Podcasts about entrepreneur media

Soon after Katie Hunt got a cold message on LinkedIn asking her if she would be interested in founding a celebrity-backed brand, she found herself bonding with actress Kaley Cuoco (The Big Bang Theory) over their love of rescuing elderly chihuahuas. Together, they founded Oh Norman!, a dog product company guided by the core ethical principle of asking, “What would a dog do?” Katie drew on her experience at Warby Parker, Hinge, and Showfields to excel at building a brand she believes in. In this conversation, you'll learn how imposter syndrome and failure helped Katie find success— and how you can borrow her lessons to level-up your work, too.  Connect with Katie here Learn more about Oh Normal! here Find Dan's work here Find more Entrepreneur Media podcasts here Learn more about your ad choices. Visit megaphone.fm/adchoices

What role does media play in hospitality? This episode welcomes media expert and Owner of Cali BBQ, Shawn Walchef. Shawn discusses his journey from creating award-winning barbecue restaurants in San Diego to building a successful media platform. He shares insights on the importance of hospitality, storytelling, and the role of time in perfecting one's craft. Shawn also offers practical advice on leveraging digital media to build and grow a business, emphasizing the need to create consistent content and the power of being a curious and compassionate host. This episode is a must-watch for those looking to embrace their media presence.Takeaways: Every business should think of itself as a media company. Start by creating long-form content, such as a podcast or YouTube channel, to share your story and connect with your audience.If you're starting a podcast, commit to a regular schedule. For example, publishing every week without fail can build discipline and ensure you develop a reliable content stream.Leverage multiple social media platforms like LinkedIn, TikTok, Instagram, and YouTube to share your content. Different platforms allow you to reach different segments of your audience.Curiosity is a driving force in hospitality. Engage with people by asking questions and showing genuine interest in their stories. This approach can deepen relationships and loyalty.Adopt a mindset of rapid experimentation. Try new technologies and media quickly. If you fail, you'll learn faster and can adjust your strategies accordingly.Find your "anchor tenant" or main partner that can lend credibility to your initiatives and help you attract more opportunities and partnerships.Listen to your audience and adjust your content strategy based on their feedback. This responsiveness can foster loyalty and better meet the needs of your listeners or viewers.Quote of the Show:“ The better that we get at our craft, the deeper the connections we make, both at our restaurants in real life, in our community, and online.” - Shawn WalchefLinks:LinkedIn: https://www.linkedin.com/in/shawnpwalchef/ Website: https://betheshow.media/ Instagram: https://www.instagram.com/shawnpwalchef/ Shout Outs:0:41 - Toast https://pos.toasttab.com/ 0:42 - Entrepreneur Media https://www.entrepreneur.com/ 3:20 - Canterbury Tales https://en.wikipedia.org/wiki/The_Canterbury_Tales 7:21 - Rado https://www.linkedin.com/in/radoivanov/ 7:23 - Marriott https://www.marriott.com/default.mi 9:39 - The Harvest https://www.amazon.com/Harvest-Bulgarian-Wealthy-Jolla-California/dp/1593302312 21:06 - YPO https://www.ypo.org/ 22:49 - Entrepreneurs' Organization https://eonetwork.org/ 28:15 - Pennsylvania State University https://www.psu.edu/ 32:59 - Malcolm Gladwell https://en.wikipedia.org/wiki/Malcolm_Gladwell 33:17 - The Beatles https://en.wikipedia.org/wiki/The_Beatles 34:31 - Bo Burlingham https://boburlingham.com/about-bo/ 34:34 - Small Giants https://www.amazon.com/s?k=small+giants+book&adgrpid=1333708168067507&hvadid=83356831320179&hvbmt=be&hvdev=c&hvlocphy=104764&hvnetw=o&hvqmt=e&hvtargid=kwd-83357101759371%3Aloc-190&hydadcr=24658_10677455&mcid=7a177b91d24a3c459e23975de93a8c7c&msclkid=0715b194226a1581950ed985139a43a1&tag=mh0b-20&ref=pd_sl_71wu97gg72_e 34:46 - Annie DiFranco https://en.wikipedia.org/wiki/Ani_DiFranco 46:30 - Digital Hospitality https://www.digitalhospitality.com/ 47:41 - Family Style https://www.youtube.com/playlist?list=PL9aOArcA5Ia6KBNpggZJqQmrtw_lNkGqe 47:54 - Greg Majeski / Room for Seconds https://www.youtube.com/playlist?list=PLnoDJBRl8k--uSzQfVFpLeiJmqjzQIfFq 48:53 - Field of Dreams https://en.wikipedia.org/wiki/Field_of_Dreams 50:01 - Kevin Costner https://en.wikipedia.org/wiki/Kevin_Costner 

Andy Richter calls this week's guest “a bona fide weirdo with virtually no interest in satisfying anything other than his own personal obsessions.” The weirdo in question is Mike Sacks, who has written for the likes of Vanity Fair, The New Yorker, Time, The New York Times, McSweeney's and who has built something of an industry writing novelizations of movies that don't exist and memoirs of people who were never born. And then turning those works into audiobooks voiced by the funniest people on Earth, including Jon Hamm, Paul Reubens, Amy Sedaris and many more. In this interview, he talks about how he has found breakout success as a self-published author, how he's become someone the top names in comedy want to work with, and the secrets he learned about getting reviews after years of working at Vanity Fair.  He's got a new book out in April called This Is How We Love. Learn all about the punk rock aesthetic he embraces to bring his ideas to life, one bonkers book at a time. Whether you're looking for advice on making it in the world of comedy writing, or just looking for a laugh, this episode is for you. Find Mike's work here Find Dan's work here Find more Entrepreneur Media podcasts here

In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out? Today, I'm thrilled to be joined by Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp, join us. Emily works closely with small businesses across the country, helping them navigate challenges, leverage customer feedback, and thrive in a competitive landscape. She's here to share insights on how small businesses can excel in customer experience, make the most of their resources, and use innovative tools like AI to grow. As Yelp's Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In an era where a few large organizations seemingly dominate with their vast resources, how can small businesses rise above and stand out? Today, I'm thrilled to be joined by Emily Washcovick, Senior Field Marketing Manager and Small Business Expert at Yelp, join us. Emily works closely with small businesses across the country, helping them navigate challenges, leverage customer feedback, and thrive in a competitive landscape. She's here to share insights on how small businesses can excel in customer experience, make the most of their resources, and use innovative tools like AI to grow. As Yelp's Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Tracy Stapp Herold is the special projects editor at Entrepreneur magazine. The Annual Franchise 500 is her MOST ANTICIPATED publications each year.  It is Franchising's equivalent of the Oscars, the Emmy's, the Grammys, albeit minus the red carpet, but it is the Big Deal of the Year, when it comes to ratings.  So, what goes into that pot of stew.  How many data points are included and how are they massaged, measured and weighted.  How much if any, has the changing nature of franchising influenced the curation of the data that drives the 500.  Not that long ago, our industry was more Mom and Pop, operator centric with what were typically founder-led brands.  Today, it's not unusual to see franchisee enterprises that eclipse many franchisor organizations in size and infrastructure.  Massive MUMBO'S multi-unit multi branded operations with dozens sometimes hundreds of locations.  And, on the Zor side, we see tons of roll-ups... Portfolios of brands, dominating specific verticals and service areas, led by divisions and subdivisions of Private Equity Sponsors replacing those founder-led concepts of yester year, with the power of professional management, deep pockets for growth and investment, igniting the economies of scale like rocket fuel.  It's safe to say that our corner of the world, franchising is a changed place not your dad's old Buick which means what's important in 2025 to the compilation of the Franchise 500 too, must look a lot different.  Or does it?  Here to answer that and talk a whole lot more about it:  Tracy Stapp Herold, Editor of Special Projects, at Entrepreneur Media.              

In this episode, Brendan P. Keegan, an award-winning CEO and founder of the Be Fearless movement discusses his career journey, providing insights on leadership, hard work, and the significance of mentorship. The discussion delves into the challenging yet rewarding aspects of motorsports, the future of the industry, and the essential qualities of effective leadership. Jen and Brendan also explore the importance of being known and maintaining authenticity in professional growth. Brendan shares his personal experiences and the values driving his mission to build one million fearless leaders.   Episode Highlights: 04:28 The Be Fearless Movement 06:15 Navigating Challenges with Courage and Faith 09:55 Effective Leadership Qualities 22:55 Building Fearless Leaders 23:45 Legacy Beyond Business Metrics 34:05 The Future of Motorsports   Brendan P. Keegan is an award-winning 6-time president & chief executive officer, 17-time board director, 2-time best-selling author and the visionary leader behind the bFEARLESS movement. As President & CEO, Brendan has raised over $10 billion in capital while leading over 250k people globally and successfully executed 6 liquidity events across 5 industries. Today, Brendan serves as co-owner and board member of Andretti Racing Extreme E, United Autosports, Merchants Fleet, Sky Meadow Country Club, Revolution Armor, ExpressIT Delivery and the Keegan Family Courage & Faith Foundation. Brendan has written more than 250 articles as an executive contributor to Harvard Business Review, Forbes, Fox News, Entrepreneur Media, Inc. Magazine, Newsweek & Fast Company where he also sits on the Executive Board. He also hosts the Fearless Leadership Podcast & is a co-host with Zak Brown, CEO McLaren Racing, on the Fast & Fearless Podcast.   You can connect with Brendan in the following ways: Instagram: https://www.instagram.com/bpkfearless/ LinkedIn: https://www.linkedin.com/in/brendanpkeegan/ Brendan's Website: https://brendanpkeegan.com/ Listen to Fast & Fearless Podcast: https://podcasts.apple.com/us/podcast/fast-and-fearless-with-zak-brown-brendan-p-keegan/id1671587111 Listen to Fearless Leadership Podcast: https://podcasts.apple.com/us/podcast/fearless-leadership/id1622425787 Grab Your Copy of The FUD Factor on Amazon: https://amzn.to/4c6myar   Don't just listen to the podcast, it's time to take action and dominate your game! Sign up for The Executive Edge newsletter on LinkedIn for tips to help you with your career: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7224849316421550081

In this episode of Careers Unwrapped Masterclass, host Mark Fawcett is joined by Sara Sabin, a Leadership Coach and Consultant at Sara C Sabin International Coaching, to discuss why you should forget these three leadership myths, how you can develop critical leadership skills, and how to become an adaptable leader.

We are proud to bring on the editor in chief of Entrepreneur Media and Entrepreneur Magazine, Jason Feifer.He also is part of the platform 'CPGFastTrack' to help CPG brands, where he is a listed coach and facilitator to help brands scale along in partnership with other experienced founders in CPG. He will share more about this program and how to get involved to scale your CPG brand.Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what's going on in their lives and any current events.They also do shout-outs and answer questions live from viewers & listeners during their show.

You've heard of Shark Tank, where hopeful inventors bring their products to sink or swim in front of investors. But have you heard of Entrepreneur Elevator Pitch, the entrepreneur's equivalent? If you've ever wondered what it takes to succeed on a show like this or even to get invited to stand in front of the panel, this episode will give you an insider's perspective.   Joy Hoover is the innovative mind behind ESOES Cosmetics, whose flagship product is a lipstick that doubles as a safety device with a panic button and drink test strips in one cute package. Joy's mission in life lies in social justice and safety activism, and to empower and protect women in dangerous situations. In this episode, Joy shares her exhilarating journey of pitching ESOES Cosmetics on Entrepreneur Elevator Pitch, giving us a behind-the-scenes look at the intense preparation, the pitch itself, and the rollercoaster of emotions that came with the experience.   If you wonder whether you're coming across as authentic and retaining your identity when delivering your pitches, pay special attention to how Joy managed to not only do that but also how she left a lasting impression on millions of people in a high-stakes, high-pressure television show. Key ideas from the episode:   How Joy was put on the spot to give a 60-second pitch with no time to prepare, despite having never given one before: "My investor raised her hand and said, 'She will, but I want her to go first.' I stood up and did my pitch, and everyone was kind of like, 'Whoa.' That moment opened the door for me to be considered for the show." The significance of Joy's distinctive personal branding in making a memorable impression and standing out in a crowd: "My hat and my outfit are part of my branding. People are like, 'Who is this girl?' It helps me grab attention and be remembered." Why practicing her pitch and wordsmithing it to fit the strict 60-second format was crucial for Joy's success on the show: "I practiced it over and over again, even recording myself and playing it in my ear. It was pivotal to stay on track and make every second count." The strategy behind Joy's decision to immediately follow up with contacts and opportunities, maintaining momentum and not missing her shot: "I emailed the venture capitalist right after the event. I didn't want to miss the opportunity. My philosophy is always to shoot my shot and follow it through until I hit the target. I knew I had to be proactive and seize the moment." Joy went through the gamut of emotions, especially after VC investors turned her down: “And then over the loudspeaker is, “Joy, come back to the elevator.” And I was really shocked because I was like, what is this? I hadn't seen this happen before, ever, on the show.” The benefits Joy experienced from participating in the show, beyond just the potential for investment, including increased confidence and public exposure for her brand and mission: "It was an incredible experience that built my confidence and allowed me to connect with a wider audience. It opened doors and opportunities beyond just the investment aspect." Full show notes and resources at: https://thepodwizegroup.com/entrepreneur-medias-elevator-pitch

In this exclusive episode, we went behind the scenes of Entrepreneur Media's Franchise 500 list creation with Special Projects Editor, Tracy Stapp Herold. Tracy unveils the secrets, the challenges, and the innovations that make the Franchise 500 a beacon of success for entrepreneurs. Hear emerging trends set to dominate in 2024 and how to stay ahead of the curve in the business world.

Hotep, a native New Yorker born in the 1970s, represents the progress made during the civil rights movement, the emergence of Hip-Hop music, and the importance of African consciousness in American culture. After completing his studies at Morehouse College, Hotep became one of the few black male elementary teachers in his district. While teaching, he witnessed the immense influence that media has on human thinking and behavior. This revelation led him to pursue entrepreneurship. Hotep explains that he “had no choice but to become an entrepreneur because he refused to be in a position where he needed permission from others to manifest his ideas into reality”. Presently, Hotep works as a consultant to schools across the United States, a father of two, and a creator of various forms of media, including books, cartoons, films, music, and video games. His exceptional work has earned nominations for the Presidential Citizen's Award and recognition as a CNN Hero. Hotep strongly believes that entrepreneurship is the key to freedom for all individuals. As he puts it, “It's either ownership or slaveship.” --- Send in a voice message: https://podcasters.spotify.com/pod/show/nalasden88/message

Leigh Feldman is the CEO of Bishops Cuts/Color, a unisex hair shop concept with franchise locations in 21 states. Founded in 2001, Bishops provides customers with haircare services fueled by art, music, culture, acceptance, and community. Leigh was the CMO of Bishops and has been with the company for six years. Before that, he spent six years working for Rebel Industries as their Vice President and Group Account Director, and he was also Director of Media for Moonshine Events, a production company focused on large-scale experiential events such as What?! the Festival. He is also a Radio Talk Show Host at Entrepreneur Media. Leigh has been nominated for the 2024 OnCon Icon Top 100 awards.  In this episode… In today's competitive business environment, leaders who want to grow and scale their companies need to be innovative. With a customer-focused mindset, businesses can outperform other players in the industry. Is your business environment and processes designed to create a delightful experience that carves out a competitive reputation in the marketplace?  For the leaders at Bishops Cuts/Color, building an inclusive community is key to their business. The franchise trains a team of stylists to provide quality, unbiased services to all clients at an affordable price. Inspired by art, creativity, and the need for inclusivity, Bishops has built a hair shop business that is not only aesthetically pleasing but also process and systems-driven. Recent marketing trends indicate franchises that focus on their clients' unique needs build massive leverage and increase their customer's lifetime value. Combined with effective marketing, enterprises can focus on providing quality services at competitive rates and building an engaged, loyal community to help drive future sales and build a strong brand. In this episode of the Top Business Leaders Show, Chad Franzen sits down with Leigh Feldman, the CEO of Bishops Cuts/Color, to talk about building a thriving franchise business. They also discuss the benefits of investing in a franchise, the role art plays at  Bishops Cuts/Color, and the company's employee training strategies.

24 Assets that drive digital successIn this episode of Unicorny, we dive straight into the second part of a conversation with host Dom Hawes and guest Daniel Priestley. You'll discover the importance of creating assets that work for both your business and yourself. Daniel discusses his book, 24 Assets, which breaks down the different types of assets you need to thrive in the digital age. From intellectual property and branding assets to marketing, product, system, and culture assets, you'll gain practical insights on how to leverage each asset to create a successful business. Daniel finishes this episode with a jaw-dropping insight about AI and it's impact on us all. Don't miss this episode!About Daniel Priestley Daniel Priestley is the Co-Founder and CEO of Dent Global, a company that develops entrepreneurs to stand out, scale up, and make a meaningful impact in the world. For over 12 years, he has been leading a team of high performers who deliver award-winning accelerator programs, software solutions, and business books to over 3000 clients across the UK, US, Canada, and Australia. Daniel's mission is to help entrepreneurs solve meaningful problems in remarkable ways, using technology, innovation, and influence. He has co-created ScoreApp, a software that automates performance marketing campaigns using quizzes, online assessments, and surveys. He has also written best-selling business books, including Key Person of Influence, Entrepreneur Revolution, and Oversubscribed. Additionally, he is a VIP contributor to Entrepreneur Media and a board advisor of Home Grown Club, a network of high-growth entrepreneurs. Links  Full show notes: Unicorny.co.uk  LinkedIn: Daniel Priestley | Dom Hawes  Websites: Dent Global| ScoreApp | Selbey Anderson  Timestamped summary of this episode  00:01:16 – Introduction to 24 Assets and Key Personnel of Influence 00:02:39 - Intellectual Property Assets 00:03:46 - Brand Assets 00:05:02 - Marketing Assets 00:06:59 - Product Assets 00:12:33 – Key takeaways of the episode so far 00:16:57 - The Future Impact of AI and Hyper Consumption/Production 00:26:29 - The Potential Feudalism of the AI Age 00:27:32 - Becoming a Key Person of Influence 00:28:23 - The Marketer's Role in Protecting Future Value This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

