Podcast appearances and mentions of chris yoko

In this podcast episode, I speak with Chris Yoko President & CEO of Yoko Co, and Founder of Carbon Off, a straightforward and easy way for employers to show their employees they care about the environment by offsetting their employee's personal carbon footprints. We discuss the wild and nuanced world of carbon offsets, and how employers can leverage Carbon Off, and being cautiously positive, but I also take the opportunity to get his thoughts on AI and its potential environmental impact. Quick plug for his agency Yoko Co, they develop digital marketing & creative for organizations who are driven by a purpose beyond profit.     

  Today's guest has found a way to profitably make the world a better place. He focuses on helping heroic organizations to build and champion themselves using their most powerful asset, their web presence. He's an expert in web design and accessibility, digital marketing, company culture, and social responsibility. His goal for himself and those he aids is to be driven by a purpose beyond profit. Please welcome Chris Yoko. Contact Info https://www.yokoco.com https://twitter.com/chrisyoko   https://www.linkedin.com/in/chrisyoko/   https://www.youtube.com/channel/UCXPEtnZpJ_dzl7fkxwJkwmg   https://www.facebook.com/chrisyoko    

Jon talks with Chris Yoko, CEO of Yoko Co, about how you can build up your most powerful asset - your online presence! Driven by an indefatigable determination to make the world a better place, Chris is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. He primarily does this by helping these like-minded organizations build and champion themselves using their most powerful asset, their web presence. When Chris isn’t fearlessly leading, you’ll likely find him on the ice playing hockey, with his nose buried in a book, or playing and exploring with his incredible wife and two daughters.   Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon’s Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Chris Yoko: Twitter: @ChrisYoko Facebook: https://www.facebook.com/chrisyoko  Website: https://www.yokoco.com/ | https://www.chrisyoko.com/  LinkedIn: https://www.linkedin.com/in/chrisyoko/  Youtube: https://www.youtube.com/channel/UCXPEtnZpJ_dzl7fkxwJkwmg 

Chris Yoko, CEO of Yoko Co., and his team exclusively support heroic nonprofit organizations in their quest to change the world.  They set a BHAG at the beginning of 2020 to positively affect the lives of 100 million people through their clients.  The result:  They reached 127 million people in 2020. Chris has worked with some of the planet’s largest and most impactful brands, such as Ritz Carlton, Pampers, and Living Social.  He’s equally adept at positively impacting smaller brands, like FHI360, Life Sherpa, and Genomic Health. In this podcast we explore The Yoko Manifesto.  It explains Chris’ belief that mankind must successfully continue our evolution and expand our knowledge.  The path is for people to navigate seven major transitions during our lifetimes. Listen to this podcast to learn more.

Chris Yoko - Founder and CEO of Yoko Co: Chris focuses on helping people, and the organizations they belong to, pave the road to a more Utopian world. He empowers heroic organizations to build and champion themselves using their most powerful asset, their web presence. Chris is an expert in web design and accessibility, digital marketing, company culture, and social responsibility. His goal for himself and those he aids is to be driven by a purpose beyond profit. “don't shy away from hard work… It's not about glory and social media and all of the things that you can get around it. And none of those things are going to fill the hole you have in yourself anyway. I know a lot of people who have got to the point where they have a lot of those things and then begin to wonder okay well why do I still feel the same way I did when I started on this journey. Do the work for the works sake and find a mission that feels fulfilling to you and lean into it. Don't shy away from it”…[Listen for More] Click Here for Show Notes To Listen or to Get the Show Notes go to https://wp.me/p6Tf4b-7Up

With 20+ years of marketing experience, Ray is busy empowering account teams and clients to define their web and digital marketing strategies and overseeing project execution to ensure success for both the client's business and their overall goals.  He is also an active volunteer in the association technology sector and a sought after speaker about technology, web marketing, and website development and management. Ray's mission is to establish and advance the web presence of organizations that help build a better world. "Content strategy breaks down into three levels: the content your users need and are asking for, there's the content you want to promote, and your technology you'll to use to deliver that content." Listen to Chris Yoko's appearance: www.marketeroftheday.com/710  

