Podcast appearances and mentions of Jeff Greenfield

In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required.We discuss how Provalytics helps brands maximize every advertising dollar, with clients regularly tripling their upper funnel investments and achieving 2–3x higher ROAS compared to GA4, Adobe, and last-click models. Jeff unpacks why legacy attribution methods are broken and how Provalytics is redefining what accurate, validated, and privacy-compliant measurement looks like today.Whether you're a CMO, media strategist, or growth marketer, this is your roadmap to marketing performance in the age of AI and consumer privacy.

With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever. So, how can marketers prove ROI when many traditional tracking tools no longer apply? I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what's actually working today - and how HR and HR tech businesses can apply these insights to drive real growth. In a wide-ranging discussion, Jeff and I talked about: ✅ How GDPR and cookie changes are reshaping ad measurement. ✅ The challenge of “walled gardens” like Google and Meta. ✅ Why last-click attribution misrepresents customer journeys. ✅ How Provalytics uses AI to fill tracking gaps. ✅ The strategic shift from click-based to impression-based metrics. ✅ Risks of undervaluing top-of-funnel marketing. ✅ Jeff's advice on how companies can adapt with better data and tools. ✅ And much more. Check out Provalytics' website for their free Attribution Certification, playbooks, and a closer look at how AI-driven measurement works, without compromising user privacy. Website: www.provalytics.com LinkedIn: www.linkedin.com/in/jeffgreenfield For show notes and to see details of our previous guests, check out the podcast page here: www.GetMoreHRClients.com/Podcast  HR BUSINESS GROWTH RESOURCES Get the new book - Grow A Successful HR Business Your Way Consulting Services For HR Software And Consulting Firms: Consulting Services. VISIT GET MORE HR CLIENTS Want more clients for your HR-related consultancy or HR Tech business? Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Send us a textIt is election Night 1992. We will be using the coverage I collected that night , mainly, from ABC News, but it will also feature segments from CNN, NBC, and CBS News. We saved some interesting interviews with political figures like South Carolina Governor Carroll Campbell, and Texas Governor Ann Richards, you will get insights from the leading reporters of the age such as David Brinkley, Peter Jennings, Jeff Greenfield, Cokie Roberts, Sam Donaldson, Lyn Sherr, Brit Hume, Chris Bury, Bernard Shaw, Judy Woodward, and countless other journalist who made up the best era in the news business. Finally, we will also see the results come in from the other race, our Host Randal Wallace, was involved with as Ernest Hollings defeats former Congressman Tommy Hartnett to return to Washington in the United States Senate for South Carolina. This is part A in our look at this historic election night and its coverage in 1992. (In an aside, this episode marks our 356th storyline episode of our podcast, this ties our show with the exact number of original episodes of our childhood favorite show "DALLAS" We are enormously proud of that and to celebrate this milestone we have special hat tip for our favorite all time t.v. Show)  Boundless Insights - with Aviva KlompasIn depth analysis of what's happening in Israel—and why it matters everywhere.Listen on: Apple Podcasts SpotifyQuestions or comments at , Randalrgw1@aol.com , https://twitter.com/randal_wallace , and http://www.randalwallace.com/Please Leave us a review at wherever you get your podcastsThanks for listening!!

As the digital marketing world shifts toward privacy-first policies and cookie deprecation, the old rules of attribution no longer apply. In this episode, Jeff Greenfield unpacks how AI is stepping in to fill the gap—bringing clarity to fragmented data, improving measurement accuracy, and empowering marketers to make smarter, faster decisions. We dive into the future […] The post AI-Driven Attribution for a Privacy-First World, With Jeff Greenfield first appeared on Business Creators Radio Show with Adam Hommey.

Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results.Marketers still struggle to identify which half of their ad budget is wastedThe shift from brand to performance marketing has created an overemphasis on clicks, not impressionsDigital marketers often overlook that awareness through impressions must precede sales-driving clicksMost businesses deal with 10–15 conflicting sources of "truth" across platforms and agenciesGA4 and legacy analytics often miss the value of TV, podcasts, and other non-digital mediaGrasping “ad stock” – how campaigns influence sales over time – is key for accurate attributionAI models that assess incrementality reveal which efforts actually drive more salesComplex customer journeys across Meta, Google, and Amazon complicate attributionStrong models evaluate three key elements: ad stock, saturation, and media synergyThe surge in Amazon search (35% of product searches) and AI tools is reshaping marketing-------------Guest Contact Information: https://www.linkedin.com/in/jeffgreenfield/https://provalytics.com—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Support the show

This week, Mike Murphy is hacking—and not in the good, political way, but in the coughing-his-lungs-out way—so the heroic John Heilemann swoops in to save the day and join David! The Hacks are joined by legendary journalist, author, former RFK speechwriter, and all-around wise guy Jeff Greenfield to break down the Wisconsin Supreme Court showdown, Trump's third-act trolling, RFK Jr. (the bizarro version), authoritarian antics, tariffs, tax cuts, and much more.

Jeff Green - Provalytics On the Understanding the Data in Analytics: "It would be like if you gave credit to the supermarket checkout person because they were the ones who scanned the candy bar, because they were the last one who touched it, because it was right there in the candy aisle and you grabbed it as you were in line." In marketing, if it isn't measured, it'll be unlikely to be improved. But what do you measure in marketing and how do you measure your marketing to be able to tell if what you're paying for is actually a good investment? Jeff Greenfield of Provalytics, is a trailblazer in marketing measurement. Jeff takes us on a journey to unravel the complexities of digital marketing, exploring the age-old challenge of determining which marketing efforts truly pay off. He explains how Provalytics uses advanced statistical models and AI to help advertisers identify what's actually working in their campaigns. As we delve into the intriguing world of probabilistic modeling, Jeff offers insights into how businesses can shift their focus from clicks to impressions to better understand and optimize their marketing spend. So, whether you're a seasoned marketer or just starting out, sit back and get ready to explore the innovative solutions that Provalytics brings to the table in the ever-evolving landscape of digital marketing. Listen as Jeff explains the gritty details of what you should be paying attention to and the pitfalls to avoid to make sure your marketing spend is well placed. Enjoy! Visit Jeff at: https://provalytics.com/     Podcast Overview: 00:00 "Misleading Digital Marketing Insights" 05:15 Branding vs. Search Advertising Debate 07:01 Limitations of TV Ad Metrics 12:53 Amazon Ads Affect Web Traffic 16:28 Pioneering User-Level Marketing Analytics 18:46 "Enhancing Click Data with AI" 23:40 Call Volume Prediction Origins 25:34 "Monty Hall Dilemma" 29:53 Facebook Ad Spending Insights 34:13 Real-Time Digital Ad Bidding 37:49 Personalized Ad Streaming Explained 41:30 Breaking Down Marketing Silos 43:12 Unified Marketing Integration Bridge 47:45 Top-Down Marketing Strategy Insights 49:40 Overspending Due to Google's Analytics 53:00 Marketing Spend Tracking Misconceptions 56:32 Clicks vs. Branding Priority Podcast Transcription: Jeff Greenfield [00:00:00]: James, if I were to give you an ax and ask you to chop down a small tree and you'd never chop down a tree before, before you In, I would say, how long do you think this is gonna take? And let's say you'd never used an ax before. I and you'd say, I have no idea. And I'm like, you have to make a guess. So you would make a guess, and then you start chopping. And I would let you chop for a minute, and then I'd ask you to stop. And I'd say, okay. Revise your guess. And so you would revise it. And if I did this, like, every minute and and then Adventures every five minutes and wrote down what your guesses were, we would find that at a certain point, your guesses would get closer and closer to what the actual number is. James [00:00:39]: You have found Authentic Business Adventures, the business program that brings you the struggle stories and triumph and successes of business owners across the land. Downloadable audio episodes can be found in the podcast link found at drawincustomers.com. We are locally underwritten by the Bank of Sun Prairie, calls on call extraordinary answering service, as well as the bold business book. And today, we're welcoming slash preparing to learn from Jeff Greenfield of Provalytics. How is it going today? Jeff Greenfield [00:01:07]: Oh, it's it's going great, James. It's, I'm excited to be here. James [00:01:10]: Yeah. Let's just start Call right off the bat. What is Provalytics? Jeff Greenfield [00:01:14]: Provalytics is a marketing measurement platform. And it it essentially, there's an old saying in marketing from a famous marketer from the Midwest by the name of John Wa...

Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth"The big ‘aha' moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling." – That's a quote from  Jeff Greenfield, CEO of Provalytics and a sneak peak at today's episode. Today, we're diving deep into one of the most critical challenges in modern marketing: measurement.How do you know if your marketing dollars are truly driving revenue? Are you making data-driven decisions—or just guessing? In today's episode Smarter Marketing Measurement – Your Competitive Edge for Revenue Growth, I'm joined by Jeff Greenfield, CEO and co-founder of Provalytics.In this episode, Jeff and I discuss:✔️ Why most marketing measurement is broken—and how to fix it✔️ The impact of upper-funnel branding and how to prove its ROI✔️ How AI and machine learning are transforming attribution✔️ How to align marketing and finance using a single source of truthBe sure to listen to the end where Jeff shares actionable steps to improve your measurement strategy today!Are you ready to take your marketing strategy to the next level! Let's go! Kerry Curran (00:01.144)So welcome, Jeff. Please introduce yourself and share a bit about your background and expertise.Jeff Greenfield (00:07.758)I'm Jeff Greenfield. I am the co-founder and CEO of Provalytics, an AI-driven attribution platform. Since 2008, I've been in this space to answer that old question from John Wanamaker: "Half the money I spend on advertising is wasted. The only problem is, I don't know which half." Since 2008, I've been helping marketers and brands determine which half is wasted and how to redeploy those existing funds to increase their return on investment.Kerry Curran (00:45.678)Excellent. We're excited to hear everything you know about analytics, data, and attribution. So tell us—when your prospects or brands call you for the first time, what are some of the business challenges they face that make them realize they need your help?Jeff Greenfield (01:06.432)I'd say one of the top challenges is the concept of overcounting. Most marketers operate in more than one channel—typically five or six or more. Each channel has its own way of counting. The best way to think about it is that when you're advertising on Meta, they don't know that you're also on TV. They don't know that you're on Google. Criteo doesn't know that you're on Amazon.Kerry Curran (01:17.742)Mm-hmm.Jeff Greenfield (01:33.294)If you have a thousand orders in a day and you're working across five partners, when you add up all their data, it may actually tell you that you had 5,000 orders. So, overcounting is a major issue. Marketers often ask, “How do I figure out all this math?”Another big challenge is knowing that, as a marketer, you hear anecdotally that channels like connected television (CTV) and podcast advertising work for brands similar to yours. Yet, when you try them, you don't see results, and you wonder, “What's the magic? How is it working for them, but not for me?” You don't see the numbers going up, and you're trying to figure out why.Finally, one of the biggest challenges is the constant tension between marketing and finance. Finance teams are heavy on math, and they often talk about marketers under their breath, saying we don't understand how math works. Meanwhile, marketers think finance doesn't understand how marketing works. This disconnect is critical because finance controls the budget. If you want more budget, you have to speak their language. Those tend to be the biggest issues.Kerry Curran (02:57.442)Yeah, it's definitely a challenge. I'm nodding and laughing because we all know that CFOs are the hardest to convince of marketing's value—especially for upper-funnel initiatives. I believe in the rising tide lifting all ships when it comes to marketing, but you're right. If you can't align investment at the channel level or prove overall impact, it becomes much harder to justify.You're helping clients identify the sources of traffic and revenue. How do you solve for this? How are you helping them build out a single source of truth?Jeff Greenfield (03:47.534)That's the key—figuring it out. One issue within organizations is that, going back to my earlier example, if a company has five agencies, each agency is using its own methodology. They rely on platform metrics, their own internal metrics, and the marketing team's metrics. So, if each agency uses three different methods, and then finance has its own, that means the company has 15 or 16 different sources of truth.Kerry Curran (03:56.077)Yeah.Jeff Greenfield (04:17.358)This becomes a huge issue. We solve it using a statistical, machine-learning, AI-driven approach.Back in 2008, when I built C3 Metrics, we could collect 100% of the data—all website data, third-party data, and impression data. We could track an end-to-end trail, with date and timestamp, whenever someone converted.Then, privacy regulations changed everything. Facebook, YouTube, iOS—they all said, “You can't have impression data anymore.” Now, there are more data gaps than available data. So, we had to ask, “How do we fill these gaps?” That's where statistics, machine learning, and AI come in.The great thing is that we no longer need user-level first-party data. AI has become so advanced that all we need is daily aggregated marketing data from platforms and separate conversion data. We can link them together.This allows us to connect digital and traditional channels to digital KPIs—whether on a company's website, Amazon, or other marketplaces. We can even connect marketing impressions to individual scripts written each day.We're now in a privacy-centric world. We're not tracking at the user level, but because of stronger math and faster computers, we can achieve insights that were previously impossible.Kerry Curran (06:26.286)That's incredible. You bring up so many examples of how difficult it is to track conversions and touchpoints, and to demonstrate a channel's benefit and halo effect. So, break it down—how do you help brands, as you've said before, measure the unmeasurable?Jeff Greenfield (06:54.636)It's really about understanding how different channels impact one another.I was talking earlier today with a TV agency for one of our clients, and I reminded them how much things have shifted. Years ago, direct response TV ads would say, “This product is only available through this 800 number—limited supplies!” People would stop what they were doing and call.Now, consumers know they have options. They can visit the website, check Amazon, or walk into Walmart. The challenge is understanding how media in one channel influences conversions in another.For example, a brand might run TV ads directing viewers to their website, but most people actually go to Amazon instead.The biggest way we help brands is by taking data through a step-by-step process. First, we align the internal marketing team, because this is a new way of looking at data. Insights may feel uncomfortable at first—because they challenge assumptions.Then, we work with agencies. Brands hire search agencies to follow Google's guidance. But when you're advertising in 20 different places, you need to shift focus. Convincing agencies to adopt a new methodology takes time.Once everyone is aligned, we integrate the data into internal dashboards. This is where things get exciting—the CMO or VP of Marketing can go to finance and say, “Look at the dashboard. The numbers add up. Overcounting is fixed. The halo effect is accounted for.”And that's how you, as a marketer, get a bigger budget to grow the brand.Kerry Curran (10:34.094)That's so smart. Change management is one of the hardest parts of implementing new strategies, especially in marketing. How do you convince marketers, agencies, and CFOs to trust your data?Jeff Greenfield (11:04.142)Great question. Unlike old attribution models, which weren't incremental, our data is fully incremental.To build trust, we back-test all data. We validate models using a method called K-fold testing. Instead of withholding a full month of data, we train the model with a month's data but hold back different portions across multiple tests. This lets us validate the model while keeping recent data.But the real proof comes when marketers act on our insights. The moment they cut a campaign they thought was working, and 30–60 days later, sales remain unchanged—that's the aha moment.Here's the transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (11:04.142)Well, that's a great question. Unlike the days of attribution—where the big complaint was that it was never incremental—our data is entirely based on incrementality. Everything we do is incremental. One of the ways we convince people of this is by back-testing all the data to validate the models.Kerry Curran (11:05.688)You.Kerry Curran (11:11.054)Mm-hmm.Jeff Greenfield (11:33.986)What I mean by that is, if you go back to the old days of marketing mix modeling, you would use about three years' worth of data. The last month of data would be held back, and then you would ask the model to predict the revenue for that most recent month. You could then compare the prediction with actual revenue to assess how well the model worked, which helped build confidence in the results. However, those results were based on a three-year period and were primarily used for planning the next year.Kerry Curran (12:03.832)Mm-hmm.Jeff Greenfield (12:04.158)But marketers today are most interested in what happened in the last month or even the last week. We don't want to hold back that data. There's been a lot of work in machine learning and AI to validate models while still providing the most recent insights.A technique called K-fold testing was developed for this purpose. It involves training the model using a month's worth of data while holding back a portion of the days. For example, we might hold back the revenue, leads, or add-to-cart data for 20% of the days and ask the model to predict those values. Then we repeat the process, holding back a different 20%, and do this five times. By the end, we've held back 100% of the data at different points, allowing us to