Dos Marcos

3Z Brands CEO John Merwin returns to The FAM Podcast to talk about the future of mattress retail. From Helix's brick-and-mortar rise to the viral impact of Brooklyn (his daughter and the brand), and the surprising acquisition of Southerland—a legacy wholesaler—Merwin reveals how the lines between DTC and traditional retail are being redrawn.

The FAM is excited to announce that Bedgear's CEO Eugene Aletto is speaking at Sleep Summit 2025. In honor of the announcement, we are replaying last year's most listened to episode, featuring the bad boy of bedding himself!Buckle up for an eye-opening chat with Eugene Alletto, the maverick CEO of Bedgear, who's revolutionizing the bedding industry with his bold and innovative approach. Dubbed the "bad boy of bedding," Eugene shares how his immigrant upbringing instilled the principle of being additive rather than disruptive. In this lively episode, Eugene and host Mark Kinsley delve into the importance of innovation, the power of words in branding, and the value of inclusive, customer-centric business practices.Join us for a rollercoaster ride through Eugene's fascinating career, filled with anecdotes that underscore his relentless drive and unique approach to transforming the bedding market. Whether it's connecting the dots in a disjointed industry or emphasizing the need for education over mere sales tactics, Eugene's insights are a treasure trove for aspiring entrepreneurs and seasoned business leaders alike.Key Takeaways:Eugene Alletto's Journey: From a top-performing salesperson to the trailblazing CEO of Bedgear, Eugene's path highlights the power of innovative thinking and resilience.Additive, Not Disruptive: Emphasizing the importance of adding value rather than disrupting, Eugene showcases how focusing on consumer needs can lead to success.Innovation and Education: The critical roles of continuous innovation and robust education in building a brand promise and maintaining industry relevance.Tune in to discover why Eugene is not just a disruptor, but a game-changer in the bedding world. For more insights, follow Eugene on LinkedIn and learn about Bedgear's revolutionary products that are redefining sleep essentials.

Can you build a competitive intelligence dashboard with no coding skills? Yes—and Mark Kinsley shows you how. In this episode, Kinsley demos how he used Manus.ai to create a mattress industry market tracker that monitors local competitors, scrapes promotional data, and identifies strategic threats. He also built a real-time stock dashboard to follow public companies like Sleep Number and Purple. If you're a mattress retailer, supplier, or manufacturer, this episode offers a masterclass in using AI tools to make better business decisions.Chapters00:00 Introduction to AI Tools and Manus.ai02:59 Building a Competitor Intelligence Dashboard05:54 Understanding AI's Capabilities and Limitations09:10 Creating a Stock Tracker for the Mattress Industry12:05 Improving Communication with AI Systems14:46 Real-Time Data Integration and Market Insights17:57 The Role of Vision in AI Implementation21:14 Empowering Teams with AI Tools

Dive into the inspiring journey of Dale Carlsen, the visionary behind Sleep Train, and discover how he reshaped an industry and gave back to his community.Join host Mark Kinsley as he sits down with Dale Carlsen, the legendary founder of Sleep Train, who built a 317-store empire with a unique culture of employee ownership and community support.In this episode, Dale Carlsen shares the story of building a mattress empire and the transformative power of employee ownership. Discover how his innovative approach not only skyrocketed business growth but also changed the lives of countless employees and foster children. Dale's commitment to doing the right thing extends beyond business, highlighting the importance of community engagement and the impact of giving back.Timestamped Breakdown:[00:01] - Meet Dale Carlsen: The Visionary Behind Sleep Train[01:20] - Challenging Industry Norms: The Warranty Revolution[03:19] - Empowering Employees: The Birth of the ESOP[05:18] - Cultivating Ownership: Building a Culture of Accountability[07:10] - A Mirror of Ownership: The Moment Employees Became Owners[09:10] - Legacy of Change: Impacting Lives Beyond Business[13:36] - Focus on Foster Kids: The Genesis of Ticket to Dream[20:37] - Addressing Systemic Challenges: The Foster Care Crisis[28:29] - Sustained Success: The Power of Purpose-Driven Business[46:17] - Navigating Challenges: Lessons from the Great Recession

Uncover the hidden question that transforms how you connect with your passion and purpose.Kinsley embarked on a transformative journey through Catalonia, Spain, where he met Harvey, an exceptional guide who poses a life-changing question: "A que te dedicas?" This episode dives into cultural insights and personal reflections that redefine the meaning of work and dedication.Join Mark as he reflects on cycling through the breathtaking landscapes of Catalonia, where he and Tara experienced the rich culture and history of Spain. From awe-inspiring medieval villages to a heartfelt tea ceremony, Mark shares stories that highlight the profound question, "To what do you dedicate yourself?" This exploration not only enriched his understanding of purpose but also tied back to his work in the mattress industry, emphasizing the value of dedication in both personal and professional life.Timestamps:00:09 - The Power of "A Que Te Dedicas?" 05:20 - Cycling Through Catalonia: A Journey of Discovery10:45 - Meeting Catarina Roma: Crafting with Soul15:32 - A Dinner to Remember: Farm Fresh in Spain20:50 - Harvey's Story: A Guide with a Mission25:15 - The Big Reveal: More Than Just Our Jobs30:40 - Global Perspectives on Purpose: Ikigai, Maraki, and More35:55 - The Mattress Connection: Rededicating to Better Sleep40:20 - Gather and Grow: The Importance of Community45:10 - Conclusion: Beyond Titles, Finding True Purpose

How do you transform a crowd focused on funnel cakes and fun houses into a line of eager mattress buyers? This week on The FAM Podcast, host Mark Kinsley sits down with Jason Goodman, the head of business development for City Mattress, to discuss the art of selling at high-traffic events like state fairs and rodeos.Goodman shares how to sell outside traditional retail environments. Learn how to convert high foot traffic events into lucrative sales opportunities and discover the essential elements of successful business development.[00:01] - Introduction: Turning funnel cake crowds into customers[01:02] - Meet Jason Goodman: From Michigan to City Mattress[06:00] - The Event Selling Blueprint: Finding the right place, product, and people[09:47] - The Best Events for Selling: Why rodeos and state fairs work[13:19] - Sales Tactics: Quick qualifying and the art of the close[20:08] - Product Matters: The importance of differentiation[26:43] - Business Development Strategy: Identifying and solving the right problems[33:16] - Avoiding Problem Hunting: Focus on high-value solutions[37:24] - Creating a Wow Factor: How to stand out at events[41:23] - Closing Thoughts: Jason's passion for the mattress industry

Discover how to 40X your productivity and revolutionize your business workflow with the power of AI!In this episode, Mark Kinsley reveals how to dramatically enhance your productivity using ChatGPT and generative AI, sharing insights from his teachings to mattress industry executives. Learn how AI is reshaping business operations, from idea generation to task automation, and why becoming a "prompt boss" is crucial for staying competitive. Dive into real-world examples and discover how you can leverage these tools to transform your workflow.Timestamps:00:01 - Introduction: 40X Your Productivity02:15 - Behind the Scenes with ChatGPT05:40 - AI in the Mattress Industry: A Case Study10:22 - From Toy to Tool: Mastering AI15:55 - Real-life Productivity Boost: ChatGPT in Action20:34 - The Role of Prompt Engineering25:47 - Future of AI: What to Expect30:12 - How to Start Your AI Journey35:00 - Closing Thoughts: Embracing AI in Business

