Podcast appearances and mentions of Gene Marks

1910 CARTHAGE1.Jeff Bliss reports on allegations that Mayor Bass altered an after-action report regarding the Pacific Palisades fire to hide resource deployment failures during the disaster response in Los Angeles.2.Jeff Bliss notes Governor Newsom promotes high-speed rail despite a nearby fire and no track laid, while facing skepticism about his presidential potential and California's ongoing infrastructure struggles.3.Gene Marks discusses high small business confidence, the resilience of plumbing trades, and how new AI agents from Anthropic are rendering traditional software coding obsolete in the tech industry.4.Gene Marks warns administrative roles face AI threats while employers prioritize AI literacy, advising businesses to update Google profiles to avoid losing significant annual revenue from outdated listings.5.Henry Sokolski of the Nonproliferation Policy Education Center warns of heightened risks as the New START treaty expires without replacement, citing unchecked Russian and Chinese weapons and debates over resuming nuclear testing.6.Henry Sokolski notes amidst expired treaties, the US reintroduces extended deterrence language and recommits to the NPT, though non-proliferation enforcement remains inconsistent and challenging against determined adversaries.7.Richard Epstein of the Hoover Institution argues the proposed retroactive billionaire wealth tax is unconstitutional, economically damaging, and likely to drive wealth out of California despite strong union support.8.Richard Epstein suggests intense political polarization explains why scandals like the Epstein files or Trump'scontroversies deepen divides rather than ending careers, normalizing political deviance across the spectrum.9.Professor Eve McDonald explains how Hannibal, emulating the myth of Hercules, daringly marched elephants and troops across the treacherous Alps to surprise Rome with an invasion of Italy.10.Professor Eve McDonald describes how Hannibal utilizes superior cavalry and terrain to encircle and annihilate a larger Roman force at Cannae, though he lacks the manpower to subsequently take Rome.11.Professor Eve McDonald recounts how young Scipio Africanus adopts Hannibal's tactics, conquering Spain and invading Africa to force Hannibal's return and final defeat at the Battle of Zama.12.Professor Eve McDonald concludes that after a brutal siege and total destruction in 146 BC, Carthage is eventually refounded by Augustus, becoming a vital Roman city and Christian center.13.Lorenzo Fiori reports on the opening ceremony excitement, improved snow conditions in the Alps, and Prime Minister Meloni's strong leadership presence at the Milan Winter Olympics.14.Jim McTague notes steady but quiet business activity in Lancaster, describes local approval for a new data center, and reports on overlooked global cod shortages affecting seafood markets.15.Bob Zimmerman of Behind the Black discusses Axiom's upcoming ISS missions, various European startups, and critiques crony capitalism regarding government subsidies for Starlink's rural internet access.16.Bob Zimmerman details findings of water and organics on an interstellar comet, discusses the unknowns of space reproduction, and dismisses sensationalism regarding Jupiter's diameter measurements in recent headlines.

Gene Marks discusses high small business confidence, the resilience of plumbing trades, and how new AI agents from Anthropic are rendering traditional software coding obsolete in the tech industry.JANUARY 1941

Gene Marks warns administrative roles face AI threats while employers prioritize AI literacy, advising businesses to update Google profiles to avoid losing significant annual revenue from outdated listings.OCTOBER 1954

Gene Marks explains that employers now prioritize AI literacy, seeking staff who can leverage technology to increase productivity and perform the work of multiple people efficiently in the modern workplace.1952

Gene Marks reports small business remains robust with tariffs manageable, as entrepreneurs adapt to trade policy changes and maintain confidence despite ongoing economic uncertainties and supply chain adjustments.1930 CHINATOWN MOTT STREET

Gene Marks emphasizes AI adoption in small business is becoming a necessary skill, urging owners to embrace artificial intelligence tools for competitiveness as the technology transforms operations across every industry.1949

preview for later. Guest: Gene Marks, Small Business Columnist Summary: Marks reports that small business owners remain optimistic for 2026, supported by strong December sales and data from Intuit and NFIB. He notes that despite challenges like inflation and tariff threats, business owners feel confident they can navigate these issues, with holiday sales up approximately 4.5 percent.1906 CHARLESTON

