing an online business and you at the moment if you just want to send an email or when someone clicks something, you can send an email for that. [00:22:42] Or if someone opts into something and send an email for that male male, a light, this is where I start getting more mixed up. Cuz there are so many, and obviously male to male light are very similar male. A light is perfectly good for that. And you're right, I think. , there will come a point where you go, okay, now I need more. [00:22:58] But at that point, you'll be able to [00:23:00] afford more. Whereas the beauty of starting on something like Maite is the fact that it's so low cost. Mm-hmm. . So even the paid version, the start of the paid version is like $10 a month. Mm-hmm. . Whereas I think probably now because of the size of my list, I probably pay $200 a month fr campaign. [00:23:16] So it's a big, big difference. So like I said, get started in those others and it's a pain to move. I'm not even gonna like, pretend it's not. It is a pain. It is a pain. I mean, it's not impossible. It's not difficult really. It's just the lot of work. And of course the more you have created. So when we went from well, when we went from Infusionsoft to. [00:23:39] Kajabi, that was a pain. And when we went from Kajabi to Active campaign, it took us, well, we haven't even finished, but we spent a solid week working on moving everything across and we haven't even finished. So it's not that it's impossible, it's just that it's a new system. You gotta get used to it and you have to move things across and it will take some time. [00:23:58] So, so yeah. But don't panic [00:24:00] about that. If you're just starting and money is more of the concern. If money's not the concern, then jump straight onto active campaign. Great, fine. Be brilliant. You won't need to use all the functionality necessary straight away, but it will be there when you're ready. But if money's a concern, male light is definitely where I would start. [00:24:15] Awesome. I think that [00:24:16] Sarah: was a great tech focus, you know, and it's like, because sometimes you don't get this information. Like I, like I say, like people just tell you, well, you know, start a, a mailing list. And then they're like, [00:24:27] Teresa: well, wow, which one? Yeah. And there's so many. And I think the other thing I really wanna reassure people is I am not a tech person, like, The reason I know so much about the tech is one, I've used a lot of it myself, but also in my course I identified the fact that that is the one thing that people don't teach. [00:24:45] And that's the one and main stumbling block as to why people don't finish a process. Right? So, you know, they might, so I can obviously talk about, you know, what a lead magnet is and how we use it and what it's good for and some of the key things you need to do in it. [00:25:00] And I can talk about your board onboarding emails. [00:25:02] I can talk about your sequencing, we can talk about what to email them, we can talk about how to get 'em on that email list, which is great and people can get all that. But then the problem is they would look at the tech and some people are great and they're fine, but a lot of people would go a, I dunno what platform to use b I dunno where the hell to start and I dunno how to make this work. [00:25:19] So one of the things I did in the, in the course, and I had to teach myself it in many, many, many systems is I the process that I give them, is the process that I taught them through in the course, and one of my members that came and did it, she, how old is she? She's probably in her early sixties maybe. [00:25:41] And she was like, she'd been in my membership for ages and obviously they get support from me there, but they don't get the course. But she could have asked me any question on any coaching call. That would've been fine. But she just hadn't got round to doing it. It was like, yeah, I know what I need to do. [00:25:55] Haven't quite sorted out the tech. And we did the course and she was dreading the tech bit and we get on [00:26:00] a call and she, cuz we, we do calls alongside the course so I can answer questions and I can literally go, give me your login or open it on screen and let me see and I'll point and go click that button. [00:26:11] And, but she literally came on the call and was like, I could kiss you, literally kiss you. She said, I didn't think for one second I could do that tech side. She goes, and I literally sat there with your screen on one screen and me on another and you were, the video was like, okay, so when you're here, go here and click this. [00:26:29] She goes, and I did. And then you were like, click this and do it. Which I did. She goes and I did it and it's done. And that's the thing, like it's not difficult, but the process is very weird. So again, what's interesting is a lot of the feedback I get is I would never have started where you said to start, right? [00:26:46] And it's because. , I start them at the thank you page, which seems like a really odd place to start. Mm-hmm. . But the problem is when you are setting up a landing page, it'll say, where do you want this to redirect to? And if you haven't got that set up, you can't finish your landing [00:27:00] page. Yeah. So there's all these kind of little quirks that like, because I know the processing, cause I've done the process, it's like, okay, it's not that it's, you can't do it the other way. [00:27:10] It just makes it a lot easier and a lot quicker. Mm-hmm. . So I think, like I said, for me, I don't want people to be sat there going, yeah, it's all right for you, you're tech. I'm not, I'm really not. I just had to learn it. But it means I can teach it and it means that obviously if I will probably talk about it in a layman's way, and I also have the opportunity to have some of these providers come in and do the training on, on that for me. [00:27:32] But I didn't want them to because, because I've, I've taught you to do something very specific. I want you to show how to do that specific thing rather than here's an overview of the system, this is how it works. So yeah, it's. . And like I said, the tech bit's so important. Cause that's a bit that stumbles people. [00:27:49] Yeah. And stops people. [00:27:51] Sarah: But the other thing that you just brought up is, is there's the tech, but then there's also the