Green Industry Perspectives

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Marie Ambusk to the show!A bad experience with a landscaper set Marie on a nearly two-decade journey to make things right. When the street trees in her neighborhood failed after less than 20 years, she asked the landscape company replacing them what happened. The answer, "You get what you get, lady," made her blood boil. Since then, she's not only become a Master Gardener. She's developed a way to determine if trees are going to fail. Those street trees had root collar disorder. Once she realized the problem lay in the containers and growing phase, she developed a way to inspect the root systems of containerized trees. Using ground-penetrating radar (GPR), AI, and machine-learning, she's been able to map and grade the root systems of container trees to predict failure with a stunning degree of accuracy. Phase II of her project will focus on using the same GPR technology to map defects in planted trees, saving many hours of labor in excavation to look for problems. In this episode, Marie shares why customer satisfaction, employee opportunities, and company growth and profit make the difference to your success in the Green Industry. For her, they all boil down to one core issue: establishing trust. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Trees ROI WebsiteConnect with Marie on LinkedInVisit the Trees ROI Facebook PageVisit the TREEage Vermont Facebook Page

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Schylaur Moody to the show!Schylaur worked as a buyer (also known as "procurement") for a couple of different Green Industry companies, including nurseries and landscapers. After losing her son to complications from cerebral palsy, she decided to venture out on her own with Levi's Leaf, named after her son. Levi's Leaf helps Green Industry companies establish and streamline their buying processes, improving efficiency and reducing waste in time, plant material, and money. In this episode, she unpacks how culture matters most, communication is everything, and of course, the importance of procurement for the success of your business.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Follow Levi's Leaf on LinkedInConnect with Schylaur on LinkedInFollow Schylaur on FacebookCall Schylaur: (469)478-0581Email Schylaur: Schylaur@levisleafnursery.com Email Levi's Leaf: Office@levisleafnursery.com

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Rob Treppendahl to the show! Rob started a landscaping company and quickly fell into a trap that many in the industry have - trying to do too much for too many people, and racing to "hit the million-dollar mark." He did that in less than four years. But that was also the first year his company lost money. After acquiring a lot of debt (and the accompanying stress), Rob found a mentor who helped him right the ship. Now things run so efficiently that he manages his company from a different state, and he gives back to the industry through his executive coaching. In this conversation, Rob shares why knowing your numbers, finding (and staying) in a narrow niche, and great marketing set you up for success in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Treppendahl Landscape WebsiteVisit Rob's Coaching WebsiteFollow Rob on Instagram

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Geddes to the show! Scott got started in the tree care industry at the age of 16. After that, he took on an apprenticeship at a major tree care company in his native New Zealand and even worked for a short time in Norway. In 2014, he was New Zealand's New Arborist of the Year. After that, he bought into and now runs Auckland Tree Services. He also runs Timber Forge, a business that repurposes the trees they've felled into consumer goods like jewelry boxes and cutting boards. He's become increasingly convinced that removing healthy trees is just not the way to be successful in this business. In this episode, Scott shares why the best companies in our industry measure themselves on things beside profit, they have a long-term plan, and they are invested in educating themselves and their teams.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit Auckland Tree Services' WebsiteFollow Auckland Tree Services on InstagramFollow Scott on LinkedInFollow Scott on InstagramFollow Scott's YouTube ChannelFollow Timber Forge on Instagram

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Kevin Caldwell to the show!Kevin started Caldwell Tree Care, located outside Atlanta. He led and grew the business for over 30 years before successfully exiting. Today, he still keeps a hand in; he is the Vice President of Sales for Tree Guardians, a private company that owns and manages almost a dozen tree care companies across the US. In this episode, Kevin shares why keeping up with compliance, being fiscally responsible, and building a culture around quality keep you on the road to success in the Green Industry.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Connect with Kevin on LinkedInFollow Tree Guardians on LinkedInVisit the Tree Guardians Website