fully validate the model's accuracy.Even though we can show a chart demonstrating that the model predicts outcomes with, say, 93% accuracy, nothing beats real-world testing. If the model suggests that a campaign isn't producing the expected results and recommends cutting it by 50%, we can test that recommendation by actually reducing the spend and observing what happens.Kerry Curran (13:11.758)Mm-hmm.Jeff Greenfield (13:26.816)The big “aha” moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with zero impact—can be both eye-opening and unsettling.The truth is, if you're not using analytics at this scale, much of what you're doing may have little to no impact. That's the first thing to recognize. But it's also important to understand that you didn't know any better before. The focus should always be on improving and moving forward. The best way to build trust in the model is to first show how well it predicts outcomes, and then implement the recommendations to see the results in action.Kerry Curran (14:18.946)Yeah, that's so smart. I love how you're able to prove the impact of your model and show how it works. It's a challenge to truly understand what's working in marketing.One of the things we've discussed before is the impact of branding initiatives and how different channels influence the bottom line. How are you uncovering those insights for marketers, especially in channels where there's less of a direct click path?Jeff Greenfield (14:54.636)First off, I think many marketers who have only worked in digital marketing have a warped view of how marketing actually functions. I blame Google Analytics for this because it's entirely click-based.Many marketers believe that we invest dollars to buy clicks, and clicks lead to sales—that's how marketing works. But that's actually not how marketing works.The click is the last thing that happens. What we do as marketers is invest dollars to buy eyeballs, which we call impressions. We buy impressions to capture attention. The job of those impressions is to build awareness, and when awareness is built up enough, people will take action—whether that's visiting a store or, in today's world, clicking on a website.For most brands today, their "store" is online, meaning clicks lead to conversions. But the hyper-focus on clicks—driven by Google, Meta, and other digital platforms—has pushed marketing dollars toward the lower funnel, at the expense of brand-building efforts.Kerry Curran (16:22.126)Mm-hmm.Jeff Greenfield (16:22.242)And that's a problem because the lower funnel is the most competitive space. It's a bidding war. If you spend the same budget this year as last year on a particular channel, you'll likely get fewer clicks because the cost per click keeps rising. Just look at Meta's and Google's earnings reports—they keep increasing because advertisers are stuck in this lower-funnel trap.Kerry Curran (16:42.232)[Laughs] Mm-hmm.Jeff Greenfield (16:50.102)Larger brands are catching on. They're moving up the funnel. Investing in upper-funnel marketing is the gift that keeps on giving because your funnel stays full. It delivers returns at twice the rate of lower-funnel tactics.We measure this by focusing on how marketing actually works—tracking impressions rather than just clicks. Our impression-centric model allows us to compare different channels—linear TV, CTV, direct mail, paid social, and more—on an apples-to-apples basis.Branding efforts often take longer to show impact, but we track multiple KPIs, not just revenue. We incorporate leading indicators, such as website traffic, call center volume, and other engagement metrics, to capture branding's long-term effects.Branding has always been critical, but now it's finally being recognized as the key to long-term growth.Kerry Curran (18:40.856)Mm-hmm.Kerry Curran (18:44.812)Yes, I completely agree. I've seen this play out across multiple brands. There's been such a race to the bottom—just focusing on immediate conversions without building awareness or customer relationships.I hope more marketers and CFOs are listening to this. Branding is the growth lane, and making smarter investments across channels is what truly drives long-term revenue growth.Jeff Greenfield (19:18.614)A thousand percent. Most marketing today is focused on offers, benefits, and limited-time deals. But brands that differentiate themselves with emotional messaging—connecting with their audience on a deeper level—win in the long run.Marketers obsessed with lower-funnel performance often forget that consumers form emotional connections with brands, and those connections drive purchasing decisions. The complexity of digital marketing has caused many to lose sight of fundamental marketing principles.Kerry Curran (20:14.53)Yes, I agree! That's exactly why we're here—to help educate people on marketing strategies and foundations.One key thing you've pointed out is that you can tie ad creative and messaging to performance. Going back to that emotional connection, how are you testing and measuring it?Jeff Greenfield (20:43.694)Absolutely. We incorporate ad creative as a dimension in our model. This works well for video, TV, and radio advertising. Even for search and social, brands can extract key ad attributes and integrate them into their marketing hierarchy.Once you categorize creative elements, you can analyze which components are driving higher sales or leading indicators. This data informs future creative strategies, ensuring continuous improvement. That's what makes this so exciting.Kerry Curran (21:32.62)I love that. Insights like these help brands become smarter, more efficient, and more effective with their marketing investments.Jeff, thank you so much for your expertise. For marketers who want to improve their measurement approach, where should they start?Here's your transcript with only grammar corrections, ensuring clarity while maintaining the original tone and intent:  Jeff Greenfield (20:43.694)Absolutely, because that becomes one of the dimensions of the model. What's really exciting is that when brands actually take the time, they can easily analyze this for video advertising, TV, or radio. However, it becomes a bit more challenging when dealing with search and social ads.That said, it doesn't take much effort for marketers to go through their ads, identify key attributes, and integrate them into their marketing hierarchy. Once they do that, they can start seeing which ad components drive more sales or leading indicators. This, in turn, helps shape future creative decisions. That's what makes this so exciting.Kerry Curran (21:32.62)Yeah, I love that. I love the level of insight, and anything that helps brands become smarter, more effective, and more efficient with their investments is incredibly valuable.Jeff, I appreciate all of your insights. For the people listening who are thinking, I need to get smarter about my measurement, what are some foundational steps they should take to get ready?Jeff Greenfield (21:59.128)Well, the first thing I'd say is that most marketers running campaigns typically have a Google Sheet sitting on their desktop or laptop. It tracks daily spend, clicks, cost per click, and cost per sale. But what's often missing is the impression number.And chances are, when they downloaded the reports to build this sheet, impressions were included in the data—they just ignored the column.Kerry Curran (22:09.422)You.Jeff Greenfield (22:28.096)So, I'd recommend repulling all of that data for the last 12 months on a daily basis. Add an impressions column right after the date, then start graphing your daily impression volume alongside your daily clicks and daily sales. Look for relationships in the data.This is a DIY approach to what we do at Provalytics.Kerry Curran (22:40.204)You.Jeff Greenfield (22:54.302)As you analyze these relationships, look for a time delay between impressions rising and an increase in clicks and conversions. When you identify days where impressions spiked and led to a later uptick in sales, dig into those specific days. What did you do differently? That's the type of activity you want to do more of.This is the first step in preparing for a paradigm shift—understanding that we buy impressions, and that's where marketing analysis should begin.Kerry Curran (23:17.166)I'm sorry.Jeff Greenfield (23:22.964)The second step is education. At Provalytics, we've put a lot of thought into this, especially with all the privacy changes and how the industry is evolving.We created an Attribution Certification Course that covers the past, present, and what we see as the future of attribution. Because marketing will continue to change, the best way to prepare is by strengthening your foundational knowledge.The course is completely free. It takes about an hour and a half to complete, and there's a quiz at the end. If you pass, you get a certification you can showcase on LinkedIn. It's a great resource to deepen your understanding of how we got to where we are today.Kerry Curran (24:11.278)Excellent, Jeff! This is incredibly valuable. I'm definitely going to check out the Attribution Certification myself.Tell us—how can people find you? Where can they get in touch with you and learn more about Provalytics?Jeff Greenfield (24:25.634)People can always find me on LinkedIn if they want to connect. They can also visit the Provalytics website, where we offer an on-demand demo.We also host regular live demos, where we walk through the platform in detail and explain exactly how the modeling works. If anyone is interested, they can sign up, watch the demo, and schedule a time to chat with us.I'm always happy to speak with marketers—or anyone interested in this space. I know that, to most marketers, this is just math, but to me, it's kind of sexy.Kerry Curran (25:07.382)Awesome! Well, I'm glad we're making data and attribution sexy again, right, Jeff?Thank you so much for sharing your expertise, insights, and free resources with the audience. This has been fantastic.Jeff Greenfield (25:13.506)That's right.Jeff Greenfield (25:27.064)My pleasure, Kerry. Thank you so much for having me.

