Podcasts about firstbuild

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Best podcasts about firstbuild

Latest podcast episodes about firstbuild

Where It Happens
The Step-by-Step Plan to Go From $3M to $10M+

Where It Happens

Play Episode Listen Later Feb 10, 2025 51:30


In this episode, Ayman Al-Abdullah, former CEO of AppSumo, shares his framework for scaling businesses from seven to nine figures. The conversation focuses on the importance of customer retention, strategic hiring, and proper incentive structures. Ayman shares insights from his experience scaling AppSumo from $3M to $84M in revenue, emphasizing the transition from founder to CEO mindset.Timestamps:00:00 - Introduction and background02:47 - Discussion of the Nine Steps framework08:13 - Team building and executive compensation10:35 - The Reality of Startup Valuations14:36 - The importance of setting a strong foundation15:59 - Focus on Retention Before Growth22:26 - Evaluating Opportunities and Thinking Big29:47 - Examples of Successful Founders that Ayman admires31:35 - The Importance of Focus in Business33:26 - Build Skyscrapers, Not Strip-malls 36:01 - The importance of being the best in the market37:54 - Where to double down in your business40:22 - Testing and Investing in Business Strategies42:05 - Identifying Bottlenecks in Your Business44:39 - Finding Your Zone of GeniusKey Points:• The "Nine Steps to Nine Figures" framework divides business growth into three phases: startup, scale-up, and grow-up• Focus on retention and customer loyalty before aggressive growth• Use the "Test Then Invest" framework with 80% resources on core business and 20% on experiments• Structure executive compensation with a 50-50 split between top-line and bottom-line metrics1) The "Nine Steps to Nine Figures" Framework:Breaks down into 3 phases:• Startup (Product Market Fit)• Scale-up (Company Creation)• Grow-up (Legacy Protection)Most founders get this wrong from day 1...2) RETENTION over GROWTH "Building a business without focusing on retention is like building a skyscraper on sand"Every 3% increase in net revenue retention = DOUBLES company valuationStop chasing growth before you nail retention!3) The 80/20 Marketing Rule:• 80% of resources on proven channels• 20% on experimental channelsReal example: AppSumo tested switching from credits to cash payments for referrals → Became 8-figure revenue channel4) The Shield vs Sword Framework for Decision Making:Rate every opportunity 1-5 on:• Impact (Sword)• Effort (Shield)Only pursue 8+/10 total score opportunitiesIgnore the rest - they're distractions5) On Building Your Executive Team:Two core functions:• Sales (CRO)• Delivery (COO)Pro tip: Hire first in YOUR zone of geniusWhy? You'll know what excellence looks like6) The Triple, Triple, Double, Double Path to $100M:Year 1: $3M → $9MYear 2: $9M → $27MYear 3: $27M → $54MYear 4: $54M → $108MThis is how you hit 9-figures in 5 years 7) REVOLUTIONARY Compensation Framework:Forget traditional equity!Instead:• Set total comp package• Let employees choose cash vs equity split• Makes equity REAL by forcing skin in the game8) CEO Evolution:"The founder is the hardest working personThe CEO should be the laziest"Your job: Think 3-5 quarters ahead while your team executes Key Takeaway:Focus on retention firstBuild processes before hiringThink in 5-year blocksExecute with intentionNotable Quotes:"Product market fit is when it feels like you're wearing a meat suit in a dog park - you just have more leads than you know what to do with." - Ayman"Every 3% increase in net revenue retention doubles a company's valuation." - AymanLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND AYMAN ON SOCIALAyman's Website: https://aymanalabdullah.comX/Twitter: https://x.com/aymanalabdulLinkedIn: https://www.linkedin.com/in/aalab003/

Making Marketing
'We exist to fail': FirstBuild president André Zdanow on building an innovation arm out of GE Appliances

