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Join Chad Lingafelt for a captivating chat with Jesse Cole, the mastermind behind Fans First Entertainment and the iconic Savannah Bananas! Known for his distinctive Yellow Tux and infectious charisma, Jesse reveals the transformational journey from selling just 2 tickets to boasting consecutive sold-out seasons. But it's not just about ticket sales; it's about passion. Discover Jesse's secrets to creating buzz, nurturing a brand people love, and most importantly, cherishing both customers and employees. Don't miss out on this energetic dialogue, packed with insights and actionable takeaways.
Our first three-peat on the show, we welcome back Jesse Cole, owner of the Savannah Bananas. In previous episodes, David and Jesse have jammed and brainstormed, but in this show, we unpack the Bananas' 5-E-Framework that has propelled their Fans First model into a global phenomenon. What the Bananas lack in detailed processes and metrics, they make up for in intentionality, in-depth knowledge of their product and fans and the impression they leave through every step of the in-person and virtual experience. -----Show Notes4:04 Fans First: The Savannah Bananas Story5:08 Capturing the World's Attention10:47 Balancing Attention and Intention12:49 The 5 E Framework 13:16 Eliminate Friction - What Hurts the Most20:01 Make the Small Bets21:52 Entertain Always - How You View Things is How You Do Things23:43 The Last Impression29:34 Experiment Constantly33:11 Collecting Data and Feedback35:48 Undercover Fans38:11 Engage Deeply45:19 Empowering Action49:23 “The First Fan is Yourself”-----Want more from Jesse Cole and the Savannah Bananas?Books: Fans First: Change The Game, Break the Rules & Create an Unforgettable Experience Find Your Yellow Tux: How to Be Successful By Standing OutConnect with Jesse: Twitter | LinkedInFindYourYellowTux.com | Business Done Differently PodcastFollow the Savannah Bananas: Facebook | Twitter | Instagram | TikTok | YouTubeCheck out Jesse's other appearances on Flip the Switch:Episode 14: Fans FirstEpisode 44: A Culture of Experimentation and Innovation
A few years back, I had the honor of sitting down with Jesse Cole also known as the Yellow Tux guy, owner of the Savannah Georgia Baseball Team known as The Savannah Bananas, author of the book "Find Your Yellow Tux" and host of the Business Done Differently podcast. We talked about the best way to skyrocket your business' success, ways to make your story worth sharing, many different ways to enhance your client experience, and how to maintain relevancy to create ranting raving fans who keep coming back for more! Jesse has explosive positivity and excitement and is also humble and grateful. This was an incredibly valuable and impactful conversation for me - I hope you enjoy it just as much as I did. One of my favorite quotes from Jesse in our conversation is “Be patient in what you want for yourself, but be impatient in how much you give to others.” Listen in on my conversation with Jesse Cole!
Jesse Cole is the founder of Fans First Entertainment and is the owner of the Savannah Bananas. Jesse really enjoys talking about leadership, culture, and what it takes to build something special. And what he's built with the Savannah Bananas is just that. It's very unique, and what he's building is fascinating. His teams have welcomed more than 1 million fans to their ballparks, and have been featured on MSNBC, CNN, ESPN, and Entrepreneur Magazine. ESPN did a feature on what Jesse is creating in Savannah. The Bananas have been awarded with Organization of the Year, Entrepreneur of the Year, Business of the Year, and won the CPL Championship in their first year. While they emphasize fun and entertainment at their baseball games, they also win. The Savannah Bananas currently have sold out every game since their first season, and have a waiting list in the thousands of tickets. In addition to that, Jesse discusses the wait list they have for players who want to come play for them, and for employees at a time when people are leaving companies in droves, Jesse points out that they are willing and able and wanting to come work for his organization. He released his first book, Find Your Yellow Tux: How to be Successful by Standing Out, in January of 2018 with a world book tour at Epcot. Jesse has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country, sharing his fans-first experience on how to stand out, be different, and create raving fans, both customers and employees. Jesse had a number of amazing insights during our conversation. Some of them include: “Swing hard in case you hit it” (8:45). “Every day I see things from my kids that blows me away” (10:15). “I make sure I do things all day that give me energy” (11:50). “No matter what, we are hungry for entertainment. We're hungry for fun.” (14:30). “The best creators are often just creating something for themselves” (15:00). “I am hungry to use this platform too entertain millions with something they've never seen before” (15:30). “Success is happiness and freedom and fulfillment. The ability to do what you want, when you want, to give you purpose (16:20). “I'm mostly just doing something I love, and it gives me energy” (16:30) “Every decision we make, we ask ourselves is it fans first?” (18:05). “How do we create things people have never seen before on a baseball field” (18:30). “We're