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Flute 360 | Episode 325: “Stop Undervaluing Your Creativity – How to Sell Your Projects with Confidence!” (Part 7) What if the only thing standing between you and your next big leap as a musician…is your belief in the value of your work? In this heart-to-heart episode, Dr. Heidi Kay Begay challenges the outdated systems in our music training that have failed to prepare flutists for the modern marketplace. From undercharging for lessons to feeling invisible in your creative career, it's time to flip the script and confidently own your worth. You'll learn how to reframe selling as an invitation into transformation, and gain practical tips for pricing your work, increasing your confidence, and embracing a new narrative where you're in the driver's seat of your artistic and financial journey. If you've poured your soul into a course, a book, a concert series, or any creative project but feel stuck when it comes to selling it, this episode is your permission slip to start moving forward — and get paid for your brilliance.
This week, we're breaking down the 7 rookie errors we see creatives make time and time again. Mistakes that can hold you back, stall your growth, or burn out your creative energy entirely.Whether you're new to the industry or a few years in, this episode is packed with hard truths and honest insights about:- Undervaluing yourself and undercharging- Lacking a strong, focused portfolio- Neglecting the importance of your network- Ignoring the business side of creativity- Poor client communication and unclear boundaries- Overspending on gear instead of your skills- And the big one: comparing yourself to everyone else onlineWe're pulling from real experiences and industry lessons we've learned the hard way, so you don't have to! Enjoy!FOLLOW AND STAY CONNECTED!NewsletterInstagramYouTubeTikTok
Anna enters the complex realm of pricing for independent experts. Discover why aligning your pricing with your expertise is crucial not just for your bottom line, but also for your professional identity and positioning. This episode is a must-listen if you're grappling with how to price your services effectively and confidently. Key takeaways: The Emotional Aspect of Pricing: Pricing is not just about numbers; it's a reflection of your self-concept, boundaries, and the role you perceive in your client relationships. Pitfalls of Hourly Pricing: Charging by the hour can penalise efficiency and keep you stuck in an employee mindset, rather than being the strategic advisor you aim to be. Value-Based and Outcome-Based Models: Consider shifting towards pricing models that reflect the value of your work and the outcomes for the client, which can provide more fair compensation for your expertise. Transforming Your Pricing Approach: Use your pricing to tell a story about your positioning and impact. Avoid undercharging by anchoring your fees to the real benefits and ROI you deliver. Practical Steps for Pricing Confidence: Calculate a minimum engagement threshold and consider offering tiered or package pricing to better reflect the total value and scope of your work. Want to dig deeper? Download the free Intentional Business Audit to reflect on what's working, and what needs to shift. onestepoutside.com/intentionalbusiness
This is my digital diary. I do this every Thursday. It is my reminder to check in with myself, and your reminder to join in as well. These will be unapologetically raw and uncut like Norense duhhh
Are you undervaluing God? Have you lost Life itself? What's keeping you from slowing down? In today's episode, Jeff shares how 1 Samuel 4:12-22 encourages us to slow down and appreciate God's glory. If you're listening on Spotify, comment below one takeaway from today's episode! Read the Bible with us in 2025! This year, we're exploring the Historical Books—Joshua, Judges, 1 & 2 Samuel, and 1 & 2 Kings. Download your reading plan now. Your support makes TMBT possible. Ten Minute Bible Talks is a crowd-funded project. Join the TMBTeam to reach more people with the Bible. Give now. Like this content? Make sure to leave us a rating and share it so that others can find it, too. Use #asktmbt to connect with us, ask questions, and suggest topics. We'd love to hear from you! To learn more, visit our website and follow us on Instagram, Facebook, and Twitter @TenMinuteBibleTalks. Don't forget to subscribe to the TMBT Newsletter here. Passages: 1 Samuel 4:12-22
Discounting is a terrible business strategy. There I said it. Now let me prove it. Many small business owners, especially service providers, fall into the trap of discounting because they lack strong marketing. But discounting should be a deliberate strategy—not a crutch.In this episode of Got Marketing?, we're unpacking why discounting is not the move, why it attracts the wrong customers, and how pricing can be used as a powerful positioning tool instead.If you've ever considered slashing your prices to attract new customers, this episode is your sign to stop and rethink your approach.
In this episode of The Pilates Business Podcast, host Seran Glanfield takes a deep dive into one of the most emotionally charged — and strategically vital — areas of running a boutique fitness studio: pricing. Seran explores how your pricing strategy does far more than cover expenses — it sends a powerful message about your studio's value, brand positioning, and the level of service you provide. Studio owners will learn how underpricing can sabotage their reputation and profitability, while smart, intentional pricing can attract the right clients, boost retention, and build long-term revenue. Whether you're avoiding price increases out of fear, unsure how to position your offers, or simply want a pricing strategy that supports sustainable growth, this episode is packed with insights and strategies to help you price with confidence.Got a question for Seran? Add it here
In this video, we discuss the impact of undercharging for ice melters in the snow and ice management industry. Many contractors make the mistake of pricing their ice melter services way too low, which can lead to lost profits and undervaluing their work. We'll break down why it's crucial to properly price your ice melters and how doing so can ensure your business stays profitable and sustainable during the winter months. For more on Profits Unlimited check us out here: Our Website: https://profitsareus.com/ The Profit Circle for group business coaching: (get one month free): https://www.patreon.com/theprofitcircle/redeem/E4A3F Facebook: https://www.facebook.com/ProfitsUnlimited
Hello, my lovely listeners! This week, I'm diving into something crucial for every family day care educator—being prepared for when things go wrong. Whether it's natural disasters, unexpected closures, or financial hiccups, too many educators are one emergency away from financial stress. This episode isn't about fear—it's about empowerment. It's about taking control, planning ahead, and making sure you have the safety nets in place to protect yourself, your business, and your well-being. Because no one is coming to save you—you have to take charge of your own future. What I Covered in This Episode: Why Charging Your Worth is Essential One of the biggest mistakes I see educators making? Undervaluing their work. You are not “profiting off the children” (let's shut that idea down right now!). You are profiting off your hard work, your resources, and your expertise. And that's how it should be! If you're still operating at the CCS cap, you're working below minimum wage—and that's not sustainable. The Importance of Emergency Funds Imagine you had to close for a week—could you afford it? Having an emergency fund means you can take time off without stress. Even setting aside one day's pay per season can make a difference. Why You Need Income Protection & Disability Insurance This is the one thing I want you to take action on today. Pick up the phone and call your super company. Make sure you have income protection and total permanent disability insurance. It's a small cost now but could be life-changing if you ever need it. How Clear Policies Can Save You From Stress If you're still accepting payments from families yourself, you NEED a strict policy in place. No more chasing unpaid fees! If a family won't pay now, they won't pay later. Have a clear payment policy, enforce it, and protect yourself from financial loss. The Power of Community & Self-Care Your support network matters. Whether it's fellow educators, a professional mentor, or a trusted friend, having people to lean on can make all the difference. And don't forget to look after yourself! Regular self-care (yes, even in the chaos!) helps you think clearly, problem-solve effectively, and avoid burnout. 5 Ways to Protect Yourself & Your Business Charge your worth – Your work is valuable, and you deserve to be paid fairly. Build a financial buffer – Start small, but start today. Sort out your insurance – It's not a “nice-to-have”, it's a must. Set clear policies & enforce them – Stop letting unpaid fees drain your income. Lean on your community – Support makes all the difference. A Few Final Thoughts: Tough times will come—that's life. But with the right financial, practical, and emotional safety nets, you can navigate challenges without spiralling into stress. Your challenge this week: Call your super company. Check your insurance cover and make sure you're protected. This is one small step that could make a huge impact on your future. Let's Keep the Conversation Going: Did this episode hit home for you? What's one thing you're going to change in your family day care business to be better prepared? Send me a message or leave a comment—I'd love to hear from you! Thanks for spending this time with me today. Let's continue to advocate for slow, intentional, and heart-centred education. Speak soon!
Rich Mironov provides product management leadership and coaching to large and small tech companies, with more than 150 clients since 2001. His focus includes: Coaching VPs of Product and CPOs, Organizing the product organization, and Stepping in (occasionally) as a 'smokejumper' VP of Product Management. In this episode, Rich shares that product managers must define economic value before development. He believes sales teams should communicate, not calculate, value using simple tools. And he advises focusing on broad market data instead of over-relying on top accounts. Why you have to check out today's podcast: Learn how to define and communicate economic value effectively. Understand how sales teams and product managers can align for better pricing decisions. Gain actionable tips on framing value in sales conversations without overwhelming buyers. “You want to look for an aggregate set of data about what's happening in your marketplace as opposed to attaching a lot of overweight to your two largest accounts.” - Rich Mironov Topics Covered: 01:22 - Describing his journey into product management and an overview of his role here 03:40 - Differentiating B2C pricing versus B2B pricing as it relates to product management 09:33 - Discussing the balance between standardized pricing for most customers and the reality of frequent one-off deals in B2B 11:28 - How to systematize B2B pricing to reduce one-off deals and encourage standardization 16:59 - Aligning sales compensation with margin to protect long-term profitability 18:39 - Highlighting how enterprise sales teams generalize individual client demands as market-wide needs 20:26 - Why product teams must define economic value before development 25:00 - Agreeing that product teams must define value early but debates how to present it, with Mark favoring customer-driven insights and Rich emphasizing the need for quantifiable justification to close deals 26:25 - Acknowledging that while ROI calculators aren't inherently trusted, they're valuable as a conversational tool 28:37 - Rich's best pricing advice Key Takeaways: "I believe a fundamental obligation of product management if we're building something that needs this kind of discussion [communicate economic value], is to do the economic math before we start the development. Not after." - Rich Mironov "Expecting my sales team to be economists is unrealistic. And so, on the product side, I feel like I owe my sales team some narrative that they can read off the page, yes, fill in the numbers, fill in the values, or fill in the quantities. But the value story has to be baked into the product." - Rich Mironov "We lead with benefits, we lead with stories, we lead with vignettes, we lead with problems. But the last two paragraphs of that have to justify somebody actually signing a contract." - Rich Mironov People/Resources Mentioned: JPMorganChase: https://www.jpmorganchase.com New York Stock Exchange: https://www.nyse.com/index Connect with Rich Mironov: LinkedIn: https://www.linkedin.com/in/richmironov/ Website: mironov.com Email: rich@mironov.com Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com
In today’s episode, we help a fitness trainer navigate the tricky balance of pricing her postpartum workout plans. Learn how to offer options for different budgets and build a sustainable business—while staying true to your mission. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.