understanding the process. You know, it's like [00:28:00] Yeah. You have to almost like map it out and maybe Yes. Visually map it out. And so maybe you can just do that for our listeners right now. [00:28:07] Yeah. Like, yeah. Let's start with the, you know what most people call lead magnet? I don't like that language anymore in humane marketing. [00:28:14] Teresa: Cuz it's just like, no, you're right. No, because it doesn't, the visual is not nice, right? No. There's, there's no humane about it. Yeah. Cause it's a lead magnet. Let's [00:28:22] Sarah: call it a, a freebie or I actually call it a signpost where people get to, [00:28:27] Teresa: you know a hand raiser. [00:28:28] That's another thing I call it. It's like handraiser. I like that. Yeah. I love that. I'm interested in it. I wanna know more. Yeah. They raise their hand. [00:28:34] Sarah: So let's start there and then, Talk through the process of what needs to happen [00:28:38] Teresa: behind the scenes in a way. Yeah, yeah, yeah. So at the very beginning, the first thing we talk about is the, the hand raiser, the freebie. [00:28:47] And I keep it simple, so I tell them to choose something. So the first thing we have to do right at the beginning is we have to know who their customer is. And I don't just mean like, you know, what age are they and where do they shop? I mean, like, what [00:29:00] is the thing that they're really struggling with? Get to know them, speak to them, understand them, listen to them and what they've gotta say. [00:29:06] This isn't, you're not just trying to sell someone. And again, that is the point of a hand raiser. It's not a sales tool, which. , I know often can be seen as that way, and ultimately it might lead to a sale. But the idea is you as my perfect customer, as my perfect audience members, part of my community, you have a problem that I can solve because this is where my zone of genius is. [00:29:28] So I create something that addresses your problem and gives you some solutions, and you have to give them something that is good. I have downloaded that many lead magnets. I can't even tell you because this is my passion. This is what I do. Like I will drop into someone's funnel and go through it and look at it all. [00:29:46] and I've downloaded stuff that is useless, absolutely useless. And it's only just a, I want your email address. It's not a genuine, I'm trying to help you. So that's the very first thing we talk about. We need to know [00:30:00] exactly who your people are, what their problem is, and then you need to give me some very good advice to help me with that problem. [00:30:06] But we always start with a PDF download, which I know sounds very unimaginative and there's much better ways to attract your perfect audience, but they're much bigger and more complicated. So I've got a. , it was a very big process to do that quiz and I had an expert help me. So even though it might be like, well, it's just a pdf, we'll make it the best PDF they've ever downloaded, but it is. [00:30:27] So basically we find one problem and we give them five points and we say, this is how I can help you with my five points. Okay. So it's like and one thing that actually always comes up and you know, this podcast has gone for hours, by the way, cuz I can talk about this for literally hours. [00:30:42] Sarah: Well, they'll, they'll just have to come to your [00:30:44] Teresa: course, you know, well love, like, it's not a sales message, but that's, that's what it's [00:30:49] But like, so one of the things we talk about is sometimes the problem that they've got. So let's say I am a coach that helps people who have got imposter syndrome, let's say. That was my business. [00:31:00] Well, the problem is, Possible customers or people I can help might not know they've got imposter syndrome. [00:31:08] Mm-hmm. So what they do is five ways to help you get over imposter syndrome. Well, that's great if I know I've got it, but I don't know I've got it. Mm-hmm. So, one thing, and that's often a mistake, you really choose. So the thing that you need to think about with the lead magnet, with your title, with your, your freebie, and the thing you're offering them is it needs to sing to them. [00:31:27] It needs to, they need to read that and go, that's me. Mm-hmm. . Whereas if I don't know what that is, if I've never heard of the phrase imposter syndrome, but what I might know is my symptoms or what I might know is the problems that I have. So they need to get quite granular with that. So it might be that do you worry that you're gonna get found out one day question mark if I read that, and whether I knew what in Imposs syndrome was or not, and whether I, you know, thought I had it or not. [00:31:54] I would read that and go, yeah, that's me. Yeah. Mm-hmm. . So, but I would only know that and know [00:32:00] that language cause I know my customer really well. So that piece, yeah, that's [00:32:04] Sarah: unfortunately, that's often a problem, especially for coaches, right? Because they're so into their specialty or into their methods that unfortunately they're marketing [00:32:15] Teresa: the method where Yes. [00:32:16] Yeah. And they're not talking to the problem. Yeah. And sometimes people are like, yeah, but I don't wanna be negative. And it's like, it's not that you're being negative, it's that sometimes the only way, you know. So if you rephrase it and said, you know, do you fear that one day you'll be found out? I know it sounds negative, but the point is it resonates cuz that's the kind of thing I might say. [00:32:38] And what's quite nice for me and you, , I've always kind of hoped and thought that this is my superpower, is I'm able to think about who their customer might be and what their customer might say. And sometimes I am a potential customer. Yeah. Sometimes I'd be like, well actually I would never say that. This is what I would say. [00:32:55] Yeah. And it, it inevitably is not the same language because like you said, [00:33:00] when you are an expert in your world, in your field, you are gonna use the right terms. You are gonna think of, like you said, the solution. And the solution is, you know, you've got imposter syndrome and I've got tools to help you with imposter syndrome. [00:33:12] Well, I don't know. I've got that. Mm-hmm . So that's the first thing. Really understanding that customer is key. Coming