MC Fireside Chats

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Join Brian Searl and Cara Csizmadia as we discuss important topics and recent news from the outdoor hospitality industry. Our weekly episodes will feature guests ranging from campground owners to companies that provide products/services, and much more.

Modern Campground LLC


    • Jul 17, 2024 LATEST EPISODE
    • every other week NEW EPISODES
    • 57m AVG DURATION
    • 156 EPISODES


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    Latest episodes from MC Fireside Chats

    MC Fireside Chats - July 17th, 2024

    Play Episode Listen Later Jul 17, 2024 61:55 Transcription Available


    In the recent episode of MC Fireside Chats, hosted by Brian Searl, several key figures in the outdoor hospitality industry gathered to share their insights and experiences. The discussion aimed to provide valuable perspectives for business owners and entrepreneurs in enhancing operations and guest experiences. Alan Kahn and Jeff Hoffman, emphasized the importance of strategic consulting in the industry. He discussed their roles in helping campground owners navigate the complexities of business operations and strategic planning, ensuring that parks are well-positioned for success in a competitive market. Tom Mason, shared his experiences managing RV parks across the United States. He spoke about the challenges and successes of operating nationwide, highlighting the strategies his team employs to optimize revenue and enhance the overall camper experience at their managed properties. Dave King, provided a personal narrative on his lifelong involvement with his family's RV park. He detailed the park's history, starting from its inception in 1966, and discussed how it has been recognized consistently as one of the country's premier destinations. King emphasized the importance of maintaining high standards and continuously adapting to meet guest expectations. Greg Emmert discussed the shifting dynamics in the industry and how consultants play a crucial role in helping businesses adapt and thrive. His insights into operational strategies and the need for ongoing adaptation were aimed at helping campground owners stay relevant and profitable. The panel also delved into the impact of technological advancements on the industry. They discussed how innovations in reservation systems, guest management software, and on-site amenities have revolutionized the way campgrounds operate and serve their guests. A significant part of the discussion focused on the economic aspects of running RV parks and campgrounds. The speakers shared their observations on market trends, including the fluctuating demand in camping and how it affects business strategies. They also explored the implications of economic downturns and how to position their businesses for resilience. Sustainability and environmental stewardship were key themes, with speakers discussing how integrating green practices into their operations has not only reduced their environmental impact but also appealed to eco-conscious consumers. They shared examples of sustainable practices that have been successful in their parks. The importance of community engagement and customer service was a recurring topic. The speakers emphasized how creating a strong sense of community and maintaining high levels of customer service are essential for repeat business and positive word-of-mouth. Looking forward, the panelists discussed the future of outdoor hospitality. They speculated on upcoming trends, including the increasing integration of technology in guest experiences and the continuous push towards more sustainable practices. They also considered the potential changes in consumer behavior post-pandemic and how this would affect the industry. As the industry continues to evolve, the insights from this episode of MC Fireside Chats provide valuable lessons and strategies for industry professionals looking to enhance their operations and guest experiences. This rich exchange of ideas showcased the dynamic and ever-changing landscape of RV and campground management.

    MC Fireside Chats - July 3rd, 2024

    Play Episode Listen Later Jul 3, 2024 62:17 Transcription Available


    Hosted by Brian Searl, this edition of MC Fireside Chats delved into the nuances of outdoor hospitality with a focus on point-of-sale (POS) systems and group camping dynamics. Guests included Scott Bahr, Casey Cochran, Jeff Hoffman, Sandy Ellingson, Mike Harrison, and Amir Harpaz, each bringing their expertise from various corners of the RV and camping industry. The episode kicked off with introductions from the recurring guests who outlined their roles and current projects. Sandy Ellingson highlighted a new app launch, aimed at enhancing RV and campground interactions. The guests briefly touched on their experiences with booking and managing group camping, an ongoing challenge in the industry that demands innovative solutions. Amir Harpaz initiated the conversation on POS systems, emphasizing the need for integration with property management systems (PMS) to streamline operations within campgrounds. This led to a broader discussion on the best practices for implementing POS systems that cater to both small snack bars and full-scale restaurant operations within campgrounds. Scott Bahr shared insights from recent research focusing on the dynamics of group camping. He noted that group campers are particularly loyal and enjoy the social aspect of camping with friends or family. The discussion then shifted to the logistical challenges of accommodating groups, including booking processes and site management. Casey Cochran from Campspot shared how their software aids in managing group bookings more efficiently. Mike Harrison discussed the luxury RV resort perspective, emphasizing the importance of upscale amenities and seamless service integration. He also touched on how technology, like NFC wristbands, although not universally popular, can enhance the guest experience by facilitating easy access and payments. Guests discussed operational challenges associated with POS systems, like integration complexities and the balance between tech-enhanced guest service and traditional camping experiences. Jeff Hoffman and Sandy Ellingson highlighted the need for campground owners to stay abreast of technological advancements to remain competitive and meet guest expectations. The conversation concluded with a look at future trends in the industry, including the growing demand for integrated technology solutions and enhanced group facilities. The experts agreed that the ability to adapt to guest needs and technological advancements will be crucial for the continued success of campground operations. Brian Searl wrapped up the episode by encouraging listeners to stay connected with MC Fireside Chats for more insights and discussions on evolving trends in the outdoor hospitality industry. The episode underscored the importance of community, technology, and innovation in shaping the future of camping and RV experiences.

    MC Fireside Chats - June 19th, 2024

    Play Episode Listen Later Jun 19, 2024 60:52 Transcription Available


    In this episode of MC Fireside Chats, hosted by Brian Searl, industry experts gathered to discuss the evolving landscape of outdoor hospitality. The panel included Scott McGee from Rome America, Joe Moore from Morris Campground Consulting, and Rachel Williamson from KCN Campgrounds. Brian opened the discussion on a light-hearted note, introducing the guests and sharing a humorous anecdote about his sunburn, setting a friendly and engaging tone for the conversation. Scott McGee began by introducing himself and detailing Rome America's mission to make camping accessible, particularly focusing on bridging the gap between traditional camping and glamping. He highlighted the unique natural settings of their properties, which offer an authentic yet comfortable camping experience. Scott emphasized that Rome America aims to attract a younger demographic by providing modern amenities while preserving the essence of traditional camping. Joe Moore, who has extensive experience in the industry, shared insights from his career, emphasizing the importance of creating a “wow factor” for guests. He discussed how campgrounds can leverage local attractions and partnerships to enhance the guest experience. Joe also expressed concern about large corporations potentially diminishing the personal touch in campgrounds, stressing the need to maintain a focus on guest satisfaction and unique experiences. Rachel Williamson discussed KCN Campgrounds' focus on providing exceptional hospitality. She emphasized the importance of tailored marketing plans for each campground to ensure they highlight their unique characteristics. Rachel's approach includes not only excellent customer service but also helping guests explore and enjoy local attractions, thus enhancing their overall experience. She underscored the value of understanding and meeting the diverse needs of guests through personalized service. The conversation then shifted towards the importance of training staff, especially seasonal workers, to provide consistent and knowledgeable service. Scott and Rachel both shared methods they use to ensure staff can recommend activities and services to guests effectively. This includes providing guides and fostering partnerships with local businesses. Scott mentioned the use of technology, such as chat programs with canned responses and AI availability, to support staff in delivering high-quality service. Joe Moore offered practical advice for campground owners facing economic challenges. He suggested conducting market studies, feasibility analyses, and competitive comparisons to identify areas for improvement. Joe stressed the importance of not just copying competitors but also adding unique value to attract and retain guests. He highlighted the need for adaptability and staying informed about industry trends to navigate economic uncertainties successfully. The panelists agreed on the necessity of maintaining strong marketing strategies and continually enhancing amenities to stay competitive. They also highlighted the importance of adaptability and staying informed about industry trends to navigate economic uncertainties successfully. The discussion underscored the significance of creating memorable experiences for guests, which can drive repeat visits and positive word-of-mouth. As the conversation progressed, Brian posed a challenging question about how to stand out in a crowded market. Scott and Rachel emphasized the importance of investing in amenities and ensuring excellent customer service. They suggested that a combination of innovative amenities and exceptional hospitality could help campgrounds differentiate themselves and attract a loyal customer base. Rachel also addressed the challenge of training work campers or seasonal workers who may not be familiar with the local area. She explained that KCN Campgrounds uses guides and encourages staff to explore local attractions themselves to provide better recommendations to guests. Scott added that...

    MC Fireside Chats - June 12th, 2024

    Play Episode Listen Later Jun 12, 2024 59:57 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searl, several industry leaders gathered to discuss various aspects of the glamping and outdoor hospitality industry. The panel included Miguel Ángel Huerta Vallejo, Todd Wynne-Parry, Alessandro van de Loo, Zach Stoltenberg, Sarah Stahl, Sarah Martin, and James Martin. Zach Stoltenberg from Clockwork, an architecture firm in Kansas City, opened the introductions, discussing his work in building glamping resorts globally. Miguel Ángel Huerta Vallejo, President of the Mexican Glamping Association, expressed optimism for a booming summer for glamping. Todd Wynne-Parry of Horwath HTL highlighted his consulting services for the hotel and glamping industry, focusing on the US and international markets. Alessandro van de Loo, representing a family business operating eight glamping resorts in Europe, shared his experiences and market insights. Sarah Stahl, Marketing Director for ReTreet Resort in Alabama, talked about their unique offerings and rapid expansion. Sarah and James Martin from the UK discussed their company Glawning, which specializes in glamping awnings for campervans, and their successful festival, Glampfest. The discussion then shifted to current trends and challenges in the industry. Zach Stoltenberg raised the issue of a potential slowdown in advance bookings and long-distance travel, asking if similar trends were visible in the glamping sector. Sarah Stahl reported an increase in demand at ReTreet Resort, thanks to their unique position as the only glamping site in Alabama, which has led to high occupancy rates and growing waitlists. Alessandro van de Loo noted that while occupancy was rising in Europe, guest spending on-site had decreased. Todd Wynne-Parry added insights into the broader hospitality industry, noting the impact of high credit card debt and decreased tourism. Economic conditions and their impact on glamping were also discussed. Zach Stoltenberg pointed out that glamping might benefit from being a closer and more affordable travel option during tough economic times. He emphasized that glamping tends to remain resilient because it offers a unique and appealing experience, even when other travel sectors face challenges. Sarah Stahl provided insights into the development and growth of ReTreet Resort, describing their phased approach to building, which allows them to continuously add amenities and meet customer demand. Sarah and James Martin elaborated on the evolution of Glawning, from its inception to organizing Glampfest, highlighting the importance of community and lifestyle in their business model. Miguel Ángel Huerta Vallejo discussed the importance of understanding market demand and being flexible with pricing strategies. He emphasized the need for professionalization in the industry to stay competitive. The panelists also discussed booking patterns, with Alessandro van de Loo explaining the varied booking behaviors in Europe, from early reservations to last-minute bookings, and Sarah Stahl noting that most of their bookings at ReTreet Resort occur three to six months in advance. The episode concluded with a discussion on the future of the industry and how operators can adapt to changing market conditions. The panelists agreed that while the industry faces challenges, the demand for unique outdoor experiences remains strong, and operators must stay adaptable and responsive to market trends. The conversation underscored the resilience and innovation within the glamping and outdoor hospitality sector, offering a positive outlook for its continued growth and success.

    MC Fireside Chats - June 5th, 2024

    Play Episode Listen Later Jun 5, 2024 59:22 Transcription Available


    In the recent episode of MC Fireside Chats, hosted by Brian Searl, the conversation featured industry experts Scott Bahr, Sandy Ellingson, Mike Harrison, Jeff Hoffman, Casey Cochran, and Mark Koep. The discussion focused on the current challenges facing the outdoor hospitality industry, particularly for new park owners who purchased properties at inflated prices during the COVID-19 boom. Sandy Ellingson highlighted that many new park owners are now struggling due to high debt from purchasing properties at peak prices. These owners are facing declining occupancy rates and financial pressures, which contrast with the previous owners who did not have such high debt burdens. Scott Bahr emphasized the importance of understanding both macro and micro trends in the industry. He advised park owners to leverage data from various sources to make informed decisions and anticipate future trends. Jeff Hoffman echoed this sentiment, stressing the need for forward bookings and the use of modern PMS systems for better financial planning and forecasting. The conversation also delved into revenue management and pricing strategies. Mike Harrison and Casey Cochran discussed the necessity of dynamic pricing and targeted promotions, advising against blanket discounting. Instead, they suggested running specific promotions and leveraging ancillary revenue streams. Jeff Hoffman shared a practical approach to pricing, suggesting a tiered structure based on site quality and demand. Technology and education were identified as critical areas for park owners to focus on. Mike Harrison and Jeff Hoffman underscored the importance of staying updated with technological advancements and industry trends. They recommended that park owners invest in technology to enhance operations and guest experiences. Sandy Ellingson introduced “the Hub,” a new platform aimed at facilitating collaboration and innovation within the industry. Mark Koep advised park owners to utilize their existing guest email lists for targeted marketing, emphasizing the value of engaging past guests through email campaigns to maintain occupancy and drive repeat business. Casey Cochran highlighted the importance of allocating time to work on the business rather than just in it, exploring new marketing strategies, and leveraging technology. The panelists also discussed enhancing the guest experience by offering additional amenities and organizing events. They suggested that park owners look for ways to provide unique experiences that could drive additional revenue, such as rental services and partnerships with local businesses. Scott Bahr recommended that park owners actively listen to their guests to understand their needs and preferences better. Sandy Ellingson suggested revising deposit and cancellation policies to make bookings more attractive to potential guests. The episode concluded with each panelist offering practical advice. Mike Harrison emphasized the need to keep up with technology and industry trends, while Mark Koep advised using email marketing to engage past guests. Sandy Ellingson highlighted the importance of collaboration and innovation, and Scott Bahr recommended asking questions and actively listening to guests. Jeff Hoffman stressed the importance of financial planning and forecasting, and Casey Cochran advised creating space and time to work on the business strategically. Overall, the episode provided valuable insights and practical tips for park owners to adapt and thrive in a challenging economic environment.

    MC Fireside Chats - May 29th, 2024

    Play Episode Listen Later May 28, 2024 58:49 Transcription Available


    In this episode of MC Fireside Chats, host Brian Searl is joined by Don Bennett, Jr., owner of Conesus Lake Campground; Melissa Baker, Director of Virginia State Parks; and Louis Thompson, Founder and CEO of Nomadic Resorts. Brian opens by explaining that this episode is unique, allowing for deeper conversations with the guests due to the extra week in the month, which provides an opportunity for a more intimate discussion with fewer guests. Don Bennett discusses his semi-retirement and the operations of his family's two campgrounds in the Finger Lakes, along with their company, Murch Tourism. They distribute campground brochures and travel guides at consumer shows, with several upcoming events in Allentown, New York, Cleveland, and Hershey. Don also talks about his new role as the Executive Director of the Illinois Campground Association and their legislative goals, emphasizing the importance of adapting to changing trends in the RV industry, such as the shift towards smaller units that are easier to manage and place less demand on campground infrastructure. Louis Thompson delves into the potential of 3D printing in building construction, mentioning a project in Texas where the first 3D-printed hotel is being built. He highlights the benefits of 3D printing for creating innovative designs but also expresses concerns about the impact on traditional building trades. Louis describes the trend of van life, where young people retrofit traditional vans into camper vans, and how Nomadic Resorts focuses on creating modular, luxury tented camps that combine comfort with sustainability and mobility. He showcases their innovative designs, including the Looper, a modular, luxury tent that can withstand severe weather conditions. Melissa Baker explains her role as Director of Virginia State Parks, overseeing 42 state parks with various camping accommodations. She discusses the planning process for state parks, which involves public input every ten years to guide the development of camping facilities. Melissa highlights the differences between state and private campgrounds, emphasizing that state parks offer more primitive camping experiences but do have some amenities. She notes the challenges of accommodating larger RVs and the trend towards smaller, more customized units. The conversation shifts to the increasing popularity of smaller RVs and custom-built units. Don confirms this trend, mentioning the customization of Sprinter vans and the conversion of old school buses into mobile tiny homes, known as “schoolies.” He notes that smaller units are easier to manage and place less demand on electricity, which is beneficial for campgrounds and state parks alike. Don also highlights the importance of providing a variety of experiences for campers, emphasizing the need to offer activities and amenities that enhance the outdoor experience. Louis showcases Nomadic Resorts' innovative designs, including the Looper and the Seed Pod. The Looper is a modular, luxury tent that combines comfort with sustainability and mobility, designed to withstand 140 km/h winds and featuring high-quality materials for longevity. The Seed Pod is a tent suspended from trees, designed for nature reserves and environmentally sensitive areas, offering an immersive nature experience with minimal environmental impact. Louis explains that these designs aim to provide the luxury and comfort of a hotel room while maintaining a strong connection to nature. The discussion touches on the balance between providing unique, high-end accommodations and maintaining a natural camping experience. Don mentions the challenges of zoning and capital investment, especially for campgrounds open only part of the year. He highlights the need for campground owners to be creative and innovative in offering new experiences to attract and retain guests. Louis and Brian agree on the growing demand for unique accommodations and the potential for innovation in the RV and camping industry....