SummaryIn this episode of Fix Your BS, Dr. Greg Pursley engages with Jeff Greenfield, an entrepreneur and AI expert, to explore the rapidly evolving landscape of AI in marketing. They discuss the importance of understanding impressions over clicks, the role of Provalytics in providing actionable insights for marketers, and the necessity of adapting to customer needs rather than chasing trends. Jeff emphasizes the value of using AI tools like ChatGPT to enhance productivity and the importance of continuous learning in the marketing field.

In this episode of The Shades of Entrepreneurship, host Gabriel Flores sits down with Jeff Greenfield, CEO of Provalytics, to discuss the evolution of marketing in the digital age. Jeff shares how marketers must adapt to the rise of social media and shifting consumer behavior by moving beyond traditional media strategies. He challenges the industry's reliance on clicks and cost-per-click metrics, emphasizing the importance of brand awareness and impression data. Jeff also explains how privacy changes, like Apple's iOS updates, have reshaped marketing analytics and how Provalytics uses aggregated data to measure effectiveness. Learn how consolidating marketing data into a single source of truth can drive smarter decisions and bigger results.Support the showSubscribe at theshadesofe.com

IN CLEAR FOCUS: Jeff Greenfield, co-founder and CEO of Provalytics, discusses AI-driven marketing attribution in a privacy-first world. As third-party cookies and user-level tracking decline, Jeff explains how the Provalytics platform combines marketing mix modeling with the granularity of multi-touch attribution. Learn how marketers can measure effectiveness across channels, including "no-click" media like CTV and podcasts, while maintaining privacy compliance and gaining actionable insights.

If you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections.Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality."Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing.Check out the Provalytics website and sign up for their FREE course on attribution here: https://provalytics.com/attribution-certification/Other ResourcesHow Brands Grow by Byron Sharp Lemon: How The Advertising Brain Turns Sour by Orlando WoodTimestamps00:00 Intro05:00 Tracking Before Privacy Mattered12:17 Privacy's Impact On Ads13:40 Why iPhone Users Are "Ghosts"17:01 Do Clicks Really Matter?21:45 Tracking Tips25:27 The Problem With Attribution33:21 Understanding Past Results37:03 Incrementality39:36 Finding Opportunities46:27 Testing Strategies55:58 Uncertainty In Attribution1:00:01 Final ThoughtsClearBrand Social & WebsiteWebsite: https://clearbrand.com/X (Twitter): /clearbrand_LinkedIn: /clearbrand-co/Instagram: /clearbrand_Facebook: /clearbrandcoNewsletter: https://clearbrand.com/subscribe/

**Cold Open (Travelling light as a business owner)****Skip the Cold Open at 9:04)**We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as 10 while other saying as many as 50 or even 100.Well, it depends on what that person's role is and how much time they dedicate on that account. Additionally, the time spent on the account isn't an indicator of the quality of work or results -- that's often a factor of the business model.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

