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Let's Talk Wellness Now
Episode 268 – Mold+Lyme+Genetics: The Root Cause Most Doctors Miss

Let's Talk Wellness Now

Play Episode Listen Later Jun 10, 2026 82:03


Dr. Deb Muth 00:00:09 Hi there, how are you? Bob Miller 00:00:10 Excellent! Pedaling as fast as humanly possible, but doing okay. Dr. Deb Muth 00:00:14 Good, good. Well, I’m looking forward to our conversation today. This should be amazing. Bob Miller 00:00:20 Yeah, it should be a lot of fun. Dr. Deb Muth 00:00:22 Yeah, anything that’s off-limits for you in, our conversation? Bob Miller 00:00:28 No. Dr. Deb Muth 00:00:29 Okay, anything you want me to make sure we cover for you? Bob Miller 00:00:33 Well, I mean, is it okay if we put a little plug-in for our software? Dr. Deb Muth 00:00:35 Absolutely. Bob Miller 00:00:36 Yeah. Dr. Deb Muth 00:00:37 Absolutely. Bob Miller 00:00:36 Yeah. Dr. Deb Muth 00:00:37 Absolutely. Bob Miller 00:00:38 Hey, can we… can we do a screen share? Yes, we can. Yeah, because I want to show you some maps, and… Dr. Deb Muth 00:00:43 Okay. Things like that, yeah, so… Perfect. So just let me know when you want to do screen share. Bob Miller 00:00:48 Okay. Dr. Deb Muth 00:00:49 And yeah, feel free to plug your software wherever you want to. Bob Miller 00:00:53 Okay, well, good. Let me pull up a, a slide for that, and give me one second, I just want to shut the door to my office to get the noise down. Dr. Deb Muth 00:01:01 No worries. Bob Miller 00:01:16 And, how should I refer to you? Dr. Debb? Dr. Muth, what do you like? Dr. Deb Muth 00:01:18 Dr. Deb is great, or Deb, either way, I’m pretty informal, so… Bob Miller 00:01:22 Yeah, and… Bob is fine for me. Okay. Yeah. Yeah, there you go. Why people feel like they need this, son. Special name, it’s like, seriously. Dr. Deb Muth 00:01:33 Right? I agree. Bob Miller 00:01:35 When I work with my clients, it’s like, Dr. Millison, just, just bop, just, just bop. Dr. Deb Muth 00:01:41 Yep, that’s how I am, too. Just call me Deb, it’s good. Dr. Deb Muth 00:01:44 They feel a little awkward with that, you know? They’re not used to that, but… Bob Miller 00:01:48 Alright. And you’re a naturopath, medical doctor. Dr. Deb Muth 00:01:52 A nastropathic doctor and a nurse practitioner. Oh, nice. Yeah, so I got the best of both worlds, right? Bob Miller 00:01:58 Yeah, damn. Okay. Alright, so here we go… There we go. Alright, so I got that ready, and then I will do a, I will do a screen share. I think you’re gonna really, appreciate what we’ve come up with. We’ve come up with the concept of, Cellular CPR. Dr. Deb Muth 00:02:23 Oh, nice! Bob Miller 00:02:24 And that is, construct the cell membrane, Protect the cell membrane. And restore it if it’s damaged. Dr. Deb Muth 00:02:32 Love that. Bob Miller 00:02:34 I love that. Yeah, so that’s what we’re focusing on, and then how, You know, we want to get to the point that, you know, most people think of genetics, they think of, like, 23andMe or Ancestry. Dr. Deb Muth 00:02:44 Yeah. Bob Miller 00:02:45 And then you have the professional geneticists who are looking at, you know, odd things that could create a disease. We’re looking at functional genomics. Dr. Deb Muth 00:02:54 Which is so much better. Bob Miller 00:02:56 Yeah. Are you familiar with what we do here, or… Dr. Deb Muth 00:02:58 A little bit, a little bit. So, it’ll be new to me, too, so I’m excited. Bob Miller 00:03:03 And how much time do we have? Dr. Deb Muth 00:03:04 We have an hour, give or take a little bit on either side. Do you have a hard stop anywhere? Bob Miller 00:03:10 No, no, I put a, I moved my clients around, and I don’t have anybody till, 3.30, so we’re good. Okay. Dr. Deb Muth 00:03:16 Perfect. Alright. Bob Miller 00:03:18 It’s like we’re getting started early as well, so… Dr. Deb Muth 00:03:19 Yeah, we’re getting started a little bit early, so that’s good. Bob Miller 00:03:22 Yeah, I just got my office cleaned up, so… Dr. Deb Muth 00:03:23 Okay, good. All right, are you all set to get started? Bob Miller 00:03:28 I’m good to go, my friend. Dr. Deb Muth 00:03:29 I’m gonna just record a little intro and a little bit of a, hook for people, and then we’ll get started. I’ll ask you to kind of tell us a little bit about yourself, and then we’ll just take this conversation wherever it’s supposed to go. Bob Miller 00:03:39 Okay, you got it. Dr. Deb Muth 00:03:40 Alright, sounds good. So what if the reason you’re not healing isn’t your diet, your supplements, or your labs, but it’s actually your genes? Dr. Bob Miller is uncovering how genetic variants, when combined with modern toxins, explain why some of us stay sick no matter what we try. Today, we’re talking genetic pathways, detox blocks, and the new science every wellness warrior needs to know. Welcome back to Let’s Talk Wellness Now, the show where we uncover the root causes of chronic illness, exploring cutting-edge regenerative medicine, and empower you to heal from the inside out. I’m Dr. Deb, your medical detective, and today, our guest, Dr. Bob Miller, is a true pioneer in functional genomics. He’s a board-certified traditional naturopath and the founder of Neutrogenetic Research Institute. And he’s the leading groundbreaking research on how genetic variants influence chronic illness, inflammation, and detoxification. His work has been recognized on international stages, uncovering links between genetic expression and conditions like Lyme disease, mast cell activation, or MCAS, and mitochondrial dysfunction. I’m so excited to talk to Dr. Bob today. He is gonna reveal some things that even I don’t know about, so I’m excited to learn alongside of you guys. So… Dr. Bob, let’s get started. Tell us a little bit about yourself, and kind of how you got on this journey. Bob Miller 00:05:04 Well, that’s, that’s interesting. I was sort of like a mid-career coming to the natural health field, because in my early 30s, I found myself with a severe case of ulcerative colitis. Bob Miller 00:05:15 And I was in the hospital for 21 days. probably within hours of death, pleading to death. And they told me I’ve got one option, and that is cut out the colon and wear a bag. Didn’t sound like a lot of fun. Dr. Deb Muth 00:05:27 Not an option I would want. Bob Miller 00:05:29 So, you know, the medical folks wasn’t real happy with me, but I said, yeah, I’d like to explore some alternative things.Never thinking that I’d get into this field, and then I just, you know, worked with some herbalists and things that I found absolutely fascinating. So, that’s how I got into this around 30 years ago. And, haven’t looked back since, and just having a… having a blast as we now move into how our genetics impacts things. So, that’s what we’re gonna… that’s what we’re gonna talk about today. Dr. Deb Muth 00:05:58 I’m excited to talk about this genetic thing. When you started over 30 years ago, what kind of patience and problems first inspired you to dig deeper into that root cause healing and kind of get into the genetic piece of it? Bob Miller 00:06:10 Sure. Well, you know, as a… now, I’m in a part of the country called Lancaster County, Pennsylvania, where there’s a lot of Amish and Mennonite, and they gravitate towards these things.So, this is their first thing to do, and that doesn’t work, then they’ll go other routes. So, you know, back then, we just saw typical, you know, a little tired, constipation. You know, a little bit of fatigue, arthritis, those kind of things. But things have changed dramatically over the years, as people are now getting more chronically sick. You know, it’s worse than it’s ever been. And what we’re finding is the, the culprits Primarily is mold exposure and Lyme disease. When people get those two together, they’re just… it’s an inflammatory cascade that nobody can seem to unravel. So that’s where we spend a lot of our time. And we’re also spending a lot of time looking at mental health, like ADD, ADHD. And, we give… this year I’ll be speaking at three autism conferences. And we can dig into that a little bit as to why we think we’re seeing such a dramatic increase. And aside from autism, that used to be 1 out of 1,000, now it’s 1 out of 33, or 23. You know, we’re also seeing dramatic increases in ADD, ADHD. People are stressed out. And today, I think we’ll have the time to actually go through and show how environmental factors combine with genetics to cause that to happen. So we’ll… we should have a fun visit here today. And today, I think we’ll have the time to actually go through and show how environmental factors combine with genetics to cause that to happen. So we’ll… we should have a fun visit here today. Dr. Deb Muth 00:07:37 This should be a fun visit. We can cover lots of topics. I am so excited. So, you founded Nutri Genetic Research Institute in 2015. What did you hope to accomplish, and what kind of surprised you in your findings so far about that? Bob Miller 00:07:51 Well, you know, let’s back up at what, you know, genetics is used for. Everybody’s familiar with 23andMe and Ancestry that, you know, tells you where your ancestors came from. Then you have your professional geneticists. I mean, these are people with a degree in genetics. And they’ll look for, you know, very odd sort of things that are prone to relate to a disease. So there are disease-related genetics. Well, in functional, we don’t look at either of those. We look at For example, how you’re breaking down your fats and utilizing them. How you’re recycling your glutathione. How you might be handling your iron. And none of those are disease-causing on their own.And none of those are disease-causing on their own. But when they pile up on you, and then combine that with environmental factors, that’s when things start to go south on us. So, that’s what we’re doing, we’re looking at patterns. And our first foray into this was, we did studies on Lyme disease. And our first foray into this was, we did studies on Lyme disease. So, we looked at, like, I think 50 people with Lyme disease. We looked at their genome. So, we looked at, like, I think 50 people with Lyme disease. We looked at their genome. And we found patterns that were more evident in those with Lyme. Now, this doesn’t… these genetics don’t mean you get Lyme, it just means if you get Lyme, you react worse to it. And we found patterns that were more evident in those with Lyme. Now, this doesn’t… these genetics don’t mean you get Lyme, it just means if you get Lyme, you react worse to it. So, as you know, some people get Lyme, they go on a round of antibiotics, and they’re done. So, as you know, some people get Lyme, they go on a round of antibiotics, and they’re done. Others have a little more struggle, and then others are struggling terribly for years. So there’s an old adage of genetics loads the gun, environment pulls the trigger. Dr. Deb Muth 00:09:14 Yeah, that is so true, and I think when we’re talking about Lyme and mold and things like that, we forget sometimes that our genetics can predispose us to be more sensitive to those things, and if we have genetic pathways where we don’t clear things properly, it’s harder for us to get them out of the body. And then you add on that whole rain barrel effect that we’ve always used as a functional medicine term, right? If the barrel’s half full, you’re okay. If it’s full, and now it’s spilling over, it’s a bigger problem. Have you guys found, too, that some of these environmental things actually are changing the genetics of people, or how they’re processing their own genetics? Bob Miller 00:09:53 Well, let’s go back to, Genetics 101. But we’ll go back a little bit further. So, what an interesting mechanism, what a miracle the body is. Bob Miller 00:10:03 Fats, carbohydrates, proteins, drink water, breathe air, expose the sunlight, and somehow everything gets made. I mean, when you just step back and think about that, it’s like, It’s pretty darn amazing. Dr. Deb Muth 00:10:15 I always tell women, you know, the fact that we get pregnant and we have healthy pregnancies and births is a miracle, because if we had to try to control that, that wouldn’t work so well. Bob Miller 00:10:25 Right. Well, that’s another miracle. These microscopic sperm and egg, human being, 9 months later, it’s like. But even inside of us. We are making our hair, our skin, our nails, our blood vessels, our ATP, our energy, it’s all being created. Well, that gets created by enzymes. So, enzymes take one substance, combine it with something else, and make something new. Then another enzyme comes along and does the same thing. Your DNA is the instructions on how to make the enzymes. So, when we are conceived. If it’s a, if it’s a female, of course, it’s the XX, the two chromosomes. You know, we’ve… everybody’s seen those… the genetics that… Listed pair. So, if it’s a female, the father donated the X enzyme. And the mother has no choice but to give the eggs, so that’s female. If the father donates the Y, you have a male that’s in chromosome number 1. Then 2 through 23 is the rest of the instructions on how to make enzymes. So, what can happen? We can get what are called SNPs, single nucleotide polymorphisms. And SNPs just mean that the instructions to make the enzyme’s not quite as good. So, if one parent gives a SNP on the making of an enzyme, The enzyme’s fine. It works. But, general rule of thumb, It may only work at 70-80% of efficiency. Now, a good analogy is think of an 8-cylinder and a 6-cylinder car. If parents give you good information, that’s like having an 8-cylinder car. If one parent gives you that snip, it’s like having a 6-cylinder car. Now, is a 6-cylinder car a fine car? Sure. It’ll get you from point A to point B, but it’s just going to have the power of an 8-cylinder. Then if both parents give you a SNP on the same enzyme, it may be 30-40%, and that’s like having a 4-cylinder car. Sits in the driveway, looks the same, puts gas in it, everything. But if you’ve got a 4-cylinder car. Probably not a good idea to go cross-country pulling a trailer behind you up and down mountains. Dr. Deb Muth 00:12:29 This is true. Bob Miller 00:12:32 So… We can get an 8-cylinder, 6-cylinder, or 4-cylinder enzyme. Now, if it’s not under a lot of stress, if that 4-cylinder car is just taking you to the bank and the grocery store. It’s just as good as an 8-cylinder car. But if you gotta pull that trailer, and there’s a lot of stress on it, being mountains, it’s gonna struggle. Now, there’s one other little caveat to this, and that is some genetic mutations are gain-of-function. They actually work faster. Now, we have enzymes that do all kinds of things. We have enzymes that make and recycle our antioxidants, but we also have enzymes that make inflammation. No, that’s a good thing, because if we get a virus or bacteria, if you didn’t make inflammation to kill it, well, we’d all die of infection. So, you know, we tend to think of free radicals as bad, antioxidants as good. They both play an important role. But interestingly, some of the major enzymes that make inflammation, they can be overactive. They can be turbocharged. And when they’re stimulated by environmental toxins, they overreact. Bob Miller 00:13:40 And therein lies the problem. When they overreact, we have a problem. Bob Miller 00:13:46 So, if we have genes that overreact when stimulated. And then the enzymes that take care of inflammation are underactive. Then you’re gonna be more inflamed. You know, the majority of people that, you know, come for functional medicine Or naturopathic help, or… Inflammation that they can’t seem to get under control. Dr. Deb Muth 00:14:06 Right. Bob Miller 00:14:07 And we will be, you know, during this hour, we’re going to look at some of the pathways that make that happen. So, what we can do then, we can’t change our genetics. When you’re conceived, that’s the hand you’re dealt. When your life would be over, if someone would take some tissue and measure, it’d be exactly the same as conception. Does it change. Bob Miller 00:14:28 The enzyme’s ability to do its job may be compromised. Because remember I said there’s a, the enzyme takes a cofactor. So an enzyme takes substance A, cofactor, make substance B. Well, if that cofactor’s not there, the enzyme’s not going to work either. So, you could have an 8-cylinder car, and if there’s no gas in it, it’s not going anywhere. So… It’s the strength of the enzyme, it’s the cofactor to do the A to B conversion. And that’s what we’re going to get into. So, many people say, well, where did these SNPs come from? Nobody knows for sure. Sometimes they’re what’s just called de novo, when the sperm and egg go together, the instructions get mixed up a little bit. We do believe a lot of it came from a long time ago, when we were almost wiped out by sexually transmitted diseases. And those STDs were altering the genes when the conception, in other words, when the sperm went into the egg, the STDs were interfering. And causing the problem, so… I often joke, if you want to blame somebody. Blame your great-great-great-great-great-great-great-grandparents for, being a bit promiscuous, so… Dr. Deb Muth 00:15:31 Yeah, for being… having a little too much fun, right? Bob Miller 00:15:35 So, we don’t know for sure, but, you know, there are some that, But most of the SNPs that we get inherit from our parents. So, if you look at a child. And you look at the SNPs. 99.9% of the time, it came from one of the parents. Dr. Deb Muth 00:15:50 In identical twins, do they have the exact same identical makeup? Bob Miller 00:15:54 Yep, Dr. Deb Muth 00:15:56 But not in fraternal twins, correct? Bob Miller 00:15:59 No, no, those could be different, Jeff. Dr. Deb Muth 00:16:00 It could be different because they have different sacs, they’re not sharing that same genetic makeup. Bob Miller 00:16:04 Yeah, so keep in mind, both your mother and your father have, you know, the two And so you get one from one parent, one from another. Dr. Deb Muth 00:16:13 So… Bob Miller 00:16:14 Interesting situation. I had, 3, 3 boys. And, we were looking at an enzyme related to breaking down oxalates. Now, the mother and father each had one SNP, and that’s called heterozygous. Three boys, and they all come together, they’re Amish boys, they’re a lot of fun. And I looked at their genomes, and the one boy didn’t have any SNPs at all. And one had won. And the other one had two. Dr. Deb Muth 00:16:41 Interesting. Bob Miller 00:16:42 So, we don’t quite know how these things get handed off, but with the parents each having one, you could have a child with none, one, or two. So, the one, his ability to break down oxalates, which is fine. The other one was slightly impaired, and the other one was dramatically impaired. So, you can have 3 children, and it all depends what the parents have. Now, if a parent has a homozygous, or 2 copies. And the other parent has nothing. Every child will have one. Okay. If both parents are homozygous, that they both have two, Every child will have two. Dr. Deb Muth 00:17:19 too. Bob Miller 00:17:20 Yes, so that’s the way it works, but, you know, but it’s somewhat rare that both parents are homozygous on an enzyme, but it can happen. Dr. Deb Muth 00:17:27 Do we think that infections today, like Lyme disease or mold exposure, things like that, if the parent, the woman, primarily, I’m thinking, is pregnant, and she actively has these infections. Can those infections affect the genetics, kind of like a past sexual transmission did where we thought back in the day? Bob Miller 00:17:47 Yeah, I… I mean, I’m not that much of a geneticist to answer that for sure, but my thought would be no, that at conception, the pattern’s made. Dr. Deb Muth 00:17:55 Okay. And then that’s… that’s the hand you’re dealt. Bob Miller 00:17:58 Yeah. So, I tell people we have good news and bad news. The good news is we can compensate for the weakness. The bad news is we can compensate for the weakness. Dr. Deb Muth 00:18:09 That is so very true. Bob Miller 00:18:11 Yeah, we can’t, because I often get asked, so we’ll do some things now, and we’ll check my genes again, and they’ll