Bulletproof Business

In this episode of Bulletproof Business Paul explains what Web 3 and Crypto is and how it will impact your business.    Paul explains how this technology works and how he plans to use it to build and manage a crypto mining project. The project he's building gives you ownership of a percentage of a crypto mining rig. The project is called “Crypto Fox Miners Club”  and is going to use features of Web 3 such as Smart Contracts, NFTs and blockchain.    In the podcast you will learn: What Web 3 is How Web 3 and Crypto will impact your business What is a Smart Contract and an NFT Why Paul is creating a crypto mining farm   For more information about Crypto Fox Miners Club head to: https://www.cfmc.io/   Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of Bulletproof Business Paul talks about the importance of building a sales funnel that generates leads and converts clients.    When you are building a sales funnel it is vital to think of your client's experience and ensure you do everything you can to not lose them in the process of going through the funnel.Paul explains how to automate the processes of your sales funnel so that you get self qualified leads.   Studying your sales funnel can help you understand where you're going wrong with prospecting, exactly where leads drop off and what led existing customers to follow the sales funnel all the way through. Optimising your sales funnel can have an immediate, lasting impact on your lead generation and client acquisition process.   In the podcast you will learn:    How build a successful sales funnel Why you should only have one call to action on your sales page How to make sure you do not lose potential leads by retargeting them   Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of Bulletproof Business Paul talks about the steps you can take to free yourself from your business.    There are a few important steps that you need to know when you're growing your business. Organise your time so you can focus on parts of the business that you do best, or better yet organise the business so it can work without you. Don't make your business owner dependent.   Use your time in the most effective way and know when to delegate tasks. You want to work ON the business not IN the business. FInd people who enjoy doing the things you don't and let them do what they are best at.   In the podcast you will learn: What to do free yourself from your business The four steps Paul uses to free up his time Why you need to create systems and processes How to employ the best people  What softwares and CRM systems to use to best scale your business   Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about why you should take time to design your customer journey and value the experience your customer has whilst interacting with your business both in person and online.   Customer experience should be of the highest priority. A more powerful way to get clients is to give them an unbelievable experience in your business. Paul designed his customer experience to make his customers and clients proudly talk about how great it was and recommend him to other people.    Identifying key touch points along your customers' journey and collecting customer feedback to improve or keep delivering those experiences will improve a customer's experience with your business and make them a loyal customer.    In the podcast you will learn:  What is a customer journey Why you should make your customer's experience the best it can be How to make your customer experience so good that it closes sale   Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the Cigar Method of business.    The Cigar method is a situation management system where you focus on the real scenarios vs. desired results. It is used to improve your thought and review processes, with an extra step for goal-setting.   This system aims to understand the gaps between you and your perfect future. By using this method you will be able to make a detailed plan of action and track your progress.   In the podcast you will learn:  Where Paul learned the Cigar Method Why Paul is such a strong believer in the Cigar Method How Paul uses the Cigar method to make decisions in his businesses and life   Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul gives updates on his various projects & businesses.   Pauls shares insights of what you need to do to run a Bulletproof Business by focusing on the systems and processes that will support growth and stability.   Paul makes reference to a previous episode of Bulletproof Business where he speaks about the potential power of Web 3 for business. Since that episode he has launched his own creator coin (The Winner Club Coin $TWC) which is a community token used to give members of his Clubhouse group, The Winners Club, special privileges. These include, governance of the future of the group and access to host their own room and events using the community they've built.   Paul is also involved in a media agency, Phonic Media, as an advisor and shareholder. As part of this agency he has launched a new podcast to educate people on Web 3 and all things crypto - Understanding Crypto comes out every Monday and Thursday on all Podcast platforms.    He is involved in 4 individual businesses and is consulting for many more. Paul knows you have to work hard before a business works for you. He has a very unique view of work life balance and how to best build your Bulletproof Business.    In the podcast you will learn: What Paul has been up to during his break from the podcast Why Paul is all-in on Web 3 How Paul plans to build and scale his businesses Paul's views on work life balance What it takes to build a Bulletproof Business   Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.    This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.    For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about managing your cash flow. How often do you look at a cash flow forecast? Do you do one at all? Many businesses do not do that. The number one rule of cash flow is to monitor cash flow regularly - weekly. Do weekly reconciliation inside your online accounting software. All of your efforts and priority need to be generating that revenue, and invoicing is a big one when it comes to revenue-generating tasks. So in this episode, you will also learn how to make automated payments. In the podcast you will learn:  How to manage your cash flow How to deactivate unused software subscription  10 key points that you can implement inside your business Automated payments and invoice  Monitoring your cash regularly Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses, Paul shares his 8 Figure insights, lessons, and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue-generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of Bulletproof Business Paul talks about business process automation, linking together the simple things that will help you save so much time, effort and remove so much friction. Today you will learn how to incorporate technology into your business. You will hear the top 10 tasks that you can automate to help you save more time. The more automation processes you make the more systems you make. It has a compounding effect and it will ultimately end up freeing your time for other important matters. The process might be boring but it is worth it for your business. So, what are you waiting for? In the podcast you will learn:  Business automation  How to invest in time  Grow your business by using technology Top 10 tasks you can automate in your business  What is automation Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of Bulletproof Business Paul talks about business text stat. What's a text stat? A text stat is a collection of tools, apps or software, and platforms that you can put together to allow you to run your business, build better products or services, and/or deliver your products or services. Text stat removes friction inside your organization. Too many of us sign up to so many software apps and subscriptions because we think the answer or the secret sauce is in the new software platform or subscription. In this episode, we will learn why text stat is important and how you can use it within your business or organization. We will also be discussing the five areas of software buckets. These are the buckets that your software systems need to seek into your organisation. So, there will be a lot of technical terms in this episode but we will break it down so you can fully understand what these things are and how important they are in your business.In the podcast you will learn:  What