POPULARITY
Ethan Hochberg and his partner have built three AI-powered X personas that rack up 200 million views annually—all while running a lean creative agency for AI and tech brands. These aren't just vanity accounts; they're distribution engines that feed into their core business.In this episode, Ethan walks us through:- How they blend AI content generation with a human touch to keep posts authentic and engaging.- The Grok Deep Search workflow they use to find and validate influencers in minutes (a task that used to take days).- A multi-step outreach strategy that personalizes every message for higher response rates.- How to brainstorm and produce short-form video content with V GPT for TikTok, Reels, and Shorts—without a production studio.- This is a masterclass in using AI tools not just to save time, but to elevate the quality of your marketing while running a “tiny team.”Timestamps02:45 – From AI Marketing Directory to running a creative agency04:48 – Tiny teams, big results with AI workflows06:25 – Demo 1: Grok Deep Search for influencer discovery08:15 – Why influencer marketing is more relevant than ever12:29 – Grok's validation process: avoiding fake engagement15:25 – Applying the workflow beyond influencers (newsletters, blogs, PR)17:51 – Using AI to think strategically, not just automate22:09 – The output: influencer tables in minutes24:01 – Demo 2: Personalized outreach angle generator28:01 – Applying this to PR and content partnerships32:00 – Demo 3: V GPT for short-form AI video creation37:40 – How much of your feed is already AI-generated?40:00 – Matching viral templates to your niche for higher watch time41:50 – Using AI video tools mainly for brainstorming content ideas42:56 – How to connect with EthanTools & Technologies MentionedGrok – AI chatbot from X with live access to the Twitter feed; ideal for influencer discovery and current-event research.Grok Deep Search – Paid Grok feature ($8/mo with X Premium) that crawls hundreds of live sources for validated results.ChatGPT + GPT Store – OpenAI's platform for custom GPTs, used here to integrate with video creation tools.V GPT – AI video generator with realistic avatars, captions, and voiceover.CapCut (mentioned) – Popular editing tool; V GPT is positioned as a more advanced alternative for avatar-driven content.Subscribe at thisnewway.com to get the step-by-step playbooks, tools, and workflows.Ethan's website: https://marketingguys.co/
We started off this week's show by chatting with Janelle Iaccino of Rose Pest Solutions to discuss removing wasps and how extreme heat invites bugs in. Bob Schmitt of The Junkluggers shares how much plastic ends up in landfills and talks about how to repurpose it around your home. Then, Dave Schlueter of the Law Offices of David R. […]
Featured on WGN Radio's Home Sweet Home Chicago on 08/09/24: Rose Pest Solutions' Marketing Director Janelle Iaccino, A.K.A. ‘The Bug Girl', joins the program to discuss extreme heat, rats, and yellow jacket removal. To learn more about Rose Pest Solutions and what they can do for you, go to rosepestcontrol.com or call 1-800-GOT-PESTS.
Featured on WGN Radio's Home Sweet Home Chicago on 08/09/25: Bob Schmitt of The Junkluggers joins the show to inform WGN Radio listeners about how much plastic ends up in landfills and how to repurpose yours around your home. To learn more about what The Junkluggers can do for you, go to www.junkluggers.com or give them a […]
Featured on WGN Radio's Home Sweet Home Chicago on 08/09/25: Dave Schlueter of the Law Offices of David R. Schlueter discusses transfer taxes when selling a home. To learn more about what Dave Schlueter can help you with, go to schlueterlawoffice.com or call 1-630-285-5300.
WGN Radio's host of Home Sweet Home Chicago David Hochberg, joins Lisa Dent to explain why top U.S. stocks now dominate the market like never before and why rising prices and falling jobs in the services sector could signal stagflation.