Are you a healer struggling to confidently price your services? In this thought-provoking episode of Helping Healers Succeed, I'm taking a critical look into the important topic of value-based pricing that will help you overcome guilt, boost your confidence, and create a sustainable healing practice.You'll discover:✅ The shocking truth about practitioner burnout: Learn how undercharging leads to 68% of alternative healers considering leaving their practice within two years✅ How to calculate your true value beyond just skills - understanding your unique energy, experience, and transformative impact on clients✅ Practical pricing strategies that attract committed clients and prevent energy drain, with rates ranging from $150 to $500 per session✅ The powerful concept of energy exchange and why giving away your services for free actually undermines your healing work✅ Specific techniques to document and communicate the profound changes you create for your clientsI share personal stories from my own journey of overcoming pricing anxiety, including how raising my rates actually attracted more dedicated clients and improved their healing outcomes. Whether you're just starting or looking to revitalize your healing practice, this episode will give you the confidence and framework to charge what you're truly worth.Ready to transform your healing practice? Tune in now and start valuing your incredible gifts!Links mentioned in this episode: https://healersu.com/safety Show notes at https://helpinghealerssucceed.comNeeded: Your Expert Feedback to Help to Shape a New Program I'd love your feedback on a 15-min, no-sales call. As a thank-you, you'll receive a healing audio of your choice. Let's connect! Go to https://www.healersu.com/feedback. Liked this episode? Pay it forward and share it with a friend.Love the show? Write a 5-star review — even one sentence helps us keep bringing you the content you want to hear. More from Dr. Anastasia: Websites: https://healersu.com and https://scientifichealer.com LinkedIn: https://linkedin.com/in/drachopelas Facebook: https://facebook.com/dranastasiachopelas YouTube: https://youtube.com/c/dranastasiachopelas Some product links on this site are affiliate links, which means we'll earn a small commission for any affiliate purchases you make (at no addition...
The D1 & Done Pod IS BACK for a Monday edition of the show! In today's episode: A TRUE WEEK OF CHAOS! Ten of the Top 19 teams in the Top 25 lost to unranked teams. CRAZY. What are the results that stood out the most? Are we UNDERVALUING the home court advantage in college hoops? Robby seems to think so! Is the SEC the BEST LEAGUE in all of college hoops? The guys have their take on that front!PLUS: UCONN. BACK? KANSAS. DONE? PURDUE. MEH? KENTUCKY. WOAH!We'll talk about other notable results, our favorite mid-major teams at this point of the season, the upcoming schedule for this week (make sure your Saturday, December 14th is open for college hoops) LOCKS, FUNNIES & STORYTIME! We've got it all on the newest episode of the D1 & Done Pod! TAP IN!
Have you ever noticed how we entrepreneurs are awesome at giving but kind of awful at receiving?In this episode, let's explore why your closed hands might be shutting out success. Perfect for this season of giving and gratitude!Are you drowning in tasks but refusing help? You might be blocking abundance. Learn how accepting help can open doors to success!Undervaluing your work? Stop giving away your time and start charging what you're worth. I'll share some personal stories and tips on how to welcome financial abundance.Start opening your hands and heart to receive the universe's blessings!Also, don't miss my Five Minute Business Detangler—it's a game changer for creating a stress free, productive business. Download it now and start reclaiming your time.Grab my guide below:FREE : Business Detangler: 5 Minute Audio to Reclaim Time and Get Immediate Relief in Your Chaotic BusinessWant to untangle your business in the next 5 minutes? This quick-hit audio guide reveals my signature detangling process - the same one I use to help entrepreneurs find hidden revenue and reclaim their time. No fluff, just practical steps to spot what's really tangling up your profits.Warning: Side effects may include sudden clarity, unexpected free time, and the bizarre sensation of your business feeling easier than it should be.About Donna AshtonDonna Ashton is the calendar sorceress, efficiency expert and strategist and host of 4 Day Weekends.She built a multiple 6-figure business entirely with leveraged programs while working about 15 hours per week so she can have 4-Day weekends every week.Donna waves her magic wand and uses quantum tools and her 15 years of experience to help you untangle your business from time-starved to time-off. She will help move you re-work your business so it fits into your life - and not the other way around- so you can reclaim ONE WEEK back in your calendar.What would you do with an extra week of time??
Text me and tell me what you think of this ep. Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business. Grab more insights and updates: Follow me on Instagram: https://instagram.com/oleander_and_finchLike Oleander & Finch on Facebook:https://www.facebook.com/oleanderandfinch For more FREE resources, templates, guides and information, visit the Designer Resource Hub on my website ; https://oleanderandfinch.com/ Ready to take your interior design business to the next level? Check out my online course, "The Framework," designed to provide you with everything they don't teach you in design school and to give you high touch mentorship essential to having a successful new business in the industry. Check it out now and start designing YOUR own successTHE FRAMEWORK ( now open) https://www.oleanderandfinch.com/the-framework-for-emerging-designers/ Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. ...
Are you feeling like you're stuck in the inevitable race to the bottom, constantly competing on price and earning little for the amount of effort you put in? In today's exciting episode of "She's The Business," I‘m sharing 2 of the 3 big mistakes that I commonly see with female entrepreneurs in the coaching or online services space. You'll hear the story of how I discovered one of them first hand, and the lesson that became the turning point of my business, stopping me from throwing in the towel and returning to my well-paid corporate life. If you've ever wondered whether you're truly charging what you're worth, this episode is a must-listen. You'll come away motivated, informed, and ready to realign your business strategies. In this episode, you'll learn: Why it's not always easier to start low, and the surprising cost of selling low ticket What common misconceptions hold entrepreneurs back from offering premium services The mistake of scaling too soon and how to know when the time is right How to overcome the fear of not being "ready enough" to offer premium services and make confident, impactful changes. Ready to break free from the hard hustle of low-ticket sales and take your business to the next level? Hit that play button and listen for the pivotal steps to success! We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag @jessica.osborn ...................................................... Loving this podcast? Please drop a 5 star rating to help others find it too! If you have a spare 30 seconds we would be so grateful if you would leave a short review. Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode! .................................................... She's The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn ......................................................... New! LIVE CLASS for Coaches and Online Professionals: The Art of Attracting Quality Clients so you get a consistent stream of committed, dream clients signing up! Register for your seat here: www.jessicaosborn.com/clients ...................................................... Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you design a simple, profitable offer stack so you're hitting 6+ figure years in less than 20 hours a week - so you can work less, play more and enjoy life to the full! Learn more: https://jessicaosborn.com Business JAM program: https://jessicaosborn.com/businessjam Follow on Instagram: https://instagram.com/jessica.osborn Follow on Facebook: https://facebook.com/jessicaosborn.bxcoach
Do you ever dread the question, “So, what do you do?” As a generalist, it's easy to feel like you don't fit into one box—and that can be exhausting. But here's the truth: being a generalist is not a weakness; it's an incredibly valuable skill! In this video, I'll break down why generalists are essential, how to confidently explain your unique value, and why it's time to stop hiding your versatility. Plus, I'll share tools to help you package your talents into a clear, concise identity so you'll never feel out of place again. 0:00 The Generalist 0:40 Why Generalists Feel Misunderstood 2:09 The Truth About Generalists 2:56 A Quarterback is a Generalist 3:46 Generalists Lack a “Label” 4:30 The Key for Generalists 5:17 Tools to Help Check out our Mini Course, Generalist is a Skill, to transform how you present yourself. It even includes a template to help you create your own Personal Brand Statement.
Do you often find yourself feeling exhausted at the end of the day but not truly fulfilled? Do you struggle to accept compliments or downplay your own achievements? If you've ever felt like you're undervaluing yourself, this episode is for you! We'll explore the common mindset traps that lead us to overlook our own value and how to start shifting those habits today. In this episode, I'll share practical tools and real-life examples to help you recognize when you're undervaluing yourself and how to break free from that trend. I dive deep into why we often feel responsible for others' happiness and neglect our own needs, and I'll guide you through actionable steps to start celebrating your worth. Plus, you'll learn how to set goals and create an environment that supports your growth—both mentally and emotionally. What you will learn in this episode: How to identify if you're undervaluing yourself and why it happens. Simple strategies for shifting your mindset to prioritize your own value and happiness. The power of consistency and how small changes can create lasting transformation. Grab this week's episode worksheet HERE. Watch this episode on YouTube. Checkout other Episodes HERE.