24 Assets that drive digital successIn this episode of Unicorny, we dive straight into the second part of a conversation with host Dom Hawes and guest Daniel Priestley. You'll discover the importance of creating assets that work for both your business and yourself. Daniel discusses his book, 24 Assets, which breaks down the different types of assets you need to thrive in the digital age. From intellectual property and branding assets to marketing, product, system, and culture assets, you'll gain practical insights on how to leverage each asset to create a successful business. Daniel finishes this episode with a jaw-dropping insight about AI and it's impact on us all. Don't miss this episode!About Daniel Priestley Daniel Priestley is the Co-Founder and CEO of Dent Global, a company that develops entrepreneurs to stand out, scale up, and make a meaningful impact in the world. For over 12 years, he has been leading a team of high performers who deliver award-winning accelerator programs, software solutions, and business books to over 3000 clients across the UK, US, Canada, and Australia. Daniel's mission is to help entrepreneurs solve meaningful problems in remarkable ways, using technology, innovation, and influence. He has co-created ScoreApp, a software that automates performance marketing campaigns using quizzes, online assessments, and surveys. He has also written best-selling business books, including Key Person of Influence, Entrepreneur Revolution, and Oversubscribed. Additionally, he is a VIP contributor to Entrepreneur Media and a board advisor of Home Grown Club, a network of high-growth entrepreneurs. Links  Full show notes: Unicorny.co.uk  LinkedIn: Daniel Priestley | Dom Hawes  Websites: Dent Global| ScoreApp | Selbey Anderson  Timestamped summary of this episode  00:01:16 – Introduction to 24 Assets and Key Personnel of Influence 00:02:39 - Intellectual Property Assets 00:03:46 - Brand Assets 00:05:02 - Marketing Assets 00:06:59 - Product Assets 00:12:33 – Key takeaways of the episode so far 00:16:57 - The Future Impact of AI and Hyper Consumption/Production 00:26:29 - The Potential Feudalism of the AI Age 00:27:32 - Becoming a Key Person of Influence 00:28:23 - The Marketer's Role in Protecting Future Value This podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Become a Key Person of Influence in your business  We've got entrepreneur royalty in the house this week. Tune on to hear our host [Dom Hawes] talk to acclaimed author, Daniel Priestley, about his super successful thought leadership bible and playbook, Key Person of Influence (KPI). Dom and Daniel talk personal branding and thought leadership in the digital age, with Daniel emphasising the need for professionals to establish themselves as key persons of influence in their field. He discusses the shift from functionality to vitality in the modern age, where qualities like disruption, humour, and the ability to enrol others in ideas become essential. With engaging insights and key takeaways, this episode provides marketers and professionals valuable strategies to build their personal brand, embrace their entrepreneurial attitude, and succeed in the digital landscape. If you're looking to establish yourself - or one of your colleagues - as a thought leader, this episode is a must-listen.   About Daniel Priestley Daniel Priestley is the co-Founder and CEO of Dent Global, a company that develops entrepreneurs to stand out, scale up, and make a meaningful impact in the world. For over 12 years, he has been leading a team of high performers who deliver award-winning accelerator programs, software solutions, and business books to over 3000 clients across the UK, US, Canada, and Australia. Daniel's mission is to help entrepreneurs solve meaningful problems in remarkable ways, using technology, innovation, and influence. He has co-created ScoreApp, a software that automates performance marketing campaigns using quizzes, online assessments, and surveys. He has also written best-selling business books, including Key Person of Influence, Entrepreneur Revolution, and Oversubscribed. Additionally, he is a VIP contributor to Entrepreneur Media and a board advisor of Home Grown Club, a network of high-growth entrepreneurs. Links  Full show notes: Unicorny.co.uk  LinkedIn: Daniel Priestley | Dom Hawes  Websites: Dent Global | ScoreApp | Selbey Anderson  Timestamped summary of this episode  00:00:03 - Introduction 00:01:25 - The Evolution of Thought Leadership 00:03:24 - Daniel Priestley's Background 00:05:28 - The Inspiration Behind Key Person of Influence 00:08:25 - Vitality vs Functionality 00:13:19 - The concept of talent pools and personal brands 00:14:50 - The evolving view of organizations and careers 00:16:07 - The changing expectations of workers and the role of technology 00:18:04 - The role of technology in shifting society and organizing ourselves 00:27:03 - Enrolling People in New Ideas and Behaviours 00:28:16 - Pitching to Groups for Maximum Impact 00:29:23 - The Five P's Approach 00:31:57 - The Power of PartnershipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

Become a Key Person of Influence in your business  We've got entrepreneur royalty in the house this week. Tune on to hear our host [Dom Hawes] talk to acclaimed author, Daniel Priestley, about his super successful thought leadership bible and playbook, Key Person of Influence (KPI). Dom and Daniel talk personal branding and thought leadership in the digital age, with Daniel emphasising the need for professionals to establish themselves as key persons of influence in their field. He discusses the shift from functionality to vitality in the modern age, where qualities like disruption, humour, and the ability to enrol others in ideas become essential. With engaging insights and key takeaways, this episode provides marketers and professionals valuable strategies to build their personal brand, embrace their entrepreneurial attitude, and succeed in the digital landscape. If you're looking to establish yourself - or one of your colleagues - as a thought leader, this episode is a must-listen.   About Daniel Priestley Daniel Priestley is the co-Founder and CEO of Dent Global, a company that develops entrepreneurs to stand out, scale up, and make a meaningful impact in the world. For over 12 years, he has been leading a team of high performers who deliver award-winning accelerator programs, software solutions, and business books to over 3000 clients across the UK, US, Canada, and Australia. Daniel's mission is to help entrepreneurs solve meaningful problems in remarkable ways, using technology, innovation, and influence. He has co-created ScoreApp, a software that automates performance marketing campaigns using quizzes, online assessments, and surveys. He has also written best-selling business books, including Key Person of Influence, Entrepreneur Revolution, and Oversubscribed. Additionally, he is a VIP contributor to Entrepreneur Media and a board advisor of Home Grown Club, a network of high-growth entrepreneurs. Links  Full show notes: Unicorny.co.uk  LinkedIn: Daniel Priestley | Dom Hawes  Websites: Dent Global | ScoreApp | Selbey Anderson  Timestamped summary of this episode  00:00:03 - Introduction 00:01:25 - The Evolution of Thought Leadership 00:03:24 - Daniel Priestley's Background 00:05:28 - The Inspiration Behind Key Person of Influence 00:08:25 - Vitality vs Functionality 00:13:19 - The concept of talent pools and personal brands 00:14:50 - The evolving view of organizations and careers 00:16:07 - The changing expectations of workers and the role of technology 00:18:04 - The role of technology in shifting society and organizing ourselves 00:27:03 - Enrolling People in New Ideas and Behaviours 00:28:16 - Pitching to Groups for Maximum Impact 00:29:23 - The Five P's Approach 00:31:57 - The Power of PartnershipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policyChartable - https://chartable.com/privacy

If you want to gain access to high performance tools and tactics to achieve peak performance in your business read on. My guest this week on the Training Business podcast is Terry Rice. Terry is a Performance Coach & Business Development Consultant at Terry Rice Coaching & Consulting. He is also a Contributor & Podcast Host at Entrepreneur Media, an Advisor & Expert-in-Residence at SPI Media, and a highly regarded LinkedIn Learning Instructor in Entrepreneurship.

Living The Legacy: Understanding burnout Maryam Mkwanda Autho-Entrepreneur Media Personality by Radio Islam

"Get Your Plan in Place and Your Business Off the Ground"

With 15 years as a storyteller, Mita Mallick now puts her talents to use as the Head of Inclusion, Equity, and Impact at Carta. The company specializes in capitalization table management and valuation software that serves thousands of founders, investors, and employees. Mita has worked with the likes of Aveeno, Avon, Suave, and Dove to ensure POC representation in products and campaigns. Along with her positions, she continues to contribute as a writer to Adweek and Entrepreneur Media. In this episode… Diversity has become a complicated and burdened topic in the modern age. Even for leaders committed to greater diversity, it can be difficult to know where to start. However, the work is well worth it and can tangibly lead to stronger businesses and organizations. Mita Mallick has dedicated her career to helping businesses diversify and understand the value of the process. She has encountered a host of myths and misleading narratives, both professionally and personally. Her work now extends to clarifying these issues and leading other leaders to a better tomorrow. In this episode of Next Wave Leadership, Dov Pollack has a powerful discussion with Mita Mallick — the Head of Inclusion, Equity, and Impact of Carta — on the truths and myths of diversity. They go through her personal story, why she wrote her book, and she offers her greatest insights for modern businesses. They also talk about the collective positives of diversity for corporate and social improvement.

In this episode, Jasmine Brand talks about the startup of theJasmineBrand and the media company's longevity. The entrepreneur and media personality discuss the way she taps into her creativity, some of her inspirations and investing in properties. Jasmine Brand also shares advice on how to overcome the word no plus much more. Get inspired!

To honor and celebrate Pride Month, you are in for a treat! This week, I am bringing back three episodes near and dear to my heart. Get ready to listen to the first episode of the mini-series, with Ginni Saraswati, where we're talking podcasting.It's always nice to interview someone who has nicer equipment than you.Today I talk to fellow podcaster, Ginni Saraswati. She is Founder and CEO of Ginni Media, a podcast production company whose motto is, “Made Offbeat”- which I can relate to. She is also a contributor to Entrepreneur Media and Rolling Stone Magazine.We talk about everything podcasting, her thoughts on the industry, and where she sees it going in the next 5 years. She also talks about growing up brown in Australia, coming out to her family, and what she would like to be known for at the end of her career.Most importantly, we figure out who the OG influencer really is and I talk about the time I shook Madonna's hand, which can be a whole other podcast episode.What we talked about:  How Ginni Media was born (01:25)The importance of a good customer service (06:05)Some of the pain points Ginni had at the beginning of Ginni Media (07:18)The future of podcasting (11:26)Ginni's background - growing up as a Sri Lankan in Australia (15:20)The importance of being rooted in where you come from (20:28)How Ginni's family found out she is gay (30:27)Connect with Ginni:WebsiteInstagramLinkedInYoutube ChannelLet's Connect:InstagramThis podcast is produced by Ginni Media

Fresh news from the United Arab Emirates (UAE) brings attention to a significant issue: an astounding majority of the UAE workforce admits 'quiet quitting.' This revelation, as reported by Gallup, sheds light on a critical concern within the country's labor market but also on the role of leaders on building healthy work cultures. Gallup's extensive research reveals that low employee engagement is not only a local problem but also a global challenge. Shockingly, the costs associated with diminished work engagement are estimated to reach a staggering $8.8 trillion, equating to approximately 9 percent of the global gross domestic product (GDP).   About Dr. Joey Faucette Dr. Joey Faucette is a highly sought-after expert specializing in company transformation, fostering positive work cultures, and driving increased productivity. As the visionary behind the Work Positive framework, he has established himself as a prominent culture architect, Certified Executive Coach, and author of the best-selling book, "Work Positive in a Negative World: Team Edition." Dr. Joey Faucette's work has been featured in esteemed publications including Wall St. Journal Money Watch, CNBC, Fox Business News, Entrepreneur Media, and numerous other influential platforms. His transformative strategies and insights have helped countless organizations achieve remarkable growth and success. He is the host of the Work Positive Podcast Learn more about Dr. Joey Faucette: His book Work Positive in a Negative World: Team Edition https://www.workpositive.today/book  Listen to the Work Positive Podcast https://www.workpositive.today/podcast Connect with  Dr. Joey  https://www.linkedin.com/in/drjoeyfaucette/    What We Discussed in this Episode on How Leaders Can Design a Mindset Made to Build Positive Cultures: - The Importance of Investing in Employee Mindset Design: Should Companies Prioritize It? - Unlocking Meaning at Work: How Leaders Can Help Employees Find Purpose - Rethinking the Coach as a Leader Approach: Is It Truly Effective in Today's Disconnected Workplace? - After 39 Years of Shaping Positive Work Cultures: What are the Major Trends Observed - Prioritizing Company Focus: Adapting to Gen Z's Priorities Beyond Money and Status - Future-Proofing Leadership: Essential Skills for a Remote and Human-Centric Work Environment   ### This episode is hosted by Ivan Palomino - subscribe to the Simply Human Newsletter  https://simplyhuman.substack.com/p/learn-with-purpose?sd=pf    Bonus - The Most Important Leadership Actions to Engage Employees Read this article on https://www.peoplekult.com/post/the-most-important-leadership-actions-to-engage-employees     

Bossy little girls become strong leaders – Anne Duffy is proof of that. CEO and Founder Anne Duffy created Dental Entrepreneur Media to impact the dental profession by creatingcommunities of  influencers that come together to share their stories. Her publications, Dental Entrepreneur: The Future of Dentistry and Dental Entrepreneur Woman, are the foundation of DEM's digital platforms, podcasts, virtual summits, and in-person retreats. This “pushy broad,” or as we like to say, “DeW Extraordinaire,” is revolutionizing the male-dominated industry of dentistry by empowering women in the field so they get their dues. With nearly five decades of scrubs-deep experience in dentistry, Anne's first-hand knowledge of the challenges presented to women in the industry is behind the Dental Entrepreneur Woman (DeW Life) movement, established in 2016.  The Dental Entrepreneur Woman community highlights, inspires, empowers, and connects all women in the industry worldwide, building a brighter future for women in dentistry.

Terry Rice, Host of Entrepreneur's "Launch Your Business" podcast and author for Entrepreneur Media joins the show to talk about:How Terry got on Jason Feifer's radar (Editor in Chief at Entrepreneur Media), and how he turned that interaction into his dream job.Terry's process for launching his own consulting practice, finding your zone of genius, and tactics to take your consulting practice from 0 to 1. Going solo and making it as a solopreneur, the "10 questions" framework, and where Terry gets the inspiration for the content he creates for Entrepreneur.An awkward afternoon with the Rapper TI.Launching the "Launch Your Business" podcast and landing the right guests for your show.The two biggest mistakes that Terry sees solopreneurs making and how to fix them.

Frank Morano interviews Kevin Jackson, podcaster, entrepreneur, media commentator and author about Tucker Carlson's Fox departure and the future of the black vote. Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today is Jason Feifer. Jason is the opposite of a one trick pony. He's a multi-hyphenate: Editor-in-Chief of Entrepreneur magazine, podcast host, book author, keynote speaker, startup advisor, and my personal favourite: non-stop optimism machine. In this episode, we are going to learn about Jason's journey to, I know this is going to sound cliché and click-bait-y… embracing change. Because as much as we all know it's important to understand and accept change, not a lot of us like it, let alone thrive in change. Fret not, Jason is here to show us how. We cover a LOT during this conversation, such as:- Jason's career pre-Entrepreneur Media. In fact, we talk about his study choices during college and whether it was obvious to him from an early age that he was meant to be a journalist.  - How Jason pitched dozens of magazines and how one landed at Washington Post- Jason's time at small and large media houses: Men's Health, Fast Company, Maxim Magazine etc. and whether there's one position that massively influenced how he shows up in the world today - Of course, we talk about about Entrepreneur magazine. What was the company like back in 2015? How did Jason get hired there and what helped him get from Executive Editor to Editor in Chief in a very short time (one year)?- I geek out with Jason on a couple of chapters of his book to simplify the takeaways for you, whether you want to grow your career or company, or both. - Jason has met with and interviewed so many famous people Jason: Ryan Reynolds, Gary Vaynerchuk, Michelle Pfeiffer, Jimmy Fallon, etc. Which interview went surprisingly different from what he expected and what did he learn from the experience? - Jason's advice for someone who's in a career transition and how to best make the most of the situation, while being practical and aware of the day to day needs.Subscribe to Jason's newsletter: http://onethingbetter.email/Get Jason's book: https://www.jasonfeifer.com/book/ Follow Jason on Social Media:Jason on LinkedInJason on Instagram----------------------------------------------Liked this episode? A few things:1. Share the podcast with three of your closest friends! And please leave a great review on Apple Podcasts here or Spotify here (tap on the three-dot menu under the cover art of the podcast) , as it would mean a lot to me and hopefully help others discover it. 2. You will love my emails called Charge-Up! I send them every Saturday, they're no fluff no spam, where I share my favourite career insights from movies, TV shows, news and my own personal experiences, that I don't share anywhere else. Make sure you sign up here!  3. Come hang out with me LIVE on LinkedIn and Youtube every Friday at 2 pm CET where I answer your questions and often bring in fab guests:LinkedIn: https://www.linkedin.com/in/sonalbahl/ Youtube: https://www.youtube.com/SuperChargeYourself4. Share your favourite takeaways and tag me on your Instagram and LinkedIn. 

Robin Gagnon, a a member of my "Franchise Family Faves."  In the past, she has been a savvy corporate marketer,  a business executive and corporate retail strategist.  Today, she is a franchisor, a Supplier and servant IFA leader.  Robin Gagnon is the co-founder and CEO of We Sell Restaurants, the only exclusive, “restaurant specific” business brokerage franchise concept that I am aware of in America.  Robin also chairs the Women's Franchise Committee of IFA and is a member of the IFA Board of Directors. She holds an MBA from Appalachian State University, a Certified Franchise Executive designation from the IFA and has also earned a CBI (Certified Business Intermediary) designation from the International Business Brokers Association. Robin also co-authored the award-winning book Appetite for Acquisition and contributes frequently to industry press, including Forbes, QSR, Modern Restaurant Management, and Franchise Update.  Entrepreneur Media has named Robin Gagnon to their list of the “Top Influential Women in Franchising.”

Entrepreneurial at heart, always looking to create something different, Reena Khullar lives a life of no regrets, only learnings. Sharing how a lot of decisions were made for her early in her life, Reena reflects on her new trajectory of growth through new opportunities. Living with purpose and unconditional love has helped Reena to be authentic, to be vulnerable with herself and to know who she really is and what a difference she can make. Taking ownership of her own destination has ensured that a life of change is normal.   KEY TAKEAWAY “Change is normal. Staying where you don't belong, that's not normal.”   ABOUT REENA KHULLAR Reena Khullar is the Founder and CEO of Agilis Executive Consulting™, a management consulting firm that offers HR partnerships and executive coaching to organizations across the globe. In 2020 and during the midst of the pandemic, Reena Khullar launched her management consulting firm in Calgary, Alberta. In 2023, Reena founded and launched Visionarious Entrepreneur™, a Canadian business created to support Entrepreneurs in their path to business ownership at various stages of their entrepreneurial journeys; from initial start-up, to rebranding, to scaling, and global expansion. Reena has participated in speaking engagements, podcasts and led webinars across the globe to discuss the impact of effective leadership and personal branding, and how a brand identity defines success when organizations are represented with authenticity through their people. Recently, Reena was featured in Forbes™ through the Forbes Council™ to share her professional journey spanning 20 years, and the foundation to her entrepreneurial success. Reena is a proud contributor to Forbes™ Magazine as a member of the Forbes Council™. She is also a member of the Harvard Business Review™ Advisory Council and provides research in shaping the content developed for publications on management and leadership. In addition, Reena contributes to Entrepreneur Media™ as an Executive Leadership Network member to inspire and celebrate entrepreneurs, offering actionable steps for readers to take away and start their own entrepreneurship journeys.   CONNECT WITH REENA https://agilisexecutive.com/ https://www.linkedin.com/in/reenaksharma/ https://www.facebook.com/AgilisConsultants/ https://www.instagram.com/AgilisExecutiveConsulting/ https://twitter.com/AgilisExecutive   ABOUT THE HOST - AMY ROWLINSON Amy is a Life Purpose Coach, Podcast Strategist, Top 1% Global Podcaster, Speaker and Mastermind Host. Amy works with individuals to improve productivity, engagement and fulfilment, to banish overwhelm, underwhelm and frustration and to welcome clarity, achievement and purpose.   WORK WITH AMY Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would to focus on your WHY or launch a purposeful podcast, then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall     KEEP IN TOUCH WITH AMY Sign up for the weekly Friday Focus - https://www.amyrowlinson.com/subscribe-to-weekly-newsletter   CONNECT WITH AMY https://linktr.ee/AmyRowlinson   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. 

Dirty Money is a new white-collar crime podcast series from Entrepreneur Media. Each episode features the filthy tales of legendary scammers, con artists, and money-hungry crooks who stop at nothing to bilk their marks of millions. Hosted by Entrepreneur editors Dan Bova and Jon Small, the podcast takes a deep dive into the minds behind the crimes. Subjects include: Lou Pearlman (Backstreet Boys, N Sync) Eddie Antar (Crazy Eddie) The Hollywood Con Queen Dennis Kozlowski (Tyco Industries) Super Mario (Greek shipping tycoon) …and more. Subscribe now and catch new episodes every other Thursday starting January 19, 2023.

Dirty Money is a new white-collar crime podcast series from Entrepreneur Media. Each episode features the filthy tales of legendary scammers, con artists, and money-hungry crooks who stop at nothing to bilk their marks of millions. Hosted by Entrepreneur editors Dan Bova and Jon Small, the podcast takes a deep dive into the minds behind the crimes. Subjects include: Lou Pearlman (Backstreet Boys, N Sync) Adam Neumann (WeWork) Eddie Antar (Crazy Eddie) The Hollywood Con Queen Dennis Kozlowski (Tyco Industries) Super Mario (Greek shipping tycoon) …and more. Subscribe now and catch new episodes every other Thursday starting January 12, 2023.

