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Ted Fleming has been in the adult non-alcoholic beverage category since 2013, before many were even thinking about it. He founded Partake Brewing in 2017, but four years prior had launched one of the world's first online non-alcoholic e-commerce stores. Since that time, he has steered the Partake brand through an accelerated period of growth, and more recently, through an influx of newer players entering the category. In our conversation we talk about what Partake has prioritized in building a modern brand amidst transformational changes in the way people consume adult beverages, from merchandising to partnerships, to cultivating a sustainable community that can carry them into their next stage of existence.Partake Brewing
"Why can't I have a craft (non-alcoholic) beer with my friends?"Diagnosed with Crohn's disease, having a kid made him give up alcohol. Being mocked and derided for asking for non-alcoholic choices at bars and restaurants made Ted Fleming make his own. check out Partake here: https://drinkpartake.com/Find Ted here: https://www.linkedin.com/in/ted-fleming-4370199/
Ted's entrepreneurship journey is all about solving problems that help people. He is focused on the health & wellness, clean-tech, environment and health-tech industries. In 2005 he was diagnosed with Crohn's disease which changed the direction of his life. As part of that change he decided to give up alcohol but still wanted to enjoy the taste and social experience that comes with beer. At that time, most non-alcoholic beer was underwhelming, and he felt ignored as a consumer. That was the problem he resolved to solve through Partake Brewing - now the leading non-alcoholic beer brand in Canada! He has created over $100M in economic value, positively impacted millions of people, and led teams of up to 50 employees, contractors, and consultants. Currently, he is Founder & Board Member at Partake Brewing (ex-CEO), and President at Agawa. --- Support this podcast: https://podcasters.spotify.com/pod/show/dylanconroy/support
Non-alcoholic beer is all the rage but it's not new to the grocery store.For the longest time it was a sleepy category, dominated by multi-national brands, leaving a lot to be desired from a taste and experience stand point.Then in 2017 a plucky Canadian took it upon himself to brew award-winning beer that can be enjoyed anywhere, by anyone, anytime.This episode of Aisle 42 is a conversation with Ted Fleming, the founder of Partake Brewing and we talk about the exciting future of their healthier, low-calorie, guilt-free beer.The discussion covers a wide range of topics including the importance of quality, precision, and natural ingredients in the brewing process, how consumers with dietary restrictions or lifestyles cherish alternative beverages, sustainability and social responsibility in beverage making, and we even hear about his experience on Dragon's Den which included a beer cart bike journey in a rain storm on a Toronto Highway.The entrepreneurial force is strong with this one.To learn more about their wide selection of beer visit https://drinkpartake.com. To learn more about Ethical Food Group and why the Aisle 42 podcast exists visit http://www.ethicalfoodgroup.com.Here's a summary of the conversation:Introduction: The interview began with Ted Fleming and Corwin Hiebert expressing excitement about discussing low-calorie, nonalcoholic, and sustainable beer.Vision for Future Grocery Stores: Fleming envisions future grocery stores as more accessible, distributed, and affordable, emphasizing the importance of community and convenience.Nonalcoholic Beer in Grocery Stores: They discuss the growing consumer interest in nonalcoholic beer, noting it as a guilt-free option that is gaining shelf space in grocery stores.Partake Brewing's Journey: Fleming shares the story of Partake Brewing, starting with its first IPA in 2017. He highlights the challenges and innovation required to create a diverse range of nonalcoholic craft beers.Brewing Process and Quality: The conversation touches on the technical aspects of brewing nonalcoholic beer, emphasizing precision and food safety. Fleming explains the delicate nature of the process and the importance of quality ingredients.Consumer Base and Drinking Occasions: They note the evolving consumer base for nonalcoholic beer, from those abstaining for health reasons to others seeking moderation. The flexibility of nonalcoholic beer enables consumption in various social and personal contexts.Sustainability and B Corp Certification: Partake's commitment to sustainability and social responsibility is highlighted by their B Corp certification. This reflects the company's efforts in reducing environmental impact and supporting community well-being.Experience on Dragons' Den: Fleming shares his experience pitching Partake on Dragons' Den, noting the exposure and challenges, as well as the outcome of securing a deal.Availability: The interview concludes with information on where to find Partake beer, mentioning its wide distribution in North America both online and in various retail locations.