In this HCI Podcast episode, Dr. Westover talks with Chris Yoko about creating and sustaining a transformative company culture and driving corporate social responsibility with impact. See the video here: Driven by an indefatigable determination to make the world a better place, Chris Yoko (https://www.linkedin.com/in/chrisyoko/) is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. He primarily does this by helping these like-minded organizations build and champion themselves using their most powerful asset, their web presence. When Chris isn't fearlessly leading, you'll likely find him on the ice playing hockey, with his nose buried in a book, or playing and exploring with his incredible wife and two daughters.  Ranked in the Top 15 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/ ; Ranked in the Top 15 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/ ; Ranked in the Top 15 HR Podcasts: https://blog.feedspot.com/hr_podcasts/ ; Ranked in the Top 15 Talent Management Podcasts: https://blog.feedspot.com/talent_management_podcasts/ ; Ranked in the Top 10 Performance Management Podcasts: https://blog.feedspot.com/performance_management_podcasts/ ; Ranked in the Top 10 Workplace Podcasts: https://blog.feedspot.com/workplace_podcasts/

UNO Souls Chat: I am honored today to be chatting with Chris Yoko – an UNO Soul. He is the CEO of Yoko Co!Chris Yoko is a very talented and kind person in the Washington, DC area. He has a web presence management firm. They help organizations that have a passion or a purpose beyond just profit to leverage their greatest asset – their web presence. He is a very innovative person and a visionary in his field.Words of wisdom: “One that I try to live by a lot is ‘We judge ourselves by our intentions. We judge others by their action.’” I am grateful for you Chris! Thank you for taking the time to chat with me!◊◊◊UNO Souls are beacons of light in our community that can be guides for how to cope through this collective moment of change. I would love to chat with you – please reach out! I honor the light in all of you.

Chris Yoko joins me to discuss how your web presence is your company's most powerful asset. He educates on how your web presence can help make the world a better place and how to keep your web platforms secure during this chaotic time. Chris is the Founder, and CEO of Yoko Co. Chris focuses on helping people, and the organizations they belong to, pave the road to a more Utopian world. He empowers heroic organizations to build and champion themselves using their most powerful asset, their web presence. Chris is an expert in web design and accessibility, digital marketing, company culture, and social responsibility. His goal for himself and those he aids is to be driven by a purpose beyond profit. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth.

Today we're going to talk about building your brands, reputation, and how to save it. Joining us is Chris Yoko, the CEO of Yoko Co, an agency that advances the web presence of organizations driven by purpose beyond profit. In part 2 of our conversation, we discuss how to keep your web platform secure. Show Notes Connect With:Chris Yoko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Today we're going to talk about building your brands, reputation, and how to save it. Joining us is Chris Yoko, the CEO of Yoko Co, an agency that advances the web presence of organizations driven by purpose beyond profit. In part 1 of our conversation, we discuss how to manage your brand's reputation. Show NotesConnect With:Chris Yoko: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter

Driven by an indefatigable determination to make the world a better place, Chris is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. He primarily does this by helping these like minded organizations build and champion themselves using their most powerful asset, their web presence. www.yokoco.com

Chris Yoko is the President and CEO of Yoko Co, a digital marketing agency that exclusively works with organizations who are driven by a purpose beyond profit.In this episode, Mike sits down with Chris to discuss marketing trends, branding strategies, and creating a community.Market Me is a strategy podcast, audio on-demand that covers all things marketing and business development. Your host Mike Moll records the show each week and publishes on Wednesdays. Download and listen on your favourite streaming platform or watch the video recording on YouTube. Each show is about 30 minutes long and filled with actionable strategies around building your personal brand, product positioning, growing an audience, sales funnels and marketing goals.Follow us on socialhttps://www.instagram.com/mikeajmoll/https://www.instagram.com/marketmeco/https://www.facebook.com/marketmeco/Check out Yoko Cohttps://www.yokoco.com/https://www.facebook.com/MeetYokoCohttps://twitter.com/YokoConsulting/http://www.linkedin.com/company/yoko-consultinghttps://www.youtube.com/yokocoCheck out Chris Yokohttps://www.linkedin.com/in/chrisyoko/  https://www.facebook.com/chrisyokohttps://twitter.com/chrisyoko