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jordan Upcavage to the show!Jordan's family has run a tree care business for as long as he can remember. Playing in the yard around the equipment and watching (from a safe distance) as tree care operations were performed are some of his most formative memories. Today, Jordan is the Vice President at Independent Tree Service. He worked his way up - nothing given. And as a result, he's become an increasingly intriguing, thoughtful leader in our industry. As a passion proejct, he's also a co-host of the Green Side Up podcast with is friend and former college roommate, Jason Lee. In this conversation, Jordan shares why being honest, selling what you feel good about, investing in employee development, and keeping your foot on the gas are what set you up for success in the Green Industry.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Independent Tree Service WebsiteEmail Jordan: jordan@independenttreeservice.comVisit the Green Side Up Podcast WebsiteFollow the Green Side Up Podcast on InstagramFollow the Green Side Up Podcast on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Lee to the show! Jason's family had a fern farm and sold the cuttings to local florists. That was his less traditional, but still formative, entry into the Green Industry. After studying at the University of Florida, Jason started Skyfrog Landscaping. He is also the co-host of the Green Side Up podcast, an industry podcast that helps professionals learn from one another and level up their leadership and business skills. In this conversation, Jason shares why the right people, having purpose, and implementing processes are the keys to a competitive edge in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Skyfrog Landscaping WebsiteVisit the Green Side Up Podcast WebsiteFollow Skyfrog Landscaping on InstagramFollow Skyfrog Landscape on FacebookFollow the Green Side Up Podcast on InstagramFollow the Green Side Up Podcast on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Molly Finch to the show! Human Ecology is a term many will be unfamiliar with. In this episode, Molly, who has a degree in Human Ecology from the College of the Atlantic, will share what it is, why it's important, and how to practice it in your business. She also shares how she practices it at her business, Goldfinch Garden Design in Ohio. She also shares deep wisdom about having a sense of humility in business and how to think about more than just your bottom line while also maintaining profitability.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Goldfinch Garden Design WebsiteEmail Molly: molly@goldfinchgardendesign.comFollow Goldfinch Garden Design on LinkedInConnect with Molly on LinkedInFollow Goldfinch Garden Design on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Riley Marvin to the show!Riley started Alpha Landscapes in 2017, while he was still in college. After having some employees quit on him, he took a long look in the mirror and realized his management approach had been the problem. After graduating college in 2019, Alpha had its first full year of business with Riley at the helm in 2020. He's turned it into an eight-figure business in those five short years. In this episode, Riley shares why you should avoid being a "jack of all trades," why there are no excuses for inefficiency, and why throughput per man hour is a better metric than gross profit margin.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Alpha Landscapes WebsiteFollow Alpha Landscapes on InstagramConnect with Riley on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Harrison to the show! Scott's an unusual guest for Green Industry Perspectives; he's not in the Green Industry. Rather, he's a professional negotiator. With a background in the oil and gas industry, Scott had to learn (and master) the art of negotiation to be successful. In his career, he's led negotiations for over 25 years in over 40 countries around the world. Today, he runs Apex Negotiations. He trains executives around the world on how to conduct their own high-stakes negotiations. He is a member of the Association of International Energy Negotiators, co-lead of the Entrepreneur's Mentoring cohort for Asia Professional Speakers Singapore, and a member of both the International Association of Facilitators and the International Coaching Federation. In addition to all this, he volunteers his time with Babseacle, a pro-bono organization that trains lawyers and other government officials throughout Southeast Asia, where he now resides. In this episode, Scott walks us through the keys you need to keep in mind to succeed in every negotiation: preparation, keeping a relationship-focus, and strategic flexibility. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Sign Up for Scott's NewsletterFollow Scott on LinkedInFollow Apex Negotiations on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Stoudt to the show! After working for years in the restaurant industry, Chris discovered the Green Industry. He quickly realized that not only was hard work rewarded in our industry, but that he could become a business owner. Chris' desire to help others learn about how amazing the Green Industry is has also led him to start his podcast, The RootZone Podcast. Similar to this show, you can get insights from other Green Industry leaders about what has worked for them and their experiences. In this episode, Chris shares why successful people in our industry embrace challenges with a positive mindset, understand how to network and learn from others, and how far compassion goes towards helping you achieve your goals. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Stout Lawn & Pest WebsiteEmail Chris: Chris@stoutlawncare.comFollow Stout Lawn & Pest on InstagramFollow Stout Lawn & Pest on FacebookFollow The RootZone Podcast on InstagramListen to The RootZone on AppleListen to The RootZone on SpotifyVisit The RootZone Podcast Website