In this episode, Avril Tomlin-Hood speaks with Ted Fleming, founder of Partake Brewing, about his mission to craft a variety of award-winning, expertly brewed, low-calorie, non-alcoholic beers that people are proud to drink anywhere. Ted discusses the rapid growth of the non-alcoholic beer segment and shares the challenges and rewards of growing Partake, including the positive impact the company has had on its consumers. Check out the show notes here.
This week we take a left turn and go “ hops-and-barley-based non-alc” as I speak with Founder and CEO Ted Fleming of PARTAKE Brewing about the long road to market placement and viability. Also this week is part one of my interview with CREEM magazine's Editor Dave DiMartino about rock and roll in the 1980s - Detroit and the geographic fallout…Ontario.
As Dry January wraps up, how do non-alcoholic beer producers keep up the momentum? Partake Brewing founder and CEO Ted Fleming and Lagunitas CMO Paige Guzman share what's next for the growing segment and discuss increased competition and what growing retailer support means for NA beer and similar offerings such as hop water. Plus, Brewbound reporter Zoe Licata provides a field report from the 2023 CiderCon conference in Chicago.
Ted realized that there was a gap in the market for non-alcoholic beverages: while there were plenty of options for people who wanted to cut back on their alcohol intake, there weren't any products that would allow people to feel like they were fitting in at social gatherings without imbibing. Partake is a great example of identifying and following your brand's north star: by targeting a specific audience and creating products tailored to their needs, they were able to achieve success both financially and in terms of customer satisfaction.You'll learn more about this interesting vertical and plenty of insights around raising funds in both Canada and the US, including how Partake went from bootstrapped to receiving tens of millions from investors.
Join human resource executive and the former head of Talent Development for CVS, Ted Fleming, as he offers invaluable insights on how to be more deliberate about your career development. Ted shares practical tips sure to improve your strategy regardless of where you're at with your career.
In this episode of The Physical Product Movement podcast, Ted Fleming, Founder and CEO of Partake Brewing, shares his life and experiences after receiving a devastating medical diagnosis and how that inspired him to create his product. Ted tells us that he knew in his core that there was a market for this product, even though others thought it was a terrible idea. He also shares the actions he took after his manufacturer sent him a bad batch of the initial product and how that led to the creation of a different product that he still sells to this day.
In this episode of The Physical Product Movement podcast, Ted Fleming, Founder and CEO of Partake Brewing, shares his life and experiences after receiving a devastating medical diagnosis and how that inspired him to create his product. Ted tells us that he knew in his core that there was a market for this product, even though others thought it was a terrible idea. He also shares the actions he took after his manufacturer sent him a bad batch of the initial product and how that led to the creation of a different product that he still sells to this day.
