Startup to Storefront

Ryan Vesler, founder of HOMAGE, joins Startup to Storefront to share the story behind one of the most beloved vintage-inspired sportswear brands in the game. From an accidental cease-and-desist email with Larry Bird that turned into HOMAGE's first licensing deal, to partnerships with the NFL, NBA, MLB, WNBA, and exclusive collaborations with Jason Kelce, Travis Kelce, Ryan Reynolds, and Rob McElhenney - Ryan breaks down how HOMAGE built an emotional connection with fans and investors alike. In this episode you'll learn: How Ryan turned his love for Ohio State into the legendary Archie Griffin T-shirt Why trading cards became a core inspiration for HOMAGE's nostalgic aesthetic The inside story behind HOMAGE's collaboration with Travis & Jason Kelce on New Heights Follow along as Ryan shares how authenticity, emotion, and storytelling have helped HOMAGE become a cult favorite for sports fans everywhere.

Today's guest is Jorge Perez, creator of the STFU Method, author, agent, producer, keynote speaker, and host of the Outliers TV podcast. With over 20 years of experience in entertainment and personal development, Jorge has spent his life helping people break toxic cycles and reclaim their power. You've seen his work on Bravo, heard his voice on stage, and maybe even watched his award winning documentary on LA's homelessness crisis, but his latest project goes even deeper. His new book, The Shut The Fu*k Up Method, is a no fluff, call you out while lifting you up guide to mastering your mindset. Jorge wrote the book after seeing too many people stay stuck, even after attending every seminar and reading every self help book on the shelf. His message? You don't need more advice, you need to shut the fu*k up... to the voice in your head that's been lying to you. In today's episode, we dive into:  What the STFU Method actually is and how it helps people get unstuck  Why so many of us get trapped in the spiral of complaining  How to identify your self sabotaging thoughts and silence them  The mindset shifts that create real, lasting transformation If you've been looking for a way to stop spinning your wheels, reclaim your focus, and finally move forward, this episode is the wake up call you didn't know you needed.

It all started with a date. For Gabriella Labi, food has always been a source of joy, but after years of battling gut issues, inflammation, and bloating, she was forced to rethink her relationship with indulgence. Still, as a true food lover, she wasn't willing to give up dessert. She wanted something decadent and nourishing, something that satisfied without the sugar crash or guilt. At the same time, Tonya Reznikovich was convinced that if dessert wasn't rich and indulgent, it simply wasn't worth it. When Tonya's sharp business instincts met Gabi's wellness-first mindset, Gato was born. Their goal? To redefine indulgence, with nut-butter-stuffed, chocolate-drizzled dates that taste as good as they make you feel. What started as a personal solution soon became something much bigger. From sharing treats with friends and family to setting up shop at LA farmers markets, Gato quickly built a loyal community that treated these confections as part of their self-care rituals. Those markets weren't just sales channels, they were the heart of the brand, a place to test, connect, and grow. Fast-forward, and Gato is now available in retail stores across the country, riding a wave of momentum that doesn't appear to be slowing down. On this week's episode of Startup to Storefront, Gabi and Tonya walk us through their journey of building a better-for-you dessert brand without compromising on flavor, texture, or emotional satisfaction. You'll learn: The Co-Man Milestone, how they navigated production roadblocks and found the right manufacturing partner The surprisingly personal story behind the name GATO What happened when Goop came calling, including the emotional tears that came with a major wellness partnership This is a story of turning necessity into innovation, indulgence into wellness, and a date into a movement.

What if booking a nightclub was as easy as reserving a table for dinner? That's the vision behind Discotech, the world's #1 nightlife app, and this week on Startup to Storefront, we sat down with co-founder Ian Chen to hear how he and his team are transforming the way we party. With 1.5M+ app installs and users in over 120 cities across five continents, Discotech is more than a party app, it's a platform that bridges technology, culture, and commerce to modernize an industry that's long operated on paper guest lists and text threads. Their platform helps clubs boost sales, streamline promoter workflows, and connect with a young, highly engaged audience, 88% of whom are between 18–45. And they're just getting started. In this episode, Ian shares: — How the sober-curious movement is impacting club culture and creating space for new kinds of nightlife — Why Gen Z is opting for quality over chaos and what venues need to do to stay relevant — How Discotech is solving one of the industry's biggest pain points: outdated promoter systems Whether you're in hospitality, tech, or just love a good founder story,  this episode's for you.

From the very beginning, Tosi set out to solve a simple but powerful problem: how do we stay on the path to wellness when the world is full of snacks that derail us? The answer: create clean, crunchy, real food that actually fuels your life, not distracts from it. This week on Startup to Storefront, we sit down with the founders of Tosi, the brand behind the plant-powered bars made with simple, organic ingredients and none of the junk. We unpack how they turned personal observations about health and nutrition into a full-blown movement that's now stocked everywhere from your local health shop to major retailers like Peet's Coffee and Costco. At its core, Tosi is about trust, trusting what's in your food, trusting your body, and trusting that doing the right thing (even when it's not flashy) pays off.