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dave Sheridan to the show! Like many of us, Dave started in a different field before discovering a passion for the Green Industry. Unlike many of us, that field was software. After realizing his brother had a tremendous aptitude for tree work, Dave ran the numbers to see if they could make a go of it as a viable business. After going into "full spreadsheet mode," Dave and Dan started Ascension Tree Care. In this episode, Dave shares why having a good customer experience, organized data, and continuously improving are the secret sauce to Green Industry success. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Ascension Tree Care WebsiteEmail Dave: dave@ascensiontreecare.comFollow Dave on XFollow Ascension Tree Care on InstagramFollow Ascension Tree Care on FacebookFollow Ascension Tree Care on YouTubeFollow Ascension Tree Care on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Christopher Regis to the show! Christopher worked in sales for some of the most iconic brands in America, like Ford and Xerox. And, growing up in Brazil, Christopher also developed a passion for protecting the environment. That led him to start Suntek Lawn Care (and Suntek Franchising), a company using all electric equipment recharged using solar power. Christopher shares why working on the business rather than in the business, obsessing over improvement, and falling in love with your customers (rather than your services) are the keys to success in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Suntek Lawn Care websiteEmail Christopher: christopher@sunteklawncare.comCall Christopher: (754)265-6608Follow Suntek on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes John Perlin to the show!A physicist by training, John set out to research the history of solar power in antiquity. What he discovered, however, was transformational in our understanding of the way people relate to trees. Those discoveries led him to write A Forest Journey, a book that explains how mankind's relationship with trees has developed throughout recorded history. In the updated edition, published by Patagonia, John goes even further in time, using the fossil record to help us learn about the very first trees on Earth and explaining how humanity's relationship with them impacts us today. In this episode, John shares how trees (and our relationship to them) are vital for all life on Earth. He also shares why understanding how trees developed can inform the decisions we make today when it comes to tree management, and how there's an intersection between “good for business” and “good for the environment;” they're not mutually exclusive. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Connect with John on LinkedInVisit John's Website

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ted Glaser to the show!What started as a way to earn extra income maintaining his family's rental properties turned into a legitimate business. Ted grew Summit Lawns to $1 million in revenue in just four short years after his official launch. And then he blew it up. On purpose. He said it had become a "Frankenstein business," pieced together from saying "Yes" to just about any opportunity. It lacked focus and, as a result, had a poor culture, struggled to be profitable, and turned over employees consistently. After finding his lane and deciding to own it, Ted has rebuilt Summit Lawns to nearly $4.5 million in revenue. In this episode, Ted shares why having a clear vision, having your finances in order, and building your team are the keys to success in the Green Industry.---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Summit Lawns WebsiteEmail Ted: ted@summitlawns.comFollow Ted on LinkedInFollow Ted on InstagramFollow Summit Lawns on YouTubeFollow Summit Lawns on InstagramFollow Summit Lawns on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dr. Jessica Turner-Skoff to the show! Encouraged by parents who were always willing to pick up a plant during visits to the local garden center as a child, Dr. Turner-Skoff developed a love for the natural world at an early age. Today, she is the Associate Director for Science Communications at Longwood Gardens outside of Philadelphia, one of the most prestigious gardens in the United States. In her role there, she crafts messaging that helps convey complex ideas about the way plants live and grow so they are readily understandable to the public at large. She joins the show to talk about how Tree Care and Landscaping businesses can communicate well with their customers. She shares how knowing your audience, storytelling, and understanding the power of visuals help you communicate effectively in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Connect with Jessica on LinkedInEmail Jessica: Visit the Longwood Gardens WebsiteLearn About the Importance of Trees in a CommunityVisit the Seed Your Future Website

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Drake to the show! Ryan started working in the family business as a little kid, so he's literally grown up in the industry. After college, he went to work for a national tree care firm. The Green Industry is in his blood.After returning to the family business and spending many years in the field, Ryan earned his way into a senior-level leadership role at the family business, JFD Landscapes. In this episode, Ryan shares why being people-focused, having simple SOPs, and knowing your numbers give you an edge in the Green Industry. ---Check out the SingleOps Events Page! Check out the LMN Events Page! ---Visit the JFD Landscapes WebsiteEmail Ryan: ryan.drake@jfdlandscapes.com

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Hannah Lewis to the show!Hannah's Green Industry experiences are actually in the non-profit sector. She works for an organization called Renewing the Countryside. But she's also an internationally published author of a book called "Mini-Forest Revolution: Using the Miyawaki Method to Rapidly Rewild the World." It's been translated into multiple languages (including Dr. Akira Miyawaki's native Japanese). Hannah has also been a speaker at the International Miyawaki Symposium in Japan and the American Society of Landscape Architects (ASLA) national conference in the past year. She's recognized as one of the world's leading experts in planting and propagating miniature forests. In this episode, Hannah shares her insights into what Green Industry businesses can do to be more sustainable: cultivate relationships to source plant material locally, identify the segment of your market that is interested in sustainable practices, and care enough about the environment to balance healthy practices with profitability. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit Hannah's Website

Let us know if there's a topic you'd like us to cover! Welcome back to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Jeff Hempel to the show!Like many of us, Jeff found himself in a career he wasn't happy with and made a change. Unlike many in the Green Industry, Jeff left several years of running his own business in a completely different industry to come to the "green" side. In this episode, Jeff shares why fine-tuning your bidding, finding people who excel where you don't, and consistency of service delivery are the keys to succeeding in the Green Industry. ---Check Out the SingleOps Events Page!Check Out the LMN Events Page!---Visit the Leaf Tree Services WebsiteEmail Jeff: Jeff@leaftreeservicesatx.comConnect with Jeff on LinkedInVisit the Leaf Tree Services YouTube Channel