is a text stat The five areas of software buckets What are the services you need for your business What are APIs What's a Zapi app Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about four steps to scale your business. These are four important steps that you're gonna need to know when you're growing your business. Today, we will also be learning what's the difference between a system and a process in the business world. Learning the four steps are just a step forward into growing your business; the next steps will solely depend on your dedication and commitment in reaching out to your team as well as your audience. In the podcast you will learn:  Viewpoints in scaling your business How to take your business into another level What is the difference between a system and a process Steps in scaling your business Empowering your team Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of Bulletproof Business Paul talks about the leadership around scaling your business. Assuming that at this point you already have grown your business, you've matured your product and service offering and you've got consistent revenue coming in, but you want to take it to the next level, you want to push the boundaries and you want to break the ceiling. This requires a different type and level of leadership. In this episode, you're going to learn how to be that kind of leader, what you need to do and how to do it.  In the podcast you will learn:  What is leadership How to make a plan to scale  What skill sets you need to be an effective leader Filling the gap in your brand and/or team Strengths and weaknesses Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about KPIs (Key Performance Indicators). What makes your business tick is something you need to be very aware of and within that there are some things that you should be tracking; the right KPIs. In this episode Paul will be guiding you through how to identify aspects of your business that you need to be tracking, KPIs that are worth tracking so you won't be wasting your time and you'll also hear how to interpret data from your KPIs, identifying what data show opportunities and which highlights challenges. In the podcast you will learn:  Four buckets of KPIs Distinction between sales and marketing  How to identify and track your business' KPIs How to evaluate and define your KPIs Opportunities and challenges  Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of Bulletproof Business Paul talks about the business playbook. The business playbook is the digital version of policies and procedures for the business. Today, we will be hearing the breakdown and how you can start creating your own business playbook and how your business can benefit from it. In this episode, specific steps in creating your business playbook are explained in detail. So, what are you waiting for? Let's get started. In the podcast you will learn: What is a playbook Steps in building your business processes Creating a file structure Stakeholders part in building your brand The benefits of having a project playbook Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice. For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of Bulletproof Business Paul talks about how to triple your business. He shares the steps you can take to triple the revenue from your business and he highlights that as the business owner, you need to know your numbers and understand how your service breaks down and how much profit you are actually making out of it. One of the other steps you can take to triple your business is to offer services that your customers currently purchase from elsewhere. Just make sure that it is related to your brand or the services and products you offer. These are just some of the steps you take to triple your business revenue.  In the podcast you will learn how to: Triple your business Knowing your numbers Offering additional services related to your brand  How to increase your customer value  Brand or business extension Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about partnerships and collaborations as entrepreneurs. Paul points out how important it is to know everybody's motives in a business partnership and highlights that it is also worth noting that there are business arrangements that will be successful and there are also those that will be unsuccessful. You have to be aware of this at the start of undertaking any venture together.  In the podcast you will learn:  The power of a good business partnership Financial investment when entering collaborations Understanding everybody's motive from the get go  Requirements in business partnerships Business skill sets you need Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks about the most exciting time to be alive as an entrepreneur. Paul also talks about the most advanced system you can incorporate into your business or as an entrepreneur. Web 3.0 technology offers a lot of opportunities which includes crypto currency, blockchain, metaverse and so on. In this episode, individual components of technology are broken down and related back to business opportunities that you could use in the future and how you can evolve your business.In the podcast you will learn:  What is Web 3.0 How can I upgrade my business in terms of technology What is business technology What are the opportunities  I have as an entrepreneur How will Web 3.0 help my business Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul discusses Revenue Generating Tasks. These are the activities that you need to undertake to ensure the revenue continues to grow inside the business. He explains that you need to identify whatever those revenue generating tasks are, whether it starts with the sales activity, marketing activity or maybe producing content. As you start with these activities, you will discover that this will be the lifeblood of the business and you have to focus on the RGT's to bring the money in. The tasks will make your business scalable, predictable and every month you can ensure that revenue will be at your desired level. In the podcast you will learn:  What are revenue generating tasks? The activities that generates revenue Implementation of systems and processes Non-negotiable revenue generating tasks Ensuring revenue flows through the business Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practices that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul discusses, when is the right time to scale your business. Paul explains that at some point your business can hit a plateau and what usually happens is that the business goes in the wrong direction. That's the time when you have to understand that you have to either fix it or your business will fail. The plateau phase is normally a sign that you need to systemise your business because these problems will cause the biggest challenges inside your organisation. In the podcast you will learn:  Fix it or Fail system Why you revenue dips  Developing systems and processes Having stable and predictable revenue Understand your numbers Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of Bulletproof Business Paul talks to Toby Slade. Toby runs his family business along with a number his family members. Prior to running his own firm , he was poached by a local firm and lasted six months before he was made redundant. His biggest issue is that he can't seem to extricate himself from the day-to-day; always speaking to clients and customers, needing to be around others in the everyday business operations and struggling to avoid distractions.  In the podcast you will learn:  Tactics to extricate yourself from the business Developing systems and processes Articulating in a way that your team will understand How to ensure that there's less friction in the business Encouraging your team to follow the processes that you've set out Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of Bulletproof Business Paul talks to Ife Thomas. Ife is somebody who loves business, she loves routine and she loves processes. When she started her own business, she didn't know what to do as she had only copied what she had seen and what had worked in her previous roles. She had to build her business by going out and meeting her clients but , as she shares in this episode, is now struggling to know how to scale to the next level when she is personally so integral to the brand and business.  In the podcast you will learn:  How do you create a business that works The client process Having a mindset shift Detaching yourself from client outcomes Delivering consistent results by automation Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