This week on Startup to Storefront, we're talking luxury spirits, bold branding, and storytelling with the team behind Wilde Irish Gin. Co-founder Stuart Hall launched Wilde Irish Gin in 2021 with the vision of creating a premium Irish spirit that blends heritage, artistry, and unforgettable flavor. With a background in entertainment, marketing, and tech, Stuart brings a fresh perspective to a centuries-old category. Joining him is Billy Ray, a legend in the spirits world and Wilde's Brand Director. From leading global campaigns for Ciroc and Woodford Reserve to launching award-winning mixer brand Mixwell, Billy's mission has always been the same: create unforgettable experiences, not just drinks. In this episode, we talk about: Building a luxury gin brand from the ground up Why storytelling matters in the spirits world The intersection of flavor, culture, and identity  

This week on Startup to Storefront, we're joined by Lindsey Johnson, cofounder and CEO of Weezie, the brand redefining what it means to treat yourself with truly elevated bath essentials. It all started when her longtime friend Liz had a lackluster experience searching for luxury towels. Newly married and recently moved, she couldn't believe how underwhelming the options were—so she called Lindsey. Together, they set out to modernize the linen market, and after years of research, they launched Weezie: plush, absorbent, and meticulously crafted towels and robes made in Portugal and finished by hand in Atlanta.   On this week's episode you'll learn: • How Lindsey and Liz went from friends to cofounders • What it takes to build a product that actually lives up to the hype • Why resilience and critical thinking are key to scaling a startup    

This week on Startup to Storefront, we're thrilled to welcome Dr. Will Bulsiewicz, better known as Dr. B, a world-renowned gastroenterologist, bestselling author, and founder of 38TERA, a company revolutionizing the gut health space. Dr. B has built his career around one core idea: that the key to unlocking better energy, stronger immunity, and even better mental health starts with your gut. His books, Fiber Fueled and The Fiber Fueled Cookbook, became instant bestsellers, and his mission to teach the world about the microbiome has reached thousands through platforms like Diary of a CEO and The Rich Roll Podcast. In today's episode, Dr. B shares his journey from frustrated physician to founder, launching DMN — Daily Microbiome Nutrition — to finally offer a gut supplement he could stand behind. We also dive into the outrageous diet myths flooding TikTok, the real impact of gut health on your everyday life, and why it might just be the key to unlocking your full potential. On this week's episode you'll learn: ✨ How to transform your gut health (and your life) ✨ What it really takes to launch a brand with a loyal community ✨ The surprising connection between coffee and gut health Let's dive in.

This week on Startup to Storefront, we're joined by Rachel Katzman, founder of Pvolve—the clinically backed workout method that's changing the way women train. Rachel didn't set out to build a fitness company—she set out to find a workout that actually felt good. After struggling with traditional methods that left her in pain, she discovered functional movement. The result? A transformation that changed her body, boosted her confidence, and sparked a business that's now backed by science and endorsed by Jennifer Aniston. Pvolve isn't just another fitness trend—it's a method designed to help women look and feel their best at every stage of life, using patented equipment and innovative programming you won't find anywhere else. On this week's episode, you'll learn: • Rachel's secrets to looking and feeling amazing • How you can transform your body without pain • How she developed the Pvolve home workout system • Why Jennifer Aniston joined the brand • And how Pvolve is empowering its community to become studio owners  

This week on Startup to Storefront, we're joined by Leah Marcus and Yasaman Bakhtiar, the Gen-Z founders behind Good Girl Snacks—the cult-favorite pickle brand that's taking over your feed and shaking up the CPG space. In just one year, they went from quitting their post-grad corporate jobs to building Erewhon's #1 pickle, selling over 10,000 jars, landing in 50+ retailers, and closing a pre-seed round led by Collab Fund (think Olipop, Sweetgreen, Beyond Meat). All of this—with $0 spent on paid ads. On this week's episode, you'll learn: How they turned a viral obsession into a real business The power of building in public and radical transparency What it's really like bootstrapping year one How they disrupted the grocery aisle through social and community What's next: new flavors, national expansion, and scaling post-fundraise It's startup hustle meets Gen-Z social savvy—don't miss it.

This week on Startup to Storefront, we're joined by Carrie Minter Ebers, founder of Carrie's Pilates Plus. From her early days as a successful model to building one of the most respected fitness studios in Los Angeles, Carrie's journey is a masterclass in resilience, reinvention, and redefining what strength really means. She's not just shaping bodies—she's shaping the conversation around fitness, mental health, and community. Her high-intensity Pilates method blends cardio, strength training, and mindfulness, creating a space where everyone is welcome and empowered. On this week's episode, you'll learn:  Why Carrie fell in love with Pilates—and how it changed her life  How she designed and developed her own custom reformer machine  The key mindset shifts and business moves behind her entrepreneurial success  The full episode is out now—and trust us, you don't want to miss this one. PLUS: We're announcing a special giveaway this Wednesday, so stay tuned!

This week on Startup to Storefront, we're spotlighting the powerful indie film Wayward—a gripping coming-of-age thriller that dives deep into themes of defiance, self-discovery, and unexpected connection. Written, directed, and co-produced on a micro-budget by first-time filmmaker Jacquelyn Fröhlich, Wayward tells the story of Cleo, a rebellious pre-teen who forms an unexpected bond with a mysterious hitchhiker during a cross-country trip with her mother. As the lines between freedom and fear begin to blur, the film takes audiences on an emotionally raw and resonant journey. Born and raised in Bogotá, Colombia, Jacquelyn brings a unique multicultural perspective to the film—infusing it with both magic and authenticity. Wayward is a testament to the resilience and ingenuity of independent filmmaking, pushing the boundaries of survival, independence, and trust. Wayward will be available to stream on Friday, April 4th on Apple TV, Google Play, and Amazon. Follow along on Instagram at @wayward_thefilm.   In this week's episode, you'll learn: • How to make a movie on a small budget without compromising vision. • Why you need to stop waiting and start making your dreams a reality today. • The inspiring impact of Tangerine—a groundbreaking film shot entirely on an iPhone. • How the magic of collaborative creation brought Wayward to life.  