Making Marketing

Play Episode Listen Later Dec 7, 2023 35:54


FirstBuild is the arm of GE Appliances where inventors actually get to invent things. It's a division of the behemoth corporation that aims to come up with new types of gadgets, test their viability and then bring them into the world. And it operates independently of its parent, GE Appliances, and uses community building and crowdfunding to get projects off the ground. Some of its most popular products include a nugget ice maker and countertop pizza oven. So, how such a division exist within such a large corporation? André Zdanow, FirstBuild's president, joined the Modern Retail Podcast and described its evolution. FirstBuild first began around 2014 as a way to work with upstart engineers and test out new types of products. But it has grown into a standalone organization, and each product has its own unique lifecycle. Some are built thanks to successful crowdfunding campaigns, others are instantly scooped by GE Appliances because they know it will be a hit. Some products are sold through an Amazon store, others on Amazon or via big-box retailers. As Zdanow described it, each FirstBuild product "depends on the product and the business that's gonna take it and the business model." But the major difference between Zdanow's group and GE Appliances as a whole is the process. The idea, he said, was to "get away from the bureaucracy of a large corporate; there are a lot of things that are great about the scale you get when you become our size, or near our size. And one of those things is not speed." Zdanow knows a thing or two about building products fast. Before joining GE Appliance, he worked at Quirky, a platform that aimed to help inventors get their ideas off the ground. Lessons from Quirky's early days likely informed how FirstBuild got off the ground, but Zdanow said the two are different -- especially in the types of community members it targets. And now that FirstBuild has been around for over a decade, it's been able to create an insulated nook of innovation. The company is always looking for new products to build and different problems to solve -- but the emphasis is always on trying something new. "We exist to fail," he said. "So like 93% of the ideas that we come up with will not ever be produced. It's almost a hedge fund model in that way."

Home Files
First-home Buyers: Choosing to build a new home

Home Files

Play Episode Listen Later Oct 23, 2023 35:35


Welcome back to Home Files Season 2!In our first episode, we're joined by two absolute powerhouses from the home building industry: Lisa Nightingale, Group Sales Manager for Carlisle Homes and Emily Wood, General Manager for Brand and Customer at Frasers Property – an Australian land developer that creates the residential communities where new homes are built.Each with over 20 years of experience, Lisa and Emily share invaluable insights on finding the perfect neighbourhood, selecting the right block and ensuring your chosen home and location is the perfect fit for you.Together, we discuss:The benefits of building in a new land estate, emphasising the sense of community when building from the ground up together with others.The EasyLiving series from Carlisle Homes and why it is such an affordable and accessible option for first home buyers.How the profile of first home buyers has changed.Why moving into a well-looked-after, master-planned estate is so beneficial.The property market changes and its impact on the home building market.How builders and land developers are working together to provide more options and flexibility for customers, including a variety of land sizes to suit various budgets and fixed price house and land packages.Essential advice on selecting the right block for your new home considering factors like frontage, easements and fall.The importance of considering personal circumstances in any home-buying decisions, and why trust and open communication with any builder you choose is so important.Tune into this episode for all the insights you need to determine if building your first home is the right choice for you. Special Guests:Lisa Nightingale – Group Sales Manager, Carlisle HomesEmily Wood – General Manager for Brand and Customer, Frasers Property, an Australian land developer. Bits of Gold:If you're enjoying this series, please leave us a review on Apple or Spotify, or if you have a friend who is thinking about building their first home – share it with them too!This podcast is proudly brought to you by Carlisle Homes – Australia's Most Professional Volume Builder for 2023 awarded by the Housing Industry Association. You can get in touch at carlislehomes.com.au, or follow us on Instagram, Facebook or TikTok - @CarlislehomesEverything we talk about on this podcast is general in nature and doesn't consider your own circumstances. Please speak to a licensed financial advisor or a professional consultant for personalised information. 