Think big tech companies are squeezing money from you while over-reporting results? You might be right sometimes. But you're probably wrong with Meta. If you're measuring your performance on a click-only basis, your spend is almost definitely creating more value than you think. In this episode I explain exactly why and how that's true. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. ADMISSION Get a free coaching call when you sign up for ADmission here: https://bit.ly/3x99lip AFP EPISODES REFERENCED "Taylor Holiday Interrogates My Bad Business Decisions" (Spotify, Apple) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: @andrewjfaris Email Andrew: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com
When we're not fully clear on our true desires, be it in life or business, it's incredibly difficult to know which actions we should be taking to achieve them — and instead of making progress, we can wind up feeling overwhelmed, unproductive, and stuck. To bring the joy back into our businesses and uncover the steps that will lead us further down the path to our goals, we need to get clarity on what we actually want. The first step? Identifying the right questions to ask ourselves!In this juicy solo episode of The Business of Thinking Big, you'll learn WHY we become so disconnected from our desires, how to build a valuable and knowledgeable support network that can help you weather the overwhelm, and the powerful questions that will help you clarify your authentic goals and start smashing them! Let's get clear together — press play to get started.In this episode, you'll discover: Why it's important to take the time and space to turn inward and get quietMy real-life struggle with losing the spark in my business — and the conversations that helped me regain itWhy you may be closer to your goals than you think (and your best next step for reaching them!)Timestamps: 00:32 Intro02:23 Undervaluing & misunderstanding our desires06:09 Lost spark story10:07 Investing in support11:59 Make time to turn inward16:23 Clarifying what you really want20:28 You're closer than you think!24:32 Clarity myth29:00 ConclusionLinks mentioned: A-Players Rapid Impact Business Coaching Program—Learn with me: Mamapreneur Success Path - Free Audio Training Connect with me: Facebook: facebook.com/liannekimcoach Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: mamasandco.com Instagram: @mamasandcoPodcasting support:theultimatecreative.com copymagic.agency
In this episode, I talk about pricing your private sessions as a Woodland Leader and introduce my newest research project. Find out more about the Woodland Leader Income survey at https://brackenoutdoors.com/incomesurvey/The Bracken Outdoors Podcast is designed for Woodland Leaders from bushcraft instructors to Forest School practitioners, helping you build a life in the great outdoors. With weekly short episodes on all aspects of life as a freelance Woodland Leader, from business tips and advice to philosophy of outdoor education, as well as monthly deep dives into larger topics or interviews with inspirational professionals and leaders in the outdoor education space.Take the struggle out of setting up tarps with the Essential Tarps and Knots Course for Forest School Leaders, find out more at: https://brackenoutdoors.com/essentialtarpsFree Resources: + How to choose a tarp guide+ Forest School Activity Ideas PDF + The complete guide to setting your rates as an outdoor leaderTo find out more about my mission to help people Belong Outside, head to https://brackenoutdoors.com/
If you've ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to burnout, attract the wrong clients, and devalue the important work that social media managers do. Learn how to confidently set prices that reflect the value you offer, ensuring you build a sustainable and profitable business. Plus, don't miss out on my free live training happening this Thursday, September 5th, where I'll share actionable strategies to attract, pitch, and land high-quality social media management clients. Save your spot: https://shannonsegall.myflodesk.com/freetraining Key Takeaways: The pitfalls of charging rock-bottom prices for your services. How low pricing affects your business and the industry. Strategies for setting rates that match your expertise and value. Tune in to discover how to position yourself as a top-tier social media manager and attract clients who appreciate and are willing to invest in your skills. Other Links & Resources: Grab my SMM Notion Template - use code PODCAST for $10 OFF Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference. Thanks for being a part of The Tropical Social Community! XO, Shan
Overcoming Emotional Discounting in Your BusinessIn this episode of Business Breakfast and Bedhead, host Dawn Bradley discusses the struggles of emotionally discounting in your business due to feelings of guilt and fear of confrontation. Bradley shares personal experiences and offers advice on developing confidence and communication skills to help service providers maintain fair pricing without feeling the need to discount services. The episode emphasizes the importance of self-worth and structured communication to avoid financial losses and build a sustainable business. Additionally, listeners are encouraged to join live discussions on Instagram for real-time advice and support.00:00 Introduction and Welcome00:43 Understanding Emotional Discounting01:31 Personal Story: Overcoming Pricing Insecurities06:39 The Impact of Emotional Discounting10:11 Strategies to Stop Emotional Discounting11:03 Interactive Q&A and Real-Life Examples27:38 Final Thoughts and Encouragement28:30 Closing Remarks and Call to ActionFollow me: Instagram: www.instagram.com/dawnbradleyYoutube: www.youtube.com/dawnbradleyFor more info on RYB, Retreats etc -: www.dawnbradley.com
Send us a Text Message.In this Mini Series episode, Eileen and Amy discuss the professional paths within the dance industry, focusing on the Dallas Cowboys Cheerleaders (DCC) as an example. They explore the narrow trajectory of competition dancers and the value placed on spectacle and entertainment as well as the transition from competition dance to college dance teams and the limited career options available. They also touch on the controversy surrounding the pay of DCC dancers and the undervaluing of their work. The episode highlights the need for change and a reevaluation of the implicit values and reasoning behind pay disparities and the devaluation of professional dancers, specifically focusing on the Dallas Cowboys Cheerleaders (DCC). They discuss the justifications given for low pay, such as the emphasis on sisterhood and purpose and highlight the control and exclusivity within the organization, as well as the devaluation of dancers' efforts, bodies, and voices. The conversation delves into the intersection of patriarchy, capitalism, misogyny, body dysmorphia, and gender pay gaps within the dance industry; emphasizing the need for dancers and industry professionals to value themselves and demand fair compensation.Resource:Episode 8 SlideshowSupport the Show.M.O.V.E. with Eileen + Amy is a Kaia Evolutions Podcast.New episodes air on Wednesdays when in season.To learn more about Eileen + Amy, be sure to follow them on IG at @ekielty + @amyreah and keep up to date on the podcast at @movewitheileenandamy. For more information about Kaia Evolutions, a culmination of Eileen's life's work and a love letter to her sister, Katie, who died by suicide in 2019 - visit https://www.kaiaevolutions.com/ or follow on IG at @kaia.evolutions If you want to share part of your dancer / movement artist journey with us, email us at movepod@kaiaevolutions.com*If you or anyone you know is in need of support, please call the National Suicide Prevention Lifeline at 800.273.8255 OR text 988. You are not alone.
In this in-depth episode, we explore 13 signs you might be undervaluing yourself without realizing it. Discover how Stoicism guides us to rediscover our inherent worth, master self-awareness, and cultivate a life filled with purpose, resilience, and fulfillment. Learn how virtues like wisdom, courage, justice, and temperance shape our understanding of true value and empower us to break free from societal expectations and self-doubt. Join The Stoic Guild™ for exclusive ad-free episodes, early access, and bonus content. Members also choose our episode topics!
Tom and Jacob discuss how the lack of depth at wide receiver has overshadowed the abilities of Najee Harris and Jaylen Warren to lead the Steelers offense in 2024.See omnystudio.com/listener for privacy information.
UNDERVALUED PLAYERS: Have we gone to far on Tee Higgins and Amari Cooper? Are we getting bored of names like DK Metcalf and Kyler Murray? Should we really be discounting Alvin Kamara and Cooper Kupp just because they are older? Is Jaylen Warren the better running back to have in the Pittsburgh backfield? Should we actually be in on the Dallas Cowboys RBs? These questions and more... RIGHT NOW! FELLAS DRAFT GUIDE OUT NOW! https://fellasdraftguide.com Come play fantasy football with us: http://underdogfantasy.com/register?promo=fellas (Code: FELLAS will unlock a Special Pick 'Em + First Time Deposit offer up to $250 in bonus cash) Subscribe to the podcast: Spotify: https://tinyurl.com/4z3xpf9t Apple Podcasts: https://tinyurl.com/2p8w53yp Follow us on social media! TikTok: https://www.tiktok.com/@fantasyfootballfellas=lang?en X: https://twitter.com/fffellas?lang=en Instagram: https://instagram.com/thefffellas?lang=en Follow Lucas on X: https://twitter.com/lucaswencl?lang=en Follow Tyler on X: https://twitter.com/tyler_plath?lang=en Follow Cameron on X: https://twitter.com/camlawfff?lang=en Chapters: (0:00) Intro (1:33) Amari Cooper (7:14) Tee Higgins (14:32) Alvin Kamara (20:47) Quick Break (22:06) Kyler Murray (28:20) Cowboys Backfield (36:05) DK Metcalf (42:46) Cooper Kupp (49:45) Josh Palmer (58:34) Jaylen Warren (1:06:00) Outro
9 Key Metrics: https://eyecodeeducation.ck.page/262f3cef1d Comprehensive Optometry Simplified Community: https://www.eyecodeeducation.com/bundles/comprehensive-optometry-simplified In this episode, Dr. Kyle Klute and Dr. Wolfe discuss the updates and changes in the Evaluation and Management coding systems. The conversation focuses on the challenges optometrists face in coding and insurance audits. The importance of metrics and documentation for coding is highlighted, emphasizing the need for accurate and comprehensive charting. The discussion also addresses the lack of a definitive way to assign codes, emphasizing the role of documentation in determining code levels. Solutions to these challenges include education, self-study, and auditing. The episode concludes with an action plan for reviewing billing and coding practices and the availability of guidance and support. Takeaways Optometrists face challenges in coding and insurance audits, requiring accurate and comprehensive charting. Metrics and documentation play a crucial role in coding, ensuring appropriate code assignment. There is no definitive way to assign codes, as it depends on the documentation and medical necessity. Solutions to coding challenges include education, self-study, and auditing. Undervaluing acute care can lead to undervaluing chronic care, impacting practice revenue. Reviewing billing and coding practices and seeking guidance and support can help improve coding accuracy.
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Life Coach Business Building Podcast, The Business Building Boutique
Join me on this episode as I reveal the secrets to setting the right prices and growing your coaching business. Learn how to fix common mistakes that most coaches make, which hold them back from making money. I'll share insights from my own experience, along with practical tips to help you deal with overvaluing and undervaluing your coaching, mindset blocks, and the need for a solid foundation in your business to attract high-level and high-paying clients. Tune in to transform your pricing strategy, discover the true value of your coaching, and let's get you fully booked and thriving!Welcome to the Life Coach Business Building Podcast! Join me as I teach you simple (organic) strategies to gain more paid clients in your life coaching business. Plus, I'll share strategies for designing your offer, pricing your coaching, and selling your coaching offers, I have it all covered. My goal is to inspire you to take simple, consistent action to grow your coaching business. So, if you're ready to be a well-respected life coach with paid clients, this podcast is for you!Episode details:04:28 Overvaluing your coaching07:34 Undervaluing your coaching09:00 Mindset blocks and beliefs about not finding clients willing to pay your price15:13 Not having a plan for your businessQuotes: 04:22 - “When you pick a price based on what you think they're saying, chances are you're not going to sell them anyway.”08:00 - “If you have not had coaching yourself and not had transformation, it's going to be hard for you to sell it.”
“This game is so long, you never know who is next” ~ The DJ A-One The DJ-AOne joins the ladies of The Progress Report Podcast (Lalaa Shepard, Boss Britt, & DJ eXeL) for a new edition of Lunch Table Talk where he discusses coming from a musically inclined family, perfecting his craft since age 12, creating his music learning program called R&B University, DJing for the likes of J-Lo, Muni Long, Lil Jon, Janet Jackson, Kandi, President Joe Biden, and more, the importance of learning the game as a DJ, blowing up off Verzuz, TikTok helping legacy artists music become relevant, and Sexyy Red making pregnancy look easy. Learn more about your ad choices. Visit megaphone.fm/adchoices
The people running this operation really need to stop undervaluing Valtteri Puustinen. Hear award-winning columnist Dejan Kovacevic's Daily Shots of Steelers, Penguins and Pirates -- three separate podcasts -- every weekday morning on the DK Pittsburgh Sports podcasting network, available on all platforms: https://linktr.ee/dkpghsports Learn more about your ad choices. Visit megaphone.fm/adchoices
The people running this operation really need to stop undervaluing Valtteri Puustinen. Hear award-winning columnist Dejan Kovacevic's Daily Shots of Steelers, Penguins and Pirates -- three separate podcasts -- every weekday morning on the DK Pittsburgh Sports podcasting network, available on all platforms: https://linktr.ee/dkpghsports
There are three interrelated concerns that I hear over and over from AuDHD folks:They don't see a clear pathway from what they love or are good at to making enough money.Strong ethics and values make it difficult to imagine a sustainable life, i.e. making enough money to let things be easier.Undervaluing the things that are easy for them (while feeling a lot of guilt or shame about struggling with the things that are hard for them: didn't talk about this half much) They are not necessarily AuDHD-specific concerns, but we have some unique needs around resolving them.This episode shares personal examples (including talking about my 2023 earnings) to build out a holistic picture of what it looks like to be in the process with all of these concerns.Here are some conversation prompts if you want to talk to someone about #3:Let the person know that you're trying to sort out what skills and talents you have that you might be overlooking or undervaluing. I recommend both recording the conversation and asking the other person to take notes so you can get their perspective. Talk through (or write out if this is via email, though I recommend a live conversation if possible) your history with work and/or creative practice, and ways you've helped people. This can include free things such as volunteering. Make sure you also talk about what you've loved and what has felt easy and fun! Start turning this into a list of skills.Ask the other person for feedback on what stands out, and how they might describe or add to your list of skills. Have them ask you questions to draw out more information!Go back and forth adding to that list of skills, getting as specific as both of you can. Then get that person's opinion on what stands out as anything you might be undervaluing.Mentioned book The Art of Impossible by Steven KotlerFrom Burnout to Flourishing training for organizations, email mattia@mattiamauree.com for more infoEpisode 10: Money & Surviving CapitalismNew Year: Map Your Intention sessionResources:Like Your Brain community spaceResources Blog & Contact FormTranscript DocEmail Newsletter Hosted on Acast. See acast.com/privacy for more information.