This week on Startup to Storefront, we're sitting down with Veronica Pedersen, the founder and CEO of Timeless Skin Care — a brand that's proof you don't need investors or a massive marketing budget to build something big. Veronica started Timeless with a single product — 100% Pure Hyaluronic Acid — and turned it into a globally recognized skincare line trusted by millions. Today, Timeless is known for its clean, effective, and affordable products, including their viral Vitamin C + E Ferulic Acid Serum, which has earned praise from dermatologists and is often preferred over luxury options like Skinceuticals. In this episode, you'll hear how Veronica: • Dominated Amazon beauty sales in 2023 • Grew the brand without outside investors • Started on eBay and scaled to global success • Is now expanding into Target stores nationwide She also shares her journey as a founder, the lessons learned along the way, and her take on what consumers really want from skincare today. It's an inspiring story of grit, growth, and building a brand that puts people first — don't miss it.

On this week's episode of Startup to Storefront, we're sitting down with Michael Adair, CEO and Founder of Red's — the number one premium burrito and breakfast brand in the country. You've probably seen Red's in the frozen aisle at Target, Walmart, Costco, Kroger, Publix, and just about every major retailer nationwide. What started 15 years ago in Mike's family trailer while he was in business school has grown into a national brand — and Mike's still at the helm, rolling up his sleeves (and sometimes burritos) to make it all happen. His story is packed with everything we love to highlight on this show — grit, hustle, and real-world lessons that every founder can learn from. In this episode, you'll learn: Insider insights from Expo West — and why it's one of the most intense events in the food and beverage world Why breakfast is booming — and how it's become one of Red's fastest-growing and most exciting categories The unexpected and heartfelt origin behind the name Red's We're also celebrating a major milestone — this is our 300th episode, and we just hit 7,000 followers. Thank you for being part of this community! To celebrate, we'll be announcing a special giveaway this Wednesday, so make sure you're following along. Let's get into it — here's our conversation with Michael Adair of Red's.

This week on Startup to Storefront, we're joined by Berk Bahceci, founder of Heraclea Olive Oil—a brand rooted in heritage, sustainability, and a deep love for the land. Founder Berk Bahceci rekindled his family's olive oil legacy in an effort to preserve the rich history of their family groves. Driven by a deep connection to his roots, Berk saw an opportunity to modernize his family's conventional approach to production.  The result? A thoughtful blend of tradition and innovation—powered by solar energy, rainwater collection, and natural fertilizers—ensuring that every drop of Heraclea Olive Oil is not only delicious, but also a reflection of a deep commitment to sustainability.  What began on a 100-acre stretch of mountainous land in Turkey—where life moves in harmony with nature—is now a brand that's reshaping how we think about the most essential ingredient in our kitchens. In this episode, you'll learn:  The history of olive oil and where it really comes from  The ultimate guide to buying real quality olive oil  How worker-owned funds can help transform entire communities  The best way to store olive oil for peak freshness and flavor This isn't just a conversation about food—it's a story about honoring legacy, embracing sustainable innovation, and building a brand deeply connected to the land it comes from.    Tune in now—link in bio. P.S. Keep an eye out—we're announcing a very special Heraclea Olive Oil giveaway this Wednesday!  You won't want to miss it.

This week on Startup to Storefront, we're toasting to life's greatest moments with Spencer & Wyatt Hanson, co-founders of Suntide

Welcome to this episode of Startup to Storefront, where we spotlight entrepreneurs turning passion into thriving businesses. Today, we're diving into the story behind SUGARED + BRONZED—a unique blend of sunless tanning and eco-friendly hair removal that's redefining beauty in Santa Monica. Courtney Claghorn always felt her best with a tan—even though she was the only Italian in her family who didn't naturally tan. Rather than "baking in the sun," she embraced a faux glow that ultimately shaped her career. After meeting her now-husband and co-founder, Sam Offit, at the University of Colorado Boulder, Courtney set her sights on Santa Monica to create a better tanning experience. On this week's episode, you'll learn: How Courtney started the business with just $1,000 Why she chose to fuse sugaring with bronzing for a unique service Her unforgettable experience with her very first customer Join us as we explore Courtney's journey from a spark of inspiration to entrepreneurial success, and discover how SUGARED + BRONZED is setting a new standard in beauty and self-care.

Today, we're sitting down with Matteo Franceschetti, the founder and CEO of Eight Sleep—a company revolutionizing the way we think about rest, recovery, and human potential. Matteo has always been obsessed with performance—whether it was on the slopes as a competitive ski racer in his native Italy, on the tennis court, or behind the wheel of a race car. That same drive propelled him into the legal world and led him to launch not one, but two clean-tech companies across two continents—all before the age of 30. But with success came sleepless nights. Frustrated by the lack of innovation in sleep technology, Matteo set out to change that. He founded Eight Sleep, a company turning the bed into a seamless health platform designed to optimize sleep, improve performance, and even extend longevity. On this week's episode, you'll learn: ✅ How elite athletes, including Formula 1 drivers and professional sports teams, are using Eight Sleep to gain a competitive edge. ✅ Why sleep is the next frontier in a multi-billion-dollar wellness revolution—and how technology is transforming the way we rest. ✅ The science behind sleep temperature, and why getting it right can be the key to deeper, more restorative sleep. From athlete to entrepreneur, from restless nights to unlocking the science of better sleep, Matteo's path to building Eight Sleep has been anything but ordinary. Join us as we explore the intersection of technology and wellness, the future of sleep optimization, and how Matteo is redefining what it means to rest well and perform at your peak. 

