Podcasts about membership marketing

This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.

National STEM/STEAM Day, a day dedicated to promoting and celebrating education and careers in science, technology, engineering, art & design, and mathematics, takes place on November 8th. In honor of national STEM/STEAM Day, ABMA is dedicating November's podcast episode on discussing the importance of STEAM in the boiler industry. ABMA's Vice President of Membership & Marketing, Shaunica Jayson is joined by Catie VanWormer, Director of Hydronics at Cleaver-Brooks, and Steven Taylor, Vice President - Rental Division at WARE. Catie will share how her engineering background has shaped her career in the boiler industry. Steven, with over 40 years of experience in the boiler industry, began his career as a welder, and he will share his insights and expertise on how welding plays a crucial role in our industry. Tune in for an enlightening and inspiring discussion at the intersection of STEM/STEAM and the boiler industry. We hope this episode will inspire those pursuing STEAM careers to consider opportunities in our field.

On Episode 60 of the Relentless CEO Podcast, dive deep with fitness marketing maestro, Jeff Sherman. Together with host Adam Kifer, they unpack the alchemy of innovative strategies from the world of Move Martial Arts, automation's magic touch to lead nurturing, and the ever-evolving world of franchise dynamics. Discover the power of gamification in martial arts, the intricacies of franchise disclosure, and the unique approach to teaching invaluable life skills to the young generation. Whether you're a budding entrepreneur or an industry veteran, this episode is packed with insights that'll reshape how you view fitness marketing.

This episode of Value Proposition by EXEC dives into marketing tips for associations, clubs, and enterprises to better communicate membership offerings and value. We then share a handful of creative team-building activities for your executive leadership, and we wrap up with a highlight of Yohaha, which helps with assistants to help with home tasks, family plans, and much more. How to Effectively Market Your Membership Offerings: Tips for Associations & Enterprises Marketing is an intricate art of communication and a skill of conveying the right message to the right people at the right time. And in the context of membership programs, it is the magic wand that transforms casual browsers into engaged members and one-time members into loyal advocates. So, how do you ensure your marketing efforts hit the bullseye? How do you articulate the value of your membership offerings in a way that resonates with your target audience and compels them to join? In a world where competition for attention is more intense than ever, simply having stellar membership offerings isn't enough. Whether you're an association trying to attract new members or an enterprise aiming to increase the uptake of your membership program, meticulous strategies are required to make the most of your marketing efforts. Leadership Corner: Great Team Building Activities for Your Executive Team More often than not, the term ‘ice-breaker' or ‘team-building activities' will trigger a wave of eye-rolls and employees inching their way to the nearest exit. This response is usually because these activities are boring, overdone, or might even make some uncomfortable. However, when done right, corporation-wide team-building activities can provide an organization with massive benefits. In fact, a Gallup survey found that a highly engaged leadership team can increase employee engagement by as much as 39%, a domino effect that'll trickle down to the entire company.  Whether you're looking to improve team communication and collaboration, build trust and teamwork, or challenge employees to think in new ways critically, the right team-building activities can help you get the most out of your organization. Often, team-building activities are hosted during company retreats; however, executives can also host these exercises within the office. They can be an opportunity to unwind and have fun or to engage different parts of the brain. We've listed our favorite activities to host in and outside the office.  EXEC Partner Spotlight: Yohana Yohana provides virtual assistants for busy people to help get things done. From meal planning, finding the right contractor for home repairs, scheduling doctor's appointments, making travel plans, or even sourcing the right gift. Everything is handled through their app, and you chat directly with your personal guide.  About EXEC EXEC is a premium managed benefits platform tailored to the needs of professional organizations, associations, membership communities, and enterprise businesses. Learn about how EXEC's benefits program for organizations or our enterprise benefits program can help with retention and growth. --- Send in a voice message: https://podcasters.spotify.com/pod/show/value-proposition-by-exec/message

Over the last 18 months, we've seen communities spring up faster than ever before—digital became the primary way for members to connect. So we reviewed data from more than one thousand association member communities to identify the most common trends. Check out this on-demand webinar with Higher Logic's resident online community experts, along with Cory Elford, Manager of Communities and Membership Marketing at Meeting Professionals International. They share key findings from this year's report, with insights on some of the most effective tactics you can implement to boost member engagement at your association (and how to sustain it).

