Podcasts about minal sampat

Does your practice lose good people faster than you can hire them? Effective onboarding could be the missing link transforming costly turnover into a thriving, loyal team. In this episode, we sit down with dental practice consultant Malika Azargoon to break down what truly effective onboarding looks like—why it matters, how to implement it, and the critical details too many practice owners miss.Malika shares a clear roadmap for getting new hires up to speed while building the kind of supportive culture that keeps staff engaged. Whether you run a pediatric or general dental office, Malika explains why every practice—no matter how experienced the hire—needs a structured process, from first-day “welcome moments” to scheduled feedback check-ins and mentorship. With actionable strategies for automation, personalized touches, and solving high-turnover headaches, this episode arms you with everything you need to boost retention, increase efficiency, and foster a team that sticks around.What You'll Learn in This Episode:Why every dental practice—not just larger ones—needs a formal onboarding systemHow effective onboarding reduces costly staff turnover and boosts moraleThe step-by-step framework for integrating new hires in their first 90 daysStrategies for balancing automation and personalized connections in onboardingRed flags to watch for during early employment to address issues before they escalateMethods for maintaining onboarding consistency, even during leadership changesBest practices for sensitive staffing changes and transparent team communicationHow to use checklists and templates for a seamless onboarding experienceTactics for realigning hiring processes with your practice's core valuesThe importance of thorough reference and background checks to prevent future issuesListen now to discover the onboarding tweaks that could save your dental practice time, money, and talent—starting today!‍‍The Pediatric Dental Marketing Course is open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍‍Guest: Malika AzargoonBusiness Name: Zar Dental ConsultingCheck out Malika's Media:‍Website: zardentalconsulting.comEmail: malika@zardentalconsulting.com‍Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!‍Host: Michael Arias‍Website: The Dental Marketer For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.Join this podcast's Facebook Group: The Dental Marketer Society‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

In this episode, Dr. Schmidt connects with Minal Sampat to go over the importance of utilizing a marketing strategy to build a strong practice. She explains the importance of utilizing a data-driven marketing strategy so that dentist can scale their practices accordingly. She shares practical and managable ideas that listeners can apply in their offices. Sampat is a speaker, marketing strategist, and entrepreneur. Raised in the US Virgin Islands, she is an alumnus of Rutgers University. As an RDH, her love for marketing found a powerful outlet as she created and refined new ways to connect with existing and potential patients. As a millennial she mined the riches of social media and technology until she found strategies that worked. She works closely with dentists to ensure they are utilizing a strong strategy to recruit and retain patients.

In this conversation, Dayna Johnson and Minal Sampat, discusses various aspects of managing a dental practice, including the importance of social media marketing, patient testimonials, and the innovative CE On The Beach event. The dialogue emphasizes the need for dental practices to adapt to changing social media landscapes, engage with patients authentically, and implement effective marketing strategies to thrive in the industry. Takeaways ➡Listening to your team can lead to innovative ideas. ➡Patient testimonials are crucial for establishing authority. ➡Social media should reflect your practice's culture and values. ➡Choose social media platforms based on your target audience. ➡Start small with marketing efforts to build confidence. ➡Engaging patients in video testimonials can be simple and effective. ➡Social media is just one of many marketing avenues available. ➡Be open-minded about different marketing strategies. ➡Your practice's uniqueness should guide your marketing approach. ➡Always prioritize patient care and communication in your practice. Chapters 00:00 Introduction to Dental Practice Management 03:05 The Birth of CE On The Beach 05:45 Navigating Social Media Changes 08:59 The Importance of Patient Testimonials 11:55 Choosing the Right Social Media Platform 15:08 Final Thoughts on Dental Marketing Strategies You can reach out to Minal directly and purchase her book at: https://www.minalsampat.com/ Please rate, review and share this episode with your colleagues. Book a call with Dayna: https://calendly.com/dayna-johnson/discovery-call

‍Balancing life and business can often feel like a precarious tightrope walk, but Dr. Desiree Yazdan shares her personal journey of mastering this art. In this episode, Dr. Yazdan opens up about her transformative shift from a demanding workaholic schedule to a more sustainable, lifestyle-friendly business model. After becoming a mother, she realized the need to create a professional life that reconciles with her personal values and priorities. Dr. Yazdan candidly discusses the trials and triumphs of setting new boundaries, the pushback she faced from her team and clients, and how she triumphed by maintaining a steadfast positive mindset. Learn how Dr. Yazdan adheres to her revamped work hours and maintains her productivity without compromising her well-being.What You'll Learn in This Episode:How to build a business that aligns with your lifestyle priorities.The challenges of setting and enforcing new personal boundaries.Strategies for handling resistance from peers and clients with grace.The impact of a positive mindset on achieving work-life balance.Ways to maintain well-being and productivity through effective time management.Dr. Yazdan's personal tips for prioritizing mental health in business.Don't miss this chance to learn about balancing your business and your lifestyle—tune in now!‍‍The Pediatric Dental Marketing Course is open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success, and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍You can reach out to Dr. Desiree Yazdan here:Instagram: instagram.com/dryazdanEmail: drdyadzan@gmail.com‍If you want your questions answered on Monday Morning Episodes, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, Desiree, so talk to us. What's one piece of advice you can give us this Monday morning? Desiree: I would say the piece of advice is to build your lifestyle first and then build your business around that. Michael: with that being said, what if we want to grow in our community that we are at, or we decide to listen to the demographics and think, Hey, this is the best ratio to patient.Okay. Thanks. Let's move here. And then later on, we realized we don't really like where we're at. Desiree: Yeah. So obviously you have to like, look at what's around you and what you're doing. But, when I said that, I think because I'm a mom, I have two little kids. And before I had kids, I was working always kind of at the expense of myself.I was open all the time, like 12, 13 hours a day. If somebody needed me in the middle of the night, I was available. Like, and I thought that that is what I needed to create a successful business. And then once I had my first daughter, I was like, okay, this just isn't sustainable. And so I started to analyze, what can I do to.Make my patients still feel like they're being really well taken care of, but also make sure that I'm taking care of my family. that's when I started to think how do I want my day to actually be? And yeah, you can't just be open for like three hours a day and then expect to have a super successful business, but you can decide what times you want to be working, what days you want to be working and then build your success off that.I just.Requires you to be much more efficient with the time that you are working. So like understand business, you have to know your numbers, you have to learn how to have a positive mindset consistently, take yourself out of the negative spirals quickly, and then just get yourself to a place where you could be really efficient in a smaller amount of time.Gotcha. So then how did you realize this wasn't sustainable? Yeah. I mean, I was just working so much. I was always working and I thought it was like a good thing. I would pride myself on like, Oh, I'm like a workaholic. And then, I think one of the times that really stood out to me, it was Thanksgiving and I just pulled up to my parents house with my husband.And I had a phone call from a patient who broke a temporary. And she wasn't even like super concerned. She was just like, ah, is this okay? And I remember walking upstairs to my parents house. And then being like, oh, I have to go. There's like a patient that broke a temporary like I'll go in and see her and whatever.and then I remember when I was driving there. I'm like, why would I do this? the patient's not in pain. And I understand it could be an emergency but it's also like it's thanksgiving and you know I need to change my boundaries And I think that moment was one that I was like, okay Like I don't know if I want to do this forever And then once I had my first daughter that just like really solidified it because you know when you have a newborn They really need you especially as the mom and so I was like, okay, we're just gonna change things up Michael: So then what efficient systems did you have to implement in order to actually change boundaries? Desiree: Yeah. So it always starts with mindset. I always go back to this. Anything that you want as far as streamlining your practice growth changing your boundaries always starts with your mindset first.So you have to first get really comfortable in your mind with your new hours and whatever it is that you're wanting to change. And then when you go to implement that, like there's no gray area. So it's like, Hey, I'm done seeing patients by this time and I need to leave at this time. And then you do that, right?So when your office presents to you, Oh, this patient just called and they want to be seen for an emergency and it's a new patient. And you're like, Oh, well, I need to leave in 30 minutes. You know, It's really hard to say no, because you're leaving money on the table andyou know, it's your practice and you're trying to grow and build it.But when you take your boundaries seriously, then you say, Ooh, I can't give good care in the little time that I have. let's see if we can get them in tomorrow instead. And the patient might not want to be seen tomorrow. They might call somewhere else and you just have to be okay with that.Michael: Gotcha. Okay. So then how did patients or your team react when this started happening? Desiree: Oh, personally for me, my team was very unhappy with it. you know, cause they were just used to me saying yes to everything. I was a big people pleaser. I was like, yeah, sure. Yeah.I'll stay late. Yeah. It's 7. 00 PM. And I've been here since, 00 AM. Yeah, sure. Let's just do it. Or somebody would call it 10.they were like on board with that. They were like, Oh, we are available all the time. But like,now what I say is what's best for the doctors best for the practice best for the business owners also best for the practice.So like.when I was working that way, I didn't want to be there. So it's a difference.Whereas when I had my daughter, I didn't want to be there as much. I wanted to be there and enjoy the work that I did, but I didn't want to do it at the expense of my newborn. when you're working against yourself and you feel obligated, you're taking that in the treatment room with you to the patients.even if you're not saying it, even if you think Oh, I hide it really well. There's some level of annoyance or obligation that you have that does come off, whether you like to admit it or not, to be honest, nobody wants an overtired, overworked, stressed out doctor working on them.Right. So like, I always think if I was going to go get a nose job and the surgeon was like, if I heard what's going on in his head, he's like, I'm just so tired.I haven't slept. I'm like, so over being here, I'd be like, let's just not do the surgery, you know, so I think the same as my patients don't want me, they want me when I'm happy and I want to be there and I'm excited about their treatment, right?Even if they're not excited about it, I need to be happy and excited doing it. Right. So, What's best for you, it's going to be what's best for your patients and your staff. And I think over time, once I stuck to the boundaries and they got used to it, and I think that's why I said. You have to be really firm in your own mind about it because there's going to be pushback when you're implementing change.but when you're really sold on it, then it's easier for other people to get on board eventually. even the patients that originally were like, what, she can't see me at that time. Like, and I would to them, I'm so sorry. I just had a baby.And I do have to be home and, I'd love to see you, but, you know, it's not like I'm abandoning you. I just also need to put my priorities now is like my children. Michael: Interesting. So then how do you take yourself out of the negative spiral that you mentioned? Desiree: Yeah, that's a good question.I have learned a lot of really amazing life coaching tools and I think that's the way I'm able to do it. But to explain to others, you have to be really aware of what you're thinking and how you're feeling. And I think a lot of times we don't really know what we're thinking. We can tap into how we're feeling like we feel bad about something.And it's important to like pay attention to that feeling and then try to identify the thought that you're having that's creating that feeling because every feeling is created by a thought. So you have to just be like, okay, what am I thinking that's making me feel anxious or that's making me feel stressed or nervous or whatever it is.And then you have to like analyze, is that thought true or is it serving me? So sometimes we think things that may or may not be true, but like, it's actually not serving you like somebody might look at their, statements or their reports at the end of the month and be like, Oh, I made no money this month.And then they might be stressed and that might be true, they might have not had enough take home to pay their bills. But is that serving you know, it's just making you feel worse. And so you have to really be conscious of how you're thinking and what you're thinking. I think honestly that's the hardest part because we just go about our day thinking and feeling how we think and feel and then to just realize that you have to be conscious about it, and really train your brain to think differently.That's hard to do on your own, but it's well worth it. Michael: Yeah. No, that's interesting. Especially when like a negative situation kind of arises, right? Interesting. Awesome, Desiree. Thank you so much for being with us. It's been a pleasure. But before we say goodbye, can you tell our listeners where they can reach out to directly?Desiree: Yeah, absolutely. So you guys can find me on Instagram. I'm just at Dr. Yadzin, D R Y A Z D A N. And then you can also send me an email at D R D E Yadzin at gmail. com. Michael: Awesome. So that's going to be in the show notes below and Desiree, thank you so much for being with me on this Monday morning episode.

Today's guest is Minal Sampat, speaker, marketing strategist, coach, and bestselling author. Minal is the definition of a third culture kid - she began her life in India and moved to St. Thomas in the U.S. Virgin Islands as a child. Her final relocation was to the US. where she still lives today.Those early years left an impression on Minal and taught her a lot about the value of grit and determination. She began her journey studying dentistry at Rutgers University. But something shifted, and she started to set her sights on a new path - marketing.Minal is the author of the Amazon bestseller Why Your Marketing Is Killing Your Business: And What To Do About It.ResourcesFollow your curiosity, connect, and join our ever-growing community of extraordinary minds.CariFree WebsiteCariFree on InstagramCariFree on FacebookCariFree on PinterestDr. Kim Kutsch on LinkedInMinal Sampat WebsiteMinal Sampat on LinkedInWhat's In This EpisodeWhere Minal got her grit and determination.Her experience of starting her own business.Why it takes grit to succeed.What people often get wrong about marketing.

Today's episode is another part of the WOMEN WHO MAKE AN IMPACT SERIES series. Dr. Tarryn MacCarthy welcomes back Minal Sampat, a dental marketing and personal branding visionary. From her roots in dental practice marketing to breaking a Guinness World Record and empowering dental practitioners to flourish, Minal shares her conviction that we must show up and champion our own successes. She reminds us that personal branding isn't just a business strategy but a call to step into your spotlight with confidence and purpose. Minal talks about pushing boundaries and ensuring that growth is not just a goal but a continuous journey.Minal Sampat is a multi-talented individual who wears many hats - a best-selling author, marketing strategist, social media coach, and dental hygienist. Minal entered the business world by breaking a Guinness World Record with her first company. Since then, she has been instrumental in helping hundreds of dental practices and businesses flourish through her innovative marketing strategies. Minal is the brain behind Marketologist™ and CE on the Beach™, a series of events hosted in tropical islands, with the next one in Aruba. Her marketing prowess has gained recognition in the industry and has been featured seven times on Forbes.com in the past three years. A true marketing maven!Learn more about Minal Sampat:Website: https://minalsampat.com/ Facebook: https://www.facebook.com/RealTalkWithMinalSampat Instagram: https://www.instagram.com/minalsampatllc/ LinkedIn: https://www.linkedin.com/in/minalsampatrdh/ Show notes: (5:36) What making an impact means to Minal(8:28) Changing to make an impact(12:33) Making massive impact(15:33) Why failure is important(18:39) What she learned about herself(23:18) What did she want to be(25:59) Our past shapes us(28:47) What's misunderstood about making an impact (33:22) Show up and give your all(36:38) How to find Minal(37:18) OutroIMPORTANT LINKS:- Unleash your inner power and reignite your soul's spark at the EMPOWER HER RETREAT 2024: https://forms.gle/WFdkMkLFqm3M8x5w7- Unlock your inner peace and reclaim joy in your profession with the Nervous System Regulation For Dentists Course: https://www.thebizofhappiness.com/calm Do you have a question for Dr. MacCarthy? Reach out anytime to her directly at tarryn@drtarrynmaccarthy.comAre you a woman in medicine or dentistry with an obstacle in your life that is preventing you from taking action towards greater happiness? Let's connect over a free 15-minute strategy call where I can learn more about your blocks and help you create a path toward your dreams! Book a time with me here:https://bit.ly/happiness-and-prosperity-strategy-callWhere to find meWebsite: www.thebizofhappiness.comFacebook: facebook.com/thebusinessofhappinessIG: @thebizofhappinessIt would mean the world to me if you subscribe, leave a review, and share this podcast with your friends, co-workers, and families. This will help the trajectory of this podcast and allow others who are seeking true happiness to find the podcast.

Breaking Records to Beachside Success: Minal Sampat's Dental Marketing MasteryIn this not-to-be-missed episode, we're honored to host Minal Sampat, a dynamo in the world of dental marketing and personal branding. Born in India and raised in the sun-kissed U.S. Virgin Islands, Minal's journey took her from a curious student in New Jersey to a marketing maestro in Walla Walla, Washington. Alongside her husband and an awe-inspiring shoe collection, she has carved a niche in the dental industry that's both unique and revolutionary.Best-selling author, Trailblazing Marketing Strategist, Esteemed Social Media Coach, and Passionate Dental Hygienist - Minal wears many hats, each adorned with the feathers of her numerous achievements. From launching her first company amidst the fanfare of breaking a Guinness World Record to propelling hundreds of dental practices towards unprecedented growth, Minal's strategies are a testament to her innovative approach to marketing.Founder of Marketologist™ and CE on the Beach™, Minal doesn't just teach marketing; she immerses you in it, hosting events in tropical paradises like this year's spectacular in Aruba! Her methods are not just about growth; they're about creating a marketing ecosystem that thrives on creativity, efficiency, and effectiveness.Featured not once, but seven times on Forbes.com, Minal's insights into dental marketing have reshaped how dental professionals approach their practice's growth and visibility in a competitive digital world.Minal shares her unparalleled insights into building a brand that stands out, connecting with your community on social media, and leveraging the power of storytelling to engage and inspire your audience. Whether you're battling burnout, looking to inject new life into your practice, or simply needing inspiration, this episode is your gateway to transformation.Dive into Minal's world - from breaking records to building beachside educational experiences, learn how to navigate the complexities of marketing with grace, effectiveness, and a touch of tropical flair.Unlock Marketing Tips & Updates for Dentists, Coaches and SpeakersFor Dentists: https://minalsampat.activehosted.com/f/1 For Coaches/Speakers: https://minalsampat.activehosted.com/f/3Find out More about Minal and Marketing:https://minalsampat.com/https://marketologist.com/ https://ceonthebeach.com/https://www.facebook.com/RealTalkWithMinalSampathttps://www.instagram.com/minalsampatllc/…We a-DOOR-e our listeners! Find out more about The Mint Door:www.themintdoor.netConnect with us personally on LinkedIn https://www.linkedin.com/company/the-mint-door Hosted on Acast. See acast.com/privacy for more information.

Accelerating Your Dental Practice Episode 22, Marketing Your Practice on Social Media with Minal Sampat This month, Malika and Michelle are joined by Minal Sampat. Minal is a Marketing Strategist, Bestselling Author, and Speaker who is passionate about what Social Media can do for practices. In this episode Minal discusses all aspects of how marketing on social platforms can really help practices stand out from the rest. She discusses how to get started and even what the best way to get started is. Minal also gives advice on how to create a natural and organic atmosphere on social media. Practices can have a presence on social media that is easy and also gains traction just by being authentic. The first step to using social media to one's advantage is getting started, the rest comes easy by just keeping content natural to the practice and individual. 00:40 Introducing Minal Sampat 01:30 Marketing on Social Media 02:15 The good, the bad, and the ugly of Social Media 06:35 Starting on Social Media 07:30 Does your practice need Social Media? 09:00 Creating an easy and organic post 16:25 How many posts should you post? 19:25 Creating captions that work 20:30 Strategies for gaining followers 26:25 Network with patients and their businesses 28:50 You don't have to share what you don't want to 31:30 Closing thoughts Minal Sampat https://minalsampat.com/ https://marketologist.com/ Info@MinalSampat.com Malika Azargoon ZarDentalConsulting.com https://www.linkedin.com/in/zardentalconsulting/ malika@ZarDentalConsulting.com Michelle Affanato affinitymanagement.co New To Dental Bootcamp https://www.facebook.com/michelle.affinitymanagement/ michelle@affinitymanagement.co

Do physical events still hold immense weight in the age of virtual meetups? Are you curious about what's discussed at "CE on The Beach", an event that combines innovation, networking, and sand between your toes? In this exciting episode of the Just DeW It podcast, our host Anne Duffy invites a long-time friend, Minal Sampat, to share her authentic views on the importance of human connections and being physically present at gatherings. Known for her innovative marketing strategies, Sampat emphasizes the enduring significance of in-person events. The duo also delves into the power and need of effective post-event networking and the importance of follow-ups. Minal sheds light on her annual event - "CE on the Beach", an exceptional confluence of learning, networking, and relaxation. Sampat elaborates on the immersive experience offered at the event, where attendees foster genuine relationships, share revolutionary ideas, and start profound collaborations. She also dives into a variety of topics the event covers from financial growth to enhancing your personal brand. What You'll Learn in This Episode: The significance of in-person events in the digital era The value of post-event networking and follow-ups How to utilize networking opportunities effectively The diverse topics covered in "CE on The Beach", from financial growth to personal branding Capture the spirit of live events and understand their importance in fostering human connections. Tune into this exciting episode today! Find Out More About Minal and CE on The Beach Here: CE on The Beach Website: https://ceonthebeach.com/ (Don't forget to use code "DEW" at checkout for a special discount on your registration!) Minal's Business: https://marketologist.com/ Want to get more involved? Join our membership and community below for exclusive perks! Join the DeW Life movement by becoming a member using this link.Join the Dental Entrepreneur movement by becoming a member using this link.Read the most recent edition of DeW Life Magazine here.Just DeW It Podcast is the official podcast of Dental Entrepreneur Women (DeW), founded by Anne Duffy, RDH. The mission of DeW is to inspire, highlight, empower, and connect all women in dentistry. To join the movement or to learn more, please visit dew.life. Together, we can DeW amazing things! References: People/Public Figures/Communities: Beyoncé Mark Zuckerberg Places/Events: DeW Retreat Magen's Bay Grace Bay Aruba St. Barts Businesses/Brands: Densply Sirona Forbes Terms: KOLs - Key Opinion Leaders

‍Ever wondered what it takes to leap from the corporate dental sector into creating your own independent practice? This episode of The Dental Marketer dives deep into this brave transition through the enlightening journey of none other than Dr. Milca Mendez-Ceballos, founder of Pawsitive Pediatric Dentistry. Dr. Milca candidly unravels her fascinating tale of disappointment in the corporate environment, and how it led her to prioritize quality care above all in her own practice.How did Dr. Milca seamlessly set up her practice, and which outreach methods worked wonders in attracting her target demographic? Listen in as she shares her unique strategies, from leveraging her community to engaging potential clients through platforms like YouTube and Instagram. You'll also hear about the various vendors and services that she incorporated along the way, including her commendable experience with Dark Horse Tech and Bank of America. Despite grappling with self-doubt and the steep balance between her roles as a dentist, business owner, and boss, Dr. Milca's resilient spirit powerfully shines through, inspiring all who are teetering on the edge of making a significant career transition.What You'll Learn in This Episode:How to transition from the corporate dental sector to starting your own practice.The power of community and social media in establishing a dental practice.The role of various vendors in setting up a profitable dental practice.How to overcome self-doubt while making a significant career transition.Balancing the demanding roles of being a dentist, a business owner, and a boss.Don't miss out on Dr. Milca's inspiring journey and insightful lessons drawn from setting up her own ultra-successful dental practice – hit play now!‍‍‍Guest: Dr. Milca Mendez-CeballosPractice Name: Pawsitive Pedatric DentistryCheck out Milca's Media:Website: https://www.pawsitivepediatricdentistry.com/Milca's Instagram: https://www.instagram.com/dr.milca/Practice Instagram: https://www.instagram.com/pawsitivepediatricdentistry/‍I'm excited to announce that the Pediatric Dental Marketing Course is officially open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success, and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! https://pediatricdentalmarketingcourse.com/‍Other Mentions and Links:‍Software/Services:Ideal PracticesSmart TrainingHR for HealthKleerMovies/Shows/Characters: Sweet MagnoliasGilmore GirlsPrincess Poppy - TrollsEstablishments/Brands:Bank of AmericaTargetOrganizations:OSHAHIPAA‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍‍

Minal Sampat, founder of Minal Sampat LLC, joins Gary to talk about how dental groups and emerging DSOs can benefit from social media even as they scale up, how to create great in-office content, and what to look for when partnering with local influencers.Connect with our Guest:Website: https://minalsampat.com/