In this episode of The Bulletproof Business Podcast, Paul discusses the secrets to successful customer on-boarding for service-based businesses. For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.  He discusses the importance of getting this fundamental phase of client acquisition correct, a couple of hacks that you can use for your customer on-boarding journey and shares a way in which you can automate most of the on-boarding process. In the podcast you will learn:  Why customer on-boarding is so important  Tools used for creating the customer on-boarding journey Understanding what that customer journey is Automated customer on-boarding Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. 

In this episode of The Bulletproof Business Podcast Paul talks to Ben Aldridge. For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details. Ben is a coach and a personal trainer with years and years of experience. He has trained in martial arts and all things fitness which he learned from his dad. Ben talks about the ethos of his business which is based on his mentality that fitness is a feeling and not a physique, and he's focus is based on how people feel through fitness, not just how they look. He talks about the seven fundamental values, which his “System of Strength” is based on and he share how his fitness business model is based on in-person PT, an online platform and a subscription model where he uploads daily videos around training predominantly with kettlebells.  In the podcast you will learn:  What is Ben's System of Strength His focus around core exercises Why scaling a PT brand is a big challenge  Steps to finding more clients organically A strategy behind paid ads and how to structure them The Bulletproof Business Podcast is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.  For more information and resources discussed in this episode, head to https://www.bulletproof-business.com/ right now for further details.

Welcome to this 'pilot' episode which quickly highlights what is coming up in Series 2 of The Bulletproof Business Podcast which is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

Bulletproof Business is the show brought to you by serial entrepreneur and business scaling expert Paul Abercrombie to help you understand and overcome your biggest challenges in business. From his experience in growing multiple businesses Paul shares his 8 Figure insights, lessons and methodology to help those building businesses and brands to put the right systems and processes in place in order to scale successfully, without the growing pains.  This show is a mixture of expert lessons from Paul himself revolving around the principles and practises that he puts around his own businesses plus guest interviews with other small business owners who come to him for business growth consultancy and revenue generating brand building advice.

In today’s episode Paul throws back to #020 of the podcast to cover picking your ideal business model! Paul found himself bouncing course to course, model to model – following those ‘shiny pennies’! Through working hard on himself and gaining more self-awareness he discovered how to get out of this trap. If you get it right the first time you won’t need to make the same mistakes he did. Tune in today for some invaluable tips on how to choose the right business model for you!     KEY TAKEAWAYS If you had unlimited time and money was no object what would do, what you spend your time doing and how would you do it? Many people can be sucked into a business that doesn’t work for them, they can become a shadow of themselves as they are not spending their time the way the want to – it can become very unfulfilling and lonely. Why do you want to start your business? Knowing this will save you a lot of pain further down the line and stop you investing time and resources into a business that isn’t right for you. If you know your why and your purpose in life then you are already half way towards picking your ideal business model. Spend the time figuring all of this out and you will start and choose a business that will fulfil you and make you happy. There are so many different business models, do you have the resources to start the business you want? Do you have the time required?  It’s important to understand and assess what resources you have so that you don’t try and start something you can’t realistically achieve.       BEST MOMENTS “Sometimes it’s not about looking at others and thinking I want what they’ve got, what you want is time, what you want is financial freedom”   “If you understand your why, your purpose, your passion, that shines through your product and your services”   “Most of us, we underestimate what we can do over a long period of time and we overestimate what we can do over a short period of time”     VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn                 See omnystudio.com/listener for privacy information.

In today’s episode Paul talks about how to successfully employ your first members of staff; what are the key steps are that you need to take for this to happen and how you can judge if they are performing in their role(s) or not.   KEY TAKEAWAYS Often when we have our first hire, we tell them what their job is but we don’t actually explain to them all of the ‘how to’s’. Giving clear instructions, information and expectations at the start can really determine whether your first hire will be successful or not. It only takes one change in your mindset to break the cycle of rehiring. It’s rarely the member of staffs fault if they aren’t performing. Have you on boarding them properly and have you given them the tools they need to successfully do the role? Before hiring someone, you need to first identify what it is you want them to do and how you want them to do it, in a systematic way so it can be a process they can then follow when they start. Create a method to the madness. Repetitive tasks are ideal to giving for virtual assistants. It’s simple for you to just video yourself completing the task, with either speaking or written instructions, which anyone can then follow. Rinse and repeat with all tasks, put in a folder, tell the member of staff about it, then they have a point of reference if they get stuck. You are essentially creating standard operating procedures for staff to follow. Set key performance indicators for any member of staff you employ. This way both you and the employee can see what is expected of them and whether they are performing in line with those expectations.     BEST MOMENTS   “Two weeks into that journey…there’s no further progress in their role, there’s no further progress in their job”   “You believe it’s the staff members fault when really it’s probably your fault”     VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

    Paul has been on clubhouse for 15 weeks now and it’s completely changed how he does business, via collaborations, the way her creates content and more!   In this episode, Paul gives a great insight to his time on the platform and tells you that if you aren’t on it why you need to be and if you are already what you should be doing with your time.   Listen in today to know how to go from zero to thousands of followers just by following a few steps, Paul also includes his number one marketing hack for clubhouse - do not miss out!     KEY TAKEAWAYS   There are two types of people on all social media platforms, consumers and producers. If you own a business where you create a product or service, you need to switch your mindset to be the producer and create content around your business and brand. The key in any group learning is implementation, you need to take notes, figure out what advice you want to take and use and then go and implement it in your business. Ensure you aren’t spending too much time listening on clubhouse. Sometimes it is good to listen but you can’t spend hours and hours listening on clubhouse or you won’t get the most out of your time, you need to ensure it serves you. Clubhouse is a great lead generation tool in the same way Facebook ads are. People will be attracted to you if you create content for them. Fill out your bio and make sure it is relevant and you change it along your journey. Use the format other influencers use and ensure you include keywords so you are picked up in searches. Ask questions that are going to engage the panel of speakers that are in the room. Once you have asked your question and it has developed a great discussion, go and DM those speakers on Instagram, thank them for their advice and start networking. Try and form a group of moderators where you can rely on and help each other in various rooms. This is key to success, if you help others mod you will then gain traction when they come onto your rooms in the future. To grow and get engagement you need a niche. Give good value and content on your niche in bigger rooms and then create your own rooms around your speciality, be specific. When you are directing people to your bio and link ensure you are directing people to the right place and that you are collecting their data (e.g email) in the process.       BEST MOMENTS   “It’s like going back to the old-school networking days”   “Take notes around certain key pieces of advice and make sure you take notes and then implement it”   “Sometimes it is good to listen”   “Reach out, make contact and network, network, network.”   VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