    MC Fireside Chats - May 22nd, 2024

    Play Episode Listen Later May 22, 2024 57:06 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searl, an insightful discussion unfolded featuring Greg Wallman, Owner and President of Space Craft; Devon Wilson, CEO and Founder of RV SnapPad; and Jeff Wertz, Product Business Manager at Spartan RV. The conversation provided a deep dive into the evolving RV and campground industries, touching on various technological advancements, market trends, and the challenges these sectors face in keeping up with rapid growth and innovation. Greg Wallman began by highlighting the importance of technological integration in RVs and campgrounds. He emphasized the growing demand for reliable Wi-Fi and electrical infrastructure to support remote work and leisure activities. Wallman noted that many of their customers now live and work full-time in their RVs, which necessitates advanced networking capabilities. This trend is pushing manufacturers to innovate and adapt quickly to meet the evolving needs of RV users. Jeff Wertz from Spartan RV echoed these sentiments, emphasizing the critical role of information technology in the RV industry. He pointed out that even families are increasingly using RVs for extended travel while maintaining their work commitments. Wertz also discussed the growing interest in electric vehicles (EVs) and the integration of lithium batteries to extend boondocking capabilities. This shift towards more sustainable and efficient power solutions is a significant focus for manufacturers and chassis providers like Spartan RV. Devon Wilson of RV SnapPad added that the market is indeed getting younger, with more people embracing the flexibility of remote work. This demographic shift is driving demand for RVs equipped with modern conveniences and smart technologies. Wilson also shared his company's experience with artificial intelligence (AI), particularly in customer service. He described how RV SnapPad is leveraging AI to handle standard queries and improve customer interactions, though they remain cautious about over-reliance on technology, ensuring the human element remains a core part of their service. The conversation delved into specific innovations in RV design, with Wallman sharing some cutting-edge developments. He mentioned water makers that extract water from the air, advanced blackwater processing systems, and recycling showers designed for long-term sustainability. These innovations are particularly beneficial for boondocking, allowing RV users to stay off-grid for extended periods without sacrificing comfort or convenience. Jeff Wertz elaborated on the role of Spartan RV in supporting these technological advancements. He explained how the company is involved in integrating larger alternators and advanced power systems to support the increased electrical demands of modern RVs. Wertz also touched on the potential future integration of electric vehicle technology into RVs, noting the challenges and opportunities this presents, especially in balancing the need for large water tanks and other amenities with the space and weight constraints of EVs. Brian Searl, the host, steered the conversation towards future-proofing campgrounds. He inquired about the steps campground owners could take to stay ahead of the curve. Wallman and Wertz both agreed that investing in robust electrical infrastructure and reliable information technology is crucial. They emphasized that campers increasingly expect high-quality internet access and ample power for their devices, making these elements essential for attracting and retaining customers. The discussion also touched on the potential impact of AI and robotics on the RV and campground industries. Searl posed a thought-provoking question about the hypothetical scenario of employing robots if they could perform tasks perfectly tailored to the business's needs. Wallman and Wertz were open to the idea but highlighted the importance of validating the capabilities of such technology. Wilson, on the other hand, expressed a...

    MC Fireside Chats - May 15th, 2024

    Play Episode Listen Later May 15, 2024 56:45 Transcription Available


    In the recent episode of MC Fireside Chats, guest host Scott Knepp fills in for regular host Brian Searl. Scott is joined by esteemed colleagues in the RV and outdoor hospitality industry: Greg Emmert, Senior Strategist at Camp Strategy; Jon Adams, owner of Sandusky Milan RV Park; and Steven Kramer, founder of Campground Support. Scott kicks off the episode by thanking Brian Searl for taking a well-deserved vacation and sets the tone for a fun and informative discussion with the guests. Greg Emmert opens the conversation, jokingly acknowledging Scott as a smarter and better-looking version of Brian. Greg expresses excitement about the upcoming discussion with Jon Adams and Steven Kramer. Scott introduces Jon Adams, owner of Sandusky Milan RV Park, and Steven Kramer, who manages a campground and founded Campground Support, a company providing remote support for campgrounds. Both guests share their backgrounds and express enthusiasm for the conversation. Scott initiates a discussion on mobile applications that have proven beneficial in campground management. Greg shares his experience with the OnX app, which he uses for hunting and identifying property boundaries, and the Merlin Bird ID app, which uses AI to identify bird songs. Steven introduces ClickUp, a productivity app he uses to manage tasks and schedules efficiently. Jon emphasizes the importance of clean restrooms in attracting and retaining guests at his park. He shares how investing in clean and well-maintained facilities has been a key factor in the success of Sandusky Milan RV Park. Greg and Steven echo this sentiment, highlighting that clean restrooms are crucial in the hospitality industry. Scott asks Jon about managing and prioritizing various projects at his park. Jon explains how he addresses existing infrastructure issues first and plans projects during the off-season to avoid disruptions. He shares his approach to budgeting and making improvements that enhance guest satisfaction. The conversation shifts to common challenges in campground management, particularly staffing and managing guest expectations. Steven discusses how Campground Support helps address these challenges by providing remote support for phone calls and reservations, allowing campground staff to focus on on-site tasks. Greg introduces the concept of revenue management and dynamic pricing, emphasizing the importance of adjusting rates based on demand and occupancy levels. Jon and Steven share their experiences with dynamic pricing and how it has helped increase revenue and optimize occupancy at their respective parks. As Memorial Day approaches, the guests discuss their preparations for the peak season. Jon talks about organizing events like food trucks, cornhole, and karaoke to enhance the guest experience. Steven mentions the importance of having adequate staffing and addressing any technical challenges to ensure a smooth operation during the busy season. The episode concludes with each guest sharing what they are excited about in the near future. Scott looks forward to a family cruise and celebrating a 10/10/10 Good Sam rating for a property in Alabama. Greg is eager to go birdwatching, taking advantage of the peak migration season. Steven and his wife are excited about their upcoming vacation, while Jon is preparing to celebrate his 10th wedding anniversary. Scott wraps up the episode by thanking the guests for their insights and contributions. He invites listeners to stay tuned for more episodes of MC Fireside Chats, promising more valuable discussions on outdoor hospitality and campground management. The episode ends with a reminder to email show suggestions and to visit Modern Campground for the latest industry news.

    MC Fireside Chats - May 8th, 2024

    Play Episode Listen Later May 8, 2024 55:02 Transcription Available


    In the recent episode of MC Fireside Chats, sponsored by Horizon Outdoor Hospitality, Mike Harrison stepped in as the guest host. The episode, which focused on glamping, featured discussions with Zach Stoltenberg, Valerie Pifer, Karey McDowell, Peter Rodriguez, and Matt Bragstad. Zach Stoltenberg, from Clockwork emphasizes their role as a one-stop shop for developing outdoor hospitality sites from land acquisition to opening. Peter Rodriguez, president of ekō Solutions LLC, talks about his modular building company in North Alabama, which converts shipping containers into various structures for glamping sites and more. Valerie and Karey represent Progress Park Airstream Resort and Event Center in Louisville, Kentucky. They discuss their mix of glamping and event hosting, including their approach to the Kentucky Derby week, which attracts visitors for a multi-day experience involving local attractions and events. Matt Bragstad Founder and CEO of Your Glamping Adventure passionately talks about his venture into glamping with his wife and friends. They have developed two properties focused on providing a luxurious outdoor experience, emphasizing the rapid growth and success of their business. The guests discuss various challenges and innovations in outdoor hospitality. Matt and Peter share insights on zoning and regulatory hurdles, while Valerie and Karey discuss community engagement and the importance of aligning with local expectations and regulations. Attention to details like guest amenities, including pet-friendly options and wellness activities, is highlighted as essential for enhancing the guest experience. Matt and Peter elaborate on the importance of integrating local services and attractions to enrich the stay. Zach discusses the evolving definitions of glamping and the broad spectrum of accommodations it can encompass, from luxury tents to converted shipping containers. He emphasizes the importance of focusing on guest experience over mere accommodation. Future plans for the guests' businesses include expanding their offerings and continuing to innovate in creating memorable experiences for visitors. They discuss the potential for new amenities like outdoor kitchens, communal dining areas, and wellness facilities. The conversation wraps up with reflections on the uniqueness of each glamping site and the personalized experiences they offer, which distinguishes them from traditional hotels and other hospitality offerings. The discussion underscores the dynamic and rapidly evolving nature of the glamping industry.

    MC Fireside Chats - May 1st, 2024

    Play Episode Listen Later May 1, 2024 58:06 Transcription Available


    In the recent episode of MC Fireside Chats, guest host Cara Csizmadia, who is also the president of the Canadian Camping and RVs Association and a former co-host of the show, returns to lead a dynamic discussion. The episode, recorded on May 1, 2024, coincides with the opening day for many campgrounds, adding a festive note to the discussion despite some areas facing challenging weather conditions. Cara opens the episode with a warm welcome and shares her enthusiasm for returning to the show. She introduces the recurring guests: Jeff Hoffman, Scott Bahr, Christine Taylor, and Sandy Ellingson, each an expert in their respective fields within the outdoor hospitality industry. Scott Bahr of Camp Consulting Group, who has over two decades of experience in market research within the industry, discusses the recent trends he has observed. He notes that last year's disruptions, particularly adverse weather, significantly impacted campground bookings. Scott anticipates a growing trend toward more spontaneous travel among campers, driven by a shift in consumer behavior that favors flexibility and short-notice travel plans. Jeff Hoffman from Camp Strategy talks about the operational and financial aspects of running campgrounds. He highlights a shift back to pre-COVID booking windows, which have narrowed significantly compared to the extended booking periods seen during the pandemic. Jeff reassures campground owners that despite a slower booking pace, the industry remains healthy, and there has been little resistance to recent price increases, suggesting that consumers have adjusted to the new pricing norms. Christine Taylor, who brings a legal perspective from her extensive experience in the camping industry, discusses the crucial role of legal support in managing a campground. She stresses the importance of having robust legal advice to navigate the complex landscape of outdoor hospitality, touching on issues like business fraud and the essential nature of legal services in preventive practices. Sandy Ellingson, enriches the discussion with her insights into dynamic pricing strategies. She explains the financial benefits of minor rate increases and the impact of adaptive cancellation policies on consumer booking behaviors. Sandy's expertise highlights how slight adjustments in pricing and policies can significantly enhance revenue without alienating guests. Throughout the episode, the conversation delves into innovative solutions being implemented by campgrounds to adapt to changing consumer expectations. This includes flexible cancellation policies and creative approaches to managing long-term stays to avoid legal and operational complications. The panelists discuss the balance between being open to guests and managing the business aspects efficiently to maintain profitability and guest satisfaction. The episode wraps up with Cara thanking the guests for their insights and reflecting on the vibrant discussion that covered both the opportunities and challenges facing the outdoor hospitality industry today. The blend of expert opinions provides a comprehensive overview of the strategies that campground owners can employ to navigate the current market dynamics and legal landscape, ensuring the continued success of their businesses. This rich conversation not only addresses the immediate concerns related to the opening day of the season but also broader trends that could influence the future of camping and outdoor hospitality.

    MC Fireside Chats - April 24th, 2024

    Play Episode Listen Later Apr 24, 2024 55:07 Transcription Available


    In the recent episode of MC Fireside Chats, host Brian Searl led a comprehensive discussion with prominent figures in the RV and outdoor hospitality industry. The conversation covered a wide range of topics that are currently shaping the future of RVing. Key industry leaders including David Ramsay and Brian Fuente, who represent innovative RV companies, shared their insights on market expansion and the pivotal role of technology in evolving RV designs. Their companies focus on making RVs more accessible and appealing to a broader audience, which includes a significant increase in first-time RV owners who are attracted by user-friendly and technologically advanced features. Phil Ingrassia and Shane Devenish offered perspectives on broader industry trends, such as the need for simpler, more intuitive RV technologies that can accommodate an increasingly diverse consumer base. They discussed how the industry is adapting to meet these demands through both product development and enhanced customer service strategies. Eleonore Hamm contributed to the discussion by highlighting the importance of advocacy and educational initiatives in Canada, which aim to foster a deeper understanding and appreciation of RVing, particularly emphasizing how technologies like Starlink can transform RVing experiences in remote areas. Susan Carpenter spoke about the notable rise in solo female travelers in the RV sector, pointing out that vehicle designs are becoming more inclusive, reducing barriers to entry and making RVing less intimidating for newcomers. The conversation also featured a significant focus on the transformative impact of Starlink's satellite internet service, with both Ramsay and Fuente explaining how it has revolutionized the connectivity options available to RVers. This innovation has not only enhanced the appeal of off-grid RVing but has also expanded the possibilities for where RVs can travel without losing touch with digital necessities. The dialogue delved into how these advancements are influencing consumer behaviors and expectations, with RV manufacturers increasingly integrating features that promote a blend of comfort, convenience, and connectivity. This shift is not just about accommodating the needs of traditional RV users but also about attracting new demographics who view RVs as viable options for remote work and extended travel. Overall, this episode of MC Fireside Chats provided a rich tapestry of insights that illustrate the dynamic changes occurring in the RV industry. It underscored the industry's responsiveness to consumer demands and technological advancements, highlighting a promising future for outdoor hospitality. The collective expertise of the speakers painted a picture of an industry at an exciting crossroads, with technology and customer-centric designs driving growth and expanding the horizons of traditional RVing.

    MC Fireside Chats - April 17th, 2024

    Play Episode Listen Later Apr 17, 2024 57:15 Transcription Available


    In the latest episode of MC Fireside Chats, hosted by Brian Searl, a dynamic conversation unfolded featuring insights from leaders in the outdoor hospitality industry. The session began with Brian introducing the context for the discussion, emphasizing the series' dedication to exploring real-world experiences and strategies from campground owners and industry experts. Richard Chandler, a seasoned campground owner, shared his unique approach to business, focusing on community engagement over immediate profit. He elaborated on hosting a significant annual music festival that, while not particularly profitable, greatly enhanced community ties and visibility for his campground. Richard's strategy revolves around providing value and enrichment to the campground experience, which he believes will pay off in the long run in terms of loyalty and reputation. Craig Alsup contributed to the conversation by discussing the transformations he has implemented at his campground. Having purchased a previously failing campground, Craig turned the business around through strategic improvements and active marketing. His efforts have resulted in increased occupancy and revenue, highlighting the potential for success with the right strategies and execution. Bobby Sorden introduced the platform Supplier Spot, designed to connect campground owners with suppliers and facilitate resource trading. This platform serves as a critical tool for improving operational efficiencies and fostering industry connections, demonstrating a significant leap towards modernizing campground operations. Candace McNamara from Staylist provided an overview of the technological advancements available to campground owners. She discussed how their platform could help streamline operations, from reservations to point-of-sale systems, and emphasized the importance of adopting technology to enhance guest experiences and operational efficiency. Greg Emmert, co-founder at Camp Strategy, offered consultancy insights, focusing on the potential for campgrounds to increase revenue by leveraging underutilized assets. Greg's advice centered on custom solutions that address the specific needs and potential of each campground, advocating for a tailored approach to business improvements. Throughout the discussion, the speakers shared personal anecdotes and strategies, enriching the conversation with practical advice and real-life examples. The importance of community-focused activities was a recurring theme, with Richard detailing his approach to hosting events that, while not immediately profitable, build long-term value for guests and the broader community. Marketing strategies were also a focal point, with Craig discussing how targeted advertising and community engagement helped fill his sites. Bobby's platform, Supplier Spot, was highlighted as a valuable resource for finding and utilizing suppliers effectively, illustrating the benefits of networked solutions in the industry. Technology's role in modernizing campground operations was emphasized by Candace, who pointed out the various ways campground owners can integrate systems to enhance efficiency and guest satisfaction. Greg supported this by detailing how consulting can help identify profitable improvements that align with a campground's unique characteristics and market position. The episode wrapped up with a broader discussion on the financial aspects of running a campground, with Richard candidly sharing his financial strategies and future goals. The conversation also touched on innovative ideas like selling back solar energy, showcasing the diverse and evolving nature of campground management challenges and solutions.