How I Made it in Marketing
Corporate Marketing: Feedback is respect (episode #44)

How I Made it in Marketing

Play Episode Listen Later Jan 11, 2023 52:39 Transcription Available


“Encapsulate the essence of the offer in the top four inches of the page,” Flint McGlaughlin teaches in Above-the-Fold Strategy: 4 ways to write powerful sub-headlines (https://meclabs.com/course/sessions/above-the-fold-strategy/). And this essence should inform your entire funnel, from initial ad to final conversion.I was reminded of this quote when our guest shared the lesson “PR and storytelling come first” – essentially, the story should be the essence of your campaign, and kickoff the campaign as well as inform its downstream messaging – so I asked him about it. You can hear how he responded, along with many more lesson-filled stories (and even the first-ever How I Made It In Marketing rap), when you listen to this episode with Lucas Welch, Vice President Corporate Marketing, Highspot (https://www.highspot.com/).Welch manages a team of 14 people and four agencies and oversees a $3 million budget.Highspot has raised $650 million in venture capital funding since launching in 2012. Most recently, the company closed a Series F round that valued the company at $3.5 billion. It has millions of users around the world.Stories (with lessons) about what he made in marketingThe power of integrated storytelling and communityFeedback is respectBring your whole personality into workPR and storytelling come firstBuild genuine connections that uplift all involvedLearn it allRelated content mentioned in this episodeAbove-the-Fold Strategy: 4 ways to write powerful sub-headlines (https://meclabs.com/course/sessions/above-the-fold-strategy/)About this podcastThis podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages (https://meclabs.com/course/) free digital marketing course.Get more episodesTo receive future episodes of How I Made It In Marketing, sign up to the MarketingSherpa email newsletter at https://marketingsherpa.com/newslettersApply to be a guestIf you would like to apply to be a guest on How I Made It In Marketing, here is the podcast guest application – https://www.marketingsherpa.com/page/podcast-guest-application

Invest The Difference
35. Wealth-Building Strategies

Invest The Difference

Play Episode Listen Later Nov 28, 2022 34:14


“Your external circumstances will never change your internal conclusions.”This week in Invest The Difference, Claudio and Bernadette talk about actionable strategies for building wealth in any income bracket. In this episode, you will hear about how to build wealth by:Net worth ratio: 15-25% Liquid Net WorthLook at your financial portfolio every quarter to review and reviseReverse engineering where you want to be in the future. Look into the books: “The 12 Week Year” and “The Compound Effect.”Be happy on the inside firstBuild goals that create daily actionable results This show is sponsored by GFG Solutions: https://gfgsolutions.com/GFG Solutions was created to bring peace of mind, clarity, and happiness to our clients who own and manage businesses. We help businesses with their financial responsibilities, including tax prep, bookkeeping, payroll, and much more. And through our consulting services, we help businesses align their business decisions with their financial goals.Follow GFG: @gfgsolutionsFollow Bernadette: @the.band.tee.ceo

Built In The Bluegrass
Chris Naber of FirstBuild

Built In The Bluegrass

Play Episode Listen Later Nov 22, 2022 32:11


Please join us as we interview Chris Naber, Director of Product Development, of FirstBuild. FirstBuild is a Subsidiary of GE Appliances with a start-up feel. Located in Louisville, KY right on the corner of the University of Louisville. FirstBuild is focused on inventing what's next for the home through a different process than the ordinary. They believe in co-creation with you! Anyone can share ideas, interact with them on social media about an idea, or even visit their location to share and work on an idea. With successes like the Opal Nugget Ice Maker, Arden Indoor Smoker, and Mella: The Smart Mushroom Fruiting Chamber already under their belt, we can't wait to see what YOU and FirstBuild come up with next! For more information visit https://firstbuild.com/ or follow them on all of their social media platforms! We want to take a moment to thank our partner – the Kentucky Association of Manufacturers. For over 100 years, KAM has served our state's manufacturing industry through advocacy, workforce development, education, and training, as well as cost-saving benefits for members. Fighting for manufacturers is what KAM does best, representing the industry in both Frankfort and Washington, D.C. Whether it's advocacy, offering shipping discounts, or group health insurance, KAM has its members covered. Learn more and become a member by visiting www.kam.us.com

FORward Radio program archives
Truth To Power | Louisville Maker Faire, Part 1 | 9-16-22