I'm excited to announce that the Pediatric Dental Marketing Course is officially open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success, and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! https://pediatricdentalmarketingcourse.com/‍‍Guest: David MaloleyBusiness Name: Relentless DentistCheck out David's Media:Website: https://relentlessdentist.com/David's Podcast: https://relentlessdentist.com/podcasts/Reveal the Hidden Potential In Your Practice! https://app.tryinterface.io/s/64c79b5f-a27b-41b8-b3a0-ea9dfe3eeedf‍‍Other Mentions and Links:Voices of DentistryDavid's Past Episode: 198HGTVBuc-ee'sIn-N-Out BurgerKois CenterPeter DruckerDeion SandersMinal SampatCanva‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:What are the key aspects to a high performance and self-driven team?The drawbacks to a top-down, authoritarian, leadership style and effective alternatives.How to build your patient experience around referrals, so patients can't help but refer their friends and family.The difference between self-managing team members, and those that need more guidance, and how to manage both.How to escape the tyranny of "urgent" tasks and ease your mind.How to manage a team that isn't fully on board with the plan.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: This is the Dental Marketer, the podcast where we teach you how to effectively market and grow your dental practice. And my name is Michael Adias, and my mission is to help you, the practice owner, attract new patients immediately, and effectively market and grow your business, so you can become the go to dental practice in your community.Now, today we're tackling a challenge. That you faced at one point or another, and that's how to build a thriving team culture when not everyone seems to be on board and joining us is a seasoned expert, second time guest, Dr. David Maloli. David was on episode 198, The Relentless Dentist, and in that episode, I'm going to put a link to it in the show notes below.Or you can go on the website and just search up episode 198. And in that episode, he talks about why having clarity is everything when starting a practice. The tough times you will face when you own a practice that you absolutely cannot avoid. And how to become a better leader for your team. And so that's what we discussed in that episode on 198.But in this episode, we dive miles deeper into a couple things. Specifically, a lot of those things that we talked about, but much, much deeper. For example, We discuss breaking down top notch teams. So have you ever wondered what it takes for a regular group of people, and what do you have to do to turn them into a supercharged team? Well, That's what we dive deep into in this episode. Into what pushes teams to the top. And lights that motivational fire under them. Then we also discussed the flip side of traditional leadership. And so we're going to chat about why the old school bossing around leadership might not be cutting it.We're diving into ways to lead that boost and inspire and not just boss around. Then we also talk about making your patient experience share worthy.So Dave's got the lowdown on crafting a patient experience that's so awesome, folks can't help but tell their friends about it. So get ready to learn how to make your patients your biggest fans. And then we're also talking about balancing self managing and guided team members. some teams they're a mix, right?Some people love their freedom, while others need a road map. And we're gonna chat about handling both kinds of team members, and letting everyone shine in their own way. And then, we'll discuss ditching the everything's urgent mindset. And Dave's got tips. to help you shake off that constant to do list pressure uh, that we all kind of feel like we have. So let's figure out how to take back your time and what really matters in this episode.That's what we're going to discover with Dr. Dave Maloli. But before that, I want to ask you, Have you ever scrolled through Instagram and noticed, the people you're following the pediatric dentist or pediatric practice, and they have thousands of followers, and you notice people are engaging with their content?They're creating content you love, that other people love, and you just know that they're attracting new patients every single day through Instagram. And you've thought to yourself, how incredible would that be if I had an Instagram account just like them? How fun would that be? Well Stick around after the interview to learn exactly how to do this, but for now, let's listen in to Dr.Dave Melloli. David, how's it going? Michael, David: I'm awesome. How about yourself? Michael: Doing pretty good, bud. Doing pretty good. It's been a minute. I think the last time we physically spoke was at Voices of Dentistry pre David: pandemic. Right. Yeah. I was going to say it's probably a different world that we're both walking in currently, relative to the last time we Michael: spoke.But since last time, and even in the episode, which I'll put in the show notes below, so, the listener can, you know what I mean, follow up and listen to it. But at the same time, you've always been really keen on leadership. You've always talked about it. Right now, currently, are you, are you working in a practice clinically or no?I'm David: not. I sold my practice literally right before the pandemic would have taken it from me. So I saw my last patient in March of 2020. Michael: Oh, nice. Okay. So then right now, what are you currently doing? David: I exclusively coach. Single location, dental practice owners. Um, I've done that one on a one on one basis for about five years.And I really focus on performance, which is to me, the people side of things, not only what's going on internally for the doctor, but how does that radiate as a force for good towards the teams? And I'm also building a platform called Dentist Ascend, and that's to really give that demographic, single location dental practice owners, every competitive edge, giving them, I've really analyzed the market once because I was in it for a long period of time.It's easy to see what are all the things that they need and what are all the things that would be nice, but create friction and getting them to progress from current state to desired state. Michael: Gotcha. So is it more monetary? Like, Hey, look, I'm trying to break even Dave. And I need to get me there. Right? Like I'm struggling.It's been two, three years. Right. Or is it more like, Hey, the team sucks. I hate coming to work. Money's good. I just, Mondays, when Mondays come around, I get sick, right? Which one is it kind of more? David: it's both. Um, I created a methodology called the dentist of sun methodology to make sure that, cause my background before I was in dentistry, I was really in performance working with elite athletes and my career kind of.Went full circle when I realized that I was kind of born to be a coach, that's what was allowing my practice to prosper was me coaching up my teams that led to, you know, one on one coaching engagements, but I think it's dangerous to separate one from the other because, you know, I call the top tier and enjoy cashflow, like how profitable are we, what are the business mechanics that are leading to that, but if you drill down.A layer below that, I call that enthused clients. So what sort of clinical care and patient experience are they getting? And then that's going to lend to. Enjoy cashflow, right? If we go a deeper layer than that, who's creating the experiences, the doctor and the team, I call it enhanced culture.And then the driver of all of that in my, with my clientele where they have one location and they're really masters of their craft, but they have to parallel their craft with. Leadership and business acumen. I call that elevate confidence. What's going on for that doctor? Or not going on for that doctor in some cases.To, that's inhibiting them from being at their best at work. Michael: Gotcha, okay. That make sense? Yeah, so this is a process, a system you've created, David: right? It is, it's an integration between business consulting and performance coaching. That, I've been around the block enough and I've I've been in the pit of despair as a practice owner myself for long periods of time, it helped me see what was genuinely high leverage for the doctor and also like what are the things that we're chasing and they're expensive, but they're not necessarily high yield.Michael: Okay, so you mentioned pit of despairs. What are some? Of the major pit of despairs that you remember where you were like, geez, my gosh, how am I going to get out of this? That maybe nowadays you see that coming back up or that's happening a lot with uh, some of the colleagues. Yeah, David: I think One of the phrases I go back to often is that we don't have business problems We have personal problems that manifest in our business and that really humanizes the process But for me in the first few years of my startup practice My wife was medevaced to have my son, that was a big trauma to me because I didn't know if either of them were going to come home, quite frankly, a few years after that, my wife had a stroke in my office again, medevaced to Denver to save her life.And the straw that broke the camel's back was about six months after that were half my team quit all in one week. it was more of a mutiny, kind of orchestrated by a toxic office Michael: manager. was that during the part where your wife had the David: stroke or no? It was like six months after, yeah.When, right when I was at my lowest and a shell of a man, and I really needed my team, it fractured. And... It was difficult financially, it was difficult emotionally. I remember having so much anxiety that I'd be bent over in the shower dry heaving before work some days. And so I had to crack the code because I knew that game wasn't sustainable at all.Michael: that, man, that is. So then what were some of the things that you started doing? Because honestly, Dave, if I was in, I'm just trying to think, trying to put myself in your shoes. I would kind of just say like, I'm just going to give it all up right now. Right. That's like priorities. My family team doesn't want to be here.Fine. I'm selling right. Like I don't, I don't care. I'll, I don't know, be an Amazon driver or something. But Yeah. Yeah. For you, what were the steps if you could pinpoint and kind of like break it down to us in a system, the first one to three steps that helped you to get out of there? David: Well, most of my work now is around flow.Like how do we find this optimal state of productivity where we feel good? Things kind of happen that feels magic, but we're putting effort into it. Just has all of our focus and attention. And now I can look back at those times and realize what wasn't working, where were the burnout triggers in my life?And also, where was I almost stumbling across flow triggers? And so the first one is purpose. I moved to this mountain town for a reason. And I had a little boy and I literally remember looking at him and his crib. He was sleeping one night and I was, I could feel my insides like quivering from all the anxiety.And I said to him, Bennett, I don't know how I'm going to figure this out, but I'm going to find a way. So in the flow continuum, you kind of need curiosity, passion, and purpose stacked really high when you get in those difficult situations. know that now. I didn't know that then, but I happen to have a little boy right in front of me that I didn't want to say, Hey, listen, it was a crash and burn.And we decided to move to Denver and gave up on the dream. So purpose was the big one. Um, the second one was. Accountability. I mean, when I look back at that moment of team unity, I don't know that I would want to work for me either. I wasn't, I was short. I didn't have much in the tank. I didn't sleep very well at night.and I'm sure they felt that and I'm sure when they left they felt somewhat guilty, but they were trying to preserve themselves. So I had to realize that everything that happened in these four walls was my responsibility, whether I liked it or not, whether I was prepared for it or not. And then the third one would be understanding what team building really means.I, my background was more from, I grew up on a farm and then I worked in high performance athletics for a long period of time. And those environments are very authoritarian. And I kind of thought, Hey, my name's on the door. It's my license we're working under. I signed the paychecks. So I point in that direction and you go in that direction, right?Well, not, not so much. It sounds good in theory, but. This isn't the military and my team always had other options and it created a lot of pain just because I didn't really know how to articulate, Hey, let's make this a meaningful, meaningful workplace for you. What gets you excited to come to work in the morning?What has you for feeling fulfilled at the end of the day and then chasing there, going back to curiosity, passion, and purpose, what are the things that you're interested in? What, how can we further educate and develop you? So. It was this top down management where we started into, we moved into a very horizontal management structure where everyone owned their zone.Now I know that it's self managing teams, but that's really what allowed me to not only survive. In a weird economic climate in a resort town that has nasty seasonal trends and end up being really proud of the product, meaning that patient experience, the reputation, but also all the outputs, all the things that happen when you run a smart business.Michael: Yeah, I like, I like that part at the end right now. So the product that you're trying to put out is the patient experience. David: Yeah, I, I believe. Again, I don't know that I could have articulated this as clearly then, but now I've got some separation and I coach clients on this. The idea that we were building into our patient experience was referral centricity.What if. The purpose of an appointment wasn't to get case acceptance. What if it wasn't to get them to reappoint? What if it was something higher and bigger, which would be give them an exceeding expectations experience where they couldn't help, but tell the next person they saw on the pickup line at school or when they went back to work.And when you build your. around a referral, you know, that people aren't just going to give it out, you have to earn it. And so that was the product you know, extends into reputation and ability. but that's what I always challenged my team is. We've got dozens of people on the schedule today, but that one in front of you right now, what can you do to make them feel like they're the only patient on our schedule today?Michael: I like that, man. That's super different. So how did you do that? How did you create that experience? So the end goal was always a David: referral.Well, if you don't mind, let's go into another flow trigger, a big flow trigger. We talked about purpose was a big one. Talk about curiosity. We talk about passion, but a massive one is autonomy. And when I started making my team, the CEO of whatever they were doing, it might be the schedule, it might be the finances.It might be the hygiene op. It might be one of my ops. That's when that really flourished. And I just. Decentralized operations, basically, although it was a small facility, I decentralized operations and task them to surprise and delight the patients on the schedule. And one patient might want to get in and out.So the surprise and delight was efficiency, but the other person might want, you know, if they're, if they have more time on their hands, they might want the additional touches like, Oh, I watch. HGTV when I came in last time and they remembered it and that program was up when I walked in the room. And it doesn't take much really to surprise and delight somebody because most customer experiences are pretty mediocre, right?Yeah. But it's all these little unexpected touches. It's nothing's going to blow you away. It's just that, wow, I got a birthday card from Dr. Maloli. Wow. We got a handwritten thank you after I was there one visit. Those little things compound like crazy. Michael: Interesting. So it's more of the, um, David: the details. Yeah.The details that seem trivial at first, that's a really good way to put it. If you didn't do it, nobody would miss it. And the fact that you are doing it, it doesn't take you five or 10 minutes. It takes you a moment, but just that little bit more eye contact, a little bit more conversation, remembering where they went to vacation last summer, because he put it in the notes, all those little things.And a small town or in a big town where people, they want, they feel ignored and they want to feel like they're valued. If you just put a few little deposits on that emotional bank account each time, it really adds up and it's that emotional connection. Now, more than ever, that people are really longing for.Michael: Yeah, I remember, I think that was in, and for anybody, for, for you, you're listening, I'm going to put it in the show notes below to Dave's, uh, newsletter, because I think today you sent something like about the three points to, to ponder and, and one of them was to rethink. Touch points, It was where can you inject and genuine care into the um, I guess this part of it, right?is this something that you recommend like everybody on the team should ask themselves this? David: Everybody on the team, every appointment, every day. Every day. It's a moving target, you're trying to customize it, you're trying to make it unique and personalized and unexpected, and there's different strokes for different folks, and somebody might love all your reminders and somebody might hate all your reminders, so you have to customize the experience, and I think, you know, there's a lot of people that are scared about this corporate takeover or what you want to talk about, um, I don't think it's real, I think Yes.It's a, just a different model. And if you want to win at your own model, you get excellent at your craft, which is dentistry, and you package that in a incredible experience. And you can run circles around anybody because it's so rare. I mean, I live in a high end area and I can go to an expensive restaurant and the steak might be good, but then the service is mediocre or I might go into retail and the same thing.So if you can surround yourself with a handful of engaged, creative people, they don't have to be trained in dentistry. In fact, sometimes I think it's a liability for them to have spent a long time in dentistry because then you have to take them through this unlearning process. That experience goes beyond the golden rule of, let me give you the dental experience I would want.It's upgraded into, let me understand the experience that you want and make sure that I give you that, and then nudge it up just one more rung and say, wow. Like. You'll never believe what happened at Malovi's office today. Michael: I like that. Well, have you ever experienced a day where, I mean, somebody's expressing this.They're wanting it. They're like, yeah, okay, guys, we're all gonna, what, where are the touch points we can add? And then there's like that one team member that just all the time, right? They're there, they get excited, then they bring it down and they get excited and then bring it down. what do we do with that?David: it's a big question. I mean, there's 80 percent of the workforce that are disengaged right now. some people are just risk averse and any change feels like a threat to their day. And so they need a little bit more coaching and nurturing and reminders. Most leaders get sick of saying the same thing over and over, but it's important that.We find the things that are precious and valuable to us, and we never stop talking about it because people will drift. Right. So there's that well intentioned person. And then there's the other person who might be like, Hmm, sounds good, but it's also a lot of work. Let's just see if we can let this blow over.And then you have that other insidious person. That's like, no way I ain't doing that. And then they start to kind of toxify and contaminate the others. So I really believe the future of leadership is. Understanding how to coach and develop your people, not just in dentistry, but in the workplace, because if you don't invest in them, they're always going to be looking for their next best.And so you have to, almost like what we just talked about with the patient experience, you have to customize the employee experience as well. Because some people are already self managing. If you start over managing them, you're going to run them off. Other people are used to being dependent on somebody else for making all the decisions.And if you don't nurture them to be decisive and confident and develop their skills and mindset, then you're going to run the top team member off too, right? So it's... Understanding how to build teams and grow people it used to be a, would be nice to have that skill, but now it's mission critical.Cause you're just going to have churn if you don't figure it out. So, that's a bit of a tangent of what we were just talking about, but to anchor that or bring that back home full cycle, I think understanding. How to get the best out of your people and making sure that your people understand, they really have three jobs, right?first job is to be good at their job, whatever that is, scheduler again, financial arrangements, dental assisting. The second job is to be a great teammate because if you're really productive and a toxic team member, then it's a no go. You're going to make the other people worse at their job. Like we were just talking about.And the third part is to grow. And it's the interesting thing about leadership is it's good for all people to grow. It feels fulfilling when we're expanding our capacities and capabilities. But that said, even though it's good for us, that most people will dig their heels in a little bit. So you have to build that into the culture of what are you going to focus on in the next 90 days?How are you going to get better? How can I support that? How can I be. How can I provide you the tools and training to get there? because if you get in any signs of status quo in this radically changing world, then it'll start to pass you by. And to me, that's the most dangerous thing of all is thinking what got us here will get us there.The big word that's getting kicked around in corporate circles is radically adaptable. And then there's like the laws of physics involved, right? An object in motion tends to stay in motion. The object at rest tends to stay at rest. And if you let your people rest on their heels and aren't telling them, like, part of your job is to get better at your job, then bad things happen.The consequences are too great for me. Michael: Yeah. So then. In, in this time where you're, if you can recall, like when you're busy, right, you're dealing with an employee, you're dealing with the patient, you're dealing with your own CE, right? Your own family, all this stuff. How can we tell what are the like marks of, Oh, they've been status quo for a minute now.Like they've been just, I don't know if they're, they're going down or up. You know what I mean? Like they just kind of passed by the radar because you're so boggled down with everything else. David: I think what we're, if we go to the root cause here, I think we really have to focus on what are our priorities and I'll share with you my personal experience, um, kind of an extension of what we were talking about earlier.That was about. Almost 10 years ago, where I had the family incident and the team mutiny and had to rebuild and then found out that it was a team member that was staying that created all the mayhem. in that churn, I noticed as I was rehiring for those positions that I wasn't getting as many applications as I used to.And. It wasn't that we had a bad reputation. It was just when people left, they weren't leaving my practice to go to another practice. They were leaving town because of cost of living. So a lot of the supply and demand issues that are, people are experiencing now. I felt that a long time ago and. What I had to do was prioritize making, even over patient care, which is hard for me to say, but it was true.I realized that if I didn't have a great team, I wasn't going to have that great patient experience. So I had to take that workplace environment and move it to the top of the list. What do I have to do to ensure that this is one of the best workplaces in town, not in dentistry, but again, facing competitors and banking and retail and hospitality.And so we have to move that to the front. And if we've moved that to the front. To sustain this team and allow this team to grow and flourish. Then we make the time for immediate feedback each and every day. We build some of that feedback into the huddle system, so that they don't have a chance to drift.And if they start to drift, that's when you start coaching them harder. And it's not to be mean, it's actually an act of kindness for the rest of the team to not let somebody pull down on the bar, like lower the standard when everyone else is raising the standard. So it's really our duty as employees, but you have a point, like there's 10, 000 things that we.Can be doing, we just have to make sure we know what one, two, and three are. And then we never lose sight of those priorities because not doing it again means this cascade of turnover and drama and gossip and being on the reactive side of that I've experienced it. And I wouldn't recommend it. I would recommend staying on the proactive side and really build a team, really a team building machine that has a communication cadence daily.Weekly, monthly, quarterly, uh, to make sure that people are always in momentum. Michael: Gotcha. Okay. Now, a lot of the times, Dave, how do you think we should handle this? Like when we're, we want to like, we're new, right? Maybe we've been open for a year or something. And we're looking to grow, but, you know, employees are scarce, right?Or, or just help is not as, uh, available as it used to. And you feel like you've created this beautiful workplace, but it's kind of like, they're like, oh, this is how much you can pay. Now I can get paid more at Bucky's, right? Or, oh, this is how much you're going to get paid. They're paying me more in and out or something.Right. and you're just thinking it's only monetary. Like there's no way I can pay you that much. That's it's just, I don't have it. What do we do in that David: scenario? It's funny. You say Bucky's cause I was just in Tennessee and they had this big sign out front, like 35 an hour for this 150, 000 for a night manager.And I was like, wow, this is competitive. Yeah. It's a big deal. again, something that I experienced in my local market where the cost of living is really high and I had to do a frame shift, meaning I couldn't see a team member as an expense ever. Cause I'd look at my payroll costs and I'd look at my overhead percentages and the payroll costs as a part of those overhead percentages.And I think, well, I'm way out of standard norms. But my alternative was also not having an employee and we have three columns full of hygiene and no hygienist. That's also a huge financial liability, not to mention a liability for your reputation and all these things you built up. So we have to look at them not to dehumanize people.I love people and I literally believe that all humans have unlimited potential. Some of them want to step into that and some of them don't clearly, but. if I got the feel during the interview process, that somebody was looking for something different, they were looking for a true culture.They were looking for more than just trading their time for my dollars. Then usually I was willing to invest in them and sometimes they came in really rough, meaning they didn't know a molar from a premolar They were rough around the edges, but they just didn't have any skills. And so we always started with customer service and said, the dental stuff will come from the reps.Right. And. So if I have to pay somebody 30 an hour or 35 an hour, my immediate question is, how do I make this person worth 90 an hour to the organization, either three times their wage or four times their wage and. It's like that ever seen those Peter Thiel questions, like he'll say, what if I had to accomplish my five year goals in six months, or it's something that's like so mind breaking.You're like, I, at first you're like, I can't, there's impossible, but if you sit with that for a while, you start to understand, like. Okay. If team overhead is say 33 percent and the rest of the overhead is 33%. So we're now at two thirds basically, right? And I'm getting 33%, which isn't an ideal dental practice.But when you're starting out, it's not uncommon for these numbers to skew like that. You start to realize an hour of the team's time is equivalent to an hour of my time. And so if I can save an hour a day by delegation, if they can prevent work and worry, if I can optimize this practice by only doing the things that.Require a dental license and then the high level CEU activities, you can hire all day. You just have to make sure that they're creating boundaries for you so that you're protected from decisions that you don't need to make. And then you, again, upskill them and train them up and up and up because the biggest risk in most of these situations is not having that person.Gotcha. So. You don't want to hire a knee jerk and get a, you always want to hire for culture fit and values alignment easier said than done, but you at least want to be screening for that, but the market will tell you what you need to pay for an employee and some sort of notion like this isn't sustainable is sometimes too quick of a reaction because what's not sustainable is.Bringing temps all the time and paying them 80 bucks an hour. What's not sustainable is your stress because you're onboarding a new person every two weeks. So there's a lot that goes into that, but I hope I've unpacked it enough that you have to like almost look at it like a fixer upper, like, okay, I'm getting this home for 260, 000.What do I have to do to make it worth 400, 000? That's easy to. To dehumanize it and put it in, into real estate forms. But if you're a good leader and a team builder, you can help that person see parts of themselves, the potential that no one's ever unpacked. So now you're serving yourself, you're serving the team member, you're serving the patient and you're serving the team.So that's the, we talk about a rare and valuable skill in this economy. It's that like being a builder of people and a unifier of teams. It almost solves for every other problem you have, your cashflow problems, your patient retention problems, your, I can't sleep tonight cause I'm too anxious problems.Like if you focus on that team dynamic, a lot of the other things take care of itself. It's especially in a, economy and a society now where people aren't as loyal, where they're more likely to skip work because there's. Eight inches of powder on the mountain, or they have something better to do. You really want to create a system and a machine, meaning this culture that attracts top talent, and then also helps them understand that you can go looking for greener pastures, but you're unlikely to find it.Michael: Interesting. I want to kind of rewind a little bit. You, you mentioned something with a team member. You said you don't want to overmanage them. How do you know when you are overmanaging someone? David: That's a really good question, Michael. I think you have to make sure technical term is psychological safety.That means no matter how long that you've spent at this practice, you No matter how much experience you have, no matter how loud you are or quiet, you are that all voices are need to be heard around here. So part of that, from a practice owner, you need to know, you need to ask them, like, what brings out the best in you.And sometimes you have to take them back to, like, who was a boss that you felt like didn't know how to bring out the best in you? And what were they doing? And then don't do that, right? Because the awareness sometimes isn't there, so you have to unpack it slowly. But you also have to make sure that there's an open dialogue, that if they feel like you're taking away some of that autonomy unnecessarily, that they let you know that, hey, Doc, it really makes me feel XYZ when you do this.And so it really has to be a dialogue and that psychological safety and. The open dialogue, the radical candor can only happen in an environment of high trust and high care. So the first job is to really give a damn about your people. And the second job is to make sure that they know that you have their best interests at heart.Now, where that gets complicated is where you have the radically independent person who's incompetent, who really needs guidance and coaching and management, right? So you have to be able to flex in and out, engage your Conviction based on somebody's level of competency, and there's graceful ways of doing that, right?It can be, uh, what's the marketing term? It can be a welcome guest or an annoying pest. Sometimes it's just a matter of your approach when you're managing those people. But it's not a one size fit all approach. And what happens sometimes is you have top performers that drift because they've got something going on at home with a spouse or a sick parent.So you always have to be on your toes as a leader because there is no checklist or prescription for this. It's you being hyper aware and knowing that your number one job first job is to, is to role model away. So who are you when you come to work? Are you representing the brand? And then you have to teach them how to think, giving them frameworks in which this is how we operate.This is how we take care of patients all from the surprise and delight thing to simple rules like No one sits in reception longer than five minutes or something like that with rare exception, and then you have to challenge them. And so that goes back full circle to what we were talking about earlier, about making sure that you're there for that graceful nudge to make sure that they're staying in momentum.And when you do this right, it starts to look like a flywheel at first. It takes a lot of effort going back to your young dentist. It's like, I'll never figure this out. I've been there, but over time. You start understanding how the mechanism really works, and it takes less and less management from you.You can't be hands off. Because all organizations will drift if there isn't somebody to tend to the belief system, the vision, the mission, but over time, it should get easier and people should be really good about getting work and worry off your plate. So you can focus on that coist training or the ortho training or all that stuff that really is going to pay the bills, but you're too busy doing 20 an hour stuff, cleaning up messes, putting out fires.Living in the tyranny of the urgent, all those sorts of things, that's, we have to evacuate the doctor from that so that they recover that freedom and realize, okay, now my career is what I thought it would be in the early stages. Gotcha. Michael: Awesome, David. I appreciate it. ask mainly that question because I feel like that's a lot of the times we... Maybe we do that and maybe we're giving too much autonomy to someone who doesn't need it. Right. It's like, Oh, you're not doing anything kind of thing. Right. But just looking busy. And then there's sometimes where it's like, cause of that, maybe we've been scarred.We do that with people who don't need it. Right. We're like, okay, wait, no, trust me. You're going to be, and we kind of push that on them. Like you need this type of guidance and all this stuff. Although they need guidance, everybody. Right. But it's more like. You're micromanaging now, right? And then that can be, heavy.You're just like, ah, you don't really believe me. You don't trust me or, I don't David: know, I can go further than that. Another component that really needs to be plugged in here that we should talk about is peer to peer coaching. You have to make sure that your environment is feedback rich and it's not just top down.It's not just the senior people down. It really is this environment where everyone's trying to get better. And they all are human and humble enough to know that there's blind spots. I remember one day... I have a pretty small space, less than 1200 square feet. And so the sterilization was right across from op two and we did the whole Disney thing.This is front stage. This is backstage. These are things that we only talk about backstage, but there was some personal stuff being talked about in hygiene and the hygienist with her patient, the chair heard it. And I didn't have to address it because she addressed it. She let it be known that, hey, it was really awkward for me being around that patient and hearing about that your Saturday night or whatever.And, and, uh, and sterilization. And she said, that's not how we do things around here. And so ultimately you need to set the standard, but it needs to be pleased by more than just you. In fact, with my clients now, I'm building out unity councils, which is an internal leadership team to make sure that, Hey, there's a keeper of the culture.Even when the doctor is heads down looking for another canal and an upper first molar for a root canal, there's keepers of the culture all the time, and it's not this environment where. when the cats away, the mice will play that's most environment. So you have to build in these fail safes and it all goes back to building trust and rapport one on one on one on one and making sure that you never take that for granted.Yeah, Michael: man. I think I'd feel like. If I wasn't in the office and I saw, dude, like maybe like a camera, I heard like one of my employees or somebody say, like, that's not how we do things around here, but oh my gosh, like, this is amazing, you know? David: Her name was Sam. I called her my sheriff. Yeah, that's good. There were certain standards, like we had our mission, our vision, our values, and then certain non negotiables.And if somebody crossed that line, I was rarely the person that had to move them and remind them. Um, usually the nudge was done by Sam or somebody else. Michael: Yeah. And so now today, how can someone introduce that peer to peer coaching, uh, within their team? Let's just say like somebody, one of our listeners are listening right now and they're like, I love this.I'm going to do it in our team meeting tomorrow. I'm going to say peer to peer coaching. Is that how it just kind of works or? David: No, no, it's a process, because this stuff is so valuable, it takes some time and this is where I kind of advocate playing favorites as a leader. Like you have to know the people who are committed organically to the practice.And the more of those people you get on board, the easier it is, but it's not going to be a all in type environment. It's just not how change typically works. I did a bunch of training and executive coaching. And if you go into a big organization, like say I bought your big company and I'm coming in as the new CEO or the turnaround guy or whatever it is, I.Immediately make the assumption that there are going to be a third of the team that's on board a third of the team. That's off board. They're going to be resistant. They're going to hate whatever ideas I come up with, even if it's good for them. And then there's the neutral third that could tip in either dimension.So I want to know always who are my loyalists who believe in what we're doing here? And I bring them in real close. I make sure I understand their ideas. I make sure that they're my feedback mechanism because I can't see or hear everything that happens in the practice. Not that they're informants, but they're the keepers of the flame, so to speak.If you get that rock solid, those people in the middle third will usually get on board because they they're not negative. They just aren't real leaders yet. And so what you're doing is understanding that. Leadership isn't about creating followers. It's about creating other leaders. And then that bottom third, they have an option to get on board or get out of the way.And sometimes you have to be that clear in the language where you start coaching them. And if coaching them isn't working, then you start telling them if they still don't maintain the standard, then you have to collide with them and say, Hey, listen, like, you know, either through your, verbal warning or written warning process.Like if you can't play at this level, you can't play this game. And so it's a tricky process, but you have to start infusing that into your culture. My, my team called it, uh, welcoming feedback. It was one of the core tenants of our operation and I didn't come up with it. They came up with it. So they wanted an environment where they felt like they could give me feedback.They could feel comfortable with me giving them feedback in real time on the fly. But. Hygienists would say, Hey, listen to the assistants. It would work better with the flow. If you did this or scheduling might give feedback because ultimately we're innovating all the time, right? Peter Drucker said that a business, because the purpose of a business is to create a customer, there are only two real functions, which are marketing and innovation.All the rest are just costs. So if you have that peer to peer coaching going on all the time, you're finding these little friction points, you're finding these little frustrations, and you're turning those into innovations. So that's the magic of what happens when you start doing peer to peer coaching, where everybody is a coach and also a, you know, a coachee. Um, but it's, I'm not, I'm not going to lie to you and say it's simple. We have to build it from the ground up. And that starts with. One on one conversations, make sure the standard is clear. Some of that standard is an obvious standard, like things that you can see, things that you can measure, but a lot of it is an emotional standard.Like what are the core values here? What is the behavioral standard emotionally here? And one of the things that my team came up with was, was out loud laughter. And when we put it on the board, I was like, okay, I'll concede. Like, that sounds good. And then I'd sit in the hallway and I could hear laughter from four operators and I'm like, Wow.Like that's creating trust. That's creating experience. That's creating value. So sometimes I don't think we really get the best ideas for our organization because we think we have all the ideas, but when you allow some of that, um, self managing team and stop trying to create followers and start to create leaders, Amazing stuff that you can't expect really starts to happen.Yeah. Michael: Nice, Dave. Awesome, man. I appreciate your time. Any final pieces of advice that you want to give to our listener? David: Yeah. if I were going to give an advice to listener, assuming that you're in a situation that's probably a little uncomfortable because most doctors are, one, know that it's normal.Because dentistry is hard. Being an entrepreneur is hard. Some of you are parents, that's hard. And you're never, ever, ever going to negotiate the standard. You want to be excellent at all of them. So you're probably feeling guilty that you don't exercise enough, or you don't sleep enough, or you don't socialize enough, or you don't spend enough time doing this or that.So my words of advice would be get rid of the guilt and shame. Um, and just get better because when I look around the landscape, dentistry is really a golden ticket. Meaning like if you can do a good job at dentistry, you can get a great associateship. If you can be a good entrepreneur and a great leader, you can create any lifestyle that you want.And that's, you know, to make what a dentist make, you might have to be a high level exec working 80 or 90 hours a week, flying all over the place. So don't lose sight of that golden ticket that you have. And also make sure that. Whatever path you're following isn't somebody else's vision and version of success.Because I see a lot of dentists want to be the next, this doc or that doc. And ultimately, you know what your path is. So don't be afraid to be an N of one and customize it completely to what you want. You can do whatever procedures you want. You can see whatever kind of patients you want. You can take. In network, out of network.Some of these things you can see it early, but you can build into it as you build up your reputation and skills. But the paralleling craft to your clinical craft will always be leadership. Because if you can lead yourself, you can lead a team. And if you can lead a team, you can lead your patients to better healthcare.So, that would be my parting shot for you. Michael: Awesome. So, if anyone has any further questions or concerns or wants to reach out to Dave, Dave, where can they find you? David: Well, I release a weekly podcast, it's called the Relentless Dentist. It's been around for about a decade now. Hard to say that. So there's lots of episodes and content free of charge there.If you want to get to know me better, I just created a dentist to send quiz. It's a video quiz. That's designed to help you reveal the hidden potential in your dental practice. I can give you a link to that or they can find it on my website and my social media on Instagram. Um, so I'm not as Deon Sanders would say, I'm not hard to find.Michael: Yeah, I know that's awesome. So that's all going to be in the show notes below. So definitely go check them out. And Dave, thank you so much for being with us. It's been a pleasure and we'll hear from you soon. David: Michael, thanks so much. You're a great host. Michael: Thank you so much for tuning into this episode and thank you Dave for being a part of the podcast. Again, really insightful, wonderful advice that you always bring to the audience, you the listener. So we really, really appreciate. If you want to ask him any questions or concerns, you can definitely do so by joining our free Facebook group, The Dental Marketer Society.And there you can talk with any of the guests that you've heard in the past or myself and, uh, interact with more of our listeners. Or if you want, you can go in the show notes below, look for Dave's name and click on the links and just reach out to him directly ask him any questions or concerns there. But we appreciate you tuning in and Dave, thank you so much again for being part of the podcast. Now, are you dreaming about having that wonderful, engaging Instagram, or it's Facebook or it's your TikTok presence, right? For your pediatric practice? Seriously, let's turn that into a reality.And one of the first steps you want to do is you want to start with understanding your patient's families. It's a game changer for your Instagram engagement. And in the Pediatric Dental Marketing course, which is a course created by Manal Sampat and myself, both of us, we teach you exactly how to create and grow with a purpose.your Instagram. Among many other things, that's one of the things we teach you. But lately we have received a lot of marketing questions on Instagram for pediatric practices. So I wanted to show you exactly what we cover. Now, when it comes to what's inside the Pediatric Dental Marketing course specifically for Instagram, we talk about Literally from the beginning to the end, how to get your bio getting started, your Instagram stories, the ideas you need to start implementing the insights that you need to look for on Instagram, the QR code and the saved content, how the algorithm works, what posts you need to do.And guys. She has you covered, Manal has you covered on how to schedule the post, what to post, 365 days out of the year. thinking is out of that, right? Like we got you covered. The type of hashtags, the reach you need to be looking for when it comes to hashtags, finding local influencer parents, and so forth.Then we dive into how to make the reels. And she dives into the training, finding trending audio all the time, scheduling your reels, download the Instagram reels checklist on the course all the ideas that we have for you. And so much more. Let me go even deeper and talk about team activity, how to get your team on board, the videos you need to start creating and so forth.The scheduling, how to create the content on Canva, which is a free platform, how to create custom templates, videos, flyers, worksheets, presentation templates, things like that for your Instagram. And also we cover the ads as well and how to specifically do the ads so that they can reach their maximum potential and obviously attract new patients.This is just a little sliver of what's covered. When it comes to Instagram in the pediatric dental marketing course, you'll dive into 30 plus units covering modern marketing basics, digital basics, digital marketing, social media marketing. And of course. I helped create the course. We also talk about ground marketing strategies, ensuring you're not just attracting, but deeply connecting with your community.I talk about how to get into daycare public schools, private schools, pediatric medical locations, chamber of commerce, businesses, learning centers, Uh, kumon Learning Center, small businesses, martial arts, Color Me Mine, indoor playgrounds, fitness facility.I cover an enormous amount of things on how to get into the community and other businesses when it comes to the pediatric dental marketing course. So you can check that out, but get your hands on these evergreen tactics, learn the art of engaging content creation, and even explore the magic of effective Facebook, TikTok, and Instagram marketing.Discover how enjoyable and rewarding marketing can be. And watch your pediatric dental practice flourish both online and in your community. So click the first link in the show notes below and see what this course has done and is doing for other pediatric practice owners. And at the same time, click the link If you just want to be nosy and see everything that's included inside of this course, which we continue to add to it, right? Every single month. And we have our monthly office hours where you, me and Manal sit together. Once a month, and we talk strategy and we talk how we can improve your practice. If you want to see all that, just click on the first link in the show notes below and you're able to look into the pediatric dental marketing course a little bit more.And if it's a good fit for you, we would love to see you in there. So click on the first link in the show notes below to check it out more for pediatric practices only. Awesome. So thank you so much for tuning into this episode. I really appreciate you and I'll talk to you in the next episode.‍