    MC Fireside Chats - April 10th, 2024

    Play Episode Listen Later Apr 10, 2024 54:35 Transcription Available


    In the recent episode of MC Fireside Chats, host Brian Searl brought together a panel of outdoor hospitality experts to delve into the innovations shaping the glamping industry. Brian was joined by recurring guests Zach Stoltenberg, Todd Wynne-Parry, Angele Miller, Chris Jeub, Alessandro van de Loo, and special guests Jeremy Budge and Gene Eidelman, each offering unique perspectives on the challenges and opportunities within the sector. Zach Stoltenberg, representing Clockwork, shared insights on the architectural challenges and innovations in designing glamping resorts. His focus on guest experience and the business perspective highlighted the importance of balance in creating unique yet practical glamping accommodations. Todd Wynne-Parry, from Horwath HTL, discussed the broader implications of hotel brands entering the glamping market. His analysis of the Hilton-AutoCamp partnership shed light on the evolving landscape of outdoor hospitality, where traditional hotel brands see value in the unique offerings of glamping. Angele Miller introduced Creekside R&R glamping, emphasizing the franchise model's potential to standardize and elevate the glamping experience while respecting local cultures and designs. Her concerns about adapting structures to various climates and terrains underscored the industry's need for versatile and resilient accommodations. Chris Jeub, owner of Monument Glamping, touched on the creative challenges faced by glamping developers in navigating zoning and building departments. His experiences underscore the industry's ongoing struggle with regulatory frameworks and the need for innovative solutions that comply with local codes. Alessandro van de Loo shared his experiences operating glamping resorts in Europe, highlighting the potential for 3D printed accommodations to revolutionize the industry by offering scalable, eco-friendly, and customizable options for resort developers. Jeremy Budge, the founder of Backland, a luxury eco-resort in Arizona, detailed the development of custom-designed, code-compliant tents. His journey from Under Canvas to establishing his own resort illustrated the innovative spirit driving the glamping industry forward. Gene Eidelman presented Azure Printed Homes, a company specializing in 3D printed structures using recycled plastic. His vision for sustainable, efficient, and customizable construction offers a promising solution to the glamping industry's demand for unique and environmentally friendly accommodations. The discussion also ventured into the regulatory challenges of introducing novel concepts like 3D printed homes and custom tents into the market. Both Jeremy Budge and Gene Eidelman shared their experiences navigating the complexities of building codes and permits, underscoring the need for regulatory flexibility to accommodate innovation. The panelists explored the cost implications of such innovations, particularly the expenses associated with testing and compliance. The conversation highlighted the financial hurdles of pioneering new construction methods and the potential for scale to mitigate these challenges. Angele Miller's concerns about adapting glamping units to extreme climates, such as those in Atlantic Canada, pointed to the necessity of designing accommodations that can withstand a wide range of environmental conditions while preventing issues like condensation. The potential for 3D printing technology to provide customized solutions for diverse glamping locations was a recurring theme. The ability to tailor accommodations to specific sites and climates could revolutionize the way glamping resorts are developed, offering an unprecedented level of flexibility and customization. In closing, the episode underscored the glamping industry's role as a crucible for construction and hospitality innovation. By embracing new technologies and designs, the sector can offer unique, sustainable, and memorable experiences, setting a new standard for outdoor...

    MC Fireside Chats - April 3rd, 2024

    Play Episode Listen Later Apr 3, 2024 58:16 Transcription Available


    In a dynamic episode of MC Fireside Chats, host Brian Searl led a rich discussion featuring industry experts Mike Harrison, Scott Bahr, Jeff Hoffman, and Mark Koep, who collectively dissect the evolving landscape of outdoor hospitality. The episode begins on a lighter note, with Searl and his guests sharing their personal anecdotes, setting the stage for an engaging dialogue that delves deep into industry trends, challenges, and strategies for success. Brian Searl, the anchor of the conversation, guides the dialogue with precision, touching on a wide array of subjects, from the impact of technological advancements on the camping industry to the intricacies of consumer behavior in a post-pandemic world. His insightful questions and commentary knit the diverse topics into a coherent narrative that offers a panoramic view of the sector. Mike Harrison brings to the table his operational expertise, discussing the practical challenges and opportunities parks face in real-time. He provides a nuanced analysis of how occupancy rates, advanced booking patterns, and revenue management practices are adapting to new market realities. Harrison's perspective is particularly valuable in understanding the operational shifts necessitated by fluctuating demand and the adoption of new technologies. Scott Bahr, with his deep dive into data and analytics, sheds light on the latest industry reports and the significance of sustainable practices. His discussion on the importance of data in driving decisions and understanding consumer trends is eye-opening. Bahr emphasizes the need for parks to leverage data more effectively to navigate the complexities of the market and to tailor their services to meet the evolving expectations of their guests. Jeff Hoffman offers insights into the strategic aspects of park management and marketing. He stresses the importance of parks modernizing their facilities and operations to enhance the guest experience. Hoffman's discussion on the use of technology to streamline operations and engage with guests more effectively highlights the critical role of innovation in maintaining competitiveness. Mark Koep focuses on the marketing strategies that parks can employ to attract and retain guests. He delves into the importance of understanding the customer journey and utilizing digital marketing tools to reach potential guests. Koep's expertise in online marketing and customer engagement provides a roadmap for parks looking to enhance their visibility and appeal in a crowded marketplace. Throughout the episode, the conversation seamlessly transitions from operational challenges to marketing strategies, economic impacts, and the future of outdoor hospitality. The discussion on the mini-recession, rising gas prices, and their implications on consumer travel habits offers a sobering look at the challenges ahead. However, the panelists also highlight the resilience of the industry and the potential for innovation and adaptability to drive growth. The episode concludes with a forward-looking discussion on the importance of parks embracing change, modernizing their operations, and investing in marketing to thrive in an increasingly competitive environment.

    MC Fireside Chats - March 27th, 2024

    Play Episode Listen Later Mar 27, 2024 57:50 Transcription Available


    In an engaging episode of MC Fireside Chats, hosted by Brian Searl, leaders from across the RV industry gathered to discuss the latest trends, innovations, and challenges facing the industry. The panel included Phil Ingrassia from the RV Dealers Association (RVDA), Shane Devenish from the Canadian RV Association (CRVA), John Harris from Harbinger Motors, Rich Schnippel and Mike Depositar from Encore RV, and Debbie Brunoforte from Little Dealer Little Prices RV. Each brought their unique perspective to a conversation that spanned topics from electric RVs to dealership experiences and the future of RV manufacturing. Phil Ingrassia, representing RVDA, shared insights into the dealership side of the RV industry, emphasizing the importance of adapting to consumer demands and the evolving landscape of RV sales. He highlighted the role of dealers in providing quality service and support to RV enthusiasts, ensuring that the buying experience is as enjoyable as the journeys that follow. Ingrassia also touched on the challenges and opportunities presented by the shift towards electric and more sustainable RV options, suggesting that dealers are key to navigating these changes successfully. Shane Devenish from CRVA discussed the Canadian RV market, noting similarities and differences with the U.S. market, particularly in terms of consumer trends and industry challenges. Devenish highlighted the resilience of the Canadian RV industry, despite economic fluctuations, and shared optimism for growth and innovation. He also underscored the importance of industry-wide collaboration and advocacy in promoting RVing as a sustainable and enjoyable way to explore the great outdoors. John Harris of Harbinger Motors introduced a groundbreaking development in the RV industry: electric chassis for RVs. Harris explained how Harbinger Motors is addressing the growing demand for electric vehicles (EVs) in the RV space, focusing on the benefits of electric RVs, such as improved driving experience and reduced environmental impact. He acknowledged the current technological limitations for smaller RVs but expressed confidence in the future advancements that will make electric RVs more accessible and appealing to a broader audience. Rich Schnippel and Mike Depositar from Encore RV shared their journey in the adventure trailer market, emphasizing the importance of quality, innovation, and customer service. Schnippel discussed the challenges of starting and growing an RV manufacturing business, including overcoming setbacks like facility fires and navigating the complexities of product development. Depositar, highlighting his recent addition to the team, spoke to the operational challenges and the focus on maintaining product quality while meeting consumer expectations for value and durability. Debbie Brunoforte, from Little Dealer Little Prices RV, provided a fascinating look into the world of RV retailing, sharing her approach to creating an unforgettable dealership experience. Brunoforte's dealerships are designed to entertain and educate customers, featuring unique themes that transform the shopping process into an adventure. She discussed how her business adapts to consumer trends and the importance of creating a welcoming environment that reflects the joy and freedom of RVing. The conversation also touched on the broader implications of electric RVs for the industry, with panelists discussing the potential for electrification to transform RV travel. Harris detailed the specific advantages of electric chassis, including the potential for a quieter, more eco-friendly camping experience without the need for traditional generators. The panelists debated the readiness of campgrounds for electric RVs and the importance of infrastructure development to support this transition. Rich Schnippel and Mike Depositar delved deeper into the philosophy behind Encore RV's product design, emphasizing the balance between innovation and practicality. They discussed the...

    MC Fireside Chats - March 20th, 2024

    Play Episode Listen Later Mar 20, 2024 60:00 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searl, a diverse panel of outdoor hospitality experts gathered to discuss the evolving landscape of campground and RV park development. The episode featured insights from Candice McNamara, Nate Thompson, Greg Emmert, Tyler Watts, Ed Bridgman, Moriah Abbott, Joe Duemig, and Scott Knepp, each bringing a unique perspective to the table. Candice McNamara, highlighting the importance of choosing the right reservation software, emphasized the multifaceted nature of the industry. Whether through building, buying, or affiliating with brands like Jellystone or KOA, McNamara pointed out the necessity of innovation and the role of technology in connecting with guests. She advocated for waitlisting and proactive communication as tools for building anticipation and engagement even before a park opens. Nate Thompson shared his experience with KOA, focusing on the value of data in making informed decisions about park expansion and development. He discussed the recent acquisition of a Gettysburg PA KOA, illustrating the importance of understanding a property's potential for expansion and the need for thorough due diligence to uncover any potential issues that could impact development plans. Greg Emmert spoke to the philosophical aspects of campground development, stressing the importance of having a clear vision and story for a park. He argued that every aspect of a campground, from its layout to its operations, should reflect this vision to create a cohesive and compelling guest experience. Tyler Watts, sharing his journey of developing Broad River Campground from scratch, highlighted the learning curves and the importance of adaptability. He discussed the challenges of working with septic systems and the benefits of engaging with the local community and industry peers to learn from their experiences. Ed Bridgman, an expert in RV destination types, emphasized the importance of building the right type of facility for the local market. He cautioned against turning an existing property into something it's not and underscored the value of understanding the local market to ensure the success of a development project. Moriah Abbott, representing Binghamton Jellystone Park, shared her approach to creating “wow moments” and memories for families. She discussed the park's focus on catering to the needs of young families and the ongoing expansion efforts to accommodate larger RVs and provide more amenities. Joe Duemig introduced the concept of using mobile apps, like App My Community, for guest engagement and feedback. He highlighted the potential of technology to enhance the guest experience and the importance of gathering data directly from guests to inform development decisions. Scott Knepp discussed the challenges and opportunities of managing properties with varying needs and histories. He emphasized the importance of aligning the physical development of a park with its operational vision and the guest experience it aims to provide. Throughout the discussion, the panelists shared a common theme: the importance of understanding the market, engaging with guests, and leveraging data and technology to inform development decisions. They highlighted the collaborative nature of the outdoor hospitality industry and the value of sharing experiences and learning from one another. The episode of MC Fireside Chats provided a comprehensive overview of the complexities involved in developing and operating campgrounds and RV parks. Through the insights of the panelists, listeners gained a deeper understanding of the strategic considerations necessary to succeed in the outdoor hospitality industry.

    MC Fireside Chats - March 13th, 2024

    Play Episode Listen Later Mar 13, 2024 56:59 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searl, a vibrant discussion unfolded featuring a panel of distinguished guests from the outdoor hospitality and glamping industry. The episode was rich with insights from Ruben Martinez, Angele Miller, Louis Dupont, Miguel Huerta, Todd Wynne-Parry, Chris Jeub, Zach Stoltenberg, and Alessandro van de Loo. Each guest brought their unique perspective to the table, covering a wide array of topics that are currently shaping the industry. Ruben Martinez, shedding light on the role of associations in the industry, emphasized the importance of providing resources, networking opportunities, and a sense of community for those involved in glamping and outdoor hospitality. His insights highlighted the collaborative spirit that drives the industry forward, underscoring the value of shared knowledge and experiences. Angele Miller, representing Creek Side R&R Glamping Resort, shared her journey of founding and franchising her glamping resort. Her story is a testament to the growing demand for glamping experiences and the potential for expansion in both Canada and the United States. Miller's experience underscored the entrepreneurial spirit that fuels the industry's growth and innovation. Louis Dupont introduced the audience to Hekipia America's venture into the U.S. market, bringing European design and standards to American glamping sites. His narrative detailed the challenges and triumphs of adapting to different regulatory and consumer expectations, highlighting the global nature of the glamping industry and the cross-pollination of ideas and designs. Miguel Huerta, as the president of the Mexican Glamping Association and CEO of Nantel Living, shared his perspective on the industry's growth in Mexico. He discussed the significance of embracing glamping within the larger tourism sector and the opportunities for cross-border collaboration and learning. Huerta's insights painted a picture of a vibrant and evolving glamping scene in Mexico. Todd Wynne-Parry offered a wealth of knowledge from his experience in consulting for the glamping and outdoor hospitality industry. His discussion on the financial aspects of glamping projects, from investment to return on investment, provided a comprehensive overview of the economic dynamics at play. Wynne-Parry's expertise highlighted the importance of strategic planning and investment in the success of glamping ventures. Chris Jeub, known as the “glamping guy,” shared his journey from teaching to establishing a successful glamping operation. His focus on education and helping landowners develop profitable glamping sites underscored the potential for personal and financial growth within the industry. Jeub's story is a reminder of the transformative power of glamping, both for guests and operators. Zach Stoltenberg brought an architectural perspective to the discussion, emphasizing the importance of design in creating memorable glamping experiences. His work with Clockwork Architecture in master planning and designing glamping resorts showcases the critical role of thoughtful, innovative design in setting apart glamping sites in a crowded market. Alessandro van de Loo, although joining late and facing technical difficulties, was poised to contribute his insights into the industry. His presence underscored the diverse range of expertise and viewpoints that enrich the glamping and outdoor hospitality industry. The episode was a deep dive into the complexities, challenges, and opportunities within the glamping and outdoor hospitality industry. Each speaker contributed to a nuanced discussion that highlighted the industry's dynamic nature, the importance of innovation, quality, and personal touch, and the potential for future growth and development. The conversation reflected the collaborative spirit of the industry, with each guest offering valuable insights based on their experiences and expertise. As the industry continues to evolve, the...

    MC Fireside Chats - March 6th, 2024

    Play Episode Listen Later Mar 6, 2024 56:46 Transcription Available


    March 6th Episode Recap In a recent episode of MC Fireside Chats, guest host Mike Harrison, stepping in for Brian Searl, led a compelling discussion with a panel of industry experts, including Sandy Ellingson, Christine Taylor, Scott Bahr, Jeff Hoffman, Mark Koep, and Casey Cochran. As the discussion unfolded, the panelists shared their experiences and insights from various parts of the United States, touching upon the weather conditions and their impact on camping and RVing. This led to an exploration of the upcoming eclipse, with Scott Bahr providing data on the growing enthusiasm among campers and RVers, highlighting the industry's potential for growth during such events. A significant portion of the conversation centered around the recent partnership between Autocamp and Hilton, which the panelists viewed as a major endorsement for the glamping industry. Casey Cochran emphasized the partnership's potential to elevate industry standards and attract customers with expectations influenced by their experiences with traditional hotel brands. Mike Harrison, drawing from his background in hospitality, contrasted the community and friendliness found in RV resorts with the impersonal nature of hotels, suggesting that outdoor hospitality offers unique and irreplaceable experiences. The dialogue then shifted to the concept of RVing as a year-round activity, with Mark Koep sharing his experiment with winter RV travel in the northeastern United States. This sparked a broader discussion on the potential for campgrounds to extend their seasons to accommodate RVers seeking off-season adventures, emphasizing the need for infrastructure and services to support winter camping. Revenue management emerged as a critical theme, with the panelists exploring the need for more sophisticated pricing strategies in the outdoor hospitality industry. Sandy Ellingson made a distinction between dynamic pricing and rate yielding, pointing out the necessity for parks to adopt true dynamic pricing strategies that leverage technology for automatic adjustments based on real-time demand. Christine Taylor and Casey Cochran discussed the challenges of introducing new pricing strategies to consumers unfamiliar with dynamic pricing in the context of campgrounds. They noted the resistance from consumers accustomed to static pricing models, highlighting the need for education and gradual adoption of dynamic pricing strategies. Jeff Hoffman shared his experiences teaching revenue management and dynamic pricing at industry conferences. He emphasized the importance of educating campground owners on the benefits of adopting differentiated pricing strategies for weekdays, weekends, and special events. Hoffman expressed concern about major hospitality brands like Hilton entering the campground industry, potentially bringing their advanced operational systems and deep understanding of revenue management. He urged campground owners to begin adopting more sophisticated pricing strategies to remain competitive in an evolving industry. Casey Cochran shared insights on the adoption of dynamic pricing among parks on their system, revealing that a small percentage of parks use dynamic pricing. He advocated for parks to start with simple rules to see the benefits of dynamic pricing without significantly impacting customer satisfaction. Mike Harrison proposed a collaborative effort to educate the industry on revenue management, suggesting a series of webinars or educational sessions. The idea received enthusiastic support, with a focus on making the content accessible and applicable across different PMS platforms. Scott Bahr touched on the importance of accommodations in rural outdoor recreation areas, highlighting a potential growth area for the outdoor hospitality industry. This segment underscored the broader implications of improving hospitality offerings for economic development in rural areas. The episode concluded with a call to action for industry leaders to...