Today on Startup to Storefront, we're sitting down with Troy Taylor, a globally recognized leader in human performance and innovation. With a career spanning seven Olympic Games, Troy has worked with over 500 Olympians and 50 Olympic medalists, helping athletes reach peak performance on the world's biggest stage. As the former High Performance Director at U.S. Ski & Snowboard, he played a pivotal role in securing 15 Olympic medals—including seven gold—at the 2018 PyeongChang Games. Now, as the Senior Director of Performance & Innovation at Tonal, Troy is bringing his expertise to the world of connected fitness. Tonal, the pioneer behind the world's smartest strength training system, is redefining how people train by combining revolutionary digital weight technology with AI-powered coaching. From strength training and HIIT to mobility and recovery, Tonal adapts to each user's needs, helping them break through plateaus and reach their full potential. On this week's episode, you'll learn:  Why most fitness apps fail—and the science behind keeping people engaged in long-term fitness  The shocking reason 90% of people quit the gym—and how technology is changing the way we approach strength training  Everything you need to know about Tonal—from its game-changing features to cost, installation, and whether it's worth the investment Get ready for an episode packed with expert insights, industry secrets, and a deep dive into the future of fitness.  

This week on Startup to Storefront: Garrett Markenson, Founder of REVERIE  Over a decade ago, industry-leading hairstylist Garrett Markenson set out to change the way we think about hair. Frustrated by the industry's approach, he created REVERIE—a brand rooted in integrity, innovation, and clean, effective formulas designed to truly nurture hair. Beyond being a visionary in haircare, Garrett shares how becoming a hairstylist was a liberating, life-changing decision—one that shaped his perspective on creativity, business, and sustainability. This week, we dive into:  Haircare secrets you need to know  Garrett's journey to building a brand that disrupts the industry  The art of hairdressing & why it's more than just a profession Tune in to hear how he's redefining beauty, one thoughtful formula at a time. 

 From Celeb Fashion to Women's Wellness Disruption!    This week on the Startup to Storefront Podcast, we're sitting down with Alexis McClay, a powerhouse entrepreneur and philanthropist who's been redefining industries for over 16 years.    Co-founder of NAVEN, the celeb-loved fashion brand worn by icons like the Kardashians, Taylor Swift, J Lo, and Selena Gomez, Alexis has built a career at the intersection of style, innovation, and purpose. She's collaborated with fashion giants like Revolve and bebe, graced stages like the Forbes Women's Summit, and even earned recognition at the Tribeca Disruptive Innovation Awards.    Now, she's disrupting the $5T wellness industry with KOA LIFE, a revolutionary women's wellness brand bridging the gap between beauty and health. From peptide-infused skincare at CVS and Target to virtual clinics tackling the root causes of aging, Alexis is empowering women to thrive, not just survive.    On this week's episode, you'll learn: • Why staying true to yourself and rejecting societal expectations can unlock your greatest potential. • How it's never too late to start your entrepreneurial journey. • The importance of focus and how prioritizing one goal at a time leads to greater success.    Tune in to hear how Alexis turned personal challenges into entrepreneurial triumphs, what it takes to lead in the beauty and wellness space, and her vision for the future of women's health.   

To kick off 2025, we're diving into CANN-uary with a brand that's redefining the way we socialize. Our guest today is Jake Bullock, founder of Cann, the #1 leading THC-infused beverage brand in America. Jake's entrepreneurial journey began with a bold idea: finding a better alternative to alcohol that still brings the fun but ditches the hangover. What started as small-scale experimentation with microdosed cannabis and all-natural ingredients has now grown into a thriving business leading the $1.1B cannabis beverage industry. Jake has overcome the challenges of launching a disruptive brand, navigating the complex cannabis industry, and educating a market unfamiliar with THC beverages. In less than five years, Cann has become an industry pioneer and market leader, boasting:

This week on Startup to Storefront, we're thrilled to welcome DJ Kaila Troy—an international talent whose career spans music, media, and global influence. As a DJ, Kaila has shared stages with icons like Lil Wayne, Black Eyed Peas, Nelly, Keyshia Cole, and Wyclef Jean, performing in countries across Africa, India, Dubai, France, the UK, China, and more. With over 100,000 followers on Instagram and collaborations with top brands like Nike, Monster Energy, and Puma, Kaila's influence extends far beyond the turntables. She's been featured in major publications like Radio Times and Irish Mirror, and even made her mark on daytime TV with an appearance on ABC Chicago. And if she looks familiar, it's because she brought her charisma to millions on Hulu and ITV Network's Love Island UK Season 7. On this week's episode, you'll discover: • Kaila's incredible DJ journey • Her unforgettable Love Island experience • What's next for Kaila as she continues to elevate her career

This week on Startup to Storefront, we're sitting down with Sonia Hounsell and Joelle Flynn, the dynamic Co-Founders of FunkkOFF!®, the lifestyle brand redefining personal and oral care with their innovative, reusable TeethRefreshers®! With decades of experience in marketing, entrepreneurship, and invention, these powerhouse women took their game-changing product from concept to Shark Tank success—securing a deal with Robert Herjavec earlier this year.