Today on Subscribing to Wellness we are joined by Ted Fleming, Founder of Partake Brewing. The Partake team crafts great-tasting, low-calorie, non-alcoholic beer that you can proudly drink without judgement on any occasion. Episode Fun Facts: 1) The brand was born in Canada and is quickly expanding in the USA. 2) Partake raised a $17 million dollar Series B in early 2022 with participation from PowerPlant, CircleUp, Amberstone, Barrel Ventures, and several others. --- Support this podcast: https://anchor.fm/subtowellness/support
CRAFT BEER PODCAST INFO: An unfortunate health scare and live change required Ted to give up all alcohol, but that didn't stop him from chasing after his plan. Join us in this journey of craft beer from competing on the Canadian version of Shark Tank, attempting to homebrew NA beer, and taking the inability to import craft NA products from Europe as a consumer, and starting an entire business out of it. Listen to how the beers are made, the similarities and differences between the processes, and what Ted would see as the future of NA products and Partake. Sponsors: North Center Brewing - https://northcenterbrewing.com/ Zetouna Liquor - https://www.facebook.com/Zetouna-Liquor-Fine-Wine-Cigars-146021445420374/ Join The Michigan Beer Discord - https://discord.gg/vEEDyzwdjT Download the MI Beer Map - http://www.mibeermap.com Subscribe to Better on Draft - https://plnk.to/BOD Spotify - https://open.spotify.com/show/6AlzP1BH0iykayF856bGRc?si=xXZzdd3CTPqgUq_KYTnBKg iTunes - https://podcasts.apple.com/us/podcast/better-on-draft-a-craft-beer-podcast/id1091124740 Facebook - https://www.facebook.com/betterondraft Untappd - https://www.untappd.com/bodpodcast YouTube - https://www.youtube.com/c/betterondraft Instagram - https://www.instagram.com/betterondraft Twitter - https://www.twitter.com/betterondraft Tik Tok- https://www.tiktok.com/@betterondraft
In Episode 205 we go live again on Facebook and on Twitter, and in this episode we talk with Ted Fleming, the founder and CEO of Partake Brewing, a non-alcoholic brewery out of Canada. We also taste some of their beers and find out how they are able to make a variety of tasty styles and keep the calories around 15. So grab a beer and enjoy the show! If you would like to contact the show you can reach the hosts through email at tapthecraft@gmail.com, or follow us on twitter @tapthecraft, interact with us on Facebook at facebook.com/tapthecraft. We have a voicemail number...you can call 208-536-3359 (208-53ODDLY) to leave feedback or questions and have your voice heard on the show. We invite you to visit our website at tapthecraft.com for more craft beer content. If you enjoy our content and want to Toast Your Hosts, then please visit our Patreon page at patreon.com/tapthecraft Visit our sponsor FrostBuddy at frostbuddy.com and pick up a Universal Buddy 2.0 and use our promo code TAPTHECRAFT to let them know you heard about them here.You can follow Denny on Twitter, Instagram and Untappd @lucescrew. You can follow Kris on Twitter @kris_mckenzie82 or Untappd at @mck1345 and on our Facebook page.BEERS MENTIONED ON THE SHOW:Partake Brewing Pale AlePartake Brewing Blonde AlePartake Brewing Peach GoseNinkasi Brewing Dawn of the RedHoppin' Frog Brewery Frosted Frog Christmas AleSierra Nevada Brewing Sunny Little ThingNew Belgium Brewing Voodoo Ranger Juice Force Hazy IPA Jim Dandy Brewing Class Act NE IPA Jim Dandy Brewing Berm Turn American Pale AleLINKS TO ARTICLES DISCUSSED:Partake Brewing Website
Three Tier is hosted by Jacob Gluck and Taylor Foxman.----Ted Fleming is the Founder & CEO of Partake Brewing.At Partake, we're on a mission to prove that alcohol doesn't own good times and that taking a break from beer to focus on your interests, priorities, and responsibilities shouldn't mean sacrificing your social calendar. Brewed by beer lovers for beer lovers, we craft great-tasting, low-calorie, non-alcoholic beer that you can proudly drink without judgement on any occasion. Whether it's a chill night with friends, a post-workout beverage or being called to parent duty, you can enjoy a brew that makes being responsible refreshingly satisfying. Cheers to Adulting!
It wasn't very long ago that we as a society were told that a small amount of alcohol—say, a glass of wine with dinner—could be beneficial for our cardiovascular health. But a recent study from the World Heart Federation has turned that notion upside down, saying that any amount of drinking alcohol can contribute to the loss of a healthy life. So what are we to do with this new information? Sure, there are plenty who will ignore it, but national trends show a shift in drinking habits. No and low alcoholic beverage sales have increased 33% in the past year, with the non-alcoholic beverage category predicted to grow by another 35% this year. In other words, the future looks bright for Ted Fleming of Partake Brewing. Partake is a non-alcoholic brewing company, and Ted has been ahead of the curve for a while now, winning over the taste buds of casual beer drinkers and professional critics alike. But there's still a lot of work left to do, as there is still a very real stigma about non-alcoholic beer and massive companies with vested interests in maintaining the status quo. Listen in as we cover everything from why alcoholic breweries see Partake as a threat to their business, what the design of Ted's ideal brewery would look like, and taking his bike to appear on Dragon's Den—and getting caught in the rain.
