Podcasts about vyral marketing

Play Episode Listen Later May 18, 2022 35:35

In this episode of Keeping It Real featuring Chuck Richards, Product Manager at Real Geeks, he breaks down the best ways to get the most out of your CRM! Having a CRM isn't enough if you aren't using it. Chuck provides some best practices and suggest ways to identify opportunities already in your database. If you don't feel like you're getting the most out of your CRM or want to up your game, you will want to check this out. Join host Frank Klesitz, CEO of Vyral Marketing, as he and Chuck discuss making your CRM work for you. Vyral Marketing will interview you on an HD webcam to create helpful Q&A videos which they then edit, optimize, and promote for an effective 36-touch program to your database. This way more people call you to buy or sell a home (or work for you as a real estate agent). Go to www.getvyral.com for pricing, how it works, reviews, success stories, examples, and to request free strategy call.

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The Resources To Equip Your Real Estate Team for Success w/ Sascha Chatman

Kevin & Fred's Next Level Podcast: Quick Tips for Realtors and Interviews from the best in the real estate business

Play Episode Listen Later May 3, 2022 43:09

In this episode of Keeping it Real, Sascha Chatman and Frank Klesitz, CEO of Vyral Marketing, break down how you can equip your real estate team for success. Learn more about the resources needed to manage your own team of real estate agents. Of course, a capable workforce is one thing for generating leads and obtaining success in the real estate world. However, having the right resources available is one of the critical factors needed to equip your real estate team for success. Discovery Phase The discovery phase is meant to determine whether or not the agents being recruited are the right fit for their real estate team while providing the necessary details for the agents to know what their team is about. Sascha first discusses their team goals and strategies to ensure agents know exactly what they're walking into. He also discusses other matters, such as expectations from the agents themselves and their commissions. The discovery phase may be one of the most important parts of knowing how to equip your real estate team for success. In order to succeed, you need to have a reliable workforce on your side that shares the same goals and is willing to cooperate with the rest of the team to move forward. Having a compatible and efficient team is one of the best resources you can have in real estate, as it can significantly affect your business' productivity. Agent Utility Belt This is the highlight of the entire video. Sascha compares his utility belt of resources to Batman's belt of tools and trinkets. This belt essentially exists to store all resources and keep them within reach. Don't get the wrong idea, though. It's not an actual belt. Instead, it is usually a cloud or a compilation of all your valuable resources, such as videos, links, and other agent tools. Having a utility belt that is curated specifically for your team and your needs could help increase the productivity of your workflow because you won't have to scavenge for resources when you need them. Not only does it make you more productive within your workplace, but it also gives off the sense that you are reliable and organized. When clients ask for something, you will easily have it within reach. Clients understandably have many questions before closing the deal, so one of the best ways to answer them is to grab a resource from your utility belt. For example, you're talking to a client about title insurance. Instead of answering their questions yourself, you could take an informative video from your utility belt and ask them to watch it. This makes it easier to understand and relate to. Having a utility belt is a great way to equip your real estate team for success. It also comes in useful during business transactions. All in all, it's one of the best resources that a real estate team can have. Having the right resources is essential in equipping your real estate team for success. Create an agent utility belt that caters to your team by signing up for the Real Geeks platform today. We provide valuable resources that you and your team can use to achieve the best possible outcome in every situation. Get started with us today! To check out the video for this epsode go to: keepingitreal.com For more of Sascha: Email: sascha@chatmanrealtygroup.com Coaching Website: http://realestatetechninja.com Coaching Course: https://bit.ly/RETNCoaching

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Frank Klesitz Returns: The Mental Model to Win ANY Client & Where True Profitability Lies in Real Estate

Play Episode Listen Later May 2, 2022 50:17

In today's episode, we're rejoined by Vyral Marketing founder, real estate investor and our good friend, Frank Klesitz. To many people Frank is just a marketing guy, but when you get around him, you'll find out just how impressive his mind is. He brings a ton of high-level value to the real estate community, and not only do you want to be a Vyral customer for their amazing service, you want to be in Frank's world and benefit from how he thinks. Frank is the CEO and founder of Vyral Marketing, and an intellectually curious artist with experience in business, entrepreneurship, sales, marketing, and real estate. He started Vyral Marketing in 2009 after successfully implementing their marketing plan for a real estate agent in Omaha, NE. Frank also runs Katy and Frank Home Buyers with his wife. It's an acquisition and property management business buying houses in Nebraska, Iowa, Texas and Oklahoma. The truth about real estate (and any business for that matter) is that there's more value in marketing what we do than in actually doing what we do. Becoming better sales and marketing practitioners is the key to becoming more profitable, but the problem is, most of us go about marketing to get clients the wrong way - we take the rookie approach when there's a sure-fire way to win customers. Guest Info Frank is the CEO and founder of Vyral Marketing, and an intellectually curious artist with experience in business, entrepreneurship, sales, marketing, and real estate. He started Vyral Marketing in 2009 after successfully implementing their marketing plan for a real estate agent in Omaha, NE. Frank also runs Katy and Frank Home Buyers with his wife. It's an acquisition and property management business buying houses in Nebraska, Iowa, Texas and Oklahoma. Resources https://www.getvyral.com/ https://www.getvyral.com/recruiting https://thegaryhalbertletter.com/ https://www.whosmailingwhat.com/ CTA Please leave us a review at https://ratethispodcast.com/nla

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03: Groundbreaking Marketing Strategies to Set More Appointments and Tap Into Your Creativity with Frank Klesitz

agentXcel with Chris Bowers

Play Episode Listen Later Apr 20, 2022 51:22

What if your superpower was convincing people that you had a superpower? I'm talking with Frank Klesitz, founder of Vyral Marketing about using effective marketing to get your foot in the door with clients. Being able to successfully market yourself and your business is only the first step of being in business, once you do get that bite, you also have to be able to follow it up with an effective pitch to help the client understand all of their options that you, as the professional, are able to provide them with. Our conversation even has a few examples of his ideas in practice, an added bonus to a great conversation. About Frank: Frank Klesitz founded Vyral Marketing, an Inc. 5000 awarded advertising agency for entrepreneurs in professional services (mostly real estate), leading 65 employees to help 500+ clients stay in better touch with their database to increase sales with education-based video marketing. Connect with Frank: https://www.getvyral.com/ Quotes and Takeaways: “The marketing funnel and the sales funnel are essentially trust, need, help, and hurry, We must have a way to build trust within the market so we got to put out videos we got to have reviews, we got to have all this soft fuzzy stuff that as business owners we hate because they don't drive sales now, but like you got to actually build trust with people over the long term. A lot of getting there is by doing a podcast like this or putting out videos and working things out.” – Frank “If someone's going to give you money, they'll be online checking you out, seeing your competence and how you present yourself, how you speak, and seeing what you have to say. The way you sell the intangibles through certainty, like the more certain someone has been buying the intangible, the service is usually the higher price of elasticity of what they're willing to pay.” – Frank

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The Power of SEO and Area Pages w/ Bob McCranie