In this episode, Paul interviews Nick Bradley of the Scale Up Your Business Company and Podcast. Nick comes from a venture capitalist background, he has been buying and scaling businesses for a long time and has a huge amount of experience and knowledge. Listen in to hear all about Nick’s personal story and to gain invaluable business knowledge.     KEY TAKEAWAYS Nick has been buying and scaling businesses for a living for the past 15 years. He has worked with over 100 different acquisitions in both the US and the UK and been involved in 24 business exits. He also runs the Podcast ‘Scale Up Your Business’ and has enjoyed the connections and success this has brought to him. Both Nick and Paul are on clubhouse and think it’s an incredible platform, especially for business and networking. When Nick was in the private equity world he found the extremely high financial rewards and the power brought out the worst in him. He found himself not being a very nice person due to the need for significance and needing to feel like being the alpha. He started to experience this a little bit when he first went on clubhouse so he had to dial it back a bit. He now goes on a lot of small rooms so that it is just about connecting and meeting people rather than followers. Nick has seven different companies, all of these sit under his personal brand but they have different dimensions. He has multiple business that are their own entities so they could then be sold independently down the line. A mistake new start-up businesses often make is they don’t recognise early enough the need for good leadership, team management and other essential parts to scaling up. They don’t realise when the business is at the point of growth that they need to focus on these things, they still see themselves as small. Pushing yourself physically has an effect on your mental strength, that is why it is not surprising that lots of successful CEOs are also endurance athletes. They are training their bodies to train their minds. Just buying a business and not knowing what to do with it means you will struggle to be successful. You would need to partner with someone who has business experience or gain your own experience.  You can buy businesses using other peoples money, by using other financial tools and leverage the deals so that the amount you put in is tiny in comparison to what you are buying, but there is no such thing as a ‘no money deal’. If you are thinking of buying businesses internationally then you need to have contacts and someone to help you with the deal that is in the country the business is operating in. It's also advisable to establish what position they are in, would they be happy being CEO or do they want a hands off approach? Nick advises to never buy a business abroad where you don’t have someone in place who will be there to takeover when the business is bought. Nick called his podcast something literal that delivered a promise. He believes this is one of the reasons it has had organic success as well as telling his story in his early episodes and by being super clear by the message he was trying to deliver. Nick didn’t find instant success with his podcast but started to get into the charts around 5 months in. He also found that after some time there were people who started binging his podcast, almost like it was a Netflix series! BEST MOMENTS   “It was a gift from the gods that fell on my lap”   “It’s very easy to be caught up in other peoples politics”   “The magic is not the acquisition, it’s the integration”   “Those who start businesses are not necessarily the ones that are good at scaling them, it takes a different mindset”   “Everything is easy if you’re prepared to gain the knowledge and do the work”   “Be really real”     VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

VALUABLE RESOURCES BulletProof Business Podcast ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!” CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

VALUABLE RESOURCES BulletProof Business Podcast ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!” CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

Listen in today as Paul interviews entrepreneur, social media genius, CEO and multi platinum artist Spectacular Smith. They discuss what his plans are for the future as well as his history and journey as an entrepreneur. KEY TAKEAWAYS Smith knew from as early as 3rd grade that entrepreneurship was for him. By 11th grade he even had people working for him. He then became an entertainer and launched his own agency. He has dipped in and out of a few things but entrepreneurship has always been there. Smith was an incredibly successful musical artist but he ended up broke due to his father’s mishandling of money. This lead to him needing to really double down and ‘hustle’ which is how his social media career and business began. A core belief of Smith’s is that you can only get as far as the person teaching you has gone, so you need to seek those who have been and progressed further than you to learn. Experience and having proven results are more important to Smith than having education. He feels like college etc is overpriced and outdated for today’s system and society. Most people do not need to go to college. The new social media app Clubhouse is something Smith really gets behind. He loves that there is no faking on it, if someone asks you a question you have to answer them in real time. You have to know what you are talking about. Clubhouse can easily be monetised, so much so that this is where Smith would invest and build a business if he were to start up today.   BEST MOMENTS “You’re gonna love this interview” “When your back is against the wall that’s when you see your full potential.” “In reality businesses are looking for people who understand the business model, who understand how to get the result you are looking for” “Clubhouse is phenomenal I think it’s the future” VALUABLE RESOURCES   BulletProof Business Podcast   ABOUT THE HOST   Paul Abercrombie   Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.   "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS   Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

Paul talks today about the Four Ms’ and why they are so important and what you need to win at business. KEY TAKEAWAYS Marketing: This is the number one activity for any business. You need to be focusing on marketing. Money: When the money starts to come in you need to know how to look after it, how to build wealth, how to manage it. You need to be educated in Money. Mindset & Motivation. After your first success, you will have a dip. This is where mindset and motivation are key. They are what will get you out of this dip, only you can convince yourself of the steps needed. Being in the right type of business and working on your ‘why’ can help with mindset and having structured goals will help tremendously with motivation. If you can combine all these four things together then regardless of your business you will win the game of business! BEST MOMENTS “If you aren’t marketing your business you are dying” “Only you can convince yourself that putting more effort in is the right thing to do” “You need to be in your purpose in your profession to have the right kind of mindset” VALUABLE RESOURCES   BulletProof Business Podcast   ABOUT THE HOST   Paul Abercrombie   Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.   "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS   Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

