Podcast appearances and mentions of teresa heath wareing

In this episode, I'm diving into why “nice” testimonials are often not enough to actually sell your offer — and why the most effective social proof comes from stories that prove transformation. I explain the difference between simple testimonials and powerful case studies, and why people buy when they can clearly see themselves in someone else's journey. Instead of vague praise like “she was amazing to work with,” your audience needs evidence that your process solves the exact problem they're struggling with. That's where my TRUST method comes in: Tell the problem, uncover the Roadblock, explain what they did with you, Show the results, and highlight the Transformation that followed. I also walk through real examples of how detailed case studies can completely shift buyer confidence. From a membership launch that grew by 300+ members to a webinar success story that went from 10–15 signups and zero live attendees to 96 signups, 21 live viewers, and a first course sale, these stories show how specifics, emotion, and measurable results help overcome objections. We also talk about where to use case studies (spoiler: everywhere), how to gather them consistently, and why collecting client wins is your responsibility as a business owner. Plus, I introduce my Success Story Framework — designed to help you easily collect compelling testimonials and case studies with interview prompts, scripts, and email swipe files. 3 Key Takeaways: Stories Sell Better Than Praise A testimonial saying someone “loved working with you” is nice — but it doesn't necessarily drive sales. Case studies work because they tell a story your audience can emotionally connect with and see themselves inside. Specific Results Build Trust Faster The more specific the transformation, the more believable and persuasive it becomes. Numbers, emotional shifts, and clear before-and-after examples help remove doubts and objections. Collecting Success Stories Is Part of Marketing Great testimonials don't usually appear by accident. Gathering client wins consistently and intentionally should become a regular part of your business process — because social proof directly impacts conversions. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Kristin's website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Success Story Framework Transcript Your testimonials are costing you sales, and not because you don't have happy clients, I am confident that you do, but because you're not getting the right types of testimonials and the right types of case studies that are helping you sell your offer. In today's video, I am gonna be sharing with you the TRUST method, the exact framework that I use to gather case studies in my business that help really explain what I do for my customers, help overcome objections, and ultimately help sell my offers. If we've not met, my name is Teresa Heath-Wareing, and I work with coaches, membership owners, and course creators to help them grow their online business, and I do this through my signature program, Grow Launch Sell, which helps you grow your audience, launch your offers, and sell with confidence. So one of the big mistakes that I see all the time when I'm working with course creators, membership owners, and [00:01:00] coaches is when they come to sell their offers, they are not actually proving to their potential customers that they can actually help with the problem. And by this, I mean they are not giving enough case studies and testimonials. Now, I need to tell you a little backstory about me when it comes to this, because I was really bad at doing this. And if you watch my video about people liked me but they weren't buying from me, we'll obviously put a link to that in the description and show notes, then what you'll see or what I talk about was that I was really afraid to share case studies and testimonials because in my head I like to be very ethical, and I am never the one thing that got them the results, right? For one, I didn't physically do the work. They have to do the work. And two, there is often other things involved with it, and I always felt a little bit like, is it being deceitful? Is it not being honest by sharing these results because it wasn't just down to me? And the truth is, every case study and [00:02:00] testimonial we ever read is never just down to the person they worked with. There are always so many different factors. But the problem was I was letting that stop me from actually sharing or putting any of them out there because I was thinking, "This isn't just down to me." So for instance, let's take the two Lauras. They came to work with me when they wanted to start a membership, and they wanted to put together the membership, they wanted to launch it, and they wanted to get members in. And I worked with them. They actually had six weeks to do this in, and they worked incredibly fast. We all did. We put together a plan, we went through all the steps, and we launched their first ever membership. And their first ever membership got over 300 members in their first go, which is huge and a massive income generator for them. But for a very long time, I didn't share that I supported them with that. And the reason I didn't share is because one of the things that were m- pretty critical to their success was the fact that they had a good [00:03:00] audience. And my fear was that if I shared that I helped them get 300 members in their membership, or 300 plus members, I think it was actually about 350 in the end, that people would think, "Oh, she can do that." Well, I can't guarantee that. Of course I can't. But the problem was, instead of thinking I played a massive part in that that I can share and talk about, and I can use that story to inspire other people, I just completely went the opposite way, and I never said a thing about it. But what that results in is people not buying from me because they don't know I can actually get them the results they're after. So we need to get over the fact that we are part of their story, even if it's not the entire story. Even if they have to physically do the work, if you're a coach, then you'll know you're just supporting them. They've got to actually make the changes. But I think we need to take ownership that we are part of that story and not be afraid to share those testimonials. So I wanted to share that just in case you were thinking, "Yeah, but I feel bad, 'cause I wasn't just [00:04:00] part of that whole thing." So I felt the same. We need to share the testimonials. Okay, so let me tell you the difference between testimonials and case studies. So testimonials are effectively the thing that your customer writes that tells you why you were so brilliant. So we are often asked for testimonials, and we'll often say to them, "Could you write something that I can share that was lovely about me, or that you liked working with me, or the results you got from working with me?" One of the things about this is, one, it's just a snapshot. Two, we're very much reliant on our customer telling us the things that they want to tell us, and sometimes the things that we want to get from it aren't always gonna come out because they're just writing something. And the ownership is on them to think of something, create something, and have something. But a testimonial tends to be a snapshot, tends to be short, tends to be kind of the headlines, if you like. So for instance, this would be a testimonial. So for instance, I worked with Rosanna. She did her first ever launch with me, and she wrote this amazing [00:05:00] testimonial. But that is a testimonial, not a case study. The beauty of a case study is it tells more of a story. Okay, so let's take this one from the amazing Kristin. Now, if you've ever seen me talk before, and I'm smiling already because I love this one so much, you will have seen me talk about Kristin. Because Kristin's story, the case study around Kristin, isn't just the fact that she got X amount of people on a webinar and she got a sale. So the story behind Kristin is that she had actually ran four webinars, and she had had a maximum of 10 to 15 signups to all of those webinars, and no one turned up live. So- In telling this story, you can hear the fact of, like, no one turned up live. That sucks, man. And often if I'm sharing this where I'm presenting, I'll talk about the fact of if you've run webinars and you've ever had that experience, you know how that...

Today's episode is sponsored by Adobe Acrobat. I've been using PDF Spaces to turn my podcast transcripts, show notes and guest info into ready-to-share content for Instagram and LinkedIn; quickly and securely. It also makes collaboration easy and helps me spot trends across episodes. Try it at lizmosley.net/acrobat In this episode, I'm joined by business coach and launch expert Teresa Heath-Wareing to break down what launching really means and how you can use it to grow your business, no matter what you have to offer. I know that it's not uncommon to feel like "launching isn't for me" if you don't run a course or maybe you feel confused by all the online marketing jargon, but my hope is that this episode will give you clarity. We explore how launching is simply a strategic marketing campaign, why every business owner can benefit from it, and how to create a launch that feels aligned, ethical, and effective for your brand and business. We also dive into realistic launch expectations, conversion rates, and why comparing your results to others can hold you back. Whether you're a service provider, product-based business, or course creator, you'll walk away with practical insights to help you plan your next launch with confidence. Key Topics Covered What a launch actually is (and what it's not) How to create a successful launch strategy What a "launch experience" is and why it matters Realistic launch conversion rates and expectations How to launch without feeling salesy or pushy Why visibility is key during a launch Common launch mistakes and how to avoid them How to tailor your launch to your business model Key Takeaways Launching is just a marketing campaign You don't need a brand-new offer; launching is about intentionally promoting something over a focused period. Every business can (and should) launch From product-based businesses to service providers, launches are simply structured ways to create momentum and sales. A strong launch focuses on experience, not just selling Webinars, challenges, email campaigns, and content all help build connection and trust before the sale. Launches boost visibility; even beyond sales Showing up consistently during a launch increases brand awareness and keeps you top of mind. Conversion rates are lower than you think Most launches convert between 1–8%, so small numbers can still mean a successful launch. There's no universal launch formula Your audience size, offer type, pricing, and positioning all impact your results; customisation is key. Big launches require bigger inputs High-revenue launches often involve larger audiences, ad spend, or more intensive selling strategies. Your results reflect your input and your priorities More effort usually leads to better results, but you get to decide what level of effort feels right for you. Episode Highlights 01:00 – Introduction to launching and Theresa's expertise 02:00 – What is a launch? Simple explanation for business owners 06:30 – Examples of launches across different business types 10:00 – What makes a great launch experience 14:00 – Why visibility matters during a launch 18:30 – Realistic expectations and conversion rates 23:00 – Why comparing your launch to others is misleading 30:00 – The truth behind big, high-revenue launches 39:40 – The simple launch framework: Grow → Launch → Sell 42:00 – Choosing the right launch strategy for your offer Final Thoughts Launching doesn't have to feel overwhelming or exclusive to the "online business world." When you strip it back, it's simply about creating intentional moments of visibility, connection, and invitation. The key is to build a strategy that works for your business, your audience, and your values; rather than copying what works for someone else. About The Guest Teresa Heath-Wareing is an award-winning speaker, best selling author, podcaster and 6 figure online business owner. She helps business owners to build a life and business they dream of. Teresa's website: https://teresaheathwareing.com/ Teresa on instagram: https://www.instagram.com/teresa_heathwareing/ Teresa's YouTube Channel https://www.youtube.com/@Teresa_Heath-Wareing I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me If you like to watch your podcasts you can watch all of my solo episodes as well as this one on YouTube. If you enjoyed this episode please leave a 5* rating and review!  