“Feedback is a gift.” Driven by a determination to make the world a better place, Chris Yoko is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. As president and CEO of Yoko Co, he helps like-minded organizations build and champion themselves using their most powerful asset, their web presence. Throughout his career, he has worked with some of the planet’s largest brands, like Ritz Carlton, Pampers, and Living Social. Chris excels at aligning strategy and execution with goals and objectives, solving unusual problems, and helping to create a remarkable experience. His background encompasses a well-rounded mix of media, sales, marketing, and entrepreneurial experience. When Chris isn’t fearlessly leading, you’ll likely find him on the ice playing hockey, with his nose buried in a book, or playing and exploring with his incredible wife and two daughters. Listen & Learn: What you can learn from negative reviews. Setting up systems to enable your team to ask for customer reviews. The social listening tools Chris recommends to monitor your brand’s online reputation. How a well-deployed reputation management approach can build brand ambassadors. Recommendations for creating a reputation management approach. Why reputation management starts with listening. TO LEARN MORE ABOUT YOKO CO, CLICK HERE. TO FIND CHRIS YOKO ON LINKEDIN, CLICK HERE.  

Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic.   Things you will learn in this episode: What is Yoko Co? Using the Joseph Campbell's Hero Journey Roadmap? What is the first big step in the Hero Journey concept? How does Yoko Co help organizations? What are the common problems that the organizations are experiencing on their website? How do you decide on what steps to take in helping a business improve their website and web presence? How long does the process start to take effect? Do you have a specific company that stands out in terms results after working with them? Do you recommend for businesses to embody a purpose beyond profit?     > What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites? - it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this  concept to the journey of their clients as they work to leverage their web presence.   > What is the first big step in the Hero Journey concept? - Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world.   > How does Yoko Co help organizations? What makes them stand out among others? - Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world.   > What are the common problems that the organizations are experiencing on their website? - not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website.   > How do you decide on what steps to take in helping a business improve their website and web presence? Applying the best practices we have to get things started and do the tracking across the whole business - For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like: What are social, search impressions, and views of the website look like? Are they translated into traffic or do they visit the website?  Do these people (traffic) engage in the website? Does the traffic convert in any level? How do these traffic convert into sales qualified leads?  How did they go through the sales process? What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners?   >How long does the process start to take effect? There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change.    > Do you have a specific company that stands out in terms of results after working with them? - Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon.   > Do you recommend for businesses to embody a purpose beyond profit?   Yes. There's a big difference between organizations authentically concerned, and wanting to create a big impact in the world and organizations who just do it for marketing. We have worked with organizations who aspire to make some change but don't know exactly know what that is in relation to their mission.

Helpful website strategies that convert with Ray van Hilst When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well. Ask your self, "What are they coming to your site to do? What do they need from you?" Then let's help them do that and get to that next page where you're going to do that. It's not about you. If someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem. Go look at the top landing pages on your site. If you were looking at those for the first time, would you find them helpful? Do they convert? _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ SHARE THIS POST: HELPFUL WEBSITE STRATEGIES THAT CONVERT [just click to tweet] HELPFUL WEBSITE STRATEGIES THAT CONVERT When it comes to website strategies and marketing, let's master the simple and make sure we're doing that well. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug Morneau: Well, welcome back listeners to another episode of Real Marketing Real Fast. In-studio today joining me today as my guest is Ray van Hilst. He is the Director of Client Results at Yoko Co. Ray is an innovative soul and his with and charisma are present from the very moment you meet him. Ray seamlessly blends 20 years of marketing experience with modern web principles to establish advanced web presence of organizations that help build a better world. Doug Morneau: When Ray isn't in the office or a coffee shop, or a client office, or a wifi hotspot, you can often find him speaking at events about web strategy and marketing technology. I am super excited to have this conversation with Ray today. I earlier had the owner of the company, Chris Yoko, on the podcast as well. So I'd like you to join me in welcoming Ray van Hilst to the Real Marketing Real Fast podcast today. Doug Morneau: Hey Ray, super excited to have you on the Real Marketing Real Fast podcast today. Welcome to the show. Ray van Hilst: Thank you so much. Thanks for having me today. Doug Morneau: So I'm super excited to talk to you about your superpower and how you help people in the sales and marketing field or at least help them with their digital footprint. Do you want to share with our audience just a little bit of your background in terms of what it is that you do? Ray van Hilst: Yeah. Background for me, I am a web strategist with a digital marketing agency called Yoko Co, and we work with organizations to help them leverage their web presence to make a bigger impact on what they do, through society, through their work and things like that. My key role as a strategist, I describe my job as helping my clients get beyond the, "Hey, wouldn't it be great if" because when you start doing a web project or a marketing project, and it's like, oh, people have lots of ideas. Ray van Hilst: And so I work with my clients to say, "Hey look, get beyond the wouldn't it be great if, and here's what you really should do." The superpower that I bring to the table for that is really focusing on helping my clients realize it's not about them. It's about their customers, their donors, their members, their stakeholders that are coming to them to look for information. I always say it's not about you. Someone's coming to your website or engaging with your marketing, they're looking to you to solve a problem. Ray van Hilst: They're scared, they're worried, they need education, they need a tool or whatever. And let's make it easier for them to do that so that they like you a little bit better, and then they engage, and then we can convert them into our funnels. We go through that. Doug Morneau: Well, it sounds like you may have been looking at my website because you just named all the things that I probably ... On my personal branding site, that I've probably done wrong, so appreciate you didn't mention my domain in that description. Ray van Hilst: No worries.