Discover the secret sauce behind City Mattress, one of America's most esteemed family-owned retailers. Join host Mark Kinsley as he delves into the recipe for success with Jason Goodman, Head of Business Development at City Mattress. This episode uncovers the blend of tradition, innovation, and quality that defines their retail strategy.In this episode, we explore the unique business strategies that have propelled City Mattress to the forefront of the retail industry. From their proprietary PranaSleep mattresses to the cultural ethos driving their success, Jason Goodman shares insights on maintaining quality and passion over decades. Learn how City Mattress combines a family-centered approach with cutting-edge product development to achieve remarkable market presence.00:00 - Introduction to the City Mattress Secret Sauce01:16 - Jason Goodman: From Outsider to Insider02:14 - Jason's Journey in Retail and Return to Mattress Business04:37 - The Prana Sleep Factory: A Tour of Excellence06:13 - Prana Sleep's Unique Selling Proposition09:27 - The Art of Quilting Latex: Innovation at Prana Sleep14:41 - The Retail Cookbook: A Strategy for Success20:06 - Balancing Quality and Quantity in Retail Metrics23:14 - The Changing Consumer Landscape30:04 - The Power of Writing Down Your Secret Sauce

Get ready to dive into the unforgettable experience of Dream Camp 2025 at the iconic Hotel Emma!Join host Mark Kinsley and co-host Tara Kinsley as they take you through the transformative journey of Dream Camp 2025, hosted at the stunning Hotel Emma. This episode features highlights from the event, including insights from Hernani Alves, former president of Sleep Train, and the unforgettable guacamole competition.Discover how Dream Camp blends professional development with unique experiences to foster growth and connection. From the culture of accountability to the importance of hospitality, learn how these lessons can elevate both personal and professional life.00:00 - Welcome to Dream Camp 2025: A sneak peek into San Antonio's Hotel Emma.02:30 - The Evolution of Dream Camp: From mountain biking to professional development.06:45 - Hotel Emma's Impact: Why the setting was a game-changer for attendees.12:15 - Spotlight on Hernani Alves: Transforming accountability in business.19:50 - Culinary Competition Drama: The surprise twist that had everyone talking.26:35 - Charlie and Harry Roberts Q&A: Hospitality lessons from the mattress industry.34:20 - Emotional Breakthroughs at Dream Camp: The power of giving and receiving compliments.42:00 - The Art of Onboarding: Lessons from the guacamole challenge.48:10 - Closing Thoughts: Reflections on an unforgettable Dream Camp.

Discover how Nate Cangemi transitioned from rock and roll to mattress mogul without selling his house!Join host Mark Kinsley as he sits down with Nate Cangemi, the dynamic frontman behind Golden Dreams Mattress and the official band of the Sleep Summit. Nate shares his journey from contemplating selling his house to launching a successful retail experience that redefines mattress shopping.Episode Summary: In this episode, Nate reveals how a pivotal mastermind session at Sleep Summit and the support of a thriving community helped him turn a dream into reality. Learn about the unique experiences he crafted at Golden Dreams Mattress and the invaluable lessons he gathered from industry experts. Whether you're a retail enthusiast or an entrepreneur at heart, Nate's story is sure to inspire.Timestamps:00:01 - Introduction to Nate Cangemi: The Rockstar Retailer00:45 - From Vision Boards to Reality: Nate's Motivation to Open a Store01:51 - The Hot Seat Experience: A Turning Point in Bentonville03:21 - The Advice That Changed Everything: "Don't Sell Your House06:06 - Building Golden Dreams: Crafting a Unique Customer Experience07:07 - From Components to Retail: Nate's Industry Journey16:37 - Committing to the Dream: The Power of Community Support22:16 - Curating Quality: The Brands Behind Golden Dreams30:08 - Launching Golden Dreams: The First Month's Success

What do fitness, franchising, and Super Bowl champions have to do with mattresses? Brad Taylor explains it all.Join Mark Kinsley as he welcomes Brad Taylor, VP of Franchise Development at Snooze Mattress Company. With a background in fitness and franchising, Brad brings a fresh perspective to the sleep industry. In this episode, you'll hear how he's helping Snooze scale nationally, why wellness is the future of sleep retail, and how NFL champions Kevin Minter and Andrew Adams became brand ambassadors.What You'll Learn: Brad shares his playbook for awarding franchises (not selling them), why choosing the right location is crucial, and how Snooze is going beyond beds to promote holistic sleep health—including CPAP awareness, partner disturbance, and light exposure. Plus, get insider stories from Super Bowl events and tips for living a healthier life starting today.Timestamps: 00:00 – Meet Brad Taylor, former Snap Fitness exec turned mattress mogul 01:30 – How Matt Smith recruited Brad into Snooze 04:15 – NFL brand ambassadors: The story behind Kevin Minter & Andrew Adams 06:00 – Snooze at the Super Bowl: VIP access and brand awareness 11:50 – What does franchise disruption really mean? 14:20 – The FORM method Brad uses to vet new franchisees 16:00 – Why real estate is the make-or-break factor in store launches 18:10 – Miniature Herefords, farm life, and writing the next chapter 22:00 – Brad's journey: from TaylorMade Bodies to Anytime Fitness to Snooze 24:30 – How Snooze brings wellness into the mattress store experience 28:30 – CPAP machines, sleep apnea awareness, and HSA potential 32:00 – What most people overlook in their health journey 36:15 – Sleep as the missing link in wellness

When silence on sustainability speaks louder than words—and boomers quietly steal the economic spotlight—you know it's time to rethink everything.In this episode of The FAM podcast, host Mark Kinsley recaps big takeaways from the 2025 ISPA conference in St. Pete's, featuring fresh insights from Scot Case, VP of Sustainability at the National Retail Federation, and economist Dr. Christopher Kuehl of Armada Corporate Intelligence.Episode Summary:Mark takes us behind the scenes at ISPA 2025 where the talk of the conference was “greenhushing”—the risky new cousin of greenwashing. Scot Case explains why being eco-silent may cost you consumer trust, while economist Dr. Christopher Kuehl breaks down the "barbell economy," proving that boomers are now powering home-related spending. From AI-powered green shopping to emotional consumer decisions, this episode flips traditional retail thinking on its head.3 Key Takeaways:Greenhushing is a PR Risk: Saying nothing about your eco-efforts can be just as damaging as saying too much.Boomers Are the New Power Buyers: Forget what you heard—older generations are investing heavily in home comfort.Sustainability = Quality: Durable goods aren't just better—they're now seen as more eco-conscious, especially in the mattress industry.

