The Tactical Entrepreneur

In this episode of The Tactical Entrepreneur podcast, Steve talks about  Business marketing mistakes that can be fatal:  treating your marketing as an expense, instead of an investment. not having written a fully worked-out marketing plan that comes along with the budget targeting the wrong audience not being unique  not knowing what competitors are doing not recognizing how critical your current customers are having a weak online presence not knowing marketing metrics   “It's so important to make sure that you know your your numbers and honestly, probably one of the most, if not the most important thing. If you know your numbers, all these other things are going to fall into place.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about making sure that your cash flow is on point, focusing on the customers that you have, taking advantage of competition pulling back, and being intelligent with the possible cuts within your business, and much more.   “Usually when everybody in the market is pulling back, it opens up new windows, advertising gets cheaper. There's definitely a chance to go out there and capture some new customers.”     - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the questions entrepreneurs should ask themselves before starting a business, being clear about what you want, and much more.   “Take the time, figure out what it is you want for your business, what it is you want for you or your family within your business. And strongly think about why that matters.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about influencer marketing, short videos, social media as a customer service tool, mobile optimization, live experience marketing, and organic marketing.   “So definitely be mindful of where you're always right now and the things you could do to make it better.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about testing if you have a job or a business, dividing and teaching your workload to other people, what your endgame should look like and so much more.   “If you have to constantly be involved and you can't pick and choose how you want to be involved, then you have a job.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about 5 great ways to increase your business revenue, get more customers, encourage existing customers to be repeat buyers, add new products, take advantage of sales channels, and create a tribe.   “Continuous improvement, continuous trying new things. That's how we get to the next level with our businesses.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 6 biggest challenges to small businesses in 2023, potential economic downturn, issues with supply chain, meeting customers' expectations, finding great people to help the business, and having secure cyber security.   “Being known for innovation is far better than being known for lagging behind.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 5 things you must do when communicating with your customers: be responsive, set some clear expectations, meet your Customers where they are, leverage technology, and go above and beyond. “Go above and beyond, the little things really matter.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about things to do to grow your Instagram, grow your Facebook, grow any other social media that you use, and most importantly, grow your email list with people that will actually become your customers. “Remember why you're doing it and then focus on doing it the right way.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about 5 tips to help you crush the holiday sales season. Make a plan. Be aggressive. Mix things up. Harness the power of social media. Keep pushing. “Make a plan, work the plan, and get all your media done ahead of time”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the 6 keys to building the value of your business. You need to work on your business and not just in your business. Document everything. Build your tribe. Don't overlook the power and the value of your email list. Hire the right people and hire for the future. Focus on the problem you solve for people. Don't focus on the product you sell.   “You need to work on your business and not just in your business.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about guerilla marketing, learning to define your goals, knowing your audience, making sure your brief and the importance of doing your research.   “You have to be very careful to make sure that you know your audience and you know what they think is funny. Make sure that your customers... are going to not be offended by what you're doing.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about building a tribe, stages of growth, what a tribe is and how to use it, and how it could make a huge difference in your business.   “You can go anywhere and purchase items that you need. However, when you add the tribe aspect to it can become something so much greater.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about some tactical marketing hacks that everyone out there can use, and they will all make a huge difference.   Talk about the results that your product or service provides, not the features. Take advantage of short-term plays. Double down on what works. Promote yourself as much as the company you're promoting. Understand the power of your existing customers. Capture retargeting info. Use email to nurture. Have a plan. Don't be afraid to use calls to action. Encourage your loyal customers to share their experiences. Embrace content marketing.   “Talk about results that your product or service provides, not the features.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about industry innovation and its importance, how to differentiate yourself as a business, create something beyond just a commodity business, take your business to the next level and stay ahead of the competition.   “Innovation allows you to create something beyond just a commodity business. It enables you to take your business to the next level... innovation can also help you stay ahead of the competition.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about email marketing basics, tips, and tricks, do's and don'ts and so some basic techniques, why you should not buy email lists, the importance of subject lines, being clear, concise, and understandable, monitoring the performance of your email and so much more.   “It's not about what you want to communicate to them. It's about what they want to interact with.