up with something that is genuinely going to help them, that is genuinely going to fix their problem is the next thing. So like I said, we know downloads can be, excuse me, I'm gonna cough. [00:33:29] I'm so sorry. Yeah. I could feel it building. And I, a sneeze coming as well. I'm so sorry. I never do. That's fine. [00:33:40] Is it gone all good, ? I think so. Hope so. Sorry, sorry, sorry. So like I said, you wanna create that lead magnet, that freebie that is really good quality. So when they get it, it actually gives them something. Don't be scared about giving away too good of stuff. You're talking basics. Okay. So you're not talking like your secret source or your method or your whole, like this is how to do [00:34:00] it, start to finish, but the stuff you're telling them is really good stuff. [00:34:04] So when we're in the process, the very first thing they do is create that thing and we do it in you know, something like Canva or Adobe Express, and they get all the templates and basically they make it look nice and they create this P D F that they've got that they can give someone. Then what we do, And we do everything to get it ready before we go into tech. [00:34:26] Cuz that's the other thing, like I said, once you get into tech, you don't wanna then go, you're halfway through a process, you have to go and write some stuff and by the time you come back you're like, I can't remember where I was or what I was doing. So then what you're going to do from that point is you're gonna think about the words that you want to be on your signup page. [00:34:42] So the page that is the landing page where someone goes and goes, yes, I would like that. So based on what you've written, you write some words on that and there's a format to it and, and there's a way you can do it. But basically you're saying to them, if you have problems with this, this, this, this, or if you're struggling with this, this, this, this. [00:34:58] If you find you are this, this, [00:35:00] this, then. In this download, I'm gonna help you with this, this, this. So then you've got the copy for that and we make sure we've got some images as well. So within the template thing, we create social images and we create images for the landing page. Then you want to start writing your emails that you're going to send to them. [00:35:16] Cuz the minute they download that, you are gonna want to automate some emails. And I think the word automation scares people. It's really not that difficult. It's like when they opt in this form, send them this thing, wait a day, send them this thing, wait two days, send them this thing. So then what we do is we write all our emails and, and again there's like templates to follow and that sort of format. [00:35:37] And we got our, our titles, our subject lines, we've got our preview text, they've got our emails. So basically we have everything ready to roll. Before we go to the tech. So they literally have a Google doc of all their stuff. They have their images, they have their P D F, they have the pictures, the lot and things like as well. [00:35:57] There might be a little blurb about who you are and what [00:36:00] makes you an expert. So then what we do is when we go to the system, the thing that we start with is the, well, you can do a couple of things, but depending on what system you're using and which order it goes in. Because again, it's all different. [00:36:15] But normally you'd build a thank you page first. And the thank you page is a really simple page that acknowledges the fact that they've opted in. And it might tell them things like, make sure you check your spam cuz it might have gone in there. And if you don't get it, email us here. Or if you know you haven't found it, if you wanna link to something else on that page, you can. [00:36:32] You could always say, go and take a look at my website, or I wrote a blog on this, or whatever it is. But normally, and again, when getting started, don't over confuse yourself just. , a plain thank you page that has your logo and a nice image or whatever on it in your font saying Thank you. It's on its way. [00:36:47] And don't forget to shake your junk. So that's on the thank you page. So we'd build that first. Then what we'd probably build next is the email sequence. And again, it can depend on different systems, but you'd need to build that [00:37:00] sequence. So basically this is an automation, and you would say, okay, I want to create an automation. [00:37:05] And you might put the trigger in there. You might put the trigger somewhere else. Again, this is where different systems differ. Depends on the tool. Yeah, it does. But basically you are saying, okay when this thing happens, I want you to, and it can be like, so active campaign. It could be a tag. So when this tag is added, start this and you can decide the tag. [00:37:25] And, and we normally have decided the tag by this point. , you would start the automation. When someone gets this tag, start this thing and it'd like send them an email immediately. And then you put in your copy and your text of the email. The other thing you're gonna need to do is link to the thing that they've got and things like, the one key thing, and I saw this the other day with someone, is I opted in for their thing and they had a huge email and the link was hidden. [00:37:51] Well, they say hidden, but it was amongst a lot of texts of the thing. I actually was trying to die in load. And then there was about another four or five links of various different other things they were trying to tell me [00:38:00] to do. And a 20% off discount if I bought my first thing. And it's like, we too much, too much do too much. [00:38:06] Because then again, you're jumping straight into the sale. And again, that's not humane. That's not, we are coming from a point of serving. We're coming from a point going, I know you struggle with this and I can help because that's what I do and that's what I'm brilliant at. Mm-hmm. And yes, of course we all need to be paid. [00:38:24] And of course there are paid things that you can have. But at that point, that's too early. So the first email is just an email that says, here you go. There's your thing. Like you asked for it. There it is. And I think on the copy it normally says something like, and I'll be in touch in a couple of days to let you see how you got on. [00:38:44] And