In this podcast episode, Bela Musits delves into the world of modern marketing with Jeff Greenfield, a seasoned entrepreneur whose current venture, Provalytics, is dedicated to helping businesses navigate the complexities of marketing spend optimization. The discussion underscores the stark contrast between the traditional marketing landscape and the multifaceted digital environment that businesses operate in today. Gone are the days when a simple ad in the Yellow Pages, newspaper, or radio could suffice. The sheer number of available channels to reach potential customers has exploded, creating a complex challenge for businesses to discern which strategies are truly effective and which are simply draining resources. Provalytics steps in to address this challenge, offering tools and expertise to empower companies to make data-driven decisions about their marketing investments. By providing insights into the performance of different marketing channels and campaigns, Provalytics helps businesses allocate their budgets strategically, ensuring maximum return on investment. The conversation likely explores the various challenges businesses face in the modern marketing landscape, the evolving role of data and analytics in marketing decision-making, and the innovative solutions Provalytics offers to help businesses achieve marketing success. It may also touch on the broader trends shaping the future of marketing and the importance of adaptability and agility in a rapidly changing environment. You can find out more about Provalytics here: https://provalytics.com/ Our podcast is now available on a variety of platforms to suit your listening preferences. You can find us on YouTube, where you can watch the recordings of our episodes, as well as on your favorite podcasting app. Simply search for "The Unconventional Path" to subscribe and never miss an episode. We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience. We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners. Thank you for being a part of our podcast community. We appreciate your support and look forward to continuing to bring you inspiring stories and thought-provoking conversations on The Unconventional Path. Remember to subscribe, leave a review, and share the show with your friends and family. Together, we can explore the endless possibilities that lie beyond the conventional. Thanks for listening, Bela and Mike --- Support this podcast: https://podcasters.spotify.com/pod/show/bela-musits/support

Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.We've preached this on this podcast as well over and over again.Today, Jeff Greenfield with Provalytics joins us to tell us that if we want to provide more leads, we should be focusing on mediums that can deliver high numbers of impressions vs clicks.That's a hot take.So we dive in to see where Jeff is coming from.----------------------------------Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.----------------------------------Our recommended agency tools:everbrospodcast.com/recommended-tools/----------------------------------⭐⭐⭐⭐⭐As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.----------------------------------Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:YouTube: @agencyuTwitter/X: @theagency_uLinkedIn: linkedin.com/company/agencyuFacebook: facebook.com/theagencyuInstagram: @theagencyuReddit: u/JakeHundleyTikTok: @agency.u

The "cookie apocalypse" has definitely thrown a wrench in how marketers track and measure their efforts, making it harder to get a clear picture of performance across multiple channels. Relying on outdated metrics or siloed data often leads to fragmented insights that don't reflect the full impact of campaigns. To adapt, it's crucial to focus on building a more integrated and privacy-conscious strategy, using first-party data, and leveraging advanced attribution models that can give you a better view of the customer journey.  Jeff Greenfield is an experienced entrepreneur, advisor, and disruptor in the marketing industry. With over three decades of expertise in strategy, growth, and marketing leadership, Jeff is the co-founder and CEO of Provalytics, an AI-driven attribution and measurement solution. Today, Jeff discusses the challenges of the "cookie apocalypse" and the need for marketers to adapt to new privacy-focused advertising strategies. He emphasizes the importance of shifting focus from last-click attribution to a more comprehensive understanding of the customer journey, where impressions and awareness play a crucial role in driving long-term success. Resources Provalytics: AI-Driven Attribution For A Privacy-First World Jeff Greenfield: Marketing & Measurement Leader Jeff Greenfield on LinkedIn Provalytics on Facebook

Send us a text For some 50 years, Jeff Greenfield has written about political campaigns.  He's reported on political campaigns.  He's analyzed political campaigns for viewers on CBS, ABC and CNN.  And he was a young speechwriter on one of the most compelling campaigns in American political history: the 1968 Presidential campaign of Bobby Kennedy that ended in Kennedy's assassination. So in the immediate aftermath of the 2024 Presidential campaign, who better to talk to than Jeff Greenfield.

Conventional political wisdom suggests that election outcomes are determined by months of careful campaigning and evolving voter preferences. However, history tells another story. From the Iran hostage crisis of 1980 to James Comey's reopening of the Clinton email investigation in 2016, these "October surprises" have demonstrated that a single dramatic moment can overshadow months of meticulous preparation. Jeff Greenfield joins the show.

Dig into Wednesday’s headlines with Boyd Matheson! Jeff Greenfield joins Boyd to discuss how an “October surprise” could be preeminent and change the presidential showdown. Learn how border politics has become increasingly toxic due to outdated solutions with Fiona Harrigan. Peter Wehner weighs in on the importance of having patriotic love through this election. Theodoric Meyer warns of political debates facing extinction and the future of political discourse and more!

Jeff Greenfield is a visionary in innovative marketing and growth strategies, with three decades of experience building and leading successful teams. Known for leveraging cutting-edge technology to elevate marketing efforts, Jeff shares his deep understanding of the intersection between strategy, technology, and entrepreneurship. This episode explores Jeff's journey through the evolution of marketing, the impact of new tech on strategic growth, and how businesses can stay ahead of the curve in a fast-changing digital landscape. It's a deep dive into harnessing technology to drive marketing innovation, practical insights on growth strategies, and the importance of adaptability in today's business environment. Join us as Jeff shares expert advice on scaling businesses, integrating new marketing technologies, and the secrets behind sustainable growth in a competitive market. OUTLINE: Here are the timestamps for the episode: (00:00): Introduction to Jeff Greenfield(04:12): Jeff's journey in marketing and technology(08:47): The role of innovation in modern marketing(14:20): Building and leading successful teams through change(20:30): How new technology is transforming marketing strategies(26:55): Practical growth strategies for businesses of all sizes(32:18): Staying ahead of the curve in a digital-first world(38:42): Advice for entrepreneurs navigating the future of marketing For anyone looking to elevate their marketing strategy with the latest in technology and innovation, this episode is a must-listen. SUPPORT AND CONNECT: Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial  TikTok: https://www.tiktok.com/@jayhuntofficial  Twitter: https://twitter.com/jayhuntofficial  LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/  Website: https://jayhunt.social

The recent vice presidential debate between JD Vance and Tim Walz has sparked intriguing discussions about political strategy, candidate preparation, and the broader implications for the upcoming election. As Vance made an effort to soften his image, Walz struggled with preparedness. With the jabs minimal and people walking away from the debate pleased, Jeff Greenfield from POLITICO emphasizes how has this political maneuvering shifted public opinion and if it will impact the upcoming presidential election?

Dig into Wednesday’s headlines with Boyd Matheson. Reflect on yesterday’s vice presidential debate and the candidates’ strategies with Jeff Greenfield. Eric Boehm weighs in on the economic policies presented at the debate. Hear the latest on what is happening in the Middle East with Eric Bazail-Eimil. Andrew Biggs breaks down a potential plan to solve social security’s insolvency and More!