be better. It’s like, nope. Dr. Deb Muth 00:18:18 Oh, – – Bob Miller 00:18:19 You gotta play the hands you’re dealt, so… Dr. Deb Muth 00:18:21 That’s right. Bob Miller 00:18:22 You can test your genetics… if you’re looking at the same enzyme, you can test it every year. It’s not gonna change. It’s like the blueprint. Dr. Deb Muth 00:18:30 It’s good and bad, right? It’s the one test you only have to do once in your lifetime. Bob Miller 00:18:34 No, unless, you know, like, our. Dr. Deb Muth 00:18:36 All the time. Bob Miller 00:18:37 Yeah, now our test looks at, called the Functional Genomic Analysis Test of your genomic Resource. We look at 220,000 steps. Dr. Deb Muth 00:18:46 Wow, that’s a lot. Bob Miller 00:18:47 That’s not all of them. Dr. Deb Muth 00:18:49 Right. Bob Miller 00:18:50 So, maybe in the next year, we’re gonna come out with our third version of the chip. And then, if someone wants to get those new things that weren’t on it, they’d have to repeat. But whatever we measured is gonna stay the same. Dr. Deb Muth 00:19:03 That’s a lot of SNPs to look at. Bob Miller 00:19:05 Keeps us busy. Dr. Deb Muth 00:19:06 But there’s still, but there’s still SNPs that we. Bob Miller 00:19:09 That we’d like to have that we don’t have, so… Bob Miller 00:19:11 We started out with version 1 on our genetic test, then we worked with version 2, and we’re already compiling a list of what version 3 would look like. So if somebody has our version 2, And we’re saying, you know what, it’d be nice if we could see these, well, then you’d repeat, but it won’t change what you already know, so… Dr. Deb Muth 00:19:29 Got it, got it. So, when you started out, and you started looking at the research of Lyme disease and chronic infections, which detox pathways are most important for people who struggle with those conditions? Bob Miller 00:19:43 Okay. You know what might make sense as we do a screen share, and I’ll actually show you the pathway. Does that make sense? Bob Miller 00:19:48 Alright, so… let’s see if I… let me just press the share… Dr. Deb Muth 00:19:52 Yep, you should just be able to press share. Bob Miller 00:19:54 And… number 2. Okay. Are we seeing the screen there? Bob Miller 00:20:01 Okay. Dr. Deb Muth 00:20:02 So, this is a map that we made. Bob Miller 00:20:05 And by the way, this is not… All-inclusive of all the things we look at, but we believe this is a core issue. So, where we’re going to start here, there’s something called the microglia. And the microglia are glial cells. They’re in the brain and the central nervous system. And they’re very interesting little creatures, because most of the time, and this is just a drawing of what they sort of look like. Most of the time, they’re in what’s called the M2 anti-inflammatory mood. What that means, these little guys pick up dirt, debris, Recycle them. Turns on an enzyme called interleukin-10 that’s anti-inflammatory. And just kind of does general housekeeping. And just kind of does general housekeeping. However, when a trigger comes along. However, when a trigger comes along. They… it’s the same glial cell, but it moves over to a very pro-inflammatory enzyme. A pro-inflammatory glial cell. And it triggers these 3 enzymes, Actually, these four. That are pro-inflammatory. Tumor necrosis vector alpha, Interleukin-6. NF Kappa B, Inos. Now, these create inflammation. So you might think, well, why is that good? Well, if you have some foreign invader, virus, bacteria coming in, parasite. If you didn’t have these guys coming to the rescue, you would just die of infection. So, these guys are your friend unless they’re your worst enemy. Because TNFA, and we’ll show you when we actually do a demo account, TNFA can be overactive. So, in other words, it over-responds. Interleukin-6 can be overactive. And if Kappa-B can be overactive. The INOS, and I’ll explain each of these as we go through a demo, can be overactive. Now, what that means is, you’re very good at killing virus and bacteria. But this is where autoimmune disease comes in, and just inflammatory conditions. Now, this is just speculation, but we think what happened is, as you know. Thousands of years ago, we didn’t have refrigeration, we didn’t have sewer, we didn’t have pure water, and we didn’t have antibiotics. So, if you made it to 40, you were an old-timer, because everybody was dying of infection. So, what we believe happened is, by what’s called natural selection, Having these overactive. A thousand years ago was to your advantage. Dr. Deb Muth 00:22:31 Hmm. Bob Miller 00:22:32 But now… We have pure water, we have refrigeration, we have sewers, we have antibiotics. But now we have environmental factors that are stimulating them. Now it’s to our disadvantage. And we’ll talk about that a little bit as it relates to the hemochromatosis genes and maybe the G6PD. Dr. Deb Muth 00:22:48 Yep. Bob Miller 00:22:49 Now, why are we becoming so inflamed? Let’s look at the triggers. Now, one of my, favorite expressions is. I was born all the way back in 1954. Dr. Deb Muth 00:23:01 And it was a different world back then. Bob Miller 00:23:05 These are some of the triggers. And we’ll get into these, but right now, high fructose corn syrup, And the high-fat diet. High fructose corn syrup only came about in 1968. So now we’re being exposed to high fructose corn syrup. Then… we didn’t have these, these viruses like COVID. Dr. Deb Muth 00:23:26 Yeah. Bob Miller 00:23:27 Now, there’s now pretty strong evidence that COVID Was actually, you know, made as a gain of function. It’s debated, and I’m not taking an opinion on it, but there’s some people who believe Lyme disease was also a part of experimentation. Dr. Deb Muth 00:23:40 Go. Bob Miller 00:23:41 Then we have molds, and it appears as though mold is getting stronger. you know, 20 years ago, when I was seeing folks, mold wasn’t on the radar. I would say 7 out of the 10 folks we speak to today have mold problems. Yeah, 20 years ago, we talked more about mold allergy being an issue versus mold toxicity being an issue. Right. So… I know some folks are, you know, speculating what’s happening, but one of the theories out there is that EMF is strengthening mold. I don’t know if you ever heard that theory, and I don’t… Dr. Deb Muth 00:24:13 I have. Bob Miller 00:24:14 I’m not claiming it’s true, but it’s an interesting theory. Then even, you know, your black mold from water-damaged buildings. Then our air pollution is getting worse. We’re getting more toxic metals. Dr. Deb Muth 00:24:26 You know, if we have a… Bob Miller 00:24:27 You know, we’re gonna look back someday and say, what were we thinking, smearing aluminum into our armpits? The, what were we doing putting mercury in our teeth? Then, you know, glyphosate. When I was a kid, there was no glyphosate. So, all of these herbicides and pesticides. Polychlorinated biphenols, And then EMF. So, we love our cell phones, you know, and I think unless you, or in the middle of the desert, or down in a cave, you’re being exposed to EMF somewhere. So, you know, we have our cell phones with us, we have, We have Wi-Fi, the towers are everywhere. And we don’t know long-term, but we may find that this can… this creates some inflammation. And I don’t know if you get any folks, but do you have any folks that have… are they EMF sensitive? Dr. Deb Muth 00:25:16 Oh yeah, we have a whole bunch of them. Bob Miller 00:25:18 Yeah, and then if you have any TBIs, So, plenty of things here. that will stimulate into the microglia, M1. Now, you could say, well. We’re all pretty much exposed to the same thing. Why do some people get hit harder than others? So here’s where we’re gonna start. There’s an enzyme called Nrf2 and RF2. And Nrf2 is the enzyme that senses when there’s inflammation. And turns on hundreds of anti-inflammatory enzymes. We’ll show when we do the demo, you can have genetic weakness on NERF2. And NERF2 inhibits and slows down microglia M1. supports M2. Now, if it’s not complicated enough, there’s an enzyme called KEEP1. And KEEP1 inhibits NRF2. And you can actually have gain of function on keep 1, that makes Keap 1 stronger. So… A lot of the people who land on my doorstep So… A lot of the people who land on my doorstep Both parents gave a mutation on KEEP1, making it overactive. Both parents gave a mutation on KEEP1, making it overactive. Dr. Deb Muth 00:26:31 Hmm. Dr. Deb Muth 00:26:31 Hmm. Bob Miller 00:26:32 Suppressing Nrf2, nerve 2 might be weak. So, nobody’s putting the brakes on, M1. And by the same token, Nerve 2 supports M2. Then there’s a process called mTOR and autophagy. mTOR stands for mammalian tard of rapamycin, the growth of new cells. And then autophagy, taking our dead cells and recycling them. We need a balance between the two of them. If we didn’t have mTOR, the sperm and the egg would never become the baby, the baby would never become the adult, we wouldn’t make new cells. But our cells are constantly, you know, the old cells dying off. Autophagy is where we take that debris from the cell and recycle it, just like a farmer Plows the crop under at the end of the year. The dead plant then becomes the fuel for the spring, your dead cell becomes the fuel for the spring, and that’s autophagy. So we’re gonna look back someday and say, what were we thinking? We give our animals growth hormones so they get fatter faster. Oh my. So, we consume those animals, and inventory runs faster. Now, for anybody who’s, You know, maybe above 40, 45 years old. Think back when you were 12, and what did girls look like? They were primarily flat-chested little girls. Now they look like 16-year-olds. Because environmentally, we’re jacking up mTOR. So, mTOR stimulates microglia M1, suppresses microglia M2. Probably 80% of the folks we visit with. This is the part of the problem. NRF2 is weak. mTOR is strong. Environmental factors come along. And this guy gets carried away. He doesn’t do that burst and move back. Stays here. We’re calling that How environmental factors create a locked-in, pro-inflammatory. and neurotoxic phenotype. In other words, once it starts, it just keeps… Feeding upon itself. Alright, so what happens now when microglia is overactive. it triggers these 3 enzymes, TNFA, N of kappa B, And interleukin-6. Each one of these can have genetics that make them run stronger. Then it stimulates an enzyme called NLRP3, Which makes what are called inflammasomes. Now, guess what inflammasomes can be? Your best friend or your worst enemy? Because they will, if you’ve got, again, a virus or bacteria, or possibly even some bad cells in the body. They will zap them. Well, that’s good. Unless it’s overactive. Unless it’s overactive. And then what it does, through interleukin-1 beta, makes excess glutamate. And then what it does, through interleukin-1 beta, makes excess glutamate. Anxiety, gut inflammation, OCD, ADD, autism. And, you know, glutamate, we’ll talk about that a little bit, but glutamate makes you intelligent, highly motivated go-getter. but can also be excitatory. And then, look what it does. Let’s see, do I have the drawing tool here? Yes, I do. Okay. So, it comes down through here, Makes the glutamate. Comes back up through here. through the ADORA 2A enzyme, Then we’ve got a feedback loop that feeds upon itself. Then, through interleukin-18, we make histamine. and mast cells. And then through histamine receptor site number 1, we come back and spin it. And now you’ve just got this spinning feedback loop. So, the glutamate will make you anxious, the histamine will give you allergies and make you anxious. And you’re allergic to everything, and you’re feeling horrible. Now, it doesn’t end there, Dr. Dad. It then goes on to make something called gast dermins that creates pyroptosis, where it actually starts punching a hole in the cell membrane. And you’re only going to be as healthy as your cells are. Just a little background. You know, we’re made up of trillions of cells, and each one of them has what’s called a lipid bilayer, made from lipids, which comes from fats. And you’re only going to be as healthy as those membranes are. So that’s why we coined an interesting phrase. Cellular CPR. Construct the cell. Protect the cell. And restore the cell membrane. And we believe that’s going to be revolutionary in the functional medicine world. So… It’s not hard to figure out that if you start punching holes in the cell membrane, that’s not a good thing, okay? Bob Miller 00:31:22 Now… There’s an interesting molecule called NAD. Thicotide adenoside dinucleotide. And anybody who’s in the, you know, listening to the health podcasts and things, they’re… They’re, they’re learning about NAD. And I’m going to show you a chart later, all the good things that NAD does, but For the most part, it helps what’s called sirtuins. And sirtuins are quite interesting. If anybody’s looking at longevity. The sirtuins is where they’re looking at.Because sirtuins turn on good things. Turn off bad things. And I’ll show some charts on that later. So for right here, this sirtuin uses NAD, to slow down NF-kappa-B. CERT 2 uses NAD to slow down an ORP3. So, if we’ve got genetic weakness on these, or we don’t have enough NAD, We don’t hold this pathway back. Make sense? Dr. Deb Muth 00:32:24 Yeah, makes perfect sense. Bob Miller 00:32:25 Now, I’ll show this a little bit later. So, people are like, oh, well, I’m gonna start taking some NAD. Dr. Deb Muth 00:32:31 Right. Bob Miller 00:32:32 And there’s functional doctors who give NAD intravenous. It was just this morning, I was talking to a woman who said, Oh my gosh. I went and got intravenous NAD, and it took me a month to recover from that. Dr. Deb Muth 00:32:45 Hmm. Bob Miller 00:32:46 what happens is, and I’ll show this in a little more detail, there’s an enzyme called CD38, that’s stimulated by NF-kappa-B. And it takes NAD, To make intracellular calcium. that stimulates NLRP3 and actually makes things worse. So, if we have this guy upregulated, and I’ll show a chart what does that. taking NAD will make you worse. Again, when I go into the software, I’ll show you that whole pathway, so… I would encourage people, you know, just don’t go out and start taking massive amounts of NAD, you know, stick your toe in the water, see how you do. Because everything you’ve heard about, how good it is, is true, unless this guy says, oh, thank you very much, let me make more inflammation. Now, this might be part of our innate immune system, that if we have some pathogen that’s gonna kill us. By golly, we want that to happen. But if this is happening by environmental factors, Then it’s detrimental. So the immune system that protected us a thousand years ago now might be turning on us because of the environmental factors that we showed earlier. All right. Then there’s an enzyme called PARP that’s NAD-dependent, and that actually repairs strain breaks in your DNA. Now, the next thing that happens… is there’s an enzyme called NADPH oxidase that gets stimulated. and something called INOS. Now, I’m sure most people know about nitric oxide. It’s a gas that dilates your blood vessels. That’s why sometimes they’ll even give people drugs, nitroglycerin, to boost their nitric oxide. That’s why people are doing beetroots and other things to boost their nitric oxide. But there’s an OS3 enzyme that makes the nitric oxide that’s good for blood flow. But there’s an INOS That makes nitric oxide to kill pathogens. probably might be the third or fourth time I’ve said this. That’s a good thing, unless it isn’t. So, if it’s killing some pathogen, great. It was just misfiring. it combines… With superoxide that’s made by this enzyme, and makes something called peroxynitrite, which is one nasty free radical that chews you up and spits you out. So, the NOx enzyme, NADPH oxidase, uses NADPH, To make this free radical called superoxide. If we have time, we’ll get into it. NADPH is what your body needs to recycle your antioxidants.So, I coined the phrase, the NADPH steel. Where the NOX enzyme takes this very important NADPH, And rather than being useful, makes superoxide. Now, again, is that fine if you’ve got some bacteria to kill? Of course. But if it’s just chronically running, it’s just making all this chronic inflammation. Then it makes something called hydrogen peroxide. And we need to clear hydrogen peroxide by 3 enzymes, catalase, thyroid reduction. And glutathione peroxidase. If we have genetic issues on here, or we don’t have the cofactors. There’s something called the Fenton reaction, discovered in 1895 by Dr. Fenton. Where hydrogen peroxide combines with iron to make what are called hydroxyl radicals. And guess what they do? They create lipid peroxides, That damages your cell membranes. Now, again, the body’s pretty darn amazing. We have glutathione, And here’s where your body’s taking glutathione and recycling it. But look who’s needed to recycle it. NADPH. So, if this guy up here is chewing it up, We don’t recycle our glutathione. And then an enzyme called glufon peroxidase 4, Takes this damaged lipid and repairs it. So, here we’ve got this protecting, we want to protect it by not having this happen. But then we also need this guy to do the restoration. So, there’s a lot that can go wrong in here, Dr. Deb. Dr. Deb Muth 00:37:07 There’s a lot that could go wrong. And I can imagine some of my listeners are thinking that lipid peroxidase, is that the same thing as what they’re thinking of when we talk about lipids and cholesterol? Is that the same process that’s happening there? Bob Miller 00:37:22 Well, no, no, the lipids can be used to make cholesterol, but here we’re talking about where they’re going to build the cell membrane. And they’re being… and they’re being, destroyed. If anybody would like to see a visual representation of this, just go on YouTube. And type in, ferrooptosis Animation. cool little video, it’s about 3 minutes long, and it shows the lipids coming over, being oxidized, and now GPX4 fixes them, so… YouTube, Pharaoptosis Animation, cute little video. It’s just that really… Shows vividly what we’re… what we’re talking about here. Now, this is… Dr. Deb Muth 00:37:59 And so this is very common, too. Like, a lot of people do hydrogen peroxide IVs. Dr. Deb Muth 00:38:04 And so, if somebody doesn’t know their genetics, they could have a problem with doing those, just like they could doing the NADHIVs, correct? Bob Miller 00:38:13 Sure, yeah, yeah, yeah. So, I’ve talked to so many, you know, of course, the hydrogen peroxide kills pathogens. I mean, that’s what it does. So… but I’ve spoken to so many people that said. I had one client that said they’ve never been the same after having one hydrogen peroxide infusion. Dr. Deb Muth 00:38:30 Interesting. Bob Miller 00:38:31 Yeah. So… it can be… I see why people use it, because it. Bob Miller 00:38:36 pathogens, But on the other hand. And now’s a good time to speak about… I don’t have it on here, but there’s a, there’s an enzyme called the HFE gene. And that is what causes you to absorb iron. And there’s mutations in it that cause something called hemochromatosis. Were you overabsorb iron? Now, true hemochromatosis is when both parents give you a mutation. But there’s now growing evidence even a heterozygous can cause a little bit more iron absorption, not to the human chromatosis point, but overabsorption. So, if you overabsorb iron, And you have too much hydrogen peroxide that’s not cleared, All kinds of inflammation. Now, what’s happened is sometimes this inflammation Will damage the red blood cells. And some well-meaning doctor says, oh, you need some iron. And they take iron and it makes it worse. So, can’t tell you how many people I’ve said, you’ve got the overabsorption of iron, and they say, well, that can’t be right, because I’m low in iron. Well, that could be because it’s being chewed up here. Dr. Deb Muth 00:39:40 Sure. GPX1 and TXN turn it into, to water. The, catalase turns it into water and oxygen. Dr. Deb Muth 00:39:58 Now, I see a lot of my clients who have mutations or SNPs on that GPX gene, on that glutathione gene. And they really struggle to clear a lot of their toxins. Bob Miller 