Podcast appearances and mentions of kate dileo

In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors.=================================================================Best Moments:(01:02) Introduction of Kate DiLeo and her expertise in branding(01:48) Kate's journey into the branding industry(04:50) The importance of taglines in brand messaging(06:48) Why having a tagline is essential for businesses(09:12) Steps to create an effective brand message(11:28) Challenges of articulating multiple services in brand messaging(13:43) How to assess if your brand messaging needs improvement(16:35) Where to find Kate DiLeo and her content=================================================================Guest Bio:Kate DiLeo is the international best-selling author of "Muting the Megaphone" and a top-rated speaker at Inbound. With over a decade of branding experience, Kate has worked with 350+ companies using her unique "brand trifecta" formula. Her approach focuses on helping businesses clearly articulate what they do, solve problems effectively, and differentiate from competitors, all to drive revenue and engagement.=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

We're constantly hearing about the importance of storytelling in B2B, but Kate DiLeo, a brand strategist specializing in brand positioning and messaging, wants marketers to stop telling stories. Kate joins host Klaudia Tirico on the podcast today to dive into the importance of authenticity and conversation over storytelling, using her proprietary method to teach organizations how to write compelling brand pitches. She's going to take the B2BMX stage in Scottsdale this year to host a workshop that digs deeper into her "brand trifecta" methodology and focuses on the difference between storytelling and conversation in brand messaging. Don't miss this lively conversation to get a sneak peak into what to expect at B2BMX this year, plus learn:Why brand is the path of least resistance to revenue and should involve the CEO, heads of sales, and marketing; How to communicate a clear promise to solve a problem and differentiate from competitors; How companies like Go Nimbly simplified their messaging from generic to more direct and engaging; and The importance of solidifying a brand's tone of voice and personality to make it authentic and consistent. RELATED LINKS: Learn more about Kate DiLeo here.Connect with Kate on LinkedIn.Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. Register for B2BMX West and get 15% off by using the code: MXPOD15Follow us on LinkedIn and X.

On this special episode of TTL, live from INBOUND, Savage dives deep on all things brand with Kate DiLeo, founder of The Brand Trifecta, and explores why simple messaging can land you more customers.Links to Learn More:Follow Kate DiLeo on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple! Leave us a review on Spotify!

Tired of your brand message falling flat? We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales.

Kate DiLeo is the Founder and CEO of Kate DiLeo Branding and its sister company The Brand Trifecta. She and Tom Ralser, Principal, Convergent Nonprofit Solutions, discuss how organizational value propositions help position nonprofit organizations for fundraising campaigns. Kate DiLeo is a dynamic and seasoned speaker whose vibrant personality, robust expertise, and pragmatic approach shine from stage. She brings a fresh lens to the topic of branding by delivering practical yet powerful content that audiences can immediately apply to their personal and organizational brands. Visit her website for more information.

 In this episode of The Claw, Eric delves into brand strategy with Kate DiLeo, founder of The Brand Trifecta. Kate shares her journey from pursuing a PhD in linguistic anthropology to becoming a successful brand architect. She discusses her innovative Brand Trifecta methodology, focusing on authentic messaging that drives customer conversion. Join Eric and Kate as they explore the synergy between sales and marketing, the importance of a unified message, and the challenges of maintaining brand consistency. Kate offers practical advice on identifying target audiences, refining messages, and navigating revenue operations. To connect with Kate, click here: https://www.linkedin.com/in/katedileo/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg

Are you focused on the right things on social media? Or are vanity metrics keeping you up at night? In this episode, we take a deep dive into what's really important on social media for brands with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta. Full Episode Details Join us for an insightful chat with Kate DiLeo, CEO and Brand Architect of The Brand Trifecta, as she shares practical tips for building an authentic brand presence on social media. With a unique background in sales, Kate brings a fresh perspective to brand building on social media. We hear her approach to creating meaningful and real content that reflects her brand voice on LinkedIn and why she chooses to focus on only two platforms for her content. Kate explains that while it's easy to get caught up on vanity metrics, social pros need to focus on what really matters – being real and connecting with people. She also recommends finding a niche and keeping your content laser-focused rather than trying to talk to everyone. Hear her thoughts on AI, running events, and how she came to write her book, ‘Muting the Megaphone.' In This Episode: 2:50 - How Kate moved from sales to social 6:05 - How Kate built her brand methodology 8:30 - The importance of developing a clear brand voice 10:41 - Kate's advice for focusing on LinkedIn as your go-to platform 12:45 - How she finds balance between her real and professional lives on social media 14:37 - AI's impact on brand building 18:23 - Why finding your niche is key 20:21 - The importance of knowing what to say no to 21:45 - How to start building your brand on social 24:27 - Kate's experience of running events 26:10 - Kate's approach to cultivating her network 27:31 - Kate shares details about her current and upcoming book 31:20 - How leaders who can reflect on what's holding them back 34:01 - Kate's top tip for aspiring social pros Resources Download ICUC's Data-Driven Personalization Report Connect with Kate on LinkedIn Follow Kate on Instagram Visit SocialPros.com for more insights from your favorite social media marketers.

Struggling to craft brand messaging that converts?  This episode of The Unified Brand Podcast is your secret weapon! We dive deep with Kate Dileo, Founder of Accidental Brand Strategist and author of the #1 international bestseller,"Muting the Megaphone." Kate unveils her powerful Brand Trifecta framework, a three-step formula for crafting concise, audience-centric messaging that resonates with your ideal customer.  Learn how to ditch the jargon, focus on benefits, and leverage storytelling to create a brand message that drives sales and builds loyalty. This episode is for you if: You're tired of generic marketing messages that fall flat. You want to understand your target audience better. You're looking for a clear, actionable framework to craft compelling brand messaging. Tune in and discover the messaging magic that will unlock your brand's full potential! ------------------ Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Visit www.EAInterviews.com/KateDiLeo for episode-specific show notes & www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: 

Do you struggle turning your expertise into compelling messages? My guest on The Hero Show, brand architect Kate DiLeo, shares her framework to help you craft an effective brand story. Learn Kate's “The Brand Trifecta” method to clearly communicate what you do, how you solve problems, and why you're different—so you magnetically attract ideal prospects. Kate explains why leading with story can overwhelm buyers and shares actionable strategies to get prospects to opt-in for more. Whether you need to create an elevator pitch or rewrite your website copy, this conversation provides practical tips to turn your message into revenue. Don't miss out!

In this episode of the Business Growth Hacks podcast, Kate DiLeo shares her insights on effective brand storytelling and messaging strategies to drive conversions. She emphasizes the importance of crafting a clear and compelling brand narrative that resonates with prospects and guides them through the buyer journey.Key Points:Brand as a Conversation:Kate emphasizes that brand storytelling should not be a one-way monologue but rather a conversation that engages customers and addresses their needs at each stage of the buyer journey.The Brand Trifecta:Kate introduces her Brand Trifecta philosophy, which focuses on three key elements—tagline, value proposition, and solution presentation—to create a compelling brand narrative that leads to conversions.Simplifying Messaging:Kate advocates for concise and impactful messaging on websites, using headlines effectively, and structuring content logically to guide visitors seamlessly through the brand experience.Customer-Centric Approach:Kate stresses the importance of putting the customer at the center of the brand story, addressing their pain points, and offering solutions that resonate with their needs and preferences.Quotable Moments:"Brand is all about a conversation where you bring them down the buyer journey based on buyer's psychology.”"Your homepage being your prime real estate, less is more. I want people to look at my homepage and click to go to the next step.”"Business is a conversation and not a transaction. Most businesses struggle to create conversations that convert."Links Mentioned in Today's Episode:Kate DiLeoKate DiLeo on LinkedInMuting the MegaphoneBuilding a StorybrandAndrew Brockenbush on TwitterBeefy Marketing

We're just days away from the 2024 B2B Marketing Exchange and the team is buzzing around to put the icing on the event planning cake. To get our B2B community hyped for the event, co-host Klaudia Tirico chatted with a first-time speaker and new member of the B2BMX family Kate DiLeo. Kate is a brand strategist, consulting, speaker and all around super woman who has built the ultimate formula for building a winning brand pitch. She believes that "brand is the path of least resistance to revenue" and works with companies to create a brand that positively impacts the bottom line. In this special B2BMX preview episode, Klaudia and Kate chat about all things — you guessed it — BRAND! Specifically, they discuss the ins and outs of Kate's "Brand Trifecta," a specific set of statements that are key to a brand pitch. Other topics of discussion include: The brand versus demand debate; How marketers can strike the right balance between brand and demand and what it takes from the brand side; The criteria for a solid brand team; Why it's not a sales and marketing issue, but a brand issue; and Sneak peeks into Kate's upcoming Workshop and Breakout session at B2BMX! RELATED LINKS: Learn more about Kate DiLeo here. Get your copy of Kate's book "Muting The Megaphone" here.Follow us on LinkedIn and Twitter.Register for the B2B Marketing Exchange in Scottsdale, Ariz. (It's not too late!)

