Podcast appearances and mentions of cory warren

Ulcerative colitis is a chronic disease of the large intestine, wherein the lining of the colon becomes inflamed and develops small open sores, known as ulcers. The symptoms associated with this condition can be painful and debilitating, as our guests will vividly share today. Currently, Western medicine focuses on managing symptoms through medication. However, did you know that many individuals are successfully healing themselves of this chronic condition through dietary changes? It's true. And today, I have the pleasure of introducing three guests who have achieved exactly that - they have healed themselves through the power of plants. First up, we have Vince Lia. Vince was told by two different doctors that his ulcerative colitis would never truly disappear, even with medication. To add to the confusion, they also advised him not to consume vegetables. Does that make any sense? Vince didn't think so either. You won't believe what he did next! Next, we have Nicole Davidsohn. When Nicole was diagnosed with ulcerative colitis, she believed things couldn't get any worse. However, she then experienced a traumatic brain injury, leading to months of pain, medication, and fatigue. Nicole was on the brink of giving up... until she discovered a plant-based food that miraculously helped her heal both her colitis and her brain injury simultaneously! Then she even used it to heal her pup! This is one story you don't want to miss! And finally, we have Lean Green Dad, Cory Warren. Cory's wife was diagnosed with ulcerative colitis just six months before their wedding. They made the bold decision to completely change their lifestyle and adopt a plant-based diet to heal her condition, resulting in incredible outcomes for the entire family. You need to hear their inspiring story! These stories and more are featured on this episode of Food Heals. Stay tuned as we explore the profound impact of plant-based nutrition on the lives of our guests and discover the transformative power of food in healing and reversing chronic disease. Thank You to Our Sponsors! Organifi Organifi, is a line of organic superfood blends that offers plant based nutrition made with high quality ingredients. Organifi takes pride in offering the best tasting superfood products on the market at a price that works out to less than $3 a day. Go to www.organifi.com/foodheals and use code foodheals for 20% off. Thrive Causemetics Makeup artist and product developer, Karissa Bodnar, lost her dear friend Kristy to cancer at just 24 years old. Kristy's compassionate and vivacious spirit inspired Karissa to establish Thrive Causemetics, a beauty brand and philosophy that goes beyond skin deep by empowering women. No parabens, sulfates, or phthalates. Certified 100% vegan and cruelty-free. Go to ThriveCausemetics.com/FOODHEALS and use code foodheals for 15% off. CURED Nutrition You deserve to take control of your mental and physical health. CURED Nutrition is trying to make it easier for you to do exactly that. Formulated with their trinity of ingredients – a blend of full-spectrum cannabinoids, functional mushrooms, and adaptogens – Cure is your answer to finding the calm in every storm. Go to www.curednutrition.com/foodheals and use code foodheals for 20% off. Learn more about your ad choices. Visit megaphone.fm/adchoices

Cory Warren is the CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective marketing.

Cory Warren is the CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective marketing.

Cory Warren is the CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective marketing.

Cory Warren is the CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective marketing.

Cory Warren is the CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective marketing.

Learn some helpful tips if your partner isn't on board with a plant based diet. By Cory Warren at ForksOverKnives.com Please take a moment to rate & review the podcast here. Thank you!

Cory Warren is the CEO of C4 Social, a digital marketing agency with an innovative take on eCommerce and digital strategy. Since founding his company in 2014, Cory has been committed to helping businesses of all sizes develop more effective marketing.

What you will learn in this episode:  Cory Warren of Lean Green DAD and Gabriel Miller from Plant Based Gabriel, team up to share their first five best "hacks" to save you time and money on a plant-based diet. Busy families be sure to tune in! And be sure to check out the Lean Green Meal Plan at www.leangreenmealplan.com to get started on quick and easy plant-based meals for your busy family. 15-minutes or less!

Cory Warren is the founder of Lean Green Dad and C4 Social.Links MentionedTheBKShow.comLean Green DadC4 SocialLearn Ecommerce Email Marketing with Episode #28 guest, Chase Dimond — LearnWithChase.comCheck out Ezra Firestone's World Class course via my partner link — LearnWithEzra.comBenKnegendorf.comJoin The BK Show's newsletterFollow Ben on TwitterFollow The BK Show on FacebookFollow The BK Show on InstagramSubscribe to The BK Show YouTube ChannelNever miss an episodeSubscribe wherever you get your podcastsJoin The BK Show's newsletterHelp the showLeave a reviewSubscribe wherever you get your podcastsWhat's Ben up to?Follow Ben on TwitterFollow Ben on InstagramApply to work with Ben to grow your business.

Cory Warren is a husband, father of three, and vegan athlete who helps busy families eat more plant-based foods! His blog, Lean Green DAD, helps over-scheduled, busy people (mostly parents) maintain a healthy balance of plant-based nutrition, fitness, and overall wellness so they can go the extra mile for their families. Cory and Carly talk about raising a vegan family, the different ways to be an activist, and more. Connect with Cory on his website, Instagram or Facebook. Resources/Links: Thanks for listening to another episode. Follow, review and share to help Consciously Clueless grow!Support Carly on Patreon: https://www.patreon.com/consciouslycarlyConnect on Instagram: https://www.instagram.com/consciously.carly/Connect on Facebook: https://www.facebook.com/consciously.carly.blogConnect on Pinterest: https://www.pinterest.com/carlyjean5/Explore the Website: https://www.consciouslycarly.com/Music by Matthew Baxley

What You Will Learn In This Episode:  In this episode, Cory from Lean Green DAD and Gabriel from Plant-Based Gabriel, share their thoughts on how to keep your plant-based family moving during a time where you are stuck inside. Listen in and get the goods!

What You Will Learn In This Episode: So you're stuck at home and not sure what to eat. You want to keep your plant-based diet in check but aren't sure what to eat. We have you covered. In this episode, Cory and Gabriel discuss some easy ways you can stay strong and healthy during a pandemic.  **Be sure to visit leangreenmealplan.com to start your FREE 7-day trial of the Lean Green Meal Plan to get 5 quick and easy plant-based dinners sent straight to your inbox every single week!

