iProv Made: Build a Profitable Healthcare Practice

Meredith Hale joined CareLink in August 2018 as marketing and outreach manager where she developed, coordinated, and implemented outreach activities, strategic marketing, and PR plans to raise awareness and promote the services provided by CareLink. In July 2020 Hale was promoted to Director of Development and Marketing. In addition to her marketing duties, Hale oversees all fundraising efforts for the North Little Rock nonprofit. Prior to joining CareLink, Meredith worked in the PR departments of two local agencies, the Angela Rogers Group and The Communications Group, respectively. Hale's PR and outreach experience within Central Arkansas includes developing and managing campaigns for agriculture, education, and government organizations, as well as national touring productions like Ringling Bros. and Barnum & Bailey Circus, Disney on Ice and Cirque du Soleil. She is well-versed in writing, media relations, social and digital content creation, and management. Meredith Hale is a graduate of Arkansas State University in Jonesboro where she earned her Bachelor of Science in Journalism. Hale is a member of the local Association of Fundraising Professionals chapter where she serves as vice-chair of the Education Committee. Hale is taking classes through the Indiana University Lilly Family School of Philanthropy to earn her certification as a fundraising manger, which she plans to have by the fall of 2021. In June 2021, Hale was selected as part of Little Rock Soiree magazine's class of Women to Watch for 2021.   Find out more about Meredith and her team – https://www.carelink.org/ Reach out to Meredith – mhale@carelink.org

Andy Steuer has 20 years of VP and C-level experience leading business development and product innovation in both a startup environment and at Fortune 500 companies. He's been on the Executive Leadership Team at 8 fast-growing companies - 3 of which became Top 10 Internet companies (CNET/CBS, Infoseek/Disney, Xoom/NBC), one went through a successful IPO (Xoom.com), and 7 were acquired. In all, these companies generated over $6B in enterprise value while he worked there. Andy is a technical product development leader, and deal-focused strategic thinker with expertise in corporate strategy, business development, team building, managing $100m+ P&L, and Corp Dev financial forecasting.   Find out more about Andy and his team – https://writeforme.io/   Reach out to Andy – https://www.linkedin.com/in/andysteuer

Shannan joined the Arkansas Family Dental team in July 2014. Her favorite part of her work is training and implementing new systems to provide a better experience for patients. She enjoys being a part of such a great team of professionals providing excellent dental care to the community. Shannan was born and raised in Little Rock, Arkansas. After starting her dental career in 1998 as a registered dental assistant, she found that she loves the clinical aspect of dentistry but prefers practice management. Shannan lives in West Little Rock with her husband, Chris, and their children. She enjoys reading, traveling, and spending time with her family and friends.   Find out more about Shannan and her team – https://arkansasfamilydental.com/   Reach out to Shannan – shannan@arkansasfamilydental.com   #iProvMade #Podcast #MarketingPodcast #HealthcareMarketing #HealthcarePodcast #AFD #ARFamilyDental #DentalPodcast #DentistryMarketing

David DePoyster is currently VP of Health Systems for OptumRx a Subsidiary of UnitedHealthcare. He founded and was CEO of MedSource, Inc. a medical venture development company that created over 40 healthcare companies in the areas of pharmaceuticals, surgical implants, imaging, pharmacy, surgical instruments, OEM products, and software solutions. David is a businessman and healthcare pioneer, with over 25 years of experience in healthcare company funding and development. He began his career in orthopedic implant sales and gradually began to invest in and develop ventures. He is a business development professional with a record of success optimizing cross-functional decision-making, execution, and results – driving sustainable growth for start-up and high-growth organizations. He's a big picture thinker with eye for details – pinpointing product / service synergies, gaining consensus on strategic development opportunities, and negotiating win / win agreements. He's also an engaging speaker, trainer, and mentor skilled in building relationships from the mail room to the board room – forming lasting connections.   Find out more about David and his team – https://www.optum.com/ Reach out to David –  https://www.linkedin.com/in/daviddepoyster   #iProvMade #iProv #Podcast #MarketingPodcast #HealthcarePodcast #OptumRx