Why it matters:The Specialty Sleep Association (SSA) is reshaping the sleep industry by providing a platform for innovative products and fostering connections among manufacturers and retailers.Key Insights:In a recent episode of the FAM Podcast, Mark Kinsley and SSA Executive Director Tambra Jones discussed the history and mission of the SSA, which has evolved since the days of waterbeds.Historical Context: SSA was formed in the late 90s, merging various sleep product associations to create a dynamic trade environment.Innovation Showcase: The SSA showroom in Las Vegas features cutting-edge sleep technology, including sound and mood-enhancing products like Cambridge Sleep's systems.Community Connection: The SSA serves as a networking hub, connecting new companies with established brands and fostering collaboration.Consumer Awareness: Today's consumers are more discerning, often seeking organic and sustainable sleep products, but many manufacturers struggle with greenwashing accusations.Innovative Products Highlighted:Some standout innovations featured at SSA include:A mattress-lifting device that simplifies sheet changing.Temperature-regulating technologies like ChiliPad and Jelly Sleep.Adjustable pillows and other customizable sleep solutions.The Bottom Line:For anyone interested in the sleep industry, the SSA offers invaluable resources and connections. Whether you're a manufacturer, retailer, or simply curious about the latest in sleep technology, engaging with the SSA can lead to new opportunities and insights.For more information on joining the SSA or exploring their offerings, visit sleepinformation.org.#PranaSleep #SleepDeeplyLiveBoldlywww.pranasleep.com

In the mid-90s, as the popularity of waterbeds waned, a new wave of sleep products began to emerge. This shift paved the way for the formation of the Specialty Sleep Association (SSA). Tambra Jones, executive director of the SSA, played a pivotal role in this evolution, bringing together manufacturers, retailers, and futon experts. The SSA organized trade shows and established a permanent showroom in Las Vegas, providing a platform for emerging mattress brands to thrive.A Journey Through the IndustryTambra's journey in the furniture industry began as a trade show manager in San Francisco. She cultivated an environment where small companies could showcase their products and connect with potential buyers. This experience laid the groundwork for her later involvement with the SSA. Tambra's passion for fostering connections and supporting new entrants in the industry has remained a core aspect of her work.Innovations on DisplayThe SSA showroom at the Las Vegas Market has become a hub for innovative sleep technology. One standout example is Cambridge Sleep, which offers a system that adjusts brain waves using sound frequencies to enhance sleep quality. Their technology is embedded in pillows and designed to create a calming sleep environment. Tambra herself has experienced the benefits of this technology, emphasizing the importance of sleep quality in our lives.The Role of B2B ConnectionsThe SSA space serves as a meeting ground for businesses within the sleep industry. Manufacturers often visit to network, explore licensing opportunities, and discover new products. Tambra highlights how many successful companies began their journeys in the SSA space, leveraging connections made there to grow their brands. This collaborative environment fosters creativity and innovation, vital for the industry's progress.Membership BenefitsJoining the SSA offers numerous advantages. Membership includes opportunities for promotion through newsletters and social media. For a nominal fee, members receive visibility and connection to key industry players. Tambra notes that being part of the SSA community is about more than just business; it's about building relationships and supporting one another in the industry.The Challenge of GreenwashingTambra and the SSA have tackled the challenge of greenwashing in the sleep industry. They launched the Bed Facts Verified program to provide transparency around product claims. However, they faced resistance from manufacturers reluctant to disclose their materials and certifications. Despite the hurdles, the SSA remains committed to promoting genuine sustainability within the industry.Consumer Awareness and DemandToday's consumers are increasingly discerning about the products they purchase. With access to information online, they can research brands and verify claims. Companies like Avocado have thrived by catering to this informed demographic, emphasizing transparency and sustainability. The SSA recognizes the shift in consumer attitudes and encourages manufacturers to meet this growing demand for accountability.Unusual InnovationsThe SSA has seen its share of unconventional innovations. From mattress-jacking devices that elevate mattresses for easier sheet changes to temperature-regulating systems like Bed Jet, the showroom showcases a variety of creative solutions. These innovative concepts illustrate the diversity of ideas within the industry and the importance of staying ahead of trends.

What if you could automate your most tedious tasks, save hours every week, and finally feel like Tony Stark in your own AI-powered Ironman suit? Host & Guest Introduction:In this episode, Mark Kinsley, is joined by Rex Harris, an AI consultant and product manager whose resume boasts stints at Amazon, Pandora, Electronic Arts, and Bright. Rex is here to break down AI's role in business, how automation can 40X your productivity, and why taste and creativity still matter in an AI-driven world.Summary of the Episode:This episode is a masterclass in how AI is reshaping business operations. Rex explains how large language models like ChatGPT, AI automations, and digital agents are revolutionizing workflows. He also shares insights on automated lead research, AI-powered voice agents, and even web scraping for smarter sales strategies. Plus, find out how AI tools like Zapier, ChatGPT, and voice automation can give you a competitive edge—and why human creativity still reigns supreme.Key Takeaways:1) AI isn't taking jobs—it's taking tasks. Learn how to automate workflows and reclaim your time.2) Automation is the new superpower. From cold-calling intelligence to auto-scheduling, the right AI tools can revolutionize your work.3) Human creativity still wins. AI can crunch data, but it can't replace taste, art, or soul-driven decision-making.

What happens when the Mom of the FAM makes a big move? You get a rollercoaster of emotions, heartfelt goodbyes, and some seriously witty banter. In today's episode, Mark Kinsley sits down with Adrienne Woods—the woman who has kept the FAM running smoothly behind the scenes—to talk about her next big adventure, the wildest part of working with Mark, and the unexpected way she's using Traction (yes, the business strategy book) to parent her kids.

What happens when you mix 20 years of independent retail experience with a passion for mattresses? You get Chad Fischer, the new Director of Bedding at BrandSource, and he's on a mission to shake things up in the sleep industry!Mark Kinsley welcomes Chad Fischer, a seasoned leader in the bedding industry, who has stepped into a brand-new role at BrandSource. Chad shares his journey, his vision for growing the bedding division, and why independent retailers should be paying attention.Summary:In this episode, Chad Fischer dives into his priorities at BrandSource, a powerhouse buying group focused on independent retailers. He explains why BrandSource created a dedicated bedding division and how he plans to elevate it. From vendor partnerships to marketing strategy and merchandising, Chad outlines the roadmap for independent retailers looking to stay competitive in an evolving market. Plus, he and Mark break down Nebraska trivia (spoiler: Chimney Rock is involved), husking corn techniques, and the importance of investing in people for long-term success.Key Takeaways:1) Vendor Partnerships Matter – Fisher emphasizes that successful buying groups focus on strategic partnerships, not just signing up vendors.2) Marketing Can Be a Game Changer – BrandSource's in-house agency helps retailers navigate digital marketing without overpaying.3) Stay the Course – With industry shakeups happening, Chad advises retailers to stay steady, build strong partnerships, and focus on long-term growth.

Selling a mattress isn't just a transaction—it's an art. And if you're missing out on the luxury AND value zones, you're leaving money on the table.This episode ofThe FAM Podcast featuresBrent Batterman, a powerhouse in the mattress industry, breaking downbarbell selling and how to dominateboth ends of the market like a pro.

Are your store hours holding you back? Mark Kinsley sits down with Brian Morgan, CEO of Austin Couch Potatoes, to tackle how customer behavior is reshaping retail strategies. From discovering the power of after-hours web traffic to using AI tools like Podium to elevate customer engagement, Brian shares his journey of innovation. Learn how this bootstrap entrepreneur turned a Craigslist hustle into a nationwide success while making a positive impact on employees and customers alike. Plus, hear why a factory in a store might just be the future of retail. KEY TAKEAWAYS 1. Adapt to Changing Customer Habits: Analyzing after-hours web traffic can reveal untapped sales opportunities. 2. AI as a Game-Changer: Tools like Podium's AI assistant can revolutionize customer interaction and drive conversions. 3. Innovate or Fade: Staying relevant requires bold pivots, like merging manufacturing with retail spaces.