Mortgage and real estate expert David Hochberg joins Jon Hansen to talk about mortgage rates easing up, the impact of President Trump firing the head of the Bureau of Labor Statistics, and the overall health of the economy right now. David hosts “Home Sweet Home Chicago” on Saturdays from 10am to 1pm on WGN Radio. […]
Mortgage and real estate expert David Hochberg joins Jon Hansen to talk about mortgage rates easing up, the impact of President Trump firing the head of the Bureau of Labor Statistics, and the overall health of the economy right now. David hosts “Home Sweet Home Chicago” on Saturdays from 10am to 1pm on WGN Radio. […]
Mortgage and real estate expert David Hochberg joins Jon Hansen to talk about mortgage rates easing up, the impact of President Trump firing the head of the Bureau of Labor Statistics, and the overall health of the economy right now. David hosts “Home Sweet Home Chicago” on Saturdays from 10am to 1pm on WGN Radio. […]
We started off this week's show by chatting with Student Loan Attorney Rae Kaplan of the Kaplan Law Firm about the latest changes to student loans. Next, Sara Andreas of Robert R. Andreas & Sons, Inc., General Contractors Specializing in Concrete, talks about making pickleball courts and installing bollards. Then, Jake Stotter of Fenceworks, Inc. joins to discuss the history of the […]
Featured on Home Sweet Home Chicago 08-02-2025: Jake Stotter of Fenceworks, Inc., joins David Hochberg to discuss building playgrounds and how the business began. For more information, call 847-432-0900.
Featured on WGN Radio's Home Sweet Home Chicago on 08/02/25: Sara Andreas of Robert R. Andreas & Sons, Inc. General Contractors Specializing in Concrete joins the show to answer several WGN Radio listener concrete questions and talk about how bollards can be an essential safety addition to your business. To learn more about Robert R. Andreas & […]
As featured on Home Sweet Home Chicago on 08-02-2025: Attorney Rae Kaplan of Kaplan Law Firm joins David Hochberg to talk about the latest trending news on student loans. Rae talks about lower repayment plans on parents-plus loans and how the recent changes have impacted borrowers. For more information, call (312) 564-4267.
Featured on WGN Radio's Home Sweet Home Chicago on 07/26/25: Integrity Concrete Coatings' Teagan Overhaug joins the show to discuss the services their company offers, quotes, and temperatures that are best for getting services. To learn more, you can call 815-220-5015 or visit integrityconcretecoatings.com.
Featured on WGN Radio's Home Sweet Home Chicago on 07/26/25: Dumitru Nicolaescu of Green Attic joins David on Home Sweet Home Chicago to talk about how to know if you have enough insulation in your home. Dumitru also answers listener questions about insulating their attics and garages.
Featured on WGN Radio's Home Sweet Home Chicago on 07/26/25: Julie Ratowitz of Chefs for Seniors joins the show to discuss how their services work, the freshness of the meals, and the menu options for special diets. For more information, call 224-529-3326.
We started off this week's show by chatting with Integrity Concrete Coatings' Teagan Overhaug about how they can assist with summertime projects. Next, Dumitru Nicolaescu of Green Attic joins David to talk about how to know if you have enough insulation in your home. Then, Julie Ratowitz of Chefs for Seniors joins the show to discuss how […]
Featured on WGN Radio's Home Sweet Home Chicago on 07/19/25: Founder and President of Perma-Seal Basement Systems, Roy Spencer joins the show to answer listeners' questions about insulation and the toxins that could be in your attic. To learn more about the services Perma-Seal provides visit permaseal.net or call 1-800-421-SEAL (7325).
Featured on WGN Radio's Home Sweet Home Chicago on 07/19/25: Bob Schmitt of The Junkluggers joins the show to inform WGN Radio listeners about their pricing, how they can help out commercial businesses, and home closings. To learn more about what The Junkluggers can do for you, go to www.junkluggers.com or give them a call at 1-800-LUG-JUNK.
Featured on WGN Radio's Home Sweet Home Chicago on 07/19/25: IRS Tax Attorney Steven A. Leahy of the Law Office of Steven A. Leahy, PC with Opem Tax Advocates joins the program to discuss 1099 income, tax write-offs, and he also answers listener questions. To learn more about Steven A. Leahy, go to fightbacknow.com or call 1-312-664-6649.