00:40:12 Sure. Dr. Deb Muth 00:40:14 Yeah, absolutely. Well, GPX4. Bob Miller 00:40:18 is what, repairs, but you can see GPX1 Is what uses glutathione. To turn hydrogen peroxide. So, but it all depends upon having enough glutathione. Dr. Deb Muth 00:40:30 Yeah. Bob Miller 00:40:31 Well, guess who controls making a glutathione? Dr. Deb Muth 00:40:34 Nerf 2. Bob Miller 00:40:37 So, if you have a keep one weakness, or strength to two… I’m sorry, keep one is too strong. Nrf2 is too weak. You don’t make glutathione. So, when a lot of people do that, it’s like, well, I’m gonna take glutathione. Dr. Deb Muth 00:40:51 Right. Bob Miller 00:40:52 And some do great, and some do poorly. You know, because… and I’ll show this on one of the other charts. You can see here that the, The glutathione has to be recycled. And if we don’t recycle it, it actually turns into superoxide free radical. So… NADPH are the cofactors, For taking the oxidi… here’s oxidized glutathione, here’s reduced. So, this is a good glutathione. After it does its job, you can see it becomes oxidized.We need to recycle it. Well, if we have weakness on the enzyme that does that, or a weakness in Nrf2, or not enough NADPH. The oxidized glutathione never gets recycled. So, I’ve talked to a lot of people who said, oh, glutathione made me so sick, and say, well. Dr. Deb Muth 00:41:43 Yeah. Bob Miller 00:41:44 You need it, but you need to recycle it. Dr. Deb Muth 00:41:46 Can you speak for just a brief moment, too, about MTHFR? That is a very popular gene, it’s all over social media as the major gene, but can you speak to a little bit about that, and how that fits into this whole process of things? Because it is just such a small piece. Dr. Deb Muth 00:42:04 understanding genetics. Bob Miller 00:42:06 Yeah, to be honest, it drives me nuts. Dr. Deb Muth 00:42:08 Me too. Bob Miller 00:42:11 Alright, so… You know, there are people on social media I won’t say what I think, I’ll be kind. But… But the, And, you know, they might mean well. But they talk about, if you have MTHFR and COMT and PEMT, that’s… oh my goodness, that’s horrible, and we’ll fix that for you, and you’ll be fine. Bob Miller 00:42:36 it just irritates me to no end. And it really could get anybody who’s doing this legitimately in trouble. I mean, I’m afraid someday, you know, there might be some cracking down on this kind of nonsense. Now, to answer your question about MTHFR. Dr. Deb Muth 00:42:51 I mean, it really is, but I’ll tell you what, why don’t we hold that thought until I go to another map and I can actually… Okay. Bob Miller 00:42:56 But the real… the cliff notes is the MTHFR puts a methyl group on your folate, which is needed, but it has gotten way, way, way too much attention. And people learn they have MTHFR, and they start taking a multivitamin with methylfolate, then they take a B vitamin with methylfolate. Dr. Deb Muth 00:43:13 And they’re pushing it too hard. Bob Miller 00:43:15 Yeah. So I can’t tell you how many people I’ve helped by saying, stop it. Dr. Deb Muth 00:43:20 Yeah, take less of it. Bob Miller 00:43:21 Take less of it, yeah. So, yeah. Yeah, there’s a… If somebody, say, ranked the enzymes at their level of importance, MTHFR might be 40 or 50 on a scale of 100, you know. Keep one Nerf two. big deals. Dr. Deb Muth 00:43:40 deals. Bob Miller 00:43:41 NQO1 that I didn’t even talk about yet, NQO1, takes your, NA… your NAD goes into NADH, To make electrons for the electron transport chain. you need NQ01 to bring that back. If that’s not working, and I’ll show you on the NAD map how disastrous that can be. Now, the next piece is here, and I think You know, if you talk to any school teachers and say, if you’ve taught for more than 10 years, how are the kids today? Every one of them says, more ADD, ADHD, more autism. Just look at human beings, we’ve never been so agitated. You know, everybody, and it might be a social media thing, but people take a position on something, and if anybody doesn’t share that position, they view them as the enemy. Dr. Deb Muth 00:44:29 And it’s kind of scary what’s happening to us. Bob Miller 00:44:33 So, we can’t agree to disagree anymore. We see anybody who has a differing opinion as the enemy. And, you know, there was… there’s people that didn’t have Christmas dinners together, because they had political differences, like… Dr. Deb Muth 00:44:44 Excuse me. Bob Miller 00:44:45 can’t you put your political differences aside to have Christmas together, you know? Dr. Deb Muth 00:44:49 Right? Bob Miller 00:44:50 become that, you know, no matter what your position is, and I’m not saying anyone’s right or wrong, I’m just saying. You know, in the old days, they used to say that the Republicans and Democrats in Congress would argue policy and then go have dinner together. And now everybody’s all up in arms, angry. Dr. Deb Muth 00:45:05 Yeah. Bob Miller 00:45:06 So… There’s likely multiple reasons for that. But let me show you one of them. That, you know, to what degree this is… very important, we don’t know, but I think We’re beginning to believe this is very important. So, there’s something… there’s a neurotransmitter called GABA. And God buys the don’t worry, relax, be happy. Chill. Okay. Dr. Deb Muth 00:45:31 Nobody has enough of that anymore. Bob Miller 00:45:33 Well, yeah, you’ll be surprised what I’m gonna show you. So, let me see if I can find a, Let me see if I can find the right slide here. Let me look for it here. So, there’s something called a GABA receptor site. And here you can see… This is a neuron, and this is where you, The neuron normally is excitatory. However, there’s normally low chloride in the neuron. Dr. Deb Muth 00:46:09 Hmm. Bob Miller 00:46:10 So, GABA itself is neither relaxing. For excitatory, all GABA does, it opens up what’s called a chloride channel. And then chloride, which has a negative charge, will flow into the neuron. Follow me there? Dr. Deb Muth 00:46:26 Yep. Bob Miller 00:46:27 And as it does, it changes this from a positive charge to a negative charge, And it’s relaxing. and inhibitory. Dr. Deb Muth 00:46:34 Hmm. Bob Miller 00:46:36 Now, on the other hand, there’s enzymes called NKCC1, That will push chloride in. and KCC2 that will bring chlor… oops and bring chloride out. And then there’s a sodium channel. And, sodium has a positive charge. And glutamate will push that in. So, as long as this is happening. And GABA says, receptor sites, open, chloride goes in, Chill. However, If NKCC1 Pushes extra chloride in. KCC2 doesn’t pull it out. and GABA hits the receptor site, the GABA comes flowing out, Sodium comes in, And now it’s excitatory. So Gabba didn’t change. GABA just opened the receptor site, that’s all it does. Dr. Deb Muth 00:47:33 Yeah. Bob Miller 00:47:34 But it’s the chloride balance that’s going to determine whether this is relaxing or not. Now, these are the things that go along with when they lose that KCC2 or gain NKCC1. Pain and sensitivity, burning electrical, neuropathic pain. Normal touch hurts. Sound and light sensitivity. Tinnitus can flare. Headaches and migraines. Seizure tendency. Body jolts. Spasticity, cramps, stiffness, startle reflex. Trouble falling asleep, non-restorative sleep. Anxiety, stress, reactivity, that’s what we have now. Hyperarousal, panic-like surges, irritability, racing thoughts. Brain fog, slowed processing, working memory slip-ups. Mental fatigue. Episodes of racing hearts, sweaty palms, guts on edge. Those are all the things that happen when this GABA switch occurs. Now, here’s what happens, and this is what I’m going to be presenting at an autism conference. When you have a newborn, they need that NKCC dominant to develop. By early childhood, it should… or, sorry, early adulthood. we should move over to the KCC dominant, that’s the taking the chloride out. Nice-looking 25-year-old boys, functioning very well. However, when we get microglia M1 upregulated. Because of environmental toxins, processed foods, Tylenol, aluminum. they stay in NKCC1 dominant, and there’s ADD, ADHD, Autism, the whole spectrum. because… They’ve not moved over to the… They’ve not moved over to the KCC2. And again, this is caused by… Environmental factors. Stimulating the microglia. And then, interleukin-1, interleukin-18 weakens KCC2, interleukin-1 beta, Strengthens NKCC1. high chloride. We open up the chloride channel, In Rebell Excitatory. So, I think when, When the pediatricians get ahold of this, they’re going to be very excited to know that This could be why we’re seeing such a rise, and not just autism, but ADD, ADHD, anxiety, the whole shit mess. Dr. Deb Muth 00:49:58 thing. Bob Miller 00:49:59 Yeah, so… and you can see NF-kappa-B stimulates that. These stimulate it, and I think that’s why everyone’s getting so anxious. Now, there’s a little bit more to it, and we’ll get into this when we look at some of the maps, but… The, the glutamate, Which is excitatory. will stimulate the NMDA receptor, make more glutamate, And glutamate will inhibit KCC2. And then we also need an astrocyte To, take both ammonia And glutamate, and… Turn them back into glutamine. And I’m going to talk to you a little bit about arachidenic acid, and if we have too much arachidenic acid. or TNFA is upregulated, that doesn’t happen. Ammonia goes up, and there may be multiple reasons for this, but this is a reason why some of the autistic kids do flapping. Dr. Deb Muth 00:50:49 Hmm. Bob Miller 00:50:50 Because they’re not clearing their ammonia. And you can tell if somebody has high ammonia by… they get that old person smell, you know. Dr. Deb Muth 00:51:00 Yup. Bob Miller 00:51:01 your vehicle cycle’s not taking out the, the ammonia. Now, last pathway here. There’s growing interest in mast cell activation. So, back here, we talked about peroxynitride. And that will stimulate mast cells, and those are white blood cells that are your best friend, unless they’re your worst enemy. Then it’ll make histamine. And there’s enzymes called histidine decarboxylase that’ll make more. Dr. Deb Muth 00:51:28 I’m sure everybody’s heard of DAO, the enzyme that degrades histamine. Yep. Bob Miller 00:51:31 We can have genetic weakness, we don’t make that. There’s an enzyme called histamine and methyltransferase, That, That breaks down the histamine. Then if we don’t do that, it’ll get stuck in the histamine receptor site. And then it’ll make something called, renin. Which will cause angiotensinogen to turn into angiotensin. One, that turns into angiotensin II,And that’s where people make aldosterone, where they’ll get the, The swollen ankles and high blood pressure. But interestingly, there’s an enzyme called ACE2, that takes this guy and turns it into angiotensin 1-7, Which is anti-inflammatory and also inhibits… TNFA. Now, you can have weakness on ACE2, But… and anybody’s saying, that sounds familiar? Dr. Deb Muth 00:52:25 That’s where COVID comes in, using ACE2. Bob Miller 00:52:28 And now we just found there’s literature that if you get COVID long enough, it can actually make ACE2 not be able to work as well. So look what it does. It comes down here, stimulates the NADPH oxidase, More superoxide. More peroxynitrite. And we’re on a cycle here. We’ve actually named this the Home Cycle Hypothesis, the proposed feed-forward loop. That just keeps feeding on itself. All being caused by… Primarily, The environmental factors. But hitting those who have genetic weakness the hardest. That’s why. Dr. Deb Muth 00:53:08 To the people. Bob Miller 00:53:09 Don’t live in a moldy house. One person is sick as can be, and the other person says, well, you must be imagining things, because I don’t feel anything. Dr. Deb Muth Yeah. Same thing with long haul, right? Two people can both get sick, one gets sick and never seems to recover, and somebody else gets sick, and they have absolutely no problems with it at all. Bob Miller 00:53:30 Sure. Well, think about it, if you get COVID, and ACE2 is weak, and some of this other stuff is going on. This thing just starts feeding upon itself. Dr. Deb Muth 00:53:38 Keep creating more inflammation, more complications, nothing’s calming down. Bob Miller 00:53:43 Yeah. Now, you, you ask about, MTHFR. So, this is the, this is the, the software called Functional Genomic Analysis. There’s a demo report we have. So, let’s talk a little bit about, MTHFR. So, we actually have a map called a methylation map. Now, what happens is, when you do your saliva test, you, you know, you spit, you put some saliva. in a collection kit, goes to a lab, takes out the DNA data, sends it to the computer, and now you can actually see it visually. Okay. So, it’s gonna take a second for this, data to load up, it’s, and each of these Circles, each of these ovals, is an enzyme. And the data gets loaded up to see where it is. So, until it gets loaded up here, I didn’t preload this. There it goes. So… The primary thing about methylation is There’s a nasty substance called homocysteine that, if it’s too high, can really be detrimental. The body takes methylfolate, and combines with methyl B12, To bring this back up to methionine. And then through the MAT genes, we make SAMI, S-adml methionine. Which is involved in so many processes. Then after it does its thing, it turns back into homocysteine. And this thing needs to keep spinning around. That’s why, you know, it’s a good idea to keep homocysteine at, do you have a number that you’d like? 7, 8? What do you like for a number? Dr. Deb Muth 00:55:24 Yeah, I like mine below 7. Bob Miller 00:55:26 Yeah. So if the homocysteine goes too high. It, caused all kinds of problems. So, here’s where you ask about the MTHFR. So, here you can see on this individual. I click on MTHFR, and you can see it comes up here, here’s the C677. And you can see here where it says, variants. I’ll… I’ll draw in case somebody’s having a hard time seeing that. So, you can see there’s nothing in there. That means there’s no genetic mutations. If one parent would have given a mutation, there’d be a 1. If both parents did, there’d be a 2. Now, here’s why Yes, methylation is important, I’m not saying it isn’t important, but look at this MTHFRC677. In my software. Only 42.5% of the population does not have a mutation. 44.7% have won. 12.9 have 2. So, this isn’t some rare, oh my god, I’m gonna die… Kind of thing, yeah. Dr. Deb Muth 00:56:27 Right. Bob Miller 00:56:28 So, And then what happens is that, and again, I’m not dismissing methylation, I… we could do a whole show on methylation. Bob Miller 00:56:36 get it. But I think that what people are doing is they’re, they’re learning about MTHFR, they get it measured, they panic. They start taking massive amounts of methylfolate, which many times is to their detriment. Dr. Deb Muth 00:56:50 Well, it’s… and isn’t it true, too, with MTHFR, like, you have to also look at MTR, MTRR, and the more we stack up of those, the more complicated than MTHFR can be. It’s not… it’s not as simple as just saying MTHFR 677 versus 1298. It’s more complex than that, kind of like what you’ve already shown with some of the other things. There’s more to it than just that one little sliver. Bob Miller 00:57:17 Oh, sure, well, let’s take a look. So, remember I said there’s a cofactor? One of the cofactors is called FAD. Just a Bob Miller observation, that’s all. But when people have trouble with their riboflavin and they don’t have enough FAD, They’re doing much worse than people who have just a C677. So, right here, you could have perfect C677th. And if you don’t have the cofactor, it’s not gonna work, okay? Dr. Deb Muth 00:57:48 And as you said, there’s an MTR enzyme. Bob Miller 00:57:51 that takes methylfolate and methyl B12, to spin it around. So, here on this individual. here’s your… here’s your B vitamins, or I’m sorry, your B12s. There’s an enzyme called TCN1 that takes it from the stomach into the blood. Then there’s other enzymes that take it from the blood into the tissue. And if you’re having trouble here. Well, then you’re not going to have this working, so… Even if you don’t have MTHFR, And you have MTR, like this, no, I’m sorry, this person doesn’t. But they have the MTRR, and then they don’t have enough B12, this isn’t gonna work, aside from that. And then there’s a middle pathway. And then there’s enzymes called the MAT1. they take the methionine to the salmon. If that’s not working, we stick… we get stuck in methionine. So, it’s, it’s not just an MTHFR. And then, one of the things that people forget about. is through these CBS enzymes and CTH, We make cysteine, which is needed to make glutathione. The master antioxidant. So, it really is that… I call it the, The 3D chess game played underwater. Dr. Deb Muth 00:59:07 It really is. I mean, I see people who have CVS, COMT, glutathione, MGHFR genes. And some of them function just fine. Like, they have Like, I look at this person and I’m like, oh my gosh, I don’t know how they’re functioning because they’re double mutated on so many pathways, but yet they don’t have a lot of symptoms, they don’t have a lot of complications. Somehow their body has figured out a way to adapt to what it has so it can stay alive and it can function at a high functioning level. Bob Miller 00:59:36 Yeah, and they may be, you know, eating right? Yeah. Staying out of a moldy house. reducing stress. So, it’s diet, it’s stress, it’s genetics, environmental factors. So, yeah, we can’t just say somebody’s gonna be good or somebody’s gonna be bad. You know, some people get scared, oh, I got all these, it’s like, well… Bob Miller 00:59:56 Are you living in a moldy house? You know, and if you live in a moldy house and your glucuronidation pathway doesn’t do well, or if you’re, you know, a smoker, or you’re constantly eating junk food, I mean, all. Bob Miller 01:00:07 things come together. Although, you know, when we focus on genetics, we’re well aware that this is just a piece of it. You know, you could have identical twins, Genetically, and if one… Is exposed to mold and smokes and drinks and stressed out. They’re gonna be a whole lot sicker than their sibling. Bob Miller 01:00:28 Yep. Dr. Deb Muth 01:00:29 Yeah, it’s that concept of taking twins, and one gets raced with one family, and one gets raced with another family, and they don’t have the same… problems that… that each other have, you know? It’s a very unique situation, we don’t think about that enough. Bob Miller 01:00:44 Alright, so again, genetics loads the gun, environment pulls the trigger. So, if you’ve got a loaded gun, but you don’t have the triggers, you’re okay. Dr. Deb Muth 01:00:53 Yeah. Bob Miller 01:00:54 Yeah. So, remember I said I was going to talk about NAD? So, here’s NAD, and what it does, it turns into NADH. And what NADH does, it, Comes down this pathway, what’s called the electron transport chain. And that makes your ATP, that’s your energy. So, if this wasn’t working, we wouldn’t be alive, because we wouldn’t have energy. So it donates an electron, that’s why it’s called electron transport chain. So, we need NAD, To make this, to make the energy. But remember I said that NQ01, this would probably be, like, on my top 10 list of… Bob Miller 01:01:36 Much more important than MTHFR. This one takes NADH back to NAD. If we’re stuck over here, We’re low in this NAD+, But what happens is, NQO1 also provides CoQ10. And CoQ10 Is what’s needed for the electron transport chain to flow. So if we get too many electrons up here. And they don’t turn them into energy. They make a nasty free radical called superoxide. Okay. Now, NAD plus also makes NADPH, And that is needed. Remember I said we need to recycle our antioxidants. So, if we have a problem with FAD from riboflavin. Yeah, we don’t have enough NADPH, Glutathione’s not getting recycled, and you’re gonna be inflamed. And you take glutathione, you’ll feel worse. There’s another enzyme called thimoredoxin. Same thing, needs NADPH and FAD. And same way with your nitric oxide, there’s an enzyme called NOS3, That makes the nitric oxide that dilates your blood vessels. And if we don’t have enough NADPH or fat, You’re gonna make superoxide. Rather than nitric oxide. Now, remember