Play Episode Listen Later Apr 7, 2022 41:17

The Power of SEO and Area Pages With Bob McCranie Do you want more lead traffic to your website? In this episode of Keeping It Real, we explore the latest SEO best practices with Bob McCranie. Bob is the Broker Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars and an expert on utilizing SEO best practices and Area pages in his strategies. Join host Frank Klesitz, CEO of Vyral Marketing, in breaking down the strategies and best practices behind a robust, high-conversion online presence in today's evolving digital landscape. If you need some help optimizing your site, tips on how to turn up the volume on your current lead flow, insight into different strategies that have provided wins for agents across various markets, check out Bob's Area Page lead generation strategy! Top 3 Ways to Generate Lead Traffic & Boost Your Sale Funnels' Visibility in Your Market Bob, a Brokerage Associate & Team Owner at Texas Pride Realty Group - HomeSmart Stars, shares the techniques and strategies he deploys to increase overall visibility to prospective clients in his market. According to Bob, he deploys three unique strategies to get leads. These strategies roughly refer to attraction marketing, SEO & optimizing his website based on popular search engine optimization guidelines, and demographic farming/cultivating his existing audience. Let's dive more into these strategies and find out how Bob executes them to get as many leads as possible. Attraction Marketing Attraction marketing, also called event marketing, is Bob's number one strategy. This strategy is based on the idea is that you don't have to run Ads all the time or cold calls but have people gravitate towards you because of who you are in the community. In the case of Bob, he's a well-known Broker Associate with long years in the industry. Newer agents can begin working on their community visibility by hosting events. You can draw people to you by hosting events, posting about them on social media, and generally being a social connector. It doesn't have to be a real estate event, but any event that serves as a lure to connect with people. Some of the events you can host include: Kite Flying, BBQs, & Outdoor Events Theater Events, Movie Nights, DriveIns, Concert in the Parks, etc. Recycling Events, Food Drives, Community Service Events, etc. Starting successful community events takes consistency and patience. Make a schedule and stick to it when promoting your events. You can put up physical signs around your area. Put up flyers at your local coffee shops and gyms, and utilize social media ads. These have proven very effective no matter which markets you are located in. Putting in a constant effort will build attendance over time, and before you know it, you will have collected a community of regulars at your events that can also serve as a potential client base. Networking greatly helps get leads, even if not by a massive count at first. Your Website The second and perhaps most important is internet marketing, specifically SEO. Your primary medium is your Reel Geeks website, which helps you draw in more organic leads. You still run Google ads, which brings you steady business. However, you must have a website to lead your potential leads and provide them with the information they need. Of course, just having a website is not enough – you need area pages. Bob stresses the importance of area pages and being specific about where you want your leads to go. He combines social media and SEO, focusing locally on his pages. No one looks for real estate in the main city. People always look for the suburb or neighborhood they are looking into. You create business pages for each suburb of the city you're covering. Each page must have a call to action that takes the reader to the actual area page on your website. It has to lead to the direct page for the city or suburb, not the homepage. It helps to pre-fine all searches as much as possible, directing leads where they want and giving them satisfaction. Demographic Farming Bob's last strategy has to do with demographic farming, which is about cultivating or nurturing your lists. In this example, he developed his holiday list using postcards sent creatively and in good fun. For instance, he would send a holiday postcard in June or Valentine's Card with a humorous caption. Of the many postcards he sent, the most creative and successful is the tagline, "No, I don't want to buy your house." Bob doesn't want to buy your house, but he can sell it at a 30 to 40% better price than others in the market. The idea is to keep it fun, so people will look at the cards or mail and know what Bob has to offer. Conclusion Per Bob's experience, the strategies that can help you bring in leads are – attraction marketing/events marketing, SEO and area pages, and demographic farming. Add them to your process, and you can turn up your current lead flow to the highest volume.

Episode 089 with Josh Cunningham, CEO and Founder of rokrbox

Kevin & Fred's Next Level Podcast: Quick Tips for Realtors and Interviews from the best in the real estate business

Play Episode Listen Later Dec 21, 2021 39:40

In 2011, Josh Cunningham was working as a recruiter for a small boutique brokerage. He attended a Mike Ferry training event when he met Frank Klesitz, CEO of Vyral Marketing. Frank's story of success inspired him so much that a few months later, he reached out to Frank to ask how he can work for him. This was when he decided to take a leap of faith and jump into the entrepreneurial world. A couple of years later, a client he had at Vyral Marketing, Spring Bengtzen, shared that despite the work she puts into her real estate business, she just wasn't seeing the results she wanted. At that time, a lot of people from the industry are attributing their success to the ISA model. Josh then decided to help Spring make her first ISA hire. Today, Josh Cunningham is the CEO and Founder of rokrbox, a premium real estate ISA company that connects serious buyers and sellers with highly reliable and successful Realtors across the US and Canada. To date, Josh's team has managed more than two million Internet leads using his proven model. Let's hear from Josh as he shares his insights on the ISA model and the top 5 biggest mistakes agents are making with their leads. Top Takeaways: 01:23 How Josh got started in the real estate industry 04:06 How rokrbox came to be 09:34 The formula they follow at rokrbox 10:18 What entrepreneurship is all about 11:06 The value of having a dedicated person to follow-up on your leads 11:27 What are the biggest mistakes agents make with their leads 18:47 How to hold a conversation with somebody without any local market knowledge 21:37 Why you should always communicate strong recommendations. 26:44 Why you shouldn't waste all your time with leads who are not yet motivated 28:43 Josh's take on where the real estate industry is going Download the Top 5 Mistakes that Agents Make with their Leads: https://bit.ly/3JdZVDy To get in touch with Josh Cunningham, email him at Josh@rokrbox.com Or check their website at https://rokrbox.com/

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The Best Economic Model for a Profitable Team (Keeping it Real Interview)

Play Episode Listen Later Nov 29, 2021 65:08

In today's special episode, I sat down with Greg Harrelson and Frank Klesitz to talk about the real estate team's economic model, how it has changed over time, what drove those changes and the decisions we've made about it. You'll learn the inner workings of the model - including lead generation, marketing, splits, culture, and why we choose to run this model. Frank Klesitz is the CEO and co-founder of Vyral Marketing, a 7-figure, done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing's mission, vision, culture, and values. Greg Harrelson is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals. There's no such thing as a one-size-fits-all business model in real estate. How we interact with and operate our businesses is down to what matters to us. We can pick our business models on anything - the next financial achievement, ego, or saying what sounds great from the stage. But with the freedom we have, we can do something different - pick the model that matches our natural behavior and personality. Guest Info Frank Klesitz is the CEO and co-founder of Vyral Marketing, a 7-figure, done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing's mission, vision, culture, and values. Greg Harrelson is the owner and president of Century 21 The Harrelson Group, founder of Real Estate Sales Solutions, and host of The Level Up Podcast. As a successful agent and business owner in the Myrtle Beach area, Greg is in the top 1% of agents in the country. His success has inspired him to teach aspiring Realtors how to reach their goals. Link Mentioned https://www.cbsnews.com/news/golden-state-warriors-the-talent-and-mindset-behind-the-nba-reigning-dynasty-60-minutes-2019-06-02/

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PPC, Sphere of Influence, & Paid Lead Providers w/ Kimo Quance

