Podcast appearances and mentions of james hipkin

Instead of Call-to-Action Do this Inside-Out vs. Outside-In Marketing Episode 260 (James is based in California) In this conversation with James Hipkin we explore: The difference between inside-out and outside-in marketing—and why it matters. Why empathy is a marketer's most powerful asset. How to design a website that confirms, not converts. The fatal flaw in “call to action” and what to say instead. How to create “people like you” pathways for segmented audiences. The power of micro-transactions to build trust and drive decisions. The six elements your homepage must deliver in under six seconds. How to leverage testimonials and trust signals effectively. The real value of SEO: understanding search intent. How AI can build customer avatars and journey maps affordably. Why many marketing efforts fail due to lack of clear strategy and measurement. ----- About out guest, James Hipkin: James has worked in marketing and advertising for over 40 years. His clients included Sprint, Apple, Nestle, Toyota and Wells Fargo online bank. Since 2010 James has helped his client build business with digital marketing. He's the author of "Journey to Success: Digital Marketing for Small Business Owners" You can take arrange for your website audit at sixsecondsorless.com Learn more about his marketing services at https://inn8ly.com/ ----- Key lessons from this conversation with James: 1. Empathy is the Core of Great Marketing Learning Point: Effective marketers must understand their audience's emotions, struggles, and perspective 2. Marketing Should Be Outside-In, Not Inside-Out Learning Point: Focus on the customer's needs, not your own accolades. 3. Websites Are for Confirmation, Not Just Conversion Learning Point: A visitor comes to confirm if you understand their problem—not to be sold instantly. 4. Replace 'Call to Action' with 'People Like You Pathways' Learning Point: Invite users into their own journey instead of shouting instructions 5. Design Websites Around Micro-Transactions Learning Point: Every click, visual, and copy element should build trust incrementally. 6. Your Hero Section Must Do Five Things in Six Seconds Learning Point: In 6 seconds or less, your website must confirm identity, state benefit, show credibility, offer clear navigation, and deliver easy-to-consume content. 7. Testimonials and Credibility Should Be Visible Upfront Learning Point: Place a compelling testimonial or credibility bar near the top of the page. 8. SEO is Not Dead — It's Misunderstood Learning Point: SEO helps you understand search intent more than rank your site. 9. Use AI to Build Customer Avatars and Journey Maps Learning Point: AI can help generate data-driven insights at a fraction of traditional research costs. 10. Measure What You Do — Or You're Just Guessing Learning Point: Without strategy, planning, and measurement, marketing efforts collapse. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We'll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.   Your host is George Torok George is a specialist in communication skills. Especially presentation. He's fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.   Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/  

Welcome to Sales & Cigars, the sales podcast, where the only smoke we blow is from cigars.   In this episode, host Walter Crosby is joined by marketing professiona James Hipkin to discuss common marketing mistakes business owners make and how to better align marketing strategies with customer needs. To begin, James emphasizes that a company's greatest growthengine is its current customer base. By understanding and nurturing relationships with existingcustomers, businesses can drive referrals and scale more effectively. Marketing should startwith a deep understanding of these best customers and aim to attract more like them. Jamesalso notes that great marketing cannot create demand where none exists; rather, it should meetcustomers where they are and speak to their desires and fears.   James critiques the common practice of relying on superficial marketing tactics, like simply having a website or shouting “calls to action,” which often reflects an "inside-out" approach. Instead, he suggests a shift to an "outside-in" mindset that invites prospects into “people like you pathways,” allowing customers to self-identify and choose their journey. To help smaller businesses apply these principles without the massive budgets of large brands, James developed a cost-effective process using structured interviews with ideal customers and AI toolsto generate detailed customer avatars and buyer journey maps. This method enables tailoredmessaging that resonates deeply, improves sales scripts, and fosters collaboration betweenmarketing and sales for more powerful, aligned strategies. Effective marketing strategy helpspre-qualify prospects so that sales conversations become more natural and effective.   This is made possible by understanding the customer deeply through tools like avatars and buyerjourney maps, allowing for the right message to reach the right person at the right time. Whendone correctly, customers feel understood and develop trust through each stage of the process.   However, James warns that even well-designed marketing can be undermined by poor sales execution, which ultimately disrupts the buyer's experience and can drive them away. James also shares insights from his extensive experience working with companies to improve loyalty and customer retention. A flawed sales process, he notes, is often the root cause of loyalty problems. He stresses the importance of a buyer-first, outside-in sales approach that walks alongside the customer rather than leading or dragging them. Listening, asking thoughtful questions, and embracing silence are crucial skills for salespeople to truly understand and help their prospects. James's toolset, Marketing Sage Advantage, is designed to help businesses gain clarity on their ideal customers, messaging strategy, and measurement. He frames marketing as a three-legged stool—audience, value, and measurement—and underlines that success comes from aligning all three.   Key Points:  •Biggest problem with Marketing is a lack of strategy •Primary purpose of website isn't conversion •MarketingSageadvantage.com   tool set •Audience, value you bring, measurement •Listening to conversations   Find more episodes of Sales & Cigars here. Learn more about James Hipkin. James' book Jame's company   Red8 Interactive, Inc. launched Inn8ly to help small business owners take full advantage of a  modern website without being bogged down with all the complexities of a modern website. Our 3 Keys to Success for Small Business Owners: ◉ Customer-centric design ◉ Efficient build ◉ Secure hosting    •Outside in conversations

In this successful episode, James Hipkin, CEO and Founder of Inn8ly, shares how he helps founders achieve extraordinary success, by mastering digital marketing.You will discover:- Why every startup entrepreneur needs to excel at digital marketing- How to figure out which digital channels you should be on- The biggest mistake brands make when defining who they market toThis episode is ideal for Founders, Owners, and CEOs in stages 2 and 3 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quizJames Hipkin is a seasoned marketing expert with over 40 years of experience helping brands build meaningful, lasting connections with their customers. Starting his career with global giants like Apple, Visa, and Toyota Today, as the CEO of Inn8ly, he empowers small and medium-sized businesses with AI-driven marketing tools and website solutions designed to simplify digital growth. His innovative tool, Marketing Sage, enables business owners to create detailed customer avatars and journey maps, transforming data into actionable insights for targeted, customer-centric marketing.Want to learn more about James Hipkin's work at Inn8ly? Check out his website at https://inn8ly.com/ VIPChatWithJames.com or MarketingSageAdvantage.com. You can also get a copy of his book "Journey to Success: Digital Marketing for Small Business Owners" on Amazon at https://amzn.to/4bA1F8JMentioned in this episode:Take the Founder's Evolution Quiz TodayIf you're a Founder, business owner, or CEO who feels overworked by the business you lead and underwhelmed by the results, you're doing it wrong. Succeeding as a founder all comes down to doing the right one or two things right now. Take the quiz today at foundersquiz.com, and in just ten questions, you can figure out what stage you are in, so you can focus on what is going to work and say goodbye to everything else.Founder's Quiz

Are you pouring time and money into marketing tactics but still not seeing results? You're not alone—and this episode of the Marketing Boost Solutions Podcast is your turning point. We're cutting through the fluff and digging into what really works with digital marketing expert James Hipkin. With over four decades of high-level marketing and advertising experience—working with giants like Apple, Toyota, and Nestlé—James brings a refreshing, no-nonsense approach to digital growth. Since 2010, he's focused on helping small businesses turn their websites into powerful, lead-generating machines using jargon-free strategies that make sense for real-world entrepreneurs.In this episode, James shares the #1 digital tactic every business should be using, how to harness the power of AI to identify and nurture your most profitable customers, and the secret to building a marketing ecosystem that drives long-term growth. Whether you're tired of wasting money on scattered strategies or looking for clarity in a digital world full of noise, this conversation is your roadmap. It's smart, it's simple, and it's built to help you grow. Grab your notebook—James drops gold from start to finish.Connect with James below:Websites: https://inn8ly.com/LinkedIn:  https://www.linkedin.com/in/jameshipkin/Twitter: https://twitter.com/jhipkinMissed Previous Episodes? Don't worry! Catch up on all our insightful discussions by visiting our podcast blog. Stay up-to-date and never miss out on valuable content. Explore now! https://www.marketingboostsolutions.com/mbs-podcast-blogDo You Need More Leads? Do You Need More Customers? Boost Your Sales & Turn Your Prospects Into Customers With Incentive Based Marketing. Grow your Business Exponentially with Powerful Incentives and Solutions. Let MARKETING BOOST guide you, find out how: https://roadmap.marketingboostsolutions.com/Not a Marketing Boost Solutions member yet? Book a free Brainstorming Session with our team today to learn more about our travel incentives. Click here:https://api.automationbooster.com/widget/appointment/brainstorm-session/mbWhether you are a start-up or a well-established business, you need to have a robust platform to help you scale your business with the ease of automating Marketing Boost travel incentives. Schedule a call with our team to explore what Automation Booster can do for you. Book here: https://api.automationbooster.com/widget/bookings/brainstorm-session/ab