Buckle up for a fascinating ride as host Mark Kinsley sits down with Sean Bergman, CEO of PureCare, to explore how the company brings stability to retailers amidst economic uncertainty. From global sourcing strategies to family business culture and even dog training tips, this episode has something for everyone. Sean reveals the secrets behind PureCare's product innovations, their commitment to global supply chain stability, and how they support retailers in competing with big-name brands. Bonus: You'll leave with actionable ideas on financing, soft goods, and building better business relationships. Key Takeaways: 1) Global sourcing stability: Why diversifying your supply chain is critical for navigating uncertain markets. 2) Retail innovation: How PureCare's direct-ship program reduces inventory burdens for retailers. 3) Leadership lessons: Insights on family business dynamics, culture building, and how passion fuels success.

What's cooler than cool? Sleep science revolutionized by Tara Youngblood, the visionary behind Jelly Sleep and her groundbreaking innovations! Join Kinsley as he chats with Tara Youngblood, co-founder of Jelly Sleep, TED speaker, and holder of over 40 sleep-related patents. Tara is on a mission to transform the way we rest with innovative solutions that deliver better sleep effortlessly. Summary:In this episode, Tara dives into the science of sleep, from temperature regulation to boosting performance in soldiers and athletes. Discover how her Jelly Sleep products use cutting-edge technology to deliver a thousand times more gel than standard mattresses, ensuring thermal neutrality for optimal rest. From military sleep studies to menopausal solutions, Tara shares her expertise and passion for creating a world where everyone can wake up refreshed and pain-free. Plus, she dishes on the art of the ice bath and why mattresses need to truly cool—not just pretend! Key Takeaways: Temperature and Sleep: Cooling the body is the secret to better deep sleep and improved performance. Jelly Sleep's Magic: With a thousand times more gel, Jelly Sleep mattresses and pillows outshine competitors by maintaining consistent cooling all night. Innovation Meets Purpose: Sleep science isn't just techy—it's transforming lives, from reducing injuries in athletes to alleviating menopausal sleep struggles.

Celebrating 125 years of crafting dreams—this episode dives into the incredible legacy of A.H. Beard with Allyn Beard, a fourth-generation leader redefining sleep and wellness. Join host Mark Kinsley as he welcomes Allyn Beard, the fourth-generation leader of A.H. Beard, an iconic Australian company that has shaped the sleep industry for over a century. Together, they explore the company's storied past, exciting innovations, and global impact. Summary:In this episode, Mark and Allyn discuss the evolution of A.H. Beard from a small family business to a global leader in the bedding industry. Allyn shares inspiring stories of resilience, including rebuilding after a devastating factory fire and expanding into international markets. They also talk about the family dynamics of running a multi-generational business, the importance of quality sleep products, and the company's ambitious plans for the future. Get a glimpse of how passion, purpose, and perseverance continue to drive A.H. Beard's success. 3 Key Takeaways: A.H. Beard's legacy is built on innovation, resilience, and family values. Quality sleep products can profoundly impact health and well-being. Expanding into global markets presents challenges but also opportunities for growth and learning.

What if some of the best stories of 2024 could inspire your next big move? In this final episode of The FAM Podcast for 2024, Mark Kinsley takes listeners on a journey through some of the year's most unforgettable moments. From conversations with industry trailblazers to insights that reshaped how we think about sleep and sales, this episode is a FAMified celebration of the stories and lessons that made 2024 a standout year. Relive the highlights from our top episodes of 2024: Kelly Charles and the Coupon Effect: How strategic savings turned into a game-changing customer experience.Samuel's Sleep Odyssey: Exploring the future of sleep science and what it means for the industry. Eugene Alletto's Bold Vision: Bedgear's CEO shares his journey as the “bad boy of bedding” and why taking risks matters.The 440-Year Legacy: Dive into the rich history and innovation of an iconic Italian manufacturer. Brent Batterman's Sales Masterclass: Discover how to close a deal in 28 seconds with charm and precision. Behind-the-Scenes Gems: The surprise moments and lessons that only The FAM Podcast could deliver. From origin stories to actionable tips, this episode is packed with inspiration for entrepreneurs, industry insiders, and anyone looking to level up. Join us as we wrap up an incredible year and set the stage for an exciting 2025. Stay Connected: Don't miss what's next in 2025! Subscribe to The FAM Podcast and follow us on Instagram, Facebook and LinkedIn for updates, behind-the-scenes content, and sneak peeks at upcoming episodes.Here's to wrapping up 2024 in style — FAM style.

What does it take to grow from $350 million to over $1 billion (approximately) in just two and a half years? In this episode, Mark Kinsley sits down with Imon Shrock, President of Giga Cloud Technology, to uncover the secrets behind this jaw-dropping transformation. Amon shares how supplier-fulfilled retail is reshaping the furniture and mattress industry, the importance of emotional reconsolidation during sleep, and even his personal journey with meditation and mindfulness. Packed with insights on logistics, game theory, and the future of retail, this episode is a must-listen for anyone looking to innovate in the retail space. Key Takeaways: 1.) Supplier-Fulfilled Retail: Amon breaks down how this innovative model reduces inventory risk, speeds up delivery, and empowers retailers to focus on what matters most—converting sales. 2) Meditation and Leadership: Amon shares his experiences with meditation, offering valuable lessons on awareness, decision-making, and the “power of the pause.” 3) The Future of Retail: Explore how Giga Cloud Technology is leveraging AI, game theory, and logistical efficiencies to create a seamless ecosystem for retailers and suppliers alike. In this episode, Mark Kinsley sits down with Imon Shrock, President of Giga Cloud Technology, to uncover the secrets behind this jaw-dropping transformation. Amon shares how supplier-fulfilled retail is reshaping the furniture and mattress industry, the importance of emotional reconsolidation during sleep, and even his personal journey with meditation and mindfulness. Packed with insights on logistics, game theory, and the future of retail, this episode is a must-listen for anyone looking to innovate in the retail space. Key Takeaways: 1.) Supplier-Fulfilled Retail: Amon breaks down how this innovative model reduces inventory risk, speeds up delivery, and empowers retailers to focus on what matters most—converting sales. 2) Meditation and Leadership: Amon shares his experiences with meditation, offering valuable lessons on awareness, decision-making, and the “power of the pause.” 3) The Future of Retail: Explore how Giga Cloud Technology is leveraging AI, game theory, and logistical efficiencies to create a seamless ecosystem for retailers and suppliers alike.

What if improving your sleep wasn't just a dream but a data-driven reality powered by AI? In this episode of The FAM Podcast, host Mark Kinsley welcomes Colin Lawlor, CEO of SleepScore Labs, to discuss the revolutionary potential of Sleep.ai, a groundbreaking B2B platform designed to transform the way businesses and consumers approach sleep. Direct from the Sleep Summit 2024 main stage, Mark and Colin dive deep into how artificial intelligence is reshaping the sleep industry. Colin explains how Sleep.ai leverages over 500 million hours of sleep data to create actionable insights for consumers and businesses alike. From combating common sleep disorders to driving smarter mattress innovations, the duo explores how AI can address health concerns like dementia, cardiovascular disease, and diabetes by improving sleep quality. The discussion also tackles the growing consumer demand for evidence-backed wellness solutions and how this new technology can elevate trust and transparency in retail. Key Takeaways: 1. Sleep is essential for every aspect of life, with even small losses in deep sleep drastically increasing health risks like dementia and heart disease. 2. Sleep.ai combines massive data collection with AI to offer tailored solutions, empowering businesses to make evidence-based claims about their products. 3. AI-powered sleep diagnostics and recommendations are set to revolutionize how the mattress industry connects with consumers, turning occasional buyers into lifelong customers.