Meet Chris Yoko Driven by an indefatigable determination to make the world a better place, Chris is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. He primarily does this by helping these like-minded organizations build and champion themselves using their most powerful asset, their web presence. When Chris isn’t fearlessly leading, you’ll likely find him playing hockey, reading, or playing and exploring with his incredible wife and two daughters. Can you share with our listeners, one of your most successful or favorite networking experiences that you've had? Yeah, so my favorite networking experiences I'm actually a part of, I'm just outside of DC and there's a group here called Qadri DC. Sometimes people have a negative connotation with that word networking and they wanted to flip that on the head. So it's a little bit more what can I do for other people and karmically that comes back around.  How do you stay in front of or nurture these relationships that you've built? That's something I think all of us struggle with. Having people join us for other events that are going on has been a really good one. It's a great way just to make sure you stay in touch with people even if they can't make it. The the fact that you want to offer to take them as a guest is I think a huge deal. What advice would you offer the business professional who's looking to grow their network? Nothing seems to replace just getting out there and doing it. And a lot of people think like, oh, I gotta go to the classic like networking events and stuff like that. But just about every really good opportunity I've had has come from me reaching out to a couple people that I didn't know or barely knew and asking, hey, it looks like you've built something really cool, accomplished something really cool or, whatever the case might be and ask if they would be game for me to buy a drink, catch up and maybe learn a little bit more about how you did that and mostly asking questions and listening.  Digital networking or traditional networking, which one do you find more value in? I've certainly found value in both. I've met people, especially, it's a weirder time now, especially social media wise just because it's so ubiquitous and so many people have it. I think it's just a little bit more a matter of now do you have to put in the effort on either, whereas before, you could kind of get away with less effort on digital. And now it's such a crowded, noisy place that you've got to put just as much maybe more effort into digital to break through as you do in person because obviously, a face to face interaction lasts longer than a tweet or a Facebook post does. If you could go back to your 20 year old self, what would you tell yourself to do more of less of or differently with regards to your professional career? The biggest takeaway I could give myself is just think about what you want to accomplish what that end goal is whether it's a purposeful exit strategy or a non-purposeful exit strategy or here's the objective and work backwards from that because a lot of times it's easy to get into something and then follow whatever path opportunity gives you but if you're not in control that path and you don't know where it leads, you can find yourself some some some weird places as a as you go through your journey. We've all heard of the 6 degrees of separation...Now, who would be the one person you'd love to connect with and do you think you could do it within the 6th degree? So the one person I think I would love to connect with is I'm a huge fan of Neil Gaiman's writing so I would love to bump into him and I have to feel like there's probably six degrees that would get me connected to him. Any final word of advice to offer our listeners with regards to growing and supporting your network? Supporting and growing, the network is just carving out time to go do it. The compound interest on relationships is probably greater than just about anything you'll do. But you have to be intentional about it, you've got to carve out the time to do it. How to connect with Chris: Website: https://www.chrisyoko.com/ Website: https://www.yokoco.com/ Twitter: @chrisyoko LinkedIn: https://www.linkedin.com/in/chrisyoko/  

Chris Yoko is passionate about fostering a great company culture. And he's built a company culture at Yoko Consulting where his people can thrive. How'd he do it? That's what he came on this episode of Sales Engagement to talk about.  What we talked about: Why he's passionate about culture in the first place The philosophy that leads to a great company culture How to ensure your policies and processes support a thriving culture Resources we talked about: Chris's LinkedIn Yoko Consulting To hear this episode, and many more like it, you can subscribe to The Sales Engagement Podcast on Apple Podcasts, on Spotify, or on our website.