Partake Brewing takes their non-alcoholic brews from the Dragon's Den to distribution Partake Brewing founder Ted Fleming was (is) a huge craft beer fan. He loves hanging out with friends and sharing a brew. Unfortunately, after a visit to the doctor diagnosed him with Crohn's Disease he had to ease off the alcohol, and eventually give it up all together. But Fleming wasn't ready to give up sharing a drink with friends. He did some research on the non-alcoholic beer market and discovered there weren't a lot of great offerings to be had at home in Canada, or in North America in general. This led him to building a website to offer what he did find, many from Europe. His website turned into a passionate community and when he finally decided to launch Partake he had a lot of support, even though it meant he would have to give up his website. Partake even visited the Dragon's Den, Canada's version of America's Shark Tank. Fleming got a deal on the show but says they were ultimately not able to finalize it. He did have a strong backing on a Kickstarter with an IPA and got the ball rolling. Now offering a full lineup of core beers as well as seasonal offerings like Lime (an easy-drinking lager'ish brew with a lime hint) and a Peach Gose. The NA beer market continues to grow, and we are all here for it. You know we love a good, boozy brew but it's nice for those that can't or don't want to have alcohol to still be able to enjoy a craft brew. They're popular with health-conscious folks and some of the brews have only 10 calories in a 12-oz can. Madness. With the Cheers to Adulting campaign Partake Brewing is encouraging everyone to consider Sober October. With the extravagance of the holidays just around the corner that may not be a bad idea. Maybe next year.
Over this season of the podcast, we've touched on the booming segment of non-alcoholic beer, but this is the first time we've really gotten deep. Ted Fleming, Founder of Partake Brewing, Canada's premier craft non-alcoholic brewery, joined Cee to tell his story of why he started the brewery, he explains Partake's unique approach to NA beer, and where he sees NA beer going in the future. The fellas crushed Partake's Blonde, Red, Pale Ale, IPA, Stout, Peach Gose and Radler - the soberest podcast ever, but certainly one of the most informative. Enjoy (responsibly), cheers! BAOS Podcast Subscribe to the podcast on YouTube | Website | Theme tune: Cee - BrewHeads
Ted Fleming, head of talent development for DVS, shares simple, powerful advice for finding the right job or growing in an existing role. The post 382: 7 Practical Tools to Take Charge of Your Career with Ted Fleming first appeared on Read to Lead Podcast.
Ted Fleming, head of talent development for CVS, shares simple, powerful advice for finding the right job or growing in an existing role.
In this episode, we're joined by Ted Fleming, Founder and CEO of Partake. Ted talks about his life and experiences after receiving a devastating medical diagnosis and how that inspired him to create his product. Ted tells us that he knew in his core that there was a market for this product, even though others thought it was a terrible idea. He also shares the actions he took after his manufacturer sent him a bad batch of the initial product and how that led to the creation of a different product that he still sells to this day.
In this episode, we're joined by Ted Fleming, Founder and CEO of Partake. Ted talks about his life and experiences after receiving a devastating medical diagnosis and how that inspired him to create his product. Ted tells us that he knew in his core that there was a market for this product, even though others thought it was a terrible idea. He also shares the actions he took after his manufacturer sent him a bad batch of the initial product and how that led to the creation of a different product that he still sells to this day.
