Podcast appearances and mentions of rose law group

Flat-Fee Legal Services & the Rise of Fractional General Counsel w/ Ryan Hurley of Litix Legal - AZ TRT S07 EP08 (290) 5-28-2026       Things We Learned This Week Small businesses still need sophisticated legal strategy Even companies with only 5–10 employees need governance, operating agreements, cap tables, and employment structures built correctly from day one. The traditional legal billing model is under pressure Hourly billing and massive retainers are frustrating both client & attorneys. Flat-fee legal services are emerging as a more predictable alternative. Arizona is becoming a legal innovation hub Arizona's ABS laws now allow non-attorney ownership & outside investment. This could fundamentally reshape how legal services operate. AI will likely compress legal fees across the industry AI is helping firms automate admin, documents and research. That efficiency may lower costs for clients and increase competitive pressure on traditional firms. AI legal tools still need human oversight Platforms like Legalzoom can help with basic setup work, but founders still need experienced legal counsel for fundraising, equity structure, governance, and long-term growth decisions.   Guest: Ryan Hurley, CEO - Principal Attorney & Co-Founder, Litix Legal Website: https://www.litixlegal.com/ Certified Attorney | Strategic Business Guidance | Startup Representation | Compliance & Risk Mitigation | HR Oversight | Contract Negotiation | Equity & Debt Raises | Joint Ventures | Mergers & Acquisitions | Board Governance | Investor Relations | Government & Media relations   An experienced attorney with 20 years, Ryan Hurley is CEO and co-founder of Litix Legal, a new kind of law firm on a mission to make clients love their lawyers and lawyers love their law firm by replacing the outdated hourly billing model with flat fees whenever possible. Hurley previously served as general counsel for Copperstate Farms, a vertically integrated cannabis company with 9 dispensaries under the Sol Flower brand name and one of the largest greenhouse cannabis production facilities in North America. Hurley was an instrumental player in Copperstate Farms' birth, growth, and development, positioning the company as a market leader through his strategic business advice, careful compliance and risk mitigation. Referred to as Arizona's "Father of Cannabis Law," Hurley has been recognized as one of the Top 100 Lawyers in Arizona and as one of the 20 Names to Know by Phoenix Business Journal. He has been a part of the Arizona cannabis industry from its inception and played a pivotal role in the initiatives to legalize medical and adult-use cannabis in Arizona. A founding member and former board member of the National Cannabis Industry Association, Hurley is deeply entrenched in all aspects of the cannabis industry and a sought-after expert on cannabis policy. Ryan Hurley was also a founding member of the Arizona Dispensaries Association and the organization's former vice president. Hurley was also a pioneer in the AZ solar energy and cryptocurrency/blockchain industries. A dedicated, passionate, and knowledgeable attorney, innovator, and entrepreneur, Hurley has presented at several conferences and seminars throughout the country and has been featured in many interviews in television, print, and radio. His expansive background in policy has cemented his reputation as a reliable thought leader. Hurley holds a B.S. in environmental science from the University of Arizona and a J.D. from the University of Arizona's James E. Rogers College of Law. Before emerging as a leader in the cannabis industry and co-founding Litix, Hurley was an associate attorney at Lewis and Roca LLP focusing on land use, zoning, water, and environmental issues and a named partner at Rose Law Group.   Podcast Notes Guest: Ryan Hurley Company: Litix Legal Episode Theme: How Arizona's new legal business model, flat-fee legal services, and AI are reshaping legal support for startups and small businesses.     Episode Notes Episode Overview Litix Legal was formed in 2025 using Arizona's new "alternative business structure" (ABS) law, which allows non-attorneys to own equity in law firms. The firm is focused on: Startups Small businesses Growth-stage companies Fractional / outsourced general counsel services Their mission is to modernize legal services through: Flat-fee pricing Technology and AI workflows More accessible legal support Strategic partnership models for founders The firm does not handle: Litigation Criminal law Segment 1 — The Legal Gap for Small Businesses Key Discussion Points Small businesses still need real legal infrastructure Many startups and smaller businesses are: Too small for a full-time in-house attorney Too large or complex for DIY legal templates Most companies still need: Corporate structure setup Governance Employment agreements Operating agreements Cap table strategy Investor preparation Equity and profit-sharing guidance Startups need strategic legal guidance early Ryan discussed how founders preparing for: fundraising, seed rounds, or Series A growth need legal partners who understand: ownership structure, equity distribution, governance, and investor expectations. Important startup legal