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Basil Camu to the show! After running Leaf & Limb, the largest privately owned Tree Care company in North Carolina, Basil had a bit of a personal revelation: he did not want to perform tree removals any longer. Listen to this fascinating episode where Basil shares his definition of success: doing what's good for the planet, people, and profit (in that order). He calls it the "triple bottom line" that Leaf & Limb strives for. He also shares how to ensure you hit that "triple bottom line:" pursuing a purpose that matters, measuring success using something besides dollars, and constantly working to improve. ---Check Out Our Events Page!---Visit the Leaf & Limb WebsiteGet a FREE copy of Basil's book: From Wasteland to WonderFollow Leaf & Limb on YouTube

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Ryan Hudson to the show!People usually take one of two paths into the Green Industry; they either discover it by accident or were raised working alongside someone who does it. Ryan falls into the latter category; he worked alongside his father in the family company starting at about eight years old and took over the company while he was in high school. After studying to become a forensic accountant, Ryan realized while he enjoyed accounting, he really loved the Green Industry. Today Ryan is the General Manager for the Tampa, Florida branch of Baker Commercial Landscaping, a company that's been around for more than 30 years. In this episode, Ryan shares why excellent communication, great company culture, and being intentional with planning for the future are keys to success in the Green Industry.---Check Out Our Events Page!---Visit the Baker Commercial Landscaping WebsiteConnect with Ryan on LinkedInEmail Ryan: ryan@bakerlandscaping.comFollow Baker Commercial Landscaping on FacebookFollow Baker Commercial Landscaping on InstagramFollow Baker Commercial Landscaping on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Scott Seargeant to the show!Scott's work has literally taken him internationally. He has not only worked in many places across the US, but he's been called in to share his tree care expertise on projects in both Canada and Mexico. In addition, Scott has traveled across the US on a book tour to promote his work on a book he wrote regarding allergies and trees. Scott joins the show and shares from his decades of experience why showing up on time, fulfilling the contract with some "extras" built in, and learning from and leaning into your network are the keys to becoming successful in the Green Industry. ---Check Out Our Events Page!---Visit the Seargeant Landscape & Arboriculture WebsiteEmail Scott: scott@sgtlandscape.com Call Scott: (559) 799-8805Connect with Scott on LinkedInConnect with Scott on FacebookFollow Scott on Instagram

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Edward Morrow to the show!Growing up on a farm instilled Edward's love of the outdoors from a young age. He was encouraged to get another skill, so he studied and earned his credentials as a CPA. But the trees kept calling him back. A creative by nature, Edward realized that there was a gap he could help bridge; many tree care company owners were passionate about their craft but didn't necessarily know best business practices. Eager to help but realizing that finances can quickly become dull, he created a fictional universe of tree care professionals incorporating these business practices. The book series is called Tree S.T.A.R.S., and you can find it on Amazon.Edward also consults with many tree care companies about business development and speaks to communities about trees' important role in the ecosystem. Edward joins the show to share the keys to success from his time as a TRAQ arborist, author, and business consultant: building skills, investing in relationships, and developing great systems and processes. ---Check Out Our Events Page!---Visit Edward's WebsiteConnect with Edward on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Mario Cambardella to the show!With a Bachelor's degree in Landscape Architecture and Master's degree in Urban Planning, Mario comes with some serious classroom chops. But that doesn't mean he's never gotten his hands dirty; Mario started with Valley Crest (now Brightview) and worked his way up to management before becoming Atlanta's (and America's) first Urban Agriculture Director, addressing the problem of "food deserts" in an urban environment. Now Mario runs Scapify, a software platform that connects growers to landscape companies directly. This ensures that growers get quality plant material in the ground faster than relying on a "middle man" like a nursery. In this episode, Mario shares why defining success, planning for that success, and determining the intersection of passion, experience, inheritance, and best contributions ensure you succeed in the Green Industry. ---Check Out Our Events Page!---Visit the Scapify WebsiteEmail Mario: Mario@Scapify.com Follow Scapify on LinkedInFollow Scapify on FacebookVisit the Georgia Green Industry Association Website