In the past two years, so much has changed in the business and marketing landscape, and there's no slowing down. More and more people are staying home, shopping online, and rarely set foot in a store or office.That is why our podcast guest today, Courtney Olson from StoryGrowers, talks about Why Agency Owners Need to be Thinking About Ecommerce in 2023.Courtney Olson is a 4X-published author with Entrepreneur Press (of Entrepreneur Media/magazine) distributed by McGraw-Hill. She's a Certified StoryBrand Guide, a Shopify Partner & Affiliate, and has owned digital marketing agencies for 14 years. On today's episode, Courtney covers:• Why you need to productize your and your client's businesses• How to get started with Ecommerce for your clients• The preferred platform to use• How offering Ecommerce solutions can grow your agency in any climate

Ilenia Vidili is a passionate customer-centricity advisor, author, and keynote speaker.  She's conducted corporate marketing for NEC, Bayer, ARM, and a broad range of start-ups, and today she is the founder of a consultancy and training company helping businesses think differently, combat inefficient processes, turn product mentalities into people mentalities, and improve customer focus. Ilenia gives enthusiastic global keynotes in multiple languages on embracing customer-centricity as the key to unlocking the future.  She has been inspiring leaders and C-level executives of the likes of Coca Cola, L'Oreal, Savills, Harrods, and many more. She also contributes as an opinion columnist for the CEOWORLD and Entrepreneur Media magazines.  Driven by bringing humanity to business, her mission is to see a brighter future—where companies embrace a higher purpose, create value for all stakeholders, connect their minds and hearts, and contribute positively to society.  Ilenia is also the author of Journey to Centricity: A customer-centric framework for the era of stakeholder capitalism.  Key Takeaways Ilenia's career journey; how she began to think differently about cx, thus deciding to leave her corporate job and start a cx consultancy agencyHow companies recognize that they have a cx-related problem that requires Ilenia's intervention and (or) consultancyThe value of customer centricity and why it's important to always structure an organization's blueprint based on customer needsWhy it's essential for businesses to make a mindset shift from product-centric thinking to customer-centric approaches; (alongside the important duty that leaders have in ensuring a culture based on adding value to the customers)Ilenia's European perspective on how CX has changed over the last five years; both pre and post-pandemic erasPersonally engaging  with your customers to create more successful, long-term relationshipsA look into Illenia's book, and her three pillars of cx success, i.e humanity, technology, and culture  Connect with Ilenia LinkedIn - https://www.linkedin.com/in/ileniavidili/  Website - https://www.ileniavidili.com/  Instagram - https://www.instagram.com/ilenia_vidili/    Email - hello@ileniavidili.com 

In this episode, host John Laurito talks with the CEO, President, and Chairperson of Merchants Fleet, Brendan Keegan. They talk about how Brendan got into leadership at a young age and how he developed the skill through the years and became the outstanding leader he is today. He also shares how he used the same skill and helped push the companies he worked for forward on gigantic scales.Brendan P. Keegan is the President, CEO & Chairperson of Merchants Fleet, the fastest-growing FleetTech company in North America. He previously served Merchants as a board member, compensation committee chair, strategic advisor, and client. Keegan is an award-winning 6-time president and chief executive officer, having raised nearly $5.0B in capital and returned over $10.0B to investors. Keegan has experience in business transformation, capital raises, strategy development, revenue growth, operational scale, technology enablement, and enterprise value creation with successful liquidity exits.With a background in the financial services, technology, and professional service industries, Keegan has led companies ranging from 500 to 10,000 employees. He started his career at EDS as a systems engineer; there, Keegan progressed through the ranks rapidly, becoming the youngest Chief Sales Officer at a Fortune 100 company. During his time with Merchants, he has been named the world's Most Innovative CEO by CEO World Awards®; Executive of the Year by Best in Biz Awards; Visionary of the Year by Globee Awards; Executive of the Year by Business Intelligence Group; NH Business Leader of the Year by Business NH Magazine; Maverick of the Year by Stevie Awards® and Inspiring Leader of the Year by TITAN Awards. He has led Merchants to be a two-time Inc 5000 Fastest-Growing Private Company, Deloitte Best Managed Company, Fast Company Top 10 Most Innovative Company, and more.Keegan is a member of the Forbes Technology Council and is an editorial contributor to Entrepreneur Media, Fox News Digital, Inc. Magazine, the Newsweek Expert Forum, and sits on the Executive Board for Fast Company, He received his Bachelor's Degree from Rensselaer Polytechnic Institute, MBA from George Washington University, and Executive Certificates from Harvard, Columbia, UPenn, MIT, Yale and the University of Chicago. Connect with Keegan at:Website: https://www.merchantsfleet.com/                       https://brendanpkeegan.com/LinkedIn: https://www.linkedin.com/in/brendanpkeegan/Show notes:[2:39] Was there a leadership moment in Brendan's life that pushed him to get into leadership?[7:14] Is there more that can be done to develop leadership?[9:29] Looking back, was there a point in his career where he thought he made a good move?[16:49] How did he bring people together and make them one?[20:50] Organizing people and bringing them around a common goal[24:36] How can leaders create a culture that lets people feel that their opinion is valued?[30:11] What keeps Brendan awake at night?[33:08] Maintaining the ideal culture for long term[35:47] What's Brendan's vision for Merchants Fleet?[37:03] Seizing the moments and having faith in yourself[40:26] How can people push themselves a little more?[42:45] How can people learn more about Brendan and Merchants Fleet?[44:03] OutroGet a copy of Tomorrow's Leader on Amazon https://tinyurl.com/huseae9hText LEADER to 617-393-5383 to receive The Top 10 Things That The Best Leaders Are Doing Right NowFor questions, suggestions, or speaker inquiries, contact me at john@lauritogroup.com

Serving the United States does not have to be in uniform. Mike Seper, University Program Director of the https://www.nsin.mil/ (National Security Innovation Network) at Washington University in St. Louis, discusses how the problem-solving network NSIN embraces university-based innovators and entrepreneurs from all areas of study to bring their expertise into the service of our country.  In this episode, Mike reflects on the importance of an inclusive and diverse innovation process while providing a glimpse into programs available to students and university members. He highlights select focus areas—energy needs, artificial intelligence, and drone technology—and exciting partnerships with HBCUs focusing on geospatial technologies. Mike shares how NSIN and student contributions can lead to future employment and foster a generation of problem solvers.  (3:53) – https://www.nsin.mil/ (National Security Innovation Network) (6:23) – https://www.diu.mil/ (Defense Innovation Unit) (8:07) – Current focus areas (11:23) – Soldier readiness with the Missouri Army National Guard (14:11) – Understanding the importance of the mission (18:15) – https://www.nsin.mil/emerge/ (Emerge Accelerator) and engaging university research (21:28) – Diversity and inclusion in the innovation process (24:41) – Students serving their country (26:20) – Innovation Entrepreneurship Center at Washington University in St. Louis (27:29) – How to get started (32:46) – Participation Mike Seper is an entrepreneur and the University Program Director of the https://www.nsin.mil/ (National Security Innovation Network) at Washington University in St. Louis. He is a contributor for https://www.entrepreneur.com/ (Entrepreneur Media) and former site director of https://beta.nsf.gov/funding/initiatives/i-corps (National Science Foundation I-Corps) and lead instructor at Washington University. Mike earned a bachelor's degree in entrepreneurial studies at the University of Hawaii at Manoa and an MBA at the University of Alaska Fairbanks. If you'd like to receive new episodes as they're published, please subscribe to Innovation and the Digital Enterprise in https://podcasts.apple.com/us/podcast/innovation-and-the-digital-enterprise/id1451753709?mt=2 (Apple Podcasts), https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2lubm92YXRpb24tYW5kLXRoZS1kaWdpdGFsLWVudGVycHJpc2U%3D (Google Podcasts), https://open.spotify.com/show/3fOSh73F3sjyK7TIMFSOc1?si=uRAeLNvjQjmbnFjzWIvMlg (Spotify) or wherever you get your podcasts. If you enjoyed this episode, please consider leaving a review in https://podcasts.apple.com/us/podcast/innovation-and-the-digital-enterprise/id1451753709?mt=2 (Apple Podcasts). It really helps others find the show. https://www.dante32.com/ (Podcast episode production by Dante32.)

Welcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs The Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, The Franchise Guys. In this episode, Dan and Christian talk to Liane Caruso, Senior Vice President at Entrepreneur Media. As Senior Vice President, Liane handles all things franchising for Entrepreneur, including all of the franchise-related articles that are meant to provide education for prospective franchise buyers and beyond. She discusses exactly why content is so critical for franchisors to invest their resources into, the importance of regularly putting out articles, as well as whether or not there is such a thing as "too much content." We even get into what is and what isn't worthy of writing a story about as it relates to the franchisor's brand. Tune in to learn the in's and out's of producing content, PR, and the power of Entrepreneur Media for the franchise space. 

Meet Kar Brulhart who went from pregnant and unemployed to running a 6-figure Instagram coaching business. You'll hear how she realized it was time to quit job hunting and work for herself. And she has tips on how you should be using Instagram for your business. Plus Terry Rice, Business Development consultant & host of Launch Your Business from Entrepreneur Media will teach you how to be a successful consultant, find clients, price your services and monetize your knowledge. In our Real Mom Moment, Rebecca enters her daughter into a costume costume and unfortunately finds her inner ‘momager.' **Which tip will you be using? What did you think? DM me at @kimrittberg or email me through the show website.** LINKS:  Show notes & drop your feedback at http://moms-exit-interview.com Newsletter with tips & takeaways: Sign up here! Follow Host Kim Rittberg on Instagram GUESTS: Kar Brulhart Website | Instagram Terry Rice Website | Instagram | LinkedIn | Launch Your Business Podcast

This week, Kathy talks social media and franchising with Entrepreneur Media's Liane Caruso. Launching her career in franchising with her marketing agency, Liane has worked in franchise marketing for over ten years. Since its acquisition, she has served on both the franchisor and agency sides, so she understands all facets of franchise marketing challenges. In 2021, Liane took on the Sr. Vice President of Franchising at Entrepreneur Media. In a significant initiative to make a bigger impact in franchising, she provides oversight to the franchise division, marketing and sales, strategic planning, and content development through all forms of media, including articles, video, television, social media, publishing, and education.

Grab some tissues for this episode! Brian Moran and Gary Scott Thomas went way off course from what they had planned on talking about, and the result was spectacular.In this episode:The illusion of securityHow Gary has double first cousinsHow coming from a big family helps you cut through the BSForgivenessBeing courageous in faithViktor Frankl's The Meaning of LifeThe lens of gratitudePracticing gratitudeRunning the NY City MarathonHis upcoming book My 5 Conversations with GodThe importance of paying attentionThriving after bankruptcyHow mental health is like trying to explain a TV to a cavemanHelping his son with his mental health battlesHow the mountaintop and valley moments are all part of our purposeTaping into your courageHis advice for parents who are helping their child through a mental health struggleThe importance of no electronics daysNot always offering advice to your childrenThe gift his daughter reluctantly gave him“Buddy Days”The thing that made Gary cryWriting down what you're worried about and seeing if it actually happenedTreating everyone with loveHow a homeless person affected BrianAn amazing Hindu proverbThe one thing Brian wants people to take away from this episodeBrian is the founder and CEO of Small Business Edge, a global community platform for business owners and entrepreneurs to find answers to their most pressing questions and obstacles that keep them up at night. Brian's goal with Small Business Edge is to measurably increase the success rate of small businesses both in the United States and around the world!Before launching Small Business Edge, he spent 20+ years helping America's entrepreneurs realize their dreams. Prior to starting his 3rd company in 2012, he was the Executive Director of Sales Development at the Wall Street Journal overseeing the financial and small business markets across the WSJ franchise.From 2002-2010, he ran Veracle Media & Moran Media Group--both content companies utilized various media channels to help entrepreneurs manage & grow their companies. Prior to launching these two companies, he was the Associate Publisher at Inc. Magazine, a Publisher and Associate Publisher at Entrepreneur Media, and held management positions at Success Magazine and Medical Economics Magazine.His specialties include all areas, divisions, and channels within the small to midsize business market.You can learn more about Brian on his site. https://smallbusinessedge.com

Interview with Tech Leader James Barrood and CEO of Scopio. Original description from James: It was great to chat with Christina Hawatmeh, cofounder and CEO of Scopio; clip highlights what entrepreneurs should consider when pivoting their business model. * Links to full video and podcast in comments We'll discussed a number of things including: 1. Christina's entrepreneurial journey 2. Scopio's growth and pivots 3. State of #NFT marketplaces 4. Paying artists in crypto and NFTs 5. Launch of first global photo book of 2020 #pandemic https://lnkd.in/g4t4gBWY Christina, as CEO of Scopio, overseas vision and growth. Scopio is a community-based platform and marketplace where anyone can share images and stories from around the world. With the goal of elevating human stories told by people from underrepresented communities and regions, the vision of Scopio is to distribute the world's images so they can make their place in history. Scopio has over 25k businesses who use millions of images and hire more than 14k artists from 150 countries in photography, art, illustration and more. Christina is the founder of the first female founded NFT marketplace, and first photography focused NFT marketplace. She was named Top Entrepreneurs to Follow by NY Finance. She has her BA in International Affairs from the Elliott School at GW and MA In International Affairs from Columbia University. She has been featured in CNN, Entrepreneur Media, and Scopio on Forbes30u30. Original video here: https://www.youtube.com/watch?v=xfHK5LY3XkI&feature=youtu.be Original podcast here: https://podcasts.apple.com/us/podcast/77-entrepreneur-chat-christina-hawatmeh-a-few-things-25-min/id1526155088?i=1000568005785 #tech --- Send in a voice message: https://anchor.fm/scopio/message Support this podcast: https://anchor.fm/scopio/support

Charles N. Internicola talks to Liane Caruso from Entrepreneur Media about leveraging vendor relationships and the franchise community and more! If you want to learn more about franchising or are looking for a community of supportive franchise industry professionals… READ MORE: https://www.franchiselawsolutions.com/learn/grow-your-franchise/leveraging-vendor-relationships-and-the-franchise-community-after-franchising-your-business SUBSCRIBE to our YouTube Channel: https://www.youtube.com/channel/UC4MLk_xJi-uAfT2cqrtklxw?sub_confirmation=1 CONTACT US: https://www.franchiselawsolutions.com/ JOIN Franchise Growth Mastermind Community: https://www.facebook.com/groups/1464519290241259 LIKE us on Facebook: https://www.facebook.com/entrepreneurskickass FOLLOW us on Instagram: https://www.instagram.com/entrepreneurskickass/ CLAIM your Free FranX Profile: https://www.franxlaunch.com

In this episode, I speak with Ilenia Vidili on the topic of customer centricity, customer experience and her story of how she went from employee to business owner.★ Ilenia's Bio: ★ She is the founder of The Smarter Crew, a customer-centricity consultancy and training company helping businesses to close those gaps by thinking differently, combating inefficient processes, turning product mentalities into people mentalities, and improving customer focus.Ilenia gives enthusiastic global keynotes in multiple languages on embracing customer-centricity as the key to unlock the future. She has been inspiring leaders and C-level executives of the likes of Coca Cola, L'Oreal, Savills, Harrods, and many more. She also contributes as an opinion columnist for the CEOWORLD and Entrepreneur Media magazines.Connect with Ilenia:https://www.ileniavidili.com/the-book/https://www.linkedin.com/in/ileniavidili/

Imagine this. One day, you press a few buttons on your keyboard and your unique avatar is walking into a virtual bank. You go up to a virtual ATM, poke at some keys, and withdraw that Bitcoin you've been saving for a small treat. Next stop? Who knows! With the Metaverse and Cryptocurrency creeping up on us, the future is big and uncertain and could look vastly different from today. That includes those little things you do everyday, like banking. Meet Fred Schebesta Fred's Role as a Fintech Leader at Finder Fred Schebesta is a Co-founder of Finder. Finder is an award-winning fintech assisting people around the world in making better financial decisions and improving their lives. Their vision is to become the world's go-to destination for comparing. After starting out in Australia in 2006, Finder is now the most visited personal finance comparison website in Australia and are expanding around the world, with offices in the USA, the UK, Canada, the Philippines, Poland, and Singapore. Fred's Other Work in Finance and Crypto Besides his work with Finder, Fred is currently a co-founder of Hive Empire Capital, a crypto investment fund interested in helping technical teams launch projects. He is also the Chief Executive Officer of his own project, Schebesta Ventures Pty Ltd, meant to share his proven systems and strategies with others. He is an Advisor at Balthazar, a scholar-driven NFT gaming platform for the metaverse. On top of all that, Fred is a contributor to multiple magazines where he writes on topics such as finance, crypto, entrepreneurship, and business. So far, he's written for Cointelegraph, Entrepreneur Media, Yahoo Finance, news.com.au, Forkast.News, Kidspot.com.au, value walk, The Australian Financial Review, The Daily Hodl, DynamicBusiness.com.au, The Huffington Post, SUCCESS Magazine, and Fairfax Media. He has also spoken about business at the University of London and StartCon.com. Cryptocurrency, the Metaverse, and Open Banking In this exclusive analytics podcast episode, Fred shares: His role as the Co-founder of Finder The Finder wallet and how it works Using data analytics to remove friction and improve customer experience How his work with crypto and the Metaverse industry connects with his work at Finder How the uprising of the Internet compares to the uprising of crypto How crypto and the Metaverse are impacting finance and banking What will help companies survive the uprising of crypto and the Metaverse How data science, AI, and Machine Learning impact crypto and the Metaverse What he is hoping to achieve with Open Banking and Finder Crypto and the Metaverse vs Open Banking How crypto and the Metaverse help Open Banking in creating a more fair and ethical landscape for the financial industry His advice for startups or innovators in the banking industry who want to use crypto and the Metaverse in the future If you are a data professional in the banking industry interested in how cryptocurrency and the Metaverse will affect your work in the future, this is the episode you do not want to miss out on. --- Send in a voice message: https://anchor.fm/analyticsshow/message

Nathan Resnick is the President and Co-founder of Sourcify, the fastest-growing sourcing platform that helps hundreds of companies manufacture products around the world. He's also the Owner of Bubble Hotels, is an angel investor and startup advisor, and is a Writer for Entrepreneur Media and HuffPost. Nathan prides himself on his ability to learn and move fast. By the age of 27, he had three seven-figure startups under his belt. He believes that anyone can be an A player with the right tools. In this episode… From the pandemic to supply chain issues to global tensions, ecommerce brands have faced severe challenges over the past few years. So what can you do to grow your brand during these difficult times? According to Nathan Resnick, shipping delays, costs, and supply chain issues will likely decrease in the future. However, many successful brands have already learned where they need to focus their efforts: on the data and the big picture. This is true for both established ecommerce brands and companies in their early stages. To work through challenges, you need to become more data-driven, plan further ahead, and keep the big picture top of mind. In this episode of the eCommerce Profits Podcast, Joshua Chin is joined by Nathan Resnick, President and Co-founder of Sourcify, to talk about his strategies to grow and scale a brand. Nathan shares stories from his entrepreneurial journey, his thoughts on the future of global manufacturing, and tips for building a brand or product around a community.

How a business shows up online is a reflection of who they are in person. Oftentimes business owners worry more about coming across polished than being themselves. In this episode hear from Shawn Walchef on the importance of being authentic and professionally raw online. Shawn hosts a podcast in partnership with Yelp and Entrepreneur Media called Restaurant Influencers. Tune in to episode 1 at the end of this conversation. Cali BBQ Ali Schwartz Meserole Sound

How a business shows up online is a reflection of who they are in person. Oftentimes business owners worry more about coming across polished than being themselves. In this episode hear from Shawn Walchef on the importance of being authentic and professionally raw online. Shawn hosts a podcast in partnership with Yelp and Entrepreneur Media called Restaurant Influencers. Tune in to episode 1 at the end of this conversation.