Listen into this episode as Paul interviews Steven Coon on clubhouse. They go through his journey from homelessness to success and also touch on his book humble alpha. An episode with many life, as well as business, tips and pointers. KEY TAKEAWAYS Paul and Steven met on clubhouse, they both admit that they probably would have never met without this app.Steven is very active on clubhouse he often mods room including two of his own reoccurring rooms, success in business with plant medicine and success with imposter syndrome. It’s incredible the connections that can be made and the barriers that have been removed on clubhouse, who would have thought you could go on an app and connect so easily with big names like Elon Musk! Steven was in the US military and then became an entrepreneur after in 1996. He was ‘done taking orders’ and wanted to work for himself. His first venture was starting a cocktail bar. When Steven saw something that gave him fear, it’s what made him decide to go all in. Because he then knew it is something that would make him grow. 14 years after being an entrepreneur Steven lost his job, his wife, money and ended up being homeless. He flipped this on its head and saw it as a unique opportunity to take a life a bit slower, spend time with friends and relax more. However, it spiralled after a while and he got caught speeding and attempted to take his life but the gentleness the police officer used to stop him made him stop and think. He then spent 8 months living with monks completely off the grid where he learnt to love himself and understand what he needed. Legacy is for yourself not for others. Even when Steven was away for 8 months no one really took much notice, it was humbling. It made him realise if we don’t take care of ourselves, focus on our power within then there is no legacy. Steven started offering business and success advice to veterans for free. It was this that led to his business forming as people started asking him for paid assistance. Balance for entrepreneurs is notoriously difficult to find. But Steven believes in integration, so integrating the different areas and elements of your life to work together and giving focus to what area needs attention. Content creation is a great way to engage people as well as keeping yourself personally accountable. Steven recommends commercial real estate to invest at the moment as when big crashes etc happen this is what holds its most value. This is his opinion, please always seek independent financial advice before making any investment. A top tip for bulletproof business from Steven is to delegate the task but not the responsibility. It means he gets his team to do the work/jobs they are assigned but supports them through it and ultimately is responsible. The first 7 years is when children develop their personality. It’s key to think about communication and the little things that can have impact.   BEST MOMENTS “It’s made us all realise the world is a lot smaller than it seems” “This is a great chance for me, I’m not worried about paying bills as I can’t pay them anyway!” “To this day I don’t know if it was real, if it was an angel but it doesn’t matter it saved me” “Everything we do is for us” “Who are you serving, where do they hang out and what problem do they know they have, that’s entrepreneurship right there!” VALUABLE RESOURCES   BulletProof Business Podcast   ABOUT THE HOST   Paul Abercrombie   Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.   "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS   Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

Today Paul gives great advice on how to validate your business idea. He talks about the steps you need to make and the action you need to take so you can validate your product or service. KEY TAKEAWAYS Validation is giving you the confidence to drive your product or service forward, that your product is actually going to work and people are going to buy it. There are three key steps to validating your idea and stop you wasting valuable time and money creating something nobody wants: You need to research the market and find out if people actually want your idea. You can look at places such as google trends to get raw data on what people are searching. You need to test the product or service. Come up with a minimum viable product/service. Something that you can minimally develop and then get people in your local network to see if they want to buy it. Is your product or service scalable? Can you replicate your product or service to a greater market, can you grow your business to a level you want?   When first starting out you need to find a product or service that fits into a marketplace where you have healthy competition. There’s no point ‘reinventing the wheel’ this becomes expensive unless you have a lot of cash behind you to invest. BEST MOMENTS “People don’t buy what they need they buy what they want” “Is there a want, a desire for the product or the service that I have to offer?” “Follow the clues your competitor has left” VALUABLE RESOURCES   BulletProof Business Podcast   ABOUT THE HOST   Paul Abercrombie   Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.   "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS   Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

Paul talks today about a key concept in the book ‘The Seven Laws of Wealth’, to always execute. KEY TAKEAWAYS If you have the principle of always executing you then have the momentum that comes with it. Not everything will work out, you have to move past that. But if you develop the mindset to always execute you will shift your universe. BEST MOMENTS “If you’re sitting there with an idea…give yourself the self-discipline to believe in yourself and have the principle that you should always execute” VALUABLE RESOURCES   BulletProof Business Podcast   ABOUT THE HOST   Paul Abercrombie   Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.   "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS   Paul Abercrombie LinkedIn   See omnystudio.com/listener for privacy information.

Paul talks today about his strategy for the podcast going forward and how he can help you implement strategies, start, scale and grow! He also talks about the differences between an employee and an entrepreneur, the mindset of both and the shift you need to make when going from one to the other. KEY TAKEAWAYS Paul really wants to focus hard on this podcast with strategies, mindset and inspiring content. He has some great guests and topics lined up for us all to learn from. Many employees focus on the metrics and goals they are given within their job role. Their focus is on their role and they have less consideration for the bigger picture. As a business owner and entrepreneur your sole purpose is to create pure value for your clients and doing this consistently well. You have to change from being the employee to the leader that inspires others to go above and beyond their job role to help the business. Many entrepreneurs just create a new job for themselves, that is because they are stuck in the employee mindset. Those that work in their passion, with their purpose, and their mission, will succeed. Because they will climb those walls, break down the barriers in their way as they are inspired to succeed and lead others.   BEST MOMENTS “Fundamentally the most important mindset shift you can go from is employee to entrepreneur” “Think bigger than you. Think bigger than your business” VALUABLE RESOURCES   BulletProof Business Podcast   ABOUT THE HOST   Paul Abercrombie   Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.   "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS   Paul Abercrombie LinkedIn             See omnystudio.com/listener for privacy information.

