Podcasts about about help

Who: Dana Wilde - Bestselling Author of Train Your Brain, Creator of The Celebrity Formula, and Host of Positive Mindset for Entrepreneurs What This Show is About: "Help! I Don't Know How to Ask for Business!" An audience member is worried that she won't make money because she doesn't know how to "ask for business." Dana helps this listener with a mindset shift! Dana Wilde, the #1 bestselling author of Train Your Brain, delivers motivation, marketing ideas, and business tips designed to breakthrough your limiting beliefs, and manifest freedom and success in your business. Dana Wilde goes beyond positive thinking and the Law of Attraction. This podcast is the ultimate in Entrepreneur Mindset. Click here to ask Dana: http://www.danawilde.com/askdana Please check out our episode notes below... 01:15 - Tune in here to learn about OLD SCHOOL sales tactics and Dana's PERSPECTIVE on this. 02:10 - Discover why you should stop using the wording "ASKING FOR BUSINESS" when talking about sales. 03:15 - Listen in to hear how Dana likes to think about MARKETING. 05:45 - Find out what happens when you are PASSIONATE about your offer/business. 08:00 - Tune in to uncover HOW to get to the passionate spot within your business. 09:25 - Discover the REAL ISSUE when you're talking about asking for business. 10:50 - POSITIVE RANT for shifting your mindset around asking for business. Resources from this Episode: CLICK HERE to get access to the FREE toolkit, Discover and Shift Your Limiting Money Beliefs CLICK HERE for Dana's FREE Marketing Superpower Quiz Where to Learn More: http://www.danawilde.com/class http://www.danawilde.com

Who: Dana Wilde - Bestselling Author of Train Your Brain, Creator of The Celebrity Formula, and Host of Positive Mindset for Entrepreneurs What This Show is About: "Help! I Need to Learn How to Use Social Media!" This life coach is stressed because she doesn't have a social media presence. She's afraid she is going to go out of business if she doesn't learn fast. Dana helps her with a mindset shift! Dana Wilde, the #1 bestselling author of Train Your Brain, delivers motivation, marketing ideas, and business tips designed to breakthrough your limiting beliefs, and manifest freedom and success in your business. Dana Wilde goes beyond positive thinking and the Law of Attraction. This podcast is the ultimate in Entrepreneur Mindset. Click here to ask Dana: http://www.danawilde.com/askdana Please check out our episode notes below... 01:40 - Discover the QUESTION to ask yourself when you are CONSIDERING something for your business. 03:50 - Listen in to find out what REALLY matters when building your business and being successful. 04:40 - Find out what TWO choices you have as a BRAIN TRAINER when dealing with social media. 06:00 - POSITIVE RANT if you make the choice to NOT do social media to build your business. 09:00 - Discover the MYTH about social media. Resources from this Episode CLICK HERE to learn more about Dana Wilde CLICK HERE to take the FREE Marketing Superpower Quiz Where to Learn More: http://www.danawilde.com/class http://www.danawilde.com

Who: Dana Wilde - Bestselling Author of Train Your Brain, Creator of The Celebrity Formula, and Host of Positive Mindset for Entrepreneurs What This Show is About: "Help! I've Been Trying to Build a Business for Twenty Years!" What do you do when you've tried several businesses and none of them work? This listener has been starting and stopping businesses for 20 years. Dana help her with a mindset shift! Dana Wilde, the #1 bestselling author of Train Your Brain, delivers motivation, marketing ideas, and business tips designed to breakthrough your limiting beliefs, and manifest freedom and success in your business. Dana Wilde goes beyond positive thinking and the Law of Attraction. This podcast is the ultimate in Entrepreneur Mindset. Click here to ask Dana: http://www.danawilde.com/askdana Please check out our episode notes below... 02:00 - Discover the STORY that almost EVERY entrepreneur tells. 03:00 - Find out the REASON that a lot of businesses are NOT successful or FAIL altogether. 04:30 - Listen in to hear the "NORMAL" advice for starting a business. 05:30 - Learn about the "BRAIN TRAINING" advice for being SUCCESSFUL in your business. 08:30 - POSITIVE rant for thinking thoughts that FEEL GOOD. Resources from this Episode CLICK HERE to learn more about how to train your brain for FREE  CLICK HERE to take the FREE Marketing Superpower Quiz Where to Learn More: http://www.danawilde.com/class http://www.danawilde.com