We've all been there...the company with the negative culture. The one where you're afraid to raise issues to your boss. The one where you secretly search for a new job. Chances are, no one sets out to create a bad company culture. So, how do they come to be? And how can you make sure your company's culture is positive, a place for your employees to thrive? Chris Yoko, President of Yoko Consulting, came on this episode of the B2B Revenue Executive Experience podcast to talk about intentionally creating a great company culture. What we talked about: Culture happens, whether or not it's intentional How to build a great culture Taking it a step further to really make an impact Resources we talked about: Chris's LinkedIn Yoko Consulting

We've all been there...the company with the negative culture. The one where you're afraid to raise issues to your boss. The one where you secretly search for a new job. Chances are, no one sets out to create a bad company culture. So, how do they come to be? And how can you make sure your company's culture is positive, a place for your employees to thrive? Chris Yoko, President of Yoko Consulting, came on this episode of the B2B Revenue Executive Experience podcast to talk about intentionally creating a great company culture. What we talked about: Culture happens, whether or not it's intentional How to build a great culture Taking it a step further to really make an impact Resources we talked about: Chris's LinkedIn Yoko Consulting

Many people don’t realize the impact having a company vision will have on the success of the business. A clear vision helps dictate what clients you take on board, influences the company culture, and impacts the morale of your team. If you want to steer your company in the right direction—and have some fun along the way—listen to today’s tips from our guest Chris Yoko. Chris’s Grandma taught him how to use a computer as a child. Throughout the years he learned how to code and how to build websites. Fresh outta high school—after reading Rich Dad Poor Dad—he decided to get his real estate license. He built a website for his business and soon learned he preferred that over Real Estate—and Yoko Co. was born. Outline of This Episode [0:42] What drives your vision of success? [2:10] How Chris Yoko got started in web design [5:00] Getting started building websites [7:00] How an advisory board can influence your vision [14:35] Be intentional about who you work with and why [19:45] The importance of company culture [23:00] Have criteria in place for choosing clients [29:20] Connect with Chris Yoko! How an advisory board can help shape your business Chris started his company because he enjoyed the creativity and flexibility the business allowed. He looked forward to meetings with most of his clients. A few bad apples started to derail company morale and they were dangerously close to shutting down and moving on. So he created an advisory board to help change the direction of the company.  And in 2015, they fired about 25% of their clients.  Why, you might ask? Because their advisory board asked a couple of simple questions: What do you want to accomplish with your life on a personal level? How can your business reflect that? These simple questions helped Chris and his team form a unified vision for their company that allowed them to forge ahead. In order to do that the right way, they needed to let go of the wrong clients.  Allow your company vision to be fluid As you are starting out as an entrepreneur sometimes you just have to take whatever work will bring in a paycheck. It’s not ideal but we all have bills to pay, right? You want your company to grow and continue to flourish—but you don’t want to end up rich and completely and utterly miserable. You must learn that it is okay for your company to shift and change as it grows.  After they cut the clients who didn’t align with their ongoing vision, the business performed better. Not only did their business perform better but so did their clients! They were only working with organizations who had a passion and purpose beyond making a profit. This, in turn, impacted their morale and allowed them to personally connect with their projects.  Be intentional about WHO you work with and WHY So how did his team make this instrumental shift? With the influence of the advisory board and input from the entire team, they decided to be intentional. They all wanted to invest their time into something that was meaningful. So they set out ground rules for what exactly this meant to them and made sure they were all on the same page.  Their goal was to be able to amplify the impact their clients were making.  As they onboard new clients they talk about who they are, what their impact is, and what their aspirations are. The clients they work with MUST be working to make a positive impact and be willing to take direction as they’re building their brand. Chris has learned throughout the last ten years in business that learning how to say ‘no’ to the wrong clients can have a positive impact. The Importance of defining your company culture You need to care about the people you’re working with and about cultivating a culture where this is clear. Chris and his partner strive to create a working environment that they would want to be immersed in if they weren’t the ones controlling it. You need to have clear expectations for your team but create an environment where they feel motivated and passionate.  