In this episode of the Your Digital Marketing Coach podcast, I'm joined by James Hipkin, author of Journey to Success: Digital Marketing for Small Business Owners. James brings decades of experience helping businesses build smarter, more effective websites — and more importantly, explains why websites are still the most important piece of your digital marketing puzzle.We talk about why your website is the only part of your digital marketing you truly own, how to stop treating it like just another design project, and how to start using it as a tool for real connection and trust. Whether you're trying to improve conversions, make better use of your marketing budget, or understand where AI fits in the mix, this episode will give you the foundation you need. If you're serious about using digital marketing to grow your business, it all starts with your website — and this episode tells you how.Guest LinksConnect with James on LinkedInJames' agency inn8lyLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

Our guest in this episode is James Hipkin, a vivacious marketing strategist and digital agency leader who's spent decades helping businesses cut through the marketing noise with authentic, customer-centered strategies. James delights in challenging the status quo, advocating for marketing that genuinely adds value and using AI as a creative ally (not a replacement!) to keep the human touch alive. In his upbeat conversation with host Jürgen Strauss, James ditches “icky marketing” in favor of meaningful customer pathways and demonstrates how curiosity, clarity, and compassion drive long-term business success.Key points discussed include:* Transforming “Call to Action” into Customer Pathways: James encourages a mindset shift, inviting customers along value-filled journeys instead of simply shouting for attention.* Blending Human Creativity with AI for Better Results: He joyfully shares how AI can spark ideas, provide audience insights, and enhance marketing—while always keeping people at the heart.* Building Relationships for Sustainable Growth: James underscores that true marketing success is about lasting relationships, focusing on customer value beyond the first sale.This episode is packed with refreshing ideas and practical inspiration for marketers ready to innovate with empathy, measurement, and a dash of fun!Listen to the podcast to find out more.Show Notes from this episode with James HipkinChampioning Value-Based Marketing Over "Icky" TacticsStep into the world of marketing that puts people first with James Hipkin, a marketing strategist and digital agency leader who joined me, Jürgen Strauss, on the InnovaBuzz podcast for a vibrant discussion. James has spent decades rallying against what he calls "icky marketing"—those manipulative, hard-sell tactics that leave everyone feeling a little grimy. Instead, he champions a marketing ethos rooted in creating real value for customers and businesses alike. His approach is all about forging genuine connections and focusing on knowledge-sharing, where education and trust replace the noise of pushy promotions.James's mission is to transform marketing, one business owner at a time. He believes great marketing brings value not only to the business but, most importantly, to the customer. By focusing on educating the ideal audience and nurturing relationships, James shows how we can move away from the transactional and toward the transformational.The Mindset Shift: From Calls to Action to Customer PathwaysA standout moment in our conversation was James' bold proposal: stop shouting "Call to Action" and start building "Pathways." The typical call to action often feels like a marketer barking orders, rather than an invitation. James encourages us to create "people like you pathways"—roads marked with relevant information, gentle invitations, and meaningful touchpoints.For example, James described how he used AI to brainstorm alternatives to the tired “related products” label in e-commerce. He then checked these options with his team and polled the client's audience, ensuring the final choice resonated. This approach transforms the customer experience from a pushy sales pitch to a helpful, human-guided journey.Prioritizing the Second Sale and True Customer RelationshipsJames reminds us that the most important sale is not the first—it's the second. He champions a philosophy where marketing is seen as the beginning of a relationship, not the end. Businesses that focus on ensuring customers return are the ones who thrive; after all, if you can create a repeat buyer, chances are they'll keep coming back for more.We shared stories about brands that either courted us for one quick transaction or truly invested in our long-term success. When we genuinely care about ongoing customer success, we're building trust, nurturing advocates, and creating fertile ground for innovation. The game isn't about the big win; it's about showing up, again and again, for your customers.Bringing Humanity Into AI-Driven MarketingWith the AI wave sweeping through marketing, James stands out with his level-headed, human-first approach. Rather than surrendering creativity or empathy to technology, he leverages AI as a brainstorming partner—a tool for generating ideas and stimulating discussion. For instance, he uses AI to analyze customer interviews and online forums, but always brings the final decision back to the team for a human touch.This collaborative approach sparks creativity and widens perspective. AI provides the stimulus, but people make the final call, ensuring that empathy and authenticity remain at the heart of every campaign.Grounding Innovation in Data and MeasurementJames brings with him the rigor of the direct marketing world—a place where every strategy lives or dies by data. He believes great marketing is a three-legged stool: strategy (who and why), planning (how and when), and, most critically, measurement. Without that third leg, businesses wobble, never quite sure what's working or why.He shares anecdotes of clients spread thin across social channels, uncertain which efforts yielded real results, until simple tracking and data analysis revealed the highest-impact activities. By focusing on meaningful data, not vanity metrics, James helps his clients double down on what truly works and prune the rest.Unlocking Customer Insights Through AI-Augmented InterviewsJames is passionate about democratizing the powerful customer research methods once reserved for big brands. His solution? Use guided customer interviews, audio transcriptions, and AI trained with deep marketing psychology to create rich, nuanced customer avatars and journey maps—without breaking the bank. This process gives even the smallest business a window into customer motivations, desires, and language, ensuring that every marketing message hits home.He's careful, too, to blend classic rigor with innovative shortcuts. Analyzing subreddit discussions or online forums through AI, using a well-crafted questionnaire, may not match a $50,000 research project—but it's miles ahead of guesswork. Objective, data-backed insights are now within reach for everyone.Staying True to Strategy in a Shiny Object WorldWith all the new tools and trends vying for our attention, it's easy to get distracted. James urges business owners to resist the lure of the next shiny object and instead double down on what's working. Start with a few core tactics, get really good at them, and then iterate for excellence. His advice is to measure, learn, and improve—rather than constantly chasing novelty.James also emphasizes the importance of building a strong team, welcoming their input, and sometimes just saying "no"—to clients, trends, or ideas that don't serve the strategy. The secret to longevity and sustainable growth isn't in doing more things, but in doing the right things really well.The Buzz - Our Innovation RoundHere are James's answers to the questions of our innovation round. Listen to the conversation to get the full scoop.* No. 1 thing to be more innovative: Get out of your own head.* Best thing for new ideas: Shift your perspective from inside out to outside in by observing what's really happening with your customers.* Favourite resource: Rely on the people on your team for input, ideas, and collaboration.* Keep project/client on track: Be willing to say no to clients and provide honest feedback, building relationships based on trust.* Differentiate: Clearly define and communicate your unique selling proposition by focusing on what's truly unique and motivating about your business.ActionJames encourages you to stop trying to "boil the ocean." Instead, choose a few things to focus on, learn to do them well, and then work on doing them even better. Let your customers guide you on what's working and do more of that, rather than chasing every new shiny trend.Reach OutIf you'd like to explore these ideas further or share your own marketing challenges, James welcomes a conversation. You can connect with him at VIPchatwithJames.com and schedule a virtual coffee—no pressure, just a chance to exchange insights and stories.Links:* Website - INN8LY* LinkedIn - James Hipkin* LinkedIn - INN8LY* Facebook* Twitter - @inn8ly* Instagram - @inn8lyCool Things About James* The "Don Quixote" Persona: James embraces the "Don Quixote" metaphor, showing a willingness to fight for what he believes in, even if it seems idealistic or unconventional. This adds a layer of personality and passion to his professional persona.* The "Techie" with a Human Touch: James blends AI with real human interaction (customer interviews). In a world where AI is often seen as cold and impersonal, he's using it to amplify human voices and insights.* The "Storyteller" in a Marketing World: James uses stories and analogies to explain complex concepts, showing he's not just a marketing expert, but also a skilled communicator who can connect with people on a human level.* Bachelor of Music in composition and theory: James shared how a professor's advice—think of the most ridiculous solution, then work backwards—helped him break free from linear thinking, a creative exercise he's carried into his marketing career.Ready to humanize your marketing? Listen to the full episode for more stories, practical tips, and a fresh perspective on what it means to truly serve your customers.Imagine being a part of a select community where you not only have access to our amazing podcast guests, but you also get a chance to transform your marketing and podcast into a growth engine with a human-centered, relationship-focused approach.That's exactly what you'll get when you join the Flywheel Nation Community.Tap into the collective wisdom of high-impact achievers, gain exclusive access to resources, and expand your network in our vibrant community.Experience accelerated growth, breakthrough insights, and powerful connections to elevate your business.ACT NOW – secure your spot and transform your journey today! Visit innovabiz.co/flywheel and get ready to experience the power of transformation.Video This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe

Are you tired of feeling like you're throwing spaghetti at the wall with your podcast's marketing and just hoping something sticks? Today, I'm sitting down with marketing veteran James Hipkin, who boasts 40 years of experience, to demystify digital marketing specifically for podcasters. We're diving into strategic, actionable steps you can take to stand out from the crowd, no dancing in short-form videos necessary. Get ready to learn how to leverage your website and email list as your most valuable digital assets, optimize your content for search intent, and build meaningful relationships with your audience. This week, episode 203 of Podcasting Unlocked is about demystifying digital marketing strategies for podcasters! James Hipkin is the Founder and CEO of Inn8ly, a website design service that prides itself on creating and maintaining professional websites for small businesses without prohibitive costs. Since 2010, James has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach.In this episode of Podcasting Unlocked, James Hipkin is sharing the importance of reliably connecting with those on your email list and actionable steps you can take right now to implement digital marketing best practices for your podcast. James and I also chat about the following: The two digital assets you truly own: your website and your email list.The difference between informational and transactional keywords and their impact on SEO.Using the 70-20-10 rule for your email content, focusing on bringing value.The importance of empathy, humility, and patience in digital marketing.Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Podcasting Unlocked at https://galatimedia.com/podcasting-unlocked/ CONNECT WITH JAMES HIPKIN:LinkedInInstagramX (formerly Twitter)Inn8lyCONNECT WITH ALESIA GALATI:InstagramLinkedInWork with Galati Media! Work with Alesia 1:1Proud member of the Feminist Podcasters Collective.