not focused on winning, we're focused on having fun. And what happens when you focus on having fun? The wins take care of themselves” (21:20). “I've really pushed the envelope on hiring my weaknesses and growing that way” (28:15). “Our hiring process is over 3 months long” (30:00). “Our mission is fans first, entertain always” (31:00). “We call every person that buys merchandise from us and thank them. We call every person that buys a ticket from us and thank them” (34:10). “Every single morning I do 10 ideas” (37:00). “My biggest fear is irrelevance” (37:15). “My idea book is always on me” (38:30). “We don't believe people want to be managed. They want to be led” (45:00). “Everyone plays a role in our show” (46:15). “We've done lots of things that didn't work, but it's led us to all the things that do work” (51:00). “I'm not focused on the next quarter, I'm focused on the next quarter century” (51:15). “You do what gives you energy, and my energy list is sharing, creating, and growing” (53:40). “If you want to be lifted up, lift others up” (55:00). Additionally, make sure to search “Yellow Tux” anywhere to learn more about Jesse and the Bananas! Thank you so much to Jesse for coming on the podcast! I wrote a book called “Shift Your Mind” that was released in October of 2020, and you can order it on Amazon and Barnes and Noble. Additionally, I have launched a company called Strong Skills, and I encourage you to check out our new website https://www.strongskills.co/. If you liked this episode and/or any others, please follow me on Twitter: @brianlevenson or Instagram: @Intentional_Performers. Thanks for listening.
On this episode, Linda and Dana talk to the owner of the Savanna Bannanas baseball team and author of The Yellow Tux, Jesse Cole. Jesse shares how he took a struggling baseball team and turned it into a franchise with a massive wait list for tickets. Jesse shares how he grew a huge fan base by creating an extremely memorable experience at the games, and by always asking "Is it fans first?" about any business strategy. He explains how customers come and go, but fans never lead, and how to convert someone who may just be a customer into a fan. Check out his book Find Your Yellow Tux here: https://www.amazon.com/Find-Your-Yellow-Tux-Successful/dp/161961846X/ref=sr_1_1?crid=1MIR23T9NLO72&keywords=the+yellow+tux&qid=1647303294&sprefix=the+yellow+tux%2Caps%2C106&sr=8-1 And check out the Episode Guide here: https://courses.lindamckissack.com/elar-episode-guide
The 2021 Ballpark Digest Awards season continues with a chat with the Savannah Bananas' Jesse Cole, winner of an Editor's Choice Award, who is single-handedly working to bring fun and a new spirit back into the increasingly staid world of baseball.Jesse Goldberg-Strassler and Kevin Reichard discuss the 2021 season with the ever-energetic Cole, the Man in the Yellow Tux. In a year when the baseball world is struggling to attract younger fans and shorten games, the Savannah Bananas struck a nerve with those younger fans. Attracting capacity crowds to Savannah's Grayson Stadium and embarking on a sold-out One City World Tour, Cole and his team upend all the rules of baseball a la the Harlem Globetrotters, attracting new fans to the sport thanks to plenty of national coverage from the likes of ESPN, Boston Globe and USA Today. That success has led to an Editor's Choice Award in the 2021 Ballpark Digest AwardsSome highlights of the discussion:· Cole and his wife Emily launched the Bananas in 2016, coming to Georgia after running the Gastonia Grizzlies, formerly in the Coastal Plain League. The emphasis, they decided, would be on plenty of entertainment in the stands, with all-inclusive food and drink. After a slow start—two ticket sales in the first three months—the pair decided to go all-in on the entertainment side, a bet that paid off in a big way with sellout crowds, attracting fans from every state in the union. That led to Banana Ball, unique variations on the rules of baseball.· Flush with that success at home, the Bananas took their show on the road for the One City World Tour, resulting in two sold-out games at Hank Aaron Stadium in Mobile, Ala. That success is leading to a longer World Tour in March 2022, featuring stops at spring-training, MiLB and MLB Partner League ballparks. The pro team hits the road and plays Banana Ball (which Jesse explains); the summer-collegiate team plays by normal baseball rules and snared a 2021 Coastal Plain League championship.· Though the Bananas received plenty of mainstream media coverage, the key to the team's success means reaching fans where they are—and that means social media like TikTok, where the Bananas have 912,000 followers. What they get isn't a traditional social-media menu of game highlights and game-winning hits, but rather game highlights like infield karaoke, batters competing on stilts, and batters introducing themselves when coming up to bat. Yes, it's silly and more than a little absurdist, but it's entertaining as all heck. Anyone who hates batflips will be flummoxed; anyone who loves some flash in their baseball game will be entranced. Jesse Goldberg-Strassler is Voice of the Lansing Lugnuts and author of The Baseball Thesaurus and the upcoming second edition of The Football Thesaurus, both from August Publications. Kevin Reichard is editor of Ballpark Digest and founder/publisher at August Publications.