In Episode 7 of Season 2 Arthi has an inspiring chat with founder Reena Khullar, who began her business in the midst of the Covid-19 pandemic!Reena wanted to try something new and she figured she could go back to a 8am-4pm job at some stage if she wanted to but for now the conditions were right: everyone was working from home, everyone was looking for new ways to manage this environment as the workforce was changing due to evolving roles. Reena decided to go for it, with a ‘nothing to lose' mindset on this. What she didn't realise was the impact she would have by writing about global leaders experiences.Reena believes her agility  is what has garnered her success, along with the support of clients, colleagues and others in her stakeholder ecosystem. Showcasing ones authenticity brings about new business and support too and Reena also shares how this flows into a brand identity. When building relationships, this is a key factor in garnering support from clients as your brand and values matches similarly to the client also. For those who may be struggling with that misalignment Reena offers some advice around relooking at the job descriptions for the roles  filled by employees and updating these to be current.In order to continue leading for success, Reena plans 3-6 months out, just as she advocates for her own clients to do the same and part of her strategy is to connect with more people, in person, because body language adds to the perspective too of what partners, collaborators and clients are undergoing and showing up as.Some wise words from Reena:“Success is very very authentic…it is a very personal journey”“We don't work for the organisation, we are a representative of the organisation…”“Covid has given us an opportunity to go in a  re-evaluate ourselves as a person and our relationships and where we want to be in our life”Listen in for her key tips on how to continue leading for success, whether at startup stage or emerging from the pandemic.About Reena Khullar:Reena Khullar is the Founder and CEO of Agilis Executive Consulting, a management consulting firm that offers HR partnerships and executive coaching to organizations across the globe. Her background is an Executive HR Consultant specialising in leadership strategy and professional development, where she launched and led consulting firms that supported clients with their workforce planning, organizational design strategies, and HR programmes for growth.  Reena was nominated for an RBC Canadian Women Entrepreneur Award through the WOI Women of Influence™ organization. She is a member of the Forbes coaches council and Harvard Business review Advisory council, writes for Entrepreneur Media and is a speaker with the Work Wellness Institute™ in Canada, talking about best practices in leadership, diversity, equity and inclusion initiatives. Connect with Reena:WebsiteLinkedInInstagramFacebookTwitterIf you enjoyed this episode, then do rate, write a review and share with others.Share too, your own insights from your journey based on themes from the episode - what has worked or hasn't for you. We can all learn from each other.Connect with host Arthi here:LinkedInWebsiteTwitterYouTubeFacebook

There is a VERY good chance that you, your friends and your family are employed by an SME, that is because they employ between 50 % to 60% of South Africa's workforce, according to the Small Enterprise Development Agency (SEDA). So HOW and WHAT are SMEs doing to stay afloat, what have they been doing to not only survive but grow? What is their approach to sales? In this episode, Candid Conversation's very own Charles Hsuan is in the hot seat this week! He's interviewed by the previous Editor-in-Chief for Entrepreneur Media, Nadine von Moltke-Todd. Charles interviewed 10 entrepreneurs about their journeys to growth. You can check out the series in the coming weeks. In this episode, they focused on these 5 interviewees: Warrick Kerns, CEO of The Insaka eCommerce Academy Ines Rosef-Ingram, founder of Pine 3 Marketing Leanne Hughes, leadership coach and facilitator Genevieve Nel, Norma and co Amy Stockwell, BrightSparkz Tutors One of the main things Charles focused on during his 'Listening Tour' was the importance of sales. But, none of his interviewees actually call what they do ‘selling'. Some 'hold conversations'. Others build avenues for passive income. Regardless of their strategy, every entrepreneur sells. And every successful entrepreneur directly addresses clients' pain points. About your host: Charles Hsuan Charles Hsuan from Flying Kite is a StorySelling Coach for business owners & sales professionals, he works with growing businesses with a strong culture of learning. Charles believes customers buy with emotion and justify with fact. He also believes that every business owner and sales professional can benefit from a simple and practical framework (Micro-Scripts) that can teach them the skills of using storytelling as a sales tool. Before starting Flying Kite in October 2018, Charles won multiple Sales Performer of The Year Awards as the digital advertising manager of Entrepreneur Magazine SA. It was during this period that he discovered and mastered storytelling as a powerful technique to exceed sales targets.

Javier Hasse, Managing Director, Benzinga Cannabis Javier Hasse is a cannabis, hemp, CBD and psychedelics-focused reporter, currently serving as Managing Director of Benzinga Cannabis, CEO of Spanish-language news site El Planteo, a company he co-founded and Senior Contributor at Forbes. His book, “Start Your Own Cannabis Business,” was published by Entrepreneur Media in 2018 and hit the #1 Best-Seller spot on Amazon. As an award-winning reporter and editor, Javier's had roughly 5,000 unique articles in multiple languages published across numerous mass media outlets including CNN, Forbes, MSN, Chicago Tribune, CNBC, Yahoo Finance, Entrepreneur Magazine, MarketWatch, Houston Chronicle, The Street, Nasdaq, Morningstar, Playboy, Benzinga, MERRY JANE, High Times, and many others. Beyond cannabis, Javier is a published photographer and Billboard-charting rapper, featured on hip-hop albums that also included Wu-Tang Clan's RZA and Inspectah Deck, Twista, Lil Windex, Riff Raff, Cyhi The Prynce, Yung Bleu, DJ Whoo Kid, Jonathan Hay, and others. https://www.benzinga.com/cannabis/ bzcannabis.com Javier Hasse Twitter Javier Hasse LinkedIn javierhasse@benzinga.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave Woodruff is co-founder and Chief Development Officer of the Bob Woodruff Foundation, having joined the organization professionally in July of 2020. Dave co-founded the BWF with his brother Bob and sister-in-law Lee Woodruff and served as Chairman of the Board until joining in his current capacity. Woodruff is committed to helping to grow the Bob Woodruff Foundation into an even more influential nationally recognized military charity. Woodruff had a decades-long career in advertising and media before joining the Bob Woodruff Foundation. He started his career working for several Detroit and New York based advertising agencies, including W.B. Doner, Campbell-Ewald and Saatchi & Saatchi. Some of his key clients included Chevrolet, Little Caesars, and The Detroit Free Press. He moved into media sales and marketing in the early 90's and worked at a number of media companies, including Times Mirror (Field & Stream, Outdoor Life, SKI and Skiing), National Geographic as Detroit Director, Ziff-Davis and Gruner & Jahr as National Automotive Lead, Hearst Magazines and Bloomberg Media as Detroit Director, and most recently as Midwest Director for Entrepreneur Media. During his career he also served in several industry positions, most notably as the 101st President of The Adcraft Club of Detroit, the oldest advertising club in the nation. He was also the first third-generation President of prestigious Orchard Lake Country Club in 2013 and is a Eucharistic Minister in the Episcopal Church. In addition, Woodruff founded the Children's Hospital of Michigan Jeep Claybird Classic charity sporting clays tournament which ran for over 10 years and raised nearly $1,000,000, establishing an endowed chair in Pediatric Rehabilitation at Wayne State University & Children's Hospital of Michigan. Dave and his wife Lee Ann live in Birmingham, Michigan, the Woodruff family's hometown.

Host Josh Allen interviews Senior VP of Entrepreneur, Liane Caruso. Entrepreneur has set its sights on being the educational hub for franchising. They're providing resources on their Franchise Center for all audiences: existing franchisors and franchisees, people interested in franchising their business model, prospective franchisees, and suppliers.Listen to Josh's conversation with Liane to learn more about the exciting things to come at Entrepreneur. You'll also hear about:The growing need to meet audiences with quality content.The franchising opportunity.Navigating the "noise" and finding success with digital marketing.Giving digital advertising the time and budget needed to be successful.

This week I speak to Lauren O'Donnell founder of the food startup Oatsu! Lauren shares her insights of running a startup from scratch and the steps from moving from her corporate 9-5 job to running her very own food brand! Her overnight oat breakfasts have featured in The Guardian, The Sun, Metro and Entrepreneur Media and I can't wait for you to listen to this episode! Let me know any feedback in the comments!

Dorie Clark has twice been named one of Thinkers50's Top 50 Business Thinkers in the World and is ranked the world's best communication coach. She is an executive member of various organizations. Dorie is a contributor at Harvard Business Review, Entrepreneur Media, and Fast Company, as well as an instructor at LinkedIn. She is also host of Better, a weekly LinkedIn Live interview show for Newsweek. Dorie joins Jeff Gothelf to talk about building a personal brand with your recognized expertise. She shares stories of her professional journey and gives insights from what she has learned along the way that made her forever employable. You'll hear Dorie and Jeff Gothelf discuss: Dorie's forced transition out of journalism, and the evolution of the world of work. How Dorie got her first book deal. Dorie's experience of how sustained effort and commitment gets your foot in the door. What success looks like as an author. The pros and cons of getting a publisher versus self-publishing. How to tell when your expertise has been recognized. Creating the outcomes we want by putting thought behind our decisions. Resources Jeff Gothelf on LinkedIn | Twitter JeffGothelf.com Dorie Clark on LinkedIn | Twitter DorieClark.com The Long Game: How to Be a Long-Term Thinker in a Short-Term World

The secret to YouTube is simple. It's not about you. It's about your audience. On this special preview episode of the Restaurant Influencers Podcast, Sam Zien (Sam The Cooking Guy) talks with host Shawn P. Walchef (Cali BBQ Media) about how he grew his YouTube channel to millions of subscribers and running multiple restaurants. “YouTube is a really simple concept: it's not about you, it's what your customers want.” https://youtu.be/uymy2CLFHSs • SUBSCRIBE TO RESTAURANT INFLUENCERS: https://www.entrepreneur.com/listen/restaurant-influencers • LEARN MORE: https://calibbq.media/blog/new-restaurant-influencers-podcast-series-from-entreprenuer-yelp-cali-bbq-media-toast/ NOMINATE A RESTAURANT INFLUENCER — Do you know someone who is killing it on social media? Let us know by emailing influencers@calibbq.media or sending the @calibbqmedia team a DM on social media. Sam The Cooking Guy is a Restaurant Influencer — After years spent grinding out little-seen YouTube content, Sam Zien (@thecookingguy) began making authentic content about things his audience actually wanted to see. From there the YouTuber saw his star rise quicker and quicker. Sam Zien, affectionately and professionally known as Sam the Cooking Guy, serves as the face of Graze, Not Not Tacos and two Samburger locations. He has flipped the food industry on its head by simply being himself. A man of many hats and few cares, Sam The Cooking Guy has defined conventional wisdom by creating concept restaurants that serve mashed potato tacos and popular videos that teach young men and others how to cook. “I think you learn more when you're enjoying it,” notes Sam Zien while talking to Shawn Walchef on the first episode of the Restaurant Influencers podcast. While Sam admits it took him seven years to discover this simple truth, the proof is in the pudding as Sam is teaching the world how to cook simply by teaching them to make things they can actually make. WHAT DID YOU LEARN from this interview? Let us know in the comments! https://restaurantinfluencers.media EPISODE LINKS: • Sam The Cooking Guy YouTube - https://www.youtube.com/channel/UCbRj3Tcy1Zoz3rcf83nW5kw • Sam The Cooking Guy Online - https://www.thecookingguy.com/ • Behind the Scenes of Sam's Restaurant - https://www.youtube.com/watch?v=apfwiUblg70 • Graze by Sam - https://www.grazebysam.com/ • Not Not Tacos - https://www.notnottacos.com/ • Samburgers - https://www.eatsamburgers.com/ ABOUT RESTAURANT INFLUENCERS: Are you SICK and TIRED of scrolling through your social media feeds and not seeing your business anywhere? Welcome to the Restaurant Influencers podcast series, sponsored by Toast (@toasttab). Every week host Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online. The weekly digital series (audio, video, writing, images) is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media (@entrepreneur), Yelp for Business (@yelp), and Cali BBQ Media (@calibbqmedia). • Entrepreneur - https://entreprenuer.com • Yelp for Business - https://biz.yelp.com • Cali BBQ Media - https://calibbq.media Subscribe to the weekly podcast wherever you listen to audio shows. Follow @calibbqmedia on social media for updates on the show and Digital Hospitality content. https://restaurantinfluencers.media SPONSORED BY TOAST: Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience. Toast — Powering Successful Restaurants Learn more at pos.toasttab.com

Are you SICK and TIRED of scrolling through your social media feeds and not seeing your business anywhere? On the new Restaurant Influencers podcast, top leaders in the restaurant and hospitality industries share their secrets to Smartphone Storytelling and showing up where your customers are spending time online. The weekly digital series is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media, Yelp, and the Restaurant Point of Sale company Toast. 

Are you SICK and TIRED of scrolling through your social media feeds and not seeing your business anywhere? On the new Restaurant Influencers podcast, top leaders in the restaurant and hospitality industries share their secrets to Smartphone Storytelling and showing up where your customers are spending time online. The weekly digital series is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media, Yelp, and the Restaurant Point of Sale company Toast. 

Taylor Foxman is a prominent leader in the beverage industry and the Founder and CEO of The Industry Collective. The Industry Collective is a consulting firm for fast-growing beverage brands that has worked with names such as Archer Roose and BeatBox Beverages. Her greatest strengths come from networking and leadership, sitting as a Board Member for Vin Social, Chief, and Step Up.  Taylor is a Contributing Writer for Entrepreneur Media, coming from a background in media and communication. In 2020, she was named one of PR Week's 40 Under 40. In this episode… While creating a successful startup is less difficult than it used to be, it's far from an easy process. The lack of proper funding or experience can make it difficult to stand out amongst the larger brands. Even some smaller breweries are bought and backed by established names, giving them a leg up over more authentic brands. That support can make all the difference between success and burnout. Taylor Foxman knows this, having started The Industry Collective to do just that. Her firm is made up of experts with the sole purpose of supporting and guiding up-and-coming brands. Many of their beverages have gone on to be household names, such as BeatBox and Archer Roose. Her work in the beverage industry has given her the experience to help brands in need. Now, she might even be able to help yours. On this episode of Pitcher This!, Darren Fox speaks with Taylor Foxman, the Founder and CEO of The Industry Collective, to hear her perspective on building and growing an authentic beverage brand. They go over new trends in marketing, the crucial next steps for small companies, and supporting women in the industry. They also talk about Taylor's career and she's discovered her success. Stay tuned!

Michael is currently COO at Entrepreneur Media, and he has a long and storied history of CTO and SVP roles. He's kind of a big deal. He joined us to chat about how agencies are like foster parents, why short running teams feel like studio musicians instead of bands, why resourcing in agencies is so hard, how to initiate cultural change, and his experience with mindfulness meditation. Lots of meat in this one. Check it! Leave us a review on Apple Podcasts! https://podcasts.apple.com/us/podcast/we-should-be-working/id1545522072 Homepage of the poddy: https://anchor.fm/jace-and-critter/ Critter's email: mikecrittenden@gmail.com Critter's Twitter: https://twitter.com/mcrittenden Critter's blog: https://critter.blog Jace just wants you to leave him alone.

Jaime Schmidt is an entrepreneur and the founder of Schmidt's Naturals, a brand of natural personal care products she started in her kitchen in Portland, Oregon, in 2010.Jaime is known for modernizing natural personal care products, including the customer-favorite deodorant, and bringing them to the mainstream market. Under her leadership, Schmidt's grew into a household name lining the shelves of retailers, including Target, Costco, Whole Foods, Walmart, CVS, and across 30 countries. In 2017, Schmidt's Naturals partnered with CPG giant Unilever, with Jaime continuing as the brand's founder.Jaime is the co-founder of Color, an investment portfolio that specializes in the consumer product industry, retail and e-commerce, brand positioning, and M&A. She is the author of “Supermaker: Crafting Business on Your Own Terms,” a personalized guide on how to put your business on the map, turning your passion into profit. Later this year, Jaime will serve as a mentor on Going Public, a new original series debuting on Entrepreneur Media that allows viewers to invest in IPOs.-----Like what you hear? Let us know and subscribe and share, we really appreciate it! Have ideas or comments for us? Email us at hatchcast@msu.edu. For behind-the-scenes content, check us out on Facebook and Instagram.   Hatchcast is made possible by the Burgess Institute for Entrepreneurship & Innovation at Michigan State University in collaboration with the MSU Entrepreneurship Association & MSU Women in Entrepreneurship. Original Music by Kakia Gkoudina and Karina Stankowski Engineered & Edited by Gabe Hales  Co-created by Aaryn Richard, Tyler Mehigh, & Kurt Creger  Co-hosted by Gabe Hales, Gabe Berke, Diego Fernandez, Danielle Tice, Karina Stankowski, Charlotte Bachelor & Aaryn Richard MSU Burgess InstituteThe Burgess Institute empowers Michigan State University students to learn through action.TEDxMSUTED is a nonprofit organization devoted to Ideas Worth Spreading.

Guest ProfileName:Uti Gabriella ElluWhat They do:  The Head of Experience Design & Execution at Sterling Bank. Sterling Bank Plc “Your one-customer bank” is a full-service national commercial bank in Nigeria that has evolved from the nation's pre-eminent investment banking institution to a fully-fledged commercial bank. Sterling Bank prides itself in its purpose to ‘Enrich Lives', and reflects its overall business aspirations in its vision to ‘be the financial institution of choice'.Company:Sterling Bank PlcNoteworthy: As a seasoned executive, Kuda has served in progressive corporate leadership roles to improve quality customer engagements across various interaction channels and locations in public and private sectors across two continents.BioAlways passionate about her home country Nigeria, Uti returned after 16 years in the UK. Since her return, Uti continued to work as a customer experience professional in the financial services sector. She also continued to follow her passion for the media as a co-anchor on a primetime TV talk show #WAYS where she lends her voice and talent to the topical issues affecting Nigeria. Uti strives to show the world the beauty of Nigeria and her people especially in the city of Lagos.With experience in various disciplines including customer experience, customer service, customer loyalty, digital marketing, strategy, content development, and training, both in the public and private sector across 2 continents, Uti Ellu has been exposed to varied business styles, strategies, and approaches.As the Head of Customer Engagement at Allianz, Uti is responsible for quality customer engagements across various interaction channels and locations. I lead a customer-centric team that delivers efficient and effective solutions to customer issues ensuring that we meet and exceed customer expectations.Uti also worked with these brands - Marks & Spencers, Evans, Blue Square (now BetFair), Virgin Media and Edexcel. Connect with Uti Ellu! Instagram: https://www.instagram.com/iamsyvanti/?hl=enTwitter:https://twitter.com/iamsyvanti?lang=enLinkedIn:https://www.linkedin.com/in/uti-gabriella-ellu-15872082/Facebook: https://www.facebook.com/uti.ellu

In today's podcast, we interview Kari Warberg Block - mother, author, and business owner. Kari became heavily invested in pesticides and the harmful effects they can cause, which lead to her creation of EarthKind, which promotes safe and sustainable pest products that are better for our environment, our families, our children, and ourselves. EarthKind is committed to better social and environmental practices, and was founded to make household products that are both safe and effective. Outside of her business, she is an avid writer. She writes her own blog articles, is a contributing author for Huffington Post and Entrepreneur Media, and recently published her book Gathering Around the Table: A Story of Purpose-Driven Change through Business which became an Amazon top 10 bestseller list in Green Business on release day. Her articles, book, and business bleed everything related to environmental sustainability and entrepreneurship, helping guide entrepreneurs and the everyday citizen to planet-friendly lifestyle choices and innovation in the future of business surrounding sustainability. Find her book here to learn more about the world of sustainability, or go directly to EarthKind's website to order safe household products. We would love to hear from you, and it would be awesome if you left us a 5-star review. Your feedback means the world to us, and we will be sure to send you a special thank you for your kind words. Don't forget to hit “subscribe” to automatically be notified when guest interviews and Express Tips drop every Tuesday and Friday. Interested in joining our monthly entrepreneur membership? Email Annette directly at yourock@ievolveconsulting.com to learn more. Ready to invest in yourself? Book your free session with Annette HERE. Keep evolving, entrepreneur. We are SO proud of you! --- Support this podcast: https://anchor.fm/annette-walter/support

With a career in journalism and writing that spans over 20 years, Kenny Herzog has built a name for himself across multiple publications such as ESPN, Vulture, and Rolling Stone, has interviewed our favorite celebrities and has amidst all of these accolades, stayed undeniably humble. Using his platform to speak about things he cares about, amidst tweets covering the WWE, the Digital Content Director for Entrepreneur Media is an amiable guy, who has a lot of hidden knowledge. This knowledge in which, was exactly what we were able to bring to the light in this interview.