Jeff Greenfield's journey is fascinating. As a child he was enchanted with magic, fell in love with Disney, and was transformed by a year in Israel during high school. Jeff shares how his early experiences shaped his career path, from studying biochemistry at the University of Maryland to becoming a chiropractor, all the while nurturing his passion for close-up magic. A car accident meant he had to stop practicing, but ultimately led him to embrace the burgeoning internet era of the mid-90s.Next, we lift the veil on the complexities of modern digital advertising. We explore how digital marketing has shifted the focus to the bottom of the funnel, increasing competition and costs. A captivating case study about leveraging MasterCard data to target weight loss customers highlights the sophisticated and costly nature of today's advertising strategies. In the final chapter, we delve into the intricate world of healthcare and pharmaceutical marketing privacy. Jeff sheds light on the dual-focus strategy of targeting both healthcare providers and consumers, explaining how pharmaceutical companies educate providers while raising consumer awareness. The evolution from traditional TV and radio ads to digital marketing is discussed, with an emphasis on the impact of iOS privacy changes and browser policy updates. We explore the significance of first-party and third-party cookies in the ad economy and the challenges posed by their potential phase-out. Host David E. Williams is president of healthcare strategy consulting firm Health Business Group. Produced by Dafna Williams.

Send us a Text Message.In this episode of HealthBiz Briefs, Jeff Greenfield, CEO of Provalytics, dives deep into the future of pharmaceutical marketing in a post-cookie world. Discover how innovative attribution alternatives are reshaping the landscape, empowering pharma marketers to transform brand awareness into tangible sales. This episode is brought to you by BetterHelp. Give online therapy a try at https://betterhelp.com/caretalk and get on your way to being your best self.As a BetterHelp affiliate, we may receive compensation from BetterHelp if you purchase products or services through the links provided.

Dive into the ever-evolving world of digital marketing with our latest interview featuring Jeff Greenfield, a renowned expert in the field. In this must-watch episode, get a look into our comprehensive discussion on the fate of Google's third-party cookies and what the future holds for digital advertising. What's Really Happening with Third-Party Cookies?Jeff Greenfield brings his insights into the shifting landscape of online privacy and advertising. While it was once believed that third-party cookies would be phased out by Q3 of 2024, a recent announcement has pushed this date even further to 2025. What does this mean for marketers, advertisers, and consumers alike? Jeff unpacks the implications of this delay and what strategies businesses should consider during this extended transition period. "The train has not left the station on getting rid of third-party cookies," says Jeff. This teaser gives you just a taste of the insightful, full-length discussion that explores the complexities of privacy, digital tracking, and the future of reaching audiences online.Stay tuned for the full interview and join us as we delve deeper into these critical changes. Whether you're a marketer trying to navigate the new norms, a business owner concerned about digital strategy, or simply a tech enthusiast curious about the future of digital interactions, this interview will provide valuable perspectives to help you understand and adapt to the changing digital landscape.Don't miss out! Subscribe and hit the bell icon to get notified when the full interview goes live. Share your thoughts and questions in the comments below — let's discuss what the future holds for digital advertising!Follow us on Facebook: https://www.facebook.com/profile.php?...Website: https://prorelevant.com/What's your backstory?

On the Final Edition, Bryan has a jam-packed show following the presidential debate. First, he welcomes Semafor's Benjy Sarlin for a recap. They discuss: The worst part of the night for Joe Biden (1:08) The timing of the debate (10:35) The history of incumbent presidents who've lost their first debates (15:31) Ben's opinion on whether or not Biden will be the Democratic nominee on election day (26:06) What stood out about Donald Trump (31:04) Anderson Cooper's interview with Vice President Kamala Harris (39:19) Then, he welcomes longtime CNN and ABC News political analyst Jeff Greenfield, who takes us back down memory lane as he revisits four presidential campaigns that he's covered in his career. How Trump has changed everything he thought about campaigns (50:39). Biden's run for president in 1988 and its collapse (54:12). Television's importance to presidential campaigns in the '80s (56:43) Behind the scenes of the race between George H. W. Bush and the Democratic nominee Michael Dukakis in 1988 (61:35) Bill Clinton's decision not to do an interview with Howard Stern interview, and Biden's decision to go through with it (70:46) CNN's coverage of the 2000 election (76:17) Observations from the Al Gore and George W. Bush campaigns (79:40). Revisiting the night Florida was called for Al Gore and then recalled (84:12) Covering the 2008 election and how campaigns were thinking about television in the age of social media (88:17) What stands out about the Democratic primary campaigns of Barack Obama and Hillary Clinton (91:39) Host: Bryan Curtis Guests: Benjy Sarlin and Jeff Greenfield Producer: Brian H. Waters Learn more about your ad choices. Visit podcastchoices.com/adchoices

In this episode of the eCommerce Podcast, Matt Edmundson discusses the complexities and opportunities of a cookie-less digital marketing landscape with Jeff Greenfield from Provolytics. Jeff shares his unique journey from biochemist to chiropractor to tech entrepreneur and magician, explaining how his diverse background influences his approach to marketing and problem-solving. Throughout the episode Matt and Jeff explore the implications of major tech companies like Apple and Google phasing out third-party cookies and what this means for marketers and businesses of all sizes.Three Key Takeaways:Shift to Awareness Marketing: Jeff Greenfield emphasizes the importance of moving away from the traditional focus on user-level data and click-based advertising. Instead, marketers should prioritize building brand awareness through impression-based strategies, much like the methods used before the digital era. This shift is essential in adapting to a cookie-less world and maintaining effective marketing campaigns.Leveraging First-Party Data: As third-party cookies are phased out, businesses must pivot to collecting and utilizing first-party data. This involves developing direct relationships with customers through various channels, such as email newsletters and social media interactions. By focusing on first-party data, businesses can better understand their audience and create more personalized and effective marketing strategies.Adapting to Platform-Specific Funnels: With the changes in data privacy and tracking, marketers need to adapt their strategies to fit within the constraints of individual platforms. For instance, extending the customer journey within platforms like Facebook before directing them to external websites can improve conversion rates and reduce acquisition costs. This approach requires creativity and a deep understanding of each platform's capabilities and limitations.This is episode is a must-listen for anyone interested in eCommerce, an in depth look at the changing world of cookies and digital marketing from one of eCommerce's experts on the topic. Be sure to subscribe to the eCommerce Podcast on your preferred platform to catch more expert conversations and actionable insights.

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative. Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams while emphasizing innovative marketing enabled by new technology. Interestingly, Jeff started his career building a chiropractic clinic, which scaled via word-of-mouth marketing by adopting a philosophy of treatment first, where no one was turned away, regardless of ability to pay. In addition to being an incredibly bright marketer, Jeff is a performing member of the Magic Castle in Hollywood. And he refused to tell me how he does any of his tricks.

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Jeff GreenfieldHype man & Announcer: John Potito

From one of the country's most brilliant political commentators, the bestselling author of Then Everything Changed, an extraordinary, thought-provoking look at Kennedy's presidency—after November 22, 1963. On that day, JFK does not die. What would happen to his life, his presidency, his country, his world? Michael speaks with Jeff Greenfield about his book "If Kennedy Lived: The First and Second Terms of President John F. Kennedy: An Alternate History." Original air date 28 October 2013. The book was published on 22 October 2013.