In this episode, I'm diving into the fears that so many of us experience when it comes to launching—and honestly, why they're completely normal. I share the six most common fears I see (and have personally felt), from fear of failure and judgment to worrying about being too “salesy,” showing up visibly, dealing with imposter syndrome, or even having the tech fall apart at the worst possible moment. These fears can feel very real, and they're often the exact reason we either delay launching or go into it feeling stressed and overwhelmed. But instead of letting those fears take over, I walk through how I reframe each one so it actually works for me, not against me. I talk about treating every launch as an experiment rather than something that has to be perfect, focusing on the people I'm genuinely here to help, and reminding myself that selling isn't about being pushy—it's about offering a solution. I also share some practical ways to build confidence, like starting small with visibility, keeping a “love folder” of kind words and testimonials, testing tech ahead of time, and making sure I have support when it matters most. The goal isn't to remove fear completely—it's to move forward with it and still show up with confidence. 3 Key Takeaways: Fear is Normal—But It Doesn't Get to Be in Charge Every launch comes with some level of fear, whether it's about failing, being judged, or things going wrong. Instead of waiting to feel fearless, I've learned to expect those feelings and move forward anyway. Reframing Changes Everything When I stop seeing a launch as a pass-or-fail moment and start treating it like an experiment, it takes the pressure off. Every result—good or bad—becomes something I can learn from and improve next time. Confidence Comes From Action (Not Overthinking) Small steps make a big difference. Whether it's showing up a little more, preparing my tech in advance, or leaning on support, taking action builds confidence far more than waiting until I feel “ready.” LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Have you ever got close to launching or doing a launch and managed to talk yourself out of it, or you did actually launch and spent the entire time feeling sick while doing it? Then this is for you because I want you to understand that the fears you have around launching, I have them too, and my clients have them and I'm fairly confident the biggest people in the industry still have them. So in this episode, I'm gonna name those fears. I'm gonna help you reframe them, and then I'm gonna give you practical advice to help you move through them so that you can go into your next launch with all the confidence you need. Welcome to this episode of the Dream Business Podcast. My name is Teresa Heath Wareing, and if we haven't met, or this is the first time you're watching a video of mine, welcome. But secondly, I help course creators, membership owners, and coaches grow their online businesses, and in these videos and in this podcast. Each week, I give you practical, strategic, actionable advice that you can take away and use in your business. And in today's episode, I [00:01:00] want to touch on something that is really important because even though I am all about strategy, I'm actually a certified coach as well. And I do need to address some of the mindset issues that come into play when we launch, because one of the biggest problems I see. Is people just not launching or they launch it doesn't go very well and they don't do it again. And that is honestly the worst thing that can happen for your business. We think the worst thing that can happen is if we do a launch and it doesn't work, but actually. We don't fail. We learn from that. The way we fail is by not doing it in the first place. So in this episode, I am going to talk you through the fears that I hear the most. I'm gonna help you reframe those fears, and then I'm gonna give you some real practical, actionable things that you can do to help you move through them. So let's start with the biggest and the one I hear the most, the fear of failure. This is a real big fear that I hear all the time, and honestly, it [00:02:00] makes complete. Sense there is a real worry that we put ourselves out there, that we try and do a launch, that we go to sell and we just fail and it doesn't work. And one thing I wanna share with you about all these fears is they are completely natural. Our brain is hardwired to keep us safe. And when it knows that something is making us very uncomfortable, it is assuming. Wrongly, that that might be a lion trying to eat us. So instead of allowing us to be eaten by a lion, it then brings in all these things to help sabotage us so that we keep ourselves safe. So the first thing I want to say is don't be angry or annoyed with yourself that you have these fears. It's perfectly natural. And if we didn't have fears like this, potentially we could get eaten by a lion, and we definitely don't want that. So that's the first thing. Fear of failure. It's perfectly understandable. It perfectly makes sense. So how can we reframe the fear of failure? The truth is you can't fail if you're doing an experiment. An [00:03:00] experiment by its very nature is doing something to see what happens, and that's how I want you to view every single launch that you do going forward. It's an experiment. Because from every launch, we're going to learn something, and from that knowledge, we're going to be able to tweak and improve and get better. But the truth is, if we don't even launch in the first place because the fear is too big of failing, we are never going to get to the point where we actually know what works. So you are only going to fail. If you don't launch full stop, you're not going to fail if you launch because it's an experiment, and we will always learn from that Fear. Number two is the fear of judgment. When we do a launch by its very nature, we are putting ourselves out there. We are sharing our thoughts, our opinions. We've created an offer, which inevitably is to do with us and our brain. We are sharing it with the world and we are saying, look, I know what I'm talking about. And that can be very scary because we're basically putting our head above the parapet and we are basically saying, [00:04:00] look at me everyone. And sometimes the fear of judgment is completely valid. So let's reframe the fear of judgment. The truth is the people who are really judging you. If anybody is, which one of my other mindset things I talk about all the time is what do I know as fact? And we are assuming people are judging us, we're assuming they're going to say something, and honestly, in one way, that would mean they're really paying attention. So we could take that as a really good thing. However. We don't know it by fact. And if we do know it by fact, if someone is judging us, they're not our customers. They're not someone who we are serving or who we are trying to attract. So those people are not people we should be worrying about. The people who are your customers are the ones who really want your help. So they are never going to judge you for trying to help them. So a practical fix for you on this one is I want you to really focus on that person you're trying to help and really think about the fact that. [00:05:00] Without you, they're gonna be stuck where they are and you have something that can help them and that can move them forward. So we're not gonna think about the people that might judge us, we're just gonna focus on the people who need our help. And if I wanted to take this a step further, I would say to you that we are doing them an injustice by us not showing up. So if we have a solution that can help someone, it's doing an injustice to someone else for not. Telling them about that thing that we can help them with and the offer that we have. The third fear is the fear of being salesy or pushy during a launch. Now, the way I'm gonna validate this one to you is if you are even thinking that that is a concern. You are not that person. Do you think the person who is genuinely salesy and genuinely pushy is sat there worrying, oh, am I being a bit pushy or am I being a bit salesy? No. All they're thinking is I want the sale. So the sheer fact that you might have this fear tells me you are [00:06:00] not this person. So the reframe for this is very similar to what I've just said by not sharing that you have a solution. Two, the pain or problem that they have is really doing them a disservice because...

In this episode, I'm busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people generated over £10,000 by refining the offer and aligning it with what the audience truly needed. I also walk you through the simple strategies I recommend before, during, and after a launch—from warm-up content and personal outreach to DMs and follow-ups based on engagement data. The key message is that small audiences can convert incredibly well when you lean into personal connection, intentional effort, and learning from post-launch feedback. 3 Key Takeaways: A Small Audience Can Be Your Biggest Advantage With a smaller audience, I can create more personal conversations, deeper trust, and stronger relationships that often lead to higher conversion rates. Manual Connection Drives Launch Success Personal DMs, voice notes, direct follow-ups, and warm conversations can make a huge difference when growing sign-ups and increasing sales. The Launch Doesn't End at Cart Close The feedback I gather from people who didn't buy helps me understand objections, improve messaging, and make the next launch even stronger. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript Everyone thinks that you need to have a big audience in order to succeed in the online business. And while I won't disagree, it's a numbers game, it doesn't mean that you can't have a successful launch with a small audience. In today's episode, I'm gonna be sharing with you the things that are your superpower when you have a small audience to help convert more people. If this is the first time that you're seeing me welcome, my name is Teresa Heath Wareing, and I help course creators, membership owners, and coaches grow their online business. After being in the online space and having my own business for 11 plus years, I have seen everything there is to see and have been behind the scenes in some very successful launches. Within my programs, I have helped hundreds of online businesses launch and grow their business. And in these episodes I help to give you some of the strategies, the tools, and the tactics that are working right now in the online space so that you can grow yours As an online business expert, it is remiss of me not to talk about the fact. It is a numbers game. [00:01:00] If you've watched my videos before, if you've listened to the podcast, you know I will talk a lot about expected numbers, and it always starts with that first initial thing of how big is your email list. And then from your email list, a percentage will go onto your launch list and from your launch list, a percentage will buy. And that percentage can seem pretty small. And it is. And often people get very disheartened because they go and do a launch and they don't get as many sales as they would like, and they think that they've done it wrong. And then when they come to me and I ask them their numbers, I actually realized that the percentages are bang on where they should be, or in some cases even better than they should be. And the key thing at the beginning was they didn't have the numbers in the first place to get those bigger numbers. However, I want to talk to you today about how you can still achieve a really successful launch. With a small number on your email list, just like the amazing Rosanna Sanna worked with me where she had put together an offer that didn't feel right, and we tweaked it and changed it, and we made sure that it really [00:02:00] aligned with her, her audience and what she wanted to deliver. We put out her offer in a launch through a challenge to her list of only 130 people, and she managed to finish that launch making over 10,000 pounds from a teeny tiny list. So it is possible, yes, I always want you to grow your audience, but it is possible to make good money from a small audience. And in fact, I'm gonna show you today how it's your superpower. So let's talk about how you can maximize your launch. And I'm gonna be covering off two main areas. Before the launch, IE is you're trying to get people to sign up to your launch experience and then actually selling, because obviously the more people we can get into your launch experience, the better. Okay, so before the launch, what can you do to help maximize as many people in your audience to get onto your launch experience? Well, one of the things I teach is talking about pre-launch content. The more you can warm people up, the better. So if you are literally one day talking about one thing, and then the next day [00:03:00] saying, join my webinar or join my challenge, then it comes a bit out of nowhere. So doing pre-launch warmup, doing content that warms your audience up ready is a really good idea, and I would recommend that to any one of any audience. Size the difference when you have a smaller audience is what I would put in that is some engagement and is some outreach. So during that pre-launch, how can you engage with people that are following you online? Can you start conversations not about come and join my launch, but just genuinely doing good engagement on social media. The second thing you can do is once you actually start talking about your launch. Experience IE your challenge, your bootcamp, your masterclass, whatever it might be, is you can actually go and do personal outreach in your dms to tell people about it. Now, I would say doing this personally is much, much better. Again, if you haven't got a massive audience. That's way easier to do when someone has a bigger audience and they do that. Sometimes someone on their team reaches [00:04:00] out and it just doesn't feel the same. Also, it's a blanket outreach and that doesn't feel nice. Whereas if you are having a conversation with someone and you then happen to say, oh, by the way, I just wanted to check that you'd seen this, or, you know what we were talking about the other day, well, I'm actually gonna be covering it in this. Thing. It's so much better, and the likelihood of them signing up to your launch experience is so much better. The third thing you can do is you can go out to your connections and ask them to share it. I don't do this every time, and I wouldn't necessarily suggest for every single launch unless you have the loveliest connections ever because it's going to wear a bit thin. But if you are just starting and your audience is. Small. Then why not go to the people you know online, your friends, your business colleagues, and say, is there any chance you could share this with your audience? Could you literally just share the post for me or could you talk about it or could you mention it on your stories, whatever it might be. Ask them if they can share it. And like I said, when you've got a smaller audience to get them to help you do that. And the first instance is really, really helpful. And finally, why [00:05:00] not go and ask anybody that you've worked with, if they know anybody that would be good for this masterclass, for this launch experience, for this bootcamp, whatever it is that you are doing. Go and have a conversation with someone that you've previously worked for and said, do you know anybody that you think would be interested in this? And could you refer them to me? So again, these are very manual things, which. Always sound a bit odd when I talk about an online business 'cause it's all about scale. But in the early days, we have to do these things. There's a story about the people that own Airbnb that in the first few years of owning Airbnb, one of the things they identified was the photos weren't very good. So they personally went out and photographed people's places. There's. Talk of the person that owns Uber, of actually going and doing Uber and driving Uber so they can experience what it's like in the early days. Even when the business ends up being massive, they're not working at scale in the early days. They're doing things that can't scale. And the beauty of having a small audience and the beauty of getting started is that you [00:06:00] can do those things. 'cause once you scale. You can't do them as easily. Okay? So those are the four things that you can do to actually get them to sign up to your launch in the first place. So let me recap them for you. So the first thing is doing that pre-launch content, but when you have a smaller...

