The P.T. Entrepreneur Podcast

6x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing. Quick Ask Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He'll reshare it! Episode Summary Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero. Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling. Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions. AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings. ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable. How to 6x Your Return on Ad Spend Ask in person: Don't automate gratitude. When a patient shares a big win, that's your moment to ask for a review. Make it easy: Text them the direct Google review link right then. If they use Gmail, they're likely already logged in—instant review. Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note. Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews. Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone. Mindset & Systems Fundamentals matter: Gathering reviews may not feel flashy, but it's like dribbling with your non-dominant hand—it changes your game. Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof. Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale. Notable Quotes “The difference between a 2x and a 12x ROI isn't your ad—it's your reviews.” “Social proof is your digital word of mouth. It's what people trust before they ever meet you.” “This is like dribbling with your non-dominant hand. It's not sexy—but it wins games.” Pro Tips You Can Use This Month Audit your listings: Count your Google reviews and compare them to competitors in your area. Create a script: Role-play how your staff asks patients for reviews at the right time. Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds. Celebrate wins: Share positive reviews in team meetings to reinforce the habit. Measure ROI: Track ad results before and after review pushes. The data will speak for itself. Action Items Text your Google review link to 5 happy patients today. Train your team to ask at every discharge or major breakthrough moment. Follow up once per week with anyone who hasn't yet left a review. Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.

Cash PT Trends 2025: What We Learned in Dallas + The New Industry Report In this episode, Doc Danny Matta and Yves Gege unpack takeaways from their Dallas live event and preview PT Biz's new Cash PT Industry Report. They cover what's working now across pure cash, hybrid, and out-of-network models; why continuity and small-group training are surging; and how the talent market is shifting as more solo owners choose to join established cash clinics. Quick Ask Help us move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it. Episode Summary From beginners to builders: PT Biz events now draw ~200 owners focused on scaling, not just getting started. No single “right” model: Cash-only, hybrid, out-of-network, Medicare-focused, and gym-like setups can all work—business principles drive success. Continuity is up: Many clinics now get 20–40%+ of monthly visits from recurring performance/wellness work—stabilizing revenue. Small-group training wins: Huge LTV and stick rate; still underused (only ~¼ of clinics are doing it). Talent trend: More solo owners are approaching larger cash clinics for roles with culture, mentorship, and intrapreneurship tracks. Reality check on pay: Compensation must tie to the revenue a provider can generate; entitlement ≠ value creation. Macro shift: Rising deductibles & wellness demand push all clinics to add self-pay services—cash PT is no longer fringe. Live Event Takeaways Owner mindset: Conversations have matured—hiring, leadership, profitability, systems, and scaling to $100k–$200k/month per site. Market fit varies: Geography, payer mix, and demographics dictate whether to stay pure cash, add OON, or blend Medicare. Community compounding: Member-to-member playbooks (what worked, what didn't) are often the most valuable part of events. The Industry Report: What to Watch Continuity growth: Bigger clinics show higher % of recurring visits, needing fewer new evals to fill schedules. Underutilized small groups: High demand among “post-injury but not gym-ready” clients; strong margins and retention. Diversified offers: Performance, strength, and longevity programs de-risk revenue and increase lifetime value. Small-Group Training: Why It Works Checks the boxes: Strength, mobility, accountability, and community—with clinicians nearby if issues arise. Cost-effective for clients: Often similar to PT weekly or personal training—but with better adherence and social glue. Team friendly: Therapists enjoy variety and fewer notes; can be delivered by PTs or trained coaches under clinical oversight. Career Pathways & The “Unemployable” Test Two good options: Go all-in on ownership or join a high-performing cash clinic as an intrapreneur (clinic director, partner track). Value first, then ask: Promotions/partnerships follow demonstrated impact, not tenure. Reputation compounds. Pro Tips You Can Use This Month Launch continuity now: Create 1–2 simple monthly options (e.g., strength + mobility; return-to-sport). Pilot a small group: 4–8 clients, 2x/week, 8 weeks. Price for value, track retention, collect testimonials. Map your model: List your market realities (Medicare, Tricare, local payer rates, boomer density) before choosing cash/hybrid. Hire from the doers: Prioritize applicants who've tried solo—“batteries included,” better respect for business realities. Benchmark & iterate: Compare your prices, packages, and continuity % to the industry report; fix one lever each month. Notable Quotes “There isn't one right model—principles win. Leads in, lifetime value up, recruit well, lead well.” “Continuity compacts the snowball. When 30–40% of your visits are recurring, everything gets easier.” “If you want stability without owning every problem, be an intrapreneur—create value, then opportunities chase you.” Action Items Download the Cash PT Industry Report and benchmark your prices, packages, and continuity %. Sketch a small-group pilot (who it's for, schedule, price, progression) and pre-sell 6–8 spots. Define two continuity offers with clear outcomes and a simple monthly cadence. Write a one-page model map for your area (payers, demographics, demand) and choose cash-only vs hybrid accordingly. Programs Mentioned Clinical Rainmaker: Systems to get you full-time in your clinic. Mastermind: Scale space, team, and operations. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Expenses, visit targets, pricing, 3 paths to go full-time, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge Cash PT Industry Report: Download on the PT Biz site. About the Hosts: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz. Yves Gege—cash-practice owner and PT Biz co-founder focused on systems, leadership, and scaling.