7th-generation entrepreneur. Author of 6 best-selling business books. Founder of 5 multi-million dollar companies. Jay is an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world's most iconic brands. Jay is the author of 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype (in these uncertain times, this principle is more critical than ever). #JayBaer #RhettPower #LinkedinLive #PowerLunchLive #NewYorkBestsellingAuthor

Who: Dana Wilde - Bestselling Author of Train Your Brain, Creator of The Celebrity Formula, and Host of Positive Mindset for Entrepreneur What This Show is About: "Help! I Am Feeling Unmotivated To Do Anything!" Do you feel overwhelmed? Lacking motivation? That's how this listener feels. She says, "The busier I get the worse my motivation gets!" Dana helps this listener regain her mojo the easy way! Dana Wilde, the #1 bestselling author of Train Your Brain, delivers motivation, marketing ideas, and business tips designed to breakthrough your limiting beliefs, and manifest freedom and success in your business. Dana Wilde goes beyond positive thinking and the Law of Attraction. This podcast is the ultimate in Entrepreneur Mindset. Click here to ask Dana: http://www.danawilde.com/askdana Please check out our episode notes below... 03:38 - Discover what the FIRST STEP is to dealing with a lack of motivation or overwhelm in your business or life (this relates to being a BRAIN TRAINER). 06:22 - Learn about how the brain training STEPS can relate to lack of motivation and overwhelm. 08:38 - Tune in to hear the TWO different STORIES ("Positive Rants") you could say to yourself when it comes to lack of motivation and overwhelm. Resource from this Episode CLICK HERE for Dana's Marketing Calendar Planning Tool Where to Learn More: http://www.danaclass.com http://www.danawilde.com  

In this episode, we are with a global authority in marketing and customer service, Jay Baer. Jay is an inspirational, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world's most iconic brands. He authored 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype. Jay gives out tips on effective marketing and discusses essential principles in sales and customer service. He also shares the secrets to his success and so much more golden nuggets that will surely take you to the next level. Listen in now and make sure to take notes and apply these valuable principles.   Quotes: “If I can take what is probably a fairly complex and sophisticated concept, and get it to the point where people feel like it's common sense, therefore, they're not afraid of it, and they'll actually do something about it, then my work here is done.” - Jay Baer “If you want you to succeed with information, which is a lot of what marketing is about these days, the more specific you can be, the more you will win eventually.” - Jay Baer “If you want to turn your current customers into a word of mouth engine, and trust me, you do, you've got to do something worth talking about.” - Jay Baer   Mentions: https://www.facebook.com/TimShurr https://mesmerizingleadership.com/  https://www.survivingtothriving.me/ https://www.legendsummit.com/summit     https://www.jaybaer.com/   https://www.convinceandconvert.com/  Youtility, a book by Jay Baer Talk Triggers Social Pros Podcast by Jay Baer Standing Ovation POdcast by Jay Baer   Show Notes: [00:53] Greetings and introduction of   [01:35] Jay’s secret to his success [03:43] Standing out in this noisy world [06:11] Jay’s book, Youtility  [09:24] The secret sauce fallacy [13:42] Placing correct emphasis on retention [17:07] Talk triggers designed to create conversations [21:34] Business success is hard work [27:27] Knowing what to work on in marketing [29:31] Finding the balance  [36:24] Jay’s role models   [38:30] Working with the United Nations [41:24] One of the coolest persons Jay had met   [44:48] Jay’s podcasts [47:11] Be more comfortable with risk   [48:28] Growing up being a seventh-generation entrepreneur   Make Your Day Mesmerizing!!