Off The Grid: Leaving Social Media Without Losing All Your Clients

Harry Doull grew up living in a small family hotel in the French countryside. Then he worked for the UN and Google, before leaving tech behind to co-found his candle company, Keap. This week, he's on the podcast to share why he left tech for candlemaking, and how he's grown Keap without social media or Amazon — while still garnering plenty of customers, partners, and awards, including landing on Wirecutter's best candles list. This one's for all the product-makers out there and anyone who believes business without social media can't scale. They can! We're proving it! Buy a candle & join us! ALSO — If you want to try a Keap candle, use the code OFFTHEGRID for 15% off your first purchase. My faves are: Timur Moon, Wood Cabin, Wild Figs & the brand new Grapefruit + Yuzu (affiliate links) And if you want to partner with Keap, check out their Mindful Creators program.  RESOURCES + LINKS

Lead Through Strengths
Tech Stack for Coaches

Lead Through Strengths

Play Episode Listen Later Oct 26, 2025 39:53


In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring systems, and even email marketing tools. Adding tech to your process should save you time and money, not cause you headaches and cost you cash. Our goal is to help you streamline your processes so you can focus on what you do best – coaching! Are you ready to take your coaching business to the next level? Listen in as we share our personal experiences with different tools and provide recommendations that can help you build a solid tech foundation for a thriving coaching practice.

Let's Talk Dog Business
From Chaos to Confidence: Streamlining Your Business with Smart Systems

Let's Talk Dog Business

Play Episode Listen Later Oct 7, 2025 57:44


DESCRIPTION In this episode, Jo & Vicky sit down to talk about – using systems in your business. On the surface this sounds like a boring subject, an episode you might be tempted to skip. But, when you invest in the right business systems and learn to use them well you end up saving a huge amount of time and money, which also greatly reduces your stress levels. Listen in to learn how to choose the right systems, buy them at the right time and use them in a productive way. KEY TAKEAWAYS A CRM system helped Vicky and Jo streamline their appointment management, automate reminders, invoicing, client sign up and more. The right CRM gives you an overview of each client, so you can target them with the right messages and products. Start simply, and when you are ready to scale, invest in the systems you will need to manage a larger customer base. The right CRM will improve your customer experience and ensure all leads are followed up on. Automating your social media is a huge win. Consistent posting builds trust and the algorithm loves it. Avoid shiny object syndrome. Only buy what you need and don´t waste time trying to learn the features you don´t need to use yet. AI tools like ChatGPT can become a strategic partner in your business. Jo explains how she has trained it and which version to use. AI is a great writing assistant. Don't overcomplicate your website. Bloat stops people finding what they need. Remember, human connection is still your most powerful business tool. Don´t automate everything, still make those personal calls, reply in person and comment. BEST MOMENTS “Business systems sounds really boring, but you know us, we're going to jazz it up. We're going to CBA it up.” “If you are serious about building your business purposefully, you do need to invest in those systems.” “That's where the systems really come in, because you do get a lot of time back if you use them appropriately, and it's at the right time in your business to use them.” “For A CRM system, our biased verdict is Keap. We do have an affiliate code that we can give you to get you a storming deal with them.” “I'm a big, big advocate of chat, GPT and AI.”     EPISODE RESOURCES http://www.keapnow.com/canineplaybook SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity/ Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email hello@caninebusinessacademy.com ABOUT THE HOSTS Meet Jo and Vicky! They bring a combined 25 years of expertise in the canine industry. Jo, with a background in corporate business, and Vicky, a dedicated advocate for rescue organisations, form an unstoppable team. Beyond the mic, their lives are a whirlwind – managing two successful businesses, pursuing a full-time university degree, and parenting two little ones under four. Each of their homes combined is a lively menagerie, housing five dogs and an abundance of chickens. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

The Email Marketing Show
Kajabi, Keap & ActiveCampaign Price Hikes: Should You Switch?

The Email Marketing Show

Play Episode Listen Later Oct 1, 2025 17:28 Transcription Available


Everybody's freaking out.Your feed's full of panic. Kajabi just hiked its price by $480 a year. Keap's up 25% to 50%. ActiveCampaign's not far behind. Even MailChimp is climbing. So now the big question: should you switch email platforms?Before you jump ship or write a rage-fueled social post, read this. Let's unpack what's really going on and how to beat the price hike without blowing up your business.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

The Dan Bradbury Podcast
294: The $100M Scaling Lesson

The Dan Bradbury Podcast

Play Episode Listen Later Aug 15, 2025 38:20


Clate Mask scaled Keap from startup to $100M+ in revenue and learned some painful lessons along the way.In this interview, he shares the moves that worked, the ones that didn't, and what he wishes he knew before selling.His #1 takeaway?Hire the right people before you think you can afford them (you'll see why).If you want to scale faster and smarter, the Scale & Exit Masterclass shows how to structure your business for maximum growth and value.https://findyourleveragepoint.com/scale-and-exit

WBSRocks: Business Growth with ERP and Digital Transformation
WBSP718: Grow Your Business by Understanding Keap's Capabilities, an Objective Panel Discussion

WBSRocks: Business Growth with ERP and Digital Transformation

Play Episode Listen Later May 13, 2025 60:35


Send us a textCRM systems generally center around four main suites—sales, marketing, customer service, and field service—often enhanced by contact center capabilities, though smaller platforms may streamline their offerings to focus primarily on marketing and lead generation. While enterprise-grade CRMs tend to offer robust, native support for complex features like CPQ and subscription management, smaller solutions often rely on third-party integrations to meet industry-specific needs. In this context, Keap stands out as a CRM designed specifically for small businesses, prioritizing simplicity, marketing automation, and affordability over extensive transactional or field service functionalities. Its position in the CRM landscape reflects a clear trade-off: it may lack the depth of enterprise tools, but excels in providing an accessible, all-in-one solution for small teams aiming to streamline customer engagement and growth.In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Keap's capabilities. We covered many grounds including where Keap might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Keap.Background Soundtrack: Away From You – Mauro SommFor more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Product-Led Podcast
How to Infuse Onboarding Coaches into your Strategy to Accelerate Customer Success

Product-Led Podcast

Play Episode Listen Later Apr 30, 2025 39:30


Integrating onboarding coaching into your strategy can improve customer success and drive acquisitions, especially if your SaaS product is more complex or targets enterprise users. But where do you begin? In this episode, Wes is joined by Clate Mask, CEO and founder of Keap, to talk about the importance of understanding user needs and delivering tailored solutions through coaching sessions. Doing so bridges the gaps in product understanding, knowledge, and skills.    Key Takeaways: [2:30] What SaaS companies benefit the most from onboarding coaches  [8:20] Why Keap started using coaching  [16:30] The economics of hiring onboarding coaches [19:45] Must-have skills for these coaches [26:00] Ways to tailor coaching to your SaaS product [33:30] Clate's new book Conquering the Chaos About Clate Mask: Clate is the CEO and co-founder of Keap, the leading provider of business automation software for small businesses, and co-authored Conquer the Chaos: The Six Keys to Success for Entrepreneurs. Links: Clate Mask | LinkedIn Conquer the Chaos

An Aromatic Life
Sustainability Myths in Perfumery (Whiff of Wisdom) | Christophe Laudamiel

An Aromatic Life

Play Episode Listen Later Apr 3, 2025 13:37


#145: In this week's whiff of wisdom, Master Perfumer Christophe Laudamiel explains what people, especially the media, get wrong about sustainability in Perfumery. To listen to the original full episode go to episode #80.Whiff of Wisdom is a biweekly format that spotlights an inspirational insight from a previous guest. The aim is to offer you a whiff of wisdom for your aromatic life.Learn more about Christophe and his work ⁠here⁠.Learn about Christophe's initiative ⁠The Perfumery Code of Ethics⁠.Read the Keap article about ⁠Fragrance Transparency: Natural vs Synthetics⁠Follow Frauke on Instagram: ⁠⁠⁠⁠@an_aromatic_life ⁠⁠⁠⁠Visit Frauke's website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.anaromaticlife.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Get No Place for Plants children's book on Amazon⁠Learn about Frauke's ⁠⁠⁠⁠⁠⁠⁠Scent*Tattoo Project

Sell With Authority
How to Elevate Your Leadership Playbook, with Brett Gilliland

Sell With Authority

Play Episode Listen Later Feb 5, 2025 46:53


I am super excited about the conversation with my special guest joining this episode of Sell with Authority, Brett Gilliland. Co-Founder and CEO of Elite Entrepreneurs, Brett and his team teach “The Proven Leadership System” to help 7-figure businesses scale to $10 million and beyond. Before founding Elite Entrepreneurs, Brett spent 10 years helping Keap grow from a 7-figure software company to over $100 million in annual revenue. He's an expert in leadership, strategy, and organizational development — and he's helped hundreds of agency owners push past obstacles to hit new levels of success. Brett brings a treasure trove of expertise from his vast experience in leadership, planning, and operational discipline. Here's the reality — change is inevitable in business, and the key to thriving lies in being ready and adaptable. All your work — all your long nights — all your weekends — all the blood, sweat, and tears you and your team are investing toward the goal of growing your shop — may be for naught if you don't have a leadership plan in place for how you will deal with the challenges that growth presents along the way. Brett shares how aligning everyone with your core purpose and values provides solid stability — giving your team the resilience and mindset to pivot and grow — no matter what change comes your way. If you take and apply the insights and wisdom that Brett shares during this episode — you'll be in the right position to raise the bar of excellence — and sell more of what you do. What you will learn in this episode: How to create leadership stability amidst chaos and change The power of co-creating clarity with your team for collective success Strategies to keep your business nimble and effective during adversity Understanding the “What by When” mission to anchor your agency's vision How strategic focus can transform resource allocation and impact The importance of onboarding in effective team integration Resources: Website: https://growwithelite.com/ LinkedIn Personal: https://www.linkedin.com/in/built2lastchamp/ LinkedIn Business: https://www.linkedin.com/company/elite-entrepreneurs/ Facebook: https://www.facebook.com/growwithelite/

The Daily Mastermind
Building Authority through FB Ads with Jamie Gilleland

The Daily Mastermind

Play Episode Listen Later Jan 15, 2025 40:19


In this episode of the Daily Mastermind, George Wright III interviews Jamie Gilleland, a seasoned business leader and CEO of RIF Social, about her journey in business and the importance of automation. Jamie shares her extensive background in business innovation and digital marketing, including her work with Infusionsoft (Keap). She discusses her transition to leading RIF Social, which helps businesses leverage automation and social media ads for enhanced sales and marketing. They highlight the power of automated Facebook ads to increase visibility, authority, and audience engagement, while also discussing the personal challenges Jamie faced, including overcoming a brain tumor and how it shaped her approach to business. Jamie offers insights into building a successful business and creating a life-focused business structure. Tune in for valuable advice on how to automate your business for greater efficiency and success. 01:53 Jamie's Background and Early Career05:20 Overcoming Personal Challenges13:23 The Power of Automation in Business23:27 The Benefits of Automated Facebook Ads33:17 Getting Started with RIF Social38:03 Conclusion and Final Thoughts Thanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day. George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at www.JoinTheEvolution.comAbout Jamie Gilleland:Jamie Gilleland is a seasoned entrepreneur, renowned speaker, and business strategist with over two decades of experience in business innovation and development. As the CEO of Riff Social, she specializes in helping businesses harness the power of automation and social media advertising to drive growth and scale operations efficiently.Jamie's impressive track record includes co-founding top franchise concepts, leading IPOs, and mastering cutting-edge marketing technologies like Keap (formerly Infusionsoft). Her passion lies in empowering entrepreneurs to create systems that enable them to focus on what matters most—building a business that supports their ideal lifestyle.Jamie's journey is an inspiring testament to resilience, having overcome significant personal challenges, including a life-threatening health diagnosis, to achieve incredible professional success. Her mission is to help others achieve clarity, consistency, and authority in their industries.When she's not revolutionizing businesses, Jamie is dedicated to sharing her story, mentoring others, and staying ahead in the ever-evolving digital landscape.Guest Resources:BOOK with JAMIE: CLICK HEREWebsite: https://www.rifsocial.com/Youtube: https://www.youtube.com/@rifsocialFacebook: https://www.facebook.com/rif.social/About George Wright III:George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles

More Perfect Marketing
Six Keys to Entrepreneurial & Life Success (with Clate Mask)

More Perfect Marketing

Play Episode Listen Later Dec 9, 2024 34:37


Entrepreneurs and small business owners often face a unique blend of challenges and opportunities, where the stakes are high and the journey is filled with both excitement and uncertainty. But what if there was a set of practices or habits that could guide you towards consistent growth and success? On this episode of we explore just that. My guest is NY Times best-selling author, the CEO and co-founder of Keap, Clate Mask. Keap, the leader in small business automation software, is an 8-time Inc 5000 winner and is widely used by savvy small businesses to grow with automation. Clate's passion is helping small businesses conquer the chaos and grow their business using the Six Keys to Success. When Clate isn't serving entrepreneurs and building Keap, he loves to spend time with his wife, Charisse, their six kids, and their grandkids. He also loves playing golf and watching sports, with serious passion for the Arizona pro sports teams. He is intimately familiar with the balancing act of entrepreneurs, which is what drove him to discover and teach the Six Keys. Because success as an entrepreneur means having a great business and a great life. In our discussion, you don't just get a list of to-dos from Clate; you get a roadmap for creating a more organized, strategic, and inspired approach to your business and life. Habit-forming and consistency are key, but it's the strategic planning and leadership components Clate shares that truly set this episode apart. Automated processes in customer interactions are discussed not as a way to strip away personal touch but to enhance efficiency while maintaining genuine connection. For more insights and practical tips, make sure to listen to this engaging and enlightening episode. Clate's wisdom and actionable advice are simply too valuable to miss. Links Mentioned: Conquer the Chaos Book: https://conquerthechaosbook.com/ Keap Playbook: https://www.keap.com/playbook

The Smart Real Estate Coach Podcast|Real Estate Investing
Episode 482: Scaling from $100K to $1M in Business with Brett Gilliland

The Smart Real Estate Coach Podcast|Real Estate Investing

Play Episode Listen Later Nov 20, 2024 33:42


In this episode, host Chris Prefontaine reconnects with his coach and mentor, Brett Gilliland, CEO of Elite Entrepreneurs. Brett shares insights from his years of helping businesses scale, including strategies to transition from solopreneurship to building a high-performing team. Drawing on his experiences leading organizational development at Keap (formerly Infusionsoft) and guiding businesses through their seven- to eight-figure journeys, Brett offers actionable advice for entrepreneurs looking to grow.    From understanding the stages of business growth to avoiding common pitfalls, this conversation is packed with value for anyone eager to take their business to the next level.   Key Talking Points of the Episode   00:00 Introduction 03:17 The mental shifts required to transition from solopreneurship to scaling a business 05:19 What it takes to scale a business successfully 07:56 How Elite Entrepreneurs helps businesses scale the right way 11:10 The key stages of business growth: going from $100K to $1M and beyond 13:34 How to avoid “5-to-9 management” in your business 20:24 The importance of understanding your numbers and tracking revenue per employee 24:34 Elite Entrepreneurs programs for businesses under $1M 27:20 Brett's advice for entrepreneurs looking to scale their businesses   Quotables   “Scaling isn't for everyone, but for those who want it, the path is clear and achievable.”   “Your network is your net worth—partner with the right people to make growth possible.”   “You can do this. It's not for an elect few; it's for anyone willing to learn, act, and persist.”   Links   Elite Entrepreneurs https://growwithelite.com   Brett Gilliland brett@growwithelite.com   Real Estate On Your Terms and Deal Structure Overtime https://wickedsmartbooks.com/podcast   FREE Master's Class https://wickedsmartacademy.com/mastersclass   FREE Strategy Session with Chris Pre https://smartrealestatecoach.com/chrisprecall   FREE Workshop https://smartrealestatecoach.com/pcws   QLS Homestudy Course https://wickedsmartacademy.com/course/qls-homestudy-4   Investor Resources https://smartrealestatecoach.com/resources   3 Paydays Apprentice https://smartrealestatecoach.com/apprentice   In the Trenches Bootcamp https://smartrealestatecoach.com/ittb-pod   REI Blackbook https://smartrealestatecoach.com/REIBB-DD

Neville Medhora Talks Copywriting
SWIPES Email: US Elections, Life Lessons, Bumper Stickers, Cattle Branding, Keap, Marketing Reminder

Neville Medhora Talks Copywriting

Play Episode Listen Later Nov 1, 2024 8:52


The U.S. election process is more complex than it appears. Bumper stickers have mostly shifted to online platforms. Branding cattle has had its amusing moments. Keap was sold for a lower price due to usability issues. Additionally, it's time to prepare holiday marketing to stay ahead of the rush.

Sell With Authority
How to Master Strategic Automation, with Clate Mask

Sell With Authority

Play Episode Listen Later Oct 9, 2024 46:20


In this episode of Sell with Authority, we tackle one of the biggest challenges agency owners face — the constant cycle of feast and famine in business development. If you've been in the game for a while, you know exactly what I mean. One minute, you've landed several new clients, and everything's humming along. The team is busy, cash flow looks great, and the office energy is high. But then — it hits. A client moves on, another cuts back on their budget, and suddenly, you're scrambling to fill the gaps. It's a rollercoaster — and one too many agencies never escape because they don't harness the power of automation to stabilize their biz dev efforts. That's exactly why I'm thrilled to welcome today's guest expert, Clate Mask, Co-Founder of Keap. For those of you who might not know, Keap is an automation platform we've used here at Predictive for over a decade. So — when Clate reached out to explore a content partnership, it was a no-brainer. We're already big believers in the platform because it helps solve this exact problem. Clate shares insights on how to integrate automation into your biz dev strategy — so you can start pulling yourself out of that feast and famine cycle. If you take and apply the golden nuggets Clate shares in this episode, you'll find new ways to automate your agency's biz dev process. Break free from the feast and famine cycle once and for all — because when you automate, you'll consistently sell more of what you do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 45 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: How personalized communication and automation can coexist to enhance right-fit client relationships The first step to starting automation for agencies Types of lead magnets that resonate with your target audience and drive lead-gen How lifecycle automation can prevent operational inefficiencies How to turn SOPs (standard operating procedures) into strategic automated processes that streamline business operations Resources: Website: www.keap.com LinkedIn Personal: https://www.linkedin.com/in/clate-mask-b0b386128/ LinkedIn Business: https://www.linkedin.com/company/keap-growing/ Growth and Freedom Playbook

Straight Talk with Sally
Unlocking Leadership Potential: The Power of OMNIsam with Sally

Straight Talk with Sally

Play Episode Listen Later Aug 13, 2024 30:14


In this episode, Sally shares her entrepreneurial journey from relying on popular software tools like Kajabi and Keap to building her own platform, OmniSAM. After achieving significant success with the former, she encountered limitations that led her to develop a custom solution. Despite challenges and setbacks, Sally persevered, forming a strong team to bring OmniSAM to life. She candidly discusses the emotional toll of transitioning away from familiar tools and the excitement of launching her new platform, inviting listeners to be part of a community focused on both business growth and making a positive impact. KNOW MORE ABOUT OMNSAM HERE: https://omnisam.com.au/ -------- We just got featured on Feedspot's list of Australian women's lifestyle podcasts. Check it out at https://blog.feedspot.com/australian_women_lifestyle_podcasts/ Register here and take the first step towards your course creation success: https://www.sparkleclassacademy.com/infographic Connect with Sally and the Sparkle World:  Website: https://sparkleclassacademy.com/ Instagram: https://www.instagram.com/sallysparkscousins/ Youtube: https://www.youtube.com/@SallySparksCousins Facebook: https://www.facebook.com/SallySparksCousin

The Influential Personal Brand Podcast
4 Painful Lessons I Wish I Knew Before Becoming An Entrepreneur

The Influential Personal Brand Podcast

Play Episode Listen Later Aug 9, 2024 9:37


We are back with another special recap episode of the Influential Personal Brand Podcast! Today's recap is based off of our interview with Clate Mask, CEO and Co-Founder of Keap. Join Rory as he shares four painful lessons he wished he'd known before becoming an entrepreneur! Thanks for tuning in, enjoy!   Key Points From This Episode: Perseverance matters more than pedigree. Why you need to up your game with making sales, building systems, and recruiting superstars! Loyalty is just a paycheck away (the scariest thing to learn). All that matters is what's in your contract.   Links Mentioned in Today's Episode: Clate Mask on LinkedIn Clate Mask on X Clate Mask Keap Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy AJ Vaden on LinkedIn AJ Vaden on X Rory Vaden Rory Vaden on LinkedIn Rory Vaden on X Take the Stairs Email Your Review Screenshot Here Brand Builders Group Brand Builders Group Free Video Short Course Brand Builders Group Free Call The Influential Personal Brand Podcast on Apple Email Your Review to Brand Builders Group

The Influential Personal Brand Podcast
Conquer the Chaos with Clate Mask

The Influential Personal Brand Podcast

Play Episode Listen Later Aug 6, 2024 27:44


Are you looking to conquer the chaos of growing your small business, without going crazy? Then look no further because this episode is for you! Joining Rory on the Influential Personal Brand podcast is his dear friend, Clate Mask. His product, company, and life mission have radically changed both Rory and AJ's lives and their business. Clate is the CEO and Co-Founder of Keap, the world's leading business automation software. In this conversation, Rory shares the key role Keap has played in the success of their businesses and dives into the concepts behind Clate's new book, Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy. Clate unpacks the personal and professional aspects included in the six keys and delves into the dark side of entrepreneurship with a story about how he almost left Keap. To hear more about finding your rhythm, and what the three transformative habits for future success are according to Clate, don't miss out. Press play now!

Sell With Authority
How to select the right CRM for your agency, with Erik Jensen

Sell With Authority

Play Episode Listen Later Jul 24, 2024 43:53


This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you're meeting Erik for the first time — he's my business partner here at Predictive ROI, and we've worked alongside each other for well over a decade. Erik has a depth of expertise in helping agency owners go deep into their niche to build their authority position — and then — monetize that position in the form of a steady stream of right-fit clients flowing into their sales pipelines so they can sell more of what they do. If you're a Predictive client — or if you've been a member of our community for a while now — you may also know that one of Erik's superpowers is system design — and in particular — CRMs — so think all things email marketing, content, process automation, workflows, and e-commerce. When Erik and I were thinking about him coming back to the podcast for another conversation — we explored the idea of focusing our time together around CRMs — and, in particular — how putting the right strategy and tech into practice inside your shop could help you streamline biz dev and ops — and in the process — help you sell more of what you do. If you've ever considered or questioned how the right CRM — combined with the right automation — might help you and your team grow your audience, nurture leads, and increase sales — while streamlining processes and workflows — then this conversation with Erik is for you. I promise you — if you take and apply the insights, wisdom, and expertise Erik shares during this episode — you and your team will find new ways to streamline biz dev and ops inside your shop so that you have the capacity to sell more of what you do. A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here. What you will learn in this episode: What is the difference between CRMs and email marketing automation platforms? What are the top 3 questions Erik is asked when it comes to CRMs or email/marketing automation? How could an agency owner and their team tell if or when they should consider moving from a MailChimp or Constant Contact to a CRM like Keap, Hubspot, GoHighLevel? When Erik was evaluating all of the CRMs when choosing one for Predictive — what features and criteria were important to consider? Why is Erik a fan of Keap's automation builder? If you're considering onboarding a CRM — what would Erik recommend as your initial three action steps to start down that path? Download our Free Frameworks to Help You Sell More of What You Do: Get the WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients. Get the WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee. Get the HOW Framework™: Put a proven sales process into place and close 80% of your proposals. Get the How You Help Framework™: Use this framework to make yourself an easy YES! for clients. Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group Stephen's LinkedIn: www.linkedin.com/in/stephenwoessner/ Order your free paperback or Kindle copy of our Book: Sell with Authority

The Top Entrepreneurs in Money, Marketing, Business and Life
CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18

The Top Entrepreneurs in Money, Marketing, Business and Life

Play Episode Listen Later Jul 9, 2024 16:24


Clate Mask launched Keap (formerly Infusionsoft) back in 2010 and quickly scaled to $100,000,000 in revenues in 7 years (2017). After that, the company flatlined due to competition and diluted priority. Today, CPO Ammon Curtis is helping turn things around. Learn the M4 test he ran on 705 customers to measure DIY, DFY, DWY onboarding and how this impacted long term retention and LTV. Can they break $110m in revenue before Dec 2024?

Let's Talk Business
Why Automation is Essential for Business Success with Nathan Weill

Let's Talk Business

Play Episode Listen Later Jul 1, 2024 46:41


Coming to you from the Ptex headquarters in Brooklyn, NY, this podcast is for no-nonsense advice to help you learn, grow, and lead.  Today, I'm excited to be chatting with former Chief Automation Officer of the Ptex Group and good friend Nathan Weill Nathan Weill, a self-identified tech geek, He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and repetitive tasks and direct their full energy toward growth. In our interview, I discuss the importance of automation in business processes by identifying repetitive tasks and setting clear objectives. Then Nathan highlight examples of automation for lead generation, internal processes, and follow-up procedures. I also discuss the common misconceptions about automation  - such as automation equals job loss, too expensive for small businesses Then we discuss using automation to save time and energy, improve efficiency, and enhance client communication This and so much more only on the let's talk business podcast…  let's get right to our conversation with Nathan Weill LINKS https://flow.digital https://www.linkedin.com/in/nweill/ https://x.com/NathanWeill PLEX GROUP:  To watch or listen to this episode, visit: https://ptexgroup.com/podcast/ Listen via WhatsApp: https://chat.whatsapp.com/LQcX4QJzavWEKTGAbgK3Gh For all other episodes or to view all other ways to subscribe, visit https://ptex.co/podcast PRACTICAL POINTERS: Identify Repetitive Tasks: Start by listing out all repetitive tasks in your business processes. These are prime candidates for automation and can significantly reduce manual workload. Set Clear Objectives: Define what you aim to achieve with automation, such as reducing errors, saving time, or improving customer satisfaction. Clear goals will guide your automation strategy. Lead Generation: Use tools like chatbots on your website to engage visitors and capture leads automatically. Platforms like HubSpot can automate email campaigns to nurture leads. Choose the Right Tools: Research and select automation tools that align with your business needs. Consider factors like ease of use, integration capabilities, and customer support. Freemium Models: Take advantage of freemium versions of automation tools to get started without a significant upfront investment. Tools like Mailchimp offer free plans for small businesses.   TIMESTAMPS :  04:01 Appreciation for team involvement and automation benefits. 07:04 Custom software takes time, but off-the-shelf works. 10:57 Efficient lead management crucial for sales productivity. 15:54 Automate lead tracking, notification, and response oversight. 18:18 Scheduling made simple with shared booking links. 23:26 Automate functions, enhance employee experience, streamline onboarding. 24:33 Automate systems for cost-effective and efficient onboarding. 28:30 Streamlining reporting processes for executives using automation. 33:37 AI drives automation with increased operational relevance. 36:39 Human interaction is important but automation essential. 37:38 Seek Zapier blog for full case study. 43:28 Started without standard procedures, had to catch up. 45:21 Use chatbots and automation tools for lead generation.   GUEST BIO : Most businesses lose massive amounts of time and money to routine business tasks and technology struggles. While directing operations at Ptex Group, a New York-based marketing agency, Nathan Weill, a self-identified tech geek, set out to eliminate his own company's losses by sharpening his SaaS expertise. After winning massive savings and growth for his employer, Nathan made it his mission to bring the same freedom to other businesses. He founded Flow Digital in 2018, providing headache-free automation support so business owners could stop struggling with SaaS tools and direct their full energy toward growth. Ranked as the #1 certified expert worldwide on Zapier's marketplace and certified by Keap, Pipedrive, Airtable, and many other tools, Flow Digital offers workflow, sales, and marketing automation as well as CRM implementation. Nathan and his team save clients around 45,000 hours per month and have generated over $10 million in ROI to date.