Navigate 2026's biggest regulatory changes with confidence! Gene Marks sits down with Paychex experts to tackle your pressing questions on no tax on tips and overtime, multi-state paid leave requirements, worker classification rules, and mandatory Roth catch-up contributions under SECURE 2.0. From understanding R&D deductions to managing retirement plan updates, this episode breaks down complex regulations into actionable insights. Whether you're an HR leader, payroll professional, or business owner, discover what you need to know to keep your company compliant and your employees informed in the year ahead. Watch the full webinar: https://bit.ly/4afnAD9 Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview 01:16 – Meet the tax expert 01:51 – No tax on tips and overtime 11:40 – Research and development tax credits 16:09 – Work Opportunity Tax Credit (WOTC) updates 18:45 – Tax segment wrap-up 20:13 – Meet the HR expert 20:52 – Paid family and medical leave changes 30:11 – Paid sick leave requirements 37:06 – Worker classification rules 42:03 – Overtime overview 46:00 – HR segment wrap-up 47:32 – Meet the retirement expert 48:05 – What is a Roth 401(k)? 51:01 – SECURE 2.0 and “Rothification” 57:01 – Retirement and employer responsibilities 66:50 – Tax credits under SECURE 2.0 69:20 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

As the deadline arrives this week for the credit card industry to implement White House demands to cap credit card interest rates, Gene Marks shares that there is no outline of a plan of how this might be handled. He also says there are mixed reviews as to how this could impact small businesses, especially around cash flow. A report about workplace flexibility shows mothers taking the brunt, but Gene suggests businesses need transparency and to work with employees to find a balance. Also, consumer prices are up 2.7% year over year, but inflation remains moderate. Listen to the podcast. Additional Resources Meet Paychex: https://bit.ly/3VtM6bs 2026 benefit trends: https://bit.ly/benefit-trends-2026  On-demand webinar on top regulatory issues: https://bit.ly/2026-top-regs-webinar Top Regulatory Issues of 2026 article: https://bit.ly/top-regs-2026 No Tax on Tips and OT webinar registration: https://bit.ly/no-tax-on-tips-ot No Tax on Tips article: https://bit.ly/no-tax-tips-ot DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

This week, Gene Marks makes the case for optimism. There are all sorts of obvious issues to be concerned about but Gene cites a series of reasons his clients are expecting good things. Chief among them are a series of tax cuts that are coming on line and that are likely to provide more stimulus than many people are expecting. He also expects inflation to moderate and interest rates to fall enough to help out the housing and construction industries. Plus: What business owners need to know about the new tax rules governing over-time and tips.

As 2025 closed, small business remained resilient with job growth showing very little variation throughout the year, while hourly wage growth finished close to inflation, according to Paychex Small Business Employment Watch. Manufacturing didn't fare well last year and is in contraction, according to the Purchasing Manager's Index. Some industries such as computer and electronic products have seen expansion, but eyes are on what impact tariffs will continue to have. Gene Marks offers insights on these topics, as well as details on a lawsuit in NYC on predictive scheduling that cost Starbucks $39 million to settle. Businesses need to be aware of similar laws in their states.  Additional Resources Meet Paychex: https://bit.ly/3VtM6bs On-demand webinar on top regulatory issues: https://bit.ly/2026-top-regs-webinar Top Regulatory Issues of 2026 article: https://bit.ly/top-regs-2026 No Tax on Tips and OT webinar registration: https://bit.ly/no-tax-on-tips-ot No Tax on Tips article: https://bit.ly/no-tax-tips-ot DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Some major analysts are throwing the sluggish job market on the backburner, saying the 2026 economy will rapidly grow. Goldman Sachs also said the expected tax refunds will stimulate spending. Gene Marks points out that the American Trucking Association doesn't see it that way based on the truck tonnage index. Companies might also benefit from a phased retirement approach to ease transition to the next generation in the workforce.   Additional Resources Meet Paychex: https://bit.ly/3VtM6bs Top Regulatory Issues webinar: https://bit.ly/2026-top-regs-webinar Top Regulatory Issues of 2026 article: https://bit.ly/top-regs-2026 No Tax on Tips and OT webinar: https://bit.ly/no-tax-on-tips-ot No Tax on Tips article: https://bit.ly/no-tax-tips-ot DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

This week, Gene Marks tells us it's late, but it's not too late to reduce this year's tax bill. There are still steps you can take, including writing off receivables and inventory and kicking money into a retirement plan. You might even be able to save money on your taxes from previous years if you used the research-and-development tax depreciation. The GOP tax law allows you to go back and retroactively take the full R&D deduction in the first year rather than amortizing it over five years—but check with your accountant. Gene also says that it's no longer a slam dunk that a pass-through structure is best for smaller businesses—but again, check with your accountant!