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the power of passion, the power of purpose, and leaving a legacy that matters.   [1:00] Who is Lisa Marie Platske and what brought her to where she is today? [3:37] The Upside Summit. [16:44] How she came up with The Upside Summit and its purpose? [24:19] Who is this event for?   “You can't master memorable presence and creating one... unless you master the art of positioning.”    - Lisa Marie Platske   About Lisa Marie Platske: An award-winning leadership expert in human behavior, Lisa Marie Platske has received accolades from the White House, the United States Small Business Administration, and The International Alliance for Women, recognized as one of the top 100 women making a difference in the world. She left her Federal law enforcement career after 9/11 to be the CEO of an international leadership development company, Upside Thinking, Inc. Lisa Marie delivers presentations worldwide sharing research on how vulnerability and forgiveness are critical to exceptional leadership as well as her proven 7-step leadership model centered on connection, positioning, and executive presence. An international best-selling author in 5 countries, Lisa Marie has written or co-authored 7 books. A member of the Forbes Coaches Council and a regular contributor to Forbes.com, she has trained or coached over 100,000 leaders around the globe to make a bigger positive impact on the planet. Past clients include Honeywell, Santander Bank, Aflac, and Perry Ellis International to name a few. When she's not traveling, she and her husband spend time working on their Summit Hills farmhouse in the Bluegrass region of Kentucky or taking long walks on the property just enjoying the views.   Lisa Marie Platske https://www.linkedin.com/in/lisamarieplatske Upside Thinking ™ | Upside Your Business & Your Life   The Upside Summit | Connect, Learn, and Be Inspired. Turning Possibilities into Realities, Lisa Marie Platske President/CEO, Upside Thinking, Inc.     How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the power of passion, the power of purpose, and leaving a legacy that matters.   “Find your passion, find your purpose, unite those together to leave a legacy, in the end, nothing else matters.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about social media trends, where it's going and some tips. Making and following the plan, the importance of consistency, taking action today and so much more.   “Make a plan, follow the plan, be consistent... But for any of those other things to matter, you need to take action today.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about building freedom, did you build yourself a business or did you build yourself a job, making sure that your systems and processes are built for other people, not just for yourselves, exit strategy, core values and much more.   “Our businesses should serve us. We should not serve our businesses.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about risk versus reward, dealing with failure, learning from your mistakes and failing forward, the importance of being clear with what you want, and being 100% committed.   “You have to stop worrying about failure... There are going to be small failures along the way. How you deal with these failures is going to impact your outcome.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about finding the exit or your exit strategy, merger and acquisition, IPO, selling to a friendly buyer, keeping your business, liquidating, and closing.   “If you cannot remove yourself for a period of time, you do not have a business. You made yourself a job.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about pleasure or pain, selling through pain, painting a picture, and understanding the pain of the client.   “Take away the pain and the sales done. Take away the pain and you'll have a tighter relationship with your soon to become client. Take away the pain and everybody wins.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about business plans made simple, what's a business plan, why do you need it, what are the important things to include in it, and how can you make it simple and effective.   “Look at it as a positive If you figure out that, Hey, I need to make some changes and this may not be the right business... Don't give up. Find another idea...”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve answers common startup questions, should you incorporate your business, how should you fund your business, what are the biggest challenges to starting a business, do you need a business plan, and so much more. “We all have to wear a lot of hats, and that's just part of starting a business scheme. But... we have to get away from that as soon as we want to scale because that just doesn't work.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about experts and why they matter, surrounding yourself with experts in all areas, looking into their history and education, making sure you allow enough time to do your proper research and to properly vet someone.   “if you're a jack of all trades, you're really a master of none. I wanted to take things to the next level. So therefore I need to surround myself with experts in all areas.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about customer avatars, an ideal customer profile, who your perfect customer is and who you're trying to sell to, define what a cost good customer Avatar is, and then walk through how to set one up properly.   “Not every customer is our customer... If you're going to try to make everyone your customer, most likely you end up making no one your customer..”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about gap analysis, how you would apply it to your small business or how you would apply it to your life. The general steps of doing a gap analysis, identify the current situation, figuring out where you want to go, make sure you're looking at a metric that actually matters. Once you've identified the gap, then you can make a plan to fill the gap.   “If you're not brutally honest with yourself about where you're at and where you want to go, it's just not going to work.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about overcoming impostor syndrome and fear, surrounding yourself with the right people, self-imposed limitations, aligning your passion and your purpose.   “We're all going to fail and we either win or we learn. And if we fail, we want to try to fail forward and definitely learn something from it and do it better the next time.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve is with Evan Johnson. They talk about podcasting, podcasting mistakes and strategies, podcasting as a networking tool, building strong and meaningful relationships with podcasting.   Time Stamps: [0:37] Who is Evan Johnson and what brought him to where he is today? [1:50] Why should you start a podcast? [8:10] Podcasting mistakes. [13:31] Podcasting strategies. [23:18] Tips for new podcasts.   “I use my podcast as a networking tool. I use it to build strong and meaningful relationships.”    - Evan Johnson   About The Guest: Evan Johnson believes that genuine, meaningful relationships are the core of any good business. This refreshing, authentic approach has enabled him to impact thousands of people through helping coaches, leaders, and other heart-centered entrepreneurs start and maintain successful podcasts or grow their existing shows, as well as through his own podcast: Path to Podcast Success. Nowadays you'll find him interviewing new guests for his podcast, traveling throughout his home state of California, and occasionally letting out his creative side through music or art - all while serving clients and building relationships on his Path to Podcast Success. https://pathtopodcastsuccess.com/   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about a self-improvement method, trying to do one more and becoming better, challenging yourself, and his book: "Adapt and Overcome: An entrepreneur's tactical guide to winning business".   “Small things done with excellence over time create huge results.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the syndicate, the quality of your syndicate, the circle of people that are going to give you honest feedback, and an immediate support system.   What You Will Learn: The quality of your syndicate matter. A circle of people that are going to give you honest feedback. Immediate support system.   “Now what a syndicate is, It's a group of like-minded people that you surround yourself with...  Real tight-knit group people that are basically doing life with or other people call them a family of choice.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the mistakes he made, the lessons he learned from those mistakes so that you could try to avoid them.   What You Will Learn: Why do you need to know your numbers? Make sure you know what's working and what's not working. Trusting is good, but verify. Remember to plan for growth. Avoid trying to do too many things at once. Try to use your customer's perception and keep an open mind.   “Know your numbers. Not just at tax time, not just at quarterly meetings. Know them, at least on a weekly basis.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about social media strategies that you can use to either build yourself or build your brand or build your business, things so that you can do and should be doing to help maximize your impact on yourself and your business or even your career.   What You Will Learn: Establish your goal or target. Make sure it's measurable. The next thing to figure out is who are you targeting? You've got to figure out where they hang out at. Put together a game plan. Set up a social media calendar. How often do you post?   “Establish your goal or target. You need to know what you want. Without knowing what you want,  you're never going to get it.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve is with Charles Covey. They talk about how he came up with MyGrip, overcoming hurdles, his future plans for MyGrip, Stored information and multiple use cases.    Time Stamps: [1:08] Who is Charles Covey and what brought him to where he is today? [3:16] How he came up with my grip. [7:54] His first custom gun. [16:18] Inventing my grip and his future plans. [25:16] Stored information and multiple use cases.   “My approach to anything that I ever do is that there's always a better way... how could I do this better?”    - Charles Covey   About The Guest: Charles Covey often tells people that he didn't choose entrepreneurship - it chose him. Having his own businesses since the age of 8, mowing lawns, Charles has made plenty of mistakes and had a few successes along the way. Creating new ventures and solving tough problems are two of the most exciting things in life, the way Charles sees it. The lifestyle he's created means its hard to tell if he's working or playing since it's all intertwined in a beautiful manner. From real estate development to investment fund management to custom gun grips, it's all in a fun day's work. With 5 companies that have done over 7 figures, Charles is staring at the 9 figure mark as his next goal. Along with his entrepreneur wife Elisha, there's no telling what the Covey's will create next. https://www.linkedin.com/in/charles-covey/ https://www.facebook.com/Charles-Covey-345817616184209/   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about retail fundamentals, making sure that you take care of the customers, the importance of location, leveraging social media, asking for referrals and much more.   What You Will Learn: You are not the most important person in your business. The most important person is the customer. Details matter. You have to be in the right place. Products, price and promotions. Location, location, location. Customer avatar. Don't be afraid to leverage social media. Don't be afraid to ask for referrals.   “You are not the most important person in your business. The most important person is the customer.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the Shot Show 2022, some of the trends they saw, some of the things that are coming out now, some of the places to position yourself if you are a shop owner or training center owner and some of the cool things you can expect if you're a consumer.   “The one thing that really surprised me a lot is how heavy everybody's coming out in training. So much cool new stuff with training devices, training software and training videos.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about the industry trends and what we can expect for 2022, as well as some of the things that were super popular in 2021 and that we expect to see more of in 2022.   “We expect to see more companies in the firearms industry coming out with micro-compact handguns where capacity is king.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