topics include: Number of company units/shares Ownership percentages Cap table organization Equity incentives Employment contracts A poorly structured company early on can create major issues later. "An ounce of prevention is worth a pound of pain later." Traditional legal billing frustrates startups Traditional law firms often: Charge large retainers ($10,000+) Bill hourly ($650/hour+) Create unpredictable costs Litix Legal is attempting to solve this with: predictable flat-fee pricing, monthly packages, and faster attorney access. Example package: Around $2,000/month Includes meetings, calls, emails, and ongoing support The model functions similarly to: outsourced general counsel, or a fractional legal department. Segment 2 — Reinventing the Law Firm Business Model Ryan Hurley's Background Ryan has: practiced law for 20 years, worked at large corporate firms, worked in zoning and politics, advised cannabis and solar companies, and served as in-house counsel for a fast-growing cannabis company. That cannabis company reportedly grew to: 650 employees $100M in revenue Problems with the traditional legal industry Ryan explained how many attorneys dislike the traditional billable-hour system. Large firms often require: 2,000+ billable hours annually intense time tracking constant pressure to maximize billing According to Ryan: clients dislike the unpredictability, attorneys dislike the structure, and the industry has resisted modernization for decades. Arizona's Alternative Business Structure (ABS) Arizona changed legal industry rules through ABS reform. Historically: Only attorneys could own law firms Non-lawyers could not receive equity or profit-sharing The new Arizona model allows: non-attorney ownership, outside investment, operational partners, and more scalable business structures. Example: Ryan's COO/cofounder has a technology background and is not an attorney. Other regions experimenting with similar models: Utah Washington DC Internationally: UK and Australia already use versions of this structure Industry resistance Ryan noted that some traditional firms oppose these changes because: legal firms have operated similarly for 100+ years, entrenched firms fear competition, and fee compression threatens legacy models. States like: California Illinois have reportedly pushed back on similar reforms. Segment 3 — AI and the Future of Legal Services AI is changing law firm economics AI and automation tools are helping firms: reduce administrative work, improve workflow efficiency, lower operating costs, and potentially reduce client fees. Ryan believes AI will contribute to: industry-wide fee compression, more efficient legal delivery, and increased competition. LegalZoom and AI still have limits Ryan noted that: DIY legal platforms, template systems, and AI tools like Claude can help with: boilerplate documents, simple entity setup, and basic workflows. However: businesses should still seek professional legal review, especially for growth-stage decisions or investor preparation. The concern is: founders may over-rely on generic AI outputs without understanding legal risks. Fractional legal services are growing Litix Legal positions itself as: an outsourced general counsel solution, or a fractional legal department. Monthly plans reportedly range from: $1,000 to $4,500+ depending on complexity and communication needs. The firm says early client feedback has been strong.         Legal Shows: https://brt-show.libsyn.com/category/Legal-Asset+Protection-Estate+Planning       Investing Shows:  https://brt-show.libsyn.com/category/Investing-Stocks-Bonds-Retirement    'Best Of' Topic: https://brt-show.libsyn.com/category/Best+of+BRT      Thanks for Listening. Please Subscribe to the AZ TRT Podcast.     AZ Tech Roundtable 2.0 with Matt Battaglia The show where Entrepreneurs, Top Executives, Founders, and Investors come to share insights about the future of business.  AZ TRT 2.0 looks at the new trends in business, & how classic industries are evolving.  Common Topics Discussed: Startups, Founders, Funds & Venture Capital, Business, Entrepreneurship, Biotech, Blockchain / Crypto, Executive Comp, Investing, Stocks, Real Estate + Alternative Investments, and more…    AZ TRT Podcast Home Page: http://aztrtshow.com/ 'Best Of' AZ TRT Podcast: Click Here Podcast on Google: Click Here Podcast on Spotify: Click Here                    More Info: https://www.economicknight.com/azpodcast/ KFNX Info: https://1100kfnx.com/weekend-featured-shows/     Disclaimer: The views and opinions expressed in this program are those of the Hosts, Guests and Speakers, and do not necessarily reflect the views or positions of any entities they represent (or affiliates, members, managers, employees or partners), or any Station, Podcast Platform, Website or Social Media that this show may air on. All information provided is for educational and entertainment purposes. Nothing said on this program should be considered advice or recommendations in: business, legal, real estate, crypto, tax accounting, investment, etc. Always seek the advice of a professional in all business ventures, including but not limited to: investments, tax, loans, legal, accounting, real estate, crypto, contracts, sales, marketing, other business arrangements, etc.  