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Naomi Zurcher to the show!Naomi has an amazing story. She grew up in New York City and never stepped foot into a forest until she was married and in her twenties. The wonder and serenity of the forest led her to eventually become one of the first Urban Foresters in the US. With connections to both Dr. Alex Shigo and Dr. Suzanne Simard, Naomi brings a truly unique perspective to the show. We talked about a different definition of success - what the tree thinks "success" looks like - and how trees are incredibly complex and sophisticated organisms that we need to understand better if we're to practice good arboriculture.---Check Out Our Events Page!---Connect with Naomi on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dan Wegener to the show! Originally a turf guy from a golf course background, Dan found himself unemployed when a new management company took the contract for the course where he worked. Dan was only one of the many casualties from that takeover. But from there, he joined a landscape company that also offered design/build services and spent several years learning that side of the business. After a few years, he landed at Madison Lawn & Landscaping, where his project management and overall knowledge were used quickly; he was promoted to General Manager within months. Dan joins the show to explain why getting team members on the same page, stewarding customer perception, and improving your leadership are the keys to Green Industry success. ---Check Out Our Events Page!---Visit the Madison Lawn & Landscaping WebsiteConnect with Dan on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Graeme Knight to the show.Many of us come to the Green Industry from other places. Graeme's story is no different; a chance encounter with an arborist who asked him to build a website has led to many deep relationships in the Green Industry helping Tree Care companies put their best foot forward to potential customers. In this episode, Graeme shares why prioritizing your online activity (knowing where to spend your time), having an easy-to-use website, and reviewing your processes lead to tremendous growth in the Green Industry. ---Check Out Our Events Page!---Visit the Tree Care SEO Service WebsiteEmail Graeme: graeme@treecareseoservices.comFollow Graeme on LinkedInFollow Graeme's YouTube Channel

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Nataly Mualem to the show!Nataly has a tremendous amount of experience working with Green Industry businesses. As a lawyer, she worked for a huge law firm for several years and handled ALL of their H2B clients during that time. Now operating her own practice, Nataly focuses on helping Green Industry businesses solve their staffing needs. And while H2B visas are the focus of her practice, that's not all she brings to this conversation. During her career, she's seen the best and worst of companies that staff effectively. She shares why the companies that are most effective at staffing focus on three things: workforce planning and forecasting, being flexible and resourceful, and emphasizing training, development, and company culture. ---Check Out Our Events Page!---Visit the Mualem Firm WebsiteEmail Nataly: natalymualem@mualemfirm.comCall or Text Mualem Firm: (216) 312-4700Follow Mualem Firm on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Eva Monheim to the show! Eva has tremendous roots in the Green Industry. Eastern European grandparents taught her gardening and a love of the forest; she taught at a major university and now one of the country's premier gardens; now she co-hosts an award-winning podcast for those who love trees. This episode is a bit different. Eva shares some of her stories and her passion for plants. She also shares a different definition of "success" with us and talks about why enthusiasm for plants and the work set you up for true success in the industry. ---Check Out Our Events Page!---Email Eva: evamonheim@gmail.comVisit Eva's WebsiteFollow Eva on LinkedInFollow Eva on InstagramCheck Out Eva's Book "Shrubs and Hedges"Visit the Plant a Trillion Trees Podcast WebsiteFollow Plant a Trillion Trees on InstagramFollow Plant a Trillion Trees on TikTokFollow Plant a Trillion Trees on FacebookVisit the Verdant Earth Educators' WebsiteFollow Verdant Earth Educators on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Coultas to the show! Seeing a gap in the market regarding the level of service offered, Jason started Huckleberry Enterprises in 2022. They've grown and scaled quickly, hitting 3.5 million in revenue in just two years. This conversation is packed with practical examples from our industry and others explaining his ideas. Jason offers vivid, relatable examples of his talking points that you will easily connect with. In this episode, Jason shares why prioritizing service over profit, a commitment to your staff, and the ability to scale are the keys to Green Industry success. ---PHC Webinar with John Snow, BCMA---Visit the Huckleberry Enterprises WebsiteConnect with Jason on LinkedInFollow Huckleberry Enterprises on LinkedInFollow Huckleberry Enterprises on InstagramFollow Huckleberry Enterprises on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jason Herz to the show!Coming up through the ranks from a nationally recognized commercial maintenance company, Jason got his first introduction to the landscape industry. Like so many of us, he's found it to be a place that rewards those willing to work hard.Today, Jason owns a startup Tree Care company called JH Arbor Care and is a brand ambassador for MitoGrow, a natural product that increases mycorrhizal growth and decreases the need for fertilizers. In this episode, Jason shares why having core values, systems and processes, and strong leadership are the keys to Green Industry success. ---PHC Webinar with John Snow, BCMA---Follow Jason on LinkedInJoin the Arbor Care LinkedIn GroupVisit the Mitogrow WebsiteEmail Jason: j.herz@mitogrow.comFollow Jason on Instagram