The Listing Lead Show

Play Episode Listen Later Nov 18, 2021 60:45

Kimo Quance is on track to close 163 transactions this year with a volume of $100 million in San Diego, California. In a competitive market with higher price points and thousands of agents and iBuyers, Kimo pulls in between 500 and 700 listing leads every single month thanks to his internet lead generation strategy. He has learned how to fine-tune his search engine visibility as well as how to generate seller leads from buyer leads. In today's episode, he shares exactly how he does this. Download Kimo's Quarterly Client Letters -- READ THE FULL TRANSCRIPT -- 1. PPC - Kimo generates the majority of his listing leads from Google PPC ads, spending $3,500 to get a minimum of 500 leads a month, which results in an average of 3 deals. He ranks #1 for the search term “homes for sale in Santee, California," and generates a ton of listing business, even though his PPC campaigns are focused on buyers. Kimo's client acquisition ROI blows past the national average, and part of his success can be attributed to the work he's put into building a highly authoritative, relevant, and fast website, which reduces what Google charges per lead, and helps Kimo rank higher in organic searches. 2. Sphere - Kimo stays in touch with his database with Vyral Marketing emails. He also sends quarterly personal letters to a few hundred past clients, and he has found that using physical mail to communicate with his most valuable contacts is worth paying for. 3. Paid Lead Providers - So far this year, Kimo has generated 10 deals from lead providers like Homelight and Opcity who charge a 25 - 35% referral fee for every listing. Most agents are willing to pay 20% of the cost of the commission to acquire a lead. With lead providers, they take on the risk of getting that lead so paying an extra 5% of the lead acquisition is actually good, especially because the listing to lead conversion is so high. Download two of Kimo's quarterly client letters for FREE by filling out this form.

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Getting Started as a Brand-New Real Estate Agent in 2021 w/ Ashlee Nath

Play Episode Listen Later Jul 1, 2021 49:51

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.” According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.” And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came to her page. “They volunteered their information, now that's a qualifier,” said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

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Getting Started as a Brand-New Real Estate Agent in 2021 w/ Ashlee Nath

Play Episode Listen Later Jul 1, 2021 49:51

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.” According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.” And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came to her page. “They volunteered their information, now that's a qualifier,” said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

thanksgiving real mom property getting started brand new colorado springs real estate agents kaplan using social media nath harrelson vyral marketing greg harrelson frank klesitz real geeks

Getting Started as a Brand-New Real Estate Agent in 2021 w/ Ashlee Nath

Keeping it Real

Play Episode Listen Later Jul 1, 2021 49:51

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.” According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.” And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came to her page. “They volunteered their information, now that's a qualifier,” said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

thanksgiving real mom property getting started brand new colorado springs real estate agents kaplan using social media nath harrelson vyral marketing greg harrelson frank klesitz real geeks

Getting Started as a Brand-New Real Estate Agent in 2021 w/ Ashlee Nath

Play Episode Listen Later Jul 1, 2021 49:51

In this episode of Keeping it Real with Greg Harrelson of Century 21 The Harrelson Group and Frank Klesitz of Vyral Marketing features Ashlee Nath. Discussing, “Getting Started as a Brand-New Real Estate Agent in 2021,” you'll hear tips on how to hit the ground running as a new agent and strategies approaching the market in a new way, even if you've been in real estate for decades. Nath began her real estate career as a home stager and transitioned into becoming a transaction manager, and then determined that she could be an asset as an agent, and decided to take the test for her license through Kaplan online in three weeks. She didn't plan to rush through, but while doing it realized that she could be learning scripts and reaching out to clients to let them know she was in school. For others that would like to get started, Nath suggested that soon-to-be agents can learn scripts, start conversations, and set up their social media. “They can start learning scripts before they have their license,” said Nath. Using Social Media as a Real Estate Agent in 2021 Nath was strategic in building her client base. She chose to start with Instagram as a lead generation tool and searched for people posting near her in Colorado Springs. She'd make comments and like their posts and start following people, and they would do the same. She would like up to 200 items per hour. “I started focusing all my time and energy on social media,” explained Nath. “I learned everything from webinars!” Nath would look at someone's Instagram page and make sure they were a local who had posted recently and had interests similar to hers and then she would send a personal message, using their name and referencing something from their profile which sparked her interest. To her the key was that she “made it beneficial for them as well as me.” Over time, Nath learned what was good to post live vs. as a story, and found that an 80:20 ratio, with 80% of posts relating to her life as a mom and 20% of posts involving real estate was a good mix for her audience. “I want them to see I'm a human as well as a realtor,” Nath said. “You were proactively recruiting and prospecting,” Klesitz said,“reminding listeners that Nath “would make 50 attempts a day to reach out to people in Colorado Springs.” According to Nath, her main message was not about real estate, it was about creating local relationships and “getting to know people in my community.” And, it worked. She doesn't spend as much time prospecting on Instagram now because she is really busy with referral business and past client repeat business. Nath also used Facebook but does not consider it her main source of social media. She posts home listings in groups and on local buy, sell, trade pages, but only shares a price and size range rather than exact details. The reasoning is that then the viewers had to click links to her unbranded Real Geeks property landing pages which required registration before showing home photos. Once she saw the leads sign up on Real Geeks, she would engage them in conversation. She felt they were warmer leads since they were already looking at homes. This strategy alone resulted in her selling 10 homes her first year. Real Geeks Property Landing Pages Convert Easily Nath said she used a landing page on her Real Geeks' website and would post a short description and link the page to 5-10 local groups a day. She did not post to the same group every day, but rotated between 15 groups. Of those 15, Nath said 5 had the largest audience and better traction, but that posting to all made it more comprehensive. Klesitz noted that in doing so, Nath uses Facebook as an inbound strategy, whereas she uses Instagram as an outbound strategy. Harrelson and Klesitz were impressed as they calculated that she generated 150 free leads off Facebook where ten of those turned into deals, giving her close to 7% conversion through organic posting. Harrelson appreciated her approach in using forced registration when the leads came to her page. “They volunteered their information, now that's a qualifier,” said Harrelson, adding that the qualifier brought conversion. Harrelson reminded that every Real Geeks user could generate leads using the property pages on social media. “Property pages have share buttons that make sharing it simple,” he said. In addition to social media, Nath said she built her database from looking through her phone, checking who had come to her home for dinner and who she knew from volunteering at her kids' schools. She contacted people she already knew to have more face to face “let's go get coffee” interaction and was involved in “Mom groups” which allowed her to meet more people and grow her sphere of influence. “It's all about keeping those relationships and nurturing those people,” Nath said. Even if they didn't need her services, she knew, “they may know someone.” Nath uses gifts to stay top of mind with past clients and contacts, delivering about 300 gifts each month through what she refers to as monthly pop-bys and events. She shared an example of a personalized art card + flower seeds that was sent and explained that at Thanksgiving mini bundt cakes were hand delivered by their real estate team with the message, “we're nothing bundt thankful for you.” Harrelson mentioned that she's created a formula and that “she came across the formula naturally.” “She chose something that fit her personality style.” He described it as authentic, intentional, simple, and consistent. “She created a routine and she delivered value,” he said explaining that it works as she, “leads with the give and lets the take come in some sort of reciprocity.”

thanksgiving real mom property getting started brand new colorado springs real estate agents kaplan using social media nath harrelson vyral marketing greg harrelson frank klesitz real geeks

How to Start Your Own Independent Real Estate Brokerage w/Jon Carbutti

Play Episode Listen Later Jun 21, 2021 84:21

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team. Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker. Leading a Real Estate Team Requires Reflection “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not... hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.” Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.” Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.” What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect. Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since! Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti. Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

google real dad independent jam moments harrelson real estate brokerages what worked vyral marketing greg harrelson frank klesitz real geeks