    MC Fireside Chats - February 28th, 2024

    Play Episode Listen Later Feb 28, 2024 58:51 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searl, a dynamic and insightful discussion unfolded, featuring a panel of distinguished guests from the RV industry. The episode brought together Susan Carpenter, Erin Ruane, Cathy Chamberlain, and Chris Shashaty, each offering unique perspectives on the current state and future directions of the RV and outdoor hospitality sectors. Brian Searl, the host, set the stage for a conversation that promised to delve into the intricacies of the RV market, touching on trends, challenges, and innovations. His introduction highlighted the diverse expertise of the panelists, setting the tone for a comprehensive exploration of the industry. Erin Ruane, representing RV Trader, shared her insights into the platform's evolution from print to digital, emphasizing its role in connecting buyers and sellers in the RV market. She detailed the site's features, including its vast inventory of over 200,000 units, and the tools available to consumers and dealers alike, such as insurance quotes and financing options. Erin's discussion underscored the digital transformation's impact on the RV trading landscape. Susan Carpenter brought a unique perspective to the table, discussing the RV Women's Alliance's role and initiatives aimed at supporting women in the industry. Her contributions highlighted the importance of inclusivity and community within the RV sector, reflecting on the alliance's efforts to celebrate and empower women across the industry. Cathy Chamberlain shared the story behind Barefoot Caravans, a UK-based company known for its distinctive, high-quality caravans. Cathy's journey from a wet weekend camping to designing and manufacturing stylish, compact caravans illustrated the innovation and creativity driving the industry forward. She also touched on the challenges and opportunities of expanding into the U.S. market, emphasizing the importance of adaptability and customer focus. Chris Shashaty, the founder of Sequoia + Salt Campervans discussed the rise of custom van conversions and the growing demand for personalized, versatile RV solutions. His insights into the challenges of scaling a small business in a competitive market underscored the entrepreneurial spirit that fuels much of the industry's innovation. The conversation then shifted to the impact of RV rental companies on the market, with Erin Ruane addressing the complementary relationship between rentals and sales. She suggested that the presence of rental companies broadens the market, offering consumers various ways to engage with the RV lifestyle. Economic uncertainty and its potential effects on consumer behavior were also discussed, with panelists speculating on how shifts in the economy might influence buying patterns. Erin shared optimistic views based on search trends and consumer surveys, suggesting sustained interest in RVing despite financial headwinds. The role of AI and search technologies in shaping consumer behavior and industry practices was a focal point of discussion. Erin highlighted RV Trader's efforts to leverage AI for better search outcomes and personalized experiences, pointing to the future of digital engagement in the RV market. Market trends, particularly the shift towards smaller, more manageable RVs, were explored, with Cathy Chamberlain and Chris Shashaty noting the influence of consumer preferences and the advent of electric vehicles on product design and demand. Challenges faced by small businesses in gaining visibility on platforms like RV Trader were candidly addressed by Chris Shashaty. Erin Ruane expressed a commitment to understanding and addressing these concerns, emphasizing the importance of supporting businesses of all sizes. The panelists also touched on the broader implications of market trends for manufacturers and dealers, discussing how insights from platforms like RV Trader can inform business strategies and product development. The episode concluded with reflections on...

    MC Fireside Chats - February 21st, 2024

    Play Episode Listen Later Feb 21, 2024 59:30 Transcription Available


    In the latest episode of MC Fireside Chats, hosted by Brian Searl, the conversation delved into the evolving dynamics of the outdoor hospitality industry, featuring insights from a panel of seasoned experts. The episode brought together Candice McNamara from Staylist, Whitney Scott from Kampgrounds of America (KOA), Joe Duemig from App My Community, and Troy Haney, who shared the poignant story behind Kacie's Campground. Each guest brought a unique perspective to the table, discussing the integration of technology in campgrounds, the importance of adapting to seasonal changes, and the personal motivations behind campground operations. Brian Searl, the founder and CEO of Insider Perks, facilitated the discussion, focusing on how campgrounds can succeed by embracing innovation and understanding the needs of their guests. The episode highlighted the significance of campground owners focusing on creating memorable experiences for their guests, leveraging technology to enhance operational efficiency, and the growing trend of winter camping. Whitney Scott, shared her insights on the increasing interest in winter camping and how campgrounds can market their availability during the colder months. She emphasized the need for campgrounds to adapt their amenities for winter campers and discussed the trend of campers booking their spots earlier to secure their preferred camping holidays. Whitney also touched upon the importance of understanding consumer behavior and adapting marketing strategies to meet the evolving demands of campers. Candice McNamara spoke about the generational handoff of campground properties to millennials and the adoption of new technologies in campground management. She highlighted the use of intuitive software for operations and reservations, pointing out the trend towards creating memorable experiences for campers. Candice also discussed the importance of campgrounds adapting to new technologies and big conversations around marketing and automation. Joe Duemig discussed the role of mobile apps in enhancing guest engagement and communication within campgrounds. He highlighted the shift towards automation and the desire for a seamless camping experience, emphasizing the importance of technology in meeting the expectations of modern campers. Troy Haney shared a personal and touching story behind the creation of Kacie's Campground, emphasizing the importance of creating a space that honors memories while providing a unique camping experience. He discussed the challenges and rewards of developing a campground from a previously industrial site, highlighting the transformation process and the vision behind Kacie's Campground. The panel also explored the concept of resort-like campgrounds, discussing how technology, such as RFID bands and online ordering systems, can elevate the camping experience to resemble that of a resort. The conversation underscored the importance of setting and exceeding guest expectations to achieve high satisfaction ratings. The discussion touched upon the impact of weather on booking trends, the importance of flexible cancellation policies, and the potential for campgrounds to offer storage options during the off-season to generate additional revenue. The experts agreed on the need for campgrounds to continuously innovate and adapt to changing consumer expectations. Brian and the guests also delved into the significance of leveraging data and insights to make informed decisions about campground operations and marketing strategies. They discussed the balance between attracting new guests and retaining loyal customers, emphasizing the importance of understanding and catering to the diverse needs of campers. The conversation highlighted the collaborative nature of the outdoor hospitality industry, with each expert sharing their experiences and lessons learned. The panelists underscored the value of sharing knowledge and best practices to drive the industry forward. The episode of MC Fireside

    MC Fireside Chats - February 14th, 2024

    Play Episode Listen Later Feb 14, 2024 54:10 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searl, the conversation delved into the evolving world of outdoor hospitality, with a focus on the glamping industry. The panel included a diverse group of industry leaders: Zach Stoltenberg, Chris Jeub, Alessandro van de Loo, Stephanie Bias, Yves Ballenegger, and Chelsi Low. Each brought their unique perspective and expertise to the table, offering insights into the challenges and opportunities facing the sector. Zach Stoltenberg, known for his work in architectural design and planning, shared his experiences and the complexities involved in creating sustainable and off-grid glamping sites, including a fascinating project in the Bahamas. This project, involving the development of uninhabited islands into an eco-friendly resort, highlighted the logistical challenges and innovative solutions required to bring such a vision to life. Stoltenberg's passion for his current projects shone through as he discussed the importance of designing spaces that not only respect the environment but also provide guests with a luxurious and unique outdoor experience. Chris Jeub, discussed his role in helping landowners develop profitable glamping operations. His insights into the importance of creating memorable guest experiences and the potential revenue streams from additional amenities like propane service and guided hikes underscored the entrepreneurial spirit driving the glamping industry forward. Jeub's dedication to education through his website and courses for aspiring glampsite owners reflects his commitment to nurturing the growth of the sector. Alessandro van de Loo brought an international perspective to the conversation, sharing the story of his family's business, Vacanze col cuore, and its expansion across Europe. Van de Loo's discussion of the European glamping market, including the blending of traditional camping with luxury experiences and the challenges of customer loyalty, provided a valuable comparison to trends in the United States and Canada. His focus on building a guest community and leveraging direct bookings to foster a personal connection with guests highlighted the importance of brand identity and customer service in the competitive hospitality landscape. Stephanie Bias, representing Camp Aramoni, offered her views on the significance of partnering with local businesses to enhance the guest experience. Her emphasis on collaboration with activity providers and restaurants to create comprehensive packages for guests illustrated the community-oriented approach to outdoor hospitality. Bias's insights into the benefits of engaging with local chambers of commerce and leveraging the unique appeal of glamping to attract attention within these networks underscored the symbiotic relationship between glampsites and their local communities. Yves Ballenegger, the founder of Groovy Yurts, shared his passion for authentic Mongolian yurts and the cultural and environmental considerations that go into their design and use. Ballenegger's dedication to providing a genuine and sustainable outdoor living experience through his yurts highlighted the growing consumer interest in eco-friendly and culturally rich accommodations. His discussion of the challenges of adapting traditional structures to meet modern expectations for comfort and sustainability provided a fascinating insight into the balance between authenticity and innovation in glamping. Chelsea Low, the owner of Aefintyr Outdoors, shared her journey of developing a glamping site from scratch, emphasizing the importance of creating a connection with nature and offering guests a rustic yet comfortable experience. Low's focus on catering to guests seeking solitude and an authentic outdoor experience, along with her plans to expand the range of activities and amenities offered, reflected the personalized approach that has become a hallmark of successful glamping operations. Her story underscored the challenges and rewards

    MC Fireside Chats - February 7th, 2024

    Play Episode Listen Later Feb 7, 2024 59:30 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searl, founder and CEO of Insider Perks, a panel of industry leaders gathered to discuss a range of topics pertinent to the outdoor hospitality and RV industry. The episode featured insights from Mike Harrison of CRR Hospitality, Scott Bahr of Cairn Consulting Group, Mark Koep of Campground Views, and Sandy Ellingson, an RV industry expert, each bringing their unique perspectives to the table. The conversation covered the impact of COVID-19 on camping trends, the importance of events and activities at campgrounds, the adoption of AI and technology, and the future of search and marketing strategies for campgrounds. Brian Searl initiated the discussion by highlighting the show's focus on providing valuable insights for campground owners, managers, and industry professionals. He emphasized the importance of understanding the evolving landscape of outdoor hospitality and the role of technology in shaping the future of camping experiences. Searl's introduction set the stage for a deep dive into the challenges and opportunities facing the industry today. Mike Harrison shared his observations on the industry's response to the COVID-19 pandemic, noting the surge in new campers and the potential for sustained growth. He stressed the need for campgrounds to adapt their operations and services to retain these new enthusiasts. Harrison's insights into the operational aspects of running campgrounds provided a practical perspective on managing growth and enhancing guest experiences. Scott Bahr contributed to the conversation by discussing the findings from recent research on camping trends, particularly in relation to election years and times of major disruption. Bahr's analysis suggested that camping tends to increase during such periods, offering opportunities for campgrounds to attract guests looking for stress relief and outdoor experiences. He also touched on the potential impact of restrictions on BLM land camping on private parks, highlighting the importance of understanding and adapting to regulatory changes. Mark Koep brought attention to the significance of events and activities in attracting and retaining campers. He shared examples of successful event-driven strategies employed by campgrounds and discussed the potential for experiential camping to drive the industry forward. Koep's enthusiasm for creative engagement underscored the value of offering unique and memorable experiences to guests. Sandy Ellingson emphasized the need for clearer definitions and categorizations within the RV and camping industry to better educate and guide consumers. She pointed out the confusion caused by mislabeling parks and the impact on camper expectations. Ellingson's passion for education and clarity resonated as a call to action for industry professionals to work towards better communication and representation. The panel also explored the slow but inevitable adoption of AI and technology within the industry. Brian Searl shared insights into how AI can enhance customer service and operations, highlighting the potential for AI to revolutionize search and marketing strategies for campgrounds. The discussion touched on the importance of preparing for changes in online search behavior, particularly the move towards voice search and AI-driven results. The conversation shifted to the changing landscape of online search, with the speakers highlighting the move towards voice search and AI-driven results. They stressed the importance of preparing for these changes to ensure campgrounds remain visible and attractive to potential guests. The discussion underscored the need for campgrounds to adapt their marketing strategies to stay ahead of technological advancements. Collaboration and data sharing emerged as key themes, with the speakers emphasizing the importance of sharing best practices within the industry. They called for campground owners and managers to collaborate more closely to raise

    MC Fireside Chats - January 31st, 2024

    Play Episode Listen Later Jan 31, 2024 52:53 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searl, the conversation delved into the intricacies of the outdoor hospitality industry, featuring insights from Jenny McCullough, Director of Brand & Operations at Terramor Outdoor Resort/KOA; Jim Ritchie, CEO and Founder of AEONrv; and Dan and Angela Ugstad, Owners of Cuyuna Range Campground. The discussion spanned a range of topics, from the evolution of camping and glamping experiences to the integration of technology and sustainability in outdoor hospitality. Jenny McCullough shared the vision behind Terramor Outdoor Resort, a venture by KOA aimed at offering an elevated camping experience. She highlighted the importance of connecting people to the outdoors and each other, a mission central to KOA's ethos. Terramor, embodying the concept of luxury camping, has been successful in attracting both seasoned campers and those new to the outdoor experience, demonstrating the growing appeal of glamping. McCullough emphasized the role of personalized guest experiences and the significance of staff interaction in enhancing the overall stay, underscoring the balance between technology and human touch in creating memorable visits. Jim Ritchie introduced AEONrv, a company focused on redefining the RV experience with high-tech, all-season vehicles designed for off-road and off-grid adventures. Ritchie's background in Silicon Valley has informed the innovative approach of AEONrv, which aims to cater to a niche market seeking sustainable and durable RV options. He discussed the challenges and opportunities in expanding the RV market, particularly in relation to winter camping, and highlighted the importance of sustainability in the design and operation of RVs. Dan and Angela Ugstad shared their journey of establishing Cuyuna Range Campground, emphasizing their commitment to creating a private and nature-centric camping experience. They discussed the challenges of starting a campground from scratch, including navigating environmental regulations and designing a layout that prioritizes privacy and space. The Ugstads' approach reflects a growing trend in the industry towards offering more secluded and environmentally integrated camping options, catering to campers seeking a retreat into nature. The conversation also touched on the broader trends in the outdoor hospitality industry, including the rise of winter camping and the increasing demand for sustainable practices. The speakers discussed the potential for campgrounds and RV manufacturers to adapt to these trends, offering insights into how businesses can evolve to meet the changing preferences of campers. The importance of listening to guest feedback and leveraging technology to enhance the camping experience was a recurring theme, highlighting the dynamic nature of the industry and the need for continuous innovation. Sustainability emerged as a key topic, with discussions on how campgrounds and RV companies are incorporating eco-friendly practices into their operations. From planting native trees and supporting local ecosystems to designing energy-efficient RVs, the speakers shared their efforts to minimize the environmental impact of camping and promote conservation. The introduction of honeybee hives at Terramor Outdoor Resort was highlighted as an innovative approach to combining education and conservation, illustrating the potential for campgrounds to contribute to environmental awareness and stewardship. The episode underscored the complexity of balancing technology, sustainability, and personalized guest experiences in the outdoor hospitality industry. The speakers shared their perspectives on the challenges and opportunities in catering to a diverse range of campers, from those seeking luxury and convenience to those desiring a more traditional connection with nature. The discussion reflected the evolving expectations of campers and the ongoing efforts by industry leaders to innovate and adapt to these...

    MC Fireside Chats - January 24th, 2024

    Play Episode Listen Later Jan 24, 2024 53:59 Transcription Available


    In the latest episode of MC Fireside Chats, hosted by Brian Searl, founder and CEO of Insider Perks, the focus was on the RV industry and outdoor recreation. The episode featured a panel of industry experts: Susan Carpenter from the RV Women's Alliance, Phil Ingrassia from the RV Dealers Association (RVDA) of the U.S., and Luke Chippindale, who joined from Australia. Brian set the stage for a discussion about the year ahead in the RV industry, noting the significance of this being the first episode of the year. Brian Searl opened the episode with enthusiasm, highlighting the show's focus on the RV industry and outdoor recreation. He expressed excitement about the episode being the first of the year, setting expectations for a conversation about the industry's outlook. The guests for the episode included Susan Carpenter, Phil Ingrassia, and Luke Chippindale, with Brian noting the absence of regular participants Eleanor and Shane. Luke Chippindale, participating from Australia, discussed his role in government relations for the caravan industry. He focused on working with federal politicians in Canberra to elevate the industry's voice. Luke talked about the successes in advocating for industry standards and safety, as well as the challenges posed by the shift towards electric vehicles and low-emission policies. Phil Ingrassia provided an overview of the current RV market in the U.S., discussing trends in wholesale shipments and retail forecasts for 2024. He touched on the impact of interest rates on discretionary purchases and the efforts of manufacturers to moderate price increases. Phil's insights offered a comprehensive look at the market dynamics in the U.S. RV industry. Susan Carpenter shared her experience with the RV Women's Alliance, highlighting its global reach and impact. She discussed the organization's growth and its role in fostering international collaboration within the RV industry. Susan's perspective added a global dimension to the conversation, emphasizing the worldwide nature of the RV community. The conversation then shifted to the impact of COVID-19 on domestic travel. Susan Carpenter brought up how the pandemic had changed travel preferences, with more people exploring their own countries. Luke Chippindale agreed, mentioning research on the wellbeing benefits of caravanning and camping, and the unique connectedness it brings compared to international travel. Susan recounted her experience at the Florida RV show, noting the trend of consumers trading in older models and the popularity of lower-priced RVs. Phil added that RV shows remain crucial for consumers to physically experience different RV models and layouts, despite the rise of online shopping. The business aspects of RV sales were also discussed. Phil explained the varying profit margins on different sizes of RVs, and Luke provided insights into the Australian market's preference for larger towable RVs. This part of the conversation highlighted the differences and similarities in RV markets across different regions. Brian raised questions about the evolving role of RV shows in the age of internet research. Susan and Phil agreed that while online research is helpful, RV shows offer a unique opportunity for consumers to explore a wide range of options in one place. They emphasized the continued importance of these shows in the RV buying process. The discussion pivoted back to government relations, with Luke discussing the challenges of prioritizing various industry needs and the future of electric vehicles (EVs) in the caravan industry. Phil shared similar concerns for the U.S. market, emphasizing the need for infrastructure to support EVs and the debate over government involvement in this transition. The episode concluded with final thoughts from the guests. Luke invited people to experience the Australian caravan industry, emphasizing its maturity, value, and customer experience. Phil and Susan shared their perspectives, and Brian wrapped up...