This going to be my favorite episode because it is one of my dear friends, my brothers, my soul brother, business partner friend for life that I just don't think I could ever live without. And we call him the vegan Superman. He's known as lean green dad. He's known as C for social. He's known as the guy. Who can break the ice. Talk to everybody brings smile and joy to the world while helping hundreds and hundreds of companies absolutely crush their digital marketing strategy, growing and scaling with a heart centered approach. So the first question, and you probably know this one, if you've listed, what is the biggest mistake that you have ever made in business? And what did you learn from it? Corey:  I go right to the first thing that I think of. And I'll have you people know, like George didn't send me these questions. I just don't operate that way. I don't want to practice or rehearse or think through them deeply. The biggest mistake I've ever made in business is taking things personally.And so I care a lot about my clients and the people that I work with. And sometimes in the past, when I would get, you know, feedback I would take it as a personal attack on me and it had nothing to do with me and so I think that when we are focusing a lot on ourselves and forgetting the bigger picture it details us.And so I had to get back to just how can I help? How can I serve, right. And how can I help whatever this question is, problem that my client, my friend, my partner is having, how can I help solve that and make it more about them and less about me. And that's been, I'd say the biggest mistake, but also the biggest growth for me as a business owner.And I loved every second that every day I feel like I learned something new and every day I get an opportunity to. Test myself, I mean, just the other day I was on with George and my friend Craig from high speed down and, you know, he, they called me out. On the fact that  I violated my promise to myself in a sense of, I was going to bed early and waking up early.And I didn't do that. I slept in the other day, I stayed up too late and I didn't work out. And so the boys made me do and they didn't make me do I chose to do how about that? I chose to do 75 burpees with a pushup. I added that pushup in Jordan.But getting, getting back to the original question, that is the biggest mistake I've made is, is taking right things personally and getting, you know, I don't want to say emotionally involved cause emotions are great and it's great to have passion and emotions.I'm not saying being an emotionless robot, I'm saying stop thinking that it's all about you all the time. Cause it's not. And that's, that's been the biggest thing that I've learned and the biggest thing that I've made a mistake of.George:  you know, Donald Miller captures this perfectly with Story Brand cause he says the mistake that a lot of people make is they try to make themselves the hero. But our job is to make our customer the hero. And  you know, this is something you and I have talked about in depth. I mean, we've been talking about this for three, four years with both of us back and forth and back and forth. And you know, for me personally I took things personal because I either had expectations or like you said, I was doing it for the wrong reasons.And sometimes I had to remind myself like, Oh, these guys are paying me the money. And I was like, Oh, that's about me. That's about me. Then there was also a part of me that gets attached to the outcome as well. Right. Like I was like, I give it my, all, I give it my all, and then they don't give me any feedback or a compliment or even, you know, an insult or whatever the case may be.It's not insulted screaming for help and sharing and growth. So I had to learn really, really quicklykind of like how to navigate it and fill my own tank. And I'm interesting to hear your perspective on this because for me, what it was is it was I was into deals and relationships and client work, and even these podcasts with an empty tank. And so therefore everything that came out on the other side was done for the wrong reasons. I did this podcast and it's only good if everybody listens to it and reviews it. Or I made this for this client and it's only good if they utilize it in a hundred X their company.And so, you know, I had a mentor who said your value will never be predicated on somebody else's execution. And it took me a long time to like really embody that. But what are some of the things that you've done understanding that like learning that lesson like if you could go back to the beginning of C4, right.When we were having that Instagram conversation of a hallway of a conference that will not be named on this podcast, and we were having that conversation and you were getting ready to forecast where you are now. How would you go into client work, service work, or even your own brand or business cause you have an amazing agency who runs all of our companies our digital marketing, our strategy executes.And he also is the Lead green dad. And so he has his hands in both sides of the game. But what would you do differently now? Or how would you set yourself up to win when it comes to doing client work or creating your own content? Like where do you navigate that now? I think the biggest thing for me was I was having conversations with absolutely anyone that wanted to talk to me and I'm all for helping.CoreY : I want to help anyone I can, but there's a difference between someone calling and having no idea, you know, what they want to do and how they want to do it. And just kind of wanting tojust chat and literally just chat versus reaching out to an expert who has, you know, years and years of experience and a team, a full team of, you know, 10 plus people with an average of like 10 years of experience each.And so I had to prequalify who I was going to have conversations with, and I think that was the biggest thing for me. And I don't want to sound like an A hole here. I'm not saying like anyone let's listening to this, please don't be afraid to reach out. But I have a couple questions that I need to ask business owners before we talk.And it's more for them than it is for me.  These are questions, very simple questions like what is your profit margin on your product? What is your product? Who is your potential customer and what are their pain points? What do they want to learn? You know, George talks about this all the time, whether it's the captain's assessment or, you know, an avatar evaluation, whatever you want to call it, guys.You have to know who you're talking to, why you're talking to them and how you want to help them. And if you don't know those things you're not, I'm not ready to take money from you. It just doesn't work that way. I want to be able to send you to some other resources like this podcast like a show that I'm going to be starting soon.That's just helping business owners that are just starting out. And you know, the biggest thing for me is I don't want to be one of those agencies that takes advantage of people that don't know what they want and sells them on a bunch of fluff stuff that they don't need.  I don't use  big words on purpose.It's funny. I say, don't drop the names of the people you've worked with and I'm going to drop names right now. Listen, when you talk about Disney and Fox and Amazon and Netflix and Ford, like I've worked with all of these brands.But it's not the thing that I'm going to drop in someone's face. When they start talking to me if they ask for a case study, if they want to go deeper into that stuff, I got you. But the biggest question is, how can I help? And I would say qualifying and helping them understand the answer to some of these tough questions. Before I talk to them would be the most important thing, because the last thing I want is 20 minutes conversation, that is, Hey, what's your name? Where do you work? What's your website? Let me check it out, right? No, I want all that garbage to be out of the way so that when we do talk for the first 20 minutes, you can walk away with a crap ton of value that will help your business, whether you work with me or not. And that's what it's all about.George: And so before I get even any deeper for everybody listening, I'm just going to recommend this right now. Find Corey at C4socialcom.We go live on every client platform in the world, but like go find Corey Warren. Either lean green down, if you want some delicious plant based recipes that you can eat.  I have three things that I want to dive into based on what you said. Before I do that goes at the end of the episode. I asked Corey to kind of come on and I said, Hey, at the end of the episode, can we give everybody the three most important things to help them succeed?He's going to be sharing like three to four things that are absolutely required for you to maintain your business, build and scale, and even have a chance to succeed based on hundreds and hundreds of experience dances and companies that he's worked with.Corey, the moment you said, you were like what's your name? What's your website. It reminded me of the old chat bot days of AOL messenger, ASL. Like what's your age? Sex and location. 22. I'm a dude. And I live in Massachusetts.Like, it's the new way of doing that now? And it, and it doesn't work like whatsoever. What I loved, I loved about what you said, and I thought of a tweetable quote. You know, one of the things that I think you embody better than most people that I know and work with is that you allow the results of your beingness to be your testimony. It's not about the results of your clients. It's not about your case studies. That's not about anything. Like you will allow your beingness in the experiences and touchpoints to be your testimony. And I think that's one of the biggest differentiator for people that are listening to this can do in their business.And I fall prey to this. There's days that I'm insecure. Cause I message everybody that adds me on Facebook.  And I get 25 to 40 requests a day now and we approve everybody and we send them a message in the first masters.Like, thank you so much. I am super stoked to connect. How can I support you? And normally 10 to 15 of them come back with, well, what do you do? And my response is like, Whoa, why did you add me? But I don't say that. But there's times that I want to be like, well, I did blank and I, cause I get.Emotionally involved because I care so much. And so I think it's an amazing test, similarly to how you do this. And everybody listening, like we get to allow the way in which we interact to be the testimony, right. And people don't buy the best product or best service they buy the best relationship.And that first touch point sets the entire paradigm for what the context of that relationship is going to be. So I love that you said that. And I think one of the other things that I really want to dive into because you and I have worked on this a ton and this applies to everybody.One of the mistakes that we see all the time is that people get customers too early. Too early. They convinced them to buy when they're not ready, they convinced them to come in when they are not fully indoctrinated and you nailed it. And it's not a, it's not an, I don't want to talk to you. But if you get on the phone with somebody before you have all the information or they've discovered it, you've set your both up to fail and you're not being what you teach.If you sell a supplement to somebody who doesn't have the habits or lifestyle to support it, you've set them end you up to fail because now they're going to have a negative experience and not achieve the results. So can you talk a little bit about, so obviously from an agency perspective for you.How important it's been and how you kind of go about navigating that to make sure that you're serving people at the right level. And then even if they don't end up as a customer, that you're leaving it better than when they came in.Corey:   There's two things I want to touch on that you hit earlier, right? So like, let's talk about Scarface for a second. Alpachino and Scarface. Do you think he has to prove to anybody like who he is and he's going to like, I'm a bad ass.And so like, when you talk about embody and like proving and stuff like that, like. Any agency or any quote, unquote competitor or whatever that I go, you know, and might, you know, talk to, or I'm sorry, not talk to you, but compete against for business.. I compete against people all the time. There's RFPs and stuff. I actually don't submit proposals it's kinda, it's kind of weird. It's kind of weird, like, but because I believe in providing that value and letting the work speak for itself.  I have case studies.I have examples of work on our website and stuff like that, but. That's that's the first thing.I had someone that I was talking to the other day and they said that basically the price that I had for them was too expensive. And I'm just gonna, I'm just gonna, I'm fully transparent here. I'm going to just drop the number. I'm not going to say the name of the person, but it was 6,000 a month that I was proposing for something.And it was a lot of services and it was going to really help them out a lot. Well they said that's too expensive. And I went awesome. And I knew right then this was the wrong fit. Because you want to know how much one lead would have gotten them as far as revenue goes, $12,000. Okay. So I knew hands down, I would have brought them 30 leads that would convert at around $12,000 per month. Now I'm not math wizard, wizard George. But if you're spending $6,000 to make 30 times six, what's that 160,000. Okay. So that's a lot of money. All right is it expensive then the problem is that person didn't value appreciate or respect, or even on a very basic human level, like have the. The decency to have a conversation with me.  