  ECONOMIC SLOWDOWN AND CONSUMER SPENDING Colleague Gene Marks, The Guardian. Gene Marksreports on a US economic slowdown, citing contracting architectural billings and falling hotel occupancy. He notes that while the wealthy continue spending, the middle class is cutting back on dining out. Marks attributes inflation to government money circulation and discusses proposals for mandated retirement contributions. NUMBER 15

AI ADOPTION IN BUSINESS AND CONSTRUCTION Colleague Gene Marks, The Guardian. Marks argues that AI is enhancing productivity rather than replacing humans, despite accuracy issues. He highlights AI adoption in construction, including drones and augmented reality for safety. Marks notes that small businesses are eager for these technologies to improve efficiency, while displaced tech workers find roles in smaller firms. NUMBER 16

PREVIEW S&P 500 AND SMALL COMPANIES EMBRACE AI TO BOOST PRODUCTIVITY Colleague Gene Marks. Gene Marks discusses how S&P 500 and small companies embrace Artificial Intelligence to boost workforce productivity. Despite concerns regarding accuracy and security, Marks argues that businesses utilize AI for efficiency—handling low-risk tasks like emails—rather than displacing workers, ultimately aiming to empower employees and streamline operations. 1953

Lawsuits and subsequent internal audits have put the SBA's highly successful Section 8(a) loan program in jeopardy. The program helps small businesses owned by economically disadvantaged U.S. citizens gain access to federal contracts and training. Gene Marks also talks about the rise in occurrence – now 33% – of jobs that small businesses can't find qualified applicants to fill. Plus, he points to the pros and cons of the administration's executive order on AI.  Additional Resources Meet Paychex: https://bit.ly/3VtM6bs Top Regulatory Issues webinar: https://bit.ly/2026-top-regs-webinar AI-assisted recruiting: https://bit.ly/ai-assisted-recruiting Alternative funding sources: https://bit.ly/alternative-funding DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Business Resilience and AI Tools in Construction: Colleague Gene Marks reports on business resilience in Austin despite tariff concerns and describes a safety conference in Fargo where AI tools were a focus, explaining that AI and robotics like Boston Dynamics' Spot are supplementing rather than replacing workers in construction, helping address severe labor shortages. 1962

Health Reimbursement Arrangements and AI's Economic Potential: Colleague Gene Marks advocates for Health Reimbursement Arrangements, noting they allow small businesses to control costs while employees buy their own insurance tax-free, also discussing AI's potential to double economic growth and advising businesses to ignore doomsday predictions and embrace tools that enhance productivity and daily life. 1964

PREVIEW — Gene Marks — Artificial Intelligence as Workforce Enhancement Tool. Marks, a small business columnist who has traveled extensively across the United States consulting with business associations, addresses the pervasive worker anxiety that artificial intelligence will systematically replace human employment and eliminate career opportunities. Marks provides a 50-word summary: Marks emphasizes that AI should be viewed as a "supplement" and productivity tool rather than employment replacement. He advises workers to ignore catastrophic job loss predictions and instead focus on leveraging technology to accelerate task completion. The best employees will "lean into" these tools, using AI to perform work of multiple people, thereby increasing employer value and securing superior job stability. Marks argues that workers adopting AI as a "power drill"—amplifying rather than replacing carpentry skills—will outcompete those refusing to integrate automation, thereby securing better employment prospects and wage growth relative to colleagues resisting technological adaptation and maintaining analog work methodologies incompatible with productivity expectations.

Small businesses continue to experience stable job and hourly wage growth, according to the Paychex Small Business Employment Watch. Gene Marks says this is good news considering that small businesses contribute half of this country's GDP. Gene also shares details about how tariffs are reportedly starting to impact businesses decisions regarding headcount, especially in manufacturing that is expecting to do layoffs in 2026. Cyber Monday Sales rose 7.1% year over year, but Gene warns that many of these sales were done on buy-now, pay-later plans, which have strict policies. Listen to the podcast. Additional Resources Meet Paychex: https://bit.ly/3VtM6bs Top Regulatory Issues webinar: https://bit.ly/2026-top-regs-webinar DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