    MC Fireside Chats - January 17th, 2024

    Play Episode Listen Later Jan 17, 2024 53:02 Transcription Available


    In a recent episode of MC Fireside Chats, a diverse panel of outdoor hospitality experts gathered to share their insights and experiences in the industry. The episode, hosted by Brian Searl, founder and CEO of Insider Perks, featured Kaylee Pace, co-owner of Big Tex Campgrounds; Marcia Galvin, President of the Northeast Campground Association's Board of Directors and part of Normandy Farms Campground; and Greg Emmert, Senior Consultant at Camp Strategy. The discussion offered a rich exploration of various aspects of campground management and the evolving trends in the outdoor hospitality sector. Brian Searl opened the episode by introducing the show and its focus on conversations with industry leaders. He set the stage for an engaging discussion, highlighting the importance of such dialogues in understanding and navigating the complexities of the outdoor hospitality industry. His introduction underscored the show's commitment to providing valuable insights for business success in this sector. Kaylee Pace shared her unique journey in establishing Big Tex Campgrounds with her husband. Her narrative was a testament to the challenges and rewards of building a campground from the ground up. Kaylee's personal experience of living in an RV while attending college and raising her daughter provided a relatable and inspiring perspective. She emphasized the importance of understanding the needs and experiences of campground guests, drawing from her own experiences in RV living. Marcia Galvin brought a wealth of experience to the discussion, sharing the history and evolution of Normandy Farms Campground. Her insights into maintaining a successful, long-standing family campground were particularly enlightening. Marcia discussed the significance of cleanliness, guest service, and the critical role of family involvement in the business. Her perspective highlighted the importance of tradition and innovation in sustaining a successful campground. Greg Emmert's contribution centered around the challenges and considerations in running and transitioning campgrounds, especially from a generational perspective. His experience as part of a generational campground provided a unique viewpoint on the complexities involved in such transitions. Greg's emphasis on the importance of early planning for campground succession and understanding the nuances of generational changes offered valuable advice for campground owners. The conversation then shifted to the changing demographics at campgrounds, a topic introduced by Kaylee Pace. She observed an increase in guests seeking affordable housing options and long-term stays, reflecting a broader trend in the industry. This shift towards more long-term and diverse demographics presents both challenges and opportunities for campground owners, as they adapt to meet these changing needs. Marcia Galvin responded to Kaylee's observations by discussing the work done on understanding generational differences within her staff at Normandy Farms. She highlighted the importance of training and involving staff in understanding these generational shifts. Marcia's approach to managing a diverse workforce and catering to a changing customer base provided practical insights into effective campground management. Greg Emmert then discussed the importance of creating unique experiences at campgrounds. He advised owners to identify their unique “flavor” and develop experiences that resonate with their target audience. Greg's emphasis on conservation and nature-based activities, which he successfully implemented at his own campground, underscored the growing trend towards simpler, nature-focused camping experiences. The panel also explored the importance of adapting to changing customer preferences, focusing on experiences over material amenities. There was a consensus on the growing trend towards simpler, nature-focused camping experiences, with less emphasis on costly amenities. The discussion highlighted the significance of...

    MC Fireside Chats - January 10th, 2024

    Play Episode Listen Later Jan 10, 2024 54:34 Transcription Available


    In the latest episode of MC Fireside Chats, hosted by Brian Searl, an enlightening conversation unfolded among industry experts in the field of glamping and outdoor hospitality. The episode, marked as the first of 2024, featured Amanda Venezia of Glampology and Missy Fojtik from Daydreamer Domes. Brian, the founder and CEO of Insider Perks, steered the discussion, highlighting the evolving landscape of outdoor hospitality and the unique experiences offered by glamping. Amanda Venezia shared her journey into the glamping industry, starting with her inspiring experience under canvas in Yellowstone. Based in Boston, Venezia faced challenges due to unpredictable weather and land availability, leading her to explore the mobile glamping route. She also innovated with indoor glamping parties for children, adapting to the limitations posed by the Boston climate. Her story underscored the importance of flexibility and adaptation in entrepreneurship, especially in the outdoor hospitality sector. Missy Fojtik's project, Daydreamer Domes, was another focal point of the discussion. Fojtik's venture involved transforming an old golf course into a glamping site equipped with geodesic domes, a pink pool, modified containers, and a refurbished clubhouse offering various amenities. Fojtik's journey highlighted the need for creativity, vision, and persistence in the face of regulatory and logistical challenges. Her emphasis on design and attention to detail in creating a unique guest experience resonated with the entrepreneurial spirit essential in this industry. The conversation also delved into the personal challenges and insights gained by both entrepreneurs. Venezia discussed the balancing act between her full-time job and her glamping venture, while Fojtik detailed her navigation through local regulations and building codes. Both shared the necessity of resilience and strategic thinking, which are pivotal in shaping successful business models in the glamping sector. The discussion transitioned to the vision and growth plans for both businesses. Venezia expressed her aspiration to expand Glampology's services, with a particular interest in organizing women's retreats and integrating her Reiki certification. Fojtik shared her ambition for Daydreamer Domes, aiming to create a space for diverse activities and community engagement. Their plans exemplified the dynamic nature of their projects and the ongoing evolution in their business strategies. A significant part of the conversation centered around regulatory challenges in the glamping industry. Fojtik shared her experiences with local regulatory bodies, emphasizing the importance of strategic communication and understanding various standards, such as ADA compliance. Venezia talked about the complexities of obtaining liability insurance for her mobile glamping setup, highlighting a unique challenge in the industry. The episode also touched upon the importance of learning from others in the industry. Both guests spoke about attending conventions and using resources like the Glamping Report to inform their strategies and offerings. They discussed how unique accommodations like domes can command higher prices due to their novelty and the experience they offer. As the discussion continued, both guests explored the idea of expanding their services to create unique experiences for their guests. Venezia is exploring additional services like picnics and considering subcontracting for activities like palm reading. Fojtik discussed offering various activities, including foraging walks and Palm reading, to add value to her guests' stay. Towards the end of the episode, the conversation veered into personal interests and travel experiences. Venezia and Fojtik shared their travel stories and how these experiences influenced their perspectives on hospitality and business. They discussed the value of exploring different cultures and landscapes and how...

    MC Fireside Chats - January 3rd, 2024

    Play Episode Listen Later Jan 3, 2024 61:23 Transcription Available


    The first episode of MC Fireside Chats this 2024 presents a comprehensive discussion on the outdoor hospitality industry. The episode features insightful contributions from industry experts Mike Harrison, Sandy Ellingson, and Scott Bahr, each bringing a unique perspective to the table.Host Brian Searl sets the stage for the conversation, emphasizing the show's focus on providing valuable insights for business success in the outdoor hospitality sector. He introduces the panel, highlighting their expertise and the value they bring to the discussion. The conversation begins with a look at the current state of the RV and camping industry, with each guest sharing their observations and experiences.Mike Harrison, with his extensive background in luxury RV resorts, offers insights into the trends and challenges facing the industry. He discusses the impact of external events, such as election years, on travel and camping patterns. Mike's analysis provides a nuanced understanding of how luxury travel and camping are influenced by broader societal trends.Sandy Ellingson brings a wealth of experience in campground operations and marketing. She highlights the challenges campgrounds face in adapting to changing market conditions, especially in the realm of digital marketing. Sandy's perspective is particularly valuable in understanding the need for effective online presence and marketing strategies in the industry.Scott Bahr, an expert in market research, delves into the data-driven aspects of the industry. He shares insights from his research on guest reviews and behavior, emphasizing the importance of understanding customer feedback. Scott's contribution is crucial in highlighting how data analysis can inform better business practices in outdoor hospitality.The conversation also touches on the evolving preferences of campers and RVers. The panel discusses the shift from traditional RV camping to alternatives like glamping, and how this impacts the industry. This part of the discussion underscores the need for campgrounds to adapt and cater to a diverse range of customer preferences.A significant portion of the discussion is dedicated to the role of technology in enhancing the camping experience. The panelists explore the potential of AI and other technological advancements in improving convenience and efficiency for both campers and campground operators. Brian, in particular, shares his enthusiasm for the possibilities that AI presents in revolutionizing the industry.

    MC Fireside Chats - December 20th, 2023

    Play Episode Listen Later Dec 20, 2023 67:24


    In the special episode of MC Fireside Chats, hosted by Brian Searl, a panel of outdoor hospitality experts gathered to discuss their experiences and future plans. The panel included Ali and Eric Rasmussen from Spacious Skies Campgrounds, Joann Delvescio from the New Jersey Campground Owners And Outdoor Lodging Association, Joshua Turner from Blackstrap Glamping Resort, Steve Rappleyea from Drivehome RV, and Greg Emmert, Co-founder and Senior Consultant at Camp Strategy.Ali and Eric Rasmussen shared insights into their journey with Spacious Skies Campgrounds. They emphasized their focus on operations and enhancing the guest experience across their campgrounds. The Rasmussens discussed the importance of brand development and market presence. A significant new hire, a Director of Operations, was highlighted as a key step in their strategic growth. They also reflected on the sacrifices made in their personal lives for the business and expressed a desire to balance family time more effectively in the coming year.Joann Delvescio provided an overview of the camping industry in New Jersey. She highlighted the strong demand for seasonal sites and the impact of weather on camping trends. Delvescio mentioned their active participation in consumer shows and the importance of these events in driving interest and reservations for New Jersey campgrounds. She also touched upon the regulatory challenges in New Jersey and the efforts to support campground owners in navigating these challenges.Joshua Turner from Blackstrap Glamping Resort discussed his experience building the resort and his plans for the upcoming year. He emphasized the learning curve involved in transitioning from construction to operation. Turner expressed his ambition to create unique guest packages and experiences, aiming to position Blackstrap as a top destination in Canada. He also mentioned managing the growth of his other business ventures, including a tiki bar and a clothing line.Steve Rappleyea shared his journey with Drivehome RV, focusing on the challenges and opportunities of managing a rapidly growing RV rental business. He discussed the importance of setting customer expectations, especially for first-time RV users. Rappleyea also shared his goal of retiring from his day job to focus full-time on RV rentals, highlighting the potential of the rental market in the context of changing RV sales trends.Greg Emmert spoke about his transition from working with smaller clients to forming Camp Strategy with Jeff Hoffman. He emphasized their focus on providing consulting services to individual owners or smaller groups of parks, steering clear of large-scale management. Emmert also shared his personal and professional resolutions for the coming year, including promoting the importance of conservation in campgrounds.Each guest shared their New Year's resolutions, reflecting a mix of personal and professional goals. These resolutions ranged from improving health and work-life balance to specific business objectives like expanding services, enhancing operational efficiency, and achieving recognition in the industry.The episode highlighted the diverse challenges and opportunities within the outdoor hospitality industry. The panelists' experiences underscored the importance of adapting to market demands, focusing on guest experiences, and the need for continuous learning and improvement.The discussion also touched upon the importance of data in understanding industry trends and making informed decisions. Brian Searl shared plans to explore new methods of data collection and analysis to provide deeper insights into campground operations and market dynamics.Overall, the episode of MC Fireside Chats offered valuable perspectives from various corners of the outdoor hospitality industry. The panelists' stories and plans for 2024 provided a glimpse into the ongoing evolution of the camping and RV industry,...

    MC Fireside Chats - December 13th, 2023

    Play Episode Listen Later Dec 13, 2023 66:18


    In the recent episode of MC Fireside Chats, host Brian Searl begins the episode with excitement, highlighting that it's the penultimate episode before the holiday season. He teases a special wrap-up show with numerous guests planned for the following week. Brian's introduction sets a lively tone for the episode, which focuses on the glamping industry. He introduces the guests: Dave from Canadian Sleeping Barrels, Tyson and Audrey Leavitt, and Zach from Clockwork, indicating a diverse panel with varied expertise in the field.Zach Stoltenberg, outlines the company's role in assisting clients across the country with designing, branding, and building glamping resorts. Zach's introduction underscores the architectural and design aspect of the glamping industry, highlighting the importance of aesthetic and functional design in creating successful outdoor hospitality experiences.David Byers from Canadian Sleeping Barrels shares his unique journey into the glamping industry. He explains how a shortage of staff accommodation led to the innovative idea of converting their largest barrel sauna into a sleeping barrel. This adaptation not only solved a practical problem but also opened up a new market for them in the glamping industry. David's story is a testament to innovation and adaptability in business.Tyson and Audrey Leavitt from Lethbridge, Alberta, discuss their transition from building playhouses to creating storybook-themed accommodations. They mention their project, Charmed Resorts, and their approach to adapting playhouses into unique resort experiences. Their journey highlights the evolution of a business idea from a niche market to a broader, more inclusive audience.Audrey Leavitt, taking over the conversation, emphasizes her role in social media and decorating the fairy tale houses at the resort. Her involvement underlines the importance of aesthetic appeal and storytelling in creating an immersive glamping experience. Audrey's focus on details and storytelling is crucial in differentiating their resort in a competitive market.Chris Jeub, owner of Monument Glamping in Colorado, introduces himself and discusses his YouTube channel, Glamping Guy. He shares his experiences with local permitting processes and neighborhood challenges, providing a realistic view of the operational challenges in the glamping business. Chris's insights offer a glimpse into the less-discussed aspects of running a glamping operation, such as dealing with legalities and community relations.The discussion shifts to the challenges faced in the glamping business, with Chris Jeub sharing his struggles with a neighbor opposing his operation. This part of the conversation highlights the real-world challenges that can arise in the industry, emphasizing the importance of community relations and navigating local regulations.David Byers from Canadian Sleeping Barrels delves into the specifics of his unique sleeping barrels, discussing their portability, construction, and adaptability for different uses. His detailed explanation provides insight into the innovative aspects of his product, showcasing how creativity and functionality can merge to create a successful product in the glamping industry.Tyson and Audrey Leavitt further discuss Charmed Resorts, focusing on their creative process and the evolution of their cottages based on customer feedback. They highlight the importance of adapting to customer needs and preferences, showcasing their commitment to providing an exceptional guest experience. Their approach to business emphasizes the significance of customer feedback in shaping and refining a product or service.The conversation concludes with...

    MC Fireside Chats - December 6th, 2023

    Play Episode Listen Later Dec 6, 2023 56:35


    In a recent episode of MC Fireside Chats, host Brian Searl of Insider Perks, and a panel of industry experts gathered to discuss a range of topics central to the camping and outdoor hospitality industry. The panel included Scott Bahr from Cairn Consulting Group, Casey Cochran from Camp Spot, RV Industry Advisor Sandy Ellingson, and Mike Harrison from CRR Hospitality, providing a well-rounded perspective on the industry's current state and future directions.The episode kicked off with Brian Searl introducing the panel and setting the stage for what turned out to be an insightful discussion. He shared his excitement about the wealth of topics to be discussed, stemming from recent experiences at various industry conferences. This laid the groundwork for a conversation that would delve into the intricacies of the camping industry, particularly in the wake of COVID-19's impact.Sandy Ellingson brought up an important point about the operational changes that many campgrounds had to undertake due to the pandemic. These changes included tighter cancellation policies and increased deposit requirements, which were initially necessary due to the surge in demand. However, Ellingson suggested that these policies might now be working against campgrounds, as they could be deterring potential customers who are hesitant to make plans far in advance.Casey Cochran then highlighted innovations aimed at reducing cancellations and encouraging bookings, such as weather guarantees and camp credits. These features, he noted, are designed to offer flexibility and peace of mind to campers, a crucial factor in today's uncertain times. Cochran's insights pointed to a larger trend in the industry: adapting to customer preferences and expectations in a post-pandemic world.Mike Harrison emphasized the significance of flexible cancellation policies. He explained that his approach at Sierra Hospitality focuses on making it easy for customers to do business with them, thus building trust and loyalty. Harrison's perspective underscored the importance of customer-centric policies in maintaining a competitive edge.Brian Searl then shifted the conversation to the concerns of campground owners. He noted that many owners had implemented strict policies due to uncertainty about the future and a lack of marketing knowledge. Searl's comments highlighted the need for campground owners to stay informed and adapt to changing market conditions.The panelists unanimously agreed on the importance of data and analytics in guiding business decisions. They discussed the necessity for campground owners to understand and utilize data analytics for making informed decisions. This led to a broader discussion about the educational needs within the industry, with panelists agreeing on the need for ongoing learning and adaptation.Technology's role in improving campground operations was another significant topic. Brian Searl proposed the idea of a data pull tool that could provide campground owners with essential information in an easy-to-digest format. This suggestion pointed to a larger trend of integrating technology into various aspects of campground management to streamline operations and enhance guest experiences.Casey Cochran touched upon a sensitive topic in the industry: the competitive advantage and reluctance to share 'trade secrets.' He pointed out that while some campground owners might be hesitant to share successful strategies with competitors, others, like Mike Harrison, are more open. This openness, Cochran noted, could lead to overall industry growth and improvement.Towards the end of the discussion, Scott Bahr emphasized the need to keep an eye on seasonal trends, particularly in winter camping. He suggested that monitoring these trends could provide valuable insights into the industry's growth and changing...