Can AI build an app in real-time? Spoiler alert: Yes, it can—and we're doing it live! In this episode of the FAM Podcast, host Mark Kinsley sits down with Blake Austin, the innovative founder and CEO of Mattress AI, a SaaS platform revolutionizing the mattress industry with AI-driven digital tools. Mark and Blake dive into the exciting world of generative AI and its transformative impact on the mattress industry—and beyond. Blake shares the inspiration behind Mattress AI, a tool that helps retailers match customers to the perfect mattress using advanced AI algorithms. Together, they explore cutting-edge AI tools, including Notebook LM and Bolt.new, building a functional app live on the podcast. From making AI approachable to discussing how it can empower businesses, this episode is packed with insights, laughs, and practical takeaways. Key Takeaways: Generative AI tools like Bolt.new allow non-technical users to create functional apps, cutting costs and saving time. The future belongs to those who embrace AI as a tool, not a toy—personalization and efficiency are the new normal. Gumption and creativity are key to leveraging AI—success lies in articulating ideas and iterating until they work.

Ever wondered who's truly driving the online mattress market? This week, host Mark Kinsley welcomes back industry insider Mike Magnuson, founder and CEO of GoodBed.com, for an unfiltered look at the evolving landscape of mattress shopping. Together, they unpack why New York Times and Forbes dominate affiliate sales, how AI and algorithms shape consumer trust, and what brands must do to stay ahead in a chaotic digital age. From humorous anecdotes to actionable insights, this episode is a wake-up call for retailers navigating the intersection of tech and trust in 2024. Key Takeaways: Affiliate Powerhouses: Discover why unexpected players like Forbes and The New York Times dominate mattress affiliate sales. AI's Double-Edged Sword: How poorly trained algorithms are churning out low-value recommendations and eroding consumer trust. Winning in a Shifting Landscape: The importance of reliable data (like GoodBed's) to beat the pay-to-play game and ensure long-term success.

Ever wondered what happens when a 442-year-old Italian family business meets modern American innovation? Join us for an inspiring journey from textile roots to sustainable sleep tech! In this episode, Mark Kinsley, welcomes Andrea Piana, CEO of Piana Technology, a company that began in 1582 as a textile manufacturer and has evolved into a powerhouse of sustainable innovation in bedding and beyond. Episode Summary: In this episode, Mark and Andrea dive into Piana Technology's legacy, from humble beginnings in Italy's Alps to pioneering eco-friendly mattresses today. Andrea shares the family's journey, the power of passion and purpose, and how Piana Technology aims to lead in sustainability without sacrificing functionality or affordability. Andrea's reflections on the family's commitment to community, the environment, and future generations make this conversation both insightful and heartfelt. Key Takeaways: 1. Sustainability at Scale: Piana Technology is reshaping the mattress industry with circular design and environmentally friendly processes. 2. Purpose-Driven Innovation: Andrea emphasizes the importance of staying true to one's purpose, with Piana focusing on products that promote health and planetary well-being. 3. Legacy and Community: A business that feels like family is not only unstoppable but also built to serve future generations through resilience and responsibility.

Innovation meets science as the mattress industry seeks to bridge the gap between comfort, performance, and consumer trust. In this insightful episode of The FAM podcast, host Mark Kinsley catches up with Mike Magnuson who delves into groundbreaking developments in the mattress industry, focusing on the collaboration between GoodBed and Dow, a global leader in material science. They explore how science and data can revolutionize how mattresses are tested, moving beyond subjective reviews toward measurable, evidence-based criteria. This collaboration aims to give manufacturers, retailers, and consumers more accurate and detailed insights into mattress performance, especially concerning temperature regulation, comfort, and durability. Additionally, the discussion touches on the growing influence of e-commerce platforms and how the industry needs to evolve to stay competitive. One of the central themes is how this partnership seeks to offer a level of precision that was previously unavailable, especially in measuring comfort-related characteristics like heat dissipation and memory foam responsiveness. As the hosts discuss the future of the mattress industry, they emphasize the importance of evidence-based testing in ensuring consumer satisfaction and reducing return rates. They also reflect on the growing influence of major media companies and online marketplaces in shaping consumer preferences and how this shift poses both challenges and opportunities for traditional retailers. KEY TAKEAWAYS Collaboration with Dow: GoodBed's partnership with Dow has led to the development of innovative testing methods, measuring key mattress characteristics with unprecedented precision. This will help consumers make informed decisions based on objective data rather than subjective opinions. Industry Disruption: The rise of e-commerce platforms like Amazon is changing the mattress industry, pushing the focus toward price and star ratings rather than quality and longevity. The industry needs to respond by emphasizing the value of well-made products. Objective vs. Subjective Measures: Comfort is subjective, but factors like heat dissipation, cushioning depth, and mattress conformity can now be measured scientifically, enabling manufacturers to prove their products' value and helping retailers reduce return rates by better matching consumers with the right mattresses.

From wild scooter adventures to DeLorean time machines, Sleep Summit 2024 had it all! Join Mark and Tara Kinsley as they dish out all the behind-the-scenes fun in this unforgettable recap. In this jam-packed episode, Mark teams up with his partner-in-crime, Tara, professionally known as Director of Events at The FAM, to relive the magic of Sleep Summit 2024. From the jaw-dropping DeLorean reveal to the snack secrets that made the event a hit, they share hilarious stories and heartfelt moments that brought the community closer together. KEY TAKEAWAYS Round Two, Bigger and Better: Tara spills the details on how organizing the second Sleep Summit was a whole lot smoother—better venue, smoother logistics, and more surprises! Friendships in the Making: It's not just about business! Mark and Tara highlight how those casual walks around Bentonville led to new friendships and deeper connections. Forget stiff conferences; this summit was all about community vibes! Back to the Future Fun: What's a summit without a time machine? Mark and Tara reveal how they pulled off the surprise DeLorean appearance and a Marty McFly impersonator that wowed the crowd. Talk about going all-in on a theme!

Ever wondered how a wobbly bag of water turned into a cultural symbol of comfort and rebellion? Meet the man who started it all! In this episode, Mark Kinsley dives into the deep end with Charlie Hall, the legendary inventor of the waterbed. Charlie spills the story of how a graduate project aimed at comfort morphed into a nationwide sensation that made waves in the bedroom (literally). From his original vision of a super-comfy chair to pioneering an entire sleep revolution, Charlie gives us the behind-the-scenes scoop on the highs, lows, and splashes along the way. Plus, he talks about his other ventures, like creating sun showers for happy campers, and even a few tales about frolicking (interpret that as you wish) on early waterbed prototypes. Whether you're a sleep enthusiast, a curious inventor, or just someone who appreciates comfort, this episode will have you floating with interest. KEY TAKEAWAYS The Genesis of the Waterbed: What started as a chair evolved into a mattress, and it all came down to comfort and a quest to conquer pressure points. The Wild Ride to Market: From art galleries to head shops, the waterbed's rise was full of quirky detours, investors with deep pockets, and surprising celebrity endorsements. Changing the Game: Before waterbeds, "firmer is better" was the mantra. Charlie's wavy creation made the industry rethink comfort, paving the way for memory foam and beyond.

