Change of Altitude Podcast

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Entrepreneurs are the lifeblood of our society. These impact makers put it all on the line to drive innovations that change the way we live and work, create jobs so our economy can grow, pay taxes to fund government services, and give back through charita

Greg Adams, Impact Maker


    • Jan 23, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 10m AVG DURATION
    • 161 EPISODES


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    Latest episodes from Change of Altitude Podcast

    Week In Review … Bumpy Ride, Yottabyte, Noise, Rich Dad, All In, Stuck

    Play Episode Listen Later Jan 23, 2022 8:52 Transcription Available


    Feeling Stuck? ... Leverage Your Swipe File To Get Your Creative Juices Flowing

    Play Episode Listen Later Jan 22, 2022 7:30 Transcription Available


    How To Determine If A Cutting Edge Technology Is A Good Bet Before Pushing All Your Chips In

    Play Episode Listen Later Jan 21, 2022 11:09 Transcription Available


    Robert Kiyosaki ... If You Want To Be Wealthy Don't Work For Money And Mind Your Own Business

    Play Episode Listen Later Jan 19, 2022 15:16 Transcription Available


    Noise Is All Around You ... Even When It's Quiet ... And It's Leading To Bad Decisions

    Play Episode Listen Later Jan 19, 2022 11:39 Transcription Available


    If You've Never Heard of a Yottabyte … the Smart Money is on You Will Be Soon

    Play Episode Listen Later Jan 17, 2022 7:24 Transcription Available


    Volume of data mind bogglingBeginning of 2020 … global data created est. 44 zettabytesIf this number is correct, it will mean there are 40 times more bytes than there are stars in the observable universe.By 2025, it's estimated that 463 exabytes of data will be created each day globally – that's the equivalent of 212,765,957 DVDs per day!Key daily statistics:500 million tweets are sent294 billion emails are sent4 petabytes of data are created on Facebook4 terabytes of data are created from each connected car65 billion messages are sent on WhatsApp5 billion searches are madeNeed to understand:ArchitectureRelevance vs. clutterWhat to do?Take the leadEducate yourselfRight Internal and external partnershipsNumbers not words … diligently measureSales contributionRevenueBusinessBalance data with creativity

    You Better Buckle Up … The Future Of Marketing Is Here And It's Going To Get Bumpy

    Play Episode Listen Later Jan 17, 2022 12:11 Transcription Available


    Marketing's 4 Ps:PriceProductPromotionPlaceImpact of New Technologies:artificial intelligenceaugmented reality5G connectivityInternet of ThingsSmart speakersWearablesBlockchainsLeading to increased levels of:Consumer insightsReal-time interactionsHyper-targeted, hyper-relevant consumer engagementMarketing's HistoryBetter product … tell consumersConsumer psychologyRelationshipAffinityStatusAttractivenessJoySuccessInternet & data drivenNot just onlineDirect mailDirect response adsOne-to-one … individualized messagingSocial Media & mobileNew technologiesExponential increase in dataReal-time interactionsDecline of sales funnelsExpectation of great products and experiencesPositive impact on societySuccess factorsAuthenticityImmersiveReal-timeSensible and sensitiveRemote delivery and managementLogisticsExperiencesDemosTrainingMarketers' needsOpen-mindedTechnology savvyContentMessagingImagingNew devicesComplexityCollect, analyze, and leverage dataMissionBrand buildingReputation managementDrive business growthCreate platforms for sustained competitive advantagePlatformPartnershipsintellectual property

    Week In Review … Habits, Succession, Perfection, Category King, Meetings, Remote Work

    Play Episode Listen Later Jan 15, 2022 8:12 Transcription Available


    Remote Work Isn't Going Away … Is Your Organization Setup To Take Advantage

    Play Episode Listen Later Jan 14, 2022 11:40 Transcription Available


    Want To Hold A Meeting? ... You Need To Make It Worth My Time If You Want Me To Show Up

    Play Episode Listen Later Jan 13, 2022 7:44 Transcription Available


    Don't Offer An Improved Product That's Better Or Faster … Invent Your Own Category To Win Big

    Play Episode Listen Later Jan 12, 2022 9:16 Transcription Available


    You Are At War … And Perfection Is The Enemy

    Play Episode Listen Later Jan 11, 2022 7:27 Transcription Available


    Having A Succession Plan Is Not Enough … Know Your Key Suppliers' Plans Too

    Play Episode Listen Later Jan 11, 2022 7:32 Transcription Available


    Habits, Automation, And One And Dones ... These Are The Missing Pieces To Your Success Puzzle

    Play Episode Listen Later Jan 10, 2022 15:03 Transcription Available


    Week In Review … Less Not More, Long Life, Wealth Is Good, Headlines, Swipe Files, Teach Fishing

    Play Episode Listen Later Jan 9, 2022 6:58 Transcription Available


    Future Leaders Rely On You Teaching Them To Fish ... Not Giving Them A Fish

    Play Episode Listen Later Jan 8, 2022 8:38 Transcription Available


    Make Your Advertising More Effective … Learn To Swipe The Right Way

    Play Episode Listen Later Jan 7, 2022 12:07 Transcription Available


    The Secret Of Getting Greater Returns From Your Marketing Efforts

    Play Episode Listen Later Jan 6, 2022 8:49 Transcription Available


    Even Though You Can't Take It With You ... It Sure Is Better Having It While You're Here Than Not

    Play Episode Listen Later Jan 4, 2022 12:39 Transcription Available


    To Live Longer And Be Happier ... Focus On Your Family, Friends, And Significant Other

    Play Episode Listen Later Jan 3, 2022 7:35 Transcription Available


    Don't Hurt Your Chances For Success By Taking On Too Many Business Goals

    Play Episode Listen Later Jan 3, 2022 14:45 Transcription Available


    Week In Review ... Wonderful Life, Harmony, Goal Categories And Types, SMART, Health, Home

    Play Episode Listen Later Jan 2, 2022 9:14 Transcription Available


    Where You Lay Your Head At Night And How You Set It Up Can Play A Big Part In Your Success

    Play Episode Listen Later Dec 31, 2021 12:59 Transcription Available


    If You Have A Gazillion Dollars And Can't Get Your Butt Out Of Bed ... What Good Does It Do You?

