Podcasts about postalytics

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.=================================================================Best Moments:(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness(12:20) Jay inquires about the state of marketing automation in the direct mail industry(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean=================================================================Guest Bio:Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

If you're feeling overwhelmed and constantly behind on your tasks, struggling to keep up with the demands of the business or startup world, then you are not alone! Many entrepreneurs and startup founders find themselves in a perpetual state of stress, juggling multiple responsibilities without a clear sense of prioritization. They may be taking on too much at once, trying to tackle every opportunity that comes their way, but ultimately finding themselves burnt out and unable to make meaningful progress towards their goals. This lack of prioritization and pacing can lead to a cycle of frustration and disappointment, hindering their ability to succeed in the startup world. "It's not a sprint, but a marathon. Pace yourself and prioritize what moves the needle to avoid burnout and achieve long-term success." - Dennis Kelly Access all show and episode resources HEREAbout Our Guest:Today, we have the pleasure of introducing Dennis Kelly, a seasoned entrepreneur with more than three decades of experience under his belt. His current venture, Postalytics, combines the old-school business of direct mail with innovative technology, offering an fresh angle to the field of marketing. Having led six startups, Dennis presents a candid look into the challenges and triumphs that come with both a bootstrapped and venture capitalised setup. His emphasis on balance and pacing in the start-up world is a breath of fresh air for any burgeoning entrepreneur. Reasons to Listen: Discover the profound impact balancing work and life can have on your productivity and overall success.Learn how adopting the right mindset and resilience can be a game-changer in the competitive startup world.Gain insight into selecting the most suitable funding model for your startup and how it can drive your venture toward success.Understand the significance of proper prioritization and pacing in managing a startup, and how it can lead you to exceptional results.Explore the integration of traditional direct mail into modern digital marketing strategies and the unique advantages it brings.Episode Resources & Action Steps:Visit Postalytics website: Go to www.postalytics.com to learn more about the direct mail automation software and how it can streamline your marketing campaigns.Sign up for a free trial: Click on the Get Free Account button on the Postalytics website to sign up for a free trial of their software. This will allow you to test out the features and see how it can benefit your business.Connect with Dennis Kelly on Linkedin. Resources for Leaders from Tim Winders & SGC:

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In our SaaS Fuel™ Founder Episode this week, Jeff welcomes Dennis Kelly, the CEO of Postalytics, who shares his insights and experiences in the tech industry. With a track record of six successful startups, Dennis emphasizes the importance of identifying the right audience for your product. Reflecting on their journey, Dennis emphasizes the critical shift in audience focus, the development of their visionary system, and the importance of data-driven campaign optimization. Discover invaluable insights for growing your SaaS business on the SaaS Fuel podcast!Key Takeaways00:03:38 Introduction To Dennis Kelly, CEO Of Postalytics00:06:32 The Decline Of Physical Mail00:08:59 The Power Of Direct Mail Marketing00:13:53 Data Capturing With A Postcard Campaign00:17:34 Direct Mail Is More Than Just Marketing00:19:47 Challenges Of Reaching Young Digital Native Marketers For Brand Awareness00:24:56 Successful Product-Led Growth Strategies Include Sales Assistance00:29:37 Evolution Of A Vision For A Growing Business00:34:55 Reevaluating Target Audience For Tech Sales00:39:46 Homestar - Fighting Homelessness Before It HappensTweetable Quotes"There's a big difference between those who use AI for marketing and those who are actually building deep solutions using AI." - Jeff Mains (00:41)“Direct mail is a powerful way to put your message in front of somebody. It's going to be read, your brand will be recognized." - Dennis Kelly (08:59) "Successful product-led growth strategies include sales assistance." - Dennis Kelly (24:56) "Reevaluating your target audience is important for tech sales. You need to know who your ideal customer is and how to reach them." - Dennis Kelly (34:55)“It's the hardest thing to know when to pivot in business. If you've got a growth mindset, you're thinking, let's try this, let's try that." - Dennis Kelly (36:57)SaaS Leadership LessonsEmbrace Change and Pivot When Necessary: One of the most important lessons for SaaS leaders is to be open to change and pivot when necessary. Focus on Customer Success: Customer success should be at the forefront of every SaaS leader's mind. By prioritizing customer satisfaction and success, companies can build a loyal customer base and increase revenue through referrals and renewals.Build a Strong Sales and Marketing Tech Stack: A solid sales and marketing tech stack is essential for SaaS companies to succeed. By aligning sales and marketing efforts and utilizing the right tools, companies can increase efficiency and drive revenue growth.Foster a Culture of Innovation: Innovation is key to staying ahead in the competitive SaaS industry. SaaS leaders should encourage their teams to think outside the box and come up with new ideas to improve products and processes.Prioritize Data-Driven Decision-Making: Data should be at the core of every decision made by SaaS leaders. By utilizing data to inform decisions, companies can make more informed choices and increase the likelihood of success.Invest in Employee Development: Employee development is crucial for building a strong team and driving company growth. SaaS leaders should prioritize training and development opportunities for their employees to help them reach their full potential and contribute to the company's success.Replication And Scalability: Explore opportunities to replicate successful programs in different regions, leveraging best practices and lessons learned to expand the impact and address homelessness more effectively.Guest ResourcesDennis Kelly (Linkedin):

Today's guest is Dennis Kelly. Dennis is the CEO of Postalytics a platform that is disrupting direct mail and solving the challenges of automating the $40B industry.Dennis talks about the importance of closing the loop and providing analytics for direct mail campaigns and the growth hack that Postalytics found by integrating with their customers' existing marketing tech stacks.Dennis' insights provide valuable lessons for entrepreneurs and marketers looking to stay ahead of the curve, especially in industries that are poised for disruptionSo that's the big idea I'd like to challenge you to take into this conversation: How are you staying ahead of the curve in a rapidly evolving industry?Check out Postalytics great LinkedIn page that Dennis mentioned here - https://www.linkedin.com/company/postalytics/Want to stay on the cutting edge? Subscribe to the Insider Daily Brief and read what I'm reading - https://www.oohinsiderdaily.com/subscribe

