Brands and Brews Marketing Podcast

About The Guest(s): Dustin Howes is a coaching affiliate marketer and consultant. He is the founder of Performance Marketing Manager, where he offers a course and coaching to help businesses succeed in affiliate marketing. Dustin has over 10 years of experience in the industry and has worked with numerous brands to develop successful affiliate programs. Summary: Dustin Howes joins the Brands and Brews Marketing podcast to discuss affiliate marketing. He explains that affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products or services and receives a commission for any resulting sales. Dustin emphasizes the importance of having a well-defined strategy and hiring an affiliate manager to ensure the success of an affiliate program. He also highlights the growing role of affiliate marketing in the B2B space, particularly in the SaaS industry. Key Takeaways: Affiliate marketing is a partnership between a publisher and a merchant, where the publisher promotes the merchant's products and receives a commission for sales. Hiring an affiliate manager or working with an agency can greatly improve the success of an affiliate program. Affiliate marketing is expanding in the B2B space, particularly in the SaaS industry.

Jesse McFarland and Tom Winter discuss the evolving nature of SEO and the role of AI in content creation. They emphasize the importance of feeding AI with knowledge to produce valuable content. Tom shares his experience with using AI in content creation and the positive results it has yielded. They also discuss the potential future of AI in SEO and the need for humans to adapt and work alongside AI to enhance their skills. The conversation highlights the value of adding a human touch to AI-generated content and the potential for AI to become an expert in specific fields. Key Takeaways: AI is faster at processing data than humans, making it a valuable tool for content creation. Feeding AI with knowledge is crucial for obtaining high-quality output. AI and humans can work together in a "cyber method" to achieve better results than either can achieve alone. AI-generated content must provide value and be helpful to users to be effective. Adding a human touch to AI-generated content enhances its quality and relevance. Quotes: "AI is far better at going through a lot of data than humans because it's faster." "Garbage in, garbage out. If you don't feed AI with data, you will not get value out of it." "Every content writer will become a manager, an editor, an architect of content, managing a team of AI writers." "From Google's perspective, it doesn't matter if content is AI-written or human-written, as long as it is helpful." "AI can be an expert in a field if you feed it with specific knowledge." For more information on this episode and others, go here: https://brandsandbrews.com/episodes/

Are you a startup struggling to grow your brand and create demand? In this episode of the Brands of Brew Marketing Podcast, Andrew Bolis shares his top five growth strategies for startups in 2023. The most valuable lesson from this podcast is that startups should focus on affordable and sustainable strategies that create demand and build brand over time. Andrew emphasizes the importance of using existing content and focusing on distribution to get in front of the right people. 5 Growth Strategies to Build Brand & Create Demand in 2023 by Andrew Bolis: 1) Use cold email sequences to distribute relevant, high-quality, ungated content. 2) Deploy a company-wide LinkedIn program. 3) Partner with other companies on virtual events and research reports then cross-promote them. 4) Tap into existing communities, build an active presence and distribute your content. 5) Build your own community. Start by hosting a monthly invite-only virtual roundtable. To read more about our episodes, go here: https://brandsandbrews.com/episodes/

Jessica Yarbrough has quickly developed a reputation of being one of the best business strategists for coaches and consultants who want to sell and scale ultra-high-end services. Her background is in international business and she has built multiple companies. In this episode, Jessica shares how to scale your coaching or consulting business. You can find this episode here: https://brandsandbrews.com/episodes/ Timestamp for this episode. Underselling and Undervaluing [00:02:55] Pricing Strategies [00:05:05] Finding Leads [00:02:55] Leveraging Referrals and Other People's Traffic [00:07:27]  Scaling Your Consulting Business [00:10:38] Leveraging LinkedIn for Lead Generation [00:12:48]  Networking and LinkedIn [00:14:34]  Importance of Targeted Audience on LinkedIn [00:16:28] Advice for New Coaches and Consultants [00:20:25] The value of coaching [00:21:52] Challenges with online courses [00:23:09] Finding Jessica Yarborough [00:23:44]

In this episode of the Brands and Brew Marketing Podcast, Jesse and Tamara discuss the importance of product marketing for software companies. They emphasize the need to understand the target audience and industry, while also being open to new perspectives and opportunities. Tamara shares tips for finding a target audience for a new product, such as hosting webinars and analyzing the response to them. They also discuss the challenges of cross-departmental collaboration in product marketing and the pros and cons of working in a startup. Overall, the episode highlights the crucial role of product marketing in communicating the value of a product to the target audience. Host: Jesse McFarland Guest: Tamara Bizyuk - Product Marketer in Saas Here's a timestamp: Beer preferences [00:00:21] Importance of product marketing for software [00:05:52] Tips for finding a target audience for a new product [00:09:03] Product Marketing for Software [00:11:18] Finding Ideal Consumer for a Product TAM, SAM, SOM [00:16:14] To read, watch, listen to the Brands and Brews episodes, go here: https://brandsandbrews.com/episodes/