Your team needs to know that you trust them implicitly. Much of their team works remotely with the option to come into an office if they choose. In allowing this flexibility, Yoko Co. treats their company like the adults that they are. They are completely trusted to do their jobs. They still have feedback mechanisms in place to keep projects on track and know things are being completed but have cultivated a level of trust. To hear more about Chris’s story and building a vision for his company listen to the entire episode of Just the Tips now! Resources & People Mentioned  Yoko Co. Chris Yoko Chris on Twitter Chris on Facebook Chris on LinkedIn Principles by Ray Dalio Built to Scale by Marissa Levin Beartown by Fredrik Backman Rich Dad Poor Dad by Robert Kiyosaki Learning in Action Technologies - Alison Whitmire Tim Ferriss Music for “Just The Tips” is titled, “Happy Happy Game Show” by Kevin MacLeod (http://incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License Connect With James and Dean James P. Friel: CEO Quickstart: https://jamespfriel.com/ceo-quickstart/ Facebook Group: https://www.facebook.com/groups/hustledetox/ Site: www.jamespfriel.com Interested in being a guest on the show? Dean Holland: Blog: www.DeanHolland.com FB Page: https://www.facebook.com/DeanHollandHQ Billion Dollar Project: https://www.facebook.com/groups/BillionDollarProject/ Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Chris Yoko is President and CEO of Yoko Co, a digital marketing firm that focuses on working with organizations that have a passion or purpose beyond mere profit.  Why would a marketing agency choose to work with that “slice” of the business landscape? In 2014, Chris's small team questioned why they loved working with some clients . . . and others . . . not so much. Their newly-formed Advisory Board challenged each member of the team with two questions: “What do you want to accomplish with your life?” and “What are you living for?”  You may ask, “What do personal questions like these have to do with a business's operations?” As it turned out in this case . . . Everything. What Yoko discovered was that each member of his team shared a vision similar to his own: that each, in their individual lives, wanted to make an impact on the world.  A marketing agency typically has a list of strategies and services designed to promote its client companies' messages, enhance awareness of its client companies' capabilities, and improve its client companies' bottom-line results. Yoko Co. did not have a world-changing message itself. And, as is the case with most agencies, it did not interface on its own behalf with “Joe Public.” How could the agency channel this newly-identified passion? Yoko and his team discovered that they could have an “amazing amplifying effect” on the impact the agency's clients made on the world—but only if the agency and its clients were philosophically aligned. If Yoko Co. wanted to make a difference in the world, the agency had to work with companies that wanted the same thing.  In order to align the company with its employees “passion,” the 25% of clients that lacked that passion, “to impact the world,” had to be “fired,” but diplomatically – a process that took about 3 months. Yoko handled the “breakups” in such a thoughtful and supportive manner that two of the “dismissed” clients referred new clients that were a good fit for Yoko. Once the “housecleaning” was complete, free time increased 40-50%. For the remaining clients, who were a “good fit”? Yoko has been able to produce industry-leading results. To find out more about this journey or to contact Chris, check out his company's website at: yokoco.com or his personal site at: chrisyoko.com.

I loved every bit of this conversation.  Chris and I talk about renewable energy, spirituality, fatherhood and how millennials can become better leaders.  If you love this conversation and would love to help support the show, please click here More on Chris: Driven by an indefatigable determination to make the world a better place, Chris is focused on helping people, and the organizations they belong to, pave the road to a more utopian world. He primarily does this by helping these like-minded organizations build and champion themselves using their most powerful asset, their web presence. His career is riddled with helping some of the planet’s largest and most impactful brands, like Ritz Carlton, Pampers, and Living Social. As well as smaller, but no less intentional brands, like FHI360, Life Sherpa, and Genomic Health. His work at Yoko Co alone has positively affected the lives of 37 million people to date. Chris excels at aligning strategy and execution with goals and objectives, solving unusual problems, and helping to create a remarkable experience. His background encompasses a well-rounded mix of media, sales, marketing, and entrepreneurial experience which enables him to understand and assist clients with challenges and needs across multiple departments. Often featured in media, you may have seen him on MSBNC, or in the Washington Post, Forbes, Bloomberg, and Mashable to name a few.    