James Hipkin is a seasoned marketing expert with over 40 years of experience helping businesses connect meaningfully with their customers. He has led global marketing initiatives for brands like Apple, Visa, and Toyota, and is now the CEO of Inn8ly, where he empowers small and medium-sized businesses with AIdriven marketing tools and website solutions. Known for his straightforward approach, James is passionate about making advanced marketing tools accessible and impactful for all. For more information, visit vipchatwithjames.com and inn8ly.com.

Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability. Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners. Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message. **Contact Ed Parcaut:** -

Businesses large and small are constantly looking for ways to keep themselves top of mind with their prospective customers. The great businesses always have ethics and integrity at the forefront of what they do. In this episode I'm joined by James Hipkin, Founder & CEO of Inn8ly, and James delves into the critical themes of authenticity and customer engagement, drawing parallels between his time in the rock-and-roll industry and his corporate marketing endeavours. He emphasises the value of empathy in building successful marketing strategies and demonstrates the vital role of authentic brand representation, as seen in his work with eminent companies like Apple and Toyota. The episode further explores common pitfalls like prioritising tactics over strategy in digital marketing and underscores the benefits of a customer-centered approach to fostering brand loyalty. With practical examples and rich anecdotes, James illustrates how brands can cultivate relationship equity for long-term success. To connect with James, and to learn more about what he does, please go to: LinkedIn - https://www.linkedin.com/in/jameshipkin/ Website - https://inn8ly.com/ Virtual Coffee with James - https://calendly.com/james-red8/virtual-coffee?month=2025-02

Send us a textToo many businesses waste time and money on marketing tactics without a clear strategy, leaving them frustrated with poor results. In this episode, I sit down with James Hipkin, a seasoned marketing expert with over 40 years of experience working with brands like Apple, Toyota, and Wells Fargo. James shares why most marketing efforts fail—not because of bad copy or design, but because of a lack of strategy. He breaks down his Hub and Spoke model, revealing how to make your marketing work as a system instead of disconnected efforts.We also discuss why most loyalty problems stem from a broken sales process and how fixing it can dramatically increase revenue. James introduces a bold new way to think about websites: Instead of focusing on conversions, businesses should aim for confirmation—proving to visitors they understand their problem and have the right solution.If you've ever felt like your marketing isn't working the way it should, this episode is packed with actionable insights to stop making costly marketing strategy mistakes and start seeing real results. Plus, James offers a free 30-minute consultation—don't miss out!Connect with James Hipkin: James Hipkin has spent over 40 years mastering the art of digital marketing, and in this episode, he shares game-changing insights that can revolutionize your approach. If you're serious about building a marketing strategy that works, I highly recommend scheduling a free 30-minute chat with him at VIPchatwithjames.com—his expertise could be the missing link to your business growth. Books Mentioned:The Loyalty Effect – Frederick Reichheld Join the New Catalytic Leadership CommunityCheck out our new online membership site, with new resources by Dr. William Attaway and his team added weekly: https://checkout.catalyticleadership.net/Support the showJoin Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call:Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Special Offer:Get your FREE copy of Catalytic Leadership: 12 Keys to Becoming an Intentional Leader Who Makes a Difference. Connect with Dr. William Attaway: Website LinkedIn Facebook Instagram TikTok YouTube

Artificial intelligence is here to stay, so expect it to keep evolving in the years to come. Instead of repelling it, perhaps now is the best time to integrate AI-driven strategies to your marketing. Karin Conroy sits down with James Hipkin, CEO of Red 8 Interactive, to decode the secrets of AI and how it can elevate the way you market your law firm in today's digital age. He explores the right way to understand your target client, craft compelling customer journeys, and leverage AI for content creation. James also shares his insights on avoiding common marketing pitfalls, like "boiling the ocean" and chasing shiny objects. Tune in to discover how to create a law firm marketing strategy that genuinely connects with clients and drives meaningful growth.

Send us a textIn this episode of Imperfect Marketing, Kendra Corman is joined by James Hipkin, a digital marketing expert with over a decade of experience helping businesses grow through strategic marketing. James shares his insights on what sets successful marketing apart for large corporations versus small business owners. With a focus on customer journeys and understanding true marketing strategy, he breaks down practical steps for small businesses to elevate their approach.Topics covered in today's conversation include:

Welcome to another insightful episode of Accelerate Your Business Growth! Today, we're thrilled to have James Hipkin, a distinguished marketing professional with over 40 years of experience in marketing and advertising, joining us. James' impressive roster of clients includes industry giants like Sprint, Apple, Wells Fargo Online Bank, Nestle, and Toyota. Since 2010, he has been helping businesses thrive through digital marketing. James is also the author of Journey To Success. In this episode, James dives deep into the world of website engagement, a critical yet often misunderstood area for small business owners and their marketing teams. We explore the common pitfalls businesses face, such as the lack of strategy, and how to overcome them by adopting an "outside in" approach. James also reveals powerful techniques for keeping visitors on your website, including the crucial role of page load speed and crafting clear pathways for users. Additionally, we delve into the hub and spoke digital marketing strategy, emphasizing the importance of integrating various marketing channels to create a cohesive and effective online presence. Finally, James shares practical tips for small business owners on developing a customer-focused strategy, mapping the buyer's journey, and fostering trust and credibility. This episode is packed with valuable insights that will help you turn your website into a powerful tool for engaging visitors and driving business growth. So, let's jump right in! If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. "Understanding Buyer Behavior: You wanna craft your marketing so that it resonates with the journey that your buyers are on." James Hipkin 00:18:52 Learn more about your ad choices. Visit megaphone.fm/adchoices

How Do I Transform My Digital Marketing Strategy?Are you ready to revolutionize your digital marketing strategy and unlock the true potential of your website? Join us as we dive into the world of effective online engagement with our guest, James Hipkin, a seasoned expert who's about to share his insights on capturing visitor attention in just six seconds.From his unconventional start rushing in the rock and roll industry to working with giants like Wells Fargo, Apple, and Visa, James brings over four decades of marketing experience to the table. This former music graduate turned digital marketing guru has a unique approach that demystifies complex strategies for business owners and entrepreneurs. With a career spanning South America, Spain, and Chicago, James has honed his skills to help small businesses thrive in the digital landscape, focusing on practical, jargon-free advice that cuts through the noise and delivers real results.During this episode, we'll do a deep dive into the changes and hot topics of an effective website, its biggest challenges and growth. I will leverage the expertise of my guest and how to navigate the unique dynamics of the field.By the end of this episode, you will be better equipped to know what to do, & I encourage you to contact my guest, James Hipkin, digital marketing specialist. Join my private FB group: Mastering Presentation Secrets!The Doctor offers a complimentary strategy session at TheDoctorOfDigital@pm.me.https://swellai.com/?via=mick-the-doctor-of-digitalOn Track Ian Hunterhttps://www.amazon.com/dp/1789523044?ref_=cm_sw_r_cp_ud_dp_WOLGDN9AD6UWV1H4EG8OBurning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubeConnect on LI! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach. In this conversation on the Neil Wilkins Podcast, Neil and James discuss the mistakes that small to medium-sized business owners and marketers make in their marketing. With practical, step-by-step guidance, James talks us through his proven techniques that maximise short term revenue and long term growth. Connect with James http://vipchatwithjames.com For more content like this at Neil Wilkins Online https://neilwilkins.online/category/mindful_marketing/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins

About James Hipkin Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach. He has the scares and many stories to share. James backs up his advice with fact-based examples drawn from his extensive experience. Always valuable and always entertaining. His humor and infectious good natured approach to marketing is as fun as it is practical. https://inn8ly.com/ https://www.facebook.com/inn8ly

Episode Summary: In this episode of Practice Growth HQ, I chat with marketing expert James Hipkin, who brings over 40 years of experience working with iconic brands like Apple, Nestle, and Toyota. James doesn't mess around – he shares practical, no-fluff strategies that can help take your practice from six figures to seven figures and beyond. If you're keen to understand how to optimise your marketing funnels, build better patient relationships, and figure out who your top clients really are, you won't want to miss this episode!   What you'll learn:  (04:18) Why focusing on your top 20% of patients will supercharge your revenue (06:30) The secret to identifying your best clients and why it changes everything (08:54) How relationship marketing can increase patient loyalty and retention (10:07) Transactional emails: the underrated marketing tool you're not using (13:55) How to map your patients' journey to create laser-focused marketing (16:45) The power of building a customer avatar and what it can do for your practice (21:29) Why talking directly to your best patients can reveal game-changing insights (24:26) How to shift your messaging when talking to existing patients vs. prospects (28:07) A simple way a barber shop used convenience to stand out – and how you can apply this to your practice Plus loads more! Links and Resources:  Website: https://vipchatwithjames.com/   