How Workshops Win: Emotion-First Public Speaking for Cash-Based PT Lead Gen In this episode, Doc Danny Matta lays out how to fill your schedule by getting in front of real people—workshops, talks, and small group education—and connecting emotionally before you ever ask for the appointment. He explains direct-response marketing for cash-based clinics, the “feelings before logic” rule, and a practical script stack (frustration → “imagine if” → personal story → action) that turns talks into patients. Quick Ask Help PT Biz move toward the mission of adding $1B in cash-based services to our profession: share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it. Episode Summary Direct-response > referrals: Cash clinics grow fastest by going straight to the people (gyms, clubs, teams, parent groups), not by waiting on physician referrals. Workshops convert: Live education (in-person or virtual) is a predictable way to create trust and book consults. Feelings before facts: Lead with frustration, fear, and hope—the human stuff—then layer in the plan. Positive vision beats fear: “Imagine if…” scenarios help audiences see the future they want and move toward it. Stories sell: Personal experience (e.g., your own injury journey) creates instant credibility and connection. Let them say it: When attendees voice their own stakes and frustrations, commitment skyrockets. The Emotional Connection Framework Appeal to feelings before logic. Name the frustration in their language (“Isn't it frustrating when…?”) to open the door to change. Use “Imagine if…” Paint a clear, positive future state (pain-free golf trips, finishing workouts, keeping up with kids). Share something personal. Brief, relevant story that mirrors their journey (e.g., your own ACL rehab or chronic pain lesson). Make them feel the problem. Skip the RCT lecture; speak to missed experiences and what they're giving up. Elicit their why. Ask direct questions so they articulate what's at stake—then show the next step. Field Notes & Examples Workshops that work: Gyms, run clubs, golf leagues, youth sports parents, corporate wellness lunches, and private FB groups. The “gruff granddad” story: A patient's Disney scooter and coaster seatbelt moment became the emotional turning point—once he said it, change followed. Military → MobilityWOD/CrossFit reps: Coaching, audits, and “mystery shopper” feedback sharpened delivery—reps matter. Pro Tips You Can Use Today Book two talks this month. One in person, one virtual. Keep each to 25–30 minutes + Q&A. Script the open. 90 seconds: frustration opener → “imagine if” vision → your 20-second origin story. Give a simple plan. 3 steps max. Clear, doable, no jargon. Single CTA. “Grab a free 15-minute consult today”—QR code + signup sheet + link. Debrief after. What hook landed? What question came up most? Tighten the next talk. Notable Quotes “If you want action, connect emotionally first. Feelings open the door; logic walks them through it.” “I'd rather pull people toward the future they want than push them with fear. ‘Imagine if…' changes the room.” “When they say what hurts and what they want back, commitment follows.” Action Items Create a 1-page workshop outline: opener, 3 teaching points, 1 CTA. Make a list of 10 local/digital groups and pitch your talk this week. Design a QR code to your consult page and practice the closing script. Track: attendees → consults → plans of care. Iterate monthly. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.

How to Build Wealth as a Clinical Entrepreneur In this episode, Doc Danny Matta breaks down how your clinic can be more than just a job replacement—it can be your wealth-building engine. He shares five steps learned from mentors, mistakes, and over a decade of running businesses, showing how to reinvest in your practice, avoid costly tax-driven schemes, and keep your wealth strategy simple and sustainable. Quick Ask If you're finding value in the podcast, help us hit our mission of adding $1B in cash-based services to physical therapy. Share this episode with a clinician friend or post it to your IG stories and tag Danny—he'll reshare it! Episode Summary Core thesis: Your clinic is your best wealth-building asset. Treat it like the investment it is. Step 1: Stop investing outside the business at the start—double down on reinvesting in your practice until it grows. Step 2: Grow income to a level where you have more than you need, without falling into lifestyle creep. Step 3: Avoid tax-first investments; focus on solid opportunities first, with tax benefits as a bonus. Step 4: Keep outside investments simple, liquid, and automated (e.g., index funds, Roth, brokerage). Step 5: Refocus on your core business—it's the biggest driver of your income, wealth, and eventual valuation. Five Wealth-Building Steps Reinvest first: Stop putting money into outside investments until your business is stable and growing. Scale income: Push until your take-home dwarfs your expenses, creating a true gap to invest. Avoid shiny tax tricks: Don't get lured into complex, illiquid strategies just to save on taxes. Automate simple wealth: Stick to straightforward, low-risk investments you don't need to micromanage. Refocus on the clinic: Your business is the asset that drives both income and long-term wealth potential. Why This Matters Cash flow: Clinics aren't tech startups with 10x exits, but they provide steady, strong cash flow. De-risking: Building wealth outside your business reduces stress and makes better decisions possible inside your business. Exit optionality: Even if you never sell, you've built income streams and assets that fund your life. Generational wealth: A smart clinic + simple investments can set up long-term family stability. Pro Tips You Can Use Today Audit reinvestment: Look at what you're spending outside your clinic and redirect into marketing, mentorship, or systems. Watch lifestyle creep: Don't inflate spending just because your clinic income grows. Vet opportunities: Only pursue investments you understand and can keep simple. Think barbell: Your clinic is the high-risk/high-reward side; balance it with simple, low-risk assets. Notable Quotes “The best financial decision I ever made was to stop investing outside of my clinic and pour it all back into growing my business.” “Don't let tax loopholes drive your investing. Solid investment first, tax benefit second.” “Your clinic is your core asset. Improve that, and everything else follows.” Action Items Redirect outside investments into your clinic until it's producing consistent profitability. Set a percentage of excess income for simple, automated investments once you have a surplus. Stop chasing tax shelters—pick straightforward, safe investments instead. Schedule time to review your clinic's systems, team, and profitability this quarter. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.