FORward Radio program archives

Play Episode Listen Later Sep 16, 2022 58:20


On this week's Truth to Power, we bring you highlights from the 2022 Louisville Maker Faire! Forward Radio was thrilled to participate in the 2022 Louisville Maker Faire (http://louisville.makerfaire.com/) held on Saturday, Sept. 10th, from 10am - 6pm, at the University of Louisville's Student Activities Center. Co-hosts Justin Mog and Brian Barnes take you on a tour around the fair, interviewing some of the most creative people you'll ever meet! In part 1, we hear from representatives from: the League of Women Voters; Podcasting & Broadcasting with Forward Radio 106.5fm WFMP-LP Louisville; FirstBuild; and Capitol Custom Bicycles. Sidelined for two years by the global pandemic, the Louisville Maker Faire returned this fall! Equal parts street festival, science fair and business networking event, the Louisville Maker Faire is “The Greatest Show (and Tell) on Earth.” Participants learned how to make and fix stuff with makers ranging from tech enthusiasts to crafters to homesteaders to scientists to garage tinkerers, all sharing the Louisville Maker Faire purpose – to entertain, inform, connect and grow the maker community. Maker Faire is a gathering of fascinating, curious people who enjoy learning and who love sharing what they can do. From engineers to artists to scientists to crafters, Maker Faire is a venue for these makers to show hobbies, experiments, projects, and more. It's a family-friendly showcase of invention, creativity, and resourcefulness. Glimpse the future and get inspired! On Truth to Power each week, we gather Forward Radio programmers and friends to discuss the state of the world, the nation, the state, and the city! It's a community conversation like you won't hear anywhere else! Truth to Power airs every Friday at 9pm, Saturday at 11am, and Sunday at 4pm on Louisville's grassroots, community radio station, Forward Radio 106.5fm WFMP and live streams at http://forwardradio.org

FORward Radio program archives
Live Broadcast from the Louisville Maker Faire at UofL | Sept. 10, 2022

FORward Radio program archives

Play Episode Listen Later Sep 10, 2022 161:47


Forward Radio was thrilled to participate in the 2022 Louisville Maker Faire (https://louisville.makerfaire.com/) held on Saturday, Sept. 10th, from 10am - 6pm, at the University of Louisville's Student Activities Center. Co-hosts Justin Mog and Brian Barnes take you on a tour around the fair, interviewing some of the most creative people you'll ever meet, including representatives from: Capitol Custom Bicycles; Momentum Motorsport; DIY Solar; Electrified Riding Lawn Mower; FirstBuild; Glassblowing demonstration; ; International Honor Quilt; Kentucky Science Center; KMAC A Contemporary Art Museum; Louisville Free Public Library Makerspaces; LVL1 Hackerspace; Making Healthcare Technology for Exploration Spaceflight; National Watch and Clock Collectors - Chapter 35; Podcasting & Broadcasting with Forward Radio 106.5fm WFMP-LP Louisville; re Making a (healthy) City with the Urban Design Studio; Redbird Robotics; Salaam Storytime; University of Louisville ASCE; and Voron Design. Sidelined for two years by the global pandemic, the Louisville Maker Faire returned this fall! Equal parts street festival, science fair and business networking event, the Louisville Maker Faire is “The Greatest Show (and Tell) on Earth.” Participants learned how to make and fix stuff with makers ranging from tech enthusiasts to crafters to homesteaders to scientists to garage tinkerers, all sharing the Louisville Maker Faire purpose – to entertain, inform, connect and grow the maker community. Maker Faire is a gathering of fascinating, curious people who enjoy learning and who love sharing what they can do. From engineers to artists to scientists to crafters, Maker Faire is a venue for these makers to show hobbies, experiments, projects, and more. It's a family-friendly showcase of invention, creativity, and resourcefulness. Glimpse the future and get inspired!