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Chris Semko to the show! Chris started in the Green Industry after college and worked for a small landscaping company. He moved on to a large commercial landscaping company in Florida and started in the field, eventually working his way up to Account Management, Branch Manager and eventually the General Manager role at his current company. He's truly a living, breathing example of how hard work is rewarded in the Green Industry. In this episode, Chris gets into why partnerships are critical, why integrity matters, and why open-book management sets a business up for success in the Green Industry. ----PHC Webinar with John Snow, BCMA----Visit the Top Notch Lawn Care WebsiteEmail Chris: chrissemko@topnotchlawncareinc.comConnect with Chris on LinkedInCall or Text Chris: (863) 267-1702

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Jeremy Talboy to the show! Jeremy took a very different path to the Green Industry. Many of us backed our way into it accidentally, thinking it might be a temporary job until we found something "better." For Jeremy, he started his company on purpose; he wanted to be a business owner, and saw the Green Industry as a path to that dream. In this episode, Jeremy shares a lot about how his company, North Georgia Landscape Management, became what it is today. He also shares three critical insights for success: being highly organized, having great teamwork, and knowing your differentiation in the marketplace. ---PHC Webinar with John Snow, BCMA---Visit the North Georgia Landscape Management (NGLM) WebsiteVisit the Haven Outdoors WebsiteFollow NGLM on InstagramFollow Jeremy on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Anita Palmer to the show! Anita brings over 30 years of Green Industry experience to the conversation. Starting out selling lawn care door-to-door, she quickly moved into management roles. Now as the CRO of Sperber Landscape Companies, In this episode, Anita shares why authentic leadership from the top, a strong work ethic, and a willingness to evolve are the roots of success in the Green Industry. ----PHC Webinar with John Snow, BCMA----Visit the Sperber Landscape Companies WebsiteEmail Anita: apalmer@sperbercompanies.comFollow Sperber Landscape Companies on LinkedInFollow Sperber Landscape Companies on InstagramFollow Sperber Landscape Companies on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Theresa Smith to the show! Theresa started working in the family business after college, unsure if the Green Industry would be her "forever" career. But it didn't take long for her to discover a passion for the people she worked alongside. She also developed a deep commitment to their mission of providing more natural alternatives to traditional lawn care. While she started as a marketing coordinator for NaturaLawn of America, she has legitimately worked her way into a Vice President's role; she oversees corporate strategy, vendor relationships, and marketing. In this episode, Theresa shares why a company's ability to focus on their core offerings, service and servant leadership, and a commitment to innovating are what define success in the Green Industry. ----PHC Webinar with John Snow, BCMA----Visit the NaturaLawn WebsiteEmail Theresa: tsmith@naturalawn.comFollow Theresa on LinkedIn

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Steven Cohen to the show! Having hard work modeled for him by family and neighbors, Steven developed a love for the trades at a young age. Now, he's the owner of BCLS Landscape Services and Principal at GreenMark Consulting Group, helping other business owners learn to level up their results. And what are the keys to "leveling up" your business? In this episode, Steven shares how a defined mission, vision and core values give you an edge; why clearly articulated systems and processes are vital; and why your "organizational mindset" married with top talent is the secret sauce that helps you win more often. -----PHC Webinar with John Snow, BCMA-----Follow Steven on LinkedInVisit The GreenMark Consulting Group WebsiteVisit the BCLS Landscape Services Website

Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes John Snow back to the show!Board-Certified Master Arborist and owner of Tree Check-Up, John has decades of experience working with tree companies and directly with customers. In this episode, we discussed the importance of partnerships. John shares why your relationships with your vendors matter, why volunteering is paramount, and why partnering with your customers is crucial to succeeding in the Green Industry. -----Follow John on LinkedInVisit the Tree Check-Up WebsiteListen to John's Previous Episode on Green Industry Perspectives

Let us know if there's a topic you'd like us to cover! Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes John Puryear to the show!The Puryear family started their business in 1991 on a family farm. But the business didn't take off until after 2015; a stress-induced heart attack made him re-evaluate many parts of the business, including his own involvement. Since that epiphany and John's reassessment of his role in the business, they've grown by nearly 150%. During this episode, John shares why hiring and empowering the right people, an open book management style, and a commitment to doing the right thing are the key principles you need to succeed in the Green Industry. -----PHC Webinar with John Snow, BCMA-----Visit the Puryear Farms WebsiteEmail John: johnpuryear@puryearfarms.com Call John: (615) 405-5993Read about Puryear Farms' transformation in Lawn & Landscape Magazine