The One Thing You Must Nail When Starting Your Cash-Based PT Clinic: Your Niche In this episode, Doc Danny Matta explains the #1 decision that will make or break a new cash-based clinic: defining a clear, winnable niche. He shares real client stories (Rainmaker → Mastermind), how his own clinic launched by owning the CrossFit space, and a simple 3-part test to choose a niche that actually grows your business. Quick Ask Like the show? Share it with a clinician friend or on your IG stories and tag Danny—help PT Biz move closer to the goal of adding $1B in cash-based services to our profession. Episode Summary Core thesis: If you don't define your niche early, your business will stall. If you do, traction accelerates. Rainmaker → Mastermind arc: Rainmaker helps you go full-time; Mastermind helps you scale beyond yourself into a standalone space and team. Real example: A client's schedule exploded after she narrowed her audience, created content for them, and showed up where they congregate (workshops + the right Facebook groups). Danny's launch playbook: He chose CrossFit in Atlanta (credibility + interest), then expanded later to runners and entrepreneurs as the clinic's reputation grew. Mission + money: “No money, no mission.” You can do pro bono after your model supports itself. The 3-Box Niche Test Can you help them? Litmus test: if you only got paid after they achieved the outcome, would you take the bet? Do you like working with them? Authentic energy wins. If you don't enjoy the group, your marketing will feel forced—and flop. Can they afford you? Some populations (e.g., heavy Medicaid pediatrics) won't support a cash model. Match your service to a segment with willingness and ability to pay. Why Narrow First (Then Expand) Speed: Clear messaging and offers convert faster when you're “the go-to” for a specific problem in a specific community. Referrals: Specialists are easier to recommend than generalists. Ops simplicity: Marketing, workshops, and content focus around one avatar—less guesswork, more reps. Expansion later: Once you dominate one niche, broaden to adjacent groups with confidence and social proof. Field Notes & Examples CrossFit start: High credibility (MobilityWOD teaching, comp-team experience) + enthusiastic buyer segment (membership fees, gear, coaching) = fast traction. Entrepreneurs niche: Emerged organically via networks; recurring “continuity” check-ins became a valuable service. Runners: Military background created deep reps with run-related injuries—an easy adjacent expansion. Pro Tips You Can Use Today Audit your schedule: Which past patients did you love helping? Start there. Map the congregation points: List 5 IRL spaces (gyms, clubs, studios) and 5 digital spaces (FB groups, forums, local hashtags) your niche already uses. Publish niche-proof: Create 3 quick pieces: a “Start Here” guide, a case study, and a workshop outline tailored to one avatar. Use the bet test: Would you take the patient if you only got paid after the result? Plan for give-back later: Build profitability first, then add pro bono for populations you care about. Notable Quotes “Until I got really clear on who I wanted to work with, I struggled to get traction. When I defined my person, my schedule exploded.” “No money, no mission. A strong business lets you create the impact you want—including pro bono.” “The riches are in the niches. Specialize first; expand later.” Action Items Write a one-page niche brief: problem, desired outcome, objections, congregation points. Book 1–2 workshops this month with that niche's top local hubs. Record a 3-part content series answering the avatar's biggest pains. Set a 30-day focus rule: all marketing time goes to this one avatar. Programs Mentioned Clinical Rainmaker: Coaching + plan to get you full-time in your clinic. Mastermind: Scale beyond yourself into space, team, and systems. PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Get crystal clear on expenses, visit targets, pricing, 3 go-full-time paths, and a one-page plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About Danny: Over 15 years in the profession—staff PT, active-duty military PT, cash-practice founder and exit—now helping 1,000+ clinicians start, grow, and scale cash-based practices with PT Biz.