In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his content but also purchasing his £250 “Perfect Puppy” course. That experience made me stop and reflect on exactly what worked—and how those same strategies apply directly to our own businesses. I walk through five key selling lessons I took from that journey, including the importance of creating bingeable, easy-to-find content that builds trust quickly, offering a lead magnet that truly matches what your audience is already looking for, and tapping into your audience's pain and urgency at the exact moment they're searching for a solution. I also talk about how powerful it is to build trust through proof—like testimonials, results, and visible expertise—and why presenting your offer at the right time, especially for lower-cost products, can make all the difference. By the end, I encourage you to look at your own business and spot where you might be missing opportunities to convert ready-to-buy customers. 3 Key Takeaways: Bingeable Content Builds Trust Fast When your content is easy to find and naturally leads from one piece to another, people stay longer, trust you more, and move quicker toward a buying decision. Alignment with Buyer Intent Is Everything Your lead magnets and offers need to match what your audience is actively searching for. When the timing and message align, conversions feel effortless. Timing and Trust Drive Sales When someone is already feeling the urgency of their problem, and you show up with proof and a clear solution at the right moment, the decision to buy becomes easy. If you've ever wondered why some people can turn viewers into buyers so quickly—or how to make your own content work harder for you—this episode will give you practical insights you can apply right away. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript This is a picture of my six month old puppy Nelly Mae, and in today's episode, I'm gonna be sharing with you what getting my puppy taught me about the online space and how I went from not knowing someone to three hours later spending money with them online because they could fix my problem. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches, and I help them grow online businesses in a way that feels aligned with them, their offer and their customers. And in today's episode, I'm gonna be sharing with you how an unlikely story of getting a puppy taunt me stuff about the online business and what it can teach you to. Let me start by just telling you a little bit about this story. So I have two dogs. I have two caucus Spaniels, Woody and Teddy. If you're on YouTube, here's a picture of them. Anyway, in summer last year, we decided to bite the bullet and get a golden retriever. So. My husband was away for [00:01:00] three months and I was getting the dog on my own, and I had never actually trained a puppy or dealt with a puppy because my husband always dealt with the boys as puppies, and we had had them from four months old, whereas I was getting her from eight weeks and I was honestly freaking out. I was like, how do I manage this? What do I do? How do we do this? And I was taking it really seriously as one would hope you do when you get a puppy. So she came along and I was like, I'm gonna need some help. So I started watching or looking for some content, and I went to my favorite place, which is YouTube, where I watch a lot of content. I started searching for, how should I look after my puppy? What do you do in the first 24 hours of bringing a puppy home? Like all the things. And I searched all these questions and then of course, the minute I started searching the algorithm on YouTube started throwing up more videos I might like, and I stumbled across this guy called Will Atherton. And Will had got loads of [00:02:00] videos on how to deal with a puppy and what a puppy should do and how to basically train it. And he also talked about the fact that if you didn't train your puppy, the problem you were going to get down the line is you were going to get a really unruly dog. And one of the considerations I had was I had got this puppy who was a golden retriever, and she was going to be a big dog. So how on earth would I make sure that I didn't have this big, massive dog on my hands that I couldn't control? So after watching. Video after video, after video. I was there for a few hours watching all these different videos. At the end of every video will talked about a program, a perfect puppy course, and obviously being a marketer for one, but someone who had the problem. The pain of, I've got a puppy. I don't want it to be unruly, and I also don't want a big grown dog that I can't control. I went and had a look at the Perfect Puppy course while I was there, and while I was in his content, I managed to find a free mini [00:03:00] course that he had about training your puppy. And I opted in for that. I watched it and basically that, and the videos gave me enough confidence that this guy knew what he was talking about and. I went and bought the Perfect puppy course. Now, when I bought it, it was about 250 pounds, and within the space of about three hours, I'd gone from not knowing who this guy was to giving him about 250 pounds. And the reason I'm telling you this story is because there are five key things that he did that I think you can take away and learn from this when you are selling online. Step number one, he had bingeable content that built my trust. So when I found his first video, I was able to then go and see. He had loads of other videos, and then I went down a rabbit hole of watching these videos, and then I went and found him on social media and saw he was all over social media. So for me. I was able to really get to know this guy really quickly because he had [00:04:00] content. Now, someone might not buy after watching one video, but after watching video, after video, after video, after going down a rabbit hole and looking at someone's social media, after seeing that there is lots of content out there and binging the content, they are much more likely to buy. So step one, have that bingeable content. So if you do not have bingeable content, IE. If I can't find you online and watch what you do and how you do it, then you are gonna make it very difficult for me to even engage with you, let alone buy from you. Number two, he had a lead magnet that captured the intent to buy. Okay, so his lead magnet, his freebie, his mini course, was a perfect prerequisite for the thing I wanted to buy. It was an introduction for some of the basics that you need to know about getting started with your puppy, which was almost step zero. In the steps of wanting a trained puppy. Now, it's interesting. Normally when I would talk about a lead magnet, [00:05:00] I would talk about getting them onto your list and then you nurture them on your list. However, in this particular case, I barely read an email that he sent me other than getting the email to actually log into the little mini course that I could take a look at. I wasn't actually paying attention to his emails because quite honestly, he couldn't have sent me enough emails in time because I did it in such a short space of time. So he delivered a lead magnet that I could then also binge watch because I did. I went through it fairly quickly, and in fact, I don't even think I went through the whole thing. I just got past some of the first couple of videos before I was like, yes, I absolutely need this, because the next thing he did in step three. Was he basically reconfirmed the pain and the urgency within the lead magnet. So within the lead magnet, within the video, he reconfirmed why I needed the course even more. And it wasn't so direct as selling. It was talking about like he would [00:06:00] introduce a concept and then we'd talk about the fact of if we don't get this nailed now, or if we are not learning how to. Deal with this now, then down the line, this is gonna cause a bigger problem. So he was really addressing all of my fears. My fears of, I've got a big golden retriever dog that basically is going to be so hard to deal with. I'm not gonna be able to walk because...

In this episode, I talk about how to know whether you're truly ready to scale your online business — or whether it might be better to focus on strengthening your foundations first. Scaling is often talked about as the next logical step in business growth, but I explain that it doesn't have to mean building a huge, low-touch company. In fact, I share why I personally love smaller, higher-cost, high-touch programs and how they can still scale in a meaningful and sustainable way. I walk through five signs that show you're ready to scale, including having a proven offer you've sold multiple times, reaching capacity with delivery like one-to-one work, and having real clarity about your audience and the problem you solve. I also share five signs that you might not be ready yet, such as constantly changing your niche, lacking consistent leads, or not having a repeatable sales process. By the end of the episode, you'll have a clearer understanding of where you are in your business journey and what your next best step should be. Teresa Heath‑Wareing regularly shares strategies for growing online businesses through her podcast and teaching. 3 Key Takeaways: A Proven Offer Is the Foundation of Scaling Before you scale, you need an offer that has already sold successfully multiple times. When you know people want it and it consistently delivers results, you have the confidence and data needed to expand it. Consistency Creates Growth Opportunities Scaling becomes much easier when you consistently show up with content and have a reliable strategy for growing your audience. When people clearly know what you're known for, your visibility and authority naturally increase. Strong Foundations Matter More Than Speed If you're still changing your niche, struggling to generate leads, or don't yet have a repeatable sales process, scaling may not be the right move yet. Taking the time to strengthen these foundations will make future growth much easier and more sustainable. If you've ever wondered whether you should scale your online business now or focus on strengthening your foundations first, this episode will help you assess where you are and decide on the smartest next step. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube or take the Quiz Transcript When most people come into the online industry, they dream of having an online business that they can scale, but how do you know if your business is ready to scale? In today's episode, I'm gonna be sharing with you the five signs that you are ready to scale, and the five signs that tell you probably not to scale just yet. If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches to help them grow their online businesses. And that's the dream in most cases, to have an online business that you can grow and scale so that you make something once and you sell it over and over and over. Now, before we get into that, actually just one quick thing that isn't necessarily the dream for every online business. I have an online business, and when I first came into it, I dreamed of having that massive launch with those thousands of people coming through the doors and all buying, and I realized the more I got into business, the longer I did this. I've been in business now 11 years, actually, that doesn't fill me up. That doesn't make me happy. One of [00:01:00] the things that makes me truly happy is that I know the people I work with so well. I know who they are, what their business is, who their customers are. I normally know if they have children, what their partners are called, what they like to do on a weekend. I get to know the people in my audience and the people who buy my programs really closely because for me, the people that I work with, they've bought a lot of courses, they've done a lot of the things, and it's still not working. And the only way that. You can actually make it work, or the only way that we can start to understand is for someone like me, an expert in this industry like me, to come into your business more and to understand you more, buying another course or buying another program where you are just another face on a Zoom screen is not gonna move you any further forward than you are now. There is no magic trick that that online expert says they've got that is going to help you launch. There is no one. Thing that is going to help [00:02:00] you grow your business. It really comes down to what is working for you, your audience, your offer, your price point and the way that you like to work and show up. And when you have someone that takes that into account, then they can help you with all the tools that you've got and go. That's the one I would focus on or double down over here. So. Actually, my dream did start to have a big course that I sold, or a big program that I sold, and I created it once. I could sell it over and over and over and over, and actually in reality, that doesn't make me happy. What makes me happy is working with people closely and having a smaller program so I can do that. Which means it's a higher cost program. Anyway, I just wanted to add that caveat because if you are looking at this going, actually that isn't what I want, then that makes perfect sense and that is fine, and I just thought I'd share my story on that, but. We can all scale. Okay, so yes, I want a program where it's very high touch, but there is still room to scale. So how do you know if your business [00:03:00] is ready to scale or not? Here are the five signs that you are ready to scale in your online business. Sign number one, you have sold your offer a few times and a few is a hard one because like if it's a low cost offer, then you probably want to sell it quite a few times. If it's a higher cost offer, then you only might need a handful of people to do it. But you know, it works. That is one of the most important things. In order to scale anything, we've got to have tested it and we've got to know that it works, and we've got to have experienced the thing and gone through the thing. So number one, you have an offer that you've sold a number of times, and you know the offer works. Number two, you are at capacity with your one-to-one or delivery. Often when people say to me. If they work in a one-to-one scenario or in a group coaching scenario, should I put my prices up? One of my first questions for them is, are you full? Right? Because if you're full, that is a sure sign that you could probably put your prices up. The same for whether you can scale your online [00:04:00] business. If you are at capacity with your higher touch things and more people wanna work with you, then there might be something that you could be having, or there might be a funnel you can put them into. To give them a different offer. So if you're at capacity with your one-to-one or at delivery, then yes, you are probably ready to scale. Number three, sign that you are ready to scale your online business is you know your audience really well and you know what their problem is that you are trying to fix. If you are not a hundred percent confident on this, then. Scaling is probably not for you at this point because in order to scale, we've got to know exactly who we're talking to because basically it's just amplifying what we're doing. It's just basically doing more of what we're doing or talking to more people. So if we are not. Talking to the right people or we're not talking to them about the right problem that they have, then scaling isn't gonna help that. Number four, you have been creating consistent content and [00:05:00] people know you for your thing when...

In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers. I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger. 3 Key Takeaways: Paid = Higher Commitment When someone invests money, they're far more likely to show up, engage, and implement — which leads to better results and stronger trust. Engagement and Conversions Improve Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer. Your Launch Can Fund Your Marketing A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money. If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch. If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about. And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it. Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a. Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases. Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was. Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer. I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth. So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds. But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP. So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now. You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult. Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates. So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only. 15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world. Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation. That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free. And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously. So there are lots of reasons why free launches are not as successful and not as good maybe as

In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It's not about what's included - it's about what changes. I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible. If your marketing hasn't been converting the way you'd hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve. 3 Key Takeaways: Market the transformation, not the product People don't buy modules, calls, or features, they buy the result those things help them achieve. Meet your audience on their first mountain Your messaging should clearly speak to where they are now, what's not working, and what they truly want instead. Use proof to make the transformation tangible Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube Transcript In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer. If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers. And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to...

On today's episode of the REAL Personal Branding Podcast, international best-selling author, award-winning speaker, TEDx speaker, podcaster of a number 1 rated podcast, and online business owner Teresa Heath-Wareing shares her insights on personal branding, visibility strategy, and online business growth. A strategic marketing and business growth coach, she works with online business owners, course creators, membership owners, and coaches to grow their businesses to six- and seven-figure levels. In her conversation with Lauren, Teresa shares how she helps business owners increase their visibility and become the go-to expert in their field. She reveals strategies for defining your niche, pitching yourself confidently for podcasts and speaking engagements, and creating lead magnets that convert. Teresa also stresses why focusing on a smaller, engaged audience can produce better results than chasing large numbers. If you're an online business owner, course creator, or coach, don't miss this episode for actionable advice to build credibility, boost visibility, and turn your audience into loyal clients. Teresa explains how to grow your personal brand authentically, confidently share your expertise online and on stage, and avoid feeling pushy or overwhelmed. Connect with Lauren V. Davis here: https://linktr.ee/ldaviscreative Connect with Teresa Heath-Wareing here: https://calendly.com/url?q=https%3A%2F%2Fteresaheathwareing.com%2Fvisible https://www.instagram.com/teresa_heathwareing  

In today's solo episode, I break down the five key shifts we all need to make to successfully market and sell our online businesses in 2026. The online space has changed dramatically, and what worked a few years ago simply isn't enough anymore. I share what I'm doing in my own business, what I'm seeing across the industry, and the practical steps you can start implementing right away. KEY TAKEAWAYS COVERED IN THE PODCAST Relationships Over Broadcasting I explain why connection now outperforms content volume — and how focusing on real conversations builds trust and momentum. Community Over Courses People want belonging, not just information. I share how I'm reshaping my offers to create deeper community experiences. Adapting to How People Find You Search and discovery are shifting thanks to AI. I talk about the small tweaks I'm making to show up where my audience is actually looking. A Better Launch Experience Launches need to feel more personal and supportive. I cover simple ways to elevate your launch without overwhelming yourself. Showing Up as a Real Human Authenticity matters more than ever. I share how being more open and human has transformed the way my audience connects with me. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube, Ep 427 Transcript The online space is changing, and the way we used to launch back in 2020 and 2021 has shifted massively, and some of those things are not working anymore. So if you are trying to sell a course, a membership, or a group coaching program in 2026, then you are going to want to know these five shifts that you can make in your business and your marketing, and how you show up in order to help sell your online offers. My name's Teresa Heath Wareing and I have worked with hundreds and hundreds of online business owners, helping them grow their online business with confidence and without burning out. The online world has changed back in 2020, back in 2021. The online world went through a real boom, and it was honestly as easy as being able to put something out there and people would buy it, and you could do a webinar or a quick challenge and you would have hundreds and hundreds of people come through your launch...