So let's talk about ad spend, for example, right. $3,000 or a hundred dollars a day. That's super expensive. It might be for some people. And it might be for not, not be for other people, big brands who cares, they're spending millions a month, whatever don't even talk about, what political representatives and government officials and people in elections are spending forget about that.But $3,000 doesn't mean that expensive when you make three times the return on ad spend. So if you're making 9,000 off a 3000, no they're spent, and those are new customers that are going to potentially come back, especially if you have a consumable. That 3000 bucks. Isn't really looking like that much.Is it then you want to scale from there? So that's little bit that I wanted to chat about real quick. I know I'm kind of jumping all over the place, but okay.George:  I think what's really important too is, and thank you for acknowledging, like you take it personally, because I want everybody to understand there's no finish line in this game, right? Like we have awareness, we get grounded. We're having those great days, but there's always going to be times that like it sneaks in.. It gets in it. Smacks us the key is to recognize it and move forward. But what I think is important to understand, because we talked about this a couple minutes ago that like, they have to be ready to comment. And they have to be, and there's times that I struggle. Like I invest in things in my business and I'm like, Aw, I don't know if I can spend that. And my brain, like my logical brain knows that 60 days from now, it's going to pay off a thousand times. Right. My physical body's having a reaction. My fears are coming up.And I'm the only one that loses in that situation, but it's not really, it's still a learning lesson. And so the reason I think this is so important because you do this right, and you said this earlier, and I don't want it to get passed over because it's something you and I both do. The moment the distinction comes that this is going to be a no, or that they're not going to commit.You will immediately shift the lens from. This isn't about closing a deal. How can I add value and leave it better than when I found, which is the way that you become a magnet and they will come back or tell their friends about it. So I just wanted to make sure that we, we hit that because it's such an important topic where I watch people walk away at the L.It's only Lost if you quit. If you understand that it's not permanently. It's just, no, right now that could shift in six minutes when you're like, okay, I've seen this happen by the way, because you know, I I'm just like Corey and I do a lot of the same stuff. I don't send proposals. I hate making them. It's a waste of time. I'm like, tell me what you want, how I'm going to help you. This is exactly what it'll look like. We'll record the call and like, let's go. And I've had people I've given my price to. And like everybody, he knows when I work with some big companies, it's $50,000 a day.And so companies have paid me a hundred grand, 150 grand. And they've come in and made 10 million, 20 million, 50 million. Some of them only made 300 grand and they were like, yeah, this was worth it. But one of my favorite ones and Cory, you said this I've closed more deals because of how we show up when they're like, Oh, we can't do it. I'm like, okay. Okay, fine. Well, I have 30 minutes left. Let's just get started now. And they're like, what? I'm like, well, screw the deal. I was like, I got through 30 minutes in my calendar. What can I fix right now? Remember on the call, you told me you needed help with email, hit record, get out your notebook and let's go.And I'm like, let's go through a buyer fulfillment sequence. And sometimes they're like,  no, I can't, I'm not, I don't, I don't want you to pay me. I don't write. And they'll come back an hour later or six hours later, a month later. I had one that came back nine months later, like I had literally forgotten about that.And I was like, Hey, it's fine. Not a good fit let me help. And we spent that our designing their business, their path, they call me nine months later. Like we did everything you said now we'll pay you.  and so it's, it's really important, right? Like it's never a game over. It's never an end. It's a not right now and you're really good at that. So I just wanted to make sure. I guess I'm sharing an example, but Corey embodies this at a level that is impeccable. And so you can go back on your tangent now.  Corey: After I figured out that they were not the right fit, I immediately switched to how can I help them if they're not the right fit right now, but how can I help them? And there were two people on the call, one person who I'd worked with in the past that went through some hard times, had to step away and then they're coming back now that they're in a good place.And he had a business partner and the business partner had never met me. So this is a 20 minute discovery call. And so, you know, we real, I realized she's the one that was like osteo too expensive, whatever. And I'm sure he was embarrassed because he didn't know that that was going to happen. And so I said, I know we haven't had the opportunity to meet and talk, but over the two years that I've worked with your business partner, I think he knows who I am and what I stand for. And this offer extends to you as well. If you need anything ever as you're going to try to find your partner that is going to work with you and you need maybe some fact checks, fact checking, or maybe some.You know just thoughts or knowledge because they were being sold on like YouTube advertising at like a hundred dollars a month or something like that. They're like, Oh, you should spend a hundred dollars a month on YouTube advertising. I'm like, Oh, awesome. That's really going to get you a ton of results. You know, it's like, and then how are you going to measure it? Like they had no, no answer to any of these questions, but they're going to go try to find a cheaper option. Right. And that's good. I want them to do that. And thenat some point they're going to come back and they will remember that I. I said, you know, Hey, reach out if you need anything. And it's funny, after that conversation ended, I got a private text from my, my contact and he thanked me for my time. And it couldn't, I couldn't have had any better results than him saying thank you for hopping on the phone with me and extending that, you know that to me. So that was really cool.  So if you are a brand, like I'm talking about this from agency stuff, right. But I'll just give lean green data as an example, because it is my brand. Lean green dad was a hobby. Don't get me. It's still very fun for me. And it just brings me so much joy to feed people, vegan food.But I never really monetized it. I never really thought about that. I was like, man, I'll think of it. I work with some brand through some sponsored posts here and there. So I started this thing called the lean green meal plan and it works. It works really great. And I said, you know, I know this is going to be cool because I'm speaking to people that just don't have enough time.No freaking rules, no specifics, no, anything like that. And so we talk about investing and being scared, you know, how can I advise companies to invest in ad spend and things? Now, look, we're able to very quickly, we make the ad spend pay for itself and then be profitable. Like that's, that's my game. As an agent, I see like very quickly, but it wasn't the case so much withwith the lean green meal plan.It took a month and a half or two for it to be profitable. And I was investing a lot in my own ad spent. I mean, I want to like close to $5,000 a month. And that's a lot of money out of my own pocket, but I'm like, if I don't believe in my own self, who the hell do I believe in? So I went ahead and did that and yeah, it's already profitable.I mean, it's a recurring revenue is, is pretty crazy. It's far exceeded, you know, what I've spent on ad spend. So it's doing well and it's working. But if you think about. You know, lean green down and its purpose. And I want you to apply this to your brand guys. Like my job is to help people eat healthier and on a planet based diet and to make a plant based diet easy. If I can make them believe that eating a plant based diet is actually easy and I can show them how to do it. And it can actually taste good, not like cardboard then. I win and if they get the meal plan, that's cool. If they don't get the meal plan. That's cool too. And so every recipe I do, and I want you to think about this with your social media posts.And I learned this from George. I want you to put all the value in the post. Don't make them click through to get the damn recipe. Just put the whole recipe right there, the ingredients, the method, because I promise you there's a thousand other recipes out there that are just as good as yours. And you are not the first person to think of an original recipe for a plant based cheese steak.Whether the person buys or not, they got the value in the social post and they will come back to me and they will see it. And you know, what, if they don't, they'll be retargeted by my darn good Facebook ad strategy. So it's all, it's all connect acted, folks. And then you think about the whole process of helping people, you know, whether it's a lead magnet before they even come into my world and see that recipe and I'm offering them the top 10.You know, vegan or plant based protein sources. And then, you know, they end up watching the video and then they get a couple emails and they get retargeted with a Facebook ad and they buy after that, you know, like George talks about what the buyer nurture sequences again, you're giving them value. You're just here to shine your light, as George says, and be there, guide them and help them get to where they want to go on their end result, whether they buy your product or not. That's, that's his whole game people. That's his whole game. Just be a good person, work with integrity, work with value, and, you know, just focus on helping people and everything else will take care of itself.George: So I wanna have you dispel a myth that I see on the internet all the time, because there's nobody better to talk about this. Cause I see this all the time. I'm ready to scale. I just need traffic. I'm ready to scale. I just need traffic. And I was like, if you were ready to scale and you just traffic, it would be coming because if your offer was that good and people were converting that well, everybody would be knocking on your door to send more traffic. It's never a traffic problem. In my opinion, what are your thoughts on that?I keep getting these messages and these things like, Hey, I am selling like five a day. I'm ready to scale. Like I just need more traffic. I just need more traffic. And without even looking at it, right. Understanding the way that digital marketing works, affiliate marketing works.When offers convert the marketing handles itself, right? Like companies don't accidentally scale. You watch these and be like they're a unicorn. They must have spent a ton of ads. I was like, no, most of it was done themselves because of word of mouth marketing, the results they speak for themselves. And so, you know, for me, I believe I like it just came to me so much and I, it didn't have a response to it. And then I started thinking about it. I read Justin golf, talked about this cause he's releasing a new course and it's a really prevalent thing that's been happening for years where, you know, there's this context that like the only thing stopping me from scaling is traffic. If you're making fun five sales a day, that means yeah. In 30 days there's 150 customers that went through. And if no one of them are telling any of their friends, there's a deeper problem. If none of them are standing off, if none of them are, are standing on the rooftop, shouting your name, there's a deeper problem, right?Like we talked about this earlier, right? Like you can pick one path in your business. You can be the business that talks about how great you are, or you can be the business where everybody else talks about how great you are. Right. So what are your thoughts on that?  Corey: Some people might think this is foolish and we'll hang up right now. But like guys, I don't advertise my, my marketing agency. I don't advertise at all. I don't have any ad spend. It's all word of mouth. Word of mouth is the most powerful form of marketing out there. And so my clients actually recommend me to other clients.And then the people that, you know bring clients to me are people that I know and trust and love and you know, know what I'm all about. And so it's a, it's a little different, you're not going to see a Facebook ad with my Lamborghini in the background, like showing you how muchmoney I made on the latest transaction, like taking a fake screenshot and manipulating it in Adobe to show you like some upward trend that doesn't really exist. So I think that, you know, before you can "scale", like before the horse kind of thing, like get, get focused, get I've got a client that has a product that cleans walls. But it sells itself and I'll tell you why. The traffic brought itself, right.So I think they're making like $90,000 a month now on this one product that cleans walls and you know what everybody told me, they were like, nobody's going to buy that. I've never cleaned my walls in my entire life. What in the world of cleaning solutions? It'spretty saturated. There's a lot of cleaning out there and there's, you know, maybe even cheaper options who knows, but how many times have you seen someone cleaning their wall? Like never. And why would they clean their wall? Well, it's an opportunity to add, well, I have a three year old, so I cleaned my wallet lot.Well, did you also know that a sneeze travels at a hundred miles an hour and has a 25 foot blast radius? I actually didn't have that. How many times have you sneezed in your house? There's sneeze product. There's sneeze, you know, snot on the wall and there's dog dander, and maybe there's a smoker in your house. Maybe somebody has bad video who knows, but anyways, the product alone is incredible. It stands on its own. And you know, we probably spent, you know, a dollar for every dollar. We, we made like $4. And that was absolutely ridiculous, but what's happening is customers are coming back and they're leaving reviews so authentic that I could never think.To leave the things that they're leaving and it's on the product page. So you talk about marketing, taking care of itself and traffic taking care of itself. Even in some of my Facebook ads, people are talking to each other in the Facebook ads, tagging each other in the ads. Hey Stephanie, this is the one I bought. No way. This is wicked. Does it really work on your walls? Well, totally. I use this Mitt and it's a perfect color. Oh, but it didn't get this out. Oh, well it does. And then the brand chimes in, well to get it out, you could do this. Oh, thank you. What excellent customer support. I mean, People are having conversations in the ad. It's unbelievable. So you do need traffic. Traffic is necessary, but it's not the main thing. And just like we talked about, it's not a guarantee that you're going to sell anything. You've got to know that the three things that we're going to talk about at the end here coming up are going to be the most important thing for you, because you've, you've got to have these three things before you can even talk about scaling and, and your ad spend and all this other kind of stuff.George:   So that's  I I'd like to say that that company is where it's at because they had heart. They cared. They created a better solution for a problem. And then Corey and I both touched this company and now it's skyrocketing because they were open and willing to take what they had and put their ingredients in the right order.And it's been mind blowing to watch what happens. And I didn't expect it as well. I was like well that tripled my projections. So I'll take it that all day.  