More Perfect Marketing
Human Psychology and Automation in Ecommerce (with Toccara Karizma)

More Perfect Marketing

Play Episode Listen Later Jun 10, 2024 35:14


Is your business struggling to turn leads into loyal customers? If you've ever felt overwhelmed by the complexity of lead generation and management, you're not alone. Many businesses, especially in the eCommerce sector, grapple with not only attracting potential clients but effectively converting them into revenue. Growing a business is no longer just about having a great product or service. It's equally about how efficiently you can handle leads, understand what your potential customers want, and cater to those needs before they even have to ask. This shift requires a deep dive into the systems and processes that facilitate such efficiency, particularly through automation and keen psychological understanding in sales tactics. On this episode I had the pleasure of chatting with an exceptional guest, Toccara Karizma, a digital marketing consultant & online business growth strategist. Karizma Marketing, her full-service digital marketing agency, is dedicated to growing elite eCommerce brands online through an omni-channel approach, including social media marketing, email marketing, SEO, SEM, website conversion rate optimization, and more. Her 5-star ad agency is a trusted Shopify Partner, Klaviyo Gold Master Partner, & Privy Platinum Partner. After building her own successful eCommerce business back in 2007, she is now considered a top eCommerce marketing expert, generating over 8-figures in annual revenue for her clients, and overseeing over 1 million unique email subscribers. She's been featured by Shopify, Keap, GoDaddy, Klaviyo, Privy, and more. Her trailblazer approach to digital marketing and deep expertise in the online business growth space is why we've asked her to join us today. Links Mentioned: karizmamarketing.com

Amplify Your Success
Episode 391: Lessons Learned When Migrating My CRM To Funnel Gorgeous

Amplify Your Success

Play Episode Listen Later Jun 9, 2024 30:09


Have you ever considered changing your Customer Relationship Manager (CRM) technology? There is no perfect system out there, and some business owners swear by Keap, Active Campaign or Click Funnels. Others are so frustrated and overwhelmed with their email deliverability or functionality that like me, they are considering a move to the newest and shiniest tech, Go High Level.   I'm going to take you behind the scenes of a major decision we made in my business early this  year, how we decided, and what we learned, that might actually help you decide if moving to this technology is the right decision for you.  In episode 391 of the Amplify Your Success Podcast, I share the behind-the-scenes intricacies of making a pivotal shift in your business infrastructure, what you must consider and a few essential steps to take before you leap to have a smoother transition.  I also answer one of the biggest questions my community has been asking me about: Why I migrated from Keap (formerly Infusionsoft) to Funnel Gorgeous (a white label brand of Go High Level).   I'll share the costs, decision making criteria and a few of the hot features of Funnel Gorgeous (GHL), as well as some of the ins and outs of my experience.. If you are looking to make any switch to Go High Level or Funnel Gorgeous, I hope this episode gives you the details you need to make an informed decision, so that your CRM, customer support and email deliverability can be improved to amplify your own business growth.    Key Takeaways:  00:00 The issues with Keap that led to looking for other options  03:33 What we discovered about email list management and the unsolvable problem that pushed me out of Keap 06:39 Insights around Go High Level and their pricing tiers 08:10 Key features of Go High Level and the Funnel Gorgeous brand that won us over  14:14 The difficulty of making the switch and unexpected challenges  19:58 How very different Go High Level is from other CRMs (and a few things you must know before jumping in) 23:28 Tips to ensure a correct setup for powerful system functionality 26:11 How to evaluate the right software options based on your key factors   Resources Mentioned in This Episode:  Discover more and sign up with Funnel Gorgeous GHL here Matthew McGregor of 22apps.com (who did my migration) Kerry Taft of Taft Systems (who does my on-going workflow and automations) Learn about Million-Dollar Visibility Mastermind (formerly Authority Mastermind)

HerBusiness - Insights for Women in Business
259: Conquer the Chaos: Clate Mask on Mastering Business Systems and Mindset

HerBusiness - Insights for Women in Business

Play Episode Listen Later Jun 5, 2024 39:04


In this episode of the HerBusiness podcast, we sit down with Clate Mask, the visionary CEO and co-founder of KEAP, the trailblazing automation software we all know and love. During this episode, Clate reveals his insider advice to eliminate chaos, streamline your business, and cultivate a mindset for growth. Every business owner struggles to organise and navigate the operational side of their business. Find relief for your operational headaches with this streamlining and chaos-killing EXPERT. In This Episode:  -> Master the Art of Eliminating Chaos: Learn Clate's actionable steps to bring order and efficiency to your business operations. -> Streamline Your Business for Success: Discover the practical strategies to balance your business's emotional (heart) and logical (head) aspects to lead with CLARITY and FOCUS. -> Stop Plateauing your Revenue Growth: Dive deep into the concept of stair-step growth and WHY you're getting stuck at certain milestones. -> Unlock the True Hierarchy of Business Success: Shift your focus beyond just making money to achieving time, control, impact, and ultimate freedom in your business (and life!). -> Learn to Overcome Startup Chaos: Get access to Clate's solutions to common entrepreneurial challenges like startup chaos and messy processes that are secretly eating up your time. For more stories of remarkable entrepreneurs, subscribe to the HerBusiness Podcast. Mentioned in This Episode: -> HerBusiness Network

Sales Talk for CEOs
From Law to Leadership: Clate Mask's Journey to CEO of Keap

Sales Talk for CEOs

Play Episode Listen Later Apr 23, 2024 38:58


In a recent captivating episode of "Sales Talk for CEOs," Clate Mask, CEO and co-founder of Keap, shared his journey from law school to leading a company that's at the forefront of small business automation software. For CEOs looking to streamline their operations and enhance customer engagement, Clate's insights are golden.Key Takeaways for CEOs:Leverage Automation for Growth and Efficiency: Clate explains, "Automation isn't just about saving time; it's about scaling your business efficiently to maximize both growth and profitability." This approach has allowed Keap to support small businesses in achieving more with less—something every CEO should consider.Emphasize Customer Success: Moving from traditional support to proactive customer success can significantly impact business growth. Clate emphasizes the importance of this shift: "By integrating Customer Success Managers into our team, we ensure our clients not only use our product but transform their business with it."Stay at the Helm of Revenue Leadership: Even as the company grows, a CEO's involvement in driving revenue remains crucial. Clate advises, "As CEOs, we must lead the charge on revenue, staying closely connected to the outcomes and processes that drive our business forward."Insightful Reflections:Starting with his initial career pivot, Clate's narrative is a testament to adaptability and passion. He shares, "I was drawn to the fast-paced world of tech and never looked back. It's about harnessing every experience to propel your company forward."Discussing the strategic evolution from Infusionsoft to Keap, Clate offers a candid lesson on market alignment: "We learned the hard way that our strength lies in serving businesses that are ready for automation, not just anyone."Clate also gets real about the challenges and triumphs of entrepreneurship: "Those dark years were tough, but they taught us resilience and the importance of staying true to our vision and our customer."Watch the full Sales Talk for CEOs Podcast:For a deeper dive into how Clate Mask has steered Keap through the ups and downs of tech entrepreneurship and how these lessons can apply to your business strategy, tune into the full episode of "Sales Talk for CEOs."Catch the episode on our YouTube channel or listen on your favorite podcast platform to gain more insights into achieving sustainable growth and customer satisfaction.Chapters01:03 Welcome Clate Mask - Introducing Clate's unique journey from law school to software company CEO.01:29 Keap's Mission - Discussing the services Keap provides to small businesses, focusing on growth, efficiency, and automation.02:54 Niche Software Solutions - Addressing why Keap is the ideal CRM and business automation solution for small businesses, compared to Salesforce and HubSpot.03:33 Clate's Origin Story - Clate Mask shares his transition from law school graduate to co-founding a software company with family.05:24 Company Evolution - How the small custom software company grew into a substantial business focused on CRM products.07:26 Rebranding to Keap - Clate explains the strategic shift from Infusionsoft to Keap to focus on small business automation.09:05 Infusionsoft's Legacy - The integration and enhancement of Infusionsoft within Keap's comprehensive suite of products.09:55 Conquering Sales - Clate recounts his early sales challenges and the transformative advice from his father.11:27 Automating Success - How the implementation of automated follow-ups revolutionized the company's sales process.13:39 Building a Sales Team - Transitioning from lone salesman to establishing a robust sales structure within the company.15:50 Helping Profession of Sales - Aligning sales with a mission of helping customers solve problems effectively.17:58 Customer Success Focus - The inception of customer success management to drive user adoption and satisfaction.20:13 Marketing Alignment - How the Demand Gen and direct sales teams cooperate to generate qualified leads and drive revenue.23:02 Scalable Go-To-Market Structure - Examining Keap's organizational structure and the collaboration between marketing and sales.About GuestNY Times best-selling author, Clate Mask, is the entrepreneur's guide and the CEO and co-founder of Keap, the leader in small business automation software. Keap is an 8-time Inc 5000 winner and is widely used by savvy small businesses to grow with automation. Clate's passion is helping small businesses conquer the chaos and grow their business using the Six Keys to Success. When Clate isn't serving entrepreneurs and building Keap, he loves to spend time with his wife, Charisse, their six kids, and their grandkids. He also loves playing golf and watching sports, with serious passion for the Arizona pro sports teams. He is intimately familiar with the balancing act of entrepreneurs, which is what drove him to discover and teach the Six Keys. Because success as an entrepreneur means having a great business and a great life.Social LinksConnect with Clate on LinkedIn: https://www.linkedin.com/in/clatemask/Keap LinkedIn: https://www.linkedin.com/company/keap-growing/Keap Twitter:https://twitter.com/keapgrowingConnect with Alice on LinkedIn:(99+) Alice Heiman | LinkedInCheck out Alice's website:Alice Heiman | Sales Consultant and Strategist for CEOs 

The Email Marketing Show
The Best Email Marketing Platforms For Small Businesses

The Email Marketing Show

Play Episode Listen Later Apr 3, 2024 29:11 Transcription Available


What's the best email marketing platform for your small business? Are some better than others? Will any of them do?Well, we've got some thoughts about all this. Want to find out? Let's go. SOME EPISODE HIGHLIGHTS: (0:16) Grab our amazing resource Click Tricks totally for FREE!(4:10) The email marketing platform we use and recommend - Keap.(6:10) Platforms that aren't good enough for email marketing.(15:06) Find an email marketing platform that works for you.(17:38) Check out the price!(19:42) The email marketing platforms we recommend.(26:42) Check out The Email Hero Blueprint.(27:27) Subject lines of the week.[podcast_subscribe id="7224"]The email marketing platform we use and recommend - KeapPeople always ask us what we think the best email marketing platform is. And the one we've been using for more than 10 years is Keap (which used to be called Infusionsoft). They often sponsor our podcast and events, and we have a super close relationship with them. We think Keap is the best in class, and we always recommend it to any new business getting started with email.Keap is also the platform we know most instinctively. When we think about building email automations, for example, we think in the way that Keap builds things. Using a platform that works differently is a bit like thinking in one language and then having to say the words in another one. It's possible, but thinking and speaking in the same language is a lot easier. Before we go into the details of what email marketing platforms we think are good, let us tell you about the ones we think you should stay well clear of! Platforms that aren't good enough for email marketingWe think that some platforms on the market don't have the basic functionality to do good email marketing. For us, one key thing that an email marketing platform needs to have, for example, is an API that allows it to connect and integrate with other platforms and tools you use in your business. If the platform doesn't have an API, it makes it much harder for you to push data into third-party tools to run reports or create email automations. With that said, a platform we think is great for hosting a course but not good enough for email marketing is Kajabi, which, at the moment, doesn't have any connectivity. It's a locked box, and that's a deal breaker for us.In fact, except for one (GoHighLevel), we haven't come across any all-in-one platforms that are good enough for email marketing. We can see the appeal of these types of platforms because of having everything in one place. However, putting all your eggs in one basket is never the best plan. We've heard of platforms that suddenly stop businesses in a particular niche from having an account with them. And if this happens to you, it's not just your email marketing you have to worry about, but also your landing pages, your affiliate programme, your calendar, etc. Investing in all-in-one platforms is a false economy. And if you're trying to cut corners, it means you're not seeing your email list as an asset – you're treating it as a liability, which is a terrifying thought!Just like Kajabi, we think MailChimp isn't good enough for email marketing. Surprised? But it's true. And that's because they make simple things extremely difficult. When we first set up our business, we used to build email automations for other businesses, and MailChimp was awful! No wonder people started to think email marketing is complicated. If the tool makes it difficult, you're going to...

Leverage Your Incredible Factor Business Podcast with Darnyelle Jervey Harmon, MBA

  “To conquer chaos, you must step into the eye of the storm with the heart of a strategist and the precision of a maestro." Clate Mask   About Our Guest: Clate Mask is the CEO and Co-Founder of Keap, a business automation software tool. Clate has a BA in Economics from ASU, as well as an MBA and a JD from Brigham Young University. He joined his brothers-in-law in 2002, developing the business we know today as Keap. Clate has been educating and inspiring entrepreneurs for over a decade and is recognized by the small business community as a visionary leader. Clate is not only an accomplished businessman and family man but also someone who's passionate about helping entrepreneurs overcome the messiness that often stifles growth   Episode Summary: This episode is powered by Move to Millions Live   One thing is for sure and two for certain, scaling and sustaining a business has the potential to create chaos.  From exposing the gaps in your business infrastructure to challenges with team, it can be a time when everything you believe is called into question and as a result, you're looking for a way out. My guest, Clate Mask, has the anecdote to Conquering the Chaos based on his new book of the same name.  During this powerful conversation, we'll explore the misconception that chaos is an inevitable part of running a small business and share insights on how to break through to freedom and efficiency. Clate and I will talk about the six keys to success, tailored to help you as an entrepreneur harness the full potential of your vision and strategy, streamline operations through automation, and embrace effective leadership. Clate's experiences as a Christian, family man, and head of a billion-dollar company bring a unique perspective on aligning identity, vision, and execution to not just 'make it' but to thrive in the journey of growth. Moreover, we'll highlight the transformative power of mindset, discussing how seeing oneself as God sees you, and embodying the belief in your success, is essential to winning at business and life. We'll touch on the intertwining of personal triumph and business mastery, as well as the game-changing potential of automation. So, if you're ready to conquer the chaos and claim your spot at the millions table, grab your pen and paper and listen in to discover: How to find the balance between scaling a business and having a personal life The essential nature of leadership in guiding company success How to align your identity with your company's vision The transformative power of aligning identity, mindset, and action to not only reach the million-dollar threshold but to burst through it with voracity. And so much more   Powerful Quotes from The Episode: "To conquer chaos, you must step into the eye of the storm with the heart of a strategist and the precision of a maestro."—Clate Mask "A million-dollar mindset is not a luxury; it is a requirement to cross the threshold into abundance."—Darnyelle "In the DNA of every successful business, automation is the gene of liberation, strategy is the molecule of expansion."—Clate Mask "Embody the mindset of prosperity, and the universe will conspire to meet your conviction."—Darnyelle "Leadership is not a title; it's an identity carved into your very essence, compelling your business to follow where you lead."—Clate Mask   Move to Millions Wisdom Questions: Book: Conquer the Chaos, Clate Mask Favorite Quote: “If you want to change anything, first change your identity, then take actions that are consistent with your new identity.” Clate Mask Tool Clate Swears By: Keap   How to Connect with Clate Mask: Website: https://keap.com/about/leadership Linked In: https://www.linkedin.com/in/clatemask/ Book: https://conquerthechaosbook.com/   Incredible One Enterprises, LLC is not responsible for the content and information delivered during the podcast interview by any guest. As always, we suggest that you conduct your own due diligence regarding any proclamations by podcast guests.  Incredible One Enterprises, LLC is providing the podcast for informational purposes only.   Want more of Darnyelle? Partner With Us To Scale Your Company Join the Move to Millions Facebook Group   Social Media Links: http://www.instagram.com/darnyellejerveyharmon http://www.facebook.com/darnyellejerveyharmon http://www.twitter.com/darnyellejervey http://www.linkedin.com/in/darnyellejerveyharmon Subscribe to the Move to Millions Podcast: Listen on iTunes Listen on Google Play Listen on Stitcher Listen on iHeartRadio Listen on Pandora   Leave us a review Are you subscribed to my podcast? If you're not, I want to encourage you to do that today. I don't want you to miss an episode. I'm adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Now if you're feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they're also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Product-Led Podcast
How to Infuse Onboarding Coaches into your Strategy to Accelerate Customer Success

Product-Led Podcast

Play Episode Listen Later Mar 17, 2024 39:51


Integrating onboarding coaching into your strategy can improve customer success and drive acquisitions, especially if your SaaS product is more complex or targets enterprise users. But where do you begin? In this episode, Wes is joined by Clate Mask, CEO and founder of Keap, to talk about the importance of understanding user needs and delivering tailored solutions through coaching sessions.  Doing so bridges the gaps in product understanding, knowledge, and skills.    Key Takeaways: [2:30] What SaaS companies benefit the most from onboarding coaches  [8:20] Why Keap started using coaching  [16:30] The economics of hiring onboarding coaches [19:45] Must-have skills for these coaches [26:00] Ways to tailor coaching to your SaaS product [33:30] Clate's new book Conquering the Chaos About Clate Mask: Clate is the CEO and co-founder of Keap, the leading provider of business automation software for small businesses, and co-authored Conquer the Chaos: The Six Keys to Success for Entrepreneurs. Links: Clate Mask | LinkedIn Conquer the Chaos

Build Your Tribe | Grow Your Business with Social Media
Start An Email List From Scratch With Instagram - 772