    MC Fireside Chats - November 22nd, 2023

    Play Episode Listen Later Nov 22, 2023 56:00 Transcription Available


    In the recent episode of MC Fireside Chats, hosted by Brian Searl of Insider Perks, a discussion unfolds about the RV industry with notable guests including Phil Ingrassia (President of RVDA), Eleanore Hamm (President of RVDA of Canada), Shane Devenish (Executive Director at CRVA), and special guest Mike Wendland from RV Lifestyle.Mike Wendland, with his extensive experience in the RV lifestyle, shares his journey from starting a blog to expanding into a comprehensive multi-platform presence. He emphasizes the importance of adapting to changes in audience behavior and platform algorithms, highlighting the need for content diversification. Wendland's perspective is particularly valuable, given his direct engagement with a broad RV audience through various digital channels.The conversation then shifts to the broader challenges facing the RV industry. One significant issue discussed is the quality of RVs, particularly those manufactured during the COVID-19 pandemic years (2020 and 2021). Wendland notes an improvement in quality post-2021 but maintains that quality remains a concern. This point underscores the industry's need to maintain high standards to ensure consumer satisfaction and industry growth.Another critical topic is the state of campgrounds, both private and public. The panel agrees that the quality of campgrounds plays a crucial role in the overall RV experience. Brian Searl acknowledges the existence of both good and bad campgrounds, indicating that the impression they leave on RVers can significantly impact the industry's perception.The discussion also delves into the challenges of RV servicing and the supply of parts. Eleanore Hamm from RVDA of Canada addresses the difficulty dealers face in finding enough qualified technicians. This shortage, coupled with supply chain issues, has led to extended repair times, affecting the overall RV experience. Phil Ingrassia adds that the industry is focusing on reducing repair event cycle times, a critical factor for customer satisfaction.Mike Wendland brings up the seasonal nature of the RV business, particularly in regions north of the Mason-Dixon line. He notes the challenges dealers face in maintaining staff for peak seasons and suggests that more publicity about employment opportunities as RV technicians could help alleviate some of these issues. He also mentions innovative training programs, including those reaching out to prisons, as a way to address the technician shortage.A significant part of the discussion revolves around attracting new demographics to the RV lifestyle. The panel recognizes the importance of engaging younger generations and urban dwellers, who might not traditionally consider RV activities. Wendland and others emphasize the need for early exposure to outdoor activities and the industry's efforts to make RVing more accessible and appealing.Shane Devenish highlights the importance of addressing current problems while also creating a pipeline for future RV buyers. This dual focus is essential for the long-term success of the industry, balancing immediate needs with strategic future planning.Mike Wendland also touches on the impact of remote work on the RV industry. He notes the improvement in campground internet access, which has facilitated remote work from RVs. Wendland suggests that advocating for remote work can help sustain and grow the RV industry, as it allows more people to integrate RVing into their lifestyles.In his closing remarks, Brian Searl reiterates the value of diverse perspectives in understanding and addressing the challenges facing the RV industry. He acknowledges his own strong opinions but emphasizes the importance of

    MC Fireside Chats - Nov 15th, 2023

    Play Episode Listen Later Nov 15, 2023 28:34 Transcription Available


    The MC Fireside Chats episode on November 15th, hosted by Brian Searl, brought together a diverse group of professionals from the outdoor hospitality industry, particularly from Kampgrounds of America, Inc. (KOA). This gathering, set against the backdrop of the KOA convention & expo in Las Vegas, offered a deep dive into the world of camping and outdoor hospitality, featuring insights from several key figures.Toby O'Rourke, President and CEO of KOA, shared her perspectives on the convention and the company's direction. She highlighted the event's high attendance and the exciting kickoff with the Beatles Love Cirque du Soleil show. O'Rourke proudly announced KOA's achievement of a 70 Net Promoter Score (NPS), signifying world-class customer satisfaction and placing the brand alongside renowned companies like Costco and Starbucks. She emphasized KOA's focus on providing tools and support to their campgrounds and attracting new campers.Marc Peterson, the owner of Paris Landing/Kentucky Lake KOA Holiday in Tennessee, represented the individual franchisee perspective. His insights into operating a KOA campground in Tennessee provided a ground-level view of the challenges and opportunities within the KOA system. He discussed the importance of local marketing, revenue management, and business development in driving the success of his campground.Nate Thompson, a partner in KCN Campgrounds, brought a unique viewpoint as a multi-park owner within the KOA franchise system. His experience owning parks across the United States offered a broad perspective on the varying needs and strategies required to manage different campgrounds successfully. Thompson's insights underlined the diversity and adaptability needed in the outdoor hospitality industry.Kimberly Wootteon, Vice President of Commercial Strategy at KOA, discussed the organization's approach to business units and revenue generation. Her focus on capturing demand, attracting new campers, and growing revenue through innovative strategies like business intelligence and retail emphasized the company's forward-thinking approach. Wootteon also touched upon KOA's more hands-on approach with franchises, highlighting the importance of supporting franchisees to ensure their success.Cole Reinhardt, Executive Director of Digital Strategy & Transformation at KOA, delved into the technological advancements and digital strategies shaping the future of KOA. His role in steering KOA's digital transformation underscored the importance of staying current and innovative in an increasingly digital world. Reinhardt discussed the challenges of keeping up with rapidly evolving technology and the strategies employed to keep KOA at the forefront of the industry.Angie and David Bower, owners of the Fancy Gap/Blue Ridge Parkway KOA, provided a personal touch to the discussion. Their story as campground owners in Virginia, with a focus on creating a family-like atmosphere for their guests, highlighted the human element of the camping experience. They spoke about the changes and innovations at KOA and how these impact their business, emphasizing the importance of community and support within the KOA network.Lastly, Cam Bowen, another partner in KCN Campgrounds, shared his experiences and perspectives. Coming from a background of visiting numerous KOA campgrounds before becoming an owner, Bowen offered a unique viewpoint that bridged the gap between customer and proprietor. His enthusiasm for the franchise and its community was evident, as he spoke about the benefits of being part of the KOA system and the positive impact it has had on his business.Overall, the "MC Fireside Chats" episode was a comprehensive overview of the various facets of KOA's operations and strategy. From high-level corporate strategies to individual campground operations, the discussion illuminated the diverse components that make up the successful KOA ecosystem. Each...

    MC Fireside Chats - Live from OHI 2023

    Play Episode Listen Later Nov 8, 2023 40:00 Transcription Available


    In the recent episode of MC Fireside Chats which was broadcasted live at the OHCE2023, host Brian Searl, the founder and CEO of Insider Perks and Modern Campground, led an insightful discussion featuring prominent figures in the outdoor hospitality industry. Each guest contributed unique insights and perspectives based on their expertise and experience in the field.Paul Bambei, the President and CEO of OHI, spoke about the organization's rebranding efforts from ARVC to OHI, emphasizing the need for inclusivity and growth within the industry. He detailed the extensive process behind the rebranding, signifying a deliberate move to broaden the organization's reach to encompass a wider range of outdoor economy stakeholders.Sandy Ellingson, an RV industry Advisor and Campground advocate, reflected on the dynamic nature of the camping sector. Despite a downturn in RV sales, she pointed out the unwavering enthusiasm within the community, suggesting a robust and adaptable industry capable of finding new ways to engage campers.Steven Woodburn, the Sales Director at Tent Master, articulated the importance of the rebrand to outdoor hospitality, a sector that encompasses much more than RVs and campgrounds. Woodburn shared his company's success in selling luxury glamping tents across various markets, illustrating the sector's expansion and its embrace of diverse outdoor experiences.Ryan Houchens, VP of Sales at Cold River Mining, appreciated the rebranding for its potential to attract businesses outside the traditional RV sphere, such as smaller glamping operations. He shared how his company's hands-on gemstone mining activities connect children with nature, reinforcing the outdoor hospitality industry's role in providing enriching experiences beyond digital screens.Mike Harrison, COO of CRR Hospitality, spoke on the alignment between the rebranding and his company's focus on experiential hospitality. He shared insights from the Innovation Summit and his session on marketing, branding, and identity, emphasizing the industry's evolution towards an integrated approach to outdoor hospitality.Tyler Duffy, President of CampLife, provided a vendor's perspective, discussing how the conference facilitates direct feedback and insights from customers. He highlighted the importance of understanding industry trends and the need for software solutions to adapt to these evolving demands.Candice McNamara, VP of Business Development at Staylist, shared new features introduced at the conference, such as ROI call tracking and tools for managing orphan nights. McNamara's perspective as a young professional and her background in marketing and design offered a fresh look at the industry's future, aligning with OHI's forward-thinking brand.Lastly, Alex Goldman, Vice President of US Sales at Ideal One Amusement Software, focused on the intersection of technology and outdoor hospitality. He discussed how his company's software can enhance the guest experience by integrating cashless operations and automating services, which is crucial for evolving customer expectations.Together, these leaders provided a comprehensive view of the outdoor hospitality industry's trajectory, highlighting themes of innovation, community, and adaptability, all anchored by the newly rebranded OHI's mission to unify and propel the industry forward.

    MC Fireside Chats - November 1st, 2023

    Play Episode Listen Later Nov 1, 2023 60:01 Transcription Available


    In the recent episode of MC Fireside Chats, host Brian Searl sets the stage for a comprehensive discussion on the significance of data and analytics in the sector. He introduces a panel of esteemed guests: Scott Bahr of Cairn Consulting Group, the newest member of the panel, along with regular guests Christine Taylor, Mike Harrison, Sandy Ellingson, and Mark Koep. Each brings a unique perspective, promising a rich dialogue on the challenges and opportunities in outdoor hospitality.Mike Harrison, dives into the festive spirit with comments on the Halloween-themed nameplates, appreciating the small but thoughtful touch. He segues into a discussion on his company's work, highlighting the seasonal nature of the business and the industry trends as the year winds down. Christine Taylor brings a legal perspective to the conversation, detailing her hectic schedule attending state conferences and her active involvement in the outdoor hospitality industry. She offers a personal touch by sharing her family's re-entry into the business, providing her with firsthand experience of the practical challenges they face, which informs her professional advice.Scott Bahr introduces his expertise in research within the outdoor hospitality and recreation sectors. He underscores the value of monthly research reports that he has been involved with, particularly with KOA, and how these reports are crucial in tracking incidents and identifying trends within the industry. Scott's focus is on identifying informational gaps within the industry and exploring ways to fill them.Host Brian Searl steers the conversation towards the critical need for robust data and analytics in outdoor hospitality. He notes the sector's lag in data comprehensiveness compared to other industries like hotels and expresses his hope that the show, MC Hospitality Highlights, can shed light on valuable data that could propel the industry forward.Mike Harrison expands on the theme of data necessity, especially in the context of the increasing institutional capital entering the industry. He points out the investors' need for detailed, market-driven data and operating metrics to make educated decisions. Mike also sees a role for state tourism associations in enhancing data sourcing, possibly through grants or other initiatives.Scott Bahr concurs with the sentiment of data deficiency in the industry, acknowledging the high demand for feasibility studies and the hurdles in collecting detailed information. He aligns with the general consensus on the panel regarding the need for more granular data.Mark Koep, highlighted that the difficulty in obtaining reliable data is attributed to three main factors: small, family-owned businesses may not have the data or may be unwilling to share it; there's a lack of data from public parks, which represent a significant portion of the industry; and there isn't enough historical data to make sound decisions. Despite these challenges, Mark emphasized the necessity of improving data collection for better decision-making in the future.The panel addresses the particular challenges of data collection from smaller, independent operators in the industry. They suggest leveraging data from sources like recreation.gov and state park systems to compile comprehensive reports, indicating a resourceful approach to overcoming these challenges.The final thoughts revolve around creating a Slack channel for industry experts to collaborate more effectively. The conversation ends on a forward-looking note, with plans for future discussions and events that will continue to drive the industry...

    MC Fireside Chats - October 24th, 2023

    Play Episode Listen Later Oct 24, 2023 56:23 Transcription Available


    In the latest installment of MC Fireside Chats, the spotlight was on the dynamic RV industry, with a distinguished panel of experts delving into their wealth of knowledge and experiences. The session was expertly steered by host Brian Searl, who facilitated engaging conversations with the esteemed guests. Regular contributors Phil Ingrassia from RVDA, Shane Devenish from CRVA, and Susan Carpenter from RV Women's Alliance graced the episode with their presence and invaluable insights.Adding to the richness of the discussion were special guests Craig and Victoria Shelton, the adventurous spirits behind Wild RV Life, who brought a unique perspective to the table. Rounding out the panel were Coley Brady and Joe Mehl from Alliance RV, who shared their expertise and innovative approaches in the RV realm. Together, this ensemble of industry leaders and enthusiasts created a vibrant and informative dialogue, shedding light on various facets of the RV world and providing listeners with a comprehensive understanding of the current landscape and future possibilities in the RV industry.Coley Brady and Joe Mehl from Alliance RV discussed their company's approach to social media and influencer marketing, emphasizing the importance of authenticity and organic growth. They highlighted how they leverage real customer experiences through their Facebook group and other platforms, creating a strong community around their brand. Their strategy involves a careful evaluation of potential influencers and brand ambassadors, ensuring alignment with their brand values.Alliance RV also emphasized the significance of customer feedback in their product development process. They strive to create products that truly meet the needs of their customers, incorporating their input and suggestions into their designs. This customer-centric approach has been a key factor in their success and has helped them build a loyal customer base.Susan Carpenter from RV Women's Alliance shed light on the organization's efforts to support and elevate women within the RV industry. She discussed their recent Symposium, which focused on personal and professional development for women, and highlighted the importance of creating a supportive community for women in the industry.Craig and Victoria from Wild RV Life shared insights on how demographics influence their content strategy across different social media platforms. They noted variations in audience engagement between YouTube and Instagram, tailoring their content to suit the preferences of their audience on each platform. Their approach underscores the importance of understanding your audience and adapting your content to meet their needs.

    MC Fireside Chats - October 18th, 2023

    Play Episode Listen Later Oct 18, 2023 64:32 Transcription Available


    In the recent episode of MC Fireside Chats, host Brian Searl of Insider Perks initiated a rich discussion focusing on Campground Hunters, marking the third episode dedicated to this theme. He welcomed distinguished guests: Candice from Staylist, Scott Knepp from IVEE Management Group, Gwynn from Care Camps, and Erin Thiem from In Town Campground and Erin Thiem from Inn Town CampgroundGwynn shed light on the noble cause of Care Camps, elucidating its mission to support children with cancer. As Care Camps prepares to celebrate its 40th anniversary, she acknowledged the continuous support it has garnered from the campground and RV industry. Meanwhile, Erin Thiem narrated her unique journey of establishing Inn Town Campground in Northern California. She accentuated the essence of effective storytelling and branding in crafting an inviting ambiance for customers. Her efforts haven't gone unnoticed, as her campground recently clinched the title of "USA Today 10 Best RV Park Campground."Mark and Melanie took the audience through the transformative journey of Willow Lake Campground in Ontario. Their narrative emphasised fostering community relationships and continuously rejuvenating the campground's image in alignment with guest feedback. On the other side of the spectrum, Scott Neff from IVEE Management Group shared his managerial perspective, underscoring the significance of optimising guest experience and ensuring a robust return on investment.The conversation was interwoven with themes of leveraging data for strategic decisions, understanding operational challenges, and the pivotal role of community building in campgrounds. A special segment was dedicated to Care Camps, highlighting its origin as a grassroots effort by KOA campground owners. Today, Care Camps stands tall, financing over 120 camps with diverse programs, significantly impacting thousands of children and families.In a heartwarming video segment, individuals named Ian, Ben, and Abby recounted their personal cancer battles and the solace they found in attending the camps. They termed their experiences as "happiness medicine," emphasizing the camps' role in providing a haven where children feel accepted and cherished, coining the term "camp magic" to describe this unique aura.The post-video dialogue was emotionally charged. Brian and Scott, deeply moved, reinforced the importance of Care Camps. Gwynn expressed gratitude for showcasing the video, underlining the mission and profound impact of Care Camps. Candice resonated with the cause, suggesting technological integrations to facilitate donations. Brian and Gwynn then delved into enhancing guest experiences in tandem with supporting Care Camps, emphasizing the role of awareness in their mission.Brian spotlighted the fundraising milestones achieved at the KOA auction for Care Camps. He also expressed his intent to utilize any unsold inventory on Modern Campground to promote Care Camps. Gwynn acknowledged the trials faced by Care Camps in recent times but remained steadfast in her commitment to the cause.Erin, Mark, and Melanie directed listeners to their respective campground websites. Gwynn's final note was an invitation to engage with Care Camps on social media and to stay updated through their monthly newsletters. The episode culminated in a wave of gratitude and positive sentiments.