Hana Mohan is a co-founder of SupportBee. She is an avid cyclist, electric vehicle enthusiast. A proud transgender woman, she is passionate about empowering women and minorities. She lives in Barcelona with her two cats. You won't want to miss next week's episode! #iProvMade #Podcast #MarketingPodcast #SupportBee #MagicBell #HanaMohan

Dental Support Essentials employs a team of full-time administrators with dental office experience to serve as account representatives. Sheri began her dental career in 1995 as a dental receptionist in Hartville Ohio. She continued her career progression as a dental assistant & trainer until 2006 when she officially moved to the position of practice management. During her career Sheri has worked in every aspect of the dental practice including laboratory work and fabricating dentures. Sheri is a 2008 graduate of Malone University in Canton, Ohio, where she received a degree in business management. She has also received DANB dental assistant certification, attended Stark State College Dental Hygiene Program, and has attended numerous continuing education and training courses over her career. Sheri currently serves on the executive board to the Joan Levy-Bisesi foundation.   Find out more about Sheri and her team - https://dsepractice.com/ Reach out to Sheri - https://www.linkedin.com/in/sheri-jolly-15420a14/ or https://www.facebook.com/dentalsupportessentials

As President and CEO of Edafio Technology Partners, Kenny Kinley leads the charge in helping, building, and protecting clients' businesses through information technology and cybersecurity. He brings to his leadership of the firm more than 20 years of operational, customer relationship management, and sales leadership experience. At every step in his career, Kenny set a rare example in the industry —putting people first. Serving people has been the key to his remarkable success in helping businesses grow and thrive through technology products and services. Kenny graduated from the University of Central Arkansas in 1995 with a bachelor's degree in Accounting; he is also a Certified Public Accountant. Kenny is married to April, his wife of 22 years, and they have three children Lauren (19), Ashlyn (14), and Luke (12).   Find out more about Kenny and his team - https://edafio.com/ Reach out to Kenny - https://www.linkedin.com/in/kenny-kinley-a015583 or kkinley@edafio.com

Colby joined Martin Orthopedics as their CEO in June of 2020 and brought with him over 10 years of healthcare management experience in both private practice and hospital based systems. His career has been focused on the revenue cycle, business operations, human resources, and strategic growth. Before joining Martin Orthopedics, Colby served as the Chief Operating Officer for Arkansas Urology, Patient Access Manager for Baptist Health, and Patient Access Supervisor for Unity Health. Colby, an Arkansas native, grew up in Searcy and is a graduate of Harding University where he earned his bachelor's degree in Healthcare Management and a Master's degree in Business Administration. He currently lives in Little Rock with his wife and two children.   Find out more about Colby and his team - www.martinortho.care Connect with Colby on LinkedIn 

Marie Stacks strives to lead teams through the challenge of change onward to the thrill of success. With a decade of experience in organizational change, project management and process improvement, she has provided corporate level companies with expertise on building ground level practices and filling gaps in processes to assist in long-term, sustainable growth. It takes unique skills to be able to lead through change, but when you succeed in doing so, the reward is always greater than the risk. Marie is the founder and President of Boost Midwest - a national consulting firm that specializes in workflow optimization, project management and strategic operations. With a varied background in both small and corporate environments, Marie is able to bring a fresh perspective to the companies she serves.   Find out more about Marie and her team - boostmidwest.com Reach out to Marie - marie@boostmidwest.com