Rahul Chand is the Vice President of Membership Marketing at AAA Northeast, which serves 6.1 million members in Connecticut, Massachusetts, New Hampshire, New Jersey, New York, and Rhode Island.Loyalty360 CEO Mark Johnson caught up with Chand to discuss the customer engagement efforts of AAA Northeast and other programs they are working on. 

What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first. In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many other businesses as well.) If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode! Essential Learning Points: The 12 universal truths that apply to all memberships Why there’s never a one-size-fits-all approach to marketing Why building trust should be a key part of your marketing The importance of marketing and why you can’t overlook it Important Links & Mentions: http://membershipguys.com/ (The Membership Guys) https://www.membershipacademy.com/ (Membership Academy) https://kk.org/thetechnium/1000-true-fans/ (Kevin Kelly’s 1,000 True Fans) https://thegogiver.com/ (Bob Berg’s The Go-Giver book) Key Quotes: “Think of your membership as a painkiller, not a vitamin. You want it to be a must-have, not a nice-to-have.” “An average product that has great marketing will always beat a great product with average marketing.” “What someone says about you is worth so much more than what you say about yourself.”

On this week's episode of The Divorce & Beyond Podcast, Susan Guthrie gets together with friend and colleague, Top Attorney, Mediator and Best-Selling Author, Gabrielle Hartley, to get her top tips for getting your divorce moving and DONE! It’s hard enough to go through a divorce but that difficulty is compounded when your divorce drags on and on.  Why is it taking so long?  This is a common lament from those stuck in the never-ending limbo of their divorce.  Susan is joined by Gabrielle Hartley, known in the divorce world as “The Closer,” who helps couples get through their divorce in a speedy fashion with her “Blitz Mediation Method!”  Gabrielle shares her top tips to held you identify what is holding you back from the finish line, and how you can move that needle forward to BE DONE!  She even shares the one magic word that can get you past impasse when your spouse is being unreasonable.  This is THE EPISODE for you if you want to know “why your divorce is taking so long?!” More information about Gabrielle:   Gabrielle Hartley, Esq., is a leading online mediator and family law attorney known for keeping 99% of her cases at the settlement table.   She is the author of Better Apart; The Radically Positive Way to Separate which received a glowing recommendation from Gwyneth Paltrow and People Magazine. Before opening her full-service online mediation and professional training center, Gabrielle clerked in matrimonial court in NYC where she resolved HUNDREDS of high conflict divorces. She is a sought-after expert in the positive divorce space in media outlets such as The New York Times, The New York Post, U.S. News and World Report, has been interviewed on dozens of podcasts and is a regular guest on NBC Mass Appeal.  Gabrielle serves on many committees within the ABA Dispute Resolution Section including serving as Vice Chair of Membership Marketing, co-chair of the ABA Mediation Access to Justice Week 2020, and co-chair of the DR Just Resolutions Mediation Edition.  She is also on the Western MA Mediation and Collaborative Dispute Resolution Steering Committee.   Gabrielle trains divorce professionals in the Better Apart Method Online.  In addition to offering training for professionals, she maintains a private mediation practice and is of counsel to Lisa Zeiderman's law firm in Westchester and NYC.  *** For Divorce Professionals who would like to uplevel their practice and take Gabrielle's training, contact her at gabrielle@gabriellehartley.com and mention "Divorce & Beyond" to receive 10% off the cost! *** You can find out more about Gabrielle on her website at www.gabriellehartley.com. Follow Gabrielle on Instagram @gabriellehartleyesq and be sure to check out her Better Apart Blog at www.gabriellehartley.com/betterapartblog ********************** SUSAN GUTHRIE, ESQ., the creator and host of The Divorce and Beyond Podcast, is nationally recognized as one of the top family law and divorce mediation attorneys in the country.  She is one of the Co-Chair's of the American Bar Association's DR Section Mediation Committee and is the Founder of Divorce in a Better Way which provides a curated selection of resources and information for those facing divorce and other life changes.  Susan has created a website of curated resources for those facing divorce.  Find out more at www.divorceinabetterway.com. ***************************************************************************** ********************************************* THANK YOU TO OUR SPONSOR! DTOUR.LIFE  dtour.life is an easy to navigate system that finally brings much needed technology to an inefficient system. Spouses and family law professionals can now collect the endless data, manage the piles of documents, explore various settlements, detail budgets and most importantly, collaborate with the entire team with a single click. And we built this from the ground up with industry best practices and the most advanced security and encryption technology available.  Be sure to check it out today! 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At the start of the Coronavirus pandemic in 2020, private clubs, like most businesses were cast into a future of uncertainty. One role that proved to be critical at Bethesda Country Club is that of the membership director. Kris Butterfield, Director of Membership Marketing and Communications expanded her responsibilities in ways she never would have expected and it paid off for her club and for her professionally. 