In this episode of The Tactical Entrepreneur podcast, Steve talks about social media and why it matters. Why it matters in business, why it matters even in your personal career and some strategies that will work regardless of whatever platform you choose to use.   Social media quick tip:   Be consistent. Vary your content. Lead with value. Memes matter. Be real. Get uncomfortable. Don't. Live right in your comfort zone. Use video.   Favorite Quote: “You have to be bad before you can be good.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!

In this episode of The Tactical Entrepreneur podcast, Steve talks about why innovation matters, the importance of customer experience, caring about your people, innovating in your industry, knowing what your customers want, giving them a better experience, making it easier for them to buy, and more.   What You Will Learn:   Why trying different things make such a difference. What you can do differently. What difference can you make for people and the industry. Why you have to keep trying and how to overcome failures. And much more!   Favorite Quote: “Business is not about selling boxes and selling products, it's really about creating an experience. And in even more than that, it's about creating a trade. It's about finding the customers that you resonate with, that resonate with you.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!

Are you living an extraordinary life, or have you settled for a rather typical and average one? Being average only restricts your limitless potential. Quitting being ordinary, on the other hand, might help you figure out how to make the most of your life and become truly exceptional. In this episode of The Tactical Entrepreneur podcast, Steve shares some useful tips to help you soar above mediocrity in your professional and personal life. To thrive, whether, in the firearms business or any other industry, you must break free from the status quo and create something resourceful to stand out from the crowd. “I'd encourage you to conduct a serious evaluation of where you are, then look for those gaps in where the industry is and see if there's anything that can be influenced for development," your host advises. Listen in to know more because today, Steve presents another motivational podcast to keep you from giving up on the ‘unstoppable you.' What You Will Learn:   What innovations in the gun store can help you take your business to the next level. Why you must look at things from the consumer's viewpoint if you want to succeed in business. How crucial it is to discern yourself in any field you work in, and how to get started. Why you should never refrain from putting your thoughts into action and how the most bizarre idea might turn out to be the greatest one.   And much more!   Favorite Quote: “Innovation creates gaps in the industry, gaps create opportunities for you, opportunities create growth, and growth brings change.”    - Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!

If you're still running your gun store like an “old boys club”, your business is on the rocks! With the firearm's industry expanding at a breakneck speed and a new variety of shooters coming into the picture, you need to take a hard look at the way you're dealing with things. In this episode of The Tactical Entrepreneur podcast, Steve would like to draw your attention to the common errors that firearms retailers are making to impact their bottom line, negatively. Your customers will keep coming back to your store once you figure out how to treat them like family. Steve has made it possible with Sheepdog Firearms and is here to give you some practical guidance on how you take your business to the next level. Tune in to hear your host deliver some “pure gold” on today's show. What You Will Learn: Why you must stop accepting the status quo in your gun business. What kind of layout in gun stores can engage customers and promote sales. How you make a long-term relationship with your customer. And much more!   Favorite Quote: “If you take care of the customer, the customer will take care of you.” -          Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!