How Do I Transform My Digital Marketing Strategy?Are you ready to revolutionize your digital marketing strategy and unlock the true potential of your website? Join us as we dive into the world of effective online engagement with our guest, James Hipkin, a seasoned expert who's about to share his insights on capturing visitor attention in just six seconds.From his unconventional start rushing in the rock and roll industry to working with giants like Wells Fargo, Apple, and Visa, James brings over four decades of marketing experience to the table. This former music graduate turned digital marketing guru has a unique approach that demystifies complex strategies for business owners and entrepreneurs. With a career spanning South America, Spain, and Chicago, James has honed his skills to help small businesses thrive in the digital landscape, focusing on practical, jargon-free advice that cuts through the noise and delivers real results.During this episode, we'll do a deep dive into the changes and hot topics of an effective website, its biggest challenges and growth. I will leverage the expertise of my guest and how to navigate the unique dynamics of the field.By the end of this episode, you will be better equipped to know what to do, & I encourage you to contact my guest, James Hipkin, digital marketing specialist. Join my private FB group: Mastering Presentation Secrets!The Doctor offers a complimentary strategy session at TheDoctorOfDigital@pm.me.https://swellai.com/?via=mick-the-doctor-of-digitalOn Track Ian Hunterhttps://www.amazon.com/dp/1789523044?ref_=cm_sw_r_cp_ud_dp_WOLGDN9AD6UWV1H4EG8OBurning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubeConnect on LI! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

Episode 107: James Hipkin & His Book, Journey to Success: Digital Marketing for Small Business Owners ABOUT JAMES Over a 40-year career, James has worked in marketing and advertising at a high level. Since 2010, he has built his clients' businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what's important. Marketing, done well, creates value for customers and the business. CONVERSATION HIGHLIGHTS Applying strategy to marketing versus Just making it pretty. How a conversation with Geddy Lee, lead singer of Rush, helped shape James' path into advertising and marketing. Marketing is a discipline, being creative about the things you're doing. The power of listening in being a successful marketer. How advertising was a balancing act between the left brain and the right brain for James. Stereotypes surrounding degrees. Standing out through Critical Thinking. People are more creative than they think and know. Water the flowers and prune the weeds. Don't be part of the noise. The power of inherent curiosity. Respect, patience, and empathy in leadership. Are any puppies going to die? Understanding the delicate dance of people talking to each other. The MAIN QUESTION underlying my conversation with James is, Whether in your leadership or marketing, how are you stepping away from the message you want to share to ensure you're conveying it in the most thoughtful and intentional manner? FIND JAMES LinkedIn: linkedin.com/in/jameshipkin Website: inn8ly.com/ Website: https://red8interactive.com/ LinkedIn – Full Podcast Article: VIDEO TIME STAMP 00:00 - The Book Leads Podcast – James Hipkin 00:55 - Introduction & Bio 01:56 - Who are you today? Can you provide more information about your work? 05:46 - How did your path into your career look like, and what did it look like up until now? 07:55 - Geddy Lee's wisdom that helped shape James' path. 12:43 - James' pivot from musical promotion to advertising. 25:03 - James and his passion for music. 33:53 - How does the work you're doing today reconcile to who you were as a child? 36:10 - What does leadership mean to you? 46:14 - Can you introduce us to the book we're discussing? 48:58 - What made James want to write the book. 50:51 - Where James' practice of patience and respect comes from. 56:21 - Can you provide a general overview of the book 01:01:13 - What lessons have you taken away from the book? 01:02:38 - What's next for your writing? 01:06:11 - What book has inspired you? 01:09:30 - What are you up to these days? (A way for guests to share and market their projects and work.) This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations. Learn more about The Book Leads and listen to past episodes: Watch on YouTube Listen on Spotify Listen on Google Podcasts Listen on Apple Podcasts Read About The Book Leads – Blog Post For more great content, subscribe to my newsletter Last Week's Leadership Lessons, if you haven't already!

James Hipkin is passionate about sharing solid digital marketing strategies with business owners and entrepreneurs. His approach is meant to demystify digital marketing for your listeners so that any company can take advantage of digital channels to take their business to new heights.James' career began in a bit of an unconventional way (which, of course, means that he has some fantastic stories!). He graduated college with a degree in music and his marketing career journey actually began in the rock and roll industry (most influentially with a little Canadian rock band called Rush). He eventually transitioned to advertising and marketing in South America, Spain, and Chicago. As a digital marketing expert, he has worked with well known names like Wells Fargo, Apple, Nestle, and Visa, but today, his passion is helping small business owners grow their business by utilizing their most valuable online asset, their website.One of his topic areas is Six Ways to Engage Website Visitors in Six Seconds or Less. It's a stimulating and value packed conversation about UX principles and how an entrepreneur should think about crafting a website that creates value for their customers.He also wants to help the small business owners and entrepreneurs in your audience avoid the trappings of unnecessary spending with a jargon-free, no-nonsense, practical approach. His goal is to see business owners succeed to share the hard-earned lessons that he learned over those 40 years in marketing. The reality is, most business owners do not tend to be marketers and are, quite frankly, often taken advantage of by some digital marketing companies. They spend valuable funds and resources towards digital assets that fail due to an absence of strategy. What's more, some of the products and services that businesses are pushed to pay for are completely unnecessary.You can learn more about James via his podcast expert guest page: https://inn8ly.com/expert-podcast-guest/ as well as see some examples of past podcast appearances by visiting his press page: https://inn8ly.com/press-room/ .Join my private FB group: Mastering Presentation Secrets!The Doctor offers a complimentary strategy session at TheDoctorOfDigital@pm.me.https://swellai.com/?via=mick-the-doctor-of-digitalOn Track Ian Hunterhttps://www.amazon.com/dp/1789523044?ref_=cm_sw_r_cp_ud_dp_WOLGDN9AD6UWV1H4EG8OBurning America: In the Best Interest of the Children?Mick, The Doctor of Digital, Smith mick.smith@wsiworld.comBurning America: In the Best Interest of the Children?https://burning-america.comAmazon: https://www.amazon.com/G-Mick-Smith/e/B0B59X5R79Also at Barnes & Noble, Walmart, and TargetLeave a message for The Doctor of Digital:https://podinbox.com/thedoctorofdigitalpodcastInstagram: burningamericacommunityPatreon burningamericacommunity:https://www.patreon.com/SmithConsultingWSITheDoctorofDigitalPodcastListen, subscribe, share, and positively review The Aftermath:https://podcasts.apple.com/us/podcast/the-aftermath-the-epidemic-of-divorce-custody-and-healing/id1647001828Substack:https://micksmith.substack.com/Commercials Voice Talent ||https://www.spreaker.com/user/7768747/track-1-commercialsNarratives Voice Talenthttps://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis for your business?https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerMake an Appointment:https://www.picktime.com/TheDoctorOfDigitalBe sure to subscribe, like, & review The Doctor of Digital™ PodcastSign up for the Doctor Up Your Life courseFacebook || Instagram || Twitter || LinkedIn || YouTubeConnect on LI! Become a supporter of this podcast: https://www.spreaker.com/podcast/the-doctor-of-digital-gmick-smith-phd--1279468/support.

Romina Takimoto is the founder and formulator of ROMI Apothecary skincare, a boutique line of luxury face and body products made by hand from herbs grown in Midwest and Hawai'i bioregions. Romina started making skincare products and learning about herbalism for fun, as a creative outlet to a demanding job as a hospital-based occupational therapist. Now 7 years later, ROMI Apothecary has a growing and loyal following of customers and retailers. Romina believes that skincare is a practice of nourishment and that her products can help one connect to plants and Nature, through the ritual of self-care.Romina Takimoto's website: romiapothecary.comSpirit Sherpa Listeners, use coupon code "kellesparta20" for 20% off of your first purchase for a limited time.Websites Without Worry, by James Hipkin: www.inn8ly.com If it makes sense, listeners can get a free audit of their website by going to SixSecondsorLess.com. Hosted on Acast. See acast.com/privacy for more information.