My Worst Investment Ever Podcast
Julian Hosp – Learn to Win by Focusing on How Not to Lose

My Worst Investment Ever Podcast

Play Episode Listen Later Nov 26, 2020 21:34


https://www.linkedin.com/in/julianhosp/ (Dr. Julian Hosp) is the largest crypto influencer in the German-speaking world, with over 90,000 followers on YouTube. He has written many articles and spoken at many blockchain conferences. He is a medical doctor and ex-professional athlete, and CEO co-founder of Cake, and chairman of DeFiChain Foundation. His vision is to bring blockchain awareness and understanding to a billion more people by 2025. You can find a large collection of his articles on hishttps://julianhosp.com/blog/ ( blog).   “It’s way easier to invest by trying not to be wrong, rather than by trying to be right.” Julian Hosp   Worst investment everAt 22, Julian was a successful professional athlete living his best life. He had about $100,000 in savings that was just sitting in the bank. Julian had no intention of investing the money as he knew nothing about investing. Pressured into his first investmentJulian happened to go to Brazil for training, where he met a fellow Austrian named Ralph. Ralph was a super friendly dude, and Julian got along with him just fine. Ralph told Julian about this fantastic investment opportunity that he wanted him to invest in. It was a new lot right at the beach that would get converted into actual construction land. He was looking for people to buy parcels of this land because he could split this up, and it would be easier to develop. Ralph made the investment look super exclusive and such a no brainer deal that was going to make Julian a millionaire. Putting in his entire savingsEven though Julian had no clue abouthttps://myworstinvestmentever.com/ep159-daniel-ramsey-when-investing-in-real-estate-take-your-time-to-remove-the-unknowns/ ( real estate investing), Ralph was compelling and made him feel like he had to move fast else he’d miss out on the deal of a lifetime. Julian decided to invest and handed Ralph $80,000. Here come the cricketsJulian left Brazil a month later, and that was the last he heard of Ralph and his investment. After weeks of trying to reach Ralph endlessly without any success, it dawned on Julian that he had been duped into making his worst investment ever. Lessons learnedTake your time to recover an investment lossWhen you lose money, don’t try to get it back straight away. You might end up retaking the same stupid risks. Take some time to let the emotions cool down before you try something else. Learn to win by knowing when to exitIf you want tohttps://myworstinvestmentever.com/ep204-yasmine-khater-start-investing-now-to-avoid-this-big-mistake/ ( learn to win in investing), you must know when to quit. Have an exit plan, and make sure you understand how it works. You need to have a plan for when things are not working out. This prevents emotions from getting in the way of deciding to exit an investment. Don’t be pressured into investingWhenever you feel pressured by someone to make an investment, step away immediately and take time to think about it on your own. Become a strong diversifierFocus on diversification because out of 10 to 15 investments, probably just a couple will fail, and the rest will cover the loss. Andrew’s takeawaysTake your emotions out of investingLosing is two and a half times more emotionally painful than the joy of winning. You must take emotion out of investing. Build trust firstBuild trust with the people you want to make a financial investment with before you seal the deal. Actionable adviceLimit your access or the speed of access to making investment decisions. If possible, have strategies and tools in place that slow you down from buying and selling something to give you time to think about it. No. 1 goal for the next 12 monthsJulian just became a father and so his number one goal for the next 12 months is to spend more time with his son and provide him with a successful first year. Parting words  “Try not to be wrong instead of trying to be right. It’s hard trying to be right all the time.”...

Lead Sell Grow - The Human Experience
On The Ball - With Marc Nudelberg

Lead Sell Grow - The Human Experience

Play Episode Listen Later Jul 9, 2020 61:54


Marc Nudelberg -Enthuiastic EnergyMarc is a former college football coach who now is the President of On The Ball VenturesCo-Host of Linkedin Like a ProCo-host Nudelberg HuddleLessons from over 10 years of coaching and how that ties into helping businesses growNot Everything is your fault but its YOUR responsibilityThe importance of Accountability and ProcessTactics and strategies learned from his grandfather and father Steve NudelbergRelationship SellingLeading is Relationship SellingEveryone has a brand but it your responsibility to build itVirtual coffee to get to know people firstBuild a prospect list of people who like youNot Everyone is a good fit for your businessWe like each other, how do we help each other?Be sure to connect with us in our Lead Sell Grow – The Human Experience Tribe Facebook group:https://www.facebook.com/groups/leadsellgrowLearn more about our services: www.TheGoalGuide.comImprove your sales and stay connected – Free Gifts Here https://shor.by/TheGoalGuidePodcast Intro and outroArtist: DisfigureTrack: BlankMusic Provided by: NoCopyrightSoundsWatch: https://youtu.be/p7ZsBPK656sFree Download / Stream: http://ncs.io/blank