    MC Fireside Chats - October 11, 2023

    Play Episode Listen Later Oct 11, 2023 60:15 Transcription Available


    In the recent episode of MC Fireside Chats, brought to you by Horizon Outdoor Hospitality, host Brian Searl of Insider Perks is joined by Zach Stoltenberg from Clockwork, Ansh Singh from Quaint Glamping, and Chris Jeub from Monument Glamping. Zach Stoltenberg from Clockwork shared his journey, detailing the complexities he faced while securing permits. Despite a year's delay, he expressed optimism for the coming winter, with a strong emphasis on his background in town council and planning boards, which informed his approach. Chris Jeub, the owner of Monument Glamping, narrated his experiences with a project in Colorado Springs. He faced numerous challenges, especially with zoning and regulatory aspects. However, with Zach's expertise, these issues were resolved, underscoring the significance of hiring the right expertise and collaboration.An interesting dynamic of the industry, discussed at length, was the difference between narrow vendors and expansive service providers. While both have their roles, the consensus was that expansive service providers often have an edge due to their comprehensive approach. Ansh Singh, the proprietor of Quaint Glamping, added to this narrative by emphasizing the need for patience and diligence. His experiences resonated with the others, especially regarding regulatory challenges.Zach's unique approach to navigating the challenges of the industry drew praise from the participants. They acknowledged his meticulous attention to detail and profound understanding of local regulations. Anecdotes about his work showcased his knack for finding innovative solutions in intricate situations.A recent glamping show served as a backdrop for much of the discussion, with attendees lauding their experiences there. The show emerged as a vital platform for networking and interacting with both narrow and expansive vendors. Despite the optimistic undertones of the conversation, the speakers did not shy away from discussing the daunting aspects of the industry. The time-consuming nature of establishing glamping businesses, especially with regulatory requirements, was a shared concern. Yet, all agreed that perseverance and collaboration were the keys to success.The conversation culminated in emphasizing the importance of networking. Such events and connections not only open doors for business opportunities but also pave the way for knowledge sharing and collective growth. Brian Searl rounded off the session on a hopeful note, reflecting on the growth and potential of the glamping industry. The collective sentiment was optimistic, with all participants eager to play their part in the industry's bright future.

    MC Fireside Chats - October 4, 2023

    Play Episode Listen Later Oct 4, 2023 70:21 Transcription Available


    In the recent episode of MC Fireside Chats, broadcast live from Glamping Show Americas, host Brian Searl delved into the surge in popularity of glamping. The show convened a gathering of experts to shed light on its trajectory and the challenges ahead. This episode, presented by Fireside Accounting, offered diverse perspectives on the current state of glamping and its future potential. Brian Searl introduced the central theme: the transformation of outdoor experiences, particularly in the context of a world recovering from the pandemic. Searl's emphasis was clear - the industry must continually reinvent itself, not just to survive, but to thrive in an increasingly competitive market.Sandy Ellingson, with her background in the RV sector, provided a fascinating take on the intersection of RVs and glamping. She proposed that as these two industries increasingly overlap, collaboration could prove to be a winning strategy. By sharing resources, knowledge, and market insights, both sectors could benefit immensely.Mike Harrison of CRR Hospitality dived deep into operational considerations. He painted a vivid picture of the day-to-day challenges of managing glamping sites. From quality control to optimizing guest experiences, Harrison believes that operational efficiency remains the backbone of any successful glamping business.From a legislative standpoint, Cara Csizmadia of CCRVC elucidated on the regulatory maze the industry often finds itself navigating. She stressed that to effectively address policy hurdles and zoning challenges, the industry needs a consolidated and unified front, advocating for its interests.Design and aesthetics, crucial elements of the glamping experience, were eloquently covered by Zach Stoltenberg from Clockwork. He opined that glamping is not just about luxury; it's about creating a harmonious blend of comfort and a genuine, immersive nature experience. The design ethos, according to him, should revolve around sustainability and authenticity.Zook Cabin's Melissa Meshey shifted the focus to marketing strategies. She spoke passionately about crafting narratives that resonate with potential clients, sharing the myriad experiences glamping can bring, from starlit dinners to serene mornings amidst nature.Representing the product side of things, Joanna Reimann from Fdomes focused on the tangible aspects. For her, product longevity, innovative design, and the ability of these structures to enhance the overall guest experience are paramount.The digital era's impact on glamping was explored by Candice McNamara of Staylist. She delved into the evolving dynamics of customer behavior, emphasizing the significance of data analytics, user-friendly online interfaces, and the absolute necessity for glamping businesses to have a robust online footprint.Jacob Barbati, an investment professional, shared that he was notably impressed by the vast range of products and how vendors tailored their offerings to meet ROI expectations, aligning with his investment background. Jacob highlighted the industry's enthusiasm and the business-centric approach of its participants. Chris Jeub, the owner of Monument Glamping highlighted challenges with local government regulations, particularly the building department, which is trying to enforce commercial standards on his glamping structures like tents, domes, and container homes. Chris believes that the world is slowly recognizing the glamping industry, and he sees it as the most exciting space in real estate, with many people showing...

    MC Fireside Chats - September 27th, 2023

    Play Episode Listen Later Sep 27, 2023 58:40 Transcription Available


    In the latest episode of MC Fireside Chats, Brian Searl delves into the intricacies of the RV industry and outdoor recreation. As some regular guests attend an event in Elkhart, Indiana, Brian is accompanied by Eleonore Hamm, a recurring guest, and special attendees Patrick Botticelli and Mark Harling. Eleonore underscores the significance of the Elkhart event, where manufacturers present their 2024 models. She anticipates the introduction of innovative products from emerging manufacturers and also brings attention to an upcoming convention in Vegas.Patrick introduces his YouTube channel, "New Jersey Outdoor Adventure." Initially focusing on mountain biking and New Jersey's history, the channel shifted to RV tours, especially personal RV setups. Now, it primarily highlights van builds and local builders. Mark discusses the inception of Bean Trailer in 2017, identifying a market gap for off-road teardrop trailers. Their popular model, the Black Bean, is designed for off-roading, emphasizing features like air suspension and custom trailing arms. Mark stresses the importance of ergonomics in trailer design, aiming for durability and comfort.The Hershey show in Pennsylvania becomes a focal point, where manufacturers unveil new floor plans and decors. Patrick notes the show's success, with a slight dip in attendance initially but a quick recovery. He emphasizes the launch of several new models and the immediate availability of RVs for customers due to full dealer inventory.Eleonore Hamm, representing the dealer's viewpoint, suggests that dealers can use various tools and reports to analyze market trends and adjust their inventory accordingly. She also mentions the increasing focus on sustainability and electrification in the RV industry due to consumer demand and government regulations.Mark touches upon the future direction of Bean Trailer. He observes that their most luxurious trailers are selling best and plans to expand in that direction. He challenges the perception that luxury can't be compact, seeing potential in both high-end and value-oriented trailers.Patrick emphasizes the need for a range of products to cater to diverse customer needs. He underscores the importance of brand loyalty and the necessity for manufacturers to have a unique selling proposition in a saturated market. The panelists discuss the shift towards luxury camping experiences and off-grid adventures. They observe a squeeze in the middle market, emphasizing the need for manufacturers to adapt to changing consumer preferences.Mark highlights the challenges faced by custom off-road trailer manufacturers compared to standard RVs. He believes in the advantages of being factory direct, a sentiment Patrick echoes, citing successful examples from the industry. The episode delves deep into the RV industry's standards. Mark expresses reservations about the RVIA standard, viewing it as a minimal benchmark. However, Patrick and Eleonore defend the standard, emphasizing its role in ensuring consumer safety and peace of mind.The episode wraps up with a nod to the future, mentioning the next episode to be broadcasted live from the glamping show in Denver, Colorado. The panelists agree on the evolving nature of the RV and camping industry, emphasizing the need for businesses to innovate and adapt.

    MC Fireside Chats - September 20th, 2023

    Play Episode Listen Later Sep 20, 2023 58:06 Transcription Available


    In a recent episode of MC Fireside Chats, hosted by Brian Searle of Insider Perks, industry luminaries convened to dive into the rapidly shifting camping trends. Among the standout contributors was Amy Bashor, who introduced "Standing Pines," an upscale RV resort destined to become a hallmark destination in Hartsville, South Carolina by 2024. Her ambitious project, with its promise of a luxury camping experience, indicates the direction in which the industry might be heading.Joe Duemig discussed the features of "App My Community", shedding light on the benefits of specialized campground apps. Whitney Scott of KOA shared compelling data that reflected emerging camping behaviors, highlighting a KOA report showing 73% camper activity during Labor Day and an increasing preference for winter camping.Scott Janney then presented "Magazine Jukebox," a cutting-edge digital entertainment platform tailor-made for commercial venues, blending video games, magazines, and trivia, all effortlessly accessible via a QR code scan. Candice McNamara showcased "Staylist", a property management software that guarantees seamless integration across diverse platforms. She further enhanced her contribution by sharing personal anecdotes from her RV adventures during her tenure at Amazon.A salient part of the dialogue centered on the KOA report, which underscored the impacts of unpredictable weather events like wildfires and hurricanes on traditional camping bookings. The trend indicates campers' growing tendency towards last-minute bookings in light of the unpredictable climate shifts. Brian shared his personal brushes with wildfires in Lake Shuswap, BC, underscoring the importance of adaptability in booking frameworks. Candace, with her insights, proposed potential software solutions for such climate-driven challenges, emphasizing options like weather-specific insurance and the need for clear, flexible cancellation policies.Recognizing opportunities amidst adversity, it was highlighted how campgrounds can serve communities post-disasters, such as by accommodating emergency workers. With occurrences like California wildfires, previously seen as localized issues, now emerging as more widespread concerns, campgrounds are increasingly devising expansive emergency response strategies.Scott Janney further elucidated the relevance of "Magazine Jukebox" in campgrounds. Catering to diverse age groups, the platform ensures an uninterrupted reading experience, especially beneficial during uncooperative weather conditions. The platform has been received warmly, with feedback suggesting it significantly elevates the guest experience, offering campgrounds an added advantage.In conclusion, the camping industry is undergoing a profound transformation, driven by innovative ventures, shifting climate patterns, and evolving customer preferences. These insightful discussions on MC Fireside Chats underscore the industry's resilience, adaptability, and commitment to continually enhancing the camping experience for enthusiasts worldwide.

    MC Fireside Chat - September 13th, 2023

    Play Episode Listen Later Sep 13, 2023 62:19 Transcription Available


    In the previous episode of MC Fireside Chats, Cara Csizmadia rejoined as a guest host. She led a panel that included special guests Richard Cherry, owner of Cherry Glamping, and Alexander Allred, owner of Blueridge Glamping. Recurring guests Ruben Martinez, founder of the American Glamping Association, and Zach Stoltenberg, Glamping and RV Resort Design Leader at Clockwork, were also present. Together, they delved deep into the nuances of the glamping industry, focusing on sustainability and the integration of technology.The conversation initiated with a focus on the foundational role of sustainability in the glamping industry. The panelists, including Ruben Martinez and Alexander Allred, shared their firsthand experiences, highlighting the high costs and complexities involved in setting up renewable energy sources and aligning sustainability with customer expectations. Richard Cherry emphasized the hidden costs associated with infrastructure development, including sewage and power systems, advising prospective business owners to be realistic in their budgeting.As the discussion progressed, the panelists, including Ruben and Zach, noted a trend towards "shovel-ready" projects to mitigate the risk of delays, emphasizing the importance of setting a realistic opening date to ensure completion. They shared insights on the current investment climate, highlighting a heightened sensitivity to the time taken from the inception to the first booking, a factor becoming increasingly critical in investment decisions.Zach Stoltenberg brought a fresh perspective, encouraging businesses to start with small sustainable choices that can enhance the guest experience while being eco-friendly. He mentioned the evolving industry standards and certifications that can help resorts market themselves as sustainable, adding value to their brand. He also introduced the concept of dark skies compliance as a new classification in the industry, emphasizing the need to start somewhere in the journey towards sustainability.Towards the end of the discussion, Zach shared an exciting development about a potential collaboration with a software company to develop a platform for managing various aspects of a glamping site remotely, enhancing both sustainability and the guest experience. This technology aims to integrate with existing booking software to automate various processes, such as setting key codes and controlling the thermostat based on booking schedules, promising a future where technology significantly aids operational efficiency.As the conversation wound down, there was a light-hearted discussion about the upcoming Glamping Show, with Richard Cherry humorously suggesting bringing zebras as a unique attraction. Despite the confirmation of absence from some

    MC Fireside Chats - August 30th, 2023

    Play Episode Listen Later Aug 30, 2023 54:49 Transcription Available


    The recent episode of MC Fireside Chats featured a dynamic discussion with several prominent figures in the camping and RV industry for its multisector discussion. Brian Searl, the host, led the conversation with guests Jason Whiting, President of Pentor Recreation; Nicholas Denaro, Owner of The Ridge Campground; and Scott Hubble, CEO of nuCamp RV.The discussion began with Jason Whiting sharing his insights into the current trends and challenges faced by the camping and recreation industry. He highlighted the impact of the pandemic on outdoor recreation and discussed how Pentor Recreation is adapting to the new normal. Nicholas Denaro, who owns The Ridge Campground, shared his experiences in managing a campground during these challenging times. He discussed the importance of creating a safe and enjoyable environment for campers while also addressing the operational challenges posed by the pandemic.Scott Hubble, CEO of nuCamp RV, shared his perspective from the RV manufacturing side of the industry. He discussed the surge in demand for RVs during the pandemic and how nuCamp RV has adjusted its production and operations to meet this demand. He also touched on the challenges faced by RV manufacturers in sourcing materials and components due to supply chain disruptions.Throughout the podcast, the guests shared their thoughts on the future of camping and RV travel. There was a consensus that the popularity of outdoor recreation and RV travel is likely to continue in the post-pandemic world. However, there are challenges that need to be addressed, such as the need for more campgrounds and improved infrastructure to accommodate the increasing number of RV travelers.The discussion also touched on the importance of technology in the camping and RV industry. The guests agreed that technology plays a crucial role in improving the camping experience for travelers and in helping campground owners and RV manufacturers to operate more efficiently.Overall, the podcast provided valuable insights into the current state of the camping and RV industry, as well as a look ahead to its future. The guests shared their experiences and perspectives on the challenges and opportunities facing the industry, and offered their thoughts on how campground owners, RV manufacturers, and others in the industry can navigate these challenges and thrive in the post-pandemic world.

    MC Fireside Chats August 23rd, 2023

    Play Episode Listen Later Aug 23, 2023 51:28 Transcription Available


    In a recent episode of MC Fireside Chats, host Brian Searl brought together a panel of experts from the RV industry to discuss various trends and insights. The panel included recurring guests Shane Devenish from CRVA and Phil Ingrassia from RVDA Special guests Deryle Jensen from RV Wheelator, and Jeremy Greene from RVIA also joined the episode. Shane Devenish from CRVA highlighted the importance of understanding the consumer's perspective. He emphasized that while the industry has its terminologies, it's crucial to align with the language consumers use, especially when they're searching online.Phil Ingrassia from RVDA touched upon the changing dynamics of the RV market. He discussed how the industry's terminology might not always resonate with the consumers, especially those new to RVing. The key is to bridge the gap between industry jargon and consumer language.Deryle Jensen from RV Wheelator brought a unique perspective to the table. He discussed his business model, which offers a different niche in the RV market. Deryle emphasized the importance of understanding customer needs and adapting accordingly.Jeremy Greene from RVIA emphasized the importance of understanding and adapting to the terminology that consumers use when searching for RVs online. He pointed out that while the industry has specific terms, consumers might use different or colloquial terms.Jeremy highlighted a specific example: while the industry might refer to certain vehicles as "type B motorhomes," consumers might search for "van campers." This trend underscores the importance of aligning industry language with consumer search habits.Another significant trend Jeremy touched upon is the increasing number of people looking to work from the road. This shift in work culture has implications for the RV industry, especially in terms of the amenities and facilities they offer.Delving deeper into this trend, Jeremy shared that a recent survey showed that 19% of respondents have worked from an RV in the last 24 months. Furthermore, almost 30% are considering doing it in the next year.This trend towards remote work from RVs indicates a need for these vehicles to be better equipped for work. This includes having dedicated office spaces and the necessary amenities to facilitate remote work, ensuring a seamless work experience for users.Throughout the discussion, the importance of data in understanding consumer behavior and trends was evident. Jeremy's insights, backed by surveys and research, provided a clearer picture of where the industry is headed.The panel discussion underscored the need for the RV industry to be agile and responsive to changing consumer behaviors. Whether it's adapting to new terminologies or equipping RVs for remote work, staying ahead of trends is crucial.The MC Fireside Chats episode provided valuable insights into the RV industry's future, with each speaker bringing their unique perspective. As the industry continues to evolve, such discussions become essential in navigating the road ahead.