But I mean, it's really, really a Testament. We talk a lot about word of mouth marketing, right? Like, you know, I've quoted the same number it's way more now, but I know it's more, but I stick with my 85, 80 to 85%. Cause it's pretty accurate and I think it's one of the most neglected. Conversations in brands. Like when, when we work, one of the things I like to ask myself is if this is what I put into the world and somebody buys it, what are they going to say about me? What are they going to say about my product? What are they going to say about my experience? And I watch all too often, people being like, as soon as they get the credit card they're done, right. They do everything to get the sale. But if you don't give somebody something to say about you, either with direct words or a direct experience, then you're leaving that up for them to choose to say whatever they want or nothing at all.All of it comes down to customer experience, fulfilling on what you promised value agnostic of their credit card. Understanding just like all of us, like the other part, Corey. And I think you solve this well, cause obviously we talk customer journey a lot, but. We literally expect our potential customers immerse to take a different buying journey than we take in our personal lives. Like when was the last time we're likeI need a new product. I know what I want right now. Buy it right now. But yet we'll go flip it and we'll be like I have this new product. I'm going to sell it. They see it once they got a buy, they see it once they got to buy. Yeah. And so what are your thoughts on.How do you go about looking at a customer journey? Cause you don't go out and you're like, okay, we have the product that's running out to sell it. So like, what are the things like, what are some of like the tangibles that you think about. When you're thinking about that customer journey, right? Like I produce content on the front to add awareness themselves, select, you know, if they don't buy, this is what we do. Not necessarily the tactics, but like, what are some of the questions that you ask? I love that in your company, you do good words and bad words, you pay attention to your customers. So like, what are some of those non-negotiables that you need to basically at worst, somebody has a positive experience with the brand.  Corey: So the first thing you want to do guys is, is if you do have customers, you want to ask your freaking customer what they think of your brand. And the words that they use to describe your brand and their experience with your brand are going to become your marketing ad copy of your potential. Add pieces of content and everything. So that's the first thing to start with. And I think it's important. I don't know if you follow like the whole 80, 20 thing, George, right?80, 20 rule in general with products like 80% of your revenue comes from 20% of your skews or whatever.  mean, there's a lot of brands that we've talked about in the past. It's like they have hundreds of skews, but two of them are responsible for 90% of their revenue. and we know who we're talking about.But it's like  that story is over and over and over and over again, any brand, it is had a major amount of success. It started with one or two products. So, you know, survey, survey your people. That's the first thing. The second thing is like, Maybe go find out and, and become a member of Facebook groups where these people are living and talking and look at how they're, they're chatting.Now, you're going to have to earn your space in that group. You don't want to spam the group and not talking about going in there and be in a Ninja and spamming the group or something. I'm talking about just getting some value. I'm providing some value and just like. Engaging in the conversation, you know, earn your little coffee cup badge that you get as a conversation starter, or like you're high with the new hand, a little symbol to say I'm a newbie and ask questions and do it for several weeks. You're just going to learn a ton but then the process with me, it's alarming to me, how many brands that I start working with that have been around and are doing millions and millions, tens of millions of dollars in revenue a year. And they don't have one cohesive brand guide and way that they speak about their brand.Maybe it's you know, a short story, a medium story, and a long length story. Like all of these things are so massively important because as you're creating content, And, you know, I talk about this good words document I have. It's an internal document that, after I meet with a brand, I onboard them. It's the longest meeting I'll ever have with the brand ever, but it's two hours. And during this two hours, I asked some really weird questions with every single team member on the call. Like if you imagine it's kind of like a George intensive, that happens over three days in a two hour period. And so they leave this meeting and I'm just like, I never thought about some of these things, you know, And those things, the way they answer, like it's being recorded by two different people, with two different brains on how they think like a marketer, one's more of a word Smith.And that turns into the brand guide with yeah. In 24 hours after we talk, you know, and then from there you can create all the content and everything like that. But asking tough questions, surveying your, your existing customers. If you have them. And then getting involved in groups in places where they hang out is going to be massively important to help you understand that customer journey. And then George has a couple of resources that you all have heard of before, but. You know, evaluating the pain points, what it looks like before they meet your brand and what it looks like after they meet your brand. Now keep in mind. I didn't say after they buy your product, I said after they meet your brand.So before they meet your brand, what's their pain point after they meet your brand? How are they feeling? Because feelings are super important because if you're developing content ads and writing copy without emotion involved, then you're failing. So those are the things that you need to think about and everything has to be customer centric. We don't talk about how great the brand is without talking about the pain point that that person is going through and the benefit. And I'll just say not the benefit, the level up that your product is going to provide because you, as the brand, your job is to help these people. You're going to help them get to their desired result.Your product is just a level up or makes getting to that end result a little bit easier.George: You mean that a feeling isn't my products on your shelf or by, you know, thing is on your counter and what what's not is like, we can think about that and all of us can go open our phone right now, scroll through our Instagram, scroll through Facebook and see ads or content that we would click on that all invoke story and all invoke emotion. And by the way, guys, I did an amazing podcast with Alya on storytelling that you should all go listen to.But you know, what's interesting is that we get that when we consume it, right. We get that in theory, but content without this and content, without this, his plan does the exact opposite of what actually converts because it's focused on the product.Corey: The three biggest mistakes and these are not, are these my three things? No. Okay. These are not my three things. The three biggest mistakes that I see are one, they make decisions subjectively.So they say things like, I, I, you know, I personally really don't like. You know, cleaning my walls. I feel like that's a waste of time.So why would I do that? And because of my feeling, I'm going to not advertise that product at all. That's a huge mistake because you don't know what's going to work. And if you go out there and you look at know, there's a couple companies that pride themselves on selling, like add, you know, software and stuff like that, to make it easier for you all good, like cool.But they spend. Tens of thousands of dollars testing things. And one article I read was like, what's the best. Copy length for a Facebook ad and we've, we've surveyed 30 marketers and here's what they thought. And then here's what it actually was based on the tens of thousands of dollars of spend complete opposite. Like all these marketers would like it's short, just short one line. And then the content sells it. That's one and then the other was like six paragraphs of description and then the content, the truth is all of it's BS because it depends on the product. All right. If the product's easy to explain.Let the content speak for itself. Like, I'm pretty sure you know, what a shoe does.. A shoe goes on your foot and you wear it, but you don't need to explain a shoe, but you know, like if you have some kind of supplement that is weird, that nobody's ever heard of before, maybe you need to explain a little bit deeper through six paragraphs why and have great content because content is always going to matter.So there's no right answer to that, but you can't make decisions based on what you think, because that's always going to be skewed. So look at things objectively. The second thing is, again, big broad statements. Like we don't do sales, right? What do you mean you don't do sales? Everyone does sales.A sale is something that's on sale, not discounted, right? So like you can do a discount, but you need to understand. How much it's costing you to do that discount. And if it's still probably affordable and maybe it's not profitable, maybe you're trying to acquire customers that cost new customers, that it, it pays for itself. A self liquidating offer. Maybe that's good enough for you. That's awesome. We see other people do it all the time. Like free plus shipping free plus shipping. That's fine. If that's your goal, that's good. But you can't just say like, we're never going to do a sale or we don't believe in this or that even if you're a premium brand.There's still a way like don't we don't even use the word sale. Call it value. All right. Give a tremendous amount of value. Don't take anything off of it and just put like a ton of really great products together, knowing your profit margin on those products and just give it away as a great value price.Maybe you don't even need to show you don't want to be in it. Discount culture. Don't get me wrong. So like I'm not saying take your a hundred dollar product and exit out and put like only 5.99. right? Like, what is that doing? Nothing for you, but. There's ways to still provide value without being on sale.So think about that. And don't just say that you're not going to do that and then I would say the third thing, I guess I'm just coming up with these right. Would be like going on autopilot and not measuring things on a consistent basis. And so I have monthly ROI meetings with my clients and we have to walk through things that matter, like numbers. There's things that are really pretty and cool and like things that get posted on the social feed, like look at this pretty picture isn't there, like so amazing. My team graphic design that's cool. So like, how did it perform engagement wise compared to the other things that you've been posting on my account?And why do you feel like we should continue doing that? Or maybe stop doing that? Or, you know, Hey, check out these, we wrote 15 emails this month. Oh man. They were so great. What was the open rate? Oh, well it was 7%. Oh, so congrats on wasting a ton of time that didn't do anything and no one saw it. So why did you do that?So evaluate things frequently. Don't be afraid to look at numbers. Don't be afraid to ask tough questions and don't be afraid to hold people accountable. Because you have to keep pushing people, agencies going autopilot all the damn time. I love it when they do that, because it makes me look so much better.  George:   Well, you have to, you have to push people and hold them accountable. We have to push ourselves and hold ourselves accountable. If you can't measure it, nothing moves. Everything is a blind. Really really bad decision because there's, it's not right based on anything that's there. Like we have to have feedback.So Mike  talks about this and fix this next, right? With his business hierarchy of needs. Like every 30 days, like looking at it, like, what are the goals? What are the targets? How do we hit it? How we not hit it? Like I'm back on Instagram now, for those of you who don't know, I decided to get back on Instagram and I am on it Instagram, like a fucking machine right now.And I've probably changed things 40 times in the last three weeks, because Instagram, if I'm going to be on Instagram, it's not about me. It's about you.  