Allyson Lewis is the founder and CEO of the 7 Minute Life, a time management company. Her books have sold more than 130,000 copies and have been translated into Chinese, Turkish, Korean, and Spanish. Her YouTube channel has had more than 1.7 million minutes watched. Allyson is actively researching the neuroscience of happiness, productivity, and wellbeing in the workplace. Allyson has appeared on CNN, Bloomberg Information Television, ABC Radio, Fast Company, Real Simple, Woman's Day, Women's World, Family Circle, Investor's Business Daily, The Los Angeles Times, The Chicago Tribune, and many more. You do NOT want to miss this episode! #iProvMade #MarketingPodcast #HealthcarePodcast #HealthcareMarketing #TimeManagement #7MinuteLife   Find out more about Allyson and her team - the7minutelife.com Reach out to Allyson - 870-897-4494

Theresa is a Registered Dental Assistant, speaker, consultant, & author, with experience in all clinical and administrative aspects of the dental practice. This, coupled with her extensive hands-on experience of over 35 years, including over 25 years as an office administrator, uniquely qualifies her to train dental teams and develop leaders. She trains on Risk Management, HIPAA, Insurance Coding & Billing, Mouth-Body Connection and Implementation Of Tele-Dentistry Services into your practice. Her priority is to protect the clinical and financial integrity of your practice. Theresa is the Founder and COO of “Care 2 U Tele-Dentistry Services”. She is dedicated to breaking the barriers between oral care and total health by bridging technology with comprehensive care to deliver oral care services to those without access. Care 2 U is a proud preferred oral care provider for Disabled Veterans. Her passion is treating the whole patient and developing collaborative relationships with all discipline of healthcare providers.   Tune in now! #iProvMade #Podcast #HealthcarePodcast #MarketingPodcast #HealthcareMarketing #RiskManagement #Tele-Dentistry   Find out more about Theresa and her team: optimaldentalinsights.com Reach out to Theresa: theresa@theresasheppard.com or (209)-222-0750

Monica started her career as a CPA and gradually shifted to more consultative services. She enjoys a challenge and being able to overcome long-suffered business challenges. After spending 15 years in big advisory firms and small agencies, Monica realized that the status quo was focused on transactions, not on relationships. However, her services approach was based on trust and accountability, not on sales leads and contracts. This approach led her to become the founder of MMC Consulting, Inc. Her number one responsibility as MMC's Managing Partner is truly understanding her clients and their objectives and that is the key to adding value with each of her clients. Tune in now! #iProvMade #Podcast #HealthcarePodcast #MarketingPodcast #HealthcareMarketing #Management #Consulting Find out more about Monica and her team - www.mmcmsp.com Reach out to Monica - mmccracken@mmcmsp.com

Brian is a proud dad of three girls under the age of 10, a Pittsburgh loving sports fan, a digital futurist keynote speaker who translates the trends of tomorrow to inspire change today. His customized and personalized programs showcase real-world stories and examples of forward-thinking people and businesses. He teaches companies of all sizes how to leverage technology in real time in order to engage their customers at the right time. Brian has a gift for bringing people together online and offline. He has worked in 76 countries, highlighting his passion for change, collaboration, and technology. Tune in now! #iProvMade #Podcast #HealthcarePodcast #MarketingPodcast #HealthcareMarketing #PhysicianRelations

Susan Boydell is a partner with Barlow/McCarthy with many years of experience in marketing. Boydell has deep experience and brings a practical yet inventive strategic thinking to healthcare organizations and physician practices nationwide. Passionate about “listening” to the "voice of the customer" Susan helps clients discover what physicians want and expect. She then translates those insights into customized solutions for referral development, leakage improvement, evolving teams and keeping organizations one step ahead of trends.  Before join Barlow-McCarthy, Susan led business growth strategy at Texas Health Resources and was the marketing and brand leader for BayCare Health System. Tune in now! #iProvMade #Podcast #HealthcarePodcast #MarketingPodcast #HealthcareMarketing #PhysicianRelations

Brian M. Burton M.D. is an Arkansas native and 4th generation physician in central Arkansas.   Dr. Burton has interests in all obstetrics, including high risk and multiple gestation pregnancies, and is passionate about minimally invasive laparoscopic and robotic gynecologic surgery including pelvic floor procedures for urinary symptoms and prolapse. He focuses specifically on rapid recovery and returning to normal daily activities in a timely fashion. He joined The Woman's Clinic in July 2010 and is currently welcoming new patients.   Tune in now! #iProvMade #Podcast #HealthcarePodcast #MarketingPodcast #HealthcareMarketing #OBGYN