Today I want to tell you about our sponsor for this episode,  Olsen  Dental  Chairs!‍‍Imagine you're a dentist and you spend your whole day around the chair...   Well, Olsen has over  40 years of experience in making those long hours as comfortable as possible for both the dentist  and the patient! ‍If you're a dental professional looking for high quality, cost effective, dental equipment, check out Olson dental chairs!Click this link and mention this episode for a limited time FREE installation with your purchase!‍‍Guest: Minal SampatBusiness Name: Minal SampatCheck out Minal's Media:Website: https://minalsampat.com/CE On The Beach 2024: https://ceonthebeach.com/ (Discount code for $150 off registration: TDM150)Minal's Book: Why Your Marketing Is Killing Your BusinessInstagram: https://www.instagram.com/minalsampatllc/‍Other Mentions and Links:SmileConCapCutCanvaAruba Marriott Resort & Stellaris Casino‍‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:What are the steps to empower team members to take action and be excited about marketing?How to create incentives and fun goals for team members.How can I scale my incentives based on growing team size?YOU have to be excited and engaged if you want your team to feel the same.How to choose the right team member to spearhead a marketing team.Tips on a successful social media marketing campaign. How to get started AND stick with it.‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: All right. It's time to talk with our featured guests, Manal Sampat. What's up, Manal? Minal: I'm doing great. How are you? Michael: Not as good. You travel a ton. Where have you just, You came from SmileCon, right? Recently? Yeah. Minal: Yep. I spoke at SmileCon in Florida before Florida, I was in Aruba before Aruba, I was in Pennsylvania before Pennsylvania.I was in Virginia. I don't even know. It's, it's been, it's been, uh, it's been a lot of travel, which is amazing because I, I love to travel and I get, I love to speak. So it works out. Michael: Yeah, that's good. So then I know in SmileCon, you, you did quite a bit of, uh, workshops. If you don't mind me asking, like, what's your favorite topic to discuss?When it comes to marketing, Minal: can you, I mean, it's like asking you to choose between your children.I don't know what would be my favorite topic. I mean, I love everything. I love internal marketing. I love social media. I guess my best feeling is to provide the tools for people to implement. you know, for my thing, no matter what I'm teaching or how I'm doing the workshop, I want to implement, like, for example, like, I just spoke at SmileCon and some other meetings, and like, I have, you know, doctors messaging me saying, hey, I just implemented this, or I just did this, and oh my god, I can't wait, or I'm now obsessed with doing reels, I love it, right?And that's what I want, like, end of the day. No matter what topic I'm hearing about or how deep dive you go into marketing, any kind of marketing, it's getting somebody super excited and having them take action because that's what makes it work is the action. So if they can do that, it's amazing. Michael: Yeah. And I feel like a lot of the times the doctor, the practice owner may come excited or even the office manager, but the rest of the team really isn't all that excited or they're not ready for it.Or maybe they excited one day or two days and then they died down. Right. So. Talk to us if you can give us like a step by step process or system on how can we get our team excited and continue to be excited about marketing? Minal: Oh, it's, I think that a lot of it comes down to making sure that your team is one, they understand your goals.And to the house, they get incentivized. There's something in return coming up because you have to realize the team members are busy. They're already busy doing their actual job. So if you want them to now work on your marketing so that you could grow your practice, there should be some sort of give and take, right?Creating simple systems like, Hey, guys, our goal for this month is. So we are at 80 right now. If we get 100 new patients and everybody gets this, or you create incentive based on who's scheduling the patients, right? Or you can say, hey, our goal this month is to get 30 new reviews. So, let's go ahead and create a goal and create an incentivization.Now, for some team members, it works well, if they're individually incentivized for others, it works where it works. Well, if they are creating a, a, Big team kind of, you know, if you reach together with 30 reviews, we're all going to go and get many and patty. So I like we're all going to go for a happy hour or something like that.But you want to create a goal. I have a lot of practices and I get practices at my own events. Um, you know, from anywhere between 3 to 18 team members, they literally fly them to the destination events that I throw and they bring their team members and usually they make that happen as hey, let's let's reach this goal.And if we reach this goal, then we can all go to Aruba. We can all go to Turks and Caicos. We can all go here. and so now the whole team is excited and moving towards this goal because they want to do that. The first thing is you need to create some sort of excitement, incentive around it, just because not everybody's organically going to share your practice.And if any of the listeners here have my book, chapter five of my book, where I say teamwork. literally goes through the exact systems of creating and getting your team excited about marketing. So it's, it's, and it goes through the steps of how do you start with it. It goes through the steps of, you know, what you need to do as well.So it's super, once you start implementing it, it becomes easier. Michael: Gotcha. Okay. So then you mentioned incentives to provide of all the incentives you've seen your clients, practices, people you've spoken with what has been the best, like Oh, yes, this is really going to keep the fire lit under Minal: the team.It's very hard because I work with practices who are one providers to practices that are 60, 70 locations. So their incentive package and how they work their system is very different. If you are a smaller practice. Then, yeah, clearly you have you could do individually in civilization or a group one. If you are a multi location, then you have a lot more team members, right?So it's not easy for you to fly 50 team members to some kind of a location. Maybe you fly your management team or your. Marketing team or your clinical team. So it depends on it. You know, your practice culture, you know, your team members, you know, is it going to work well as a group celebration for reaching your goals or individual incentives or perhaps both or maybe taking them out for, you know, some sort of a destination kind of event or whatever it is retreat or however you want to call it.It really. comes down to your specific. I have practices who do as simple as 5 for every new patient that we scheduled or all the way to, hey, we are going to fly to whatever, and take everybody with us. So it just really, it just really depends. Michael: Gotcha. Okay. And then what if they are trying, like, I've seen this before where they're like, yeah, they're excited.They're, they're trying to reach the goals, but month one, they didn't month two, they didn't now they're getting demotivated month three month. And then they just kind of like, we just doctor, we can't reach it. We need. More money for ads, or I don't know, something, Minal: do you not? Yeah, so it's, it's different, right?So what I used to do was, Michael, I used to be the marketing ambassador for a dental practice. because of that, I did this every month. And the way that I kept the team super excited was every single month, I held a 90 minute meeting. Now, this wasn't like a meeting of like, here's a memo. This is what we are doing, right?Like, no, this will be a fun meeting. So I used to come up, I came up with this game, like a Jeopardy, like a Jeopardy game, but what I would do is, um, we'll, you know, shut down in the lunchtime. Get everybody gets lunch. You know, the lunches at the practice and they know this is a team meeting and I would create the jeopardy game and then in the jeopardy game, I would have all the questions, right?It will be clinical questions from desk questions, but also marketing questions and then all of the questions will have points. 5 point question. 10 point question. 20 point question bonus. And I would divide the team into different departments. So depending on how big your team is or how big your practices are, you could divide them into teams and you create a competition.And what people have to do is, because they know these questions are coming, this is where you add everything, something new you implemented. Perhaps you are doing a whitening promotion this month, or perhaps you change your FA, right, your financial agreement this month, or perhaps you change your script, for something with clinical, or something with the front desk.Whatever it is, you come up with all the questions, and you put your team members in smaller teams. And now you create a competition where you run this meeting as a fun team activity, and you would be shocked how much they all got excited every single month with everything we were doing, including marketing.And we will have a winning team and the winning team will get like some kind of a prize or a gift card or whatever it is, whoever it's in the winning team, and they would literally study. So they would go on like if they know the team meeting is scheduled for next week, like the week before I would start getting questions, they would be on the website.Checking out what promotions we are running, or they would be on like the social media checking it out, or they will, the clinical team will be asking the front desk team. Hey, what did you guys change this month? And you know, vice versa. And they all got super excited for this game because they knew it was happening.There was a winning team. There was all this fun questions. And it was a great way to learn because instead of creating. a memo, again, nothing against memo, but that could be boring. But now you would have some sort of a question. Hey, we just changed our appointment time for new patients this month.And then people were like, what is our new appointment time? And then, you know, the team, I would get buzzers from Amazon. They're like 20 bucks you get. So it's like buzzer. Everybody's trying to buzz and everybody's trying to, you know, get super excited about it. And it's amazing. It's super fun. And now everybody's talking about, oh, the new appointment time that we have for the new patient and the entire team is present there.So everybody knows about it. Everybody's making a note. And I did this every single month. And then during that same meeting, I would share the goals. I would share whatever, You know, where we are trying to be, whether it's marketing, because again, I was a marketing ambassador. So I did the whole marketing part.What do we, what results do we want? How are we working as a team? Where are we really lacking? What do we need to do to accomplish that? And it worked great. if you want to keep your team excited, you have to be excited. And you have to show that excitement to them, right? Like I would even go in and at the, at the lunch, at the lunch room, I would, I would have a graph or even in the dry erase board.I will tell them where we are every single day with our new patient numbers. So every single day they came down and be like, okay, we are at X. Well, this is our goal. So I'm like, are those people calling? Are we converting them? What do we need to do? And tell me what I need to do at my end. Sometimes they will come to me and say, Hey, next week schedule is falling apart.Can you go ahead and push out some social media ads? You got it. I'm going to push out some social media ads. Let's go ahead and do this. So there was this full on communication. Every day that I just kind of posted information, so they all knew where we were. But on a monthly basis to show them how excited we were, the doctors were, and I was, and the management, the team members were now excited too.Because if it's not in front of you, you're going to forget about it. It has to be in front of you. You have to get excited about it. Michael: Gotcha. So, one key thing that I feel like you're talking about too is, you kind of give the accountability to one person. In this scenario, it was you, right? So, who do you recommend, if it's a smaller practice?You know what I mean? Who can we give this accountability to and then almost kind of like train them to do this? Minal: It's easy. I mean finding the person who we want to be accountable one day how to be somebody that is organized So they could take on this task and they could stay organized with it. But the second is the personality They need to have like a fun energetic personality where they can actually help with marketing and with you know, capturing Content for social media or like working with the team and getting them excited because they are excited.Right? So you do need the personality. So organization personality. And then the third part is you want somebody who is also okay with tech. You don't want somebody who absolutely hates technology or is not even themselves on social media. You know, that doesn't help you because they don't understand how it all works.So those are the three things and you want to give them extra time. So you may be thinking of somebody already on your team that you have. and you can easily give them two hours extra a week is what you would need to get started with. And then you could add more and more and more, but you could get somebody on your team, or you could put out an ad and get a part time person who can come in.Or maybe you have a niece, a nephew, a daughter, a son, a friend, somebody, you know, uh, who's totally into this kind of stuff. And they can come in and kind of help out to for for few hours a week. So you can easily do that. The reason I said that you want somebody in charge of it is because, as you and I both know, when it's everyone's job is nobody's job.Yeah. So, somebody needs to take on the ownership of this and get excited and get the doctors and share with the doctors so the doctors are also excited. And this is true for the doctors. You need to be excited. You need to be excited because I sometimes get a lot of team members who are super excited and they will call me and be like, the doctor just won't take photos and videos.Doctor, this is your business. This is your practice. If you don't take photos and videos, why should your team care about your marketing? Right. Why should they even put anything in? Because you don't put anything in. So that's just some real side talk And if you are uncomfortable with photos and videos, perhaps select a brand ambassador, like a practice ambassador for your practice who can interview you or show it.But at the end of the day, it's your business and you're as a leader. How you act and what you do is what the team sees. You are the leader of the practice. You are the owner of the practice. So if they don't see you doing this or hustling or getting excited about it or sharing about it, then they are not going to do it either.Michael: Yeah, that makes a lot of sense. So then capturing the content for social media, that's super important to have in house, you would say? Oh Minal: yeah, 100 percent because everything happens inside your practice. Michael: Okay, so then they... According to you, like, or your advice, what's the best right now, like today, to be like this is the best type of content you need to capture for social media?Minal: Reels. less than 30 second videos. Videos of what? Oh, so much. This could be anything from a practice culture, to patient appointments, to testimonials, to a tour of your practice, to the team having fun, the morning huddle, you know, the doctor sharing a tip. It's just, it has to be a, Less than 30 second video and the 1st frame of the video, like you could even do a video and photo, photo, photo, photo.You know, you could create 1 video with videos and photos, but the beginning has to be some kind of motion. So the beginning slide of that 30 second video has to be a video and all the listeners here, if you were to go onto my Instagram page, uh, you'll see that I have a couple of reels on there. You'll see that one of those reels is like me in a boat, and you'll see, if you click on it, you'll see that I start with a video of me sitting on the boat, like smiling kind of thing.But then there's like a photo, photo, photo, photo, video, photo, photo, right? But so what it does is, You have, in general, your audience spends three seconds. before deciding if they want to watch your content. Our attention span is three seconds. And because it's three seconds, you have to capture them right away.And if there's movement, they usually are like, what's happening here? Cause we are nosy people. So we're like, hold up, what's going on in this video, right? So you want to always start the first frame with a video, and then you could have fun with a reel where you could combine videos and photos together, things like that.But the first thing is always a video. Okay. Michael: So video first, And everything else later on, how often should we be doing this? Because some people are like, I'm going to do it three times a week or Minal: I mean, you want to share at least four times a week, but you don't have to share a video four times a week.That's, you know, you don't necessarily need to do that. You just need to share consistently four times a week, real photos and videos. And this is why it's so important that your content collection happens inside the practice because you and I both know that. If you see that photo of that stock family wearing their blue shirts and their blue dresses one more time on social media.You know, everybody knows which one I'm talking about. That's not, it just doesn't work. Stock doesn't work. Um, the whole point, like the first word in social media is social. You have to be social. The first word in Facebook is face. You have to show your face, right? The first word in Instagram is Insta. It has to be something that captures their, their attention right away.So these platforms are not even lying to you. They're telling you it's in their names, what they want. So it's not really that hard to figure out what kind of content the hard part is. A consistency staying consistent and actually sharing. and many times I would have practices reach out.They're like, our social media is not working. And I'm like, let's take a look. And they probably shared something three weeks ago and they haven't shared anything since then. So what happens is the algorithm is like, well, you're not showing me any love, so I'm not going to show you any love, right? It's all about how much time you're spending there.It's all about how much time people are engaging with your post, what's going on. So again, if you don't show the platform any love, why should the platform show you any love? So the things are just there. So the trick is to stay consistent. So you want real photos and videos and you want to post every other day.So that comes out to be three to four times a week. And that's totally fine. Photos just start simple photos and videos. If you look at your patient, uh, your appointments, and let's say that you're open for five days a week, and let's say I'm going to be super like conservative, right? And let's say that you only see five patients a day, and you're open for five days a week.That's 25 patients you're seeing a weekly basis. Can you capture four photos? From 25. Yeah, you can. You could capture a photo with a patient with a doctor, the doctor coming in the morning, the team doing the morning team huddle, You could share photos of you guys, you know, going out to lunch together.You could share a testimonial from a patient. So you could share it. Photos and videos and always, just a side note, always get a written consent from your patients, for anything that requires marketing. Yeah. Michael: I know when it comes to pediatrics, it's kind of easy to, you know what I mean? Like, share those photos and talk about it and it's like, it's a cute kid, right?Like, here you go. When it comes to adults, do you ever feel, Manal, like sometimes you're looking at a practices page and you see like, them with the patient, them with the patient, them with the patient, and you kind of grow numb to it. You're just like, oh, another one. Can there be something, a better idea of them with the Minal: patient?Yeah, that's, to be completely honest with you, Michael, my favorite patients for social media are boomers. I have so many clients, practices who are killing it, killing it on social media by showcasing boomers. You know why? Because boomers love you. They are the ones who come on time to their appointments.They bring you cookies. they bring your cards. They know everything that's happening in the practice. They are super supportive. They respect you. They listen to your treatment. So I love to showcase boomers, but you want to do different fun things. So you want, like I mentioned, you want to have a combination between your practice culture.And your patients. So you want to show off your team huddles. You want to show photos of the doctor to the patient. You want to do a high five a great day, or you want to go ahead and create a testimonial, quick testimonial video with your patient as well. So there is so much content that you could do.And again, if you go to Instagram. on Minaal's stamp at LLC. I share all of this. Like I share, give you like nine dental reel ideas. You have them. I actually tell you what to post. Uh, hook ideas. Hook is what goes on the reel. It's a subject line that captures somebody's attention. I share it with you.I have an entire post on how to get your team excited about marketing. So all of those specific tips. You can easily grab, information is always there. It's the overload. And this is why I don't want to give out too much on the, on the podcast. Cause this is what happens when I usually do that.They get overwhelmed and they're like, Oh my God, there's no way I can do this. You can do this. All I want you to do, if you're talking about social, is start with four posts a week. That's it. That's your job. Your job is to start with four posts a week. I don't even care if the same posts are all patient photos of the doctors.It's fine. Just first get consistent with it. Just make sure you're implementing it. Then go crazy with all the trends and what's happening. But the first thing is to get started. It's like working out. You can't just run a marathon right away, right? You have to go slow. You have to practice every day. You have to get your speed up.You have to get your stamina up. You have to work out every day. This is similar to that. So it's harder for you to jump directly into the big stuff. Uh, you know, if I'm here talking about like, go ahead and find this and go ahead and do this and, you know, push it this way where you're creating a different kind of reaction and you're changing how it looks, you're going to.Say, Oh, that's too much. And that's the thing. Just start. Now, if you are somebody who has already started, good for you. Amazing for you. You're doing awesome. This is when you start leveling up and this is when you do start utilizing all those trends and topics and start, creating cross marketing and start collaborating with other people on Instagram and Facebook.Collaboration means whatever you post also goes on their page. You start creating internal contests with your patients. So there's a lot more you could do, but just get started. Thanks. Michael: So just get started four days, out of the week. Yeah. And then how can we just get started with getting the team motivated?Cause they feel like you told us a lot of like amazing stuff, but like, let's just say for example, the doctor's listening, he's like, okay, I have the perfect person in my team. She's going to be able to do this. I call her marketing manager, marketing Minal: director, whatever, marketing manager and marketing ambassador, content, social media manager, the name is just a name.Michael: Yeah. And then I give her what specific duties that she needs to do. Minal: Capture four photos or videos a week and schedule them on social media and then go and engage with them. Okay, and then you only need two hours a week to do that, so you don't need to do more than that. Their job should just be, Hey, look at our schedule.Look at the patients coming in. Let's highlight the patients that are more likely to take photos and videos with us because they love us. They're amazing. They're awesome. Let's capture a review from this patient. Let's go ahead and take a photo with this patient. Right? Let's go ahead. We have a team meeting coming up.Let's make sure we take a photo of the team meeting. So on a Monday morning, they should just look at the whole schedule and be able to tell what photos they're capturing. And then what I do is you always want to take photos and videos and create into a library. So let's say you did a team meeting and you took 20 photos.Don't share 20 photos only share 5. Save the 15 for future, right? So, because you will have those times where you have a lull or it's not, it's crazy busy and you don't have time. But if you have a library of photos, you can always take those photos out and just share them. So, you know, take a lot of photos, keep the library open, but their job should literally be take four photos and videos.Start with our patient base and what our team's doing. And let's just share that. And once we do that. This is when we can start adding more and creating it But yes keep it if you are brand new starting at this and you're talking to a team member also don't overwhelm them Keep it very simple for Michael: them as well Gotcha.Okay. This has been fantastic. So besides that I know You got something coming up pretty big which is I mean, you got a lot of things pretty big coming up, but... Minal: Uh, no, you're kind. Uh, yeah, I have CEO on the Beach in Aruba coming up. So, I'm super excited. So, CEO on the Beach is a destination conference, pretty much.Um, you know, I've done it, uh, I called CEO on the Beach because I grew up in St. Thomas, and... Beach is my thing. Island life is my thing. So, done the event in St. Thomas, have done the event in Turks and Caicos in 2023. And in 2024, it's going to be in Aruba! And it's super fun. It's all different topics. There is marketing, there is practice management, scheduling systems, there is clinical topics.I have amazing speakers coming. There's panel discussion. And like I said, everybody, you know, depending on who they are, your team members are welcome to join us. So, it's a fun event. How many days is it? So it's one full day is three days, but it's different audiences, right? So one full day is for coaches, consultants, speakers and companies in the industry.And then there are two half days for dentists and teams. And I say half days because you're in Aruba. you know, so we start at 8 a. m. We end at 1 p. m. Because I know none of you are going to stay inside in a room in a conference room in Aruba. Yeah. So, uh, yeah. And then, um, I'm kind of the event see on the beach.My, it's known for like epic beach parties, like in Turks and Caicos, we run the number one beach in the world for like a dinner and sunset and dancing and all the fun stuff in Aruba, the beach party is on a private island with flamingos. Michael: That's pretty cool. Yeah. Minal: You know, I kind of want to provide experience.Like, if you're coming to Aruba, that's awesome. And you write it off as a workation because it's a work trip, so you're writing that off. You're also kind of, you know, doing that. But at the same time, I always want to do the beach parties are my way of doing something that you won't otherwise do, right? So this, going to this private island and Being there checking it out, seeing actual flamingos, uh, you know, on the islands, interacting with them and stuff.So the beach parties are epic. They are pretty fun and people come with family and friends. Like, they really make it into a workation because the hotel gives a group room rate for over a week. So most The people come with family and friends and it becomes into a big, uh, big like networking event, but lots of fun and learning at the same time.Michael: That's nice. What's the hotel that, or is it already kept Minal: out or now? Yeah. Yeah. Everything is, I mean, we are, we are 50 percent full. This is not till July 2024. It's already 50 percent full. so it is in Aruba Marriott and Stellaris. So that's the, that's the hotel and the dates are July 25th to 27th. Michael: Okay.So there's going to be a link to that in the show notes below. And at the same time, if you type in TDM 150, you get a pretty awesome discount. So type that in there, TDM 150, and then that's also going to be in the show notes below as well. But any final pieces of advice, Manal, that you want to give to our audience?Minal: Um, no, like I said, if you're just getting started, keep it simple. Your job should just be to stay consistent. Just, it's just like working out. If you want to get better, you know, if you want to get in a better shape, you just have to show up every day and you just have to work out, right? You can't work out once a week and then don't work out three weeks and then go back to it.So keep it super simple. If you are somebody who has already started it and you are like, yes, I'm ready to. Level up. This is when you start using the trending sound. This is when you start getting more creative. You can use platforms like Canva and CapCut for like your videos and stuff as well.So you could start getting a lot more stuff. And if you're already on it, you're probably much following some of those trends as well. And then, as I said. Be excited about it. Like share those numbers every day or on a monthly basis, create fun meetings for the team so that they're excited about it and they get to see you and they get to see how amazing this is going to be.And they are into it as well. So remember, you are the leader. How you show up for this is how your team's going to show up for this. that's a big part of this. And the practice that I was a marketing ambassador was 25, 000 patients and like 40 team members. So I had a lot of writing on, you know, I have to create all 40 team members to get excited.So it could be done. You can totally do this. Baby steps, just baby steps. Michael: Baby steps. Awesome. So guys, thank you so much for tuning in. It's been a pleasure, but at the same time, and I'll thank you so much for being a part of the podcast. It's been a pleasure too. And at the same time, if you guys want to go in the show notes below.Click on any of our links to reach out to her and then check out CE on the beach in Aruba and type in TDM 150 just to go check out that awesome discount. Okay, it's awesome. Thank you so much for tuning in and we'll talk to you in the next episode Thank you‍

