Sales For The Nigerian Wedding Industry

The Partnership Playbook: Finding the Right Business Partner

How to Have Better Conversations with Customers: The Power of Data Enrichment

Turn Customers into Assets: The Power of Lifetime Value

The Nigerian Customer Service Playbook: From Problem to Resolution

Stop Losing Deals: Master the Art of Scheduling Your Next Call

How to Sound More Professional (And Make More Money) on Calls

Is Your Sales Approach a Waste of Time?

No More Guesswork: Master SPIN Selling to Solve Customer Problems

The Smart Way to Win: What to Do When Customers Are Shopping Around for Prices

The Unspoken Sale: Communicating Effectively with Text-First Clients

The Rock & Kemi Adetiba: Mastering the Art of Movie Sales in Nigeria

The Power of Why: Discovering Serious Customers in Nigeria with Implication & Need-Payoff

SPIN Selling: How to Find Your Most Promising Buyers

The Customer-Centric Approach: When BANT Elevates Your Sales

Faith, Focus, and Financial Flow: The True Path to Business Growth

Start Your Business Lean: MVP, Compounding, and Multiple Incomes

Don't Waste Your Money: Strategic Marketing Spend for New & Old Businesses

Get the Right Loan: Questions That Protect Your Business

Selling in Nigeria: Universal Principles, Local Application

The N3-5M Question: Qualify Budget on Your First Call

The Smart Way to Finance Your Business: Customers First

The Art of the Deal: Tailoring Your Sales Approach

Can You Really Close an ₦18M Real Estate Deal in 30 Days? (The Truth About Complex Sales)

The Power of Value: Closing Deals in Complex Solar Sales

Are Your Sales Targets Realistic? Plus, How to Handle Tough Objections

Keep the Deal Moving: Handling Customer Concerns Without Stalling

Revenue First: Prioritizing Sales Tasks and Handling Tough Questions

Why Relationships Rule Nigerian Sales

Boost Your Sales: Inside Our Team's Strategy Session

Navigating Nigerian Markets: A Guide to Rural and Urban Selling

Your Secret Weapon: Becoming the Trusted Resource in a Price-Sensitive Market

The Valuable Sales Pro: Boosting Business & Your Career

Don't Waste a Dime: Funding Your Startup for Maximum Returns

Get Paid! Essential Strategies for Assessing Customer Credit

Building Unforgettable Businesses: Sales, Sweaty Startups & More

How to Stand Out in a Crowded Market: The Purple Cow Principle

Creating Customers Who Can't Stop Talking About You

Your Digital First Impression: What Your Profile Picture Says (and Sells)

Pitch Perfect, Persona Polished: Selling in the Digital Age

What Do Your Customers Really Want? The Secret to Effective Marketing

Outliers & Opportunity: Deconstructing Success with Malcolm Gladwell

Freemium, Social Media & Soap: Your Business Questions Answered

Beyond the Logo: Branding's Role in Closing Deals

From Stranger to Sale: Forging Emotional Connections in Business

AI vs. Humanity in Marketing: Finding the Right Balance

Beyond Content: How to Use AI to Find & Win Customers

The Power of CRM: Satisfied Customers, Scheduled Success

Closing the Right Deals: Why Everyone Isn't Your Customer

Scaling with Heart: The Customer-Centric Growth Playbook

Stolen Ideas & Scaling Dreams: Your Business Questions Answered

Have you ever wondered if writing a book could actually boost your business?Many entrepreneurs focus solely on traditional marketing, but publishing a book can be a game-changer, offering benefits far beyond just sales: * Build Authority, Credibility & Trust: A book instantly positions you as an expert, making potential clients and audiences more likely to trust your insights. * Boost Brand Visibility & Recognition: Your book becomes a powerful marketing tool, extending your reach and putting your brand in front of new eyes. * Generate Leads & New Business Opportunities: It's a fantastic lead magnet, attracting interested prospects who value your expertise. * Create Diversified Revenue Streams: Beyond book sales, think speaking engagements, consulting, and courses spurred by your published work. * Clarify Your Thinking & Unique Value Proposition (UVP): The rigorous process of writing forces you to distill your knowledge, refine your message, and articulate what truly makes you stand out. * Leave a Lasting Legacy: Your insights and wisdom are preserved, impacting future generations.But what if you're not ready to commit to writing a whole book? You can still achieve some of these goals through: * Public Speaking: Share your expertise live. * Long-Form Digital Content: Blogs, in-depth articles, and podcasts establish your voice and knowledge. * Strategic Public Relations (PR): Get your story and insights featured in relevant media.So, you've written your book! Now what? Promotion is key! Selling books is a marathon, not a sprint!It involves continuous, coordinated campaigns – building anticipation, creating buzz, and sustaining interest long after publication day.Leverage your author platform effectively: * Social Media: Engage your audience, share snippets, and build excitement. * Author Website/Blog: Your central hub for all things related to your book and expertise. * Email List: Your most powerful tool for direct communication, pre-orders, and ongoing sales.Don't forget to engage with literary communities: * Physical & Online Book Clubs: Discuss your work directly with readers. * Media Houses: Seek interviews and features. * Literary Blogs: Get reviews and mentions in relevant online spaces.And for getting your book into readers' hands, consider: * Self-Printing & Print-on-Demand: Platforms like Nigeria's own OkadaBooks make publishing accessible. * Physical Distribution: Partner with local and regional stores across Nigeria (Lagos, Abuja, Eastern states). * Direct Sales: Sell copies directly at events, workshops, or from your website. * Partnerships & Collaborations: Team up with complementary businesses or influencers.Ready to turn your knowledge into impact and income? Share your thoughts below!If you'd love to listen to the episode and especially hear the debate about WHEN in your business career you should be publishing your book, use the link in my bio!#BusinessStrategy #BookPublishing #Entrepreneurship #AuthorLife #BrandBuilding #LeadGeneration #NigeriaBusiness