We have an outstanding episode of the Constant Smiles podcast coming your way with your two favorite co-hosts of all-time, Dr. Rich Constantine and Elijah Desmond. The duo is joined by Gabriel (Gabe) Aluisy, the Founder of The Private Club Agency, a design, marketing and consulting firm focused on membership marketing and retention strategy at private clubs. Gabe is also an international speaker and the author of the Definitive Guide to Membership Marketing, and the best-selling book, Moving Targets: Creating Engaging Brands in an On-Demand World. In this episode, Rich and Elijah talk to Gabe about his company and how he helps private clubs drive membership sales and increase membership retention. They also talk about stress-management techniques, challenges Gabe faced on the way to success, and so much more.   In this episode, find out: Gabe shares what music he is listening to now and what song brings him back to memories from the past What Gabe’s company, The Private Club Agency, does and how they help private clubs drive membership sales The importance of focusing on quality over quantity The origin story of how Gabe started The Private Club Agency How Gabe has mastered the struggle of finding balance between life and work How to stay focused and manage stress Tips to disconnect from the outside world and start living in the present The biggest challenges Gabe faced on the way to success Why you should stop trying to achieve perfection Gabe reveals what’s next for his career and future   Mentions & Links https://privateclubagency.com/ (The Private Club Agency) https://privateclubagency.com/private-club-radio/ (Private Club Radio) https://www.amazon.com/Definitive-Guide-Membership-Marketing/dp/0990583236/ref=cm_cr_arp_d_product_top?ie=UTF8 (Definitive Guide to Membership Marketing) https://www.amazon.com/Moving-Targets-Creating-Engaging-Demand/dp/0990583201/ref=sr_1_2?dchild=1&qid=1608727399&refinements=p_27%3AGabriel+W+Aluisy&s=books&sr=1-2&text=Gabriel+W+Aluisy (Moving Targets: Creating Engaging Brands in an On-Demand World) https://www.youtube.com/c/GabrielAluisy/featured (Gabe’s YouTube channel) https://www.getweave.com/ (Weave)

Do you know the difference between good marketing advice and bad marketing advice? The marketing industry is full of information. Some can help you build meaningful customer relationships and effectively generate sales. But some is based on misinformation, pressure tactics, and “shortcuts” that could lead to slower audience growth or even a damaged reputation. I find it so infuriating that people are being pressured and pushed around by membership marketing myths that they believe are the industry standard. In this episode, I get on my soapbox to bust the most common marketing myths and help steer you away from the nonsense. Essential Learning Points:Why pressurizing leads can drive them to buy elsewhere How to prevent your customers getting buyer’s remorse Why a good product isn’t enough to generate sales The number of followers you really need Important Links & Mentions: https://conversionengineering.co/open-every-day-book/ (Open Every Day by Ross O'Lochlainn) https://kk.org/thetechnium/1000-true-fans/ (1,000 True Fans by Kevin Kelly) https://www.facebook.com/groups/membersitemastermind/ (Our free Membership Mastermind Facebook Group) https://www.membershipacademy.com/ (Membership Academy) Key Quotes: “Successful marketing is all about getting the right message, to the right person, at the right time.” “Some people are just not ready to buy when you’re ready to sell. Your business and how you market it is actually more about being there when someone is ready to buy, rather than trying to force the sale too quickly.” “If you’re not able to connect the dots and to compel people to put their hand in their pocket and pay you for the solution to their problem then it doesn’t matter how great your membership is, it doesn’t matter how great your product is. “Build it and they will come” is not a valid strategy.”

If you're looking for some new incentives to get members to join at the end of the season, Roger has some ideas. Plus, be careful about "play for free" promotions. Make sure the prospect knows the value of the core product your club offers.

This episode features Kathleen Quinn, Membership Marketing Director at the Northbrook Chamber of commerce. Here, she discusses the state of small businesses as the pandemic continues on, what strategies are working for small businesses, and more.