Let us know if there's a topic you'd like us to cover! Welcome back to a new season of Green Industry Perspectives! In this episode, Jay Worth welcomes Seth Kehne to the show! Seth, like many of us, found himself "accidentally" in the Green Industry. He invested in equipment to mow lawns to make money during high school and college, but never really imagined that his "hustle" would become his career. During this episode, Seth discusses why not just "knowing" but "using" your financial numbers is crucial, caring for people is paramount, and continually improving is vital to success in the Green Industry. -----PHC Webinar with John Snow, BCMA-----Visit the Lawn Butler WebsiteFollow Seth on LinkedInFollow Lawn Butler on InstagramFollow Lawn Butler on Facebook

Let us know if there's a topic you'd like us to cover! Welcome back! To close out Season 13, Jay Worth welcomes Megan Townsend back to the show!Megan is the COO and Co-Founder of Altitude Arborist. In this episode, Megan joins the show to discuss training and partnerships. Specifically, she addressed the apprenticeship program she's been a part of in Colorado, and how that has been a huge boon to the recruiting and retention efforts across the state. Megan shares why having a plan for training is important, how to leverage community involvement for recruiting and retention, and why collaboration with competitors raises the bar across the industry. -----Visit Megan's WebsiteVisit the Altitude Arborist WebsiteConnect with Megan on LinkedInListen to Megan's Previous Episode on Green Industry Perspectives

Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Steve Samuels to the show!No, this episode isn't a pitch for the software. Steve has the bona fides to speak to Green Industry leaders. Having been a referee for the highest levels of collegiate sports, Mayor Pro Tem of a city he lived in, AND involved in senior leadership for a large landscaping company, Steve has all the right credentials to speak authoritatively. His life has been a commitment to fair play, honesty, service, and integrity. In this episode, Steve discusses how to measure true success, why proactively addressing pay and benefits is key, and why job costing is vital to winning in the Green Industry.-----Find Steve at an Industry EventFollow Steve on LinkedInEmail Steve: steve@singleops.com

Let us know if there's a topic you'd like us to cover! Welcome back! In this episode, Jay Worth welcomes Kona Gray to the show! Kona is the president-elect at the American Society of Landscape Architects (ASLA). He works for EDSA, a landscape architecture firm with over 60 years of history behind it. Growing up abroad with a father who is an architect exposed him to architecture at a young age. Discovering he could couple that passion for architecture with the outdoors and create spaces that connect people with nature was like a lightbulb going on; he'd found his calling. In this episode, Kona discusses why being open to new opportunities, providing world-class service, and partnerships are the keys to success in the Green Industry. -----Visit the EDSA WebsiteEmail Kona: kgray@edsaplan.comFollow Kona on XFollow Kona on LinkedInVisit the ASLA's WebsiteVisit the Landscape Architecture Foundation's WebsiteVisit the Urban Land Institute's WebsiteLearn about the UGA School of Environment & Design

Welcome back! In this episode, Jay Worth welcomes Robyn Schmitz to the show! Like so many of us, Robyn discovered a passion for the Green Industry almost accidentally. Her parents ran a flower shop, so she learned plant names and color palettes at a young age. While studying something else entirely in college, she began working for a garden center to make some money when the realization hit her; she was enjoying her work outdoors with plants FAR more than she wanted her chosen field. Upon realizing this, she changed her major to horticulture and never looked back. Today, Robyn leads High Prairie Outdoors, the company she founded. Averaging between seven and eight figures in revenue and with a team of almost 50 year-round employees, Robyn and High Prairie are forces to be reckoned with. In this episode, Robyn shares why identifying and staying in your niche is important, why knowing your financials is vital, and why valuing and developing your team is essential to success in the Green Industry. -----Visit the High Prairie Outdoors WebsiteFollow High Prairie Outdoors on InstagramFollow Robyn on LinkedIn

Welcome back! In this episode, Jay Worth welcomes Dylan Harper to the show!After graduating college and working with a marketing firm, Dylan quickly learned that not all agencies are created equally. He discovered that there was a seedy underside to the marketing world. Any service industry where the customer doesn't completely understand the inner workings and has to trust the professionals, there is room for that trust to be abused; think about how most of the public views auto mechanics, for example. Not content to perpetuate bad business practices full of promises but delivering few results, Dylan started Forge Marketing Group. His very first client was a Green Industry company. He discovered how amazing the people in the Green Industry are, and hasn't looked back since. In this episode, Dylan talks about why perseverance in marketing, emphasizing speed, and curiosity about new technologies are the keys to success in the Green Industry. -----Visit the Forge Marketing Group WebsiteCall or Text: (678)-904-5474Email Dylan: dharper@forgemarketinggroup.comConnect with Dylan on LinkedInFollow Forge Marketing Group on FacebookFollow Forge Marketing Group on InstagramCheck out the Marketing Budget CalculatorCheck out the Grade My Website ToolRead the "Agency Secrets Exposed" ArticleCheck out Video Resources from Forge Marketing Group