On this week's episode of Startup to Storefront, we're joined by Denis Asamoah, cofounder of @forvrmood—a brand that has quickly become synonymous with luxury self-care.  Together with his partner, Jackie Aina, Denis set out to create a brand that not only delivers high-quality candles but also represents authenticity, individuality, and inclusivity in the lifestyle space. Forvr Mood began with a vision to bring joy and comfort into everyday routines. From their carefully curated scents to their premium packaging, the brand has redefined what it means to invest in self-care. But building a brand like Forvr Mood wasn't without its challenges. In this episode, Denis takes us behind the scenes, sharing the ups and downs of their entrepreneurial journey. Here's what you'll learn: • How Denis and his team faced and conquered entrepreneurial fears while building a standout brand • How Forvr Mood sold an incredible 20,000 candles within hours of launching • How they developed the perfect pricing strategy that balances accessibility with luxury This is an inspiring conversation about resilience, vision, and creating a brand that lights up lives—literally and figuratively. Whether you're a budding entrepreneur or just love a good success story, this episode is for you. 

This week on Startup to Storefront, we're joined by Brittney Cook, the founder of Something Sweet Dough. Brittney's story is one of family, resilience, and purpose. What began as a labor of love has grown into a brand known for its rich, brown butter cookie dough that brings joy to kitchens everywhere—all while honoring her late father's legacy. For Brittney, Something Sweet is more than a business; it's a heartfelt tribute. She and her family have transformed their grief into meaningful action, channeling love and loss into a mission to spread happiness through the universal comfort of cookies. By staying deeply connected to their “why,” Brittney's team has made thoughtful decisions to grow their brand strategically, ensuring that every step is rooted in quality and customer connection. In this episode, you'll learn: • How Brittney built Something Sweet Dough as a tribute to her father's memory • How her family turned a personal loss into a powerful mission for joy and connection • Why understanding their customers has been the secret to scaling at the right pace without compromising quality Get ready to be inspired by Brittney's story—a testament to the power of family, resilience, and the simple magic of cookies that bring people together.  

Today, we're thrilled to welcome back Loren Castle, the powerhouse Founder and CEO behind Sweet Loren's. Loren's journey began with a life-changing cancer diagnosis at just 22. Determined to take control of her health, she eliminated processed foods, creating a new lifestyle full of flavor and nutrition. A year later, she was cancer-free and realized her recipes—including her wholesome cookie dough—could help others enjoy delicious food that also felt good.    Fast forward to today, Sweet Loren's is the #1 selling natural cookie dough in the U.S., available in nearly 30,000 stores nationwide. The brand has expanded to include pre-cut cookie doughs, breakfast biscuits, and an innovative new line of rolled doughs like puff pastry, pizza crust, and pie crust—all plant-based, non-GMO, and free from the top 14 allergens.   On this episode, you'll learn:     •How Loren's focus on emotional intelligence became a crucial tool for driving business success, helping her make genuine connections with customers, team members, and partners.     • The challenges Loren faced building Sweet Loren's from scratch, from finding the right recipes and manufacturing partners to scaling a brand in a competitive industry, and how she navigated these early struggles.     • Loren's inspiring transformation from cancer survivor to creator of healthy, clean treats that bring joy and indulgence to all—without compromise. Join us as Loren shares the latest developments in Sweet Loren's mission to bring joy to everyone, one delicious, uncompromising bite at a time. 

This week on Startup to Storefront, we're joined by Vadim Fedotov, whose journey from pro basketball to health tech entrepreneurship is all about resilience and innovation. After enduring four torn ACLs and finding limited proactive health guidance, Vadim set out to change the game with Bioniq—a health optimization company focused on personalized wellness.   On this episode, you'll learn: • Why traditional medicine often falls short in optimizing health. • How nutrition is the key to achieving better overall well-being. • Practical strategies to transform your health and elevate your performance. • The role of cutting-edge technology in personalizing health solutions. • Insights into building a successful health tech company from the ground up.   Founded in 2019, Bioniq combines Swiss pharmaceutical-grade quality with advanced AI for hyper-personalized nutritional solutions and is trusted by athletes like Cristiano Ronaldo. With the backing of institutions such as Lanserhof and King's College Hospital, Bioniq is setting a new standard in health and wellness. Tune in to hear Vadim's story of transforming personal challenges into a mission to elevate well-being for all!

On today's episode of Startup to Storefront, we sit down with Woodie Hillyard, the co-founder and CEO of W, the antiperspirant line created in collaboration with Jake Paul. Woodie is a seasoned leader in the Consumer & Retail industries, bringing with him a wealth of experience from his time as Head of eCommerce for Casper and Chief Revenue Officer at Safely, Kris Jenner's safe cleaning products brand. At Safely, he successfully launched and scaled the eCommerce business while securing nationwide placement in major retailers like Walmart and Bed Bath & Beyond. Before his journey building top consumer brands, Woodie worked in private equity and investment banking at Deutsche Bank and TowerBrook.      Today, he's here to talk about W's mission to keep you fresh all day long with their antiperspirant that combines sweat protection with skin-nourishing ingredients like Magnesium and Vitamin D, all while leaving out harmful chemicals. Whether you're breaking a sweat or just living your everyday life, W's innovative formula is here to keep you smelling great around the clock.   On this episode, you'll learn:    • How Jake Paul harnessed the power of AI to break the internet and amplify his brand's reach in ways no one saw coming.    • Why bar soap is making a major comeback in the personal care industry and how it's reshaping consumer habits.    • How Jake Paul's massive following played a pivotal role in launching W, turning fans into loyal customers and building a brand with unstoppable momentum. Let's dive into Woodie's journey, how W came to life, and what it takes to build a successful brand in the highly competitive world of personal care.  

We'll be speaking with Kun Yang, co-founder and CEO, about Pricklee's remarkable journey and what's next for their growing company. On this episode, you'll discover: • How Pricklee went from a local startup in Boston to making a national splash on Shark Tank. • What it was like pitching their product to the Sharks, and the lessons they learned from the experience. • The key strategies behind Pricklee's impressive 80% sales growth, and how they continue to scale in a competitive market.