Ben Ennis and Brent Gunning kick off hour 2 of The FAN Morning Show keeping the hockey talk going and discuss if fans under appreciate the Leafs regular season and getting to watch them play. They then turn their attention to the NFL and a Monday Night Football game that saw the Eagles lose to the Seahawks, where do the Eagles now rank in the NFC and if they've lost all their momentum as the favourites to the likes of the Niners. Later, they are joined by Sportsnet's own Jason Bukala (25:50) to talk some Leafs, where they're currently at, watching a couple of their prospects play at the World Juniors and what expectations should be for Martin Jones. They end the hour with their daily Wake and Rake!The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliate.
Let's talk about men's mental health. Men are taught to keep quiet about their issues, button up, hide up problems, and even as victims of abuse, their own families tend to shove their issues under the carpet. Men are culturally not allowed to express their emotions as women do with tears, words, art, counselling and so on, many of them find alternative ways to dull their pain and some of these methods are self-destructive. Alcohol and drug abuse, Abusing others Addictions to porn and violent forms of entertainments Gangs, Rebel life, Crime: Vandalism, robbery, Trafficking people Just about anything that will dull the repressed anger and pain What are some hidden symptoms of depression, other than self-loathing, self harm, lack of self confidence? Looking super successful at work but being broken financially and emotionally Playing macho but feeling like a failure Undervaluing ourselves and not charging enough for our services Feeling unfulfilled and without purpose despite a splendid looking career Being unable to open up In this episode I interview Immigration Attorney Hèctor Quiroga. Hèctor grew up in Columbia where a series of events, including abuse, created all the triggers above. Even after creating what we could see as a dream career as an Attorney and Law professor, Hèctor continued to doubt his own capacities and keep all his emotional 'skeletons in the cupboard' locked in. This was partly because of the macho culture he grew up with. We will hear how Hèctor eventually overcame his emotional problems and created a truly gratifying life. Hector's fondest wish is to encourage others, especially men, to overcome their own emotional issues. The principles he shares in this audio and video podcast episode are available to you in his book, 'Prove them wrong'. Prove Them Wrong: One Immigrant's 10-Year Journey from Bankrupt to Millionaire is the inspirational story of an immigrant's pursuit of the American Dream – a trajectory fraught with unparalleled obstacles and exceptional triumphs. A story of embracing your path, believing in your potential, and living life to the fullest – no matter the odds. https://www.linkedin.com/in/hectorquiroga/ https://www.abogadoquiroga.com/hector-quiroga-abogado-de-inmigracion/. In Spanish. If you enjoyed this interview could you do us a massive favour and hit that like button on the Youtube video, and as for the podcast, please share, like, and write a review on Itunes so that more people can find out how to create the life they want through our inspirational messages. A big thank you! #overcomedepression #menmentalhealth #abuserecovery #Hectorquiroga #loveyouself #familymatters #emotionalhealth #mensemotions
Show notes coming soon:About the Host - Belinda Ellsworth is a Speaker, Trainer, Best-Selling Author, and Podcaster She has been a professional speaker, mover, and shaker for more than 25 years. Having built three successful companies, she has helped thousands of entrepreneurs make better decisions, create successful systems, and build business strategies using her "Four Pillars of Success" system. Belinda has always had a passion and zest for life with the skill for turning dreams into reality. How to Connect with Belinda:Facebook -https://www.facebook.com/workfromyourhappyplaceLinkedIn - https://www.linkedin.com/in/belindaellsworthInstagram -https://www.instagram.com/workfromyourhappyplace/Website - www.workfromyourhappyplace.com Join my membership program and discover the art of creating and sharing amazing experiences with like-minded people, all from the comfort of your own home. You get to connect with others online, learn new skills and techniques, and grow your network without ever having to leave your computer screen. To know more, click on the link https://workfromyourhappyplace.com/vip/This show is part of the Spreaker Prime Network, if you are interested in advertising on this podcast, contact us at https://www.spreaker.com/show/4939248/advertisement
Lily Kral is the owner of Boardworks in Bend, Oregon. We talked about her childhood and her mother's struggle with addiction, being hospitalized for an eating disorder, exotic dancing her way through college, finding an identity as a strong climber, why she decided to build a board climbing gym, biggest challenges, burning the candle at both ends, being a work in progress, training for 5.14 at Smith Rock, and much more!Listen to the Patron Show on Spotify!Check out PhysiVantage!physivantage.com (link includes 15% off coupon)Use code "NUGGET15" at checkout for 15% off your next order!Check out Rhino Skin Solutions!rhinoskinsolutions.comUse code “NUGGET” at checkout for 20% off your next order!And check out EP 22 with Justin Brown to learn more about how to use Rhino products!Check out Rocky Talkie!RockyTalkie.com/NuggetUse this link to get 10% off your first order of backcountry radios!Check out Wonderful Pistachios!WonderfulPistachios.com to learn more!We are supported by these amazing BIG GIVERS:Leo Franchi, Michael Roy, David Lahaie, Robert Freehill, Jeremiah Johnson, Scott Donahue, Eli Conlee, Skyler Maxwell, Craig Lee, Mark and Julie Calhoun, Yinan Liu, Renzollama, Zach Emery, and Brandt MickolasBecome a Patron:patreon.com/thenuggetclimbingShow Notes: thenuggetclimbing.com/episodes/lily-kralNuggets:0:04:13 – Lily sets the scene0:06:46 – Minimalist vs. mooch0:08:50 – Lily's childhood, her mom's struggle with addiction, and seeking control0:14:48 – Hussling vegetable at 10 years old0:16:55 – Feeling unpopular in high school, wanting external validation, and being hospitalized for an eating disorder0:21:17 – Exotic dancing in college0:26:20 – The stigma around exotic dancing, and more about Lily's experience in that world0:33:46 – Type 1 vs type 2 thinking0:36:15 – Coming out of retirement for a weekend0:38:08 – Her time as a full-time route setter, burning the candle at both ends, and existing in fight or flight0:40:53 – Moving to LA to become a head route setter0:43:44 – Issues with substances, and how Lily was able to stay sober as a dancer0:46:25 – Building Boardworks, and where the idea came from0:52:16 – Why she chose Bend for her first location0:57:14 – The Boardworks model, and what makes it special and unique1:06:14 – The biggest challenges of opening and running a gym1:11:02 – Delegation, and letting go of control1:15:34 – More unforeseen challenges, and annoying questions from people who assume your work is easy1:20:22 – Email1:25:26 – Portaling1:26:55 – The discomfort of feeling flaky, and practicing radical honesty1:30:23 – Wanting the invite, keeping our options open, and how texting has made us flaky1:32:08 – What Lily wishes she had known about marketing, and why construction is always behind schedule1:35:56 – Undervaluing design and aesthetics1:38:13 – Tying her identity to how hard she's climbing1:41:32 – Being a work in progress with disordered eating, and obsessive and compulsive behaviors in climbers1:50:47 – Unpacking why we want to climb 5.141:56:12 – My thoughts on trying Badman again at Smith Rock, and climbing hard and being happy at the same time1:59:40 – Lily's thoughts on board training for Smith Rock2:01:53 – Doing weighted pullups on a hangboard, and training endurance for To Bolt or Not To Be (first 5.14a in America)2:06:26 – Working on getting validation from herself, and bringing more energy to other parts of her life2:08:46 – Being in the present moment2:10:34 – Having more grace for others and for ourselves2:12:31 – Follow @boardworks_climbing on Instagram
Discover the compelling journey of our guest, Aunia Kahn, the dynamic CEO of Rise Visible, who overcame debilitating and undiagnosed illnesses. Aunia's story is far from ordinary, as she turned her personal trials into a powerful force that propelled her business to heights unimaginable. Her remarkable transformation, from undercharging as a self-employed business owner to understanding her worth and the market rates, is a vital lesson for every entrepreneur. We also chat about building connections, striking a balance between providing value and authenticity, and the criticality of separating work from personal life - an enlightening and enriching conversation that you wouldn't want to miss. Who is Aunia Kahn? Aunia Kahn is a multi-faceted entrepreneur and a globally awarded and collected artist/photographer, published author, curator, and inspirational speaker. Kahn's artistic journey started as a therapeutic response to a challenging upbringing and her enduring battle with chronic illnesses like Ehlers-Danlos Syndrome, Mast Cell Activation Syndrome, Dysautonomia, and POTS. Art became a way to express herself and a survival mechanism, rather than an initial career pursuit. Her artwork and photography weave together human and animal subjects, blending symbolism, nature, anatomy, and the profound themes of mortality and rebirth. Her chosen mediums include watercolor, colored pencil, ink, gouache, collage and a Nikon Her work has been in over 300+ exhibitions in 10+ countries; at institutions such as San Diego Art Institute, iMOCA, St. Louis Art Museum, Contemporary Art Museum St. Louis and the Jordan Schnitzer Museum of Art. She has lectured at colleges and universities, and has been featured in Yahoo, Prevention Magazine, Authority Magazine, and Entrepreneur on Fire. Kahn's influence extends beyond her own work; she's honored to have served as both gallerist and curator for internationally recognized books and projects. She is also the owner of Rise Visible, a web design and digital marketing agency, as well as the founder of Create for Healing. Connect with Aunia: Website: https://www.risevisible.com http://auniakahn.com https://createforhealing.com/ ———— I love connecting with Work at Home RockStars! Reach out on LinkedIn, Instagram, or via email Website
PATREON - Want to support us and have AD FREE podcasts? Then become a Webflailer HERE Welcome to Episode 55 of Webflail with Jordan GilroyI'm your host, Jack Redley, your failure connosieur and today my guest is Jordan Gilroy. One half of Kin studio, Jordan works with his brother building a small but mighty agency making pixel perfect stunning websites which arrest the user in a small digital moment of wow (or that's what these websites do for me). Jordan has won multiple awards and recognitions for my work, such as Design & Art Direction InBook Award and Site of the Day. But with Jordan's 10 years of experience in the digital design industry, starting as a senior designer at a creative agency, and working projects for leading companies across different sectors, you think he didn't have some ups and downs on the way?The failures we'll talk about today are1. Focusing on the volume of work and saying yes to everything.2. Undervaluing my services and being too cheap.3. Poor project management. From processes to scope and deliverables.LINKS FOR JORDAN
In Episode 207 of Small Business Talk with Cathy Smith, this episode dives into the vital question. “How do you know who your right audience is?" According to Cathy, two major factors define this audience. The first factor is, "can they pay or can somebody else pay on their behalf?" While many say "we're not in it for the money," Cathy argues that being in business is about value exchange. "They pay you, and you give them as much value or if not more value." It's crucial to price your services appropriately. Undervaluing your offerings can undermine your ability to provide exceptional service. The key is to establish a fair exchange of value – your customers invest in you, and you, in turn, provide them with remarkable value. Understanding the pain points of your ideal audience is fundamental. Your services or solutions should directly address their needs. Once you've identified your target audience and comprehended their challenges, the next step is to determine where they congregate. Where do they spend their time, and what are their preferences? Your objective is to be where they are. You don't necessarily need a massive following; what you need is precision. Start by crafting a detailed profile of your ideal customer. Give them a persona, delve into their lifestyle, interests, and how they consume media. For instance, envision a persona like "Sally," who thrives in suburban life, drives an SUV, and actively participates in local sports clubs. Once you've vividly imagined your ideal customer, pinpoint their media consumption habits. Do they favour platforms like Facebook, and LinkedIn, or perhaps they are more inclined toward traditional newspapers? Don't dismiss conventional methods if they resonate with your audience. The key is to meet your audience where they are. Consider the services your ideal audience typically uses before or after encountering your offerings. Forge partnerships with complementary service providers. For instance, a coffee shop could collaborate with a car dealership to offer enticing incentives to shared customers. It's a mutually beneficial strategy that can bring you valuable leads. Reciprocity plays a pivotal role in partnerships. Giving as much as you receive is essential. Remember, by helping others, you often open doors to unexpected opportunities. It's akin to a positive karma loop – aiding someone else often results in the universe returning the favour in delightful ways. Getting in front of your ideal audience demands creativity and thinking beyond conventional boundaries. Partnerships offer an excellent avenue to access an audience you wouldn't typically reach. However, it's crucial to reward your partners generously. This motivates them to send you repeat customers. While acquiring new customers is crucial, don't underestimate the value of your current ones. Your existing customer base can be a precious source of referrals and repeat business. Consider offering additional value to your current customers to strengthen these relationships. If you offer a service that your current customers aren't using, make sure they are aware of it. This could lead to more business from them and referrals. Remember, it's about knowing your customer inside out. Small Business Talk With Cathy Smith brought to you by CATCO Enterprises.See omnystudio.com/listener for privacy information.