Have you heard about Jesse Cole and The Savannah Bananas?? The story is awesome but This interview is much more than the story of an owner and his team - Jesse gives us a peek into the way he thinks - what he does - & why it is WORKING! He shares his creative marketing genius & business principles & his passion is contagious! Grab a pen and pad - you will hear things that spark ideas for your business ~ Enjoy!!
3 question for you - Jesse Cole addresses these head on (and more):Do you need a spark to jumpstart your lagging sales?Are you looking for creative inspiration?What does it really mean to be all in? When we say all in…would you be willing to sell your home? Drain your savings account? Sleep on an air mattress? Would you do all that to make payroll to fulfill your vision? Your dream? On this episode of the ABSOLUTELY MINDSET podcast, you'll learn comfortable is not an option. Comfortable is not the goal. You will learn what it means to do the exact opposite to get results. ##Hi there! I'm your host Ewell Smith. We're talking with entrepreneurs and business leaders who share their journeys from start to success to guide you. EwellSmith.com My new book IT'S BLOGGABLE! is on pre-sale. Click here.
Standing out when tons of other companies offer similar products is a challenge. But in this day and age, it pays to be creative. And it pays to be different. Today, we have a very unique guest, Jesse Cole is the owner of the baseball team, Savannah Bananas. And I believe he has the blueprint for businesses to stand out and separate themselves from the crowd. When different is better than better, you want to make sure you are highlighting what makes you YOU. Get to know this passionate entrepreneur and learn what it takes for your startup to stand out. We’ll talk about: How Jesse is changing baseball through differentiation [01:12] Constraints force creativity, but you learn by doing [05:19] Own the problems [08:37] Create Noise [09:26] The 3 Loves [09:55] Why do you do what you do [10:53] The blueprint for becoming the ONLY [08:10] Different is better than better [14:01] Why you should create the ‘Wow’ factor [19:41] Make sure you develop raving fans [17:01] Focus on what you can control [24:43] What else Jesse is thinking about next [26:58] You have to keep pushing forward & do new things [29:40] Set aside time to think about the future [30:45] The one thing Jesse recommends [33:24] Resource Links: Brett Trainor Website (https://bretttrainor.com/) Download The Growth Readiness Checklist (https://bretttrainor.com/resources/) The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) (https://www.amazon.com/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform/dp/0979019710) The Savannah Bananas Website (https://thesavannahbananas.com/) About Our Guest: Jesse Cole owns the baseball team, Savannah Bananas, which has currently sold out 32 straight games and has a waitlist in the thousands for tickets. Jesse is also the author of "Find Your Yellow Tux - How to Be Successful by Standing Out,” and the host of the Business Done Differently Podcast. Jesse believes to be successful you need to Stand Out and Be Different. He is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers. Get in touch with Jesse through his LinkedIn. If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. Connect with B2B Founder: Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/
If you want to be successful, you have to get attention. Our guest today is the guru of getting attention. Jesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas baseball team. The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Because of Jesse's ability to get attention, the Savannah Bananas have sold out every game since their first season and have a waiting list in the thousands for tickets. Jesse shared his ability to get attention and turn it into success when he released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot. In this episode the man in the Yellow Tux, Jesse Cole brings us life gems: Forget your passion, find things that give you energy In order to make a difference you must first get attention Challenge the status quo Don't talk about failures, talk about what's next…and when you've made it, reflect on the failures You are not for everybody. Know who you are NOT for. Find who you are and AMPLIFY IT. See more from Jesse Cole and the Savannah Bananas https://thesavannahbananas.com/staff-member/jesse-cole/ https://thesavannahbananas.com https://findyouryellowtux.com
In this episode of the L3 Leadership Podcast, Doug Smith interviews Jesse Cole, Founder of Fans First Entertainment and Owner of the Savannah Bananas. You are in for a treat with this power-packed episode. Enjoy!About Jesse ColeJesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas.His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.Cole is the Host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors and speakers.Fun Fact: Cole owns seven yellow tuxedos and proposed to his wife Emily in the yellow tux in front of a sold out crowd. She said Yes! The two later married at their stadium. In 2018, they welcomed their first baby banana, MaverickSix Key Takeaways1. Jesse talks about the crazy journey of turning around the Savannah Bananas baseball team around and creating the incredible culture and success that exists in the organization today.2. What makes you different? Hardest question to answer. A litte bit “er” is not enough. What are you the ONLY one doing? That’s what you need to answer! That’s how you need to stand out. 3. Businesses have business plans and marketing plans, but do they have ATTENTION plans? How are you getting people’s attention?4. Serve over Sell! Entertain and add value before you try and sell someone a product. Here’s the best marketing advice... Stop marketing! Don’t ask how you can make money tomorrow, but how you can serve your people!5. Jesse talks about his 3M Philosophy. Moments - Matter - Meaning. Create moments that show people that they matter so that they sense deeper meaning. 