Ready to revolutionize your digital marketing approach? Join me as I chat with James Hipkin, the brilliant mind behind Red Eight Interactive and Inn8ly, about the importance of owning your own website and mastering digital marketing. James' fascinating career journey started in the rock and roll industry before he transitioned to advertising and marketing in South America, Spain, and Chicago. Now, as a digital marketing expert, he has worked with big names like Wells Fargo, Apple, Nestle, and Visa.Together, James and I discuss the secret to creating value for your customers and rewarding loyal patrons. Understand the power of personalization in breaking through the clutter and identifying heavy category users that drive your sales. Stay ahead of the curve by answering your customers' questions and providing valuable information about upcoming industry developments.But wait, there's more! Discover how to engage website visitors in just six seconds or less. James shares insights on creating pathways instead of simple call-to-actions and establishing trust with your audience. Learn the importance of benefit-oriented headlines and eye-catching visuals and video to keep your audience engaged and support your messaging. Don't miss this enlightening conversation!Get your website dialed in - visit Inn8ly!We're happy you're here! Like the pod? Follow us on all socials at @amplifywithanika and @yourbrandamplified Leave a review on Apple Podcasts Visit our website Connect with us at anika@yourbrandamplified.com Join me on PodMatch to start your own journey as a podcast guest!

Join me as I speak with James Hipkin about the five relationship marketing principles that can grow your revenue in five ways. Featured on This Show:Click here to find out how to work with meSign up for your free gift.James HipkinSince 2010, James Hipkin has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach.“James explains the ins and outs of digital marketing in ways that make sense.”Website: https://inn8ly.comInstagram: https://www.instagram.com/inn8ly/

Nobody wants to feel like they're being sold.  Nobody wants to feel pressured or have useless information thrown at them. This is why it's important to be thoughtful about how you design the flow a prospect goes through on their way to giving you money.    When his clients need help navigating the build of that process, James Hipkins takes their hand and dives deep.  James and his team have been building large, corporate websites for 10 years and he'll tell you the hard part is all the work you do before you start designing things.  More recently James's focus has turned to small businesses where he believes a lot more help is needed.   I talk to him about the things you SHOULD be thinking about when you design your website (hint: design is waaay last), not building on rented land, the cookie strategy, and a lot more.     Want more from James?  Visit him site or on social media: Website: https://red8interactive.com/ FB:https://www.facebook.com/inn8ly/ IG: https://www.instagram.com/inn8ly/ Linked: https://www.linkedin.com/in/jameshipkin/ Twitter: https://twitter.com/jhipkin/   If you need help with your small business or agency contact the Reynolds Online Agency: http://www.reynoldsobm.com Join Kellys' facebook community here: https://www.facebook.com/reynoldsobm/ To get on the waiting list for Kelly's group coaching program click here: http://www.reynoldsobm.com/gyat

In today's episode of Rocky Mountain Marketing, I am joined by James Hipkin, a man who has helped his clients build their businesses through digital marketing through websites, social media and digital marketing.It was an amazing conversation as we discussed with James the following points:The importance of having a website in this digital age and avoiding “checkbox-ism”Gaining traffic on your website How a website can support your business' growthLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit James' social media pages:LinkedIn - https://www.linkedin.com/in/jameshipkin/ Website - https://inn8ly.com/six-second-website-audit/ Other websites, books, and links that were mentioned:GoDaddyWixGoogle's Search Console ToolsLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

Are you getting traffic to your website but people aren't buying? Today, Shannon Peel talked with expert website designer James Hipkin from Inn8ly about how to get more traffic to your site and get more conversions. Getting traffic to your site is difficult, so when someone shows you want to look your best and lead them to do what you want - be it buy, book an appointment, or spend more time consuming content. If you want better results, this episode is for you. Get your ticket to the Stand Out Summit --- Send in a voice message: https://podcasters.spotify.com/pod/show/brand-storytelling/message

Over a 40-year career, James Hipkin has worked in marketing and advertising at a high level. Since 2010, he has built his clients' businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what's important. Marketing, done well, creates value for customers and the business. What you will learn in this episode: What inside-out marketing is, and why it is ruining your website Why you should switch from a call to action on your website to pathways instead What your pathways tell you about your customers Why your “sales calls” should be treated as enrollment conversations What steps your website should follow in order to effectively guide your customer to your solution to their problem How you can optimize your website to get someone to take action in the six seconds they take to make a decision James's one tip for 2023 to have a better website Resources: Website: https://inn8ly.com/ LinkedIn Personal: https://www.linkedin.com/in/jameshipkin/ LinkedIn Business: https://www.linkedin.com/company/inn8ly/ Twitter: https://twitter.com/jhipkin Website Audit: https://inn8ly.com/six-second-website-audit/  

In this episode, Tara introduces you to James Hipkin. James helps business owners can engage their prospective customers in 6 seconds or less! Six-figure business owners who are or who want to be using digital marketing to drive growth. James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank and Nestlé. He went on to become the head of a mid-sized agency's interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive (https://red8interactive.com), a long-term vendor and became an owner and managing director.You can reach James on his site: www.inn8ly.com (for a free website audit) About Me:My name is Tara Bryan. I help business owners break into the next level of success by packaging their expertise into an online course experience. It's my passion to help to find the fastest path to results to create a greater impact and income for you and your tribe.Check out my free Step-by-Step guide to building your online course. In it are the top steps and questions you need to ask before you get started. Check it out here: https://goto.taralbryan.com/step-by-step-guideThis group is 100% focused on support, knowledge and example sharing, and building a community of online course builders who are passionate about building awesome learning experiences.In this community, we are passionate about building learning experiences that produce results for our learners. We do that by building engaging, motivating, gamified, and learner-centered courses. We come up with ideas and strategies to ensure that our learners can thrive and succeed in our product.To learn more:Find us at https://www.Taralbryan.comHere are two ways we can help you grow and scale your online course business:1. NEED TO CREATE YOUR ONLINE COURSE?Join LEARN ACADEMY - Learn Academy is the best Done-with-you Step-by-step Implementation program that will help you create, sell, and launch your online course. 2. ALREADY HAVE A COURSE?Join THE COURSE EDIT - The Course Edit is a program that will assess your current online course to take it to the next level. Maybe you have a course that isn't selling or one that people aren't completing (therefore not remaining customers) then it is time for THE COURSE EDIT. Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a comment in the section below!Subscribe to the...

Most seasoned speakers and speaker trainers will tell you, you only have 10-15 seconds to really grab the attention of your audience. The same is true with clients visit your website...you don't have much time to hook them! Carl's guest today shares his knowledge and expertise on how to engage your website visitors within seconds of them landing on your site...and why that's critical to your business! James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank and Nestlé. He went on to become the head of a mid-sized agency's interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive (https://red8interactive.com), a long-term vendor and became an owner and managing director.Visit the website:https://inn8ly.com/Book a call:https://calendly.com/james-red8Follow James on LinkedIn:linkedin.com/in/jameshipkinGot a comment, idea for a topic, or would you like to be a featured guest on Speaking of Speaking? Reach out to Carl: askcarl@carlspeaks.ca And check out the website for more tips: https://carlspeaks.ca/Book Carl for your next summit, podcast, or live event:https://carlspeaks.ca/contact-carl/If you're a coach, consultant, subject matter expert or speaker and are looking to start your own podcast, Carl and his team can help you strategize a show that fits your brand and your budget. Head on over to Podcast Solutions Made Simple to get started:https://podcastsolutionsmadesimple.com

About James Hipkin: Over a 40-year career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients' businesses with digital marketing.James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has scars and many stories to share.His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what's important. Marketing, done well, creates value for customers and the business.In this episode, Jennie and James discuss:A company's website is its most valuable digital assetHow page load speed affects user experienceThe importance of pulling a customer listThe pathways conversationStop calling it a sales call.Key Takeaways:It is through your business/company's website that you can get your message across to your best prospects and differentiate yourself from your competitors. Therefore, focus on the problem of your audience on your website to engage them, so they'll let you offer a solution.An important factor in determining trustworthiness is page load speed. Slow-loading pages lead to lower customer confidence and trust, resulting in lower conversion rates for your business.You can use a spreadsheet to organize your customer list based on types of customers and categories if your company has been around for a while. By doing this, you will very quickly determine who your best customers are, which will also indicate who your best prospects are.You have to accept as a marketer that the majority of people aren't going to see what you're saying. But when they do see it, you have to say the right things, you have to catch their attention because you understand the problem they have suddenly uncovered - that's where mapping the customer journey becomes so vital. Stop calling it a sales call because nobody wants to be sold. You should instead attract them at the top with messaging that resonates with where they are on their journey, cultivate a relationship with microtransactions, and close the funnel with an enrollment conversation to ensure that you're supporting the customer's journey.“90% of sales of loyalty problems can be traced to a flawed sales process, and the website is one of your best platforms to support that sales process. Because in this world, everybody is going to the website before they talk to you, they're looking for confirmation that you understand their problem and if you can do that, then the engagement conversation becomes an enrollment conversation versus a sales call.” – James HipkinGift: Book Your Six Seconds or Less Website Audit: https://inn8ly.com/six-second-website-audit/CONNECT WITH JAMES HIPKIN:Website: https://inn8ly.com/Twitter: https://twitter.com/jhipkinLinkedIn: https://www.linkedin.com/in/jameshipkin/ CONNECT WITH JENNIE:Website: https://badassdirectsalesmastery.com/Email:  jennie@badassdirectsalesmastery.comFacebook personal page: https://facebook.com/jbellingerPLFacebook podcast page: http://facebook.com/BadassDirectSalesMasteryFacebook group for Badass Crew: https://facebook.com/groups/BadassDirectSalesMomsInstagram: https://instagram.com/BadassDirectSalesMasteryPersonal Instagram: https://instagram.com/jenniebellingerLinkedIn: https://linkedin.com/in/BadassDirectSalesMasteryShow Notes by Podcastologist: Angelica RaycoAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Every small business needs a website.  Not just a website, but one that speaks for your business.  It is the first impression you are making that you are able to provide information about yourself.  But its main focus should be to speak about the concerns and questions that your prospect has and not primarily focused on yourself and your accomplishments. In our latest episode of