In this week’s episode, I talk with Andreea Raicu, my friend and personal role model. After working as a model, she was invited to a television casting, which led to her long and successful career as a TV presenter. She’s an entrepreneur, a media icon, and an inspiration to many. Together, we discuss: • The meaning of real success • The trip to India that changed her life • How living up to society’s expectations of happiness made her depressed • The strength to be gained from being vulnerable • How writing with your non-dominant hand can help Andreea is one of the most open and honest people I know, and she shares her reasons for being so open about her life. She believes it’s vital that we live our truth, and trying to live any other way can negatively affect our lives. By sharing her story, she’s healing herself and inspiring others to help themselves and find their truth. Find out more about Andreea Raicu’s work here. 

Joshua B. Lee is the Founder and CEO of StandOut Authority, an online marketing agency targeted to give businesses the knowledge and resources they need for growing their digital presence and building lasting relationships. More commonly known as “The Dopamine Dealer of LinkedIn,” Joshua has over a decade of experience in online marketing, entrepreneurship, coaching, and monetizing human connection.  Joshua is a Guest Writer for Entrepreneur Media and has founded sixteen other companies. In this episode… Do you wish there was a way to connect with the human behind a business? In a world that operates digitally, are there times you miss human connection? How can your digital footprint affect your company? Joshua B. Lee is here to answer all these questions and more.  Joshua B. Lee, more commonly known as “The Dopamine Dealer of LinkedIn,” has over a decade of experience with online marketing and monetizing human connection. Along with his digital strategy prowess, Joshua is a business coach, entrepreneur, founder, CEO, and web designer—and he has more than enough tips and tricks to better your business.  On this episode of the Tiger Performance Podcast, host Steve Adams talks with Founder and CEO of StandOut Authority, Joshua B. Lee. They discuss Joshua's entrepreneurial breakthrough, why prioritizing human connection makes all the difference, how to navigate the digital landscape, and much more. You won't want to miss this exciting and informative episode of the Tiger Performance Podcast!

Mita Mallick is Head of Inclusion, Equity, and Impact at Carta, a contributor at Entrepreneur Media, and the author of the popular “Please don’t” column at SWAAY. Additionally, her work has been featured in Harvard Business Review. She has led iconic brands like AVEENO, Suave, Dove, and Vaseline, where she signed Viola Davis to be the Vaseline Healing Project Ambassador. She joins Marcel Schwantes to discuss the biases against working mothers in organizations and how to combat them.  Paid time off is not enough to support women, Mita says, because there is a common social bias which affects them during their maternity leave. Unfair treatment persists after they return and holds them back. [2:37] Mita shares her experience with unfair treatment on the job during her maternity leave. Her employer offered her position to another worker, even after assuring her she would retain her role in the organization when she returned. “This is [not just] my story,” she says, “it’s the story of so many women and this happens every day.” [6:42] Mita talks about the conversations managers should be having with employees going on maternity leave. Managers should provide employees with feedback on their performance and the state of their assignments, so they know where they are leaving things and do not have to worry about work on their time off. [10:23] “I strongly believe our employees are our forgotten consumers,” Mita claims. “As companies, we spend so much time thinking externally about who we sell to and how we get them to try our products. [We need to also] ask [our employees] what they want and need, and provide it for them.” [15:25] Women have been disproportionately affected by the COVID-19 pandemic. Since the start of the pandemic, five million women have lost their jobs, and 2 million have permanently left the workforce. Additionally, there are 3 unemployed working mothers to every father who has lost his job. Black and brown women are even more affected by their job losses. [17:41] Having a gap in your resume makes it more likely for you to be seen as lazy, incompetent, and unambitious, Mita remarks. Because of this, it may be difficult for women who have been forced out of employment due to the pandemic to find new work. “When advertising, companies need to be open about them being okay with prospective employees having a gap in their resume,” she adds. [21:21] Marcel asks Mita why the role of a Chief Diversity Officer is important to an organization. She responds that it’s to ensure that employees’ needs are met, so it enhances the organization’s overall performance and strategy. [24:41] “Kindness is such an underdeveloped, underutilized, and underrated leadership trait,” Mita comments. “Kindness and love are connected. [Leaders can] show love at the workplace by honoring their employees’ experiences and contributions.” [30:24] Resources Mita Mallick on LinkedIn  Maternity Leave Isn’t Enough to Retain New Moms

Michael Donnelly has been planning memorable experiences since her 7th birthday party at Leaps n' Bounds. As CEO of Red Suede Shoes and Founder of the FWD Collective, she carries the same tenacity as her 7-year-old self, and leads her events and team with the idea that "business gets done when people have fun."Michael has been the force behind some of the country's most popular large-scale tech and business events, including Techweek, Fear Paradox Summit, and FUND Conference. After helping to put together a number of events for clients, she decided to follow her passion of encouraging professional inclusion at all opportunities and founded FWD (For Women & Diversity) Collective, formerly known as VentureFWD. FWD Collective hosts summits internationally featuring women, P.O.C., and under-represented communities. FWD summits connect emerging entrepreneurs to established business professionals by facilitating discussions on business development, venture capital, and building teams. To learn more check out www.fwdcollective.ioAdditionally, Michael's vibrant personality shines through in building creative experiences and campaigns for clients including Microsoft, Verizon, Walker Sands, and a number of Chicago's small businesses and start-ups, as well as on camera as an affiliate partner with Entrepreneur Media. Through her partnership with Entrepreneur Michael creates content and reports live at national events and hosts the show 're_define work' a growing digital resource for aspiring entrepreneurs. Michael resides in Chicago with her pup Lux, is a founding member of the extreme networking group House Akros, serves on a few local boards including the Boys & Girls Clubs of Chicago and the mHUB Venture Board, loves to Stand Up Paddle Board, and is all about the #scrappytosavvy life.

Ray Leonard joins the show to talk a ton of boxing. He tackles subjects like celebrity exhibition matches, boxing history, and trivia. Don't miss this interview with the son of boxing legend Sugar Ray Leonard!

Mat Franken is the Founder and CEO of Aunt Fannie's, a line of healthy cleaning household products. Like many in the health and natural space, Mat did not set out to become an entrepreneur: his company is the direct result of a family medical challenge. Wanting to share what he discovered, he launched the first Aunt Fannie's product in 2015. And so began the company’s mission to prioritize wellness from the outside by creating people-friendly, pet-friendly, and non-toxic products for all. Outside of Aunt Fannie’s, Mat is a Contributor at Entrepreneur Media, Advisor at adVenturesAcademy, and a Mentor with Built Oregon. He holds a Bachelor of Arts degree from the University of Florida. Here’s a glimpse of what you’ll learn:  Mat Franken shares the story behind founding Aunt Fannie's  How Mat's background in finance helped him in the new business How Mat began making his products at home, brought in professionals to create great formulations, and started selling in Whole Foods Selling directly to consumers and how Mat transitioned to selling in conventional stores How Aunt Fannie’s has been impacted by COVID-19 How Mat bootstrapped Aunt Fannie’s and what he learned from the experience The non-cleaning products sold by Aunt Fannie’s and the first employees Mat hired Mat talks about his future plans for Aunt Fannie’s, his thoughts on how COVID-19 has changed our buying habits, and how he wants to scale the business The biggest challenges Mat faced growing his business and how he handled them Where to learn more about Aunt Fannie’s and healthy cleaning In this episode… A little-known fact: most household cleaning products contain harsh chemicals that are harmful to our health. Since the FDA doesn’t regulate this industry, many companies fail to list all the ingredients they use to formulate their cleaning products. The result? Household cleaning products with ingredients that are harmful to humans, pets, and the environment. When Mat Franken's child developed health challenges, he discovered that the cleaning products used in his home were causing the problems. He set out to find a solution and ended up crafting his own product—with results. From his own success, he decided to start a business and provide the same solution to other people. Mat Franken, the Founder and CEO of Aunt Fannie's, is this week's guest on the NexxtLevel Podcast. Today, he talks to Steve Cleere about his journey to find the right cleaning products for his family and how that led to his business, Aunt Fannie's. Mat also shares how his background in finance helped him bootstrap the business and his strategies for handling the challenges caused by the pandemic while continuing to grow the company. Subscribe and Listen on: iTunes Spotify Stitcher Google Play Deezer iHeartRadio TuneIn Radio Public Amazon Music Resources Mentioned in this episode Kitchen2Shelf Kitchen2Shelf Webinars NexxtLevel Marketing Aunt Fannie’s Aunt Fannie’s on Amazon Mat Franken on LinkedIn Duraflame Mrs. Meyer's Clean Day Sponsor for this episode... Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.  Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow. Visit their website to get access to some free tools that can help you understand where your business stands.  Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.

Kicking off today's interview for the M.A.D.E. MEN PROJECT is Financial Coach, TEDX Speaker, and best selling author, my good friend, Rahkim Sabree. Rahkims' work has been featured in Black Enterprise, Thrive Global, Entrepreneur Media, Yahoo Finance, Authority Magazine, The Grio, and Business Insider. Rahkim shares with us his family values, the legacy of his grandfather, his take on masculinity, and the importance of financial literacy. Hope you enjoy!

Black Entrepreneur launches the modeling division of Madison Avenue Entertainment Group and offers a $2 million photo publishing contract proposal to all aspiring models, actresses, exotic dancers , adult film stars, female rappers and singers, etc... --- Send in a voice message: https://anchor.fm/themaegmovement/message Support this podcast: https://anchor.fm/themaegmovement/support

Javier Hasse is the CEO of El Planteo, Managing Director of Benzinga Cannabis, Book author with Entrepreneur Media, and a weed reporter for various publications including Forbes, Playboy, CNBC and CNN. Based in Latin America, he specializes in covering cannabis, hemp, CBD and psychedelics news, information, events and tech with a focus on finance and […]

Rahkim shares his take on being financially irresponsible. He tells his story and then give tips on how you can be financially responsible. Rahkim Sabree is an emerging leader in financial education and empowerment. He is a TED speaker, best selling author, and 3x founder. He has been seen in Black Enterprise, Thrive Global, Entrepreneur Media, Yahoo Finance, Authority Magazine, The Grio, and was recognized as a top innovative coach by Business Insider. Rahkim can be cane found across all social platforms @rahkimsabree The host can be found at: www.itsmymoneyjournal.info www.instagram.com/itsmymoney_ www.twitter.com/itsmymoney_ Facebook group: https://www.facebook.com/groups/669214233482185/?ref=share

Rahkim Sabree is an emerging leader in financial education and empowerment. He is a TED speaker, best selling author, and 3x founder. He has been seen in Black Enterprise, Thrive Global, Entrepreneur Media, Yahoo Finance, Authority Magazine, The Grio, and was recognized as a top innovative coach by Business Insider.We talked about price setting, poverty mindset, and much more!Check out Rahkim's website rahkimsabree.com

In this episode, Chris talks to writer and lifelong wrestling fan Kenny Herzog. Kenny Herzog is currently the Digital Content Director at Entrepreneur Media but he's written about professional wrestling for countless outlets including Rolling Stone, New York Magazine, Vulture, and The Ringer. He's also the host of his own podcast, Outside Interference with Kenny Herzog on MLW Radio. Kenny and Chris talk about his writing background and extensive coverage of all things wrestling. They also discuss their unsuccessful attempts to avoid spoilers, some of the popular conspiracy theories in professional wrestling, and the future of the sport after the pandemic ends. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/not-about-wrestling/support

Our guest today on the Success InSight Podcast is Divya Parekh.Divya is a Leadership and Branding Coaching and works with corporate leaders, achievers, and entrepreneurs looking for profound and quantitative tools to catalyze change in their spheres of influence.Divya wears many hats, including being the CEO of the DP Group. She is a member of the Forbes Coaches Council, a faculty member for the International Coach Academy, an Executive and Business Leadership Instructor and Trainer at North Carolina State University, a Contributing Writer for Entrepreneur Media, and an Opinion Columnist for CEOWORLD magazine.Divya has numerous books to her credit, including:Expert To Influencer: How To Position Yourself For Meaningful ImpactThe Art of UnLearning: Top Experts Share Personal Stories of Moving from Tragedy to Triumph. Book 4 of 4: The Art of UnlearningThe Art of UnLearning: Top Experts Share Personal Stories on The Courage to Step out of Your Comfort Zone. Book 3 of 4: The Art of UnlearningThe Art of UnLearning: Top Experts Share Personal Stories on the Power of Perseverance. Book 2 of 4: The Art of UnlearningThe Art of UnLearning: Conscious Choices for Empowered Living - Book 1 of 4: The Art of UnlearningThe Entrepreneur's Garden: The Nine Essential Relationships To Cultivate Your Wildly Successful BusinessUnlock Your Future: The 7 Keys to SuccessAppreciative Inquiry: The Art Of Unconditional Positive QuestioningClick here to visit Divy’s Author page on Amazon.To learn more about Divya and her work, visit her website at https://entrepreneur.divyaparekh.com/Divya also invites you to connect with her on Linkedin at https://www.linkedin.com/in/divyaparekh/The SuccessInSight Podcast is a production of Fox Coaching, Inc. and First Story Strategies.

In this episode, Tiffany catches up with Rahkim Sabree after a year from being a guest on the show.  Listen to see what he has been up to!  They cover everything from motivation to mental health and imposter syndrome.  You don't want to miss it! About Our Guest Rahkim Sabree is an emerging leader in financial education and empowerment. He is a TED speaker, best selling author, and 3x founder. He has been seen in Black Enterprise, Thrive Global, Entrepreneur Media, Yahoo Finance, Authority Magazine, The Grio, and was recognized as a top innovative coach by Business Insider. Follow him on Twitter: twitter.com/rahkimsabree Follow him on Facebook: facebook.com/rahkimsabree Follow him on Instagram: instagram.com/rahkimsabree Visit his website: www.rahkimsabree.com Personal Finance is a Team Sport with Rahkim Sabree (Episode 12): https://www.moneytalkwitht.com/blog/personal-finance-is-a-team-sport Connect with Tiffany on Social Media Facebook: Money Talk With Tiff Twitter: @moneytalkwitht Instagram: @moneytalkwitht LinkedIn: Tiffany Grant YouTube: Money Talk With Tiff Channel Pinterest: Money Talk With Tiff

Cynthia is the Founder & President of the luxury cannabis brand House of Saka, as well as the Founder of the cannabis industry’s newswire and entrepreneur tech suite, AxisWire, and Co-founder to Green Market Media which is currently most recognized for its cannabis finance news publication Green Market Report and its conference series Green Market Summit. She is also a Co-founder of the network Industry Power Women.KCSA Strategic Communications acquired her leading cannabis and hemp public relations firm Salar Media Group after being in operations for three years. She is a council member on Forbes Communications Council as well as a contributing writer for Entrepreneur Media on the leading women and business of cannabis.Cynthia has been named as one of 15 of the most Powerful and Innovative Women in Cannabis by Forbes, one of 20 Women set to Dominate the International Landscape in Cannabis by Benzinga as well as named as one of the 20 Most Influential Women in Cannabis by High Times, and one of the 35 Most Influential Women in Cannabis by Entrepreneur Media.Cynthia received her degree from the University of Pennsylvania, as well as a certificate in political journalism from Georgetown University.

Entrepreneurs everywhere are navigating the complexities of life caused by Coronavirus. How do you find the right rhythms of work and life when quarantined at home? How can your business thrive when everything seems to be falling apart? We sat down with Jason Feifer to chat through the questions we are all facing. Jason shares how we can turn tragedy into victory by seeing the opportunities and innovations that are possible because Coronavirus is changing the ways we work and learn. Covid-19 is changing every aspect of life, but it doesn't have to be all bad.Earlier in the episode, Jason shares his story of how his love for journalism led him to become the Editor in Chief of Entrepreneur Media. Later in the episode, he shares how trust is the basic advantage that many of us are forgetting in our lives and businesses.LinksJason's Website: https://www.jasonfeifer.comAbout Jason FeiferJason Feifer is editor in chief of Entrepreneur magazine, and host of three podcasts: Pessimists Archive, a history show about why people resist new things; Hush Money, about all the ways money makes life awkward; and Problem Solvers, about how entrepreneurs solve unexpected problems in their business. He was previously an editor at Fast Company, Men's Health, Maxim, and Boston, and has written for New York, ESPN, Slate, GQ, New York Times, Washington Post, The Guardian, and others. A novel he co-wrote with his wife, Mr. Nice Guy, is currently being developed for television. Jason lives in Brooklyn.

Robert Glazer is the founder and CEO of the global performance marketing agency, Acceleration Partners. A serial entrepreneur, Bob has a passion for helping individuals and organizations build their capacity to elevate.Under his leadership, Acceleration Partners has received numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards (2 years in a row), Ad Age’s Best Place to Work, Entrepreneur’s Top Company Culture (2 years in a row), Great Place to Work & Fortune’s Best Small & Medium Workplaces (3 years in a row) and Boston Globe’s Top Workplaces (2 years in a row). Bob was also named to Glassdoor’s list of Top CEOs of Small and Medium Companies in the US, ranking #2.A regular columnist for Forbes, Inc. and Entrepreneur, Bob’s writing reaches over five million people around the globe each year who resonate with his topics, which range from performance marketing and entrepreneurship to company culture, capacity building, hiring and leadership.Bob shares his ideas and insights via Friday Forward, a popular weekly inspirational newsletter that reaches over 100,000 individuals and business leaders across 50+ countries. He is the host of the new podcast Elevate with Robert Glazer, where Bob sits down with leaders, thinkers and authors to discuss personal growth and helping others live their best lives. Bob is also the author of the international bestselling book, Performance Partnerships, and Elevate, which is coming out October 1.Outside of work, Bob can likely be found skiing, cycling, reading, traveling, spending quality time with his family or overseeing some sort of home renovation project.Visit Robert at https://www.robertglazer.com and get his new book, Elevate.