We started off this week's show by chatting with Bob Schmitt of The Junkluggers, who joins the show to inform WGN Radio listeners on how they can help commercial businesses and real estate closings. Then, Founder and President of Perma-Seal Basement Systems Roy Spencer joins to talk about insulation and the toxins that could be in your attic. […]
Thriving Adoptees - Inspiration For Adoptive Parents & Adoptees
Finding out she was adopted at 38 caused a seismic eruption for Diana. The world disappeared from under her feet. Everything she'd believed about herself was lies. And the lies continued as she searched for her truth. Settle back for a masterclass in stubborn, persistence, acceptance and finally, peace.DIANA KAYLA HOCHBERG is an accomplished photographer with over twenty-five years of experience in retail management and twenty years as an educator. Her life is a testament to the power of self-discovery and perseverance.Diana was born in Montreal, Canada, and raised in New York. She holds a Bachelor's degree in Education and an Associate of Arts degree in Art History. Since 2017, she has been a member of the British Columbia Genealogical Society and the National Genealogical Society. Diana is passionate about genealogy and enjoys helping both adoptees and non-adoptees discover their family histories.She is the proud mother of her son, David, her daughter-in-law, Erica, and her granddaughter, Harper, as well as her stepdaughter, Claire. Diana resides in Pawleys Island, South Carolina, with her brother Jesse and her Siberian cat Gatsby.CONNECTED: Finding My Truth is Diana's debut book. Giving BackA portion off all proceeds or royalties from the sales of this book will be donated to the following organizations: National Association of Adoptees and Parents, Inc., Society for Adoption Truth, Elevating Connections, and Setting Scoliosis Straight Foundation. https://www.dianakaylahochberg.com/https://www.facebook.com/dianakayla.hochberghttps://x.com/dkhparishttps://www.linkedin.com/in/diana-kayla-hochberg-736104218/https://www.instagram.com/dianakaylahochberg/?hl=en Guests and the host are not (unless mentioned) licensed pscyho-therapists and speak from their own opinion only. Seek qualified advice if you need help.
Featured on WGN Radio's Home Sweet Home Chicago on 07/12/25: Then, Dave Schlueter of the Law Offices David R. Schlueter, discusses plats of surveys and their importance to buyers. Dave talks about how they work, why they’re important for buyers to have, and he fields calls from listeners with their claims. To learn more about what Dave […]
We started off this week's show by chatting with Janelle Iaccino of Rose Pest Solutions to discuss wasps and what people can do to avoid stings.Then, Dave Schlueter of the Law Offices David R. Schlueter, discusses plats of surveys and their importance to buyers. And, Mike Epping of Center Guard Plumbing joins the show to aid DIYers in […]
Featured on WGN Radio's Home Sweet Home Chicago on 07/12/25: Center Guard Plumbing's Mike Epping joins the show to aid DIYers in troubleshooting their home projects. To learn more about what Center Guard Plumbing can do for you, go to wgnplumber.com or call 847-406-8883.
Featured on WGN Radio's Home Sweet Home Chicago on 07/12/25: Rose Pest Solutions' Marketing Director Janelle Iaccino, A.K.A. ‘The Bug Girl', joins the program to talk about wasps and what people can do to avoid stings. To learn more about Rose Pest Solutions and what they can do for you, go to rosepestcontrol.com or call 1-800-GOT-PESTS.
Cyndi Ribolzi, from Caring Transitions, joins the show to discuss how their professional organizers help unbox, declutter, and organize items that you might need to clear out after a family member passes. Cyndi also discusses the time it takes to set up an estate sale and addresses listener questions. For More information, visit www.caringtransitions.com or […]
We started off this week's show by chatting with Greg Olsen of Redo Cabinets to discuss how they also assist with countertops and how long the services take in kitchens. Then, IRS Tax Attorney Steven A. Leahy of the Law Office of Steven A. Leahy, PC, with Opem Tax Advocates, talks about IRS notices, the computer systems, and […]
Featured on WGN Radio's Home Sweet Home Chicago on 07/05/25: IRS Tax Attorney Steven A. Leahy of the Law Office of Steven A. Leahy, PC with Opem Tax Advocates joins the program to discuss IRS notices, the computer systems, and 1099 forms. To learn more about Steven A. Leahy, go to fightbacknow.com or call 1-312-664-6649.