On today's episode of Startup to Storefront, we're joined by Brianda, founder of The New Bar. Growing up on Catalina Island, alcohol was a common part of social gatherings with friends and family—until a life-changing moment altered that for Brianda. When her father was nearly lost to a debilitating autoimmune disease, she sought new ways to foster the same close family connections—this time without alcohol. Brianda launched The New Bar in Venice Beach in the summer of 2022, creating a platform that connects people to nonalcoholic drinks and alternatives. Her mission? To prove that socializing doesn't need to revolve around alcohol. By 2023, The New Bar became the official alcohol-free partner at Coachella, and in 2024, Brianda tripled her footprint with new locations in West Hollywood and San Francisco. She also expanded her partnership with Golden Voice to bring nonalcoholic drinks to Stagecoach. Featured in Forbes, Adweek, Thrillist, Eater, and The Guardian, Brianda is a trailblazer in the alcohol-free movement.    On this week's episode, you'll learn how Brianda turned a personal journey into a thriving business, leaving the tech industry to create a platform for non-alcoholic alternatives. She shares how she's changing perceptions around non-alcoholic drinks by making them exciting and accessible, securing partnerships with major events like Coachella. You'll also hear about the life-changing benefits of sober months and how Brianda expanded The New Bar into multiple locations while influencing the entertainment and hospitality industries.   

Today, we're excited to welcome Puneet Nanda, the founder of Guru Nanda, to Startup to Storefront. Puneet's journey to mainstream success is unlike any other— he's built an Ayurvedic-inspired oral care brand that has gone viral thanks to TikTok, with over 285,000 followers and $12.5 million in sales to date. From oil pulling solutions to dual chamber mouthwash, Guru Nanda's products have captivated millions of consumers, and every viral moment on TikTok leads to a surge not just online but also in retail giants like Walmart and Amazon. Puneet's success story demonstrates the power of authenticity, customer engagement, and timely content. He'll be sharing the insights he's gained along the way, from understanding TikTok's unique ability to spread trends, to building impactful influencer partnerships, and using the platform to propel Guru Nanda to the forefront of holistic oral care. Whether you're a brand looking to leverage TikTok or simply curious about his innovative approach, Puneet's story offers valuable lessons on turning a passion into a thriving business. On this week's episode, you'll also learn: - How Puneet Nanda unexpectedly became a TikTok sensation and built a viral brand overnight. - The ultimate dental showdown: Flossing vs. Brushing – the surprising truth behind what your routine might be missing. - Why he shifted from traditional marketing to TikTok, and how embracing the platform revolutionized his business strategy and skyrocketed sales. Let's dive into the secrets behind the viral success of Guru Nanda!

We are excited to welcome Dr. Joan Friedman to this week's episode of Startup to Storefront!

Welcome back to the podcast! This week, we're excited to reconnect with Taylor and Casey, co-founders of CAKES Body, for an update since we last spoke to them in 2022. They're on a mission to solve a problem many women face but few talk about—Nipple Freak Out, or as they call it, NFO. Their solution? The world's first grippy, not sticky, nipple covers that use your body's natural heat, with no sticky adhesives.    What started as a simple fix quickly turned into a viral sensation, with TikTok driving massive demand and multiple sellouts of their product. But the real game-changer came when Taylor and Casey appeared on Shark Tank in 2023. They secured a $300,000 deal with Emma Grede in exchange for 10% equity, a move that's propelled their company to nearly $10 million in revenue today. This wasn't just a business deal—it was the moment that launched CAKES Body into a whole new level of success.   This week, you'll learn:    - How CAKES Body is empowering women by revolutionizing traditional bras    - The power of manifestation in their journey    - What it was like to pitch on Shark Tank and make a deal with Emma Grede    - How they're owning the boob solution space   Without further ado, let's meet the founders of CAKES Body, Taylor and Casey!         ReplyForward

On the latest episode of Startup To Storefront, we're shining a spotlight on Rose & Caroline, the wife-and-wife duo behind Poplight, as seen on Shark Tank!

Welcome back to another episode of Startup to Storefront, where we explore the journeys of innovators and entrepreneurs breaking new ground. Today, we are thrilled to have Jasmine Mooney on the show.    Jasmine is a dynamic female founder who has made a remarkable shift from owning bars and restaurants to leading a cutting-edge company that creates innovative health products. Her company, which is PhD-led, focuses on leveraging the power of functional mushrooms, adaptogens, nootropics, and ketones to offer healthy alternatives that promote longevity and enhance quality of life.     This week, you'll discover:   How Jasmine made the leap from owning bars and restaurants to entering the CPG industry.   Jasmine's personal health journey with natural medicine and ketones.    Why Holy Water is unique as the only functional beverage incorporating ketones.    Tune in for an episode filled with insights, inspiration, and actionable advice for anyone interested in health, wellness, and entrepreneurship!   

Meet Lauren Chew: The "Accidental Entrepreneur" Behind Love+Chew Cookies

Last year, we had the pleasure of speaking with Gene Eidelman, co-founder of Azure Printed Homes. Now, we're thrilled to welcome his partner in innovation, Ross Maguire, for an exciting update on the podcast!   Azure Printed Homes is revolutionizing the way we think about living spaces with their cutting-edge 3D-printed small homes and backyard studios, paving the way for a more affordable and sustainable future.   Tune in to this episode to explore: The groundbreaking future of home printing  How Azure is reshaping the way we live  The advanced technology that keeps Azure at the forefront of the industry   Don't miss this insightful conversation! 