In this episode, Host Jesse McFarland meets with Lauren Schwartz, CEO and founder of Loft325. Lauren shares the importance of good design in marketing and branding for e-commerce companies all while Jesse drinks beer. :) Here's a timestamp: Montucky Cold Snack Branding [00:00:48] Difference between Designer and Creative [00:04:15]  Value of Good Design for Companies [00:06:03]  The role of design in e-commerce [00:09:43]  Starting a design strategy for e-commerce [00:12:13] Examples of brands with successful creative strategies [00:13:29]  Creativity and AI [00:18:36]  Starting a Design Career [00:21:18] Starting Loft325 [00:24:04]  Building Trust with Difficult Clients [00:26:54]  Challenges of Design ROI [00:27:42]  Importance of Transparency in Creative Work [00:29:32]  You can see this episode all others at the Brands and Brews Marketing Podcast website.

Jesse gets a lesson on the beer industry with the host of Good Beer Matters, Jeremy Storton. In this episode, Jeremy shares his knowledge of good beer and the story of Czechvar vs Budweiser. Plus, the challenges of growth and marketing in the beer industry and what it takes for a brewery to flourish in today's competitive environment. Further, a segment on how to get started in the beer industry. This and more as Jesse and Jeremy talk about beer and marketing while drinking beer...

In this episode we talk about the value of YouTube Ads and the fundamentals on how create them. Marcus Svedin is a YouTube Ads Specialist and the Co-Founder of Titan Marketer. He shares with us (in detail) on how a SMB should properly create a Youtube Ad from A to Z. This includes, targeting, budgeting, and the script of the video. Also, strategies for business owners to maximize their budget with ad testing, script testing, re-targeting, and what an ideal ROI should look like with a Youtube Ad campaign. Plus, some additional resources on YouTube advertising for business owners. This and more as we talk about marketing while drinking beer.

Most demand generation and marketing peeps have a relatable struggle in 2023. With a questionable economy, cutbacks are common theme. In this episode, Paul Slack, CEO of Vende Digital, and host Jesse McFarland how to scale up marketing in 2023 with less resources. They also discuss what has changed with the modern B2B buyer and a special segment for young marketing professionals. This and more as they talk about marketing while drinking beer.

Branding is constantly evolving. In this episode, Jesse meets with branding director, Suran Ravi and he shares where brands struggle and examples of ones that do it well. Plus, branding in the metaverse and some great insight for emerging marketers. This and more as they talk about marketing while drinking beer.

Alan Tarr is the Founder and Chief Content Officer of "How To Write Copy" at Write Like a Madman University, and..... he love's to write. Alan is a true "Madman" and trained at a top-5 Madison Avenue ad agency and has spent over 35 years writing copy for large international corporations to small businesses. In this episode, we talk about the history of copy writing and the impact of good content. This and more as we talk about marketing, while drinking beer.

Jesse and Kirill play a CMO draft game to demonstrated how they would create a marketing strategy with a limited budget. They each pick one marketing channel (SEO, PPC, Social, etc.) at a time and then explain why they chose that channel. Each channel is then removed from the draft board after it's picked. Listen to hear what they chose and you can see the draft board and Jesse and Kirill's picks on brandsandbrews.com.

Ryan Burklo is a financial advisor and senior partner of Quantified Financial Partners and the host of the Beer and Money podcast. In this episode, we talk about how podcasting generates demand for his business and how its a key marketing initiative for creating new customers. This and more as we talk about marketing, while drinking beer.

Dmitry Popov is the cofounder of Tomi,ai, a predictive marketing technology that analyzes website users and predicts their potential lead value. In this episode, we talk about the relationship between sales and marketing teams and how to improve lead scoring. All this and more as we talk about marketing while drinking beer.

Mason Cosby is an emerging B2B marketing leader. In this episode, Mason shares his strategy for Content Marketing both for the company he works for and his own personal brand. Plus, he provides some amazing tips on how to grow an active following on LinkedIn. Additionally, a special segment on becoming "employable" for marketers who are currently out of work. All this and more as we talk about marketing while drinking.... Whiskey.

In this episode, Jesse and Kirill meet with Tiger Safarov about his journey from an immigrant to an entrepreneur and founder of Zen Supplies. Also, how he found a niche in the dental industry. And, how he's utilized content marketing to grow his brand. All this and more as they talk about marketing, while drinking beer.

