Change of Altitude Podcast

Volume of data mind bogglingBeginning of 2020 … global data created est. 44 zettabytesIf this number is correct, it will mean there are 40 times more bytes than there are stars in the observable universe.By 2025, it's estimated that 463 exabytes of data will be created each day globally – that's the equivalent of 212,765,957 DVDs per day!Key daily statistics:500 million tweets are sent294 billion emails are sent4 petabytes of data are created on Facebook4 terabytes of data are created from each connected car65 billion messages are sent on WhatsApp5 billion searches are madeNeed to understand:ArchitectureRelevance vs. clutterWhat to do?Take the leadEducate yourselfRight Internal and external partnershipsNumbers not words … diligently measureSales contributionRevenueBusinessBalance data with creativity

Marketing's 4 Ps:PriceProductPromotionPlaceImpact of New Technologies:artificial intelligenceaugmented reality5G connectivityInternet of ThingsSmart speakersWearablesBlockchainsLeading to increased levels of:Consumer insightsReal-time interactionsHyper-targeted, hyper-relevant consumer engagementMarketing's HistoryBetter product … tell consumersConsumer psychologyRelationshipAffinityStatusAttractivenessJoySuccessInternet & data drivenNot just onlineDirect mailDirect response adsOne-to-one … individualized messagingSocial Media & mobileNew technologiesExponential increase in dataReal-time interactionsDecline of sales funnelsExpectation of great products and experiencesPositive impact on societySuccess factorsAuthenticityImmersiveReal-timeSensible and sensitiveRemote delivery and managementLogisticsExperiencesDemosTrainingMarketers' needsOpen-mindedTechnology savvyContentMessagingImagingNew devicesComplexityCollect, analyze, and leverage dataMissionBrand buildingReputation managementDrive business growthCreate platforms for sustained competitive advantagePlatformPartnershipsintellectual property