Welcome to Hot Topics! Gabrielle Crichlow talks to Dennis Kelly about the effectiveness of direct mail as a marketing strategy.Who is Dennis Kelly?Dennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis' 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years. His mission is to re-establish direct mail marketing as a go to marketing channel for modern, digital first marketers.You can find Dennis Kelly:On the web: https://www.postalytics.com/On Facebook: https://www.facebook.com/postalyticsOn Instagram: https://www.instagram.com/postalytics/On Twitter: https://twitter.com/postalyticsOn YouTube: https://www.youtube.com/channel/UCANG9Pm2f3lL0HlREzZqzswOn LinkedIn # 1: https://www.linkedin.com/in/dennisjohnkelly/On LinkedIn # 2: https://www.linkedin.com/company/postalytics/By email: dennis@postalytics.comWatch this episode on YouTube: https://youtu.be/dmPYOGBLQoU**********************************************Follow A Step Ahead Tutoring Services:Facebook: https://www.facebook.com/astep...Twitter: https://www.twitter.com/ASATS2...Instagram: https://www.instagram.com/aste...Eventbrite: https://astepaheadtutoringserv...Visit our website: https://www.astepaheadtutoring...Sign up for our tutoring email list: https://squareup.com/outreach/...Check out our entire "Hot Topics!" podcast: https://www.astepaheadtutoring...Support us:Cash App: https://cash.app/$ASATS2013PayPal: https://paypal.me/ASATS2013Venmo: https://venmo.com/u/ASATS2013Zelle: success@astepaheadtutoringservices.comDownload the full episode transcript here: https://drive.google.com/file/d/1CBwHTKm9DFlNpvS2QemrUDxXKnLLKwvq/view?usp=share_linkOriginal date of episode: November 18, 2022

In this episode we talk with Dennis Kelly,  CEO of Postalytics, about setting your organization apart from the competition by causing disruption in your industry.  During our time together we discuss :Where opportunities for disruption exist.How to set out to cause disruption in your industry and bring the idea to life.The importance of timing when it comes to causing disruption.Best practices and pitfalls to watch out for when attempting to disrupt your industry.If you are interested in learning more about a real life example of disruption visit Postalytics.com or reach out to Dennis via LinkedIN.

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Dennis Kelly, CEO and co-founder of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results from direct mailing activity and connects such campaigns to CRM and marketing automation systems to accelerate the way online marketing connects with offline marketing.  With expertise building VC-backed businesses and self-financed businesses, Dennis is a 6 times entrepreneur with the companies he built. He exited 4 of these businesses to larger corporations. Postalytics has grown fast with no VC investment and today is scaling in the US and Canada with an aspiration to come to Europe. During the podcast, the pair cover 1) Dennis' lessons on building VC-backed and self-financed businesses, 2) what PLG (Product-led growth) means, 3) why every business needs to learn a little bit about PLG and 4) Postalytics' proposition and roadmap to success. KEY TAKEAWAYS I grew up on a farm where my family and I worked very hard and were entrepreneurial in trying to make extra money. I'd reach out to neighbors and people in the community to offer my services and help them with whatever they needed doing. Some of those lessons apply today, such as... not being afraid to knock on someone's door, telling them what you're doing and how you can help them.  Postalytics is a direct mail automation software tool designed to solve three big problems with the direct mail marketing workflow. This legacy marketing channel has been around for many years and is still very useful and successful, but it hasn't had much technology applied. We've taken some of the best practices from digital marketing and combined them into a software tool that enables marketers to deploy direct mail campaigns in minutes rather than weeks rapidly. We connect direct mail – a physical channel where a printed piece of paper is sent through the postal service – to the marketing tech stack (CRM, CDP), which drives and accumulates knowledge of what happens in a direct mail marketing campaign through Postalytics. Similar to how all digital marketing channels are driven from central locations. We've created a method of assigning a unique QR code to each recipient of a piece of mail. The opportunity is to use that physical piece of paper that offers you something while holding it and drive them to your website through the QR code – which everybody is comfortable with now. BEST MOMENTS ‘Each time you participate in the design and launch of a startup, there's always tremendous learnings you can take away from that experience.'‘One of the challenges with any offline marketing channel is measuring what is successful and who is/isn't responding. We've created some proprietary methods of measuring both the delivery of the mail and who's responding and where they are going on your website.'‘It's impossible for the QR codes to be manipulated by a third party because each one is unique and fully encrypted.'‘The cost of creating a highly scalable, high-performance platform in the cloud has plummeted. You can do so without spending a huge amount of money. Our business model allows us to capture customers without a tremendous capital outlay. We didn't need to raise much money to get this business off the ground. Once the business got going, it became self-sustaining.' ABOUT THE GUEST Denis Kelly is CEO of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results, and connects it to CRM/Marketing Automation.  Postalytics evolved out of Boingnet, a software tool used by direct mail service providers and agencies to provide landing pages and email campaigns that complement personalized direct mail. I was co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts, and Georgia. The company was acquired by Go Wireless in October 2011. Before Wireless City, I was CEO at Adesso Systems, an enterprise mobility software company. Previously, I was CEO and Co-Founder of Adjoin Solutions, Inc., an early Web Services Management market leader. Adjoin was acquired by Computer Associates in July 2003. Before founding Adjoin, I was VP of Web Services at Palm (PALM), leading the Palm.net wireless business, the MyPalm web and mobile portals, and other Palm web properties. Previously, I was COO & Co-Founder of AnyDay.com (sold to Palm), headed sales for Achieve Healthcare, the largest provider of enterprise software and services to the post-acute healthcare industry. And COO at Genesis Business Systems (sold to Achieve). Dennis holds a BA in economics from Colgate University. I build companies, typically having something to do with technology. My role typically spans product development, sales, marketing, finance, and HR. I started life as a sales guy, spent time building products, and running data centers, have been CEO of venture-backed startups, and have built self-financed businesses. LinkedIn: https://www.linkedin.com/in/dennisjohnkelly/   ABOUT POSTALYTICS With automated direct mail marketing, marketers use Postalytics to stand out from their competitors. Drive new leads and sales with personalized direct mail that complements email and digital marketing. Deep integration with HubSpot, Salesforce, and other CRM/Marketing Automation tools enables direct mail to look, act and feel like a digital marketing channel that happens to produce trackable postcards and letters. Website - https://www.postalytics.com/  ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew, a venture lab that accelerates the curation, validation, and commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers and accelerating over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner.  Twitter: SabineVdL LinkedIn: Sabine VanderLinden Instagram: sabinevdLofficial Facebook: SabineVdLOfficial TikTok: sabinevdlofficial Email: podcast@sabinevdl.com Website: www.sabinevdl.comThis show was brought to you by Progressive Media

Is explosive growth in the traditional industry still possible these days? With the rise of technology, AI, and social media… do businesses like direct mail marketing still work? Dennis Kelly, the CEO and Co-founder of Postalytics (https://www.postalytics.com/) proves to us that traditional businesses pivoting to explosive growth in this day and age still thrives (Spoiler: if you identify the perfect product market fit!) In this episode, we talk about how his direct mail marketing business pivoted to explosive growth and exactly why and how we did it   Connect with Dennis Kelly: Instagram: https://www.instagram.com/djkelly1/ LinkedIn: https://www.linkedin.com/in/dennisjohnkelly/  