    MC Fireside Chats - August 16th, 2023

    Play Episode Listen Later Aug 16, 2023 54:51 Transcription Available


    In a recent episode of MC Fireside Chats, presented by Modern Campground, a lively discussion unfolded around the topic of family preferences at resorts and campgrounds. Host Brian Searl was joined by recurring guests Joe Duemig from App My Community and Sean Vidrine from Four Points RV Resorts, and special guestLee Anne Miracle from Tiger Trail RV Resort , each bringing their unique perspectives to the table.Joe Duemig began by emphasizing the importance of amenities in attracting families to resorts. He shared personal anecdotes about how his children are particularly drawn to resorts that offer features like lazy rivers, swimming pools, and fun water slides. Joe recounted a memorable visit to the Jellystone in Pittsfield, highlighting how such amenities make certain resorts more memorable for children and increase the likelihood of return visits.Sean Vidrine, who manages the Jellystone in Pittsfield, chimed in with details about the park's vast array of water equipment. He proudly mentioned the recent additions to the park, including two large water slides and jumping pillows. Sean also delved into the strategic aspect of park management, discussing the balance between expanding amenities and increasing the number of sites and cabins. He emphasized the importance of analyzing demand and ensuring that amenities cater to the needs of the guests.Lee Anne Miracle introduced the upcoming Tiger Trails RV Resort, slated to open on September 1st. She explained the inspiration behind the resort's name, drawing a connection to the local sports team's mascot, the Tigers. Lee Anne's enthusiasm for the new resort was palpable, and she extended an invitation to Joe and his family to experience the amenities firsthand.The conversation then shifted to the concept of day-use offerings. Sean elaborated on how parks could generate additional revenue by allowing non-staying visitors to use their amenities for a fee. He mentioned that such offerings are market-specific and need to be balanced to ensure that they don't impact the experience of staying guests.Joe appreciated the idea of day-use offerings, especially during off-peak days. He shared insights from another customer in Louisiana who successfully implemented a day-use program, allowing locals to enjoy the park's amenities during specific time slots.The panel also touched upon the power of word-of-mouth marketing. Joe emphasized how positive experiences at campgrounds can lead to long-term brand loyalty, with families recommending the resorts to friends and relatives.

    MC Fireside Chat - August 9th, 2023

    Play Episode Listen Later Aug 9, 2023 66:34 Transcription Available


    In a recent episode of MC Fireside Chats, the transformative journeys within the glamping universe took center stage. Sponsored by Horizon Outdoor Hospitality, the episode began with a fresh introduction, showcasing the show's commitment to bringing weekly conversations with thought leaders, entrepreneurs, and outdoor hospitality experts. Brian Searl expressed his enthusiasm for the new introduction, highlighting the show's evolution and its dedication to keeping content fresh and engaging for its audience.The distinguished panel for the episode comprised industry experts and enthusiasts. Zach Stoltenberg, from Clockwork; and Connor Schwab, VP at Sage Outdoor Advisory, all shared their insights and experiences.Special attention was given to the unique stories of the episode's special guests. Chris Jeub, the owner of Monument Glamping, delved into his inspiring transition from an educator to a glamping site owner. His journey showcased the diverse paths individuals take to enter the world of glamping and the passion that drives them.Vidar Velle, the visionary founder of Nordic Glamping based in the UK, was another highlight of the show. Vidar discussed the intricacies of setting up glamping structures, emphasizing the blend of luxury and nature. He also shared enthralling tales of glamping amidst the wilderness, painting a vivid picture of the experiences guests can expect.Recurring guests, Zach from Clockwork and Connor Schwab from Sage Outdoor Hospitality, also shared updates on their projects and the latest trends in the glamping industry. Their insights provided a comprehensive look into the current state of the industry and its future trajectory.The episode was not just an exploration of glamping but also a testament to the growth and potential of the outdoor hospitality industry. With a mix of expert opinions, personal journeys, and industry insights, MC Fireside Chats continues to be a beacon for those interested in outdoor hospitality.In conclusion the episode offered a deep dive into the world of glamping. From personal journeys to industry trends, the episode provided a holistic view of the glamping universe, making it a must-watch for enthusiasts and professionals alike.

    MC Fireside Chats - August 2nd, 2023

    Play Episode Listen Later Aug 2, 2023 58:30 Transcription Available


    In the latest episode of MC Fireside Chats hosted by Brian Searl, a panel of industry experts convened to discuss the evolving role of data and artificial intelligence (AI) in the recreational vehicle (RV) industry. The panelists included Casey Cochran from Campspot, Mike Harrison from CRR: A Lifestyle Company, Christine Taylor from the Towne Law Firm, and RV Industry Consultant, Sandy Ellington. The discussion was a deep dive into the potential of data analysis and AI in revolutionizing the RV industry, drawing parallels with the hotel industry.The conversation kicked off with a discussion on Campspot's new Signals reports. These reports provide anonymized data to Campspot's customers, offering insights into their performance compared to other similar parks. The data is derived from several factors, including location, amenities, size, and climate. The panelists highlighted the importance of such data in making informed business decisions and driving revenue growth.The panelists also discussed the broader role of data analysis in the RV industry. Drawing from their experiences, they noted that the RV industry could significantly benefit from the kind of data analysis that has been a staple in the hotel industry for years. The panelists emphasized the need for the RV industry to leverage data to understand market trends, customer behavior, and business performance.“Data is so important, and it's not just important to campgrounds, it's also important to the rest of the industry. Because within that data is so many other jewels that can be used in other ways to help us improve the industry as a whole,” said Ellington.The conversation then shifted to the potential of AI in the RV industry. The panelists expressed optimism about AI's ability to simplify and enhance data analysis. They discussed how AI could prompt users with relevant questions and insights based on their data, making data analysis more accessible and efficient for RV park owners.The panelists also touched on the legal implications of data scraping, a method used to extract large amounts of data from websites. While data scraping is not illegal, the panelists acknowledged that it is a gray area that needs to be navigated carefully. They emphasized the importance of understanding the legal landscape when using data scraping for business intelligence.“[I]f you're using something that is collecting your customer data, I think that's when you have to care a little more…,” said Taylor. “Your customers want [to know] that kind of information. If it's [a] software or company that you're using that's going to have your customers data, I think you have a responsibility to your customers to make sure that data protected.”The discussion also delved into the role of management companies in the RV industry. The panelists noted that many RV park owners do not have the time or expertise to conduct in-depth data analysis. As such, they can benefit from partnering with management companies that specialize in data analysis and can deliver valuable insights.The panelists also highlighted the need for education in the RV industry about data analysis and AI. They noted that many RV park owners may not fully understand the value of these tools and may need guidance on how to leverage them effectively. “The role of a good management company is so important because most of these small mom and pops their job is focused on managing and running their park. They don't have the time or energy to really do the kind of analytics that the larger companies do,” said Ellington. “But if they can depend on the right kind of a management company, who's going to come back and give them this information and run those [through] AI forum and look for that data that's where I think the real value can come in.”The panelists called for more webinars and educational resources to help RV park owners...

    MC Fireside Chats - July 26th, 2023

    Play Episode Listen Later Jul 26, 2023 53:28 Transcription Available


    In the previous episode of MC Fireside Chats, sponsored by AccessParks, host Brian Searle was joined by recurring guests Phil Ingrassia from RVDA, Shane Deevenish from CRVA, and Eleanore Hamm from RVIA. Adding a unique perspective to the conversation were special guests Dr. Steve and Alec Rappleyea from Drive Home RV.Alec, shared insights about the challenges they face while scaling their RV rental business. He emphasized the importance of effectively managing cash flow and working capital, which are critical aspects of any growing business. Alec also highlighted the necessity of creating robust systems that not only streamline operations but also embody their business values. He stressed the importance of having the right people in place to ensure the smooth running of their operations.Steve, another guest on the show, discussed the unique dynamics of running a family business. He highlighted the importance of navigating business decisions within pre-existing relationships. Steve described their RV rental company, Drive Home RV, as an "RV Adventure Outfitter". They provide people with their first access to RV camping, occupying a special place in the ecosystem. Steve emphasized their commitment to ensuring that customers have positive experiences when they rent an RV from them for the first time. He also mentioned how they help customers navigate the transition from tent camping to RV camping, and how they provide additional equipment like electric bikes, stand-up paddle boards, and pavilion tents to enhance the camping experience. Steve also shared their plans for expansion, aiming to double or triple their fleet in the coming years.Phil, proposed an interesting marketing strategy. He suggested that rental companies could offer discounts to renters who act as influencers, documenting and sharing their experiences on social media. This strategy, he believes, could significantly boost the visibility and appeal of RV rentals. Phil also touched upon the international focus of some rental companies, suggesting that there's potential for more influencer marketing in the domestic market.Shane brought up the potential for RV rentals to bridge the gap during economic downturns. He proposed that RV rentals could provide a more affordable option for people to enjoy the RV lifestyle until they're financially ready to purchase their own RV. Shane also mentioned the increased availability of rental units in recent years and speculated on the potential impact this could have on the market.Eleanor discussed the shift in the types of units being stocked for rental. She noted a move away from Class C units towards a wider variety of units, particularly those suitable for family use. This shift, she believes, could cater to a broader range of customer needs and preferences.Towards the end of the discussion, Alec considered the advice from industry professionals and discussed the shift in design and materials in the RV industry, moving towards more European sensibilities. This shift, he believes, could refresh the industry and appeal to a wider audience.Phil also discussed the potential for learning from the European RV market, particularly in terms of design and size of units. He mentioned the upcoming Dusseldorf show, a large European RV show that attracts a global audience, as a valuable opportunity for gaining insights into the European market.Shane discussed the potential for international collaboration and learning between RV associations and businesses. He believes that such collaborations could lead to innovative practices and strategies that benefit the industry as a whole.The episode concluded with Brian expressing his...

    MC Fireside Chats - July 19th, 2023

    Play Episode Listen Later Jul 19, 2023 53:52 Transcription Available


    On the previous episode of MC Fireside Chats last July 19 presented by Modern Campground host Brian Searl was joined by recurring guests Nate Thompson from KCN Campgrounds and Scott Knepp from IVEE Group and special guests Justin Hogatt and Adam Lendi from Beyonder Camp, Mark Lemoine from St. Joseph KOA Holiday and Shannon Connolly of Roamstead.The conversation begins with Shannon discussing her experience of acquiring a park and the challenges she faced in the process. She mentions the difficulties of dealing with weather-related delays and other issues such as plumbing and septic problems. She also expresses her envy of the more favorable weather conditions in Tennessee and Michigan for construction.Mark shares his experience of managing a successful seasonal park. He talks about the work involved in maintaining the park, including physical work, marketing, and financial management. He also mentions how his life situation has changed over time, with his children growing up and leaving home, which has allowed him and his wife to travel and enjoy their time.Adam and Justin discuss their approach to acquiring parks and managing properties. They mention that they started with cash-flowing properties that would generate income from day one. They also talk about their interest in properties that have potential for expansion and development. They mention that they are now starting to get into the ground-up development space.The participants discuss the different types of clientele they encounter, from mom-and-pop folks looking to sell or maintain their parks, to institutional investors with large hotel portfolios. They also mention the importance of high-end reporting and sophisticated property management system capabilities for attracting sophisticated clients.The conversation shifts to the topic of pricing and the balance between raising prices to match the quality of services and amenities provided, and keeping prices affordable for long-time guests. Mark mentions that as the quality of their park improved, they were able to raise prices, and most guests were willing to pay more for the improved experience.The participants discuss the competition from state and federal parks, which offer amenities similar to those of private parks but at lower prices. They also discuss the demand for high-end amenities and experiences, and the importance of understanding their demographic and the market they want to target.The video ends with the participants expressing their appreciation for the discussion and looking forward to future events and discussions. They also mention the importance of providing a high-quality experience for their guests, who often stay for several days, and the opportunities and challenges that come with managing a park.

    MC Fireside Chats - July 12th, 2023

    Play Episode Listen Later Jul 12, 2023 54:49 Transcription Available


    In the previous episode of MC Fireside Chats presented by Horizon Outdoor Hospitality and hosted by Brian Searl, the discussion had begun with Sharon and Tony Turner sharing their experience of running the glamping site, Glamping Retro, in Tennessee. They had emphasized the importance of providing a unique and comfortable experience for their guests, which included providing amenities like a hot tub, a fire pit, and a grill. They had also mentioned that they had a variety of accommodations, including treehouses, airstreams, and bell tents.Adrian and Carol Passos, owners of a glamping site Caracol Glamping in the UK, had shared that they had a variety of accommodations, including shepherd's huts, bell tents, and a converted horse box. They had also emphasized the importance of providing a unique and comfortable experience for their guests.Zach Stoltenberg had discussed the importance of providing a unique and comfortable experience for guests. He had mentioned that as the glamping market was becoming more saturated, it was important for glamping sites to differentiate themselves by providing unique experiences and amenities.The discussion had then turned to the future of the glamping industry. The panelists had agreed that as the industry was becoming more saturated, glamping sites would need to continue to innovate and provide unique experiences to attract guests. They had also discussed the potential for glamping sites to become more upscale and luxurious.The panelists had also discussed the importance of marketing in the glamping industry. They had mentioned that social media was a crucial tool for marketing their sites and attracting guests. They had also discussed the importance of telling the story of their sites and creating a strong brand.The discussion had then turned to the potential for growth in the glamping industry. The panelists had discussed the possibility of expanding their sites and adding more accommodations. They had also discussed the potential for hosting events, such as weddings, at their sites.The panelists had also discussed the challenges of running a glamping site. They had mentioned that they were seasonal businesses, which could present challenges in terms of revenue and operations. They had also discussed the challenges of maintaining their sites and providing a high level of service to their guests.The discussion had concluded with the panelists discussing the future of the glamping industry. They had expressed optimism about the future of the industry and the potential for growth and innovation. They had also expressed their excitement about the potential for glamping to continue to evolve and provide unique and memorable experiences for guests.

    MC Fireside Chats - July 5th, 2023

    Play Episode Listen Later Jul 5, 2023 56:02 Transcription Available


    In the previous episode of MC Fireside Chats episode presented by Horizon Outdoor Hospitality hosted by Brian Searl, the discussion started about the departure of co-host Cara due to her increased responsibilities at CCRVC. Brian together with the recurring guests touched upon the occupancy rates of their properties during the July 4th holiday, with the high temperatures and weather conditions impacting the rates. Sandy shared that the midweek placement of the holiday and harsh weather led to lower than expected occupancy rates.Brian warned about the danger of attributing lower occupancies to external circumstances, advocating for addressing the core issues. Christine informed that Memorial Day and Labor Day holidays usually have better occupancy rates due to their weekend placement. Mike introduced data from CampSpot indicating increased park bookings in June and predicted steady occupancy for Q4. They also discussed the US consumer confidence spike in June and factors contributing to it, such as stabilized gas prices and softened inflation.They then discussed the state of the economy, small businesses, public perception, and issues within the park industry. Christine raised some problems she encountered in parks like disgruntled guests causing problems and increased employment lawsuits. The group also discussed the trend of guests abandoning their old rigs in parks and brainstormed possible proactive solutions, such as requiring annual inspections or setting age limits on rigs.The conversation then shifted towards the industry innovation award proposed by Sandy, intended to recognize unique advancements within their industry. While Mike and Sandy argued that the awards could raise industry standards by promoting innovation, Brian expressed concerns about award saturation and the value of such recognitions. Brian also raised a concern about the self-nomination process commonly employed in these types of awards.Electric vehicles (EVs) and their impact on the camping industry also featured in the discussion. Brian emphasized the necessity of accepting the transition towards EVs. Sandy pointed out the benefits of EV charging stations at RV parks as a revenue stream and marketing opportunity. However, the lack of widespread understanding and appreciation of EVs within the industry was also addressed.In terms of individual experiences, Christine shared her journey dealing with customer service and transitioning into a new managerial role at a long-standing campground. Mike discussed strategies for leveraging a park's identity and legacy for marketing purposes. He also shared his experience of hosting themed weekend events to attract visitors to RV parks and discussed new initiatives like farmers' markets.Sandy then discussed her successful attempts to encourage camping even in high heat by theming weekends, introducing activities like foam parties, and using a bundled payment model for activities. She also shared her insights on the potential of agritourism, drawing from her experiences with a park in central Florida. However, a humorous suggestion about hosting an "outrun the gator weekend" was advised against due to potential liability issues.The chat concluded with the hosts expressing their gratitude for the active participation of the guests and a teaser for a future episode on glamping. The discussions were centered around various aspects of camping and RV resorts, with a focus on occupancy rates, consumer behavior, industry trends, and innovative solutions to existing challenges.

    MC Fireside Chats - June 28, 2023

    Play Episode Listen Later Jun 28, 2023 53:11 Transcription Available


    In the previous episode of MC Fireside Chats, presented by AccessParks, the conversation starts with personal experiences of RVing and quickly turns to the current state of the RV industry, discussing a softened market, dealership inventory backlogs, and enduring interest from consumers. Sam Shapiro from Grounded adds his perspective as a startup founder insulated from these challenges due to the innovative nature of electric camper vans.The story of Grounded's formation and the impact of COVID-19 on driving innovation in the RV industry, particularly electric camper vans, are also discussed. The importance of available chassis options, charging infrastructure, and the leadership role of major companies is highlighted, with Shapiro expressing optimism about the future of electric RVs.A shift in the conversation introduces Jason and Allison Tacaks, who discuss their passion for astrophotography and the importance of dark sky locations, thereby highlighting the growing interest in astrotourism. The conversation includes potential measures to combat light pollution and the role of campgrounds and manufacturers in promoting dark sky experiences.Shane Devenish, Susan Carpenter, Eleonore Hamm, and Phil Ingrassia later discuss legislative efforts for the RV industry, emphasizing the necessity of advocacy and public-private partnerships for successful lobbying. They share their experiences in Washington D.C. and Ottawa, advocating for improved infrastructure, tackling taxation and tariff issues, and avoiding a proposed luxury tax on RVs.The episode concludes with a lighter discussion on the advantages of RV travel, plans for upcoming holidays, and information about Ground's electric camper vans and Jason and Allison Tacaks' road trip adventures. Finally, the speaker's express gratitude and anticipation for the next episode.

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