Over a decade ago he gave up alcohol due to a medical condition. But he missed the beer. He missed the taste of beer and discovering new beers, especially new craft beers. But more than that, he found that he missed the social connection that comes from sharing a drink with a colleague after a hard days work, cracking a beer with the guys after hockey, and joining in to celebrate special occasions with family and friends. So a friend suggested that he try non-alcoholic beer. The problem is most of the non-alcoholic beer he tried tasted awful and there really was almost nothing in terms of variety. Unfortunately the long-standing stigma surrounding non-alcoholic beer has been well deserved. That is until now! He launched Partake Brewing to bring all the things that make craft beer great to non-alcoholic beer drinkers including taste, variety, authenticity, creativity, and passion. Non-alcoholic beer drinkers want to Partake in the craft beer journey with everyone else. Why? Because we're beer lovers too. Please give Partake a follow over on Instagram @partakebrewing or checkout their website to order some of your own at www.drinkpartake.ca Here are some of the topics we cover in this episode: Breaking down the stigma around drinking How Partake started Why he chose to start Partake Mental health Trial and error Crohns disease His engineering background Networking Being adaptive His love for sports The intro to this show is provided by recording artist John Maksym, go give his newest single New Vibration a listen over on Spotify or Apple Music or better yet you can follow him and his journey on his IG @johnmaksymmusic If you would like to support the show please leave a 5 star review over on Apple Podcasts or leave a voice message on Anchor FM. You can also follow the show and my journey on IG @depthsofdarkside! Thanks for listening and have a great day! --- Send in a voice message: https://anchor.fm/lightofsuccess/message
Over a decade ago Ted Fleming, Founder & CEO of Partake, gave up alcohol due to a medical condition but missed the taste and discovery of new craft beers. But more than that, he missed the social connection that comes from sharing a drink with a colleague after a hard day's work or joining in to celebrate special occasions with family and friends. So a friend suggested that he try non-alcoholic beer. The problem was most of the non-alcoholic beer he tried tasted awful, and there was almost nothing in terms of variety. Unfortunately the long-standing stigma surrounding non-alcoholic beer had been well deserved. Ted launched Partake Brewing to bring all the things that make craft beer great to non-alcoholic beer drinkers including taste, variety, authenticity, creativity, and passion.
Welcome to the Problems Or Profits Podcast!Problems Or Profits for us is more then just a 'saying', it's a life philosophy or mantra that myself and my team have adopted into all aspects of our business/professional lives as well as our personal lives so Rebecca Lynn Matheson and I banded together to share this philosophy and mindset with you by highlighting the amazing Problems or Profits stories from many of your favourite characters from my YouTube Channel!I hope you enjoy and get value from these podcasts and if you do we would really appreciate if you share this on social media and subscribe to the podcast on the various platforms!-Matt McKeeverSubscribe to the Podcast & Follow us on Social Media:Podcast - https://problemsorprofitspodcast.buzzsprout.com/YouTube - https://www.youtube.com/channel/UCFe5sJTuDedTBiasgQMbzKA Facebook - https://www.facebook.com/problemsorprofitsInstagram - https://www.instagram.com/problemsorprofits/Follow Partake Brewing on Social Media:Facebook - https://www.facebook.com/DrinkPartake/Instagram - https://www.instagram.com/partakebrewing/Twitter - https://twitter.com/drinkpartakeWebsite - https://drinkpartake.ca/-----------------------------------------------------------------Follow Matt McKeever on Social Media:Instagram - https://www.instagram.com/mattmckeever85/Facebook - https://www.facebook.com/mattmckeever85/Twitter - https://twitter.com/mattmckeever85LinkedIn - https://www.linkedin.com/in/matt-mckeever-6a3061142/TikTok - https://www.tiktok.com/@mattmckeever85Follow Rebecca Lynn Matheson on Social Media: YouTube - https://www.youtube.com/user/rebeccalynn1025Instagram - https://www.instagram.com/rebeccalynnmatheson/Facebook - https://www.facebook.com/rebecca.l.matheson