Today, we're joined by Dennis Kelly. Dennis is the Founder and CEO of Postalytics from Hingham, Massachusetts, a direct mail automation platform.   Dennis is here to discuss how Postalytics works, and how it can help Mortgage Brokers.   In today's "Ask The Expert" segment, we have Tom Hall from BluMortgage discussing finding a niche for yourself.   Postalytics Website: www.postalytics.com Postalytics LinkedIn: @Postalytics Dennis Kelly's Email: dennis@postalytics.com Dennis Kelly's LinkedIn: @DennisKelly   BluMortgage Website: www.blumortgage.ca/ilmb   The I Love Mortgage Brokering Network is brought to you by Finmo. To learn more, visit: https://hubs.li/Q01xdVGv0   If there's someone you think would be a great guest for the show, visit: www.podcastwithscott.com   Follow on TikTok: @tiktok.mortgagebroker   I Love Mortgage Brokering: www.ilovemortgagebrokering.com   Find out more about BRX Mortgage: www.rookietorockstar.ca

In today's podcast, we are going to be talking with a distinguished gentleman about how to modernize your marketing with direct mail marketing software called Postalytics. Our guest today is Dennis Kelly. Dennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company that helps marketers do more in less time with streamlined production integration into the marketing tech stack and real-time direct mail campaign tactic.   KEY TAKEAWAYS Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages. Postalytics helps you stand out by delivering personalized messages directly into the hands of your audience to form a deeper impression than email alone. Automated direct mail marketing is radically shaking up the old, tradition-bound world of direct mail marketing. It uses new technology to enable direct mail to be used in conjunction with, and just as easily as, digital marketing channels like email. The number one concern of marketers is seeing a decline in their email open rates. Number two is that they're seeing a rise in their cost of digital marketing. Then number three, there's a lot of uncertainty around the privacy issues associated with email and digital marketing. If you make direct mail marketing very personalized, easy to use and a part of the technology that most businesses are now investing in to control their marketing, whether it's CRM or a marketing automation tool, then all of a sudden direct mail's a very viable channel.   BEST MOMENTS  ‘When some folks are getting success, everybody piles in and then spends, and spends' ‘It was very hard to have your message stand out or be distinguished' ‘Doing a startup is a marathon, but it feels like a marathon made up of a bunch of sprints that are all tied together'   EPISODE RESOURCES   Postalytics Dennis Kelly - CEO - Postalytics | LinkedIn Postalytics | LinkedIn   VALUABLE RESOURCES   Infinite Horizons Free Webinar Productize ebook Leave your comments on the show's facebook community page: https://www.facebook.com/Buildvaluebychoice Get your free valuation here: https://bit.ly/get-free-valuation Podcast website: https://infhorizons.com/podcast/ Don't forget to subscribe to the podcast and share it.   ABOUT THE GUEST   Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis' 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.   PODCAST DESCRIPTION   Hosted by Nana Bonsu of Infinite Horizons, this show aims to serve small business owners who want to grow their businesses while reducing their own personal involvement. We do this through a combination of interviews with industry leaders, and host presentations. We are certified value builder...

Direct mail automation allows you to produce personalized letters and cards, which also offers full-service printing and mailing services, tracking, tracing, and impact measurement when combined with direct mail and CRM integration. Such technology might be considered to be old-school by many since it has been around forever and has already “peaked” however, email inboxes nowadays have been very difficult to manage due to a blow up in digital and email marketing, causing a massive bloat in marketers' inboxes and prices getting inflated. Direct mail brings you back to the basics with its more simple and integrated features. Dennis Kelly is the CEO of Postalytics, a rapidly expanding software firm that automates direct mail marketing, tracks performance, and links it to CRM/Marketing Automation. Boingnet, a program utilized by direct mail service providers and agencies to offer landing pages and email campaigns that supplement individualized direct mail, gave rise to Postalytics. In this episode, Dennis talks about Postalytics and digital marketing along with some advice that will definitely help anyone on any type of business. Resources Postalytics Official WebsitePostalytics Facebook Dennis Kelly LinkedIn

Postalytics is an all-in-one direct mail automation tool. Marketers use Postalytics to stand out from their competitors with automated direct mail marketing. Drive new leads and sales with personalized direct mail that complements email and digital marketing. Deep integration with CRMs and Marketing Automation tools enables direct mail to look, act and feel like a digital marketing channel that happens to produce trackable postcards and letters. Connect with Dennis

Inspirational stories plus practical takeaways from the entrepreneurship world. Today we have with us Dennis Kelly, the founder and CEO of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation.Dennis was also co-owner of Wireless City - a chain of 37 Verizon Wireless stores based in Florida, Massachusetts and Georgia. He's started many more startups and sold them as you'll hear in this episode.We hope you enjoy the episode and don't forget to share it with others. You can learn more at:Our Website:http//www.entrepreneurshandbook.co.Dennis' LinkedIn:https://www.linkedin.com/in/dennisjohnkelly/Dennis's Twitterhttps://twitter.com/djkelly1?lang=enPostalytics website:https://www.postalytics.com/  Keynotes:Introduction (0:00)Growing up on a farm (00:54)A natural (3:22)Lessons learned (4:45)When you are right about the next big thing (6:56)Talking about the transition from a small to a bigger firm (8:50)The one with the biggest impact (13:55)Having full control (18:10)Postalytics (19:46)When customers knock on your door (26:00)Keeping motivated (28:35)A long road map for Postalytics (31:21)Reinvesting and marketing strategies  (32:51)Adjusting the marketing message (35:16)Talking with customers (37:20)Dealing with imposter syndrome (39:08)A higher return on investment (40:39)

Join Susan as she interviews Dennis Kelly, the CEO of Postalytics, a fast-growing direct mail company.  Postalytics is not your typical direct mail company - This is a new way to do direct mail marketing in minutes rather than weeks.  Delivery and responses to your mailing syncs to your CRM to provide analytics and compliment your current email marketing.      If your business is slowing down, you need to figure out how to cut through the digital noise and stand out.  Business people receive over 120 emails per day. The average Gmail account contains over 8,000 messages.  All of your competitors are pounding the inbox 24/7. Personalized direct mail will help your business marketing stand out and will form a deeper impression than email alone.   Prepare for the coming economic changes by digging deeper with the clients you already have.  Put a new spin on your marketing with a direct mail piece.  This can help you drive revenue during a downturn.  When everyone is running to the exits, there is an opportunity to prosper by getting more aggressive when everyone is retreating.  About Dennis Kelly:   Dennis is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack and real time direct mail campaign analytics. Postalytics is Dennis' 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.  Visit www.postalytics.com to learn more about his company and the amazing services they offer for small to medium businesses.   Connect with Dennis: Facebook https://www.facebook.com/postalytics/ LinkedIn https://www.linkedin.com/in/dennisjohnkelly/ Twitter https://twitter.com/postalytics   About The Host:  Susan Sly is the Cofounder and Co-CEO of RadiusAI, a tech investor, best-selling author, keynote speaker, entrepreneur and host of the highly acclaimed podcast – Raw and Real Entrepreneurship. Susan has appeared on CNN, CNBC, Fox, Lifetime Television, The CBN, The Morning Show in Australia and been quoted in MarketWatch, Yahoo Finance, Forbes, and more. She holds Certificates in Management and Leadership, Technology and Operations, and Strategy and Innovation from MIT. Susan is the author of 7 books. Her book project with NY Times Best Selling Author, Jack Canfield, made six Amazon Best Selling lists.   Connect With Susan: Twitter https://twitter.com/Susanslylive LinkedIn https://www.linkedin.com/in/susansly  