ABOUT TOGETHER DIGITALWe are a national community of influential women in digital – who choose to share their knowledge, power, and purpose by coming together to make meaningful connections and deeper conversations happen so we all move forward, faster.Join the movement.ABOUT THE LOUNGELooking for more purpose, fulfillment, and professional and personal development?Be a part of our LIVE podcast audience and end your week with Together Digital's Chief Empowerment Officer, Amy Vaughan as she hosts authentic conversations with women in digital who wish to see change or be the change within their industry.Register now and reserve your seat.THIS WEEK'S TOPIC:Stories don't compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.Discover the untold secrets behind a brand that doesn't just whisper, but roars in the marketplace! Join me, Amy Vaughn, as I sit down with the unstoppable force in branding, Kate DeLeo. Together, we unravel the misconceptions that trap so many businesses in a cycle of mediocrity. Forget the tall tales you've heard; it's not about storytelling—it's about sparking conversations that lead to registers ringing. Tune in as Kate breaks down her brand trifecta formula, revolutionizing the way you approach potential clients and transforming your messages into irresistible sirens of sales.We dissect the myths that could be stifling your growth, and Kate reveals how authenticity isn't just a buzzword—it's your ticket to a clientele that cherishes what you alone can offer. For the women entrepreneurs listening, we shine a light on the power of owning your unique qualities, and how saying 'no' can sometimes be the loudest 'yes' to skyrocketing your success. Whether you're crafting a tagline or curating your brand's entire image, our conversation is a goldmine of insights on creating a brand message that doesn't just speak to your audience but speaks them into action.LINKSKate's LinkedInBrand TrifectaKate's WebsiteBuilding a Story BrandMuting The MegaphoneSponsored by: COhatchCOhatch is a new kind of shared work, social, and family space built on community. Members get access to workspace, amenities like rock walls and sports simulators, and more to live a fully integrated life that balances work, family, well-being, community, and giving back. COhatch has 31 locations open or under construction nationwide throughout Ohio, Indiana, Florida, Pennsylvania, North Carolina, Georgia, andSupport the show

Kate DiLeo is the Founder and CEO of The Brand Trifecta, the leading platform assisting thousands of organizations in building their brands by attracting more prospective clients, users who click, and an audience that buys. Her exceptional ability to develop a winning brand pitch for outbound sales was the driving force behind her successful career in branding. Kate has imparted her knowledge to over 300 global clients across more than 20 industries, teaching them how to craft a compelling brand pitch. She is also the internationally best-selling author of the book Muting the Megaphone and a distinguished speaker at some of the world's most prominent marketing conferences. Additionally, she provides direct mentorship to startups through various global accelerator programs.   In this episode… In today's hyper-competitive business landscape, offering a great product or service does not guarantee success. To achieve long-term viability and maintain a competitive edge, businesses must prioritize the development of robust brand messaging. Can creating a distinctive brand identity that speaks to your target audience make all the difference? Seasoned brand strategist Kate DiLeo says it's crucial to have a powerful brand message that resonates with your target audiences and sets you apart from the competition. Your brand message should communicate your unique value proposition, establish trust with your prospects, and ultimately convince them to choose you over other options in the market. Creating a winning brand message is easier said than done because it requires a deep understanding of your target audiences, your unique strengths, and the competitive landscape in your market. Kate explains how experts can quickly and effectively assist in developing a brand messaging strategy that speaks directly to your target audience and positions you as the go-to business in your particular industry. In this episode of the Quiet Light Podcast, Pat Yates sits down with Kate DiLeo, Founder and CEO of The Brand Trifecta, to discuss how entrepreneurs can thrive and set themselves apart through strategic brand messaging. Kate talks about how to approach brand messaging, how leveling up your messaging creates an impact, the Trifecta methodology, and how e-commerce entrepreneurs can simplify their messaging.

Join me for a fascinating conversation with Kate DiLeo, a renowned brand architect, #1 international bestselling author, and the visionary behind The Brand Trifecta. Delve into the world of branding as we discuss the importance of genuine conversations with clients, contrasting it with mere one-sided communication. We talk about branding, cringeworthy conversations, how Kate looks at content marketing in general and how to measure the results of your conversations. Connect with Kate Website https://katedileo.com LinkedIn https://www.linkedin.com/in/katedileo/

This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging. So that is, of course, what we are talking about today.We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand. Tune in as we talk about: [00:00] Welcome Kate DiLeo![02:10] How do you define brand?[04:16] How did Kate start to build a SaaS (software as a service) brand technology?[06:28] Are there differences in the approach to building a personal brand vs a company brand?[08:00] What about B2B or B2C, is there a difference in the brand messaging there? [09:50] How does a brand get the consumer to ask "Who am I?"[12:05] Where does brand messaging fit in with your overall marketing content?[14:44] What do brands need to have in order to have a strong brand message[17:03] When did brands shift from being aspirational to being real and relatable?[20:10] Let's talk about becoming a personal brand inside of an organization[22:55] How did Kate start her personal brand?[28:05] What is the most effective way to get your brand message out there?[30:18] Catch up with Kate DiLeoContact Kate DiLeoWebsite: https://katedileo.com/Linkedin: https://www.linkedin.com/in/katedileo/Instagram: https://www.instagram.com/katedileo/Show Linkshttps://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeoFollow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.

Mastering the art of sales isn't about pushing products but about creating value and building relationships. Yet so many organizations struggle to create brand conversations that get more customers to the table and actually convert. How can you align brand marketing and sales to drive more of these conversions? To help us answer these questions, we speak to Kate DiLeo, CEO and Founder of The Brand Trifecta and bestselling author of Muting the Megaphone. Her innovative approach to branding simplifies the sales pitch, focusing on what the company does, how it can solve a problem, and what sets it apart from the competition. She has empowered countless organizations to create brands that not only attract prospects but also convert them into engaged users and loyal customers. In this conversation, Kate discusses the crucial elements of successful branding and sales strategies, including the importance of focusing on a target audience and honing in on a clear, concise message to engage prospects effectively. Kate's insights shed light on the pitfalls of traditional sales approaches and highlight the need for a more human-centric, value-driven mindset in the sales world. Resources: Kate's LinkedIn: https://www.linkedin.com/in/Katedileo Follow Kate on Twitter: @KateDiLeo Learn more about Kate: https://katedileo.com/

Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audience. In this edition of the Knucklehead podcast, Stephen is joined by Kate DiLeo. Successful in building a winning brand pitch for outbound sales, Kate talks about how she transitioned from academia to sales and eventually became a bestselling author and founder of a brand strategy firm. She also explores the importance of building a strong brand strategy and how it can help businesses grow. Kate DiLeo is the Founder of The Brand Trifecta, an interactive brand-building program that has empowered thousands of organizations to build brands. An "accidental brand strategist" who originally intended to pursue a PhD in Anthropology, Kate discovered the power of branding during her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. The Brand Trifecta is rooted in her firm belief that brand is the path of least resistance to revenue. Kate is also a #1 International bestselling author who teaches at some of the world's premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.Enjoy! In This Episode02:10 - Kate's story of how she accidentally became a brand strategist.07:28 - The true meaning of a brand.09:50 - What Kate learned in the early years of her career.14:23 - The most common mistakes businesses make.17:37 - How Kate thrived as a branding strategist.19:01 - Kate's consulting, book, and tech product offerings. Favorite Quotes02:19 - "I don't think a lot of us, as entrepreneurs and leaders, have this perfectly straight line in our careers. We've had a lot of circumstantial, really interesting opportunities that lead us to where we are." - Kate DiLeo05:51 - "Brand is the promise of who we say we are and the value we deliver. It's a language, and it's the power of language that ultimately leads to the path of least resistance to revenue."- Kate DiLeo07:38 - "A brand is the first 15 seconds of any conversation, sales or marketing conversation. It's the homepage of your website, the first five seconds of an ad, the lead-in for your email, or what you say in the Zoom room. It's the first few things that somebody wants to know." - Kate DiLeo10:26 - "The biggest downfall I used to make early on was that I would go write brand with marketing and marketing only. That is the dumbest thing ever because a brand is held by not only marketing but also the C-suite team or the founder and sales." - Kate DiLeo11:01 - "A brand is the glue that holds sections of the organization together. It's the singular message that everybody is speaking in the organization — what we do, how we solve our customer's problems, and how we're different." - Kate DiLeo Connect with Kate DiLeo:LinkedInThe Brand TrifectaWebsite Connect with Knucklehead Media Group:WebsiteFacebookTwitter • Knucklehead Media Group is your "push button" for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours. Click here for more episodes of the Knucklehead Podcast