In this very short episode, I'm pulling back the curtain on something new and exciting  I'm launching my YouTube channel! I share why now felt like the right time to add YouTube into my content strategy, what's been holding me back until now, and how I'm approaching it differently this time. You'll also get a sneak peek at the types of videos I'll be creating from launch strategies and list-building to mindset and behind-the-scenes business insights. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Guru Conference  Higher Voltage code: TERESAFUCKINGHW Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Hello, and welcome back to another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Wareing. If this is the first episode you've ever stumbled across, I'm gonna say this probably isn't the one you want to listen to because this episode is gonna be a little bit different, only because there was never an intention to have an episode that doesn't make sense. I wasn't meant to be doing this episode. There was meant to be something else in its place, and I had to do something last minute. Also to make things, I guess different. I was gonna say worse, but maybe not worse, is that my editor isn't around, so I am having to just literally record this live and this is pretty much going up as I'm recording it. The other thing that's making this a little bit unusual or a little bit different is, I don't know whether you follow me on Instagram, but if you do, you might have seen that I now have a puppy a as I record this, she is a 10 week old golden retriever and she's currently in her pen [00:01:00] thing, playpen crate thing next to me and potentially is gonna make some noise as I am recording this and I already has made some noise, so this probably, like I said, if you are brand new to the podcast, this is probably not the best episode. I would go back and like listen to any of the others. This one probably isn't gonna be as polished. So why wasn't I planning on doing an episode this week? I have done 426. This is 426 episodes of the podcast. So why was I not having one this week? Well, I was, but it wasn't meant to be as it is. Let me explain. I have decided that I am going to be starting YouTube. If you are a long-term listener, you will know that I have said this for a little while and it's taken its sweet time to get started. But I wanted to just briefly talk about today why I am gonna start YouTube, what's been holding me back and, and what is going to be coming on the channel. And the reason there [00:02:00] wasn't meant to be this episode here today is because we were meant to have gone live this week....

Teresa Heath Wareing, she specialises in helping entrepreneurs with launches and growing their online businesses. Her clients are primarily course creators, membership site owners, and coaches who want to turn their expertise into profitable, sustainable online businessesThrough her signature Grow Launch Sell programme, she provides strategic guidance and practical systems that help her clients build scalable business models generating consistent revenue. With over 20 years of marketing expertise, she focuses on cutting through the noise to deliver actionable strategies that actually work.Here's where to find more:https://teresaheathwareing.comhttps://www.instagram.com/teresa_heathwareinghttps://www.linkedin.com/in/teresaheathwareing________________________________________________Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!We're Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we're here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business. From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it's through facing ourselves that we find a way to do the fucking thing.Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!). Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you're not alone._____________________Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here: https://linktr.ee/unforgetyourself

Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm.Key Takeaways:00:00 Introduction05:02 Success comes from creating a life and business you actually love.06:20 Avoid tactics that don't suit your personality — they won't serve you.11:12 You can't guarantee the outcome, but you can control your actions.12:30 Set realistic goals, and break them into small, daily steps.17:44 Long-term consistency brings better results than short-term strategy.20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.”25:04 Small audiences offer marketing advantages large brands can't match.31:36 Tech and AI are tools, but humans are still essential.44:42 Treat freelance team members as part of your core team.Resources Mentioned:Teresa Heath-Wareinghttps://www.linkedin.com/in/teresaheathwareing/Teresa Heath-Wareing Limited | LinkedInhttps://www.linkedin.com/company/thw-marketing-&-pr/Teresa Heath-Wareing Limited | Websitehttps://teresaheathwareing.com/Insightful Links:https://www.ianbrodie.com/escape-marketing-overwhelm/https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/https://www.shopify.com/ca/blog/marketing-strategiesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

In this episode of Your Dream Business Podcast, host Teresa Heath‑Wareing talks with Lauren Davis, a marketing & brand consultant, about how public speaking can boost your business. Lauren shares her journey into speaking, offers a framework for deciding whether to say “yes” to unpaid gigs, compares keynotes vs. workshops, and shows how to make the most of events (think networking, pro photos/videos). A big emphasis is put on making sure speaking opportunities align with your values and business goals. Key Takeaways Choose Speaking Gigs That Align with Your Values & Goals Not every opportunity is worth taking. Lauren emphasizes evaluating engagements based on how well they match your personal values, the audience, and your long‑term business vision. Saying yes to misaligned opportunities can dilute your brand and effort. Weigh the Difference Between Keynotes, Workshops, Paid & Unpaid Gigs Workshops and keynotes serve different purposes. Workshops might offer more interaction, learning, or depth, while keynotes often give broader visibility. Similarly, unpaid gigs aren't always “bad”—they can offer exposure, networking, or content. But you need criteria (audience, promotion, platform) to decide whether the cost in time/energy is worth it. Maximize What Each Event Gives You Treat speaking engagements not just as “one‑off gigs” but as opportunities. Get professional photos/videos, leverage them for marketing, build relationships with other attendees/speakers, and ensure organizers promote you well. These extras amplify the value of the speaking moments. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Lauren on Instagram, Linkedin, Website Freebie: 20+ Memorable Speaker Share Their Secret Tips100+ Content Prompts For Speakers Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,

In this Quick Hit, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She's been in marketing for over 20 years and experienced every possible side of the marketing world. Catch the full episode here

In this episode of the Your Dream Business Podcast, I'm sharing how I hit my biggest revenue month ever in May!  I talk about the strategies that made it happen—like using a high-conversion launch, really narrowing down my niche, and focusing all my efforts on one top-tier product. I also dive into the value of low-cost workshops, changing up how often I launch, and seeing every move as a test to get better results. This behind-the-scenes peek gives you practical tips and mindset shifts to boost your own business game.  KEY TAKEAWAYS COVERED IN THE PODCAST Focus on One High-Quality Product: Narrowing your efforts down to one standout product can help you align all your strategies and make a bigger impact. Less is more when it comes to high-conversion results. Every Action Is a Test: Treating every launch, campaign, or strategy as an experiment can help you continuously improve and fine-tune your approach. It's all about learning and adapting! Shift Your Launch Frequency: Changing up how often you launch, and experimenting with low-cost workshops or other creative strategies, can bring fresh energy and new opportunities to your business. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Teresa: In May of this year, I have had my best ever revenue in my business, and in this episode today, I want to share with you the behind the scenes look at what I have been doing differently, how I have been showing up, and what has made that difference in my business. I'll be taking you through the launch strategy that is currently bringing me between 20 and 25% conversion, and that feels so much easier, as well as the three main things that I think have led to having one of the best revenues I've ever had in my business. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are...

My guest this week is British Marketing Guru – Teresa Heath Wareing Teresa struggled to answer when I asked her when she started drinking – that's because she felt that alcohol was always there .  Drinking was normalized in her family - and ever-present in both celebrations and crises. From high-flying marketing roles to becoming a solo business owner, drinking remained central – even becoming part of her identity – G & T with T was a regular feature! Despite appearing very functional, Teresa was secretly struggling. A pivotal moment came when she was too hungover to say goodbye to her daughter on a Monday morning. Years of therapy helped her gradually acknowledge her dependence. She tracked over 100 units of alcohol in a week – a shocking realization especially when the UK low risk limits are only 14! Like many of us, she tried to control her drinking but found that moderation was impossible. Her husband drank the same amount but didn't seem to have a problem – he had an off switch whereas Teresa didn't! Getting sober in 2023 was the hardest thing she's ever done. Her struggle was a long one and It took nearly a year before she began to feel good again. Teresa kept her sobriety private at first, worried how it would affect her brand. Eventually, she shared her story through a 15-episode podcast: Losing Part of Me. Her benefits of sobriety included More energy and focus – leading to greater business success. Improved relationships, especially with her husband. She began to love herself again Top Sobriety Tips: Treat sobriety as your main project. Be patient – healing takes time. Replace drinking with meaningful goals or passions (e.g. her garden). Join a community for support and accountability. Teresa's Message to  listeners: “If you're listening to this, that's the sign you need. Sobriety is hard – but joining a community will get you through... If you're looking for a community then try Tribe Sober! More info  Tools & Resources in Tribe Sober Member Journey Course (7 modules: psychology, biology, neuroscience) Members Vault with searchable tips and content Daily check-ins, trackers, 5 Zooms meetings a week – to suit all timezones Personal guidance from coaches, ambassadors, and cheerleaders Subscription membership for Tribe Sober join up HERE To access our website click HERE If you would like a free copy of our e-book "66 days to sobriety" please email us at janet@tribesober.com If you would like to come to our Saturday afternoon Zoom Cafe as a guest and meet our community just email janet@tribesober.com Episode Sponsor This episode is sponsored by the Tribe Sober Membership Program.  If you want to change your relationship with alcohol then sign up today.   Help us to spread the word! We made this podcast so that we can reach more people who need our help.  Please subscribe and share. We release a podcast episode every Saturday morning. You can follow Tribe Sober on Facebook, Twitter and Instagram.  You can join our private Facebook group HERE Thank you for listening!   

In this episode of the Your Dream Business Podcast, I dive into why some business launches don't go as planned. I talk about what it means to go all-in during a launch, stressing how important it is to fully commit to every part of the process. I share my own experiences, talking about the importance of taking action, being bold, and learning from each launch. This episode is packed with motivation and practical tips for course creators, membership site owners, and coaches who want to level up their launch game. With a mix of personal stories and useful advice, I encourage listeners to rethink their launch strategies and push past their comfort zones for better results. KEY TAKEAWAYS COVERED IN THE PODCAST Commitment is Key: Fully committing to every step of your launch process, from planning to execution, is essential for success. Going “all out” means giving it your best shot, even when it feels challenging. Embrace Action & Learn from Every Launch: Taking action, even if things don't go perfectly, is crucial. Every launch provides valuable lessons that help you improve and grow for the next one. Step Outside Your Comfort Zone: To see bigger results, you've got to push past your usual limits. Reflect on your strategies, be brave, and take risks—this is where real growth happens. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript What is the real reason your last launch didn't give you the results you were hoping for, and could that reason be something to do with you today? I am challenging a. Reason why people don't play all out in their launches and how it's stopping them from the success that they're really looking for. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly. Lines with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online

In this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you'll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and how he's revolutionizing the way we experience virtual summits—with humor, star power, and unforgettable value. Whether you're new to email marketing or looking to level up, this conversation is packed with expert insights you won't want to miss. KEY TAKEAWAYS COVERED IN THE PODCAST Subject lines are everything. Jay explains how great subject lines are the #1 way to increase open rates—and shares real-world examples that work. AI can make your emails smarter. From optimizing send times to refining content, AI tools are changing the way we approach email strategy. Don't underestimate weekend sends. Contrary to common myths, emails sent on Saturdays and Sundays often perform better—especially with the right audience. Automation isn't optional—it's essential. Jay breaks down how automated email flows save time, re-engage cold leads, and drive long-term results. Your CTA buttons matter more than you think. Personalized and benefit-driven call-to-actions get more clicks. Jay shares what to say (and what to avoid). Email is still king—when done right. Relevancy, frequency, and personality are key to building lasting connections through your list. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Jay Schwedelson on Website, Linkedin, Instagram Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram,

In this episode of Your Dream Business Podcast, host Teresa Heath-Wareing explores one of the most common (and often overlooked) questions in entrepreneurship: When is the right time to launch? Teresa dives into the strategy behind launch timing and walks you through three essential questions to ask before putting your product or service out into the world. From understanding your audience's seasonal behavior to factoring in your own personal schedule, she shares practical advice and personal stories to help you launch with confidence and clarity. You'll also discover why September and January are two of the best times of year to go live—and how to make the most of these natural momentum points. If you're planning your next launch or just want to avoid overwhelm and guesswork, this episode offers clear, actionable guidance to help you get it right. KEY TAKEAWAYS COVERED IN THE PODCAST Strategic timing sets the tone for your launch.  Teresa explains why aligning your launch with your audience's energy and attention (like in January or September) increases your chances of success. Ask the right questions before you launch. Clarifying your goals, timing, and preparation windows can reduce stress and lead to better results. Balance business with real life. Personal circumstances—like school holidays, vacations, or burnout—should be factored into your launch calendar. Advance preparation is key. Teresa emphasizes the importance of giving yourself ample lead time so you're not rushing or launching from a place of pressure. Momentum isn't just external—it's internal too. Launching at the right time also means tapping into your own energy, confidence, and readiness. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Have you ever wondered when is the best time to do a launch? Well, unfortunately it's not quite as easy as me giving you a date on the calendar, although. In this episode, I am gonna share with you the two months in the year that are launching sweet spots that...