Today on The Real Estate Raw Show: Joe Mendoza interviews Dennis Kelly about his journey and mail marketing. About Joe: Mr. Mendoza has a long track record of success. 100's of millions of dollars of real estate transactions. Hundreds of people mentored, coached, and trained. He's been on television, radio, and multiple publications. Are you looking for a trusted advisor in real estate? Perhaps help to get to the next level in business or life? Joe is the MAN! Buy Joe's NEW book "Flex With A Plex" on Amazon: https://amzn.to/30VHBus Join my team and eXp Realty now! Looking for a new broker, real estate company, brokerage? We are in ALL 50 states, Canada, Australia, and United Kingdom (UK) http://becomearepro.com/ Add "Joe Mendoza" is my sponsor. Find the deals! http://findhiddendeals.com/ Hire someone else to answer your phones! http://myvahack.com/ Having trouble with your real estate calculations? http://bestdarncalculator.com/ Ready to make some calls to leads? (Caution: Use your discretion and be aware of local and federal laws) http://ineedphonenumbers.com/ Keep watching, subscribe, or reach out to Mr. Mendoza today for a private consultation, training, or speaking engagements. Joe Mendoza - California Broker DRE 01234540 Entrepreneur. Investor. Author. 100 E. San Marcos Boulevard, Suite 400 San Marcos, CA 92069 Office (877) 794-5227

Pivoting is a key strategy in business, but unfortunately, many small business owners tend to wait too long to implement it. Pivoting your business allows you to explore new markets, products, or services that will enable you to expand your revenue or to even help your business survive. In today's podcast, Dennis Kelly from Postalytics and Stephen Halasnik from Financing Solutions discuss how and when to pivot a business for optimal performance.

Click here to leave me a text or voice comment, and tell me your favorite part of the episode.  Are you holding on tight to your vision of what your business can do? You may think your attempts could be more effortful and miss your chance to succeed. If you are ready to find out if direct mail marketing is a thing of the past or if past practices are circling back around, you're in luck!Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis' 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years.Here are three reasons why you should listen to the complete episode: Learn from Dennis Kelly's journey in starting six businesses.Get insight into how direct mail marketing is integrating with modern CRMs.Discover which industries are using direct mail marketing to increase their reach.Full Show Notes Here!Connect with Dennis KellyWebsiteLinkedInEnjoying the MindShift Podcast? Click here to follow on Apple Podcasts. While there, please leave a 5-star rating and review. Also, if you haven't done so already, join the free MindShift Community to connect with other like-minded people. Remember to tag me @mrdarrellevans on Instagram.Thanks for listening,Darrell

In this episode, we talked to Dennis Kelly, CEO of Postalytics, a direct mail marketing software. Find out more how Postalytics can help marketers leverage the power of direct and digital marketing today.

In our new CEOs & CSR series, once per month we sit down with a for-profit leader (CEO) to discuss their philosophy on giving and how they go about building their organization's corporate social responsibility (CSR) strategy. In this episode we interview Dennis Kelly, CEO of Postalytics. We discuss how Postalytics is modernizing the printed mail industry and their journey of using data and technology to reduce the industry's supply chain carbon footprint.

Episode 19- We speak with Dennis Kelly CEO of Postalytics. Dennis shares his story of pivoting from a niche related technology provider to offer a full service  SaaS Digital Mail Automation Platform in the Cloud. Dennis covers several trends in the market that are moving organizations back to personalized direct mail due to a proliferation in digital email marketing initiatives that are falling short on deliverability and becoming less effective without a complimentary channel like direct mail. Learn how to utilize key CRM and Marketing Platforms such as Salesforce, HubSpot and others to incorporate effective mailing campaigns directly into the sales and marketing process. Sophisticated mailing campaigns can now be delivered with a click of a button from the CRM via the Postalytics Platform. About Postalytics: A team of marketers and technologists who know how effective targeted, personalized, and tracked direct mail marketing can be. We also know that traditional direct mail production processes are slow, expensive, and disconnected from digital channels.We are also the creators of Boingnet, the award-winning pURL marketing automation platform. Since 2008, we have been helping direct mailers generate personalized, multi-channel campaigns across mail, web, and email channels. Our patent-pending personalized URL tracking has been deployed on millions of mail pieces and has helped marketers understand direct mail response more deeply.Learn More:https://www.postalytics.com/

About Postalytics:We are a team of marketers and technologists who know how effective targeted, personalized and tracked direct mail marketing can be. We also know that traditional direct mail production processes are slow, expensive and disconnected from digital channels.We are also the creators of Boingnet, the award winning pURL marketing automation platform. Since 2008, we've been helping direct mailers generate personalized, multi-channel campaigns across mail, web and email channels. Our patent-pending personalized URL tracking has been deployed on millions of mailpieces and has helped marketers understand direct mail response more deeply.Our Boingnet customers kept asking us “Can we use your pURL marketing tool to integrate direct mail into our HubSpot or Salesforce infrastructure?”.After hearing it a few times, we began investigating the market for a turn-key, self service direct mail tool that can deliver sophisticated marketing in an easy to use format.It turns out that there's a huge market for Postalytics. We are growing quickly & adding new capabilities regularly.Sign up for a free account & check it out and see for yourself.You can use the “Send Me Samples” feature and in about 2 minutes you'll have a live campaign.Links From The Podcasthttps://www.postalytics.com/https://www.facebook.com/postalytics/https://www.linkedin.com/company/postalytics/Dennis@postalytics.com https://twitter.com/postalytics@williamp2pre (twitter)https://www.facebook.com/peer2peerrealestatehttps://www.peer2peerrealestate.com/https://www.linkedin.com/in/williemorales/Book(s)RecommendedThe Swerve- Stephen Greenblatt Thank you Dennis for being on the podcastWhat did you think about today's subject? Please go to apple podcasts look for us at peer 2 peer real estate podcast, please subscribe and leave a review. Don't give up on your dreams, fight for it and guard it. Keep the momentum going, Good things will happen. Thanks for listening and be safe See acast.com/privacy for privacy and opt-out information.