SEASON: 3 EPISODE: 9Episode Overview:Today's digital economy has turned us into bullish broadcasters. We shout as if we are holding a megaphone in our hands, blasting out a multitude of messages, hoping to catch our prospects' attention. We are equally inundated with messages that yell right back. All of this noise is in the name of storytelling.Stories don't compel people to buy, conversations do. And to help us develop and implement a winning brand strategy is International best-selling author, speaker and coach, Kate DiLeo.Guest Bio: Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top brand building platform that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy.Kate's approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert!Resource Links:Website: https://katedileo.com/Product Link: https://brandtrifecta.com/Insight Gold Timestamps:03:10 We have humans who are already so overwhelmed05:11 Your brand is the path of least resistance to revenue06:02 You talk about provocative messaging and why it works06:36 There's a huge difference between being pretentious and provocative07:43 At the very tip top of that triangle is what I call that Brand Trifecta09:16 Have your tagline and your value proposition statement above the fold of the page12:38 Storytelling does have its place15:17 People intrinsically know so quickly16:34 We want to try and activate the “I get you” moment19:02 We make decisions based on emotion first20:12 What we're talking about is dissemination of our target audiences22:32 Great brands do not speak to everybody24:23 Who said you have to go after everybody?26:16 What did you learn from his business style?27:52 95% of the time you're not dealing with what we call a full rebrand30:04 If your brand were a person, who would it be?31:52 Consumers want to get to the pointConnect Socially:LinkedIn: https://www.linkedin.com/in/Katedileo/Instagram: https://www.instagram.com/katedileo/Email: kate@katedileo.comSponsors: Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/Resources: https://becomingpreferred-podcast.com/resources/Next Episode: Category Design - The Key to Competitive Advantage with Kevin Maney!

This week on the Digital Velocity Podcast, Kate DiLeo of The Brand Trifecta joins Erik and Tim to discuss how to create a powerful brand that converts through messaging that promotes conversations. https://www.digitalvelocitypodcast.com/episodes/52-creating-a-powerful-brand-that-converts-kate-dileo  

Kate DiLeo is a brand architect and #1 international bestselling author whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.    Want to find more from Kate? Check out… www.katedileo.com Want more Business Choreography?  Check out… Website: Bizchoreo.com Growth Strategy Analysis Call: https://calendly.com/business-choreography/analysis BC Group: https://bizchoreo.com/group  

Crafting Brands Kate DiLeo, The Brand Trifecta   – The Sharkpreneur podcast with Seth Greene Episode 962 Kate DiLeo Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta. She is also an “accidental brand strategist” who discovered the power of branding in her first sales job. In the pursuit of making quota, Kate realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. Kate therefore threw out the complex sales scripts and instead delivered a simple pitch that shared what she did, how she could solve someone's problem, and how she differed from the competition. The message worked because it gave prospects all the information they needed to take the next step. The success in Kate's sales job was the catalyst for her career in branding, and it is this same brand pitch that she now teaches through The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. When she is not partnering with clients to build brands that win more work, Kate teaches at some of the world's premier marketing conferences and directly mentors startups through more than a dozen global accelerator programs.   Listen to this informative Sharkpreneur episode with Kate DiLeo about the power of branding. Here are some of the beneficial topics covered on this week's show: - How entrepreneurs should learn the art of delivering a systematic brand pitch. - Why building brands requires crafting effective pitches. - How an effective pitch doesn't overwhelm potential clients with too much information. - Why finding ways to generate passive revenue is important for any business venture. - How it's valuable to document processes and create a brand play book to create consistent results.   Connect with Kate: Links Mentioned: katedileo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Kate DiLeo is a brand architect, #1 international bestselling author of Muting the Megaphone: Stop Telling Stories and Start Having Conversation, and the founder of The Brand Trifecta, the top branding SaaS product that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate's approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Click here to purchase Muting the Megaphone. Learn more about your ad choices. Visit megaphone.fm/adchoices

Get ready to bid farewell to confusing and ineffective storytelling as Jeff Mains sits down with the brilliant brand architect and one of the number one bestselling authors, Kate DiLeo. She discussed the concept of the brand trifecta, its significance beyond a catchy tagline and she firmly believes that a brand is the secret path to unlocking revenue effortlessly. Kate shows us the way to deliver a simple yet provocative message that tells prospects exactly what you do, how you solve their problems, and what sets you apart from the competition.Don't miss out on this invaluable advice from Kate as she empowers us to unleash the full potential of our brands and drive growth like never before.Key Takeaways[00:01:38] - Brand reputation as a compass[00:08:02] - Importance of brand for SaaS companies[00:11:15] - The brand trifecta[00:16:00] - Buyer psychology and engagement and building brands that win more work[00:20:30] - Brand messaging is crucial for capturing attention and generating interest in your product or service[00:27:05] - Easier sales with buyer psychology[00:30:26] - Brand conversation is more effective than brand storytelling[00:36:41] - Niche targeting and audience analysis[00:41:03] - Tailor your messaging to your target audience[00:44:14] - Winning stakeholders with compelling messaging[00:46:19] - Pre-selling increases sales efficiency[00:51:29] - Your brand is a living, breathing thingTweetable Quotes"And so it's really that if you can kind of envision your brand is like the tip top of what you state when you walk into the room to compel somebody to want to know more." - 00:09:27 Kate DiLeo"That's what this is all about, is bringing people to the point of conversion through brand conversation." - 00:11:17 Kate DiLeo"Until psychologically somebody knows what you do, tagline, how you solve their problem, value prop, how you're different, differentiator statements." - 00:24:59 Kate DiLeo"It is your job to convert the ones who have the highest probability of buying and most deeply will resonate with your message." - 00:35:03 Kate DiLeo"Your goal is to kind of almost put the roof on the house with the top-level brand trifecta that can serve everybody and compel everybody enough, compel them enough to take the next step, which is to go into their next page." - 00:43:23 Kate DiLeo"Instead of you having somebody just a curious cat trying to get on a call with you, if that person's serious enough to get four to five people in that room, that's a high probability buyer right there." - 00:45:20 Kate DiLeo"A foundational requirement is brand reputation." - 00:01:38 Jeff MainsSaaS Leadership LessonsBranding is more than just logos and graphics. It is about the message and promise a company puts forth. SaaS companies should focus on conveying their unique value proposition and how they are different and better than the competition.Brand reputation is crucial for long-term success in the SaaS industry. It acts as a compass that directs trust and credibility in the marketplace. Building a strong brand reputation requires delivering exceptional experiences, investing in client success, and effectively articulating brand value.The value proposition is crucial for message and audience attraction. Create conversations, that resonate with your audience.Authenticity and candor in branding are key. Customers easily spot fakeness. Focus on converting those who resonate with your message, not convincing everyone.Identifying the ideal customer and understanding their deep pain points is crucial. SaaS companies should...

“Remember that the goal of your brand is to be the path of least resistance to revenue.” In Season 5, Episode 29 of the Boss Uncaged Podcast, S.A. Grant sits down with the Founder, Brand Architect, and Author of Katie DiLeo Branding, Kate DiLeo.

In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Discover how to unlock the potential of your brand identity and create a unified go-to-market messaging strategy that resonates. Kate shares her insights on developing an authentic branding approach that encourages sales and marketing teams to work collaboratively. Learn about navigating different communication styles among team members and how to effectively update sales materials to reflect your simplified messaging. Throughout the discussion, Kate emphasizes the need for striking a balance between providing a framework for sales reps and allowing them the freedom to infuse their personality into the brand messaging.  