How to Start Your Own Independent Real Estate Brokerage w/Jon Carbutti

Play Episode Listen Later Jun 21, 2021 84:21

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team. Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker. Leading a Real Estate Team Requires Reflection “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not... hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.” Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.” Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.” What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect. Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since! Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti. Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

google real dad independent jam moments harrelson real estate brokerages what worked vyral marketing greg harrelson frank klesitz real geeks

How to Start Your Own Independent Real Estate Brokerage w/Jon Carbutti

Play Episode Listen Later Jun 21, 2021 84:21

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team. Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker. Leading a Real Estate Team Requires Reflection “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not... hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.” Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.” Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.” What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect. Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since! Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti. Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

google real dad independent jam moments harrelson real estate brokerages what worked vyral marketing greg harrelson frank klesitz real geeks

How to Start Your Own Independent Real Estate Brokerage w/Jon Carbutti

Keeping it Real

Play Episode Listen Later Jun 21, 2021 84:21

In this episode of Keeping it Real, Frank Klesitz of Vyral Marketing and Greg Harrelson of Century 21 The Harrelson Group interview Jon Carbutti on the topic of “How to Start Your Own Independent Real Estate Brokerage”. Jam-packed with actionable advice, you'll find this Real Geeks training will have you considering the advantages and challenges that come with creating a team and/or brokerage, and accepting responsibility for its success. “You gotta be a little bit of crazy to start your business,” admitted Carbutti, “to be your own broker. But the right kind of crazy, the right kind of risk taker. You've got to believe in yourself and you've also got to have a written plan.” Listen to the story of how Carbutti went from being a top producing real estate agent to a business owner, broker, trainer, and leader of a top producing team. This Real Geeks training will show you why Klesitz, Harrelson and Carbutti agreed that “not everyone should become a broker,” but it also may inspire you to build a team. Carbutti purchased his brokerage from his father in 2010 and recalled that he had no idea what he was doing at the time. “No one told me I was getting into the human resource business at the time,” he said. Carbutti also found that the company was filled with agents who didn't respect the son buying the business, as many of the agents had been with the company longer than he had. This required him “to step up and take a leadership role” and shift his mindset from being the top producer to being the leader and broker. Leading a Real Estate Team Requires Reflection “I used to think nobody could do it better than me, and I was wrong.” Carbutti revealed. “I used to think I was the best at listing presentations, somebody else couldn't possibly do that.” However trying to do it all and micromanage everyone else on his team was not a successful solution. He had to learn that other team members needed success and could be responsible for listing presentations and didn't need to be micromanaged. He learned that you need to hire the right people to make systems work and that risk is a critical element to success. “Definitely do not... hire the wrong people,” urged Carbutti. “Don't be desperate to fill the seats.” Carbutti shared that he was able to make these changes by gaining accountability through working with a coach. “I've always been a doer,” explained Carbutti. “Even if I didn't know what I was doing, I took action and I implemented.” He said that in the beginning of running his business, he “created a lot of monsters” because he started relationships based on money and thought profitability was based on volume. However, Carbutti had to reconsider his approach because his business model wasn't working. He added that he realized he needed to be a leader for his team and not mix roles, once he understood that “The agents that are in production can feel threatened by the sales manager.” Klesitz asked Carbutti about his biggest mistake and Harrelson and Klesitz both nodded and related strongly when he said, “signing a lease with my Dad.” Harrelson added that building lease arrangements, family linked or not, is “one of the biggest challenges as the owner of the brokerage.” Harrelsoon warned anyone thinking of signing a building lease to think it through. "Be careful and be cautious," Harrelson said, “It's one of the hardest things to unwind if things start going south.” What Worked for Carbutti? One of Carbutti's successful first steps was running radio ads. “Nobody in my marketplace was doing it," he said, so he signed up for three spots a week and a morning show and the phone started to ring. He shared that conversion from listings to signed contracts is over 85% from his radio ads. His call to action on the show is to call or “Google us,” Carbutti shared, explaining that it makes it easy for clients to connect. Carbutti also shared that he's often surprised by what interests his clients, so he tries to be consistent on all sides because it all works together and yields results. “A lot of these buyers coming in are actually sellers disguised as buyers,” he said. Then he told a story about a couple that needed help with a transaction and how he wasn't sure how it was going until the end when the client turned to him and said, “By the way, I really like your videos…” Carbutti said he went back and reviewed the clients' record and found that the couple had been in their system for 3.5 months, but had never responded to emails or calls, even though they'd been actively paying attention to his messaging. He then said that particular client has done six transactions since! Moments like those teach Carbutti that he doesn't know everything about client behavior, real estate, or how to run a team. He uses a recruiter to hire and train and says his role is to inspire and attend huddles. Talking about his teammates, Carbutti said, “I want to know the name of every single person that works at my company and I want to have a relationship with them.” It's very important to him that his agents feel they are a part of the team. “They understand that at the end of the day, we have their back,” explained Carbutti. Inspired by Carbutti's methods on team building, which seems to be a cross between a team and a brokerage, or “teamerage, ”Harrelson said, “We shouldn't be trying to build a brokerage. We shouldn't be building a team. We should be following the pattern of Jonathan.” Klesitz agreed, adding, “A brokerage is an extension of your character,” which is what Frank says explains Carbutti's success.

google real dad independent jam moments harrelson real estate brokerages what worked vyral marketing greg harrelson frank klesitz real geeks

The Best Facebook Ads for Real Estate Agent Buyer & Seller Lead Generation

Play Episode Listen Later Jun 10, 2021 77:26

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns. Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising. Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community. Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson. In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead in his custom audiences. “When you're capturing seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you. Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here. Or offer a seller workshop and ask: When was the last time you sold your home? Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

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The Best Facebook Ads for Real Estate Agent Buyer & Seller Lead Generation

Play Episode Listen Later Jun 10, 2021 77:26

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns. Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising. Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community. Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson. In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead in his custom audiences. “When you're capturing seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you. Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here. Or offer a seller workshop and ask: When was the last time you sold your home? Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

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The Best Facebook Ads for Real Estate Agent Buyer & Seller Lead Generation

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Play Episode Listen Later Jun 10, 2021 77:26

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns. Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising. Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community. Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson. In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead in his custom audiences. “When you're capturing seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you. Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here. Or offer a seller workshop and ask: When was the last time you sold your home? Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

california roi homes buyers tier sellers generally accessing real estate agents broad lead generation 20k uploading san clemente harrelson lindsey jackson vyral marketing greg harrelson frank klesitz real geeks