Dennis Kelly is CEO of Postalytics, a fast-growing direct mail automation software company. Postalytics helps marketers do more in less time with streamlined production, integration into the marketing tech stack, and real-time direct mail campaign analytics. Postalytics is Dennis' 6th startup. He has been involved in starting and growing early-stage technology ventures for over 30 years. Highlights Who Dennis Kelly is How he niched down specifically in direct mail How he started with the direct mail market Why direct mail is making a bigger impact Why some companies are struggling with their marketing strategy Is direct mail better in remarketing campaigns for warmer audiences or if you're doing a direct, cold outreach? How they balance automation with a delightful experience What the best places are to reach out to Dennis and know what he's up to Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork https://dogoodwork.io/work-with-raul https://dogoodwork.io/podcast Connect with Dennis Kelly https://www.postalytics.com/ https://www.linkedin.com/in/dennisjohnkelly/ https://www.linkedin.com/company/postalytics/ 

Dennis Kelly is the CEO of Postalytics, a fast-growing direct mail automation software company that helps marketers do more in less time. Postalytics syncs your existing CRM to your direct mail campaigns and integrates as a digital marketing channel by offering an all-in-one solution to create, print, mail, and track personalized direct mail postcards and letters. Postalytics is Dennis' sixth startup, and he has been involved in starting and growing early-stage technology ventures for over 30 years. Dennis started in retail sales but now spends his time building products, running data centers, and serving as CEO of angel and venture-backed startups. He typically oversees product development, sales, marketing, finance, and HR. In this episode… Being a serial entrepreneur is a lifelong journey. Continually developing products and businesses yields valuable lessons you can apply to your next endeavor. But what does it take to be successful? With a thirst for startups, Dennis Kelly has a long history of entrepreneurial pursuits from which he has drawn many lessons. To be a successful entrepreneur, you must be willing to work hard and pick yourself back up when things don't work out. Dennis suggests perseverance, never giving up on catching your break, and surrounding yourself with partners who contribute to your success is the way to reach your entrepreneurial goals. In this episode of the Top Business Leaders Show, Chad Franzen joins Dennis Kelly, the CEO of Postalytics, to chat with Dennis about the invaluable lessons he's learned throughout his involvement in six different startups. He talks about how having great partners to help you succeed, the importance of never giving up, and the value of having great mentors helped him become a successful entrepreneur.

Company Name: Postalytics Company url/domain: https://www.postalytics.com/ Company Linkedin Profile URL: https://www.linkedin.com/company/postalytics/ What does your company do in 5 words or less? Direct mail automation software https://www.youtube.com/watch?v=8d6X5oxJ-hQ Your 50 Word Bio Dennis Kelly is the CEO of Postalytics, the leader in the fast growing martech field of direct mail automation. Postalytics helps marketers leverage their investments in CRM and Marketing Automation by enabling automated direct mail marketing campaigns to sent, measured and integrated in a fraction of the time of traditional direct mail. Dennis is a serial entrepreneur who has been involved in starting growing and financing 6 startups over the last 25 years.

Dennis Kelly, CEO of Postalytics , a direct mail automation solution. Think of Mailchimp or Klaviyo, but for direct mail instead of emails. Postalytics is helping entrepreneurs stand out by offering an easy, fast, affordable, and trackable solution for sending direct mails. Topics Covered: What is the Postalytics origin story? How do marketers who are primarily focused on digital and email marketing test direct mail? Best practices for sending direct mails The future of direct mail and much more... For more info: https://www.postalytics.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

It's time to uncover a different asset class with tons of opportunities to generate cash returns! Akeel Jabber is a tech investor who looks to acquire and grow SaaS companies. He is the Founder and Investment Director at HoriZen Capital, where he partners with B2B SaaS Companies to take their business to the next level of growth. Akeel is an expert in growth marketing and capital raising for B2B SaaS companies. He shares his knowledge and experience as the Host of the SaaS District Podcast.  If you're looking to unlock your investing potential or just get a bit more educated on this asset class, dive into the episode where we'll explore Akeel's playbook for investing in SaaS as an asset class.   Visit us at thequattroway.com Learn how to invest with us at thequattroway.com/invest Getting to know Akeel Jabber - [00:01 – 06:29] I introduce to the show Bio  Akeel shares a bit of his background Petroleum engineer turned entrepreneur Passion for increasing cash returns  Learning hard lessons through the stock market You don't have full control over your investments How Akeel learned to make passive income  Recurring revenue from a physical franchise  Transitioning to digital investments for faster returns  Going full time into B2B SaaS  Uncovering B2B SaaS - [06:30 – 11:02] Akeel explains why he went into B2B as an acquisition  Learning what you want and don't want through experimentation  Trying to gain expertise in one area Software as a Service: algorithms written to do work for you  How this serves you in the real estate space Grab your ticket to the MFIN Summit at mfinsummit.com. Use promo code QUATTRO The SaaS Investing Playbook - [11:03 – 19:46] How to add value to SaaS investments generate a return for investors  Similar to Real Estate, optimizing areas of potential  Going through a checklist of ways to grow revenue by assing value How to value investments In SaaS you're looking at ARR (Annual Recurring Revenue) Companies are growing too fast to accurately utilize NOI Finding investment opportunities and partnerships Akeel breaks down his company's process How you can get involved in this asset class Reach out - Links below  Examples of Akeel's successful investments 99 Dollar Social  Socialtool.io  Postalytics  The Quattro Trio - [19:47 - 27:31] What is your superpower? Learning to step back and analyze risk  Knowing when to say no to deals What is your biggest failure?  Akeel's mistake with investing in one affiliate page How to connect with Mike Links below  Final words   Tweetable Quotes: “The goal is no longer to focus on cash flow… The focus is really, how do we empower entrepreneurship through a different path?” - Akeel Jabber “With SaaS, almost the whole world is your market.” - Akeel Jabber Resources Mentioned: The SaaS District Podcast Cashflow Quadrant Postalytics Software Service Want to connect with Akeel? You can find him on LinkedIn. If you want to invest in SaaS or sell your business, check out https://horizencapital.com/.    Have you heard about the Multifamily Investor Nation Summit, coming up on January 20th?  If you've never been, it's a three-day information-packed event for multifamily investors, with over 1,000 attendees and over 50 speakers!  Not only will hear from experts about finding deals, raising capital, underwriting strategies, selecting markets, and so much more...But this year our partners here at Quattro Capital are excited to be participating with three speakers at the event. Our amazing Kim Wendland will be speaking on the often neglected subject of asset management, how to make the machine hum, while our “most interesting man in real estate”, Maurice Philogene, will be speaking on how to leave your corporate job for a freedom lifestyle. I personally will even be speaking on the topic of how to perform due diligence on multifamily assets before you purchase them and the not-so-common things to watch out for. Go to mfinsummit.com to grab your ticket and use promo code QUATTRO to get $100 off of your full access pass!  Whether you are new to multifamily investing or a seasoned investor, you do not want to miss this event. Join Team Quattro at the Multifamily Investor Nation Summit.  Visit mfinsummit.com promo code QUATTRO... That's mfinsummit.com promo code QUATTRO.   Check out Syndication Pro and learn how you can raise more capital in less time! https://syndicationpro.com/account-setup?fpr=quattro Join the MFIN Summit and use our promo code: QUATTRO LEAVE A 5 STAR REVIEW + help someone who wants to explode their business growth by sharing this episode. Find out how team Quattro can help you by visiting www.TheQuattroWay.com.  Real Estate Runway Podcast is all about alternative business and investment strategies to help you amplify life, and maximize wealth! Click here to find out more about the host, Chad Sutton.