For over 3 decades, Steve Anderson has studied, applied, proven and proclaimed: All human action is grounded in Natural Law. Know the law and better results can be predictably designed. Ignorance of the law, however, does not free one from it. As a Behavioral Physicist, he identifies the applicable Natural Laws, educates, and designs systems to accomplish predictable, consistent results. Presenter: For over twenty years he has spoken at major industry meetings and conventions in North America, Australia and the United Kingdom, conducted hundreds of seminars, and worked with thousands of businesses and organizations to increase their productivity and profits through the application of over 101 Natural Laws. His combination of behavioral physics, high energy, humor and every-day application makes him one of the highest rated speakers at every venue where he appears. Author: He has written over 100 articles for industry publications, authored 5 books, and produced dozens of audio and video learning programs. He hosts two monthly programs viewed by thousands around the world interested in boosting productivity and profits. Entrepreneur: As the founder of over a dozen businesses, he has propelled organizations and individuals to the highest levels of performance and productivity. In 1995, he co-founded the Crown Council, an international industry association that now spans three continents. Through the Crown Council, he co-founded the Smiles for Life Foundation, which has raised over $32 million dollars in the last 12 years for children's charities worldwide. He has been named the “Businessman of the Year” and is an Ernst and Young Entrepreneur of the Year finalist. Steve is also the founder of Eagle U, a nonprofit foundation that provides success education for high school and college students, giving them a 7-year head start in their career and their life.

Bill is Director of Marketing and a Pod Talk Host for DoctorPodcasting by RadioMD. He is a former radio program director/air-talent, having worked at various radio stations, including infamous stations WLS and ‘The LOOP' WLUP, both in Chicago. Bill is also the pod-personality and host of the SHSMD Marketing Podcast, “Rapid Insights,” for health care strategy professionals. He is married with two sons and when not helping to strategize DoctorPodcasting's growth or chatting with physicians on various hospital client podcasts, Bill enjoys his hobbies: guitars (Gibson), sports (Chicago), and wine (Cabernet).

Minal Sampat is a Bestselling Author, Speaker, Marketing Strategist, Entrepreneur, Registered Dental Hygienist, and an enthusiastic shoe lover residing in Washington State. Minal launched her first company by breaking a Guinness World Record, and her marketing strategies have been featured in Forbes, Huffington Post, Dentistry IQ, DrBiscuspid, and more, plus, she is on the Spring 2020 cover of the Dental Entrepreneur Woman Magazine. Minal published her first book, Why Your Marketing Is Killing Your Business, in January 2020. The book is an Amazon #1 Bestseller in 5 countries including the United States. To learn more about Minal, please go to MinalSampat.com, and join her Facebook group, Real Talk With Minal Sampat.

Dr. Paul Homoly, CSP, is president of Homoly Communications. Paul's focus is to help dentists do the dentistry they love and be abundantly compensated. His belief is when dentists thrive, patients are best served, team members engage with their work, and the profession of dentistry is protected and advanced. Dr. Paul Homoly is a leading voice on the topics of case acceptance for complete dentistry, practice development, and influential communications. For over three decades his work has enabled all members of the dental profession to experience the rewards they've earned and deserve.