Do you ever feel like you are struggling to connect with your customers? Or maybe you feel like you cannot find them no matter where you look… This week Kate DiLeo and I tackle these issues and more with our deep dive into my favorite topic: branding! And no, we do not discuss logos and colors, those are best left to experienced graphic designers after you develop your brand. Kate and I delve into the details of:  The Brand Trifecta: What do you do? How do you solve my problem? How are you different or better than the rest? How most companies get caught up on storytelling rather than building a conversation with their customers. Understanding that your goal in sales should be converting, not convincing. Knowing your ideal customer inside and out! What are they, and what are they NOT? Protecting your mental and emotional energy as an entrepreneur, and how that translates into business and which customers you attract. The importance of your personal brand! To learn more about the Brand Trifecta, and how to create brand conversations, tune in on your favorite listening app, on the website, or watch it on YouTube! About Kate DiLeo Kate DiLeo is a brand architect and #1 international bestselling author whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition.  Connect with Kate LinkedIn: www.linkedin.com/in/katedileo Email: kate@katedileo.com Website: www.katedileo.com Kate's book: Muting the Megaphone Learn more about your ad choices. Visit megaphone.fm/adchoices

John Asher interviews Kate Di Leo, a branding and messaging strategist, about the role of marketing in driving revenue for companies. They discuss how marketing and sales need to work together in tandem with aligned messaging to generate more qualified leads, increase close rates, and shorten sales cycle times. Kate emphasizes the importance of understanding the buyer's persona, particularly their pain points, and crafting messaging that speaks directly to those concerns. She also discusses the trend of marketing becoming more ascendant in B2B companies, with marketers taking a more active role in revenue operations and leading the conversation at the table. In terms of marketing tactics, Kate stresses the value of creating conversations that convert, rather than simply broadcasting messages through megaphone marketing. She notes that video and podcasting are effective methods for creating conversations, but that face-to-face interactions should not be overlooked, whether in-person or through digital channels. Ultimately, Kate's methodology is geared towards founder-led organizations or C-suite leaders who are looking to align their marketing and sales efforts to drive revenue growth. Links from this episode: Kate DiLeo on LinkedIn Kate DiLeo's webiste John Asher on LinkedIn ASHER STRATEGIES  

There are a lot of brands in any industry today. Some brands die in a few years while some stay relevant for hundreds of years. The whole domain of branding and advertising has changed a lot in the last few years, and it's evolving at a very fast pace. Brands need to do a lot of research and spend a lot more money and a lot more efficiently to go from lead to conversion. Today we talk to Kate about how a brand can find its niche and stray relevant in the long term. About Kate DiLeo I am an “accidental brand strategist” who originally intended to pursue a Ph.D. in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job. I overcame, honed my craft, and went on to successfully manage millions in the pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

So many people these days are doing what you call "megaphone marketing." They shout nonstop from rooftops, thinking they're the only ones screaming. Although these marketers assume everybody will hear and eagerly listen to them, this is far from the truth. Instead of giving everything at once to your customers, it is much better to serve as their guide along the way. Take a minute to really understand your brand, why you're selling, and why your target market must buy from you. Join Ben Baker as he talks to brand architect and #1 international bestselling author Kate DiLeo. Learn how to step away from the ineffective yet tedious megaphone marketing and adopt the more engaging conversational marketing. Find out how to determine your niche and use your brand to reflect your authentic self!

Did you know that "Brand" is the path of least resistance to revenue?In business, making money is hard. Bad branding makes it really hard.Here it is in Kate's own words: "That pitch, which I call, 'The Brand Trifecta,' is rooted in my firm belief that brand is the path of least resistance to revenue"Marketing and Branding expert Kate DiLeo makes it easy for you to attract the top tier clients - AND the best partners that only your brand is made for.STOP telling stories with your investors and partners. START having CONVERSATIONS. Check out Kate's book as well!https://katedileo.com/book/Kate's Profilelinkedin.com/in/katedileoWebsitekatedileo.com (Company)Emailkate@katedileo.comLive free. Get Educated. Master Your Money. Subscribe to our Podcast here! https://investingstuffyoushouldknow.buzzsprout.comYoutube Videos now up as well! Subscribe here:https://www.youtube.com/channel/UC1kV60Yxx4ntgLqAwOCR1Pg

  Welcome to Engineer Your Success Podcast with Dr. James Bryant!    Kate DiLeo is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate's Amazon bestselling book, Muting the Megaphone: Stop Telling Stories and Start Having Conversations.    [00:31 - 07:12] Opening Segment Kate is a brand strategist and accidental brand strategist. She talks about how the market crashed and she had to get a job to pay off her undergraduate debt. She found a job in sales and recognized the power of delivering a simple, provocative brand pitch. She then transitioned into marketing and worked with a variety of industries, including construction. Engineering construction firms are facing challenges such as the need to meet new people and the shift in leadership and workforce.   [07:12 - 13:55] How to communicate your brand message to both your customers and employees Kate adds that Businesses should know how to be able to communicate their brand message to both their customers and their employees effectively.  in order to maintain a strong presence  and keep customers happy. A brand's message should be simple, practical, and relevant to the audience. Leading from a place of desperation (i.e. trying to convince the wrong people to buy) will ultimately lead to negative consequences for the company, such as decreased revenue and lost customers. Leading from a place of invitation (i.e. being critical about who you serve and what you offer) will result in more high probability to buy your product.   [13:55 - 20:14] Kate Has Actually Spoken: Tips for Revamping Your Marketing Kate has some advice for those wanting to improve their marketing and messaging. There is a fear of change, but it's important to overcome this  Focus on what is best for the company. Own your expertise and stand confidently in what you know. Narrow down your target audience and write a message that resonates with them. [20:15 - 22:25] Closing Segment Follow Kate  links below Parting Notes   Resources Mentioned:    Muting the Megaphone: Stop Telling Stories and Start Having Conversations   You can learn more about Kate DiLeo by visiting her site at www.katedileo.com Or get her books from Amazon   Sponsors:   Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James   Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.   If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!   Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.   Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you.   You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.   Important Resources to Note:   Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast. Tweetable Quotes:   “Even though everybody can buy from you, not everybody will and that is okay. Your revenue generation and growth are hinging upon your ability to niche in and do a dang good job serving one or two groups. Over time, as they buy more from you, other people will notice and they'll want it. Then you'll have the revenue to go and talk to those people and build market share.”   Kate DiLeo   “Understanding the different words and how you can use those words to really convey the message, connect with people and draw them into having that conversation.”    Dr. James Bryant    

  Welcome to Engineer Your Success Podcast with Dr. James Bryant!    Kate DiLeo is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate's Amazon bestselling book, Muting the Megaphone: Stop Telling Stories and Start Having Conversations.    [00:31 - 07:12] Opening Segment Kate is a brand strategist and accidental brand strategist. She talks about how the market crashed and she had to get a job to pay off her undergraduate debt. She found a job in sales and recognized the power of delivering a simple, provocative brand pitch. She then transitioned into marketing and worked with a variety of industries, including construction. Engineering construction firms are facing challenges such as the need to meet new people and the shift in leadership and workforce.   [07:12 - 13:55] How to communicate your brand message to both your customers and employees Kate adds that Businesses should know how to be able to communicate their brand message to both their customers and their employees effectively.  in order to maintain a strong presence  and keep customers happy. A brand's message should be simple, practical, and relevant to the audience. Leading from a place of desperation (i.e. trying to convince the wrong people to buy) will ultimately lead to negative consequences for the company, such as decreased revenue and lost customers. Leading from a place of invitation (i.e. being critical about who you serve and what you offer) will result in more high probability to buy your product.   [13:55 - 20:14] Kate Has Actually Spoken: Tips for Revamping Your Marketing Kate has some advice for those wanting to improve their marketing and messaging. There is a fear of change, but it's important to overcome this  Focus on what is best for the company. Own your expertise and stand confidently in what you know. Narrow down your target audience and write a message that resonates with them. [20:15 - 22:25] Closing Segment Follow Kate  links below Parting Notes   Resources Mentioned:    Muting the Megaphone: Stop Telling Stories and Start Having Conversations   You can learn more about Kate DiLeo by visiting her site at www.katedileo.com Or get her books from Amazon   Sponsors:   Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James   Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product.   If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success!   Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions.   Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you.   You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life.   Important Resources to Note:   Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast. Tweetable Quotes:   “Even though everybody can buy from you, not everybody will and that is okay. Your revenue generation and growth are hinging upon your ability to niche in and do a dang good job serving one or two groups. Over time, as they buy more from you, other people will notice and they'll want it. Then you'll have the revenue to go and talk to those people and build market share.”   Kate DiLeo   “Understanding the different words and how you can use those words to really convey the message, connect with people and draw them into having that conversation.”    Dr. James Bryant    