Why Clinic Directors Leave for Staff Roles in Cash-Based PT Clinics In this solo episode, Doc Danny Matta dives into a surprising trend: why clinic directors in high-volume corporate practices are stepping away from leadership roles to take staff positions in cash-based clinics. Drawing from real conversations with clinicians, Danny outlines the trade-offs, hidden advantages, and how owners can use this to attract top talent. Episode Summary The scenario: A former clinic director left a high-volume corporate setting to join a cash-based clinic as a staff PT. Danny's perspective: Having lived through high-volume burnout himself, he understands the trade-offs firsthand. Three main drivers: Work-life balance, career longevity, and clinical satisfaction. Hiring insight: Not every candidate is motivated purely by money—culture and lifestyle can be stronger magnets. The owner's role: Competitive pay plus clear growth opportunities help retain ambitious clinicians. Key Takeaways Work-life balance matters: Lower volume means more energy left for family and life outside the clinic. Career longevity: Cash-based settings reduce burnout, helping PTs stay in the profession longer. Clinical satisfaction: Freedom to deliver care at the highest level leads to more fulfillment. Compensation must be “good enough”: Salaries should be close to in-network staff PT rates, not predatory commission-heavy models. Growth pathways: Talented hires want to see opportunities to step into leadership as the clinic expands. Pro Tips You Can Use Today Ask interviewees about their life goals, not just clinical experience. Benchmark compensation to local staff PT salaries—not clinic director pay. Highlight work-life balance as a superpower of your model. Share your long-term vision—show candidates where they can grow with you. Prioritize culture fit: team members work with you, not for you. Notable Quotes “Work-life balance is your superpower. Don't leave it off the table in interviews.” “For many clinicians, lower volume isn't about making less—it's about being able to go home with energy left for family.” “If you can match staff PT pay and provide growth, you'll never struggle to hire talent.” Action Items Review your comp structure—does it compare to local staff PT rates? Build a simple career pathway (staff → senior → leadership) and share it with recruits. Revisit your clinic's culture pitch: emphasize lifestyle, impact, and autonomy. Schedule time with your team to discuss what they want their careers and lives to look like. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge

PT vs. Medical School: Lifestyle, Income, and the Business Path Few Consider In this solo episode, Doc Danny Matta breaks down a classic fork-in-the-road question for students and career-changers: Should you pursue physical therapy school or medical school? Drawing on a candid lunch with a former intern (and on his own early dilemma), Danny compares lifestyle, income, loans, training length, and how entrepreneurship can change the math for PTs—without sacrificing family and health. Episode Summary The question: A former intern (eligible for either path) asks: PT school or medical school (orthopedic surgery interest)? Danny's lens: He weighed the same choice years ago and chose PT—primarily for lifestyle and family. Five buckets to compare: Lifestyle, income, loans, school/residency duration, and long-term autonomy via business ownership. AI & resilience: Hands-on healthcare—surgery and PT—remains durable amid rapid tech/AI change. The PT upside: The owner path can approach surgeon-level earnings while preserving a more family-friendly schedule. The mission: PT Biz aims to add $1B in cash-based services to the profession through better models and mentorship. Key Takeaways Lifestyle matters: PT offers predictable days, weekends, and no night shifts or “PT emergencies.” Income reality: Surgeon averages are high (≈$500k mid-career), but PT owners can earn far more than staff PTs and build an asset. Debt & duration: Medical path = longer (residency + possible fellowship). PT path = shorter runway to practice and ownership. Entrepreneurship is the unlock: A cash/hybrid clinic changes the economics, decoupling income from hours. Sleep & health count: Shift work and call are tough on health and family—know what you're trading. Pick your “why”: If surgery is your calling, pursue it. If you want impact + autonomy, PT + business can be ideal. Pro Tips You Can Use Today Audit your top priorities: rank lifestyle, income potential, training time, and family. Shadow both paths for full days (clinic, OR, post-op, call schedule) before deciding. Map a PT owner timeline: 4 yrs undergrad → 3 yrs DPT → ~3 yrs clinical depth → start clinic → 3 yrs scale. Learn business early: pricing, sales, local marketing, and continuity/recurring revenue. Protect sleep as a non-negotiable while you build—long game beats short sprints. Notable Quotes “You can make surgeon-level money as a PT—but that usually happens as a business owner.” “Real wealth isn't just monetary. It's time, health, and relationships.” “If surgery is your calling, do it. If you want impact and autonomy, PT plus business is a fantastic path.” Action Items Schedule two full-day shadows: one with an ortho surgeon, one with a cash-based PT owner. Write a one-page decision memo: goals, trade-offs, non-negotiables. List three business skills to learn this quarter (e.g., local workshops, sales frameworks, continuity offers). Talk with your family about lifestyle costs—nights, weekends, call. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge

850 Episodes In: 8 Lessons That Actually Move Your Business In this milestone episode, Doc Danny Matta reflects on 8+ years and 850 podcasts—what stuck, what changed, and what really matters if you want a durable, thriving cash-based PT business. From showing up consistently to building systems and recurring revenue, Danny lays out the playbook he wishes he had at the start. Episode Summary Consistency pays: Two episodes a week for 8+ years—compound impact over time. Origin story: From the Doc & Jock days to PT Entrepreneur, content created demand and clarity. The big mission: Add $1B in cash-based PT services; current community revenue already in the hundreds of millions. Clinic as a lab: Athletes' Potential evolved into a testing ground for systems shared with clients. Real talk on founder life: Leadership is lonely; sleep is non-negotiable; trolls don't pay the bills. What's next: More clinic tours, more stories, and a push toward a “no-brainer” clinic model for owners and staff. 8 Key Lessons Start before you're ready: Perfect timing is a myth—get moving and adjust. Content creates connection: Share values and useful guidance; consistency builds trust. Systems > motivation: Processes keep output steady when motivation dips. Leadership is lonely: Find a peer group; don't dump everything on your spouse. Recurring revenue changes everything: Stabilizes cash flow and deepens client outcomes. Protect sleep: Chronic deprivation wrecks health, judgment, and relationships. Trolls don't pay the bills: Ship the work; let your reputation and community speak. Delay gratification: Don't move the goalposts—bank the delta to build real freedom. Pro Tips You Can Use Today Document & delegate: Write the steps for your recurring tasks; hand off one this week. Publish on a schedule: Pick a cadence (e.g., weekly) and protect it like a patient slot. Add continuity: Offer a simple monthly performance/maintenance option for appropriate patients. Sleep floor: Set a personal minimum (e.g., 7 hours) and design evenings to hit it. Owner circle: Book a monthly coffee with 2–3 local entrepreneurs; talk shop and stress. Hold lifestyle creep: Keep expenses at the old income level for 12 months; invest the spread. Notable Quotes “The power of showing up is huge. Be a consistent person—it's rare.” “Systems beat motivation ten out of ten—motivation will wane.” “Recurring revenue stabilizes your business and changes patient lives.” “Trolls don't pay the bills—ship the work and help your people.” “Don't move the goalposts. Delay gratification to build real freedom.” Action Items Create a simple content system: topic list → record → edit → post → email/social. Launch one continuity offer (monthly check-in or performance session) for eligible patients. Block a consistent sleep window on your calendar for the next 30 days. Schedule a standing monthly founder meetup (90 minutes) with peers. Track one metric for 8 weeks (e.g., continuity MRR or weekly content cadence) and review. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge PT Biz YouTube (clinic tours & episodes)

Prognosis Over Price: A Simple Hack to Boost Sales Conversions In this episode, Doc Danny Matta unpacks one of the most common struggles in cash-based PT: helping staff (and owners) get comfortable with sales. Drawing from years of coaching, Danny shares a simple “prognosis-first” approach that removes the stress around money and makes closing plans of care natural and effective. Episode Summary The sales hurdle: Many clinicians (especially new grads) struggle with money conversations. Danny's early mistakes: Starting at $175/session, no packages, offering weak 3-visit plans. The prognosis hack: Forget cost—present what's clinically needed based on diagnosis and desired outcome. Why it works: Patients trust clarity, honesty, and confidence more than discounts or options. Staff training tip: Anchor staff to prognosis, then be quiet—let the patient decide. Key Takeaways Prognosis > Price: Tie your recommendations to outcomes, not dollar signs. Confidence closes: Patients sense discomfort; clear communication builds trust. Education wins: Patients invest when they understand timeframes, healing, and next steps. Less talking, more listening: Present the plan, then pause—don't talk them out of it. Pro Tips You Can Use Today Have staff present plans in terms of visits + timeline, not dollars. Use a simple handout with care plan options—let patients point to their choice. Practice being silent after presenting prognosis; resist filling the gap. Role-play money conversations until staff are comfortable staying clinical. Notable Quotes “Forget about the plan of care cost. Focus completely on the prognosis.” “It's not hard to sell when you're clear, confident, and opposite of the traditional medical experience.” “Patients invest when they understand exactly what it takes to solve their problem long-term.” Action Items Re-train staff to frame care plans around prognosis, not price. Create one-page prognosis templates for common injuries. Practice silence—say what's needed, then stop talking. Track conversion rates before and after implementing this hack. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge

The 20% Rule: Health, Reputation & Real Growth for Your PT Clinic In this solo episode, Doc Danny Matta shares a simple story with a big lesson: a 67-year-old foundation repair rep drops into a perfect squat and pops back up—proof that health is a choice and momentum. Danny connects this to how PTs can reach the 70% of people who aren't actively searching for help yet, using reputation, relationships, and clear asks—not just ads.

Building Independence & Culture: Inside PHYT Collective with Ashley Speights In this episode, Danny sits down with Ashley Speights, PT Biz coach and founder of PHYT Collective in Washington, D.C. Ashley shares how she built her 4,000 sq ft practice during the pandemic, structured a unique contractor-based collective model, and created a culture of independence, collaboration, and empowerment. They explore the realities of running a clinic in a high-cost city, setting compensation models that work, and why listening deeply to patients creates lifelong loyalty.

Why 10x-ing Your PT Business Might Be Easier Than 2x-ing It Episode Highlights: Why small, “safe” goals are limiting your growth How 10x goals force innovation and smarter systems Real-life client examples who went from 100K to 1M+ The mindset shift that separates growing clinics from stagnant ones Why even “failing” at a big goal gets you further than hitting a small one Resources Mentioned: Get the PT Biz Manual Sign up for the Part-Time to Full-Time Challenge Like what you're hearing? Please consider sharing this episode with a fellow PT and tagging Danny on Instagram. Let us know what part stood out most!