Struggling to attribute leads in a post-cookie world? Jeff Greenfield offers clarity. He unpacks the seismic digital marketing shifts caused by privacy changes at Google and Apple. With third-party cookies dying, hyper-targeting and precise measurement are fading. Frustrated marketers pine for the old days.Yet Greenfield sees hope. His company, Provalytics, blends mathematical formulas from the 1700s and 1960s with machine learning. This concoction attributes leads without personal data, unlocking upper-funnel awareness channels like CTV and podcast ads.One key takeaway: "Recognise that if what you're doing today is working, it's not going to be working in the future." So stay nimble.Recommended book: Lemon: How the Advertising Brain Turns Sour by Orlando WoodPublish your book with Piilot AIPIILOT combines advanced technology with human editorial teams to publish and promote your book.Graphic design toolbox - VismeCreate visual brand experiences for your business whether you are a pro designer or a total novice.Vidyard - Use Video In Your EmailsVidyard is the easiest way to record and send videos that build personal connections.AI Writer - Content writing made easierGenerate Accurate, Relevant & Quality Content in 2 MinutesDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Am I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

BBC Journalist and author Mike Wendling joins the podcast to talk about the rise and fall of the "Alt-Right", Art Bell, and how not to amplify bad information.Find this episode on your favorite podcast player here: https://pod.link/1647010767/Here are some of the sources and references from this episode:Alt-Right From 4chan to the White House by Mike Wendlinghttps://www.plutobooks.com/9781786802378/alt-right/Day of Reckoning - How the Far Right Declared War on Democracy by Mike Wendlinghttps://www.plutobooks.com/9780745349718/day-of-reckoning/BBC Trendinghttps://www.bbc.com/news/topics/cme72mv58q4tProtester Punches White Nationalist Richard Spencer During Interviewhttps://www.nbcnews.com/video/protester-punches-white-nationalist-richard-spencer-during-interview-859651651503Art Bell, Radio Host Who Tuned In to the Dark Side, Dies at 72https://www.nytimes.com/2018/04/17/obituaries/art-bell-radio-host-who-tuned-in-to-the-dark-side-dies-at-72.html"43*" by Jeff Greenfield. https://www.goodreads.com/en/book/show/16034689(An alternate history where Al Gore wins the 2000 presidential election and actually becomes president.)Comments? Suggestions? Email: didnothingwrongpod@protonmail.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.didnothingwrongpod.com/subscribe

Discover the secrets to successful marketing strategies and staying ahead of the curve in today's competitive landscape. Explore the impact of new product launches, market disruptions, and the evolving digital marketing sphere, including insights drawn from past experiences like American Idol. Learn about navigating challenges such as the 'cookie apocalypse' and the rise of walled gardens, and find out how Prootics offers tailored data analytics solutions for companies with significant marketing budgets. Get practical advice on staying proactive as an entrepreneur, including the importance of capturing late-night insights with a bedside notebook. Stay informed, adaptable, and proactive with the tools and strategies discussed in this insightful conversation.

Jeff (https://www.linkedin.com/in/jeffgreenfield) is the CEO of Provalytics - https://provalytics.com Provalytics® is a multi touch attribution & planning platform for a cookieless world The Provalytics methodology unifies all media including walled gardens, does not require the use of website tags, and only utilizes aggregated, non-personal marketing & conversion data In this episode, Jason & Jeff talk about the extreme changes that have come to the digital/omni marketing world over the last few years and how brands can counter this with smart, AI driven tech to ensure they are spending their marketing dollars as efficiently as possible

With all the privacy changes, what worked yesterday will not work tomorrow. Provalytics has innovated "cookieless" privacy-compliant marketing attribution for brands, and here, Hersh Rephun chats with Jeff Greenfield about the changing landscape of digital marketing. They explore the impact of privacy laws, the role of AI in marketing, strategies for visibility and retention, and managing the "cookie apocalypse". The conversation also touches on work-life balance, the benefits of Provalytics for marketers, and the importance of staying updated in the industry.

Join us for this fascinating conversation with Jeff Greenfield, CEO of Provalytics and expert in cookieless attribution for marketers. In this episode, we'll explore key strategies to dominate external traffic and follow your audience in an ever-evolving digital environment.Discover how to adapt to today's digital marketing challenges and maximize the impact of your online marketing efforts. Don't miss this valuable exchange of ideas with one of the industry leaders!#ecomcy #Amazon #amazonfba #amazonseller #amazonbusiness #amazonfbaseller #amazonppc #amazonadvertising #amazonsellercentral #amazonppctips #amazonprivatelabel #amazonselling #amazonseoe

Jeff Greenfield, co-founder of Provalytics, shares his expertise on the transformation of attribution in advertising, talks about the shift from click-based metrics to the importance of awareness, and explains the challenges and opportunities in a post-cookie world. SHOWPAGE: https://www.ninjacat.io/blog/decoding-attribution-in-advertising © 2024, NinjaCat

Well, folks, this is it. 2024 is actually the year the cookie finally dies. No more reprieves. And that means you need to get really serious about the steps you need to take to build out the new data that tells you what's working, what's not, what to test, and where to invest. Jeff Greenfield,CEO at Provalytics, has done these deep dives with hundreds of clients, and came to the podcast armed to the teeth with advice and best practices about how to prepare for the cookie's funeral.

This is a free preview of a paid episode. To hear more, visit andrewsullivan.substack.comJeff is a TV journalist and author focused on politics, media, and culture. He's been a senior political correspondent for CBS, a senior analyst for CNN, and a political and media analyst for ABC News. He has authored or co-authored 13 books, including If Kennedy Lived, When Gore Beat Bush, and Then Everything Changed: Stunning Alternate Histories of American Politics.For two clips of our convo — on how dangerous a Trump reelection would be, and how Biden trapped us with terrible prospects against Trump — pop over to our YouTube page. Other topics: growing up in NYC; working on the RFK campaign in ‘68; leaving a lucrative consulting job for journalism; the populist appeal of Pat Buchanan; Newt's pivotal role in polluting politics; how Trump totalized the GOP; his cult following among evangelicals; why he won't be as restrained during a second term; the civil service in his crosshairs; how Haley and DeSantis failed to deploy dissenters who worked for Trump; Mike Lee's surrender as a constitutionalist; Mike Flynn wanting to use the military on Jan 6; the congressmen who didn't vote to impeach out of fear of death threats; our plummeting trust of institutions; Trump countering Jeb over “my brother kept us safe”; Trump priming his base to disbelieve any media reports; the “pathetic miscalculation” of the Resistance that he was finished; the Dems' lost opportunity to take seriously the concerns of his voters; Obama's firm stance on illegal immigration; why legal immigrants dislike open borders; how crime has “bedeviled” the Dems since the '60s; why non-white voters are moving toward Trump; Fetterman changing his tune as a progressive; protesters today don't understand civil disobedience like MLK did; Reagan as a “senior stud” compared to Biden; why Biden is stuck with Harris; how the Ivy League hearings could have been a “Sistah Souljah” moment for Biden; famous moments in debate history; people who could have been great presidents; and Jeff detailing many other counterfactuals from history.Browse the Dishcast archive for an episode you might enjoy (the first 102 are free in their entirety — subscribe to get everything else). Coming up: Jonathan Freedland on anti-Semitism and UK politics, Nate Silver on the 2024 election, Christian Wiman on resisting despair, Justin Brierley on his book The Surprising Rebirth of Belief of God, Jeffrey Rosen on the pursuit of happiness, George Will on Trump and conservatism, and Abigail Shrier on why the cult of therapy harms kids. Please send any guest recs, dissents, and other pod comments to dish@andrewsullivan.com.