Many entrepreneurs start their businesses alongside a day job. It can difficult to know when to make the switch from employee to business owner and quit your job to focus solely on your business journey. In this episode, Paul talks about when the right time is to make the switch and why doing so at the right time is important to the success of your business and your life. KEY TAKEAWAYS Paul has heard some really bad advice on this and so wanted to give his insight. When you decide to just focus on the business it add a whole different perspective and level of stress. Knowing that you are now relying on that business to support you and your family. There are three points/metrics, if you hit these three points then it is time to make the switch to just focusing on your business. 1) If you have an idea, you need to prove the concept. You need to have some clients, generating leads and have a real eco system to support you before you go all in on the business. 2) Do not quit your job until the business is generating at least six figures in revenue. 3) You need to have at least 3-6 months living expenses generated from the profits of the business before considering quitting.   BEST MOMENTS “Picking the right time is critical” “Prove the concept first” VALUABLE RESOURCES   BulletProof Business Podcast   ABOUT THE HOST   Paul Abercrombie   Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success.   "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS   Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

In this week’s show, Paul dives deeper into Clubhouse, the new social media phenomenon that’s become one of the go-to ways to build an audience through audio engagement. Paul talks about the three key insights he’s learned after spending time on the inside, so that you can energise your growth there, or make ready for when the gates well and truly open. KEY TAKEAWAYS You must be tactical and strategic when it comes to the time you spend inside Clubhouse. Don’t spend all your time on the same rooms. Choose wisely and get the most from your time there. Smaller, more specific rooms that have the potential to become far larger, and become thought-leader led. Ideas grow fast and strong. Remember that with all social media apps, there are consumers and there are producers. Always strive to be a producer and not a consumer. BEST MOMENTS ‘Get into Clubhouse and be tactical about what you want from it’ ‘Now, this is a conversation between moderators’ ‘Clubhouse is like a mastermind on steroids’ VALUABLE RESOURCES BulletProof Business Podcast ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!” CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

Today Paul looks at the 10 biggest mistakes many people make when starting a business. If you can avoid these mistakes when starting out it will save you a lot of time and shortcut your way to success. KEY TAKEAWAYS 1) Starting a business without any legal entity. People often don’t think of the legal protection needed. 2) Using a personal bank account for your business. Things can get very messy when using a personal bank account for your business. 3) Planning for the upside only. If you don’t plan for the downturns and downsides then you can be unpleasantly surprised. 4) Only understanding the industry you are in and not understanding the market. If you don’t understand the needs in your own market you might be offering the wrong things to the customer you are trying to get. 5) Working with friends and not business partners. The earlier you can separate the business side from the personal/friendship/family side the easier it will be as the business grows. 6) Doing everything yourself. 7) Not respecting Intellectual Property. Anything you do in a business is intellectual property, many entrepreneurs don’t respect and protect their intellectual property. 8) 50/50 partners. 50/50 partnerships don’t work because you need a decision maker. Who has the final say? 9) Not Validating Your Idea. You need to validate your idea with market research. Speak to your client, find out exactly what they want. 10) Not Investing in marketing. So many people do not invest in their marketing. In able to scale and grow you need to market effectively. Marketing is one of the most important things you can do for your business. BEST MOMENTS “If you avoid these mistakes you should shortcut your time and hopefully make a success of whatever venture it is you are doing” “Plan for that downside”. “They think it’s Noah Ark, that you will build this product…and people will just come because you have done it, they fail to invest in marketing”. VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

A question asked by many is ‘what should be your very first investment?’ Paul says the answer is obvious, it should be YOU. The number one investment if you haven’t already made it, is in yourself. KEY TAKEAWAYS The difference between where you are now and where you want to be can only be filled by skillset. If you are in a position where you have a generated a bit of money then use it to invest in you. Whether it’s paying for training, for a mentor or anything else – just do it. You are completely in control of an investment in yourself. BEST MOMENTS “The obvious investment is yourself” “Get yourself in a position to skill to the next level, to scale to the next level” VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

Is creating a Podcast on your to do list? Have you been meaning to start one for a while? Make 2021 the year you actually do it! In this episode Paul gives a no-nonsense, practical and simple guide on what you need to do to get your podcast started. Take action today! KEY TAKEAWAYS The social and vlog side of podcasting is separate to the actual, literal audio hosted on a podcast platform. It’s this audio, on this platform, that is the actual podcast. Everything else is secondary. You need to start with the content. You can do video and audio at the same time but it’s easier to get started if you just focus on audio. You can decide to do/add video for later episodes if you desire. The first thing you need is a podcast host. This allows you to upload you content and add the title etc. This host then automatically distributes your podcast to various platforms, e.g apple, amazon, spotify etc It’s then time to create some cover art work. The artwork that shows alongside your podcast, similar to an album cover. You can do this yourself if you have the skills or pay someone else to do it. After this you then need to write your biography. It’s the description of your podcast, be detailed and specific about the theme of your podcast. Adding an intro and outro to your podcast isn’t essential but it does make it more professional and ‘complete’. It’s a good idea to repurpose the original content of a podcast on social media. For example cutting bits up to use on an Instagram story. It does involve a lot of editing so it might not be something you do straight away but it’s a great strategy to be looking towards once you have got started. You need to do all the work, particularly on social media, to get traction behind your podcast, or you will not get listeners. Having a podcast is ‘playing the long game’. It will take time to build up listenership and a following. Make sure the podcast subject is around your passion. You have to be consistent over a long period of time for a podcast to be successful, you need to be able to keep your interest and enjoyment alive. BEST MOMENTS “Just get started with an audio-only based podcast as it’s the simplest route to get started” “Getting started is the key, once you have got started you can improve the quality, you can get it perfect” “Unless anybody knows about the podcast it’s not going to get any listens” VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