again, one thing I find, especially with a brand new sequence of someone brand new, tell them what to expect. Mm-hmm. . Okay. So in that first email, say, I'll be back in touch tomorrow, or I'll be back in touch in two days, so that when your email does fall into their inbox, they're not gonna think, oh, [00:39:00] she's hounding me. [00:39:01] Mm-hmm. , because I've already told you that this is what's going to happen. One thing [00:39:05] Sarah: that I really like doing is using numbers and brackets. So one out of five and then they know, okay, this is the first emails, then there's gonna be four more. And so I use that in all the subject lines and people really like it. [00:39:19] I use that also in like mini-series where I'm like, I'm gonna be talking about this topic over five emails. Mm-hmm. , you know that these are coming, right? Yes. So I guess especially in an onboarding series, that would be really helpful [00:39:32] Teresa: for people that like, yes, super helpful. It's a great idea. And like you said, so, and, and I think as well, people are, I know people are struggle with marketing and they really like, you know, they think it's sleazy and slimy and horrible, but as long as people know what to expect from you, it's when they're caught off guard. [00:39:50] It's when you've said to them, I'm gonna email you once a week, or I'm gonna email you once a month and then you send five in two days. Like, that's not okay. That's not. [00:40:00] Alright to do, right? So it's about being really honest and going, this is what I'm going to do. And thinking as well as serving. So I often say, when I generally talk about emails, like you have to ask yourself, who cares you well with anything we do? [00:40:15] Who cares? Like am I giving them something in that email that they're going to want to read? Am I giving them something that is going to be of value to them? Because if all I'm doing is telling them to buy my stuff, that is of no value to them. Now if I'm telling them a story that will give them a lesson or a learning, and then at the end of that email I say, and actually if you want more help with this, I can, and here's how you can get that help, then that's different. [00:40:41] So [00:40:41] Sarah: I think that's important to mention as well, because I know a lot of my clients. And, and I'm sure maybe yours as well. We, we have heart-centered clients and so they're actually, they already know that they want to serve, right? Yes. But it's the actual selling piece that's kind of difficult. And [00:41:00] so just this morning a client said to me that her subscribers told her they don't want more than one message per month. [00:41:06] And I said, I understand that. And that is good that you ask what they want, but you also need to look out for yourself because you are running a business. And so you don't just want to only serve and share great content, you still also need to sell. That's why they are on your email list. So it's finding that balance, [00:41:26] Teresa: right? [00:41:27] It is, it is. And, and like you said, it. For me, again, asking that question is lovely. And I asked it funnily enough just the other day, but I sent three emails a week. Yeah. So, and I asked them, and I said to them, I'm gonna slow down in August. Cause obviously August is our UK summer holiday and I have a daughter and a stepson and you know, hopefully might take a little bit time off at some point. [00:41:48] But for me I was like, so I'm probably gonna send like two emails a week this time. And I, and then, so I said, actually, drop me an email back and let me know what you think about that. And I've had people in the past go, I'd like less [00:42:00] and, and as long as I'm consistent, as long as I told them this is what it's going to be, and I communicate with them and I am thinking of doing less, I'm thinking of maybe just doing two a week on a Wednesday and a Thursday and I will email them going, I've been having a think and I think this is what I'm gonna do and this is why I'm gonna do it. [00:42:16] And, you know, so I think it's that communication and again, treating people like they're real humans. Yeah. Because they are real humans. [00:42:23] Sarah: I think what people get scared because they, the tech is involved and they feel like, Okay, so now this is, you know, the techy part of the business. Yeah. Where nice. It's not, you can still be yourself in these emails and, and Yeah. [00:42:37] Even though you're talking to many people, you're still talking as if you were talking just to one [00:42:43] Teresa: person. I write every email as if I'm talking to one person. Yeah. And, and I personally reply to everyone that responds. Mm-hmm. And I ask them to respond. Mm-hmm. And whether that takes me 20 minutes or three days, I'm the one that responds. [00:42:58] And my team know that they [00:43:00] leave those emails alone because that, and again, I don't have a copywriter. Right. My emails, I write them and I joke that they're probably, they're not award-winning and there's gonna be typos in them. And, and kind of, I'm sorry, but I'm not, because it's like, that's not my zone of genius writing is not necessarily my zone of genius, however, The authenticity of it and the fact of, you want to hear from me so you are going to hear from me. [00:43:24] You are not going to hear from a copywriter who has relayed a story that I've told them. So again, treating it as an additional bit of content, you know, another way to communicate with your audience, but also having that two-way thing and asking them and, and including them in the decision, I think is great. [00:43:42] I do think though, once a month is not enough, nowhere near enough, because like if I said to someone post on social media once a month, and this is the analogy I always give when I get them in the course to go right, how often are you gonna email 'em? What day? And, and initially all of them would go probably once a month. [00:43:59] And then I say to [00:44:00] them, imagine just posting on Instagram 12 times a year. What do you think that would do for the business? Do you think that would mean you get good business? No, of course it wouldn't. And we need to look at emails in a similar way, so, again, it's more about what you're putting in the email than the frequency of the email. [00:44:17] Mm-hmm. . So yeah, so, so we do the sequence