So I have to figure out how to capture attention in a feed. Get your attention, identify where you are, take you on a journey to better serve you in your business or life. So I'm using pinks and yellow backgrounds now where, before it was pictures and be in black and white, I'm like making carousels. When I used to just make images, I'm making stories that I didn't used to do. Did it not work? But here's the secret. When it doesn't work, you don't keep doing it. You're like, Oh, let's try something new. Let's try something new, which is actually, we're going to cover a at the end when Corey shares his three things for you. But Corey, there's a lot. I know about you a lot. I know about you and I love it. Of every single thing that I know about you. What is one thing that nobody knows about you that you've never shared on an interview or publicly.Corey: The amount of silence I get as a heavenly silence is good. It just means you're okay with silence. Is it something that, you know, cause you really know a lot, is it okay if I share something you already know or, you know, whatever you want, man, it's yours. All right, listen I'm super proud of something that only less than 0.1% of the population has done. And that was an iron man triathlon. So I did that and I never really talk about it anymore because the truth is a double thing I haven't shared publicly. I used to be ironed dad, guys but I received a cease and desist from the Ironman triathlon, which is so funny because I was so proud of it and I was talking about it and they were like, so I knew I made it right then.And that's how lean green dad was born because iron dad was lean green dad before that.And so I completed the Ironman triathlon triathlon is the first kind of one that bridges into, I received a cease and desist from iron man, which is like victory, but then I  I got this iron dad tattoo.And if you are listening on the podcast, you can't see it, but it's basically the Ironman M dot with a dad underneath and a neck tie. My sister made it for me and I had it put on my arm. And so. That's something that I don't really talk about or share publicly but it was pretty awesome to get, I don't want to say sued. I wasn't sued. I just received a season.  George: I think you did an amazing job at marketing because you did what our job is to do, which is to get their attention. So just so everybody knows an Ironman is a three mile swim a hundred and what's it. What's it come out to like 112. It's 140.6. Okay, great. 140 mile bike and a 26.2 mile run. No, you got the first two wrong. So it's 2.1 mile swim. 112 mile bike. It was 112. That's what I thought. And Corey was one of the most humble dudes. I know. So he never talks about himself. So I'm proud of you for sharing that.So thank you for being a super dad and iron man getting a cease and desist letter, being a master marketer. I have a question that I ask everybody because it's really important to me understanding the value of relationships. But when you think back about like your life for your business, like where has the power of relationships had? Like the biggest dramatic, positive impact for you could be an instance, could be a moment, could be anything.Corey: I was sitting  across from one of the other say biggest leadersfrom one of the biggest grocery chains ever. I was come out like, I'm not going to say who it was, but it was whole, so whole foods market has like some big juggernaut leaders. And I was at dinner in Austin with one of these leaders and there were so many opportunities for me to further my personal career by pitching a couple things, things to him and byjust having his undivided attention. And I didn't talk about anything except the food that was right there. His family, and I did a hell of a lot of listening again. And old-school Corey probably would have forecasted how I was going to go in and what angle and how I was going to pitch this and say this certain thing, but guys, I gotta tell you, like, just being present and listening, and calm and being who I was and showing up as Corey with that sunlight like inside of me, that energy ball that radiates out to other people served me way better than any strategic relationship manipulation that could have furthered my career. And that dinner was a turning point for me. And every single relationship that I have with anyone going forward is. A genuine relationship.And you want to talk about the difference between C4social and anything else out there. We pride ourselves on relationships. You know, relationships, speed algorithms. As George says, relationships are everything to my agency and they are now everything to me as a human being and the people that I associate myself with feel the exact same. And that's why we're friends. And that's why my clients are my clients. And if you're not the right fit, you're not the right fit.George:  And I will say, it's not a relationship if it's agendized manipulative or deceptive, that would be any of those definitions. And so proud of you, man. So I think it's time.I think it's time we give everybody the gift. So what are these things that people can take right now? And if you're listening to this. Remember the time pack. If you don't have a pen, if you're driving, do not take notes, take mental notes. If you were sitting there and you can write, write these things down, because these are going to be extremely important for you to be able to help you move the needle in your business and set you up to win in the future. So Corey let's have your zone of genius, my friend.  Corey: There's three things that you can do right now that will help your business move forward. The first. Is knowing your why? Why are you doing what you do? Because if you say that it's to make money and be rich is probably not a good goal. I want to challenge you to change that a little bit.Your why is something that's tied to your family? Your why is something that's tied to your inner motivation? Your why is about more than you? Who are you trying to help and why? If you don't know your, why. And I'm talking deep down. If you, if you don't know how to find your wife, just try talking to George, he'll pull it out of you. Might be with a couple of tears, but it's worth it.  So that's number one, number two. And that's intangible, or that that's intangible, you know, like you can't really like. Touch that know your why. So I'm going to give you the second one, which is a more tangible. And that is know your cogs, your costs of goods and services.If you have a digital platform like lean green dad that sells a digital meal plan and your cogs are very low because they are things like my time. How much time does it take for me to buildthe meal plan each week? And it is custom built each week. Trust me You know, but how much is your time worth? You should know that is a cog, right? That is a cog. And then, you know, the biggest thing, like I'm serious guys, like a spreadsheet, an actual sheet with formulas in it that maps out every single thing that you have because I've put together offers for companies before that they were super excited about and we blew it away, but they had a 10% profit margin. The profit margin was so low because it costs them so much to ship their product. It was a unique product, but still like no back to the drawing board, don't start your advertising until you have a call sheet in place. I think I know what that company is, right?  I think everybody knows. You can go to the Facebook page and look at page transparency and find the ads that competitors are running. Just because they're running ads doesn't mean they're successful and doesn't mean that you should just.Like try to do the same thing. You need to have your own twist on it and you need to not doubt your own brilliance. ou have ideas, you have great thoughts. Test them out. Be original, like do something yourself. I'm not saying you can't copy the model don't or the format. Cause maybe something has worked and you can see how long an ad's been running. If it's been running for eight months, clearly it's profitable. And maybe you should do that. You don't need to recreate the wheel. But you do need to infuse your own excellence and not do something the way that someone else has done it just because that's the way it's always been done or that's the way it happensLike this game will only work if you flip it on its head, this game, you will stand out by carrying more everything. George does like you stand out because you care more out care, your competition. Don't worry about outspending your competition, or, you know, getting to this first or. You know, whatever, just, just out carrier competition.George: And it actually, when you, when you talk about that card at the end, you talked about this earlier, right? Like you can copy and paste all day, but it never works. I watched people rip funnels and rip ideas and rip products, and then they get pissed that it doesn't convert. And I'm like, of course it's not going to convert because it's not, you it's incongruent. It doesn't match. Your morals, your values, your customers, and your journeys, and you get punished for it.And so, you know, the whole thing forever has been modeled genius, not copy genius.You know, like the thing is, is like, if we know that like this is like the three steps to start a car, well, great.You need to follow those three steps, but can do it at your speed, your way, whatever. So what you're looking for, and this is what I challenge people all the time. What you want to look for is you want to look for the foundation, right? You want to look for the things that aren't. I'm changing every single day, right? Like best principles, right? It's like,they have an ad that, not that it says this, or it does this in the video that like, Oh, it's a piece of content that adds value without a call to action. And then, Oh, it leads to a, a blog post that and try to do anything.Don't copy the blog post, but be like, wow.I wonder if my audience would respond well to this video for five minutes. That's all value-based and then goes to a blog where I help them put it into practice. And you're looking for the principals. Don't, don't try to match everybody's wrapping paper or try to forge their signature. It doesn't work. But you know, that like certain things and certain processes work because that's how customers respond and that's human psychology. And that's what you need to look for. So core. Those are absolutely. Absolutely amazing tips. And so just for everybody wondering again, I want to make sure that you understand Corey,find him @ wwwc4orsocial.com and listen, I'm pretty direct with everybody that listens to this.I wonder if my audience would respond well to this video for five minutes. That's all value-based and then goes to a blog where I help them put it into practice. And you're looking for the principals. Don't, don't try to match everybody's wrapping paper or try to forge their signature. It doesn't work. But you know, that like certain things and certain processes work because that's how customers respond and that's human psychology. And that's what you need to look for. So core. Those are absolutely. Absolutely amazing tips. And so just for everybody wondering again, I want to make sure that you understand Corey,find him @ wwwc4orsocial.com and listen, I'm pretty direct with everybody that listens to this.Some of these things that Corey shared are things that not a lot of people understand, and they miss them all the time and corn, I've worked with thousands of companies combined, and these are the things that get in the way of companies succeeding. And sometimes it's hard to even see them because it doesn't hurt bad enough until it's already too late. And so utilize these things, put them into practice, take one thing from this episode and put it into practice. So, Corey,I would just want to give you the floor. Anything you want to say, closing thoughts, anything that you want, you can go full.Corey: My time here in the spotlight has to be about someone else.So like my, my spotlight, I'd like to use to just say, thank you to you. Okay. Because  you're changing people's lives, man. You've changed my life. You changed a lot of people's lives if you're listening to this podcast andyou just keep showing up on a daily basis, man. You know, I sit here and I talk about all this stuff that I know, but. A damn lot of it comes from the man on the other side of this microphone. So man, you're, you're, you're an inspiration to me. You are an absolute fucking genius and my opinion and everything you do, the way you show up, the way you care, it's it doesn't go unnoticed. And I've told you this before, but there's not enough people out there that take the time just to say thank you.You're the man, dude, I wear your shirt all the time and I will totally be honored and proud to be associated with you any day of the week.George: For those who you're listening, you don't see the tears running down my face right now, but those two on video, I'm trying to sign them. They cry over here. Thank you for putting my measuring stick into place. My friend, thank you  for doing it. And thank you for being here and everybody listening to this, Cory's a walking Testament to what happens when you play the game the right way and you play it the long way. And there is no short game success.And you know, there are definitely days that like you can win a play. And you can win plays all day and still lose the game. And so play the long game, play this the right way, add value, make sure you're improving upon the silence. Do everything in your power to ensure that people succeed in your world and everything you touch is improved upon. And that might mean sometimes saying no. Honoring yourself, honoring your team, honoring your commitments and honoring your customers by being the one willing to hold them accountable. When everybody else is trying to take their money, there is no way to lose this. And I think it's something that all of us should focus on.So Corey absolutely honored and just. I'll just use the word flabbergasted. I feel like tubular supercalifragilisticexpialidocious right now. So thank you for being here. My friend, everybody go check out Corey and this has been another episode of the mind to George show. And so until next episode, which will be Monday and Monday minutes. So you better listen to it for a couple minutes and put it into practice. Remember that relationships will always beat algorithms.