The Best Facebook Ads for Real Estate Agent Buyer & Seller Lead Generation

Keeping it Real

Play Episode Listen Later Jun 10, 2021 77:26

Keeping It Real LIVE with Frank Klesitz of Vyral Marketing, Greg Harrelson of C21 The Harrelson Group, and Lindsey Jackson of Real Geeks examined Facebook lead-generation ads and what makes each work! “I went through the top 100 real estate agents,” Klesitz reported, “looked at what they were running and took note of themes.” In doing so he was able to see a clear picture of what works and doesn't work in today's market. Accessing the Facebook Ads Library as a tool is a game changer. It can be accessed at: https://www.facebook.com/ads/library/ This episode details current ads, targeting methods, and landing pages that are generating leads right now, and explains why they worked so well. ROI and actual cost per lead type are discussed, allowing agents to have the info they need to plan and run successful Facebook marketing campaigns. Discussing ways to retarget audiences, Harrelson also explained the basics of the advertising he runs. “For the best conversion,” he said, “I've been running seller leads ads. Harrelson does this by creating specialty community Facebook pages, rather than using the main company page. Jackson explained that ads can be very market dependent and that it's best to have 20K people in each audience, if possible. She also shared that more expensive homes meant more expensive ads in most cases, due to increased competition. Harrelson agreed about the competition and the need to adapt advertising to the market. He urged agents to not be complacent and said that even he didn't have “magic ads,” which means his team is always testing to see what works best in a given market. Harrelson suggested paying attention and accumulating an audience of people who didn't fill in the form (known in retail as cart abandonment) to retarget. Generally speaking the group agreed that it was better to have the lead taken to a lead capture page with a sign up form rather than a general website page. Jackson shared that funneling leads in through a property detail page where a lead signs in through a Facebook login, results in a highly effective campaign, “especially when you're on your phone,” she said. These ads create a pattern which has the lead returning to the site on a daily basis. When A/B testing, Jackson said that the aggressiveness of the copy is a key area for testing. Klesitz introduced the idea of dynamic creative, where the ad or ad image is chosen based on performance. Jackson said ad fatigue is real and that you have to constantly be testing new ideas for ads. Homes with pools work really well, she explained, “but just make sure that it matches.” For instance, if you're advertising pool homes, don't share a picture with snow, show a home with a pool. Klesitz shared his view on the 4 tiers of advertising. Tier 1 - Uploading existing past clients and databases and using a pixel to retarget your warm audiences. Harrelson uses ExactDial to find out client contact information. Klesitz suggests a budget of $5/day and unique messaging since they've had contact already. Tier 2 - Send to Facebook cold audiences all throughout the city, within the restrictions Facebook places on housing ads. Tier 3 - The Greg Harrelson level which targets a cold audience in a specific community. Tier 4 - Next is cold leads. This is radius based (15 miles), age and gender are set to broad. Look at interests that are in the home owning process. “Broad is better,” explained Klezitz and Jackson. The algorithm creates the audience based on look-alikes. “In smaller towns you can get away with a small audience,“ said Jackson. In discussing the metrics, Harrelson knew that it cost him $2.40 for each seller lead in his custom audiences. “When you're capturing seller leads online, you're capturing them very early in the funnel,” he said. Adding that most people give up too soon on seller leads because they are trying to speed the process too quickly. Using a non custom audience results in a high cost per lead, between $3.50-4 per lead. More competitive areas will have more expensive leads. Currently Jackson said the least expensive cost per lead is Florida and the most expensive is in San Clemente, California. Harrelson believes 1-3% is normal for agent ad conversion though his reporting shows that 14% is possibly convertible from all of the ads. Real Geeks clients can use the Facebook tool or reach out to RealLeads@RealGeeks.com to have advertising set up for you. Klesitz shared his favorite 3 seller lead ad calls to action: Get a cash offer on your home, click here. Or offer a seller workshop and ask: When was the last time you sold your home? Find out what your home is worth? As the segment concluded, Harrelson reminded agents to take notes and choose one action to take and do consistently. He believes doing this each week could make a huge difference in an agent's production for 2021, even if the changes are small.

california roi homes buyers tier sellers generally accessing real estate agents broad lead generation 20k uploading san clemente harrelson lindsey jackson vyral marketing greg harrelson frank klesitz real geeks

Farming a Zip Code, Giveaways That Generate Calls, Extreme Client Gifting w/ Kelly Cook

The Listing Lead Show

Play Episode Listen Later Jun 8, 2021 69:34

Kelly Cook took 175+ listings last year in the hyper-competitive market of Phoenix. He's been selling real estate for 16 years and knows a thing or two on how to get the phone to ring from homeowners who want to hire you to sell their home. In short, he attacks only on a narrow front by going deep to drown out the competition. Kelly is a full-service real estate agent charging his full commission in his competitive marketplace, and this is how he does it. -- READ THE FULL TRANSCRIPT -- Here are Kelly's top listing strategies: 1. Zip Code Farm – Kelly mails 10,000 newsletters a month to his zip code where he lives using EDDM at a cost of about $0.33 each. It's a 6%+ turn-over rate and there's no one dominant agent. The homes are close to him, too. The newsletter focuses on the community. He also appended emails to all those homeowners and advertises to them on Facebook. He also emails them all his newsletter once a month. 2. Giveaways – Kelly doesn't like doing in-person events, rather he hosts them “virtually.” He picks a neat giveaway every 3 months to, well, “give away.” He sends out an email and people just call him to enter. Brilliant! It gets people calling him directly from his database. This was a big takeaway on the show. Frank also shares the content for the email to send to your database to get the phone to ring with a giveaway. 3. Extreme Gifting – In addition to using Vyral Marketing for his 36-touch program to his database, he has a list of 75 people who have referred him business in the past year. He sends them two expensive gifts a year! In addition to all that, he has a regular call, text, and email plan for all his past clients and spheres on specific and meaningful dates to earn referrals from his database. Join us for the episode and learn what Kelly is doing to take listings in this low-inventory market!

Episode 81: Marketing Guru & Coach to The Stars Frank Klesitz

Cliff's Notes Real Estate Podcast

Play Episode Listen Later Jun 3, 2021 53:16

LIVE ON CLIFF'S NOTES THURSDAY 1:00 pm CSTMarketing Guru and Coach to the Stars Frank KlesitzFrank is the CEO and co-founder of Vyral Marketing, an Omaha, NE-based Inc. 5000 awarded advertising agency for entrepreneurs in professional services, leading 65 employees to help 500+ clients stay in better touch with their database to increase sales with education-based video marketing. He is a graduate of the University of Nebraska and started his firm upon graduation out of his own need to find a better way to communicate online at scale to attract, not chase, business.Frank lives in San Diego, CA, plays guitar, and listens to soulful house music between meetings.

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Puffery & Hype is Killing Your Sales (& What To Do Instead) w/Frank Klesitz, CEO of Vyral Marketing

MicroFamous

Play Episode Listen Later May 13, 2021 54:42

The best and most effective copywriting is good because it’s authentic, genuine and extremely one-to-one personal and effortlessly generates trust. It’s completely different from what comes from copywriters selling information products online, who rely on cheap tactics like puffery and hype. There’s a big difference between the psychology of selling products and marketing professional services. Using the wrong techniques and tactics is costing us sales every single day. Sales pages, emails and follow up campaigns that use puffery might actually be turning off the very people you are most driven to serve. How do we eliminate puffery from our messaging, and craft an approach to marketing rooted in consultative selling? In today’s special episode of MicroFamous, I’m joined by CEO of Vyral Marketing and one of the best copywriters I know, Frank Klesitz. He shares what makes his approach to copywriting so unique and effective. 3 Things We Learned from Frank Klesitz The deep psychological place where puffery comes from and how we fight the urge to use it How to generate authentic urgency without using time-based incentives that have no basis in reality when you’re selling infinite info products The psychological difference between selling services and products