An MIT study reveals that AI can do the tasks equal to 11.7% of the U.S. workforce, but Gene Marks says AI isn't ready to replace jobs, so employers should be looking to train their people on how to maximize AI usage. Here's some holiday cheer: 77% of consumers surveyed would rather do their holiday shopping at small businesses. Plus, don't be a Grinch with praise. Recognition improves morale and productivity, and although 99% of owners agree, less than half of that feel they have the resources to do it. Learn what Gene thinks about doing the small things that engage employees. Additional Resources Meet Paychex: https://bit.ly/3VtM6bs AI for Small Business: https://bit.ly/ai-sentiment  Non-Traditional Benefits: https://bit.ly/affordable-benefits DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Gene Marks discusses the US economy, noting that third-quarter GDP growth is estimated near 4%, contrasting sharply with record-low consumer sentiment in a "tale of two economies" where salaried workers receiving pay raises of 5–7% are outpacing 3% inflation and continuing to spend, while hourly workers struggle. Despite job growth in construction, leading indicators like the architectural billings index show contraction for 11 months. In technology, 88% of major companies are adopting artificial intelligence, though scaling remains limited, with AI already replacing low-level programmers and enhancing customer service. Agentic AI, capable of performing complex tasks, is predicted to impact fields like accounting and marketing by 2027–2028. However, Marks argues that most current major corporate layoffs stem from typical corporate bloat and mismanagement rather than AI, at least not yet. 1947 PAKISTAN

PREVIEW Architect's Index Signals Continued Economic Contraction Gene Marks Gene Marks discusses the architect's index, which serves as a leading indicator for the direction of the American economy, forecasting big buildings and high-end residential construction six to twelve months ahead. For the eleventh consecutive month, the index showed contraction, not expansion, indicating a difficult market for architects and mixed, non-encouraging economic pictures overall.

CONTINUED HEADLINE: Mixed US Economic Signals: Strong GDP Contrasts Low Consumer Sentiment; AI Adoption Increases GUEST: Gene Marks

Despite a dip on the Small Business Optimism Index, it's the 12-point drop on the uncertainty index and a cooling of price hike intentions that has Gene Marks pointing to a potential brighter run in the new year. Gene also shares insights on why nobody wants to become a manager and sees this as an opportunity to make improvements in training. AI keeps marching through the workplace, with 30% of firms surveyed noting that they will use the tech to replace workers in 2026. What industries are most susceptible? Additional Resources Meet Paychex: https://bit.ly/3VtM6bs AI for Small Business: https://bit.ly/ai-sentiment     DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Yes, says Gene Marks, it's easy to make fun of all of the ways in which AI chatbots can fail (don't even think about asking them to create an image of a Yorkshire Terrier hitting a homerun), but that's no excuse to sit on the sidelines. Get the paid version. Get some training. Get your employees some training. And get to work. On what? Gene gives some examples of his favorite use cases.

The government shutdown will leave lingering issues for businesses even after it ends. Gene Marks comments on the delayed payments from the government and slow service from agencies such as the IRS. Plus, another shutdown is looming. Gene takes a look at the mixed bag of data on job growth and hourly wage growth from the Paychex Small Business Employment Watch – one's consistent and one's consistently below 3%. And if businesses are looking for funding, the preference hasn't been the big corporate banks but, rather, small banks that are local. Gene explains why. DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Large businesses are shedding workers, including 14,000 by Amazon. People are pointing at artificial intelligence and automation, but Gene Marks says it's something different – at this point. He also says there is opportunity for small businesses now. Plus, health insurance is so convoluted that businesses are popping on Reddit to get firsthand accounts and advice from other businesses about what to do. And, if life knocks you down, get a lift from an advertising campaign. Learn how a German company turned the heist at the Louvre into a clever campaign about their machinery. Listen to the podcast. Additional Resources Make Paychex an extension of your team: https://bit.ly/meet-paychex DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Is AI really living up to the hype, or just creating more work? Gene Marks sits down with Louis Gutierrez, director of AI at Constant Contact, for a conversation about AI's sometimes messy reality and promising future. From “work slop” to data disasters, Louis reveals why adoption is only the first step — and shares what's coming next. Plus, learn why your team shouldn't fear AI, why AI governance matters, and how fine-tuning could turn C-student AI into an A-plus performer. Spending too much time on HR tasks? Discover how the right support can give you hours back in your week at https://bit.ly/meet-paychex Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and welcome 01:50 – Guest introduction: Louis Gutierrez 03:33 – Louis's journey into AI 05:03 – AI's role in business 07:16 – Challenges with AI accuracy 11:01 – How data and objectives can impact AI performance 13:48 – Creating your AI governance strategy 16:46 – The future of marketing automation 19:27 – Building customer trust in AI-powered tools 23:08 – Current and future AI capabilities 27:34 – Fine-tuning AI models for better results 29:37 – Will AI replace jobs? 32:24 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Economic Indicators and AI in Business Guest: Gene Marks Gene Marks shared mixed economic indicators across the United States: slow activity in Las Vegas and struggling farm equipment manufacturers offset by busy utility distribution contractors benefiting from infrastructure spending programs. His main focus centered on artificial intelligence, advising businesses to integrate AI assistants like Grok or Claude to boost workplace productivity substantially. Marks cautioned that reliance on cloud infrastructure, highlighted by the recent AWS outage, combined with concerns about data privacy and security necessitate accepting calculated risks for potentially high rewards.