6. Jesse talks about the importance of Entertainment. Provide enjoyment and amusement. How are you entertaining? You can entertain -bring joy - no matter what you do!Quotes“Great leaders are people who share constantly and don’t care what people think.” -Jesse Cole“As a leader, give yourself permission to be a little bit scatterbrained.” -Jesse ColeLinksThe Savannah Bananasfindyouryellowtux.comHow to Find Your yellow Tux by Jesse ColeFind Jesse on LinkedInSupport the show (https://www.patreon.com/l3leadership)
What are you doing to stand out from your competition? What are you doing to create attention for your business? Today's guest, Jesse Cole, shares his story from buying an expansion league baseball team with literally empty stands and how his team now sells out an entire season in a matter of hours.Go to a Savannah Bananas game or check out some merchandise: https://thesavannahbananas.com/Learn more about Jesse Cole and his Yellow Tux: https://findyouryellowtux.com/Follow Jesse Cole on LinkedIn: https://www.linkedin.com/in/yellowtuxjesse/ Buy Jesse's book, "Find Your Yellow Tux" on Amazon: CLICK HERE.Here's a link to a banana juice recipe if you would like to try it: https://www.organicfacts.net/banana-juice.htmlJesse Cole is the founder of Fans First Entertainment and owner of the Savannah Bananas.His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN and in Entrepreneur Magazine.The Bananas have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and won the CPL Championship in their first year. Fans First Entertainment has been featured on the INC 5000 lists as one of the fastest growing companies in America.The Savannah Bananas currently have sold out every game since their first season and have a waiting list in the thousands for tickets.Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot.Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees.Cole is the Host of the Business Done Differently Podcast and has interviewed over 100 of some of the world’s leading entrepreneurs, authors and speakers.Fun Fact: Cole owns seven yellow tuxedos and proposed to his wife Emily in the yellow tux in front of a sold out crowd. She said Yes! The two later married at their stadium. In 2018, they welcomed their first baby banana, Maverick.
Savannah Bananas owner Jesse Cole joins the Party in the Back podcast. Jesse is the author of "Find Your Yellow Tux" and the engine behind the fun for minor league baseball's wildest show. The Bananas have sold out every game since their first season and now have a waiting list in the thousands. Plus Rob Wicall on Kid's Day promotions and fan cutouts.
Logistics are important, but logistics can kill dreams. Focus on the dream and figure out the logistics as you go. One thing we have learned over the years, there is no one road map to leading an Uncommon Life. But if you stay on the sidelines, dreams will never come true. In this episode, we're talking with someone who has figured this out and is living his dreams with a “do and learn” approach that he wants to share. We're talking with Jesse Cole, who is the founder of Fans First Entertainment and owner of the Savannah Bananas. He's here to talk with us about the huge impact a fans-first approach can have. Here's a taste of his story. The previous occupants of the Savanah baseball stadium where the Bananas play were lucky to have a few hundred fans in attendance. Jesse and his wife have built a brand that packs the stadium with a waiting list in the thousands. His teams have welcomed more than one million fans to their ballparks and have been featured on MSNBC, CNN, ESPN, and Entrepreneur Magazine. Jesse released his first book “Find Your Yellow Tux – How to Be Successful by Standing Out” in January of 2018 with a World Book Tour…at Epcot. Cole has been featured on over 500 podcasts and is an in-demand keynote speaker all over the country sharing the Fans First Experience on how to stand out, be different and create raving fans of both customers and employees. Cole is the host of the Business Done Differently Podcast and has interviewed over 100 of some of the world's leading entrepreneurs, authors, and speakers. what you will learn in this episode: Why a focus on attention beats a focus on marketing How to take a “do and learn” approach to business and life Learning the length of your risk-tolerance “runway” Building on capacity as a state of mind Focusing on what, not how How to build a fan-first business model
If you had the opportunity to run a business in an unorthodox way in order to make it successful, would you do it? Jesse Cole, the Owner of the Savannah Bananas baseball team discusses how he took the team from only selling a handful of tickets a year to selling out every game for months on end.