This episode of #TBNE features the Amazon Best Selling Author and #AccidentalBrandStrategist, Kate DiLeo and we sit down and talk about her work and her book ‘Muting the Megaphone'. Kate and Rob met virtually during the early days of the pandemic and have become good friends so this was a fun episode to record. Kate shares her tactical advice on how to build your brand, how to leverage personal vs professional brands, and how to mute the megaphone and create a brand that resonates with your buyers and audience. This is a very tactical and fun episode, so check it out, and get your copy of Kate's book today!Don't forget to subscribe and leave a review.Connect with Kate:Social handles: https://www.linkedin.com/in/katedileo/www.katedileo.com Get the Book:  https://katedileo.com/book/Connect with Rob:www.robnapoli.comwww.linkedin.com/in/robnapIG: @robnapoli.riseupShow Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.comCreative Director: Maxim Sokolov, www.maximsokolov.com Special offer for #BearNation listeners who are interested in trying Brilliantly Warm (https://www.brilliantly.co/), use this 10% off discount code WELCOME10.We have teamed up with Phin, a social impact company, to give back for each episode to the communities that we serve. To learn more or get involved with Phin for your company, visit: https://www.phinforgood.com/

Welcome to Engineer Your Success Podcast with Dr. James Bryant.  Today's episode talks about Marketing and Messaging and how to clarify your message to the point where it can grab the attention of your audience. Dr. James also shares their Success on Ramp session for tonight, and invites you to join future Ramp events! And how this helps you be prepared and precise in marketing your product to your customers.  [00:30 - 07:31] How to Clarify Your Message to Capture Attention The Success on-ramp event is a complimentary event where like-minded people can achieve their goals. This week's episode is focused on marketing and messaging and how to concisely communicate the value proposition or problem to the audience. The next few week's episodes feature interviews with three business owners in the marketing space. Such as Karen Morgan, Kate DiLeo, Sarah Banowetz The goal of this episode is to help individuals succeed in business and life by learning to tell their stories or talk about their products in a way that grabs attention. [07:32 - 14:44] Marketing materials that focus on the customer's problem instead of the product's Dr. James shares how he enters the marketing space. A few years ago, Dr. James, went through some training to get a business coach certification. As part of that certification, one of the things that we went through was building, a storied brand marketing framework. This framework is built around inviting your customers into a story where your customer is the hero. Your company is the guide that comes alongside the hero and helps them.  [14:45 - 22:05] The 60 Second Solution to Being Memorable Dr. James attended the American Association of State Highway Transportation Officials Committee on Maintenance. At this annual meeting, there are representatives from across the country who come to discuss highway maintenance. The vendors and sponsors are given time to talk about their company to the whole group. One company nailed it by using their time to describe exactly who they were, what they provided, and why you needed to use their product. Giving you an idea of their solution as they addressed the problem and the value that you received with their product. [22:06 – 24:57] Closing Segment Parting Notes Follow us! Links Below Sponsors: Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product. If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success! Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions. Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you. You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life. Important Resources to Note: Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast Tweetable Quotes: “It's not just about your product, but it's about your customer and the issues that your customer face and the customer's view of your product.” - Dr. James Bryant

Welcome to Engineer Your Success Podcast with Dr. James Bryant.  Today's episode talks about Marketing and Messaging and how to clarify your message to the point where it can grab the attention of your audience. Dr. James also shares their Success on Ramp session for tonight, and invites you to join future Ramp events! And how this helps you be prepared and precise in marketing your product to your customers.  [00:30 - 07:31] How to Clarify Your Message to Capture Attention The Success on-ramp event is a complimentary event where like-minded people can achieve their goals. This week's episode is focused on marketing and messaging and how to concisely communicate the value proposition or problem to the audience. The next few week's episodes feature interviews with three business owners in the marketing space. Such as Karen Morgan, Kate DiLeo, Sarah Banowetz The goal of this episode is to help individuals succeed in business and life by learning to tell their stories or talk about their products in a way that grabs attention. [07:32 - 14:44] Marketing materials that focus on the customer's problem instead of the product's Dr. James shares how he enters the marketing space. A few years ago, Dr. James, went through some training to get a business coach certification. As part of that certification, one of the things that we went through was building, a storied brand marketing framework. This framework is built around inviting your customers into a story where your customer is the hero. Your company is the guide that comes alongside the hero and helps them.  [14:45 - 22:05] The 60 Second Solution to Being Memorable Dr. James attended the American Association of State Highway Transportation Officials Committee on Maintenance. At this annual meeting, there are representatives from across the country who come to discuss highway maintenance. The vendors and sponsors are given time to talk about their company to the whole group. One company nailed it by using their time to describe exactly who they were, what they provided, and why you needed to use their product. Giving you an idea of their solution as they addressed the problem and the value that you received with their product. [22:06 – 24:57] Closing Segment Parting Notes Follow us! Links Below Sponsors: Banowetz Marketing: Growing a business is hard. Banowetz Marketing provides an action plan and expert help so your family business can thrive. BanowetzMarketing.com/James Coupon Code: JAMES to get 3 FREE hours of logo design or redesign work with the purchase of any other product. If this content impacts you, please subscribe for more access to the empowering conversations from me and guests working to help you engineer your success! Use this link to drop a question or a topic that you would like to see covered on a future episode: Questions or topic suggestions. Let's connect! Find me on my LinkedIn, Facebook, and Instagram. I'd love to hear from you. You have the strength of a hero within you. Check out my website https://betteryou4u.com/ and learn how to unlock your potential and achieve success both in business and in life. Important Resources to Note: Click here https://sleekbio.com/jbryant for important resources mentioned on this podcast Tweetable Quotes: “It's not just about your product, but it's about your customer and the issues that your customer face and the customer's view of your product.” - Dr. James Bryant

Kate DiLeo's branding approach is rooted in her firm belief that brand is the path of least resistance to revenue. She teaches you how to eliminate complex and ineffective brand storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Kate is honored to have partnered with more than 200 brands across 20 sectors. She is passionate about helping organizations craft messaging that brings more prospects to the table, more users who click, and more customers who buy. Her book, Muting the Megaphone, Stop Telling Stories and Start Having Conversations, just released in July of 2022. What problem do you solve? Kate will help us understand the main components of how to build a brand for your business that enables you to win more work. Show Notes: You need to realize the power of your brand message. There are actually three key components for that brand in order to get more of the right prospects to the right table at the right time. You need to have a tagline that clearly articulates what you do. You need to follow that up with a value proposition statement that is a really big, bold, audacious statement that answers the question: "Here's how I solve your very specific heart pain." Finally, you need differentiator statements. It's the 2-4 points of how you are different and better than the rest. A very clear tagline breaks open the door for you to start a conversation. Your tagline starts to set up your value proposition.  Your tagline should make someone want to ask you more. There are two things with your brand on the whole that are going to make you seem and feel different. Your approach Your deliverable Your tone of voice or your personality is part of your brand.   You should ask who you are going after and why. Kate uses a list of psychographics to help her understand who works best with her. The best brands are very surgical and niche in. They are not there for everyone. If you think you can serve everyone you will probably serve no one. For a practical exercise, Kate recommends asking yourself, "If my brand was a person, who would it be?" Kate's book, Muting the Megaphone, Stop Telling Stories and Start Having Conversations, is a tactical guide on how to go through the process of writing your brand. Kate DiLeo's Recharge Round What habit do you think has led to success in your life? Kate has learned how to say no to the good to say yes to the great. If you had one do-over, what would it be? She would have gotten off of the hustle wheel faster. Hustle was hard on her health and almost led her to burnout. Connect with Kate DiLeo: Kate DiLeo's website:  katedileo.com LinkedIn Learn more about Gary's Mastermind group at goascend.biz/mastermind/ Get your Daily Dose of Positive at SimplePositiveActions.com

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Kate's full interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 10 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 9 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 5 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 7 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 6 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 5 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 4 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 3 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 2 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