Economic Indicators and AI in Business Guest: Gene Marks Gene Marks shared mixed economic indicators across the United States: slow activity in Las Vegas and struggling farm equipment manufacturers offset by busy utility distribution contractors benefiting from infrastructure spending programs. His main focus centered on artificial intelligence, advising businesses to integrate AI assistants like Grok or Claude to boost workplace productivity substantially. Marks cautioned that reliance on cloud infrastructure, highlighted by the recent AWS outage, combined with concerns about data privacy and security necessitate accepting calculated risks for potentially high rewards.

Many potential holiday shoppers and business owners who stand to benefit are showing preseason cheer, as they express their desire to buy gifts despite anxiety about the economy and inflation. Gene Marks shares details of the Intuit survey, as well as news about the AICPA pushing the IRS to deliver additional guidance on no tax on tips and overtime to clarify for business owners their responsibilities. He also talks about the Grinch-like behavior of predatory legal firms targeting small businesses with lawsuits over their website accessibility under the Americans with Disabilities Act. Listen to the podcast. Additional Resources Make Paychex an extension of your team: https://bit.ly/meet-paychex DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Small Business Economy Steady; AI Remains a 'Toy'. Gene Marks reports on the small business economy, noting steady activity among machine parts manufacturers, often preparing for an "onshoring boom." Construction and housing are holding steady but anticipate a future boom as interest rates decline. Tariffs have a muted impact, often absorbed or passed on as separate invoice line items for transparency. Marks demonstrates that AI, despite its advances, is not ready for prime-time business use, failing to accurately generate a requested image of a Yorkshire Terrier hitting a home run.