In this episode of the Your Dream Business Podcast, I share the three powerful secrets behind successful multi-million pound launches—especially for course creators, membership owners, and coaches. Drawing from my own experience and client results. I break down the essential elements that turn a good launch into a great one. From creating high-value pre-launch content to designing engaging experiences and building an irresistible offer ecosystem, this episode gives you a blueprint to elevate your next launch. Also, I highlight the importance of continuous audience growth and staying agile in a fast-changing digital world. If you're planning a launch—or want to improve your results—this episode is packed with practical wisdom you can apply right away. KEY TAKEAWAYS COVERED IN THE PODCAST Pre-launch content builds trust before you sell. - Warming up your audience with value-packed content sets the stage for a smooth, high-converting launch. Engaging launch experiences drive conversion. - It's not just what you offer—it's how you deliver it. Live elements, challenges, and interactive content keep people excited and committed. Offer ecosystems outperform one-off sales. - A well-designed product suite allows customers to go deeper with you and increases your revenue potential long-term. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript If you are selling a course, your membership, a coaching program, anything online, then this episode is a must. Also, if you know anybody else who's doing that, then make sure you go and send them this episode. 'cause today I am sharing the three secrets of multimillion pound launches so that you can improve your next launch. Hello and welcome to Your Dream Business podcast. If you are a course creator, membership owner, or a coach, then you are exactly where you need to be. I'm Teresa Heath-Wareing. I am the host of this podcast. We are on episode 408. There is a ton of episodes to go back on. If you are new welcome. If you are a regular listener, then I appreciate you greatly and hopefully if you are a newbie, you'll turn into a regular listener. Before I get started with today's episode, I would...

If you think launching an online course is just about slapping together a few videos, think again. Jay Schwedelson sits down with the amazing Teresa Heath-Wareing to get real about what it actually takes to turn your expertise (or even just your favorite hobby) into a thriving digital business. Teresa opens up about why most people are focused on the wrong things, the actual numbers behind launching, and how she went from corporate marketing to running one of the world's top business podcasts—plus, why she's obsessed with Instagram and why email is still the ultimate secret weapon. If you've ever wondered, “Could I actually do this?” Teresa's story and advice will give you a reality check in the best possible way.Follow Teresa on Instagram @teresa_heathwareing, listen to her “Your Dream Business” podcast on Apple Podcasts, and find resources on teresaheathwareing.com.Best Moments:(01:28) The “early midlife crisis” that kickstarted Teresa's business journey(03:16) Losing her job and hustling to survive with no savings and a young daughter(06:00) Creating her first course—then being too terrified to sell it for a year(08:45) The cold truth about launching with no audience(10:45) Why building an email list matters more than anything else(14:00) How Teresa landed Pat Flynn and Amy Porterfield as her first podcast guests(17:30) The real math on launches: why you need more people than you think(19:24) Where to follow Teresa and why Instagram is her favorite=================================================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com=================================================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/=================================================AND don't miss out on this awesome FREE upcoming Quick Hit!Marigold: Should I Switch Email Platforms? 5 Truths & Myths!6/24 11am – 12pm ET.Register HERE: https://www.linkedin.com/events/7325947932031991808/comments/=================================================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

ABOUT THIS EPISODE: In this Summer Show Flip episode, I'm thrilled to bring you a powerful conversation I had with Teresa Heath-Wareing on her podcast Your Dream Business. We dive deep into the two most essential elements for online business success—messaging and audience—and how getting these wrong can stall your growth no matter how great your strategy is. I share what's working in my business right now, how the online space has evolved, and why it's more important than ever to lead with clarity, specificity, and true connection. I also walk through how I use low-ticket, high-value offers to attract premium clients without relying on freebies or over-delivering. We talk visibility strategies, narrowing your niche, and how to confidently own your expertise in a crowded space. If you're tired of creating content that doesn't convert and ready to simplify your business for scalable growth, this episode is a must-listen! Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 00:33 Welcome to the Summer Show Flip Series 01:59 The Importance of Messaging and Audience 08:54 The Evolution of the Online Business Industry 12:31 Challenges and Misconceptions in Online Coaching 20:09 The Importance of Specialization and Authenticity 25:59 Client Success Stories 27:56 Personal Financial Struggles and Growth 28:51 Mindset Work and Market Focus 30:30 Specialization and Visibility 31:54 Client Journey and Ideal Client 38:02 Creating High-Value Low-Cost Offers 50:42 Using Ads to Amplify Success 52:18 Conclusion and Final Thoughts   QUOTABLES: “ Marketing is not saying a thousand different things once it's saying one thing a thousand times. And that is really what allows sustainability and that is what allows growth.” - Julie Solomon  “One of the things I'm a big advocate about is don't try and give them 500 ways to do something. If there's three really good ways, just give them those three really good ways. Like I don't need a list of 25 different things to give me one solution. I just need the best thing that you can do and then that'll help me and I can move on.” - Teresa Heath-Wareing GUEST RESOURCES: Listen to Teresa's Your Dream Business Podcast! RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [GROW YOUR LIST WITH EASE] This all in-in-one platform makes it easy to manage everything from emails to events, and even social. Plus, their AI tools are a game-changer. Try Constant Contact free for 30 days and start growing your email list without tech overwhelm.  [READY TO SELL SOMETHING?] Shopify takes care of the logistics so you can focus on what you do best. Set up shop today for just $1/month!

Thinking about running a webinar but not sure where to start… or if it's even worth it? In this episode of Raise Your Visibility Online, Louise sits down with online business coach and launch expert Teresa Heath-Wareing to talk all things webinars. Whether you're new to launching or looking to refine your sales strategy, this conversation is packed with practical advice on using webinars to grow your audience, build trust, and make sales without burning out.  Teresa shares why webinars are such a powerful tool, the importance of setting expectations with your email list, and how small tweaks can make a big difference. In This Episode Who are webinars for? What is a webinar's purpose? Where do webinars fit into your launch strategy? When should you run a webinar? Why do webinars work? What kind of results should you expect? Why the format of your webinar matters   Resources Mentioned Grow Launch Sell Programme Listen to Your Dream Business Podcast Find Teresa Heath-Wareing Online Follow Teresa Heath-Wareing on LinkedIn | Instagram    Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to Raise Your Visibility Online on Apple Podcasts | Spotify Optimise your profile today with our £47 workshop   https://louisebrogan.com/profileworkshop   Raise. Your Visibility on LinkedIn BOOK www.louisebrogan.com/book   

In this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I've learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I also explained what bonuses, upsells, downsells, and cross-sells are, why they matter, and how you can use them in a simple, practical way to boost your offers and get better results. KEY TAKEAWAYS COVERED IN THE PODCAST Small Add-Ons Can Make a Big Impact – Using upsells, downsells, and order bumps can significantly increase how much each customer spends, without needing more traffic. Bundle Strategically – Pairing bonuses and related products with your main offer can boost value and help customers say “yes” faster. Keep It Simple and Aligned – Every extra offer should support your core product, not distract from it—clarity and relevance are key to making it all work. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook Transcript Did you know that someone who offers a down sale increases their average customer spend by $35? Or if you have an order bump, you can increase your average customer spend by $40. But what is a down sale, an order bump, an upsell across sale, and how do they all fit together with your core products so that they're not fighting with them? In today's episode, I'm sharing with you my offer ecosystem that tells you exactly how to add bonuses and upsells and down sells that fit and compliment your core offer. So if you are ready to make more money with your offers, then grab your notebook and pen because you are going to want to make notes. Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. [00:01:00] I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you. Season of life that you are in. In each episode, I'll share with you easy, actionable, and

In this episode of the Membership Geeks Podcast, I'm joined by marketing expert Teresa Heath-Wareing to delve into the strategic use of webinars for driving member sales. We unpack the essential ingredients that make a webinar effective in attracting and converting attendees into paying members. From boosting registration and show-up rates to the nuances of live versus automated webinars, Teresa shares her wealth of experience and actionable insights. Whether you're new to using webinars or looking to refine your current approach, this episode is packed with practical tips to elevate your membership marketing efforts.In this episode:What are the key ingredients that make a webinar effective for attracting and converting attendees to your membership?How can membership owners improve registration and attendance rates for their webinars?What techniques can be used to keep attendees engaged throughout the webinar to ensure they stay for the pitch?Are automated or hybrid webinars a viable strategy, and how can they be executed without compromising authenticity?Thank You For ListeningWe really appreciate you choosing to listen to us and for supporting the podcast. We would be eternally grateful if you would consider taking a minute or two to leave an honest review and rating for the show. They're extremely helpful when it comes to reaching our audience and we read each and every one personally!Finally, don't forget to subscribe to the podcast to make sure that you never miss an episode.

Starting a business often means learning to trust yourself first — especially when battling both personal and professional challenges.Teresa Heath-Wareing built a six-figure agency as a single parent, then transformed it into a successful online business. But her journey involved more than just business growth; she also sought authenticity in both marketing and life."I built a six-figure business while drunk or hungover," Teresa shares candidly about her past struggle with alcohol addiction. “So, if I can do that, what the hell can I do now that I am 100% clear-headed and focused?"Teresa discusses the real meaning of showing up vulnerably in your marketing, why email marketing beats social media for building relationships, and how she generates revenue through multiple streams. She also breaks down the mindset shifts needed to overcome imposter syndrome and self-sabotage.On this episode of Constant Contact's Be a Marketer podcast, join host Dave Charest and Teresa as they explore what it really means to market authentically online, the importance of building your email list before anything else, and why consistency in the right marketing channels matters more than trying to do everything.

Summits are powerful for visibility but what can we do to get more visible outside of summit season? And what should we do to make the most of that visibility? Tune into my conversation with Teresa Heath-Wareing as she shares her framework for preparing to show up confidently, how to make the first few asks feel easy, and her scrappy way of landing collaborations with some of the biggest names in online business. For show notes, head to https://summithosthangout.com/286

The word “empowerment” comes up a lot in this interview with online business-building coach Teresa Heath-Wareing! Teresa is all about empowering people, including herself, to live the lives they want to lead via building their online businesses.I've known Teresa for a long time, and her messaging has been remarkably consistent over the years. We discuss how she built her business up to the level of reputation and success she enjoys now, how she chooses where to place her energy, and her constant commitment to bringing excellence to everyone she encounters. We also discuss her decision to release a more personal podcast earlier this year and how she decides what she does and doesn't share as part of both her personal and business lives.In this episode:Teresa's first personal brand as an employee “I basically started from fear and having my back up against the wall and knowing I need to make money…”“They sort of borderline stalked you!”What made people buy in to Teresa in the early daysLearning from the expertsGetting clients from speaking…then not getting clients from speakingSaying yes to opportunities“...doing the small stuff and working your way up to it”The Hustle: gift bags, selfies, and flying 5,000 miles for coffeeChoosing what opportunities to say yes or no toWhy marketing?Delivering empowermentHer sobriety journey and “Losing Parts Of Myself” podcastWhat she will and won't shareFind Teresa:InstagramLinkedInteresaheathwareing.com Your Dream Business podcast❤️Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrandSubscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