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Being Platformed in 2021 and What a Long Term Mistake that Can Be

Sales & Marketing Secrets Podcast

Play Episode Listen Later Apr 7, 2021 28:32

Being platformed in 2021 and beyond can be a huge mistake long-term for business, meaning someone else is creating the marketplace and providing the lead generation besides yourself. If someone else is controlling your leads you are essentially working for someone else's land. If you are getting all your leads from Zillow, you are essentially a Zillow employee with lack of freedom.As a real estate professional you are really in two businesses, lead generation and providing a service. The key is to own your own leads and database and not get stuck on platforms feeding you leads...Be sure to check out Vyral Marketing : www.getvyral.com/ Isaiahcolton.comJoin our Social Networks:FacebookInstagramYouTube

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Frank Klesitz on Selecting the BEST Video Topics for Your Database

Club Wealth TV

Play Episode Listen Later Dec 10, 2020 43:35

By now, we all know how important video is in getting our databases to know, like, and trust us. However, many of us are held back from getting started because we just don’t know what to say. Getting over the fear of being on camera is one thing, but figuring out what to speak about in our videos is a challenge all on its own. Where do we even begin to look for topics sure to excite our audiences? With so much video content online already, we also have to think about what will be most relevant to our databases. How can we be sure we’re sharing the content people want? In this episode, co-founder and CEO of Vyral Marketing, Frank Klesitz shares how to find topics that attract bigger audiences and retain the viewership we already have. "When it comes to video topics, Q&A is the way to go. " -Frank Klesitz Three Things You’ll Learn In This Episode Why asking questions is crucial for effective marketing:To get the most out of our marketing, we have to go beyond sharing content with our audiences and truly engage with them. Stimulate meaningful conversations by creating Q&A videos and using social media to ask our databases their thoughts. How to make sure we’re creating the content people want:Picking a topic for our videos can be a daunting task, but we have all the answers in our emails. Look for recent questions received and turn the response into a video- there are bound to be others in our database with similar concerns. The content that will elevate us to experts in the eyes of our audience:Everyone is interested to know how national stories will impact them personally, so take a look through recent real estate-related stories on Google News and put a local spin on them. That being said, it’s always wise to stick to the story itself and avoid getting into the political side of it. Guest Bio Frank Klesitz is the CEO and co-founder of Vyral Marketing, a done-for-you video marketing firm geared towards helping entrepreneurial professionals across industries retain existing clients and increase new client generation. Passionate about helping his clients achieve their full potential, today Frank oversees Vyral Marketing’s mission, vision, culture, and values. To find out more, go to: http://clubwealth.com/vyral/ https://www.getvyral.com/ https://www.linkedin.com/in/fklesitz Other links mentioned in this episode: https://www.facebook.com/groups/clubwealth http://clubwealth.com/bsm/ Books mentioned in this episode: The Millionaire Real Estate Agent by Gary Keller https://www.amazon.com/Millionaire-Real-Estate-Agent-About/dp/0071444041

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Episode 042 with Frank Klesitz, CEO & Co-Founder of Vyral Marketing

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Play Episode Listen Later Oct 13, 2020 49:29

Frank Klesitz started Vyral Marketing about 11 years ago. Since then, Vyral Marketing has helped hundreds of professional clients (mostly from real estate) generate leads and get in touch with their existing database, through education-based video marketing.Frank always keeps himself updated when it comes to the real estate industry. So if anyone wants to know what is happening in real estate and where it's headed to, he would surely make a great resource person. In fact, he is one of the few guests on the show that we’ve had the honor to interview twice. This goes to show the value he can provide for our listeners especially in these challenging times.Let’s join Frank as he shares his insights on the current status of the real estate industry, what the future looks like and the importance of having an effective marketing strategy.In this episode, we talked about:(1:49) What is going on in the real estate industry? (2:45) What does recovery look like for the real estate market?(5:08) What will the next 6 months look like?(5:36) 2 Big changes - Opendoor financing(7:41) What Frank thinks about Zillow having their own brokerage(15:13) What is the biggest disruptor in the real estate industry?(17:52) Why Frank believes that the money is NEVER in doing what you do(21:32) Two effective ways to get a Listing(24:50) Things to do to build your database(27:52) How do you win a listing with marketing?(32:08) How do I get business to my database(35:13) Why you need to double down on Matterport and virtual tours(35:52) What Frank thinks of the “giving all the options to the seller” trend? (45:36) What is Frank’s one piece of advice for anyone in the Real Estate business

The Power of Ad Copy and How to Go BROKE Marketing with Frank Klesitz, CEO & Co-Founder of Vyral Marketing

CEO SECRETS

Play Episode Listen Later Sep 28, 2020 44:14

Welcome to CEO Secrets! I am excited again to be joined by a brilliant marketing person. Let us welcome, Frank Klesitz. Frank Klesitz is the CEO & Co-Founder of Vyral Marketing, an entrepreneur and investor. Frank had helped thousands of agents and business owners in all industries increase their client generation and existing client retention with education-based video marketing. Let us learn more from Frank how powerful are email and video marketing and how it can boost your lead generation. Top Takeaways: 1. How to raise money to pay for your marketing (2:46) 2. Where you should spend your marketing budget (5:35) 3. What prevents skilled agents from becoming business owners (7:49) 4. Frank's biggest secret to ease the cash conversion cycle (9:37) 5. Who you should be hiring to help with lead generation (15:55) 6. The biggest mistake when hiring a marketing person (20:07) 7. Tips on how to connect with bigger teams to develop relationship (23:46) Episode Transcript: https://docs.google.com/document/d/1oxC6jFCIUP1Dm4dQTt_qbujgSU7xQ72m98cBsfeAhoY/edit?usp=sharing

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How Has Vyral Marketing Improved My Business?

Real Estate in the Real World Podcast

Play Episode Listen Later Sep 10, 2020

Here’s how Vyral Marketing helped improve my marketing and business. In this edition of “Your Journey With Jennie,” I'm joined by my friend Frank Klesitz of Vyral Marketing. Frank and I go way back and have been working together for years. Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch it in its entirety, or use these timestamps to browse specific points at your leisure: 1:00 — Frank discusses his background in real estate, marketing, and what led him to the founding of Vyral Marketing 4:30 — How Vyral has helped me get more business from my database, and how to track your return on investment with Vyral Marketing 7:35 — How I measure my return on investment and overall success with Vyral's program 9:55 — What are the best types of videos to make and share with your database? 13:40 — How to use Facebook advertising to your advantage 15:25 — Are enough agents using video in their marketing? 18:50 — Why you shouldn't overthink or be nervous about being on video 20:20 — Wrapping things up If you have any questions for Frank about Vyral Marketing or what they do, visit their website or attend one of their weekly training sessions. If you have any other questions for me, don't hesitate to reach out via phone or email. I look forward to hearing from you soon.