Chris Roche is a nomad marketing consultant and entrepreneur. On this episode he shares his journey as an entrepreneur and marketing agency owner. Chris is the CEO of Catalyst Consulting and he's actively helping marketers turn into entrepreneurs and has a course called The Independent Marketer. The Independent Marketer is now available online.

Cohost Kirill Kniavez is back! In this episode, Jesse and Kirill talk about layoffs in the 2022-2023 recession and why marketers are first to go. They share personal stories on #layoffs and how they lead to career milestones for both Jesse and Kirill. Plus, what you can do to help prevent getting laid off by increasing your "perceived value" in the workplace. And, a segment for those open for work and they can increase their value to stick out and get a job. All this and more as Jesse and Kirill talk about marketing while drinking beer.

In this episode, Michael Shearer shares his experience as a demand generation leader in the B2B space and the differences of creating and capturing demand. Michael is a marketing leader with over 20 years of experience and has a vast background in analytics, creative, and marketing technology at B2B SaaS startups and marketing agencies. We hope you enjoy this episode as we talk about marketing while drinking beer.

Jonathon Bland is the co-founder of Omni Lab. In this episode, Jonathon shares the reality of demand generation in the Saas and start-up environments. Plus, what ABM really is and why lead generation is not demand generation. All this and more as we discuss marketing (and demand generation) over a beer.

We talk with the Kelly Hieronymus - marketing and creative director at West Sixth Brewing in Kentucky. We discuss what its like to work in the brewing industry, the marketing tactics work for growing a brewing company, and the challenges of marketing in the industry. West Sixth Brewing is the craft beer of Kentucky and only sold in the state of Kentucky and has multiple locations including: Lexington, Louisville, Frankfort, and Newport.

We had a great and inspiring conversation with Colby Flood on his path to overcoming personal demons and becoming a successful entrepreneur. Plus, Colby shares his playbook on how to do social media advertising for ecommerce businesses. All this and more as Colby and Jesse talk about marketing over a brew... Colby Flood is the CEO and founder of Brighter Click - a social media advertising agency that focuses on Ecommerce businesses.

Alex is an ecommerce marketing expert and the founder of marketing agency Denver Crowd. In this episode, we discuss what its like to grow an agency and how to create, promote, and market and ecommerce website and business. All of this and more as we talk about marketing while drinking a beer.

We get real in this episode as we discuss what its really like for women in the marketing and technology industries. Kristin Foster shares her experiences as marketing professional and what its like working in software and agency environments. Plus, the power of women's groups and what its like to train as an endurance athlete. This episode is not meant to be factual or political in any manner. It's just two people talking about marketing while drinking a beer. We hope you enjoy.

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives.

Kirill shares tips on marketing leadership and how to get a team buy in on goals and objectives. Jesse rants about inconsistent job titles. Plus, a passionate rant on incompetent job recruiters during his journey while exploring new job opportunities.

Jesse and Kirill meet with Alex Vere Nicoll as he shares his unique story with building and running a SEO marketing agency all while traveling the world in over 70 countries. Plus, a discussion on the truth of SEO agencies, the alcohol branding industry, and a rant on social media.

Jesse and Kirill discuss personal branding and best practices on LinkedIn with special guest Sam Swirsky. Plus, an awesome rant with "Good Marketing vs Bad Marketing" by Kirill.

Jesse and Kirill discuss the challenges of generating case studies, then they debate transparency pricing in B2B marketing, plus Jesse shares an experiment on how he deals with DMs on LinkedIn.

This is a special episode dedicated to the emerging marketer – part 2. Jesse and Kirill talk about the challenges of starting a career in marketing and how an entry level candidate can land that first job – over a cold beer.

This is a special episode dedicated to the emerging marketer – part 1. Jesse and Kirill talk about the challenges of starting a career in marketing and how an entry level candidate can land that first job – over a cold beer.

Join Jesse and Kirill as we chat about beer jingle advertising, branding vs demand generations, growth hackers & marketing erections, and a poll on how marketers started their first job.

Milestone for the Brands and Brews Marketing Podcast! According to Kirill: “98% of podcasts don't make it to their first episode.” Jesse and Kirill get after it today by passionately describing the difference between Advertising, Marketing, and Sales. Plus, they share some recent nightmare promotional DMs from LinkedIN. AND, how an emerging marketer should use LinkedIn?

In today's episode Jesse and Kirill discuss pros and cons of agency vs client side marketing, why social media sucks, and does a young professional need a marketing degree?

Jesse drops a F-bomb and Kirill hates email spam! Jesse and Kirill discuss creative marketing vs analytics, paying interns, a rant on email spam, and some solid advice for young professionals looking for their first gig.