Love to hear from youDo you want to own land on our Moon?  Is there a nation or corporations claiming ownership of some or all of our Moon? Are there laws governing the Moon's territorial rights to development? Stay tuned with this fun yet important episode of Morning With Caroline presented by Caroline.Read about the healing light of our Full Moon and its research. What a Wonderful Night for a Moondanceby Caroline S Walrad, Ph.D. on Amazon.  ORDER:  https://www.amazon.com/dp/B0FS16TZSG.Composition of the Moon: learn why the space race is now bigger than ever. What is the prize?    https://www.buzzsprout.com/103155/episodes/19179863-the-composition-of-the-moon.mp3?download=trueCaroline S Walrad, Ph.D. is Doctor of Homeopathic Philosophy. The goal of this article is to educate others. Homeopathy doesn't treat or diagnose an illness; it addresses the entire person as a matter of wholeness that is an educational process, not a medical one. It is the reader's responsibility to inform their physician of any physical symptoms.

Join industry experts Ryan Hurley and Patrick Barrett as they take you on an exclusive journey through the intricate world of cannabis. From seed to sale, discover the challenges, innovations, and legal nuances that shape the cannabis industry today. Whether you're an entrepreneur, advocate, or simply curious about the cannabis market, this behind-the-scenes look will provide valuable insights into the regulatory landscape and what it takes to succeed in this rapidly evolving field. Don't miss out on this in-depth discussion!  Watch now! - https://youtu.be/F4OBD7K7i2o#CannabisRegulation #CannabisIndustry #CannabisBusiness #LegalCannabis #CannabisLaws #CannabisInsights #CannabisMarket #CannabisEntrepreneurs #CannabisCompliance #CannabisInnovation #ArizonaCannabisMAC & Bleu, your go-to podcast for the innovative minds shaping our nation's future. Our topics are not only vast but advanced and forward looking, as we explore emerging trends in blockchain, AI, the Metaverse, and both virtual and augmented reality within the construction, business and entrepreneur market segments. Our conversations are as diverse as they are enlightening, traversing not just the topics of economic development, supply chains, diverse market sectors, and celebrate the rich diversity underpinning each industry. We also dive into the intricate interplay between local politics and business, highlighting the far-reaching impact of political decisions on different market segments. Be sure to subscribe to the MAC & Bleu Youtube Channel About the Host - JJ Levenske - President & Co-Founder of Bleuwave General ContractingJJ Levenske is a seasoned construction executive with over 30 years of experience in the commercial & industrial sectors. From pre-construction services to complex quality controls and close-outs, he brings a commitment to delivering the highest levels of professionalism and customer service. J.J.'s dedication to construction has allowed him to become an industry expert which he aims to share with customers and investors alike.