Featured on WGN Radio's Home Sweet Home Chicago on 07/05/2025: Greg Olsen of Redo Cabinets joins the show to discuss how they also offer services for countertops! To learn more about Redo Cabinets and how they can assist you, visit redocabinets.com or call 630-381-5583.
Mortgage and real estate expert David Hochberg joins John Williams to talk about Trump’s tax bill and the increase in the SALT cap, where mortgage interest rates are right now, the relationship between the Fed policy and mortgage rates, and to answer all of your mortgage and real estate questions. David hosts “Home Sweet Home Chicago” […]
Mortgage and real estate expert David Hochberg joins John Williams to talk about Trump’s tax bill and the increase in the SALT cap, where mortgage interest rates are right now, the relationship between the Fed policy and mortgage rates, and to answer all of your mortgage and real estate questions. David hosts “Home Sweet Home Chicago” […]
Mortgage and real estate expert David Hochberg joins John Williams to talk about Trump’s tax bill and the increase in the SALT cap, where mortgage interest rates are right now, the relationship between the Fed policy and mortgage rates, and to answer all of your mortgage and real estate questions. David hosts “Home Sweet Home Chicago” […]
We started off this week's show by chatting with BluSky Restoration Contractors' Senior Restoration Manager Cory Ambrose about the increase in tornadoes in Illinois. Bob Schmitt of The Junkluggers joins the show to discuss the importance of preparing to declutter as you age. Accessibility Sales Specialist Aimee Ferrarell of Access Elevator talks about how they can help caregivers. And Home […]
Featured on WGN Radio's Home Sweet Home Chicago on 06/28/2025: Access' Aimee Ferrarell joins the show to answer questions about their lifts, how consultations go, and more. Aimee also talks about caregiving, stairlift maintenance, and more! To learn more about what Access Elevator can do for you, go to allaboutaccess.com or call them at 1-630-616-6249.
Featured on WGN Radio's Home Sweet Home Chicago on 06/28/25: Bob Schmitt of The Junkluggers joins the show to inform WGN Radio listeners on preparing to clean up and clean out items you may not need in the future. Bob also shares their coupon code for WGN listeners. To learn more about what The Junkluggers […]
Featured on WGN Radio's Home Sweet Home Chicago on 06/28/25: BluSky Restoration Contractors' Senior Restoration Manager Cory Ambrose joins the program to discuss the increase of tornadoes in the state. Cory discusses property damage, their restoration services, and the number of jobs they complete annually. To learn more about what BluSky Restoration Contractors can do […]
Featured on WGN Radio's Home Sweet Home Chicago on 06/21/24: Rose Pest Solutions' Marketing Director Janelle Iaccino, A.K.A. ‘The Bug Girl', joins the program to talk about ant colonies, bird feeders, and Red Aunts! To learn more about Rose Pest Solutions and what they can do for you, go to rosepestcontrol.com or call 1-800-GOT-PESTS.
Featured on WGN Radio's Home Sweet Home Chicago on 06/21/25: Founder and President of Perma-Seal Basement Systems, Roy Spencer, joins the show to answer listeners' questions about how the summer creates a reverse stack effect and causes your attic to be the warmest part of the house. To learn more about the services Perma-Seal provides, […]
Featured on WGN Radio's Home Sweet Home Chicago on 06/21/25: Integrity Concrete Coatings' Teagan Overhaug joins the show to discuss the services their company offers, from basement floors, patio work, and more. To learn more, you can call 815-220-5015 or visit integrityconcretecoatings.com.
We started this week's show by chatting with Rose Pest Solutions' Marketing Director Janelle Iaccino about ants, beetles, and more summer bugs. Next, Integrity Concrete Coatings' Teagan Overhaug joins the show to discuss their services and special deal for WGN listeners. Then, Perma-Seal Basement Systems' Chief Operating Officer Joel Spencer about the warmest place in your home during […]
Shaun talks to David Hochberg, Vice President of Lending for Team Hochberg at Homeside Financial, about Jerome Powell refusing to cut interest rates, how the current interest rates are affecting first time home buyers, and the downfall of living in Illinois (taxes!).See omnystudio.com/listener for privacy information.