Scaling Smart: Lessons from Building a Multi-Location Hybrid PT Clinic In this episode, Danny interviews Chris Roble, a longtime friend, PT Biz coach, and founder of Physio Room, a hybrid model clinic with 4 locations in Colorado. They dive deep into the evolution of his business, how he's structured team incentives, front desk systems, and the mindset shifts that allowed him to scale without sacrificing culture or profitability.

How to Get More New Patients From Local Workshops Most clinicians who run workshops don't know how to confidently position themselves—and as a result, they walk away with little to no new patients. In this episode, we break down: The mindset shift that turns workshops into patient drivers Why most clinicians fail to confidently pre-frame and close Exactly what to say at the end of a workshop to get new patients Resources & Links: Join the 5-Day Challenge – Learn how to go full-time with a clear, actionable plan Get the PT Biz Book – Discover how cash-based PTs overcame fear, imposter syndrome, and built thriving practices Watch our YouTube Channel – Weekly strategies for mindset, marketing, and more Visit PT Biz – Coaching and support to build your dream practice Connect With Us: Instagram: https://www.instagram.com/ptbiz YouTube: https://www.youtube.com/@ptbiztraining Website: https://www.physicaltherapybiz.com Enjoy the episode—and if you're ready to stop winging it and start seeing results, check out our free challenge or book a strategy call.

3 Important Cash-Based PT Trends in 2025 What's changing in the world of cash-based physical therapy? In this episode, Danny Mattei breaks down three emerging trends in 2025 that every clinician should know—whether you're just starting your practice or trying to scale past yourself. These shifts are reshaping the profession and will impact how you grow, hire, and stay profitable.

The Speed Trap: Why Going Too Slow Is Costing Your Business In this episode, Danny explains why momentum is everything in business—and how clinicians often sabotage their growth by going too slow. Using the analogy of riding a bike or snowboard, he breaks down how fear, hesitation, and “waiting for the right time” lead to instability and burnout, not safety.

The Debt Mindset Shift You Need to Scale Your Clinic In this episode, Danny breaks down one of the most overlooked barriers to growth: fear of debt. He shares hard-earned lessons from building his own clinic and working with 1,000+ others—and explains why your mindset around borrowing can make or break your business as you grow past the lifestyle phase.

How to Use Imposter Syndrome as Fuel (Not a Roadblock) In this episode, Danny shares how to turn imposter syndrome from a source of fear into a tool for personal growth. Whether you're starting a business, hiring a team, or simply trying to charge what you're worth, Danny breaks down how to reframe your doubt and use it to level up—again and again.

Why Your Customer Experience Is Killing Referrals (and How to Fix It) In this episode, Doc Danny shares the three-step customer experience framework that drives more referrals, boosts retention, and builds a reputation that speaks for itself. Inspired by a recent emergency surgery experience with his son, Danny lays out exactly how clinics can elevate their communication and consistency—without spending a dime on marketing.

Clinician or CEO? The Mindset Shift You Must Make to Grow In this episode, Danny shares the single most important mindset shift physical therapists must make if they want to build a scalable, impactful business. It's a brutally honest look at what it takes to transition from clinician to entrepreneur—and why trying to be world-class at both is a losing game.

How to Rank #1 on Google Maps: Danny & Jeremy on Local SEO for PT Clinics In this episode, Danny sits down with marketing expert and former clinic owner Jeremy Dupont to break down what every clinic owner needs to know about ranking high in local search in 2025. They cover why Google Business Profiles matter more than ever, how AI is changing search results, and the simple steps to boost your local visibility—without wasting money on bad ad spend.

What's Your Clinic Actually Worth? Danny on Cash Practice Valuation & Exit Potential In this episode, Danny shares what most clinicians never think about—how much their clinic is actually worth. From understanding owner's discretionary income to how investors evaluate a cash-based business, Danny explains why your clinic may be more valuable than you think—and how to start tracking its worth.

Rob Wilson on Self-Care, Emotional Intelligence, and the Real Cost of Burnout In this episode, Danny sits down with Rob Wilson—coach, author, and founder of the Check Engine Light system—to dive into the often ignored but absolutely essential side of human performance: self-care, emotional regulation, and sustainability. Rob shares lessons from years of working with elite tactical and athletic populations, and how his new book offers a framework that applies to anyone looking to build health and resilience for the long haul.

Is It Worth It? Danny on Continuity, Value, and Recurring Revenue in Cash PT In this episode, Danny tackles one of the most overlooked and misunderstood elements of running a successful cash-based practice: continuity. What do you do when patients want to keep coming back—long after the “problem” is solved? Are you really worth $200/hour when you're no longer rehabbing an acute injury? Dan breaks down why ongoing care is not only valid, but vital for your patients and your business.