There is a saying in business, “Focus on the outcome, not the income.” While you’re in business of course to make a profit and create a lifestyle for yourself, chances are you started your company for a bigger reason than just money. We often forget the big picture of why we started our business as […]

Tips on using your web presence to make the world a better place with Chris Yoko You could use your web presence to do something, whether it's to be a little bit more charitable, a little bit more sustainable, a little bit more in favor of generating more opportunity for people throughout the entirety of their journey. We work exclusively with organizations that have a passion or a purpose beyond mere profit. Here's the real tangible impact of the work we did, that we would've never known if we hadn't thought about the kind of stress that this puts on people and how we remove that. That tends to be more meaningful for a lot of people. Here's how we make an impact, and here's how we help people. Saying that tends to transform a lot of your messaging. But if you're punching through [your target] and really aiming for the purpose that falls behind it, you're going to find your follow through is much stronger. You're going to find your outcomes are much better. You can use that kind of language on your web site, and it might be really attractive and it might seem like a differentiator. But if it's not authentic and it's not true to who you are, none of that converts into an actual business opportunity. So if you can make sure that from a standpoint of their role, they check the boxes they need to in terms of business results, and then you give them an emotional reason to also connect with that mission. You're only going to find more success. I'm really excited about is the fact that we get to bring that level of personal alignment for our team into a greater arena of opportunities in terms of the clients that we work with. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ USING YOUR WEB PRESENCE TO MAKE THE WORLD A BETTER PLACE [just click to tweet] USING YOUR WEB PRESENCE TO MAKE THE WORLD A BETTER PLACE You could use your web presence to do something and make the world a better place _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Doug: Well welcome back listeners to another episode of Real Marketing Real Fast. Today I've got joining me Chris Yoko, who is the CEO of Yoko Co. Now I was introduced to Chris, and I took a look at his background and am quite excited. He's an expert in digital marketing and web design, but his company has a slightly different focus and ed that they spend time focusing on social responsibility and company culture. I think you're going to enjoy this podcast episode as you listen to Chris and how they made some changes in their business that had a significant impact to both the bottom line, so increased profits, less stress with clients, a better relationship with clients, and a more engaged and more enthusiastic team and staff. So without further ado, I'd like to welcome Chris Yoko to the Real Marketing Real Fast podcast today. Doug: Well, hey, welcome to the Real Marketing Real Fast podcast today. Chris, super happy to have you on the show. Chris Yoko: Thanks for having me Doug, happy to be here. Doug: So one of the things that I noticed right off the bat when I started looking at you and your company and what you're doing, were two things that really stuck out, and they were that you focus on company culture and social responsibility. And then it kind of went into the business topics below that, and one that's dear to my heart, digital marketing. So do you want to just share a little bit of your background and kind of your angle and perspective on what makes your company unique, and why you put those things kind of at the top of the list? Chris Yoko: Yeah, for sure. So the way that we phrase the work that we do and the people that we work with is that we work exclusively with organizations that have a passion or a purpose beyond mere profit. And what we've found that I'm happy to tell more of the backstory, kind of how we got there, is if you're working toward a cause, you're much more likely to put more heart and soul and feel more attached to the work ...

When is it acceptable to vanish from a job without warning or explanation, and why are more and more people doing it?Ed Butler hears one woman give her reasons for doing just that, while web design entrepreneur Chris Yoko retells the tale of one no-show employee who took the art of ghosting to a whole new literal level. He also talks to the founders of the Japanese company Exit, which offers to provide resignation letters and phone calls for those too afraid to do it in person.But why is ghosting - a cold shouldering tactic that first came to the fore in the online world of social media and online dating - becoming more commonplace in the real world of employment? Chris Gray of recruitment firm Manpower UK blames the booming jobs market, while Dawn Fay of US employment consultants Robert Half says whatever the reason, just don't do it!(Picture: Co-workers have a business meeting while a man waits in the background; Credit: ER_Creative/Getty Images)