Build Your Tribe | Grow Your Business with Social Media

Play Episode Listen Later Mar 5, 2024 27:25


Check out Chalene's Instagram as you listen! Start An Email List From Scratch With Instagram? I'll show you how to turn your Instagram followers into email subscribers, make the most of lead magnets, and get savvy with email marketing tools like ActiveCampaign, MailChimp and Keap. I will spill all the secrets on crafting those click-worthy emails, rocking your Instagram stories to engage your followers, and smart ways to use Instagram ads to supercharge your list growth. Watch this episode on YouTube!! Check out InstaClubHub!!  For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) Go to InstaClubHub.com/Trial Related Episodes: How To Grow An Email List In 2024 Watch Listen CRM List Keap HubSpot MailChimp HubSpot ActiveCampaign ConstantContact SendInBlue GetResponses    Not great at tech? Use the service we use to grow our email list, create custom flows, sales funnels and take care of our customers every day http://keapnow.com/chalene   Check out the top 25 Things You Can Delegate to a BELAY Virtual Assistant Today! Just text TRIBE —that's T-R-I-B-E—to 55123 to get access to this list and get started with BELAY today   We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE   Join me on Patreon 7 Days for FREE!! THE ULTIMATE show for Lifers who want insider-girlfriend-relatable content. In other words, lots more tea! Go to http://chalene.com/more   Sign Up For MY WEEKLY NEWSLETTER     Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson    Facebook: www.Facebook.com/Chalene    TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

The Business Ownership Podcast
Sales & Marketing Automation - Clate Mask 7-8 Figure Special Series

The Business Ownership Podcast

Play Episode Listen Later Mar 4, 2024 45:05


Want to find out how to automate not only your marketing but, your sales too? Wondering who created the term marketing automation and how it all started?In this episode of 7-8 Figure Special Series I interviewed Clate Mask. Clate is the CEO and Co-Founder of Keap, the leading all-in-one sales and marketing software built for small businesses. Keap serves consultants, marketing agencies, coaches, startups and countless other growth-focused small businesses that are striving to unlock their potential through the power of sales and marketing automation.Dive into the customer lifecycle, uncover the power of personalization, and learn how to automate for profit and freedom. Say goodbye to chaos and hello to efficiency with insights from the man who named marketing automation itself. Don't let your business miss out on these game-changing strategies. Tune in now and take the first step towards seamless growth!Learn how to automate your marketing & sales. Check this out!Show Links:Keap Website: https://keap.com/Get Clate's New Book " Conquer The Chaos" : https://conquerthechaosbook.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/

Business of Story
#452: 6 Keys to Conquering the Chaos to Grow Your Business

Business of Story

Play Episode Listen Later Feb 26, 2024 64:01


Clate Mask, Co-Founder of Keap and author of Conquer the Chaos: The 6 Keys to Success for Entrepreneurs, shows you how to reclaim your sanity and your business with a simple but powerful approach to your daily personal and professional activities. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Entrepreneurs on Fire
Why Most Entrepreneurs Struggle to Get the Growth, Profit and Freedom They Want with Clate Mask

Entrepreneurs on Fire

Play Episode Listen Later Feb 20, 2024 24:16


NY Times bestselling author, Clate Mask, is CEO of Keap, the small business automation leader. Keap is an 8-time Inc5000 winner, serving 100k users, with 1 billion dollar in revenue generated. Top 3 Value Bombs 1. Some people have like this systems block. The fact is when you systematize things, it changes everything and you can build an amazing, scalable business that runs without you. 2. For entrepreneurs, there are three personal keys, three business keys, the personal keys are mindset, life vision and a rhythm of execution. The business keys are strategy, automation and leadership. 3. As the leader, the buck stops with you and take accountability. All problems are leadership problems. Gift for Fire Nation! Get the playbook John Lee Dumas used to grow his business - Keap Sponsors HubSpot Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there's the all new Sales Hub from HubSpot. Head to HubSpot.com/sales to try it for free Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions CBDistillery: With over 2 million customers and a solid 100 percent guarantee, CBDistillery is the source to trust for pure, effective CBD products. Visit CBDistillery.com and use code FIRE for 20 percent off

Alexa Entrepreneurs On Fire
Why Most Entrepreneurs Struggle to Get the Growth, Profit and Freedom They Want with Clate Mask

Alexa Entrepreneurs On Fire

Play Episode Listen Later Feb 20, 2024 24:16


NY Times bestselling author, Clate Mask, is CEO of Keap, the small business automation leader. Keap is an 8-time Inc5000 winner, serving 100k users, with 1 billion dollar in revenue generated. Top 3 Value Bombs 1. Some people have like this systems block. The fact is when you systematize things, it changes everything and you can build an amazing, scalable business that runs without you. 2. For entrepreneurs, there are three personal keys, three business keys, the personal keys are mindset, life vision and a rhythm of execution. The business keys are strategy, automation and leadership. 3. As the leader, the buck stops with you and take accountability. All problems are leadership problems. Gift for Fire Nation! Get the playbook John Lee Dumas used to grow his business - Keap Sponsors HubSpot Starting your year off strong and accomplishing goals like increasing revenue and faster growth starts with the right selling tools. And for that, there's the all new Sales Hub from HubSpot. Head to HubSpot.com/sales to try it for free Thought-Leader Ever thought about giving a TEDx talk. Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions CBDistillery: With over 2 million customers and a solid 100 percent guarantee, CBDistillery is the source to trust for pure, effective CBD products. Visit CBDistillery.com and use code FIRE for 20 percent off

The Happy Hustle Podcast
Conquer The Chaos: 6 KEYS to Entrepreneurial Success with NY Times Bestselling Author, CEO, and Co-founder of Keap, Clate Mask

The Happy Hustle Podcast

Play Episode Listen Later Feb 13, 2024 59:13


Ready to conquer the chaos and Happy Hustle your way to a life you love? In this episode of the Happy Hustle Podcast, I chat with Clate Mask, the CEO and co-founder of Keap, a New York Times bestselling author, and an absolute wizard when it comes to conquering chaos in both personal and professional realms. Clate dives deep into his passion for helping small businesses not only survive but thrive. We're talking about the six keys to success that he reveals in his book, "Conquer the Chaos." And let me tell you, it's not just theory—Keap, the automation software he's built, has helped over 25,000 businesses and 100,000 users individually! We also discuss how to maintain that ever-elusive balance in life, the role of mindset, and the game-changing power of systems and processes in reducing chaos. So, whether you're knee-deep in entrepreneurship or just looking for ways to level up your life, this episode is packed with insights and actionable tips. Tune in now and stick around till the end for that golden opportunity Clate is generously sharing!In this episode, you will learn: 03:00 Motivation for Writing the Book08:57 The Six Keys to Conquer Chaos09:34 Defining Success and Freedom16:20 Starting with a Clear Life Vision19:09 The Importance of Striving for Balance22:41 The Chaos in Business and the Need for Systems25:28 The Challenge of Implementing Systems29:53 The Role of Processes in Conquering Chaos33:09 The Growth and Freedom Summit36:50 The Tragic Consequences of Ignoring Chaos38:04 The Importance of a Morning Routine40:00 The Value of Money and Faith in EntrepreneurshipWhat does Happy Hustlin mean to you? Clate says it really is that balanced growth like you're growing you're getting better It's not you're not sitting back like you're getting better in every way every area of your life balanced growth in business and personal life that produces freedom.Connect with Clatehttps://www.instagram.com/clatemask3/https://www.linkedin.com/in/clatemask/ Find Clate on his website: keap.comConnect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance (https://www.thehappyhustle.com/book)Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course (https://thehappyhustle.com/thejourney/)Apply to the Montana Mastermind Epic Camping Adventure (https://thehappyhustle.com/mastermind/)“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode sponsor BIOptimizers Magnesium Breakthrough (https://magbreakthrough.com/vip?gl=65132c943f5d60f00f8b4567&coupon=hustle)This stuff is a game-changer! Magnesium Breakthrough packs all 7 forms of magnesium, designed to support stress management, promote muscle relaxation, regulate the nervous system, control stress hormones, boost brain function, increase energy, and enhance sleep.I take 2 capsules before bedtime, and it's been a game-changer for me. The best part is, BIOptimizers offer a risk-free 365-day money-back guarantee. No results, no problem – they'll refund you, no questions asked. It's a win-win!Head over to magnesiumbreakthrough.com/hustle and use code "hustle" for an exclusive 10% discount on any order. Plus, for a limited time, you'll score some special gifts with your purchase.BELAY Solutions (https://resources.belaysolutions.com/happyhustle?utm_campaign=The%20Happy%20Hustle&utm_source=email&utm_medium=Email%20Newsletter%20-%20D2E&utm_content=HH%20Native%20Ad%201)BELAY is a flexible staffing solution that helps busy leaders find the right help. Their bench of exceptional U.S.-based Virtual Assistants can handle the tedious tasks you no longer have time to accomplish.My experience with BELAY has been a game-changer for my business. They have a talented team of VAs, Bookkeepers, and Social Media Managers that I'm sure can help you and your business. To learn more about how to delegate, download a free copy of BELAY's ebook, Delegate to Elevate, to get back to what you do best with BELAY! (https://resources.belaysolutions.com/happyhustle?utm_campaign=The%20Happy%20Hustle&utm_source=email&utm_medium=Email%20Newsletter%20-%20D2E&utm_content=HH%20Native%20Ad%201)

The Happy Hustle Podcast
Standard Automated Procedures for FREEDOM with Cary Jack

The Happy Hustle Podcast

Play Episode Listen Later Feb 9, 2024 21:37


Do you ever feel like there just aren't enough hours in the day to chase your dreams while still maintaining a balanced life? Well, what if I told you there's a secret weapon to help you reclaim your time and create more freedom than ever before?In this solo episode of the Happy Hustle Podcast, I dive deep into the world of SAP's – Standard Automated Procedures. You might be familiar with SOPs (Standard Operating Procedures), but SAPs take things to a whole new level of efficiency and freedom.Recently, I had the pleasure of chatting with Clate Mask, the mastermind behind Keap and Infusionsoft, about how SAPs can revolutionize your personal and professional life. And let me tell you, it's a game changer.So, what exactly are SAP's, and how can they transform your reality? Imagine having systems in place that automate repetitive tasks, giving you more time to focus on what truly matters. Whether you're an entrepreneur or simply someone striving for a harmonious blend of ambition and well-being, SAPs are the key to unlocking your full potential.And the best part? Once you set up these automated procedures, they work tirelessly in the background, freeing you up to pursue your passions and live life on your own terms.Ready to take the first step towards a happier, more fulfilling life? Start by embracing SAPs and watch as they revolutionize your approach to work and play.Remember, your time is your most valuable asset. So why not invest it wisely.So, let's embrace the power of automation and create a life filled with freedom, passion, and purpose.Connect with Cary!https://www.instagram.com/cary__jack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance (https://www.thehappyhustle.com/book)Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course (https://thehappyhustle.com/thejourney/)Apply to the Montana Mastermind Epic Camping Adventure (https://thehappyhustle.com/mastermind/)“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode sponsor BIOptimizers Magnesium Breakthrough (https://magbreakthrough.com/vip?gl=65132c943f5d60f00f8b4567&coupon=hustle)This stuff is a game-changer! Magnesium Breakthrough packs all 7 forms of magnesium, designed to support stress management, promote muscle relaxation, regulate the nervous system, control stress hormones, boost brain function, increase energy, and enhance sleep.I take 2 capsules before bedtime, and it's been a game-changer for me. The best part is, BIOptimizers offer a risk-free 365-day money-back guarantee. No results, no problem – they'll refund you, no questions asked. It's a win-win!Head over to magnesiumbreakthrough.com/hustle and use code "hustle" for an exclusive 10% discount on any order. Plus, for a limited time, you'll score some special gifts with your purchase.BELAY Solutions (https://resources.belaysolutions.com/happyhustle?utm_campaign=The%20Happy%20Hustle&utm_source=email&utm_medium=Email%20Newsletter%20-%20D2E&utm_content=HH%20Native%20Ad%201)BELAY is a flexible staffing solution that helps busy leaders find the right help. Their bench of exceptional U.S.-based Virtual Assistants can handle the tedious tasks you no longer have time to accomplish.My experience with BELAY has been a game-changer for my business. They have a talented team of VAs, Bookkeepers, and Social Media Managers that I'm sure can help you and your business. To learn more about how to delegate, download a free copy of BELAY's ebook, Delegate to Elevate, to get back to what you do best with BELAY! (https://resources.belaysolutions.com/happyhustle?utm_campaign=The%20Happy%20Hustle&utm_source=email&utm_medium=Email%20Newsletter%20-%20D2E&utm_content=HH%20Native%20Ad%201)

Just Wanted to Ask
Anthony Cassara - Digital Agency with Integrity

Just Wanted to Ask

Play Episode Listen Later Jan 22, 2024 44:43


Here's what to expect on the podcast:How has the significance of video evolved for businesses over time?What technological challenges do businesses currently face in adapting to the fast-paced digital landscape?What issues do people often notice when using AI in the digital world?How does building personal connections contribute to success in business?And much more! About Anthony:Anthony Cassara says that he lives his life by 4 golden rules: Do what you say, finish what you start, show up on time, and say please and thank you. It's also how he runs his business. As Principal/Founder of True Productions, a full-service Digital Agency in Chicago.He founded True Productions in 2008.  As a boutique full-service digital agency, True Productions is proud to offer a long list of digital services, including Final Cut Pro, Keap, Salesforce, WP Engine Graphic Design for Print & Web Logo Production, and more.Anthony is a Certified Partner with Infusionsoft/Keap and is regularly featured in their monthly spotlight for creativity and exceptional use of technology. In 2020, True Productions was certified by Inc. 5000 as one of the fastest-growing companies in the Midwest.  Recently, he co-founded a digital media business with partnerships in Bulgaria, allowing him the privilege to serve an even wider variety of clients and industries in the future.Anthony's wife, Jamie, joined the team as co-owner in 2016, and it's made True Productions stronger than ever. Anthony and Jamie live in Pittsburgh with their young daughter. Connect with Anthony Cassara!Website: https://trueproductions.com/Blog: https://trueproductions.com/blog/Instagram: https://www.instagram.com/tpmediaservices Connect with  Anne Zuckerman!Websites: https://justwantedtoask.com/ | https://annezuckerman.com/Bezi Woman:  https://beziwoman.com/ | https://www.beziwoman.shop/two-step-order1591558404525Facebook: https://www.facebook.com/bezibradiscsInstagram: https://www.instagram.com/beziwoman/

The Note Closers Show Podcast
How to Start Raising Capital as a New Note Invesor - 4 Week Coaching Part 2

The Note Closers Show Podcast

Play Episode Listen Later Jan 15, 2024 89:16


Are you looking to take your note business to a new level but don't know where to begin? Then you'll want to join Scott Carson during his 4-Week Note Coaching Implementation Training Calls in January to help you Find, Fund, and Flip more deals.In Week 2, Scott shares what you need to put into place to attract and retain private investors. Scott shares why you need to create some digital assets and implement some marketing tools to stand out from the crowd. He shares why having an executive summary, pitch deck, and updated website are some of the key assets that help share your story while educating investors about your business. Scott also shares why you want to start using a CRM like Keap.com, text message marketing, and other tools to help you systematize and automate your investor communication. He breaks down several effective websites of his students and goes through the step-by-step approach to talking with investors once they've reached out to you to find out more information.Watch the original video HERE!Book a Call With Scott HERE!Love the show? Subscribe, rate, review, and share!Here's How »Join the Note Closers Show community today:WeCloseNotes.comThe Note Closers Show FacebookThe Note Closers Show TwitterScott Carson LinkedInThe Note Closers Show YouTubeThe Note Closers Show VimeoThe Note Closers Show InstagramWe Close Notes Pinterest

Speaking to Influence
Clate Mask of Keap: When It's Time to Stop Trying to Persuade

Speaking to Influence

Play Episode Listen Later Dec 19, 2023 32:33


On this week's episode of Speaking to Influence, join Clate Mask, CEO of Keap Small Business Automation, as he tells Laura about when he knew it was time to put his career on the line by giving an ultimatum to his company, rather than continuing the battle of trying to persuade. In this episode you will learn: The importance of business automation for business owners and overburdened team members, and the need for entrepreneurs to have effective systems and processes in place to conquer chaos and achieve growth, freedom, and profit How Clate handled his frustration with the direction of his company and finally mustered the courage to send an email to the lead board member, expressing his concerns and giving an ultimatum rather than continuing to try to persuade. How to script conversations to bridge the gap between intentions and actions. How Clate had individual conversations with team members to gather feedback and create a safe environment for open discussion, modeling vulnerability and encouraging others to give and receive feedback, following the principles from Patrick Lencioni's book, "Five Dysfunctions of a Team." 24 Hour Challenge: Have repeat conversations with someone when your message has not landed. Reflect on where there may have been a gap and try again. About Clate: NY Times best-selling author, Clate Mask, is the entrepreneur's guide and the CEO and co-founder of Keap, the leader in small business automation software. Keap is an 8-time Inc 5000 winner and is widely used by savvy small businesses to grow with automation. Clate's passion is helping small businesses conquer the chaos and grow their business using the Six Keys to Success. When Clate isn't serving entrepreneurs and building Keap, he loves to spend time with his wife, Charisse, their six kids, and their grandkids. He also loves playing golf and watching sports, with serious passion for the Arizona pro sports teams. He is intimately familiar with the balancing act of entrepreneurs, which is what drove him to discover and teach the Six Keys. Because success as an entrepreneur means having a great business and a great life. Mentioned in the Episode: “Conquer the Chaos: The 6 Keys to Success for Entrepreneurs” – Clate Mask “The Five Dysfunctions of a Team” – Patrick Lencioni “Pre-suasion:  A Revolutionary Way to Influence and Persuade” – Robert Cialdini You can connect with Clate in the following ways: Clate LinkedIn: https://www.linkedin.com/in/clatemask/ Keap LinkedIn: https://www.linkedin.com/company/keap-growing/ Keap Twitter: https://twitter.com/keapgrowing Keap Website: http://www.keap.com   You can connect with Dr. Laura Sicola in the following ways: LinkedIn: https://www.linkedin.com/in/drlaurasicola LinkedIn Business Page: https://www.linkedin.com/company/vocal-impact-productions/ YouTube: https://www.youtube.com/c/VocalImpactProductions Facebook: Vocal Impact Productions Twitter: @LauraSicola Instagram: @VocalImpactProductions Website: https://vocalimpactproductions.com/ Laura's Online Course: virtualinfluence.today   See omnystudio.com/listener for privacy information.  See omnystudio.com/listener for privacy information.