Weed. Grass. Reefer. Dope. Ganga, Skunk. Mary Jane. Herb. Pot. Whatever you want to call it, It's all cannabis, Marijuana. It comes in many forms and it's a tremendous global legal and illegal market. Here in the US the marjuna reform is spreading like wild pot fire across the country, and this couldn't make me happier. In the US as many states are or have legalized medicinal and recreational marijuana, the market has exploded and with that, created a new industry that needs market support. Since 2009, my guest today, Jared Mirsky and his award-winning cannabis-focused branding and marketing agency, Wick & Mortar have been doing just that. They have been featured in dozens of magazines including Entrepreneur Media, Forbes, Wired, Cheddar, National Geographic, Huffington Post, and CNN Money. 2018 was the most explosive growth year yet, and Wick & Mortar continues to rack up awards and honors such as Top 40 under 40 in Marijuana Venture Magazine and most recently ranked #193 by Entrepreneur 360. Not content with simply winning awards, Jared continues to shape an industry and is now a regular contributor to Forbes, High Times, Entrepreneur, and The Fresh Toast. Despite the successes, for Jared, the greatest achievement in his life is his son. Rebranding #Cannabis is his mission, and he aims to accomplish this by helping to educate the industry on the power of successful branding in the cannabis space and the impact it has on the world. I am super excited to have him on the show today to talk about his journey and a whole lot more... #podcasthost #cannabisretail #cannabisbusiness #cannabiscommunity

Mike Koenigs was a serial entrepreneur, 13 time #1 best selling author and speaker and he was also a stressed out work-a-holic. Then it happened…a scary and life-threatening diagnosis: Stage 3A Cancer. He went through a major surgery, four months of intravenous chemotherapy, 33 radiation treatments and oral chemotherapy  Cancer WOKE HIM UP but surviving cancer is not what saved him.  Mike believes that his cancer was caused by a combination of an unmanaged diet, an incredibly stressful 30 years of hard work, running multiple businesses but more importantly: unmanaged emotions. Ultimately, he shares that cancer was his greatest mentor and teacher. Two years after his diagnosis and treatment, he wrote the book, “Cancerpreneur” to help other entrepreneurs thrive and survive through a cancer treatment and diagnosis with their marriage, family and business intact. The book and training has saved dozens of lives he knows of and possibly hundreds more.  TODAY Mike is thriving, sold his 4th business and an investor and advisor to Fortune 500 CEOs and companies including Bulletproof Coffee, Upgrade Labs, Entrepreneur Media, Dave Asprey, ClickedIn.io, Fenix Space, Good Idea Beverages and hosts a podcast, “Capability Amplifier” with Strategic Coach founder, Dan Sullivan. Join in today and learn EXACTLY how Mike Konenings leveled up and created everything from nothing! In this episode, you will learn: How slowing down can sometimes speed you up Why you need to take care of yourself first Why "hustle" isn't the answer

With the media landscape changing at a rapid clip, journalists need to adjust and adapt to evolve with their profession. The rise of digital, as well as video and podcasts, also means today's journalists need to be tech savvy and rely on strong connections within their networks.    Take Stephen Bronner, who has been a journalist and editor for more than a decade, including more than five years as the editor at Entrepreneur.com. He has worked intimately with CEOs, founders, business leaders and experts to share their stories on Entrepreneur Media's website, which brings in nearly eight million unique visitors every month.    In this episode of The SuccessLab Podcast, Stephen pulls back the curtain on life as a journalist, including working his way from community news to eventually building Entrepreneur's outside contributor network. He shares insights on building relationships with sources, identifying stories that will resonate and advice for journalists looking to advance their careers.   Would you tell us about your career journey so far in journalism? It's been insane to say the least. I graduated from journalism graduate school in 2008, at the height of the recession. They told us, "All newspapers are going to go away and everybody's going to go digital. Good luck out there." I didn't find a job for about five months, and ended up taking a job for $23,000 working at a little community newspaper on Long Island, New York. I did that for six months, and then I was able to go back to a place where I had been freelancing, which is a free daily newspaper in New York called AM New York. I became one of their editors, doing front-of-the-book niche and world news. Then my old boss at the community newspaper called and said, "Hey, I've been working at this company called Patch. Do you want to join me?" I ended up covering the same community again, and I did that for three years.   Later I ended up at Entrepreneur as their contributors editor and I was tasked with building their outside contributor network – CEOs, media executives, business professionals and the like – to generate story ideas and write columns for the site. When I started out there were probably around 20 writers, and then we ended up having hundreds and hundreds of contributors. Then I was promoted to the news desk at Entrepreneur and did that for about three years. And now I am looking for my next opportunity, as they say. It's been tumultuous.   Are there any favorite stories you've covered? Over the past few years I've had the chance to cover the packaged food industry, which is kind of at a weird place right now, because milk is no longer milk, meat is no longer meat. Things are changing. There's been a lot more science to push things in the right direction environmentally wise, and taste-wise. I would say packaged foods have gotten significantly better –– better for you, better tasting, better for the planet. That's where most of my attention has been going.   In terms of the stories in that vein, I got the chance to interview Ethan Brown of Beyond Meat, which was one of the first Q&As that I did in this area. He was very inspiring to talk with. Then one of the last stories that I did at Entrepreneur was about a company called Perfect Day. These are two guys who have invented a flora-based milk protein. The thrust of it is that they've created, through genetic modification, the exact same structures that are in milk dairy. They want to basically be the provider of this dairy alternative to the entire food industry.   What's been one of the best things that you've done to propel your career forward? It really comes down to luck. I don't mean that in randomness, but putting yourself in the best position to move your career forward. I was very fortunate at Entrepreneur to have a good supporter in Ray Hennessey, the editorial director who hired me. He laid out the vision and the goals that he wanted me to accomplish. As he had a vision to expand Entrepreneur, he included me in that, and that's how I ended up at the news desk.   What is one of the best ways you've made impactful connections for your career? That's a tough one. I don't network, per se, which is probably insane for me to say. You develop friendships with people that you work with, and hopefully you stay in contact even if it's just through LinkedIn, keeping up on their careers as they move forward and then keeping those connections warm as you make your moves. Grad school was a good place for that. Patch was a great place for that, because Patch employed so many people and they're everywhere now.    Is there anyone who has shaped your journey significantly? The editor at my first job, Paul Shapiro. He's doing content marketing now, but he was a good supporter of me because he hooked me up with Patch and that helped my career a lot. And then, as I mentioned, Ray Hennessey was an early supporter of my skills and my ability while I was at Entrepreneur. He was just a good person to be around.   How have you seen journalism change over the last decade? I think what's been the biggest change is the internet has democratized journalism in good and bad ways. Not everybody reads the same news anymore, so not everybody subscribes to the same facts anymore. You could have more voices, which is great, but more voices also bring pitfalls.    In terms of actual changes, I would say video is probably the biggest. Online video is a trend that just keeps popping up. When I was in grad school, it wasn't on the radar. We were still being trained to do slideshows. Radio is still kind of a thing, and podcasts have roared back to life, which is just radio segments really. I imagine those two – video and podcasts – will have some staying power, as well as good writing, of course.   How do you spot trends and identify stories that will resonate? I can't actually say I know what resonates, but I understood Entrepreneur's audience pretty well. They love stories that will unlock the secrets to them becoming millionaires. In terms of covering a beat, it's really just talking to people constantly and seeing what they're excited about, and usually that will point you toward trends. If you hear the same thing from three different people, then we in the media industry regard that as a trend. Twitter's also a good source because it can point you to what will be talked about in the future as well.   How do you go about making genuine impactful connections with your sources? The number one is to be prepared. Learn about their businesses. See what they've written. See what they're excited about. Then just have a conversation with them. At least in the niche that I worked in, people really wanted to talk about what they were doing. They were excited and loved the opportunity to explain it to people as well. It also helps creating a backlog of your work and having them see it. If you do your job well, then they'll be more willing to talk to you because they can see that you have good intentions and that you want to tell their story.   What is your advice for fellow journalists looking to advance their careers? Go deep on something that you're interested in. If you want to cover a beat, then read up on it, talk to people about it and get the word out that that's what you're interested in. Most people I've encountered will have no problem speaking to you. If it's a journalist in the field, say, "I really appreciate your work. I'd love to take you out for coffee." Journalists love free coffee.

This week I had a chance to catch up with my friend Chris Williams ii (Instagram: Chriswilliams.ii). "You need Zero Degrees to be a business owner, but you need a degree to work for a business." Chris is a college drop-out who's success wasn't defined by a degree, just faith, and hard work. In just a year he has gone from being homeless in Miami to making Six-figures in Atlanta to being the First African American Male Subway Franchise Owner in Subway. How amazing is that? And guess what? His journey doesn't stop there! Credit Strategist Mentioned Andy Thibo (Instagram: Justask_andy) Suggested books Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need - Author: The Staff of Entrepreneur Media inc. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Author: Micahael Gerber Rich Dad Poor Dad - Author: Robert Kiyosaki and Sharon Lechter Accounting for your small business - Author: N/A --- Support this podcast: https://anchor.fm/milan-mobley/support

Discover why "GOOD" branding is even MORE important for cannabis based product and service providers than ever before. We caught up with Jared Mirsky, owner of the oldest and most renown cannabis-focused branding agency in the nation (Wick & Mortar).Since 2009 Jared Mirsky and his award-winning cannabis-focused branding agency, Wick & Mortar have been featured in over 15 magazines including Entrepreneur Media, Forbes, Discovery Channel, Huff Post, CNN Money, Geekwire, The Dieline, High Times, Dope Magazine, NW Leaf Magazine, Leafly, Cashinbis, Top 40 under 40 in Marijuana Venture Magazine, and most recently the Dope Magazine Industry Award Winners for “Best Cannabis Design Firm,” two years in a row.In this episode Jared lays out the exact steps to creating a masterful brand without the headache and repercussions of going blind. Discover how to:* Avoid the Most Common Mistakes When Starting a Cannabis Company* Learn How to Future Proof Your Brand * Get a Branding Blueprint for Your Business* Get Tips on Taking your Cannabis Brand to the Next LevelCheck it out and make sure you "SUBSCRIBE"!!GET A FREE 30-MINUTE STRATEGY SESSION WITH JAREDwww.realcannabisentrepreneur.com/jared Support the show (http://www.realcannapreneur.com)

Dustin is the Chief Wealth Evangelist at WealthFit. Prior to joining WealthFit, Dustin co-founded a multi-million dollar company. He left to pursue his mission of empowering others and has since gone on to become an advisor for “Podfest Multimedia Expo”, a columnist with “Entrepreneur Media”, and the co-author of No B.S. Guide to Powerful Presentation. What you’ll learn about in this episode: How Dustin’s life as an entrepreneur led him to leave his business and pursue wealth creation Why Dustin believes passionately in wealth creation, and why he feels it is an important fit for entrepreneurs Why Dustin founded WealthFit, and how the WealthFit platform works to offer a variety of wealth creation courses Why you should make sure to diversify your assets to protect yourself, and why timing matters Why your geographic location can give you new opportunities but ultimately isn’t the only factor that matters Why Dustin does the work he does, and why he feels that wealth-building and money management aren’t taught correctly How financial advisors and the media aren’t great places to learn to manage your money, and why WealthFit works differently Why Dustin struggled to leave his business, and why he refers to it as his “surrender moment” How to get more information about the services Dustin offers and a free course from WealthFit Additional resources: Email: dustin@wealthfit.com Website: dustinmathews.com Website: www.wealthfit.com Website: www.myinvestmentservices.com