Do you want to scale up your business to a million-dollar revenue? If you really do, stop bulls**ting yourself and hear out what your host has to say in today's episode. Steve knows the best tools and techniques that helped him grow Sheepdog Firearms from zero to a nearly eight-figure business in less than four years. These marketing tools are effective and can help you reach the apex of your career sooner than you expect. He assures, “Not only gun stores, but these solid techniques can also be used by any industry to help them flourish.” In this episode of TheTactical Entrepreneur podcast, Steve's all set to share with you the ten most powerful tips that worked miracles for him in his entrepreneurial journey.  They will create the same results for you once you start implementing them for the growth of your business. Make sure to get a pen and paper, not to miss any of those “tricks” as each of them is precious. Tune in now to know the exact steps to your desired goal.    What You Will Learn:  What social media you can make to promote your business. How investing in SEO can take your company to the next level. Why giveaways are good for marketing and what you should be careful about when you make a move with this. And much more!    Favorite Quote:  “The weekly ad is really a powerful tool to grow your business and the best way by far to deliver that is via the email list.”  -          Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

Can gun control put an immediate stop to gun violence in the nation? Like many of you, your host believes, “It's absolutely not so.” There must be a shift in the mindset of people. However, it's no use putting restrictions on firearms because, “if it's not guns, it would be something else”.  Guns are deeply ingrained in American culture, with their constitutional right to it. It's an essential tool that gives freedom and security to the people of the nation. Steve takes pride in selling these tools to people regardless of their, age, sex, skin color, sexual preference, etc. as he says, “We sell freedom to everyone and everyone in this country has the right to buy that freedom.” He wants to cater to the needs of all that want to partake in the Second Amendment. A true patriot from the heart and supporter of 2A, Steve has made an exclusive show for you all today. In this episode of The Tactical Entrepreneur podcast, your host talks about recent gun policies and gun control in the United States. He gives you all a real picture of what's happening around the nation, its impact on people, the latest about the Gun industry, its future, and many good pieces of knowledge. Whether you are a gun owner or you sell guns, or maybe just a 2A supporter and true patriot, you are sure to gain value from this insightful episode.   What You Will Learn: What the approach of the gun sellers should be towards the new users increasing rapidly in the market. Why it's important to voice your opinion when you disagree with something. How Steve is expanding his business and what his further plans are. And much more!   Favorite Quote: “We are Americans, we are patriots, we need to stand up and move together as one.” Steve Schabacker   How To Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!

Are you living out your calling in your business? Matty is here today to tell you what it means to do so. He knew forever his calling was “to help people”. Knowing his purpose well, he always stayed committed to making a difference in people's lives. Matthew Kondrup Aka Matty is now, the President and CEO of The Matty K Travel Group, an award-winning company.  They help people fulfill their dreams by creating destination weddings, family vacations, business retreats, and all other forms of travel. His experience of working as a Police Medic for almost two decades before he took up traveling as his main hustle, adds value to his life. Traveling Like A Boss is his new podcast show to help people build their dream trips.  In this episode of The Tactical Entrepreneur, Steve presents to you yet another exciting life story of an entrepreneur by inviting Matty to the show. His journey comprises hardships, failures, and rewards, making it a fulfilling one. Matty gives you the nitty-gritty of his travel business to make sure you have a unique experience while planning a trip with them. Tune in to know how you make a plan for your next dream destination and gain an unforgettable experience.   What You Will Learn: How staying aligned to core values helped Matty grow his business rapidly. Why it's important to find a professional travel advisor to make a perfect travel plan. What kind of people do you surround yourself with not to lose motivation in work. And much more!    Favorite Quote: “Traveling is an investment. Whether you are going on a vacation with your family or traveling for business, it's truly a financial investment into your health, your wellbeing your business, your entrepreneurship.” - Matthew Kondrup   How To Get Involved: Find Matty on LinkedIn. You can also look for his business and The Matty K Travel Group here. Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