Get all the inside secrets and tools you need to help you develop your intuitive and leadership skills so are on the path to the highest level of success with ease. After building websites for large corporations, James Hipkin has found a way to pivot those skills to help entrepreneurs.In this episode you will learn:Website is most important digital assetCan you solve my problemReasons to believe in youContact James at www.sixsecondsorless.com for a FREE Website audit!Listen in as Jennifer Takagi, founder of Takagi Consulting, 5X time Amazon.Com Best Selling-Author, Certified Soul Care Coach, Certified Jack Canfield Success Principle Trainer, Certified Professional Behavioral Analyst and Facilitator of the DISC Behavioral Profiles, Certified Change Style Indicator Facilitator, Law of Attraction Practitioner, and Certified Coaching Specialist - leadership entrepreneur, speaker and trainer, shares the lessons she's learned along the way. Each episode is designed to give you the tools, ideas, and inspiration to lead with integrity. Humor is a big part of Jennifer's life, so expect a few puns and possibly some sarcasm. Tune in for a motivational guest, a story or tips to take you even closer to that success you've been coveting. Please share the episodes that inspired you the most and be sure to leave a comment. Grab your meditation: MEDITATIONBook a call to see how we might work together: Book a Call!Official Website: http://www.takagiconsulting.comInstagram: https://www.instagram.com/jennifertakagi/Facebook: facebook.com/takagiconsultingWishing you the best,Jennifer TakagiSpeaker, Trainer, Author, Catalyst for HealingPS: We would love to hear from you! For questions, coaching, or to book interviews, please email my team at Jennifer@takagiconsulting.com

James Hipkin joins us to share about the consumer website journey to solving their problem and how you can make your website more effective and create value that persuades them to connect with you.   Highlights From This Episode: The consumer gets to the website on a journey trying to solve a problem The reality is most of their website traffic is getting there by referral What you're doing with the testimonial is providing reasons to believe you're offering me a solution Ninety percent of loyalty problems can be traced to a flawed sales process. A really effective website creates value for the visitors to the website   Links & Resources From This Episode: Learn more:   Red 8 Interactive   More About James Hipkin James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services. He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank and Nestlé. He went on to become the head of a mid-sized agency's interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive (https://red8interactive.com), a long-term vendor and became an owner and managing director. Awesome FREE Resources for YOU! Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.   Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please Share It, Subscribe to the Podcast and Leave Us An iTunes Review. Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about. Visit Val's Website: https://vallow.me/ Connect with Val on Linked In: https://www.linkedin.com/in/val-low   #entrepreneur  #business  #branding  #marketing  #mindset  #problem solving  #solution to problems  #referrals  #website  #testimonials  #customer journey

My friend, James Hipkin has since 2010, built his clients' businesses with digital marketing. James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. In this episode, James explains the ins and outs of digital marketing in ways that make sense! Plus he's a website person who answers his own phone. Who doesn't love that? Complimentary website audit from James: Six Ways to Engage Website Visitors in Six Seconds or Less https://sixsecondsorless.com Want to connect? Me too. Join the We Kick Bot community - full of people just like you who want to make it rain without selling their souls. --- Send in a voice message: https://anchor.fm/epic-engagement-adventure/message

James Hipkin LinkedIn: https://www.linkedin.com/in/jameshipkin/Inn8ly Website: https://inn8ly.com/Book Your Website Audit: https://inn8ly.com/six-second-website-audit/ref/34/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

James Hipkin the CEO & Managing Director of Red8 Interactive, Inc. shares what are the elements of an effective website? Get more info at https://www.SixsScondsOrLess.com/

This week on the show, James Hipkin from Red8 Interactive joins me to talk about Relationship Marketing and RFM Analysis as well as how using both of these tactics can help any e-commerce brand increase their customer lifetime value and customer loyalty. What James talks about in this episode absolutely blew me away so you definitely don't want to miss out on this episode!

About James Hipkins Over a 40 years career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients' businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what's important. Marketing, done well, creates value for customers as well as the business. In this episode, Virginia and James talk about: The difference between pitching corporate clients vs entrepreneurs 3 things that matter in landing a client  5 Relationship marketing principles to live by The loyalty effect 6 ways to capture a prospects' attention on your website in 6 seconds or less Takeaways Always think Can do, Will do & Right Fit 90% of loyalty problems can be traced to a flawed sales process Never rest on your laurels, ongoing communication is key You don't have a brand until you've developed relationship equity Great customers want to be rewarded Your homepage should CONFIRM the customer journey You must inspire trust Connect with James Website: https://sixsecondsorless.com     https://inn8ly.com  LinkedIn: https://www.linkedin.com/in/jameshipkin/ Instagram: https://www.instagram.com/inn8ly/ Facebook: https://www.facebook.com/inn8ly/ Click on his website to book a complementary website audit (https://sixsecondsorless.com)  James would like to meet: Seth Godin

Join me as I speak with James Hipkin. Since 2010, he has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.” Featured on This Show:https://candy-motzek.mykajabi.com/work-with-me (Click here to find out how to work with me) https://stepintosuccessnow.com/pages/free (Sign up for my Free Coaches Toolkit) James Hipkin - Effective Websites https://inn8ly.com/ (https://inn8ly.com) Ask An Expert: James Hipkin Digital Marketing For Online Entrepreneurs

Is your business' website living up to its potential? Are you leaving money on the table, by not ensuring that your site engages its visitors in 6 seconds or less? It's time to look closer. Welcome to this episode of the Beyond Success Podcast. This series of conversations with business experts and captains of industry, is here to serve you in your growth as an entrepreneur. No matter what level of success you are at, there are always areas of growth open to us. So please join us in the collective uplift by listening, learning, enjoying and sharing this podcast! This week we're diving deep into the world of digital marketing and why your website is your most valuable, digital asset. Joining Daniel is digital marketing expert James Hipkin. Since 2010, James has built his clients' businesses with digital marketing. Today, he is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.” Connect with James here: Website: www.sixsecondsorless.com To subscribe to my YouTube channel, please go here: https://www.youtube.com/channel/UCMdAvGk6xa5fptmdULliJrg Want to manifest money now? Play the 'Money Game' to harness the power of micro-shifting to attract abundance immediately. Get your Ebook for $1. Buy NOW. Do you want inevitable & sustainable financial abundance, based on your own unique 'Money DNA'? Watch our brand new webinar Interested in working with Dan 1-2-1? In collaboration with other highly successful experts, he will help you reach financial freedom in 6 months or less: Apply Here *PLEASE RATE US AND SHARE* Join me on: Facebook Instagram Twitter Music Credit: "Freeling", Lauren Duski Timestamps of interest: 02:24 - Your website is your most valuable digital asset 12:00 - Getting them to click - the primary function of the home page 18:00 - You have to acknowledge that consumers go through a journey 22:20 - Do you know how much money you're leaving on the table? 25:50 - Your website shouldn't waste time telling people what they already know! #entrepreneur #business #motivation #success #entrepreneurship #love #inspiration #mindset #goals #smallbusiness #lifestyle #entrepreneurlife #motivationalquotes #marketing #money #life #quotes #bhfyp #businessowner #instagood #believe #instagram #startup #positivevibes #motivational #inspire #selflove #happiness #hustle #bhfyp

Is your business' website living up to its potential? Are you leaving money on the table, by not ensuring that your site engages its visitors in 6 seconds or less? It's time to look closer. Welcome to this episode of the Beyond Success Podcast. This series of conversations with business experts and captains of industry, is here to serve you in your growth as an entrepreneur. No matter what level of success you are at, there are always areas of growth open to us. So please join us in the collective uplift by listening, learning, enjoying and sharing this podcast! This week we're diving deep into the world of digital marketing and why your website is your most valuable, digital asset. Joining Daniel is digital marketing expert James Hipkin. Since 2010, James has built his clients' businesses with digital marketing. Today, he is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.” Connect with James here: Website: www.sixsecondsorless.com To subscribe to my YouTube channel, please go here: https://www.youtube.com/channel/UCMdAvGk6xa5fptmdULliJrg Want to manifest money now? Play the 'Money Game' to harness the power of micro-shifting to attract abundance immediately. Get your Ebook for $1. Buy NOW. Do you want inevitable & sustainable financial abundance, based on your own unique 'Money DNA'? Watch our brand new webinar Interested in working with Dan 1-2-1? In collaboration with other highly successful experts, he will help you reach financial freedom in 6 months or less: Apply Here *PLEASE RATE US AND SHARE* Join me on: Facebook Instagram Twitter Music Credit: "Freeling", Lauren Duski Timestamps of interest: 02:24 - Your website is your most valuable digital asset 12:00 - Getting them to click - the primary function of the home page 18:00 - You have to acknowledge that consumers go through a journey 22:20 - Do you know how much money you're leaving on the table? 25:50 - Your website shouldn't waste time telling people what they already know! #entrepreneur #business #motivation #success #entrepreneurship #love #inspiration #mindset #goals #smallbusiness #lifestyle #entrepreneurlife #motivationalquotes #marketing #money #life #quotes #bhfyp #businessowner #instagood #believe #instagram #startup #positivevibes #motivational #inspire #selflove #happiness #hustle #bhfyp