When Winc, the internet's favorite wine club, filed for bankruptcy, many thought the DTC model was finished. But Neha Kumar saw something golden—true brand loyalty.

  This week, we had the pleasure of welcoming two of the Co-Founders of Hiyo to the podcast!    As a brand, Hiyo is on a mission to revolutionize the way we drink, advocating for healthier ways to unwind. With just 30 calories and 0% ABV per can, you no longer have to choose between feeling good and maintaining your health. Hiyo delivers on both taste and functionality, offering a non-alcoholic option that inspires more relaxation on the sofa, more hangover-free happy hours, more presence at parties, and ultimately, a happier, healthier you.     On this week's episode, you'll discover:     - How Hiyo offers a healthier way to unwind, providing a refreshing alternative to traditional alcoholic beverages.    - The growing trend of social tonics and how they are transforming social drinking. - The unique market need Hiyo fulfills with its blend of adaptogens and nootropics.    - The evolving landscape of alcohol consumption and the shift towards mindful drinking. Tune in to hear more about Hiyo's journey, mission, and the incredible benefits of their social tonic.

Today, we're thrilled to have Chef Joe Sasto and Sean Knecht as our guests. Joe Sasto, inspired by his lifelong passion for pasta, founded Tantos, the ultimate pasta chip!  Tantos is a brand that embodies the Italian expression "Tanto Si," meaning "so much yes." From a young age, Joe's talent for cooking was evident. He trained under some of the Bay Area's top chefs, contributing to the success of Michelin-starred Lazy Bear and Quince. You've also seen him on Bravo's Top Chef and Food Network's Tournament of Champions and Chopped. Sean Knecht, since 2013, has helped Fortune 500 companies, hotels, breweries, and pet retailers leverage the emotional bond between customers and their pets to boost revenue and brand recognition. He provides award-winning customizable pet accessories for resale and promotional use. Sean has appeared on ABC's Shark Tank and has been featured in Inc., Forbes, the Wall Street Journal, and Buzzfeed. His clients include Petco, Tito's Vodka, Subaru, Houston Astros, Bumble, Heineken, ESPN, and more.   On this episode you'll discover: How Tantos is Revolutionizing Pasta: Tantos revolutionizes pasta by transforming it into a gourmet snack with its unique process of drying, puffing, and seasoning pasta to crispy perfection. Joe's Incredible Culinary Journey: Chef Joe Sasto's remarkable culinary journey took him from a young cooking enthusiast to a Michelin-starred chef, culminating in his innovative creation of the Tantos pasta chip. Sean & Joe's Launch Strategy: Sean Knecht and Joe Sasto's launch strategy combined Sean's brand expertise with Joe's culinary innovation to successfully introduce Tantos to the market.

Join us in welcoming Chef Jasper Lynn, this week's special guest!  To celebrate the grand opening of the Rosalynn Summer Series at Little City Farm, we're giving away two tickets to Thursday's event! To enter, head over to our Instagram! The winner will be announced at 3pm on Wednesday! Chef Jasper Lynn, recognized as House of Suntory's 2023 Rising Chef of the Year and featured by the James Beard Foundation at the Pebble Beach Food & Wine Festival, is known for his bold Asian flavors with New American and French influences. His culinary excellence at Rosalynn earned him a feature on Netflix's Bling Empire (Season 2). Rosalynn started as a passion project during the pandemic in August 2020. Chef Jasper, a former tech PM and consultant for companies like Apple and UPS Capital, began hosting dinner parties, which evolved into one of the most coveted private dining experiences in Los Angeles. He is also launching YEAT HAY, his new CPG and lifestyle brand, and hosts the viral video podcast 'The Durian Pod.'   In this episode, you'll learn about: - Chef Jasper's Summer Series at Little City Farm - His near-death experience - The launch of YEAT-HAY, the first Asian chimichurri sauce on the market - His journey from tech to culinary success with Rosalynn Supper Club   Don't miss this exciting episode!  

Join us as we welcome Shannon Race, co-founder of Bio.me, to our podcast this week.     With over 12 years of experience in marketing and brand strategy, Shannon is currently a Principal at Starshot Ventures, where she leads investment strategy and advises portfolio brands.    She also co-founded bio.me, a pioneering gut health and fiber supplement company, and serves as a board member and strategic advisor for Koia plant-based protein drinks. Shannon has spoken at industry events such as Create & Cultivate, BeautyCon, and BevNET.    Bio.me is a female-founded company dedicated to improving gut health with effective, science-backed supplements. Their products, including bio.me Daily Prebiotic Fiber, bio.me Fiber Rescue, and bio.me Daily Synbiotic, aim to rebalance the microbiome and support overall digestive wellness. Better gut health leads to more energy, better sleep, reduced bloating, and a stronger immune system.   On this episode you'll learn:   How to Create a Strong Brand Identity: Discover the essential steps to build a brand that stands out, from understanding your audience and crafting a clear message to maintaining visual consistency and sharing an authentic story.   The Power of Fiber in Boosting Gut Health: Learn how fiber supports digestion, balances the microbiome, reduces inflammation, enhances nutrient absorption, boosts immunity, and helps regulate blood sugar levels.    Key Business Tips from Shannon & Co-Founder Chloe Melas: Gain valuable insights from their experiences in growing successful brands and navigating the challenges of entrepreneurship.