Neville Billimoria, Senior Vice President of Membership & Marketing for Mission Federal Credit Union, talks about his company's overwhelmingly successful fundraising campaign with the San Diego Food Bank that raised funds to provide more than 1.8 million meals for San Diegans suffering from food insecurity. Billimoria discusses the credit union's long history of its leaders investing their time and treasure in the community.

There are three core beliefs that you have to have when it comes to marketing and promoting your membership. And if you don't have them, it could be the reason your membership isn't selling. Join best-selling author and founder of Membership Multipliers Scott Whitaker as he breaks down the three core belief of membership marketing inside today's episode.

W.A.C.E. President and CEO Dave Kilby sits down with membership expert Kyle Sexton to talk about the idea of sending out renewals now versus delaying renewals. Kyle provides some insight into the question and talks about the benefits of having a tiered dues structure.Follow Dave Kilby on Twitter: @DaveKilbyWACEFor more information on Kyle Sexton visit https://www.kylesexton.com/ 

In this episode of the More Members Now Podcast, Scott is going to talk about the 5-C Model of Membership Marketing and explain why and how marketing your membership is different from every other business out there!

Alan Tait is renowned in Scotland - having represented his country and in 1994 came to golf prominence as holding the course record at Carnoustie while also partnering Tiger Woods . He has since developed his skills into golf management and is a regular presenter on BBC Radio Scotland as their man of golf, while also recognised as a prominent after dinner speaker. His passion for the game has seen him recently become an ambassador for Golphin delivering participation into golf for children. Gabe Aluisy also joins us. Gabe's company the Private Club Agency (http://aluisy.com, http://privateclubagency.com) has recently become a sponsor of the show and Gabe talks to Leighton about Membership Marketing and Strategy into the 2020's, particularly about how to tell your story as a club. Gabe will presenting this in much more detail in July at the CMAE England seminar at Villa Park - https://www.cmae-england.uk/ Get in touch with Leighton or Eddie from GCTUK: email - golfclubtalkuk@gmail.com Twitter - @golfclubtalkuk

Justin Baer of MemberText joins us to discuss why text messaging is a powerful way to convert leads into members. Similar to an email drip campaign, a text message drip campaign can be automated so your follow up with membership prospects is timely and impactful.  Visit http://membertext.net to learn more. 

How a dynamic rebrand of Weight Watchers in both name (to WW) and a focus on community, impact, and wellness is reimagining a brand into the future. Jon Mandell, SVP, Membership Marketing and Global Ecommerce of WW (formerly Weight Watchers) joins Rob Sanchez, Marc Raco, and guest host Joe Yakuel (Agency Within).To hear more from speakers like Jon and Joe, check out CommerceNext on July 31st & August 1st in NYC. In this episode: What the WW rebrand means for the company, and how a focus on overall health and wellness along with partnerships with DJ Khaled and Kevin Smith is pivoting the brand towards a younger generation How WW is helping members make healthy choices with meals through the Freestyle plan and showing how to build healthy meals and by offering smarter snacks  John’s experiences with WW as a member before joining the company  The challenges of conveying the value of the products and goods WW sells to members without it coming off like a sell or a necessity to being a member of the program The extensive look in the mirror that was a part of the WW rebrand, and the changes made both to the program and the product offerings to reflect the changes in what accounts to wellness and health in 2019 The tools that WW has at its disposal to get feedback to improve the program; studios led by WW coaches, and Connect, a closed social group within the WW app mean to support and uplift members Ways WW is looking to move into the food delivery and meal kit realms through partnerships with brick and mortar chains to carry meal kits and brands like Blue Apron, to further WW’s ability to help people who want to take control of their wellness Finding a balance between utilizing scientific studies to prove the benefits of the WW and cutting through the marketing noise without making the claims seem inflated Why the universality of the message of a sustainable dieting program that works makes targeting marketing less of a concern WW’s barcode scanning app functionality and how finding broad partnerships with grocers most WW members have access to is essential to maintaining their engagement with the app Other incentives attached to the WW app, such as “wins” and other ways to build up points that are social in nature and not strictly tied to dieting Plus, we get to know some of John’s early inspirations that laid the foundation for his focus on growth and expansion at WW, and what kind of food he wishes was under 5 points