Chad Lingafelt chats with Jesse Cole Founder of Fans First Entertainment, Owner of the Savannah Bananas, and Author of the book Find Your Yellow Tux. You may recognize Jesse from his signature Yellow Tux and dynamic personality. In this fast paced conversation, Jesse shares how he transitioned from selling only 2 tickets to currently have sold out every game for two straight seasons with a waiting list in the thousands for tickets. Jesse also shares how you can become passionate about creating attention and how to love your customers and your employees. Buy Jesse’s Book Here: https://www.amazon.com/gp/product/161961846X/ref=dbs_a_def_rwt_hsch_vamf_taft_p1_i0
This is a LOST episode (there are a few others) that got lost on a damaged hard drive. I am excited to be able to record this chat with the fan-tastic Jesse Cole the author of Find Your Yellow Tux and owner of College baseball team the Savannah Bananas. Jesse is an amazing marketer …
Jesse Cole became the General Manager of the Gastonia Grizzlies baseball team and took it from losing $100,000 a year and $268 in the bank account to selling out games. After selling the team he bought the Savannah Bananas baseball team and went on from selling a single ticket in the first 2 months to sell a million tickets. He's turned baseball games into a circus, with grandma beauty pageants, choreographed dance routines by players, male cheerleading squads, and many more crazy, awesome ideas. In the process, he's made his company, Fans First Entertainment, one of the fastest-growing companies in America and has transformed many lives along the way. Here's his story, and how he did it. SHOW NOTES 01:40 - Introduction 02:02 - Owning 2 baseball teams at a young age 03:50 - My dad loved baseball and taught me to follow my passion 05:35 - Sometimes you gotta try lots of things to find your passion 07:50 - One of the most dangerous things you can have is success 10:08 - It took 10 years of hard work to make Gastonia Grizzlies successful 11:10 - The toughest times in people's lives are short term 13:00 - COVID - What an amazing time to test new ideas 15:24 - Removing all ads from Savannah Bananas stadium 17:20 - Livestreaming baseball matches - Bananas Insider 18:16 - You have to be willing to be misunderstood at first 21:29- Offering an internship to Barack Obama 23:28 - Validating ideas 25:56 - Hiring employees looking at their FUTURE resumes 27:48 - Three-year vision for Savannah Bananas 31:06 - Mentors - Walt Disney, Bill Veeck, and P.T. Barnum 34:28 - Learning from brands outside the industry 38:35 - Books that have inspired me 40:12 - Paying employees to read books and learning together 43:00 - How a Thank You letter led to writing "Find Your Yellow Tux" 45:45 - The Thank You Experiment 48:31 - Miracle Morning and daily routine 51:39 - Favorite podcasts 53:22 - Why I started my podcast 54:20 - Connecting with Jesse For weekly updates on podcast episodes, subscribe to the newsletter (https://stealmymarketing.substack.com/) Jesse's Website (https://findyouryellowtux.com/) Jesse's Twitter (https://twitter.com/YellowTuxJesse) Jesse's Book (https://www.amazon.com/Find-Your-Yellow-Tux-Successful/dp/161961846X) Jesse's Podcast (https://findyouryellowtux.com/category/podcasts/) The Savannah Bananas (https://thesavannahbananas.com/) --- Send in a voice message: https://podcasters.spotify.com/pod/show/intellectual-software/message
This one is so good, we unlocked the vault and brought it back for a replay. In this Season 5 kick-off to 2020, Dos Marcos sit down with Jesse Cole, owner of the Savannah Bananas. He wears a yellow tuxedo. His players dance and go on dates during games. Parking penguins. Grandma beauty pageants. A breakdancing first base coach. It's all part of the Savannah Bananas "Fans First" experience. Jesse shares his family's amazing story and delivers a clear message: if businesses aren't different they won't exist. Get a notepad handy and listen to how Jesse and his wife Emily turned a floundering baseball team into a sold out spectacle. Discover lessons you can apply in your business. And find out how Fans First U is helping businesses deliver remarkable experiences. More highlights include: Listen carefully, respond creatively. Why the Savannah Bananas send fans a playlist to listen to on the way to the ballpark. If you were to charge admission, how would you change the experience? Looking at your customers as fans. We also talk about: Magic Castle Hotel's popsicle hotline. A message from dead Marilyn Monroe. Soapy Joe's Carwash karaoke. PFTs. Incentivizing stories instead of sales. And of course, Maverick! Nationwide Help Center Nationwide has launched a BACK TO BUSINESS HUB packed with useful information for independent retailers. For Dos Marcos listeners seeking expert advice as they navigate the changing environment, we have an email address for you to use: help@nationwidegroup.org. Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation and the Woman’s Choice Award. Watch the live video of most episodes at Facebook.com/MattressPodcast. Make sure and subscribe to our email for your direct dose of Dos Marcos.
The Practice of the Practice Podcast | Innovative Ideas to Start, Grow, and Scale a Private Practice
What are the things that you do every day that fire you up? What experience are you providing to your clients? Are you focused... The post Jesse Cole Wears a Yellow Tux Everywhere | PoP 451 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.