Idea to Value - Creativity and Innovation with Nick Skillicorn
S2E38: Duleesha Kulasoorya – Exponential Technology is already here

Idea to Value - Creativity and Innovation with Nick Skillicorn

Play Episode Listen Later Sep 8, 2019 31:22


In today's episode, I speak with Duleesha Kulasoorya about how exponential technologies are already changing the way business is done, and how companies will need to adapt in order to survive. Duleesha leads Deloitte's Centre for the Edge practice in Asia, which tries to anticipate what will be important in the future for several industries. We talk about not only about several case studies of changes have been happening recently, but also how large companies can change their mindset to embrace exponential thinking. See the full episode at https://wp.me/p6pllj-1px  Topics discussed in this episode: 00:01:30 - What should be keeping your clients up at night? 00:02:45 - How the speed of change is increasing 00:04:00 - The future is already here, it is just unevenly distributed 00:06:00 - How "exponential" is misunderstood 00:08:00 - Companies are saying they want to embrace exponential technology, but are not doing enough to change their behavior 00:10:15 - Conviction and Courage, and why digital-first companies find it easier to be agile 00:13:30 - Zoom out - Zoom In 00:15:30 - How Mars (the candy company) is asking what their business model of the future will be 00:20:00 - What is an ambidextrous organisation, and how to scale at the edge of your company? 00:23:00 - How General Electric Appliances reinvented their development and funding model using their FirstBuild subsidiary  Links discussed in this episode: Deloitte Centre for the Edge: https://www2.deloitte.com/us/en/pages/center-for-the-edge/topics/center-for-the-edge.html  Duleesha's Linkedin Profile: https://www.linkedin.com/in/duleeshakulasooriya/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/  * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2  * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr  * Subscribe on Google Play to the Idea to Value Podcast: https://playmusic.app.goo.gl/?ibi=com.google.PlayMusic&isi=691797987&ius=googleplaymusic&apn=com.google.android.music&link=https://play.google.com/music/m/Ifjlz5o2w27yr4wn7belsne26oq?t%3DIdea_to_Value_-_Creativity_and_Innovation%26pcampaignid%3DMKT-na-all-co-pr-mu-pod-16  Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X  * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X  * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673  * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue  * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/  * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ  * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735  * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293  * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv  I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com 

Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game
1807: What GE's FirstBuild Innovation Lab Teaches Us About Successful Innovation With Taylor Dawson

Innovation Inside LaunchStreet: Leading Innovators | Business Growth | Improve Your Innovation Game