I'm excited to announce that the Pediatric Dental Marketing Course is officially open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success, and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! https://pediatricdentalmarketingcourse.com/‍‍Welcome this week's MMM! In this episode, I dive more into ChatGPT and how it can revolutionize your dental practice's rewards program and enhance patient retention. Join me as I explore the innovative ways that AI-powered ChatGPT can assist you in creating personalized and engaging loyalty programs that keep your patients coming back for more. From tailored incentives to effective point systems, discover how leveraging ChatGPT's expertise can take your dental practice to new heights, fostering lasting relationships with your valued patients. These outlines might be the next step to building an exceptional rewards program that not only boosts patient loyalty but also ensures their oral health remains at its best!‍Drop in on this week's episode to walk through step by step how to utilize ChatGPT to increase retention!‍Other Mentions and Links:ChatGPT‍Prompts that I use in the video:‍PROMPT:I'm a dental practice. What are some reasons why patients might stop using my services? What can I do to address these issues and keep patients engaged?‍What ChatGPT said:Patients may stop using a dental practice's services for a variety of reasons. Here are a few, along with potential solutions:Cost: Dental care can be expensive, especially for procedures not covered by insurance.Solution: Provide transparency about costs upfront, offer flexible payment plans, and work closely with insurance companies to maximize benefits.Inconvenient Location or Hours: If your office isn't easy to get to, or doesn't offer appointments outside of normal business hours, this could deter some patients.Solution: Consider expanding your hours of operation, offer weekend or evening appointments, and ensure your location is easily accessible by public transit or has sufficient parking.Negative Experiences: A bad experience during a visit, such as painful treatments, can scare patients away.Solution: Focus on patient comfort, use gentle techniques, provide clear explanations about procedures and manage patient expectations to minimize discomfort and fear.Poor Communication: If patients feel that they're not being heard, or don't understand their treatment options, they may seek care elsewhere.Solution: Encourage open dialogue, listen carefully to patients' concerns, provide clear explanations and present all treatment options.Long Waiting Times: Spending too much time in the waiting room can lead to frustration.Solution: Streamline office processes, implement efficient scheduling, and communicate clearly with patients if delays are expected.Lack of Personal Touch: Patients like to feel valued and appreciated. If they feel like they're just another number, they might leave.Solution: Show genuine care and interest in your patients. Remember personal details, make the environment welcoming, and ensure all staff members treat patients with warmth and respect.Outdated Equipment or Techniques: Patients might feel uncomfortable if they perceive that your practice isn't keeping up with the latest dental technologies or methods.Solution: Regularly update equipment as needed and continue education for you and your staff to stay abreast of the latest dental techniques and treatments.Lack of Comprehensive Services: If patients have to go elsewhere for certain procedures, they might switch to a provider that offers comprehensive services.Solution: Offer a wide range of services, or establish partnerships with specialists for easy referrals.In addition to these solutions, consider surveying your patients regularly to identify any unmet needs or areas for improvement. Also, maintain a strong online presence and positive online reviews, which can help attract and retain patients. Providing a consistent, positive experience will encourage patients to stay with your practice long term.‍PROMPT:Are there any loyalty or rewards programs that I could offer to incentivize patients to continue using my services? What rewards or benefits would be most appealing to my target audience?‍What ChatGPT said:Yes, loyalty or rewards programs can be a great way to encourage repeat business and foster patient loyalty. Here are a few ideas:Points Programs: Patients could earn points for every visit, which they can redeem for a discount on future treatments. You could also give bonus points for referrals or for scheduling regular six-month check-ups.Referral Rewards: You could offer discounts or even free basic services (like cleanings) for patients who refer new customers to your practice.Membership Programs: For a monthly or yearly fee, patients get access to certain services at discounted rates. This could be particularly appealing to patients without dental insurance.Family Discounts: Offering special rates for families or couples could incentivize people to bring their entire family to your practice.Special Promotions: Regular promotions on certain services can help to keep patients engaged. For instance, a teeth whitening discount during the holidays, when people want to look their best for family photos.Birthday Perks: A small gesture like a free service upgrade, discount, or even a non-dental gift on a patient's birthday can make them feel appreciated and special.Patient of the Month: Spotlight a patient of the month and offer them a special perk. This not only rewards the patient but also fosters a sense of community among your clientele.As for which rewards would be most appealing, it can depend on your patient demographics. A survey could help you understand what your patients value most. Younger patients might appreciate discounts on cosmetic services like whitening, while older patients might value discounts on restorative work. Families would likely appreciate discounts for children's services. Regardless of the specifics, the goal should be to make patients feel valued and that their loyalty is appreciated.‍PROMPT:I need you to create a comprehensive "loyalty program" that has all the features stated above. This loyalty program needs aid and address the issues and reasons why a patient would stop using my services.What ChatGPT said:Absolutely, here is an example of a comprehensive loyalty program named "Smile Rewards."1. Smile Rewards MembershipAnnual or Monthly SubscriptionPatients can join the Smile Rewards membership for a yearly or monthly fee. Benefits of membership include:Two free check-ups and cleanings per year, which encourages regular dental visits.A discount of 10% to 20% on all other treatments, making your services more cost-effective.Priority scheduling and shorter waiting times, addressing the issue of long waiting times.Family packages available for a discounted rate to encourage whole family dental care.2. Points for Visits & TreatmentsEarn Points on Every VisitPatients earn points for every visit, regardless of the type of treatment. The number of points could depend on the cost of the treatment. These points can be redeemed for discounts on future treatments, encouraging ongoing engagement.3. Birthday Bonus PointsCelebrate with a GiftMembers receive bonus points on their birthday, which can be used to further discount treatments or get a free dental product, such as a professional toothbrush or whitening kit.4. Referral RewardsRecommend and EarnWhen existing patients refer a new patient, both receive a reward. The existing patient could get extra points, and the new patient could get a discount on their first treatment. This helps encourage patient referrals and grow your client base.5. Special PromotionsSeasonal Discounts & MoreMembers get access to special promotions throughout the year. This could be discounts on teeth whitening during the holidays, or discounts on other services during Dental Health Month. You could also consider having occasional 'double points' days.6. Patient of the MonthRecognition and RewardEach month, spotlight one patient as the "Patient of the Month." The selected patient could receive a unique reward such as a free service upgrade, additional reward points, or a gift card to a local business. This not only rewards the patient but also fosters a sense of community.7. Access to Latest Services & TechnologiesStay Ahead with Smile RewardsMembers get early access to any new services or technologies you introduce, ensuring they feel they are receiving the best and most up-to-date care.By offering a comprehensive program like Smile Rewards, you address common reasons why patients might leave while also providing incentives that encourage loyalty and ongoing engagement with your practice. The result is a program that adds value for both your practice and your patients.‍PROMPT:I need you to come up with compelling, enticing rewards that patients receive when they decide to redeem their points. These have to motivate/ encourage/ excite the patient.‍What ChatGPT said:Absolutely, here are some enticing rewards that you could offer when patients decide to redeem their points:1. Free Teeth Whitening Session: A smile can be transformed by teeth whitening, and offering this as a redeemable reward is a great incentive that can significantly enhance a patient's confidence.2. Electric Toothbrush or Water Flosser: Offering high-quality dental products like a professional-grade electric toothbrush or water flosser is a practical reward that patients will appreciate and use daily.3. Free Oral Hygiene Products for a Year: Imagine not having to worry about buying toothpaste, floss, or mouthwash for a whole year. This would be a useful reward and a constant reminder of your practice whenever they use these products.4. Cosmetic Dentistry Discounts: A significant discount on a cosmetic dentistry procedure like veneers or bonding can be a strong motivator for patients interested in improving the aesthetic appeal of their smile.5. Denture or Orthodontic Discounts: For those needing these treatments, a substantial discount can be a major relief financially and encourage them to proceed with necessary treatments.6. Spa or Wellness Center Gift Cards: A relaxing day at a local spa or wellness center could be a compelling reward that adds a personal touch.7. Dental Insurance Premiums for a Year: If feasible, covering a patient's dental insurance premiums for a year would be an exceptionally enticing reward.8. Advanced Dental Hygiene Session: A session with a dental hygienist who would provide personalized advice on how to take care of their teeth and gums based on their oral health would be both educational and beneficial.9. Limited Edition Dental Products: Offering limited-edition dental care items like themed toothpaste or toothbrushes can be fun and exciting for patients, particularly for younger ones.10. Complimentary Sedation Dentistry: For patients who experience dental anxiety, this reward would allow them to undergo necessary procedures in a more relaxed manner.These rewards provide a mix of practical benefits and luxury experiences. They not only encourage patients to continue using your services but also promote good oral hygiene habits and overall wellness.‍PROMPT:Can you make the rewards less about dentistry and more about lifestyle? My target audience are mothers who have a family. Between the ages of 25-55. They live in a suburban area. Income range is 50k to 150k.‍What ChatGPT said:Certainly, it sounds like the rewards you're looking for should be more family-oriented and cater to a suburban lifestyle. Here are some ideas that may appeal to your target demographic:Spa Day Packages: A relaxing day at a local spa, possibly including services like massages, facials, or body treatments. This would allow them to take some well-deserved time for self-care.Local Restaurant Gift Cards: Gift cards for popular local restaurants would give them an opportunity for a family dinner or a night off from cooking.Subscription Box Services: This could include a year's subscription to a popular meal kit service, a book club, or a monthly craft box for their kids. These services offer both convenience and entertainment value.Local Entertainment or Activity Passes: This could include tickets to local theme parks, zoos, or museums. They would provide a fun day out for the entire family.Fitness or Yoga Class Passes: A package of passes to a local yoga studio or gym can help them focus on their health and wellbeing.Gardening Gift Sets: If they have a garden, a gift set with high-quality gardening tools, seeds, or decor could be appreciated.Home Cleaning Services: Free professional cleaning services for their house. This provides convenience and frees up their time for other activities.Cooking Class Vouchers: For those interested in culinary skills, vouchers for cooking classes in a local culinary school or online could be enticing.Online Shopping Vouchers: Gift cards for popular online retailers can give them the flexibility to choose something they need or want.Professional Family Photo Shoot: A free session with a local professional photographer could provide cherished family memories.These rewards should provide meaningful experiences and conveniences to moms living in a suburban area, fitting well within their lifestyle and interests. Remember to regularly update and refresh the rewards based on feedback to keep the program appealing and relevant to your audience.‍PROMPT:Now please make a very detailed and comprehensive Loyalty Program. Make sure it includes the rewards. The features. The benefits.‍What ChatGPT said:Sure, I'll consolidate the elements we've discussed into a detailed, comprehensive loyalty program designed for your target demographic:Program Name: "Family Smile Rewards"1. Membership EnrollmentPatients can sign up for Family Smile Rewards by paying a yearly or monthly subscription fee, providing immediate access to benefits. Family packages are available at discounted rates to encourage comprehensive family dental care.2. Points SystemMembers earn points for every visit. The number of points depends on the cost of the treatment, incentivizing regular dental visits and treatments. Points can be redeemed for a variety of lifestyle-oriented rewards.3. Birthday Bonus PointsTo celebrate their special day, members receive bonus points on their birthday. This offers an annual boost in points that can be redeemed for rewards.4. Referral BonusesWhen existing members refer new patients to the practice, both the referring member and the new patient receive a points bonus. This encourages the growth of your practice through word-of-mouth.5. Special PromotionsMembers gain access to special promotions throughout the year. These might include double points days or bonus points for trying new dental services, encouraging regular engagement with your practice.6. Patient of the MonthEach month, highlight one member as the "Patient of the Month." This selected member receives bonus points, fostering a sense of community and adding an element of fun competition.7. Early Access to New Services & TechnologiesMembers receive early access to new services or technologies, ensuring they feel they are receiving the most up-to-date dental care.RewardsPoints earned through the Family Smile Rewards program can be redeemed for a variety of lifestyle-oriented rewards that cater to a suburban family lifestyle. Rewards could include:Spa day packages at local establishments.Gift cards for popular local restaurants.Subscriptions to popular meal kit services, book clubs, or children's craft boxes.Passes to local family entertainment venues such as theme parks, zoos, or museums.Fitness or yoga class passes at local studios.Gardening gift sets for home gardening enthusiasts.Professional home cleaning services.Vouchers for local or online cooking classes.Online shopping vouchers for popular retailers.A professional family photo shoot with a local photographer.By creating a program that incentivizes regular dental care, fosters a sense of community, and offers appealing, lifestyle-oriented rewards, the Family Smile Rewards program can help to promote patient loyalty and retention, and ensure your practice continues to thrive.‍PROMPT:Provide more detail and information on point 1 for the patient‍What ChatGPT said:1. Membership EnrollmentJoining the Family Smile Rewards program is simple and straightforward. Interested patients can sign up directly at the dental office or through an easy-to-use online portal. A yearly or monthly subscription fee is required to activate the membership.Two types of membership are available: individual and family. The individual membership covers all benefits for one person. The family membership extends the same benefits to all immediate family members, making it a cost-effective choice for households with multiple members needing dental services.The family membership is designed to encourage comprehensive dental care for the whole family. It can cover spouses and children living in the same household, ensuring that everyone has access to quality dental care and the rewards of the program. A family membership also simplifies the process of managing dental appointments and rewards points as everything is consolidated under one account.The cost of the membership has been carefully set to ensure that it provides significant value to patients while also supporting the sustainability of the program. The fee covers the benefits such as free check-ups and cleanings, discounts on treatments, and access to special promotions and rewards.Once the subscription fee is paid, members immediately begin earning points on all dental visits and treatments, and have full access to all member benefits. The membership is automatically renewed at the end of each subscription period to ensure seamless access to benefits, but members have the option to cancel at any time.By joining the Family Smile Rewards program, patients not only invest in their dental health, but also gain access to a variety of benefits and rewards that enhance their lifestyle. The program is designed to provide exceptional value and encourage lasting relationships between the dental practice and the families it serves.‍PROMPT:Provide more detail and information on point 2 for the patient‍What ChatGPT said:2. Points SystemThe cornerstone of the Family Smile Rewards program is the points system, which enables members to earn points each time they visit the dental practice. Here's how it works:Earning PointsEvery time a member visits the practice, whether it's for a regular check-up, cleaning, or a more complex procedure, they earn points. The number of points earned is based on the cost of the treatment or service received. For example, a basic dental cleaning might earn fewer points than a more extensive procedure like a root canal.Tracking PointsPoints earned are automatically tracked and updated in the member's account after each visit. Members can easily check their points balance online or via a mobile app. Additionally, an update on the points balance will be included in appointment confirmation and follow-up emails.Point ExpirationPoints earned do not expire as long as the membership remains active. This means members can accumulate points over time until they have enough to redeem for the reward they want.Redeeming PointsOnce members have accumulated enough points, they can redeem them for a variety of lifestyle-oriented rewards. These rewards are designed to fit into a suburban family lifestyle and provide a range of options to cater to different interests. Members can select from rewards such as spa packages, local restaurant gift cards, meal kit subscriptions, local activity passes, and more.This points system offers an easy and straightforward way for members to gain additional value from their regular dental visits. By tying points to visit frequency and treatment cost, it encourages members to maintain regular dental care and proceed with necessary treatments, benefiting their long-term oral health.The more frequently a member visits the practice, the faster they'll earn points and the sooner they'll be able to redeem them for fantastic rewards. It's a win-win for both their dental health and their lifestyle.‍‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, what's up guys? Welcome back to the Dental Marketer Podcast. This is another Monday morning marketing episode. And let me share my screen cuz we're gonna be talking about chat g p t again. And in this one I want to share with you guys a new, uh, there's many, many ways we can utilize, chat g p t, right?And, and we discussed it in the previous one. And in the previous one we kind of showed you how to make a whole Instagram. Content calendar literally for the year, but I showed you guys for the first, uh, two months, right, that you can pro how, how to create the description and everything like that. And you guys gave us fantastic feedback on that.And so I'm back at it again with another one here with you guys. and this one, um, I'm using the model G P T four, and you can use whichever model to be honest. But G P T four is a little bit more advanced. And the prompt here where we're gonna be talking about is building a loyalty program. And so I asked it.I said, I'm a dental practice. What are some reasons why patients might stop using my services? What can I do to address these issues and keep patients engaged? And this is what chat G P T said, patients may stop using a dental practices services for a variety of reasons. Here are a few along with potential solutions.Number one, cost. Dental care can be expensive, especially for procedure is not covered by insurance solution. Provide transparency about cost upfront. Offer flexible payment plans, and work closely with insurance companies to maximize benefits. That was the first thing you gave me. Two inconvenient location or hours.If your office isn't easy to get to or doesn't offer appointments outside of normal business hours, this could deter some patients. The solution it gave me is consider expanding your hours of operation. Offer weekend or evening appointments and ensure your location is easily accessible by public transit or has sufficient parking.Three negative experiences. A bad experience during a visit, such as painful treatments can scare patients away. The solution focused on patient comfort, use gentle techniques, provide clear explanations about procedures, and manage patient expectations to minimize discomfort and fear or poor communication.If patients feel that they're not being heard or don't understand their treatment options, they may seek care elsewhere the solution, encourage open dialogue, listen carefully to patients' concerns, provide clear explanations and presentation and present all treatment options. Number five. Long waiting times.This is a big one actually. I think even for me, it's a, spending too much time in the waiting room can lead to frustration solution, streamline office processes, implement efficient scheduling, and communicate clearly with patients if delays are expected. Six. Lack of personal touch. Patients like to feel valued and appreciated.If they feel like they're just another number, they might leave. The solution it gives us is show genuine care and interest in your patients. Remember personal details. Make the environment welcoming and ensure all staff members treat patients with warmth and respect. And in seven outdated equipment or techniques.Patients might feel uncomfortable if they, if they perceive that your practice isn't keeping up with the latest dental technologies or methods, the solution. Regularly update equipment as needed and continue education for you and your staff to stay abreast of the latest dental techniques and treatments.And finally, number eight, it gives us lack of comprehensive services. So if patients have to go elsewhere for certain procedures, they might switch to a provider that offers comprehensive services. The solution offer a wide range of services or established partnerships with specialists for easy referrals.And then it goes on to say, in addition to these solutions, consider surveying your patients regularly to identify any unmet needs or areas for improvement. Also maintain a strong online presence and positive online reviews, which can help attract and retain patients. Providing a consistent, positive experience will encourage patients to stay with your practice long term.So this is it. I asked it what are some reasons, and these were the eight reasons it gave me for why people would stop using my services if I was a dental practice. Top three was cost, second was inconvenient, location, or hours. And the third one was negative experiences. so this is something you can use, right, that prompt.And then I went on to ask it, are there any loyalty or rero rewards programs that I could offer to incentivize patients to continue using my services? What rewards or benefits would be most appealing to my target audience? Now, I wanted to ask the first thing first, like the first prompt, right? Like, what can I do to address these issues?What are some reasons why people might stop using my services? And you'll see why. So we figured out why, right? But let's just say you're a practice owner and you're like, you know what? I got pretty much this stuff covered. I offer flexible payments. Uh, we're open on Saturdays, sometimes Sundays, whatever, right?We have good experiences. Our waiting times are great. All this stuff. Now we want to think of rewarding, right? Create a loyalty program, build strong retention. And so I asked it are there any loyalty or rewards programs that I could offer to incentivize patients to continue using my services? What rewards or benefits would be most appealing to my target audience?And for those of you guys listening on the podcast, if you want, this is all in the show notes below, it's in the video, in the show notes below on our YouTube channel. Uh, but at the same time, I'm also gonna put it in the show notes below the actual, uh, copy and description of everything you're, you're listening to right now.So once I asked at that prompt, it said Yes, loyalty rewards programs can be a great way to encourage. Repeat business and foster patient loyalty. Here are a fewer ideas and it gives me seven ideas. Number one, points programs. Patients could earn points for every visit, which they can redeem for a discount on future treatments.You could also give bonus points for referrals or for scheduling, regular six month checkups. Number two, referral rewards. You could offer discounts or even free basic services like cleanings for patients who refer new customers to their practice. Three membership programs for a monthly or yearly fee.Patients get to access certain services at discounted rates. This could be particularly appealing to patients without dental insurance. Number four, family discounts. Offering special rates for families or couples could incentivize people to bring their entire family to your practice. Five special promotions.Regular promotions on certain services can help to keep patients engaged. For instance, teeth whitening discount during the holidays when people wanna look their best for family photos. Number six, birthday or anniversary perks. A small gesture like a free service upgrade, discount, or even non-dental gift on patient's birthdays can make them feel appreciated and special.Seven. Patient of the month Spotlight a patient. Of the month and offer them a special perk. This not only rewards the patient, but also fosters a sense of community among your clientele. Then it goes on to say, as for which rewards would be most appealing, it can depend on your patient's demographics. A survey could help you understand what your patients value.Most younger patients might appreciate discounts on cosmetic services like whitening, while older patients might value discounts on restorative work. Families will likely appreciate discounts for children's services. Regardless, the specifics, the goal should be to make patients feel valued and that their loyalty is appreciated.Now, I then asked it. I need you to create a comprehensive loyalty program that has all the features stated above. This loyalty program needs, to aid and address the issues and reasons why a patient would stop using my services. So now I'm meshing those two things that I asked and the results that it gave me together, and this is what it gives me.It says, absolutely. Here's an example of a comprehensive loyalty program named Smiles, rewards number one. Smiles Rewards membership. It's an annual monthly subscription. Patients can join the Smile Rewards membership for a yearly or monthly fee. And benefits of the membership include two free checkups and cleanings per year, which encourages regular dental visits, a discount of 10% to 20% on all other treatments, making your services more cost effective, priority scheduling, and shorter waiting times, addressing the issue of long waiting times and family packages available for a discounted rate to encourage whole family dental care.That was the number one. Number two points for visits and treatments. Earn points on every visits. Patients earn points for every visit regardless of the type of treatment. The number of points could depend on the cost of the treatment. These points can be redeemed for discounts on future treatments, encouraging ongoing engagement.Birthday bonus points. Celebrate with the gift members, receive bonus points on their birthday, which can be used to further discount treatments or get a free dental product such as a professional toothbrush or whitening kit. I also like anniversary bonus points. That's just, I'm gonna put my own take to that because you know, you're kinda like celebrating, Hey, you've been with us for a year.You've been with us for two year. You're rewarding that, right? Their loyalty. Number four, referral rewards recommend an earn when existing patients refer a new patient both receive a reward. This existing patient could get extra points and the new patient could get a discount on their first treatment.This helps encourage patient referrals and grow your client base. Five special promotions, seasonal discounts, and more. Uh, members get access to special promotions throughout the year. This could be discounts on teeth whitening during the holidays or discounts on other services during dental health month.You could also consider having occasional double point days. I believe there's a lot of apps that do that where it's like, Hey, double points on this day on a Tuesday, right? Because that's like their slowest day on that restaurant. So you can do that here too. Six patient of the month. Recognition and reward Each month, spotlight one patient as the patient of the month.The selected patient could receive a unique reward, such as free service, upgrade, additional reward points, or a gift card to a local business. This not only rewards the patient, but also fosters a sense of community. Seven access to the latest services and technology. So stay ahead with Smile's Rewards, it says, members get early access to any new services or technologies you introduce, ensuring they feel they are receiving the best and most UpToDate care.By offering a comprehensive program like Smile's Rewards you address common reasons why patients might leave, while also providing incentives that encourage loyalty and ongoing engagement with your practice. result is a program that adds value for both your practice and your patients. Now, this is good so far, what chat G p T has provided, but I wanted to get more specific.So I said I need you to come up with a compelling, enticing reward that patients receive when they decide to redeem their points. These have to motivate slash encouraged slash excite the patient. And it gives me, once I asked that, it gave me 10, enticing quote unquote rewards that you could offer when patients decide to redeem their points.I think some of the points are great. Some of, I mean, some of the rewards are great and some are not so realistic, and so I'm just gonna let you know what they are. It does provide like a description, but I'm not gonna read the descriptions. You guys can see it here if you want. So number one was free teeth whitening.Session number two was an electric toothbrush or water flosser. Number three was free oral hygiene products for a year. Now that one says, imagine not having to worry about buying toothpaste, flosser mouthwash for a whole year. This would be a useful reward and a constant reminder of your practice whenever they use these products.Maybe that could work. I don't know. Right. I just thought that one was interesting. Number four, cosmetic dentistry discounts. Number five, denture or orthodontic discounts. Number six, SPA or wellness centered gift cards. That's good. Number seven, dental insurance premiums for a year. that one says if feasible, covering a patient's dental insurance premiums for a year would be an exceptionally enticing reward.Number eight at advanced dental hygiene session number nine, limited addition dental products and number 10, complimentary sedation dentistry. And then it says, these rewards provide a mix of practical benefits and luxury experiences. They not only encourage patients to continue using your services, but also promote good oral hygiene habits and overall wellness, which is good, but I feel like you know what?You got them in the door already. They're there. You wanna build good retention. I don't know. I, I, I wanted a different type of reward, right? Me personally. So I then went to ask Chad d p t, and I gave it this prompt. Can you make the rewards less about dentistry and more about lifestyle? My target audience are mothers who have a family between the ages of 25 to 55.Pretty broad. They live in a suburban area. Their income range is, income range is 50,000 to 150,000. Now this is what it gives me. Certainly, it sounds like the rewards you're looking for should be more family oriented and cater to a suburban lifestyle. Here are some ideas that might, that may appeal to your target demographic, and it gives me 10.Number one spa day packages, A relaxing day at a local spa, possibly including services like massages, facials, or body treatments. This would allow them to take some well-deserved time for self-care. Number two, local restaurant gift cards. If cards for popular local restaurants would give them an opportunity for a family dinner or a night off from cooking three subscription boxes services.This could include a year subscription to a popular meal kit service, a book club, or a monthly craft box for their kids. These services offer both convenience and entertainment value. Four, local entertainment or activity passes. This could include tickets to the local theme parks, zoos, museums. They would provide a fun day out for the entire family.Five fitness or yoga class passes. A package of passes to a local U yoga studio or gym can help them focus on their health and wellbeing. Six. Gardening gift sets. If they have a garden, a gift set with high quality gardening, tool, seeds or decor. Could be. Appreciate it. Seven Home cleaning services, free professional cleaning services for their house.This provides convenience and frees up their time for other activities. Eight. Cooking class vouchers. For those interested in culinary schools, vouchers for cooking classes in a local culinary school or online could be enticing. Number nine, online shopping vouchers, gift cards for popular online retailers can give them the flexibility to choose something they need or want, and 10.Professional family photo shoot, a free session with the local professional photographer could provide cherished family memories. And then it says, these rewards should provide meaningful experiences and convenience to moms living in a suburban area fitting well within their lifestyle and interest.Remember to regularly update and refresh the rewards based on feedback to keep the program appealing and relevant to your audience. And I agree with that. I think putting these one to 10. And to like emailing it out or just, you know what I mean? However you communicate with your patients, if you want to email it to them, be like, guys, we're gonna, this month we're gonna pick one of these rewards.What do you want? We're creating a poll and they physically will pick right. Your patients. And then they're, you know, you create more of like, oh my gosh, we're doing number four. Local entertainment or activity passes. The people who actually picked out are gonna want it. This is more to me like, okay, yeah, this, this works.Obviously you wanna adjust that prompt to the more specific and targeted you can be With chat g p t, the better. So if you tell that like we have mothers who are, our main demographic is mothers who are 35 to 50. Their income wage is exactly a hundred to 120. Their husbands working corporations. Uh, they go on vacation once a week, stuff like that.Like, or once a month, once a year. If you can put things in like that, it will be more specific, the rewards. But this is what I gave it, and that's the rewards gave me. So then I said, now please make a very detailed and comprehensive loyalty program. Make sure it includes the rewards, the features, the benefits.And it did, as you can see, right? It, it gives you the program name is Family Small Rewards, the membership, enrollment, the Point Systems, number two, three birthday PO bonus points, four, referral bonuses, five special promotions, six, patient of the month, seven, early access to new services and technology. And then boom, it gives you the rewards.this is one thing I want you guys to pay attention to, especially when it gives you bullet points. If you can get bullet points or numerical things like this, it's perfect. So it says, number one, membership enrollment, boom, right? Patients can sign up. Now, this is basically an outline right here. What you can do now is just say, provide more detail and information on 0.1 for the patient, and it does membership enrollment, number one.Joining the Family Smile Rewards Program is simple and straightforward. Interested. Patients can sign up directly at the dental office or through an easy to use online portal, a yearly or monthly, and it goes on and on, and it gives you a whole comprehensive, detailed thing on membership enrollment. Now all you have to do is copy this it says Send message, and then now you wanna put number two, so it says, provide more detail and information.On point number two for the patient, which is the point system, and there it goes. As you can see, it's giving you a more detailed, comprehensive, for the patient. Right? Uh, I guess like information on point number two, which is the point system and then it goes, how can you earn points? How do you track your points point expiration?Does that exist? Redeeming points? How does that go? Right? point expiration is simple points earned do not expire as long as the membership remains active. This means members can accumulate points over time until they have enough to redeem for the reward that they want, and it continues. And then all you have to do is put that in a sheet, Google Doc, and then copy that, and then put number three, and then you continue.Continue. And guess what guys? You've created your loyalty program. That's how you do it. That's as simple as that. I mean, this literally can only take you 30 minutes or less. And you can create a comprehensive loyalty program for your practice, detailed specific, just for your practice, to increase patient retention, to increase membership signup programs, right?Because this could go with every patient or it could just go with people who are part of the membership program, right? And that's how you can kind of. Siphon people, a lot of the insurance, uh, wheel that they have. Um, but yeah, I wanted to share this with you guys on how you can create it, how you can use chat g p t in a really, really great way.I'm gonna put this in the shell notes below so you can copy the prompts, um, adjusted to how you want to do it too as well. Um, and let us know, let us know what you think about this episode. If you want another one, we'll be happy to bring back, chat g p t on our Monday morning marketing episodes and we can give you more of these.But I hope this really, really benefits you guys, and until next time, we'll talk to you in the next episode.‍