Ever wondered if Olympic athletes' beds are designed to keep them from… extracurricular activities? Buckle up, because this episode dives into that juicy rumor and much more! In this riveting episode, we sit down with Brett Thornton, the Chief Operating Officer of Airweave and Sleep Summit 2024 speaker, to debunk the myth of the so-called “anti-sex beds” that Olympic athletes are sleeping on. Brett takes us through the fascinating journey of how Airweave transformed fishing line into high-tech mattresses that promise top-tier support and comfort. Discover how these innovative beds are tailored to each athlete's needs using cutting-edge technology. Plus, get an inside look at Airweave's mission to bring better sleep to the world, one recycled fishing line at a time. Spoiler alert: These beds can handle a lot more than just a good night's sleep! Don't miss out on this blend of science, humor, and a dash of Olympic gossip! KEY TAKEAWAYS: AirWeave offers a unique retail experience in Japan, with 250 store-to-store concepts and a personalized mattress scanning system. The anti-sex mattress for Olympic athletes was a viral sensation, debunked by athletes and used as a marketing opportunity. AirWeave is expanding into the US market, focusing on building a strong brand and offering innovative sleep technology products. The company's approach to sleep technology and retail experiences is driven by a combination of heritage, technology, and a focus on customer preferences and needs.

Brace yourself for sales gold and name slip-ups as Brent Batterman—aka 'The Butterman'— shares how making friends (not just sales) can revolutionize your retail game! Mark Kinsley welcomes his longtime friend Brent Batterman (not Bierman!) to drop some serious sales wisdom from his 20+ years in the mattress industry. From making unforgettable first impressions to the art of bundling, Brent is here to supercharge your sales game and remind you why the customer experience always comes first—because if you're not making friends, you're not making sales! Plus, Brent teases his upcoming presentation at Sleep Summit 2024, complete with secret strategies on mentoring your team. Prepare for some laughs, a few F-bombs, and a lot of business-boosting advice! Key Takeaways: Make a Friend Before a Sale: Brent emphasizes that smiling and making a genuine connection with customers is the most overlooked yet powerful sales technique. It's simple, but most people don't do it—start now! The Power of Bundling: Why sell one item when you can bundle five? Brent explains how bundling a full sleep system (mattress, pillows, protectors, and more) can simplify the sales process and boost your bottom line. Leadership Secrets Unveiled: At Sleep Summit, Brent will reveal his secret sauce for mentoring and coaching teams effectively. (P.S. It's only four minutes long, but it'll change how you lead!)

Strap in, folks! We're taking a wild ride from the sunny shores of Nassau to the frosty plains of North Dakota with none other than Sheldon King, the Territory Sales Manager at Mattress Firm North Dakota. This isn't just a story of selling beds—it's a masterclass in embracing challenges, finding purpose in every corner of life, and speaking life into every moment. Sheldon King, originally hailing from the Bahamas, shares his incredible journey—from falling in love (with his wife Bailey and North Dakota's unique culture) to managing ten thriving mattress stores across the state. Sheldon brings his rich tapestry of experiences, from track and field at Dickinson State University to navigating the ups and downs of sales, all while wrangling cattle on horseback (well, sometimes from a Kubota). His path to success in the mattress industry wasn't just about selling products; it involved a significant transition from a spec-heavy, product-focused approach to a more effective, story-driven, customer-centered strategy. Along the way, Sheldon has gleaned invaluable leadership lessons from his mentors, shaping a management style that emphasizes building relationships, understanding customer needs, and leading with empathy—wisdom that has propelled his career to new heights. Key Takeaways: Speak Life into Every Challenge: Sheldon's philosophy is simple but profound—choose positivity, and you'll attract success. Fail Fast, Learn Faster: Whether it's selling mattresses or wrangling cattle, Sheldon believes in the power of quick failures to fuel rapid growth. Building Relationships: It's not just about the sale; it's about building trust, solving problems, and ultimately changing lives. From Skeptic to Success: Sheldon recounts his initial skepticism about the mattress industry and how a single, heartfelt customer interaction changed everything. If you're not having fun, you're not doing it right. Tune in to hear how Sheldon keeps it light while crushing it in the mattress game.

Why is Mark Kinsley soaking up the sun in Cabo San Lucas, Mexico? Sure, it's a dream vacation spot, but there's an even better reason—big updates about Sleep Summit 2024 that are hotter than the Baja sun. Plus, he's got a story to share that could teach any business a thing or two about customer service. Think of it as a tale of two businesses: one did everything right, and the other... well, let's just say they missed the mark. In this episode, Mark Kinsley broadcasts from the stunning Grand Solmar Resort in Cabo San Lucas, where he's enjoying the fruits of his victory bid at the Dreams for All Foundation event. But this episode isn't just about vacation vibes—Mark reveals exciting news about Sleep Summit 2024. Attendees can look forward to a star-studded lineup featuring industry heavyweights like Colin Lawlor of Sleep Score Labs, Eugene Aletto from Bedgear, and many more. If you haven't secured your tickets yet, now's the time!Mark also shares a compelling story of a lost purse in Las Vegas, highlighting the stark contrast between two hotel experiences. This story serves as a reminder of how crucial customer service is to a business's success. Mark challenges business owners to revisit their values and ensure their teams are truly delighting customers, not just going through the motions. "When your customer service is more complicated than a Vegas security detail, it's time to rethink your process. And by the way, late-night eats in Vegas? Not optional!" Don't miss out on Sleep Summit 2024! Head to sleepsummit.thefam.com to secure your spot before the hotel blocks disappear faster than a winning hand at blackjack. And share this episode with your team—let's make those customer service stories something worth bragging about.

Are you struggling with sleep and looking for practical, science-backed tips to get better rest? You're in luck! In our latest podcast episode, we welcomed Dr. Elie Gottlieb, a leading neuroscientist and the Head of Applied Sleep Science at SleepScore Labs, to shed light on how you can truly optimize your sleep without the fluff. Dr. Gottlieb breaks down the complexity of sleep into actionable advice, touching on everything from the importance of consistent sleep schedules to the science of light exposure. KEY TAKEAWAYS The Power of Light: Start your day with 10-15 minutes of sunlight exposure to set your internal clock. While blue light before bedtime gets a bad rap, it's crucial during the day to boost alertness and mood. Caffeine Curfew: If you're a coffee lover, be sure to have your last cup at least 6 hours before bedtime. This simple rule can help you avoid disrupting your sleep cycle. Consistency is Key: While everyone's sleep needs are different, maintaining a consistent sleep and wake time, even on weekends, is essential to avoid the negative effects of “social jetlag.” Dr. Gottlieb also dives into the exciting future of personalized sleep solutions, hinting at a time when buying a mattress might involve data-driven, customized recommendations rather than guesswork. Don't miss this insightful episode!

Many in our industry know the vital role that sleep plays in our overall well-being, but do our consumers? James Perez, current CEO of over a dozen Mattress Firm Franchise stores in South Texas, joins Mark Kinsley on today's episode [rewind] to discuss his remarkable journey that reshaped his perspective on achieving a restful night's sleep. We visit with Perez who sets out to enlighten individuals about the other crucial factors that contribute to a transformative sleep experience (hint: mattresses only account for 20% of sleep wellness). From pillows to textiles and wellness practices, he understands that the key to unlocking optimal sleep lies in addressing each of these elements comprehensively. Citing back to the inaugural Dream Camp 2022 held in Bentonville, Arkansas, Perez emphasized the pressing need for the mattress industry to establish trust and credibility in their mission to help people improve their sleep. Drawing from his own personal journey, he also shared the profound impact that prioritizing sleep and health had on transforming the culture within his own company. Perez's story serves as a powerful reminder that sleep encompasses far more than just a comfortable mattress. By delving into the lesser-known aspects of sleep, we can unlock the potential for a truly restorative and life-enhancing slumber.