Play Episode Listen Later Jan 28, 2019 47:15


Why do so many innovations fail? The most recent stat I read claims that 97% of new product ideas fail before they hit the one-year mark. Those are pretty low odds. But, not for Taylor Dawson, co-founder of GEs First Build Innovation Lab. They had a high rate of success, especially given they were operating inside a large system with lots of processes and bureaucracies. Taylor stopped by Inside LaunchStreet to share with us how to increase your success rates and drive innovation that sticks in the marketplace. Taylor's Innovator Archetype is Risk Taker Tweaker.   Key Takeaways: [2:30] You might be surprised to know that Taylor loves to learn new ways to cook. He’s building an outside pizza oven on his deck. [4:25] Taylor discusses how GE’s FirstBuild Appliances was born. [7:16] The first refrigerator trial wasn’t successful. Listen in as Taylor shares some of the roadblocks they had to overcome. [10:20] The key insight from the lean startup was that we need to get to the consumer interaction as quickly as possible. [13:29] FirstBuild launched 12 products in 15 months. How was this possible? How did changing the way they looked at launch help accelerate the process? [16:56] Tamara reminds listeners that launching means launched for testing. It’s not launched for the manageability and sustainability of the product. Taylor and Tamara discuss why focus groups fail. [19:08] Taylor now applies the concepts he learned from GE and applies it to other situations. There are a lot of interesting projects going on. Only a small percentage get to the end product. Taylor discusses why this is the case. Taylor and team at Giddy, help get investors launched in a hundred days. [23:27] What do the first ten days look like in the hundred-day plan? Tamara reminds listeners that the consumer is there from day one. Get introduced to the term, “customer discovery.” [28:43] What happened if you get to the hundred days and it isn’t going to be a success? You congratulate yourself for doing something that was innovative and not spending $100,000. [29:39] Tamara shares an experience when she was working with a consumer packing goods product. The company attached a milestone to a new product similar to their legacy products. Tamara asks Taylor where milestones fit in. [33:55] Taylor talks about why he wrote an article called, “The Only Ideas Left are the Stupid Ones”. Why are the only ideas left the stupid ones? Tamara talks about the success of Tough Mudder. [37:06] Taylor has learned to completely isolate his opinion of the success or failure from other people’s opinions. He discusses the launch of a $500 nugget ice maker on crowdfunding. You really don’t know until you get out there and try it. [40:46] Taylor’s app, Giddy, is a design community to help develop products. The community can help you explore the solution space completely. [43:53] Connect with Taylor on LinkedIn and get your product launched. [44:20] Taylor’s final piece of advice for LaunchStreeters looking to excel their innovation efforts is to get an education. The only way to move forward is to stand on the shoulders of the people that have gone before you. [45:22] What are you going to do to mimic some of Taylor’s success? Taylor’s innovator archetype is a risk taker tweaker. Tamara challenges listeners to take the IQE Assessment and identify your archetype.   If you are ready to: get buy-in from key decision makers on your next big idea be a high-impact, high-value member that ignites change foster a culture of innovation where everyone on your team is bringing innovative ideas that tackle challenges and seize opportunities... Join us on LaunchStreet — gotolaunchstreet.com   Mentioned in This Episode: Giddy Homepage IQE Assessment

Inside Outside
Ep. 52 - Taylor Dawson w/ GE FirstBuild

Inside Outside

Play Episode Listen Later Jul 25, 2018 22:48


Taylor Dawson is a founding member of GE Appliances’ FirstBuild Microfactory. In addition to his conversation with Brian, he spoke at the Inside Outside Innovation Summit in May. He had some great stories to tell about FirstBuild’s origins and the obstacles they’ve conquered the challenges they’re still solving. For information regarding your data privacy, visit acast.com/privacy

firstbuild
LFPL's At the Library Series

James Fallows is a national correspondent for The Atlantic. He, and his wife Deborah Fallows, are the authors of the forthcoming book, Our Towns: A 100,000-Mile Journey into the Heart of America, a vivid portrait of the civic and economic reinvention taking place in America, town by town and generally out of view of the national media.Traveling across America in a single-engine prop airplane, the Fallowses have visited dozens of towns—meeting hundreds of civic leaders, workers, immigrants, educators, environmentalists, artists, public servants, librarians, business people, city planners, students, and entrepreneurs—to take the pulse and understand the prospects of American towns from coast to coast. The book includes a chapter on Louisville and focuses on GE's FirstBuild “microfactory.”

LFPL's At the Library Series

James Fallows is a national correspondent for The Atlantic. He, and his wife Deborah Fallows, are the authors of the forthcoming book, Our Towns: A 100,000-Mile Journey into the Heart of America, a vivid portrait of the civic and economic reinvention taking place in America, town by town and generally out of view of the national media.Traveling across America in a single-engine prop airplane, the Fallowses have visited dozens of towns—meeting hundreds of civic leaders, workers, immigrants, educators, environmentalists, artists, public servants, librarians, business people, city planners, students, and entrepreneurs—to take the pulse and understand the prospects of American towns from coast to coast. The book includes a chapter on Louisville and focuses on GE's FirstBuild “microfactory.”