Beginning and growing a startup is a resource-intensive process. It demands time, money, attention, and energy. In a world where all these resources are finite, how can founders prioritize their efforts for maximum results? Dennis Kelly from Postalytics has some ideas. He joins Brian Gupton to discuss strategies such as building a sales pipeline, identifying your core demographic, optimizing content, the benefits of releasing free software, and more.

In this information age we live in where everything we do is online, you must be thinking, "Direct marketing is DEAD"! The contrary is actually true! In this time when we're inundated with notifications, emails from retailers, and being served ads left and right, direct marketing remains a powerful and effective method of reaching consumers. On this episode of Link Up Leaders, Francois and Lisa are speaking with Dennis Kelly, CEO of Postalytics to learn how to integrate direct marketing into your eCommerce business' marketing strategy. --

Episode 106Dennis Kelly is the Chief Executive Officer of Postalytics, a fast-growing software company that automates direct mail marketing, measures the results and connects it to CRM/Marketing Automation. Dennis specializes in technology, product development, sales, marketing, finance and HR. In this episode, he will give us a sneak peek into how he's grown his business and offer us some tips to be successful in the ecommerce industry. Learn from Dennis how to get more reviews and customers for your business![00:01 - 04:31] Opening SegmentLet's get to know Dennis KellyHow Postalytics turned into a fast-growing company[04:32 - 14:44] The Best Time Be An EntrepreneurDennis talks about his fears when he decided to pursue entrepreneurshipHere's how he overcame all of themWhy Dennis thinks that entrepreneurs should start youngSome sacrifices will also be madeWhat aspiring entrepreneurs should realize about fears[14:45 - 24:16] Why Dennis Invested in a Declining BusinessDennis tells us this story about selling a companyThe importance of digital calendars according to DennisHe explains how direct mail was the predecessor of ecommerce[24:17 - 34:17] Generating Leads From PostalyticsHow entrepreneurs can leverage Postalytics for lead generationWant some Amazon refunds? Check out GetidaPromo code: FTM400Here's a sneak peek on the backend of Postalytics[34:18 - 47:42] How to Generate More Sales How to get customers to bite your upsell and cross-sell offersIncrease your conversion rates by following these tips from DennisProduct launches can also benefit from direct mails and here's howHow much should you allocate for direct mail? [47:43 - 51:41] Closing Segment Know more about Dennis in the Fire RoundConnect with Dennis!Links belowFinal words Tweetable Quotes:“As a startup person, I think you always have fears and you have to become comfortable with them. They're a part of you. They're not something you can just ignore.” - Dennis Kelly“You have to have a feeling that you can succeed no matter what as long as you work hard enough.” - Dennis KellyResources mentionedBook: A Soldier of the Great WarEmail dennis@postalytics.com to connect with Dennis or follow him on LinkedIn, Twitter, and Instagram. Check out Postalytics to grow your ecommerce business with direct mail!------------------------------------------------------------------------------------------Send us a voice message and let us know how we can help you fire the man! FacebookYouTubeInstagramEmail us --> support@firingtheman.comLEAVE US A REVIEW!

"The state of your company is not a static thing." For Dennis Kelly, CEO of Postalytics, this became true a few years ago when he decided to rebrand and remarket his company. Postalytics is a software company focused on modernizing the direct mail marketing industry. In fact, they are the world's first direct mail automation tool and were recently awarded "Campaign Management Software" for 2021 by Software World. Dennis and Marquis talk in-depth about how to create and maintain an agile environment and the solutions a company can provide by being adaptable and open. Marquis Murray is the founder of Ditto. A management consultant company that helps organizations work smarter and more efficiently with the implementation of systems and processes. Proud Solutions Partners with Asana Solutions, TextExpander, HubSpot, Slack, and more.

The long journey of the dot com boom with Postalytics Founder Dennis Kelly Direct Mail Automation software in the cloud - Deep Integration With CRM & Workflows - Making direct mail look, act and feel like a digital marketing channel

Dennis is the Founder of CEO of Postalytics - https://www.postalytics.com Postalytics is a SaaS direct mail marketing automation platform - think of it like Klaviyo but for direct (physical) mail Postalytics brings the power of segmentation, marketing automation, workflows and sending to an easy to use SaaS direct mail marketing automation platform for brands Merchants can use the Postalytics interface to create direct mail workflows and campaigns, designate target recipient groups/segments and trigger off the printing and mailing functions, with end to end trackability right from the Postalytics platform In this episode, Jason and Dennis discuss how brands can leverage direct mail, automation and mail analytics to dramatically improve their brand experience and achieve messaging cut through that rivals email