Welcome to the Someone Gets Me podcast where you will hear stories of inspiration and hope realized. Hosted by Dianne Allen, Intuitive Empowerment Mentor, who specializes in working with people who want to be freed from being stuck in life. You will hear personal stories and professional insights along with tips on how to conquer overthinking, procrastination and more. If you are bright and sensitive, this podcast is for you too! In this episode, I interview Gabriel Aluisy who is the founder of The Private Club Agency and the host of Private Club Radio - the most listened-to podcast on private club management. He’s the author of The Definitive Guide to Membership Marketing - the world’s #1 best-selling book on how to market a private club and has just released his fourth book - The ABC’s of Plutonium Private Club Leadership.   Topics we discuss include: Gabe’s amazing story and his perspective on life and business Risk Tolerance perfectionism vs. being detail oriented How lasting success is attained   LINKS MENTIONED Join our Facebook Group Someone Gets Me  Email contact: msdianneallen@gmail.com Dianne’s Mentoring Services: msdianneallen.com To learn more about Dianne’s services: visionsapplied.com Gabe’s website: shaketampa.com Brian Ritter's Show link: https://someonegetsme.com/an-interview-with-brian-ritter/ Be sure to take a second and subscribe to the show and share with anyone you think will benefit. Until next time, remember the world needs your special gift, so let your light shine! Check out Podcoin.

Rick Coffey and Gabe discuss membership marketing tips for 2019. Learn why retention should be a critical focus of every membership director's job. For those who stick around, you'll get a special treat. 

In this month's 5 Tips in 5 Minutes Dan talks about the best ways to market your membership program. Do you know the difference between the tangible and intangible benefits and why one is better to market versus another? 

Lisa shares the story of her first ever membership launch, the two mediocre rounds that followed, and the changes she put in place that lead to her biggest membership launch to date.01:50 – Lisa shares how her membership site first came about on the back of her first ever program11:31 – Lisa’s realisation that the health transformations she could provide women were scalable12:58 – The changes Lisa put in place to turn things around after a mediocre launch14:55 – The missing piece from Lisa’s prelaunch emails that it took a copywriter to see24:59 – Why Lisa was not concerned by 9,000 unsubscribes in her most recent launch28:10 – The shift that took place for Lisa when she watched her Small Steppers’ testimonial videos31:22 – Why Lisa decided to raise the price of her membership39:52 – Lisa shares her goals for the membership, and who she needs to be to achieve them47:45 – Why Lisa is limited only by her own imaginationLinksThe Tribe course  https://mo311.isrefer.com/go/video4/a101The Art of Asking podcast https://emergingwomen.com/podcast/amanda-palmer-the-art-and-power-of-asking/​The Art of Asking (book) https://www.amazon.com/Art-Asking-Learned-Worrying-People/dp/1455581097

This week on The Voice, we whisk you away to a night at the Excel Awards, where IABC Ottawa celebrates the outstanding communicators and creatives in our community. This year's recipients hail from a variety Ottawa's charities, agencies and learning institutes.  Honorees include: · Communicator of the Year: Mayor Jim Watson· Master Communicator: Barb MacDonald· Lifetime Achievement: Max Keeping· Distinguished Service: Dyna Vink Social media has turned communications on its head. In his acceptance speech, Mayor Watson addresses ‘that tweet' of his that prompted 5,000 new followers(!), hundreds of retweets, as well as mentions on Buzzfeed, Reddit and the Huffington Post. Kaleigh Maclaren pays tribute to Max Keeping for his lifetime of community-oriented communications. Barb MacDonald receives the IABC Master Communicator Award, the highest honour bestowed on an IABC member. A special mention is deserved of Phil Gaudreau, Communications Officer for the “Algonquin College Spread the Net Student Challenge Campaign: 2012-2013”. Phil and team earned an Award of Excellence for their grassroots fundraising efforts that transpired into a $40,000 campaign to save lives in Africa. There are also the unsung heroes – those who didn't make it into this podcast episode – but you can learn more about their very deserving awards on our website. Finally, in celebrating the year that was, we must take a moment to honour IABC Ottawa itself. Our local Board of hard-working volunteers won five Chapter Management Awards (Professional Development, Communications, Community Relations, Student Relations, and Membership Marketing), plus Large Chapter of the Year and International Chapter of the Year! IABC is represented in close to 80 countries, so this is no small feat! Congratulations to all Board members, recently-past and present. Join the conversation!