Michael welcomes journalist Jeff Greenfield for a conversation on his Politico opinion piece "5 Scenarios for What Might Come Next in New Hampshire ." Original air date 18 January 2024.

When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses Verizon's Effie-winning 'how sweet the sound' campaign and more. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Why you should give to Operation Santa This Christmas season: https://www.uspsoperationsanta... Highlighting the Henry Viscardi School and Viscardi Center on Giving Tuesday : https://www.viscardicenter.org 1. Linking HVS then and now https://spreaker.page.link/TX6... 2. Joe Slaninka and Alex: https://youtu.be/rQhNOVq1xnM?s... Also on the Alex Garrett Podcast Network, what if Kennedy lived ? My thoughts on the book ‘If Kennedy Lived' by Jeff Greenfield. JFK's Assassination was the moment negative karma washed over America, and to this day that karma has not been rid of. We must band together as Americans to carry on the JFK legacy of peace and togetherness!

“One of the coolest things about magic is that one of the secrets of magic is that most humans, when we tend to try to solve a problem, we think in a linear fashion and as magicians, we quickly figure that out. So instead of going A to B to C, we just go A to C. We kind of skip steps, and that's how we're able to do things and outwit you.”Our guest,​​Jeff Greenfield is the CEO and Founder of Provalytics. His journey from a magician to a thought leader in the marketing and attribution space is nothing short of remarkable. He started his career as a magician and later became a chiropractor but returned to his passion for magic due to an injury.Jeff discusses the critical challenges marketers encounter when trying to measure the effectiveness of their multi-channel marketing campaigns. He emphasizes the growing need for advanced measurement tools, especially in a marketing landscape evolving under the influence of privacy regulations and the declining use of internet cookies. Jeff's insightful take on thought leadership as the power to drive industry progress, sharing valuable insights, and earning recognition is a recurring theme, showcasing his significant influence in the marketing and attribution sphere.Expert action steps: Exercise. You've got to get up and move everyday. You've got to eat better. Sleep. You've got to have eight hours a night, at least.Get an Attribution Certification for free, by going to his website: https://provalytics.com/.To learn more about Jeff, visit his website: https://jeffgreenfield.com/.Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

  Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member

Cookies crumbling? Marketing world trembling? Ready for the ‘cookie collapse’? Renowned attribution expert, Jeff Greenfield is here to ease your worries and arm you with the insights to navigate through this shift. In this episode, Jeff will share: – His in-depth understanding of attribution and the role of cookies. – Insights into the imminent ‘cookie…

For the fifth consecutive year I interview my father on his birthday. This year he's turning 80 and I surprise him with reflections and anecdotes by friends and colleagues from throughout his career, including Jeff Greenfield, Boz Scaggs, Jann Wenner, Michael Cuscuna, Phil Upchurch, Georgie Fame, Gil Goldstein, Janis Siegel, Jorge Drexler and many more! www.third-story.com www.patreon.com/thirdstorypodcast https://www.wbgo.org/podcast/the-third-story

Bob Shrum is a platonic ideal of a guest for this podcast…someone who, as a teenager, met JFK at the 1960 Democratic Convention and decades later worked as a strategist for several presidential candidates, big city mayors, Governors, and Senators. In this conversation, we talk his early passion for politics, the fortuitous chance to get his foot in the door as a speechwriter for a NYC mayor, how he connected with Senator Ted Kennedy and helped write his famous '80 Convention Speech, and Bob's 3 decades as a leading Democratic admaker and strategist – plus his current role as Director of the USC Center for the Political Future. IN THIS EPISODEBob's early interest and passion for politics…Memories of meeting JFK as a teenage volunteer at the 1960 Democratic Convention…Bob gets a foot in the door as a speechwriter for NYC Mayor John Lindsay…Bob's take on what makes for a good speechwriter…How taking the wrong job diverted Bob from politics from several years…How Bob entered the political orbit of Senator Ted Kennedy…Bob talks his role helping write Senator Kennedy's most famous political speech from the 1980 Democratic convention…Bob on what a Reagan vs Kennedy race might have looked like…Bob talks some of his early consulting clients including Senators John Glenn and Barbara Mikulski…Bob's longtime relationship with British Prime Ministers Gordon Brown and Tony Blair…Memories of presidential campaigns from Gephardt '88 to Gore '00 and Kerry '04…Bob talks hanging up his political spurs after the '04 campaign and his current role at the Center for the Political Future at the University of Southern California…Bob games out how he'd approach the 2024 election were he a Biden strategist… AND Bertie Ahern, Dick Aurelio, banging pots and pans, Ehud Barak, Don Beyer, Barbara Boxer, Brandeis University, Pat Buchanan, George W. Bush, butterfly ballots, Pat Caddell, Camden Yards, carousing and hijinx, Jimmy Carter,  Bob Casey Sr, Bill Clinton, Alan Cranston, Culver City, Ron DeSantis, Tad Devine, David Doak, Mike Donilon, East Los Angeles Junior College, Esquire Magazine, feedback loops, Diane Feinstein, Tom Foley, Orville Freeman, Jim Gilmore, giving up the ghost, Richard Goodwin, Jeff Greenfield, Averill Harriman, Kamala Harris, Hubert Humphrey, the Lexington Market, Joe Lieberman, Abraham Lincoln, John Lindsay, Douglas MacArthur, Mac Mathias, Kevin McCarthy, George McGovern, mind's ear, Amber Miller, Walter Mondale, Tom Morgan, Adam Nagourney, New Times, Tip O'Neil, Carey Parker, Reince Priebus, robot rules, Chuck Robb, Pierre Salinger, John Sexton, Jeff Shesol, Sargent Shriver, Shrumalot, John Smith, Steve Smith, Adlai Stevenson, Bob Squier, Suite 9300, Laurence Tribe, Harry Truman, Tommy Tuberville, Mark Warner, Cornel West…& more!

When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses Verizon's Effie-winning 'how sweet the sound' campaign and more. Show NotesConnect With: Jeff Greenfield: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.