SHOW 10-24-25 CBS EYE ON THE WORLD WITH JOHN BATCHELOR THE SHOW BEGINS IN THE DOUBTS ABOUT CANADA  IN THE EYES OF THE TRUMP ADMINISTRATION. FIRST HOUR 9-915 Pennsylvania Aims to Be AI Capital with US-Made Non-Lithium Batteries. Salena Zito reports on Governor Shapiro's plan to establish Pennsylvania as the AI and data center capital, capitalizing on its energy resources and university system. She focuses on EOS, a Turtle Creek company making non-lithium batteries that are 97% US-made, countering reliance on Chinese lithium. AI data centers require high energy reliability, favoring coal and natural gas infrastructure. Governor Shapiro supports this buildout, including a $22 million grant for EOS. 915-930 Italian Olive Harvest and Historical Vatican-UK Royal Visit. Lorenzo Fiori reports that the olive harvest in Tuscany is expected to be low in quantity due to mosquito damage caused by humidity and rain. However, recent strong winds helped remove damaged olives, potentially ensuring a "very tasty" oil. Fiori also discusses the historical visit of King Charles III to the Vatican's Sistine Chapel to pray with Pope Francis. This event, which Fiori found spectacular, is seen as crucial for restoring dialogue between the Anglican and Catholic Churches after centuries of division. 930-945 Small Business Economy Steady; AI Remains a 'Toy'. Gene Marks reports on the small business economy, noting steady activity among machine parts manufacturers, often preparing for an "onshoring boom." Construction and housing are holding steady but anticipate a future boom as interest rates decline. Tariffs have a muted impact, often absorbed or passed on as separate invoice line items for transparency. Marks demonstrates that AI, despite its advances, is not ready for prime-time business use, failing to accurately generate a requested image of a Yorkshire Terrier hitting a home run. 945-1000 Small Business Economy Steady; AI Remains a 'Toy'. Gene Marks reports on the small business economy, noting steady activity among machine parts manufacturers, often preparing for an "onshoring boom." Construction and housing are holding steady but anticipate a future boom as interest rates decline. Tariffs have a muted impact, often absorbed or passed on as separate invoice line items for transparency. Marks demonstrates that AI, despite its advances, is not ready for prime-time business use, failing to accurately generate a requested image of a Yorkshire Terrier hitting a home run. SECOND HOUR 10-1015 Pacific Palisades Housing Dispute and West Coast Infrastructure Challenges. Jeff Bliss covers West Coast issues, including traffic disruption from new high-speed rail construction between Southern California and Las Vegas. Pacific Palisades residents are protesting state and local plans to use burned-out lots for high-density, multistory affordable housing, fearing the change in community character and increased traffic. Additionally, copper theft from EV charging stations is undermining Los Angeles's zero emissions goals. Homeless encampments are also sparking major brush fire concerns in areas like Malibu and the Sepulveda Basin. 1015-1030 Pennsylvania Pursues Data Center Hub Status, Converting Golf Courses. Jim McTague reports on Pennsylvania's effort to become a data center hub, citing over $90 billion committed investment statewide. York County secured $5 billion, with plans including converting Brierwood Golf Course into a data center. This effort faces public resistance fueled by fears of higher electricity and water prices. McTague notes that consumer spending in Lancaster County is "steady." The conversion of golf courses reflects the decline of golf, seen as a "dinosaur" activity that takes too much time. 1030-1045 Professor Epstein Slams Trump's Economic Policies as 'State Socialism'. Professor Richard Epstein analyzes four Trump administration economic decisions concerning Intel, Nvidia, US Steel, and MP Mining, labeling them forms of state-owned enterprise or "state socialism." Epstein argues that acquiring golden shares or negotiating side deals—like Nvidia paying 15% of China revenue—destroys market value, undercuts competitors, and violates the neutral application of laws. He also critiques the Gaza deal, stating Hamas must be wiped out before any subsequent phases of the agreement can proceed. 1045-1100 Professor Epstein Slams Trump's Economic Policies as 'State Socialism'. Professor Richard Epstein analyzes four Trump administration economic decisions concerning Intel, Nvidia, US Steel, and MP Mining, labeling them forms of state-owned enterprise or "state socialism." Epstein argues that acquiring golden shares or negotiating side deals—like Nvidia paying 15% of China revenue—destroys market value, undercuts competitors, and violates the neutral application of laws. He also critiques the Gaza deal, stating Hamas must be wiped out before any subsequent phases of the agreement can proceed. THIRD HOUR 1100-1115 cMcNamara at War: Loyalty, Secrets, and the Vietnam Conflict. Professor William Taubman discusses Robert McNamara's complicated role during the LBJ years. McNamara enabled the Vietnam War escalation, notably misrepresenting the Gulf of Tonkin incidents to Congress. Despite later secretly opposing the war ("I want so badly to bring the boys home"), he remained silent due to loyalty to Johnson and the presidency. Taubman also details McNamara's role spying on the Kennedys for LBJ and his "loving" relationship with Jackie Kennedy. His post-Pentagon role at the World Bank served as a form of repentance. 1115-1130 cMcNamara at War: Loyalty, Secrets, and the Vietnam Conflict. Professor William Taubman discusses Robert McNamara's complicated role during the LBJ years. McNamara enabled the Vietnam War escalation, notably misrepresenting the Gulf of Tonkin incidents to Congress. Despite later secretly opposing the war ("I want so badly to bring the boys home"), he remained silent due to loyalty to Johnson and the presidency. Taubman also details McNamara's role spying on the Kennedys for LBJ and his "loving" relationship with Jackie Kennedy. His post-Pentagon role at the World Bank served as a form of repentance. 1130-1145 cMcNamara at War: Loyalty, Secrets, and the Vietnam Conflict. Professor William Taubman discusses Robert McNamara's complicated role during the LBJ years. McNamara enabled the Vietnam War escalation, notably misrepresenting the Gulf of Tonkin incidents to Congress. Despite later secretly opposing the war ("I want so badly to bring the boys home"), he remained silent due to loyalty to Johnson and the presidency. Taubman also details McNamara's role spying on the Kennedys for LBJ and his "loving" relationship with Jackie Kennedy. His post-Pentagon role at the World Bank served as a form of repentance. 1145-1200 cMcNamara at War: Loyalty, Secrets, and the Vietnam Conflict. Professor William Taubman discusses Robert McNamara's complicated role during the LBJ years. McNamara enabled the Vietnam War escalation, notably misrepresenting the Gulf of Tonkin incidents to Congress. Despite later secretly opposing the war ("I want so badly to bring the boys home"), he remained silent due to loyalty to Johnson and the presidency. Taubman also details McNamara's role spying on the Kennedys for LBJ and his "loving" relationship with Jackie Kennedy. His post-Pentagon role at the World Bank served as a form of repentance. FOURTH HOUR 12-1215 Trump Administration's Economic Interventionism Questioned as 'State Capitalism'. Veronique de Rugy critiques the Trump administration's economic policies regarding companies like Intel, US Steel, and MP Mining, calling them "state capitalism" or forms of nationalization. She argues that the government acquiring a minority share in Intel creates bad incentives and unfair competitive advantages. Regarding MP Mining, de Rugy notes that guaranteeing a price floor fails to address the underlying issue of government regulation hindering rare earth production in the US.E 1215-1230 The Postponement of the Budapest Meeting and Negotiating with Putin. Cliff May discusses the postponement of the Trump-Putin Budapest meeting, attributing it to Marco Rubio insisting on a cessation of hostilities, which Foreign Minister Lavrov rejected, demanding "all Ukraine." May warns President Trump against being outnegotiated, referencing Stalin's success over Roosevelt and Churchill at Yalta. Putin admires Stalin, who expanded the Russian Empire and engineered the Holodomor famine. May stresses that Russians negotiate only to win, not to compromise. 1230-1245 NASA's Artemis Woes, Chinese Debris, and Global Space Industry Shifts. Bob Zimmerman discusses NASA's Artemis program, noting Administrator Sean Duffy is using a social media feud with Elon Musk as a "shiny object" to distract from the Orion capsule's untrustworthy heat shield risks. Other space issues include China's dangerous rocket debris crashes, some using highly toxic fuels, and European satellite companies consolidating into Project Bromo due to competition. Zimmerman also highlights the discovery of a large asteroid orbiting near Venus and Lockheed Martin's investment in Venus Aerospace's radical rocket engine design. 1245-100 AM NASA's Artemis Woes, Chinese Debris, and Global Space Industry Shifts. Bob Zimmerman discusses NASA's Artemis program, noting Administrator Sean Duffy is using a social media feud with Elon Musk as a "shiny object" to distract from the Orion capsule's untrustworthy heat shield risks. Other space issues include China's dangerous rocket debris crashes, some using highly toxic fuels, and European satellite companies consolidating into Project Bromo due to competition. Zimmerman also highlights the discovery of a large asteroid orbiting near Venus and Lockheed Martin's investment in Venus Aerospace's radical rocket engine design.