I'm excited to announce that the Pediatric Dental Marketing Course is officially open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success, and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! https://pediatricdentalmarketingcourse.com/‍‍Guest: Kyle RothBusiness Name: Encompass Dental TransitionsCheck out Kyle's Media:Website: https://encompass-ihc.com/Instagram: https://www.instagram.com/drkyleroth/Linkedin: https://www.linkedin.com/in/kyle-roth-dds‍Other Mentions and Links:InvisalignLVI Las Vegas InstituteW HotelCerecMcDonald'sHenry ScheinBencoPattersonUNC Chapel HillFaceTimeGreen Lights - Matthew McConaughey‍Host: Michael Arias‍Website: The Dental Marketer Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍Join this podcast's Facebook Group: The Dental Marketer Society‍‍My Key Takeaways:Try having the majority of your services done in-house! Referring might sound easy, but patients don't want to travel down the road to get work done.You do NOT need to be at the cutting edge of technology. Investing in new technology is important, but don't get carried away with every brand new toy.Annually, it's much easier to ramp up a 600k practice to 1.2 million, than it is to grow a 1 million dollar practice to a 2 million dollar practice. Keep this in mind if acquiring a practice!Small towns can be a gold mine for opportunity with patients! You may have more practice buyers in a city location though.Internal marketing is vastly underutilized in dental practices. Have a system for marketing to your patients!‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.‍Episode Transcript (Auto-Generated - Please Excuse Errors)Michael: Kyle, how's it going? Kyle: It's going great. How are you doing? Michael: I'm doing pretty good, man. Thanks for asking. If you could tell us a little bit about your past, your present, how'd you get to where you are today? Kyle: Well, that's a long road, but, uh, I graduated in, uh, 1999, which is a long time ago now, but, uh, My, my plans were to buy a dental practice and pretty much going to be working at that one dental practice my entire life.And it really didn't work out that way at all. It, uh, lots of things happened. Lot of good things happened. some not so good, but most of the things were really good. got outta school and we ended up. we either started from scratch or purchased 36 practices. And, uh, also in the middle of all that I was selling a few practices and, uh, we had some brokerage help.Which was not the best of help. And I thought with, I have a, uh, actually I've got a financial background before dentistry. Hmm. Uh, I, I thought that maybe we could do better than, than the help that we got. We could hold the hand of the dentist going through the, uh, procedure, going through the, uh, the sale, the transition, and, uh, help them financially.And, uh, we did, so we became a broker. At first it was more of a hobby and now we're probably one of the top five biggest in the country. So it's, uh, it is been a lot of fun. Nice. Michael: What's the name of the company? Kyle: company is Encompass Dental Transitions.Okay. Michael: Okay. Nice man. But let's rewind a little bit. Okay. In 1999, you graduated and you planned to buy one dental practice. Correct. Did you always want to, or was there even before that you're like, I just wanna be an associate, or, no, you always had the plan of buying your own practice. Kyle: I, you know, when I graduated, if you were gonna get in private practice, you would go out there and just as soon as you graduated, open a practice.Uh, some people worked as associates, but most of 'em didn't. They just, if they knew what they wanted to do. They went and bought something and, and things have changed a little bit too with the banks, right? I mean, they were really anxious to, to land. I got my first loan halfway through senior year. I mean, I still had to take board exams and everything.I could have failed. Mm-hmm. But, uh, we started building a building from scratch in 1999. And, uh, it finished not too long after I graduated. Michael: Yeah. No, that's good. And then you said you, there's a lot of good things that happened and not so good things. Talk to me about the good things that happened.Kyle: Well, the, the, the good things were, you know, I, I, the, the first office I had meant to be high end, super high end for, for this area. We had stuff that nobody had. Uh, and it was a very cool, Practice. We were not gonna see any insurance. It was gonna be all a hundred percent fee for service. And it was working pretty well at first, September 11th, got cracked pretty hard all of a sudden, because of all of the drama unfolding with September 11th.the patients didn't come to the practice anymore. We were like, oh God, we're either gonna become, we're gonna have to see some insurance companies, or we're gonna let some people go. And I couldn't, I didn't have the heart to let people go. So we started seeing some insurance, a whole lot of it. and even in the meantime, we were seeing some Medicaid until I got busy.I said I might as well see a little bit. So I did, when it was such a big deal, the newspaper came to us and said, why are you seeing Medicaid? Nobody does that. And I just said, well, I've gotta be busy. I'd rather learn and, and be, be paid something even though it's not a lot of money, it's something, uh, rather than sit around and watch TV and wait for patients to come.But what happened is the office was getting torn up a little bit, cuz it wasn't always the best type of patient coming in. Mm-hmm. Things were disappearing and getting torn up a little bit. So I've, I said I've gotta come up with a solution to this. and what I came up with is just moving all of the Medicaid patients into a completely different office somewhere, and then making my single office by itself, or fee for service and, and, uh, private patients, ramping it up, making it as nice as I possibly could.But what happened is that Medicaid patient, a Medicaid office that I did open, Was slapped. I mean, because nobody in my town took it at all. But we had, from day one, we had two doctors in there six days a week. And it was, even to this day, it was the most profitable practice I've ever had. Uh, so I, I got two practices and I'm going, okay, now the, The shines and the bekos and the, Patterson Dentals were like, Hey, there's another empty office around the corner here.You wanna do that one too? And I'm like, not really, but let me take a look at it. And I'd look at it, I'm like, wow, we could open the third office. So we just kept doing that. Um, I became a part-time professor over at UNC Chapel Hill, and my students would always ask, Do you have an office in whatever town?Let's, let's say it's, uh, 20 minutes away and I'd say, well, no. I don't necessarily have a an office there that you can work at when you graduate, but I could build one. So I'd build an office. They'd go in there, they'd work in it, they'd build it up, and I'd always give them first opportunity to buy from me.The office they built up and buy it at a discount. So, you know, I'd, I'd have 3, 4, 5, 6 offices, then it'd go down, I'd sell a few, appeal a few off to new grads, and uh, it went, went on like that forever. So I didn't plan that business model, but, That's what seemed to have worked out. And, uh, it was good. I mean, if you want to hear the bad stuff, uh, we did a mobile dental unit.We thought we could go to some small towns with this mobile dental unit. Mm-hmm. So we built the, the nicest mobile dental unit, probably on the earth. It was, uh, three operatories. It had a amazing sound system. It was wrapped in, uh, photos of North Carolina from the, from the coast to the mountains. And we had a place where we could stick magnets in all the little counties and, uh, cities that we went to in the, in the, uh, state.And, uh, but it was more or less a disaster. we would, I have a, a bunch of small town government people reach out to us and say, Hey, that would be amazing if you would come to our town. I said, well, how do we get the message out that we're gonna be there at a certain day, certain time. They said, make some flyers for us.We'll have it already when you come. We'll, we'll advertise for you. And we'd get there and there'd be nobody, it was just, completely dead. And it, it would cost us about $2,000 to roll that thing out, basically to pay a doctor, uh, staff fuel. we'd, we'd spend $2,000 going to a town and in some cases there wasn't a single patient.We sat there all day and nothing. So there were, there were a few disasters along the way. the name of the bus itself was Smiles for Miles. Um, but it, it, it quickly became frowns for Miles. I mean, that's what some of my staff would call it. But, uh, there was that. Michael: Okay, man. Wow. Would, would you do that again or would you ever do a mobile unit or No, no.I, Kyle: I, I wouldn't. It could be done, but you have to have the staff on there that love it. I mean, we went into some poor neighborhoods, super poor neighborhoods and I loved it cuz we went and we had, we worked on kids through Medicaid and stuff and uh, you know, they would, the kids would, they had a hard life man.Like some of them would say, Hey, we couldn't sleep last night. There was gunshots all night long in our neighborhood. And uh, but it was amazing cuz we bought them pizza and we, we'd have a little party. And all the kids have the time of their life getting stuff that they don't normally get. but it, it was a labor of love and not everybody's yeared for that, you know?Yeah. Going to a different town every day. It's, it's, uh, it's tough. Michael: Yeah. No, I get you, man. I get you. But, so then rewind a little bit. I mean, you made it sound so easy, Kyle, like, where you're like, oh, we just bought something and then sold it and bought another practice for my student and sold it. Is it the.Kyle: Well, I, I, I'll tell you, it was easier when I, when I graduated. Mm-hmm. For sure. Things were easier. I didn't have as much competition. I really didn't, uh, especially in North Carolina. North Carolina was one of those states that people that wanted to move here had to take the North Carolina board exam, and you'd have the good old boy network that wanted to keep people out.So they'd go in there and there, there'd be somebody from, let's just say, New York. they would take the exam and then you'd see these good old boys administering the exam saying, nice work, son. But try again next year. You didn't quiet Megan. You know, and, uh, you know, and I think the, the board got a lot of heat eventually, and they can't do that anymore.So now we've got, we have, uh, dentists coming from. Everywhere. Everywhere and every time there's an article in the magazine saying that the Carolinas, Raleigh, and Charlotte are one of the top places in the country to live. You've got more and more. So it's now it's bumper cars of dentists, everybody's right down the street next to each other.It's all fighting for the same dollar and it's, it's tough. Yeah. Michael: So right now you currently have four, right? Kyle: Yes. Michael: Up and running. Are you planning to sell more Kyle: or no? I, I'm really not. I want to, I'd love to just keep it as is right now. inevitably we're gonna buy some more stuff. I've, I, I've seen a few little bargains out there recently that nobody else wants.Kind of the ugly duckling, you know? some of these places still have paper charts, you know, they, they've got a dark room. And when every, anybody that's graduated in the last 10 years, they see paper charts and a, uh, dark room. They immediately give it to Heisman and they're on their way out the door.and I don't want to buy those, but eventually the doctor's like, Hey, I need to retire. What do I need to do? What I wanted to tell 'em is, yeah, you really needed to add digital years ago, paperless, all of those things. But at this point, I can give you x number of dollars. And I can pay you cash and, you know, I'll take over and I'll renovate everything.so I do, and more often than not, I can offer them anything and they just want to get out, you know, they're done. it's fairly easy to take a lot of those. A lot of those are completely fee for service. They haven't modernized anything. They may have shagged carpeting and, By that time they've got, um, yellow stickies all over the waiting room saying, no smoking, no cell phones, no this, no that.And it's, so we just gut the whole thing. We renovate the entire place, put some modern stuff in there, even if we have to buy it used and we can get it going. And we open it up to insurances too, because a lot of these guys, their office has been dying over the years because it's a hundred percent fee for service.And when some of their old clientele passes away or moves, there's nobody there to take the place, you know? So we are opening up to the better insurance companies. We are doing marketing. Some of these guys don't even have a, a website. Uh, so we're having to do a lot of things to bring, bring people in the door, but just.The beautiful renovations that we do, people come in that have been coming there for 10 years and they go, oh my God, this is gorgeous. And then they tell five friends, and then those people come in. So it's, uh, especially in some of the smaller towns, it's still fairly easy in, in the big cities.It's, it's, it's a challenge, but it's still very doable. Yeah. Michael: So whenever you see a bargain, Kyle, you look at it, it's a bargain. You're like, I can't let this pass up. You buy it. And you kind of do that, the B R R R R method, right? Like you're like, bye, I am gonna like, or I dunno if you refinance and all that stuff, but like, you rehab it, you make it look really nice and then you sell it or you're more like, okay, no, I'm, Kyle: keep it, no look really nice.Then we, we hire some hardworking associates and put 'em in there and we, we try to mentor them as much as we possibly can, and when we get the numbers up, we make the phone ring. We do everything we can do to make that phone ring and ring and ring and start scheduling. Uh, a lot of those guys, a lot of the older doctors too, keep in mind they weren't diagnosing anything.So some of it existing patients, if you just get in there and diagnose all those ratty old amalgams that are fractured 17 times, but they're still in the mouth, they need to come out. So some of it's like, it's, it, it's a. Crown and bridge Factory immediately when you get some of those places, you know, it's, it's, you don't wanna overwhelm the people who thought they were good all these years by going, yeah, you probably need about five crowns.Well, my former dentist didn't tell me anything. Everything was good. You know, I, I don't wanna say anything and I don't wanna throw the guy under the bus, but the guy should have been diagnosing these things over the years and doing them. So some of it's just doing the work. Some of it's doing some advertising.keeping more in-house, try trying to find a way to keep everything in-house. The old school way is they, they'd refer everything, anything they didn't wanna do, they referred it. Mm-hmm. But no, it's, it's, it's harder. You have to learn how to do endo. You have to be, do some basic implant placement, some ortho, all those things.People don't want to be sent all over the town to get work done. They wanna be able to get it done right there. So we do everything we do to keep everything in house. Gotcha. Michael: how do you make the phone ring, like constantly? Like what is your guys' method?Kyle: Well, it's, there's a lot of things that go into it. Um, we, we have a marketing person that's all she does is social media and, uh, some mark other types of marketing, but, just a good website, paying for AdWords. we do, uh, internal marketing too. Everyone has a good experience. We make sure to, to ask them.Just say, hey, without, without sounding desperate to say, Hey, we wanna take care of good people just like you. So if you can send your family and friends, we'll take good care of them too. You know it, uh, People forget about the internal marketing. It's probably more important than the external stuff. And it's free, but you gotta do it.And it's, people will start doing it and then they kind of fall off and they don't do it anymore. But it's super important. Yeah. Michael: Okay. So it's like a little of everything, right? You kind of invest in, in that. So then how do you find a good bargain? Kyle: Well, unfortunately, the, the bargain finds me more often than It's just like it gets presented to me. They're like, nobody else wants this practice. Do you want it because it's ugly? It's an ugly duckling. But because we've done it so many times, I really can walk in and if, if the chairs, the units, the lights are all functional, the compressor, the vac, all of those things are in good shape, even if I have to recover the chairs.I will look to try to sell them, but I know they're not gonna sell. but I just look at all of the opportunities. I like hygiene. To me, that's one of the biggest telltale signs of a good practice. People brag like, oh my God, I've got two hygienists. And if you want to get, get in and get your teeth cleaned as a new patient, it's gonna take six months.Then it's like, uh oh, CHCH. I can see that I'm going. That's an opportunity. Even if you look at the doctor's schedule, like I said, he's got nothing on his schedules cuz he doesn't want anything on his schedule. You know, there's a lot of things to be done, but he doesn't wanna do 'em. So he is just going, know, with each hygiene appointment, you know, the recare appointment.He's just going, Hey, how you doing? We'll see you in six months, you know? And it's, that happens more often than you think. When the guy is getting really, really close to retirement, he don't wanna do anything anymore. Michael: Yeah. Gotcha. Okay. So mainly the bargains kind of go to you. What, so then let me ask you, Kyle, what's your area of expertise like right now?Kyle: You mean in the brokerage world? Yeah, Michael: or just like, yeah, what you would, if I were to go to you, what can you help Kyle: me out with? Well, I, I can help you out with a lot of things. I can help you. If you're looking to purchase a practice, I can tell you what to look for. we can help you in your search too.Like if I know somebody wants to be in Austin, Texas, we can send an email blast to everybody in that area. Uh, we do have connections. We've got strategic partners also that have, uh, email addresses and phone numbers of every doc in that area. So we have access to that. We can help them look. We could even go through that office if they needed us to, if we're, if we're in that area, or at least a walkthrough, somebody can walk through with a phone, with a FaceTime.Mm-hmm. And show me what the practice looks like. Show me what the street, the, how busy it is on the road, the signage and everything. I can look at the, look at the books and I can, I can pretty much tell you if it's gonna be a good purchase opportunity or not, and I can look at the trajectory based on. the collections over the last few years, and I can look at the expenses, but also when they're selling the practice, same thing.We've done this so many times, that it's, we can do it in our sleep. Really, hundreds and hundreds of practices over the years. know all of the equipment and how we differ from a lot of brokers. There's a lot of brokers that are accountants attorneys, and they're good with numbers. Don't get me wrong, but they don't know old equipment from new equipment.And because we had 36 practices and a lot of everybody's old equipment over the years, we know what's good and what's not good, you know? that's the way I guess, that we really can help people get started. Uh, we have the bankers that are, uh, very dental friendly. We've got attorneys that are dental friendly.We've got accounting, uh, we've got an accounting, uh, firm that works with just dentists and doctors. We're able to steer like a new grad in the direction they need to go with all the proper professionals. Uh, and, and even getting started themselves. We've got people within my company, my C E O O on the side, will help some of the people get started with checklists of all the things they need to get accomplished.So she'll do that on the side. Just to help people that have never been through the process before, because it is the first time I lost quite a bit of hair the first time. It's a, it's a nerve-wracking thing and you gotta think some of these people have never worked anywhere. Mm-hmm. I mean, they're, they're going straight through school, through high school, undergrad, dental school, and then straight into a job somewhere.And, they may have worked at, uh, McDonald's over a summer sometime, but a lot of them, they've never even done that. Mm-hmm. So they don't know payroll, they don't know personnel, they don't know, purchasing, there's, there's so many different things that you've gotta learn really quick.It's doable. It's just, it's, it's, it's a lot of work. It's a little bit of a stress at, at, at first, uh, till you get started. Nice. Michael: Okay. Okay, man. So I, I appreciate that, that everything you guys do to help out with that like acquisition, to find the place and everything. What are some good purchases then?What are some like things we can be looking out for when it comes to, this is a bargain, this is something good. And then what are some, I guess, Things we need to look out for. That can be tricks. For example, I remember the doctor I worked for here in, um, Paris, California. She had multiple practices, but I can tell like when she brought me on to just market, she's like, I gotta get these numbers up to look good right now.Bring in you pa. And so was she trying to deceive it or, I don't know what was happening. You know what I mean? In that scenario, at that time, Kyle: Well, it's, was she going to sell the practice Michael: to you? No, not to me. She was just gonna sell the practice once I was bringing in new patients.And it's like they, we just gotta make it look like there's a lot. And then I heard, I overheard that with the consultant and I was like, okay, that's why I'm here. then, sure. You Kyle: know what I mean? For ramp up the numbers so that she can get a good sale. That's, that's exactly what you're there for.But, You're getting paid for it too, you know? Mm-hmm. But there's a lot of people, you know, it used to be the $400,000 office. If you put an associate in there, uh, there was no owner operator, just an associate in there. $400,000 was the typical break even point. Uh, but now it's more like $600,000. Uh, the breakeven point after they pay the associate after they pay everything, uh, there's really nothing.So when you go to purchase something like that, the banks don't love, those three to $600,000 practices. They don't like it at all. some of them are still willing to, to loan on that, but you kind of have to have a little proven track record as an associate in order for them to trust you. Like if they can see you're personally.You're generating a a million dollars on your own, then they're gonna feel a little bit more comfort in that. If they see you on a daily basis working as an associate, you can provide some information that shows you know what you're doing. That makes it a little easier. the million dollar practices, the banks will loan on that all day long, but to me it's tougher to grow a million dollar practice into a $2 million practice to double it.Then to take a $600,000 practice and make it 1.2, that's super easy to do that. Hmm. Michael: Talk to me about that. Then. How can we make it for the, cuz we have a lot of listeners who are like not hitting a million yet. Right. Then we have some who are wanting to get to the 2 million, obviously. Right. Right.So how do Kyle: we do that? How do I do it? It's, first of all, like I said, it's advertising external, internal. Having the right equipment. I don't think you need to lead the technology curve. you don't need to be the first in line to buy all the, these toys, but some of the toys as they get a little older, are getting very inexpensive and they still do their job.Like the a Cerac machine from four years ago, I promise you works just fine. It it, you know, there might be something newer and fancier. The older stuff. We put a billion crowns in with the Cerac machine. They work, then they work. Now it's, it's just maybe not the top of the line. It's, uh, so what do we do?We, we keep everything in house. The procedures in house. We're not referring everything out. We work off hours. I used to, in my office, I'd be there seven to three. And at, uh, two 30 I had another doctor come in and he'd work into the evenings, uh, working. Saturdays, Sundays, whatever it takes. If you're in a busy shopping center that's loaded with people on Saturday and Sunday, why wouldn't you have some hours then?I know it's a little bit harder on the doctor, but that's, that's what associates are for. I, I'd put them in there. Then, you know, get some people to wor willing to work some off hours and the numbers will come. They will. Gotcha. Okay. Michael: That's good, man. So then these are the things we wanna look for. When it comes to a good purchase, then if, if we're looking for a bargain.You said, you mentioned before, the specific steps, right? Kyle: Yeah. Well, if you're looking for a bargain, look for something that's only open Monday through Thursday. Old school. Look for something that's just B for service, but it's dying. It's dying on the vine. Look for an office that's, it's just ugly. They haven't put anything in there.They haven't redecorated in 25 years. Old equipment. Uh, don't be afraid of the old stuff. It's paint and flooring and lighting and, uh, digital equipment is just not that expensive. Yeah, if you're gonna buy a CT machine, it's a little bit more expensive, but a used digital pan, it's almost free now because people are putting the cts in.Is, is the CT necessary? Depends what you're doing. If you're placing implants, it'd be nice to have that. but anyway. Yeah. Michael: Okay. And now I, Kyle, I've heard two types, types of things when it comes to startups and acquisitions. I've heard people make startups, right, because meaning like I build it out, right.Um, not even to shell it out, it's just from the ground up. I build it out because I can't find anything that I want in the PO location that I want or something like that. Right. It's my brand. Right, right. And then I've also heard. Someone say, you will always find what you want in an acquisition. You usually need patience and then you run outta patience and then you just decide to make up your own startup.Right? Kyle: Which one? Well, I'll tell you, I, when I first started this, I did new starts all the time cuz it was just easy. Even if I was in a small town somewhere, I'd find a shell do all the building cuz I, I like doing the building anyway. And we, we built ours more like we would, we would take a lot of design ideas from the W Hotel, some really cool stuff, super modern inside, no clutter, uh, as little clutter as possible.Lots of room, high ceilings. Uh, we even like the, the shopping centers with the super high ceilings, exposed beams and plumbing and stuff. Uh, we had great music. Music was part of, uh, what we did. Some really cool, uh, l e d lighting. We didn't do overhead fluorescence ever. Everybody had, in fact, we didn't even have lights on the chairs.Everybody had overhead lights, little headlights. The, uh, assistants, hygienists and doctors all had that stuff. So it was just a very soothing feeling when you walked into our offices. And, uh, it was kind of cool, you know, but, um, getting back to the point. for a new start now it's you're, you're spending at least $500,000 to maybe have two operatories and not have a single patient.and like I said, it's harder. back when I was doing the new start, I would advertise and the day we opened, we'd have at least, half of the office was booked right away. But as I got a little older, it got harder and harder and harder to do. And almost all the time now I buy an existing practice because with, even with as much experience as I have in all of the hookups, I get stuff for very inexpensive compared to a lot of people.so even with all the hookups, it's difficult to do a fresh start. It's, I'm not gonna say it's impossible, but I tried to buy an existing cash flow. Uh, from day one. Michael: Okay. If people were to go with you guys, do we also get to be a part of those hookups Kyle: or, you know, I, I've tried for a long time to get them to pass on the exact prices and they're not willing to, to give those prices, but they certainly will give you better than a rack rate.You know, like if, if you just go in and call, uh, one of the big dental companies. they're gonna give you what they give everybody else. You know, it's a standard rate, what they're gonna give to you. I can get people some discounts. it's definitely gonna be better and I can point 'em in the right direction with, like I said, accounting with banks.Save a little bit of money here and there. But, also people that will help negotiate your fees if they're with PPOs. I've got people that'll do that for you. I've got people that, um, with credit card, that work with credit card processing to give you the best possible rate. We've got lots and lots of people that we can refer to that are professional, that save people money, let's put it that way.Mm-hmm. Michael: Okay, man, that's good stuff. Good stuff. All right, so then these next questions just to get into the head of someone who isn't totally involved on the clinical side anymore. Right. I know it was like, it's been four years, you said, right? Right. Since you've done this full-time, so from this point, What would you like to see more from a dentist, from your perspective?Kyle: Right. Uh, one thing I miss from the new dentist is there's a lot of younger dentists that I don't see at the big dental meetings anymore. It used to be a thing where you wanted to get some trainings in continuing education, you'd take your whole staff. for instance, we went to L V I. you know, L v I, Las Vegas Institute.Mm-hmm. Mm-hmm. We'd take the entire staff and we'd learn together and we'd learn to sell together. So it was, when we do, we'd presented a treatment plan. I didn't have to present that treatment plan because I didn't go there by myself, learn by myself. Everybody is presenting it before I even walk in the door.You know, the, the hygienist is, looking in there and going, okay, this is what I think he's gonna propose. This is what I'm think, I think would be great for you, some veneers, whatever it might be. So I'd walk in the room and everything is been laid out before I even walk in. I don't have to sell anything.The patient's basically turning around and going, Hey Doc, I'm gonna get. Uh, veneers is on, uh, you know, tooth number five through 11 or whatever. Mm-hmm. And, uh, it, it's, I still think it's important for the entire team to be involved. Uh, I don't think that's gone away. I see a lot of people getting their continuing education online, and it's not the same as working on a, a pig skull or something, learning how to do.Implants or extractions or whatever. I think it's still, super important to go take lots and lots and lots of continuing education. I think that's the single thing that made me. Able to grow as fast as I did. As we were crazy about ce, we continually, we took every course on the earth and because every time we'd go out there and take a course, we'd come back and we'd make more money.We were more successful. And when the patient looked to us and said, Hey, do you do this procedure? We go, yes, we do. We're not gonna have to send you anywhere. We're gonna do it right here. So, Michael: yeah. Do you think, um, maybe like. The lockdown, COVID kind of had a big push on that, the transition Kyle: where it's like huge, huge.Everybody got kind of, I don't know. They're, they, they were okay with just learning from their computer, learning from their phone, but I will tell you it's not the same. It really isn't. Yeah. Michael: Yeah. I agree. That interaction, that p people to people, right. Also like mm-hmm. Camaraderie and everything like that.It's, it's, it's different. It's whole different. You need that face Kyle: to face. Can I? There's more opportunity in, you know, everyone loves the cities now. Everybody's in the city, city, city, city. everybody wants a practice in the city. Some of the small towns are the best opportunities ever. Now, granted, when you go to sell that practice in the small town, it's more difficult.Uh, but everything is cheaper during, uh, if you bought something in a small town right now, All of your labor is cheaper, your supplies are gonna be the same, but you're, it, it's a little bit harder to find a doctor to work there, the associate doctors to go into small towns, it's really difficult. But if you do get somebody, maybe you give that doctor, um, an opportunity to buy in.He's got some skin in the game, then probably he's not gonna leave. those small towns, you can still kill it relatively quickly because you just don't have that much competition, you Michael: know? Yeah. That's interesting you say that. Like I, I just got off the, an interview with a, a doctor in a rural area and he was saying how like a patient got upset and then. I asked like, oh, what are you go, did they leave? Do they immediately go? He's like, no, the closest person is three hours. They, they have no other option but to come to me. You know, so that's right. They have that pow or not power, but like, you know what I Kyle: mean? Right. But, and, and the other thing is it, it was easy for me to go into small towns because when I would do, when I would renovate an office there in the small towns, There was no dental office that looked like ours.None. Mm-hmm. So people would be blown away when they'd come in and they'd, they'd immediately get on their phones and take pictures and send it to all their friends and, yeah. So it's, uh, it looked like a club in there really. I mean, it was very, We'd have stone walls and all the operatories with, um, a nice, uh, l e d light on it.And the music was good. And it was just like people would come and hang out. They just wanted to be there, you know? Yeah. Michael: That's nice. That's, that's what you wanna like, kind of make a atmosphere like that. That's right. Right, right. Now Kyle, what do you really dislike or hate about dentistry? Kyle: What do I hate about it?Well, obviously the lack of ability to get employees right now, especially hygienist, I think is a, is a nationwide problem. Right. Uh, and the dentistry used to be amazing. Like to make a living out of dentistry, you really didn't have to do much. I mean, when I first graduated, it was a four day work week. and you really, you could refer things out.Uh, anything that you didn't wanna do, just refer it out. there were lots of things that were just a lot easier. Um, so things are, not only are they way more expensive, and I will tell you that the profit margin used to be fantastic in dentistry. Mm-hmm. And you can make a lot of mistakes. It can still be fine, but now you've got to, you've gotta make less mistakes.You've gotta be, you have to have a little bit more financial knowledge now. Now it doesn't, it's not good enough to be a good dentist. You've gotta be a little bit of a businessman too, and a little bit of a salesperson. I know it's a, sales is a dirty word and the, and the, in the dental business, but you are, you're selling cases, you're not, everybody needs veneers.Very few people need them. A lot of people want them, but, um, it's changed a little bit. It's just a little bit more difficult, I guess. It's still a good living. It's still a great job. It's, we just had it maybe the best ever. You know, I think we graduated might have been the best, uh, 20 years ever.Really? Michael: Yeah. Okay. Nice. And then, so right now, what do you love about Kyle: dentistry? what I love about dentistry. There's some things that are pretty cool, like the artificial intelligence that's reading x-rays now, okay? If, if you took bite wings and somebody had several, incipient lesions, some of them were into the dentons, some were close.If you gave those x-rays to 10 different dentists, you're gonna get 10 different answers of what needs to be done, right? But now they've got some artificial intelligence that's reading X-rays and it's gonna be more consistent, I think. I think the, uh, everything is getting easier. Implants, everybody's trained on implants now.Mm-hmm. Uh, they've even got some robotics. Like even if you're not trained, you can have a hands across the different part of a world, guiding you and, and, and doing, uh, implants. So the technology's really cool. I think that, that the education is better than it's ever been. so there's a lot of good things in dentistry.It's financially, it's a little bit more difficult, but there are some really, really interesting technological things that are gonna make dentistry easier and better. You're gonna become a better dentist. Mm-hmm. Mm-hmm. And things can be done on the spot. They're gonna mill that crowd on the spot. Yes.They've been doing that for a long time. But hopefully everything gets just a little bit faster and, uh, you're able to insert it, cement it, be done with it that day so people don't have to keep coming back. Yeah, Michael: yeah. No, yeah, you're right. Convenience, right? Well, the AI software, you're talking Kyle: about's gotten so much easier.Ortho's gotten easier. You can do six miles Invisalign. Uh, there's so many of the things that used to be left to the specialist and now the general dentist can do it. But the general dentist kind of has to do some of those things just to keep stuff in house anyway. So you have to do those things, but at least they're making it easier for you to do them.Gotcha. Michael: Is there any specific company you've seen recommend when it comes to that type of software, like AI software? Kyle: No, actually I don't, I, one of my friends sells it, and I can't even tell you the name of her company off the top of my head. She was just telling me all about it, and I'm just like, I think it's the greatest thing ever because it is true.Like I'll have associates come in and they'll diagnose completely different than me. Anytime I see that little lesion getting just about touching the entin, I'm gonna, I'm, I'm gonna go ahead and, and put it as something that I'd need to restore because. Usually when I get in there, it's deeper than it looks on the x-ray.so I would rather err to side of caution and get that done and not be the guy that missed it. but I would love to see people, diagnosing the same, uh, all across the board, you know? Mm-hmm. Michael: Mm-hmm. Gotcha. So then any final piece of advice? Or suggestions or recommendations you want to give to people who are looking to either do their own practice acquisition or startup?Kyle: Yeah, I guess don't look too early because people will come to me and they're, you know, they're a year from graduating. They're like, Hey, I wanna start looking at dental offices. And I tell 'em, there's no reason to look at them right now. I mean, The doctor's not gonna wanna show you if you're a year out.Uh, and I'm not really, cuz you know, you're competing against a lot of people that wanna buy this office. So take your time a little bit. Study up on it though. Learn. You've gotta read a little bit about if you've never managed people before, what you can say to people, what you can do, because it's, um, there is a learning process to all of that.It's, uh, identify? All the people that you're gonna use for accounting, payroll? there's a lot of things that you need to start thinking about. Who's gonna, who's gonna handle this for me? know what type of office you're gonna have. what are you gonna, what do you want to not specialize in, but what do you want to make it your thing?I think it's a, it's good for every office to identify one particular part of dentistry. Where it's their thing. and I'll give you an example. Some people like dentures. Most dentists hate it. But if you could get really, really good at dentures, be quick with them. They stay in the person's mouth even sometimes without, an implant to latch onto you keep, became really good at, dentures.You'd have business forever because doctors would be sending you that stuff here. I got a denture, I don't wanna deal with it. Take it. there's so many dentists I know that haven't done a denture since they graduated, so take it, make it your own. And, um, you know, I think that's one of the most important things that they need to be thinking about.Michael: Nice. Okay. So I feel like you lived a lot in the sense of like, there's a lot that you've done, right? So, When it comes down to it, man, like just out of, I'm just curious, out of my own, you know, being nosy. what are some things where you're like, man, I should have avoided this. This is what hit us hard.This is what made me go the extra mile. What are some things that were Kyle: like that? Well, I, I got cocky in, in, I had my ass handed to me a few times. I don't know if I'm allowed to say that on here, but, uh, I'm like, I'd go into a busy area where there was a lot of dentists, but I. A great new building opened up.It was not a dental building or something. I wanted to make it, my building. There was a lot of traffic there and I said, oh, I can do this. And it's, it just got harder. I, it just, um, there are some surprises out there. And if you're not careful, then you get caught with cash calls. You know, you may have purchased a practice already, but whoever's doing your payroll goes, uh, doctor, um, we don't have enough money in the account this month.do you, can you write me a personal check? And, uh, that stuff will wake you up in a, in a hurry. So I made a few errors getting too cocky, uh, for my own good thinking, I can handle anything. I'll tell you one of the, in order for the associates to make an office good in a lot of places, they have to immerse themselves in the community.You can't just expect patients to fall out of the sky. you have to have a business card when you are out for lunch. If they see you in scrubs or whatever, Hey, what do you do for a living? I'm a dentist. Oh, I need a dentist. Boom, you've got your card, you're handing it out. And we would try to go out to lunch as a team often, and get the word out that we're here.And I try to get a lot of associates to go to fundraisers to make them, you know, go to the local church, go to this, go to that. And they, most of the time they can't be bothered to, to do any of that stuff. But I, I will say that don't expect patients to fall out of the sky in, in that particular case, you know, it's, you've gotta work on it yourself.so I've learned a lot over the years. Don't buy a mobile unit unless you're really prepared and you've thought it out. Cause that was a disaster and we lost a lot of money on that one. so other than that, it's, um, fortunately we've been very, very successful and there's been very few places that we got caught on cash calls.I will say it's, it happens more than it ever has. But it's, it's not fun to go through. So just, just be careful and watch every dollar. Don't listen to the salespeople that come and they try to sell you this and that, and just get the very basics. If you can buy used equipment, you can buy 20 year old chairs and recover them, and the patient will never know.They'll think they're brand new chairs, so anything you can buy that's in great working shape, there are spare parts for that stuff. Buy 'em. You don't need to buy all brand new stuff, buy stuff with a good warranty. Mm-hmm. Michael: Good. Hey, that's good. Awesome. Kyle, thank you so much for being with us, man. It's been a pleasure.But before we say goodbye, can you tell our listeners where they can find you? Kyle: Yes. We're at, uh, our website is encompass ihc.com. Inter integrated healthcare ihc.com. Also they can find me. It's, uh, Dr. Kyle Roth on Instagram. Uh, it's just Kyle Roth on Facebook. We're on LinkedIn. We're, we're everywhere on social media, but Instagram's the best place to keep up with us.It's just Dr. Kyle, k y l e Roth, or o t h, our website. But, uh, Instagram is where it's going, where it's, you know, there's stuff going on there all the time. We do helpful videos for new grads. For people that are selling. Uh, we do fun stuff. We travel around the country. I've got an entire marketing team in Tiana Albania that helps me out with a lot.so they'll be communicating with you if you need anything. They help out a lot. A lot Cool people. I've met a lot of the, uh, dentists over there in Albania too, and they're actually getting involved with us too now. So it, it's pretty cool. We've got a lot of strategic partners and also. If any of your, viewers have, uh, they know a dentist that's getting ready to sell, we pay really handsome referral fees.Uh, if they send us that information, they tee it up for us an introduction, and we sell that practice. We, we pay a really, really nice referral fee. So there's that. Nice. Michael: Okay. So guys, as you know, that's all gonna be in the show notes below. So check it out. And Kyle, thank you for being with us. It's been a pleasure and we'll hear from you soon.Kyle: It's been a lot of fun.‍