Today’s guest is Ted Fleming, who is the head of talent development for CVS, which is the drugstore and healthcare company with more than 300,000 employees. His responsibilities include learning and career development for all employees, executive development, and providing business consulting solutions. Ted has more than 30 years of experience in the healthcare, financial services, and education industries as a strategic planner, consultant, business owner, and general manager. Ted Fleming is the author of the new book Develop: 7 Practical Tools to Take Charge of Your Career, and he speaks frequently with others on career development. Andy speaks with him about the importance of networking to build your career. In this episode, you’ll hear: Ted Fleming’s background in education, banking, and how he landed in the healthcare industry. What surprised him most about working with human resources (HR). How he navigated working in healthcare during the COVID-19 pandemic. The philosophy he’s used to help his frontline employees handle the recent challenges and how he’s helped them continue to learn and train even when they’re hourly. How Ted Fleming and his team have approached diversity, equity, and inclusion (DEI) and how they plan to continue those initiatives. How you can use the tips in his book to feel more confident in your career. The three things you can do to begin feeling unstuck in your career. Why you should follow your curiosity to discover a new career path. How you can use your network to help guide your career choices and identify transferable skills. Why you need to identify your leadership style and your personal brand and how those two things can affect future career growth. The reason feedback is so important for an organization to provide to its employees to fuel career growth. His proudest career accomplishment and the mistake he makes too often. The virtual learning trend and how it’s affecting his industry. The reason you need to read The 21 Irrefutable Laws of Leadership by John Maxwell and The Four Agreements by Don Miguel Ruiz. Why activating your network is the most important part of growing your career. Connect with Andy Storch here: https://andystorch.com/ (https://andystorch.com/) https://www.linkedin.com/in/andystorch/ (https://www.linkedin.com/in/andystorch/) https://tdtt.us/ (https://tdtt.us/) Connect with Ted Fleming: https://tedfleming.com/ (https://tedfleming.com/) https://www.amazon.com/dp/B084JMVCG9/ (https://www.amazon.com/dp/B084JMVCG9/)
Today's guest is Ted Fleming, who is the head of talent development for CVS, which is the drugstore and healthcare company with more than 300,000 employees. His responsibilities include learning and career development for all employees, executive development, and providing business consulting solutions. Ted has more than 30 years of experience in the healthcare, financial services, and education industries as a strategic planner, consultant, business owner, and general manager. Ted Fleming is the author of the new book Develop: 7 Practical Tools to Take Charge of Your Career, and he speaks frequently with others on career development. Andy speaks with him about the importance of networking to build your career. In this episode, you'll hear: Ted Fleming's background in education, banking, and how he landed in the healthcare industry. What surprised him most about working with human resources (HR). How he navigated working in healthcare during the COVID-19 pandemic. The philosophy he's used to help his frontline employees handle the recent challenges and how he's helped them continue to learn and train even when they're hourly. How Ted Fleming and his team have approached diversity, equity, and inclusion (DEI) and how they plan to continue those initiatives. How you can use the tips in his book to feel more confident in your career. The three things you can do to begin feeling unstuck in your career. Why you should follow your curiosity to discover a new career path. How you can use your network to help guide your career choices and identify transferable skills. Why you need to identify your leadership style and your personal brand and how those two things can affect future career growth. The reason feedback is so important for an organization to provide to its employees to fuel career growth. His proudest career accomplishment and the mistake he makes too often. The virtual learning trend and how it's affecting his industry. The reason you need to read The 21 Irrefutable Laws of Leadership by John Maxwell and The Four Agreements by Don Miguel Ruiz. Why activating your network is the most important part of growing your career. Connect with Andy Storch here: https://andystorch.com/ (https://andystorch.com/) https://www.linkedin.com/in/andystorch/ (https://www.linkedin.com/in/andystorch/) https://tdtt.us/ (https://tdtt.us/) Connect with Ted Fleming: https://tedfleming.com/ (https://tedfleming.com/) https://www.amazon.com/dp/B084JMVCG9/ (https://www.amazon.com/dp/B084JMVCG9/)