Dennis Kelly, the CEO and founder of Postalytics, talks about building his MVP, attracting customers, and navigating his 0-30,000 MRR journey. Get more details from the podcast. Dennis Kelly has tremendous experience in sales, marketing, HR, and finance. He started his career journey as a sales representative and spent time running data centers, developing products, and being the CEO of venture and angel sponsored startups. During his career, Dennis has developed numerous self-financed businesses. He talks to Geordie about his journey. What You'll Learn What triggered the creation of Postalytics? How the Postalytics concept works Importance of research before venturing into a similar project How Dennis and his team handled technology-agnostic challenges Marketing avenues that Dennis and his team are currently focusing on What is it that Dennis would have done differently when starting? In this Episode: Technology has evolved tremendously over the last few years. With more advanced communication options available, no one would ever think direct mail would become relevant again. While traditional direct mail is no longer effective, the automated version is what many marketers are reaping huge benefits from. Dennis says their direct mail automation software solution solves three crucial problems with traditional direct mail marketing. These problems are production speed, integration, and analytics. Listen to the podcast for his detailed explanation of these solutions. Starting a business can be challenging. Dennis gives a brief explanation of how he started his Postalytics journey out of chance. He says he has been developing software companies for the past 30 years. At some point, he collaborated successfully with a young architect, but they would soon lose touch. When they later reconnected, they discovered they were close neighbors. The architect introduced Dennis to some technology he had developed as a side project to help direct mail marketers digitize their marketing channels. Dennis and his team saw potential in the project and pitched it. Listen to the podcast and learn how they developed the software together and the struggles they faced along the way. However, the project did not work according to their expectations. Find out how some customer's problems came as a wake-up call to the team. Postalytics offers a cloud-based SaaS solution where marketers can log in and create a letter or postcard. It allows users to import data from lists directly in their marketing automation tool, spreadsheets, files, and CRM (customer relationship management) platform. Dennis says they have incorporated a model to accommodate direct mail. Listen to the podcast for his extensive explanation of how that system works. More people today are using email marketing than direct mail. Dennis says they leveraged email marketing as a model for their project. The team came up with a concept to develop an email experience that people would use to send direct mail. They were armed with email marketing software for their first product and knew what people wanted in an email marketing experience. How did they execute the business model? Find out from the podcast. As Dennis and his team pivoted their product, they focused on developing their website and producing marketing materials. Upon launching the product, they realized their ideal customer profile overlapped with the Hubspot customer profile. Still, they went ahead with the launch while targeting the Hubspot customer setup. Dennis mentions one unique thing that helped them get off the ground, and you can learn about it from the podcast. He also explains further about the Hubspot platform and customer profile. Should you want to venture into a project similar to the Postalytics platform, Dennis says, you need to research and focus on one platform at a time. Did they use the same approach when starting? Dennis says their first product gave them an advantage. Find out how from the podcast. Dennis mentions their response rate has doubled recently and attributes the growth to reduced competition in mailbox currently, unlike in the past. He adds that there is better targeting today, which leads to better technology, data, and reduced competition. Dennis explains another use case that you can learn about from the podcast. You will understand how to leverage direct mail to target people who often ignore email and convert them to increase ROI. Dennis talks about leads and outlines strategies they use to attract leads. While competitors have emerged in the market; Dennis reiterates they have maintained a targeted approach towards the technology-enabled small and medium-sized businesses as their primary audience. He discusses some of the things they do that their competitors don't. Get all the details from the podcast. Having a unique business model has been instrumental in helping Polystatics remain ahead of its competitors, Dennis says. He concludes the podcast with some wise words to people considering introducing a SaaS tool in the market. He says: you cannot be all things to all people. Focus on building something that a specific audience will find value in. Resources   Postalytics David Kelly LinkedIn David Kelly Twitter

This podcast interview focuses on product innovation that has the power to give marketers the freedom to leverage the combined power of direct and digital marketing while removing the compromises. And my guest is Dennis Kelly, CEO of PostalyticsDennis is a serial entrepreneur. He started off as a sales guy, spent time building products, and running data centers. Late 90's he co-founded Anyday.com which was sold to Palm in 2000. This immersed him into the world of wireless. After leaving Palm he co-founded Adjoin to tackle some challenging Webservice management problems. He sold this company to Computer Associates, to then become the CEO of Adesso Systems, an enterprise mobility software company. In 2006 he became the co-owner of Wireless City - a chain of 37 Verizon Wireless stores. He sold this company to Go Wireless in October 2011. From there he switched his focus to researching startup ideas, angel investing, and helping local startups with strategy & advice. This led him to become the CEO of Boingnet, a software platform helping direct mailers generate personalized, multi-channel campaigns across mail, web, and email channels.This is where he saw a big disconnect in the market between direct and digital marketing, and that sparked the idea behind Postalytics of which he's now the CEOAs digital marketing channels get more crowded, and marketers are all using the same playbook, they're increasingly looking for new ways to put their messages directly into the hands of their audiences. That's why they are giving direct mail another look. The problem is that the direct mail industry hasn't kept up with changes in technology. It feels very…1990's - it's slow, costly, disconnected from the marketing technology stack, and impossible to track. That's what Postalytics solves.This inspired me, and hence I invited Dennis to my podcast. We explore the opportunity for value creation by blending the online- with the offline marketing world, and how this can create a 1+1=3 concept because you're combining unique strengths into one. We also address the lessons Dennis learned to create growth and momentum in B2B technology, and what it takes to build a great software business that customers just keep talking about.Here are some of his quotes:We started having some brands come to us and say, "Hey, I just invested in Salesforce, you guys are living in this kind of a hybrid between digital and direct. Can you help us deploy direct mail more efficiently, more quickly, as a part of our Salesforce as a part of our HubSpot?" And it took a few of those conversations, let's realize there's a bigger opportunity out here to take some of this measurement and analytic work that we've done and to solve a problem that is far more pervasive and has a much bigger scope.That was happening in 2015, and 2016, and we spent about a year just heads down building Postalytics. And now Postalytics is our primary focus.During this interview, you will learn four things:Why limiting your focus on a highly specific audience is essential to maximize buzz and fuel the growth and momentum of your software businessThe positive things that happen when you decide sales is actually part of your onboarding processWhy killing something early is often the best move - and what early signs you should be highly sensitive toWhy the goal of a startup should be to create a great business instead of focusing on a great exitFor more information about the guest from this week:Dennis Kelly Website Postalytics See acast.com/privacy for privacy and opt-out information.

Postalytics Founder & Direct Mail Automation Entrepreneur. Dennis and his team have fully automated the direct mail experience from the business owners perspective. Now more than ever, sending mail can make an impact like never before with a no-spam risk guarantee! Postalytics handles everything from CRM integration, to customer information hosting, and has the distribution channels in place so you never have to leave your desk and can still send out that personalized season's greeting sale or bi-weekly company update card. It breaks the current digital mold that mail has been migrated into and is a sure-fire way to real-world impression. Leave Some Feedback: Who should we have on the show next? Please let us know in the comments below Did you enjoy the episode? If so, please leave a short review. Connect with Us: TheHowtoEntrepreneur.com Instagram Twitter LinkedIn Today's Sponsors: JavaPresse Coffee Company - #1 Rated Coffee Grinder on Amazon (Free Grinder in Link) SANESolution - Harvard Medical endorsed body & mind health framework American Dream U -  Transitioning veteran professionals 

Mike Beck is the founder and CEO of Reworking, a one way interview platform that's revolutionizing how companies recruit. Michael has a strong background in trading and selling complex software before founding Reliving, a B2C software company focused on preserving people's loved one's life stories.  After the COVID outbreak they pivoted towards what Reworking is today, from a B2C to a B2B one-way video interview platform for busy employers. During this interview we cover: 00:00 Postalytics, Stand Out With Direct Mail Automation 01:18 - Intro 02:08 - Finding the Right Hire for Your Business. 03:07 - Favourite Recruitment Questions a CEO Should be Asking  06:38 - Values & Advantages of Using Videos for Recruitment 11:54 - Are One Way Video The Future of Recruitment? 13:33 - Perfect Fit for Remote Companies, or Is it for  Everyone? 16:06 - Reworking Current Growth Strategy 17:56 - Budget & Investing, P&L Management Perspective 18:33 - Biggest Challenges in the Industry Right  23:00 - Best Productivity Hack for New Founders in the Space  24:24 - Advice Tigran Would Tell His 25 Years Old Self 25:42 - Biggest Challenges Tigran's Facing Right Now? 27:04 - Instrumental Resources for Tigran's  Success 29:00 - What does Success Mean to Joe Today 30:22 - Get in Touch With Tigran Mentions: https://reworking.com/one-way-video-interview-software/ (Reworking) Get In Touch With Michael: https://www.linkedin.com/in/michael-beck-bb7094aa/ (Michael's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