Minal Sampat is a best-selling author, speaker, marketing strategist, social media coach, dental hygienist, and an enthusiastic shoe lover! She was born in India, grew up in St. Thomas, and now lives in WA state with her husband. Minal launched her first company by breaking a Guinness world record and since then has worked with 100s of dental practices to increase production while decreasing marketing expenditure. Her business growth & marketing strategies have not only been featured in industry press but also on Forbes.com..not once, not twice...but 7 times in the last 3 years! Chelsea Myers, host, is the founder and CEO of Dental Life Coach (www.DentalLife.Coach). Dental Life Coach works with C-Suite, doctors, and teams to create scalable culture and increased profitability in some of the most successful dental support organizations. Dental Life Coach tools and resources are making a marked improvement in the way that goals are achieved and leaders are developed. To learn more about Dental Life Coach, executive coaching for dentists, increasing case acceptance rates, talent retention, and creating scalable culture visit www.DentalLife.Coach Dental Life Coach tools and resources are making a marked improvement in the way that goals are achieved and leaders are developed. To learn more about Dental Life Coach, executive coaching for dentists, increasing case acceptance rates, talent retention, and creating scalable culture visit www.DentalLife.Coach. //WATCH NEXT: ⏭️ //COME SAY HI!

Minal Sampat and I have a weekly newsletter called Weekly Hacks. It's for pediatric dentists and pediatric practice owners only, and we share one effective growth hack every week to achieve big wins. no fluff, no spam, just your weekly dose of what you need to grow. Subscribe here to get this week's hack in your inbox! https://mailchi.mp/9d2a4644fd31/the-pediatric-dental-marketing-newsletter‍‍On this week's Monday Morning Marketing episode, I'm putting the focus on how to excel at a your ground marketing events as a pediatric dentist! I'm running through several tips, including spacing out your freebie materials, greeting everyone who walks by, adding fun to your booth with balloons, and providing an easy signup sheet or iPad for signups. The most important thing to remember when setting up a booth at a local event is that YOU are the most important aspect of your booth. The fact that you are present at the event, showing your face, and representing your brand is everything. I even dive into some strategies around how to market to other booths, break out of your shell, and so much more.‍To hear about these tips in action and learn how to conquer your next ground marketing event, listen in to this week's episode!‍Mentions and Links:Ground Marketing Events ScriptThe Pediatric Dental Marketing Course EnrollmentMinal SampatLA FitnessTargetWalmartDr. Cassandre Joseph - Odyssey Dental of SummerfieldiPad‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey, what's up guys? So as pediatric dental, uh, practices, I know a lot of the times you guys are out in event. Doing presentations, lunch and learns, maybe talking to the kids, at the health fairs, right? You're just at, at an events. Um, and if you're in, in the pediatric dental marketing course, then you're in the ground marketing section and you're getting a lot of yeses to set up your booth at events, right?Or the businesses and which is fantastic. So in this episode, I wanna talk to you about how to perform your best at in-person ground marketing event. Okay, getting your foot in the door is just the first step, right? Once you got in there, you, they said, yeah, you know, you can come on in, come on by.Maybe you went to an apartment complex. In the apartment complex. By the way, if you don't know this, a lot of apartment complexes do events for their residents. at the same time, they do like specific children's things for the residents there. It's really, really great for the parents, uh, who are residents there.And then they, bring their kid, the parents coming on and. You got the yes. Now you need to know how to perform your best at an in-person ground marketing event so that you can capture more leads and convert more people into loyal patients. So that's what we're gonna be talking about in this episode.Now, performing your best at in-person ground marketing events is the key to gaining your prospect's trust. If you don't make an excellent first impression, chances are probably not gonna want to do business with you. They probably just want that free stuff that you're having at the booth, right? In order to put your best foot forward at an in-person ground marketing event, you need to know how to strategically set up your booth, how to act, and what to say, how to speak.Now I'm gonna break these steps down for you, okay? Starting with setting up your booth strategically now. A big mistake that I see most people make is setting up their booth with all their freebies and goodies in a grab bag. people can just walk right up to their booth, say, Hey, how come you gonna take one of these by and leave with no trace?Right? What happened to that bag? That's not what I want you to do. In that situation, your potential. Just grabbed a goodie bag and left without leaving any way for you to contact them. So when it comes to setting up your booth strategically, the name of the game is not convenience. Instead, you want people to stop by your booth.Shop around, spend more time at your booth. You can do this by simply deconstructing your hygiene kit or whatever it is you're giving away in your giddy. And place each item that you would like to give away side by side. So, uh, you can say, here's a baggie, here's some toothbrushes, here's some floss, here's some toothpaste, maybe some stickers, flyers, um, maybe a balloon if they want a balloon, right?Boom. Like that. Now, once they do that, once you have the booth just like that, They're gonna be shopping around a little bit, right? This will give you maximum time to talk to them about your offers, services, and your practices. Hey, the business and I, it's the apartment complex. The apartment complex, or the residents or whoever, right?If you're at a daycare, the daycare and I decided to partner up this month and we're giving you, boom. An incentive, right? It can be, Hey, we're giving you a free first exam. We're giving your child a free whatever, right? Or we're, you're not doing anything for free, right? You can just say, Hey, we're doing a new patient exam This.Or free office tour, however you wanna do it, right? Whatever incentive you wanna offer, that's what you want to mention. Now, remember, once they show up, you're like, hi, grab whatever you want, it's free. Just grab a little baggy, put one of each and that's it. Then they're like, oh, okay. Right? They grab their baggy and they start putting their toothbrush loss.They might ask you, oh, what kind of toothpaste is blah, blah, right? Or create conversation with you. You'll create conversation with them. That's your time to speak. Build rapport, be super friendly, but build rapport and at the same time, that's when you can offer your incentive. Seeing all of your freebies laid out in this way also peaks the person's curiosity with so much in front of them.They're gonna want to take some time to take in that situation. Once they're stopped at your booth, you can let them know that everything they see is free. Tell them. If they like to, they can grab a bag and shop around for whatever they like. Right? As they're shopping around, that's what you'll want to converse with them and let them know about your offers and promotions.The only thing you wanna put in the baggie from the start is your business card. So make sure each baggie has a business card in there. Right. Or maybe a flyer or something right in there. and that's basically it. Yeah. Tell them that, you know, they like, you can grab whatever you wanna have in there Like I said, have the business card from the start and allow them to shop around just in case they don't pick up a business card at the very and or something like that.If you don't want them to grab five toothbrushes at once, cuz this can happen. You need to set the boundary straight from the get-go. Tell them, feel free to grab a bag and grab one of each item. It's as simple as that. Now here's like an asterisk quick. You will get someone who says, oh, can I get one from my other child?They don't. They're not here. They're sick or whatever, up to you. But if it's just one other person, I'm like, yeah, sure, go ahead. Of course, of course. Yeah. You can grab another thing, especially if they signed up. Of course you can grab whatever you want. Now they're like, oh, can I also grab another one for my four other children or whatever?No, you're not Target, you're not Walmart, right? You can say, Ooh, you. We need to have enough for everyone. But if you'd like, when you come to visit us, we're more than happy to give them their toothbrush that they need. And then they're gonna be cool with that. Right? They're not gonna be like, what?Oh my gosh, no. I don't care about anybody else. Just gimme my stuff. No, they're gonna be cool with that. So that's what you wanna do, right? Maximum just give out two. to a family if, especially if the two kids are there. But if they're not just two. And then that's. So that's how you wanna strategically set up your booth, right?Nothing fancy. You don't have to have like a spin the wheel. Do all these things that you've been seeing a lot of people on social media. No, because the more important person is gonna be you, right? The person at the booth. Um, it doesn't matter what you have going on, if you're just there behind the booth, just like, and it's, none of that's gonna matter.So basically you wanna have a table, maybe a tablecloth, so it won't look tacky. Uh, tablecloth can have your, your branding on it, right? Um, your logo and. Have a deconstructed hygiene kit and then your information, and then have a pen and paper, a signup sheet. or if you want, you can have an iPad where they can actually physically put their appointment time in the practice management software, whichever one of those two you want to do, and then sign people up, right?But that's how you want strategically your thing, to have nothing in baggies where they can grab it and go, everything's laid out. Now that you know how to set up your booth strategically, it's time to know how to act, speak, and perform at an in-person ground marketing events so that you can capture more leads and grow your practice.So first and foremost, it's crucial that you greet and say hi to everyone who passes by your booth. Everyone, guys, even if they aren't stopping, say hi to everyone. This will create as much opportunity for you and your. It's also a great opportunity for you to lower your, what I call shy shield. Now, no matter how extroverted or introverted you are performing at these events can feel a little unnatural to you in the beginning, but getting in the habit of greeting everyone who walks by your booth will help you slowly lower your shy shield, getting you more in the groove of communication and networking confide.Once you say hi, like, Hey, how's it going? And your prospect stops by your booth, you can proceed to tell them that they can grab one of each item for free. Then if you're ground marketing outta business, you can even tell them that your dental practice and be sure to say the name of your practice, right?As partnered up with the business, this daycare, to give their customers an incentive, right? Or to give you parents an incentive. Of course, you need to make sure that the incentive you're offering is enticing enough for your prospects. So if you're ground marketing at a daycare, you could offer them something specific, right?Uh, for them. Make sure it's, very, very enticive uh, the incentive. what you can do is simply just make a poll on Instagram and your Facebook, right? And say like, what would you guys prefer, this or that, right? And then continue with. Offering that right? Or it can be a new patient exam. After sharing the incentive, the prospect will either show interest or say no thank you.If they show interest, You'll want them to leave their contact information on your sign of sheet, but if they say No, don't worry. It happens, but feel free to tell them. No worries. Do you have any friends or family who could benefit from this if they say, Ask them for their family members or friend's name.It's not unnatural guys. I know. You're like, I'm gonna ask them for their friend. Nope. Nope. It's not natural. This works so much when they're like, oh no, I already got a dentist. Thank you so much. Do you have any friends or families that would like to benefit from this new patient exam? You know what? Yeah.My neighbor does. Uh, kid was playing with them the other day and he like busted his tooth, man. And, um, I know they were looking for a dentist. I, I'll give them your information, right. Or I'll take some of your information and give it to them. It's just like that, right? Um, so make sure you ask that question.If they say no, if they're like, no, I'm, I'm okay. Right? If they happen to say no to both, if they're like no to the. I don't want any of the, the incentive you're offering and no, I don't have anybody that can benefit from Go in the show notes below and we have a script to help you navigate through that conversation.All you need to do is enter your email address in that little thing and that the email address is just for us to know who to send it to, to be honest with you. So we have a script in case you get on those. I got your back. Don't worry about it. But that's basically how you're gonna perform. And I say perform at an.Because sometimes, like I said, we're just not feeling it that day, but when you get to that event, you better turn it on. You have to turn it on for those three, four hour after that. Man, you cannot say a word to anybody and I don't care. But when you're at that event, pre-game it, drink some coffee, drink, whatever.If you're at the booth, have that energy. Turn it. Hi, how's it going? It's free if you want any of it. Hi, how's it going? It's free. Even if you are at a gym, let's just say LA Fitness or a gym, and these gyms, believe it or not, uh, you get a lot of patients there because there's daycares in there, right? So parents are dropping off their kid near the daycare section.You can set up near the daycare section and then just, Hey, how's it going? It's free. Do you want any B, when you come, when you're done with your workout, feel free to grab whatever you want, right? And blah, blah, blah. And even if they're wearing their headphones while they're walking in, still say, hi, how you doing with everyone?Right? I can't tell you how many times it's happened to me long, long time ago when I first started. I mean, there'd be some good days where I'm like, Hey, how's it going? Hey, how's it going? And then there'd be some days where they'd be walking by and I'm like, uh, you know, I'll say hi to the next person.You know, I'll say, and if I start off that way, it's not gonna end good. So immediately, even if I'm still setting up that. I'll be like, Hey, how's it going? Yeah, it's free. Well, I'm gonna put some stuff out right now. It's free. If you want any of it, um, feel free to grab whatever you want. They'll wait.They'll wait and see what you got going on. But you wanna have that tone of voice, that personality. You wanna turn it on every single time you are at these events, we're doing a presentation or setting up a booth, right? even so, if you have two people there. One person's behind the booth, they gotta be doing the same thing.And you can be out in the front saying, Hey, how's it going? Hey, you can be going to other, vendors doors and, and businesses who have booths and talking to them. And with your signup you'd be like, Hey, how's it going guys? Can I have some of your information? Oh my God, this is so cool. Can we put some of your information in our dental practice?You know, where the pediatric practice right down the street from you guys and you know, actually if you guys have any children that need patients, we're actually offering this. But we can give you, cuz you're part of a, a community and the business, a specific incentive. Just put your name and number down and then what?And boom. You know what I mean? There's one person attacking the vendors. There's another person at the booth saying, Hey, hi to everyone. You're doing fantastic at this health. So that's what you gotta do. You gotta turn it on for that time when it comes to setting up, and performing at these booths. Now, when it comes to performing your best at these in-person ground marketing events, a lot of it comes down to common sense, tone of voice and a smile.Remember, be present and engage with those who are around. Be present, guys, don't be on your phone. Um, a lot of the people in the pediatric dental marketing course, when they're going to ground marketing events, I tell them, Hey guys, if you can, if it's possible, stand up as much as you can. Sitting down is great, but it's gonna promote, like, to me at least, I'm, I'm a lazy guy, so like, sometimes I'm like, I gotta stand up for, I gotta stand up, you know?But if I'm already up, man, I'm active. I'm going, I'm going. Right? So I tell people the same. Just stand up. Don't be on your phone. If you're gonna be on your phone. It's for like a Facebook Live, Instagram live, taking pictures of the event, people doing things right, stuff that can help your social media.But um, other than that, don't be, you know, on the phone talk and texting, you're gonna see other people like that. The best thing you can have at that booth is you okay the. Thing, person, whatever you can have at that booth is you remember that? Nobody's you. So you're bringing that personality, that brand to that event.Thank you. Thank you for being here and making this event even more special. That's what the event's saying to you, right? So being the in-person, ground marketer at these events means you need to entice and invite these prospects, be personable, approachable, and friendly. Even if you get a.Everyone who walks by is an opportunity, whether they sign up for your incentive or not. So at the end of the day, they're leaving with your freebie and your business card inside of the freebie. You never know when they'll give you a call in the future, but the main thing you want is you want them to sign up.You are gonna get their name and information down, and you will give them a call later on that day or the next day, early the next day. So that's basically it, guys. That's how you're gonna set up your booth and that's how you're gonna. At these events and much more, much, much more information along with exactly what to have and specific type of, um, things to have at the booth is found in the pediatric dental marketing course.One quick tip I wanna give you guys, when you're thinking about what to add, like I said, you can have a deconstructed hygiene kit right on your booth. But one thing, this is from Dr. Cassandra Joseph from Odyssey, Dental, balloon. Balloons are fantastic. I can't tell you this has happened sometimes to me too.I see people with balloons and I'm like, uh, just see a sea of balloons of your balloons with your logo on it. And kids, do they not love balloons? They love balloons. So they're gonna see other kids with balloons and they're gonna be like, I want that balloon. Where? Where can't we go get the balloon?Oh, mom, I found where the balloons are at. They're right there. Let's go. Right? Have balloons. So if you can just have a deconstructed hygiene kit and some balloon. Trust me, it's gonna be fa you're gonna own that event. You're gonna own that event. So guys, that's gonna do it for this episode. Thank you so much for tuning in.At the same time, if you want much more information, we're gonna be opening up enrollment to the Pediatric Dental Marketing course pretty soon here. So make sure you go join the wait list or join the email list, be a part of it, and make sure you, you know, you, you're a part of the Pediatric Dental Marketing course because at the same time you get monthly.Mastermind sessions, office hours. So basically what you're listening to right now, but in real time, and I'm engaging with you, Manal, Sam, pat is engaging with you. We're answering questions, concerns, and all these things, and we also invite other guests and professionals on there as well. So that along with so much more information, go check it out.I'm gonna put a link to it in the show notes below. So thank you guys so much for tuning in and I'll talk to you in the next episode.‍

Minal Sampat and I have a weekly newsletter called Weekly Hacks. It's for pediatric dentists and pediatric practice owners only, and we share one effective growth hack every week to achieve big wins. no fluff, no spam, just your weekly dose of what you need to grow. Subscribe here to get this week's hack in your inbox! https://mailchi.mp/9d2a4644fd31/the-pediatric-dental-marketing-newsletter‍‍‍‍Hey docs! In this week's Monday Morning Marketing episode, Minal and I go over 5 key tips to social media for your pediatric dental practice:‍Post at least 4 times per week‍Get specific with targeted ads‍Drive engagement and comment on your posts‍Link back to specific posts in an email blast‍Use AI to workshop your captions‍Following these 5 tips will take the headache out of "what should I post?" or "My ads aren't reaching the right audience!" Above all, being consistent, utilizing technology, and getting involved in your social community will help build your audience and bring those pediatric patients in the door.Listen in as Minal and I break down these key tips even more in this week's episode!‍You can reach out to Minal Sampat here:Website: https://minalsampat.com/Instagram: https://www.instagram.com/minalsampatllc/Facebook: https://www.facebook.com/RealTalkWithMinalSampat‍Other Mentions and Links:The Pediatric Dental Marketing Course EnrollmentChat GPT"You Will Read This First" Post‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Minal. So talk to us about social media marketing specifically for pediatric dentists. How can we utilize this, or what advice or suggestions can you give us that will help us attract new patients with social Minal: media?Social media is incredible. But I think what happens with social media is most of the time we don't know what to do with it. Like everybody keeps telling you, be on social media. Be on social media, but what do you actually do on it? Right now? This is like a six hour workshop on social media. but what I wanna do is I wanna give you guys five specific tips on how you are going to leverage social media as a pediatric dental practice.Mm-hmm. Here's the first. If you are going to be on a social media platform, whether it is Facebook or Instagram or TikTok or whichever one you decide to do, even LinkedIn. LinkedIn is huge. Nobody talks about LinkedIn, but I'll get into it, is you want to post at least four times a week. Mm-hmm. So everybody who's listening four times a week, three of those post should have actual photos or videos.Of the practice, not stock stuff, not any of that. And the fourth one is free for all. It could be a review post, it could be a educational post, it could be a carousel, post, whatever you want. But out of those three, You know, you want to focus on showing your practice culture. Right. And because we are a pediatric dental practice, I mean, come on, let's face it, we have the cutest patients.We have a lot of fun in the practice. If you're seeing, and I'm going to be very, um, minimalistic in this, even if you're just seeing 10 patients a day mm-hmm. Which we all know, we are seeing way more. And you're open five days a week. That's, you are seeing 50 patients a week. I'm saying take three photos or videos.You can totally, totally do this, right? So the first thing is you need consistency. The reason you need to have four times a week minimum, and that's what I recommend anyways, like I don't think you need to go crazy with every day or stuff like that, but four times a week is because the platforms need to know that you spend time on it.Why would the algorithms show your content and your page to people if you log in once every two weeks to post? So, It doesn't help you. So if you decide to be on it, the first thing I want you to think about is consistency. Consistent thing with content that shows off your practice culture, not stock photos.So if you're working with a third party company where they're just posting your blog post or your reviews there, it's, you know, you're getting no engagement, it's not helping you. and if it's not helping you, don't do it. Stop paying. Instead, take those photos and videos and start posting it. That's tip number one.Tip number two, when it comes to social media, you also need to leverage ads, especially on Facebook and Instagram. In fact, on Facebook and Instagram, specifically on Facebook, when you click on the Boost ad and you go to demographics, you can target parents with specific age group of kids. Let me repeat that.You can go to boost post, you can select your area, you can select age groups, so for your parents that you know, you usually see, which is going to be anywhere between 25 to 45. Right? So, and I would recommend that you choose females like women, because women usually are the decision makers for healthcare.And also they're the ones who usually shop on social media. So I would do women, put down your town, put down a radius around it, depending where you're located, how far your patients come to see you, and then put down the age group and then go to demographics and go to parents. And you'll be shocked because you could target parents with specific age group of kids, like zero to three, three to six, six to nine, nine to 12.Parents of adult kids. Oh yeah. So now when you're boosting that post to some, to a audience, that post is directly going in front of your potential new patients, not just random people. These are parents. Mm-hmm. How does Facebook know how old their kids are? Well, you could ask Facebook, but they know how old their kids are because guess what?We share everything online. So because of that, They track everything we share and they know exactly what's happening in our lives. I mean, Facebook also knows recently moved if once you go in there, it's mind-blowing how much information they know. So that's the first thing. So first thing you're going to go ahead and make sure that you post the second thing.You're going to utilize ads and you're going to do targeted ads to parents, cuz that's our audience. The third. engagement truly matters when it comes to social media. So how many likes and comments you have matters. If you have a post on Facebook, let's say comments are the currency on Facebook and Instagram.Even on LinkedIn, anywhere you have comments is better. So if people are commenting on your post, you should hundred percent comment back because what this does is that it keeps that algorithm alive and keeps your post trending. But here's a strategy. Don't comment on all of them at once or don't like on them, all of them at once.So don't go like, like, comment, like, comment, like, comment, like comment at one time because once you're done liking and commenting back on all the comments, you're done. So what I do is I follow a strategy. So my strategy would be if I get comments on a post, which is always my goal to get comments or likes or saves or whatever, I would go ahead and comment back, but not like the.Or I would only go ahead and comment back on half the post at one time and then wait a couple of days and then comment to the rest of them later. Why am I doing that? Cuz I want the algorithm to be trending. I wanted to keep showing that post, right? So if I know that if the post is getting comments, the algorithm's gonna be like, oh, this is great.It's getting comments. Let's, let's push this up again. Even though this was posted last week, let's push it up. And another cool thing is what happens, Michael, every time somebody likes or comments back, don't you get an alert? Yeah. So what I want to do is I want to send you an alert again, right? So let's say that I am on Instagram and I have a previous post where I got comments, so I commented back on it, but I didn't love all the comments.So right. As soon as I have my next post that popped up, I'll go back to my previous post and I will hit the like on all the comments that God had because now. It's alerting everybody who commented on my previous post saying, Hey, men just liked your comment. Men just liked your comment, just liked your comment.And then you're gonna go to my page and you're going to see my new post, ah, strategy. I mean, I'm a marketing strategist. I live it. I walk it, I breathe it. but, um, yeah. So you want to. Some engagement on there and be careful about how do you do the engagement.That's a third step. Now, the fourth step is going to be a little bit more harder, but follow me along with the fourth step. So this was something, uh, that I myself learned at a conference, and I think it's a brilliant idea and I've tried it multiple times, is, you know how every time you have something that you celebrate, right?So, like a doctor's birthday and when you have a doctor's birthday, you get all these comments and likes, like that's the post that usually gets a lot of comments and likes and engagement. So this is, again, this is a specific strategy. So follow along with me guys. What I want you to do is go ahead and post it on social media like you would always.But then I want you to open that post and then grab the u r URL of that actual post. So not the u R URL of your page, but you, when you open that post, whether it's Facebook or Instagram, you get the actual U R L of that specific post. Okay? So go ahead and copy that url. Then you are going to go into your email newsletter system or text system that you have going out to your patients.You're going to take that. You're going to add that same photo that you added on social media, and you're going to send out an email and you're going to send to all your patients, Hey, it's Dr. Ab and C's Happy birthday today. Uh, help us, wish him a very happy birthday by clicking the photo below or the link below.So all you have to do is on that photo in your email copy or the text, you add the link to the same exact post. So now when they click on that post and they go on to that specific post on your social media platforms, You are taking your current patients from email to your social media and they're going to comment on the social media post.Hmm. You see what I mean? Yeah. Because you linked that same post to the URL of that actual post. So I know there's a lot of posts and talking going on here, but this strategy works because the number one question I get is how do I get my current patients to be on social media with us? Mm-hmm. Give them a.This is a great way for you to bring them. So anything that you know is going to get a lot of comment and engagement and your patients wanna be involved in, which is clearly wishing doctors happy birthday, use this strategy. Post it on social media. Copy the UR of the exact post. Go ahead and have the same photo send out via email and text, and then add the link of the exact post on there so now people can click on it and go there to.So I know it. It was kind of a boozy, right? Michael: how do we find the Minal: url? Click on. Just click on the photo. Oh, I never open it up. Yeah. When you click on any photo, you get the actual url. Even on Instagram, when you click on a post it'll and you go on share, it'll give you the actual URL of that, that exact post.Michael: Okay. I never knew that. I'm gonna go on to your post Real. And then the U r O would be found. Where? On where, where are you on Minal: Facebook or I. Michael: Instagram. Instagram. Minal: So Instagram, you wanna go on your phone? You wanna go onto your phone? Oh. Oh. And then you could do it. Cause Instagram is a phone app. Oh, no, no, no.You Michael: can also do it on, on desktop. Minal: Well, there you go. Then you've got it on desktop too. So they must have a data. Look at, my Michael: gosh, look at this. That's pretty cool. Yeah. I'm looking at your New Year's start list of tools to make life easy. Right. Minal: So when you click on it, do you see how it, yeah. You see how it gives you the exact.Yeah, so now I would take the same photo, right? Put it into my email copy and with the exact URL and send it out to my audience and say, Hey guys, do you want to go ahead and, uh, get all these tools or tips? Go ahead and click on this link and it'll take you to my Instagram where you can see it. Yeah.So you do the same thing. I know it kind of works very well. Michael: That's, that's really good. By the way, depending on when this goes, is gonna go out, if you guys can go follow Manal Sampa, LLC on Instagram, there was a post you did. You said you'll read this first, you'll read this second. You, you, I did it exactly how you told me.I would read it and I was like, yay, man. Like, how you predict it, you know what I mean? it's a pretty cool post. So I'll put a link to, I'll put a link to that post in the show notes below, but Awesome. So these are the four steps we can do. Minal: And then the fifth one. And the fifth one is going to be even better.You guys are ready? Yeah. Okay. So, you know how you always want to make a post, but you never know what to say. Mm-hmm. Every day, like, yeah, like every time it's like, man, I have this really cute photo, but I don't know what to say about the photos. I, I, I, I didn't post it. Chad, g p t. Chat, G p t. So if you need captions, right, this is what you do for captions, guys.You go into chat, G P T and you said, Hey, gimme a caption for a pediatric dental practice. Or you can put on your practice's name, right? Gimme a caption for a, B, c, pediatric dentistry, uh, about a photo where a kid is high-fiving the doctor. And it'll give you a caption and you can be specific. Gimme an Instagram caption, gimme me a Facebook caption.Don't use hashtags or add hashtags, or I'll add emojis and it'll give you the caption so you don't have to worry about it. In fact, I'm training all my team members right now and like all the practices I'm working with, so they all get a social media calendar on what to post, right? Like what ideas, what strategy, what to post, and then they can now just go into chat G P T and come up with their captions.Michael: That's really good, man. That's really, and by the way, for those of you who are in the pediatric dental marketing course mm-hmm. we are putting in more modules on chat, G P T. Mm-hmm. This one case, you guys wanna know more about that and how to utilize it to better your marketing.You can find that in the pediatric dental marketing course. But then this is the five things we can. Right when it comes to this, where do you manal see the roadblock where people drop the ball, Minal: it becomes too overwhelming. what to post, when to post, how to post, who's going to do it?do we have fun content? And then the, the last part, When you don't see immediate success with it, you, you want to give up cuz it takes work, right? So you, you put all this work in and then you're like, oh my God, I'm putting all this work in, but I'm not getting immediate satisfaction. Well, you are not. It takes time like everything else. Social media takes time.You have to build an audience, you have to engage with them. You have to show them who you are to show them the practice, culture, your services. Remember, uh, there was a theory many years ago that said that somebody has to come across your. Marketing message seven times. Mm-hmm. Um, before they make a choice.Now that has gone out the window. Now we have like 27 times, 37 times. Cuz ev we are constantly being distracted by other messages. And because we are constantly being distracted, that just means you to keep going. What your focus should be is, am I getting engagement and are people saving my content, engaging with my content.And many times when I go into my own content, I'm like, oh my God. Only, you know, 40 people liked it, but I go into my saves and 175 people save. And that's what I want, right? So look at the goal. What is your goal? And then work towards it. Everything else can be taught. I mean, we. Pediatric Dental marketing course together, Michael, that you and I kind of go through and we do hands-on, you know, stuff and I have like hands-on training and I show how to do things and how to create calendars and systems and strategies and all that fun stuff inside it.So information is out there and you know, we are here to help you along with it. You just have to make sure that, one, you stay consistent with it. And two, you also have some fun with it. You know, don't let it get to you. Like then get, don't get into. Of, oh my God. Look at the likes and the comments. I don't have enough.No, there is. You're competing with yourself. Mm-hmm. You are good. You're okay. So once you have those two things, consistency and being able to have fun with social media, you're going to find results. Michael: Gotcha. Awesome. So if anyone has any further questions or concerns you can definitely find on Dental Marketer Society, Facebook Group, or where can they reach out to you?Minal: Absolutely. So my website is minal san.com, which is M I N A l S A M P A t.com. And since we clearly talked about social media, come hang on Instagram with me. You know, I'm Minal san on Instagram, Minal Sam on Facebook. Send me a friend request, I have a digital creator page there and I share a lot of tips.And then Michael and I, uh, we have just started this awesome, awesome thing where we are doing, uh, is it weekly, Michael? Yeah, yeah. We are doing, uh, weekly. Pediatric dental specific tips. So you know how we just talked about all of this. If you want nine pediatric dental Real Ideas, it's coming to you next week.By the way. Just f y I letting you know, it's coming to you starting April. We are going to have this, we have opened up this awesome newsletter Michael and I both, we have had a lot of pediatric dentists reach out to us saying, can you guys share ideas with us? Why? So we opened this newsletter, Michael, you're gonna put that in the show notes here.Mm-hmm. Michael: Yeah, I'm gonna, and to be open and honest with you guys, a lot of people have asked us that. And me and my, I were like, okay, let's, should we start a Facebook group? Should we start another podcast? So we said easiest way for us and easiest way for you is just to be living in your inbox, right? that's what we're gonna do.We're gonna send you. Every single week. And that's the best way you can talk to us too, is just hit reply back on those newsletters. And then you can talk to us that way as well if you have any further questions or concerns. But like we mentioned before, the pediatric dental marketing course, that's where you can mastermind with us monthly.That's where you can get them latest, advice and also strategies on all, everything you're listening to here, especially with also, ground marketing. And it continues to grow, so it's like a, it's a course, but it's like an ever-growing course. Minal: It's a course's, an ever-growing course, because unfortunately or fortunately, social media marketing keeps changing and we have to keep changing.Like, for example, Michael just added an entire thing on Chad g p t inside the course because of how powerful it is. And as things change, as life becomes different and as the world we live in keeps to elevate itself, we are here with you and Michael. And I always love to say that the course is not done for you, but it's done with.And we love that cuz every month we also kind of come on in and do exactly this. Like you ask specific questions and we mastermind and we share and strategies and um, you know, so we kind of keep it, keep it real, you know, we are pretty transparent people so we kind of keep it real and we share ideas.But yeah, so how we can reach and get some more ideas. We can join the newsletters, check us out, Michael and I on Instagram too, or Facebook and we. Michael: Yeah, we got you. So awesome guys. Thank you so much Al. Thank you for being with me on this Monday morning marketing episode. Minal: Thank you for having me.‍