Joining me on today's show is Cory Warren from Lean Green DAD. Lean Green DAD's mission is to help passionate people, mostly parents who have over scheduled busy lives to maintain a healthy balance of plant based nutrition, fitness and overall wellness.Support this show http://supporter.acast.com/fitterhealthierdad. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

What You Will Learn In This Episode:  "Where do you get your protein?" While this question is common and makes sense, it doesn't always need to be answered. In fact, there are a few ways you can really find out if someone truly wants to know or if they are just messing with you. Cory Warren of Lean Green DAD and Gabriel Miller from Plant Based Gabriel hop on and discuss what to do when someone approaches you or your kids with negativity around the way you eat. 

What You Will Learn In This Episode:  Cory Warren of Lean Green DAD and Gabriel Miller of Plant Based Gabriel team up to talk about starting a plant-based diet for beginners. So what happens when you are starting out on a plant-based diet? Are you setting yourself up for success? What does that even mean? Let these two dads break it down and make it easy for you!

So you have just started a plant-based diet? What happens if you want to go out to dinner?  Cory Warren of Lean Green DAD and Gabriel Miller of Plant Based Gabriel team up to talk about starting a plant-based diet for your plant-based family! In this episode, they provide some actionable tips to help you make eating plant-based easy at a restaurant near you! 