Valerie Moring, BSRT (CV), CPHIMS, joined Edafio Technology Partners as the cybersecurity and healthcare team lead in 2017 to support professionals with navigating cybersecurity consulting, healthcare delivery, policy improvement, and quality payment programs for all payers. Above all, her passion is to bring quality-based, metric-driven, patient-centric, secure, and affordable healthcare to the region. With 70% of Edafio's client base in healthcare, Moring's background in quality programs, HIPAA consulting, training, as well as advising and educating on healthcare information technology, further grounds Edafio in its work to enable physicians, medical professionals, and care teams to transform healthcare delivery from within the medical system. A resident of Arkansas, Moring has nearly 20 years of healthcare and cybersecurity experience, with the last ten of those years in managerial roles leading the corporate cybersecurity and healthcare consulting teams. Moring manages the expanding portfolio of healthcare and cybersecurity services from security risk assessments, information security program management to regulatory compliance consulting, innovative quality payment programs, and chart reviews. She dedicates her expertise with the Edafio operational leadership team in various continuous cybersecurity risk assessments, compliance consulting, improved reporting, and privacy/security policy reviews and procedures. Beyond her leadership and consulting duties at Edafio, Moring serves on the Advisory Board for UCA's Computer Science Program, as well as coordinates the company cycling and walking groups to promote health and wellness for its associates. Most recently, Moring was Supervisor for Health IT with Arkansas Foundation for Medical Care since 2010, where she spearheaded partnerships that supported healthcare transformation and compliance throughout the region. Moring earned a Bachelor's of Science degree in Radiologic Technology/Science Radiography from the University of Conway, Conway, AR. She received her certification in Healthcare Information and Management Systems in 2016 and earned additional certification in the cardiovascular specialty through the American Registry of Radiologic Technologists in 1996. In her spare time, she enjoys running, cycling, hiking, and supporting her local church and community alongside her husband David, especially being the number one fan for her two daughters Mackenzie and Macy that are cheerleaders and track athletes.

Jim is a Certified Medical Practice Executive through the Medical Group Management Association. Jim has over 35 years of experience in group practice management and healthcare administration. Jim provides consultation in several areas of the medical field; these range from accounts receivable and revenue cycle management and clean up, ancillary revenue opportunities, credentialing, managed care contracting, practice finance, practice management, medical billing, telehealth, and disaster oversight.

The iProv Made Podcast

Jack Hadley teaches social media marketing to MBA students at Brigham Young University's Marriott School of Management in Provo, Utah. He is also a founding partner at My Social Practice, an agency providing social media marketing support to dental practices worldwide. Jack is the former CEO at Lava7, one of the nation's first agencies focused exclusively on social media marketing solutions for businesses. And in early 2008, he founded Cowork Utah—a social media community workspace that provided a collaborative environment for independent designers, bloggers, and programmers. During that same year, Jack also cofounded the Utah Valley Social Media Club. Jack is an award-winning copywriter, epiphany catalyst, and former ad agency Creative Director with a rich background in all aspects of the creative process. As a corporate storyteller Jack has helped scores of businesses cut through the clutter by distilling and clarifying their marketing messages and positioning. Jack is an engaging speaker who is frequently asked to address business and dental groups about social media marketing, creativity, and corporate messaging.

Since 2002, Dr. Collier has been at the helm of ARcare as our CEO. After his medical training, Dr. Collier returned to his hometown of Augusta in 1981 and enjoyed practicing medicine, but was excited by the chance to build “White River Rural Health” (our previous name!) into the ARcare and KentuckyCare family of clinics that you know today. Over the years, Dr. Collier has been deeply touched by his patients, who he gets to know from birth until old age. Being involved with patients for their entire lives is a special aspect of medicine for Dr. Collier. To him, the continuity of care that ARcare and KentuckyCare provide makes them completely different from a “minute clinic” or an urgent care center. This is because the goal of ARcare and KentuckyCare is to provide “Health for All” at any age and any stage. And this is not a phrase that Dr. Collier just throws around. It is the mission that defines every decision he makes as CEO. When he isn't wearing the hat of CEO or interacting with patients, Dr. Collier enjoys exercising, being outdoors, spending time with his grandchildren, and traveling around the U.S. (or abroad, as time permits!).