 Teresa Heath-Wareing introduces us to a crucial understanding of how self-sabotage works, explaining that many of us fall into patterns that keep us comfortable but ultimately hinder our growth. Self-sabotaging behaviours often stem from a place of fear—whether it's fear of failure, fear of judgment, or even fear of success. When we're stepping into new or uncomfortable situations, our brain can see these as potential threats, activating a “protection mode” that drives us back to our comfort zones. Teresa highlights that self-sabotage isn't about laziness or lack of ambition; rather, it's our mind trying to keep us safe. Yet, as she reminds us, that “safe” place can end up stalling our growth and keeping us from the breakthroughs we're capable of achieving.  One of Teresa's key insights is the importance of consistency and authenticity in breaking self-sabotaging habits. She speaks to the value of building a visible, authentic presence online—not just for marketing but as a powerful way to establish trust and connection with clients and prospects. Teresa believes that when MSP owners are authentic and consistent in their online presence, they build a network of trust that lays the groundwork for stronger, long-lasting business relationships. This trust allows clients and prospects to get to know you before they've even spoken with you, something that is increasingly important as research shows that most of the buying decision is made before a client even contacts you.  During our conversation, we touched on how self-sabotaging can be particularly sneaky for MSPs, who often prioritise solving technical issues over working on the strategic growth of their business. Teresa explains that this can lead to avoidance of challenging, but necessary, steps like sales and marketing, often because these tasks push us outside our comfort zone. She shares a critical tip: look for patterns. Self-sabotage can manifest as procrastination, indecision, or distractions, and recognising these patterns is the first step to breaking free from them. Teresa recommends slowing down and questioning why we might be resisting certain tasks or decisions. Are we avoiding an uncomfortable feeling or fear of failure? By reflecting on this, we can start identifying the root of our self-sabotage.  Teresa also emphasises the need for incremental changes—what she calls “1% shifts”—to overcome self-sabotaging tendencies. Rather than attempting drastic transformations, Teresa suggests that small, manageable changes can build confidence and create sustainable progress over time. This incremental approach helps build integrity with ourselves, proving that you can follow through on your commitments. These “1% shifts” allow you to step outside your comfort zone slowly, creating new neural pathways that make it easier to tackle bigger challenges in the future. For example, if an MSP owner is hesitant to start marketing themselves online, they could start by making one small post per week. Over time, these small efforts add up, gradually building confidence and consistency.  One of the standout lessons from Teresa is the importance of understanding the ego's role in self-sabotage. Ego can prevent us from asking for help, acknowledging when we're stuck, or admitting that we don't have all the answers. Teresa shares that many business owners may avoid seeking help or taking advice because their ego convinces them that they have everything under control, even when they could benefit from guidance. She encourages MSP owners to step away from this mindset, embrace vulnerability, and take advantage of the collaborative and supportive nature of the MSP community, which thrives on shared knowledge and experiences.  The practical framework that Teresa Heath-Wareing shares in this episode provides MSP owners with tools to identify and address self-sabotaging behaviours. From recognising patterns to making 1% shifts, Teresa's approach is about building self-awareness, resilience, and consistency. She encourages listeners to approach self-sabotage with empathy, reminding us that our brains are simply trying to protect us. With greater awareness, MSP owners can harness their potential by setting aside self-limiting beliefs and making intentional choices that lead to growth.  Whether you're trying to improve your marketing consistency, make strategic decisions, or take your business to the next level, Teresa's insights on self-sabotaging behaviours offer a clear, actionable path. This episode is packed with Teresa Heath-Wareing's expert advice on the psychology behind self-sabotage, and it will resonate with anyone looking to break through their mental barriers to achieve greater success.   To access Teresa's FREE training and workbook, simply click HERE.  You can reach out to Teresa Heath-Wareing through her LinkedIn profile HERE Check out the Teresa's podcast HERE, or her website HERE.  For full details of our Business Blueprint Workshop on Tuesday 3rd December, click HERE.  Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK  And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!   

Show Notes: Why Mindset & Strategy Both MatterWelcome to another episode of Your Business Quest! Today, I'm joined by Teresa Heath-Wareing, an online business, marketing, and mindset strategist.Together we discuss the importance of focusing on both your mindset & strategies as a business owner, plus we share our personal experiences of growing our businesses, whilst also helping others to do the same.Key Takeaways:Own Your Journey:Take responsibility for your wins and lessons. Growth comes from learning and adapting.Mindset is Continuous:Mindset work never ends. Each new level brings fresh challenges to tackle.Action Matters:Balance mindset work with strategic action to see real progress.Stick to What Works:Don't chase every new strategy. Refine and master what aligns with you.Embrace Your Season:Recognise when to push forward and when to step back. Honour your personal and business seasons.Know Your Entrepreneurial Superpower®: Align your work with your strengths for maximum impact and joy. Teresa brings to life the power of knowing her Star profile from Wealth Dynamics.Be Brave:Take small, bold steps that lead to growth and new opportunities.Quality Problems:Growth brings better challenges. Stay resilient and keep moving forward.Consistency Wins:Daily actions build the foundation for long-term success.Choose Consciously:Make intentional decisions & accept their outcomes.----Useful links for you: Take the free Business Magic Scorecard here.Connect with me on LinkedIn | Instagram | Facebook | Send an emailDiscover what your Entrepreneurial Superpower is through Wealth DynamicsBook in for a free Virtual Cuppa hereConnect with Teresa on Instagram & LinkedIn hereTeresa's website: https://teresaheathwareing.com/Mentioned in this episode:Free Masterclass:Register for the free masterclass here on November 21st at 1pm GMT: https://www.osmaansharif.com/masterclass

In this episode, we take a look back at some of our favorite takeaways from our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our 10 special guests covered everything from the importance of relationships in the marketing agency space to developing a brand - not a one-hit-wonder. Hear from John Gleason, Jimmy Smith, Teresa Heath-Wareing, Angie Fischer, Mark Hughes, Kyle Schlegel, Maeve Hagan, Tom Custer, Sam Baier, and Fred Richards. We'd like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

In this episode I discuss the critical importance of prioritising email communication over social media for business owners. It addresses common reasons why business owners neglect emailing their lists and provides actionable strategies to overcome these barriers. I also outline the benefits of a consistent email strategy and offer tips on how to create engaging content for emails. The episode also includes steps to get started with regular emailing and emphasizes the long-term value of maintaining an email list for business success. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming excuses: Addressing common reasons for not emailing (fear of bothering people, lack of content ideas, time constraints, small list size) Creating an effective email strategy: Deciding on email frequency, format (love letter or newsletter), and content type Consistency is key: The importance of regular email communication and building a relationship with your audience If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcription One of the biggest mistakes that I see business owners make is choosing to do social media over sending emails. As a business owner, there's a big focus on posting and being consistent on social media. And I get it. I'm not saying you shouldn't. However, the business owners that I work with that are hugely successful are the business owners who are prioritizing their email list. Yes, they are posting on social media, but that is never at the detriment of then not sending an email to their list. In today's podcast, I'm addressing some of the reasons you might not be consistent in sending emails, or you might not be sending emails at all and how we can overcome them. And then the three things that you need to make sure that you are consistently sending emails. Hello and welcome back to another episode of the Your Business Podcast. I'm your host, Teresa Heath-Wareing. How are you doing this week? Okay. This week I want to give you a little bit of tough love, but bear with me. It's going to be fine. It will be...

Join Mike "C-Roc" as he sits down with Teresa Heath-Wareing, a transformational figure in the world of online business and personal development. Teresa shares her remarkable journey from humble beginnings in the UK to becoming an international bestselling author, award-winning speaker, and TEDx presenter. As a strategic coach, Teresa empowers entrepreneurs worldwide to build the businesses and lives they love. In this episode, she discusses her evolution from corporate marketing to founding her agency, navigating personal challenges, and ultimately embracing a transformative journey to sobriety and mindset coaching. Discover how resilience, authenticity, and a commitment to personal growth have shaped Teresa's path and continue to inspire others to reach their full potential. Whether you're looking for insights into business strategy or personal empowerment, this episode is a must-listen for anyone ready to unlock their true potential. Website- https://teresaheathwareing.com/ https://www.linkedin.com/in/teresaheathwareing/

In this episode, Vicki sits down with the inspiring Teresa Heath-Wareing, a powerhouse in the realms of online business marketing and mindset coaching. Teresa shares her candid insights on visibility, vulnerability, and the courage it takes to share one's true self, even when it's uncomfortable. What You'll Learn: - The Importance of Authenticity in Business: Teresa & Vicki chat about the transformative impact of being vulnerable in your business and how it can resonate deeply with your audience, helping them to connect with the real person behind the brand. - Challenges of Showing Up Online: we dive into the challenges business owners face when trying to maintain authenticity online, and how Teresa navigated these waters by sharing her journey of getting sober.  - Visibility Strategies: Learn from Teresa's approach to increasing visibility without compromising authenticity. She shares practical tips for business owners looking to make a genuine impact. - The Impact of Personal Development: Teresa opens up about her personal struggles and the profound effect personal development has had on her life and business. Key Moments: [00:05:00] Teresa reflects on the initial discomfort of sharing personal struggles publicly and the positive feedback that followed. [00:17:30] Exploring the balance between personal sharing and professional branding. [00:29:00] How Teresa managed to stay consistent with her marketing in a very tough year  [00:32:00] How Teresa managed to get such big names such as Pat Flynn and Amy Porterfield as guests on her new podcast  [00:40:00] Discussing authenticity in marketing  [01:05:00] A thought that will makes you feel braver   Connect with Vicki Website: https://vickiknights.co.uk Free visibility guide: https://vickiknights.co.uk/visibility Instagram: https://www.instagram.com/iamvickiknights   I'm cooking up something new for autumn 2024!  If you love the thought of joining my mastermind group to grow your personal brand, be more visible and be seen as the expert in your field, join the waitlist here.  https://vickiknights.co.uk/mastermind       Connect with Teresa: Website: https://teresaheathwareing.com/ Podcasts: 'Your Dream Business' and 'Losing a Part of Me'  Instagram: https://www.instagram.com/teresa_heathwareing/     Thanks so much for listening. If you enjoyed this episode, please support the podcast by subscribing, leaving a 5-star rating, and sharing it with a friend. Your support helps me bring more fantastic content your way!

In this episode, we continue our Creative Series, focused on the issues facing creative agencies today and how they need to evolve to stay relevant. Our third special guest is Teresa Heath-Wareing, Online Business Owner, International Award-Winning Speaker, TEDx Speaker, Bestselling Author, and Host of Your Dream Business podcast. She's been in marketing for 20 years and experienced every possible side of the marketing world. Hear how to handle the fast pace at which marketing changes, how to create quality creative that actually works for your brand, where agencies can find their superpower, how to showcase your skills as an agency, and what marketing careers will look like in the future. We'd like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com And as always, if you need help in building your Marketing Smarts, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ WORKSHEETS https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

Today's episode of the podcast is a short and sweet Christmas message from me to you! Have a really beautiful Christmas and I hope you have a very happy new year ❤️ LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Instagram, LinkedIn or Facebook Transcript You are listening to the Your Dream Business podcast, and I am your host, Teresa Heath Wareing, as always. Now, at the point of recording this, or sorry, the point that this will come out will be Christmas day. So I didn't want to spend your valuable time. And I didn't think many people would be jumping up on Christmas morning, ready to listen to my podcast episode. So I just wanted to jump in and say. Have a very merry Christmas and I hope that when this comes live that you are enjoying yourself and spending some very valuable time, with your family and friends and relaxing. It has been quite a year for me. I have lots to share with you and lots to tell you, which I haven't quite got round to how I'm going to do that. But all of that is coming in the new year and I have lots of new exciting things that I'll be sharing, including a summit that I am putting on and a more niche that I am going down. So I am super excited about all of that. But like I said, this was just a very quick episode just to say that I've never missed an episode. But this does come out on Christmas day. So I just wanted to wish you all a really beautiful, Christmas and hope you have a happy new year and I will see you on the next episode.

Today's episode of the podcast is an interview with Suzanne Frear, where we take a deep dive into the pros and cons of using Generative AI, such as ChatGPT, to create content for your business. Suzanne is a Creative Copywriter working with passionate small businesses. She helps makers, bakers and motivators shine on the internet and connect with their audience. KEY TAKEAWAYS COVERED IN THE PODCAST The privacy concerns you need to consider when using AI generated content The impact AI generated content has on your SEO The limitations and potential for deception and bias, when using AI generated content I'd love to hear what learnings or light bulb moments you take away from today's episode – please do come and connect with me over on my social media and let me know. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out Suzanne's 'Things You May Not Know About Chat GPT' Blog Join Suzanne's Email List Check out the Dream Business Club Page that Suzanne wrote the copy for Connect with Suzanne on Instagram and LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello and welcome to this week's episode of the Your Dream Business Podcast. And as always, I am your host, Teresa Heath Wareing. But there's a bit of a difference today. After having a, almost a year, I think it was just short of a year off doing interviews, they're back. And I basically got a bit bored of doing episodes on my own and not talking to other people. And also I am limited in the things that I can talk about. Now, obviously I can talk about a ton of stuff because I've been in this business for a long time and I do my own marketing and all that jazz. But there are things that obviously I am not expert in. So although I could probably give you the headline stuff on it. Actually, I need to bring in some experts. So I have started by picking some of my most favorite people who are not only amazing at what they do, but also happen to be awesome people as well. So please welcome to the podcast today, the amazing Sooz Frear. Suze, how are you doing? Sooz: I'm really good. Thank you very much for having me on. Teresa: Oh, my pleasure. I am really excited to have you here now. Sooz has been in my world a little while and what's kind of exciting about her is that her business is fairly new and I've been with her since the beginning, which is quite rare for me. I don't often get to work with people from the very beginning. So tell us a bit Sooz, about what you do and how you got to doing the thing that you do now? Sooz: Okay, so I am a creative copywriter, so I work with...