Not everybody can display strength in stressful times unlike a few, whom you call a ‘real hero'. Katrina has proved herself to be one during the pandemic. She has been a true frontline warrior with her great contribution to the well-being of mankind in those uncertain times. Every day she was combating death, trying to save the lives of people, but never chose to step down. Katrina Schabacker is Steve's wife. She is a healthcare professional. Starting as a CNA, she has come a long way in her career. Now, she is a Family Nurse Practitioner at Marcotte Medical Group, SC. A proud mother, supportive wife, and dedicated nurse has a lot in store to share with you all. In this episode of The Tactical Entrepreneur podcast, Steve and Katrina walk back to their past, reminiscing the journey and all the hurdles they got through. Be it supporting an entrepreneur partner to accomplishing feats in her nursing career, she has always been a true warrior. Tune in to hear the story of an “unsung hero” and acknowledge her selfless service to people.   What You Will Learn: What challenges Katrina faced as a nurse practitioner during the pandemic. How she stayed committed to her role in such a difficult time. Why nursing is more of a ‘calling' than just a career choice. And much more!   Favorite Quote: “It's very rewarding to come alongside patients that have been struggling with anxiety and depression, especially this post-pandemic environment that we're in right now.”               -Katrina Schabacker   How To Get Involved: Find Katrina on LinkedIn, Instagram, and Facebook. Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

Scott says, “Tomorrow is not guaranteed.” He lives every day of his life as it is his last day. Making the most of each day, he accomplished all his dreams in life. Carter Myers Automotive is undoubtedly lucky to have Scott Simons as their Managing Partner and General Manager. Being a true leader and an excellent communicator, he makes sure each of his team members knows their role and works in unison towards the company's growth. His hard work and passion for work made him a champion in life. When two like-minded people sit together, some of the magical things that can happen are unavoidable. In this episode of The Tactical Entrepreneur podcast, Steve and Scott talk about so many similarities in their journey that you can't avoid listening to this podcast make your day. Scott is out there to share many more exciting facts about his life and business, to add on. Tune in not to miss any of it.   What you will learn: What hardships in life helped Scott become his best version. Why Scott is indebted to his parents. What life-altering events occurred in both Steve's and Scott's life. How you become more productive in your daily life and business. And much more!   Favorite Quote: “Don't compare your real life to somebody else's perceived social media, perfect life. It just doesn't exist. Life is a struggle, and it's about how you fight through it.”   Scott Simons   How to Get Involved: Find Scott through the link here or connect with him on Facebook, Instagram, Twitter, and more by just clicking here. Scott is also available on LinkedIn here. Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.  

How does it feel when you get to know you can take control of your life in only 75 days? Steve believes it's possible since he started his journey with ‘75 HARD'. ‘75 HARD' is a mental toughness program designed to develop skills needed to succeed in all spheres of life. Steve says, “It's about 75 days of sticking to a program that teaches you just to get things done regardless of any excuses.” The real challenge is if you miss any one of those do's on any day, you start this all over again. In this episode of the Tactical Entrepreneur Podcast, Steve breaks down what 75 HARD is all about and what it has to do with building your mental toughness. He shares with you his experience so far, and last, but not least, he throws your way the valuable tips, just in case you need a kick start. Being in this practice for just a few days, Steve observed a lot of improvement in his daily work. Tune in to find a way to “work on your self-improvement as there are no better investments you can make than the investment in yourself.”    What you will learn: What challenges you will face in the ‘75 HARD' program. Why this is beyond a body fitness and weight loss program How it has been transformational for Steve. And much more!   Favorite Quote:  “Small things done with excellence over time create huge results.”         -Steve Schabacker   How to Get Involved:   Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.   You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.   Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!