Small Business Economy Steady; AI Remains a 'Toy'. Gene Marks reports on the small business economy, noting steady activity among machine parts manufacturers, often preparing for an "onshoring boom." Construction and housing are holding steady but anticipate a future boom as interest rates decline. Tariffs have a muted impact, often absorbed or passed on as separate invoice line items for transparency. Marks demonstrates that AI, despite its advances, is not ready for prime-time business use, failing to accurately generate a requested image of a Yorkshire Terrier hitting a home run.

Small Business America's Muted Response to Tariffs. Gene Marks discusses how small businesses across industries like building materials, corrugated boxes, and machine parts report a "very muted" impact from tariffs. While members are seeing indirect price increases, these smaller domestic companies are generally not buying goods directly from overseas. Their strategy involves cutting overhead, absorbing increases, or passing costs to customers. Organizers confirm members are nervous but note tariffs have not yet caused a major impact, suggesting that "so far so good."

As Congress continues its staring contest over how to open the federal government, impacts of the shutdown are starting to threaten more than just furloughed employees or the individuals being fired. Tax credits that help small businesses and regulations required to know how to stay compliant with laws are thrown into the murky water. Meanwhile, businesses trying to hire for the holiday season have plenty of applicants to pick from but might need to adjust their slow-moving process. Gene Marks also talks about a dip in small business optimism that doesn't seem to push the needle beneath historic highs. Listen to the podcast to learn more.   Additional resources Make Paychex an extension of your team: https://bit.ly/meet-paychex DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