What do CMOs wish more CEOs understood about marketing? It's the big question we ask our guests at the end of each episode, and through the first half of the year, many answers came back to one core topic - CEOs not valuing brand enough. In this episode, we're bringing you a compilation of our guests' answers and biggest wish: that more CEOs understood not everything in marketing can be measured. Check out the full episodes for all of the guests featured in this episode: https://www.blastmedia.com/resources/?type=podcast Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/
On the one hand, analysts generally know and accept that part of their responsibility is to not only conduct analyses, but to effectively communicate the results of those analyses to their stakeholders. On the other hand, "communication" can feel like a pretty squishy and nebulous skill. On this episode, Michael, Moe, and Tim tackled that nebulosity (side note: using obscure words is generally not an effective communication tactic). For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Fantasy Football Advice - Age is often discussed when drafting in fantasy football, either projecting a players breakout or avoiding prior to their decline. Ryan Heath joins Josh Norris and Hayden Winks of Underdog Fantasy to talk through his incredible study on when players hit their peaks and cliffs. Use this as fantasy football strategy
On today's show we talk about how to drive hypergrowth within organizations. Kurt Uhlir is a globally recognized marketer, operator, and speaker. With extensive speaking experience, he has delivered dynamic speeches across the US and Europe, including notable events like PPAI, GDC, and the White House. Kurt advises leaders, from startup founders to CEOs and even the US President. He is a popular commentator, having appeared on national TV shows and in publications such as Wired, TechCrunch, and USA Today. Kurt's accomplishments include building multimillion-dollar businesses, leading IPOs, and engaging in acquisitions. He is known for his ability to develop early-stage initiatives into successful enterprises through the power of B2B storytelling. Outside of work, Kurt is dedicated to mentoring and coaching individuals and groups, aiming to create supportive environments for personal growth.Hypergrowth: Hypergrowth refers to a significant increase in revenue within a short period, such as 10x or even 50x or 100x growth. It involves scaling a business rapidly and requires careful planning and preparation.Assessing scalability: Companies need to assess whether they have the potential to scale their operations. This assessment involves identifying potential bottlenecks or areas that would break if there was a massive inflow of customers or revenue. Customer success as a starting point: When preparing for hypergrowth, it is important to prioritize customer success. Evaluating and improving customer success processes, such as account management and training, can lay the foundation for scaling the business effectively. Infrastructure and support: Scaling a business requires a solid infrastructure to support the increased demand. This includes considerations such as supply chain, customer support, banking relationships, and automation. Employee retention and development: Hypergrowth can lead to attrition and employee burnout if not managed properly. Investing in employee growth and development, including training and leadership programs, is crucial to retain and support the existing team.Undervaluing products/services: Don't undervalue what you offer, especially for small companies. The idea of continuously raising prices until people no longer buy can be a strategy to test the perceived value of your product.Cultivating diverse perspectives: Having peers or team members with different backgrounds and experiences can provide valuable insights and help identify blind spots in your business. By sharing knowledge and learning from others, you can gain a fresh perspective and improve your operations.Adapting culture for growth: Larger organizations may face challenges in achieving hypergrowth if they have a culture of micromanagement and lack a permission structure for trying new things. To unlock hypergrowth, such companies may need to undergo a significant culture change, which often requires a change in leadership.Vision alignment and individual meaning: To ensure everyone is aligned and committed to achieving hypergrowth, leaders must communicate the company's vision and help individuals identify their personal reasons for being part of the organization. Balancing structure and agility: Having structured processes and systems is important for scaling and managing rapid growth. However, maintaining agility and responsiveness is also crucial. Balancing the two requires hiring individuals with complementary skills.Top 3 Takeaways:Adopt a high achieving servant leadership approach. Start net weaving over networking.Do for one what you wish you could do for many. Connect with Kurt:Website: www.kurtuhlir.comLinkedIn: www.linkedin.com/in/kurtuhlir
Download your FREE copy of How to Level up Your Studio Policy in 3 Ways” here: 3 Ways to Level Up Your Studio PolicyIn today's episode, we're going to delve into the toxic norms surrounding how much you charge for your piano teaching services. This is a topic that many struggle with when setting rates or considering raising them. So, let's jump right in!One of the toxic norms I frequently encounter is the belief that musicians should be motivated solely by their love for the instrument. I've had teachers and even potential customers express this sentiment to me. While it's true that most of us are driven by our passion for music, the implication that musicians shouldn't be paid well because they love what they do is toxic. This belief undermines the value of our services and can lead to burnout and dissatisfaction.We often come across subtle or even blatant forms of this toxic belief in society. People may question how musicians make money or assume they shouldn't be compensated fairly. However, we don't have to accept this belief. It's possible to be motivated by our love for the instrument while also demanding fair compensation. We can provide exceptional value to our students and their families without undervaluing ourselves.The second toxic norm revolves around the idea that music lessons should be accessible to everyone. While it's a noble goal, using this as a justification for undercharging is not sound logic. Let me paint two pictures to illustrate this point. In the first scenario, a teacher who charges below market value works long hours to maintain a full studio and ends up feeling exhausted and overextended. In the second scenario, a teacher who charges above average teaches fewer hours and has more time and energy to provide high-quality instruction. This teacher can also offer a few scholarship spots for those who can't afford regular lessons.By prioritizing fair compensation, you can create a sustainable business model that allows you to have a lasting impact. Undervaluing your services doesn't serve anyone in the long run. Instead, find a balance that allows you to meet your financial needs while still making music lessons accessible through scholarship opportunities.Lastly, the belief that money isn't an important part of the business is a toxic norm that affects many piano teachers. Even if you don't consciously think this way, your subconscious beliefs about money can impact your financial reality. It's crucial to actively work on your relationship with money and understand its role in your business. Prioritize tracking your finances, create profit and loss statements, and actively engage with your money.By recognizing the importance of money in your business, you can gain control over your finances and make informed decisions. Working on your relationship with money will help you break free from limiting beliefs and create a prosperous business that aligns with your values.In conclusion, it's essential to challenge the toxic norms surrounding how much you charge for your piano teaching services. By understanding your worth and valuing your time and expertise, you can create a sustainable and fulfilling career. Remember, you deserve fair compensation for the value you provide. So, let go of these toxic beliefs and pave the way for a prosperous future as a piano teacher.I hope you found this discussion enlightening and empowering. Stay tuned for more episodes where we'll explore various topics to help you thrive in your piano teaching journey.Get in touch with me via: Instagram: https://www.instagram.com/ashleeyoungmusicstudio/ My free Facebook community for piano players:
This week I'm doing a deep dive into pricing… specifically the mistakes I see business owners making time after time. Mistake #1: Undervaluing their service Mistake #2: Pricing Based Entirely on their Competitors Mistake #3: Ignoring Market Research / Client Needs Mistake #4: Not Giving Pricing Options For Their Offers Mistake #5: Not Reviewing and Adjusting Their Pricing Regularly Resources Mentioned Money Mindset ebook: https://www.gillmoakes.com/fix-your-money-mindset Coaches Unleashed (my new Facebook group): https://www.facebook.com/groups/forcoachesunleashed Apply for a free 60-minute Breakthrough Session: gillmoakes.com/apply
As a lawyer, the pressure to succeed and maintain a certain level of professionalism can be overwhelming. The recent suicide of a fellow attorney who was publicly called out in a Facebook group for being disbarred is a stark reminder of the need for mental health awareness and self-care in the legal profession.In addition to the stress of practicing law, running a law firm, and paying off student debt, it's important to recognize the need to charge a fair price for legal services to avoid undervaluing one's services. But what about the adversarial nature of the profession? Why do attorneys feel the need to be so aggressive towards each other? It's important to resist the urge to pass on negative information about other attorneys and instead reach out with kindness and support.At the end of the day, mental health and fairness should be at the forefront of every legal practice. Let's strive for growth and success while also taking care of ourselves and each other.04:30 How suicide can be prevented by reaching out to those in need.08:58 The differences in how each state handles bar complaints and the surprising automatic bar complaint for malpractice10:19 Undervaluing one's worth, and the importance of making a viable living19:50 Being kind and supportive to fellow attorneys, even if they have been disbarred or suspendedJim's Hack: Book by Dr. Ben Hardy and Dan Sullivan 10x Is Easier than 2x: How World-Class Entrepreneurs Achieve More by Doing LessTyson's Tip: Be kind to each other. The 988 Suicide and Crisis Lifeline provides 24/7, free and confidential support for people in distress, prevention and crisis resources for you or your loved ones, and best practices for professionals in the United States. Call 988. https://988lifeline.org
If you're a business owner struggling to set the right prices for your products or services, you won't want to miss this. We're going to dive deep into the world of pricing and show you exactly how to identify the key factors that determine whether your business is maximizing its value or leaving money on the table. Are you worried that raising your prices will scare off customers? We'll tackle that head-on and give you the tools you need to confidently price your offerings at their true value. By the end of this episode, you'll know exactly what to look for and how to tell if you're undervaluing your work. But that's not all! We'll also give you practical tips and strategies for correcting any undervaluation and maximizing your profitability. You'll learn how to communicate the value of your products or services to your customers in a way that builds trust and inspires loyalty. So if you're ready to take your business to the next level, join us and learn how to set the right prices for your offerings and how often to update them. Links and Resources LinkedIn: Chad Harward Website: ppmanagement.com I love when I come across information that just makes so much damn sense. A few days ago I was introduced to a gentleman named Jason Duncan. I'm not sure if you've heard of him or not, but he has a new book called Exit Without Exiting and one of Jason's core principles. And, and I should say that Jason is very, very successful as an entrepreneur himself. Uh, and he attributes this one. The key concept to his success and that concept is delegation, right? This is something that we all know that we should be doing, but Jason breaks this down in a way that I've never quite heard before, and I realized that this was something that a lot of entrepreneurs struggle with. I was actually talking to an entrepreneur a few weeks ago who was upset by the output that he received from a new. Most of us think we can tell someone to do something, and that means delegation. This is something that I don't want to do, but I'm going to have