Inside the APTA: How Kyle Covington Sees the Future of Physical Therapy In this episode, Doc Danny sits down with APTA President Dr. Kyle Covington for a candid conversation about the future of physical therapy. From navigating insurance and burnout to embracing AI and education reform, this episode covers the real challenges and massive opportunities facing the profession today. Whether you're a student, seasoned clinician, or clinic owner, this is a must-listen for anyone serious about the evolution of PT.

The #1 Marketing Mistake Clinicians Make (And How to Fix It) In this episode, Doc Danny dives into the most common reason physical therapists struggle with marketing: unclear messaging and a lack of defined audience. If you've ever felt like your content is falling flat, your ads aren't working, or your community doesn't “get” what you do—this is a must-listen. Danny explains how to identify your avatar, craft a message that resonates, and why this one step makes or breaks every marketing strategy—no matter the platform.

The 3-Year & 5-Year Dilemmas: Burnout, Leadership & Long-Term Success In this episode, Doc Danny and Yves Gege break down two critical turning points they see repeatedly in physical therapy careers and business ownership: the three-year clinician dilemma and the five-year business owner burnout. They also dive into systems, leadership, continuity programs, and financial clarity as key tools to break through these walls. If you've ever felt stuck or unsure of your next move—this is the episode to hear.

Breaking the $30K Plateau: Why Growth Stalls & How to Scale Smart In this solo episode, Doc Danny dives into one of the most common pain points for cash-based and hybrid clinics: getting stuck between $20K–$30K/month in revenue. If you're hitting that ceiling and can't figure out how to break through, this episode unpacks the real reasons why—and what to do about it. From recurring services to team sales training, this is your roadmap out of the hardest growth phase in business.

AI, Accountability & The Future of Physical Therapy In this episode, Doc Danny and Yves Gege break down how AI is already reshaping healthcare—and how performance-based PTs can stay ahead. From ambient scribe tools to the cultural shift toward longevity, the guys explore why burnout, low compliance, and insurance gridlock are pushing more clinicians to rethink everything. If you're serious about building a future-proof practice, this is essential listening.

The Slow Death of Insurance-Based Clinics (And How to Future-Proof Yours) In this episode, Danny explains why traditional insurance-based physical therapy clinics are slowly dying—and what you can do about it. He breaks down the rise of burnout, declining reimbursements, and increasing provider turnover, and why now more than ever, hybrid and cash-based models are the only sustainable path forward for most clinicians. Whether you're starting a clinic or trying to save one, this is a must-listen.

How to Structure Your Week for Maximum Efficiency as a Clinic Owner In this episode, Danny shares the weekly time-blocking strategy that helped him build and run a thriving cash-based PT clinic—without burning out. If you're running around reacting to your schedule instead of designing it, this is a must-listen. You'll learn how to create a focused, sustainable weekly plan to maximize productivity, protect your energy, and still make time for patients, staff, and yourself.

Why UnitedHealth's Criminal Investigation Is Fueling the Cash Practice Movement In this episode, Danny, founder of PT Biz, exposes the major criminal investigation into UnitedHealth and breaks down how their alleged Medicare Advantage fraud is creating the perfect storm for the rise of cash-based healthcare. With the Department of Justice involved and billions of taxpayer dollars at stake, this could be one of the biggest health insurance scandals of our time. More importantly, Danny explains how this chaos is a massive opportunity for providers who want to ditch the insurance system and build profitable, transparent, patient-first practices outside the traditional model. Topics Covered Why UnitedHealth is being criminally investigated by the DOJ How Medicare Advantage "upcoding" works—and why it's fraud Why more people are abandoning traditional insurance plans The connection between high deductibles and patient behavior How cash-based and out-of-network clinics are thriving in the mess The mindset shift from sick care to proactive health investment Why this is the best time to start or scale a cash-based clinic Common fears about market saturation—and why they're unfounded Key Quote “People used to think I was a jackass for not taking insurance. Now they're looking for clinics like this on purpose.” Resources & Links Visit PT Biz – See how we help cash-based and hybrid practices grow Book a Free Strategy Call – Speak with our team and get clear on your next steps Subscribe on YouTube – Get breakdowns, insights, and client case studies Read the PT Biz Book – Learn how to build your own cash-based practice Final Thought The system is broken—and people know it. With trust in insurance companies at an all-time low, more patients are seeking alternatives that put their health and dollars first. If you've ever considered going cash-based or out-of-network, there's never been a better time to start.

The #1 Killer of Cash Practices In this episode, Danny breaks down the biggest threat facing cash-based and hybrid physical therapy practices today: shrinking net profit margins. With over 1,000 clinics supported through PT Biz, he's seeing more business owners getting squeezed by rising expenses, stagnant revenue per provider, and mounting fatigue. Whether you're running a solo practice or leading a growing team, understanding and protecting your net profit is essential to long-term sustainability. Danny dives into the root issues and gives clear, actionable strategies to help you build a stronger, more resilient business—even in uncertain times. Topics Covered The difference between gross revenue and net profit (and why it matters) How inflation and rising costs are silently crushing practices The 3 critical options net profit provides you (and what happens if you lose them) The real reason owner fatigue sets in after 3-5 years Why revenue per provider must approach $300K/year How to build a brand that commands higher pricing The hidden power of recurring services to stabilize revenue What separates scalable practices from those that fizzle out Key Quote “Gross revenue is a vanity number. Net profit is what really matters.” Resources & Links Visit PT Biz – Explore how we help cash and hybrid clinics grow Book a Free Strategy Call – Chat with our team and get clarity on your next steps Subscribe on YouTube – Watch visual breakdowns and interviews Get the PT Biz Book – Learn the proven blueprint for building a cash practice Final Thought Are you trying to figure this all out on your own? It's a tough time to navigate solo. But with the right systems, mentorship, and support, you can protect your margins and come out ahead when the market stabilizes.