The Plant Power Dad Hour Makes it's debut! Join Cory Warren of Lean Green DAD and Gabriel Miller of Plant Based Gabriel team up to talk about starting a plant-based diet for beginners! In this episode:  Gabriel and Cory both share their personal journeys on how they transition to a plant-based lifestyle and answer questions from audience members on how to make this lifestyle "easy."

This week's episode is all about the common misconception that a home-buyer has to pay a Realtor. That is false! Listen to this weeks episode to understand exactly what fees you are responsible for as a home-buyer. If you are considering a move to Charlotte, or anywhere for that matter, understanding what fees to expect is very important. For questions, call (704) 477 - 5423 to speak to our Broker-In-Charge, Cory Warren.

This episode is all about what makes Charlotte, NC special. From arts, to sports, to the best neighborhoods to real estate, we cover it all. If you are considering a move, this video is a great place to get a feel for what it is like to live in Charlotte, North Carolina. For questions, call (704) 477-5423 to speak to our Broker-In-Charge, Cory Warren.  

In this episode of Healthy Family Project, we reached out to all of this year’s guests to find out what their healthy New Year’s resolutions are and asked them to share tips for other families looking to embrace a healthier lifestyle in the new year. Hear from past guests including: Dr. Stephanie Smith, Psychologist, from Episode 3: Managing Screen Time and Episode 8: Anxiety Around Back to School Corey Warren of Lean Green DAD from Episode 4: Easing into a Plant-Based Life Anne L’Heureux, Registered Dietitian at Hannaford from Episode 10: Shopping Tips from a Grocery Store Dietitian Kiran Dodeja Smith of Real Easy Food from Episode 14: Why You Should Grocery Shop with Kids Brenda Thompson of Meal Planning Magic from Episode 1: Meal Planning for Beginners and Episode 7: Lunchbox Meal Prep George Szczepanski of Prodcast Across the Produce Aisle from Episode 15: Fruit & Veggie Trends and Shopping Hacks Amy Roskelley of Super Healthy Kids from Episode 11: Meal Planning Made Easy 2019 Resolutions: thoughts, ideas, and how to keep them 1:29 Amanda Keefer 4:06 Dr. Stephanie Smith 5:51 Cory Warren 9:25 Anne L’Heureux 12:04 Kiran Dodeja Smith 14:12 Brenda Thompson 17:51 George Szczepanski 20:33 Amy Roskelley  Relevant Links: 20 Healthy Snacks for Your New Year’s Eve Party 8 Products for a Healthy New Year 10 Easy Tips for a Healthy New Year Defining Diets: What Your Family Needs to Know About Popular Diets 14 Healthy Smoothie to Kick off the New Year