Jordan Rose, the founder of Rose Law Group, is a visionary entrepreneur and accomplished attorney. Her journey began when she leased a small space in another lawyer's storage room, starting the firm from scratch. Over the course of 23 years, Jordan Rose has transformed Rose Law Group into a prominent legal powerhouse.Known for her tenacity and innovative thinking, Jordan Rose has always been at the cutting edge of the industry. She has consistently demonstrated a deep understanding of legal matters and has a passion for finding creative solutions to complex problems. Her expertise spans various areas, including land use, zoning, real estate development, and water law.Beyond her professional achievements, Jordan Rose is a dedicated community leader and philanthropist. She actively contributes to the betterment of society and gives back to her community in meaningful ways. As the owner of Rose Law Group, Jordan Rose continues to lead by example, inspiring her team to deliver exceptional legal services to clients. Her entrepreneurial spirit and unwavering dedication have solidified Rose Law Group's position as a trusted and respected law firm.Chris Webb is a highly accomplished professional in the field of land development and project management. Currently serving as a Partner and Director of the Land Development Solutions Group at Rose Law Group, he brings a wealth of expertise and strategic vision to his role.With a passion for economic development and a deep understanding of the industry, Chris plays a vital role in shaping the growth and success of the Town of Queen Creek as Vice-Chair of the Economic Development Commission. As an integral part of the Rose Law Group team, Chris's contributions are instrumental in driving effective project management and delivering innovative solutions. With three office locations in Scottsdale, Flagstaff, and Sulphur, Rose Law Group is well-positioned to serve its clients across multiple regions.Chris Webb's professional accomplishments and leadership make him a trusted advisor and an invaluable asset to the Rose Law Group. His commitment to excellence, combined with his extensive knowledge of land development, enables him to provide clients with comprehensive guidance and strategic insights.Website: roselawgroup.comFacebook: facebook.com/RoseLawGroupTwitter: twitter.com/roselawgroupInstagram: instagram.com/roselawgroupYouTube: youtube.com/RoseLawGroupMac and Bleu is the hot new podcast dedicated to all things related to building Arizona. Topics discussed range from construction, economic development, supply chain, and market segments.Mac & Bleu also includes diversity in construction, local politics affecting construction, women in construction, construction technology, and more.The host JJ Levenske of Bleuwave have their finger on the pulse of the people building Arizona.The show brings in the brightest minds in their perspective positions and industries and JJ has the unique ability to touch on the subject matter that you want to hear.If you want to know who's building Arizona, tune in and subscribe to Mac and Bleu today!___________________________________________________________________________________JJ Levenske is a seasoned construction executive with over 30 years of experience in the commercial and industrial sectors.From pre-construction services to complex quality controls and close-outs, he brings a commitment to delivering the highest levels of professionalism and customer service.

Equine Law Director, lifelong horse enthusiast Adam Trenk on his new company, Genuine Billy Cook Harness & Saddle. Adam discusses his recent acquisition, Billy Cook history, and what he has planned for the brand.Adam is a Rose Law Group partner and director

XR Today's Demond Cureton hosts Jordan Rose, Founder of the Rose Law Group. 

The guys were joined this week by the one and only Jordan Rose! Jordan is nothing short of a trailblazer. She is an attorney, community leader, philanthropist, mother and the owner of Rose Law Group, the largest woman-owned law firm in Arizona's history. In addition, Rose Law Group is the first full service law firm on the metaverse for metaverse based businesses and the first law firm in the world to employ blockchain developers, coders and 3d architects to work with lawyers to take a Web3 project from legal due diligence through to design and construction. Hmmmm...sounds like a great opportunity for meta land surveyors?!?!?! Jordan's passion is solving people's problems and we're certain you will enjoy this inspirational conversation as much as we did. Charles Darwin was quoted with music provided by Vulfpeck!!!  

This week's episode of Law.com's Legal Speak podcast, features a conversation with Jordan Rose, founder and president of the Rose Law Group, which has been at the forefront of law firms adopting Web3 technology.

This episode of Here Weed Go! smokes out the process of how proposed cannabis legislation becomes law in Arizona, and focuses in on a bill (House Bill 2050) currently working it's way through the state legislature up in Phoenix. To help clear the smoke around the topic, we're joined by attorney Jon Udell. Udell is at the Rose Law Group in Scottsdale, where he serves as the co-chair of the cannabis department, and he's the political director for the Arizona Branch of the the National Organization for the Reform of Marijuana Laws. If you'd like to hear or read more exclusive Here Weed Go! content, sign up for the companion newsletter here. You can also visit the Here Weed Go! Facebook page. And find Eddie on either his Instagram or Twitter accounts by his handle: @ReporterEddie Rose Law Group: https://www.roselawgroup.com/ AZ NORML: https://arizonanorml.org/ Newsletter: https://tucson.com/newsletters/#tracking-source=menu-nav See omnystudio.com/listener for privacy information.