Today’s guest is Ted Fleming, who is the head of talent development for CVS, which is the drugstore and healthcare company with more than 300,000 employees. His responsibilities include learning and career development for all employees, executive development, and providing business consulting solutions. Ted has more than 30 years of experience in the healthcare, financial services, and education industries as a strategic planner, consultant, business owner, and general manager. Ted Fleming is the author of the new book Develop: 7 Practical Tools to Take Charge of Your Career, and he speaks frequently with others on career development. Andy speaks with him about the importance of networking to build your career. In this episode, you’ll hear: Ted Fleming’s background in education, banking, and how he landed in the healthcare industry. What surprised him most about working with human resources (HR). How he navigated working in healthcare during the COVID-19 pandemic. The philosophy he’s used to help his frontline employees handle the recent challenges and how he’s helped them continue to learn and train even when they’re hourly. How Ted Fleming and his team have approached diversity, equity, and inclusion (DEI) and how they plan to continue those initiatives. How you can use the tips in his book to feel more confident in your career. The three things you can do to begin feeling unstuck in your career. Why you should follow your curiosity to discover a new career path. How you can use your network to help guide your career choices and identify transferable skills. Why you need to identify your leadership style and your personal brand and how those two things can affect future career growth. The reason feedback is so important for an organization to provide to its employees to fuel career growth. His proudest career accomplishment and the mistake he makes too often. The virtual learning trend and how it’s affecting his industry. The reason you need to read The 21 Irrefutable Laws of Leadership by John Maxwell and The Four Agreements by Don Miguel Ruiz. Why activating your network is the most important part of growing your career. Connect with Andy Storch here: https://andystorch.com/ (https://andystorch.com/) https://www.linkedin.com/in/andystorch/ (https://www.linkedin.com/in/andystorch/) https://tdtt.us/ (https://tdtt.us/) Connect with Ted Fleming: https://tedfleming.com/ (https://tedfleming.com/) https://www.amazon.com/dp/B084JMVCG9/ (https://www.amazon.com/dp/B084JMVCG9/)
Ted Fleming, entrepreneur and CEO and founder of Partake Brewing, stops by the Bar Hacks podcast to talk with host David Klemt. The two discuss the founding of Partake Brewing, the importance and growth of the non-alcohol beer category, how operators can succeed with non-alc, advice for entrepreneurs, and more. Visit the Partake Brewing website to learn more, and connect with Partake on Instagram, Twitter and Facebook. To connect with with the Bar Hacks podcast, visit @barhacks, and connect with David at @david.ex.machina. Cheers!
We talk non-alcoholic beer, DTC, starting in Canada and bringing it to the US, raising $4M and highlighted sales data.
The success of Partake Brewing is a testament to the power of engaged communities in the purest sense. Fleming had been serving a community that he, himself was a part of - filling a gap in the market for non-alcoholic beer drinkers in a genuine way that can only be borne out of lived experience. The hallmark of engagement, however, is two-way communication. By listening to this community, Fleming was able to identify an opportunity, and when the Partake Kickstarter campaign launched, it surpassed the funding goal in three hours. Listener discretion is advised - this episode will have anyone passionate about a great idea inspired into action.