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Episode 037 with Scott Sillari, Head of Sales & Marketing at Real Synch

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Play Episode Listen Later Sep 9, 2020 41:52

Scott Sillari has been in the Real Estate Business for a long time. He is a licensed real estate agent and used to be a certified appraiser as well. He worked at Vyral Marketing for 7 years as the Director of Business Development.Today, Scott is the Head of Sales & Marketing for Real Synch. Real Synch is a task automation platform designed for Residential Real Estate Professionals using the smart “SynchBot” technology.Join us as Scott shares how tech and automation can fit into the real estate business and how it can make teams more productive to create more revenue.In this episode, we talk about:(04:35) What are the most important things that people must be doing to grow their business in today’s environment?(13:12) How real estate agents can grow beyond being a great salesperson and take it to the next level?(16:35) What are the key technologies that people are doing to leverage their business?(17:55) The importance of creating a workflow of your systems so they become efficient(23:52) What are the new integrations that Real Synch is working on?(27:59) Why Real Synch is not Zapier and so much more

Integrating Today’s Technology Into Your Team w/Scott Sillari

Team Building Podcast

Play Episode Listen Later Aug 13, 2020 18:58

With so many tech terms being thrown around, a lot of team leaders are understandably confused. As real estate professionals, why do we need to know about API’s, bridges and integrations? The reality is, technology will become increasingly more important in the years to come - so it’s in our best interests to find ways to understand it and use it to our advantage. For businesses to make it in the future, we have to start embracing integration. What does that mean - and how can we use it in our operations? In this episode, Head of Sales and Marketing at Real Synch, Scott Sillari joins me to talk technology in the real estate space. Three Things You’ll Learn In This Episode - Invest wiselyAnyone looking to invest in the tech space needs to make sure they’re being offered true integration. Team leaders need to know they’ll have the capacity to connect with unique tools as they’re developed. - Prioritize pluginsWe already spend so much time in front of our computers - we shouldn’t be adding to that. Plugins allow us to get more things done in one place. So, for example, instead of opening our CRMs and emails separately, having the right plugin can let us do both at once. - Get an integration partnerWe can’t do everything on our own - if we try, we’re likely to fall behind. We have to focus on what we’re good at, and outsource everything else. To run successful businesses, we have to have integration partners. Guest Bio- Scott Sillari is the Head of Sales and Marketing at Real Synch, a company dedicated to helping business owners keep lead generation systems in sync with their CRMs. Prior to joining Real Synch, Scott served as the Director of Business Development at Vyral Marketing. To find out more about Scott and Real Synch, head to:https://www.linkedin.com/in/scott/sillarihttps://www.realsynch.com/ You can also email him at scott@realsynch.com And to take advantage of the promotion mentioned on this episode, use the code ‘elite’ when checking out products from realsynch.com Books and links mentioned: The ONE Thing by Gary Keller- https://www.the1thing.com/ Getvirly.com

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The Art of Marketing with Frank Klesitz, CEO and Co-Founder of Vyral Marketing

CEO SECRETS

Play Episode Listen Later Dec 27, 2019 52:29

Welcome back to CEO Secrets! I'm excited about today's episode. Our guest is a master in marketing, Frank Klesitz CEO and Co-Founder of Vyral Marketing. Frank Klesitz started Vyral Marketing with John McMillan, his friend since first grade, in 2009 after successfully implementing their marketing plan for a real estate agent in Omaha, NE. Now, his company has 60 employees and serving hundreds of clients around the world. Let's learn from Frank how he started building up his company and what he sees in the future of Marketing. Top Takeaways: 1. Source of inspiration to learn marketing (26:18) 2. Should a real estate agent be a good marketer or a good salesperson? (28:37) 3. When to hire a marketing head for real estate team(34:09) 4. Where the real estate industry is heading on the next years to come (41:35) Books mentioned: Million Dollar Real Estate Agent, by Gary Keller Episode Transcript: https://docs.google.com/document/d/1a6e9MINCACVXZFCtu9rpXp-BSx9f1kJVsXjo1aNJ1sA/edit?usp=sharing

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Episode 002 with Frank Klesitz, CEO of Vyral Marketing, Inc.

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Play Episode Listen Later Nov 6, 2019 35:03

SHOW NOTES Frank Klesitz is an entrepreneur, investor, and co-founder of Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries increase new client generation and existing client retention with education-based video marketing. Vyral Marketing helps hundreds of professional clients worldwide, publishing over 800 client videos a month and 4 million client emails a year. Frank and Brian chat discuss Frank's evolution from an interest in real estate sales to building his real estate marketing company - Vyral Marketing to his new pillar of real estate investing. In this episode we talk about... 3:36 - Is therapy the same as coaching? Mike Ferry and Frank Klesitz see a lot of correlation.5:35 - "I will only tell you want you want to hear... because that is all you will accept."

How an Advertising Executive Broke His Smartphone Addiction—The Frank Klesitz Story

Real Estate | Real Life with Spring Bengtzen

Play Episode Listen Later Sep 18, 2019

How an Advertising Executive Broke His Smartphone Addiction Frank Klesitz CEO of Vyral Marketing discusses how his addiction to his smart phone was effecting his life. The steps that he took to eliminate the need for a smartphone. Frank is a long-time friend of mine and an incredible mentor. This is one of the most unique and interesting stories I've heard from him, and wanted to share with all of you. Come check out how he eliminated the daily distraction of constant communication within his team, how he functions in 2019 without a smartphone and how this has all benefitted his life

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24: Frank Klesitz on Reducing Churn With Database Marketing

The Profitable Property Management Podcast

Play Episode Listen Later Jan 17, 2018 55:57

Today, I am interviewing Frank Klesitz, the CEO of Vyral Marketing. This is a company focused on helping professionals and small business owners increase referrals and sales using their existing – keyword 'existing', customer database. Frank and his team know that your customer list is losing roughly 10% of its value every month through natural decay if you do nothing. Their video marketing strategy can turn those numbers around and help you get more juice out of what you already have instead of throwing marketing dollars at new leads. Today we're going to be talking all about database marketing, which is really content marketing pointed at a specific list of the contacts that you already have. Frank covers the fundamentals, shares his strategy to 10x your results, and even writes an engagement email on the spot for a property management firm.

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Episode 013 with Shari Alexander

Play Episode Listen Later Aug 19, 2016 35:47

You'll learn how Shari Alexander became an expert in influence by mastering public speaking. She also talks about studying under linguistic masterminds, from CIA field operatives to hostage negotiators and interrogators. Shari goes over a myriad of influential techniques and the necessary steps to becoming an effective influencer of both individuals and groups. OUTLINE How Shari went from aspiring actress to PR ace to speech writer to influence expert Bridging the frustrating gap between knowing the benefits of what you offer and effectively communicating it to your audience Setting the foundation of influence with individuals or groups by observing and connecting Learning the key influential VIBES -Why attempting to skip the steps of observing and connecting before influencing is such a risk Why the Expectancy Effect is one of Shari's favorite influential techniques How to get more information about learning how to become an expert influencer SUMMARY Then-aspiring actress Shari Alexander had stints in London and New York before an epiphany made her realize it wasn't meant for her. From there, a fascinating path led her to become one of the foremost linguistic experts in the field of influential techniques for professionals and entrepreneurs. Shari now coaches the “Dark Arts” of influence to be used in a productive, ethical way. In this podcast, you'll get an overview of Shari's steps to becoming influential in a variety of settings, and even learn some specific proven techniques. RESOURCES http://www.shari-alexander.com/shari-alexander-about/ https://www.linkedin.com/in/sharialexander ABOUT THIS PODCAST  Are you a wealth manager or financial advisor who wants to grow your clientele and attract more affluent clients? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with wealth managers & Coaches/Trainers striving to help you build your business in the right way. You'll learn the best client attraction and business building strategies working for your colleagues so you build a sustainable and profitable financial advisory firm. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/dxDEJl ///The Entrepreneurial Professional Podcasts Meet Your Host Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest?  Email us at wealthmanagementpodcast@getvyral.com About Vyral Marketing  Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free atwww.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