Who: Dana Wilde - Bestselling Author of Train Your Brain, Creator of The Celebrity Formula, and Host of Positive Mindset for Entrepreneur   What This Show is About: "Help! Racism is Effecting my Business!"   An audience member writes, "I am a highly successful attorney who is an African American woman. I live in Chicago and the unrelenting violence on top of COVID on top of the racism that I am experiencing is too much. What can I do?" Dana helps this listener with a mindset shift!   Dana Wilde, the #1 bestselling author of Train Your Brain, delivers motivation, marketing ideas, and business tips designed to breakthrough your limiting beliefs, and manifest freedom and success in your business. Dana Wilde goes beyond positive thinking and the Law of Attraction. This podcast is the ultimate in Entrepreneur Mindset. Click here to ask Dana: http://www.danawilde.com/askdana   Please check out our episode notes below... 03:48 - Discover what brain trainers KNOW to be TRUE. 04:30 - Tune in here to learn about emotional awareness and EMOTIONAL MASTERY. 05:55 - Find out how your Retricular Activating System AFFECTS you and your emotions. 07:05 - Tip ONE to dealing with COVID and RACISM (this relates to your emotions). 08:05 - Learn about the EMOTIONAL SCALE here. 10:30 - Tune in to hear how you can MOVE through the emotional scale. 13:40 - Tip TWO to dealing with COVID and RACISM (this relates to your Reticular Activating System). 15:13 - Tip THREE to dealing with COVID and RACISM (this relates to holding a VISION). 20:47 - Discover what happens when you become emotionally OFF-CENTERED and how this relates to holding a vision.   Resources from this Episode: Get the Train Your Brain Audiobook for FREE here: www.DanaWilde.com/giveaway   Where to Learn More: http://www.danaclass.com http://www.danawilde.com

Who: Dana Wilde - Bestselling Author of Train Your Brain, Creator of The Celebrity Formula, and Host of Positive Mindset for Entrepreneur   What This Show is About: "Help! My Husband is SO Negative!"   This listener is TRYING to be more positive but it's hard because her husband has physical pain and is often in a bad mood. That combined with low self-esteem makes it challenging to be a brain trainer. Dana helps this listener with a mindset shift! Dana Wilde, the #1 bestselling author of Train Your Brain, delivers motivation, marketing ideas, and business tips designed to breakthrough your limiting beliefs, and manifest freedom and success in your business. Dana Wilde goes beyond positive thinking and the Law of Attraction. This podcast is the ultimate in Entrepreneur Mindset. Click here to ask Dana: http://www.danawilde.com/askdana   Please check out our episode notes below...   03:25 - Step ONE when dealing with others who have a negative mindset or attitude (this is the AWAKENING step). 06:22 - Step TWO when dealing with others who have a negative mindset or attitude (this is the DECISION step). 07:10 - Discover what being a BRAIN TRAINER is all about. 09:35 - Step THREE when dealing with others who have a negative midnset or attitude (this relates to SHIFTING your mindset). 10:23 - Listen here to hear some GENTLE sentences you can say to shift your mindset about this negative person. 12:30 - Learn about how stories about your SIGNIFICANT OTHERS can relate to your business mindset here. 13:30 - BONUS Tip for dealing with others who have a negative mindset or attitude (this relates to YOUR success).   Where to Learn More: http://www.danaclass.com http://www.danawilde.com  

The Coronavirus has changed business and life. In this interview, Jay Baer shares actionable tips to help you move forward in your business during these challenging times. Who’s Jay Baer? Well, he’s an inspirational, plaid suit-wearing, hall of fame marketing and customer experience keynote speaker, emcee, and trusted advisor to the world’s most iconic brands. Jay is the author of 6 best-selling books, including Youtility: Why Smart Marketing is About Help, not Hype (in these uncertain times, this principle is more critical than ever). Enjoy and please share if you find value in this episode. Thanks!

Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm – Convince & Convert – provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.   His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.   Jay's second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.      In this episode, Karen and Jay discuss: Success Story of Jay  Commit to Get Leads Take everything you know and give it away one bite at a time. Surround your potential customers with expertise, what you know, and how you can help them. Consult to Sell Turn attention into subscriptions then nurture the relationship until they are ready to buy. Connect to Build and Grow The best way to grow any business is to let your customers do that growing for you. Success Thinking, Activities and Vision Embrace complains. Use them as an opportunity to learn and grow and change as needed. Your unhappy customers are your most important customers. Sweet Spot of Success     "You give away information snacks in order to eventually sell knowledge meals."- Jay Baer     *5 Minute Success - Listener Giveaway* Go here to receive your FREE 6-Step Process for Creating World of Mouth with Talk Triggers!     Connect with Jay Baer:   Twitter: @jaybaer Facebook: Jay Baer Website:  JayBaer.com & ConvinceAndConvert.com Book: Now Revolution, Talk Triggers, Hug Your Haters, and More! Show: Social Pros & Standing Ovation & The Talk Triggers Show YouTube: Jay Baer LinkedIn: Jay Baer Instagram: @jaybaer     About the Podcast   Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.   Here’s to your success in business and in life!     Connect with Karen Briscoe:   Twitter: @5MinuteSuccess Facebook: 5MinuteSuccess Website: 5MinuteSuccess.com Email: Karen@5MinuteSuccess.com   5 Minute Success Links   Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day   Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"   Subscribe to 5 Minute Success Podcast   Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!     Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Next Level Podcast Kevin Kauffman & Frank Klesitz Frank Klesitz has been an innovative thinker from a very young age. He has learned the art of niching down and focusing on client customer service. Stay in Better Touch with Your Database Kevin: Welcome Frank. Tell me about your business and what it is today? Frank: We are coming up on our 10 year anniversary with Vyral Marketing. I started with one client after graduating college in Omaha, Nebraska. (Describes the in-depth services provided now to his many clients by creating an online presence with video and follows up call from his call center to potential customers who have clicked and watched the videos). I learned Lead Generation through following the MREA model. (In depth discussion on Lead Generation, 33 Touch, and building a database.) In developing my own database and 33 Touch as a personal trainer, I found real estate agents who were not following the model – so I created a system for them and that essentially is the business. I read lots of sales books and learned that you must identify people's needs first by following the Trust, Need, Help, and Hurry model. I learned people in sales skip the Trust and Need parts so I doubled down on the Trust and Need and grew my business that way. Kevin: You niched down and literally created a mega team as a teenage personal trainer. As Realtors, we think our job is to sell real estate but essentially our job is to get employed; find someone to hire us to sell or buy real estate. You got very clear on who the hungry crowd was in the personal training profession. Frank: I learned to scale a professional service at 18 years old. I fell in love with the database concept of 33 Touch and the idea of attracting not chasing. Those concepts were very strong to me and that's how Vyral was born solving the very specific need of staying in touch with the database. Kevin: I love that you have an actual experience of what it is like to have a real estate team. You have your own real estate agents as clients and getting us to make calls is sometimes be ‘a LARGE task'. Frank: There are 3 types of calls: Outbound, Inbound, and Customer Service. The Outbound calls are your Rainmakers: FSBOs, Expireds, Withdrawns. Inbound calls are Buyer Lead Generation and Lead Conversion calls. The last one, Customer Service calls, are ones hardly anyone does. Kevin: Weekly Customer Service calls will change the game; I have heard this twice in the last 24 hours. Frank: The trend is towards Customer Service, calling your database. The contact rates we are experiencing are at 26% of people who answer the phone and one in nine (3%) who call back. Kevin: That's phenomenal. It shows how many appts I need a month to convert to business. (Vyral sends videos of you to your clients, then follows up with calls. Discussion on how important video is as it builds a relationship with the viewer. It creates a psychological connection with people because the brain cannot know if the face is real or on a computer.) Kevin: Let's talk about your lab of high performing Realtors. What have you noticed that most agents are not aware of? Frank: Never lose focus on how many people you speak to every week. Get into an environment where you are comfortable making calls, it's the most important activity you can do, agents need the engine of the database. Ask for subscribers – permission to get the email address. Kevin: It's about the follow-up, which is the wealth builder. How is it that you don't have a cellphone??? Frank: Personally, for me – I hate social media. And I love reading books. I got married 4 years ago and my life was literally on the phone from the minute I woke up until I went to bed. Checking calls, emails, texts and answering all in real time. My entire day was spent in reading an electronic screen. One day, I flipped out and said I can't live like this anymore. I got rid of all technology – TV, wifi, games, and cellphone. Eventually, they crept back into my life except the cellphone. It forces me to be an exceptional manager. Kevin: I want to take a minute to thank you for the gifts (3 books) you sent me because it's important to note that it elevated you in my mind even though we had never met. In closing, what are 3 pieces of advice you can give our listeners for kicking more ass and making a better life? Frank: You can't do it all by yourself. You get it done through people so you must hire good people. I have a very structured week. Every morning for 30 minutes we have an office huddle on zoom – this cuts down on the office chatter. I meet with my team every Thursday for 5 hours; it's a time to relax and brainstorm. I have career night where I invite potential hires who want to apprentice and learn marketing. Kevin: That's great. How can people find you? Frank: Go to our website where your can download the Marketing Plan or call for a strategy session. https://www.getvyral.com/   Book Recommendations: Permission Marketing by Seth Godin No BS Sales Success in the New Economy by Dan Kennedy Youtility by Jay Baer – Why Smart Marketing is About Help not Hype BIO In college I started an in-home fitness training service I ran until the market imploded in 2008 and we lost all of our clients. Didn't really know what I was doing, but I tried!Then, after I discovered I enjoyed the marketing side of the business more than the exercise itself, I decided to start a marketing firm. Well, about 7 years and many mistakes, failures, and "learning opportunities" later we have a healthy company! Check us out and watch a few of my videos. I have learned a lot along the way and I'm happy to share how to build a profitable service company that helps your clients, employees, and your family with predictable, stable income. I'm on LinkedIn because I want to do business with people I like and enjoy being with; so if you think we can work together and create something meaningful, hit me up.