somebody else go ahead and do it, and I'm not going to tell them anything about it. But I have this idea. I have this thought in my mind as to what the deliverable should be, and when I heard Jason's description of delegation, this exact problem. is completely eliminated, and it does go back to the entrepreneur who is asking the person to complete whatever the task may be. So the way that Jason describes delegation, actually involves three different parts. So whenever you are asking someone to complete a task, you also. Have to tell them why it needs to be done. You need to explain how this task fits into the core mission or the objective that you're trying to accomplish. You can't just tell people to do something and expect it to come out the way that you expect it to in your head. Along with that, you also need to tell them how to do it right? So are there tools? Are there systems? Are there other pieces of information that are in different locations that they need to pull into, whatever that end result is, right? So you need to show them how to do these things. You also need to describe when it needs to be done. Is this a one-time task? Is this something that needs to be done by the first or the 15th every month? They need to understand what type of limitations you are expecting from them. Is this something that you need just sort of off the top of your head and you expect it within a few hours? Again, you need to describe. What the cadence is, how often you're going to need this, and when you're expecting to have it done. So there you have it. Is that the way that you delegate projects? I bet you if you're like most entrepreneurs, it probably is not. So keep that in mind the next time that you are asking someone to do something. And with that, let's get on to this week's episode. On the Invest in Square Feet Podcast, we unlock the secrets of wealthy entrepreneurship. I'm Matt Shields and my mission is to help business owners just like you, protect your wealth so that you can invest passively into multi-family real estate opportunities. Today we're going to be talking about concepts that hit very, very core to the problems that entrepreneurs run into. When we all start our companies and our businesses. We have these great ideas as what life is going to look like. But as we get into actually running those businesses, life doesn't look quite the same way as what we envisioned it. And this is a problem that a lot of entrepreneurs struggle. Today we're gonna be talking to Chad Harward. We're gonna be tackling things like how to set the correct pricing for your offerings. We're going to discover some key factors that can determine whether or not you're maximizing the value of your business. This is a big one. We're going to overcome the fear of raising prices. I know that this is something that a lot of entrepreneurs struggle with every single day, and probably the most important, we're going to master the art of pricing to be able to take our business to the next level. And then we're going to talk about what to do when you reach that next level and how to remaster your pricing to. To the next level. So you are always improving and you are always striving for that next level. I'll give you a couple, uh, a couple stories. One of my favorites was, A remodeler I met with, and one of the questions I always, uh, ask everybody when I first meet with them because we, we treat everybody like they're our first conversation, first client. Um, and value is very individual. You know, one person's form of such version of success and, and hitting the mark is different than someone else's. So we never tell people what that is for them, but I will ask them, what does that look like? Uh, one of these remodelers, I, I asked him, so what would be, if, if we were together, what, what would be a winning outcome for you? And he said, you're gonna think I'm crazy, but if you can help me, Six to eight hours a night. That would be life-changing for me. He literally was doing beds after hours until, you know, 3, 3, 4 in the morning. He forced himself, to try to get some sleep because the rest of the time he was so stressed. And Anxie has anxiety of. Of, you know, how am I gonna get this all done? Am I gonna make enough money? And so he just, literally, his business was literally killing him. He says I am just really concerned. Doctors told me I gotta figure out a way to, you know, sleep. And, uh, it was cool within 30 days. He said, I am, I'm a new man. I, I can't believe what it feels like to have six to eight hours of sleep. Um, so that was one example. On the time side, we also look, at the money side. Um, we've got, uh, uh, one of my favorite stories there is a, uh, a custom pool contractor, swimming pool contractor. I met with him and his wife. , uh, she was, she was really stressed. She wasn't part of the business, but she was, if you're an entrepreneur, you know, your spouse is part of the business, whether they want to be or not. And all that comes with that, cuz whatever is at work comes home. She says, Man, I, you know, I don't see him a lot. Uh, secondly, we're making money. We seem to be paying bills. I have no idea where the money's going. We don't have. , like a long-term plan. I don't, we don't really, we don't have a retirement set and I'm just nervous. What if he stops? What if something happens? Um, we have no plan B and there just seems to be no other than him just working around the clock, there seems to be no constant to our, our plan. Um, she says since, since he's gone through working with you guys, uh, not only have we. , uh, paid off our house. We have doubled our income. We contribute 20,000 a month to a retirement plan that we didn't have before. And more importantly, I know exactly where all our money is, where it's going, and why it's going there. And she said the peace of mind of knowing that has is, is, is priceless. Uh, just super grateful that, um, You know, I went from unknown stress, uncertain to I, I know exactly every component of our life and where we're going next and when we're gonna arrive to the next point. And having my husband back has been worth its weight in gold cuz truly for the same reasons he can truly connect with me. And when we go on vacations, we can be on vacation and both relax and really enjoy our life together. Yeah. No, that's, that's incredibly powerful. So what would you say is the average, um, conversion time, I guess you can call it, where you, again, someone comes in their life is a mess. The exact stories that you just said too. Um, you know, this is, maybe not, you know, at the peak of things, but like this is a dramatic shift in the right direction. What, kind of timeline are we looking at, to be able to start achieving and feeling some of those changes? absolutely. So it's interesting. The time comes sooner than money typically. Um, but within, like I said, this remodeler, uh, consistently within 30 days of us taking what they're normally putting into their business on a typical day and restructuring it through measurements, systems, processes. within 30 days easily, they start feeling and seeing a difference in their day-to-day operation from a time standpoint and what I call emotional overhead that they've been putting in, in the form of stress, firefighting, reacting, um, it already starts feeling lighter from that standpoint within the first month. And then our programs are set up on a six-month increment, so within six months we can take somebody. , uh, what I, what I kind of call organized, um, disorganization and reactionary models or very little systems, processes, uh, measurements. Uh, put our tools in place, have them implemented and operate on those principles. And within six months, the money starts to show up as well. Um, uh, I would say even in some cases, within three to six months is very real. When they start seeing more profit, they're keeping more money. Their average tickets go up. They're doing ho honestly, um, our, our, our model or our, our, uh, theory is we'd rather you doing less work for more money than maximum work for just enough to get by. So ways that, um, you know, racing to price and watching my numbers and systemizing that, um, and, and really. Knowing and making decisions off what my numbers are telling me. Um, it's crazy how fast, um, that can make a difference. It's, you know, in business we have lots of numbers, lots of measurements we're looking at. In fact, that's part of the problem. It's like, what of all this stuff is the most important and what order should I look at as far as. Planning and taxes and payroll and my bids and sales and ratios. Um, if you, there's really only five to seven that we call key performance indicators. If you're, if it's, if I put, uh, you know, I call it, you know, an ounce of effort and resources into that, I get 10 times the return versus me. For example, uh, one place people like to look at is maintenance and repair. Yeah, it's an expense. It's making a difference, but it's not going to move the needle for us to fix that near to the degree of looking at something that often. Something I don't wanna look at, like most clients. Like I don't really wanna know my numbers. It just stresses me out and I don't, I'm afraid I won't sleep at night. Well, ironically, they're not sleeping anyway because they don't know their numbers and they're hoping for the best. So yeah, I would say, um, when we have the systems and processes easily, the money side of it within three to six. Yeah. And, and I, I'm glad like this is a perfect transition because I was, I was thinking of how to, how to kind of work this in, but you, you mentioned the pricing side of things and I feel like that's like one of the biggest challenges, one of the biggest hurdles, one of the biggest roadblocks that everybody puts in front of themselves. You know, when, when, especially when they're first starting out, like they, you know, I'm gonna, you know, I'm gonna do this and I'll make, you know, $200 off this job. Right? And, and you know, if I can do that five times every week, you know, then I have a thousand dollars and, you know, that's no way to be able to run, you know, run your business, run your company, or anything like that. Right. You know, you, you want to make sure that. Your, obviously your, your, your, your baseline costs are, are covered, but then you should be, you know, factoring your, your pricing, at least this is the way that I look at it. You should be factoring in your pricing to make whatever it is that you want to be making. Right. You know, on top of whatever your expenses are. And, um, I'm just curious from your perspective, like, is this, is this one of the major challenges that a lot of people seem to have where they can't, they can't. They, they, they kind of get stuck in this loop, I guess, where you, where they feel like, uh, if I increase my prices, I'm going to lose customers, which then I'm, I'm going to be scrambling for more customers and, you know, I'm not gonna be able to do as much work. Although the other, you know, the other side that they might not necessarily think of it, I'm, I'm, I'm going to have fewer customers, but I'm gonna be charging them more, so I have to do less, which then is going to equate to more money. But, you know, is, is not going to, uh, involve nearly as much of the, you know, being spread thin and I've gotta be over here and over here and I've gotta do this. I've gotta do that just to please everybody to make, you know, barely make, you know, ends meet. Is that, is that kind of one of the major roadblocks that everybody, you know, kind of runs? Yep. You nailed the head. You nailed it. Uh, nail on the head. It, um, it is always. A bigger issue and I will tell you 100%, uh, based on me testing it out myself with my clients, business owners have a way bigger issue with their price than their customers do. Uh, because they go ahead and make the decision for their customer that, oh, they're not gonna be able to afford that. And what that really is, is me being, being okay, not pushing myself to raise my price to the value. That, that I should be at. Um, let me give you my, there are two sides going on here, Matt. One is strategic and the other is emotional. So let me talk to both. First, is the strategic, okay? And I'm gonna date myself. If you remember back in the prices, right? One of my favorite games was the Plinko game. Oh yeah, board, you remember that? Uh, he dropped that little puck down and it bounces around and hits those pegs, and you want it to drop in that $10,000 slot, right in the. Um, and I've realized that strategic pricing and cash flow in business is simply a lingo board. Um, and, and good cash management works like that. The reality, what? It's the reality. Whether you wanna play it this way or not, you make a sale and that's the hockey puck at the top of the Plinko board. Uh, you drop it down and it's gonna hit some pegs. The first set of pegs is two. the first set of pegs is what we call variable costs or direct costs, which means those are all the costs that are associated with me fulfilling my product or service. There's only