If you're in an airport and you see a yellow blur run past you, that's just Jesse Cole on his way to his next speech. This episode will open your eyes to how you can set yourself apart from your competition and industry. Jesse's stories, lessons, and experiences all empower you to stand out by being different and focusing on your fans and clients.Fresh out of college, Jesse took over a college wooden bat league baseball team that had no money in the bank account and made it one of the most successful and profitable baseball teams in the country. He did that by realizing that he wasn't in the baseball business, he was in the business of creating memories and experiences. Jesse now owns the Savannah Bananas baseball team. After going in to a stadium that has hosted professional teams that have failed for almost 100 years, the Bananas sell out every single game and have achieved recognition on the national level with ESPN, CNN, and MSNBC featuring their story. The experience their fans receive interacting with the Bananas brand is all the marketing the company needs. If you're ready to find a better way to give your clients the experience they deserve and eliminate your marketing budget, this is the episode for you!Check out Jesse's book, Find Your Yellow Tux. You can hear him on his podcast, Business Done Differently. Be sure to reach out and ask questions after this episode on his LinkedIn. If you want to transform your business, you can book Jesse for speaking engagements and more at findyouryellowtux.com/.
When the Guy in the Yellow Tux, Jesse Cole, attended the NNT conference, he stayed in Montage Los Cabos and had his mind blown by the perfect customer experience. This is his chance to ask the most burning questions from its Director of Learning, Ingrid Orezza. Ingrid talks about how they are bridging the gap between the associate and guest experience, and how that results in amazing customer engagement. She also shares details of her job as Director of Learning to train 600 associates and the eight values that she considers when onboarding new hires. Discover the power of what you say and what you don't say, and learn how knowing your “why of work” gets you committed and ready to be the best version of yourself. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Business Done Differently community today: findyouryellowtux.com Business Done Differently Facebook Business Done Differently Twitter Business Done Differently YouTube Do You Stand Out? Take The Yellow Tux Quiz
In this Season 5 kick-off to 2020, Dos Marcos sit down with Jesse Cole, owner of the Savannah Bananas. He wears a yellow tuxedo. His players dance and go on dates during games. Parking penguins. Grandma beauty pageants. A breakdancing first base coach. It's all part of the Savannah Bananas "Fans First" experience. Jesse shares his family's amazing story and delivers a clear message: if businesses aren't different they won't exist. Get a notepad handy and listen to how Jesse and his wife Emily turned a floundering baseball team into a sold out spectacle. Discover lessons you can apply in your business. And find out how Fans First U is helping businesses deliver remarkable experiences. More highlights include: Listen carefully, respond creatively. Why the Savannah Bananas send fans a playlist to listen to on the way to the ballpark. If you were to charge admission, how would you change the experience? Looking at your customers as fans. We also talk about: Magic Castle Hotel's popsicle hotline. A message from dead Marilyn Monroe. Soapy Joe's Carwash karaoke. PFTs. Incentivizing stories instead of sales. And of course, Maverick! This is a Bonfire Certified episode you don't want to miss. Welcome to 2020! Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow. Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation and the Woman’s Choice Award. Watch the live video of most episodes at Facebook.com/DosMarcosPodcast. Make sure and subscribe to our email to get a direct dose of Dos Marcos.
The Smart Passive Income Online Business and Blogging Podcast
#401: On SPI 401, Jessie Cole, the Yellow Tux Guy, stops by to share one of the most inspiring and wackiest success stories I've ever heard on this podcast! You'll learn how Jessie has created unbelievable and amazing experiences for his fans, and how you can do the same. Podcast show notes available here: https://www.smartpassiveincome.com/session401
On this episode, I sit down with Jesse Cole also known as the Yellow Tux guy, owner of the Savannah Georgia Baseball Team known as the Savannah Bananas, author of the book Find Your Yellow Tux and Host of the Business Done Differently Podcast. Jesse has explosive positivity and excitement and also is so very humble and grateful. This was an incredibly valuable and impactful conversation for me - I hope you enjoy it just as much as I did. Listen in on my conversation with Jesse Cole!
Jesse Cole has become a national sensation--the "Man in the Yellow Tux" who has led a summer college-league baseball team called the Savannah Bananas to sold-out games and a waiting list of thousands. Jesse shares ways that any business can grow quickly by standing out and putting "Fans First."