Global Product Management Talk
TEI 161: Revisiting the GE Appliance innovation lab and extending it to your pro

Global Product Management Talk

Play Episode Listen Later Jan 30, 2018 40:00


Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Back in episode 110 we learned about FirstBuild, the innovation lab of GE Appliance. It allows them to test ideas and solve problems that would be considered too small or risky by GE Appliance. They have built a platform that is fueled by an open community of consumers and problem solvers. What would happen if that capability was used by other companies to tackle any type of product concept? That is what Taylor Dawson is discovering. When I talked with him in episode 110 he was the Product Evangelist for First Build. Now he is the CEO of Giddy, who is providing a First Build capability to any large company. That is like being able to create a successful innovation lab overnight without actually building one. This also means that Giddy will be deepening and rapidly increasing their own learning started at First Build. That makes them the leader for the rest of us to learn from. Specifically, in this discussion you will discover: Why it’s important but almost impossible for large organizations to innovate like a startup.The advantages of an open innovation lab.What makes the FirstBuild innovation lab a success — which are ideas to help your organization be more innovative.The benefits of leveraging Giddy for increasing product success.

The Everyday Innovator Podcast for Product Managers
TEI 161: Revisiting the GE Appliance innovation lab and extending it to your product – with Taylor Dawson

The Everyday Innovator Podcast for Product Managers

Play Episode Listen Later Jan 29, 2018 39:02


Giddy, Dawson's new venture, connects product managers and entrepreneurs to smash the status quo. Back in episode 110 we learned about FirstBuild, the innovation lab of GE Appliance. It allows them to test ideas and solve problems that would be considered too small or risky by GE Appliance. They have built a platform that is […]

The Everyday Innovator Podcast for Product Managers
TEI 161: Revisiting the GE Appliance innovation lab and extending it to your product – with Taylor Dawson

The Everyday Innovator Podcast for Product Managers

Play Episode Listen Later Jan 29, 2018 39:02


Giddy, Dawson’s new venture, connects product managers and entrepreneurs to smash the status quo. Back in episode 110 we learned about FirstBuild, the innovation lab of GE Appliance. It allows them to test ideas and solve problems that would be considered too small or risky by GE Appliance. They have built a platform that is […]

Global Product Management Talk
TEI 110: How GE’s FirstBuild creates products

Global Product Management Talk

Play Episode Listen Later Feb 7, 2017 39:00


Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: We have seen significant increases in large companies creating some type of innovation lab or starting a partnership with an innovation lab. One benefit is that the innovation lab can run at a different pace than the organization. The lab has more freedom to try quick experiments and explore new areas that may be deemed too risky for the large organization. One lab that caught my attention when I first learned of it a few years ago was FirstBuild, which describes itself as the “place where ideas come to life.” FirstBuild is a creation of GE Appliances. They have created an open community with access to world-class engineering and design talent for exploring ideas and creating home appliances. I plan to visit FirstBuild in a few months to learn more, but for now, I spoke with Taylor Dawson, their Product Evangelist. Taylor’s background is in mechanical design engineering, having spent time at Lexmark International and then GE Appliances. In our discussion, you will learn: Why FirstBuild was created and how it helps GE,How they identify product ideas and potential market segments,Why they use crowdfunding platforms like Indiegogo, andWhy a prototype is worth a thousand meetings.

The Everyday Innovator Podcast for Product Managers
TEI 110: How GE’s FirstBuild creates products – with Taylor Dawson

The Everyday Innovator Podcast for Product Managers

Play Episode Listen Later Feb 6, 2017 38:45


Listen to the Interview We have seen significant increases in large companies creating some type of innovation lab or starting a partnership with an innovation lab. One benefit is that the innovation lab can run at a different pace than the organization. The lab has more freedom to try quick experiments and explore new areas […]

The Everyday Innovator Podcast for Product Managers
TEI 110: How GE’s FirstBuild creates products – with Taylor Dawson

The Everyday Innovator Podcast for Product Managers

Play Episode Listen Later Feb 6, 2017 38:45


Listen to the Interview We have seen significant increases in large companies creating some type of innovation lab or starting a partnership with an innovation lab. One benefit is that the innovation lab can run at a different pace than the organization. The lab has more freedom to try quick experiments and explore new areas […]