In this insightful episode, we engage in a profound conversation with online business consultant, Teresa Heath-Wareing, exploring the intricate link between personal well-being and entrepreneurial success. Delving into the harsh realities of the business world, we touch on challenges such as imposter syndrome and the journey to create a business that mirrors our authentic selves. Teresa sheds light on the importance of building a venture that not only aligns with our health and values but also unveils the raw truths about mental well-being, authenticity, and the personal sacrifices a budding business may necessitate. Furthermore, we emphasize the significance of embracing vulnerability in marketing, the influence of personal stories, and the finesse required to share our adversities while staying aligned with our core principles. Join us in this compelling dive into mindful entrepreneurship, and discover how to design a business that nurtures your health, spirit, and financial growth.Key Takeaways:The intertwined relationship between personal health and business success, and the importance of authenticity.The value of vulnerability in marketing and the impact of personal narratives in connecting with audiences.The essential role of a supportive community in navigating entrepreneurial challenges and uncovering latent opportunitiesSupport the showTo Work With Nikita, Book A Free Sales Call Here.Loved this episode? Leave a review: https://www.craftedtothrive.com/reviews/new/Subscribe to the exclusive private-podcast series, Create Your Clarity Mondays, where I help service-based creatives and coaches living with chronic illness get unstuck and grow their businesses with ease in less than 15 minutes.Follow Nikita on InstagramSupport the show

Today's episode of the podcast is all about the importance of creating content as an online business, but why it is important that only you get to decide what type of content that is. In this episode I delve into the key things you need to be thinking about when choosing what content works best for you and your business, and why blindly following the advice of big name experts won't work. If you have not consistently produced content yet in your business, I want you to take some action from this episode. I want you to think about what content would work best for you and then make a commitment to make it happen! I'd really love to know what you choose, drop me a DM on my socials and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST Why creating content as an online business is an absolute must Why you shouldn't try to replicate someone else's content The key to success, no matter what type of content you choose to focus on LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Listen to my interview 'The Power of Content Marketing' with Marcus Sheridan They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer by Marcus Sheridan Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello, and welcome to this week's episode of Your Dream Business Podcast. And as always, I'm your host, Teresa Heath Wareing. So this week is going to be a short and snappy episode because something was brought to my attention the other day and I just wanted to take a minute to talk about it and to kind of reassure you on something. So someone said to me the other day, had I seen Gary Vaynerchuk's post where basically he said, everyone should have a podcast. And if you haven't got a podcast by 2024, like you're missing out basically. And It was really interesting because as you know, I'm a huge podcast fan and I am a huge advocate of content like content for your business is one of the most important things that you can do. So. Why was I so triggered by Gary saying everyone's got to have a podcast? And I think one of the reasons that I am is it because it comes back to pretty much everything that I talk about and everything that I say In terms of you get to decide and you get to choose. And some people are just not designed to have a podcast or are not designed to do video or write or whatever it is. And I think what happens is people look at someone like Gary V and think, well, if he does it, I should do it. If he says we've got to do it, I should do it. Or you look at someone who is in a different season of life or have a different team size, and you look at the content they're putting out and think, oh, I must be doing the same. But the truth is, You shouldn't and there are so many reasons why you shouldn't be doing the same. The first one is You're not them. They are someone completely different to you. They...

Today's episode of the podcast is all about how to set clear boundaries in your business, to help you find balance and supercharge your success. This is a huge subject, and so this episode is only an introduction, but in it I cover the things that put you off making boundaries, what you worry about when you do make them, and then how to actually make boundaries and enforce them. KEY TAKEAWAYS COVERED IN THE PODCAST Questions to ask yourself to find out what boundaries you need How to have a flexible approach to boundaries and still ensure they're respected What you need to do when you communicate your boundaries Did you take something from this episode that you're going to put into practice? Please do connect with me over on my socials and let me know, I'd love to hear from you! LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello and a super warm welcome to this week's episode of the Your Deam Business Podcast. And as always, I am your host, Teresa Heath Wareing. So this week, big subject and I think it's a subject that every business owner, well, generally anybody, but specifically business owners need to hear. And it might be one that you, well, not might, it's definitely going to be one that you want to share with your friends and share with your business friends, because this is one that I think everybody struggles with. This week, we are talking about boundaries. I said it, the big dreaded word. Most business owners that I speak to either tell me directly they need to work on their boundaries or they share stuff with me that makes me think. You need to work on your boundaries. And I've been wanting to talk about this for ages. And I've been doing research and learning and watching stuff and listening to stuff and reading stuff. And I like to really know a subject well before I talk about it. And this is a big subject, a really, really big subject. So the chances are we are just going to do a bit of a whistle stop tour around some of the key elements. But most importantly, The things that put you off making boundaries, what you worry about when you make boundaries and then how to actually make boundaries and enforce them. So this week we are going to be doing an introduction to boundaries and I want you to listen up, take some notes if you need to and then try and put some of these things in practice. Because it's something that anybody can improve their situation by working on. And. It goes for me too, like I can work on my boundaries as much as anybody else. And actually some of the stuff that we're going to be talking about is a bit surprising today. So get ready, like I said, share this with someone who you think you'll need and we will look at boundaries. So. This is something that people really struggle with. They struggle to put boundaries in place. Because often they attach boundaries to something negative, or bad, or emotions, or bad feelings, or they might think it's rude, or they're being mean. People think that if they put boundaries in place, that...

Fed up of self sabotaging your own success, and need practical ways to break the cycle? In this episode I help you understand how you self sabotage, and what you can do to prevent it from happening in the future. KEY TAKEAWAYS COVERED IN THE PODCAST The cycle of self sabotage Signs of self sabotage How to stop self sabotage Is this something you struggle with? Please do get in touch and let me know, I'd love to hear from you. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Find out more about my 1:1 Business and Mindset Coaching Find out more about the Dream Business and Executive Club Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Welcome to Your Dream Business Podcast. This is episode 310. And as always, I'm your host, Teresa Heath Wareing. How are you doing this week? So we had a bit of a break over summer. Well, I say a break, you didn't. We had replays of really important episodes, but I had a little break from recording some fresh episodes. So I am back today with a new episode. So I want to talk about self sabotage. Now it's something that we did in our in person event in June, because what happens is we create these goals and we look at all these things and we, yes, we want that. And then somehow we managed to sabotage ourselves. And sometimes we are so clever and so good at it. We don't even see that it's us doing it. We just think, Oh, well, that always happens. Or that's, you know, one of those things and it wasn't meant to be. But actually somehow we manage to sabotage ourselves really, really well. So often one example that's brought up, which is a really good example, is dieting. So why is it when you want to diet, you manage to self sabotage yourself by, you know, well, I've got to eat that thing, or I've got to, go out for dinner, so I'll start tomorrow. And yet that always happens. So what we're going to talk about today is self sabotage is the act or habit of behaving in a way that interferes directly with one's own goal, well being, relationships, et cetera, as by comfort eating, procrastination, or lashing out at others. So that's just what the internet had to say. But a really good quote from John Acuff is self sabotage is when you drill holes in your own ship because the trip is going so well that you feel uncomfortable because someone or something taught you that you don't deserve smooth sailing. And you might be sat there thinking, why would I even like self sabotage? Why would someone do that? Surely they wouldn't do that. But we do, and we kind of can't help ourselves. So it's like this cycle that we can go through. So we have a goal, and the goal means that we try and take some action to do that goal, okay? Which inevitably means stepping out of our comfort zone, or stepping a little bit into something that we're not completely confident doing. And our body and our brain perceives that as a threat. It perceives it...

Today's episode of the podcast is a replay of a previous episode, talking all about the importance of building your own email list. In this episode I answer the most frequently asked questions that I always get asked about how to build an email list and my top tips for getting it right! KEY TAKEAWAYS COVERED IN THE PODCAST what to email your list the best day and time to send an email how to stop your emails going to spam how to stay consistent the platform I'd suggest if you're just starting out the platform I'd actively avoid using Please note that as this episode is a replay, the 5 day list building challenge that is mentioned has already taken place. LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out my Summer Sale bundle Sign up to my emails Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Kind of obsessed with this building because for me, no matter what your business is, no matter what size it is, no matter where you are in your business, building a list is one of the most important things that you can do because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you're basically almost collecting people who are your perfect customer, which is amazing. You are listening to Your Dream Business Podcast Episode 249. You are listening to Your Dream Business Podcast and I am your host Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love, then this is the podcast for you. Each week, I will share with you business marketing and mindset, tools, and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business. Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically

Today's episode of the podcast is a replay of a previous episode, talking all about the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. KEY TAKEAWAYS COVERED IN THE PODCAST What consistency should look like in an ideal world How to proactively engage on your social media What a call to action is and why it's important LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out my Summer Sale bundle Check out the Growth Path and Content Hours in my Dream Business Club Membership Connect with Becci on Instagram or LinkedIn Connect with Sooz on Instagram or LinkedIn Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcription Hello, and welcome to this week's episode of Your Dream Business podcast with me, Teresa Heath-Wareing. How are you doing this week? So just a quick reminder, I have changed how I'm doing the podcast. There's no intro and outro. There's no fancy editing clips at the beginning. There's basically just me hitting record on my computer, sat in front of my mic and talking, and I did this purely as a way to simplify the process and my business. And sometimes I think we need to have lots of processes and systems and people, and sometimes I think it's just good to simplify stuff. So, This is episode 294. Like, wow. Actually, while I'm on that, like I always do something special for like, Episodes a hundred and episode 200, and obviously we are just seven episodes. That is right. No, six episodes. Can't do maths, off episode 300. And I haven't yet decided what I'm doing. So what would you have for me do on episode 300? Let me know. Drop me a DM, come and find me on your favorite social media platform and let me know what you would like me to do on episode 300. As a heads up episode 100, I was interviewed with my husband with the, by the lovely BizPaul, so he interviewed both of us. That was quite funny. I enjoyed that episode. Episode 200. Me and my husband just chatted. Um, and it's funny, right, because no offense to my husband, I love him dearly, but back in the day he was in my business a whole lot more. And when he was in the military and then he retired from the military, so he basically worked in my business, whereas now he has a real job. Not that the military wasn't a real...