In this episode of The Remarkable Project Jay speaks with brand architect and author, Kate DiLeo, about why finding your sweet spot as a business or brand is what attracts the ‘right' customers for you, how conversations trump stories when it comes to compelling buyers, and the value of identifying where your ideal customers already hang out.Kate DiLeo is a brand architect and #1 international bestselling author, whose approach is rooted in the belief that brand is the path of least resistance to revenue. She advocates for the elimination of complex and ineffective storytelling, by delivering simple yet provocative messages that tell prospects what you do, how you solve their problem, and how you differ from the competition. Brand conversations that convert being the outcome.‘Muting The Megaphone' is the title of Kate's book on this topic, which discusses why, as far as she's concerned, we need to stop telling stories and start having conversations in order to bring in new work and better serve our customers and clients.The term “accidental” is one Kate herself has used to describe her own journey as a brand strategist. She originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during her first sales job. In the pursuit of making quota, she realised that cutting through the noise with a message that would compel prospects to want to have a conversation was crucial. In that case, it was learn fast or be out of a job.After honing her craft, Kate went on to successfully manage millions in pipeline by throwing out long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she focused on delivering simple pitches (centred on what she calls “The Brand Trifecta”) that invite prospects to engage in compelling conversation.Having pursued her branding side hustle throughout much of her agency and corporate, Kate turned it into a full-time business in 2019. She has now partnered with more than 200 organsations across 20 sectors, helping them craft brands that bring more prospects to the table, more users who click, and more customers who buy.Remarkable TakeawaysWhy finding your sweet spot as a brand attracts customers who are easier to work with, make faster decisions and trust what you're doing.How conversations, more than stories, compel people to buy, and the three things they'll need to know about you before engaging in one.The importance of identifying which rooms, physical and digital, your ideal customers are in already, and how to join them there.Remarkable Quotes“When you're serving your customers, your clients, they can smell a mile away if you hate it.”“Smack them between the eyes to say “I get you”, I understand the pain you're going through and here's how I solve that pain.”“If you're a red pen, don't go write in a blue pen – number one, your brand has to sound and feel like you.”Connect with KateFind her on LinkedinLearn more about how she helps businesses grow via her website

Our host Bryan Whittington is joined by Kate DiLeo. Kate and Bryan take a deep dive into the ins and outs of building a Branding Trifecta. This is Part 1 of 10 of Kate's interview. Connect with Kate: https://www.linkedin.com/in/katedileo/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Kate Dileo wants to help you create a brand story that increases customer awareness and drives sales. Since Kate founded her company in 2019, she has worked with over 200 companies across 20 industries, helping them develop brand stories that resonate with their customers. Kate created a brand trifecta that contains the three crucial steps you need to develop successful branding. The basis of this trifecta is to stop looking at business from a transactional perspective and start having conversations. Listen to this One Big Tip podcast episode and learn how branding can increase your bottom line.Kate DeLeo, a self-proclaimed accidental strategist and author of “Muting the Megaphone,” began her career in sales. She quickly realized that if she wanted to reach her sales quota, she needed to differentiate herself, her product, and her pitch from the competition. Since 2019, Kate has taught entrepreneurs and established business owners how to pitch to their audience effectively, so they stand out from the competition. Using her unique framework, Kate teaches her clients that sales will naturally go up once you start having conversations with your customers and clients.The best brands are built upon creating solutions for their target market's pain points and clearly stating this in their value proposition statement.  To create a value prop that sounds authentic to your brand, you need to know what your company stands for and stay true to that voice. If your brand is playful, then your tone and approach should match. The second step to successful branding is knowing who your audience is. Know what their pain points are, know what solutions they are looking for, understand what drives them and then target that. Kate's clients experienced a shorter sales cycle when branding is on point across every industry. A shorter sales cycle leads to higher quarterly revenue, increasing your yearly ROI. The third part of Kate's framework is to turn sales pitches into conversations. Conversations are engaging and draw people in. That is the start of a successful sales cycle.If you're interested in rebranding your company's image or offer, listen to this episode of the One Big Tip podcast and learn all about the trifecta that has proven results. In this episode:[2:40] Kate shares her early career stepsSales are all about making the buyer feel like they are gaining something of valueRelationships are the foundation of solid sales[9:02] To stand out from the competition, you need to have a clear messageKnow who your target audience isUnderstand their pain point Create a clear value proposition[14:26] Be authentic to your brandCustomers can connect better with your company when you align your brand and strategy with your toneKnow who you are and what you are offering, be very specific[17:09] Maintain brand consistency across all social media platformsThis allows for quick customer recognition It keeps your brand voice authentic [20:00] When branding is done right, sales cycles shortenYour conversions happen quicker when you combine all the right strategiesA shorter sales cycle correlates to higher revenueSupport the show

Kate DiLeo joins our host, Diane Helbig, to explore the three key brand components that provoke a prospect to want to have a conversation with your listeners. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about Kate DiLeo at Helbig Enterprises.

In this episode of Return on Podcast, Tyler and Kate DiLeo talk brand messaging, relaxation via scuba diving, and the value of a niche. Kate DiLeo is a brand architect whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert. Kate is honored to have partnered with more than 200 organizations across 20+ sectors, helping them craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate's Contact Links Website LinkedIn Muting the Megaphone: Stop Telling Stories and Start Having Conversations Welcome to Return on Podcast, the show where we help e-commerce sellers improve their ROI in business and in life. Hosted by Tyler Jefcoat and in affiliation with Seller Accountant, Return on Podcast aims to leave listeners with new insights and actionable life and business hacks at the end of each episode.

In this episode, I talk to Kate DiLeo about how to create meaningful conversations so you can truly engage with customers, and have better ways to take people through your customer journey so you can reach a level of customer engagement that actually converts.It all comes down to the types of conversations you're having. If you're simply throwing information at people, then they won't want to engage. But when you speak to them and develop a connection through your brand message, you'll be able to better convert your traffic.What made us predisposed to generic, megaphone marketing in the first place?For one thing, there's sales funnels. These allow marketers to offer multiple ways of purchasing, and hit audiences with multiple offers. But this involves an overwhelming amount of information which doesn't really help us engage with customers.Then there's "Story Brand". This is about making the customer the center of your story. The problem is that many of us took that idea, and ended up writing paragraph after paragraph about ourselves, without allowing room for meaningful conversations and true customer engagement.If you want to create a more effective way to keep people engaged throughout the customer journey, you first have to ask yourself if you're actually creating conversations that convert. Do you push them to take the next step?To do so, you need to focus on your brand messaging. Order of messaging is critical. Buyers want to know what you do, how you can solve their problem, and how you're different from your competitors.Today, meaningful conversations and the resulting customer engagement are the keys to successful marketing. People don't want to be bombarded by information. They want to take part in their own customer journey.Remember, know who you're going after, know where they're showing up, and engage with customers by always writing messages that resonate with your ideal customer.--------------------CONNECT WITH PETER BOOLKAH:--------------------http://www.Boolkah.comhttps://www.facebook.com/Boolkahhttps://www.instagram.com/pboolkah/https://www.linkedin.com/in/boolkahhttps://twitter.com/boolkah--------------------ABOUT PETER BOOLKAH--------------------Peter Boolkah (AKA The Transition Guy) is the World's #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.Peter's ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.So if you are scaling up your business, you're in a business transition period, and want to know more then connect with Peter at Boolkah.com

Author of the new book, "Muting the Megaphone: Stop Telling Stories and Start Having Conversations”, Kate has helped craft brands that convert for hundreds of organizations. She explains how to simplify branding in a provocative way.  katedileo.com linkedin.com/in/katedileo/

What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose.Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com

What does your marketing message say about your firm? This week, we chat with Kate DiLeo about how to craft a marketing message that focuses on your audience and your firm's purpose.Check out Kate's new book, Muting the Megaphone, and see all the ways Kate can help your firm at www.katedileo.com

I know you have all heard me say that marketing and sales are married but are two very different things that are equally important to a business. I am great at all things sales, not so much at marketing or branding!  Even though they are all key ingredients for business and career success, building the right brand is important to attracting the right clients.  I have hired people to help me build my brand Changing the Sales Game with my tag line of, “getting you off the bench and in the game!”  Pretty cool…right?  The fact is businesses need more than marketing, we need storytelling of our brand.    Connie's motivational quote for today is by – Seth Godin, “A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer's decision to choose one product or service over another.”   YouTube: https://youtu.be/kqSXJR0Nv0k   About Kate DiLeo: Kate is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy.   How to Get in Touch With Kate DiLeo: Website:  http://www.katedileo.com/ Email:  kate@katedileo.com   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://www.changingthesalesgame.com/communication-style-assessment  All-Star Community:  https://changingthesalesgame.mykajabi.com/All-Star-Community Subscribe and listen to the Changing the Sales Game Podcast on your favorite podcast streaming service or on YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