James Hipkin joins us once again to dive deeper into website design for small businesses. In this episode we explore the concept of reflecting your buyer's journey effectively on your website in order to connect and extract sales more effectively. Book a call with James at vipchatwithjames.com

Do you feel like you are lost in the twists and turns of internet energy? Are you unsure of how to market effectively? Join us as we discuss with James Hipkin how to unravel the mystery and create a digital marketing plan that makes sense.Facebook: https://www.facebook.com/inn8lyInstagram: https://www.instagram.com/inn8ly/Twitter:Inn8ly – https://twitter.com/inn8lyJames – https://twitter.com/jhipkinLinkedin:Inn8ly – https://www.linkedin.com/company/inn8ly/James – https://www.linkedin.com/in/jameshipkin/Speak with James:vipchatwithjames.comSince 2010, James Hipkin has built his clients' businesses with digital marketing. Today, James is passionate about websites and helping the rest of us understand online marketing. His customers value his jargon-free, common-sense approach. “James explains the ins and outs of digital marketing in ways that make sense.”

In this episode, James shares why your website is the most important digital asset to own, and how to get visitors to stay and engage,  buy more books, products, programs, and/or services, and become customers for life! 

Podapalooza is back. Kim spent a day at this awesome podcast conference where she got to do some shorter interviews with experts she felt would be beneficial to you.

#0086 Top 3 Key Takeaways:What is the Hub & Spoke Model? How can it help unify your digital marketing strategy.Why your website is the MOST IMPORTANT aspect of your digital marketing strategy for attracting leads and customers.How are marketing funnels and sales funnels different, and why you must leverage BOTH to succeed.After working as a marketer with many major brands like Apple. Visa, and Wells Fargo, James Hipkin has seen first-hand what it takes to successfully run a digital marketing campaign.One of the biggest issues when it comes to digital marketing is positioning yourself and developing a strategy that creates trust and credibility with your customer. Today, James shares his Hub and Spoke model for a successful digital marketing strategy.If you're sick of all the B.S. digital marketing strategies and tactics out there, this interview with James is one that you won't want to miss!Are you ready to start your own podcast? Book a Call with Nick to find out how we can develop a plan to your new show launched in just 4-weeks!To get the links and resources discussed in this episode, head over to the Episode 86 Show Notes.If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

In this episode, James Hipkin takes us on the customer journey of why the first purchase isn't as important as the second purchase and building a customer relationship marketing program. Marketing is about who your ideal customer is and what's their journey.   Highlights From This Episode: The 4 quadrants of your customer avatar Mapping your customer journey Shifting the tone of your communication to customers Building a customer relationship marketing program Micro transactions that build trust   Links & Resources From This Episode: Entrepreneur Toolbox  Where you'll find all our podcast guest gifts   Quote:  ‘Don't try to boil the ocean' James Hipkin Learn more: inn8ly.com Resources:  Six Seconds or Less Website Audit Journey to Success Ebook   More About James Hipkin Over a 40 years career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients' businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach. He has the scars and many stories to share. His stories are always valuable and entertaining. His humor and infectious good-natured approach to marketing are fun and practical. But he never loses track of what's important. Marketing, done well, creates value for customers as well as the business.   Awesome FREE Resources for YOU! Entrepreneur Toolbox Special access to reports, books and resources provided to you as gifts from our podcast expert guests. This valuable information covers various business and life topics.  Power of 3 Daily Planner A one-page daily planner to keep you on track to reaching your goals and taking action on the important things in your business and life.   Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.   Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device.   Leave us an iTunes review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They expose our show to more awesome listeners like you. If you have a minute, please leave a review on iTunes. Val Low is a MAP IT Master & Brand Strategist and takes entrepreneurs to their next level of growth and impact. Through visual business mapping, Val works with entrepreneurs to take their dreams and business ideas out of their head and bring them to life. Val provides strategy on creating a message and brand to stand out in a noisy marketplace that people love to talk about.   Visit Val's Website where you'll find our guest episodes: https://vallow.me/podcast   Connect with Val on Facebook: https://www.facebook.com/ValLow.page/   Connect with Val on Linked In: https://www.linkedin.com/in/val-low   #entrepreneur  #business  #branding  #marketing  #mindset  #success  #leadership  #customer journey #website #business mapping

James Hipkin, a marketing expert with over 40 years of experience, is the CEO of Inn8ly. A one-stop-shop for websites. James has worked with global companies such as Sprint, Apple, Wells Fargo, and Toyota. Today he brings his no-nonsense digital marketing approach to the companies he works with. Listen today and hear James's One Big Tip on why a comprehensive marketing approach is the way of the future. James Hipkin is a marketing expert with over 40 years of experience. James has worked with  Fortune 500 companies such as Apple, Wells Fargo, and Toyota.  Today he is the CEO of Inn8ly, where he implements the Hub and Spoke strategy into every campaign he creates. James shifted into digital marketing 15 years ago from a direct marketing background. Today his focus is designing websites for large companies and small businesses alike. Inn8ly helps scale 6 figure businesses by providing website design, maintenance, and hosting using a subscription model. James recognized a pain point for small businesses owners who didn't want to put their time and effort into building and maintaining a website. He created a company based on the done for you model. James implements one strategy when working with a company. It's what he calls the Hub and Spoke strategy.  This strategy is about pulling together all the moving parts of digital marketing, e.g., website, tactics, and message, to integrate seamlessly and become a part of something greater. To understand the Hub and Spoke strategy, James breaks it down. Think of the marketing campaign as a wheel, where the hub is the website, the spokes are the tactics, and the rim is the content or message you are trying to convey. When everything is done right, the marketing strategy will roll out smoothly. This comprehensive approach changes the way most companies do business. Your website is your platform, you control the message, and it's where all business should start and end. When business owners say they don't need a website, they have a Facebook page; the response is Facebook is rented space. The different channels you can use, direct mail, PR, Facebook ads, all need to flow back into the website; that's why they are the spokes. The rim is the content strategy. Combining these components strengthens the marketing campaign message to create significant value. Once he explains his strategy to his clients, they usually end up culling down the different legs of their campaign until the essential assets show ROI and growth. Understanding that marketing is holistic and comprehensive is the best way to grow and scale a business. Join me as James shares his knowledge and understanding of why a comprehensive marketing campaign is necessary. In this episode, you'll learn about the ins and outs of this strategy, why it works so well, and how you can incorporate it into your own business.In this episode[1:30], James tells us a bit of his background in marketing and advertising and his work today.[5:20] James says that what makes his business stand out to small business owners is that they don't have to lift a finger when it comes to their website - and that frees up a lot of valuable time and energy.[8:17] James breaks down the Hub and Spoke strategy. It's all about using your website as a hub that all your other social media channels flow into. [12:49] While SEO is important, James says there are other things small business owners should be focusing on. He shares the success story of one client who shifted their focus. Support the show (https://jeffmendelson.com/onebigtip)