Jesse Cole is the author of Find Your Yellow Tux: How to Be Successful by Standing Out and the host of the amazing podcast Business Done Differently. He is also the owner of Fans' First Entertainment and the Savannah Bananas - a college summer baseball league team that has sold out all of its games in its first two years. By the way, this is evidence of his philosophy of doing things differently. Jesse believes that you have to know what your mission is. He says you have to keep it clear, simple, and make it repeatable. The name of his company - Fan's First - makes it clear that the focus of everyone in his organization is "to take care of people." Jesse notes that it is important to get the attention of your customers or constituents and then tell them what you are about...tell them your story...and keep telling them. Jesse Cole thinks in terms of how things could be. As he says, "I challenge you to think beyond yourself." Also, listen for us to talk about his heroes Walt Disney, Bill Veeck, and PT Barnum, his focus on the Yellow Tux, and so much more. It was a blast to talk with Jesse! I enjoyed thinking about how I could follow his philosophy of doing things differently in my world and I am sure you will do the same. Thanks for listening! Enjoy! Connect with Jesse and Learn More: http://findyouryellowtux.com/ http://findyouryellowtux.com/category/podcasts/ Jesse Cole - The Yellow Tux Guy (YouTube channel) Find Your Yellow Tux: How to be Successful by Standing Out https://twitter.com/YellowTuxJesse/ https://www.facebook.com/YellowTuxJesse/ Length - 41:25
On this episode of Build Your Network, Host Travis Chappell interviews Jesse Cole, the owner of Fans First Entertainment, in-demand speaker and author of Find Your Yellow Tux. Here’s what Travis and Jesse discuss in this episode: About Jesse Cole Featured on MSNBC, CNN and ESPN Most excited to be expecting his first baby any… The post Build Your Network (http://www.buildyournetwork.co). For information regarding your data privacy, visit acast.com/privacy (https://www.acast.com/privacy)
Jesse Cole owns and runs a multi million dollar company, is a successful author, and a keynote speaker around the country. He can also be simply known as The Yellow Tux Guy. Jesse began by running a fledgling baseball team as General Manager. He took risks, thought differently, and created an exciting atmosphere at the ballpark. Today, his company Fan's First Entertainment, focuses on creating a show filled with entertainment. There happens to be a baseball game going on at the same time. In Jesse's recent book, Find Your Yellow Tux, he helps people running businesses begin to think about their brand differently and find ways to stand out within the crowd. In this episode, we hit on a lot of his primary focuses as Jesse gets extremely practical and offers listeners and viewers real strategies you can implement today. We also go in to how he has created a culture within Fan's First that has allowed primarily people in their first job flourish. Jesse and his employees measure their success and weigh their decisions on the amount of impact they can make. This, along with countless other takeaways, fill this jam packed episode of Success Defined. Jesse challenges the listeners and viewers to reach out to him with questions. Use him as a resource and email him today at Jesse@FindYourYellowTux.com. Check Jesse out at www.findyouryellowtux.com, and follow him on Facebook, Twitter, and LinkedIn. He's easy to find- simply search Yellow Tux Jesse Cole! For additional questions or comments about this episode or Success Defined, you can reach me at BenMcDonaldFA@gmail.com.
Find Your Yellow Tux and Go Bananas to Live Your Life of Abundance!Many of you want so Abundance in your Family, Faith, Finances and Fitness. There are many ways to get there. One way stands out as much as our feature guest, Jesse Cole. That is to stand out and be different. You may not want to wear a Yellow Tux or even play for the Savanah Bananas, but you may after this conversation. Meet our Feature Guesthttps://menofabundance.com/wp-content/uploads/2018/03/bookcover.png ()Known as the PT Barnum of Baseball, Jesse Cole is the founder of Fans First Entertainment and Owner of the Savannah Bananas baseball team. The Savannah Bananas have sold out 32 straight games, have a waitlist in the thousands for tickets and have been featured nationally by MSNBC, CNN and ESPN. Jesse Cole has turned the games into a circus with dancing players, the Banana Pep Band, the Banana Nanas senior citizen dance team, the Banana Baby, and the famous break dancing first base coach. Cole believes "Whatever is normal, do the exact opposite." He is a keynote speaker and author of Find Your Yellow Tux - How to Be Successful by Standing Out. Cole is also the host of the Business Done Differently podcast. Connect with our guesthttp://findyouryellowtux.com/ (FindYourYellowTux.com) Jesse@FindYourYellowTux.com Wally's Take AwayThanks again to Jesse for connecting me with Lee Cockerell. All of you go out and be different, Live Your Life of Abundance. And always pay it forward. Request Your 30 Minute Discover Call!Do you feel you're ready to finally start living your life of abundance in family, faith, finances and fitness?Do you feel there's so much more untapped potential in you? Do you feel like you're always struggling? Do you want an amazing relationship with your wife again? Are you ready to start actually enjoying your life before it's much too late? Then I invite you to request a 30 minute coaching call with me. We are simply going to have a conversation to work out a few things. At the end of the call, we may discover you and I can work together. We may even get you a path you've been looking for. https://menofabundance.com/coaching/ (Request your 30 Minute Call with Wally.) Support this podcast
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Jesse is the Founder of Fans First Entertainment who owns the Savannah Bananas. Hes hosted Grandma Beauty Pageants, Salute to Underwear Nights, Flatulence Fun Nights and even the Worlds Largest Pillow Fight. His players do choreographed dances at the ballpark, his fans get hit with pies during the games and he wears a bright yellow tuxedo at every game. Jesse's tried almost everything with his company Fans First Entertainment with his model of Finding Your Yellow Tux How to Stand Out, Be Different & Find Your Purpose. He and his teams have welcomed more than a million fans to their ballparks and have been featured on MSNBC, CNN, Good Morning America and multiple times on ESPN. Cole's passion is to provide fun for as many people as possible and to inspire others to be different and stand out. In one of my favorite interviews to date, Jesse and I talk about our biggest passions: sports, business & the customer experience. There are 1000's of people offering the same service & product as you - how are you going to stand out? We learn about Jesse's inspiring journey from aspiring professional baseball player to General Manager of a fledgling baseball team to now the owner of the wildly popular Savannah Bananas...oh and he rocks his Yellow Tux in the interview as well!