Welcome back! In this episode, Jay Worth welcomes Frank Mariani to the show! Vito Mariani, Sr. began the company in 1958. Frank inherited the business in 1973 and never looked back. Over the years, he's built the most successful privately owned residential landscaping company in American history. And how did he do it? By hiring associates for a career (not a job), creating a clear career path for them from the moment they join the company, and asking them to follow the "Two Commandments;" do what is best for the client, and then do what is best for the company. Today, Frank is the chairman of the Mariani Premier Group, a collection of the most prestigious landscape businesses in the country. -----Visit the Mariani Premier Group WebsiteVisit the Mariani Landscape WebsiteEmail Frank: fmariani@marianilandscape.com 

Welcome back! In this episode, Jay Worth welcomes Kayla Lujan to the show! Kayla has a real passion for the Green Industry. She's got a familiar backstory, having gotten into landscaping as an "in-between jobs" job. Another leader in the industry recognized her potential and mentored her. Kayla is paying that back at Down to Earth Landscape and Irrigation. Not only is she incredibly intentional about coaching the sales team that reports to her, but she's initiated Down to Earth Female Workforce Development, or "DTE FWD." This program within the company highlights, celebrates, and mentors women who want to make the Green Industry their forever career. She discusses why active field leadership, investing in your people, and passion for your work translate to success in the Green Industry. -----Follow Kayla on LinkedIn Visit the Down to Earth Landscape and Irrigation Website

Welcome back! In this episode, Jay Worth welcomes Jonathan Gillespie to the show! Coming from a golf course background, Jonathan is a "turf guy" through and through. But as it happens, he's a very high-level leader with a unique business model. (You'll have to contact him about that; we don't discuss it much on the show.) Jonathan explains why Green Industry businesses thrive because of communication, responsiveness, and amazing company culture. -----Connect with Jonathan on LinkedInVisit the Yardsy WebsiteFollow Yardsy on InstagramFollow Yardsy on FacebookEmail Jonathan: jonathan@yardsy.com

Welcome back! In this episode, Jay Worth welcomes Amy Nakai to the show!An endurance athlete who has run several marathons and ultra-marathons (like, 100 miles a time, folks), Amy is also Nebraska's only female tree care owner/operator. And she likes it that way. She's also intensely passionate about giving back to her community. But our conversation about being "crew-focused" (one of the three keys to success she mentioned) strayed into surprising territory. She's got an approach to employee management that will surprise many of your owners and C-suite executives who listen to the show. Besides being crew-focused, Amy shares why being client and research-focused also gives you a leg-up in the Green Industry. -----Visit the Rooted Tree Specialists' WebsiteEmail Amy: Amy@rootedtreespecialist.com Text Rooted: 402-881-6442 Follow Rooted Tree Specialists on FacebookFollow Rooted Tree Specialists on InstagramFollow Rooted Tree Specialists on X

Welcome to a new season! We kick off with Jay Worth welcoming Tyler Woodard to the show. Tyler is an Arbor Advisor with Arbor Masters. With expertise in sales processes for the Green Industry, Tyler brings valuable insights to the show. We discuss why belief in the services you're selling is vital, controlling the conversation and how to do it, and why a customer-acquisition mindset for the organization sets your business up for success. -----Visit the Arbor Masters WebsiteConnect with Tyler on LinkedIn

Welcome to BONUS content recorded at SYNKD Live 2024! In this mini-episode, Jay Worth talks with Matthew Green. Matthew has been on the Green Industry Perspectives Podcast before. He's the owner and CEO of Blue Duck Lawn Care (formerly Green's Lawn Care and Property Services) and Indy Christmas Light Pros. Matthew explains why creating and using a budget is so critical, and why you (the owner and entrepreneur) should learn to communicate better with your team about how to work with you.-----Connect with Matthew on LinkedInVisit the Blue Duck Lawn Care Facebook PageVisit the Blue Duck Lawn Care Website

Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Joshua Malik. Joshua is the Founder and CEO of Joshua Tree Experts, a tree care, lawn care, and pest control company based in the Lehigh Valley in Pennsylvania. In the last couple of years, Joshua Tree Experts has begun franchising. As of this recording, there are now locations in Lansdale, West Chester, and Cranberry Township in Pennsylvania; Middletown, New York; Charlotte, North Carolina; and North Indianapolis, Indiana. And Joshua shares something that no one else leaned into: marketing. Not even Briana Johnson from Dirty Marketing talked about that during these BONUS mini-episodes. Tune in to Joshua's insights if you want to throw some rocket fuel on the fire in your business this year! -----Follow Joshua on LinkedIn Visit the Joshua Tree Experts WebsiteLearn about Franchising with Joshua Tree Experts