Kate DiLeo doubled her business income by working less.Read that again.It's the dream.Kate is an Accidental Brand Strategist and has gone through some major ups and owns as an entrepreneur.She found herself in crisis when her Fitbit started buzzing warning her that her heart rate was 110 beats per minute... WHILE SHE WAS SITTING IN HER CHAIR.Understanding that her body was crying out for help, Kate took the steps to change her habits, lifestyle, and mindset as she went on a journey of healing. We go over a lot on branding and tie it in a nice bow at the end as we dig into why we're doing the things that we do.-How to attract the right audience for your business-How to answer the question: "If your brand were a person, who would it be?"-Why your marketing need to "set up the next question"-What the Brand Trifecta is and how to use it-Details on Kate's upcoming book!-How she doubled her business by working less (granular details)Connect with Kate on LinkedIn! https://www.linkedin.com/in/katedileo/ Rate the podcast on iTunesConnect with me on LinkedInConnect with me on Facebook

Kate DiLeo This week Ivy Slater, host of Her Success Story, chats with her guest, Kate DiLeo. The two talk about how she became an “accidental brand strategist,” how Kate DiLeo Branding differs from the competition, and some tips for creating a brand with a goal of converting, not convincing. In this episode, we discuss: How she became an “accidental brand strategist” How Kate DiLeo Branding differs from the competition by cutting out the fluff Why branding is the path of least resistance to revenue, and how to see the goal of your brand What questions to ask yourself in creating your brand What she has learned along the way What drove Kate to write Muting the Megaphone so that we may better understand practical application for building a brand in “a small and mighty brand guide” Kate DiLeo is an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet fell in love with the power of branding during her first sales job. In the pursuit of making quota, she realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or she was out of a job. She overcame, honed her craft, and went on to successfully manage millions in pipeline by delivering a simple pitch that invited prospects to engage in a compelling conversation. That pitch, which Kate calls, “The Brand Trifecta,” is rooted in her firm belief that brand is the path of least resistance to revenue. Throughout her career in both agency and corporate settings, she pursued her branding side hustle until 2019, when she turned it into her full-time business. Kate is honored to have worked with more than 200 brands across 20 sectors. She is a sought after branding expert, providing actionable content that excites audiences about the power of branding and the potential for growth within their own organizations. Her book, Muting the Megaphone, Stop Telling Stories and Start Having Conversations, is set to be released in July of 2022. Website: https://katedileo.com/LinkedIn: https://www.linkedin.com/in/katedileo/

Welcome loyal listeners to another episode of The Loyalty Minute, I'm your host Rob Gallo and today I am excited to chat with Kate DiLeo. Kate is a brand architect and author who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Welcome to the show Kate, thanks for joining me. For those loyal listeners out there who don't know who you are or what you do, perhaps you can share a bit of your story and background. --- Send in a voice message: https://anchor.fm/rob-gallo/message

Message from Kate: I am an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during my first sales job. In the pursuit of making quota, I realized I needed to cut through the noise with a message that would compel prospects to want to have a conversation. It was that, or I was out of a job.I overcame, honed my craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, I delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what I did, how I could solve their problem, and how I differed from the competition.That pitch, which I call, “The Brand Trifecta,” is rooted in my firm belief that brand is the path of least resistance to revenue. The ability to clearly articulate these three points offers the prospect all the information they need to opt in and say, “Now that's interesting. I want to have a conversation.” Throughout my career in both agency and corporate settings, I pursued my branding side hustle until 2019, when I turned it into my full-time business.I am honored to have worked with more than 200 brands across 20 sectors, and I am passionate about partnering with founder-led organizations that desire to craft an authentic, purpose-driven message to effectively get more prospects to the table, more users who click, and more customers who buy.Find out more at: www.katedileo.comwww.livelifedriven.com

In this episode, I had the opportunity to talk with Kate DiLeo, a Brand Architect with Kate DiLeo Branding. She has worked with over two hundred brands across twenty different verticals. Kate is going to shed light on how Industrial brands can make real connections with prospects and customers, keeping them coming back year after year.1) How can industrial brands build the brand trifecta?2) What is the path of least resistance to revenue?3) How do you get buy-in from all your departments?  For more information about how to find quality marketing data to reach your ideal niche client, contact Donna Peterson at 860-210-8088 or dpeterson@worldinnovators.com.Visit our website at http://www.worldinnovators.comHit subscribe so you will be one of the first to get the next Episode of B2B Marketing Excellence.

Kate DiLeo is an “accidental brand strategist” who has worked with more than 200 brands across 20 sectors. As a sought-after branding expert, Kate joins The Business Communicators to discuss the power of branding, how businesses have the potential for growth within their own organizations, and why it's important to stop telling stories and start having conversations. Music Credit: Smoke (with Lostboycrow) – Feather  KEY LINKS FOR THE WEEK 

Oprah or Ryan Reynolds, which celebrities would your brand sound like? How do you create a brand trifecta to boost your marketing efforts? Are... The post How to Convert, Not Convince, in Your Business with Kate DiLeo | MP 96 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Oprah or Ryan Reynolds, which celebrities would your brand sound like? How do you create a brand trifecta to boost your marketing efforts? Are... The post How to Convert, Not Convince, in Your Business with Kate DiLeo | MP 96 appeared first on How to Start, Grow, and Scale a Private Practice| Practice of the Practice.

Discover how to deliver a clear brand message that's on point and uses the right voice to engage your ideal customer. https://www.theagentsofchange.com/440

Brand geeks unite! Fellow marketer, entrepreneur, and brand lover Kate Dileo joins the podcast! Mike and Kate talk about their deeply rooted belief that brand is the path of least resistance to revenue. Solid and authentic branding will deliver a message that resonates with YOUR audience and ultimately make a significant impact on your company's financial growth. Highlights Evoking sense of nostalgia: the heart of great branding Why own an authentic brand that sparks inspiration Writing a straightforward and crisp brand narrative Sticking out of the sea of sameness from your competitors Like attracts like: Not everyone will like you The three core components of brand messaging Episode Resources Connect with Mike Brevik: http://www.cyberdogzmarketing.com/ mike@cyberdogzmarketing.com Connect with Kate Dileo https://www.katedileo.com 

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Kate DiLeo is a brand architect who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy. Links: http://www.katedileo.com/ https://www.linkedin.com/in/katedileo/

Brand is the path of least resistance to revenue. At least, that is what brand architect, Kate DiLeo, believes! As today's guest Kate teaches you how to eliminate complex and ineffective brand storytelling by delivering a simple yet evocative message that gets to the root of what you do, how you solve your customer's problem, and how you differ from your competition. The outcome? Brand conversations that convert! Kate has partnered with more than 200 brands across 20 sectors, she is passionate about helping brands craft messaging that brings more prospects to the table, and her book, Muting the Megaphone: Stop Telling Stories and Start Having Conversations, is set to release in July 2022. Today, you'll learn why your tone of voice is critical to your success and how to avoid a one-way monologue and start a brand conversation that encourages buyers to act, not just listen. Kate also shares her ‘brand trifecta' philosophy, which encompasses your tagline, your value proposition statement, and your differentiators, and we touch on the power of niching in, building a brand playbook, and so much more! If you are ready to cut the fluff and build a brand that wins more work, this is the episode for you! We hope you'll join us. Key Points From This Episode: An icebreaker to kick things off; what Kate would do with her time if money were no object!Hear why Kate refers to herself as an “accidental brand strategist.”Advice from her dad that helped her set up her career: never burn a bridge, live and die by your Rolodex, know how to sell something.The influence that Kate's education in anthropology has had on her business mindset.Defining branding as the path of least resistance to revenue.Why your tone of voice, brand personality, and brand archetypes are critical to your success.Storytelling versus brand conversations and how to avoid a one-way monologue.Some of the key logistics of writing about your brand on your website.The roles that story and conversation play at the point of conversion.Understanding why less is more when it comes to the structure of your homepage.Kate's ‘brand trifecta' philosophy: what you do, how you solve your customer's problem, and how you differ from your competition.What organizations should be focused on, and it's not your competitors!Another area Kate focuses on with her clients: niching in (and why that can be scary).Why Kate believes her singular focus on messaging is her core business characteristic.The importance of building a brand playbook and how it helped Kate in her business.What Kate has learned from her mentors about leading from desperation or invitation.Missed opportunities for business leaders, including the opportunity to evolve as people.Kate's business growth hack: take a look at your brand trifecta! Tweetables: “Your brand is your path of least resistance to revenue. Said differently: the job of your brand message is to get more of the right prospects to the right table at the right time.” — Kate DiLeo [0:13:27] “It's really powerful to have a brand that is a conversation because you're no longer putting [buyers] in a position just to sit back and listen. You're actually putting them in a position to act.” — Kate DiLeo [0:16:47] “Great brands do not speak to everybody. You're not in the business of convincing. You're in the business of converting.” — Kate DiLeo [0:30:57] “My business exploded when I niched in because I began to build such a rich partnership network.” — Kate DiLeo [0:41:09] Links Mentioned in Today's Episode: Kate DiLeo Kate DiLeo on LinkedIn Muting the Megaphone Building a Storybrand Andrew Brockenbush on Twitter Beefy Marketing Beefy Marketing on Facebook Beefy Marketing on Instagram  Beefy Marketing on YouTube Small Business Nation