emails, we've got digress there. I digressed us. But we do the sequence emails and like I said, the first one is deliver the thing. The second one might be if they're brand new to you, it might be a who you are or normally. The second one for me is, okay, so you had this thing cuz you were struggling. [00:44:34] Have you seen this? So it might be, here's a podcast I did about it. Here's an article I wrote on it. Here's a video I've done on it, but it's helping them further. And then from that point you might introduce yourself, you might explain more about your, what you do, you might then, and some of my email sequences on email, four or five. [00:44:52] But again, you don't have to do this from day one. It gives 'em a video of something that's particularly. Pertinent to what they've downloaded or a [00:45:00] sneak peek into the membership because actually they downloaded a mindset thing and the membership has mindset calls in it. And then, because I have products at the end of it, I might go, if you're interested, actually you might wanna join the club or you might wanna have a look at the club. [00:45:13] And then my last email will say and, and it, this is only cause I'm leading into products that, or a service or whatever. If you are not, then you don't do this. But my last email says, you're not ready. No worries. So basically as well, and the automation is very cool, but I don't teach this. I can teach it to someone who asks, but this is not what I would tell you to get started with. [00:45:31] So for instance, in my funnel, in active campaign, at the end of every email, I have a section in the, in the process that says, did they sign up to the club? If they did, don't send them anything else. If they didn't send them this, did they sign up to the club? If they didn't, don't send them anything else. [00:45:47] If they did, if if they did, don't send 'em anything else. They didn't. And that's what I send them. No worries. That's fine. I see. And that's exactly the [00:45:54] Sarah: thing. You can't do it Cajabi like [00:45:56] Teresa: none of this is no, no, no, it's not right. No. [00:46:00] Yeah. You need a system. And I think, I think. , fairly confident. You can do an element of that in Malechi not Malechi Mailer light [00:46:09] I told you I'd get confused. Yeah, there is an element of that. You can do a mailer light, but you can't do that in Kajabi, which is why again, when switch back, I can afford it. I switched back. Yeah. But again, you know, even saying to at the end, no worries. I've offered you this thing. I think it could be cool, but you don't want it. [00:46:24] And because I very much believe in humane marketing, I don't do close and open on stuff unless it's a course, like build My List where I work with you along it, which means I obviously have to have an intake cuz we all start at the same point. But other than that, my membership is always open, so I just really nicely say at the end, no worries, I'm always here and now you're gonna start getting my regular emails, which, and I tell them what the deal is with the regular emails. [00:46:48] So, so those things. That kind of un onboarding is, is kinda key. So you need all those emails written, which they already are by this point, and then you put them into your system. So then you've got an automation, you've got a thank you page, [00:47:00] you've probably got a tag. And then the next thing we go in and do is probably set up the form again, depending on what system you're in. [00:47:06] So we set up the form first, because on a landing page, you're gonna need to put the form in it, but you can't set up the form without having stuff to link to it because it'll say, well, what do you want to do with this form? And if you haven't got a like, okay, once they filled in the form, go to this thank you page. [00:47:19] Or once they filled in the form, subscribe them to this automation. So that's why we're kind of working backwards and up. So then we do the form bit. And then once we've done the form bit, we then build the landing page. And then once we've done the landing page, all the social media posts are already written, already done. [00:47:36] So it should be as easy as. So then you'll have the link for your landing page. And then it should be as easy as, here's your social media post that you've already created. Shove the link in there when they click through to it. The rest should be absolutely fine. And then obviously we do an element of testing. [00:47:51] I test it, they test it, make sure everything looks right, reads right, and all that sort of good stuff. But yeah, it's not where the process that we go through as the [00:48:00] consumer is we see a social media post. We go through to a landing page, we put in a form, we then go to a thank you page. We then get an email. [00:48:09] We don't create it in the same process because that's not the process that's easy enough for us. Yeah. So, yeah. And I know it sounds big. It does [00:48:18] Sarah: sound right. Overwhelming when you hear it like that. Yeah. But it, it's like anything, it's definitely like Marie Felia would say it's figure outable and once you have figured it out the first time, you can just rinse and repeat. [00:48:32] That's it. The system and the process. And you will come up with different opt-ins and free. [00:48:37] Teresa: Yeah, and I had, and, and again, I promise you, I never came on here to go buy my thing. But had an amazing testimonial. The day I say testimony she just told me, but it was still amazing. One of my members bought Build My List cuz like I said, it's not included in the membership cause it's a very specific and it's followed me along. [00:48:53] So like I said, we'll literally go, has everybody done this now? Let me see it. Has it look yet great? Right once to the next thing. Because I know people need [00:49:00] that gain ability, but she had done the course the very first time I ran it and she actually hadn't been as present in the course as she wanted to because she was doing a tax return or something at the time and the timing just wasn't right for her. [00:49:13] And she actually got one of her team to go through and do the work, so. Mm-hmm. , they actually went in and did the stuff. and they did it and she obviously hadn't done it. And so then it comes a year later and she decides she needs a new lead magnet