gonna be a few of 'em. Uh, labor materials, uh, distribution, costs of moving the material, and possibly commissions. If I'm paying a commission to have a sale done. At that point, you, you know, it's direct cost cuz you don't have to pay those if you don't make a sale. So they're directly related. As soon as you make a sale, you obvi, you're, you're on the hook for those costs, okay? And that's what we call direct costs. The next set of, uh, pegs down the p plana board is what we call indirect costs or overhead, um, taxes, rent, uh, loans, um, you know, salary, salary, payroll. Um, labor that's not tied to the job. Anything that you're gonna be on the hook for, whether you make a sale or not, that's gonna show up every 30 days. That's your indirect cost. And then the, you know, and, and every time that hockey puck or your dollar sign, think of a dollar sign with the, on a, on a top of a hockey pucks bouncing around. Every time it hits a peg, it shrinks. There's less and less of that dollar and whatever comes out the bottom, that's what you get to keep. That's what we call net profit or the bottom line. , what do I really get for doing this product or service? That's what I get to keep as the owner. Um, the problem is most business owners, small to mid-size companies, they think, okay, I wanna make 10%. I wanna have 10% come out of the bottom and make 10% of the profit. So I got my labor and I got my material. I'm gonna mark that up as 10. And so all my costs are covered for the job and I make 10% Problem is they don't factor in all of the lower section of that Plinko board and come to find out they're 7% of uh, or 10% or 13% down below, and they make 3% or they lose money on the job. It's like, well, I marked it up and we, you know, I cover everything came in on the job, but they didn't factor in all the rest of the cost, of running the business. So there's that element, and therefore, the only, there are only two ways to increase what I get out of the bottom is to increase the sale price. And the other way is to reduce costs. Well, a lot of times it's a, it's a limited amount that we can do with lowering costs. At some point, you've still gotta have help. I've still gotta have a building. I gotta have equipment and vehicles. So you, we, you make way more money. Uh, there's a way bigger upside on increasing sales and increasing price. Um, so the volume of sales is, is one way you increase the revenue and the other is increasing yours. Raise your price. 30%. It becomes a lot easier to have something left, left over. So mathematically, that's how it works. Now, when we go to do that, then the emotional part comes into play, and they, and we freak out. Um, and I believe it's because they, the owner are not sold on their own, their value. They contribute their own experience. And what, because it comes so naturally to us. That we don't think it's really valuable out there when somebody else is like, man, your piece of knowledge that you just know, like, breathing will save my business or will give me that record year that I need. That's what's going on on their side. And yeah, if you can show me how to make $10,000 with a hundred dollars, why wouldn't I do that? And, now, and we're charging $30 for what, you know, um, we're, we're charging a fraction of that. There was a great, uh, uh, analogy that Tony Robbins used on this, where, um, a large, uh, factory had had, um, uh, multiple, about 10, 15 different pieces of large pieces of equipment, hundreds of employees. One day, the whole factory just goes black. Everything's shut down. Nothing was working. Employees look wandering around wondering what we're, what we're supposed to do. Gets on the phone and calls a call, and a technician says, my, my factory is down. I need you as soon as possible. You've gotta come and fix this. And he walks in, takes a look, goes to the, goes to the control panel, and finds one screw and turns in a quarter of a turn, everything suddenly comes up and the owner of the factory's going, oh man, thank you so much. What do I owe you? and he said $10,000. He said, what? $10,000? Like you were barely here. Like 10,000. He said, yep, 10,000. He said, well, can you like invoice me for that? Can I see what I'm getting? You know? He said, yeah, I'm happy to do that. Writes down a handwritten invoice, hands it to him and says, uh, two line items. Uh, turning the screw $1. Knowing which screw to turn, $9,999. So it's all about our value that Yep. It might seem very obvious and easy to us, but how valuable is it to them and, and literally that's the difference of them making. And winning their, you know, winning their business and, and maintaining, you know, it, it, you can't put a price on that. And, and it's our job to, we need to ask, we're, they're not gonna say, will you charge me maximum price for the value you contribute? They, that's on us. That's on us. Um, I'll wrap up with the story. I t I talked with a, um, a remodel, another remodeler, and he said, man, Chad, I, I am so busy. , I am, I'm burning out. And I said, man, that's a good problem to have. He said, he said, well, the problem is I'm not making any money. I said, well, that doesn't make any sense. Um, when's the last time you raised your price? And he said, about 10 years ago. I said, well, there's no way you're gonna win in today's cost cuz everything kept going up and you've gotta raise your prices at least 20% to get any kind of profit. And he said, yeah, you're right. He said, but I can't do it. Why not? Because if I do it, I'm gonna lose all my customers. And, um, he would rather be burnt out and continue to have people willing to pay him below what he's valued at than, uh, then, to make profit. Um, there's a, uh, I'll wrap up with one more story. Uh, the analogy with, um, this hanging onto things that don't work, and this is a big one because it's all emotion. It's how body and are we to our value and, and how long will we hang on to what's not working? Uh, they're, they, they've studied monkeys and how they get, how they catch monkeys, if you've heard of this. Um, they'll put peanuts in a hole, uh, in a, in a log or a tree. and they can smell 'em from a long ways away. The monkey will reach in, grab the peanuts. And uh, the crazy thing is once they have them in their hand, they will not let go. They can put food right out of arm's, reach won't let go. They, they, they can catch the monkey standing there holding onto the peanuts. They, they will, they've, they've watched them. They'll hold onto the Venus till they go. They're they, they hold onto 'em so long. And the reason is to the monkey, the peanuts in my hand is survival. And the thought process is, the fear is if I let go of these, I might die. But the reality they're not connecting with is the longer I hold onto these, I guarantee I'm gonna die holding onto 'em. And there's so many parallels to so many business owners that I've seen whether. Um, letting go of that person, you know, should have been let go 12 months ago. They're never gonna produce for you or that bad marketing campaign or me holding onto my pricing from 10 years ago. Cause I've got these moldy customers that I know I'm gonna lose if, if I don't, you know, raise my price and ask for, you know, what I really am valued at 10 years later with my experience. Supply and demand and all those things, and bottom line, what I need to ultimately get out of my business. At some point, those things all have to factor in, and until I'm willing to let go what I've already got. Uh, then, uh, nothing's gonna change. And I, so I, I tell people, you gotta move from the monkey trap to the monkey bars. If you remember those going in grade school, they're really hard to do at, at, at my age now. It's painful, but you just swing across those. , but you don't get to the other side without letting go of the bar you're on and, and you're constantly looking at the next bar. Well, in business, we need to know what, who the next person is, what you will outgrow, where we're at, and we've got to be really good at letting go, taking what's next, letting go of that, taking what's next. It's easy to, lose things that are, you know, obviously, um, Los. what gets trickier as you, as we grow and we let go of something that's good for something's better, something better, that's best, and but the better we are at that, the more resources we get, the faster we get where we where we wanna go. And it all has to do with price. Starts with price. and we have to be the first one to believe and be sold on our own price and value, which means we need to educate on value that we offer not, um, if, if we don't know the value and we can't communicate that in terms that matter to our client. , then we naturally do become a commodity, which is only based on price. Then the low price is the only way that customer can differentiate and make their, make their decision. It's our job as the business owner to communicate, educate, and hold our line. It's like, yeah, um, I don't know. You know, that's where our price is. That's what we're valued at today. Um, it's their job to afford the ticket. It's not our job to reduce our value so that they can play. As long as we're truly giving measurable value that matters, um, then you know that, then that's okay. But usually as I work with businesses, the business owner is the one in the way of that. Um, not, and, and I will push my clients to raise their prices at least once, if not twice a year. And we look at conversion rates. It's like, I don't want you getting every bid. If you get every bid, we need to raise our price another 10. , I want you to be in that 70, 80% and be able to say no to a few people because then we know we're getting maximum value for, you know, where the market's at right now. Um, and, and then we keep testing and, and, and adjusting up and down based on that. And the crazy thing is they go, okay, I'm gonna trust you, but I'm probably gonna lose some. Not only do they never lose clients, the clients come back and go, yeah, I kind of wondered when you were gonna raise your price, cuz everybody else is like 30% more than you. And so anyway, that's long answer to your question. But really, if we are serious about getting where we want to go next, it has to be us getting fair market value for what we do, which means it starts with me as the owner. I gotta be the first one sold because it, and I've gotta believe. I gotta believe in my value because they'll fill it from you. If you're wishy-washy and you're not really bought into your price, um, or you feel it's too high, you know, I'd say, you know, get a crazy number that you're terrified of and then take half of that, and it's still probably at least 50% above where you're currently pricing, but you've gotta go test it and find out, and pretty soon you'll see, oh. people do pay this level and they do value me at that level, but you have to have evidence, and the only way to get evidence is for you to test it out and go out and ask for it, and then the ball starts rolling. But it, it's interesting, the fear never leaves. As I've raised my prices over the last 20 years, I still, it, there's still, you still have to pass that test every threshold, and so you just get used to doing that and you just do it faster. And, and so, so that was gonna be my next question, is how do you establish that pricing? So is it really, again, just a, uh, a matter of, you know, testing things and, you know, this one I'm going to, I'm doing this project and I'm going to go up and, and I, I, I guess, I, I guess there's the element of, you know, all the variables that each one of the projects, you know, have. So it's a matter of establishing, you know, this is, you know, this is the cost for the, the material, and these are all my fixed costs and everything, right? And then like, like you just went through, like the Plinko board, like these are, these are the fist costs, these are all of our, um, our, uh, you know, uncontrollable expenses, you know, the rent and all of that type of stuff. And then, you know, this is one I want what I wanna make on the, on the, the bottom side of that. So I'm going to do this one at, you know, 20%. And then the next one I'm gonna try 30%. And the next one I'm gonna try 40%. And wherever you kind of start breaking wh which like you, you mentioned before. , um, you wanna be in the, you know, 70 ish percent conversion ratio. So wherever you start dropping down into the, you know, 50% range, you know, okay, maybe you're a little bit too high, let's back that off a little bit and then, you know, get back up to around that 70% mark and, you know, kind of go there for six months and then, you know, maybe the market would've changed. And then you, you kind of go through that exercise again and maybe you can, you know, get where you originally were, were pricing. Yourself, you know, six months from now is that, that's basically the concept, basically the idea there. Totally. The, totally the deal. Um, I'll make, so this is a really easy way to transition because I know even once I talk, people are freaking out going, oh, I couldn't raise my price 30%. I, I, you