Ever wondered how to turn sleep dreams into business gold? In this episode of the FAMM podcast, host Mark Kinsley welcomes Kelly Charles, a true icon in the mattress industry. Broadcasting straight from the cozy comfort of an Englander Echelon mattress at the Big Mattress Outlet, Kelly shares insights that could revolutionize your business strategy. Episode Highlights: Inside the Mattress World: Kelly breaks down the Big Mattress Outlet's unique business model, revealing the art of acquiring top-quality closeout mattresses. From canceled internet orders to floor samples, Kelly's strategy of building exclusive relationships with manufacturers like SSB and TSI ensures premium products at unbeatable prices. The Secret to Stellar Margins: Discover how Kelly's years of cultivating supplier relationships translate into exceptional margins. This is not just a business; it's a finely-tuned operation where customer satisfaction and profit margins go hand-in-hand. If you've ever doubted the profitability of the mattress business, Kelly's story will make you think again. Turning Negatives into Positives: Kelly shares an inspiring tale of transforming a negative review into a teachable moment. By addressing customer concerns head-on and using the opportunity to educate the public about mattress care and warranty essentials, Kelly demonstrates the power of transparency and proactive communication. Key Takeaways: Building Relationships: Long-term success in the mattress industry hinges on establishing and nurturing strong supplier connections. Understanding Margins: Exceptional profit margins come from unique sourcing strategies and understanding customer needs beyond just brand names. Customer Education: Turning negative feedback into positive outcomes can strengthen customer trust and enhance your business reputation. Connect with Kelly: If you're intrigued by the Big Mattress Outlet's model or considering franchising, reach out to Kelly at Kelly@BigMattressOutlet.com. She's always open to industry conversations and eager to share her wealth of knowledge.

Ever wondered how a mattress store can revolutionize sleep? In this exciting episode of the FAM Podcast, host Mark Kinsley takes us behind the scenes of Snooze Mattress Company's new flagship sleep shop with CEO Matt Smith. Matt, a dynamic and innovative leader in the sleep industry, shares his vision of transforming 20 million lives through better sleep. From competitive games to deep discussions about sleep health, Matt and Mark cover it all. Highlights of the episode include: Introduction to Matt Smith: Learn about Matt's journey and how he came to lead Snooze Mattress Company, from running a Snap Fitness to creating a revolutionary sleep shop. Innovative Sleep Shop Concept: Discover what sets Snooze apart from traditional mattress stores, including unique features like CPAP masks, ice baths, and a bathroom experience that feels like a private airport lounge. Customer Experience: Matt explains the "sleep journey" that customers undergo when they visit Snooze, emphasizing personalized solutions over simple mattress sales. Health and Wellness Focus: Understand the importance of sleep health and how Snooze aims to address common issues like sleep apnea and general wellness. Industry Insights: Gain insights into the challenges and opportunities in the mattress and sleep industry, including the importance of changing consumer perceptions about sleep. Join us for a fascinating look at how Snooze Mattress Company is redefining the sleep industry, one restful night at a time. Don't miss the fun and informative mouthwash toast to wrap up the episode! Tune in now and learn how you too can benefit from the future of sleep!

Ready to catch some Z's? Join Mark as he dives deep into the latest data from the International Sleep Products Association and the Better Sleep Council. In this episode, Mark breaks down 12 key findings from the Mattress Buying Trends Report, providing valuable insights for anyone in the mattress industry. Industry Shifts: Discover how the US mattress market performed in 2023 compared to 2022, with a focus on shipment data from manufacturers. Buying Trends: Learn about the types of mattresses gaining popularity and why hybrids and springs are the new favorites. Online vs. In-Store: Explore consumer preferences for purchasing mattresses online versus in-store, and why trying before buying still matters. Price Perception: Understand why people think good mattresses are more affordable now than before. Customer Satisfaction: Find out why more people are happy with their current mattresses and what this means for the industry. Advertising Impact: One-third of consumers start shopping for mattresses due to advertisements, especially sales. Research Habits: Most people do their homework on prices and customer reviews before making a purchase. Store Selection: Learn why free delivery, free pickup of old mattresses, and easy returns are top priorities for consumers. Brand Loyalty: Discover that most people switch mattress brands due to lower prices and better reputation, showing a shift in brand loyalty. Expert Insights: Hear from industry veteran Jerry Epperson on the economic factors affecting the mattress market and why the future looks promising despite current challenges. It's clear the mattress industry is abuzz with activity! Overall, consumers are happy with their purchases, driven by health considerations and influenced heavily by ads. Free delivery and easy returns are crucial, even as brand loyalty wanes. Don't sleep on these insights!

Ever wondered what would happen if the mattress industry had a Red Bull? Get ready for an energetic discussion on the industry's urgent need for change and innovation. In this episode, Mark Kinsley tackles the importance of rejecting the status quo and embracing a bold vision for the future. The conversation is derived from a recent LinkedIn piece Kinsley wrote that encourages industry players to actively create a better future by challenging traditional practices and focusing on sleep and wellness. TAKEAWAYS Sleep Heroes Assemble!The mattress industry has the superpower to enhance people's health, mood, productivity, and overall quality of life. Time to don your cape and revolutionize sleep! Status Quo? No, Thank You!To truly make a difference, individuals in the mattress biz need to kick the status quo to the curb and actively shape the future. Embrace innovation and be the change! Summit of Dreams:The FAM Sleep Summit isn't just an event; it's a playground for community, collaboration, and crafting the future of sleep. Think of it as the industry's very own slumber party for ideas.Tune in and join Mark Kinsley as he challenges the norm and inspires a sleep revolution. It's time to dream big and sleep better! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