and cuz the other one had been performing well, but obviously it's nice to have a few, and again, I explain about, you know, why you would want different ones for different things. [00:49:35] And so she decided she wants a new one and she went back to the course and went through the lessons and came on one of my calls and was. I've done it, , I've just done it and, and like I literally just went back and, and did exactly what you said and I've done another one. And she was like, that's amazing. [00:49:53] And then she's doing another one. And it's like, that's the point, like by going through it with you like [00:50:00] that. And even when I'm talking about different systems, the way I try and explain, and obviously you know, you have different systems to choose from, but the way I try to explain it is if you understand what you are trying to do or what you need to do, even if you then go to a different system, you know, okay, I need a page or a landing page, which might be called a website on some things. [00:50:21] Or it might be called a site, or it might be called a page, or it might be called a landing page and I need some kind of form or opt-in or pop in, pop up. So again, where's that gonna be? And I need another page for a thank you page, and I need some kind of automation and I need something to trigger it. So even if you're moving and changing, The, like you said, the idea for me is I teach you the understanding of it and then you can rinse and repeat it. [00:50:44] Mm-hmm. , because, I dunno about you, Sarah. One of the things I found in the online space and, and talking of humane marketing and doing the right thing for our customers is, and one thing that I've been complimented on, which is lovely, is that I don't set my members [00:51:00] up on my students up to always need me. [00:51:02] Mm-hmm. , my aim is to give them the tools and the strategies and it's the empowerment for the empowerment Exactly. To do it themselves again. Yeah. Rather than, okay, I'm gonna give you so much and then, you know, if you want the rest, you're gonna have to come and do this, and do this and do this. Right. It. No, I am so over the moon and she just ha so happens to also be a member as well. [00:51:25] But even, and I, and funnily enough, when I was doing the challenge, I re-interviewed some of the past member some of the past students. And again, they said exactly the same. They were like, I did another one and I did another one. And the other thing that's really lovely actually is I have some marketers come to me and say, can I use it for clients? [00:51:41] And I'm like, if you are, you can come and learn the skill and learn the process and then offer that as a service. And then you can now be, I can create your opt-in, I can set up your email and absolutely fine. You can use my tools and my strategies and my stuff. That is fine if, as long as that's giving you another skill [00:52:00] and you are obviously not selling the corso, as long as you're using the things, that's fine. [00:52:04] And, but I love that. I love that we empower people to, to do those things so they don't have to come back to me and go, I'm gonna have to join again cuz I can't remember how to do it. [00:52:13] Sarah: Yeah, I, I just had my first group in the Humane Marketing Circle go through my book, the marketing, like we're human and they organized everything themselves. [00:52:24] So basically it's member organized and they got together, you know, amazing during three sessions, worked through my workbooks that are available for free. And so I'm like, this is exactly what we need. You know, we don't need more gurus. We need people to get empowered and then do it themselves. Just get the tools and then do it themselves. [00:52:46] And you are so right. And I think, yeah, this conversation here has been so helpful because people are like, Okay. I'm getting the big picture and I'm really getting the details and, and, and maybe they can just, you know, do it themselves now that, that [00:53:00] would [00:53:00] Teresa: be great. And for summits, right? More than enough on the challenge. [00:53:04] I had a number of people, in fact, a huge percentage of people that we talked about, you know, this is how you come up with an idea. These are sort of things that I consider and then they'd come to. , the coaching call I did alongside it. And then the next day they're like, I've created it. Yeah. And I'm like, that's amazing. [00:53:19] Awesome. Yeah. And then, and I had actually, and I'd never had this before, but I had two people actually within the five days create the thing and then they got bit stuck with the tech. Cuz obviously I can only go into so much on a challenge about that. But then they post in the group and I was like, have you changed up to that? [00:53:35] Do this to this? And they were like, I can't honestly believe you're helping me do this. Like Yeah. But you've come into the challenge trying to achieve something and you are working really hard to achieve it. Why wouldn't I help you to achieve it? Mm-hmm. Yes. I know I have a course that teaches all this, but you are so far ahead already. [00:53:51] Yeah. And I would've literally left you at the last hurdle. And, and [00:53:55] Sarah: basically they only needed that missing piece and Yeah. [00:53:58] Teresa: Yeah. And if I hadn. [00:54:00] Thought about them in the way I do and treat my audience the way I do. I'd been like, well that's fine cuz that's in the course. So if you wanna buy the course, it looks there to do that. [00:54:07] And it was like, no, this woman and the woman I was talking about, she has a young child. It was like an 18 month old and it was like, I know how difficult it was for you to turn up and go through the challenge because of how busy you are and managing the child and all this, and the fact that you've done all this. [00:54:23] and, and it was really early in the morning, and I don't, I normally, I get up and I have a morning routine and I don't look at my phone straight away. But for whatever reason, I sat in bed and I was looking at my phone and that message came up. So she'd obviously got up before a child or a child had woken her up or whatever, and gone back to sleep. [00:54:38] So she's messaging me and it was like, I don't know, six feet in the morning and I'm like, do this. And then she came back, I'm stuck on this. Try that. Okay, that works. Okay, you need to change this. And at the end of it, she was like, I can't believe. Like, but you've just done that. And it's, and like I said, why wouldn't I? [00:54:51] Mm-hmm. , you know, I'm setting people up to succeed, not to need me and buy my stuff if they don't need to. [00:54:57] Sarah: Yeah. Yeah. Ah, this [00:55:00] has been wonderful. Thank you so much for sharing so much wisdom and, and tackling the tech, because , I think, yeah, it really, people are gonna take a lot from that. If, if you would add one last tip in terms of, you know, maybe also the content, how to make it humane, you