Dr. Jordan Netzel grew up in Siloam Springs and attended Ozark Adventist Academy. As a child Jordan dreamed of three things. He wanted to become an Optometrist, get married, and have children. He achieved those goals by earning his bachelor's degree in biology at Southern Adventist University, and graduating from Southern College of Optometry in 2015. He married his wife Michelle in 2011 they had two beautiful children Theodore born in 2016 and Eloise born in 2018.

Blake Hadley is a founder and President of My Social Practice. He's a graduate of the advertising program at Brigham Young University and has won a number of national and international awards in art direction, advertising, and creative marketing strategy. He is passionate about helping dental practices (and businesses) use out-of-the-box thinking to create stories that spread on social media.

Jonathan created Tooth & Coin to solve the problem facing many dentists – they have complicated business and their time is stretched way too thin. Most dentists spend 15,000 hours learning to be a dentist but ZERO hours learning how to be a business owner. Tooth & Coin aims to completely automate and outsource the bookkeeping, financial reporting, and tax portion of the dentist's business so that they can focus on what really matters in their practice. By creating an automated workflow for the dentist and by focusing on showing dentists what numbers they need to be watching, Tooth & Coin has allowed dental practices around the country to raise profits by hundreds of thousands of dollars a year. When not interviewing dentists on his podcast Start Your Dental Practice, coaching dentists on being a better business owner, or just needing it up with business owners about ways to be more profitable Jonathan enjoys spending time going to the lake with his wife April, daughters Harper and Bailey, and son Finn. He's also been known to play golf (poorly). Weird facts about Jonathan – he was once ranked in the top ten in the nation at whiffle ball, played bass guitar in a rock band for eight years, and spent his college years playing semi-professional poker.

Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company's marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influence marketing and trained marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.

Shirley is a proud wife and the mother of two boys. She enjoys traveling and photography.  Shirley is also a veteran of the US Army Reserves. In February 2010 Shirley founded CPR after serving as Provider Relations Manager for QualChoice of Arkansas and working one-on-one with the providers' offices and healthcare facilities around the state.  She found that many offices were understaffed or were having issues finding qualified employees to make them effective on the billing/reimbursement portion of their businesses.  Starting out with a few small practices, performing credentialing and billing services, Shirley put her experience to work and Team CPR was born. Over time many new services have been added to the skill set allowing our practices to perform at top effectiveness.

Adam Hofman is Product Manager at CallRail who specializes in the company's Conversation Intelligence products and new product ventures. Adam is a nerd: passionate about the future of marketing technology and the importance of data in making better business decisions. He looks forward to seeing how technology will continue to change how we interact with customers and gain understanding of lead quality. CallRail is a leading marketing attribution software company based in Atlanta and trusted by more than 100,000 businesses around the world.

Markus is the co-founder of Outfunnel with 5+ years of experience at the intersection of sales & marketing. Previously head of commercial operations at The Next Web. Currently shaping the product and driving customer success at Outfunnel - a sales-centric marketing automation tool.

Adrian is the CEO at My Social Practice, an agency providing social media marketing content, strategy and support to dental and dental-specialty practices worldwide. Adrian has been involved in digital marketing for many years in the dental industry and has helped thousands of practices grow and thrive through digital marketing.

Evan Engel is a natural innovator and continually challenges systems, ideas, and people to think bigger to create business growth. And he's really good at it too. Evan is a proud veteran having served in Kuwait and Iraq, and he currently resides in Israel with his wife and 3 sons. He has held leadership roles in community engagement, marketing, and business development. His entrepreneurial approach to business was shaped by his experience having successfully built his own company that was eventually acquired. Evan spent close to 3 years developing marketing one on one with practices, which he credits as the secret to great marketing. His expertise in every facet of optometry when combined with in depth know how of high level marketing strategy,  is how he is able to continuously drive the products and services at EyeCarePro to drive greater ROI to our clients. In addition to his passion for helping practices grow their revenue, Evan is particularly passionate about helping change lives by more effectively marketing important health topics such as blue light, vision therapy, scleral lenses, and low vision.