What if I told you that you could invest $6,000 in your marketing and get a ONE MILLION percent return on investment? Sounds pretty good, doesn't it? This is exactly what Ryan Bonnici did during his time at HubSpot, and what he is planning on repeating now that he's taken on the role of CMO at G2 Crowd. This week on The Inbound Success Podcast, Ryan shares exactly what he did to deliver unheard of results and how you can do the same thing for minimal investment. His approach is simple, accessible and something that any business can replicate quickly with a bit of out-of-the-box thinking and the help of a web developer. Listen to the podcast to find out how Ryan helped HubSpot generate $64 million in revenue from a $6,000 marketing investment - and what it takes to get similar results for your company. Transcript Kathleen Booth (Host): Welcome back to The Inbound Success podcast. My name is Kathleen Booth, and I'm your host. This week my guest is Ryan Bonnici, who is the CMO at G2 Crowd. Welcome Ryan. Ryan: Hey, Kathleen. It's so great to be here. Ryan and Kathleen recording this episode Kathleen: Yeah, I'm excited to talk with you today. Before we jump in to our topic, tell our audience about yourself. About Ryan Bonnici Ryan: Absolutely. So, I'm the chief marketing officer at G2 Crowd, and I've been here for, gosh, a little under a year now. G2 Crowd is the world's largest business intelligence software reviews platform. We do a lot of different things, but ultimately, we help millions of buyers every month find the best software and services to use for their business because, I think we all know, just like you and I right now Kathleen, are speaking on software to make this call happen. Software really fuels business today. You can't really run a business without software, even if it's a top of the line. So, software's huge. It's a $4 trillion industry each year. And so, yeah, we're right in the heart of that, and it's a really fun place. A little bit about me and background, gosh. I started my career at Microsoft doing consumer marketing, loved that, and then I moved to a company called ExactTarget, which was an email marketing service provider that folks might remember. It was acquired by Salesforce a couple years ago for two and a half billion I think. I was at Salesforce then for a couple of years leading their APAC marketing team - Asia Pacific marketing - which was fun so, got a lot of experience with link building, marketing, and demand generation in different regions and launching in new countries, and no cross language fun. And then from Salesforce I moved to HubSpot, where I was doing a similar role leading their APAC marketing, and then I moved over from Australia to HQ in Boston and was leading their corporate marketing. So running everything from all of their social media accounts, to all of their PR strategies, to their campaigns, so all things digital and brand marketing really. So, that was a crazy time and a really fun time, I mean HubSpot was an amazing company. And then I moved to G2 Crowd late last year and have just never been happier Kathleen. I just love this role, I love this company and it's been such a crazy year. When I started, there were five marketers on the team and now I have thirty marketers. I've hired like 25 people since the start of the year. And the team's just like- Kathleen: Wow. Ryan: ... Yeah crazy growth. I've hired a lot of people over the last decade, but never have so many people, so quickly ... and it was kind of a whirlwind, but we hired some amazing people and we had to relocate a lot of different folks from different places. I'm really happy and excited and so really happy to be here with you. Kathleen: Yeah you know it's interesting. I've been familiar with G2 Crowd for a long time. Before I was at IMPACT, I used to own my own digital marketing agency that I had for eleven years and we were HubSpot partners, so I certainly reviewed HubSpot on G2 Crowd, as well as a number of other software platforms. But where I really found G2 Crowd could be extremely helpful for me, both at my agency and then at IMPACT when I first joined, I was on our sales team, was in a sales capacity. We were looking to sell marketing services and we always did marketing on HubSpot. It just so happened that that was our platform of choice. So, inevitably, when I would be talking to a prospective client that didn't yet have a marketing automation software platform and I would mention HubSpot, the question would always come up, "Why HubSpot, why is it so great?" And I always found that the most powerful thing that I could do, instead of signing HubSpot's phrases or sending them to a page on my site or HubSpot's site - I mean I of course did all that - but the most powerful thing was to be able to just say, “Here's this third-party review site. Look at how it's ranked. This is completely impartial and you can compare and contrast it against everything else here.” That was the thing that always seemed to seal the deal for people, because as much as you can establish yourself in a position of trust as a sales rep, they're never going to trust you quite as much as the thousands of other people out there who've reviewed the product. So, it's a great platform. Ryan: Yeah, absolutely. It's a great platform. Software is kind of going through this really interesting renaissance and progressing growth, and I think that if you think maybe back twenty or so years, software was in its infancy and it was really clunky and it was typically very enterprise focused, with a long sales cycle, and complex, long implementations. I remember when I was at Microsoft, which was only ten years ago, the implementation time for a Dynamics CRM, which wasn't in the cloud back then even, was just very different to how technology is today. I mean all people that have bought software, have been burned by software that they were told will do one thing, and then when they get it, they realize that it actually doesn't do that. So yeah, I think marketers, we do a really good job at marketing products and sometimes we do too good of a job whereby I call it vaporware. It's like software that a product marketer has made look really pretty on the site, but the reality is that the product doesn't actually exist today. That's what I love about moving from software companies to now, you know, G2 Crowd, where we're really impartial to your point and we're this marketplace that helps connect buyers with sellers. It's a really fun place to be. Kathleen: And I will say the other thing about marketers, is that we do have a little bit of 'shiny object syndrome' when it comes to software. I'm responsible for my company's marketing software spend and I get a case of angina every time I look at the recurring monthly expenses of that budget, so I'm constantly trying to figure out, do we really need this?  Ryan: Yeah. Kathleen: Being able to vet those expenses before they come on, is fantastic. So, you came on to my radar when somebody said this is a guy who is able to generate - what was it? - 64 million dollars in revenue, from a six thousand dollar marketing budget. Somebody said that and I was like, “That is someone that I need to interview.” Because that's like the perpetual challenge as an inbound marketer right? Every company of course has a goal for their marketing, but not every company has a budget to match their goal. It's that old 'champagne taste on a beer budget' kind of conundrum. And so, when I heard that, I thought, “Wow. There's got to be some really great lessons to be extracted here, that really anybody could use.” Because six thousand dollars is an amount of money that's incredibly acceptable for the vast majority of my listeners. So, let's start at the very beginning. Where were you when this happened? What were the goals that you were going after? Who was the audience?  How Ryan Generated $64 Million in Revenue from a $6,000 Marketing Spend Ryan: So, this all started in early 2016 and at the time I was living in Sydney Australia, which is where I'm from originally as you can probably tell from my accent. I was with HubSpot for about a year at this point. I always find this as a random side note that when you move to a new company, I feel it takes the first six months to just learn the basics of the company like how things work, how the strategy works, like get programs up and running. It was kind of at that one year mark where I was finding really cool, creative ideas that maybe will surpass what others in the organization are thinking. I don't know why, I'm just an ideas person. I love thinking outside the box and doing fun things. And so, at that year point I was starting to get to know the business and I was hitting all of my goals really easily. I had an amazing team under me, and our goals at that time were to drive marketing qualified leads to the sales team. So, that was kind of the core goal. And one of the things that I always said to my team was that generating MQLs isn't that much thought, it's pretty basic. You create content, that content converts to a lead, and then you write an email to them saying ... we would send emails every Tuesday and Thursday, and they would have a download for the person. And then there'd be a follow up CTA of like, “Hey, you've enjoyed this email marketing ebook, would you like to chat with someone from HubSpot who can help you assess your email marketing strategy.” So very value ad ... and helps when you have a sales team that understands this approach. They do a really good job of actually adding value to the person while also obviously trying to prospect them and see if they could buy HubSpot's tools. So we'd been doing that for a while and we started to consistently hit our goals, and I think to me, in any job that's when the fun begins, once you've worked out, "Okay, I know what I need to do to hit my goals." Hitting the goals is typically the boring part. It's the creative testing outside of the standard that you can have a lot of fun with. So, the team and I sat down ... and I remember just thinking back, we kind of sat down and said, "Okay, so the people that buy from HubSpot are businesses, typically small businesses, but businesses of all sizes can use HubSpot." And so, we said, what are some of the things that business people do? Because we kind of exhausted the typical things that marketers and sales people do, right? So, as we were sitting down, we're thinking that, okay, where a business starts, like let's just think of a very early stage business. What does someone do? They buy the domain name, they probably buy Google apps, or maybe in the minority they buy Windows or Microsoft 365 for their email. And then, they get business cards and then they set up an email signature for their Gmail. And that's stuff that everyone does at every company. When I joined Microsoft I remember ... I vividly actually remember designing my email signature and looking at other people in the org, and copying and pasting what they had. And, I noticed that at HubSpot that was the same and everyone had different email signatures. And so, this is I think what I try and teach people to do, that we I think did well at HubSpot, and I've had my team do as well here. When you have an idea about content to create that you think your buyer persona might like, don't just create it because you have a gut instinct or you know they will like it. Use a tool like SEMrush or Ahrefs to actually work out whether people searching for this term in a high volume. And so, we looked at it and the search terms "email signature" and "email signature generator," they both have combined on hundred thousand plus monthly searches in the US alone I think. Globally it was much larger than that. And we were thinking about it like, what better to create than an email signature generator because all the things that go into creating an email signature are the things that typically go into a lead form - you know, your name, your job title, your cell phone number, your email address, et cetera. And so, we worked with a HubSpot partner in Sydney - there's a guy called Ken that runs it and I still work with Ken today, he's building a tool for me right now at G2 Crowd, which is gonna drive lots of leads in the traffic for us here. Which is a secret for now, but I'll tell you about it when it's live. Kathleen: We'll have to do another episode. Ryan: We'll have to do another one when I complete it and have results. I've done this a few times now, and it's never not worked for me yet. And so, yeah we made it, it took maybe a month or two to build, six thousand dollars like ... crazy cheap money. I had a rockstar on my team, her name was Alissa, and she, over the course of the first month of launch, she looked at generating links to our email signature generator from other sites that ranked highly for that term. And then, yeah, gosh, from when we launched it like I think in April 2016 till about August 2016, we were generating upwards of 50 thousand organic visitors a month. Kathleen: Wow. Ryan: And it has something like a 50 to 70% conversion rate to lead, which is crazy high for a landing page. But, this wasn't like your typical landing page, this is a tool, and anyone that clicked through kinda knew what they were getting into. And yeah, so over the course of two or three years while that was up and running, I emailed this friend recently, maybe a couple months ago, my colleague who is on the ops team over at HubSpot ... “Hey, like can you give me the latest stats for the tool, I wanna see how it's doing.” And yeah, it's still consistently the number one organic lead source driver to HubSpot. It generates something like 50 thousand monthly leads, and 64 million dollars in net new source revenue. So, these are people that weren't in HubSpot's database before they came organically through ... found it through the tool, then started getting nurtured by HubSpot and then became customers. Kathleen: That's incredible to me because I have worked with HubSpot long enough to know that it has this mammoth contact database. Sometimes I feel like the entire world is in HubSpot's contact database. Ryan: Yeah. It's about seven million contacts I think. Kathleen: ... it's a huge number. And so, it's pretty incredible that such a high percentage of the leads that were generated through this were brand new. When- Ryan: Yeah. Well it makes sense if you think about it cause this is kind of a different topic than the persona, that we would normally always create content that marketers were actively looking for. But, I think what we realized on the inside was that marketers are just people in business, they search for other things. That's where I think most businesses go wrong. They only think about offers where the content or free tools are really close to their offering. When I went to my boss at the time - that was HubSpot's CMO, Kip Bodnar, who I just absolutely adore, loveliest, smiliest human ever and one of my best mentors - he thought it was a stupid idea, and he was like, “No, that's crazy. That's going to attract really low quality people to our site and generate low quality leads. It has nothing to do with marketing.” And I just fundamentally disagreed, and I had my own budget, so I still went ahead with it. And I remember five months before I left, him saying to me like, “It was really good that you made that tool.” Because the year before I left, they were really struggling. They were hitting their goals, but it was really tight. They hacked through a lot of proactive campaigns, and I remember him saying like, “If it wasn't for that tool. That tool is making up like 25% of our total leads being generated every month. Thank you.” And I was like, “Oh, that's a good feeling.” Kathleen: Yeah. Now, to that point. So, that was kinda gonna be my question. When you build something like this, I imagine that there are a fair number of leads that come in that probably aren't great leads. How do you separate the wheat from the chaff because if really what you're doing is just generating email signatures - I assume you're asking for basic contact information - so you don't know a lot about that contact. Are you enriching that data using a third-party tool to figure out is this a good fit for us or ... what do you do to get that information? Ryan: Yeah. Good question. So we had a very long list of optional things that people could put into their email signature. If anyone listening here wants to check it out, if you literally search email signature, you'll see HubSpot's email generator ranks like first, second or third on Google depending on when and where you're searching from. But, we ask a lot of different things. You'll see some options as well, like would you like to add a social link, would you like to add a banner image, a headshot, et cetera. Regardless of what they actually gave us, once they clicked the button they would get a visualization at the time of doing that of what their signature looked like, and they could edit that. When they wanted to download it to go to their email or to their Office 365, they clicked a button and an iframe/JavaScript popup would pop up and would say, "Hey. Thanks so much for this. One more step, we just need to know a few more things." And depending on what they had told us, like if they'd given us the email address and phone number, then those fields wouldn't be shown, obviously. But the key questions that we ask are never on the form because we wouldn't get any signatures, was how many employees do you have? Do you sell ... What was the question? Do you sell services? Are you a marketing agency? And then there was one more question, was what CRM do you use? So it basically was like the final form fields from your typical HubSpot lead form. And the reason why we use those is because when you have five thousand, five million, seven million contacts in your database, that was the way we would filter them between different sales teams, different geo's, different verticals things like that. And so actually, once they'd given us that information, that was all we needed to then nurture them accordingly. And we just had smart nurture set up ultimately, so yes. I'm sure a lot of low quality leads did come through that tool. But that's kind of part and parcel of in their marketing is that you're going wide so you're gonna be getting your ideal target for sure, but you're also going to get people that aren't there. But I think that's key to our velocity and growth, when you go after everyone in that kind of an instance as opposed to just going after a small segment. Because all the students that like the email signature, that wanted to set up a fancy Gmail signature when they were going out to look at job hunting, now, all of them know about HubSpot. They're all in the database. They're all learning. They, maybe five percent of them, become marketers later in life. Now, they've got HubSpot. It's a long game, this idea. This isn't a quick win kind of strategy. Content is not about that. But it's the most sustainable and long-term way, obviously, to grow your business.  Kathleen: So talk me through what happened after somebody hits submit. You mentioned then they get nurtured. Give me a sense of how you take the lead that converts on something that and shepherd them through a journey that ultimately leads them to a point where you're encouraging them to enter a sales funnel. Obviously, that's a delicate thing to navigate, so I'm curious to hear about how you manage that. Ryan: I guess I don't know, to be honest. To be honest, most companies over-engineer and over-complicate journeys, in my opinion. If you're giving high value, high quality content, it doesn't actually need to be as personalized, I think, as people think. Because we had so many contacts in our database, we knew what kind of content worked really well for new leads. The moment any lead came into HubSpot, regardless of whether it came from the email signature generator or website grader or a standard ebook, naturally they would always get a kickback email immediately that said, "Hey, thanks so much for using email sig generator or downloading an ebook. Here's a link where you can go back to that resource. And PS, if you would like to learn more about HubSpot's marketing automation software, you can click here." We would always have in everything that we did a fast-forward link, if you will, to basically allow people that were interested and ready to buy to do that, and that would push them to a standard MQL page to book a demo. If they didn't click that, then they would just go into the standard onboarding / nurturing of all new contacts. I don't know the exact format and content of these, but one email might say, "We're HubSpot. We create all this great content, and we have these free great tools." And the second email might say, "Hey, would you like to subscribe to our blog?" And the third email might say, "Hey, here's one of our most popular downloads. It's a free infographics template with a hundred different templates that you can use to make infographics at your business". They were very general downloads, right, but really high value in a sense that they were things that anyone could get a value out of. And then once they moved through that, each of those conversion points would always have a MQL offer within it. So, if they clicked through the landing page and downloaded the templates, they would get a kickback email, or on the thank you page, saying, "Hey, would you like to learn more about how you can accelerate your marketing in other ways? Click here." Kinda just went, then, from that normal flow, if that makes sense, Kathleen. Kathleen: Yeah, it does. And I have to laugh because I know Kip. He's great. He is very smart, as you say. And I did notice that they must be now drinking the Kool-Aid of this whole concept, because in the last few months, I saw that they released the out-of-office message generator. Ryan: I created that. Just let me put it out there. So, I actually- Kathleen: Nice. Ryan: Yeah. I'm so happy to see that go live 'cause I started building that, it would've been in ... It was the start of 2017. So, email sig generator started crushing it at the end of 2016, start of 2017. Worked with Ken, the same guy, to build that. We got it to kind of like an MVP stage where it functionally was working, but the landing page hadn't been built, and we hadn't worked out the quirky responses for different things. And I remember before I left, pinging it to - 'cause at that point in time, the team I had moved onto was no longer the one that did that kind of creative stuff - I think I forwarded it to the HR team to say, "Hey, this could be a cool recruiting tool for you. People that are looking to take holidays use it." And so I think they then ... I don't know. It took them a year or so since they left for them to then finish it off. I'm sure this wasn't a high priority, and it wasn't someone's dedicated role. But yeah, I saw them bring that out. I've been meaning ... I have it in my to-do list to try it out, 'cause I wanna see where it got to in the end. But yeah, I remember doing that. The big thing that I tried to teach my team was, "Hey, you wanna try and work out a way to make the tool give you the info that you need in your lead form." So, you would ask a question like, "What industry are you in?" in our normal lead forms. In my mind, I thought, okay, cool, a really creative way we can ask that question for this tool, I was gonna say, was we should say, "Hey, we wanna personalize your email signature, and every industry is different. Some are more corporate and boring, aka finance, and some are more creative and fun, aka marketing. Tell us what industry you're in, and this will help us personalize your out-of-office message." And I don't know if they actually built that into it or not yet. I need to check it out and see if that was there. But yeah, so, we did that. And then one tool I wasn't involved in but was always on the list was the invoice generator. They launched the invoice generator a little bit after I left. I think they launched a business card generator, which was just basically a re-skin of the email signature generator, but basically now it's a straight out visual that you would print as opposed to something you paste into your Gmail.  I also created a free tool for my own personal website. I have a website, executiv.co. It's basically a site where I curate content from executive coaches and just experts in their field to help other executives that are moving on up in their career to learn from folks that have already been there. And personally, I'm big into reading books to help me get better. I remember a few years ago reading The Five Dysfunctions of a Team by Patrick Lencioni, I think his name is. Really good book, a lot of execs have read it. There's this assessment in the book that I really liked. It's basically like, "Hey, answer these 25 questions, and we'll tell you if your team is functional or dysfunctional." And so I converted that into a, I don't wanna say a tool, 'cause it's more simple than that. Basically it's other questions, a lead form to give me your email address, and then I ask you, "Does your team do this?" yes, sometimes, no. There's 25 questions like that, and they then click a button at the end that says view analysis. And then they get an email with their score. And in the email, it says, "Hey, these score results will be better if you can share this with your team and get your team to do this as well." And so I created this free tool two and a half, three years ago, and I still get thousands of net new leads through it every month. Because what happens, it's crazy. Someone at Microsoft will do it, and then they'll get my kickback email that says, "Hey, why don't you share this with your team and see what they think." And then you'll see if one person comes in from a new company, and then 10 or a hundred net new leads will come in from that same company. And then that gets shared to someone else, and then the same thing that happens. It has this really interesting virality effect. I don't need to generate any press for it because people are always reading the book. So that's Five Dysfunctions of a Team assessment, and I'm the only one that has a free tool for the assessment. I haven't touched that website, literally, or published any blog posts on it in three years, and it still generates thousands of leads a month. It's crazy. Kathleen: What I find really interesting about this is we've talked now about three different tools. We've got the email signature tool, the out-of-office generator. Those are in one category targeting individuals, individual leads. And then you have the one on your website which, as I listen to you talk about it, it's striking me that that is a very good example of a type of tool that somebody could build if they were interested in doing more account-based marketing. Because obviously with account-based marketing, you're looking to saturate as many contacts within a certain organization as you can, and you've got a tool that has that built into it. So, that's really interesting. Ryan: It's pretty cool, yeah. It's pretty cool. The way this business works, I work with executive coaches in different cities. And when leads come through from different people, I have them sorted by geo, and then I can connect executive coaches with people that indicate that they have dysfunctional teams. So, the executive coach comes in and trains them. It's a really nice way for me to make passive income without doing anything. Obviously, they come to me for assessment, and then I connect them with executive coaches. I function like a matchmaker in that I make money from every time I match make someone from the coach. So, it's a genius, on the side kind of thing. I shouldn't say genius. It's incredibly simple, which is, in my mind, what is so cool about our tools and so genius about them is that they're really basic. And the point is most people just don't know how to think about their persona, right? So, executive coaches want to find people that need help, and people that need help read help books around leadership. So, this beautifully connects them. I just love getting in the mind of a buyer persona and working out what they're looking for online. Kathleen: Let's dig into that for a second, because I think if somebody listening is sitting here thinking, "Okay, I wanna do this. This seems like a great idea," the first thing standing in their way is how to conceptualize the tool itself. So, can you spend a second and just walk me through the thought process that you go through or how you approach this to figure out what is that right tool for the audience you're targeting? Ryan: Totally, totally. Why don't you select a persona or someone that you want me to attract, and I'll just do it live on the spot. So, you can say- Kathleen: Cool, okay. Ryan: Maybe create a company. It could be a legal firm or it could be ... You choose, and then I'll think about it and go live with you and try and work it out. Kathleen: Sure. Well, let's use my company as an example. That's an easy one. So, we're targeting marketers. Ryan: Okay. Kathleen: And they can be anywhere from mid to senior level marketers who run marketing for a company. So, they're the in-house person generally leading the marketing team. Ryan: Okay, cool. That's kind of easy, though, just 'cause a lot of the tools that I've created in the past are for marketers from my experience at HubSpot. Kathleen: I'm throwing you a softball. Ryan: Yeah, that's a real softball. In that instance, what I would be thinking about is okay, so I'm trying to attract a lot of marketing managers. And you're selling the marketing services, is that right, Kathleen? Like, you wanna be their agency and help and support, yeah? Cool. Kathleen: Yeah. Ryan: So, the easy thing for you to do that most people would do, which won't work as well, is create content about why you need a marketing agency to help. Now like this, I would say that you should have that, obviously, on your side for people that you attract through other content to then help them see that and work out why they should use you. But before that, to get more people to your site, I would be thinking about, "Okay, marketing managers - what is something that they need to do?" They manage marketing budgets. What's something that's hard about marketing budgets? They have to hire people, so marketing job titles, marketing job descriptions. They might be going to Google and searching for marketing job descriptions to work out if they're hiring their second marketer or third marketer, who that would be. They might be going online and searching for marketing templates or marketing greetings. I would be thinking about that, and then I would be going to your SEMRush, your Ahrefs and saying, "Okay, I put in those keywords." And then I would start to look at that and all related keywords, and then I would just go through them from top to bottom from which has the most following to the least following. And then I would start to identify which ones could be tools. So, marketing job descriptions I know is one. Marketing salaries is a big one. Maybe you create a tool that allows a person to select their job title, and it shows them the estimated salary - things like that. Like how to become a CMO, they might search for. I'm trying to think of other tools. I already have created so many of these tools for marketers. Kathleen: I always thought that ... It's funny. So, I used to work with clients in all different industries. I always thought that a great tool would be an RFP builder, so like, if you wanna try to build an RFP for marketing support services. Go in, and there's prebuilt modules that you can choose and drop in, and then it spits out your complete RFP. You could do that for so many industries. Ryan: Totally. Kathleen: It could be network engineering RFP or construction RFP or what have you. Ryan: Totally. You know that thing I told you that I was working on? That's literally it. Kathleen: No! Ryan: Yeah. If you think about it, it's perfect for us because our site replaces the RFP process. So, who better to attract to the site than someone that's old school still and thinks they need to do an RFP? So, we're actually building an RFP generator for different industries that customizes the questions and the outputs. You're onto it, Kathleen. You've got this. Kathleen: Great minds think alike, Ryan. I'm telling you what. I used to, prior to my career as a marketer, I did government contracting in international development. Ryan: Nightmare stuff, those contracts. Kathleen: Totally different sector. So, I used to have to respond to RFPs, and I always thought no one in their right mind who has to write an RFP ever wants to write it from scratch. So, everybody is working off of something, right? Ryan: Totally, yeah. So, the way it's starting is they come to our site, and they're gonna select "Are you looking for a content marketing agency? Are you looking for content marketing software?", et cetera. And then from there, it'll personalize the questions we ask, et cetera. And it will just spit something out. But then it also says, "Hey, did you know that G2 Crowd has live data from X many companies itself (insert the name of the RFP thing that you're doing)? Click here to learn who is the number one based on customers like you." It pushes them straight into our review process. Which then, we wanna obviously then be the matchmaker to find them and connect them to the best supplier for what they need. That's how we make money, right? We don't care where they go to, 'cause we make money regardless, but we wanna connect them to the best person for them. Kathleen: Love it, love it. Well, I obviously think it's the best idea ever because I came up with it, too. Ryan: Yeah, exactly. Good job. Should we split the commmission? I think we should. Kathleen: Yeah, absolutely. I didn't have to do anything, but I will 100% take half of the credit. The other question I have is if somebody is listening, and they are thinking they might want to do this, the first thing, like we just said, is figuring out how to get to what that tool should be. But then the obvious next challenge is how do I build it? And most companies that I have spoken with don't have somebody in house who could be like, "Yep, I'm just going to build that tool." Walk me through anything you need to consider when you're looking for somebody to build it for you. And you talked a little bit about how much you spent building these things. Is it $600, $6,000, $60,000? What are the elements that most affect how much you're going to have to pay for something like this? Ryan: Yeah. So even at HubSpot when I was there we had a 200 person marketing team, and we didn't have the resources ourselves in house. So I definitely don't think you need to do it in house. I think for this kind of a thing, the thing that makes it expensive is if it's very complex, and simply just because the more complex the tool is, the longer hours of development you need to basically buy from the agency. So like if you need an email signature generator it's pretty basic, right? You're allowing a text field for someone to insert text, and then you are just showing them that same text, but in a more stylized way. So pretty basic kind of like, rules, and if they want to change the color, you just change what the color looks like of that text, so pretty simple. Also I'd probably say that, in general, I think they would cost more than six grand, maybe they'd cost like, on average, 10 to 20 grand. I think we got a really good deal partly because this partner wanted to work with us, because they thought it was a cool idea and wanted to be a part of that. So let's say the RFP generator that we're building right now is costing around 30 grand, so quite a bit more. And that's just because it's much more complex, and the applets need to be very custom based on what the person says, and we're pulling in live data. That was one thing that the email signature generator couldn't do. So the complexity would change, so like if you want to create an image, something that creates images, or outputs a media file, that's gonna be more expensive probably. If you wanted something that outputs something basic, then it's very easy, so that would be the main thing I would be thinking about. The process of building it though is pretty simple. So what I'd typically do is I'd get a pad, a small pad or a big pad, and I'll literally just get a pen and draw out the pages of the app, so like what the home screen would look like, and then what the first page of the app looks like, and what the buttons will be, and that will evolve over time, but I just create that and I turn that into photos into like Google Slides, and then I share that with different developers and say, "Hey, this is the tool I'm trying to build, this is the goal of it, it needs to be built on HubSpot." Then I would literally find out from different developers who get what we're trying to do, who can do it, but then what are the different costs, and then I kind of go from there. Kathleen: Yeah, so it definitely sounds like the costs can vary. I guess in terms of if somebody's listening and thinking, "Well, is it worth it for me to do it?" it comes down to the costs per lead, and it sounds like the example you have from HubSpot, the cost per lead is like so infinitesimally tiny. Ryan: That's the other key is that you need to then work out before you build it, part of the validation process is is there enough demand to pay this back? So when I say demand, is there enough monthly searches around this topic specifically, and also how competitive is that topic? So that's the other thing to think about is I speak at conferences all around the world really often, I love keynoting, and I talk about this a lot. The big thing I say is that you probably shouldn't be doing this if you are just starting out. If you're just starting out, start with a blog, get a blog up and running. You need to build domain authority. Because if you don't have domain authority, a tool's not gonna rank, you know, realistically, unless it's a brand new thing. So the five dysfunctions of a team, my personal website, Executive.co, has a very low domain authority, and I mentioned I haven't blogged for three years, but it still ranks number one, because not that many people have created tools for that. No one has, sorry, so it's the first thing that comes up. So you can start with this strategy from the get go, assuming it has a domain authority maybe under 20 or 30, but if it doesn't, sorry, domain difficulty, like difficulty score under 20 or 30. So I've been thinking about that, but this should just be supplementary to your content strategy, just be another thing you're doing, in my mind. Kathleen: That makes sense. You gotta tackle the building blocks first before you can get fancy. Kathleen's Two Questions Kathleen: Well this is so interesting. I love the strategy, I feel like it's definitely something anybody could do, especially given that it's pretty easy to outsource the development of it. Shifting gears for a minute, so there are two questions that I always ask my audience, and I love hearing these answers because I always learn something new when I ask them. I'm particularly curious to hear your answers because you have such an interesting background. You're at G2 Crowd now, you've worked at HubSpot, at Salesforce, at Exact Target, at Microsoft. You've written for - I looked at your LinkedIn profile - you've written for Entrepreneur Media and Business Insider, et cetera. So you have such an interesting diversity of marketing experience. The question - this is a big buildup - the question is, company or individual, who do you think is doing inbound marketing really well right now? Who is a great best practice example? Ryan: There's a few folks. So inbound's a pretty broad term. I think some people that are doing inbound or content marketing well - like attracting audience, which is what inbound is, I guess, at its essence - on social, I think that you've obviously got your big media companies, like your Buzzfeeds, but they do a great job at working out what are the exact formats for content that are really sharable, so they all go viral. I think Gary Vaynerchuk is a really interesting person. He's a little bit annoying, I think, but certainly, no offense, Gary, love you long time. But, he gets the whole idea of being controversial and saying things that are shocking and that gets people sharing his content. He's also a master at persona-based marketing. So he does his rants and he selects a specific persona for each rant. He'll choose marketers and have a rant about why marketing is broken. He'll choose the education industry and do a rant about why schools are broken, and because he gets really specific in his rants, those personas then share - like people in education, teachers - will share his content like really crazily viral because it's so targeted to them. When marketers see his rant about marketing, they'll do the same thing, like "Oh my god, I can so relate to this," et cetera. So I think he does a really good job at inbound marketing when it comes to social. I'd say like in terms of web content, like in owned channels, like website blog, I think that G2 Crowd is doing a really good job now. The team has grown blog traffic in the last year by like 50% month on month, so we really approached it with a new strategy here after I joined and the team has just been rallying behind it and we've got 10 content marketers now, so they're doing an amazing job with everything we just talked about, but less so in the context of tools, more in the context of just content, so working out what our different personas want, and validating that with search volume research, and then creating content around those topics, and clustering it as well, in the same way that HubSpot thinks about content clusters, content hubs. Who else? HubSpot's obviously doing really, really well. There's a lot of different companies, there's so many, gosh. I think Drift is doing a great job, so Dave Gerhardt over at Drift is doing really cool LinkedIn content - a lot of good LinkedIn videos at the moment - which go quite viral because LinkedIn still doesn't have a whole lot of video content. So if you're one of the first people to move on a platform when they launch new format or content, typically you can game the algorithm because they want to get more of that content on there. Kathleen: Yeah. Ryan: Yeah, I don't know, got a quick list of some of them, but I'll think more and let you know if there are any others that come to mind. Kathleen: Yeah I had Dave Gerhardt on as a guest, and he talked about his LinkedIn takeover strategy with video and how it worked is really interesting, and I have to laugh because he's done a few videos since then of when people send him swag in the mail - the unboxing videos. And the greatest thing ever was, so he did a few unboxing videos, and sort of drew out their swag and unboxed it. And one guy sent him, the swag was an actual branded box cutter, because he was like "You're unboxing all of this stuff, you need a branded box cutter." Ryan: I remember seeing that, that's freakin awesome. That is very, very smart. Kathleen: So, second question, obviously digital marketing is changing so quickly, how do you stay up to date and keep yourself current on everything that's going on? Ryan: Yeah, that's a great question. So I think to be really good at digital marketing, first, you kind of just need to be in the trenches, and you need to be playing with digital and living in digital form. So that's kind of why a lot of people on my team will come up and ask like, "Hey, you know I want to get better at digital marketing, should I do a course?" I'm like, "No, do not do a course with anyone." Digital marketing changes every other freakin week. Even if they have Snapchat in your course or something, in a month's time the content will be old, because they'll change the platform, so just don't bother with that. The way I stay up to date, and I think the way I try and encourage my team to stay up to date, is I just block out time every day on my calendar to check Product Hunt and to check G2 Crowd to see the new platforms that are being published. And so I find between G2Crowd.com and between producthunt.com, that gives me a really good pulse on what technologies are new and growing and people have liked, and so that helps me kind of work out cool ideas and strategies because the challenge of digital marketing is it's hard to think about cool, creative cutting edge strategies if you don't know what new technologies are available. So thinking back, a nice win where I had with that, two years ago, it would have been the start of 2017, I ran an experiment with my team when I was in Sydney with the marketers in HubSpot, and what I did was, we sent out an email like we always did for an ebook download, and 50% of the people who came to our landing page, I swapped out the form with a Facebook messenger bot download. This was before Facebook Messenger bots were a thing, and I found basically this developer in India who created this hokey little tool to do it, and ChatFuel and all of those folks weren't around then, or maybe they were, and people didn't know about them. Anyway, what we found was that there was a higher drop off in terms of conversions on the landing page, so people were more willing to do their email address than Facebook Messenger just because they were used to email, but what we found was the conversion flow once they'd become a Facebook messenger subscriber was crazy high. What we would do is once people had subscribed by Messenger, instead of sending those people another email the following week with the new offer, we would send them the new offer via Facebook Messenger. And I wrote a big blog post actually I think about this on the HubSpot blog after we did this, but what we found was that we had a 90% open rate on Facebook Messenger, and a 50 or a 70% click through rate, I can't remember, one of the two, click through rate. And it makes sense, right? If you think about it, when you get messages on Facebook Messenger, and I get a little red circle, I check it immediately because it's not a branded channel. It's not a channel that you're used to getting branded messages from. So if you have something there, you typically think, "Oh, okay this is a friend." But they'd opted in to Facebook Messenger alerts, so they'd always open it 90% of the time, and then 50% of the people would click through, so it was able to actually convert far more many people to MQL than email was. So fast-forward. I remember sharing those results with our CEO, and our CTO Don Mesh, and saying "Hey, this is seriously cool shit. A we need to be doing this for all of our landing pages, and B, we need to build this technology into our tool for marketers," and then I think, gosh, eight months later, HubSpot acquired motion.ai, which was one of the worlds leading bot platforms out of Chicago, actually, which is where I am based out of G2Crowd. So it's cool that my ProductHunt stalking and learning about new tools allowed me to have that really interesting experiment that had great results and led me to kind of take Hubspot down that journey or the start of the early stages anyways. So I still am always on ProductHunt every day and I'm always testing out new things and flicking links to my team saying "Hey, check this out, we need to try this." So that's kind of how I think I I started out. Yeah. Kathleen: Yeah it's great, it's a great platform. Well, all of those are great suggestions, and I'm definitely going to check those out. I will include links to all of that in the show notes, as well as to the email signature generator, the out of office generator, all of those tools. Ryan: Cool, and I'll send you a link as well, Kathleen, because I wrote a really in depth blog post on the email signature generator and how we created it, and I screen shotted a lot of my research as well, so for folks that want a really specific step by step process and folks that don't believe me on the ROI, I've got all the screenshots of the stats so they can see that as well. Kathleen: That's fantastic, I would love that. I'll definitely include that as well. [Read Ryan's blog here] If somebody has a question, wants to learn more about G2Crowd, wants to reach out to you, what's the best way for them to find you online? Ryan: Yeah, I mean, I'm a social ho, so I'm on every channel. I think I use the same handle on every platform, so it's just my name, Ryan Bonnici. That's b-o-n-n-i-c-I. Feel free to connect on LinkedIn or Twitter or Instagram, I respond to everyone that messages me, as long as they don't say, "Hey" or if they don't hate on me. If they disagree with what I'm saying that's okay. I love the discourse. Kathleen: Great, well I'll include that in the show notes as well, and with that, thank you so much, this was really fun and interesting, and I loved meeting somebody else who also thought of the RFP generator, now I know this thing's got legs, I'm looking forward to seeing it finally come to life on your site. So we'll look forward to that. If you're listening and you found some value in this conversation, I would really appreciate if you would give the podcast a review on iTunes or Apple Podcast or the platform of your choice. And if you know someone doing kickass inbound marketing work, tweet me at WorkMommyWork because I would love to interview them. Thank you Ryan. Ryan: Thanks Kathleen, thanks everyone!