Starting a business as a mompreneur can be a daunting task but with the right support and mindset, it can be an incredibly rewarding experience. On this episode of The Making Mommy Move Show, Lyss is joined by Teresa Heath Wareing, who shares her own journey of starting a business as a mompreneur. Tere shares the challenges and barriers she faced, and how she overcame them. She also offers valuable advice for other moms who are thinking about starting their own businesses. This is an inspiring and motivating episode for anyone who is interested in starting a business as a mompreneur.Teresa Heath Wareing is an award-winning speaker, best selling author, podcaster and 6 figure online business owner! And She help business owners like you to build a life and business they dream of! Episode Highlight03:44 - I decided to think about the idea of what if I could do this myself, what if I could bring that money in for myself. 09:01 - Sometimes people think I`m going to give you some really smart new strategy that you never heard before but unfortunately there is no magic trick.27:47 - The only way you going to get comfortable, the only way you are going to really start to hone your skill is by doing it and by doing it means you are going to make mistake and that is okay.44:18 - I think it constantly change, it constantly evolves and it is just listening to you in what you do and what you want to do and then tweaking and changing as you need to.RESOURCES:Dozens of powerhouse moms share their wins, tips, struggles, and provide support as we work to accomplish our goals and make moves in our life and for our family. Come join us on Facebook - https://www.facebook.com/groups/3038046059827550/Struggling to create another instagram caption or reel? Get our 30 days of content calendar for free here- https://www.mamamedia.orgMarketing your business, brand, and gaining more sales can be simple! Join the dozens of powerhouse mom-preneurs that share the best marketing secrets, tools, and how they're overcoming their struggles in business in our free facebook group - https://www.facebook.com/groups/605038051310402/Get on THE LYSST to never miss a new episode, blog, or exclusive deal for my favorite mom friends. - https://www.lyssmorton.com/newsletterAffiliates:Website Design Intensive with MAMA MEDIA - get 10% off your website design intensive with referral code MOMMY MOVES when you submit your inquiry - https://www.mamamedia.org/contactContent creation - get 10% off ANY service including social media creation and management, podcast editing and production, youtube editing and optimization, blog writing, and more with referral code MOMMY MOVES when you submit your inquiry- https://www.mamamedia.org/contactCONNECT WITH LYSS:Instagram: Https://www.instagram.com/lyss.mortonFacebook Group: https://www.facebook.com/groups/3038046059827550/Linked IN:

Have you considered creating an online course? Well, maybe now is the time! https://www.gminsights.com/industry-analysis/elearning-market-size (Global Market Insights) claim the global e-learning market surpassed $315 billion in 2021. It's a booming industry, the demand is still strong and there's room for more! Good news! If you're sitting on a mountain of content from across multiple platforms, you may be able to repurpose it into the basis of a great course. In this episode, Amy shares three types of content you can repurpose into a course and provides advice on how to do so. Find out: The benefits of creating an online course Why now is the time to get started 3 ways to repurpose your existing content into an online course Important links & mentions: Content 10x: https://www.content10x.com/ (https://www.content10x.com/) Episode 109 – Creating Online Courses by Repurposing Content with Teresa Heath-Wareing: https://www.content10x.com/109 (https://www.content10x.com/109) Episode 241 – How to Incorporate Animation in Your Repurposing Plan with Christine MacKay: https://www.content10x.com/241 (https://www.content10x.com/241) Episode 247 – How to Create Content with a Video-First Approach: https://www.content10x.com/247 (https://www.content10x.com/247) My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results) Amy Woods is the CEO and founder of Content 10x, the world's first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses. Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing. Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter (https://www.content10x.com/newsletter)

In today's episode of the podcast I am giving you a sneak peek into some of the coaching calls I do every month in my Dream Business Club. This is my member's chance to get tailored advice and support from me about their business and anything they are struggling with.   KEY TAKEAWAYS COVERED IN THE PODCAST   The to-do list of a business owner is never done! So we have to make sure we schedule in times for ourselves. If you are service-based – make sure you pre-qualify your leads and let them know what your prices start from. Once you have initially got in touch with a lead, follow up in around 4-5 days with your link to book a discovery call to try and get them to take the next step. If they don't get back to you – follow up for a final time after a week. Not every lead will be right for you – you don't have to say yes to everything! A tripwire needs to be a no-brainer price so they don't have to think about it too much – around £19. To increase sales – add value to orders such as a bonus gift or double up the order. If you have a Facebook Group for your ideal customers/clients – you need to give them a reason to join! What value will they get? What will they learn? Your social media posts should speak directly to your ideal customer and the benefits to them.   