Featured on WGN Radio's Home Sweet Home Chicago on 06/14/25: Center Guard Plumbing's Mike Epping joins the show to highlight how Center Guard Plumbing can help listeners save big on their plumbing needs. To learn more about what Center Guard Plumbing can do for you, go to wgnplumber.com or call 847-406-8883.
Featured on WGN Radio's Home Sweet Home Chicago on 06/14/25: Sara Andreas of Robert R. Andreas & Sons, Inc. General Contractors Specializing in Concrete joins the show to answer several WGN Radio listener concrete questions and highlight why you should choose Andreas & Sons when it comes to your concrete needs. Additionally, Sara highlights how […]
Featured on WGN Radio's Home Sweet Home Chicago on 06/14/25: Lindholm Roofing's Assistant Manager Mike Huston to the rescue! Listen in while Mike talks about hailstorms, the caution that people should have when others knock on their doors after storms, and managing repairs. To learn more about what Lindholm Roofing can do for you, go […]
We started off this week's show by chatting with Center Guard Plumbing's Mike Epping to highlight how Center Guard Plumbing can help listeners save big on their plumbing needs. Next, Sara Andreas of Robert R. Andreas & Sons, Inc. General Contractors Specializing in Concrete, discusses the benefits of a concrete commercial or industrial parking lot. Then, Lindholm Roofing's Assistant Manager […]
In this heartfelt and grounding conversation, Kat reconnects with her former professor, artist and printmaker Cheryl Agulnick Hochberg, to explore what it truly means to live a creative life—on your own terms. Cheryl shares how her work is shaped by place, walking, and deep observation—drawing inspiration from time spent in Wyoming, China, Finland, and her new home in Arizona. Together, they reflect on life after academia, the courage to start over, and the unexpected clarity that comes with experience, loss, and listening to the land. This episode is a balm for any artist feeling overwhelmed, out of place, or unsure of what comes next. It's a reminder that your work doesn't have to be impressive—it just has to be yours. In this episode, they discuss: Life after academia and what changed in higher education Making time for your art while raising a family or working full-time How Cheryl approaches residencies, place-based work, and listening Letting go of external pressure and creating from authenticity The real markers of a fulfilling creative life Advice for artists just beginning—or beginning again Cheryl Agulnick Hochberg Website: www.cherylagulnick.com Instagram: https://www.instagram.com/cherylhochberg ✨ Resources to Support Your Creative Path: Submit to Create! Magazine's open call: createmagazine.co/call-for-art Explore free artist tools + micro-courses at Create U
Mortgage and real estate expert David Hochberg joins John Williams to talk about the importance of understanding treasury bills and how it impacts everyone, his thoughts on President Trump’s ‘big, beautiful bill,’ and why the difference between the number of US home sellers and buyers has rarely been larger. David hosts “Home Sweet Home Chicago” on […]
Mortgage and real estate expert David Hochberg joins John Williams to talk about the importance of understanding treasury bills and how it impacts everyone, his thoughts on President Trump’s ‘big, beautiful bill,’ and why the difference between the number of US home sellers and buyers has rarely been larger. David hosts “Home Sweet Home Chicago” on […]
After a wave of not-so-great headlines on tariffs, we finally have some good news: the Trump Administration is signaling cuts to the new tariffs on Chinese goods. But what does that actually mean for your bank account? To follow the money trail, Nicole brings back Fred P. Hochberg—former President of the Export-Import Bank and Acting Administrator of the Small Business Administration—who has spent his career at the intersection of business and public policy. Fred and Nicole break down how tariff policy should work to benefit Americans, what happens if these cuts don't happen, and how it all could affect prices (yes, including what you'll pay for Christmas presents this year). Fred's book is an amazing read to understand the current moment! Check it out here: https://www.simonandschuster.com/books/Trade-Is-Not-a-Four-Letter-Word/Fred-P-Hochberg/9781982127374