Alicia provides a masterclass on re-writing your own story and making small decisions that add up to building a life you love.

Things can change in a second, so why not in a day? All it takes is your perspective on gratitude. David Meltzer, CEO of Sports 1 Marketing and #1 best-selling author of Compassionate Capitalism, has seen miracles happen. He's studied quantum physics with some of the best minds and firmly believes that the universe brings abundance – when we're open for it and we are of service. David's pivots proved that gratitude makes every setback a setup. "Gratitude makes my past unbelievable, my present better, and my future brighter." David shares this and other learning from his triumphs and tribulations that allowed him to be the successful business person and humanitarian he is today. David Meltzer is an entrepreneur, author, humanitarian, and current CEO of Sports 1 Marketing, a global marketing agency whose projects include The Super Bowl, The Master's, Pro Football Hall of Fame, and the Unstoppable Foundation. David has been recognized as a Top Keynote Speaker by Forbes and Entrepreneur, and Variety Magazine's “Sports Humanitarian of the Year” (2016). He is a two-time #1 best-selling author of Connected to Goodness (U.S.) and Compassionate Capitalism (International). More recently, David has been the Executive Producer, judge, and host of Entrepreneur Media's original show, and the #1 Digital Business show with over 20.8 million views, Elevator Pitch (2017). He is also the host of the iTunes #5 business podcast, The Playbook, which features sports icons who are using their post-athletic careers to enter the world of entrepreneurship. Get the newest Conscious PIVOT Podcast episodes delivered directly to you - subscribe here. And, if you're enjoying the podcast, please give us a 5-star rating on iTunes! For instructions click here DOING THIS for 10 Seconds Can Change Your Life! Click here to watch Adam's Inspiring TEDx Talk! ---

049 | David Meltzer Teaches Us How to Avoid “Dummy Tax” David Meltzer is the CEO of Sports 1 Marketing, a firm in which he co-founded with Hall of Fame Quarterback Warren Moon. David has been recognized by Forbes and Entrepreneur as a Top 5 Keynote Speaker. David’s been named 2017 “Game Changer of the Year” by ACQ Global Awards. He’s also been honored for his philanthropic work as Variety Magazine’s “Sports Humanitarian of the Year.” He is the international #1 best-selling author and national best-selling author of Compassionate Capitalism and Connected To Goodness. More recently he’s become the Executive Producer, and host judge of Entrepreneur Media's newest original show, Elevator Pitch. He’s also newly released a podcast, The Playbook, with Entrepreneur, which landed as a Top Five business podcast on iTunes. Where do you stand when it comes to asking for help? Are you afraid to ask because you worry that your lack of knowledge could be used against you? Or, do you go full in knowing that the only way to YES is asking? This week’s guest, David Meltzer, has paid an extraordinary “dummy tax” a few different times in his life. This has taught him that one of the best ways to get ahead in life and business is by asking others for help. Whether you’re asking for advice on how best to sell a golf course, or trying to re-build after going bankrupt, having the expert help from others is the key way to make advancements quickly. Are you ready to start asking the experts for help, so that you can start hearing YES more frequently? Then, this episode is a MUST LISTEN! Enjoy, and thank you for listening and tuning into Success Unfiltered! To share your thoughts: Email The Pitch Queen @ hello@thepitchqueen.com Ask a question over at www.ThePitchQueen.com Share Success Unfiltered on Twitter, Facebook, Instagram, & LinkedIn To help the show out: Please leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe to the show on iTunes. Special thanks goes out to David Meltzer for taking the time to chat with Michelle. Be sure to join us next week for our next new episode! P.S. Can You REALLY Build Sales Relationships Online? Believe it or not, a sales conversation is just like any other conversation. It’s a two-way street exchange of ideas and energy. Now, that might seem obvious in the “real” world. But what about the wild and untamed landscape of the internet? Can you make real “friends” on Facebook or start genuine sales relationships on Instagram? Absolutely. In fact, it’s a must. How do you stand out as the real deal in a world of online noise? My FREE checklist will show you how! “How To Build Relationships Online: Your Checklist For TRUE Connections (And REAL Sales)!” Here are a few key secrets we talked about in this episode: Michelle introduces David. David gives a quick 45 second synopsis of who he is and what he does. The most devastating NO that David experienced was when he was fresh out of law school, interviewing for jobs. If David hadn’t received this NO, his whole life would have taken a different trajectory, so he is grateful for that NO. David shares how he felt after a potential employer called him fearful and desperate. David believes in tough love! “I'm no victim. I'm gonna make it my story." ~ David Meltzer When David became the CEO for Samsung’s first phone division, it was the best time of his life, that eventually led to his lowest point-- bankruptcy. Another one of David’s most devastating NO’s was when his wife threatened to leave him if he didn’t change his life. It was an expensive lesson to learn, but David quickly learned that money and things aren’t what bring him happiness, it was helping others. “I'm gonna shift my paradigm of value. Instead of worrying about what I'm gonna get, I'm gonna only worry about what I'm gonna give.”  ~ David Meltzer After David shifted his values, amazing things started opening up for him. New jobs and more revenue. David shares 3 ways to get over NO’s as a salesperson. When David flipped the script and began telling others NO, it led to him to letting an employee go, which ended up being a blessing for the individual. David shares how awful it is to own a ferrari. :) David shares what he would tell his younger self. Get David's books: Compassionate Capitalism: Journey To The Soul of Business Connected to Goodness: Manifest Everything You Desire in Business and In Life Connect with David: Facebook Twitter Instagram LinkedIn YouTube David’s Website P.S.  Can You REALLY Build Sales Relationships Online? Believe it or not, a sales conversation is just like any other conversation. It’s a two-way street exchange of ideas and energy. Now, that might seem obvious in the “real” world. But what about the wild and untamed landscape of the internet? Can you make real “friends” on Facebook or start genuine sales relationships on Instagram? Absolutely. In fact, it’s a must. How do you stand out as the real deal in a world of online noise? My FREE checklist will show you how! “How To Build Relationships Online: Your Checklist For TRUE Connections (And REAL Sales)!” Music produced by Deejay-O  www.iamdeejayo.com  

There have never been more opportunities to increase attention and engagement using content than right now. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about forward-thinking content strategies. What can you do to stand out in the crowded content landscape? Why should brands be podcasting? How much impact does the length of content have? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy David Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzer Websites: Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Sports 1 Marketing: www.sports1marketing.com You can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook. EP-250 Keys To Successful Sports Sponsorships

How do you create successful sports sponsorships? Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the keys to successful sports sponsorships. What should brands be focusing on when evaluating sponsorships? Are Super Bowl sponsorships worth it? What sports sponsorships are overvalued and which are undervalued? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy David Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzer Websites: Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Sports 1 Marketing: www.sports1marketing.com You can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook.

Super Bowl 52 is in Minnesota, much to the chagrin of fans, media members, and sponsors who now have to put up with freezing temperatures. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the impact the Super Bowl location has from a fan attendance, corporate dollars, experiential activation, and TV viewing standpoint. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it. Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad): Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressy David Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzer Websites: Cress Media: www.cressmedia.com Bacon Sports: www.baconsports.com Sports 1 Marketing: www.sports1marketing.com You can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook.

John Boitnott writes for Inc., Entrepreneur and BusinessInsider. He is a journalist and digital strategist who has worked at TV, print, radio and Internet companies for 23 years. He's an advisor at StartupGrind.com and has also written for Fortune, NBC, Fast Company, USA Today and Venturebeat. Business is in Joe's DNA. Being a fourth generation business owner and growing up his family's $100 million company has enabled him to be an innovative business consultant. Helping companies around the world to create and save jobs is his passion. Name: John Boitnott Job Title: Writer Name of Business: Entrepreneur Media

I chat with Matt Callinan - a special forces veteran and ex-war correspondent and news anchor for NBC News Channel. Matt is a serial entrepreneur, an expert in out-of-home media and advertising, the creator of the Eyewitness App, and the founder and managing partner of Retail Outdoor Media. He is also the founder of ‘A Father Forever’ – a unique program that helps maintain the eternal bond between a parent and child. It gives terminally-ill parents a chance to be a continuing part of their kids’ lives and their children get to share and celebrate their most important milestones with the living presence of their parent.

Welcome to episode #1 of Entrepreneur Weekly, your definitive guide to the diverse challenges of business ownership hosted by award-winning broadcast professional, Alan Taylor. To commemorate Entrepreneur Media's launch into talk radio, we open the show with communication expert, best-selling author, and award-winning actor/writer/director, Alan Alda. Alan reveals his top communication techniques and gives us a preview of his new book, If I Understood You, Would I Have This Look On My Face?. Then, we get a preview of the June edition of Entrepreneur Magazine with Editor-in-Chief, Jason Feifer, celebrate 25 years of ThinkPad innovation with Lenovo's Tom Butler, and learn how to prevent a data hack with cyber security expert, Jayson Street. [00:00:00] Alan Alda's Communication Guide [00:05:51] Alda Communication Training Tackles Gender Bias [00:11:30] Selling Your Vision with "M*A*S*H*" Star [00:18:20] Permanent Beta: Constantly Innovating [00:23:25] ThinkPad Celebrates 25 Years of Innovation [00:33:21] Fight Cyber Terrorism and Water Hole Attacks

Peter Shea has seen many changes while being at the helm of Entrepreneur Magazine(Media). In this episode he shares how he learned about life and entrepreneurism via Collegeum Pulsationum Durarum (The College of Hard Knocks).Subscribe to our podcast on iTunes: https://itunes.apple.com/us/podcast/vent-with-trent-the-gent/id1132930585?mt=2Follow Trent on social media:Twitter: https://twitter.com/ventwithtrent

Until March of this year, Raymond Hennessey served as the editorial director of Entrepreneur Media, publisher of Entrepreneur magazine. He was one of the nation’s top small business journalists. This week, Ray sits for a candid X-It Interview with Dean Rotbart, host of Monday Morning Radio and executive editor of NewsBios.com. Ray is now Chief Innovation Officer at JConnelly, a respected New York-based communications and marketing agency. Free to speak his mind, Ray shares his frank thoughts on journalism and public relations.  Highlights of the interview include: How companies large and small are successfully bypassing the newsroom and connecting directly with consumers What many companies still misunderstand about content marketing Where most PR agencies still fail to understand journalists and consumers  Photo: Ray Hennessey, JConnelly Posted: May 16, 2016 Monday Morning Run Time: 41 minutes 26 seconds Want to learn how to turbocharge your personal or business reputation? Schedule a 30-minute FREE phone consultation with reputation coach and Monday Morning Radio host Dean Rotbart: 1-303-296-1200. Limited slots now booking for June and July 2016. 

An Interview about Business Relationships with TR Garland  Ray: Welcome everyone to another exciting issue of Customer Engagement Magazine. My guest today is the author of the best-selling book, Building the Ultimate Network. His advice on business networking and referral marketing has been featured in regional and nationwide publications, such as Entrepreneur Media and Magazine. In […]

Pattie Simone is founder of WomenCentric.net,, a global online directory of savvy women experts, authors, speakers and thought leaders. She is also a Business Success Expert, Speaker; Wordsmith, Video Journalist and Consultant with clients in America and Europe.   President of Write-Communications.com, Simone is an experienced journalist; for Entrepreneur Media, The Times Herald-Record, The Hudson Valley Business Journal, Gannet, etc.   Her radio and TV network appearances include: ABC's  America This Morning, FOX 5,  Entrepreneur and RocklandWorldRadio.com. Patti is also President of Marketing-Advantage.net, a viral marketing & graphic design resource.    Dr. Madeline Ann Lewis is the President/CEO of the Deline Institute for Professional Development. She conducts workshops and seminars throughout the United States and abroad. Dr. Lewis is also a certified Diversity Trainer with special emphasis in Women Issues.    She's appeared in magazines such as Black Enterprise; the National Association of Female Executives; and on numerous national radio shows. Her articles have been published in numerous business journals, federal and online magazines.     Her written works: Finding Your Best Inside;  Overcoming the Superwoman Syndrome; You're on Stage!;  and A Woman's Journey to Wellness reach global audiences.