On this week's episode of the Paychex THRIVE Week in Review, host Gene Marks dives into the ongoing government shutdown and its profound impact on small businesses, strategies to conserve cash during these turbulent times, and Google's latest initiatives to help small businesses leverage AI in a rapidly digitalizing economy. Plus, a deep dive into how tariffs are challenging yet reshaping industries for the better. Additional resources Make Paychex an extension of your team: https://bit.ly/meet-paychex DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

The economy has its cheerleaders and detractors, but one thing that is keeping it propped up is the small businesses of America. The Paychex Small Business Employment Watch shows that despite the hourly earnings growth coming in below 3% for 11 straight months, it has stayed consistent at about 2.7%. This is based on real payroll numbers, and with government job numbers not based on that – and missing last week because of the shutdown – it's important to have reliable job and wage data. Gene Marks shares a new way to measure income data, plus he discusses how data doesn't reflect AI taking people's jobs in America as of yet. Listen to the podcast. Additional Resources Check out how Paychex helps businesses DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

In this episode of THRIVE, Gene Marks sits down with Jason Rose, Senior Vice President of Digital Sales and Marketing at Paychex, to unpack what really drives marketing success. From his unlikely start as a CPA to leading marketing at publicly traded companies, Jason shares insights on building brands that turn customers into evangelists. Discover why “ruthless consistency” beats flashy campaigns, how AI-powered search is improving lead quality, and the one question Jason asks to measure marketing success (hint: it's not about metrics). Whether you're a solo entrepreneur crafting your first Google ad or a seasoned business owner building a marketing department, Jason delivers practical advice you can implement immediately. Year-end is just around corner! Get your payroll in order with this checklist: https://bit.ly/4nzDFb5 Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and introduction 01:57 – Jason's career journey from CPA to marketer 05:00 – Marketing strategy and data complexity 07:33 – Companies doing marketing right  10:27 – Beyond leads: Building your brand 13:33 – Why everyone is in marketing 15:37 – Scaling your marketing: Messaging and content strategy 19:15 – SEO in the AI era 24:17 – Paid advertising for small businesses 27:35 - Hiring marketing talent 29:55 - Evaluating marketing performance 32:36 - The future of marketing with AI 35:42 - Marketing as a service organization 37:17 - Jason's dream business 38:03 - Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

Gene Marks reports that massive spending by tech giants on data centers is driving demand for aluminum, steel, and copper, offsetting the softening commercial construction market. 1905 BUTTE MT

Gene Marks reports that massive spending by tech giants on data centers is driving demand for aluminum, steel, and copper, offsetting the softening commercial construction market. 1920S FORDS

Preview: Gene Marks reports that massive spending by tech giants on data centers is driving demand for aluminum, steel, and copper, offsetting the softening commercial construction market. 1960

Gene Marks describes a mixed economic picture, noting that a national "slowdown" isn't universally felt, with many small businesses thriving. He highlights challenges like rising healthcare costs, spurring interest in self-insurance and health reimbursement arrangements. Marks discusses AI's impact on the workforce, specifically reducing sales and tech roles in large companies like Salesforce, but predicts a surge in demand for skilled trades not easily replaced by AI. 1920 ROOSEVELT AND COX

CONTINUED Gene Marks describes a mixed economic picture, noting that a national "slowdown" isn't universally felt, with many small businesses thriving. He highlights challenges like rising healthcare costs, spurring interest in self-insurance and health reimbursement arrangements. Marks discusses AI's impact on the workforce, specifically reducing sales and tech roles in large companies like Salesforce, but predicts a surge in demand for skilled trades not easily replaced by AI. 1918

PREVIEW 5: Economic Indicators Show Positive Trends John Batchelor converses with Gene Marks, a columnist for the Guardian and Philadelphia Inquirer, about the economy. He reports strong demand across various regions, noting that demand picked up after the recession. According to ADP data, annual raises average 4.5% for employees staying in their jobs and 7% for those changing jobs, outpacing the 2.5-3% inflation rate. The booming stock market contributes to people feeling wealthier, benefiting the contracting and construction industries.

Preview: Steel & AI. Colleague Gene Marks comments that steelmakers are cheered by AI because of the vast build out of data centers needing steel. More later. 1959

Preview: AI and Employees. Colleague Gene Marks comments that AI will take jobs away and yet also create jobs. More later. 1904 PITTSBURGH

Preview: Health insurance: Colleague Gene Marks comments that health insurance cost for small business continues to rise each year. More. 1959 FRBRUARY