In this episode of Healthy Family Project, we talk to Cory Warren of LeanGreenDad.com why a plant-based living works for his family and easy ways you can ease into this lifestyle. Cory hosts a regular Facebook Live cooking show on the Produce for Kids Facebook page featuring Vegan meals in 15 minutes or less.   Time Stamps 3:47: Definition of a plant-based diet 9:03: Debunking the common misconception that plant-based living is hard and products to help you on the way 26:10 Protein sources 28:51 Nut allergies 31:06 Plant-Based Summit Details   Videos You Might Like: Vegan Oatmeal Lean Green Dad  Plant-based homemade vegan minestrone soup video Lean Green Dad 5 Minute Vegan Chilli video Lean Green Dad   Join us at the Plant-Based Parenting  Summit - it's all online. Get information here.    Lean Green Dad Approved Products (Besides all the fruits and veggies!)    Dave’s Killer Bread: http://www.daveskillerbread.com   Tinkyada Pasta: http://www.tinkyada.com/   Beyond Burger: http://www.beyondmeat.com   Impossible Burger (beet juice): https://www.impossiblefoods.com/burger/   Chao Cheese (Melts like real cheese) : http://fieldroast.com/products/chao/   Daia Plant based pizza: https://daiyafoods.com/our-foods/pizza/   Heidi Ho Cheese (Cashew Cheese): https://www.facebook.com/HeidiHoOrganics/  

Dietitian Heather Borders of Kailo Nutrition talks with Cory Warren from Lean Green DAD on where to start when you have a child in your family who wants to begin a vegan lifestyle in a family that might not necessarily be vegan. Lots of great information for folks just starting out on a vegan diet and busy parents who want to help their kids start a plant-based lifestyle in a family that might not be 100% vegan!  SHOW SPONSOR:  Clean Machine - This episode of Lean Green DAD is also brought to you by Clean Machine, providing the best line of clean vegan sports nutrition supplements on the planet! RIGHT NOW (July 1-31, 2017) in celebration of their four year anniversary, there is a HUGE BOGO sale going on. Visit them online at cleanmachineonline.com and use the code LEANGREENBOGO4 for buy one get one free on any of their supplements. (not including apparel and only valid for shipping in the US). That’s clean machine online dot com and use the code LEANGREENBOGO4.  

In today’s episode of The Plant Trainers Podcast we talk to Cory Warren of Lean Green DAD about fuelling healthy families. For some, a plant-based healthy lifestyle seems difficult and for those with families it can seem impossible. Together with Lean Green DAD, we are here to tell you it is possible and it can be done even in your family. We explore how education, marketing and planning can really help in getting and keeping the kids onboard. Cory shares his ideas about conquering social situations as well as some of the other challenges you may face. Of course, you’ll be sure to get lots of actionable tips for your own journey. Be sure to share this podcast with other families looking to create a more Planti-ful lifestyle in their homes. Cory Warren is a husband, father of three, and vegan athlete who helps busy families eat more plant-based foods! His blog, Lean Green DAD, helps over-scheduled, busy people (mostly parents) maintain a healthy balance of plant-based nutrition, fitness, and overall wellness so they can go the extra mile for their families.   In this episode we discuss: Movie night Ulcerative Colitis & Chronic Illness Family acceptance Kids making choices Education and marketing Social situations Birthday Parties Taking the focus off food Holidays The role of a Dad Tips for busy parents   Links to things we mentioned: – Use “PlantTrainers” at check-out for 20% off your order by using the code “PlantTrainers” at checkout – Use “PlantTrainers” at check-out for 15% off your order Cory’s social media: , , , , Website Cory’s by Jeffrey Bernstein Ph.D. Thank you to this month’s Patrons for supporting us on : “Joe” Millie Pearson Stu Dolnick Mary Lou Fusi Don’t forget to contact us at  with your question for our “Hey Plant Trainers” segment!   Join our FaceBook Groups:   Do you want to create lifelong healthy eating habits for you or your family? Are you looking to help prevent heart disease, cancer and chronic diseases? Are you looking for guidance with your plant-based nutrition? We can help. If you are serious about getting results, you may be eligible for a FREE 30-minute Skype or phone consultation, where we can help you with your goals NOW. Easily book your session .    Subscribe to Adam’s Journey by clicking .   We hope you enjoyed this podcast! Please take a moment and  – we would be grateful! This will help get our podcast out to others who may enjoy it. We promise to read your reviews and consider your feedback. This show is for you. Please subscribe to The Plant Trainers Podcast on ,  or  so you will know when we release a new episode. Now also available to ! Help us by spreading the news about our totally awesome Podcast!   Click for a list of our services

Has parenting really changed all that much since we're now raising our children in the Digital Age? Not according to G. Cory Warren, Corporate Communications Director at LifeLock. LifeLock partnered with the National Parent Teacher Association (P.T.A) to develop a free online tool for parents called The Smart Talk. According to Cory, "The role of parents today is not any different than the role of parents who came before. It's to be involved, to have conversations, and to show an interest in what your kids are interested in so you can help guide them along that path." If your child's interest includes sending and receiving content via digital devices, then parents might need updated guidance tools. Annie talks with Cory about The Smart Talk tool and how it works to get parents and kids together for a conversation about being responsible about the new technology. About G. Cory Warren (@LifeLock) G. Cory Warren is the Director of Digital communications and Content Development for LifeLock, an identity theft protection company based in Tempe, Arizona. Learn more at LifeLock.com and TheSmartTalk.org http://FamilyConfidential.com Copyright © 2009-2018 Annie Fox and Electric Eggplant. All Rights Reserved.

Cory Warren is a plant-based athlete from Orlando, Florida, and dad to three whole food, plant-based kids. After struggling through a medicine morass of misinformation and toxic treatment when his wife was diagnosed with ulcerative colitis (UC), they took matters into their own hands and started looking for alternatives.

Cory is a husband, father of three, and whole food, vegan athlete. His blog, Lean Green DAD is a blog about food, family and fun that helps passionate people, mostly parents, who have over-scheduled, busy lives to maintain a healthy balance of nutrition, fitness and overall wellness. Visit the blog or subscribe for tips on plant-based eating, fun family activities and other great ways to support each other to get the most out of life! Cory’s focus on wellness started because he had a personal experience with dis-ease and he decided to change his approach. Just before he got married, his wife was diagnosed with ulcerative colitis. After being diagnosed, they were both left with fear, misinformation and uncertainty but instead of just accepting it, they decided to look at how they ate to see if that could make her feel better. Not only was his wife able to taper off her medications, but as a competitive athlete, Cory saw a difference in his own performance. Now as a healthy family of five, Cory and his family focus on remaining lean and green! Being hailed as “Sex and the City for Food,” The Food Heals Podcast brings together experts in the field of nutrition, health and healing to teach you the best-kept natural secrets to being a hotter, healthier, happier YOU! The Food Heals Podcast is hosted by Allison Melody and Suzy Hardy – two self-proclaimed natural chicks who will rock your world and change your beliefs about health! This sexy, savvy duo provides eco-friendly advice on a variety of issues including the healing power of nutrition, living authentically, turning your passion into your career, choosing the best natural health and beauty products, the benefits of a plant-based diet and so much more!

Cory is a husband, father of three and vegan athlete. His blog, Lean Green DAD™ is a lifestyle blog with creative and effervescent content about food, family, and fun. His goal is to help passionate people, mostly parents, who have over-scheduled, busy lives to maintain a healthy balance of nutrition, fitness and overall wellness to go the extra mile for their family!   Today we are going to spend time talk about how to get the most out of a workout for busy people and how this can help improve your endurance race times. Go to OctaneAthleticPerformance.com for your Steps to Fitness success