GREAT SCOTT!! Sleep Summit is back and it is better than ever! The annual FAM extravaganza -- where the mattress and sleep industry heavyweights gather to chat, brainstorm, and pave the way for a dreamy future. The theme this year? 'Back to the Future of Sleep' – a delightful nod to revisiting timeless truths and reimagining the future of sleep. Expect workshops, networking galore, and insights from the best in the biz. If you're in the sleep game, you won't want to miss it. Takeaways: The Grand Gathering: Sleep Summit 2024 isn't just an event; it's the event where the movers and shakers of the mattress and sleep industry come together to craft the future of sleep. Timeless Truths and Future Fantasies: This year's theme, 'Back to the Future of Sleep,' is all about revisiting the best of what we know and blending it with futuristic ideas. Who knew sleep could be so nostalgic and innovative? Workshops That Wow: Get ready for workshops that will leave you buzzing with new ideas and strategies. Whether you're a sleep scientist or a mattress maven, there's something for everyone. Networking Nirvana: Rub elbows with industry experts and fellow sleep enthusiasts. You never know – your next big collaboration could be just a conversation away. Expert Insights: Gain exclusive access to the latest research, trends, and tips from the industry's top experts. Prepare to have your mind blown and your business boosted. Retailers as Sleep Guides: The summit aims to empower retailers to not just sell mattresses but to become sleep guides. It's all about making a positive impact on global sleep health. Sweet dreams are made of this!So, fluff your pillows, grab your notebooks, and join us as we dive into the future of sleep. It's going to be a restful ride! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Buckle up for an eye-opening chat with Eugene Alletto, the maverick CEO of Bedgear, who's revolutionizing the bedding industry with his bold and innovative approach. Dubbed the "bad boy of bedding," Eugene shares how his immigrant upbringing instilled the principle of being additive rather than disruptive. In this lively episode, Eugene and host Mark Kinsley delve into the importance of innovation, the power of words in branding, and the value of inclusive, customer-centric business practices. Join us for a rollercoaster ride through Eugene's fascinating career, filled with anecdotes that underscore his relentless drive and unique approach to transforming the bedding market. Whether it's connecting the dots in a disjointed industry or emphasizing the need for education over mere sales tactics, Eugene's insights are a treasure trove for aspiring entrepreneurs and seasoned business leaders alike. Key Takeaways: Eugene Alletto's Journey: From a top-performing salesperson to the trailblazing CEO of Bedgear, Eugene's path highlights the power of innovative thinking and resilience. Additive, Not Disruptive: Emphasizing the importance of adding value rather than disrupting, Eugene showcases how focusing on consumer needs can lead to success. Innovation and Education: The critical roles of continuous innovation and robust education in building a brand promise and maintaining industry relevance. Tune in to discover why Eugene is not just a disruptor, but a game-changer in the bedding world. For more insights, follow Eugene on LinkedIn and learn about Bedgear's revolutionary products that are redefining sleep essentials. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Ever wondered if Olympic athletes' beds are designed to keep them from... extracurricular activities? Buckle up, because this episode dives into that juicy rumor and much more! In this riveting episode, we sit down with Brett Thornton, the Chief Operating Officer of Airweave, to debunk the myth of the so-called "anti-sex beds" that Olympic athletes are sleeping on. Brett takes us through the fascinating journey of how Airweave transformed fishing line into high-tech mattresses that promise top-tier support and comfort. Discover how these innovative beds are tailored to each athlete's needs using cutting-edge technology. Plus, get an inside look at Airweave's mission to bring better sleep to the world, one recycled fishing line at a time. Spoiler alert: These beds can handle a lot more than just a good night's sleep! Don't miss out on this blend of science, humor, and a dash of Olympic gossip! KEY TAKEAWAYS: - AirWeave offers a unique retail experience in Japan, with 250 store-to-store concepts and a personalized mattress scanning system. - The anti-sex mattress for Olympic athletes was a viral sensation, debunked by athletes and used as a marketing opportunity. - AirWeave is expanding into the US market, focusing on building a strong brand and offering innovative sleep technology products. -The company's approach to sleep technology and retail experiences is driven by a combination of heritage, technology, and a focus on customer preferences and needs. CHAPTERS: 00:00 Introduction to AirWeave and Brett Thornton's Role 03:45 The Pitch and Experience of AirWeave Products in Japan 09:51 The Fishing Line Material and Its Unique Properties 13:30 The Viral Sensation of the Anti-Sex Mattress for Olympic Athletes 19:12 Expanding into the US Market and Retail Strategy 26:57 The Combination of Heritage, Technology, and Customer-Centric Approach --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

Discover how better sleep can transform your life as Mark Kinsley and Dr. Kimberly Lemke unveil the secrets of the FAM Plus Platinum membership! Join Mark Kinsley and Dr. Kimberly Lemke as they delve into the transformative potential of the FAM Plus Platinum membership. This episode is a deep dive into sleep wellness and its profound impact on health and productivity. Mark and Dr. Lemke underscore the necessity of fostering meaningful conversations about sleep and establishing a universal language to better engage customers. Their partnership is set to revolutionize the mattress industry by equipping it with the knowledge, training, and resources needed to enhance sleep health. KEY TAKEAWAYS Creating Sleep-Selling Superstars: The FAM Plus Platinum membership is designed to empower members with the knowledge and training required to engage customers in meaningful conversations about sleep. The Impact of Good Sleep: Quality sleep significantly boosts health, productivity, and goal achievement, with well-rested individuals having a 30% higher chance of reaching their goals. A Global Mission for Sleep Health: Dr. Kimberly Lemke, Mark Kinsley, and FAM aim to turn the mattress industry into a global leader in sleep health improvement through their innovative partnership. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

AI revolution in the mattress industry...is it a ticket to dreamland or a wake-up call to a nightmare? In an enlightening tête-à-tête, Brandon Hufstetler, a luminary in the mattress retail industry, peels back the curtain on the transformative power of AI and Chat GPT. With a touch of humor and a wealth of expertise, Brandon and Mark Kinsley, embark on a journey through the innovative landscape of Sleepology. They dive deep into the heart of generative AI and automation, revealing how these technologies are not just changing the game—they're redesigning the entire playing field. As they navigate the discussion, three pivotal themes emerge: The Democratization of Technology: Brandon eloquently illustrates how generative AI is leveling the playing field, empowering businesses of all sizes to wield the power of AI tools with unprecedented ease and efficiency. The Digital Human Touch: In a world craving personal connection, Brandon champions the use of digital humans to engage customers, merging the warmth of human interaction with the precision of AI. Bridging Worlds with AI: From connecting disparate departments to enhancing managerial effectiveness, Brandon sheds light on how AI acts as a dynamic bridge, linking business needs with IT solutions and propelling the industry into a new era of interconnectedness and productivity. Through witty anecdotes and insightful observations, Brandon Hufstetler not only demystifies AI but also invites mattress industry executives to envision a future where technology and human ingenuity sleep in the same bed. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message

From aligning mattresses to aligning values, David Binke lays it all on the bed for us, proving that a good foundation—in both sleep and life—can truly make a world of difference. In this engaging episode of The FAM Podcast, host Mark Kinsley is joined by David Binke, the charismatic CEO of King Koil. Binke, a legend with a 40-year tenure in the mattress industry, delves into his vast experiences and the strategic maneuvers that have defined his leadership at King Koil. The conversation covers a wide range of topics, from David's early days in the industry to significant pivots in business strategy that have redefined how King Koil operates. The discussion also touches on personal anecdotes, particularly the profound influence of David's father, a Holocaust survivor, which shaped his approach to business and life. Additionally, David's dedication to philanthropy and his deep-rooted commitment to community involvement are highlighted, demonstrating how his professional journey is intertwined with a mission to contribute positively to society. Key Takeaways: Strategic Vision in Business: David discusses his strategic decisions in transforming King Koil from a licensing model to a company focused on owned and operated units, drastically increasing the average unit selling price and repositioning King Koil as a premium brand in the industry. Impact of Personal History on Professional Ethos: David shares moving insights about his father, a Holocaust survivor, whose experiences have deeply influenced David's values and leadership style, emphasizing resilience, giving back to the community, and maintaining a strong work ethic. Philanthropy as a Core Value: Throughout his career, David has not only focused on business success but also on his role in the community. His annual participation in charitable events and his upcoming recognition with a Lifetime Achievement Award by City of Hope highlight his commitment to making a difference. Don't sleep on this episode; it's packed with more layers than a well-made bed! --- Send in a voice message: https://podcasters.spotify.com/pod/show/sleepsummitshow/message