My guest today is Omar Abdallah, you can find  him on IG:@theweb3lawyer and Twitter: https://twitter.com/omarjabdallah (https://twitter.com/omarjabdallah). Omar is a lawyer at the Rose Law Group. Rose Law Group was the first law firm to accept #BTC in 2012, and facilitated the first marriage in the #metaverse. In many ways Omar is an entrepreneur at law, and is currently building out a fully integrated #Web3 practice with a full time metaverse architect and #blockchain developer.  https://www.roselawgroup.com/areas-of-practice/web3/ (https://www.roselawgroup.com/areas-of-practice/web3/) We also discuss: #DAO - https://twitter.com/CityDAO (https://twitter.com/CityDAO); https://twitter.com/VectorDAO (https://twitter.com/VectorDAO)   https://www.matthewball.vc/metaversebook (https://www.matthewball.vc/metaversebook) Thanks for listening! Did you know you can also watch the show on YouTube? Just hit the link below and don't forget to subscribe! https://www.youtube.com/channel/UCmLdoo9oEu2AhkH1cJHemfw (Web3 w/ Me - YouTube)

This episode, the 11th of the season, marks the final episode recorded live in studio until the fall and this week has everyone looking out to various things quite puzzled. The segments this week are: Gideon explaining how Arizona will have a flat income tax rate after all, as the state Supreme Court threw out a referendum on it John discussing a recent charitable gala with Habitat for Humanity and Rose Law Group in the metaverse (and what the metaverse and NFTs are) Haley talking about the resignation of the NCAA President Mark Emmert and some of the troubles in his time there and the difficult search for a successor to a job few qualified candidates want Kirsten leading the panel in a short segment of defining incel-related terms This episode was recorded on April 29th. The intro music is "Dedicated to the Press" by Betty Davis, the transition from the (unheard on the podcast version of this show) break is "Broadway Shing-A-Ling Part 1" by The Soulsations and the outro is "We Are Heading to the East" by springtide. Don't forget to follow us on Twitter and Instagram for updates on the show and to see what our summer plans as far as this show goes, both are @review_squared. --- Send in a voice message: https://anchor.fm/thereviewsquared/message

In this episode, Tim and Randy will be joined by Adam Trenk, an attorney and partner at Rose Law Group based out of Scottsdale, Arizona. Adam represents both tenants and landlords in a lot of cases and is going to talk about landlord lease agreements especially in the context of all the changes that have been going on in the gym ownership community due to the COVID-19 pandemic. Tim and Randy invited him over to the show to help gym owners navigate the uncharted waters they’re in right now, so they can hopefully get out of this ahead.Adam is already working with gym owners, and he recently negotiated on a gym owner’s behalf with their landlord to get them a smooth deal for their gym. He got a three-month moratorium on rent payments and an agreement that the lease would then be extended by three months, and the landlord also agreed to waive some of the common area maintenance charges and reduce the base rent for the next 12 months once the gym owner restarts rent payments. That may turn out to be a smoking deal only if the economy is able to turn back on, but if not, then Adam may have to go back and try to renegotiate with the landlord. In that particular instance, the gym owner wanted to seize the moment because the governor of Arizona had just issued an executive order putting a moratorium on all commercial evictions and the renegotiation worked really well to the gym owner’s benefit. Stay tuned to learn more about the options you may have with your landlord during these forced closures so you can save your gym business and get the chance to open back up after the storm with these difficult times is gone.Key Takeaways:Negotiating and getting smooth deals for gym owners’ benefits (02:54)How tenants are having a little more leverage in the deal this time round (05:03)What to do before trying to negotiate with the landlord (09:11)Helping yourself instead of waiting for government assistance (15:03)Researching what's going on in your specific jurisdiction and being realistic and proactive (18:45)What the force majeure clause means and business interruption insurance 101 (20:01)Playing out all the inevitabilities and having an idea where to go (27:53)The value of finding the opportunity in chaos (30:48)Additional Resources:Adam’s Email Address - ATrenk@RoseLawGroup.comwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!