Minal Sampat and I have a weekly newsletter called Weekly Hacks. It's for pediatric dentists and pediatric practice owners only, and we share one effective growth hack every week to achieve big wins. no fluff, no spam, just your weekly dose of what you need to grow. Subscribe here to get this week's hack in your inbox! https://mailchi.mp/9d2a4644fd31/the-pediatric-dental-marketing-newsletter‍‍Hey guys! In this week's Monday Morning Marketing for dental practice owners, we provide tips on creating effective videos for your website. Rather than stressing over a perfect script, simply record a casual conversation with a team member or utilize an AI tool like Chat GPT to create a script. It's important to have three key videos on your homepage: a banner video showcasing your practice, a personalized video introducing the dentist, and a testimonial video from a happy patient. Additionally, creating short video series answering commonly searched questions can establish your practice as a trusted authority and attract potential patients to your website.‍To get the scoop on these tips and more, don't miss this episode with Minal!‍You can reach out to Minal Sampat here:Website: https://minalsampat.com/Instagram: https://www.instagram.com/minalsampatllc/Facebook: https://www.facebook.com/RealTalkWithMinalSampat‍Other Mentions and Links:The Pediatric Dental Marketing Course EnrollmentNetflixHuluHBOChat GPT‍‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍Our Sponsors & Their Exclusive Deals:‍Dandy | The Fully Digital, US-based Dental Lab‍For a completely FREE 3Shape Trios 3 scanner & $250 in lab credit click here: meetdandy.com/affiliate/tdm !‍Thank you for supporting the podcast by checking out our sponsors!‍Episode Transcript (Auto-Generated - Please Excuse Errors)‍Michael: Hey Min, also talk to us about pediatric dental marketing. How can we utilize this? Or what advice or suggestions can you give us that will help us to attract new patients? Minal: Well, with pediatric, one of the best things to do is to show off your practice culture. Cuz let's face it, you have the most fun practice culture and you can have fun and you don't have to worry about thinking, is this too childish?Guess what? It's totally okay for you to be right. So one of the things that you wanna show off, especially in the world we live today, because our parents with young children are usually in the Gen X generation, right? Mm-hmm. And the millennial generation. So we grew up with videos and we grew up with Instagram reels and Facebook and all that stuff.So we are very in tune to social media, yes. But we are also very in tune. Looking you up and seeing who you are as a practice. Because if I want my child to come to your practice, and I know that I, myself as a parent, am afraid of going to the dentist, yeah, you are a dentist, that's great, but I really want to make sure my child's gonna be okay and have a good time at their dental appointment.So one of the best ways to do that is through videos. Now, let's say you have videos. I want you to kind of, you know, all of our listeners right now, um, do this in a way that makes sense. So, according to Google, most of the people, so over 60% of the people would rather watch online videos than television, which again makes sense cuz we have our phone on our hand and, you know, when do we watch TV?Late at night. I'm a millennial. I'm in my thirties, I'm in my mid thirties and I haven't had cable since like 2008, 2009. Like, I don't, like, I just go to Netflix or I just like go to Hulu or HB or whatever. And watch my show, right? So this means that they are watching these videos. So this is the first thing you're going to do if you don't have this already on your homepage of your website, you need to have a minimum of three videos.The first video is going to be a banner video. So a banner video is going to, something fun. Maybe it's a fun video of you going through the office. Maybe it's a fun video of the team having a good time. Maybe patients high fiv. You want a banner video, something that as soon as they land on their website, they're gonna be like, Ooh, this seems fun, or This is great.You wanna capture their attention. The second video that you want to have is a video of the doctor, talking about themselves and the practice. Now, I know that some of the doctors, you're always thinking, oh no, I do not wanna do video at all. I don't like it. I don't like to, I don't know what to say on it.I freeze when I get up there. I get it. I a hundred. Get it. I understand. So this is what you do. You get an I. So you just have a conversation. Get somebody on your team. If you're uncomfortable with video, get somebody on your team and have them ask questions if you want to do this by yourself. I just had this conversation with a five location pediatric dentist yesterday, and he's like, I hate video.Oh my God, what am I gonna do? So here's a quick tip. Go to Chad g p t, like, I'm not even joking. Go to chat G p t and in the chat g p t put on a prompt and say, give me a script for a pediatric dentist to have on the welcome script for the homepage, and it'll give you the script.and then you can say, give me prompts on how to act on the video. It'll tell you, get close to the video. Now move out. Hold the little thing with a toothbrush. Do this. It'll actually plan out your entire. So you don't even have to worry about it. Use AI to help you if you need to. I mean, we just did this entire thing yesterday and this dentist who hates video, he is a pediatric dentist.He has five locations and he got three different scripts from Chad, g p t as we were talking about it. And now he's gonna record the video today cuz he knows what to say. And clearly if you have somebody who can interview in your practice even better, then it's just a natural conversation. You don't have to worry about a script or anything like that.You just talk about why you, why is it that you do this, and where you went to school and um, you know, what do you love about your day, right? So you could do that. So second video has to be with a dentist. The third video has to be a testimonial video. So somebody else has to say how amazing your practice is, So if you have these three Cs of videos on your homepage, that's where you're going to start. Mm-hmm. Now the other stuff you're going to start doing is, once again, you can go to your Google, uh, you can go to your website company and if they're doing SEO for you, ask them and say, what are the questions that are being searched online from parents?So you're going to, you know, and you could do this, Google actually gives us information for free. So you can go into the town and see what questions are being asked. So let's say the question's being asked, what happens if a baby tooth comes out? Or, uh, you know, when should I take my kid to a pediatric dentist?Or, what is, is, you know, is fluoride good or bad for children? Or all of those questions that you usually get. Make many q and a series videos with them, and now have your website company. Take those q and a series videos and add it to your YouTube channel. Create a YouTube channel and then have your website company do YouTube seo.So this means when somebody asks that question, your video will pop up. And as we all know, we go and ask anything on Google and there are always these YouTubes pop up. Mm-hmm. And we click on the one, and now they're listening to you and watch new. Right Now you take those same videos, you crop them, make them vertical, all that good stuff, and you make them into Instagram reels.You download those videos and then you make them into TikTok. You see where I'm going with this? Mm-hmm. You can take any one of this stuff and repurpose it in multi different ways. So I hope that this helps you with all the video. Michael: I like that. So the three videos, we want to have banner, video, video for the doctor, and the frequently asked kind of questions, where do I go for this?When it comes to like Google, where we find out where the questions are at, Minal: just ask your SEO Michael: complain. Okay. Okay. So Minal: like the website. And if you want, and if you want to, and if you want to go back to Chad g p t, just simply go to chat g p t and say, what are some of the questions that parents are asking about pediatric dental health or about, uh, their kid's teeth?And see what Chad g p t says. Now, Chad, g p t does not have all the answers clearly. you know, it is something AI is working through, its way through this. So not everything is. Truthful and relevant just yet. So that's why I said if you are working with the s e O company, they can go to the Google search console and they can provide you the queries.Google calls them queries, um, that they're receiving, um, so that you can base your content with this. How often should we Michael: be doing these videos, like refreshing them, make it so we make them, and that's it. And then we have the questions, and then we distribute that all out. Now we're. Right. We finished distributing.Do we repurpose it? Do we do it again? Or what do we, how do we do that? A hundred Minal: percent. This completely depends on your. Comfort level with videos. Like if you hate doing videos, I'm not going to be like, do videos every week cuz you're gonna hate me then. And you are gonna not love the videos either. And it's gonna show that you don't love doing this videos.I don't want that to happen. If you love doing videos, then yeah, do them all the time. Do them every week, right? Create new videos realistically for social media because videos are so popular and not like live videos and long videos, videos. Less than 30 seconds are really popular. Instagram reels, seven seconds, right, is where you wanna land with TikTok and Instagram reels.People usually make a decision if they wanna watch a video within three seconds when they're on social media. So if you have videos on social media, um, they have to be shorter. If you have videos on your website, I wouldn't recommend more than a minute, There's too many dings and pings and notifications coming our way to do that.So absolutely, uh, you can take care of that. And if you have any questions, you know, reach out to me. I can give you like a list of videos and stuff, but if you go to my Instagram, you will see pediatric dental real ideas, like it's actually in there. so you have all this content and information available.Michael: Yeah, that's kind of tough making like a seven minute or seven second, you know what I mean? If it's inform. Um, Minal: not really. If you think about it, it kind of forces you to share the information. I mean, you just, if you're thinking about like a seven second, like TikTok or Instagram video, You just need a hook on the top that says something like what are, what are ceilings?And then you can just have you pointing at different things and you tell us what seals are or you know, what is baby baby tu decay? You could ask that as a question and you could, you know, kind of point around or do something. So it's actually easy cuz you are not really talking, talking all the time, and it also keeps it easier for you because you can quickly go, what are dental ceilings where they are, blah, blah, blah, blah, blah. And you just keep it simple and easy. It takes a little bit of time and effort. Comfortable with it, and to have fun with it. But once you're on it and once you have the ideas, it becomes a lot easier.Michael: How often at all do you see like the procrastination for this when it comes to a practice, when they're like, okay, I'm, I'm, I'm making the videos, I just gotta set it up and I'm thinking of ideas and it, they're, you kind of feel it, you're like, you're just giving me excuses now, kind of thing. You're not making it happen, so how can we like eliminate that?Minal: You have to set time for it. Just like everything. You know, if it's everybody's job, it's nobody's job. If it's not on the calendar, it's not going to happen. If it's more like, oh yeah, we have a lunch thing happening tomorrow, so we'll do it. Okay, well, yes. Then put it down in your lunch thing, in the part of your agenda.We are all together at the lunch meeting. We are going to use 15 minutes to record some videos or do some, you know, fun high fives or do a quick dance or uh, answer a quick question, whatever it is, but it has to be on the calendar. And it can be in a calendar. That's like an afterthought. It can't be like, oh, we had a cancellation, so we'll do it when we have cancellations.Well, it's an afterthought, so now we are waiting for a cancellation to happen for you to do this instead. It has to be a part of your schedule, of your calendar, and if it's like that, it will make it happen. I always think about it with the gym, right? Like going to the gym or working out. We all know we have to.We all know we should be doing it, but if it's not on our calendar, and if we don't have that hour booked to work out, something is always going to come along. That's more important. I'm putting this in quotation mark for all the listeners. That's more important than working out. I know. I Trust me. I know.So, Michael: yeah. Okay. Gotcha. So put it on the calendar. Who should be in charge of this? If you had. Pick someone. Let's just say Manal. I'm hiring you to beyond my team, who's in charge of this? Minal: Somebody who wants, first of all, likes videos and also likes technology or uses technology. Um, that's pretty much it. So that could be anybody.It could be somebody you hire. Maybe you have a niece, a nephew, a friend, son, or daughter who's young. You know, I have practices that have teenagers. Their own teen kids are doing videos for them. I have practices that have hired college kids. I have practices that have team members doing it. What I don't want you to do is get somebody who absolutely hates technology or does not like technology, or is not on Instagram, or is not on Facebook, or not on TikTok, or whatever platform you wanna be on, and then tell them to do.That it's not going to happen cuz they simply don't know the platform and it's something they organically don't like. That's why they are not active on social media. So I would have a very honest conversation with them and say, Hey, we wanna do these videos, we wanna get our practice culture out there.who here would love to do that? You will get additional pay for it. Don't make it a part of like, okay, you just do it cuz no, again, it can be an afterthought. You will get additional pay for it. Uh, and you will get time to work on it. So who wants to. And then see, you know, who are those people who wants to do it?Because if they know the technology then it's easy ideas, content. Again, I'm a social media coach, and this is what I do and it becomes a lot easier. And I have had, you know, sessions when I'm coaching practices where the team members are like super excited and thrilled to do it and like I come in and they're like on it and they're like, oh my God, when we tried this and this is what happened and we did this, and then.I shouldn't say, but I will say it. Then. I literally spent two hours last week showing a team member how to forward an email Uhhuh. And, uh, that's their social media person. And you can understand the conversation I have with the doctor after I spent two hours teaching somebody how to forward an email and said, we need to change our social media ambassador because I, you know, you can't be paying me money.To do that. Mm-hmm. Cause that's not gonna Michael: work. Yeah. Yeah. That's not a good way to, okay. No, I, I get you. I get you. Awesome. Real quick, last question. Well, I wanted to ask you, when it comes to paying that, you said like, I'll give you extra. How much do you recommend. Minal: Depends on how much you wanna pay them.Um, there are practices they, and right now team members are hard to come by, so you also want to make sure you're not overflowing their workload already. So depending, I mean, social media managers charge, you can pay them anywhere between $18 an hours to. 30, 35. It depends on how good they're and what they're doing.So depending on what your bonus structure is, maybe you make it a part of their bonus system. Maybe you make it a part of their, uh, pay system. Cuz again, I don't know how much you're paying them for their actual job. Maybe it's assisting hygiene front desk. so just depending on what they are. But pretty much anywhere it ranges anywhere between $18 an hours and up.And also depends on where you are in the country because some states have higher prices, uh, higher wages than other. Michael: Gotcha. Awesome, awesome. Manal, I appreciate your time and if anyone has further questions, you can definitely find her in the Dental Marketer Society Facebook group, or there's two ways we can reach out to Manal and myself for more advice on and more tips.There's a newsletter, right, that we have that is fan fantastic. It's in the show notes below. We're gonna put a link to it. It's gonna be the first link in the show notes below, and at the same time second. If you really want more, much more in depth and you want to talk with us one-on-one, uh, meaning like monthly, where can they go for them at all?Minal: pediatric Dental Marketing course. Michael: Yep. Yep. The Pediatric Dental Marketing Course guys, that's gonna be open for enrollment in May, so that's next. And if you're a part of the newsletter, then you'll, you'll know exactly when it's open and you'll get access first and much, much more information on that.So, uh, I'm gonna put a link to that in the show notes below, so you can go check that out. But also, min, thank you so much for being with us and, um, where can people reach out to you directly? Minal: Um, Minal samad.com is my website, which is M i n a l s A M P A T. Find me on Instagram again. Same name, Minal Samad.Find me on Facebook. Save your name. Um, just Google me. It's, I'm easy to find. But minal samad.com is the website. Michael: All right. Thank you with being with me on this Monday morning marketing episode. Thank you for having.‍

EPISODE TEN: FIRST DAY‍Mentions: Milton and king wallpaperKasper‍Unlock the PPOJosh Hampson - website creatorMichael & Minal Sampat's Pediatric Dental Marketing course‍We're getting into Dr. Naomi Sedani's world!‍Follow her journey, week by week, as she creates her start-up: Lil' Dente‍Naomi is scheduled to open up her practice in February 2023... that's only a couple of weeks away!‍Listen each week to hear the raw truth and the "behind the scenes" details that not many talk about publicly when it comes to starting up a practice!‍We uncover unexpected struggles she is facing, what "life-saving" practice tips she discovered, how much everything is costing, what equipment/ companies she decides to go with and why, her vision to grow in the community, all her financials, how all of this is affecting her personal life, and everything in between!‍Naomi may need your help and advice, so please feel free to engage with each episode, share your feedback, and ask questions here:‍The Making of a Dental Start-Up Facebook Group: https://www.facebook.com/groups/1511481045554890‍The Making of a Dental Start-Up Instagram: https://www.instagram.com/themaking.of/‍Message us through our website here.‍Find Out MoreThank you for listening to this series "The Making of Smile Oasis" on The Making of a Dental Start-Up. If you enjoyed it, please share with anyone you think will gain value from the show by clicking on one of the sharing tabs above.Also, please consider leaving an honest review on iTunes. It helps other listeners find the show, and I would be forever grateful.Questions or comments? Feel free to contact me here.Follow me on Instagram or Facebook and improve your dental practice every day!Have you subscribed? Don't miss a single episode!‍You can also find us on Spotify now, just type in the search bar "The Making of a Dental Start-Up".‍Listen to podcasts and learn more about The Making of a Dental Start-Up on the website.‍Remember that Naomi's dental practice is being built in real time. Follow her incredible journey and message her here:‍Naomi's Facebook: https://www.facebook.com/nks7499‍Naomi's Personal Instagram: https://www.instagram.com/dr.naomisedani/‍Naomi's Practice Instagram: https://www.instagram.com/lildentesmiles/‍p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/ company, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your start-up.‍

In this episode, Dr. Tarryn MacCarthy speaks with Marketing Strategist, Speaker, Coach, and Best-Selling Author, Minal Sampat. She shares her journey from marketing to becoming a dental hygienist and back again to the world of marketing. They also discuss the difference between marketing and marketing strategy, leveraging social media for your marketing, and their common love for shoes!Minal Sampat is a best-selling author, speaker, marketing strategist, social media coach, dental hygienist, and enthusiastic shoe lover! She was born in India, grew up in St. Thomas, and now lives in WA state with her husband. Minal launched her first company by breaking a Guinness world record and since then has worked with 100s of dental practices to increase production while decreasing marketing expenditure. Her business growth & marketing strategies have not only been featured in industry press but also on Forbes.com, not once, not twice...but 7 times in the last 3 years! Learn more about Minal:Website: https://minalsampat.com/Marketologist™: https://marketologist.com/Check out her retreat in Turks & Caicos: https://ceonthebeach.com/Grab a copy of her Bestseller book: https://www.amazon.com/dp/B083D6NYXKShow notes:[2:15] The go-to shoe[6:02] What got her interested in marketing?[11:25] What is the biggest mistake that dentists make in terms of marketing?[14:40] Join The Radical Happiness For Practitioners Program to rediscover happiness within your profession and life. Check out https://www.thebizofhappiness.com/radicalhappiness[16:31] How does she support her clients in the overwhelm of marketing strategy?[19:44] Leveraging marketing[24:40] Where to find Minal[26:53] What is her definition of happiness?[28:34] OutroSign up to Radical Happiness and become the Happiest Practitioner: https://www.thebizofhappiness.com/radicalhappinessPlease join my Facebook group: Business Of Happiness Hive, so we can all take this journey to find fulfillment and happiness together. Click here.Where to find meWebsite: www.thebizofhappiness.comFacebook: facebook.com/thebusinessofhappinessIG: @thebizofhappinessIt would mean the world to me if you subscribe, leave a review, and share this podcast with your friends, co-workers, and families. This will help the trajectory of this podcast and allow others who are seeking true happiness to find the podcast.

A lot of money is wasted in our profession on marketing that doesn't produce a high return on investment. Practice owners need to learn to market smarter, not harder. In today's episode, Minal Sampat joins us to discuss creative and affordable ways to market and grow a pediatric dental practice. Minal is an RDH and worked for 10 years in a pediatric dental office. She is a national speaker and marketing strategist, along with author of Why Your Marketing is Killing Your Business. Some of the topics we discuss: - Making your website better than your competition - Better dentist bios - Internal referrals and community outreach - Facebook vs Instagram and how the algorithms have changed - Hiring help to develop Tiktok videos Minal's website and more information about her can be found at https://minalsampat.com/

(If you DO want to sign up for the Pediatric Dental Marketing Course, sign up for the waitlist here!)In this episode, Minal Sampat gives us the inside scoop on paid social media ads and how to make them perform most effectively. While branded content might look clean and professional, is it what people are searching for on Facebook and Instagram? Minal points to the importance of comments and engagement on posts, rather than highly branded content. She gives us one of her strategies on Facebook ads, where we target current followers of your page and people like them. This will result in a higher engagement rate, and then can be later boosted to new potential patients! When the new potential patients see more engagement and comments, they will be more inclined to click and learn more.Be sure to listen or watch through this episode to catch Minal's best marketing tips on paid social media and more!‍You can reach out to Minal Sampat here:WebsiteFacebook ProfileInstagram: @minalsampatllc‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:My Newsletter: https://thedentalmarketer.lpages.co/newsletter/The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041‍

How to Not Spend Money on Marketing and Still Get Great Results Episode #433 with Minal Sampat, RDH You don't need to spend a crazy amount of money to market effectively. Whether you're a new practice with little money to spend, or an established practice looking to change your marketing strategy, today's episode is for you! Kirk Behrendt brings in Minal Sampat, author of Why Your Marketing is Killing Your Business, to share some of her marketing secrets that you can start implementing today. To master effective marketing for different budgets, listen to Episode 433 of The Best Practices Show! Main Takeaways: Understand your target audience and how to speak to them. Know which marketing strategies will work for your practice. Your current patients are the top two for new patient referrals. Find ways to internally market to your current, loyal patients. Avoid overspending on websites and things you don't need. Don't be afraid to try new things. Quotes: “The reality is, all marketing works, and all marketing does not work. There are practices and companies out there who will say, ‘Do print mailers! Print mailers are amazing! We get hundreds of patients from it.' And then, we have practices that are like, ‘Absolutely not — never do print mailers! They're horrible for us! They never work for us!' It's true with everything. So, what is right for you? What is not right for you? How do you get around it? And what I realized was that my real success came from not adding more marketing but leveraging the marketing businesses were doing, specifically, practices were doing.” (7:30—8:02) “The number-one thing in marketing is, know your audience. But in our field, in dentistry, we never talk about knowing your audience. When I ask a GP practice who your audience is, they're like, ‘Well, age two to 85, whoever comes in.' But that's five different generations. They all react to things differently. They buy differently.” (10:41—10:58) “Video is powerful because they get to see you. They get to connect with you. They get to see your smile. They get to see who you are as an individual. You could do the makeup. You could add the filters. You could do all of that. But the video is something where your personality is going to come through.” (11:25—11:41) “According to Forbes, the average user spends 88% more time on a website with a video than without. Why? Because we're nosy people. Think about it. All the listeners who are listening, if you go to a website and there's a video, you press the play button. You just do, every time, because we are nosy people. That's why social media is so successful. But when your website does not have a video, you just keep scrolling.” (13:08—13:34) “I would help practices who call me and say, ‘Minal, we need to get on social media! Can you help us?' Now, I am a social media coach. So, clearly, from a business perspective, I should say, ‘Of course! 100%, get on social media!' But I never say that. I always come down and say, ‘Why do you want social media? Why do you think you need it? Do you need it because your competition has it? Do you need it because your granddaughter is telling you you need to be on TikTok? What is the reason behind it?' And they're like, ‘I don't know. We just keep hearing it.'” (13:43—14:09) “Where are your patients coming from? Who are your patients? And let's say that we run a whole analysis, and they're like, ‘Well, the majority of our patients are in the senior population. We have X, Y, and Z, 65 and above patients. That's our bread and butter. That's who we see.' So, I'm like, ‘Okay. Well, if that's the case, then we have to break this down and say, where do I spend money? Do I go to TikTok? Do I go to Facebook? Do I go to Instagram?' And then, you start figuring things out and say, ‘Okay. Well, we want to go to Facebook.' But this is the same population that really works on connection and communication, and they want to see you. So, while you might want to spend...