    Play Episode Listen Later Dec 30, 2021 12:27 Transcription Available


    Being SMART About Your Goal Setting Can Lead You To Much Greater Success

    Play Episode Listen Later Dec 29, 2021 10:59 Transcription Available


    To Achieve The Life You Dream Of ... Focus On These Different Types Of Goals

    Play Episode Listen Later Dec 28, 2021 9:35 Transcription Available


    What You Need To Focus On To Achieve Work Life Harmony In The Upcoming Year

    Play Episode Listen Later Dec 27, 2021 11:08 Transcription Available


    Watch It's A Wonderful Life To See How Small Actions Lead To Big Impact

    Play Episode Listen Later Dec 26, 2021 8:11 Transcription Available


    Week In Review … Favorites, Loudest Voice, Get A Yes, One Goal, TED Talks, And Santa Claus

    Play Episode Listen Later Dec 25, 2021 6:20 Transcription Available


    The Business Model Of One Of The World's Most Iconic Brands … Santa Claus

    Play Episode Listen Later Dec 24, 2021 5:25 Transcription Available


    The Science Behind TED Talks And Why You Should Model Your Presentations After Them

    Play Episode Listen Later Dec 23, 2021 8:22 Transcription Available


    When It Comes To Growing Your Business You Have One Goal … Do This And The Sky's The Limit

    Play Episode Listen Later Dec 22, 2021 6:55 Transcription Available


    When You Get A Yes … Stop Selling ... Or You May Talk Yourself Out Of A Customer

    Play Episode Listen Later Dec 21, 2021 8:42 Transcription Available


    Don't Let The Loudest Voice Affect Your Ability To Make A Bigger Impact And More Profits

    Play Episode Listen Later Dec 20, 2021 8:23 Transcription Available


    Do You Have Favorites? ... If You Want To Be A Successful Entrepreneur You Should

    Play Episode Listen Later Dec 19, 2021 6:21 Transcription Available


    Week In Review … Fire, Constraints, Customers, Show The Baby, MBOs & OKRs, Best Ideas

    Play Episode Listen Later Dec 18, 2021 9:43 Transcription Available


    Does It Have To Be Your Idea Or The Best Idea ... Your Answer Will Predict Your Success

    Play Episode Listen Later Dec 17, 2021 7:36 Transcription Available


    Peter Drucker's Management By Objectives (MBOs) Set The Stage For OKR Goal Setting System

    Play Episode Listen Later Dec 16, 2021 7:58 Transcription Available


    Don't Tell Dan Kennedy About Your Labor Pains, Just Show Him The Baby

    Play Episode Listen Later Dec 15, 2021 9:49 Transcription Available


    The Customer Is Always Right … Until Their Not And Put Your Business Success At Risk

    Play Episode Listen Later Dec 14, 2021 6:39 Transcription Available


    The Theory of Constraints And How It Changes The Way You Should Run Your Business

    Play Episode Listen Later Dec 13, 2021 12:08 Transcription Available


    Smoke, Fire Engines, And Presents ... Lessons From One Of My Fondest Holiday Memories

    Play Episode Listen Later Dec 12, 2021 14:32 Transcription Available


    Week In Review … Pause Mastery, 80/20 Rule, Team Dysfunctions, Be Liked And Win, 14 Peaks

    Play Episode Listen Later Dec 11, 2021 8:20 Transcription Available


    Setting Your 2022 Objectives ... Watch 14 Peaks: Nothing Is Impossible On Netflix For Inspiration

    Play Episode Listen Later Dec 10, 2021 11:01 Transcription Available


    Too Many Cooks In The Kitchen ... Keep Your Projects From Going Off The Rails With RASCI

    Play Episode Listen Later Dec 9, 2021 13:47 Transcription Available


    How to Win Friends And Influence People by Dale Carnegie … Be Liked And Win Over Others

    Play Episode Listen Later Dec 8, 2021 16:28 Transcription Available


    The Five Dysfunctions of a Team by Patrick Lencioni … Embrace The Model For Competitive Advantage

    Play Episode Listen Later Dec 7, 2021 12:59 Transcription Available


    Pareto Principle ... Understanding How To Use The 80/20 Rule Can Lead To Explosive Growth

    Play Episode Listen Later Dec 6, 2021 9:32 Transcription Available


    Master The Pause If You Want To Become A More Valuable Person To Do Business With

    Play Episode Listen Later Dec 5, 2021 7:07 Transcription Available


    Week In Review … Content Categories, RFMP Model, Flywheel Effect, Burnout, Success Pyramid

    Play Episode Listen Later Dec 4, 2021 9:09 Transcription Available


    The Entrepreneur Success Pyramid … A Framework For Focusing On What Really Matters

    Play Episode Listen Later Dec 3, 2021 12:08 Transcription Available


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