Like all B2B sales, the goal of SaaS sales is to solve the problem of a customer. The SaaS industry as you may know is a hyper-growing industry capable of addressing any individual or business need with unmatched scalability. SaaS is the model of how software is accessed nowadays, it's what looks like the model of the future of software, tech and many other products and services turning into the subscription models, but this model requires a specific type of selling you need to master to be successful. If you are looking into  a SaaS sales role or building a SaaS product, you need to know the basics and specifics of SaaS sales,  from commissions to sales cycles, models,metrics and strategies, this is the podcast episode for you. After running over a hundred episodes and talking with top founders of the industry, we compiled the most asked questions, tips & tricks you need to know when it comes to SaaS sales.  During this interview we cover: 00:00  - Postalytics, Stand Out With Direct Mail Automation 01:03 - Intro 02:42 - Qualification Process 07:58 - The Right Marketing Channel 10:33 - Pricing & Does it Affect Your Sales 13:36 - Increasing Conversion Rates on Demos 15:46 - Personalize Your Demos & Maintaining Engagement 17:07 - Customize Your Proposals 19:42 - Outro Mentions: https://www.amazon.com.mx/gp/product/B016XTADG2/ref=ppx_yo_dt_b_asin_title_o01_s00?ie=UTF8&psc=1 (VWO's) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

Community-led growth is a proven go-to-market strategy that relies on building a support community as a strategy for customer acquisition, expansion and retention. We've seen in the last 2 years a trend on emerging communities around high-growth startups and founders,  where the world of SaaS offers too many options from the same solution and similar features, users are overwhelmed by choice and rely on their communities for recommendations and proven reviews, that's how communities heavily influence how software it's acquired now a days, and the pandemic just accelerated that rate, way more people turned into online groups to find a sense of community, these trends and the saturation on offers and traditional growth strategies are putting community led growth into the eyes of many companies and their strategies. During this interview we cover: 00:00  - Postalytics, Stand Out With Direct Mail Automation 01:03 - Intro 02:33 - Why Should You Consider Community Led Growth for Your SaaS? 05:09 - Benefits of Having a Community 07:25 - So How To Build A Community? 08:35 - Launch a Podcast 10:23 - Launch a Youtube Channel  11:23 - Repurpose Content  14:05 - Start Now 16:02 - Outro Mentions: https://academy.hubspot.com/es/ (Hubspot Academy) https://thehustle.co/home/ (The Hustle) People: https://www.linkedin.com/in/parrsam/ (Sam Parr) https://www.linkedin.com/in/kieranjflanagan/ (Kieran Flanagan) https://player.captivate.fm/episode/ac383cf9-40b6-4e73-ac7e-6b8e5d8445b2 (Rand Fishkin) https://www.linkedin.com/in/chris-dixon-3b8aa111/ (Chris Dixon) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.instagram.com/saasdistrict/ (Instagram)  More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

Mau Lamas is the Founder and CEO at Kiperfy, a property management app and SaaS solution bringing transparency, security communication and financial control to the space. Mau is a Mexican Entrepreneur that moved to Mexico City to officially start the company in 2017, where they are now the leading property management solution in Mexico. Mau also the creator of the Entrepreneur's club UltraFounder, creating a podcast and networking platform between founders, universities and companies.  He also created the Foundation: MásVida, helping homeless people reintegrate with their communities through Physical, Emotional, and Economical evaluations. Welcome Mau, super excited to have you on the SaaS District show today! During this interview we cover: 00:00 Postalytics, Stand Out With Direct Mail Automation 01:18 - Intro 01:34 - How Different is it to be a Successful Entrepreneur in Mexico 05:12 - What's the one Important Thing When it comes to Hiring? 07:38 - Managing & Productivity Hacks to Keep the Team Engaged 10:47 - Advice Mau Would Tell His 25 Years Old Self 12:24 - Biggest Challenges Mau's Facing Right Now? 14:25 - Instrumental Resources for Mau's Success 17:56 - What does Success Mean to Mau Today 22:02 - Get in Touch with Mau People: https://es.wikipedia.org/wiki/Steve_Jobs (Steve Jobs) https://en.wikipedia.org/wiki/Tony_Hsieh (Tony Shae) Books: https://www.naphill.org/ (Think & Grow Rich) https://www.strategyzer.com/canvas (Alex Osterwalder) https://brendon.com/blog/high-performancehabits/ (High Performance Habits) Get In Touch With Mau: https://www.linkedin.com/in/mau-lamas-g-6a141724/ (Mau's Linkedin) https://ultrafounder.podbean.com/ (The Ultra Founder Podcast) https://www.youtube.com/channel/UCpHa09CvwslXInmUv0RBRvQ (Mau Lamas) Quotes: “Beyond Scarcity, there's Success.” Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook)  https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn)  https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram)  https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)

In this episode of the GrowthTLDR, we talk to Dennis Kelly, the CEO of Postalytics. Postalytics is making direct mail part of the marketing automation playbook. We talk to Dennis about why his previous company Boingnet pivoted to become Postalytics and how he knew it was time to make that change. We asked Dennis about the common mistakes founders make, how he hires executives onto his leadership team, and the hardest part of growing a SaaS company.

In this episode of the podcast, I'm joined by Dennis Kelly, CEO of the direct mail automation company Postalytics, to discuss how to augment digital marketing channels with direct mail. Dennis explains how direct mail has evolved and why its usage is on the rise (2:45). He'll discuss consumers' emotional response to direct mail pieces and how to use small-batch, drip-style campaigns (9:40). He also covers how closely you should target customers and ways it can enhance your digital marketing initiatives (12:40). Dennis shares insights on tracking results, incentives, and timing strategies for your campaigns (21:30). He'll discuss the expected direct mail campaign lifespans, benchmarks, and what a typical campaign might look like (23:10). Finally, Dennis breaks down the cost, essential design elements, and differences between B2C and B2B direct mail campaigns. Join us for all of this, and more! Don't forget to rate, review, and subscribe. For More: Greg Zakowicz Twitter: https://twitter.com/WhatsGregDoing LinkedIn: https://www.linkedin.com/in/gregzakowicz Postalytics: Website: http://www.Postalytics.com Dennis Kelly: Dennis@Postalytics.com Bronto Marketing Platform: LinkedIn: https://www.linkedin.com/showcase/bronto-marketing-platform/ Twitter: https://www.twitter.com/Bronto Website: https://www.bronto.com/