In this solo episode, I'm talking about how we can reframe the "dip" periods of our lives into opportunities for reflection, insight, and inspiration. I reference my previous conversation with Minal Sampat and how it can be a lot easier to talk about how we'll approach failure than it is to actually process it when it happens. So, I'm taking you through some of my recent learnings from my own personal experience!Mentioned in the episode: Meyers Briggs Type Indicator Human Design & my session with Frannie & Co Catherine Farquharson Mindset Coaching & Her Instagram Post on Dips 

In this episode, Anne Duffy is joined by Minal Sampat, BA, RDH. Minal is a speaker, marketing strategist & coach, and bestselling author of the book “Why Your Marketing is Killing Your Business: And What To Do About It.” Minal tells the story of how she went from graduating dental school in 2008, to eventually becoming marketing director of a pediatric dental practice, and later launching her very own marketing company. She explains the term Marketologist™, and describes her marketing strategy school of the same name. Minal and Anne discuss the power of not only teaching as a marketing coach, but encouraging group collaboration as well. Just DeW It Podcast is the official podcast of Dental Entrepreneur Women (DeW), founded by Anne Duffy, RDH. The mission of DeW is to inspire, highlight, empower, and connect all women in dentistry. To join the movement or to learn more, please visit dew.life. Together, we can DeW amazing things! References: “Why Your Marketing is Killing Your Business: And What To Do About It” Marketologist.com minalsampat.com Instagram: @minalsampatllc Facebook: Minal Sampat LinkedIn: Minal Sampat, BA, RDH

Gary interviews marketing strategist Minal Sampat, founder and CEO of Marketologist, about taking the plunge and starting a new business, why so many dentists hate marketing (and how you can learn to feel much more comfortable instead), and how to effectively incorporate social media into your dental practice to the point where you'll see real ROI. Website: https://minalsampat.com/ LinkedIn: https://www.linkedin.com/in/minalsampatrdh/ Facebook: https://www.facebook.com/RealTalkWithMinalSampat/ Instagram: https://www.instagram.com/minalsampatllc/

Joining as today's guests is Minal Sampat, Best Selling Author, Speaker & Marketing Strategist.To learn more about Minal Sampat please use the links below:- LinkedInAlso, be sure to follow us on our social channels:- Website - LinkedIn - YouTube - Newsletter

Minal Sampat, experienced Marketing Strategist, best selling author, and speaker has helped practices everywhere connect and communicate to their patients in a way that keeps them coming back. We dive into fun topics like the avatar of your practice, the importance of showing your practice's personality on social media, what patient retention looks like on social media, and so much more!In this episode, we highlight:-Removing roadblocks to create great social media content-Which communication avenues are best, & how to get new prospects talking to you-How to build engagement and attract more millennials into your practice-Why social media consistency is crucial-The metrics to track for successFor more information or to get in touch with Minal, visit: minalsampat.comFind Minal on social media: @MinalSampatLLC Learn more and register for "CE on the beach" before the very limited spots are filled: ceonthebeach.com

My guest this episode is Minal Sampat. Minal is a Marketing Strategist, Social Media Coach, Registered Dental Hygienist, and a National Speaker. She is the author of a best-seller book in 5 countries called "Why Your Marketing is Killing Your Business & What to do About It." Minal's content is so compelling that Forbes.com has featured her, her book, and her marketing strategies…not once, not twice…but 6 times just within the last 2 years! Minal and I discuss how she launched her first business by setting a Guinness World Record, how asking herself "what's the worst that could happen" allows her to break through fear and pursue big goals, the *real* reason clients really want to work with her, and much more. To learn more about Minal or get in touch, visit MinalSampat.com. 

How can women support each other? In this episode, Anne Duffy and Minal Sampat discuss the power of women supporting women in the world of business of dentistry. Instead of competing, we need to promote, support, and love one another! Read Minal's Cover Story: https://dew.life/2020/04/21/the-power-of-with/ Minal Sampat, BA, RDH Website: https://minalsampat.com/ Contact: Info@MinalSampat.com Just DeW It Podcast is the official podcast of Dental Entrepreneur Women (DeW), founded by Anne Duffy, RDH. The mission of DeW is to inspire, highlight, empower, and connect all women in dentistry. To join the movement or to learn more, please visit here. Together, we can DeW amazing things!

Enroll into The Pediatric Dental Marketing Course here: https://pediatricdentalmarketingcourse.com/‍In this episode Minal Sampat talks to us about creating the best Content Calendar for your practice and your brand! She guides us step by step on how to do this and gives us great examples. She lets us know how how when we share a post or make any content on social media, the goal in mind should be to always get a comment. She also tells us how 80% of your content calendar MUST focus on... tune in to find out!‍You can reach out to Minal Sampat here:Facebook: https://www.facebook.com/groups/dentalmarketingwithminalsampatrdh/Get Minal's Best Selling Book Here: Why Your Marketing Is Killing Your BusinessLearn more about the Marketologist School here: https://marketologist.thinkific.com/?ref=a09238&coupon=tdmLearn more about The Pediatric Dental Marketing Course here: https://pediatricdentalmarketingcourse.com/‍If you want your questions answered on Monday Morning Marketing, ask me on these platforms:‍‍Email: michael@thedentalmarketer.site‍My Newsletter: https://thedentalmarketer.lpages.co/newsletter/Ground Marketing Facebook Group: https://www.facebook.com/groups/738965052973156‍The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

On this episode of the Raving Patients Podcast, Len sits down with Minal Sampat to discuss Marketlogist, a marketing strategy school that shares expert marketing insights and strategies for success.   Takeaways from this episode include:  1. What is Marketologist? 2. Who is it for? 3. When does it start? 4. And why you should enroll.      Minal Sampat is an International Best Selling Author of her book, Why Your Marketing is Killing Your Business & What to do About It, National Speaker, Marketing Strategist, Social Media Coach, Registered Dental Hygienist, and an enthusiastic shoe lover. Minal grew up in St.Thomas, US Virgin Islands, and now resides in Washington State with her husband. She launched her first marketing company by breaking a Guinness World Record, and just this year, she launched Marketologist™ - a marketing strategy school, online for coaches/consultants/speakers, dental practices, aspiring marketing ambassadors. Minal has also been featured in industry and national press including Forbes. To learn more or get in touch, please go to MinalSampat.com. 

Learn more about the Marketologist School here: https://marketologist.thinkific.com/?ref=a09238&coupon=tdmGuest: Minal Sampat RDHBusiness Name: MarketologistCheck out Minal Sampat's Media: Facebook: https://www.facebook.com/groups/dentalmarketingwithminalsampatrdh/Get Minal's Best Selling Book Here: Why Your Marketing Is Killing Your BusinessLearn more about the Marketologist School here: https://marketologist.thinkific.com/?ref=a09238&coupon=tdm‍‍‍Host: Michael Arias‍Website: The Dental Marketer‍‍Join the podcast's Facebook Group: The Dental Marketer Society JOIN MY EMAIL LIST HERE FOR GROUND MARKETING STRATEGIES AND TACTICS.‍‍‍My 3 Key Takeaways:Do a quick video tour and put it on your website (less than 2 minute video), the video ends with a testimonial video.“Patient Marketing” share your patients businesses/ work with their smile in it!"Essential Worker" Smile Giveaway.‍‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes!‍‍DON'T FORGET TO:Join The Newsletter here and be a part of The Dental Marketer FamilyClick here to see how you can attract new patients immediately and consistently!Click Here to join the Ground Marketing Facebook Group‍p.s. The first link directing you to Marketologist, is an affiliate link, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that I have experience with this company, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you achieve your goals.

In this episode Amanda Hill, RDH is joined by Minal Sampat, RDH! Amanda asks Minal her top 5 questions relating to marketing! Learn from Minal who is an industry expert and be sure to check out Marketologist!    Episode Highlights   Mistakes Make Good Stories  Amanda's 5 Marketing Questions for Minal Marketologist  Quotes “If you don't have the screw ups, you don't have the stories.”    “It is not about what went wrong, it is about how you react to it.”   “Use your strengths so you actually enjoy it, so it doesn't feel like another thing to do.”    “Things you say online, stay online and people see that.”    “You will have no idea from my social media what my personal life is, because my personal life is personal.”  Links   Minal: https://minalsampat.com    More Your Dental Top 5 Episodes: https://www.ataleoftwohygienists.com/dentaltop5/    Amanda's email: amandahillrdh@gmail.com

This week we are joined by Minal Sampat, author of "Why Your Marketing is Killing Your Business & What to do About It", to discuss, "How To Use Social Media To Create A Bestseller". Minal Sampat is an International Best Selling Author, National Speaker, Marketing Strategist, Social Media Coach, Registered Dental Hygienist, and an enthusiastic shoe lover. Minal grew up in St.Thomas, US Virgin Islands, and now resides in Washington State with her husband. She launched her first marketing company by breaking a Guinness World Record, and just this year, she launched Marketologist™ - a marketing strategy school, online. Minal has also been featured in industry and national press including Forbes. To learn more or get in touch, please go to MinalSampat.com. Please visit our website to learn more https://indiebooksintl.com Marketing With A Book Podcast Episode 9 Recorded 3/2/2021

Grab a pen and paper for this one. Take notes as you listen to experienced marketer, speaker, and author--and trained hygienist-- Minal Sampat. We talk about her fortuitous upbringing in the industry, how she goes about juggling hygiene and her marketing company, and why your marketing doesn't matter (who you're marketing to matters).

Please Leave a Review! A Tale of Two Hygienists wraps up this month's series on career advancement with a discussion about how you can effectively market for your practice: not just by looking at the raw numbers, but also by spending your time with patients and hearing them out.  Throughout her career, Minal Sampat has worked on both the marketing and hands-on sides of dental hygiene, and as a result she understands how these two sides can work in harmony. She is also a speaker, author, and the president of both her own company and Growth Management Marketing, LLC.   In this episode, Minal discusses the key to marketing success, explains how you can make the most of your unique skills both in and outside of your practice, and impresses the importance of proofreading.     EPISODE HIGHLIGHTS:   Interview starts: 16:00   - Minal describes her journey from marketing to dental hygiene and then back again.   - The epiphany that allowed Minal to realize the practical limits of marketing, and how clinical care providers have a “superpower.”   - Honing the skill or skills that will allow you to get an edge in your practice.   - Minal discusses The Typo Incident and how she dealt with it.   - Why it's vital for hygienists—especially female ones—to build each other up.     QUOTES:   “If I was not a clinical care provider, there was no way to truly connect with the patient base in marketing.”   “When you devalue who you are as a healthcare provider then so will your patients.”   “I don't think there's such a thing as a bad experience; I think it's just experience.”   “Whatever you enjoy doing... you can make that into a career.”   “If you think you want to do something, you are already born with the power to do so.” LINKS: Minal's homepage - https://minalsampat.com/ Minal on Facebook - https://www.facebook.com/minalsampatllc/     Why Your Marketing is Killing Your Business - https://www.amazon.com/Why-Your-Marketing-Killing-Business/dp/1734249803/ref=sr_1_1?crid=1MW6VDN37B311&dchild=1&keywords=minal+sampat&qid=1603465255&s=books&sprefix=minal+sam%2Caps%2C177&sr=1-1      THIS EPISODE COUNTS FOR CE! - but read the disclaimer below as it might not count for your state. Go here to take the test and get your CE Credit!   A Tale of Two Hygienists homepage - https://ataleoftwohygienists.com/     AToTH on Facebook - https://www.facebook.com/aTaleOfTwoHygienists/     AToTH on Instagram - https://www.instagram.com/ataleoftwohygienists     AToTH on LinkedIn - https://www.linkedin.com/company/atoth/?originalSubdomain=ca  

Please Leave a Review! A Tale of Two Hygienists wraps up this month’s series on career advancement with a discussion about how you can effectively market for your practice: not just by looking at the raw numbers, but also by spending your time with patients and hearing them out.  Throughout her career, Minal Sampat has worked on both the marketing and hands-on sides of dental hygiene, and as a result she understands how these two sides can work in harmony. She is also a speaker, author, and the president of both her own company and Growth Management Marketing, LLC.   In this episode, Minal discusses the key to marketing success, explains how you can make the most of your unique skills both in and outside of your practice, and impresses the importance of proofreading.     EPISODE HIGHLIGHTS:   Interview starts: 16:00   - Minal describes her journey from marketing to dental hygiene and then back again.   - The epiphany that allowed Minal to realize the practical limits of marketing, and how clinical care providers have a “superpower.”   - Honing the skill or skills that will allow you to get an edge in your practice.   - Minal discusses The Typo Incident and how she dealt with it.   - Why it’s vital for hygienists—especially female ones—to build each other up.     QUOTES:   “If I was not a clinical care provider, there was no way to truly connect with the patient base in marketing.”   “When you devalue who you are as a healthcare provider then so will your patients.”   “I don’t think there’s such a thing as a bad experience; I think it’s just experience.”   “Whatever you enjoy doing... you can make that into a career.”   “If you think you want to do something, you are already born with the power to do so.” LINKS: Minal’s homepage - https://minalsampat.com/ Minal on Facebook - https://www.facebook.com/minalsampatllc/     Why Your Marketing is Killing Your Business - https://www.amazon.com/Why-Your-Marketing-Killing-Business/dp/1734249803/ref=sr_1_1?crid=1MW6VDN37B311&dchild=1&keywords=minal+sampat&qid=1603465255&s=books&sprefix=minal+sam%2Caps%2C177&sr=1-1      THIS EPISODE COUNTS FOR CE! - but read the disclaimer below as it might not count for your state. Go here to take the test and get your CE Credit!   A Tale of Two Hygienists homepage - https://ataleoftwohygienists.com/     AToTH on Facebook - https://www.facebook.com/aTaleOfTwoHygienists/     AToTH on Instagram - https://www.instagram.com/ataleoftwohygienists     AToTH on LinkedIn - https://www.linkedin.com/company/atoth/?originalSubdomain=ca  

In this episode of "The Women in Dentistry" podcast, we have Ms. Minal Sampat who is here to chat with us the importance of speaking from the heart. 

Minal Sampat is a Bestselling Author, Speaker, Marketing Strategist, Entrepreneur, Registered Dental Hygienist, and an enthusiastic shoe lover residing in Washington State. Minal launched her first company by breaking a Guinness World Record, and her marketing strategies have been featured in Forbes, Huffington Post, Dentistry IQ, DrBiscuspid, and more, plus, she is on the Spring 2020 cover of the Dental Entrepreneur Woman Magazine. Minal published her first book, Why Your Marketing Is Killing Your Business, in January 2020. The book is an Amazon #1 Bestseller in 5 countries including the United States. To learn more about Minal, please go to MinalSampat.com, and join her Facebook group, Real Talk With Minal Sampat.

On this episode of the Dentist Money™ Show, Ryan interviews Minal Sampat, a dental industry marketing guru and the best-selling author of “Why Your Marketing is Killing Your Business.” There are many options for how to market your practice. How do you know what's the right approach for you? In this high-energy interview, Minal reveals her formula for how you can actually minimize costs while maximizing the “new client return” on your current marketing program.

I'm Minal Sampat, RDH — Best Selling Author, Speaker, Marketing Strategist, Social Media Coach, Registered Dental Hygienist, and an Enthusiastic Shoe Lover! As a marketing strategist, I help businesses streamline marketing efforts to achieve effective results. My passion for dental health and marketing strategies, co-mingled with my experience as a registered dental hygienist, has allowed me to help practices thrive over the past 10 years. https://www.linkedin.com/in/minalsampatrdh/

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Minal Sampat is a Best Selling Author, Speaker, Marketing Strategist, Entrepreneur, and a Registered Dental Hygienist residing in Washington State. Minal launched her first company by breaking a Guinness World Record, and her strategies have been featured in Forbes, Huffington Post, Dentistry IQ, DrBiscuspid and more. She published her first book, Why Your Marketing Is Killing Your Business, in January 2020. The book became an Amazon #1 New Release and #1 Bestseller in 5 countries. To learn more about Minal, please go to MinalSampat.com, and join her Facebook group Marketing & Mocktails with Minal.   SHOW NOTES: Here are some things you can implement in your practice in order to thrive, not just survive: Make a marketing list and differentiate the things that bring you ROI and those that are not. Find out your superpower (your strengths and how your clients view you) Find a common ground. Have integrity and be authentic. Know your ideal client.    REFERENCE: Why Your Marketing is Killing Your Business:And What to Do About It by Minal Sampat For more information and queries, you can visit her website at www.minalsampat.com or send her an email at info@minalsampat.com or even join her Facebook group Marketing & Mocktails with Minal.   DINO'S BIO: Dino Watt is a dynamic, highly sought after keynote speaker, private practice business advisor, best selling author, and certified body language and communication expert. As a business relationship expert, Dino understands that people are the heart of any business. His interactive training style will bring your audience to roaring laughter and move them to tears. Whether he is training on C.O.R.E Culture, Sales and Sales Support, or Making love and business work, your audience will rave about Dino and the energy he brings to every event. Dino has spoken for MKS, American Association of Orthodontists, PCSO, Pitts Progressive Study Group, The Shulman Study Club, Keller Williams, Sotheby's, DentalTown, Ortho2, OrthoVoice, and many others. Out of all the accolades Dino has received, the one he is proudest of is title of PHD, Passionate Husband and Dad. Dino has been married to his wife Shannon for 24 years and together they have raised 3 amazing adults.    

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Minal Sampat is a Best-Selling author, global speaker, marketing strategist, and a dental hygienist. She launched her first marketing company by breaking a Guinness World Record. Minal has over a decade of experience helping dental practices find success trough connection and engagement strategies. Currently, Minal lives in Washington State with her husband and an extensive shoe collection. Her best-selling book, Why Your Marketing is Killing Your Business, is available on Amazon. To learn more or get in touch, visit MinalSampat.com. What You Will Learn: Minal's journey into marketing and dentistry How Minal has leveraged her experience as a dental hygenist to become a more effective marketer Minal's dental-specific marketing strategies that will bring more patients through your doors. How to build an ideal patient avatar for your marketing strategy How to determine the best use of your dental practice's marketing budget How to contact Minal Sampat Book: Why Your Marketing Is Killing Your Business: And What To Do About It Website: MinalSampat.com Facebook: //www.facebook.com/minal.sampat.rdh.gmm LinkedIn: //www.linkedin.com/in/minalsampatrdh/ Twitter: @minalsampatllc

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Kelly Schwartz FB Live Kelly Schwartz and Minal Sampat are joining forces Kelly and his wife Anna have been teaching dentists how to become CEOs of their businesses. The focus has been on systems and patient retention. Minal specializes in marketing and acquiring new patients. They are doing a May 2nd conference at Dentsply Sirona in Charlotte that is limited to 75 people. The focus is growing your practice. Dr. Len Tau will also be talking about online presence. Kelly has been a force for good in the Nifty group through volunteering his services to our Spirit of Giving event. One dentist who received his full consulting package was able to add a hygienist as a result of the growth. They added an operatory to increase production potential and are continuing to grow. A second office has increased $40k in production in only two months. Minal uses numbers and conversion to prove results. She doesn't sell products, marketing, or SEO. Her book, “Why Your Marketing is Killing Your Business”. The number one thing nugget from her book is that no matter your marketing budget, you can get patients for your money. When trying to schedule patients, know that it is okay to “love someone right out of your practice.” If the patient is demanding, does not refer or get recommended treatment, it is okay to send them on to someone else. A person can be a nice patient, but not a good patient. It's not to say we shouldn't be accommodating or kind, but when you have a high demand for appointments because of your current patient load, it is okay to create that space for growth. In addition, offering ASAP options if there is a change in the schedule. Do not call them cancellations. For patients that never do treatment, discuss the difference in philosophy is not matching up. Minal requires each client to assign or hire someone who will specifically be assigned as the chief marketing officer so that the ideas are actually implemented. Kelly requires someone to be assigned to recall to enforce what is being learned. Pre-appointment is not as important as planning for new patients and creating appointments for patients that are wanting to take care of their health. What are a few things they will learn from Minal at the event? The event is priced so that the first registration is $497 through March 15th and the second is only $200 so that the person who will implement can attend. There will be a survey ahead of the conference to allow you to ask for specific scenarios and needs of the attendees. The workshop will gear itself towards the needs of the attendees. Kelly will be presenting several systems to help implement patients returning and getting treatment. Nifty Deal Alert: Signup and mention Nifty Thrifty for a $25 gift card and Minal's book for free! Plus if you act fast you can take advantage of Early Bird Pricing end on March 15th. Send an email to info@MinalSampat.com that you heard of the Nifty Thrifty Deal and you will receive a $25 gift card and my book! https://dentalsuccessteam.com/ SUPER Nifty Deal: Attend the course in Charlotte and receive a $1000 credit towards tickets for you and your team for the Dentistry Live Summit. www.dentalsuccessteam.com Charlotte, NC May 2nd

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Dental Assistants it’s your time to shine and rock marketing for your practice! Don’t know what to do...no worries go learn from the amazing Minal Sampat like I did and read her best seller “Why your Marketing is Killing your Business “. Join her Facebook group Marketing & Mocktails with Minal for free education-https://www.facebook.com/groups/dentalmarketingwithminalsampatrdh/?ref=share. Thank you Zen Supplies for supporting the show and helping all of the DA’s get their supply costs under 4%! Find out how Zen Supplies can help you be a rockstar today at https://www.zensupplies.com/

In this episode Ben, Jordon and Minal talk about marketing and how it is killing your practice and what to do about it. Minal is a marketing strategist and is very skilled to help your practice get better returns on your marketing spend.

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Minal Sampat, author, entrepreneur, speaker, marketing strategist, social media coach, dental hygienist, and an enthusiastic shoe lover, will provide direction on ways general dentists can improve their marketing efforts on social media. She provides very tangible recommendations that can help improve online performance metrics.

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Contact Glenn Vo at https://niftythriftydentists.com/ EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Reach out to Sandra at sssberg@gmail.com EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Find out how Susan Leckowicz can help your practice by visiting https://www.dentalcoaches.com/about-us/ Susan- "I truly believe that one person can not know everything that goes into running a successful practice. With this in mind, I have created a network of coaches with expertise in areas such as communication, dental hygiene, marketing, office manager training, insurance submission, software training, and pathways to going paperless. I am always willing to match my clients to the professional resources that best meet their needs." Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Ms. Poppe has a unique understanding of what it takes to help dentists achieve their practice vision. She is committed to listening to, understanding, and finding solutions for her clients. She delivers a passion and level of communication that truly set her apart. From practice start up to practice transition, she has the skills and knowledge to implement systems for practice and team success. EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Marketing and Mocktails with Minal LIVE with Reese Harper Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word Text the word RESOURCES to 38470

Marketing and Mocktails with Minal LIVE with Andre Shirdan Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word Text the word RESOURCES to 38470

Marketing and Mocktails with Minal LIVE with Andy Grover Cleveland Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word Text the word RESOURCES to 38470

Marketing and Mocktails with Minal LIVE with Alan G. Stern! Let's chat work-life balance and marketing! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Marketing and Mocktails with Minal LIVE- Don't judge a book by its age! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word Text the word RESOURCES to 38470

Xaña Winans is Golden Proportions Marketing’s Owner, President, resident visionary, and lead strategist. As one of the industry’s most sought-after dental marketing consultants, she collaborates with our team on a diverse group of clients to create strategic advertising solutions with measurable results. EXCLUSIVE Call Force Promo: https://www.getcallforce.com/minalsampat Every person who mentions they listened to the podcast with receive $100 of free service, and with everything! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Marketing & Mocktails with Minal LIVE with Dino Watt! We will be discussing... 1. The 3 ways owners lead their practice. 2. The power of the culture equation. 3. The only 2 positions in any office. Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Marketing is more than what meets the eye. Minal Sampat, RDH, is the CEO of MinalSampat LLC, a marketing expert that truly understands how to reach the hearts and minds of the industry and for her clients. We are on location at the Hinman and Minal shares her pearls of wisdom on marketing. Topics we cover: Evolution of social media Best kind of marketing Your give back Secret to marketing Social engagement The reality of life versus social media Build relationships and collaborate Disclaimer: The opinions expressed in our episodes are not the opinions of our podcast or event sponsors. Featured book: E-Myth Revisted Episode Sponsor: Beyond the Prophy LLC, www.beyondtheprophy.com Young Dental Innovations, Inc. http://www.youngdental.com/ Subscribe Here: Click here: Subscribe to the Podcast and Leave a Podcast Review Follow Us On Social Media: Like Us on Facebook Join our Beyond the Prophy Community on Facebook Click here: Subscribe to the Podcast and Leave a Podcast Review Where to find Beyond the Prophy®: Facebook: @Beyondtheprophy Instagram: @Beyondtheprophy Stitcher: @Beyondtheprophy Apple Podcast: @Beyondtheprophy Google Play: @Beyondtheprophy Spotify: @Beyondtheprophy Youtube: @Beyondtheprophy

Marketing is more than what meets the eye. Minal Sampat, RDH, is the CEO of MinalSampat LLC, a marketing expert that truly understands how to reach the hearts and minds of the industry and for her clients. We are on location at the Hinman and Minal shares her pearls of wisdom on marketing.  Topics we cover: Evolution of social media Best kind of marketing Your give back Secret to marketing Social engagement The reality of life versus social media Build relationships and collaborate Disclaimer: The opinions expressed in our episodes are not the opinions of our podcast or event sponsors. Featured book: E-Myth Revisted   Episode Sponsor: Beyond the Prophy LLC, www.beyondtheprophy.com  Young Dental Innovations, Inc. http://www.youngdental.com/ Subscribe Here: Click here: Subscribe to the Podcast and Leave a Podcast Review Follow Us On Social Media: Like Us on Facebook   Join our Beyond the Prophy Community on Facebook   Click here: Subscribe to the Podcast and Leave a Podcast Review   Where to find Beyond the Prophy®: Facebook: @Beyondtheprophy Instagram: @Beyondtheprophy Stitcher: @Beyondtheprophy Apple Podcast: @Beyondtheprophy Google Play: @Beyondtheprophy Spotify: @Beyondtheprophy Youtube: @Beyondtheprophy      

Marketing and Mocktails with Minal LIVE with Debbie Castagna Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word Text the word RESOURCES to 38470

Marketing and Mocktails with Minal LIVE with Kevin Henry Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

LIVE with Tracy Driver for Marketing & Mocktails with Minal! She is the genius behind the viral #MondayBites videos! Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

LIVE with Laci Phillips and Katrina Sanders! Join our Facebook Group Marketing & Mocktails with Minal Sampat for access to the Live recording. Thank you for listening to the previously recorded episode of Marketing & Mocktails with Minal Sampat. To receive 10 Ways to improve your marketing Text the word RESOURCES to 38470

Key Points at a Glance Minal Sampat, Founder of Growth Management Marketing, in conversation with Naren Arulrajah Minal is a dental hygienist and marketing consultant Launched her company in 2013 by breaking a World Guinness Record (most simultaneous mouthwash swishers at one time) Started working with a pediatric dentistry performing various jobs within the practice […] The post How Dental Practices can improve their Marketing | Minal Sampat appeared first on Growing Dentist Podcast Show.

Minal Sampat is a marketing consultant, public speaker, registered dental hygienist, digital media fanatic, and an enthusiastic shoe lover! As a practicing dental professional who is also married to a physician, Minal understands first hand both the business and patient perspective of health services. During this episode Minal has shared a ton of great marketing tips that many of our clients have already implemented (through our private coaching efforts) and have seen positive results. One of those strategies is the live facebook videos. To receive a list of the digital resources that Minal uses and her '10 Steps to Streamline Marketing' text resources to 38470 Minal's website: www.marketinggmm.com Minal's email: minal@marketinggmm.com For feedback about this podcast, recommend a guest, or contact our hosts please email help@veritasdentalresources.com.

Minal Sampat is a marketing consultant, public speaker, practicing dental hygienist, digital media fanatic and an enthusiastic shoe lover.  She was born in India, grew up in St. Thomas, US Virgin Islands and now lives on the East Coast.   She launched her company, Growth Management Marketing LLC, by breaking the Guinness World Record for the most simultaneous mouthwash swishers at one time with over 1500 participants by creating an event called Swish Away Breast Cancer.   Minal has also been featured in a handful of publications, podcasts and video interviews. She strongly believes in collaboration, brand engagement and team cultivation.   www.marketinggmm.com

[audio:http://traffic.libsyn.com/takacslearningcenter/TDS271b.mp3] Podcast: Download | Play in new window/mobile device Running Time: 55 minutes Digital marketing is a very effective way to attract quality new patients to your practice. The majority of people today will do a Google search for a …