know, it, it's just really scary if you've never been there. Um, and it's, you start gro moving into this space. Um, so let's, let's just look at what the reality is. The reality is. At some point, I want to have choices to not have to do my business, whether I sell it, whether I transition out of the day to day and somebody else is operating it. But any path you choose there for exit is gonna require a mathematical number for me to pay off all my personal debt, pay off my business debt, and maintain my desired lifestyle that I want at point B. So, First thing is we establish our own economy, which is, okay, that's my number, and then we've gotta timestamp it. What's the maximum amount of time I want to invest moving forward to accumulate that number? And let's say it's five years, I can go, I got five years left in me and I'm gonna do one more push. And that's the number I need to be able to have the resources to truly walk away from. , um, then you reverse engineer that number divided by five, divided by 12. Now I've got my monthly number, which I can take weekly, and I can reverse engineer that to my baseline price per job. If I'm doing our average, uh, projects, we, we, we get, let's say 20 jobs a month in, then my average ticket needs to be no. Then this number for the Plinko board to spit out X, you know, a plus 20% that times five years from now and 20 jobs a month will equal that destination number. Uh, that becomes the first criteria because once we look at it through those, through that, that, that criteria, it doesn't matter near as much what's going on outside my doors or what my competitors are. that's the baseline I need just for me to get, have some choices in five years, which is, for me, the most important thing. And then I look at, okay, that means I need to convert at least 70% and first step is if I'm only converting 40% and I need 70, then instead of lowering the price, which is where most people will go to make up the other, uh, 30%. I would say increase the. , what else can we charge for? How do we, how could we increase an uptick? What things are we naturally giving away that we're not charging for that that is different than our competition that people would have like guarantees. Uh, turnaround time, availability, locally owned and operated. Um, reputation, things like that. The people, that's why they buy a hundred thousand dollars vehicle when there's a $10,000 vehicle that will get you the same. , it's all about dialing into what are people willing to pay for that matters to them, and then me educating and charging for that. And we just, you know, add that to my bottom line. And that becomes, yep, that you're, you're gonna pay more, uh, for us by about 30% that the c your client will test us. They're really good at, at what they do. Um, we need to be equally good and say, yep. Um, and here's what you will get for that extra 30%, which is. You know, a hundred, you know, 10 times what I'm charging. And you won't get that with these options. I'm not trying to talk my competition down. I'm just simply telling you that's what you'll get and this is what you'll get over here. Are these important to you? Great. Then yeah, we're good. What other questions have you got? Um, and we decompress. Um, not have the energy about, it's just simply. Talking about the weather. Yep. It's rainy today. It's sunny today. When we can make that comfortable about talking about our money, which, and I've been there once, money starts coming in the conversation, we get all tight and anxious and kind of stammer, and they pick up on that. They know, oh, they can smell blood, blood in the water, and they will, they will go after that. We gotta be really good at believing and being bought into what we offer, what we provide. Yeah. The confidence is, is, is key. Absolutely. Um, and, and, and you know, one of the, the, one of the great things about this is, you know, we're arguably in a economic downturn right now. Right. You know, I, I feel like this, these, these methods, these processes, this approach, this mindset. is agnostic of, you know, what the market is doing, right? This is, this is an approach that should be applied, you know, no matter what the, you know, what the, the stock markets are doing or what the, you know, what the economy is, is looking like, right? I mean, would you, would you agree that these are tried and true? Tested practices, you know, through all types of different cycles, up, down and upside down, doesn't matter. Um, you know, the, this is the way that business is done and you should be able to look at your business and understand that this is the direction that we need to go or we need to do this to be able to get to wherever this, this outcome is. Right. Would you agree? absolutely 100%. Um, this is the difference right here. This is the threshold or the pivot point of thriving businesses and surviving businesses. And it's interesting in a thriving economy, there is a vast majority of surviving businesses. And it's so funny because I've been there working with them in the thriving economy, they operate as if it's a, if it, as if it's a downturn and it's like, why are you operating? Like you have to go beg for business when there's so much opportunity. And why is your price still the same? Uh, now's the time. You should be, you know, taking advantage of that. But the reality is it's best practice. Our price is our price. Our value is our value. Does not matter what economy we're in, that's irrelevant. the things that I can control are my own value and my own pricing, which ultimately controls my destination. Um, you know, I tell, I tell businesses, you know, it's like we all have our own bus and you are the driver of your bus. Nobody else can drive your bus. As an entrepreneur, you get suited with your own shiny. and you have two responsibilities as the driver of the bus. First of is to clearly identify where are we going? And I see too many business owners that have buses with nothing on the front. They're just driving around the block. They'll bring on anybody that wants a ride and then they keep driving until they finally run out of gas. And it look and and I, they literally say in the conversation, . Um, yeah, I mean, I've been at this 5, 10, 15 years. I feel like I'm on a treadmill. We're just nowhere different than we, we were when we started. Well, the reason is I've clearly not identified where I did want to go in time and money terms like we talked about. Um, and secondly, their job is to get the bus there, which means I gotta be, I'm in charge also of letting people on and off the. , which when we talk about letting go, it's like, yeah, I think this is your stop. This is a good spot for you to exit. And we actually need an up-level person here, and this is the next person that we're letting on off. Um, clients. We got a limited number of seats for people, for staff, and for clients. You can only do so many jobs in a day, week, month, year. . Um, we gotta make sure the people that are on the bus and in the form of clients are our best clients, best dream jobs. And if they're not, again, um, here's your next stop. And we need to make room for those if we don't make room, even when people wanna do business with us. And I've seen that, you know, contractor said, man, I said yes to a so-so. That just to keep my guys busy. And then the next day I had two people going, man, we've been waiting to do business with you. We're ready and you can't get to us for a month. We we're gonna have to go with someone else. We wanted to use you. That's 100% on the driver of the bus cuz they didn't leave any seats available. And it always comes first. You know, you've gotta create the space first and you gotta trust that my value and trust the people are out. It doesn't work the other way. Even though we would love to have 'em all lined up, it's like apartment perfect, come on in. It requires us to make the room emotionally, financially first, and then the people and resources show up. So yes, it's 100% in our control, 100% our responsibility as the business owner. If we're not getting what we want, when we want it, then we gotta look at, do I clearly know where I'm going, why I'm going there? how much I need and are, are we using systems? Do I even know if my numbers today line up with five years from now, or am I just trying to work as hard and fast as I can? You know, one, one myth, I, I call it the, the goal, the, the great myth of business is, Uh, if I work hard enough, long enough and I'm good enough at what I do, I'll suddenly arrive at all this time and money freedom that I hoped for when I quit my job and started doing what I love, which ironically, they don't love it very long when it's like a ball and chain and they can't ever get to where they want to go. So yes, best practice is I gotta shut down all the noise from outside and other people subscribing to those models. . Yeah. I'm just gonna wait and see what happens in the spring and we'll, we'll make some decisions then. It's like, why, why would you wait? Um, the one, the most valuable asset we've got is time. You can't go borrow more of it, and it's all about maximizing every minute, hour, day to make sure that I'm getting the highest, that the return, the minimum return I need to end up in destination B. No longer than five years from now, one year from now, three years from now, we can chart that course just like a GPS is a great. You know, tool, it will tell you to the minute until the 10th of a mile, when you're going to arrive at where you, where you need to go. But it does nothing for us if we don't have a destination clearly established and a specific one, not. I want to go to LA but I really need to go to 33, 33 Riverside Drive. And too many times we throw a general idea out there. I wanna make at least this much. Uh, it's tough to, to calibrate and really run a fine tune business without those specifics. So, long answer your question. Yeah. Best practice is know where I wanna go. Control who, who's on my bus, and make sure that I'm making necessary changes. Looking at my data, looking at my gps. Make the make, make the decisions quickly and don't become the monkey hanging onto how we. One year ago, five years ago, what got you here won't get you there. Even when we were a decent con size company and we want to be a, you know, 10 million company. I'm currently a 4 million. The road, the road is uncharted. Um, wherever we're going, um, we're going to have to do significant differences and changes to get what we want next. Um, but we've got. Learn, make quick re reactions quick. Uh, I've got this, um, hang, got this clap right here. This is totally believe in this. Sometimes you win, sometimes you learn. Both are good. There's no way that we can, uh, get where we wanna go without learning and. It's crazy. People just have this, you know, stigma about things not working out. I failed at it. No, you didn't fail. It didn't work out the way we wanted. So now the question is why? What did we learn that we don't wanna repeat like the moldy peanuts and what did work Cuz there's parts of it that did that we can leverage and let's try it again. And the commitment is not winning every time and having a perfect business cuz nobody. . It's how fast can we learn and then we predict our outcome. And no matter what, all I'm focused on is my number that I need in five years. That's what matters. And I'm committed to the process. Not any single given day or single diff uh, decision. So long answer your question, but yes, that's I believe strongly. All right. How about that? Right. We'd learned a hell of a lot in this episode. I love the analogy that Chad used about the monkey holding the peanut, the moldy peanut in the log. That's a perfect analogy that most entrepreneurs suffer from when they get stuck in their pricing loops. You figure that this is. I charged last time, this is what I need to charge this time, and if I don't charge that this time, I'm going to lose this customer. As we learned today, businesses evolve and just because you did a certain type of business yesterday doesn't mean that tomorrow you need to do that same type of business. Allow yourself to evolve, allow your pricing to evolve, and you will develop a business that you are much, much happier. You can reach Chad on LinkedIn and that is just Chad Harward, which is H A R W A R D or hit him up on his website, pp management.com. and he says that one of the things that he hears constantly is that my business is unique. My business is a unicorn. I'm so much different. My business doesn't run the way that other businesses do, and he assures me that he has never seen a unicorn business and that he has not been able. To help. And as always, if you want to learn what the wealthy do, head over to Invest in square feet and sign up for our newsletter where we send out tips that you can only get on that newsletter. That is also the way that you're going to find out about any real estate or investment opportunities that we may have. Invest in square feet drops every Wednesday, and we are available on whatever podcast platform it is that you use.