Episode Summary: Unlock the secrets of crafting your dream life as we sit down for a heart-to-heart with our special guest, Teresa. This episode is a treasure trove of wisdom about recognizing what a dream job or dream life means for you as an individual. We paint the canvas of life with different shades of ambition, courage, and self-understanding as we journey through the concept that our dreams are ever-evolving and adjustable according to our life seasons. We guarantee that you will leave this conversation with a renewed focus on your priorities and the confidence to chase them, no matter the odds or naysayers. There's no denying the struggle of balancing life's many roles, especially when you're a parent. So, we pull back the curtain on 'plateau thinking', and how a purposeful goal can be your beacon when it comes to navigating your work-life balance. Teresa shares her insights on the art of involving your children in the workspace, and how it fosters their understanding of hard work and excellence. Our candid talk on work-life balance decisions, pivoting, and how personal experiences influence your goals will inspire you to march forward, taking those calculated risks with confidence. The last leg of our journey with Teresa explores the entrepreneurial spirit and the courage required to make radical decisions. We reflect on embracing the struggle, understanding the self, and the role of risk-taking in creating a successful business. Teresa's personal journey of transitioning from her current job to following her passion, in the face of the uncertainty of COVID-19, is a testament to resilience. We also discuss the power of contentment, personal growth, and the fulfillment that comes from service. By the end of this robust conversation, you'll have an enriched understanding of how to build trust and grow a following, all with a leap of faith and radical decisions. Join us for a conversation that will not only inspire you but also empower you to create your dream life, balance work and family, and overcome challenges to reach your goals. Teresa's Bio: Teresa is an international best-selling author, award-winning speaker, TEDx speaker, trainer, podcaster and business owner. She is an online business, marketing & mindset strategic coach who works with business owners from across the world, helping them to build a business and life they love. Get in touch with Teresa: https://teresaheathwareing.com/ https://www.instagram.com/teresa_heathwareing/ https://twitter.com/theathwareing https://www.linkedin.com/in/teresaheathwareing/  Episode Chapters: (0:00:13) - Creating Your Dream Life Understanding ourselves to create a dream job and life, staying focused and confident, and adapting to changing seasons are discussed. (0:04:34) - Goal-Setting and Balancing Parenting We discuss plateau thinking, goal structure, work-life balance, and involving children in work to promote excellence. (0:09:15) - Work-Life Balance Challenges and Decisions We consider life decisions, comfort, pivoting, and personal experiences to shape goals. (0:14:52) - Comfort to Struggle as an Entrepreneur Taking risks, understanding oneself, having purpose and structure, and assessing life decisions are key to creating a successful business. (0:22:32) - Start a Business With Passion Believing in ourselves, navigating uncertainty, and transitioning to passions are discussed to build meaningful lives. (0:26:57) - Finding Contentment and Enjoying the Journey Contentment, freedom, decisions, and faith are discussed to create a meaningful life. (0:30:39) - Overcoming Addiction and Starting Anew Leaping into a new life, understanding oneself and embracing change to create a unique purpose are discussed. (0:40:45) - Service and Personal Growth We discuss mindset, initiative, 'FU Teresa', service, and money as byproduct. (0:44:18) - Building Trust and Growing a Following We discuss taking a leap of faith, having the right mindset, understanding ourselves, being content, and making radical decisions.

Following on from last week's episode, the next few week's episodes are going to be replays of past episodes. Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one. Starting with today's episode, which is all about how you can come up with your perfect customer! In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that.  KEY TAKEAWAYS COVERED IN THE PODCAST The problem with only looking at demographics How to understand your customers behaviours, motivations and aspirations Why you need to focus more on the benefits of what you sell, rather than the service or product itself LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Check out my Summer Sale bundle Join my Visibility Challenge Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: The whole point in getting to know who your customer is, is that your marketing, your messaging, your social media. Your, your, your content should always be leading them to you and your stuff. I, as your perfect customer, should read your content, should see a social media post and think you're talking directly to me. And that's really hard to do when you don't know who these people are. You are listening to Your Dream Business podcast, episode 289. You are listening to Your Dream Business Podcast and I am your host, Teresa Heath-Wareing. If you are a business owner who is striving to build a business and a life that you dream of on your own terms and doing something that you love then this is the podcast for you. Each week I will share with you business, marketing and mindset, tools and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello, and a really warm welcome to this week's episode of the podcast. How are you doing? So this week I am going to talk all about your perfect customer. Because I was putting together a freebie that I have about visibility. If you want it, you can go to teresaheathwareing.com/visible, and basically it's like a five day email challenge where I email you every day and I give you something specific to do. And it's all about getting more visible, getting in front of other people's audiences through things like podcasts and speaking on other people's in other people's groups, or doing a guest blog or whatever it might be. But it's a really brilliant way to increase your audience and a really successful one. So I've put together this visibility challenge, and when I was putting it together, I was going to record a video about how you come up with your perfect customer, how you know they are. And I just didn't get time cuz I...

For one week only, interviews are back on the podcast, and in today's episode, you will hear me talking to the amazing Kendall SummerHawk. Kendall created the Sacred Money Archetypes® Certified Coach training to support her mission to put the power of making money into every woman entrepreneur's hands. In this episode we delve deep into what the Sacred Money Archetypes® are, and how they work... trust me when I say it's a must listen! KEY TAKEAWAYS COVERED IN THE PODCAST How to apply your values to your money Why your money mindset is something you are born with Why it's important that women pay attention to money LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Kendall on Instagram Take the quiz to discover what your Sacred Money Archetypes® are Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: Hello, and welcome to Your Dream Business Podcast. I'm your host, as always, Teresa Heath-Wareing. So, as you know, if you're a long term listener, I stopped doing interviews back in January, and I've been doing solo episodes, which I've really enjoyed. But one of the nice things about not having to fill episodes with interviews is that when I get someone who Asks or approaches me and says, can I be on the podcast? And I really want to speak to them. It's really lovely that I then get to just interview who I want. And it just happens to be a random interview, which I'm really excited about. So today you're not just going to hear my voice for a change. You are also going to hear the voice of the amazing Kendall SummerHawk, who is here to talk to us about the sacred money archetypes, which if you know them, you'll know, I really love them and I find them fascinating. So Kendall, welcome to the podcast. Kendall: Thank you so much for having me here. I feel so honored and privileged and very special because you don't do that many interviews and I love it. As I said before, I just love your brand and what you're about and the richness and the depth and the quality of the training and information and transformation you bring. So I'm especially honored to be here today. Teresa: Oh, thank you so, so much. So I used to, so we will do as I used to do. If you could start by explaining to my amazing audience who you are and how you got to do the thing that you do today. Kendall: Yeah, that's like one of the toughest questions. So I've actually been in business almost 23 years. It's incredible. How long it's been. And, what I am is, you know, we, we, we focused on certified coach trainings. We have several certified coach trainings. We have the sacred money archetypes that you mentioned. And then we also have the money breakthrough business coach training. And really what I focus on though is my mission, which is to put the power of making money into every woman's hands. That is my whole mission and vision for, and my why of what I...

Today's episode of the podcast is all about the new social media platform that everyone is talking about - Threads! In this episode I share how to know whether to do something new, how to know when something has worked or not worked, and how to stay in your lane and keep your head down and get on with the things that you need to be getting on with. Are you on Threads yet? How are you finding it if you are? Drop me a DM on my socials and let me know, I'd love to hear from you! KEY TAKEAWAYS COVERED IN THE PODCAST Why the issues you face with social media isn't necessarily about the platform you're on The hockey stick effect of consistency The most valuable resource you have as a business owner LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Happy Mind, Happy Life by Dr Rangan Chatterjeee Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript  You are listening to your dream business podcast. And as always, I am your host, Teresa Heath Wareing. Welcome to this week's episode of the podcast. Now, I actually started to get a bit ahead of myself again, as you will know, if you're a regular listener, I have literally been recording these like days before they're due to come out, which is very unlike me. So I sat down the other day with all my team and we planned out the next, I don't know, six, seven episodes. And then the world, did something. And I thought, Oh no, I really need to talk about that. So we've moved episodes again, but that's fine because that's kind of one of the advantages of doing it as quick as I am doing it as it were. I mean, there's good and bad to batching and doing things on the fly. So at the moment doing it on the flight is helping because I wanted to address something that has happened, in the marketing space. So Threads have just come out. Instagram, Facebook Meta have released a new social media platform which is in, meant to be a competitive thing towards Twitter. And it's not that I want to sit and talk about Threads, because I really don't, and I'm not on it, so I don't know anything about it, so that's not going to be of any help, if that's what you're thinking this episode is. It's that I want to talk about around this subject of... How do you know whether to do something new? When do you know something has worked or not worked? And how to stay in your lane and keep your head down and get on with the things that you need to be getting on with and not get necessarily distracted and swayed by other stuff? So, It came out and suddenly my Instagram feed is full of here's my first Thread, here's what's on Threads, and then of course all the social media people are putting on there, well not even just social media people, marketing people, and someone made a joke about, you know, give two days and there'll be a course on how to use Threads. You know, everyone's commenting on it and I get it. If people are in that space, absolutely. They should be commenting on it.

Today's episode of the podcast is all about the importance of aligning your business decisions with what feels right for you, rather than conforming to industry norms or seeking validation from others. In this episode I share my recent experience of how and why I have made decisions in my business, that goes against the advice of the online business industry. KEY TAKEAWAYS COVERED IN THE PODCAST Why you need to trust your gut instincts and not be swayed by the opinions of others How the Dream Business Club has changed over time and who it now attracts Why I have changed my pricing structure to move away from Grandfather pricing, which is not the done thing in an online business I'd love to know if you have an experience of going against the norm in your business, or if this episode has inspired you to do it in the future - please drop me a DM on social media and let me know! LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Find out more about The Dream Business Club Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript Hello and welcome to Your Dream Business Podcast with me, your host, Teresa Heath Wareing. How are you doing this week? I got lots of messages from lots of you about last week's episode and how useful it was and how you thought that, you know, the timing was perfect. I just feel like a lot of people are going through a lot of stuff at the moment, and that's why I want to do an episode on when things go hard in your life, how do you then keep going in your business? So, I really hope if you got a chance to listen to it, it did help. If you haven't listened to it, then please go back and listen to last week's episode. I think it was quite a good one. This week I wanna talk to you about some changes I've made in the club. And the reason I wanna tell you these changes and talk about it is because I am hopefully gonna give you permission to do what you want to do in your business regardless of what is the norm or what people expect or think, or have done it in different ways all that time. So as you know, I have an online membership or you might not know, in case you don't know. I have an online membership and it's pretty awesome. And the membership started off, it was actually called Marketing That Converts Academy, so that when I first started back in the day, like four years ago, I've had my membership now. I, my background's marketing, my degrees in marketing and I know a lot of stuff to do with marketing. And I set up this academy, this membership in order to help small businesses with their own marketing and help them develop their businesses through marketing their businesses better. And over the years I have changed and it has changed dramatically. I and now the club, it's called Your Dream Business Club is much more focused around business in general as well as obviously, you know, the marketing stuff is still there, but definitely focused around, you know, running a business in general, but also now includes a lot of mindset, a lot of coaching because I've developed and I've been, become a...

Today's episode of the podcast is all about the challenges of balancing personal life and business when things are not going as planned. In this episode I discuss how as business owners our personal and business lives can be very much intertwined, and I share my top tips around what to do when managing both feels incredibly difficult. I'd love to know if this episode helped, and whether you had any lightbulb moments whilst listening to it? Please feel free to drop me a DM on my social media and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST Practical action you can take to keep moving forward Being able to prioritise what needs to be done The importance of giving yourself grace and practicing self-care LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Connect with Teresa on Instagram, LinkedIn, Facebook or Twitter Transcript You are listening to Your Dream Business Podcast, and as always, I am your host, Teresa Heath-Wareing, and welcome to today's episode. How are you doing? So? I am recording this episode on the Wednesday before it goes out on the Monday, which is very unlike me. But one thing I pride myself on is being honest and upfront and showing you that business is not always the Instagram dream that we want it to be. And these last few weeks I have really, really struggled to get myself organized and get things ahead of time. In fact, I haven't sent an email to my list for two weeks, I think now. And before that I was sending it like, I think I was just about sending it consistently as I normally do on a Tuesday and a Thursday. But I have had a ton of stuff in these last six weeks. Like, work stuff from traveling to meetings, to being away from home for like two and a half weeks in the States, and then being back, and then being away up in, Newcastle, doing my own in-person events, doing other people's events. And then I have had a lot go on in my personal life, and it's not to say that I wanna sit here and share with you all, not that I don't normally share, but some of these things that have happened are not my stories to tell. But the reason I wanted to mention it again, is not for sympathy. It's not for people going, is everything okay? And you know, like anything that I really don't want you to do that, that's fine and I am fine. I think the reason I wanna talk about it is because, or the reason I've brought it up is because stuff happens in our life. And what do we do when literally it feels like the world is falling apart around you and you are still trying to show up and run your business? Because that is one of the hardest things that I have ever had to do, ever. I was thinking about this, so I did a coaching call with my executive club members and we're really kind of changing up how things are happening. And in fact, I came back from the States completely fired up of like, right, loads of changes are happening and then personal life kind of fell a bit on the floor and that all got shelved, obviously. But one of the things that is gonna change in the club is, is how I'm showing up and what I'm doing and, and I guess being more of the coach that I am, And doing more of that. So I asked the members...