The $100K Per Year Clinical Formula In this episode, Dr. Danny Matta breaks down the numbers behind running a lean, profitable lifestyle physical therapy business that nets $100,000/year pre-tax income—with just 15 visits a week.

How to Travel for Free Using Credit Card Points In this episode, Dr. Danny Matta shares how clinic owners can travel—sometimes internationally—for nearly free by leveraging the power of credit card points. Whether you're booking a snowboarding trip to Utah or sending your spouse to Europe, this guide will show you how to make it happen by using points you're already earning through everyday business expenses.

How to Respond When a Patient Says, “I Just Want to Use My Insurance” In this episode, Dr. Danny Matta breaks down one of the most common (and frustrating) objections in the cash-based PT world—when a patient says, “I want to use my insurance.” Learn how to respond with confidence, empathy, and strategy.

Optimizing Your Cash PT Clinic Website with Jeremy Dupont Hosts: Doc Danny Matei & Jeremy Dupont (Founder of Patch)

The 3 Most Common Pricing Mistakes in Cash-Based PT Clinics (And How to Fix Them) In this tactical solo episode, Doc Danny breaks down the three most common pricing mistakes he sees in cash-based physical therapy clinics—and exactly what to do instead. Whether you're a solo provider or growing a team, these pricing missteps can kill your profit, limit patient outcomes, and create headaches as you scale.

The Clinician's Compass Part 3: Is the Home Run Practice the Big Swing You're Meant to Take? In this final episode of the Clinician's Compass series, Doc Danny breaks down the most ambitious practice model of the three: the Home Run Practice. This model is built for growth-focused entrepreneurs who want to scale fast, build teams, dominate their market, and eventually create a business that could lead to a major exit.

The Clinician's Compass Part 2: Is the Autopilot Practice the Right Fit for You? In this episode, Doc Danny continues his 3-part series based on his new book, The Clinician's Compass. This time, he explores the Autopilot Practice—the most popular model among PT Biz clients. It's built for clinicians who want time freedom, financial stability, and a business that can function (and grow) without them.

The Clinician's Compass Part 1: Is a Lifestyle Practice Right for You? In this episode, Doc Danny kicks off a 3-part series on his new book, The Clinician's Compass. This first installment focuses on the lifestyle practice—a business model built for clinicians who want more freedom, flexibility, and fulfillment without the pressure of scaling a large company.

Living With Intention: The 3-Month Exercise That Can Change Your Life What would you do differently if you only had three months left to live? In this powerful solo episode, Doc Danny shares the mindset shift that changed the course of his career—and his life. It's not just about business strategy—it's about living with urgency, clarity, and purpose.

Funding Your PT Clinic Expansion: SBA Loans vs. Lines of Credit Thinking about expanding your clinic but unsure how to finance it? In this episode, Doc Danny breaks down the two most common and effective ways to fund growth: lines of credit and SBA expansion loans.

Why So Many Clinicians Are Going Cash-Based Feeling stuck in the clinic grind? You're not alone. In this heartfelt solo episode, Doc Danny explores the biggest shift in physical therapy today: why more clinicians than ever are going cash-based—and what's driving them to make the leap.

5 Ways to Thrive During Economic Uncertainty You don't need to panic when the economy shifts. In this episode, Doc Danny breaks down how cash-based clinic owners can survive—and thrive—during uncertain times. He's been through this before, and what he shares is based on real data from hundreds of practices he works with every month.

You don't need a huge ad budget to fill your schedule. In this episode, Doc Danny shares 7 totally free ways to start getting patients—fast. These tactics are perfect if you're in the early stages of your clinic, trying to get scrappy, or just moved to a new area. He breaks them down in under 7 minutes, with no fluff—just practical, actionable steps.

When someone searches “physical therapy near me” or “PT for runners,” does your clinic show up on Google's first page? If not, you're missing 80% of potential patients. In this episode, Doc Danny breaks down 5 local SEO tactics that actually work—and best of all, they're totally free. He also shares how to get your time back using AI so you can actually implement these growth strategies instead of being buried in admin tasks.

In this episode, Doc Danny—founder of Physical Therapy Biz—shares the two non-negotiable traits you need to succeed in business and in life. They're not fancy strategies or marketing hacks. They're human qualities that, when developed together, create a powerful foundation for long-term success. This isn't fluff. It's about building a practice—and a life—you can be proud of.