Doing the Opposite of Normal Can Lead to Better Customer Service Shep Hyken Interviews Jesse Cole, Author of Find Your Yellow Tux Featured Interview: Do your “fans” come first? When customers come first, success follows. Shep Hyken speaks with Jesse Cole about how to stand out from the competition and create perfect customer service experiences for your customers. Top Takeaways: • To stand out in business, do the opposite of what is normal. Do what the competition is not doing. • Three areas where you need to find your “Yellow Tux” 1. Yellow Tux yourself – Have a mirror moment. Figure out what frustrates you about your life and how you can start over. Then, figure out what you are best at and run with it. 2. Yellow Tux your business – Have the same mirror moment. Focus on the areas you are best at, and don’t force yourself to do the things you aren’t skilled in. 3. Yellow Tux your legacy – Think about the difference you make, and not just on your accomplishments. Significance over success is what you should be after. • Six steps to creating attention, standing out, and creating the perfect customer service experience: 1. Have a mirror moment – Look at where you are and where you would like to be. 2. Ask the best question – What can you and your company be the best at? 3. Embrace the different mindset – Whatever is normal, do the opposite. 4. Hello world moment – Create attention to stand out. 5. Love your customers more than you love your product. 6. Make reinvention part of your DNA – Change constantly in order to create attention. About: Jesse Cole is the owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies. Cole is the author of Find Your Yellow Tux – How to Be Successful by Standing Out. He is also the host of the Business Done Differently podcast. Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jesse Cole sits down with wife Emily Cole to discuss the stories behind what made their baseball teams national hits. You will hear about the challenges of turning around the Gastonia Grizzlies and launching the Savannah Bananas. By focusing on what business they were really in, the Coles launched Fans First Entertainment and put all of their focus on Entertainment. From Dancing Players, to Grandma Beauty Pageants, to the Banana Nanas, they tried it all. From monumental failures to hilarious stories, Jesse and Emily share it all and provide great lessons for any business owner. Using the mantra of "Whatever is normal, do the exact opposite," any business can stand out and be different.
So much of our modern product and service is becoming commoditized forcing Small Business Owners to create an experience that no machine can substitute. The Minor League Baseball business is cut-throat. Most do not make it. Enter Jesse Cole. Outfitted in a killer Yellow Tuxedo and tophat, a smile, and an enthusiasm that rarely runs out of gas, Jesse is a Promoter extraordinaire in the likes of great Boxing and Nascar promoters realizing that it is all about the fan experience. Fan First Entertainment is a novel approach at business in a cut-throat, and low margin industry. Jesse not only promotes fans first, he also promote community gathering, mobilizing Millennials through conversation and engagement, and SIMPLICITY in an age of constant speed. Be careful, if you are not smiling and learning, then you are about to!!!
So much of our modern product and service is becoming commoditized forcing Small Business Owners to create an experience that no machine can substitute. The Minor League Baseball business is cut-throat. Most do not make it. Enter Jesse Cole. Outfitted in a killer Yellow Tuxedo and tophat, a smile, and an enthusiasm that rarely runs out of gas, Jesse is a Promoter extraordinaire in the likes of great Boxing and Nascar promoters realizing that it is all about the fan experience. Fan First Entertainment is a novel approach at business in a cut-throat, and low margin industry. Jesse not only promotes fans first, he also promote community gathering, mobilizing Millennials through conversation and engagement, and SIMPLICITY in an age of constant speed. Be careful, if you are not smiling and learning, then you are about to!!!