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Episode 012 Bob Melone

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Play Episode Listen Later Aug 12, 2016 23:38

You'll learn how Bob Melone's team and the systems they have in place increase close conversions and referrals from past clients and partner Realtors. Bob believes that being uncomfortable in business is a good thing, because it means growth. You'll also learn how Bob revives past leads and converts past clients by keeping in touch regularly. OUTLINE -The systems and “white glove” service Bob's team uses to convert at a high level and keep in touch with clients -Why communication and service are the two game-changers for mortgage professionals -Getting leads from Realtors and getting leads back -Why he uses professional videos and personal letters to constantly touch his database with drips -The importance of faith and being uncomfortable when growing your business -How Bob limits mistakes when hiring employees and how he keeps them accountable SUMMARY Bob Melone entered the mortgage industry in the sub-prime era when anyone with a pulse could get a mortgage. Not that the industry has tightened up, Bob says it's more important than ever to have systems in place for your business. Bob discusses why attitude is so important in winning new business and the challenges of hiring the right employees. RESOURCES https://www.linkedin.com/in/bob-melone-a38750a http://www.radiusgrp.com/about-us-financial/our-mortgage-team/ ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You'll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host:  Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer:  Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at mortgagepodcast@getvyral.com About Vyral Marketing  Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

Episode 011: Mark Fisher

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Play Episode Listen Later Jul 14, 2016 22:54

You'll learn about growing business as a mortgage professional by adding value to clients, referral partners and prospects that can provide business. Mark Fischer discusses the importance of learning how to spend time efficiently on dollar-producing activities and how to seek out business that is worth his time. You'll hear examples of Mark's personal experience in creating value for those who can bring him value in return. OUTLINE -How Mark was able to successful at a young age in mortgage by working hard -The importance of creating genuine relationships with Realtors -How and why he constantly focus on his database -Why he's always acted as if he's the No. 1 loan originator -How to retain clients even if they switch Realtors -Figuring out how to avoid time-wasting activities by asking the right questions -Why successful mortgage professionals are marketing professionals who happen to work in mortgage -The importance of following top professionals and not being afraid to share ideas SUMMARY Mark Fischer got a fast start to his career in mortgage by forging real relationships with people who he could provide value to and receive business from in return. Mark stays on top of news and trends in his industry and regularly touches his database with updates to demonstrate his expertise, constantly keeping his name in front of clients and referral partners. He has always found it important to find out what the top mortgage professionals in his areas (and the nation) are doing so he can adapt and continue to improve. RESOURCES https://www.facebook.com/NYCMortgage/ https://www.linkedin.com/in/marksfisher ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You'll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host:  Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer:  Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at mortgagepodcast@getvyral.com About Vyral Marketing  Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

Episode 010: Stephen Moye

Play Episode Listen Later Jul 8, 2016 33:43

In today's podcast, you will learn why a genuine industry experts in the field of mortgage and lending fare better than those who don't use outside channels to bring value to their clients and customers. Stephen has been able to leverage social media as a platform to express his expertise in the field and build trust and referrals in his business. OUTLINE -How Stephen turned grocery store expertise into loan origination expertise -The importance of creating value through positive client experience -Value of knowledge in and outside of the industry as a mortgage professional -Why avoiding trendy industry “mantras” that come and go is important -How to create a genuine social media presence -Why you should utilized social media to become a respected industry voice -sHow social media presence can be leveraged into business when used correctly SUMMARY Stephen Moye learned early how important it is to have a holistic understanding and expertise of one's industry to master it, which is mortgage lending in his case. Stephen discussed with us not only his methods for using social media as a tool to become a thought leader in his industry, and how it creates trust among potential clients. He has mastered a system for creating and capitalizing on his social media brand as it pertains to his profession. RESOURCES http://www.firstcal.net/california-downtown-san-diego/Moye/home.php https://www.linkedin.com/in/stephen-moye-2b81571?authType=NAME_SEARCH&authToken=YslR&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A3351020%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1459974648742%2Ctas%3Astephen%20moye ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You'll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host:  Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer:  Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at mortgagepodcast@getvyral.com About Vyral Marketing  Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

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Episode 009: Ron Ricchio

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Play Episode Listen Later Jun 24, 2016 24:59

You will learn how to use customer service to build relationships and your business. Ron has 3,000 past customers and uses consistent communication to stand out from other loan originators. OUTLINE -How Ron got involved in the industry and started his own business -How to use great customer service to build relationships during the loan process -What Ron does to go above and beyond during each transaction -Why communication is crucial -Ron discusses his proactive approach to building and maintaining relationships -Marketing to your database -How Ron's customer surveys help improve his business and draw more clients -Tips for starting out in the mortgage industry SUMMARY Ron Ricchio did not set out to be in the mortgage industry. Now, 25 years later, he has his own small business and over 3,000 past clients. Ron uses above and beyond customer service to build relationships with clients and real estate agents throughout the transaction. He really stresses the importance of regular communication throughout the transaction. Not only that, Ron also goes over a few things that he does after closing to keep in touch with his past customers. RESOURCES http://www.ronmortgage.com/Home ABOUT THIS PODCAST Are you a mortgage professional who wants to grow your clientele and write more loans? Join host Scott Sillari and producer Andrew Alix for in-depth interviews with mortgage professionals building thriving businesses. You'll learn the best lead generation and business building strategies working for your colleagues so you build a sustainable and profitable business. Interviews are 100% educational and packed with helpful, educational content. Brought to you by Vyral Marketing – a marketing firm for entrepreneurs in professional services. Learn more at www.getvyral.com. Like Us on Facebook: goo.gl/cPl0JR ///The Entrepreneurial Professional Podcasts Meet Your Host:  Scott Sillari is your host of the Entrepreneurial Professional podcasts. Scott is also the head of New Business at Vyral Marketing – a done-for-you video marketing firm helping entrepreneurial professionals in all industries get more clients with education-based video marketing. Scott hand selects your guests, prepares research in advance, and asks the “hard” questions you want to know the answers to during the guest interview. Meet Your Producer:  Andrew Alix is an avid podcast listener and lead trainer at Vyral Marketing. He edits your podcast and works with Scott Sillari to record an informative introduction so you know what to expect during the interview. Andrew edits the podcast in Adobe Audition. The introduction is recorded using a Yeti USB microphone. The interview itself is conducted over the phone or via Skype using call recording software. Want to Be a Guest? Email us at mortgagepodcast@getvyral.com About Vyral Marketing  Vyral Marketing helps you get more clients from your database. We interview you on a HD webcam to educate your customer database with video to grow sales - we do all the work. We build your video blog, edit your video, write your articles, send your email, update your social media, and more for a low flat rate. Download your marketing plan “The Database Reset: How to Reconnect with Your Neglected Contact Database to Increase Sales with Video & Social Media” for free at www.TheDatabaseReset.com. To see client marketing examples, review case studies, and learn more visit www.getvyral.com to request a complimentary marketing strategy session.

Episode 008: Alisa Glutz