On this episode, my guest is Dan Gauthier of the Rose Law Group in Scottsdale, AZ. We are talking about Opportunity Zones. We discuss what they are, how they can be a tax advantage investment.  Dan has written about these previously in national media and I thought he would be a great resource to learn more about them. He is not selling anything which is why I wanted him to explain it in an unbiased way. Opportunity Zones are geographic areas designated by the states and approved by the federal government which qualify for specific tax breaks that we discuss on the show. Investments can be in real estate or qualifying businesses.  The tax breaks are 3 fold: Defer realized capital gains. Reduction of existing capital gains by up to 15% if opportunity zone investment held for 7 years. No tax on future capital gains if opportunity zone investments if held for 10 years. As we discuss, these benefits can make a good deal better but do not make bad deals good, so please really vet the deals that are being presented. Remember this show is for educational purposes only. Please do your own due diligence prior to investing in any deal. A link to the WSJ article mentioned at the beginning of the show. Wall Street Journal--Opportunity Zones off to slow start Contact info for Daniel Gauthier More episodes of this podcast are available at www.doctormoneymatters.com and Apple Podcasts, Google Play, Stitcher, etc. All episodes are also now on YouTube (Audio only) and Facebook.  You can follow me on: twitter @drmoneymatters  Instagram @doctormoneymatters Facebook @doctormoneymatters Email me editor@doctormoneymatters.com Please consider joining the Doctor Money Matters Facebook group. Please share this podcast with your colleagues and join our email list. Thanks for listening and please leave us positive reviews on Apple Podcasts and continue to share this podcast with your colleagues.

Helping us move from awareness to action this week is Court Rich. Court is an attorney and Co-Chair of Rose Law Group’s Renewable Energy Practice Area. We talked climate change, renewable energy and the adoption of solar energy at the state level. You can find out more about Court and what he’s working on at RoseLawGroup.com, Facebook, Twitter. For templates of letters/emails and or talking points referenced in the show, or simply to say “hi” click here.

Female-Friendly Emerging Industry discussed as Maria Reitan speaks with Laura Bianchi, an Attorney, Rose Law Group and their Director of Business/Corporate Transactions and Estate Planning and Asset Protection Department.

Business Corporate Transactions for Cannabusinesses with Laura Bianchi from Rose Law Group, and how she has helped the cannabis movement, providing information, education and facts about cannabis and its industry professionals, as well as its business, medical and economic benefits and potential.

We hear from Jana Weltzin from the Rose Law Group about The Current State of Cannabis in Alaska. They discuss her transition from Family Law to Cannabis Regulation Compliance and Licensing, plus the the creation of the marijuana control board and regulation drafting of the new law that has been adopted.

Whether the solar industry likes it or not, more regulated utilities in America are going to propose owning residential PV systems themselves. It's a controversial development. At our recent Solar Summit in Phoenix, GTM's Stephen Lacey and Shayle Kann hosted a debate on the following motion: "Regulated utilities should be allowed to own and rate-base residential solar." Lon Huber, a former advisor at Arizona's ratepayer advocate and current director of Strategen Consulting's government and utility program argued in favor of the motion. Court Rich, a senior partner at the Rose Law Group, argued against the motion. This week's episode is sponsored by Renesola, a top supplier and manufacturer of clean energy equipment.

Dave Inman welcomes back Ryan Hurley, a partner, chair of Rose Law Group’s Medical Marijuana practice group and head of the Renewable Energy Policy and Research Department at Arizona-based Rose Law Group, to discuss the Evolution of Arizona For 2016 Pot Legalization Ballot Initiative. Ryan also works with the Marijuana Policy Project. The post More on Evolution of Arizona For 2016 Pot Legalization Ballot Initiative appeared first on Cannabis Radio.

Discussing the Evolution of Arizona For 2016 Pot Legalization Ballot Initiative as Dave welcomes Ryan Hurley, a partner, chair of Rose Law Group’s Medical Marijuana practice group and head of the Renewable Energy Policy and Research Department at Arizona-based Rose Law Group. Ryan also works with the Marijuana Policy Project.

Business Corporate Transactions for Cannabusinesses with Laura Bianchi from Rose Law Group, and how she has helped the cannabis movement, providing information, education and facts about cannabis and its industry professionals, as well as its business, medical and economic benefits and potential.