On this Same Side Selling episode, Chris Yoko the CEO of Yoko Co joins us to share what helped his business grow by 40% this past year alone.  Chris and his team have been big advocates of Same Side Selling in their business. You'll hear how Chris's team shifted the focus from price to results with their customers and specific things you can do to make it clear to your customers that you really care about them versus just about making money. You’re going to learn a ton on this episode with Chris Listen to this episode and discover: > How to deliver amazing outcomes that lead to repeat and referral business. > A method to ensure that your clients and potential clients can easily compare what you do to others, using the 'Client Vision Pyramid'. > What can happen when you focus on results and value, not just on price. > An approach to help your business development folks and internal team work together in delivering results clients want. > And so much more… Discover more about the Same Side Selling podcast https://www.ianaltman.com/same-side-selling-podcast/

Chris Yoko is the Owner of Yoko Co., a web development and full-service internet presence company that advances the web presence of organizations driven by a purpose beyond profit. They began as a small consulting shop, which aided organizations in their web design and social media endeavors, but as their team grew they began to add tactical execution to complement their services. We discuss the role of websites for law attorneys, why solo practitioners should be serious about their web presence, and how you can use a website to help grow your business. Resources: Learn more about https://www.yokoco.com/ (Yoko Co.) If you've enjoyed the podcast, please head to iTunes and leave a rating & review for the show! It only takes a moment, and really helps me to reach new listeners. You can also head to the website at TheLawEntrepreneur.com for more information on the podcast and my legal services. -- Thank you to our sponsors! Daylite by Marketcircle – business productivity apps specifically for Apple products, with cloud syncing between your Macs, iPhones, & iPads Spotlight Branding – Web presence and branding for law firms - Get a FREE web assessment at spotlightbranding.com/tle Production & Development for The Law Entrepreneur by Podcast Masters

How do you know if you are measuring and tracking the right metrics on your site? Are you fully utilizing the power of digital marketing to grow your revenue and your business? Because there are many avenues to go down when talking digital marketing I brought in an expert to answer those questions and more: Chris Yoko. On this episode of Grow My Revenue Chris joins us to share his wisdom on the the biggest mistakes most businesses are making in digital marketing today. We also dive into why a high bounce rate from your site can be a good thing and how to increase yours if needed, plus the transformation that focusing on value has created in his business and with his clients. Listen to this episode and discover: -What metrics are valuable to measure from your web site? - What is a bounce rate and when would you want a high bounce rate? - Why you want to repel certain people from your business. - A real life example of how to focus on results and value, versus pricing. - Chris shares the greatest business lesson he's learned. And so much more… Episode Overview Chris is the founder of Yoko Co and widely regarded as an expert on digital marketing. In his time in the industry one of the biggest and most common mistakes he sees is businesses focusing on the short-term issues with their website rather than the big picture. Often a company will say they need their site to be more mobile-friendly and to rank higher for certain keyword terms. While those are valuable considerations Chris has learned to take the conversation one step further: what will happen when more customers can find them with those search terms and what will their customers do with the new mobile-friendly site? More traffic and better usability are important but only if the company is clear on what happens next. If they have more traffic but it isn't targeted the company will only gain unqualified leads that drain the company's resources. It's important to go beyond the short-term fixes and look at the big picture according to Chris. Also important according to Chris is the bounce rate. Often clients have called him in a panic because their bounce rates are very high. To know why this isn't necessarily a bad thing you have to know what a bounce rate is exactly: it's the number of people who visit your site and then leave after the first page. Having a high bounce rate isn't bad because it can simply mean your customers are getting what they need from that one page. Maybe they want to find you on social media and they can do that from that first page they visit. Maybe they want your address or phone number and they get it from the first page, so they leave or "bounce" from your site. A high bounce rate can also help a company sort out the unqualified leads without using resources from their sales and marketing staff to do so. Chris gives more details about this on the show including his tale of one of his clients who offered services starting at $50k. By spelling that out on the first page of the site they were able to field calls and emails only from highly qualified potential clients and that helped their staff save time and create more revenue. If you're still getting unqualified leads and wasting precious resources sorting through them Chris explains how to change your site so you can increase your bounce rate too. On this edition of Grow Your Revenue Chris and I discuss how to shift client conversations from pricing to results and value, he gives an actual example of doing so and what that has meant for his business. We also get into the importance of feedback. Tune in to hear all of that and more! To learn more go to http://www.growmyrevenue.com/business-cast/