Now for anyone that’s been listening to the podcast for awhile - you’ll know I FIRMLY believe that the days of out-spending, out-shouting and out-interrupting our competitors is over.What do I mean by that? I mean that if you want to stand out in a new age of influence - in an age where what gets talked about, what gets remembered, what (in the words of my next guest) is considered ‘remarkable’ enough to share within our networks - isn’t ‘business as usual’ - OR ‘marketing as usual’.In fact - I believe it was Robert Stephens, founder of Geek Squad - who said the immortal words ‘advertising is a tax paid by the unremarkable’.The challenge now is not to constantly interrupt what people are interested in - but to BECOME what they are interested in. To provide a service or information so valuable - so engaging - or so unexpected - that word of mouth - or word of mouse - literally takes care of itself.My next guest Jay Baer would describe these moments as Talk Triggers. A Talk Trigger being any strategic, operational differentiators that compel word of mouth. NOTICE THE WORD STRATEGIC THERE - NOT ACCIDENTAL - NOT HOPEFUL - BUT AN ACTUAL PLAN TO CREATE CONSISTENT AND PASSIONATE WORD OF MOUTH. Sounds simple - yet as he points out - nearly every organisation has a…. We have social media strategies, marketing strategies, sales strategies etc.Now word of mouth has always been the backbone of any business - but in a digital landscape - where voice search, reviews and algorithms all tie back to the sentiment of the crowd. If you don’t have a plan - you are missing one of the biggest opportunities available.Jay has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies, including 34 of the FORTUNE 500. His current firm – Convince & Convert – provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute. He is also the author of three best selling books - including “Youtility: Why Smart Marketing is About Help not Hype”, “Hug Your Haters”, and his latest book with co-author Daniel Lemin, “Talk Triggers - The complete guide to creating customers with word of mouth”.It is fair to say that Jay understands every aspect of what it is to build a brand around earned influence. And the great thing about earned influence - rather than hype or the number of followers you can amass - it’s really hard to lose once you have it.Now a warning about this conversation - it’s pretty rapid fire - so grab a pen and paper now. In it we sprint our way through:Why so many people confuse influence with audienceWhy relevance is the new killer appWhy contribution takes courage - and the fears that will hold you backHow to hardwire ‘help over hype’ into your marketing strategyThe 4 requirements to designing a compelling talk triggerWhy in this day and age building a marketing campaign around earned influence shouldn’t be the Wild West - but instead driven by data, AI and machine learningAND finally - why real influence is always earned.So sit back, grab yourself a coffee and enjoy the insights of one of the most experienced thought leaders on the planet when it comes to brand influence. My conversation with the outrageously talented - Jay Baer. See acast.com/privacy for privacy and opt-out information.

This week, Episode 21 no less, I jump into the interview chair as John Hinchliffe was kind enough to offer his time as the interviewer! So firstly a massive thank you to John!Join me as I explain how I found my way into the world of E-Products, what on earth an E-Products developer does. ( For those who noticed I introduce myself as an E-Products manager, I have been promoted into the manager position since recording this episode)Key TakeawaysDon't Settle - if you find yourself getting comfortable then push yourself to take that next step. Don't worry about getting found out as a inposter - most people experience this feeling, if this is something that is stopping you from taking that risk, or striving to find your dream job then try to put this to the back of your mind! Be positive - For me, I would want to be around those positive people over those who have more of a negative outlook. So be positive and believe in what you are trying to achieve!Get started - even the experts were beginners at one point, start learning, start building your skills, knowledge and experience in whatever way you can!My RecommendationsYoutility: Why Smart Marketing is About Help not Hype by Jay Baer Amazon Link - https://amzn.to/2UDBw0IAuidable Link - https://amzn.to/2THb2iy Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too By Gary Vaynerchuk Amazon Link - https://amzn.to/2UL4YC9Auidable Link - https://amzn.to/2HqEXEPCreativity Inc by Ed CatmullAmazon Link - https://amzn.to/2HolR2qAuidable Link - https://amzn.to/2HoxjebE-Learning Network MOOC's an example of a provider of these is Future Learn LinkedIn - find my profile Linked belowWhere to find mefacebook.com/GetWorkSavvy/twitter.com/GetWorkSavvywww.linkedin.com/in/getworksavvy/