In this episode, Paul talks about the social media platform everyone is talking about right now, Clubhouse! Paul has spent the last 14 days on clubhouse, tune in today to listen to his thoughts and tips. KEY TAKEAWAYS Clubhouse launched in March 2020 for a select group of celebrities. It was a very closed platform. It’s still relatively closed now as you have to be invited to join. Clubhouse is an audio only platform. You enter rooms and can listen to people speak. You can also engage by ‘raising your hand’ and actually ask questions rather than just leaving comments like you would on a platform like Facebook. If you want to start a business you want to get onto clubhouse asap. It’s a bit like the old social media in the sense you follow someone and they follow you back. But the difference is you can find your target clients/customers more easily. Participation is key. If you are going to join a room try to talk and add value. It’s got a great biography function. You can make it short, long, include links and so much more. It gives you great access to others and can give people good access to you too. It’s very much like a mastermind, except it’s completely free! BEST MOMENTS “Some of these guys are HUGE, you are talking about people you would never normally get access to” “It’s like a class-A drug for anybody that wants to consume content”  “The people on the room got great answers, it’s insane what that one app can give to people at the moment” VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

In this episode, Paul talks about how much we had to contend with in 2020. How difficult it has been to stay focused and do what needs to be done with everything happening around us. But, the lessons we have learnt in 2020 are what will carry us on through to 2021 and beyond. KEY TAKEAWAYS 2021 is going to be just as tough as 2020. A lot of the major problems (Brexit, Pandemic, US Politics) are still present and on top of that we haven’t felt the full economic impact of 2020 yet. Pivoting your business is just as essential going into 2021. Never forget that your job as an entrepreneur and as a business owner is to create value. BEST MOMENTS “They disappeared…Because their business models were analogue in a digital age”  “The ability to pivot is so important” “Never stop adding value to your clients”   VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!” See omnystudio.com/listener for privacy information.

  In this episode Paul talks about The Six Human Needs by Tony Robbins. Paul has been on a journey of self-discovery over the past ten years and read and listened to many speakers and mentors but a large part of his growth mindset has come from his ability to understand the six human needs in himself and those around him. So today he shares these and how you can use them to be more successful in all areas of your life.   KEY TAKEAWAYS Understanding the six human needs has really helped Paul not only progress and motivate himself but influence and manage the people around him including his family and those he works with. The Six Human Needs are as follows: Certainty Uncertainty/Variety Significance Connection/Love Growth Contribution Individuals priorities within these six needs will vary; different needs will rank differently for different people! Paul tailors his goals around the three ‘core’ needs for him personally, Significance, Contribution and Growth because that’s what drives him as a person. He still checks in with the other needs but he knows to focus on these three that he is geared towards. Think about the needs of those around you. Every one of us is different as a human being. You may have a team that all have different priorities, your key skill is to understand what this is for each person. Having that information is power for you.     BEST MOMENTS   “We reflect back on successes and we reflect back on life and it’s important we do that”   “These six human needs were core in my skillset as an entrepreneur”   “Understand where your balance lies, what you need most in life, how you can balance the next 12 months of your life to get the most from your six human needs”   “You can really become a true leader and drive them in the right direction”   VALUABLE RESOURCES   The Six Human Needs – Tony Robbins   BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

  Today Paul talks about how he plans ahead for his year and how it is key to his focus and success. He shares his format and tips so you can do the same and get your 2021 off to a great start!   KEY TAKEAWAYS It’s easy to get lost and lose focus when you do not have a clear direction or end goal. This is the failure point for many entrepreneurs and businesses. Paul tracks his goals each year. He has a document with 16 sections that he completes for the year ahead. He refers back to it each month to ensure he is on plan as he should be and is on track to where he wants to be. It gives him focus throughout the year. If you have more than 3-5 goals it can be very difficult to achieve. It then means you end up having more ‘unticked’ items that ‘ticked’ and can have a negative impact on how you feel about your progress. If you are strict about only doing things that fit within your values then it can be a key indicator in what you need to do to enable yourself to move forward. Do not let other people’s beliefs of you limit yourself in life. Make those big goals, dream those impossible dreams! Many of us overestimate what we can do in 12 months and underestimate what we can do in five years. Keep this is mind when making yearly plans.   BEST MOMENTS   “The reason that they fail is that they don’t know where they are going, they get lost”   “If you can make values one of your core drivers then it’s quite a powerful tool to have”   “I really do not give a flying hoot about what people care [think] about me anymore”   VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

Today Paul talks about the difference between websites and landing pages. Paul talks through the key differences between the two, how you can build both and some key tips! By the end of this podcast you’ll be clear on what they both are and how you can maximise them in your business!   KEY TAKEAWAYS It has become clear to Paul recently that there are many business leaders who aren’t clear on the differences between a landing page and a website. Going back 7-10 years people were building very large websites with anything and everything on them. Nowadays they are much more trimmed down and very user friendly. A website is to provide a generalised view of your business. Landing pages are used for a specific marketing campaigns. You don’t want anyone to go anywhere else from a landing page.     BEST MOMENTS   “There’s no right or wrong marketing, there’s testing to find the right way that works for you”     VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn                   See omnystudio.com/listener for privacy information.