Join us this week as we welcome the founders of Cryo Healthcare, Emilia and Jonas Kuehne, MD!    Emilia and Jonas Kuehne, MD, are the visionary minds behind Cryo Healthcare, a pioneering venture that began in 2009. Their journey started in Berlin, Germany, where they discovered the transformative benefits of Cryotherapy. Driven by their passion for wellness, they brought this innovative therapy to the United States, becoming trailblazers of Whole Body Cryotherapy in the country.     As the inaugural enterprise to introduce this cutting-edge therapy in the US, Emilia and Jonas have helped countless individuals experience the remarkable benefits of Cryotherapy.    The success of their first year operating from home inspired them to expand, leading to the establishment of a larger, state-of-the-art facility on La Cienega Blvd in West Hollywood. Cryohealthcare is dedicated to enhancing lives through non-pharmaceutical, preventive healthcare. Their mission is to improve the well-being of their clients and encourage healthier lifestyles.   In this episode, you'll discover:   

Please join us in welcoming our guest, Julie Sullivan, co-founder of Ground Up!  Ground Up was founded in 2016 when Julie returned from Uganda, where she had been leading an employment training program for women overcoming poverty. Back in her hometown of Portland, Oregon, Julie recognized a similar need for such programs locally.  Ground Up is a mission-driven business dedicated to providing job training to womxn overcoming adversity in the Portland area. By producing and selling healthy, delicious nut butters, Ground Up empowers womxn with the confidence and skills they need to rebuild their lives. On this week's episode, you'll discover:  Ground Up's innovative influencer marketing strategy Their remarkable journey to success in both e-commerce and retail  Julie's inspiring story of creating the empowering Ground Up employment program

Join us as we welcome this week's guest, Alice Kao. Alice discovered climbing while living and working in London in 2008 after a difficult breakup. Inspired by the healing and self-discovery that climbing brought her, she co-founded Sender One in 2011 upon returning to the United States with her business partners. Alice hates following rules but excels at getting people to believe in her ideas.   In this episode, you'll learn: - How Alice's experience as a ‘parachute kid' shaped her life. - Diego's insights on transforming your mindset and turning problems into opportunities. - Alice's unique perspective on entrepreneurship. - Her journey from a side gig to full-time success.  

Join us as we dive into Maria Camila Giraldo's incredible journey to founding Fungiments! After hitting dead ends on her healing journey from a severe accident, Maria connected to a doctor who introduced her to the power of functional mushrooms. Before working with her functional doctor, Maria had gone through an array of treatments including traditional prescriptions to help with anxiety, stress, and more but left her symptoms worse. After several months of research and development, Fungiments was born, and combines the best of nature and science, only using sustainably sourced and clinically proven ingredients.  Before building her wellness empire, you may have seen Maria on TV. After starring in shows like Queen of the South in Latin America, the Colombian actress made her US acting debut this year with a role on Netflix's Griselda – along with two highly anticipated films with actors, Alec Baldwin and Al Pacino premiering later this year.  In this week's episode, you'll learn:  The pivotal moment that led Maria Camila to explore the amazing benefits of mushrooms.  How Fungiments is adding fun and "superpowers" to everyday life!  The incredible power of natural alternatives for boosting energy and easing anxiety.  

Please join us in welcoming this week's guest, Felicity Rodgers, the Co-Founder of Cargo Crew, an Australian-born, female-led, and family-run uniform brand. Since 2002, Cargo Crew has been on a mission to reinvent the modern uniform. Today, the brand proudly serves 45,000 teams across more than 80 countries, catering to both B2B and D2C sectors. From casual home chefs to what Founder and Chief Creative Officer Felicity Rodgers calls "makers, bakers, and creatives," Cargo Crew's clientele includes renowned names such as Paris Hilton, Curtis Stone, Goop, Netflix, Claus Meyer, and Melbourne & Olympic Parks.   On this week's episode you'll learn: The story behind Cargo Crew's collaboration with Goop! The exciting expansion plans for Cargo Crew. How Cargo Crew is revolutionizing the uniform industry.  

Please join us in welcoming this week's guest, Christy Goldsby, the visionary founder of Honey Mama's. Christy was born and raised in Portland, Oregon, in a family of passionate cooks, bakers, and gardeners. From an early age, she experienced the kitchen as a place of creativity and joy. In 2010, her personal health journey inspired her to combine two lifelong passions: indulgent, delicious foods and the empowerment that comes from personal wellness. Honey Mama's began with a lightbulb moment. Influenced by the importance of gut health, Christy discovered that a combination of superfood ingredients could replicate the taste and texture of the most indulgent treats. Two years later, she introduced her honey-sweetened truffle bars at the Portland State Farmers Market. Within a few months, Honey Mama's products were available on grocery store shelves.   In this episode, you'll learn about:

Join us as we welcome Stephanie Moyal & Jake Mellman, cousins, friends, and visionary co-founders of Troop!  Jake and Stephanie founded Troop with a mission to demystify mushrooms and make their incredible benefits accessible to everyone. They believe that nature, especially mushrooms, holds many of the answers we seek.   In this episode, you'll discover:

Join us as we welcome Achal Patel, Co-founder of Cabinet Health, to the podcast! Cabinet Health is a pioneering company tackling the plastic waste crisis in the $1.2 trillion pharmaceutical market. With consumers growing more conscious of their environmental impact, Cabinet Health's zero-waste solution aims to revolutionize a consumer behavior pattern unchanged for over 70 years. After appearing on Shark Tank, Cabinet Health secured partnerships with not one, but two sharks: Mr. Wonderful, Kevin O'Leary, and Tony Xu.    In this week's episode, discover: Insider details of Cabinet Health's transformative Shark Tank journey. The profound impact of plastic bottles and the critical importance of recycling for our planet.  The often-overlooked environmental consequences of prescription medication. Tune in for an enlightening and impactful episode!