Jay Baer has spent 23 years in digital marketing, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to some of the world's most important brands like The United Nations, Allstate, Cisco, and Cabela's. His new book, Hug Your Haters, is the world's first modern customer service manual, showing how companies large and small can benefit from the enormous increase in online complaints and customer feedback. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 60 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectation to gain or keep more customers. Show Highlights: 80% of businesses say they provide superior customer service. 8% of their customers agree. @JayBaerYou need to respond to every customer on every channel every time. @JayBaerBusinesses focus too much time on customer acquisition and not enough time focusing on the customers they've already earned. @JayBaer30% of customer complaints are never answered or responded to. @JayBaerCustomer service is becoming a spectators sport. People can see when you don't respond to complaints online. @JayBaerWe need to stop answering customers only in the channels we are comfortable with, and start answering customers on the channels they actually prefer. @JayBaerCustomer service is the new marketing. @JayBaerOnly 47% of the people who complain on social media expect a business to get back to them at all.Hug your onstage, online haters. Answer their complaints. It will blow their mind and win their heart. @JayBaerYou may not be able to out work your competition, but you can out love your competition. @JayBaerThe most overrated thing in the world is praise. @JayBaerInside every complaint is a kernel of truth and an opportunity to get better. @JayBaerHaters are our most important customers, but we treat them like our least important customer. @JayBaerSocial media doesn't create negativity, it's just puts a magnifying glass against it. @JayBaer The Action Catalyst is a weekly podcast hosted by Dan Moore, President of Southwestern Advantage, the oldest direct-sales company in America, and Partner with Southwestern Consulting. With more than 45 years in sales leadership and marketing management, Dan has a wealth of knowledge to share on how to make better use of time to achieve life, sales, and other business goals. Each week, he interviews some of the nation's top thought leaders and experts, sharing meaningful tips and advice. Subscribe on iTunes and please leave a rating and review!

Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast so far!  So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.” About Our Guest: Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee's, DOLE and more. His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today's shifts in technology and consumer expectation to make their companies more USEFUL. Jay's Convince & Convert blog was named the world's #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly. Preview Of This Session: Here is a quick preview of what Jay Baer discusses in this power packed episode. The Importance Of A Video Content Strategy: In todays progressive market people just do not want to read (well most people). People want to watch video on their smart phones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy. Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms: Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of 3 minute video and turns it into 9 different pieces on 9 different platforms. So awesome.  Why your marketing efforts should be about help not hype: Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro.  That is just a small taste of what you will get out of this awesome session with Jay Baer.  Get More From Jay Baer:  Jay Baer on Facebook Convince & Convert Blog Check out Jay's book Youtility  You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Connect With Team DPB Connect with The Dealer Playbook on Facebook here. Check out Michael Cirillo's blog here. Check out Robert Wiesman's blog here. Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.  

Jay Baer, president of the social media consultancy Convince and Convert and author of Youtility: Why Smart Marketing is About Help, not Hype, discusses the role of marketing in today’s changing world. Discover why marketing isn’t only about selling a product and why the “power of eventually” will help you to succeed.

Jay Baer is the founder of ConvinceandConvert.com and host of the Social Pros podcast. Known as a hype-free social media and content strategist and speaker, he is also the author of the New York Times bestseller Youtility: Why Smart Marketing is About Help not Hype. Jay has consulted with more than 700 companies on digital marketing since 1994. He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. At Convince & Convert, he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. Convince & Convert is not an agency but social and content accelerators. They help you get better at social media and content marketing through audits, strategic planning and ongoing advice and counsel. They work with leading companies and agencies to take their social media and content marketing prowess from good to great. In the past year, they’ve completed projects for Wal-Mart, BMC Software, Caterpillar, Columbia Sportswear, Billabong, Visit California, Wyoming Office of Tourism, Petco and many more.