Melanie Johnson & Jenn Foster owners of Elite Online Publishing, interview Kate DiLeo about how to build your brand to represent your message. Kate is an “accidental brand strategist” who originally intended to pursue a PhD in Anthropology, yet discovered the power of branding during her first sales job. In the pursuit of making quota, she realized she needed to cut through the noise with a message that would compel prospects to want to have a conversation. Kate overcame, honed her craft, and went on to successfully manage millions in pipeline by throwing out the long monologue sales scripts and unsubscribing leads from complex story-based marketing campaigns. Instead, she delivered a simple pitch that invited prospects to engage in a compelling conversation by sharing what she did, how she could solve their problem, and how she differed from the competition. Learn More Here

  Kate DiLeo is a brand architect whose approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ... The post Kate DiLeo on the Circuit of Success appeared first on The Circuit of Success with Brett Gilliland.

In week two of our Authentic Brand take-over with guest co-host Jennifer Zick, you'll learn about what it means to have a soul-based marketing strategy. In this episode, Jennifer brings on her good friend Kate DiLeo to discuss the work she and her company, Ennobble, do to help clients develop brand messages that resonate with their target audiences, ultimately helping them win more work. Jennifer and Kate discuss how companies should start thinking about branding, how branding is more than just visual, and how the ultimate goal of successful marketing means getting the right prospect to the right table at the right time. This episode is brought to you by System & Soul. We have to fess up––we have done all the wrong stuff when it comes to running a business. We've hired too quickly, fired too late, wasted resources, picked the wrong objective… the list is long. But, here's what we've learned: the only way to fight the chaos and complexity that is constantly coming at you is to get clarity and control over your business. Over 20 years, we've seen it all. The more businesses get stuck in the chaos and complexity, the harder it is to grow, stay healthy and sustainable as a business. That's why we created System & Soul. It is the only business framework that helps you run better systems and do it with the soul of your business in mind. We want to help business leaders like you find breakthrough. If you're ready, learn more at SystemAndSoul.com.

What does personal branding have to do with faith? God has put awesome qualities and skills in the one and only you, and you have the responsibility to shine them bright in the world. Personal branding may seem a little scary or a little self-focused to some, but I promise you, personal branding is a positive way to make sure Satan doesn't blow out that light of yours or hide it under a bush. Personal branding is your chance to say, “Hey, here's what God has done in me, for me, and through me.” I had a fabulous conversation with the one and only Kate DiLeo about how to start and flourish on your personal branding journey. Kate is a branding expert and dear friend who has over a decade of experience helping individuals and brands set themselves apart and impact the world.  Now's your chance to shine your light bright. So settle in, and let's get started!  FAITH AND GATHER INSTAGRAM: https://www.instagram.com/faithandgather/  FAITH AND GATHER FACEBOOK: https://www.facebook.com/faithandgather  FAITH INSPIRED SHOW NOTES: https://faithinspiredpodcast.com/2021/10/13/how-to-create-a-faith-inspired-personal-brand/

Company. Cultural. Personal. Brands matter to your customers and your bottom line. They are the path of least resistance to revenue. This week, we're giving you the whys and hows for creating a better brand for your company (and yourself). Our guest is Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble, and an expert who has worked with over 200 companies across more than 20 sectors to improve their brands.Kate has developed a proprietary method for helping organizations and leaders identify and articulate their brand messaging and she shares her strategies with us, including:  Which questions to answer  How to deploy your new brand messaging  Using your brand to find the right customers and hire the right employees  And so much more Some branding professionals may stop after the mission/vision/value statements are written, but Kate gives us the important next steps as well – getting your tag line into everyone's vocabulary and the importance of engaging more than just your marketing and sales employees. There is so much in this episode you can start using today. Don't miss out, listen now! 

Today I'm talking with Chris Ertel. Chris is a brand and creative strategist. He focuses on providing the key insights needed to help brands stand out in this hyper-competitive environment we all find ourselves in.    I love this topic. Love talking about this and digging in because branding is such an important piece of the marketing puzzle. I believe it's the foundational element for any business.    And yet…   And yet…   So many companies get it wrong. They think of branding as a logo or color treatment in a brochure or on a website.    When in reality...your company's brand is the only thing is the moat that can hold off your competition.    Chris is a great guess because he was totally comfortable with going into the weeds about his process for identifying the brand story. This podcast along with the pod with Kate DiLeo are both Masterclasses on the topic.    I hope you enjoy! And please hit subscribe!    

Here's my sit-down with brand strategist extraordinaire, Kate DiLeo. Kate is also the founder and CEO of Ennobble.    What does she do? Well, one look at her website and you know right away: She builds brands that win more work!   I love that. Simple. Clear. And to the point.   And she does this by focusing on three specific things.    Your tagline: What you do.  Your Value Prop: How the company is going to solve your pain points.  Differentiation -- How are you different from your competition.     DiLeo is amazing. Full of energy, passion, hustle, and smarts. What a powerful combo. I loved this interview and walked away with a ton of insights.  I know you will as well.    Have a listen and then follow the pod.    To connect with Kate, reach out to her on LinkedIn. Or visit her site: https://ennobble.com/   To learn more about the American Marketing Association--Milwaukee Chapter visit our website: https://www.amamilwaukee.org/   If there are topics you would like us to cover...let us know.    Music by: VJ Memes   RIFF Artwork: Emma McGovern RIFF Host: Pat McGovern. Connect with Pat at pmcgov@gmail.com

On this episode, I have a valuable conversation with Kate DiLeo about her Brand Strategy Process for technology companies.   Kate believes that a brand is the path of least resistance to revenue and she’s passionate about helping organizations create common ground with their customers.   She has worked with over 200 companies across 20 sectors, helping them create authentic brands that attract more customers.   “Your brand is the path of least resistance to revenue.” – Kate DiLeo Today on the Tech Leader Talk podcast: - How Kate’s Brand Strategy Process is different from other approaches - Learn a process that quickly helps companies articulate who they are, why they’re different, and how to solve their customer’s problems - How a brand can help technology companies (especially startups and small tech companies) - When you should start thinking about a brand strategy Connect with Kate: LinkedIn:  https://www.linkedin.com/in/katedileo/ Website:  https://ennobble.com/ Thanks for listening! Be sure to get your free copy of Steve’s latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

On this week's episode of the Unstoppable CEO Podcast, we speak with Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble. Kate believes that an effective brand is the path of least resistance to revenue and she's passionate about helping organizations create really compelling common ground with their customers.“Really, my whole approach is about helping free up business leaders and entrepreneurs to deliver a brand pitch that actually enables them to win more work,” says Kate.We chat about methods and actionable strategies for branding, as well as: The importance of nailing down the messaging before creating visuals The one-sided nature of storytelling and how to engage customers in conversation The three specific points that you need to be in every conversation The metrics used to measure the success of a rebrand And more

In this episode, Ennobble CEO Kate DiLeo explains how to scale a business through clear, consistent branding and communication.

Adam and Leanne interview Kate DiLeo, Founder of Ennobble, about the importance of building a brand that represents your company and sets up a conversation with customers.