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and founder of https://red8interactive.com/ (Red8 Interactive) and https://inn8ly.com/ (Inn8ly), James Hipkin.  Inn8ly offers websites without worry. James shares that Red8 Interactive is a custom web development company focused on acting as a constructive general contractor for mid-sized design agencies. They offer quality, outsourced development services to major enterprises.  However, James shares that they noticed that smaller businesses (who generally weren't at the level to invest in Red8 Interactive's services) desperately needed their expertise and support. With this in mind, James then founded Inn8ly. They now offer cost-effective subscription-based software for small businesses. Their proposition is solving the problem many business owners have – they don't WANT to be master developers. They want to have a cost-effective, professional and competent team to manage their websites for them. They send emails, develop, and update all of these development aspects on the behalf of their clients. They also actually answer the phone! James shares that actually reaching your outsourced development teams is one of the biggest issues in the industry.  Even if a business owner IS competent in web development, is it a cost effective use of their time to manage it? Inn8ly makes it as smooth and easy as possible, so business owners can truly operate in their zone of genius and focus on what really matters.  Josh and James also explore how many SMBs don't hold their developers to high enough standards. James shares that when he talks to business owners who struggle and underutilize their website, he observes massive confusion around digital marketing. When you invest in tactics in isolation, you're not looking at things holistically. He describes the ideal framework is to treat your website and digital marketing like a tire and wheel hub. Your website should be the wheel hub, your digital marketing tactics and channels should be the spokes, and your content marketing and messaging strategy should be the rim that holds everything together.  The power doesn't come from each piece of the puzzle, but rather the connections you make by following a holistic model. Tactics in isolation is just noise; the power of your strategy comes from connecting everything together. You should be driving people to your website FIRST, not your social media. That's what builds long term relationships with your audience – when you rely on tactics in isolation (especially ones beyond your control, like using platforms you don't own), you become susceptible to many more strategic risks.  Want to learn more? Check out Inspired Inn8ly's website at https://inn8ly.com/ (https://inn8ly.com/).  Check out Red8 Interactive at https://red8interactive.com/ (https://red8interactive.com/).  Check out Inn8ly on LinkedIn at https://www.linkedin.com/company/inn8ly/ (https://www.linkedin.com/company/inn8ly/).  Check out James Hipkin on LinkedIn at https://www.linkedin.com/in/jameshipkin/ (https://www.linkedin.com/in/jameshipkin/).  Don't forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and marketing and advertising expert James Hipkin as they talk about reaching your target audience with the right message.   In this episode we talk about: - The engine that keeps your business running - Outside-in marketing vs inside-out marketing - REALLY understanding your target market & relationship marketing   EPISODE NOTES Over 40 years, James has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional and his clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. James now helps 6-figure businesses get the websites they need to be 7- or 8-figures businesses.   You can learn more here: Website & Free Ebook: https://hubandspoke.marketing/   LinkedIn: https://www.linkedin.com/in/jameshipkin/ Learn more about relationship marketing principles: https://inn8ly.com/relationship-marketing-principles/ ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) -----------------   If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by rating & reviewing this show on https://ratethispodcast.com/wiredforsuccess.   Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you don't listen on iTunes, you can find all the episodes here.   If you'd like to connect more, you can find me here: Website: www.wiredforsuccess.solutions Instagram: https://www.instagram.com/wired_for_success/ Facebook: https://www.facebook.com/claudia.garbutt.1 LinkedIn: https://www.linkedin.com/in/claudia-garbutt/   HELPFUL RESOURCES  Worried you might be headed for burnout? Take my quiz to identify common warning signs and assess your current burnout risk: https://ivlv.me/aX1ZF   Wanna find out how I can help you leverage the power of your mind and tap into the wisdom of your body to feel fully aligned, trust your intuition, and achieve your goals with ease and joy rather than with constant hustle and pushing yourself to the point of exhaustion – book a free 20min Strategy Session with me: https://bit.ly/2YemfIe   Are you too busy to enjoy your life and would like to free up more time to do all the things you love? Check out my “5 Days to Getting Your Life Back” productivity course that teaches ambitious, mission-driven entrepreneurs how to win back 1-2h of precious time each day

EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and marketing and advertising expert James Hipkin as they talk about reaching your target audience with the right message. In this episode we talk about: - The engine that keeps your business running - Outside-in marketing vs inside-out marketing - REALLY understanding your target market & relationship marketing EPISODE NOTES Over 40 years, James has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional and his clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. James now helps 6-figure businesses get the websites they need to be 7- or 8-figures businesses. You can learn more here: Website & Free Ebook: https://hubandspoke.marketing/ LinkedIn: https://www.linkedin.com/in/jameshipkin/ Learn more about relationship marketing principles: https://inn8ly.com/relationship-marketing-principles/ ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by rating & reviewing this show on https://ratethispodcast.com/wiredforsuccess. Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you don't listen on iTunes, you can find all the episodes here. If you'd like to connect more, you can find me here: Website: www.wiredforsuccess.solutions Instagram: https://www.instagram.com/wired_for_success/ Facebook: https://www.facebook.com/claudia.garbutt.1 LinkedIn: https://www.linkedin.com/in/claudia-garbutt/ HELPFUL RESOURCES Worried you might be headed for burnout? Take my quiz to identify common warning signs and assess your current burnout risk: https://ivlv.me/aX1ZF Wanna find out how I can help you leverage the power of your mind and tap into the wisdom of your body to feel fully aligned, trust your intuition, and achieve your goals with ease and joy rather than with constant hustle and pushing yourself to the point of exhaustion – book a free 20min Strategy Session with me: https://bit.ly/2YemfIe Are you too busy to enjoy your life and would like to free up more time to do all the things you love? Check out my “5 Days to Getting Your Life Back” productivity course that teaches ambitious, mission-driven entrepreneurs how to win back 1-2h of precious time each day

Find full show notes at https://e-pr.me/3FE8pSg 

Does the thought of marketing feel overwhelming for you? If so, you're not alone and it's not your fault. James Hipkin from Red8 Interactive and Inn8ly is with us today. He is going to share a simple, yet effective marketing strategy you don't want to miss.

Over a 40 years career, James worked in marketing and advertising at a high level. Since 2010, he has built his clients' businesses with digital marketing. James is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé, and Toyota. They appreciate his practical, no-nonsense approach.  He cuts through the noise and with a plain-spoken style, helps business owners understand how they can use their website and digital marketing to grow. Key Takeaways; Why it's important to focus on your smallest circle of customers that generate most of your leads. Sealing the deal. Effective ways to speak to all your potential and current clients. How to make your best customers feel appreciated and prioritized. The 5 different ways in which best customers contribute revenueThe relationship marketing mindset shift. Website marketing. How to ensure that your web pages have all the required elements. Inspiring your sales team as a way of improving customer experience. Creating content for both loyal and prospective customers.  Connect With James.  Website - https://inn8ly.com/#why-inn8ly  LinkedIn - https://www.linkedin.com/in/jameshipkin/

In this episode, James Hipkin from Inn8ly talks about subscription-based business models and how to generate efficient and effective recurring revenue at a small cost for small businesses. He shares his 4 decades of experience in digital marketing, email marketing, relationship marketing, web design, search engine optimization and more.

Welcome back to Talking With Experts Podcast. Today Chris gets to speak with James Hipkin, a 40 year expert in digital marketing and advertising sharing his experience and some best practices in email marketing, digital advertisement and generating recurring revenue through existing clientele. James is the CEO of Inn8ly, a subscription service for small businesses to get fully built, designed, hosted, secured, and most maintained websites. Inn8ly takes the worry out of any website build and is ran by business leaders who have over 20 years experience marketing on the web. Top 3 Actionable Steps from James:1. Marketing power comes from connecting the pieces.2. Don't try to boil the ocean, pick one or two tactics and do them very well.3. Measure everything but measure big things. Email us your questions so that we can ask more experts and be more relevant. Watch the full episode here: https://talkingwithexpertspod.com/subscription-based-business-models-with-james-hipkinSee you next week!!Chris Cownden#inn8ly #websitedesign #emailmarketing #digitaladvertisingforsmallbusiness See acast.com/privacy for privacy and opt-out information.

Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why it's important to use a strategy first approach, and why knowledge of SEO makes you a better writer.

Welcome to the Tim Gillette Show, a podcast where I Tim bring you some of the coolest people on the planet. They are making real changes with entrepreneurial thinking that gets results. Each week we drop 3 episodes of special guests, most of them this recording is the first time we ever meet. Today guest is James Hipkin, an entrepreneur who finds online solutions as well as solutions for his clients. Solving problems has become a great part of his journey. Tune in and catch the wisdom of years of business experience from this young man. Be sure and check out his company at www.Inn8ly.com Special thanks to those who make this show possible every week. Be sure to check them out below. Learn marketing from Simple Easy Events. Use Streamyard to create your livestream shows, and record a podcasts just like we do. And use Anchor.Fm when it comes to a place to get your podcast out on the web. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

In today's Entrepreneur MBA podcast guest, James Hipkin from Red8Interactive speaks with Stephen Halasnik from Financing Solutions (https://financingsolutionsnow.com) about how one of his clients doubled in revenue using a digital marketing strategy. They talk about the most important step when coming up with a digital marketing strategy. They also talk about things that are very important for your small businesses to succeed such as a lead generation marketing strategy and the type of customer you should focus on to keep expanding your business.  

For a small business, website design is one of the most important aspects of their marketing. But the DIY options are limited hard to use for someone who isn't technical. And hiring a designer can be very expensive. This article will explore some of the challenges that come with designing your own site and what to do if you want to take on this endeavor. On this episode, we'll also discuss an affordable solution for your company's web needs. Our guest, James Hipkin, has been involved in marketing and advertising at a high level for more than 40 years. His clients appreciate his no-nonsense, jargon-free approach. He explains the ins and out of digital marketing in a way that they grasp, appreciate, and find useful. Visit inn8ly.com here

James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank, and Nestlé. He went on to become the head of a mid-sized agency's interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive (https://red8interactive.com), a long-term vendor, and became an owner and managing director.Discover Morehttps://www.facebook.com/inn8ly/https://inn8ly.com/blog/https://www.linkedin.com/company/inn8ly/https://linktr.ee/JRBolton Support the show (https://www.patreon.com/The_Josh_Bolton_Show)

Matt and James talk about how typing marketing tactics together, to bring people to a marketing hub can improve how all the parts function. Where is the hub? Find out. James is an accomplished, forward-thinking marketing professional with 30+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services. Inn8ly: https://inn8ly.com/digital-marketing-for-small-business/ Digital Marketing Masters Podcast: https://hookseo.com/podcast