How you grow up and what environment you're exposed to during your formative years can play a significant role in – ‘who you become'. Christian had a run of good luck with an upbringing in an entrepreneurial family. Seeing his Dad chasing his dreams and progressing always motivated him “to keep trying as you never know where it's going to lead you in the end.” Christian Schabacker is Steve's son and currently a full-time police officer that he always wanted to be. Growing up with an entrepreneurial Dad, Christian learned to be relentless as he says to his father: “See, you succeed makes me want to succeed even more.” At only 22 years old, he has come a long way, but that's not an end to the path of his dreams. Eventually, he wants to start his own company or some side hustle to be “his own Boss”, and build a financially better future for himself and his family. In this very special episode of the Tactical Entrepreneur Podcast, the father-son duo engage in a fascinating conversation by having a few laughs and some serious stuff that genuinely touches you with their authentic revelations. Christian lets out what life skills he developed, having been raised in an entrepreneurial family, how he feels about achieving his long-desired goal, what his future dreams are, and so much more. The father and the son made it all happen in their lives, believing “ anything's possible” if only you are willing, and they are all set to instill the same in you.   What you will learn: How Steve has been a constant motivation for Christian in his growing years. What traits do you find in common between working as an entrepreneur and as a cop that Cristian always feels inspired about. What sets Cristian apart from guys of his age. Why Christian stresses prioritizing family time. And many more interesting facts!   Favorite Quote: “The biggest piece of wisdom I can think of is, trusting your gut. That's what is going to steer you in the right direction. Even if it steers you in the wrong direction, what I've realized is you will learn more than you ever could.” -          Christian Schabacker   Connect with Christian: Find Christian on Facebook here   How to Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!  

Gun sales spiked during the pandemic, and it's still up. Now is an excellent time to purchase any kind of new firearm if you are thinking of one. Steve says, “ I think now we're having people that are overstocked blow out their stocks, so there is actually a slight dip.”  Thankfully, firearms prices seem to be not much above what they were in the pre-COVID situation.  However, the ammunitions are a bit different story. After all the disruptions, short supply, and price hikes, things seem a little stable now with 9 millimeters getting stocked in the store pretty regularly that was tight before, 40 Smith and Wesson is opening up, and much more.  In this special episode of the Tactical Entrepreneur Podcast, Steve enlightens you on the current scenario of the Firearms industry, giving every minute to make sure what's available and what's not out there. If it's going on in your mind which firearms and ammunitions you want to buy now, where to buy them, and how to find the best deals and more pieces of information, tune in to this podcast to know every ins and outs of the gun world.     What you will learn: What is going on behind the scenes in the firearm industry right now. Why ammunitions are being sold in the market at gouging prices and how you take precautions. How the presidential election between Trump and Clinton affected the prices of the ammunition market in the pre-COVID era. Why Steve is pretty excited about the commence of the following year, 2022. And much more.   Favorite Quote: “Get your ammo, get your firearms that you need now. There's no need to buy it up and overstock. It should remain readily available. The availability should get even better.” - Steve Schabacker   How to Get Involved: Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!

Team organization. Digital marketing strategies. Supply chain logistics. Profit margin. If you're an entrepreneur serious about taking your business to the next level, chances are you obsess over these four variables. However, what if there was something even more critical to a business's success? And, even more surprisingly, what if it had absolutely nothing to do with your bottom line or cash flow?  Say hello to the power of a company's core values. At its essence, core values are non-negotiable brand pillars that define a company and its culture while being a consistent “North Star” for all future decisions.  In this episode of the Tactical Entrepreneur Podcast, Steve Schabaker discusses the importance of developing easy-to-communicate core values with deep and intrinsic meanings, how explicit core values help attract like-minded employees and shape company culture, and why clearly defined core values makes future decision-making effortless and painless.    What You'll Learn: What the term "non-negotiable" truly means and looks like How Steve applies and embeds core values into every aspect of his business Why deliberate and thorough core values enhance business performance And much more!   Favorite Quote: “Take your time. Investigate and study your company's core values. Make them short, concise, yet thorough. Communicate them to every employee, and embed them into every single aspect of your company. If you do this, you will see immediate results.”    Steve Schabacker   How to Get Involved: Steve Schabaker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry. You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com. Check out this podcast on Apple Podcasts - don't forget to subscribe, rate, and review!