Throwback to the five things YOU need to start a business.   Getting into business with the least resistance is about having the right systems and processes in place and in this episode Paul shares in detail the 5 things you need to have in place before you get started in business. If you have a trading entity, the statutory requirements in place, a minimum viable product or service, a sales process, a payment system and a fulfilment process then you have a business that is operational. People like to overcomplicate business but follow these fundamentals and you will be able to build a business that you can successfully scale. If you really want to be your own boss then focus on these 5 fundamentals to get started now.   KEY TAKEAWAYS Legal structure and trading entity - Decide how you are going trade and what mechanism you are going to use. Complete the legal requirements that mean you have a business. The statutory process – create the business and undertake the statutory processes required to establish it you must get the statutory requirements completed before you start. Minimum Viable Product (MVP) - What is the minimum viable product that you can use to get your business started? You can develop a product suite but to get started you need to focus on one product or service to start generating income. Sales process - This is the process from lead generation through to the paying customer. Look at the competition, those in your niche, and what are they doing, follow the clues of others who have done it before. Fulfilment and operational - What is the operational process you need to have in place to get the product or service to the client? Define what your process and minimal operational points are, what are you going to do to make sure you can fulfil and deliver what you have promised.   BEST MOMENTS ‘What is your purpose, your ‘why’, your mission in life, what do you want to achieve as a person’ ‘You only need a single product or service to get the business launched’ ‘The key is to get into business with the least resistance’   VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn                   See omnystudio.com/listener for privacy information.

In today’s episode Paul throws back to #020 of the podcast to cover picking your ideal business model! Paul found himself bouncing course to course, model to model – following those ‘shiny pennies’! Through working hard on himself and gaining more self-awareness he discovered how to get out of this trap. If you get it right the first time you won’t need to make the same mistakes he did. Tune in today for some invaluable tips on how to choose the right business model for you!     KEY TAKEAWAYS If you had unlimited time and money was no object what would do, what you spend your time doing and how would you do it? Many people can be sucked into a business that doesn’t work for them, they can become a shadow of themselves as they are not spending their time the way the want to – it can become very unfulfilling and lonely. Why do you want to start your business? Knowing this will save you a lot of pain further down the line and stop you investing time and resources into a business that isn’t right for you. If you know your why and your purpose in life then you are already half way towards picking your ideal business model. Spend the time figuring all of this out and you will start and choose a business that will fulfil you and make you happy. There are so many different business models, do you have the resources to start the business you want? Do you have the time required?  It’s important to understand and assess what resources you have so that you don’t try and start something you can’t realistically achieve.       BEST MOMENTS “Sometimes it’s not about looking at others and thinking I want what they’ve got, what you want is time, what you want is financial freedom”   “If you understand your why, your purpose, your passion, that shines through your product and your services”   “Most of us, we underestimate what we can do over a long period of time and we overestimate what we can do over a short period of time”     VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn                   See omnystudio.com/listener for privacy information.

In this episode, Paul looks at the topic of working with family. Many entrepreneurs and business owners start by employing family members. In this episode, Paul talks about the pitfalls of doing so but if you still do choose to work with them what you can do to attempt a more successful working relationship.   KEY TAKEAWAYS One of the key traits of an entrepreneur is to be resourceful. To get what you want by using what you have around you to the best of your ability. This is why many employ family. Paul employed many family members in the first two years of his business, all of them apart from two did not turn out well. Those close to us can also be the ones that harbour the most resentment when we grow and succeed – this can cause issues when hiring family members. If you do decide to employ a family remember you need to go into it with no expectation of them. You will only be disappointed if you expect them to go above and beyond for you in all areas. Ensure you have a frank conversation outlining boundaries before you take on a family member. Everything needs to be clear to both parties for it to work.   BEST MOMENTS   “When you employ family you automatically expect more from them”   “It’s another level stress you don’t need when you are trying to build your business” VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

In this episode, Paul talks about Lifestyle Businesses. What it is, what it involves and how it can work for you.   KEY TAKEAWAYS Paul has four ‘lifestyle businesses’. This has given him the ability to do what he wants when he wants. When he first started business he did everything, he sacrificed a lot. Now this does not need to happen. Times have changed and there has to be a mindset change. A lifestyle business is having the right balance between work and having the benefits of being a business owner. Any investment or business needs work, there is no such thing as a passive income. Any business you build can be a lifestyle business. You just need to start with that intention in mind.   BEST MOMENTS   “I was wearing many hats, I was the bookkeeper, the sales person, marketing…I was doing all of that on my own”   “Any form of investment needs you to keep an eye on it”   VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.

In this episode, Paul talks about the reasons why we fail. He believes there are two fundamental reasons why we fail in business as well as other areas of our lives. If we can take ownership of these and eliminate them we can truly take our lives to the next level.   KEY TAKEAWAYS This is the first reason for failure. If you stop taking responsibility for what happens within your business and/or life. For example blaming others or turning a blind eye to situations. Creating Value. This is the second reason. If you stop creating value in a business sense or your personal life you will start to fail. If you are just starting out you can build these two reasons into your business culture which is an incredible way to start.   BEST MOMENTS   “You need to take unconditional responsibility for anything that happens in your business”   “The only person that can improve the situation is yourself”   “Always try to improve the value and the services that you offer to your clients”   VALUABLE RESOURCES BulletProof Business Podcast   ABOUT THE HOST Paul Abercrombie Entrepreneur, Speaker, and Founder of Multiple Businesses. Paul is on a mission to help business owners and Entrepreneurs achieve success. "In 2008 I left my full-time job to follow my dream of owning my own business and building a better life for me and my family. Since then I have started 12 businesses, generated millions in sales revenue and employed hundreds of people. I have also had some epic failures, made many mistakes and it’s my mission to ensure other can learn from my experience, avoid the mistakes I have made and achieve success in both life and business!”   CONTACT DETAILS Paul Abercrombie LinkedIn See omnystudio.com/listener for privacy information.