Listen in on how everyday ideas can evolve into big business ideas with Wellington and guest Ted Fleming from Partake Brewing. Ted created Partake due to a personal challenge that led him to create a unique nonalcoholic beer right here in Alberta. He changed his life perspective by prioritizing things that were important to his health and his family and was passionate about sharing his purpose with people across North America. His initial ecommerce site created the foundation for Partake and helped launch their brand with thousands of supporters already on their side. Ted focuses on serving his community by expressing his authentic voice and by listening to consumers feedback regarding taste and quality. He has created a combination of great taste, range of flavours and low calories where he differentiates himself from his competitors. Ted fulfilled the need for a craft non-alcoholic beer that no one else in the consumer-packaged goods industry seemed to be making at the time which led to the successful creation of Partake Brewing. About Ted: Ted Fleming is the founder of Partake Brewing and Premium Near Beer, some of the first companies in North America dedicated to serving people who crave the taste of beer, wine, cider, or cocktails but choose to avoid alcohol. In 2005, he was diagnosed with Crohn's Disease, a chronic ailment that was the start of significant life changes and led to his decision to eliminate alcohol from his diet. The problem was he loved beer but found that the quality and variety of the non-alcoholic beer available at the supermarket was just plain “crap”. He missed his beer. He missed the taste of beer and discovering new beers, especially new craft beers. But more than that, he found that he missed the social connection that comes from sharing a drink with a colleague after a hard days work, cracking a beer with the guys after hockey, and joining in to celebrate special occasions with family and friends. Resources discussed in this episode: https://www.sootoday.com/great-stories/former-sault-resident-appears-on-dragons-den-gets-financial-backing-for-his-beer-868873https://drinkpartake.ca/blogs/news/funding-announcement connectFirst Credit Union: Website | Instagram | Twitter | Facebook | LinkedInTed Fleming/Partake Brewing: Website | Instagram | Facebook | LinkedIn
This week on the Kondrat Podcast: a “Let's Meet For A Beer” edition with Partake Brewing's Founder and CEO Ted Fleming, who shares how a Crohn's disease diagnosis led to him discovering a non-alcoholic beer landscape that didn't satisfy his tastebuds, and how he's solving that problem.Like many Albertans, Ted was a growing craft beer enthusiast in the early 2000s as a number of craft brewers throughout the US and BC started shipping their brews into the province. However in 2005 he received a Crohn's disease diagnosis which meant that he would need to avoid beer because of the alcohol content. Ted admits that at first he didn't take this too seriously, a decision that caught up with him while on a trip to Greece after the birth of his daughter - playing fast and loose with his consumption habits landed him a week in the hospital.After this he got into non alcoholic beer as a consumer, but discovered that the category was very boring. Wanting to enjoy some more variety, particularly while the variety of craft beer in the market was exploding, Ted started an online store for non alcoholic beer, brining in products from Europe with a larger variety. Running this store have him some exposure to the world of consumer packaged goods… and a foot in the door of the beer industry. Before long his customers started asking if he could get non alcoholic craft beer, so he began approaching brewers to ask if that was something they'd like to make and was largely laughed at.With craft brewers not taking the idea seriously Ted rolled up his sleeves and got ready to find other solutions to this problem. A college in Ontario had recently started up a brewing program, and while he admits that Partake probably wasn't the initial client that the college would have expected, it has worked out very well for both of them, allowing them to secure a government grant for R&D funds, and to bring in a microbiology PhD and a former head brewer from Labatt, which gave them a level of credibility they wouldn't have had with a traditional contract brewer.Once Partake was up and running in 2017 one of the big hurdles to overcome was the consumer perception of non alcoholic beer, which was made brutally obvious to Ted when he was told at a trade show that his product was “the dumbest idea ever.” And with the state of the non alcoholic category at the time, this wasn't surprising. After all, Ted says that early on he was kind of solving his own problem of wanting a tastier non alcoholic beer. Today Partake is available in a number of grocery and liquor stores across Canada including Sobey's, Safeway, Loblaw's, and Superstore, has a small team in both Calgary and Toronto, and is preparing to expand into the US after having just raised $4,000,000USD in funding. It has become much more than just a non alcoholic beer that satisfies Ted's tastebuds, and with a 2018 World Beer Awards win for best non alcoholic beer, Partake Brewing is changing the landscape of non alcoholic beer and bringing craft beer to a whole new group of people who can socialize the way they want to while still being true to the health and wellness goals.— The Kondrat Podcast: website | facebookAlberta Beer Festivals: website | twitter | instagramTed Fleming - Partake Brewing: website | twitter | instagram | facebook
Why are some people able to climb the corporate ladder easily while others get stuck? How can you set yourself on a rewarding career path and avoid job frustration? Ted Fleming, head of talent development for CVS Health, a Fortune 10 company joins me in this episode to equip you with the tools necessary to take charge of your professional life and find your way to a happier, more meaningful career. Get Ted's new book Develop: 7 Practical Tools to Take Charge of Your Career. For additional show notes, visit ShaunTabatt.com/496. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.