How to Win
Finding Your Ideal Customer Profile - with Keap's Clate Mask

How to Win

Play Episode Listen Later Dec 18, 2023 23:12


This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its marketing over time.Key Points:01:15 Building the initial product based on own business needs03:00 Pivoting to serve small businesses dealing with chaos04:30 Evolving from just marketing automation to full business automation07:15 Renaming the company to reflect simplicity and ease of use09:45 Sticking to core small business customers amid pressure13:00 Combining software, services, and strategy for customer success22:30 Embracing partners and gradual upmarket moves for growthMentioned:Clate Mask's LinkedinClate Mask's XKeapMy Links:TwitterLinkedInWebsiteWynterSpeeroCXL

More Than Marketing with Arsham Mirshah
Leverage listening in your marketing strategy with Kirsten Markson

More Than Marketing with Arsham Mirshah

Play Episode Listen Later Nov 27, 2023 54:21


Today's guest started her career in market research which kickstarted her affinity for data. She's turned customer insights into healthy growth for companies such as Upwork, American Express, Farmer's Insurance, and The Nature Conservancy. In recognition of her work, she won the 2020 Demand Gen B2B Innovator Award. Kirsten Markson is the CMO of Keap, The post Leverage listening in your marketing strategy with Kirsten Markson appeared first on WebMechanix.

The Anxiety Coaches Podcast
979: Redefining Anxiety Treatment Breathwork's Vital Role

The Anxiety Coaches Podcast

Play Episode Listen Later Nov 19, 2023 23:18


In today's episode, Gina discusses the immense value of a variety of breathing techniques for anxiety recovery and mental health in general. Mainstream healthcare services fail to recommend these low cost, research backed breathing techniques that can lead to dramatic improvements in persons suffering with chronic anxiety.. Listen in for details about the research behind these techniques and how to get started with these techniques today!Article from Z Health EducationBreathing for Anxiety Disorders (One Size Does Not Fit All)https://zhealtheducation.com/blog/breathing-for-anxiety-disorders-one-size-does-not-fit-all/?utm_source=Keap%20broadcast&utm_medium=email&utm_campaign=blogPlease visit our Sponsor Page to find all the links and codes for our awesome sponsors!https://www.theanxietycoachespodcast.com/sponsors/Thank you for supporting The Anxiety Coaches Podcast.Find even more peace and calm with our Supercast premium access membership! https://anxietycoaches.supercast.com/Here's what's included for $5/month:❤ New Ad-Free episodes every Sunday and Wednesday❤ Access to the entire Ad-free back-catalog with over 600 episodes❤ Premium meditations recorded with you in mind❤ And more fun surprises along the way!All this in your favorite podcast app!To learn more go to:https://www.theanxietycoachespodcast.comJoin our Group Coaching Full or Mini Membership Program Learn more about our One-on-One CoachingWhat is anxiety?Quote:The quality of your breath determines the quality of your life.- Esther SternbergChapters0:00:24 Breath Work: The Vital Role in Anxiety Treatment0:02:35 Customized Breathing Protocols for Optimal Anxiety Management0:14:22 Overview of Different Breathwork Approaches0:18:39 Customized Breathing Protocols for Profound Results0:22:41 The Power of Breath for a Better LifeSummaryIn this episode of the Anxiety Coaches Podcast, I discuss the importance of breath work in the treatment of anxiety disorders. I refer to an article by Z-Health that highlights the customized training protocols for breath work and emphasizes the connection between breathing and anxiety. Mainstream treatments often overlook breathing interventions, despite the established link between the two.I share my personal experience with breathing techniques and how they helped me manage panic attacks. The article also mentions various breathwork approaches, such as diaphragmatic breathing and slow breathing techniques, that have been found effective in reducing anxiety symptoms. However, there are contrasting views on breath work involving hyperventilation, as it can potentially trigger anxiety in some individuals.I stress the importance of tailoring breathing interventions to each individual's specific needs and responses. I believe that integrating breath work into mainstream therapeutic protocols would be a cost-effective and accessible approach to managing anxiety disorders, particularly for those who cannot take medications or have had negative experiences with them.I encourage listeners to advocate for this type of treatment and spread awareness about its effectiveness. If you are still experiencing anxiety, trouble sleeping, or panic and haven't found relief from medications, it's time to consider breathwork. Research different techniques and find a protocol that suits your specific needs.It's important to take into account any underlying health issues you may have, such as asthma or sensitivity to changes in breathing. Discuss these options with your healthcare provider so they can help guide you towards a protocol that works for you. Learn more about your ad choices. Visit megaphone.fm/adchoicesSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Anxiety Coaches Podcast
979: Redefining Anxiety Treatment Breathwork's Vital Role

The Anxiety Coaches Podcast

Play Episode Listen Later Nov 19, 2023 25:33


In today's episode, Gina discusses the immense value of a variety of breathing techniques for anxiety recovery and mental health in general. Mainstream healthcare services fail to recommend these low cost, research backed breathing techniques that can lead to dramatic improvements in persons suffering with chronic anxiety.. Listen in for details about the research behind these techniques and how to get started with these techniques today! Article from Z Health Education Breathing for Anxiety Disorders (One Size Does Not Fit All) https://zhealtheducation.com/blog/breathing-for-anxiety-disorders-one-size-does-not-fit-all/?utm_source=Keap%20broadcast&utm_medium=email&utm_campaign=blog Please visit our Sponsor Page to find all the links and codes for our awesome sponsors! https://www.theanxietycoachespodcast.com/sponsors/ Thank you for supporting The Anxiety Coaches Podcast. Find even more peace and calm with our Supercast premium access membership! https://anxietycoaches.supercast.com/ Here's what's included for $5/month: ❤ New Ad-Free episodes every Sunday and Wednesday ❤ Access to the entire Ad-free back-catalog with over 600 episodes ❤ Premium meditations recorded with you in mind ❤ And more fun surprises along the way! All this in your favorite podcast app! To learn more go to: https://www.theanxietycoachespodcast.com Join our Group Coaching Full or Mini Membership Program  Learn more about our One-on-One Coaching What is anxiety? Quote: The quality of your breath determines the quality of your life. - Esther Sternberg Chapters 0:00:24 Breath Work: The Vital Role in Anxiety Treatment 0:02:35 Customized Breathing Protocols for Optimal Anxiety Management 0:14:22 Overview of Different Breathwork Approaches 0:18:39 Customized Breathing Protocols for Profound Results 0:22:41 The Power of Breath for a Better Life Summary In this episode of the Anxiety Coaches Podcast, I discuss the importance of breath work in the treatment of anxiety disorders. I refer to an article by Z-Health that highlights the customized training protocols for breath work and emphasizes the connection between breathing and anxiety. Mainstream treatments often overlook breathing interventions, despite the established link between the two. I share my personal experience with breathing techniques and how they helped me manage panic attacks. The article also mentions various breathwork approaches, such as diaphragmatic breathing and slow breathing techniques, that have been found effective in reducing anxiety symptoms. However, there are contrasting views on breath work involving hyperventilation, as it can potentially trigger anxiety in some individuals. I stress the importance of tailoring breathing interventions to each individual's specific needs and responses. I believe that integrating breath work into mainstream therapeutic protocols would be a cost-effective and accessible approach to managing anxiety disorders, particularly for those who cannot take medications or have had negative experiences with them. I encourage listeners to advocate for this type of treatment and spread awareness about its effectiveness. If you are still experiencing anxiety, trouble sleeping, or panic and haven't found relief from medications, it's time to consider breathwork. Research different techniques and find a protocol that suits your specific needs. It's important to take into account any underlying health issues you may have, such as asthma or sensitivity to changes in breathing. Discuss these options with your healthcare provider so they can help guide you towards a protocol that works for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

RISE Urban Nation
Unlocking Intellectual Property: A Deep Dive with Mwale & Chantel Henry of The League of Experts.

RISE Urban Nation

Play Episode Listen Later Oct 3, 2023 67:28


Key Insights: Why every business owner needs a core intellectual property.Balancing Act: Tips from Mwale and Chantel on managing family life and a successful business.Transitioning into Entrepreneurship: The pivotal steps to pivot from a traditional career.The Power of Writing: How using a book can supercharge your business marketing strategy.Awards & Recognition: Celebrating the Henrys' notable achievement - the 2020 IKON Award from KEAP.Featured Works: Dive into their success stories with organizations like the NFL and BET.Connect with Mwale and Chantel: Discover more about their ventures on their website joinloe.com and follow their journey on Instagram @mwaleandchantel.

The DigitalMarketer Podcast
Automating Your Path to Business Excellence with Clate Mask

The DigitalMarketer Podcast

Play Episode Listen Later Sep 5, 2023 31:00


How do you take someone from being a brand-new lead to a raving fan? And how do you do it in a way that allows your business to grow without becoming too reliant on your time and effort? The answer for most (smart) digital marketers lies in automation.Automation can be very personal as you take a potential new client from lead capture to lead conversion and then even life cycle automation. Understanding how your CRM interacts with your database is also crucial as you set about creating something that doesn't require you to be there all the time.Clate Mask is the CEO and Co-Founder of Keap, a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage customers, customer relationship management, marketing, and e-commerce. Clate is espousing the virtues of automation in today's conversation with host Mark de Grasse, to the point where it becomes clear that not automating is almost irresponsible for your business. Clate also offers solid tips on how to automate one thing at a time, and how to be consistent with your automation as you find and then look after your next 'raving fan'. Learn about the importance of automating, how to generate email follow-up, and all the steps in between, as you make your business less dependent on you so that you avoid that nasty plateau that becomes all too common when we try to do it all ourselves!Visit keap.com/dm to download the guide on how to automate your customer lifecycle and design your customer journey with intention. By downloading the guide you will also be given access to a free 30-minute consultation.'Grow your revenue. Create more fans. Work fewer hours.' Upgrade your small business CRM by visiting keap.com today and experience the joy of automation for you and your business. Key Takeaways:03:00 Why Automation is so useful for agencies04:54 What are some of the processes that agencies have automated that have made a big difference in their business?06:54 What happens after you collect a lead? Automating the email follow-up and all the steps in between08:15 Understanding the value of the lead intake process for events, reviews, and referrals12:09 A Keap customer success story: Building your business on automation14:06 Beware the plateau! How automation allows you to do higher-value activities16:35 Automating from lead capture to lead conversion20:30 What happens when you put automated follow-ups in place? 22:25 The importance of automating something meaningful25:00 Why it's almost irresponsible not to automate your business from a risk standpointConnect with Clate Mask:Website - https://keap.comThe Guide to Automation - https://keap.com/dmBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook:...

CFO Thought Leader
898: Making Finance Proactively Persuasive | Russell Lester, CFO, Versapay

CFO Thought Leader

Play Episode Listen Later May 14, 2023 49:49


By the time Russell Lester landed inside Intuit's department of analysis in 2009, the unremarkable career path on which he had first set out nearly 10 years earlier had become brimming with possibilities. Back in the early 2000s, Lester tells us, he was hired by the company Harland Clarke (now Vericast) as an analyst specializing in customer information and insights. “This was not traditional finance, and I was sort of tiptoeing around what we would broadly call ‘analytics' today,” remembers Lester, who notes that his adeptness with data analysis eventually resulted in his assignment to a role responsible for pioneering the company's performance management discipline, which subsequently helped to open the door to Harland's financial planning and analysis function. At the time when a recruiter for Intuit called, Lester was responsible for overseeing Harland's FP&A discipline. It seemed that one of Intuit's divisional presidents was seeking to hire a senior finance executive with a distinguished data insight and analysis resume. “I had the FP&A background, and at the same time it was clear that I had been involved with things that touch the customer as well as the go-to-market team,” recalls Lester, whose career at Intuit is notable in part for his inclusion on the due diligence team involved in the headline-grabbing sale of Intuit's financial services data insight division to private equity firm Thoma Bravo for more than $1 billion. No longer an anomaly, Lester's customer-centric, data insight resume was now capable of opening doors to both senior finance and operational roles. In 2017, Lester accepted a VP of marketing operations position with Keap, a CRM applications vendor that immediately tasked him with establishing a single source of truth for data across the organization. It wasn't long before Lester's world was once again intersecting with the finance function, a development that eventually led to broader planning and analysis responsibilities across both operations and finance. A couple of years later, Keap found itself in search of a new finance leader—a development that Lester was monitoring somewhat passively until a mentor challenged him to throw his hat in the ring.   “He told me that he thought that I was already ‘doing the work' and that I should have a conversation with board—so I did,” explains Lester, who would be named CFO of Keap in early 2020. Reflecting on the career path behind him, Lester can't help but draw our attention to the quarries of customer information that he once mined daily. Says Lester: “We all perhaps have heard the advice ‘Connect yourself to numbers, and you will always have a job.' Well, someone once told me: ‘Connect yourself to the customer, and you will never go hungry.'” –Jack Sweeney 

The How of Business - How to start, run & grow a small business.
460 – Conquer the Chaos with Clate Mask

The How of Business - How to start, run & grow a small business.

Play Episode Listen Later Feb 20, 2023 34:28


How to conquer the chaos of small business with entrepreneur Clate Mask. Clate is the co-founder and CEO of Keap (formerly Infusionsoft), a sales and marketing automation software for small businesses. He is a national speaker on entrepreneurship and small business success, and co-author of the New York Times bestseller “Conquer the Chaos: How to Grow a Successful Small Business Without Going Crazy”. Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, resources and trusted service partners for small business owners and entrepreneurs at our website.

How Did They Do It? Real Estate
SA571 | Designing a Business Around the Lifestyle You Want with Jason Wojo and Polish Peter

How Did They Do It? Real Estate

Play Episode Listen Later Nov 23, 2022 35:05


Let your business revolve around your life and not the other way around, as Jason Wojo and Polish Peter share the steps to setting and implementing your life vision and the importance of having suitable belief systems. Keep tuning in, and don't let your career take away the life you deserve.Key Takeaways to Listen forWhy some people prioritize business over their lifeThe different categories of life you need to look intoHow to know if you're living your own visionReasons why it's okay to change and update your life visionBeneficial advice on what to expect investing in real estateResources Mentioned in This EpisodeLifeonaire by Steve Cook | Paperback & KindleFree Apartment Syndication Due Diligence Checklist for Passive Investor About Jason Wojo and Polish PeterJason Wojciechowski is a business owner, investor, keynote speaker, and CEO of Lifeonaire. He has founded multiple businesses, coached, consulted for, and worked alongside some of the country's most successful and smartest small business owners and investors. He has won the prestigious IKON “Let's Grow” business award from Keap (formerly known as Infusionsoft), of which there are 125,000+ users, and his passion is helping people create amazing lives and profitable businesses they love.  Peter Kolat, most known as “Polish Peter,” is the founder of Immigrant Masters Unite, the first-ever immigrant coaching mastermind. He is a transformational coach, speaker, business investor, and the 2022 Coach of the Year at Lifeonaire. He helps entrepreneurs build and upgrade their mindset for optimal performance in life and business. Connect with Jason and PeterWebsite: LifeonaireFacebook: LifeonaireTo Connect With UsPlease visit our website: www.bonavestcapital.com and please click here, to leave a rating and review!SponsorGrow Your Show, LLCThinking About Creating and Growing Your Own Podcast But Not Sure Where To Start?Visit GowYourShow.com and Schedule a call with Adam A. Adams

The Small Business Radio Show
#716 How the CEO of Keap Grew His Company from Startup to $100 million

The Small Business Radio Show

Play Episode Listen Later Nov 21, 2022 53:01


SEGMENT 1 with Clate Mask, starting at 0:00: How do you grow a business with inflation, supply chain problems, and scarcity of skilled people? CEO and co-founder of Keap, Clate Mask, is here to share his advice and lessons learned from growing his startup to $100+ million. SEGMENT 2 with Weldon Long, starting at 34:45: One of the ways to be successful in small business is actually one of the biggest challenges for most small business owners, and that is consistency. Weldon Long is here to share a powerful method for being positive and consistent in your small business.Sponsored by Truly Financial.