HIGHLIGHTS YOU SIMPLY CAN'T MISS   I talk to Becci Hollis about work/life balance and how to make sure you are having time for you whilst running a business. I talk to Becci McEvoy about following up with sales. I talk to Heather about tripwires and how it works. I talk to Nic about sales and how to get more. I talk to Wendy about social media content and how to structure having a Facebook Group.   RESOURCES MENTIONED   https://www.blossom-academy.co.uk/ (Becci – Blossom Academy) https://beheardsocials.com/ (Becci – Be Heard Socials) https://www.incraftcorner.co.uk/ (Nic – In Craft Corner) https://bodyimageconsulting.com/ (Heather – Body Image Consulting) https://www.camelotcrafts.co.uk/ (Wendy – Camelot Crafts) http://www.teresaheathwareing.com/theclub (Dream Business Club)   Transcript   Hello and welcome to this episode of the podcast as always I am your host, Teresa Heath-Wareing. How are things going this week? So I've got a bit of a special episode for you this week, and I'm a little bit nervous if I'm honest. I have been talking a lot recently and you might've seen in my post, if you follow me or in my emails of showing up even more transparently and more authentically than I do already. Now those are real marketing buzzwords, which can be really annoying because people use them all the time.   But I think I am genuinely quite a authentic person. So for instance, you know, we don't do too much editing to this podcast. We just clean it up a little bit. If I forget what I'm saying or. You know, stutter, like I just did then it gets left in because it's important to know that, uh, I'm a human and I make mistakes and, and we're not all perfect.   And it's not scripted. In fact, this one in particular, I'm sat here. I know roughly what I'm going to say, but I've not even written it down this time. And I would just want to show up as real and as me as possible, and that's going to look like various different things. It might look like less curated images of me.   So when I say curated, I mean like the photo, not photo shop, the photo shoot images. I've been really lucky to have lots of photo shoots, which is ACE and they take really beautiful photos. But I can appreciate that that is like the Instagram version of me. It's me. Absolutely me and they don't do that much editing. They do a little bit, obviously I got terrible bags into my eyes really bad. So, uh, you know, they might tidy that up a bit, but otherwise, you know, it is me.   However, I do get the fact...

Welcome to another episode of The Action and Ambition Podcast! Joining us today is Teresa Heath-Wareing, an International Award Winning Speaker, TEDx Speaker, and Best Selling Author. Teresa works with business owners from across the world, helping them build businesses they adore. She is also the host of the Your Dream Business Podcast and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, Stu McLaren, Mike Stelzner and Dean Graziosi. Tune in to learn more on this!

Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.   In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Teresa Heath-Wareing, an international award-winning speaker and marketing & mindset expert. Teresa was more than happy working in the marketing industry until she had an early midlife crisis. When she separated from her husband, she needed to find a better way to balance work and her four-year old. She realised that as much as she enjoyed her job as head of a marketing agency, it was not great enough to make her want to stay. Thinking she could get another job easily, she quit. Halfway through her eight weeks' notice, Teresa realised that there were no companies that could afford her, so she started her own business as a marketing consultant instead. As her business and reputation grew, her business grew and she was invited to speak on stages across the UK and beyond. Now, Teresa helps business owners all over the world to understand how to market their business and how to work on their mindset around marketing. Don't miss this episode to discover more about Teresa's sound advice on how marketing and mindset go hand in hand in a successful business.   "It's only females that are trying to do everything. We can 'have it all', except we need to decide what 'all' is, and then get help where we need it." -Teresa Heath-Wareing   Highlights In this value-packed episode you'll learn: The importance of setting financial goals early on in your business How being strategic with your business and discovering what works for you will save you a lot of time and energy in the long run How outsourcing can help you become more efficient not just in your business but in your life as well Having the perfect strategy VS having the self-belief and confidence. A simple exercise to do to stop the negative voices that are holding you back. What every business owner needs to know or do with their marketing   "I can't do this all on my own and I'm not even gonna pretend I can. And therefore, I'm not sorry that I've got people to help me." - Teresa Heath-Wareing   About Teresa Teresa Heath-Wareing is an online business, marketing & mindset expert who works with business owners from across the world, helping them to build a business and life they love. Teresa's online membership and her innovative Dream Business Growth Path enable overwhelmed business owners to balance their lives, while building a business they love. As well as inspiring members to dream big and set ambitious long term business goals, Teresa equips them with practical actionable steps to get them closer to their goals. Her holistic emphasis on the whole business, and the mindset of the business owner, enables her members to navigate the world of running a business with Teresa as their biggest cheerleader. An international award winning speaker, TEDx speaker and podcaster, Teresa is recognised alongside some of the world's digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers. Connect with Teresa Website            Facebook Page            Instagram            Twitter              Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.  You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!   > The Driven Female Entrepreneurs Club   About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com   Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients?  To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!